The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, November 21, 2007, Page 1
DROPS $1.2M PAKISTAN PACT
& Associates has formally dropped Pakistan as
a client following the imposition of martial law there.
Interpublic unit registered the $1.2M one-year contract
with the Justice Dept. on Oct. 4, and officially terminated
it on Nov. 7.
also withdrew 11 short-term registrations on behalf
of Pakistan. That list includes Cassidy CEO Gerald
Cassidy and vice chairman Gregg Hartley.
firm also ended registrations for Powell Tate staffers
working on the account. They include PT chief communications
officer Lance Morgan and executive VPs Howard Opinsky
and Jim Meszaros.
Interpublic unit, working closely with sister company
Weber Shandwick, was to "clarify" Pakistan's
role as a key partner in this country's effort to
"enhance security and stability in a region of
broad strategic importance, according to its
Guinea is Cassidys only other foreign client.
That country kicked in $1M during the six-month period
ended Sept. 30.
DISTLERATH JOINS APCO
Distlerath, VP-global health policy at Mercks
Asia/Pacific region, has joined APCO Worldwide as
has extensive experience working on HIV/AIDS, vaccine
policy issues and with nongovernmental organizations.
represented Merck on the African Comprehensive HIV/AIDS
Partnership, a venture with the Bill & Melinda
Gates Foundation and the Government of Botswana.
the U.S., Distlerath handled outreach to AIDS advocacy
groups following the launch of Crixivan, Mercks
medicine for the treatment of HIV.
Schooling is chair of APCOs worldwide health
TAKES GENENTECH JOB
Castro has joined Genentech as VP-corporate relations.
She reports to David Ebersman, executive VP &
International placed Castro, a veteran of Bank of
America and Yahoo, at the biotech research.
earned $778M on $2.1B revenues during the third-quarter.
search team included Asheley Linnenbach (San Francisco),
Don Spetner (Los Angeles) and Jody Cooper (Chicago).
TOUTS OPEC SUMMIT
& Knowlton promoted the Organization of Petroleum
Exporting Countries summit in Riyadh, Saudi Arabia,
last week as the price of oil flirts with the $100
mark and reports circulate that the Saudis are eager
to boost production to rein in the price of a barrel
Saudis invited hundreds of journalists to the event
and pledged unfettered access to OPECs leadership.
They have promised to provide access to energy facilities
that were once considered off limits to
reports speculate the new Saudi openness stems from
the fact that the Kingdom is trying to dispel the
idea that members of the royal family support Islamic
TAKES CHILD HEALTH PR POST
Bain, a former senior VP for Hill & Knowlton who
has run his own shop for 16 years, has been named
VP of public affairs for the global trade group for
childrens hospitals, based in Alexandria, Va.
oversees PR, grant development and sponsorships for
the National Association of Childrens Hospitals
and Related Institutions, which represents 215 hospitals
across the globe. His work includes web communications,
and the groups magazine, Childrens
is a former journalist who covered the White House
and government for NBC News during four administrations
through the 1970s.
later advised clients like NBC, Boeing, and the National
Institutes of Health at H&K and his own firm.
He has also media-trained heads of state ahead of
U.S. visits and counseled celebrities like John Denver
and Richard Gere.
wife, Sandy, a Kamber Group veteran, is president
of Bain and Associates.
EDITS ITS FEMA WEB STORY
PR Society, headed by Rhoda Weiss, has removed three
e-mail comments from the Oct. 30 PR Tactics/online
story headlined PRS responds to FEMA news conference
PRS response, in the public area of the
website, was in the form of advice from PRS and Weiss
urging FEMA to engage the PRS Code of Ethics
as a guide to review the current incident, prevent
future errors in judgment and restore public confidence.
included in the PRS response, but which was in the
three letters, was reference to ex-FEMA PA direc-
on page 7)
Edition, November 21, 2007, Page 2
TAKES ON ETHANOL CRITICS
Selvage & Lee is taking on critics of the ethanol
sector such as the Wall Street Journal, the
paper that ran a tough editorial (Nov. 12) charging
that the corn-based energy source has prospered
on taxpayer subsidies fed by political panic over
oil prices and old-fashioned Congressional log-rolling.
Court, MS&Ls spokesperson for the Renewable
Fuels Now Coalition, says WSJ editorial writers have
been on a crusade and bashing ethanol
is one of their hobby horses. His job
is to set the record straight in the public
who is in MS&Ls D.C. offices public
affairs group, noted that ethanol has been credited
with hiking the gross economic output by $42B and
supporting 160K jobs including 20K in the manufacturing
sector. He dismissed as a canard that
diverting corn to ethanol production is the cause
for rising food prices.
noted that the Agriculture Dept. attributes 19 cents
of each food dollar to farm output. Almost
40 cents is attributed to labor and transport costs,
while 24 cents is for packaging/marketing. To Court,
rising oil prices is the 800-lb. elephant in
Coalition includes the RFA, American Coalition for
Ethanol, Ethanol Promotion and Information Council,
National Corn Growers Assn. and Buckeye Renewable
REPS RALCORP IN CEREAL DEAL
is handling media relations for Ralcorp Holdings
$1.6 billion stock purchase of Kraft Foods Post
is the No. 3 cereal maker in sales behind Kellogg
and General Mills.
and Ralcorp are both based in St. Louis.
said the deal, which has been approved by both companies
boards, increases its 2007 sales by 50 percent to
top $3 billion. Ralcorp owns Ralston Foods cereals,
which makes store-brand cereals, and Carriage House,
which markets private label foods.
will unload the unit in a split-off or spin-off transaction
to be determined prior to closing. Kraft shareholders
would own 54 percent of Ralcorp, while Ralcorp shareholders
would hold the remaining 46 percent.
Post brands include Grape-Nuts, Pebbles and Raisin
NAMED CK PRESIDENT
Green has been promoted to president at CooperKatz.
She had been senior VP/general manager of the New
York firm of Andy Cooper and Ralph Katz, who are principals.
told ODwyers he created the presidency
post because as weve grown to mid-size
status, Ralph and I felt this was the right
time to create the new position. The firm generated
$3.1M in `06 fees.
left Burson-Marsteller for CK in `96, the start-up
year of the firm.
firm also upped Dorothy Sonnenburg to the senior VP/finance
& operations slot and hired Eos Arlines and Canon
veteran Roberto Lebron for the client services director
INKS NEW LEASE DOWNTOWN
has signed a lease to take over more than 183K square
feet on three floors of the wedding cake
tower at 195 Broadway in New York next summer, according
lease is the largest signed by a creative firm in
the financial and law firm-heavy area of downtown,
and represents another breakthrough for
the neighborhood, said the New York Post.
agencies have more than one million square feet in
the Midtown area with its headquarters at 437 Madison
New York Observer noted the deal is one of
the largest in the downtown area. The paper reported
that outside of 7 World Trade Center (which is 29
percent open) there are hardly any large blocks of
space available in the area until the 84-story World
Trade Center Tower 1 is built in 2012.
signed a 10-year extension on its Madison Avenue headquarters
in July. It also has a second principal corporate
office in Greenwich, Conn. The companys consolidated
rent expenses worldwide in 2006 were $351.9M, according
to its 06 annual report.
ICES COMPETITION FOR CLIMATE PR
Communications, a Los Angeles ad/PR shop, has defeated
four competitors to execute a communications program
for the Presidential Climate Action Project, an academic,
government and interest group push to make climate
change a priority.
Edelman, MWW Group and Waggener Edstrom also pitched.
is expected to ink a year-long contract worth just
under $250K. The University of Colorado at Denver,
which is administering PCAP, handled the search. Burson-Marsteller
had previously worked with the group under a modest
contract to help develop its PR strategy. Frasers
contract is the next stage in the groups communications
of PCAPs advisory committee hail from the Johnson
Foundation, NOAA, the Pew Center on Global Climate
Change and the National Wildlife Federation, among
CALLS IN WOLFBLOCK
Blackstone Group has hired WolfBlock Public Strategies
as its government relations firm to largely deal with
Cushing, vice chairman of WBPS, leads the effort.
He was president of the Commonwealth Group prior to
joining WolfBlock in `04.
he was an aide to former Senate Majority Leader Bob
Dole, and director of government relations at Boston
Capital Corp. WolfBlock is part of Wolf, Block, Schorr
& Solis Cohen.
made news Nov. 12 with the release of disappointing
financial results that sent its stock down more than
Stephen Schwarzman reported a $113M third-quarter
net loss in Blackstones first financial release
as a public company.
shares currently trade at $22.77, off from the $38
Edition, November 21, 2007, Page 3
BOOSTS NEWS STAFF
is increasing its news staff by 10 percent in an effort
to generate and own more original news content. The
Time Warner unit plans to add about 15 staffers to
its 150-member staff.
Maddox, executive VP-CNN International, said owning
content that can be distributed to multiple platforms
is the backbone of this business.
expansion plan focuses on CNNs bureau in the
United Arab Emirates though news people will be hired
throughout Asia and Africa (South Africa and Kenya).
recently opted out of a contract with Reuters.
ABC TO EMBRACE CIRC.
The Audit Bureau
of Circulations said Nov. 13 that it has endorsed
a set of changes to circulation standards, streamline
its rules and audits, and provide more useful information
ABC will tackle
the changes at its next meeting in March, but it has
outlined the proposals.
It plans to revise
the definition of paid circulation to be more
straightforward and intuitive and represent
payment by an individual reader; adopt a model to
count other paid circulation (sponsor and school copies,
for example) as verified circulation,
and adopt a model to count papers as paid
regardless of the price for which it is sold.
ABC also said it
would reclassify hotel and business subscriptions
to a new category, allow papers more flexibility to
convert home subscribers to a greater frequency, and
revise its publishers statements and audit reports
to summarize total average circulation (paid and verified)
and where the papers are being sold (ex: newsstand
or home delivery).
Publisher called the moves sweeping changes
that will put more prominence on the metric of total
The board will also
increase the number of magazine copies that can be
distributed to hotels under its verified circulation
rule so that, effective immediately, consumer magazines
published monthly or less frequently may provide a
maximum of four copies per room to each hotel location.
The previous limit
was two. The weekly magazine limit remains one copy
The changes are
part of a two-year review process by ABC and were
hailed by Walgreens VP of advertising and the
New York Times president and GM in a
LINCOLN SELLS MEDIA
Group has agreed to sell TV stations in Charlotte,
Richmond and Charleston plus its sports syndication
business to Raycom for $583M.
insurer has a separate deal worth $100M to sell its
Charlotte radio stations to Greater Media, which owns
stations in Detroit, Philadelphia and Boston.
The sale of the
broadcast properties is expected to be finalized during
the second-quarter of '08.
Lincoln is exploring
divestiture options for its remaining radio stations.
CBS LASHES OUT AT RATHER.
CBS lashed out at
former anchor Dan Rather last week, calling his lawsuit
a regrettable attempt to remain in the
public eye and to settle old scores and slights.
In a 30-page brief
filed in Manhattan State Supreme Court, CBS moved
that Rathers case be tossed.
claims Rathers Sept. 19 wrongful dismissal suit
is based on far-fetched allegations that
the White House put pressure on CBS to get rid of
Rather for his investigation of President Bushs
National Guard service.
CBS did acknowledge
Rather as one of the most important figures
in the history of journalism, but remains mystified
and saddened by his lawsuit.
Rather is seeking
$70M in damages from CBS, which he claims scapegoated
him. A statement from Rathers lawyers accused
CBS of trying to delay discovery of the facts.
The newsman is confident the case will go forward.
ROVE WRITES FOR NEWSWEEK
Karl Rove, who was
President Bushs political counselor, has signed
on as a contributor to Newsweek and its website.
Jon Meacham, Newsweek
editor, said in a statement: Whether one agrees
or disagrees with Karl, there is no arguing that he
has been a critical player in the political world
with insights and experiences that we think will give
our readers something unique.
He said Newsweek
has a long tradition of asking practitioners
and opinion-makers to offer readers the benefits
of their experience in occasional opinion essays.
Meacham named former
Bill Clinton aide George Stephanopoulos as someone
who did terrific work for us after he
left the White House.
HADDAD LAUNCHES VIDEO
who was VP at MSNBCs D.C. office in charge of
politics and election coverage and executive producer
of Hardball with Chris Matthews, has launched
veteran has worked at CNN (Larry King Live),
NBC (Today show), CBS (The Late,
Late Show with Tom Snyder) Fox News Channel
and People (TV development).
was media consultant to the Vaccine Fund, a project
of the Bill and Melinda Gates Foundation.
inked Newsweek and the National Journal Group as charter
clients. As consulting executive producer at Newsweek,
Haddad will develop cross platform strategies and
produce political video for the website.
will include interviews, roundtables, convention coverage
and special projects.
For NJG, Haddad
will work to maximize benefits from its partnerships
with NBC News, MSNBC and MSNBC.com.
She will also arrange events focused on the presidential
news continued on next page)
Edition, November 21, 2007, Page 4
NAMED D.C. EDITOR AT THE NATION
Hayes, a writer on politics, labor and economic topics,
has been named Washington editor at The Nation.
He succeeds David Corn, who has written for the liberal
weekly since the `80s. Corn left for the D.C. bureau
chief spot at Mother Jones.
has written for the New Republic, Washington
Monthly, American Prospect, Guardian
and Chicago Reader.
recently, he was senior editor at In These Times
and a contributing writer at the Nation.
MURDOCH TO FREE
Rupert Murdoch told
shareholders at News Corp.s annual meeting that
he could increase readers of Wall
Street Journal.com by tenfold by making it free.
to make that free, and instead of having one million
subscribers, we could have 10 to 15M million in every
corner of the globe, Reuters reports.
Financial Times allows readers to get up to
30 articles for free each month.
News Corp. is expected
to complete its $5.6B acquisition of Dow Jones &
Co., publisher of the Wall Street Journal,
PEOPLE | Briefs ______________________________
joins the New York Times next month as its
new corporate media reporter. He succeeds Richard
Siklos, who joined Fortune
9 has signed a one-year extension to air the
'08 campaign of the New York Yankees. The deal was
cut with the teams YES Network.
Quinn is leaving the New York Daily News
He has been aggressively pursuing Major League Baseballs
has fully launched TheDailyGreen.com
covering environmental news, tips and information
after kicking off a beta version on Earth Day. The
publisher said it is the first magazine company to
have a consumer-oriented, earth-friendly news site.
Dan Shapley, news editor for the site, heads breaking
environmental news. Sections also include green
cuisine, blogs, weather, and green homes. Brian Howard
is home and eco-tips editor; Karen Berner covers food,
and Gloria Dawson is photo editor overseeing the Weird
Weather Watch photoblog.
Atlanta Journal-Constitution has unveiled
a social networking site intended to tap the 2.25M
area pet owners to expand the papers online
Users can post and
share pet profiles, photos and comments. Features
include pet of the week, calendar of events, information
on pet adoptions, blogs, pet-related stories, videos,
and pet classifieds.
The AJC says two
of three visitors to its site have a pet. Two staffers
are overseeing the project. Morieka Johnson has been
named channel manager and Sandy Eckstein is creating
an online version of her pets column in addition to
penning a blog five times a week.
GREEN BIZ COVERAGE,
business coverage by the top 10 newspapers in the
U.S. has doubled since last year creating a boon for
the PR sector, according to a study by Arizona State
The Donald W. Reynolds
National Center for Business Journalism at ASU analyzed
content and surveyed business editors to outline the
significant shift in coverage priorities.
As the report notes:
The demonstrated interest in such stories also
has spawned a thriving public relations specialty
focused on getting green press releases
to business journalists.
The study gives
a tip of the hat to press release disseminators. PR
Newswire transmitted 1,466 releases on sustainability
this year, compared with only 212 in 2000. CSRwire
has sent out 551 green-themed releases
in 2007 so far for companies like Alcoa, Baxter and
UPS. That has nearly doubled from 2005 and compares
to 490 releases in 2006 and 301 in 05. A competitor,
Environmental News Service, issued 483 releases on
sustainability, although the study notes that some
of them stretch the boundaries of environmental
Although not mentioned
in the report, many major PR firms like MWW Group,
Fleishman-Hillard, GolinHarris and Bell Pottinger
USA have set up green units this year with some pledging
to make their businesses carbon-neutral.
Eighty-one of a
tallied 154 business stories on environmental sustainability
in the top papers since 2000 were publishing this
year. Despite the surge in coverage, most editors
queried said they didnt have a reporter solely
dedicated to green coverage, although most said they
have a green angle story appearing as
often as weekly. They dont feel that interest
has yet peaked for the issue.
A sampling of green
headlines from the last year noted in the study ran
the gamut from coverage of Wal-Mart and FedEx to fishing
bait shops and small businesses in Washington state.
The study says New
York Times business reporters have been the leaders
among big papers in covering sustainability. The paper
has published 21 stories this year, excluding a 12-page
special section on the Business of Green
that ran Nov. 7.
Although the study
found 1,707 articles mentioning sustainability
in October among hundreds of papers, only 184 were
ONLINE ADS SURGE 25%
surged more than 25 percent to a record $5.2B during
the third-quarter, according to the PricewaterhouseCoopers/Interactive
Advertising Bureau Report. Revenues for the nine-month
period jumped 26 percent to $15.2B.
CEO of the IAB, says the robust growth performance
indicates that marketers have come to accept
digital media as the fulcrum of any marketing strategy.
21, 2007, Page 5
OF PR FIRMS
SQUARE OFF IN DATASCOPE SPAT
Frank Wilkinson Brimmer Katcher is squared off against
Sard Verbinnen & Co. in a nasty public fight between
a medical device maker and a shareholder that was
sparked by anonymous calls to the companys ethics
Frank is guiding the device maker Datascope amid the
accusations of ethical violations that led to an internal
probe by the company and review by the Securities
and Exchange Commission.
Ramius Capital, which is using Sard Verbinnen to make
its case and has nominated two directors for Datascopes
board, is questioning the device companys internal
probe of the allegations and sent a letter to Datascope
shareholders this week.
is using proxy solicitation firm Innisfree M&A
and has set up a website, Shareholdersfordatascope.com,
to make its case. Datascope has brought in proxy solicitation
(N.J.) Record reported that the allegations
involve financial hi-jinks and sweetheart deals
by Datascopes CEO, as well as an affair by a
Europe-based executive that involved misuse of company
sent its own letter to shareholders this week urging
the re-election of its directors and defending the
showdown culminates at Datascopes Dec. 20 annual
New York, is offering a digital brand asset management
tool based on Google search technology. Called Brand
Amplifire, the service was developed with SmartDoc
Technologies and includes a Wiki model for a companys
brand assets and guidelines, a platform for creating
collateral materal in QuarkXPress and Adobe formats,
and links from brand assets to search terms. siegelgale.com/amplifire.
...Boca Raton-based RPR
PR believes as the Euro soars in value against
the U.S. dollar, European companies will race to outsource
their PR to U.S. PR and marketing shops. Small
American-based PR agencies specializing in handling
European product launches are reaping the rewards
of a weak U.S. dollar as they are experiencing a substantial
increase in new business inquiries from European companies,
the firm said. Ria Romano, partner of the firm, said:
I havent seen anything like this in two
Boineau & Co., Charleston, S.C., has developed
a training program to hone clients ability to
deliver their message to media and other audiences.
Elizabeth Boineau and account director Glenn Jeffries
are handling the training program, called Media Mark.
Relations Company, Chicago, is producing two
free newsletters under the tutelage of VP Jacob EisenEisen
Digest and Eisen Banking Digeston
small cap banks and companies (most TIRC clients)
with up to $2 billion in market value. News and commentary
by a small-cap investment journalist are included.
Hammond & Associates, New York/Christophe
Harbour, St. Kitts resort; Mayflower Inn & Spa,
Connecticut spa and country hotel, and The Modern,
Palm Beach luxury condo.
Communications, New York/T: The New York
Times Style Magazine, for consumer PR. The magazine
is planning international and online editions. The
firm has also picked up AmericanTowns.com, a network
of community websites, for corporate communications,
B2B and consumer communications svcs.
Marketing Communications, Northport, N.Y./
xTrain.com, on-line video training for media, arts,
and design. as AOR. SIR specializes in photographic,
imaging and high-tech PR.
Marblehead, Mass./Outdoor Retailer Winter and Summer
Markets, for media relations support. The winter market
is January 23-26 in Salt Lake City, Utah.
Communications, Portsmouth, N.H./ITelagen,
virtual IT services, as AOR for PR.
Communications, Baltimore/Fiber Composites,
decking and railing systems manufacturer, for brand
positioning, PR, media planning, creative and digital
services centered on its fiberon brand.
Business to Business, Cincinnati/Carlisle Power
Transmission Products, industrial belts and components
maker, as AOR for strategic comms.
Layne & Co., Farmington Hills, Mich./
Chaldean American Chamber of Commerce, a local partnership
of Chaldean businesses and professionals, as AOR for
Associates, Livonia, Mich./ Intermet Corporation,
as AOR including integrated comms., corporate positioning
Kovac, Kansas City, Mo./Advanced Environmental
Recycling Technology, for North American and international
launch of its MoistureShield Decking brand made with
90 percent recycled content and intended for green
PR, Houston, Tex./NightRays, teleradiology
services; French Quarter Hospitality, investment group,
Greenstar North America, recycling company, and Legacy
Brands, parent to eateries Antones Original
Market and The Original Ninfas. The firms
New York office picked up Open Hospitality, a web
services company for the hospitality industry, and
the National Multiple Sclerosis Society New York Chapter.
In Dallas, Vollmer added NYLO, a hotel chain; Cause
Marketing Solutions; CRAFT restaurants; Hillsboro
Outlet Mall, and The Palms at Destin.
PR, Austin, Tex./Semantra, search technology
software, for media and analyst relations. A/E Shannon
Stewart leads the account.
Communications, Fort Worth, Tex./Golf Etc of
America, retail franchise, for marketing communications
and media relations initiatives.
Edition, November 21, 2007, Page 6
PUBLISHERS WIN AWARDS
of magazines and other publications for client companies
were honored Nov. 9 at the fourth annual Pearl Awards
dinner at the Rainbow Room, New York. Recognized was
the best in design, editorial and strategic initiatives
for business-to-business and consumer custom publications.
Custom Publishing Council honored 27 companies with
gold, silver and bronze awards before 150 industry
marketing firm with offices in Phoenix and Saratoga
Springs, New York, won four golds.
were the Ritz-Carlton in the editorial category (50,000-250,000)
and design (best cover, less than 250,000); United
Services Automobile Assn. (strategy, best new launch
or re-launch), and MCom, circulated to staff (most
improved design, less than 250,000).
coverage is at odwyerpr.com.
Suh, executive VP of corporate development
for mortgage broker Countrywide Financial Corp., has
joined Korn/Ferry International in Los Angeles as
senior VP of corporate development.
K/F has also promoted
to executive VP, corporate affairs, a new role, and
to SVP and chief marketing officer. He was CMO of
K/Fs Futurestep unit.
America, Dallas, has been tapped by HVAC company
Service Experts for field marketing. SE operates in
100 markets in the U.S. and Canada. ...JWT
Boom, the baby boomer marketing division of
JWT Worldwide, has picked up home builder Shea Homes
as a client. The work focuses on Sheas Trilogy
brand for the second adulthood lifestage
and includes brand positioning and online and traditional
media and research ...Aspen
Marketing Services, Chicago, has acquired Newgen
Results Corp., a CRM provider for automobile
dealers and manufacturers. Bob Kurilko, VP of marketing
and operations at Newgen, takes an EVP and GM role
at Aspen. He was previously with Edmunds.com and Nissan
Motor Company and is based in San Diego. With the
deal, Aspen said it acquires relationships with more
than 1,800 auto deals in the U.S. and Canada. Aspen
acquired digital marketing firm Townsend Agency in
Radio, Minneapolis, which produces daily radio
promotions for corporate clients, has promoted Kelley
Walhof to client services/operations manager and Kathleen
Hansen to senior affiliate relations associate. ...Gebbie
Press, a media contracts directory publisher,
has aligned with Trackvia to produce an online version
of the Gebbie Press All-In-One Directory. Cost
for the professional version is $565 for a years
subscription. Info: www.gebbie.com/online.
for PR gave its Jack Felton Golden Ruler Award
to David Kistle, senior VP of Padilla Speer Beardsley.
The award is given annually for research and measurement
achievement in PR. Kistle won with research firm GfK
for a customer satisfaction tracking survey for Rockwell
Fader, who co-founded and headed Terpin Communications
social media unit, SocialRadius, to Rogers & Cowan,
as VP of eMedia heading the firms social media
efforts. She is based in Los Angeles and reports to
CEO Tom Tardio. Fader previously ran her own shop,
Synchronicity, and earlier was with CM/A and Globalfusion.
Martin to executive VP, global healthcare practice
leader, GCI Group, New York. He continues to counsel
clients like Merck, Genentech and Cephalon. Martin
joined the firm in 2004.
Sacco, A/E for Dan Klores Communications, to
The Morris + King Company, New York, as an A/S. She
handles New York Women in Film & Television and
the Apollo Circus of Soul.
Alvarado, who oversaw book launches and author
tours for Ruder Finns Planned Television Arts,
to Krupp Kommunications, New York, as a senior A/E
handling HarperCollins, Hyperion and Weight Watchers.
Green, a former associate of Solomon McCown
& Co. and Kortenhaus Communications, to Coventures,
Boston, as director of PR. She will oversee work for
Metro Boston and The Ocean Club.
McNie to VP of PR for Jack Horner Communications
Pittsburgh office. She handles Parata Systems and
the H.J. Heinz Company.
Segal, who ran high-tech political shop WinCampaign,
has re-joined Widmeyer Communications in Washington,
D.C., as a senior VP heading its public affairs practice.
He was an A/M for the firm in 1997.
Riggs, formerly of Mullen, Bates
Grainger, of Career Sports & Entertainment,
and David Garriga,
A/D for Carat Media in Atlanta, to Taylor, Charlotte,
N.C. Riggs is a VP while Grainger takes on a senior
A/S role and Garriga is director of consumer insights
for Taylors Knowledge Center.
Hall, former VP of corporate communications
for Gaylord Entertainment Co., to Peritus PR, as managing
director of the firms new Nashville office.
He is a former reporter for The Tennessean
and press secretary for an ex-mayor of the city.
Casa-Don to chair of Burson-Marstellers
Latin America healthcare practice based in Miami.
He was regional communications director for Baxter
Intl and previously headed Puerto Rico and Mexico
Heit to senior VP of technology for Allison
& Partners, Los Angeles. Heit is one of the firms
original employees and is charged with growing its
technology roster, which includes YouTube, Sony Electronics
and Boost Mobile.
Jimenez and Kimberly
Bobson to A/Es and Veronica
Jimenez to A/C for rbb PR, Miami.
Neumeier, principal for Atlanta-based Arketi
Group, has been named to the national advisory board
for Kennesaw State Universitys Dept. of Communication.
Edition, November 21, 2007, Page 7
EDITS FEMA STORY (contd
from page 1)
John Philbin as being an APR member of PRS. Two letters
wondered if an APR could be removed from a member
for an egregious violation.
has taken responsibility for the snafu but has also
said he did not advise, authorize or approve
of the way the conference was conducted.
the PRS story: PRS applauds the rapid and forthright
statement of Secretary of Homeland Security Michael
Chertoff in his disapproval of the Oct. 23 incident.
Chertoff had called the incident one of the
dumbest things and promised disciplinary
administrator Harvey Johnson, who conducted the press
conference before about a dozen mostly high-level
FEMA staffers, apologized for the incident but did
not place blame for it either on himself or administrator
an APR member of PRS who holds a Ph.D. in communication/PR
from the University of Maryland, had already resigned
Oct. 12 to take a job with the Office of the Directory
of National Intelligence. That job was cancelled after
the FEMA flap. Press secretary Aaron Walker also left
FEMA, saying, he was asked to resign. He is with a
PR firm in Utah.
News posted a picture of the conference last week,
showing Johnson standing at a podium a few feet away
from seated staff members. He referred to one of them
identified those in the audience as Nathanial Fogg,
counselor to Paulison; Philbin; Michael Widomski,
PA specialist; Eric Heighberger, special assistant;
Cindy Taylor, communications deputy director; Dan
Shulman, director of legislative affairs, Debbie Wing,
media response liaison, and Walker.
Asks if APR Can Be Revoked
Stalzer, PA specialist, U.S. Dept. of Agriculture,
Palmer, Alaska, asked on the PRS website whether APR
can be revoked for an egregious violation.
bylaws say discipline can only be applied to members
who are convicted of a felony or subjected to a government
sanction. PRS stopped prosecuting ethics cases in
2000 after a committee headed by Bob Frause said members
were not cooperating in investigations and were hiring
law firms to defend themselves, causing great expense
to the Society.
Walcoff, who has her own firm in Annapolis, wrote
on the PRS website that as ethics chair of National
Capital, the largest PRS chapter with 1,200 members,
she would be very interested to know if an official
complaint had been made on this. Does PRS have the
mitigating facts we seek to guide our response?
from the website by PRS in the past several days was
the letter by Stalzer and the letter by Walcoff.
told ODwyers that what is of most concern
to her in this debacle is that PRS
does not have the ability to revoke the APR of any
member who violates the Code, unless
convicted of a felony, subject to a government sanction,
or misuse their designation. Without the ability,
or perhaps the will, to enforce ethical standards,
what does the APR designation really stand for?
has forged a partnership with Haft Entertainment to
create Allscreen Studio to integrate client brands
into media content including digital, cable TV and
also will develop and co-own independent content that
could be licensed to sponsors.
Penn, CEO of B-M, believes branded content has become
a critical part of the communications and marketing
mix for cutting edge brands.
Haft will chair Allscreen. He produced the Dead
Poets Society, an Academy Awards best
picture nominee, Mad TV, which is
in its 13th season on Fox TV, and Pirates of
Silicon Valley, which was nominated for an Emmy
for outstanding made for TV movie. Allscreens
goals are to engage audiences first and foremost,
cut through clutter, execute with world class talent
and produce measurable results, according to
a statement from Haft.
STEVE SCHECHTER DIES
veteran New York PR executive who had posts at Burson-Marsteller,
Hill & Knowlton, the Rowland Co. and other New
York PR firms, died Nov. 8 at the Cleveland Clinic.
He was 64.
He had joined Landau
PR, Cleveland, as VP of strategic planning in mid-2006
and had just been promoted to executive VP.
Howard Landau, president
of the firm, said Schechter was a valued creative
force at the agency who was always in search of new
ideas to promote client programs and services.
The firm has created
the Steve Schechter Sparkplug Award which
will be given quarterly to the staff member who comes
up with the best creative idea for a client.
previous position was with 5W PR, New York, where
he was a VP. He was a VP at H&K from 1969-74;
a VP at B-M from 1974-80; VP at the Rowland Co. from
1981-84 and director of sports and entertainment marketing
at H&K from 1985-87. He also had his own firm
for many years while teaching PR at New York University.
Surviving is his
wife, Barbara Fazio.
QORVIS JOINS CYPRUS
has joined Patton Boggs Cyprus Team
for a monthly fee of $25K.
The firm is to assist
Cyprus with U.S. media and public outreach and organize
grassroots support for Cyprus in its long-running
squabble with Turkey, occupier of a big chunk of the
Qorvis is to contact
the White House, Pentagon, Treasury and State Dept.
on behalf of Cyprus. Congress, think tanks and universities
are on its hit list.
may be re-negotiated after four months of the one-year
contract. CEO Michael Petruzzello is on the Cyprus
Team, along with Patton Boggs Tommy Boggs and
John Breaux, the former Democratic senator.
Qorvis is coordinating
its outreach effort with CMS Strategies, the firm
of Christy Stefadouros, former staffer to Rep. Michael
Bilirakis, who was co-chair of the Hellenic Caucus
and a staunch supporter of Cyprus.
Edition, November 21, 2007,
FEMA fake news conference story
(page one) is turning out to be a Rosetta stone
for interpreting current pressures on PR. It should
especially be followed by PR profs and students. This
conference was even more fake than it
looks like at first glance.
Security Dept. Secretary Michael Chertoff and FEMA
chief David Paulison, who were on a flight to San
Diego at around 1 p.m. on Oct. 23, should have staged
an on-the-spot conference when they landed. But
FEMA was bent on getting out the message
that it was responding quickly and adequately to the
California fires and that current FEMA is as different
as night and day from Katrina FEMA.
and Paulison would have been hit with questions from
the Los Angeles Times, which said the region
was woefully unprepared for the cataclysm;
the San Diego Union Tribune, which said there
were conflicts between federal and state fire control
efforts and environmental rules, and the Orange
County Register, which said there was under use
of firefighting airplanes (FEMA said high winds made
their use dangerous).
of facing a local conference, FEMA officials staged
one at their own h.q. in D.C. with /No. 2 official
Harvey Johnson giving what was mostly a 12-minute
commercial for FEMA. His rapid-fire delivery, available
on You Tube, was more like a sales pitch
than a Q&A with the press. Illustrated here is
the use of PR for marketing purposesto get out
some kind of message. (PA is used in the
government because PR has been banned
is available for study of this PR disaster including
a picture of the actual briefing by CBS News showing
Johnson standing a few feet from his own employees.
There are many quotes by the principals including
officials of FEMA and HSD; quotes by the leading PA
person involved (John Philbin, APR); stories in the
Washington Post and New York Times plus
comments on their blogs, and coverage
by the PR Society website that drew 11 comments from
members including two that asked if APR could be removed
from a member for an egregious violation.
Instead of answering the question, PRS removed the
conference was put together in less than an hour with
little or no thought about what the press might want.
PR has morphed from its original goal of most
cheerfully answering press questions (Ivy Lee).
head Philbin had been working many hours because of
the wildfire. He supervised a staff of 100
and was in chargenot only of press relationsbut
international relations, intergovernmental relations,
legislative affairs, private sector relations and
Having a laundry-list
of duties (besides press) is common among corporate
PR heads. But it can be disastrous in a crisis. The
PR head rarely deals with the press and staffers mostly
adopt the same practice. Philbin was unaware of the
demand for the sudden briefing. Chertoff later said
Philbin should have stood up and stopped the faux
briefing. Philbin, sticking his neck under the guillotine,
agreed. Can anyone imagine a PR pro stopping a televised
news conference? He or she could be committing professional
suicide. Philbin, who has two children in college
and one in graduate school, is looking for a job in
the public or private sector. His bosses showed little
loyalty to PR or him.
question is how responsive has FEMA been to reporters
in the past? Was the practice to give
any help to the press you can? When we asked
FEMAs PA staff for a transcript of the wildfire
briefing, they replied there was no such transcript.
Reporters told us that formal press conferences
by Paulison (in which he faced a roomful of reporters
for on-the-record discussions) were rare if they happened
at all. But FEMA PA told us Paulison met with the
press on dozens of occasions. When we asked for dates,
places, subjects and transcripts, we were told no
such record exists. However, along with a number of
other PA reforms, FEMA says that transcripts of Paulisons
future meetings with the press will be supplied when
onto this very delicate scene, like someone with gardening
tools trying to take part in an operation,
was the PR Society and its chair, Rhoda Weiss. PRS
had just conducted a fake Assembly in
which the delegates were blocked from talking to each
other in open session 90% of the time. Delegates (banned
from serving more than three years) were seated alphabetically
rather than by district and during the 2.5-hour working
lunch were not even allowed to sit with fellow chapter
delegates. They were forced to discuss only ideas
for a future strategic plan. The 300 ideas were flashed
on the screen by 2008 chair Jeff Julin (who monopolized
the last 35 minutes of the Assembly to do so). He
and PRS now refuse to supply a record of these ideas
to members or the press and PRS, for the third year
in a row, refuses to supply a transcript of the Assembly.
When two members asked Tactics/online whether an APR
could be removed from a member guilty of an egregious
violation PRS removed the questions rather than
answer them. Philbin was mentioned in the Tactics/online
posting Oct. 30 but no one from Tactics or PRS called
him. When Philbin called Weiss, the call was returned
by PR staffer Joe DeRupo who said Weiss was traveling
and would talk to him Nov. 12 (13 days after the Tactics
story). He said he had a cordial conversation
with her but his impression was that Tactics/online
would not do a follow-up story. Thus, PRS, a sinkhole
of unethical and anti-democratic practices, pretends
to lecture FEMA about ethical practices.
move by PRS was putting Weisss advice to FEMA
in a news story rather than in the much more visible
Advocacy section (where there are few
other postings). When Weiss comments on a national
issue, its usually there. Currently what is
left of the FEMA story and comments is buried among
scores of news items on Tactics/online.