The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, October 24, 2007, Page 1
REVIEWS TOURISM ACCOUNT.
Jersey is reviewing its multimillion-dollar tourism communications
account currently handled by Whippany, N.J.-based Brushfire.
state says the three-part RFP web design, PR and
advertising could result in three separate contracts
or go to a single agency.
for the three categories is $6M for the first year, broken
down as $2M for web work, $3.75M for advertising and $250K
which won its ad and PR pact in 2005, is under contract
through June 2008.
optional pre-bid conference is set for Nov. 7 with the RFP
deadline as Dec. 7. The RFP can be downloaded at http://www.nj.gov/treasury/purchase/bid/summary/08x39757.shtml.
KRAFTS CAROTHERS TO
Paul Carothers, who spent
14 years at Kraft Foods as VP-global PA, has joined FD Dittus
to head its food, health and nutrition practice.
At Kraft, he handled global
issues management, government relations, and corporate social
responsibility programs. He also held the VP-international
corporate affairs post.
the food giants approach to the obesity issue, and
worked with the World Health Organization on health and
He played a key role in
Krafts partnership with the Rainforest Alliance, a
program that led to the marketing of sustainable coffee
products in the U.S. and Europe, and another program to
tackle child labor issues in western Africas chocolate
Prior to Kraft, Carothers
served as government relations head for the American Plastics
Council and legislative director for former Senator John
MEEHAN JOINS LEVICK.
Sara Brown Meehan, a veteran
of Ketchum, GCI Group and Hill & Knowlton, has joined
Levick Strategic Communications in its corporate, finance
and PA practice group.
She has handled high-profile
campaigns for Starbucks, Ford Motor and FedEx. Meehan also
has strong environmental credentials earned while communications
director for the Save the Bay advocacy group
in San Francisco. She also worked at the Rainforest Action
Network, coordinating media and ad strategies.
Meehan was involved in
RANs effort to target Citigroup, Home Depot and Boise Cascade
for development of sustainable investment/logging programs.
APCO PICKS UP BORAT
APCO Worldwide is hammering
out final details in an agreement to provide global PR for
energy rich Kazakhstan, the former Soviet Union state that
was featured in the movie Borat.
The D.C.-based independent
PA/government relations firm has received a payment of $487,777
to cover work done here through the end of the year for
the government of strongman Nursultan Nazarbayev, who has
led Kazakhstan since independence 15 years ago. He visited
President Bush last September.
Elizabeth Jones, former
U.S. Ambassador to Kazakhstan, is a member of APCOs
international advisory board.
She was the State Dept.s
senior advisor for Caspian Sea energy diplomacy.
Kazakhstan is embroiled in a fight with western oil companies
over the development of a field in the Caspian.
(Oct. 15) called the field the most important oil
discovery in three decades and one that could put
Kazakhstan into the big league of oil producers.
Nazarbayev has stepped
up ties with axis of evil member Iran, holding
a joint press conference with Iranian president Mahmoud
Ahmadinejad Oct. 15 at which they promised to boost trade
to the annual $10B mark.
APCO reports to Erlan
Idrissov, Kazakhstans Ambassador in D.C.
PRS ASSEMBLY REJECTS REGIONS.
A second attempt
by PR Society leaders to compress the ten districts into
five new regions was defeated by the Assembly
Oct. 20 in Philadelphia after an hour of debate.
The bylaw change
won 51% of the 283 votes but a two-thirds majority was needed.
The change had been tabled twice last year.
Many delegates cheered
and applauded when the vote went on the screens. Opponents
argued that the districts would lose power if the new regions
were formalized and why make such a change when re-writing
the entire bylaws is planned.
good leadership talent was being passed over simply because
of geography and the districts would still have representatives
on the nominating committee.
They also argued
that district directors dont really represent
their districts but the entire membership.
on page 7)
Edition, October 24, 2007, Page 2
LOOKS FOR PR FIRM.
Sense Partners, the Los Angeles-based marketing firm that
helps clients maximize the value of their brands by tapping
underutilized assets, is looking for a PR firm to bolster
firm is a venture of Brian France, NASCAR chairman, and
Robert Hollander, who was VP-marketing for the Atlanta Committee
for the `96 Olympic Games.
says it spots inorganic growth opportunities
such as strategic partnerships, licensing deals, new distribution
channels and joint ventures for clients. It has worked with
Dodge, Hamilton Beach, Halle Berry, Chuck Norris, STP, Kingsford
and Britney Spears.
wants a firm with an extensive background in consumer products
and corporate PR.
Vandell ([email protected]
or 310/867-7245) has details. BSP wants RFP submissions
by Oct. 29. Work begins Jan. 2.
COAST TAPS BCF FOR PR ACCT.
southwestern Gulf Coast region of Florida has awarded its
$120K PR account to Virginia Beach firm BCF after a review.
County, which uses the slogan Paradise Coast,
issued an RFP in July for a firm to support the Naples,
Marco Island, Everglades Convention and Visitors Bureau.
one-year contract carries two option years. Eight firms
submitted proposals after dozens like GolinHarris, Hill
& Knowlton, M. Silver & Associates and Lou Hammond
Associates showed an interest in the RFP.
has a $1.1 billion impact on the area, which competes with
Palm Beach, Clearwater/St. Petersburg and the Caribbean
for visitors. About 1.4M people toured the area in 2006.
GUIDES U.S. ENERGY SYS.
Energy Systems, a struggling clean and green
energy company, is relying on Kekst and Company for media
relations as it faces delisting and other financial woes.
New York-based company, which has thermal energy, gas and
electricity projects in the U.S. and U.K., was delisted
from the Nasdaq stock market last week in a move that company
officials said was disappointing.
Kekst partner Adam Weiner is handling the account in New
Energy failed to file two 10-Q quarterly reports earlier
this year by Nasdaq deadlines. The company had until Oct.
15 to file its first quarter report due to circumstances
beyond our control, according to CEO Joseph Reynolds
in a statement distributed by Kekst.
took over earlier this month after the June axing of the
companys CEO and an executive VP amid its struggles.
was a regional press secretary for Presidential hopeful
John McCain, has taken the VP-PA slot at the American Insurance
Assn., which is headquartered in Washington, D.C.
exited the campaign following the recent shake-up of the
Arizona Republican's staff.
Groups stock registered its biggest decline in nearly
five years on Oct. 19 as the companys 4.9 percent
rise in third-quarter revenues failed to meet analysts
Martin Sorrell believes `08 (Presidential elections, Beijing
Olympics) will turn out to be better than `07, but he expressed
some concern about `09.
also continue to believe that a more important concern should
be the impact that any new U.S. administration will have
on 2009 - when they have seen the governments books
and will be tempted to dispense any politically unpleasant
medicine to the electorate, early in the potential eight
year political cycle.
noted that though new rapidly-growing parts of the
world are no longer as dependent on the U.S. for growth,
as they used to be, it is still true that when the U.S.
sneezes the rest of the world catches a cold.
WPP boss maintains a sharp eye for acquisitions, seeing
a good quality pipeline of additional small-sized
acquisitions. He considers WPP an attractive
destination, particularly for first-generation managements.
SHOPS FOR DEAL WITH SV.
Systems, which received an unsolicited $6.7B takeover offer
from Larry Ellisons Oracle, relies on Sard Verbinnen
to get a better deal.
company is worth substantially more to Oracle, to
others and, importantly, to our shareholders than the price
[$17 a share] indicated, according to a letter from
William Klein, VP at BEA.
logical suitor for the software maker, Germanys SAP,
announced that it would not get into a bidding war for the
company because their lines overlap, according
to a report in the San Jose Mercury News.
Packard and IBM have been mentioned as suitors. Analysts
say BEA is worth at least $21 a share.
Verbinnens Matt Benson and Paul Kranhold handle the
IT AINT SO, JOE.
Media organized Joe Torre's news conference Oct. 19 at the
Hilton Rye Town in which he ripped the New York Yankees'
contract offer an insult.
former New York Yankees skipper rejected a one-year $5M
contract, and felt the potential $3M in bonus money in the
event the team reached the World Series was insulting and
belittling to his managerial record of the team.
67-year-old Torre does not believe the Yankees bargained
in good faith with their leader of a dozen years, a span
that included four world championships.
Goodman's firm works for Torre's "Joe's Safe At Home
Foundation," which supports educational programs to
stem domestic violence.
firm was contacted late in the afternoon on Oct. 18 and
asked to put together last weeks media event in suburban
covered the conference live and scores of reporters attended.
Edition, October 24, 2007, Page 3
VOICE EXECS SPRUNG FROM JAIL.
Voice Media executive editor Michael Lacey and CEO Jim Larkin
were released from a Phoenix jail at 4 a.m. Oct. 19 after
being charged with a misdemeanor for a Phoenix New Times
cover story that revealed information about a grand jury
story, "Grand Jury Targets New Times and Its Readers"
told how county prosecutors issued subpoenas, demanding
that the paper turn over info on notes, confidential sources
and personal data about people visiting the paper's website.
The men were released on $500 bond.
upon release, called the arrest payback for hard-hitting
coverage of local law enforcement officials. "We're
being arrested for raising hell," he told reporters.
It's sort of a tradition journalism has."
believes officials wanted to make examples of Larkin and
himself. "The problem is that it takes me being arrested
for you guys to show up," according to a report on
urged reporters to write about the subpoenas that aimed
to find the "identity, the browsing habits, the buying
habits, what shopping carts people have filled, what sites
people have visited on the web before they came to us, and
what sites they visited after they left us."
story, he stressed, is not "about me getting out of
jail at four in the morning."
MORGAN STANLEY QUITS NYT.
Morgan Stanley has dumped
its 7.2 percent stake in New York Times Co., apparently
ending its effort to pressure the Sulzberger family into
revamping the ownership structure of the media combine.
Hassan Elmasry, head of
the Morgan Stanley Investment Management fund, led the drive
to undo the media company's dual-class stock structure.
The Class B shares owned
by the Sulzbergers give them voting power to elect 70 percent
of the company's directors.
The money manager also
criticized the strategy of CEO "Pinch" Sulzberger
and opposed the outlay for the new headquarters building.
His efforts were largely unsuccessful.
NYTC stock trades in the
$18.50 range. It peaked in `02 at $53.
SCRIPPS SPLITS IN TWO.
E.W. Scripps has decided
to split its company into two, a move to sharpen the strategic
focus of the Cincinnati-based media entity.
The move divides the faster
growing cable TV and shopping websites from the newspaper
and TV station group.
Scripps Networks Interactive
will house Fine Living TV Network, DIY Network, HGTV, Great
American Country offerings and services like Shopzilla and
When newly minted, SNI
will have $1.4B in annual revenues and 2,100 staffers.
E.W. Scripps Co. will
own papers in 17 markets (Denver's Rocky Mountain News,
Memphis' Commercial Appeal), 10 TV stations, Scripps
Howard News Service and United Media syndication operation.
It will be born with $1.1B revenues and 7,100 workers.
Current CEO Kenneth Lowe
will head SNI, while COO Richard Boehne will lead the newspaper/TV
station operation. The split will take place in the second
quarter of `08.
DISCOVERY EXPLAINS WAYS OF
is paying $250M to acquire HowStuffWorks.com, a site that
attracts 11M unique visitors a month.
HSW has digital rights
to more than 30K books, 800K images and 180K maps to explain
the world. Its content will be paired with Discovery's video
library of more than 100K hours of programming.
DC CEO David Zaslav called
the deal a "strategic bull's-eye for Discovery, the
leader in knowledge and curiosity on TV."
HSW provides Discovery
a "solid platform for strengthening our digital businesses,
leveraging our video assets to create new experiences for
users, advertisers and our distribution partners, and taking
those opportunities around the globe," said Zaslav
in a statement.
STEIGER HEADS INVESTIGATIVE
Paul Steiger, who stepped
down as Wall Street Journal managing editor in May,
is heading Pro Publica, a group that promises to do investigative
The non-profit will offer
its reports to news outlets, according to the Oct. 15 New
Pro Publica is backed
by Herbert and Marion Sandler, former CEOs of Golden West
Financial Corp., a mortgage lender that was sold to Wachovia
The Sandlers are worth
more than $2.4B. They have dedicated $10M a-year for Pro
Publica when it launches in `08.
Steiger is president and
editor-in-chief of Pro Publica. He is joined by Richard
Tofel, who was assistant managing editor of the WSJ.
Cunningham, assistant managing editor for the LA
Business Journal, has been named national editor of
The Hollywood Reporter: Premier Edition, a new edition
for New York and East Coast markets set for a Nov. 2 launch.
Cunningham is based in Los Angeles and reports to Elizabeth
Guider, editor of The Hollywood Reporter.
Prior to joining the Journal
in December 2005, he wasmanaging editor of Hispanic Business
Magazine and spent seven years at Variety, where
he worked on the launch of its Gotham Edition as managing
editor. He was news, entertainment and sports editor for
13 years at the Long Beach Press Telegram and earlier held
posts at Time Life, NBC and the Christian Science Monitor.
CEO Randy Falco is slicing another 2,000 staffers
as the "turnaround" saga of the Time Warner unit
The latest cutbacks follow
the 5,000 jobs taken out last fall. There are 8,000 AOL
news continued on next page)
Edition, October 24, 2007, Page 4
EXPANDS ROLE AT NEWS CORP.
Ginsberg, executive VP-IR & corporate communications
at News Corp., has added global marketing duties at Rupert
Murdoch's media combine.
move comes as News Corp. has launched Fox Business News
and is poised to complete the acquisition of Dow Jones &
Co., parent of the Wall Street Journal.
reports to Murdoch, COO Peter Chernin and CFO David DeVoe.
joining News Corp. in `99, Ginsberg worked as managing director
at Clark & Weinstock, senior editor of John Kennedy's
George and assistant counsel to President Bill Clinton.
45-year-old Ginsberg, a top aide to Murdoch, also joins
the $62B giant's office of the chairman.
group includes Murdoch, Chernin, DeVoe and general counsel
Lou Jacobs, deputy CFO John Nallen and Fox News Channel,
Fox Television Stations and Twentieth Television chief Roger
PODHORETZ BACK ATOP COMMENTARY.
John Podhoretz is joining
the conservative journal Commentary next month to
follow in the footsteps of his father Norman, who served
as top editor there for 35 years. He will initially take
the editorial director slot, responsible for its online
efforts. In Jan. `09, Podhoretz will ascend to the editor
The 46-year-old editor,
columnist, writer and frequent TV commentator has filed
copy for the Weekly Standard, which he co-founded;
New York Post and Insight. He was a speechwriter
for President Reagan.
Neal Kozodoy, current
editor of Commentary, will become a consultant once succeeded
Robar has assumed the director of corporate communications
slot at Crain Communications. She takes on internal/external
marketing, branding and PR duties.
The 44-year-old Robar
had been running her own firm in Detroit, counseling Ford
Motor, Ambassador Bridge, JWT and Oberweis Dairy and Ice
Earlier, she was VP at
Mullen, doing work for the General Motors Women's
Marketing Initiative and Detroit lead on the automaker's
advance technology group.
Robar spent the `90s at
Crain, starting as promotion manager at Detroit Monthly,
marketing director at Crain's Detroit Business and
group marketing director at Automotive News.
Conde Nast has upped Susan
Portnoy to the executive director-PR post, and named
PR director in its media group.
Portnoy joined CN's media
group in '06, and has consulted for Cosmopolitan,
Popular Science, Oscar by Oscar de la Renta and Kennedy
Center's Mark Twain Prize. Farrell is the one-time VP-publicity
in Dan Klores Communications' entertainment group. She repped
Coach, We tv and Mac Cosmetics.
Lacy, a reporter for BusinessWeek who has
been writing a book on Web 2.0, has been named technology
columnist for BusinessWeek.com.
She will contribute two monthly columns on technology and
culture called "Valley Girl." Lacy was formerly
a tech reporter at the San Jose/Silicon Valley Business
Tanner, VP of Marketing for TV Guide Online, has
been named editor-in-chief. She continues in the marketing
post. Earlier, Tanner was a reporter, editor and bureau
supervisor for the Associated Press.
Claman, an anchor for CNBC, has joined new rival
Fox Business as a daytime anchor. Claman covers the afternoon
weekday business block from 2:00-5:00 p.m. with David Asman.
At CNBC since 1998, she
anchored Morning Call and Cover to Cover.
Prior to that, she anchored Wake Up Call, Market
Watch and Todays Business. She was
previously an anchor and reporter for WHDH-TV (NBC) in Boston
and contributing correspondent for NBC's syndicated daytime
Balk, co-editor of Gawker.com,
to RadarOnline as executive editor. He oversees and edits
all editorial aspects of the site reporting to editor-in-chief
Media of Orange, Calif., has launched two new "shelter"
magazines: Lofts and Lodges. APG publishes
Romantic Homes, Victorian Homes and Cottages
Lofts covers urban lifestyle
through the prism of efficient and ecologically-minded living.
Lodges is resource for luxury outdoors enthusiasts, featuring
lodge and chalet living from high-end travel locales, architecture
and interior decor and lifestyle topics.
editorial director of APG Media's lifestyle group is also
editor of Romantic Homes. She previously edited Country
magazine and has held editor positions at Conde Nast's Self
and GQ, and was a contributor to Hearst's Harper's
Jennifer Myers, who comes
from the U.K.'s niche and custom publishing sector, is editor
U.S. Postal Service will honor five journalists next
spring who risked their lives covering war and civil strife
in the 20th century as part of the National Press Club's
100th anniversary next year.
Among the honorees to
appear on stamps are Martha Gellhorn, who was married to
Ernest Hemmingway and covered the Spanish Civil War, World
War II and the Vietnam War; John Hersey, who wrote Hiroshima;
George Polk, a CBS radio correspondent who covered WWII;
Ruben Salazar, a Mexican-American reporter for the Los
Angeles Times and KMEX-TV who was killed covering a
Vietnam War protest, and Eric Sevareid, a New York Herald
Tribune writer and CBS broadcaster who covered WWII.
All are deceased.
Edition, October 24,
2007, Page 5
OF PR FIRMS
PAKISTAN OUTSOURCER SEEKS PR.
Inc, which says it is the No. 1 outsourcing outfit in Pakistan,
is looking for a PR firm to "strengthen its image as
the top employer of Pakistan."
Pakistan facility has more than 500 staffers and is 100
percent "export-oriented." The company is in an
expansion mode, and eager to grab a piece of the outsourcing
market that is dominated by its neighbor, India.
headquarters, known as "Axact House" has a capacity
for 2,500 staffers. It offers facilities such as swimming
pool, gym, Jacuzzi, steam rooms, 24/7 cafeteria and movie
theater. The company also foots the bill for boat club membership
for top performers.
is looking for a PR firm that has strong international broadcast
(CNN, BBC) connections and contacts in Asian editions of
news and business magazines.
Atiq ([email protected]) is
handling the search.
SURVEY: JOURNOS USE BLOGS
Eighty-four percent of
journalists for B2B media responding to a survey by Arketi
Group, Atlanta, said they would or already have used blogs
as primary or secondary sources for articles, although only
41 percent see that medium as reliably credible.
One-quarter of the 61
surveyed said blogs make their jobs easier, while 72 percent
said they read blogs.
Most of the journalists
surveyed (90 percent) said they get story ideas from news
releases (75 percent from newswires), while nearly the same
number (89 percent) tap PR sources for ideas.
Rating the credibility
of other online sources, respondents cited international
organizations (89 percent), government agencies (85 percent),
corporate websites (85 percent), PR professionals (77 percent),
activist websites (41 percent), and blogs (41 percent).
The entire survey is at
BOARDS NOT ALIGNED WITH SHAREHOLDERS.
Corporate board members
are too closely aligned with the interests of executive
management teams. That's the consensus of high-net worth
investors and financial advisors surveyed by FD and parent
company FTI Consulting.
Research firm Affluent
Dynamics polled 200 investors and advisors to find nearly
63 percent of that group on average say boards operate in
the interests of management rather than shareholders.
The survey found a strong
link between governance and corporate reputation with nearly
88 percent of respondents seeing a close connection. That
result, FD and FTI assert, shows companies have significant
work to do to reassure investors and their advisors about
the effectiveness of corporate governance practices because
of shareholders view that boards should be aligned
with their views over management.
Eighty-two percent of
financial advisors said reputation accounts for more than
20 percent of a company's market value. A slightly lower
percentage of high-net worth investors, 71 percent, see
reputation in that light. In contrast, the effect of boards
on that percentage of market value was pegged at only 29
percent, and 20 percent, respectively.
Metrick Communications, New York/N.Y. City Performing
Arts Spaces, for general counsel and PR for a coming report
on the effect of real estate prices on the citys arts
Schwartz & Co., New York/ApplyWise, online college
admissions counseling program, and iKobo, money transfer
Morris + King Company, New York/New York Women in
Film and Television, for PR for the non-profit group and
its major industry events, the Muse Awards and Designing
Communications, New York/TargetCast tcm, independent
media planning agency, and Carrafiello Diehl & Associates,
a national advertising agency.
PR, Bridgewater, N.J./Vision Research, digital imaging
systems; RTcom USA, digital A/C and PC connectivity products,
and Kepner-Tregoe, consulting and training services firm,
all for PR.
Communications, Andover, Mass./BlueCat Networks,
IP address management; LiveVox, voice contact center carrier;
Merchant Warehouse, merchant accounts and credit card processing
equipment; SPS Commerce, supply chain comms.; Premier Guitar
Festivals, and Beyond.com, career software.
PR Worldwide, Washington, D.C./Centers for Disease
Control and Prevention, for three different assignments
focused on chronic disease prevention, HIV/AIDs, and its
Choose Respect youth campaign; Federal Trade
Commission, to support the National Do Not Call Registry;
Food and Drug Administration, for a food terrorism
project, and the National Institutes of Health, continuing
work for the National Eye Institute.
Image, Falls Church, Va./N.E.W. Customer Service
Companies, extended service and buyer protection plan provider,
for branding and marcomms.
Raleigh, N.C./Target Mobile, wireless marketing, for business
development, PR and sales consulting.
Layne & Co., Farmington Hills, Mich./ Chaldean
American Chamber of Commerce, as AOR.
Horse, Minneapolis/Global Vehicles USA, for support
of national launch of the Indian-made Mahindra SUVs and
trucks in the U.S. FH handles media and blog relations,
dealer comms., special events, grassroots marketing and
consumer promotions. The Titan Agency won a review in January
to guide overall PR and advertising for the launch.
Miller Fitzgerald, New Orleans/Make It Right Foundation,
a redevelopment group focused on New Orleans Lower
Ninth Ward backed by actor Brad Pitt.
Group, San Francisco/Amphire Solutions, e-commerce
software for foodservice sector and international supply
chain, for brand awareness and expansion of its comms. reach
within the foodservice community.
Edition, October 24, 2007, Page 6
has launched an integrated software platform combining its
research, distribution, monitoring and evaluation services
under a new system called CisionPoint.
Steve Newman called the platform, which was under development
for three years, the largest project undertaken in the companys
Several major releases are planned over the next year.
initial kickoff contains all of the companys existing
MediaSource services media list building, press release
distribution, etc... with added integration, ease-of-use,
collaboration capabilities for users, and sharing of results.
is at www.us.cision.com/cisionpoint.
OTSP ALIGNS WITH TRAVEL MEDIA
Los Angeles-based broadcast
PR company On the Scene Productions has aligned with ICE
Portal, a visual media distributor focused on the travel
and hospitality industry.
The partnership is aimed
to tap the demand for web-based video and focuses on getting
broadcast-quality clips from the travel sector out on the
OTSP has hired Robyn Stalson
as an account manager for business development to work out
of ICEs headquarters in Hollywood, Fla. She will coordinate
the two companies sales efforts.
The companies have published
a white paper on the travel industry and video on the Internet
which can be downloaded at http://travel.onthescence.com.
Gwin, a veteran of Peoplesoft, IBM and Xerox Corp.,
has been named to chair the communications monitoring company
dna13s board of directors. He has served on the board
of software companies like Longview Solutions, Marqui Corp.
and Taleo Corp. He had recently been president of Solect
Technology Group, which was sold in 2000 to Amdocs. dna13
is based in Ottawa, Ontario, but has been marketing aggressively
in the U.S. this year. Sonia
LaFountain-Ginyard, strategic alliance manager for
U.S. corporate markets at LexisNexis, has joined research
company Carma International, Washington, D.C., as VP/media
Wire has launched a French website, businesswire.fr.
a press release disseminator, has added a confidence
booster that has staff journalists read press releases
for grammatical and style problems, and recommend changes.
a Stamford, Conn.-based company which claims to be the No.
2 PSA distributor in the U.S., has opened a Washington,
D.C., office. Wendy Moniz, an Ad Council and agency veteran,
has joined the company as VP of campaign management and
business development. PG works for the American Red Cross,
EPA, and American Legacy Foundation, among others. One
of the biggest myths in the advertising world is that the
PSA is going the way of the 8-track, that its becoming
a relic, said Moniz. Info: plowsharegroup.com.
Vincent, who led the Los Angeles office of Octagon
Worldwide, to Siegel+Gale, New York, as group director,
strategy in Los Angeles. Vincent is a specialist in branded
entertainment and integrated marketing and has counseled
the NFL, Mastercard and Home Depot. He was previously a
senior partner and lead strategist for Cabana Group.
Cupps, GM and global director of marketing for Reebok
Intl, to Amplify Sports and Entertainment, New York,
as VP and group account director of the sports marketing
Mangan, a corporate comms. exec for Sothebys
International Realty, to real estate portal ForSaleByOwner.com,
New York, as director of media and consumer relations. He
was formerly a spokesman for N.Y. Gov. George Pataki.
Wolf-Creutzfeldt, senior VP, Financial Relations
Board, to Global Consulting Group, New York, as a managing
director in the IR practice. She previously led Adam Friedman
Associates China division and held senior posts at
Thomson Financial and the former FD Morgen-Walke.
Kiernan, VP of IR at Playtex Products, to Integrated
Corporate Relations, Westport, Conn., as a senior VP.
Newman, who has held senior IR and corporate comms.
posts at NitroMed and Dyax Corp., to Pure Communications,
as senior corporate comms. counselor in the Boston area
for the North Carolina-based firm.
Camooso Miller, communications director for the Republican
National Committee, has been tapped to head public affairs
for the National Community Pharmacists Assn. The Alexandria,
Va.-based trade group represents the owners of more than
23K independent pharmacies, which claim to dispense nearly
half of the country's prescriptions. Miller, who takes on
the role of VP of PA, was tapped for the RNC post in January.
She was previously deputy comms. director for former House
Speaker Dennis Hastert.
Fisher, who directed IR and corporate comms. for
Idex Corp., to Modine Manufacturing Co., Racine, Wisc.,
as director of IR and corporate comms. She was previously
VP of IR for Nuveen Investments.
Spiekerman-Carrothers, director of PR for Whirlpool
Corp., to Karowski & Courage PR, Minneapolis, as an
A/D. Mary Baze, director of comms. for the Cheyenne Regional
Medical Center in Wyoming, joins as an A/M.
Hallett, a social media consultant who ran his own
firm, Hyku, to Voce Communications, Palo Alto, Calif., as
a new media strategist based in Winter Haven, Fla.
Casolaro and Emily
Gombar to senior A/E and A/E, respectively, in Boston-based
Rasky Baerlein Strategic Communications energy and
environment practice. Zach
Stanley was upped to senior associate in its PA/govt
Edition, October 24, 2007, Page 7
from page 1)
Rhoda Weiss, who conducted the meeting, tried to close off
debate twice, saying discussion of the regions
proposal was under a hard deadline, but the
delegates overruled her.
was a half-hour discussion of the new Strategic Plan by
2008 chair Jeff Julin starting at 11:30 a.m.. The vote came
on Student Initiative
controversial item on the agenda was the proposal by the
Western district to allow students to join the PR Student
Society even though they were not affiliated with a regular
PRSS chapter. They would be urged to take web courses in
PR including those offered by PRS.
measure was close to the at-large student membership
proposal of 2002 that would have let students from any college
join PRS itself as a student member. Fifty signatures were
obtained against that proposal, including 21 past presidents.
It was not even allowed a place on the agenda.
Educators Academy opposed the Western districts bylaw
change, saying that a new affiliate student membership plan
had only been in effect one year and needed more time. This
measure does not allow students at colleges without the
PRS-required courses to form chapters. Rather, they were
supposed to form relationships with a nearby regular PRSS
DeLorme of the Western district, and Joe Trahan, chair of
the Educators Academy, both approached the mike and said
the two sides had been working non-stop for two days to
forge a compromise under which a task force will be created
to further study the issue while the current bylaws relating
to students remains in place.
mechanism is to be sought that will foster relationships
between colleges with PRSS programs and those that dont
have such programs.
Resolution in Support of PRS Leadership Development,
which has a focus on openness, total transparency,
was accepted by 93% of the delegates with no debate.
PRS leaders had signed the petition including eight former
presidents. All but three of the signers are APR. The measure
addresses a severe shortage of candidates for national office.
Only nine candidates showed up this year for seven posts
and no one showed up for the South East district.
low turnout was achieved even though nominating committee
chair Judith Phair said her 20-member committee worked diligently
from January onwards looking for candidates.
one candidate was found from the South West, Marlene Neill,
a public information staffer for Waco. But she was rejected
for undisclosed reasons, resulting in the need to have Jim
Haynes run from that district after securing ten signatures.
Society members theorized that the real complaint of the
50 is the selection of Mike Cherenson, who was
secretary, as chair-elect over Tony DAngelo who was
treasurer and by tradition a shoo-in for chair-elect. They
say the same political faction at PRS that jumped Cheryl
Procter-Rogers from a directors position to chair-elect
in 2005 with no service as either secretary or treasurer
continues to dominate the nominating committee. Maria Russell
had been treasurer and in line to be chair-elect.
now leaves the board. The 2008 board will have only one
corporate member Christopher Veronda of Eastman Kodak.
shortage of corporate PR people on the board was so severe
that Weiss appointed to the board as senior counselor
Ray Crockett of Atlanta, head of North American PR for Coca-Cola.
He has attended all four board meetings. His appointment
to the board was not announced by Weiss, who is the only
authorized spokesperson for the Society.
Is Critical, Says Group of 50
avoiding any specific areas or subjects, the resolution
by the Group of 50 says a critical part of the
resolution is the implementation provisions
that call for transparency, openness, involving delegates
and a diverse and representative group of other PRS leaders,
and ensuring that Assembly members are fully involved in
the leadership of the study and review process.
least half the members of the committee are to be Assembly
Reform a Perennial Topic
reform is a regular topic at Assembly meetings but there
has been little concrete action in recent years.
Rickey, co-chair of the 2007 Assembly committee and a former
national director, in late 2004 was named chair of a new
Task Force on Leadership and Governance by 2004
president Del Galloway. It was to have finished its work
by the end of 2005. None of the task forces recommendations
were ever revealed. Members were Jack Felton, Grace Leong,
Pender McCarter, Ellen Hartman and Francis McDonald. Ex-officio
members were lawyer Arthur Abelman, who died last year,
and Mark Schilansky, parliamentarian, who currently has
no work from PRS.
Caseman, of PRS law firm, Venable, acted as the parliamentarian
this year, repeatedly warning the delegates that New York
State law was supreme in guiding the Assembly not
PRS own bylaws or charter and not Roberts Rules.
Under her interpretation, the Assembly can issue no orders
to the board, it can only make recommendations.
asked for volunteers to work on the revision of the bylaws.
No specific areas of change have been mentioned so far but
he said the committee will welcome suggestions from all
Society members. Twenty-five of the 283 votes cast were
proxies. A request has been made for the identity of those
Rules are strongly against the use of proxies at assemblies
but New York State law allows them unless there is a specific
bylaw against proxies. The Assembly has yet to pass such
a law. The board favors proxy voting.
electronic voting, all votes are anonymous. The only exception
was in 2004 when a print-out of the votes was obtained for
the vote on removing APR as a condition for Assembly membership.
Edition, October 24, 2007,
PR Society leaders are so aware of the severe shortage of
leaders that 50 of them including eight past presidents
have now come forward and signed a petition seeking new
ways of developing leaders.
Theres only one
problem with this. It reminds us of Groundhog Day
starring Bill Murray. He keeps living the same day, over
Efforts to cast a wider
net for leaders have been going on since the mid-1990s.
In 1999, the first Strategic Planning committee urged that
APR be dropped as a requirement for national office. The
1999 board opposed it and instead made the SP an appendage
In 2004, after two years
of complaints about alleged irregularities on the nominating
committee, 2004 president Del Galloway named Dave Rickey
to head a Task Force on Leadership and Governance. It was
to study the entire governance structure and complete its
work by the end of 2005. What actually happened? Nothing.
This is the same Dave
Rickey who is again asking for suggestions for governance
reform and for a re-writing of the entire bylaws of PRS.
This will probably result in a huge bill from Venable, the
new law firm of PRS. It keeps telling the members that they
are governed by New York State laws and not their own. Who
knows what these New York State laws are? Venable.
There is a crisis
in leadership when only one of the 17 board members
in 2008 will be from a corporation. Chair Rhoda Weiss, without
announcing it, named Ray Crockett of Coca-Cola to the 2007
board as a senior counselor. PRS leaders are
like a volunteer fire department that wont acknowledge
its former village has grown into a city and
volunteers can no longer do the job. Fires are breaking
out all over the city but the volunteers are too busy with
their jobs and private lives to get to them in time. They
just refuse to acknowledge reality. This situation is getting
to be very dangerous for all the citizens.
can no longer play much of a role in the affairs
of PRS. Whats needed is a paid fire dept. at 33 Maiden
lane at least 10-15 veteran PR pros with experience
Fires are constantly breaking out that the non-PR staff
at h.q. cant handle. There isnt one PR veteran
among the staff of 55 (although about ten staff posts are
vacant currently to burnish the books).
A defensive, protective association mentality rules at
33 Maiden lane. Legal doubletalk abounds and the financials
are about as clear as Mississippi mud.
Fires break out constantly but staff is unable to handle
them and leaders (who have driven New Yorkers from the board)
mostly have neither the time nor expertise to handle them.
Among these fires
is the current advice in the influential Princeton
Review for those seeking PR careers to obtain a broad
liberal arts education. The Review quotes PR veterans who
say that is the best route to a PR job. Theres also
this dig in the Review: Advertising is lying about
products while PR is lying about the company. About
half of the college bound consult the Review. Another fire
was the recent crack by Gene Weingarten in the Washington
Post that PR people are pathetic dillweeds.
It was made after he tried to obtain info from contacts
listed on press releases.
Frank Richs book-long attack on PR (The Greatest
Story Ever Sold) was no bouquet of flowers for PR,
either. He blames the war in Iraq on PR techniques used
by the Bush Administration. He characterizes PR as lacking
in substance and being press-averse, and basically sales
promotion and marketing. There are nine current books about
PR with spin in their titles. PR has about disappeared
from corporations, replaced by corporate communications.
Such criticism needs
to be addressed by a SWAT team of professionals at
h.q. PRS leadership is still taking orders from Pat Jackson,
1980 president who said h.q. should be dominated by association
people. About a half dozen PR veterans were canned. EVP
Rea Smith was transferred to the Foundation and made to
work in another office. She was not allowed to set foot
in h.q. This anti-New York bias is now choking the Society
itself. But the regionalists who dominate PRS
are not yet ready to give up the ghost.
The 2007 Assembly,
except for about an hour and a half of debating about the
regions bylaw change and PRS helping chapters
with their websites (withdrawn after parliamentarian
Beth Caseman of Venable said the resolution did not satisfy
New York law), consisted of leader presentations. The worst
was Jeff Julins 35-minute rundown of more than 300
suggestions for the new Strategic Plan that were obtained
at lunch. He held the mike from 4:25 to 5 p.m., showing
nearly 50 slides with such well-worn suggestions as Increase
speed of staff response, update speakers
bureau, more senior programs, honest,
truthful editorial content in Tactics, stop
nickel-and-diming members for everything, and make
learning affordable for all. This was pure audience
control, blocking discussion of such topics as removing
the APR requirement for the board, chapter-only memberships,
having a blog on the PRS website, true cost of staff time
for the conference, again publishing the printed directory,
etc... Venable keeps
saying that New York State laws must be obeyed but
PRS could easily shift its charter to Delaware (COO Bill
Murray pointed out that his former employer, the Motion
Picture Assn., is chartered in that state. Delaware allows
legislative bodies like the Assembly to meet and pass laws
via teleconferences.) Delaware will enroll a group over
the phone in five minutes for $89 with paperwork to
follow, the Secretary of States office told us. The
New York State charter can be cancelled via the web for
$60 as long as all taxes are paid... Another
low for the Assembly was blocking the press this
year from attending the Assembly lunch on the ground that
it was a working lunch. Reporters had never
before been barred from this lunch.