The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, October 10, 2007, Page 1
WRAPS UP BLACKWATER WORK.
BKSH & Assocs. prepped Blackwater CEO Erik Prince who
testified to Congress last week about activities of his
private security firm that has been involved in the shooting
of civilians in Baghdad. That relationship has played out
on the political campaign trail due to B-M CEO Mark Penn's
role as political strategist to Hillary Clinton.
Penn did not work for Blackwater, Democratic Presidential
hopeful John Edwards said it's wrong to "replace a
group of corporate Republicans with a group of corporate
Democrats." The former North Carolina Senator sees
Clinton tainted through an association with a firm "accused
of using their weapons too aggressively on Iraqi civilians
Wolfson, Clinton's spokesperson, told the Associated Press
that B-M "has cut ties to Blackwater and that was the
right thing to do." Clinton, in fact, supports curbs
on Blackwater's activities in Iraq, according to Wolfson.
PLANS CAMPUS ANTI-TOBACCO PUSH.
is looking for help with a social marketing campaign aimed
to cut tobacco use among college students in the Buckeye
states Dept. of Health issued an RFP on Sept. 25 for
a firm to support the campaign, which tentatively will include
research, street marketing, and other PR.
use is the top preventable cause of death in Ohio (and the
entire U.S.) and college students are the youngest legal
marketing demographic for the tobacco industry. The Ohio
RFP notes that tobacco companies are using actions like
free giveaways, event sponsorships and other PR tactics
at campus events to push their products. Proposals are due
in May became the 12th state to ban smoking in public places
and workspaces statewide.
EX-PRESIDENT JOINS APCO.
Kwasniewski, ex-President of Poland, has joined APCO Worldwides
International Advisory Council.
helped guide Poland following the collapse of communism
and led Polands campaign to join NATO and the European
Union, moves that firmly cemented its connections to the
completing a second term in 05, he has lectured at
colleges and is a visiting faculty member at Georgetown
University in Washington, D.C. At APCO, Kwasniewski will
counsel clients about investment opportunities that exist
in central and eastern Europe.
Zeno Group CEO Jerry Epstein has moved to a consultant's
role at the firm that is part of Daniel J. Edelman Inc.
is replaced by Lynn Hanessian, who was GM of Edelman's healthcare
practice in Chicago. She will head Zeno from Chicago.
who joined the shop, then PR21, in late `02 is based in
Armstrong, a more than 25-year veteran of PR, remains COO/corporate
and PA leader at Zeno. Prior to Zeno, he worked at Euro
RSCG Magnet, Earle Palmer Brown and Hill & Knowlton.
Berard, who was managing director of technology at Zeno,
is no longer a staffer there.
a senior consultant to Zeno, he is CEO of Rabio, an Internet
start-up operation in San Francisco that is developing a
user-directed advertising network to link marketers to self-qualified
customers. Zeno has recently moved into the 457 Pacific
Avenue office space that is occupied by Rabio.
clients include Disney, Pizza Hut, Kia Motors, AstraZeneca
and TD Ameritrade.
Hayes replaces Hanessian in the Edelman health spot.
MOVES TO F-H.
Hughes has parted Manning, Selvage & Lee after a decade
for the senior VP/managing director of global marketing
communications post at Fleishman-Hillard.
was senior VP/North America consumer practice director at
the French-owned firm.
served as director of innovation and development for MS&Ls
Procter & Gamble business. He had input on work for
General Motors, Kraft, Coca-Cola and Philips Electronics.
Hughes was senior manager of international PR for Pepsi-Cola,
helping to launch the $500M Project Blue marketing
also worked at Ketchum and Creamer Dickson Basford.
PRS REFORMS BACKED BY PROF.
Sledzik, associate PR professor at Kent State University,
a member of the PR Society for 25 years and formerly president
of two chapters, has backed six of the 13 reforms proposed
by this website for PRS.
proposals and Sledsik's comments are carried on www.strumpette.com.
on page 7)
Edition, October 10, 2007, Page 2
Dezenhall, head of Washington-based Dezenhall Resources,
worked the media on behalf of Texas oil tycoon Oscar Wyatt,
who pleaded guilty Oct. 1 for playing a part in a scheme
to provide kickbacks to Saddam Husseins regime in
Iraq in exchange for United Nations oil-for-food contracts.
who could have faced a lifetime prison charge, pleaded guilty
to one count of conspiracy to commit wire fraud.
will serve a maximum two years in prison and forfeit $11M.
D.C.-based EAW Groups John Aycoth, a good friend of
the 83-year-old Wyatt, brought Dezenhall into the picture.
told ODwyers that he has known Wyatt since `89
when he repped Nigeria and Wyatts Coastal Corp. wanted
to lift oil there.
also threw a party at his Houston home in `94 for the former
President of Ukraine, an Aycoth client. That grand fest
featured then-Texas Governor Ann Richards and her predecessor
represented Wyatt in the months leading up to the New York
trial, which began last month.
told this NL a confidentiality clause in his
contract with Wyatt precludes him from talking about the
ROETHER EXITS GH FOR KOHNKE.
Julia Roether, who worked
on GolinHarris key Nintendo of America account, has
exited to open a Los Angeles office for Kohnke Communications.
Fred Cook, GH CEO, told
ODwyers that Stephen Jones heads the Nintendo
account, while Alison Holt leads the media team. Roether
reported to Holt.
KC is an interactive entertainment
firm with offices in New York and San Francisco.
Roethers exit follows
the Sept. 28 resignation of Beth Llewelyn, who was senior
director of corporate communications at Nintendo.
She left after a dozen
years, rather than relocating to S.F. Nintendo has announced
plans to shift the PR/marketing team from the Seattle area
to S.F. and New York.
CLELAND HELPS IRAQ WOUNDED.
Former Georgia Senator
Max Cleland is senior policy advisor and Washington representative
for Tissue Regeneration Technologies, a suburban Atlanta
start-up that is developing shockwave technology systems
to treat wounds and cardiovascular disease.
The Democrat, a triple
amputee from a blast in Vietnam, is focusing largely on
TRTs combat wound initiative.
TRT is collaborating with
Walter Reed Army Medical Center (Washington, D.C.), Brooke
Army Medical Center (Fort Sam Houston, Tx.) and the National
Naval Medical Research Center (Bethesda, Md.) on a program
to treat severely wounded American soldiers injured by improvised
explosive devices in Iraq.
Cleland, who headed the
Veterans Administration during the Carter Presidency, serves
as TRTs liaison with the federal government and healthcare
WS FRONTS TOKYOS OLYMPICS
Tokyo has selected Weber
Shandwick to handle its bid to snare the 2016 Olympic Games.
The firm won based on
its unprecedented experience in handling the
sports festival, according to a statement from Ichiro Kono,
chairman of the Tokyo 2016 Olympic Games Bid Committee.
The Interpublic unit is
fresh from its winning bid for the Russian city of Sochi,
which will host the `14 Winter Games. WS also handled successful
bids by Beijing (`08), Torino (`06) and Sydney (`00).
Chicago is this countrys
representative to compete for the `16 Games. Hill &
Knowlton is spearheading that effort. Other cities in the
running are Rio de Janeiro, Madrid, Prague, Doha (Qatar)
and Baku (Azerbaijan).
AETNAS FLUEGEL JOINS
Brad Fluegel, an Aetna
Life & Casualty pro, has joined Indianapolis-based Wellpoint
as chief strategy and public affairs officer. He is in charge
of corporate communications, government affairs, strategic
planning and corporate social responsibility programs.
Fluegel was VP at Aetna,
CEO at UnitedHealth Groups Reden and Anders unit,
and a principal at Towers Perrin. He reports to Wellpoint
CEO Angela Braly.
Wellpoint operates Blue
Shield/Blue Cross Assns. in states such as California, New
York, Connecticut, Indiana, New Hampshire, Maine, Missouri,
Virginia, Ohio and Wisconsin. The company earned $1.6B on
$30B in first-half revenues.
KEKST GUIDES BLANK CHECK
Kekst and Company is guiding
Dallas financier Tom Hicks Hicks Acquisition Company,
a new blank check entity set up to acquire struggling
HAC went public last week
with a $552M IPO, the largest ever for a special-purpose
acquisition company, or SPAC.
Roy Winnick and Mark Semer,
Kekst partners in New York, are handling communications
as the company enters its post-IPO quiet period.
The Dallas Morning
News noted HAC drew the huge IPO response with no
revenue, no operating history, only a reputation for wise
The paper said Hicks may
have his eye on Cadbury Schweppes North American beverage
unit, which includes Dr. Pepper. If he doesnt make
a deal in the next two years, shareholders get back $9.75
for every $10 share they bought.
Hicks is a well-known
businessman who owns the Texas Rangers, Dallas Stars, Mesquite
Championship Rodeo, and half of English soccer team Liverpool
NORTHWEST FILLS TOP COMMS.
Tammy Lee, a former managing
director of corporate affairs for U.S. Airways, has taken
the VP/corporate communications slot at Eagan, Minn.-based
Richard Hirst, who held
the post on an interim basis since July, has been named
SVP of corporate affairs and administration for the No.
5 U.S. airline, which emerged from Chapter 11 bankruptcy
Edition, October 10, 2007, Page 3
STANDARD STAGES COMEBACK.
Industry Standard, which chronicled the dot.com boom
and collapse, is coming back, according to a notice on its
Novelli is helping with the re-launch of the International
Data Group property.
Standard ceased publishing in the summer of '01, putting
180 staffers out of work. The magazine had set a record
for ad pages just the year earlier. Its biggest issue had
more than 300 pages.
IS is expected to begin its comeback as a website.
publishes more than 300 magazines (PC World, Macworld,
CIO, ComputerWorld) and owns more than 450
MOTHER JONES LURES CORN.
Mother Jones, the
progressive bi-monthly, has recruited David Corn as chief
of its Washington, D.C., bureau. He has been reporting from
the capital for The Nation for the past two decades.
Corn is author of "Imperial
Hubris," a book written with Newsweek's Michael
Isikoff about the selling of the Iraq invasion.
San Francisco-based MJ
now has seven staffers in D.C., the same number as Time,
noted the New York Observer.
Corn is expected to bolster
MJ's profile on the talk show circuit. He often appears
as the liberal voice on Fox News.
MUSCHAMP DIES AT 59.
Herbert Muschamp, one
of the country's most influential architectural critics,
has died of lung cancer. He made his mark as critic/columnist
for the New York Times.
Muschamp began his career,
writing for magazines such as House and Garden and
Vogue. He was appointed architecture critic for the
New Republic in `87, and succeeded Paul Goldberger
at the NYT in `92.
He left the NYT's critic's
post in '04 for a columnist slot at T: The New York Times
Muschamp was 59.
MORGAN EXITS CBS FOR HUFFPO.
Betsy Morgan, general
manager of CBSNews.com,
is moving to head up the business side of the Huffington
Post, the political and cultural fare site.
The 38-year-old assumed
command of the CBS site in `05 after working in business
development. The CBS site attracts 5.5M visitors a month.
Ken Lerer, the PR executive
who founded HuffPo with Arianna Huffington, had been acting
CEO of the site. He moves to the chairman slot.
HuffPo gets 3.5M unique
visitors a month. It has more than 43 staffers. Huffington
told the Financial Times that her goal is to develop
an online newspaper.
NYT UNCORKS BRANDING CAMPAIGN.
The New York Times
has launched a branding campaign to increase awareness that
its website ranks first among newspapers.
The paper plays upon its
"All the News That's Fit to Print" heritage to
expand to "All the News That's Fit to Click" or
Blog, Archive, E-Mail, etc.
The NYT will run ads in
trade publications, websites, TV, radio and outdoor. The
campaign also will feature individual sections of the site,
such as entertainment, technology, real estate and travel.
Murray Gaylord, VP-marketing
site, said the push aims to "make readers aware of
the wealth of content" that the website offers.
BBC TRAVELS TO LONELY PLANET.
The British Broadcasting
Corp. is acquiring a 75 percent stake in Lonely Planet,
the publisher of travel guides for backpackers and adventure
The Beeb, according to
John Smith, who heads its commercial arm, plans to expand
LP's website offerings, and expand its presence on TV.
Tony and Maureen Wheeler,
founders of LP, retain a 25 percent stake in the firm that
is based in Melbourne.
The LP produces "Lonely
Planet Six Degrees" that airs outside the U.S. on Discovery
WSJ: B-M GUIDES COUNTRYWIDE.
Burson-Marsteller is helping
to rally Countrywide Financial, the nation's largest mortgage
company that is in the middle of the subprime lending mess.
A half-dozen B-M staffers
are bunkered down in CF's Calabasas, Calif., headquarters
to coordinate the corporate comeback bid, according to the
Wall Street Journal.
The firm has already announced
plans to lay off 12,000 staffers (20 percent of its workforce)
as loan level origination volumes are projected to plummet
25 percent in `08 from the current year.
BankAmerica pumped $2B
into Countrywide in August as a "strategic investment."
Countrywide CEO Angelo
Mozilo has taken his lumps in the media over his excessive
pay package ($142M in `06) and his company's hard-nosed
New York Times
op-ed columnist Paul Krugman featured Mozilo and Countrywide
in an Oct. 1 piece called "Enron's Second Coming."
Krugman wrote that Mozilo "unloaded $138M worth of
Countrywide stock" between Nov. '06 and August '07,
"the months before investors fully realized the extent
to which his company would be hurt by the subprime mortgage
Warner Cable, taking aim at Apple's iTunes, is selling
music to customers of its Road Runner Internet operation.
Subscribers to RR can
pay $9.95 for access to three million songs and music videos.
There also is ad-free
magazine said it will raise its rate base from 400K
to 410K with its January/February 2008 issue. The Rodale
magazine said ad pages were up 7.3 percent through August
on a nearly 14 percent hike in revenue compared to 2006.
news continued on next page)
Edition, October 10, 2007, Page 4
LAUNCHES REAL ESTATE SITE.
Marino Organization is working with the Real Estate Board
of New York in the launch of ResidentialNYC.com,
which links prospective home buyers and renters to access
houses, co-ops, condos, townhouses and apartments.
Spinola, REBNY's president, describes the site as a "one-stop
consumer search engine" for people living in NYC and
for those who would like to live here.
site is billed as the "city's largest repository of
exclusive listings," and one that contains wealth of
information about NYC's real estate market.
New York (Oct. 1) says the site may be a major blow
to the New York Times' Sunday real estate section.
Times "could lose a significant portion of its lucrative
residential and real estate advertising," according
largest number of listings on the ResidentialNYC.com
site are from Manhattan and parts of Brooklyn.
Board plans to spend $300K to promote the site over the
next two months.
insisted to Crain's that the site is not trying to compete
with the NYT.
Marino and Richard Mulieri are repping the site.
BELO SPINS OFF NEWSPAPERS.
Sard Verbinnen is guiding
Belo Corp.'s plan to spin off its newspaper division including
corporate flagship Dallas Morning News and Providence
Journal in a bid to increase shareholder value. Belo's
shares rose more than $3 to $20.48 on the news.
The newspaper group registered
$407M in first-half revenues and kicked in pre-tax profit
of $73M. Belo's broadcaste unit chalked up $368M in revenues
and $150M in earnings.
The Dallas-based newspaper
company will be known as A.H. Belo Corp. and headed by Bob
Decherd, current CEO. It will begin life debt-free.
The 20-station broadcaster
group will be called Belo Corp. and headed by COO Dunia
Sive. She joined Belo as controller in 93, and became
president of media operations in 06.
Decherd also cites displeasure
with the Federal Communications Commission's cross-ownership
of newspapers and broadcasting properties as another reason
for the spin-off.
He calls the rules "completely
out of date" and believes "deregulation is long
overdue in the television industry."
Decherd is moving to the
newspaper side of the business because he "believes
in newspapers." He faults many in the media for their
"overly pessimistic" view of the future of the
Decherd says there will
always be a need for "great journalism."
SV's offices in New York
and Chicago are handling the spin-off, which is supposed
to be completed early next year.
Brown, executive editor of The American Lawyer
since 2005, has been named editor-in-chief of sister ALM
publication Legal Times. He takes over for James
Oliphant, who has left to join the Washington bureau of
the Chicago Tribune.
Brown was previously managing
editor of LT and assistant managing editor of The Recorder,
an ALM legal newspaper based in San Francisco.
Lavin, deputy managing editor for online and multimedia
at the Philadelphia Inquirer, has moved on to Forbes.com
as managing editor.
Lavin joined the Inquirer
in 2004, previously tackling responsibility for foreign,
national, metro, science, health and business news. Earlier,
he was at the New York Times for 20 years, including
six as deputy Washington editor.
Edson, a freelance reporter for Reuters covering
international news in D.C., and Adam
Shapiro, an anchor and reporter for WNBC-TV in New
York, have joined the start-up Fox Business Network as reporters
based in D.C. Shapiro was a Chicago correspondent for Fox
News Channel from 1997-98. Edson was previously a government
reporter for a Fox affiliate in Georgia.
Brandsen, editor of Renovation Style magazine,
has been named editor-in-chief of Country Home, both
Meredith Corp. titles. Current EIC Carol Sheehan is retiring.
Brandsen has been with Meredith for 18 years, also editing
Country Gardens and serving as garden editor of Country
CEO John Wren ranked 67 on a list of 189 CEOs graded
by Forbes for performance given in return for compensation.
Forbes calculates pay
vs. stock performance including dividends relative to industry
peers over six years. Also figured is performance relative
to the S&P 500 during that time.
CEOs of the 500 biggest
companies earned an average of $15.2 million each, a 38%
pay raise. The top 20 averaged $145M in pay in 2006 while
the top 20 Wall Street fund managers averaged $658M.
Wren was paid $38M in
the six years to 2005 (Forbes did not have his 2006 pay)
including $15.6M in 2005. His owned shares were worth $40.3M
(not counting unexercised options).
Wren was paid $13.2M in
2006 and on April 4 this year his options on three million
shares at $40 became exercisable, giving him a paper profit
Forbes says that in spite
of SEC attempts to simplify reporting of pay, it is still
an arduous task.
Better Homes and Gardens
has started a service to deliver recipes to readers' mobile
phones. Recipes-on-the-Go was created by the Meredith magazine
in partnership with Mobifusion and is only available for
AT&T wireless users.
Edition, October 10,
2007, Page 5
OF PR FIRMS
TAKES OVER ASHTON PARTNERS.
has acquired Ashton Partners, the Chicago-based financial
communications and IR firm. Elizabeth Saunders and Christian
Hodges founded the company in 1997. Saunders was president
and COO of Thomson Financial Services IR unit. Earlier,
she managed the shareholder services unit of Financial Relations
was VP at TFS and a stockbroker who specialized in over-the-counter
stocks and mutual funds.
executives are joining FD.
engaged M&A firm StevensGouldPincus to set up the deal.
Ted Pincus, partner at SGP, told O'Dwyer's that his firm
introduced Ashton Partners to FD and advised the firm through
the closing of the deal last Friday.
which has offices in Boston and San Francisco, has run programs
for BorgWarner, Constellation Energy, Kraft Foods, Owens-Illinois,
Covad Communications, National Beverage and Chiquita Brands.
The firm posted 2006 billings of $5.9M with 42 staffers.
America is headed by Declan Kelly. It is part of FTI Consulting
CRA SOLD; STAYS LOCAL.
Charles Ryan Associates,
Charleston, W. Va., has been acquired by a West Virginia
investment group led by Henry Harmon, CEO of oil and gas
exploration company Triana Energy.
CRA, which has a strong
relationship with energy sector clients and the state of
West Virginia, posted $5.9M in PR billings with 55 staffers
in 2005, the last year it provided figures to the ODwyer
Co. A release announcing the deal said the firm has 50 employees.
It also has an office in Glen Allen, Va.
Charles Ryan, who founded the firm in 1974 after working
in TV news, said the deal was an opportunity to see
CRA continue as a West Virginia owned and operated firm.
Harmon, 52, told the Charleston
Daily Mail that his group has high expectations
that the involvement of CRA will complement each and every
one of our other business ventures.
The deal took less than
two months to complete.
Ryan said hell be
of counsel to the firm and will show up when needed. But
I do not plan to be in the office on a regular basis,
he told the Daily Mail.
Four days after the deal
was announced, CRA acquired Gallagher/Goodwin-Gregg Communications
Group and named Patrick Gallagher CEO and president of CRA.
Gallagher worked for Ryan
after graduating from W.V. Univ.s journalism school
and called Ryan a mentor to me throughout my [30-year]
career. GGG has offices in Charleston and Morgantown.
Gallaghers partner in the firm, Aly Goodwin Greeg,
joins CRA as a senior VP heading the Morgantown office.
Edstrom Worldwide has formed an affiliate aggreement
with Italian firm Imageware. It is WaggEds entry into
Italy. Imageware is based in Milan and is already working
with WaggEd clients Advanced Micro Devices and Segway in
PR Worldwide, New York/Satyam Computer Services,
for global PR after a five-year relationship in Australia.
In the U.S., Ogilvy offices in N.Y., Washington, D.C., and
San Francisco will handle the India-based outsourcing and
IR services company. Ogilvys Chicago office has picked
up the Brazilian Tourist Board, Embratur, for launch and
media relations in the U.S. EVP Sandra Saias and SVP Moyra
Knight head the account.
Feinberg PR, New York/Lewis Cho, designers, for fashion
& Associates, New York/Bermuda Dept. of Tourism,
as AOR following a review. Lou Hammond & Associates
previously handled the account.
Schwartz & Co., New York/Telecom Expense Management
Industry Assn., for PR. The San Diego-based organization
was founded earlier this year.
Heilshorn & Associates, New York/icad; KeyOn
Communications Holdings; LaPolla Industries; MIV Therapeutics;
MPC Corp.; Protalex; Telanetix, and The Center for Wound
Allen & Co., New York/Barc, African American
and Hispanic mens grooming products, as AOR.
Morris + King Company, New York/Apollo Circus of
Soul, for PR.
Rosen Group, New York/Stack, multimedia sports company
focused on the web, for PR.
5 PR, Huntington, N.Y./Briarcliffe College, for a
& Associates, Holyoke, Mass./Comcast, for culturally
relevant campaigns for the companys digital
products; Northeast Utilities, to audit its Hispanic outreach;
Health New England; Eastern Connecticut State Univ.; Stamford
Hospital; Hartford Foundation for Public Giving; Well Done
Productions for a Placido Domingo concert in Boston; The
Eastern State Exposition, and Mashantucket Pequot Tribal
Nation, as general market and Hispanic market AOR for the
Communications Group, Atlanta/
Investors Watchdog, as AOR after the firm handled
its launch. Former SEC enforcement chief Pat Huddleston
heads IW, which says it arms investors with information
to protect them from broker misconduct, excessive risk and
McRae Agency, Scottsdale, Ariz./Sunny Delight Beverages
Co., for public and media relations for its national Swim
to Success program to support rec centers. McRae previously
launched SDBs FruitSimple beverage, which is testing
Cunningham, San Francisco/Sybase 365, mobile messaging,
for PR. The firm has a long-standing relationship with parent
Sybase, and is now AOR for the company and all its subsidiaries.
Communications, Los Angeles/Toy Insider, holiday
toy guide appearing in the November issue of Redbook.
Edition, October 10, 2007, Page 6
CEO STEPS DOWN.
Newman, CEO of Cision, will retire on December 31. The company
has named Joe Bernardo, president and CEO of Cision North
America, to take the reins of the former Bacons Information
joined the company as president and COO in 1990 from MGI
Corporation. He will continue in an advisory role and as
non-executive chairman of Cision North America.
was president and publisher of Futures Magazine and
president of computer services firm MGI in the late 1980s
and 90s. He was previously GM at the Official Airlines
said Newman had guided CNA from a small, family owned
monitoring company to a world leader in business and communications
is owned by Sweden-based Observer Group.
FOUNDATION UP 10%.
PR Society Foundation has reported revenues of $249,840
for 2006, up 10.2% from revenues of $225,896 in 2005.
assets of the Foundation, chaired by Gary McCormick of Scripps
Networks, were $336,830 at the end of 2006.
Institute for PR, which was the original "foundation"
of the Society and which broke away from PRS in 1989 over
the mandatory APR requirement for board members, reported
a gain of 55% in revenues in 2006 to $845,185. Contributions
rose to $326,961 from $162,831 and event income rose to
$462,916 from $326,327. Net assets were $261,152 at the
end of 2006.
put its complete 2006 financial statement on its website
in April this year along with statements for 2005 and 2004.
HOLDS MEASUREMENT SUMMIT.
Institute for PR's annual Summit on Measurement drew more
than 100 participants to Portsmouth, N.H., last week to
tackle topics like integrating PR measurement with advertising
and marketing, and gauging the impact of consumer-generated
Paine, founder of KDPaine & Partners, speaks during
the 5th Annual Summit on Measurement.
three-day fall event included workshops and two days of
presentations by corporate, agency, research sector professionals
and academia, as well as a closer look at Microsoft's "Prime"
framework for assessing communications and U.S. Armed Forces
sessions dealt with the importance that intangibles play
in reputation measurement, and PR measurement challenges
currently faced by the Mayo Clinic and other not-for-profits.
covered setting measurable objectives, writing a research
report, writing survey questions, sampling, dashboards,
share of discussion, media content analysis, analyzing quantitative
data as well as correlations and statistical reasoning.
Kistle, senior VP of Padilla Speer Beardsley, was awarded
the Institute's Jack Felton Golden Ruler Award for a PSB
project with Rockwell International and GfK.
OConnor, VP of PR for the Food Network, to
Ogilvy PR Worldwide, New York, as a senior VP. OConnor
joins Ogilvys media relations unit under EVP Jane
Mazur. At the Food Network, he guided corporate, industry
and media relations for all programming and talent. He handled
FN's 10th anniversary and the launch of the popular program
Iron Chef America. He was previously director
of communications for MSNBC and has agency experience with
Goodman Media Intl. OConnor also handled press
for CBS Entertainment and CNN.
Capritti, former EVP, managing partner for the Adient
division of CommonHealth, to Flaum Partners, New York. Cary
Lemkowitz, former vice chairman/creative director
for Young & Rubicam, and Florence
Levitt, creative dir. at Lyons Lavey Nickel Swift,
have also joined.
Verdon, director of annual giving and assoc. director
of alumni relations for Newark Academy, to Leach Communications,
New York, as an associate.
Williams, VP of marketing and comms., Society of
Financial Service Professionals, to the Certified Financial
Planner Board of Standards, Washington, D.C., as managing
director of comms. and marketing, starting Oct. 18.
Welton, former director of comms. for the North Carolina
Turnpike Authority, to McRae, Atlanta, as an account director.
He was previously PR manager for PriceWeber in Louisville,
Uiberall, marketing manager, Sullivan & Co.,
to Tara, Ink., Miami, as a senior A/E. She was previously
marketing/PR manager, as well as special sections managing
editor, for the New York Observer.
Tabor, VP at Strat@comm, to Weber Shandwick, Detroit,
as a senior VP. MarcBrailov,
former senior director of corporate comms. for MicroStrategy,
joins as a VP. Lyle
Cifuentes, producer for WXYZ Channel 7 Detroit, joins
as an A/S. Mary Horvat,
A/E, Marcus Thomas, Kameya
Smith, trade show coordinator, TechSmith Corp., and
A/E, Strat@comm, join WS as senior A/Es.
Powell, who owned her own comms. consulting firm,
to Bader Rutter & Associates, Milwaukee, as a senior
A/E. She previously held PR posts with the Wyoming Beef
Council and Mississippi Cattlemens Assn.
Lindgren has left Weber Shandwick after 10 years
for the director of PR slot at ASI Communications in Minneapolis.
Mulholland, a strategist for emerging media at JWT,
to Atomic PR, San Francisco, as director of emerging media.
van Bergen, chief of staff to the European president
of McDonalds, to Fleishman-Hillard, as senior VP and
regional director for Central Europe, a new post based in
Amsterdam, with oversight for Prague, Warsaw and Moscow
operations. At McDonalds, she also held responsibility
for corporate comms. and CSR, and managed government and
Edition, October 10, 2007, Page 7
is in favor of allowing chapter-only membership because
it would boost local chapters dramatically and
let the new members sample nationals offerings. The
three-year limit on Assembly delegates should be dropped,
he says, because it squeezes out experienced delegates
and chapter members alone should be the deciders of who
says PRS is less than forthcoming with financial data
and the Society should put it up for all to see, and
answer member questions.
Assembly (which meets Oct. 20 in Philadelphia) should never
adjourn, he says, thus giving it ample time for debate
and discussion of PRS issues among a broader range of members.
This is easy to do, he adds, with blogs, wikis and other
social media, media that PRS has been slow to adopt.
A virtual Assembly would take member relations to a new
also agrees with banning leader speeches at the Assembly.
Leader remarks and a complete financial report
should be given to the delegates three weeks before the
Assembly. He favors removing the APR rule for national board
and officer posts, saying APR carries little or no
value in the marketplace and in past years,
has limited participation by some of our brightest practitioners.
About Conference Costs
says he is unsure about odwyerpr.coms claims that
staff costs on the annual conference are far above the less
than $200,000 claimed each year on the audit. He is not
in favor of barring the 17 national directors, 19 section
heads and 10 district heads from voting in the Assembly
nor eliminating the rule that board members have to have
headed chapters, districts, sections or national committees
or have voted in an Assembly.
would allow directors to return to the board as officers
and would not interfere with the hiring policies of h.q.
executives (such as giving jobs to PRS members). He does
not favor the return of the printed directory of members,
saying its outdated long before its published.
WEISS TO MAKE SECOND TOP
Rhoda Weiss, chair and
CEO of the PR Society, will speak Oct. 10 to the Hoosier
chapter, Indianapolis, which is celebrating its 50th anniversary
this year. It is the 11th biggest chapter with about 400
Weiss previously spoke
April 12 this year to her home chapter of Detroit, seventh
biggest chapter with about 500 members. Detroit will host
the annual conference of PRS next year.
Chapter leaders at 13
of the 15 biggest chapters, including the six biggest (National
Capital, New York, Georgia, Chicago, Los Angeles and Colorado),
said she did not address their chapter memberships this
She spoke last October
to Central Ohio, the 12th biggest chapter with about 400
members, when she was chair-elect.
She will share with Hoosier
practical, proven, progressive and profitable ideas
from her career which has involved traveling more than six
million miles and speaking and consulting with more than
NJSCPA REJECTS REVIEW OF PRS
The New Jersey Society
of CPAs Professional Conduct Committee has rejected
a request by this NL to review the audit of the PR Society
conducted by Sobel & Co. of Livingston, N.J.
This NL, which had obtained
criticisms of PRSs audit from three college accounting
professors, called the PR staff of the NJSCPA in an attempt
to discuss the criticisms.
However, PR staffers refused
to discuss the criticisms and said they could only be handled
by the NJSCPAs Professional Conduct Committee.
Professors Edward Ketz
of Penn State, Charles Mulford of Georgia Tech and Phil
Wolitzer of Long Island University, after reviewing the
2005 audit, said PRS should be deferring a major portion
of dues until they are earned and that the $5 million+ lease
obligation of the Society should be on the balance sheet.
That would reveal a more highly leveraged organization
than is presented in managements statements,
said Ketz, who is often quoted by the Wall Street Journal,
Washington Post, BusinessWeek and other publications.
A major complaint of this
NL is that PRS members dont realize that money is
lost on the annual conference because PRS only counts staff
time at the conference which was $189,052 in 2006; $181,657
in 2005; $103,122 in 2004 and $108,197 in 2003.
Is Heavy Workload
Former presidents and
treasurers have told this website that true staff costs
are close to $2 million because work goes on for most of
The professors said auditors
are technically not required to reach that far down
into an associations finances.
NJSCPA PR staff directed
this NL to Charles Lota, chairman of the NJSCPA Professional
says the Societys members follow the highest
standards in performing their auditing duties and
PRSs code says members adhere to the highest
standards of truth and accuracy.
NJSCPA subscribes (with
the AICPA) to the Joint Ethics Enforcement Program
which allows someone to complain about the work of a CPA
without being involved in pressing charges and thus opening
him or herself to a defamation lawsuit.
As required by Lota, this
NL submitted materials to back up its complaint including
copies of the 2006 audit of PRS and statements of the three
accounting professors. Lota has now written this NL that,
After a thorough review of the correspondence you
sent us, the Committee voted not to open an ethics investigation
into your complaint since the allegations in your complaint
were not supported by the evidence you submitted and thus
do not constitute a violation of the Code of Professional
Charges would have to
have been made against an individual accountant, rather
than Sobel & Co. Audits are signed by the firm itself,
rather than individual auditors, whose names are not revealed.
Audits are directed to the board of directors of the client.
The Sobel & Co. audits were accepted without objection
by the audit committee headed by Gabriel Werba of Farmington,
Edition, October 10, 2007,
than two weeks away is a showdown pitting the leaders
of the PR Society against its members.
Who will win is the question
that will be decided by the PRS Assembly Oct. 20 in Philadelphia
(ironically the city that is the "birthplace of our
If the Assembly thinks
of what is best for the rank-and-file members, it will throw
off the royal bonds placed on it by the imperial staff and
board and refuse to elect any officers or board members.
It will disband the "Star Chamber" e-group where
delegates discuss the fate of members in private.
Since 1986, when the board
cancelled the Spring Assembly and later turned it into a
"Spring Rally" in support of leadership (with
$500 stipends to the 109 chapter presidents-elect), the
Assembly has been little more than a well-inked rubber stamp
for the board.
But the Assembly has "all
the powers, rights and privileges of members at an annual
meeting." It just doesn't use them. Its naïve
members (limited to three years' service), are easily manipulated.
The delegates need their
own lawyer or parliamentarian. They should elect their own
officers (copying the ABA's House of Delegates) and vote
to remain in continuous session (easy via blogs, e-groups,
Delegates should refuse
to elect a new board or officers until the following
reforms are put in place (otherwise it will be another year
At least a half dozen senior members go to work full
time at h.q. whether paid or unpaid (finding out how every
nickel is spent, especially expense accounts).
Local-only chapter membership is allowed ("members
will triple," said one chapter.
Delegates take control of the PRS web and publications,
opening them up for member opinions.
Tactics, Strategist and the bulletin
board carry the full text of Central Michigan's proposal
to model PRS governance after the ABA and AMA.
A "registered" CPA is hired. Lack of a
CPA at a group with $12M in revenues and 55 staffers is
a "red flag." Fire Sobel & Co., which allows
PRS to report conference staff time as 3.6% of payroll when
it's close to 25%.
The "library" of PRS is reopened and PRS
again publishes the directory of members. It's the height
of illogic to claim that libraries and phone books have
been replaced by online services. As for saving money, how
about the $300K severance to Catherine Bolton and having
the conference in New York only once in 14 years (1990 and
2004)? NY attendance was a record 4,000.
APR requirements are removed from the bylaws. APR
is moribund with only 391 new PRS APRs in three years.
The Universal APR Board is a flop, an attempt to sell the
APR test to other groups for $100 more ($375). New gambit
is a move to sell "affiliate" student memberships
for $82, double the $41 rate for PRSS members.
The first thing the
2007 Assembly must do is bar any of the nearly 50
"leaders" (board, sections, districts) from voting.
This block could easily sabotage measures that need a two-thirds
majority. Make arrangements now so that electronic votes
are published immediately, ending anonymous voting. The
main duty of delegates is riding herd on how national dues
are spent. What do members get for $225 yearly? They get
a bloated, non-PR h.q. staff with a $5.2M payroll that hammers
them with seminars and webinars and wastes money on a national
conference attended by 4% of members.
Fierce politicking is going on now. Assembly delegates
are being called by national leaders in an attempt to keep
them in line. Delegates have been told they will be seated
alphabetically so they can "meet new people" and
"network." Nonsense. They're being busted up so
they can't caucus on the floor. CEO Rhoda Weiss has told
friends she has visited more than 30 chapters but they must
be the smaller ones. She has visited only two of the 15
largest (page 7). There are 25 chapters with less than 50
members but each gets one full votesame as a chapter
with 100 members. This is inequitable.
The web is the way members will wrest control from the
clique of APRs that have ruled PRS since 1980. Our 13 reforms
have been picked up by at least a dozen PR websites, blogs,
etc. Outrageous anti-democratic tactics such as keeping
the list of credentialed Assembly delegates secret from
even the delegates themselves are being exposed to a wide
audience. Traditional media, "wired" in one way
or another, have failed to do what the web is doing. With
reforms, national PRS dues could be $50 (move most of h.q.
from New York, PDF Tactics and Strategist, trim annual conference,
allow at-large student members, etc.).
Delegates should not
be fooled by rosy financial reports (the delegates'
binder had no financial information whatever). At least
seven staff posts are open to save money, including three
in web operations (not a priority at PRS). This is one reason
financials for the Foundation are not on the PRS website.
The PR post vacated by Cedric Bess was kept vacant for six
months to save money (PR is also a low priority).
PRS is obsessed with its own inner workings. It now wants
to re-write the entire bylaws although last year it denounced
the Central Michigan proposal, claiming a costly new state
charter would have to be sought.
"PR" is under attack as never before but PRS
is powerless to do anything. Its 60th anniversary this year
is going unnoticed in the press.
The Princeton Review's advice to the college-bound
to take liberal arts rather than PR courses will cut deeply
into the classes of PR professors. So will the findings
by three PR veterans (pg. 7) that PR majors are only getting
10-15% of PR jobs. There is no response from PRS (either
the staff or Educators chair Joe Trahan or incoming chair
Terri Johnson of Eastern Illinois Univ.). We wonder how
anyone can study PR when it's in such a bad odor even at
PRS, the supposed citadel of PR and supposed worldwide setter
of PR standards (so says the Strategic Plan).