The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, November 28, 2007, Page 1
& Co. has been hired by bankrupt copper giant Asarco,
which is squabbling with parent company Grupo Mexico.
Mexican combine offered to invest $300M to help Asarco exit
Chapter 11, but claims it has received a cold shoulder.
asked the U.S. bankruptcy court to give it control of Asarcos
board. That bid was denied.
maintains that GM control of its board would hamper negotiations
to settle asbestos claims.
-based Asarco was formed in 1899 as American Smelting and
Refining Co. It has more than 2,000 workers in Arizona and
DUKE U. LOOKS FOR PA CHIEF
Duke University, home
of the lacrosse team that was wrongly accused of a sex scandal
in `06, is looking for a VP/PA & government relations
person to replace the retiring John Burness, who is leaving
June 30, `08.
Duke turned to Burson-Marsteller
and Edelman to defuse that sex scandal crisis.
Dean Gregory Jones heads
the 12-member search committee of faculty, trustees, administrators
and alumni to identify candidates for the post.
He is using search firm
Heyman Associates to help in the hunt.
The new university staffer
will serve as chief spokesperson for Duke and senior counselor
to president Richard Brodhead.
Resumes go to senior associate
Jessamyn Katz, [email protected].
GREEN BAY FIRM AIDS E. COLI
Green Bay firm Leonard
& Finco PR is handling crisis PR for American Foods
Group, the Wisconsin meat packer that is recalling thousands
of pounds of ground beef after two people fell ill from
possible E. coli contamination.
AFG beef produced in early
October and sent to seven statesIndiana, Kentucky,
Maryland, Ohio, Tennessee, Wisconsin and Virginiahas
been voluntarily recalled by the company. Although the use-by
date is expired and the beef is no longer on store shelves,
customers may have frozen the beef.
Susan Finco, president
of the PR firm, is leading the AFG work. Her firms
website carries an endorsement from AFG president Carl Kuehne
praising the firms crisis and media savvy.
AFG claims to be the sixth
largest meat packer in the U.S.
PR SEMINAR ABANDONS PR
A committee of PR
Seminar, the annual gathering of heads of blue chip corporate
PR depts. and about a dozen CEOs of major PR firms, has
decided to rename the group as simply, The Seminar.
Founded in 1952
by corporate PR people who attended annual meetings of the
National Assn. of Manufacturers, Seminar had retained PR
in its title although most members had dropped it decades
ago in favor of corporate communications, public
Only one of the
33 new members of Seminar this year had a title with PR
in itJane Garvey, VP, corporate communications &
PR, Convergys, Cincinnati, $2.7 billion company that grew
out of Cincinnati Bell.
Only five of the
42 new members in 2004 had PR as part of their
A committee headed
by 2007 Seminar chair Jon Iwata, senior VP, worldwide communications
of IBM, did a survey earlier this year of titles used by
members and also discussed the matter at length.
Sources said there
was heated discussion on both sides but that
the weight of evidence (the nearly complete abandonment
of PR by members) proved decisive.
One topic of discussion
was whether PR is a subset of corporate communications or
vice versa. Some Seminarians argued that PR involves a number
of activities that are not strictly communications and therefore,
communications is a subset of PR.
Want Relations with the Public
Some PR veterans
said the meaning of the switch is that many companies, and
particularly the biggest ones, simply dont want
relations with the public any more.
dont want relations with the press, others added.
Some educators worried
that there will be fewer PR majors now that Seminar, whose
members have the highest titles in corporate and agency
PR and communications, have dropped the term. Corporate
PR policy throughout the U.S. is heavily influenced by discussions
among the members of Seminar both at the annual meeting
and at sessions of the executive committee throughout the
year. At one point, monthly meetings of the committee were
held at the Harvard Club in New York. There is no press
contact at Seminar to field questions.
Attempts to reach
Iwata earlier this year and for this story were unsuccessful.
Staffers will not provide his phone or e-mail.
communications in ascendancy,
on page 7)
Edition, November 28, 2007, Page 2
CLAIMS BUSH MISLED PUBLIC
White House press secretary Scott McClellan in an upcoming
memoir accuses President Bush, VP Dick Cheney and political
counselor Karl Rove of giving him false information regarding
the outing of CIA operative Valerie Plame.
most powerful leader in the world had called upon me to
speak on his behalf and help restore credibility he
lost amid the failure to find weapons of mass destruction
in Iraq, according to McClellans book, What
Happened: Inside the Bush White House and Whats Wrong
wrote that he had unknowingly passed along false information.
And five of the highest ranking officials in the administration
were involved in my doing so: Rove, Libby, the vice President,
the Presidents chief of staff [Andy Card], and the
stood at the White House briefing room podium in front
of the glare of the klieg lights for the better part of
two weeks and publicly exonerated two of the senior-most
aides in the White House: Karl Rove and Scooter Libby.
McClellan: There was one problem. It was not true.
Books released a three-paragraph excerpt of the book that
is slated for publication next spring.
ICR HANDLES INTERNET BRANDS
Integrated Corporate Relations
is advising Internet Brands, the operator of e-commerce
sites like Auto.com, LoanApp.com and Vacationhomes.com that
went public on Nov. 16 with a scaled back IPO.
El Segundo, Calif.-based
IB had initially filed to offer shares between $10 and $12
each, but pulled back the offering of six million shares
to $8 per share on Nov. 19. Reuters reported that the IPO
was initially expected in midweek last week, but failed
to price on Nov. 15.
Henry Blodget, writing
for Silicon Alley Insider, said the IPO size cut could be
the result of general concerns about advertising weakness.
He sees a recession dampening
investor demand for Web 2.0 companies.
Internet Brands cashed in about 2.4M of the six million
of the shares with the remainder offered by selling stockholders.
The stock, trading as INET on Nasdaq, closed at $8.30 on
IB websites span automobile
sales, a network of mortgage brokers, vacation home listings
and home improvement.
ICR senior managing director
Andrew Greenebaum heads the account for Wesport, Conn.-based
ICR. He said ICRs work is continuing.
Montes, who headed the American Diabetes Assn.s federal
lobbying shop, has moved to Ogilvy PR Worldwides
Washington office. She takes a VP post in the WPP Group
units health policy group.
Montes handled legislative
work concerning private health insurance, Medicare, Medicaid
and embryonic stem cell research.
Rob Mathias is managing
director of the office.
F-H RISES TO DEFENSE OF ST.
been working with the St. Louis Regional Chamber & Growth
Assn. to fight its ranking as the nations second most
dangerous city according to the 14th edition of City
Crime Rankings: Crime in Metropolitan America published
by CQ Press in Washington, D.C.
The effort got a national
airing of National Public Radios On the Media,
which specifically cited F-Hs work.
The Omnicom unit and the
Chamber contacted CQ in October before the rankings were
They complained the ranking
information is baseless and damaging, according
to the St. Louis Post-Dispatch.
Paul Wagman, F-H senior
VP, had hoped CQ staffers would at least listen respectfully
to their concerns.
That complaint fell on
deaf ears, and dismissed as a spin job by CQ
publisher John Jenkins.
The CQ figures are based
on FBI numbers assembled in categories for murder, robbery,
rape auto theft and assault.
The P-D pointed out the
criminologists believe a fairer comparison of the overall
crime picture would include the entire metro area, vs. the
Detroit overtook St. Louis
as the most dangerous city by a single point on CDs
AMG GUIDES MORGAN STANLEY
Abernathy MacGregor Group
is handling financial communications in New York for MSCI,
the Morgan Stanley spin-off that debuted with a 46-percent
IPO surge on Nov. 15.
The IPO grossed $252M
for the investment banking services company.
Morgan Stanley controls
97 percent of MSCIs Class B stock. The IPO covered
14 million Class A shares priced at $18 per share. The shares
rose to as high as $26.71 in the first day of trading.
AMG managing director
Steve Bruce and SVP Pen Pendleton are handling the account.
MSCI, formerly Morgan
Stanley Capital International, puts together global equity
indices for investment market research. Its clients span
SAVAGE OF MARSTON DIES
Harry Savage, who
first went to work for Robert Marston and Assocs., New York,
in 1971, died suddenly of a heart attack on Nov. 7.
He was senior VP and director
of the corporate/financial programs at Marston.
Savage in 1979 became
a corporate VP of Norton Simon, whose operating units included
Hunt-Wesson Foods, Avis, Canada Dry and Max Factor. He headed
global PR and chaired the corporate contributions committee.
He rejoined Marston in 1994 and had worked for a number
of major clients including Albertsons, Honeywell, Dial Corp.,
Pentair, Santa Fe Energy, The Rouse Co. and Coopers &
Surviving are his wife,
Monica Gail, three children Mary Elizabeth, David and Michael,
two stepchildren William and Patrick Judge, and two sisters.
Edition, November 28, 2007, Page 3
AGES DONATON TO EW
Donaton, publisher of Crains Advertising Age,
is the new publisher of Time Inc.s Entertainment
Weekly effective Dec. 10. He succeeds Dave Morris who
left last month.
George, Time Inc.s executive VP, praised Donatons
perspective on the relationship between entertainment
and business. He shares EWs signature
wit and passion for all things movies, music and television,
she wrote in a memo to staff.
worked for nearly two decades at AA. He rose through the
editorial ranks becoming publisher in February.
MEDIA GENERAL REVAMPS D.C.
Media General has downsized
its six-member Washington bureau to four multimedia
journalists working through its web site. It has abandoned
its former regional and national correspondent set-up.
James Crawley, who is
president of the Military Reporters and Editors group, is
departing as military reporter for MG, owner of 25 newspapers
(Richmond Times-Dispatch, Tampa Tribune, Winston-Salem
Journal) and 23 TV stations.
His is joined in the exit
by Peter Hardin (T-D), Mary Shaffrey (W-SJ) and Gil Klein
Bureau chief Marsha Mercer
remains at MG with Sean Mussenden and Billy House, according
to a report of Editor and Publisher.
She says the company is
creating a bureau to make sense for the 21st century.
WRITERS STRIKE BACK AT WALL
More than 1,300 writers,
PR pros and financial experts showed up for the 2007 Financial
Follies at the Marriott Marquis in New York City.
A sold-out, black-tie
audience of 1,300 watched as financiers and corporations
were roasted. A prime target was bankers and others who
lured home buyers with low mortgage rates only to boost
Using the tune, Summer
Nights from Grease, the writers sang:
Easy credit had me a blast,
Easy credit happened so fast,
I met a mark crazy for me,
I bought a house cute as can be,
Sub-prime days on lay away,
But oh oh those sub-prime heights
Companies that go
green also came in for ribbing.
Major corporations, PR
firms and media were among those taking tables including
Bristol-Myers Squibb, BlackRock, Deutsche Bank, Dow Jones
Indexes/STOXX (three tables), Edelman (two tables), Fannie
Mae, Ketchum (two tables), Merrill Lynch, New York Society
of CPAs, Rooney & Assocs. (two tables), Sard Verbinnen
& Co. (four tables), Sloane & Co. (two tables),
UBS (two tables) and Weber Shandwick Worldwide (four tables).
Sheila Mullan of Market
News International, president of NYFWA, announced that the
group has given $30,000 in scholarships this year to ten
students who are planning to become business and financial
Britt Tunick, a senior
editor with Alpha Magazine, was the producer and
Josh Friedlander of Institutional Investor headed
book and lyrics. Laura Josepher directed the show. Photos
are at odwyerpr.com.
DUBAI TAKES SONY STAKE
Dubai International Capital
has made a substantial investment in Japans
Sony Corp., the electronics and entertainment powerhouse.
The $13B fund cited Sonys
strong management team and leadership position in emerging
markets as reasons for the cash infusion.
DICs strategy is
to invest from $500M to $1.5B in leading brand names
throughout the world.
ABC TEAMS WITH FACEBOOK
ABC News has established
a partnership with Facebook, the social networking site,
to cover the political arena.
Facebook members will
get access to ABC reports, polls and video via a U.S.
Politics section on its site. They can also engage
in dialogs with ABC correspondents.
ABC and Facebook are sponsors
of the Democratic and Republican presidential debates slated
before the New Hampshire primary. Facebook has 56M active
CBS UNVEILS MOBILE ZONE
CBS has launched a six-month
CBS Mobile Zone initiative that will give midtown
Manhattan workers and visitors free access to a high-speed
wireless network for their laptops and phones.
The 20-block zone covers
Times Square to Central Park from sixth to eighth avenues.
It is a partnership with the Metropolitan Transportation
Citibank and Salesgenie.com
are charter sponsors. Users receive an ad message when accessing
The network is powered
by transmitters fixed on CBS Outdoor billboards and above
CNN BOOSTS NEWS STAFF
CNN is increasing its
news staff by 10 percent in an effort to generate and own
more original news content. The Time Warner unit plans to
add about 15 staffers to its 150-member staff.
Tony Maddox, executive
VP-CNN International, said owning content that can be distributed
to multiple platforms is the backbone of this business.
The expansion plan focuses
on CNNs bureau in the United Arab Emirates though
news people will be hired throughout Asia and Africa (South
Africa and Kenya).
CNN recently opted out
of a contract with Reuters.
Financial Group has agreed to sell TV stations in
Charlotte, Richmond and Charleston plus its sports syndication
business to Raycom for $583M.
insurer has a separate deal worth $100M to sell its Charlotte
radio stations to Greater Media, which owns stations in
Detroit, Philadelphia and Boston.The sale of the broadcast
properties is expected to be finalized during Q2 of '08.
news continued on next page)
Edition, November 28, 2007, Page 4
MEDIA WANT STORIES, NOT PROFILES
pros should go for stories, not artist profiles. Lay off
on the gimmicks, said a Nov. 14th Entertainment Publicists
Press Society panel of music journalists in New York. Members
of the music press are all-too familiar with the piles of
eye-grabbing packaging and promotional swag that clutter
their offices. Dress up a pitch any way you'd like, the
press can see through to the story underneath.
I get to work with naked women. There's not a whole lot
you can do that's going to get my attention," said
Tim Mohr, music editor for Playboy.
Dashow, who moderated the event, discussed the mess it makes
in his office when publicists decide to package press kits
with things like confetti. It isn't cute, Dashow said, and
bending over to clean the floor doesn't put him in a good
mood, let alone do your client any favors.
hosts the top-rated radio program "Drive Time"
on Q 104.3, which has been nominated for a NY A.I.R. award
in the "best afternoon show" category. He said
staying away from gimmicks is a practice that translates
into email as well.
guy who now sits permanently in my delete box is the one
who always writes in superlatives and bolds. 'It's the greatest.'
'The future is now.' He's really not saying anything,"
Park, founder of Prefix magazine, noted that elaborate
press packaging can even distract from an otherwise good
it's too gimmicky sometimes you feel that they've compensated
for talent," he said.
Cole, who has covered the music beat at Bloomberg Radio
WBBR-AM for six years, reminded the audience that straying
from gimmicks should not be confused for remembering to
add a twist to your press pitches.
I think music publicists or anyone in publicity needs to
think about, is adding a peg to your story. I think editors
are always asking why: why should we be doing this story
now, why is it compelling? Those are the things we're looking
said one way to do this is by humanizing the artist. Cole's
program caters to a niche audience that wants to hear stories
not only about the music, but also about the musicians behind
it. "Blasts from the past" are a great angle for
publicists to take to reintroduce artists who may have faded
from the spotlight some time ago.
like stories, not profiles," said Margeaux Watson,
staff writer for Entertainment Weekly.
formerly Arts & Entertainment editor at Suede magazine
and a writer for Time Out New York, said sending
press releases does not constitute pitching. A certain level
of creativity - and an ability to deliver the facts succinctly
- is needed from the publicist to get the ideas rolling.
it's vague I'm not going to present it to an editor. I'm
not going to go back and forth on it with you. I need the
bottom line: what's the story, what's the access, and when
can we do it. You need to bring your a-game."
WILLIAMS TO BBC
Williams, corporate affairs director at Reuters, is moving
to the BBC as its corporate PR spokesperson early next year.
He succeeds Sally Osman.
worked for Hutchinson Whampoa and Brunswick Group prior
to joining Reuters.
told the Guardian that he is eager to help the BBC
redefine its "relationship with its audiences and leading
innovation in the media industry."
also worked as a media consultant. He advised former NATO
Commander General Wesley Clark during the war crimes trial
of former Serbian strongman Slobodan Milosevic.
GREEN GOES TO CNN
Katherine Green, who was
VP/news director at WTTG/Fox 5 News in Washington, D.C.,
is now senior VP of CNN International programming.
The 20-year TV veteran
takes charge of editorial production, program development,
network talent and day-to-day operations of the network
that is viewed in more than 200 countries.
Green will be based at
CNN headquarters in Atlanta.
ADWEEK CUTS PRINT FREQUENCY
Adweek will publish
36 issues in `08 because it is "not focused on the
antiquated idea of a weekly-only model, but on the minute-by-minute
schedule that our audience desires," according to Sabrina
Crow, senior VP-media and marketing at Nielsen Business
She called Adweek a "multi-platform
brand" that will re-launch its website with the "most
robust content in the industry 24/7 replete with exclusive
Nielsen data," during the first-quarter of next year.
KEKST MAKES CASE IN XM-SIRIUS
Kekst & Co. is making
the PR case that the proposed XM-Sirius satellite radio
merger would stifle minority programming.
Kekst is handling PR for
Georgetown Partners, a minority-owned private equity firm,
as it makes its case to the FCC against a merged satellite
If the deal is approved,
GP wants the combined company to turn over minority channels
to a third-party entity.
Joele Frank, Wilkinson
Brimmer Katcher is working for XM on the proposed $4.7M
Finucane, a 24-year veteran of Newsday, died
Nov. 18 from pancreatic cancer. She was 57. She joined Newsday
as a copy editor and rose to editing its "Viewpoints"
section. Finucane also worked at the New York Times,
Toledo Blade and Kansas City Star... John
Lippman, one-time Wall Street Journal Hollywood reporter,
is returning to the Los Angeles Times to cover the
TV beat for the business section. He also filed copy for
the Sunday Times (London) and Broadcasting and
Cable in a 25-year career. Most recently, Lippman was
at Sitrick & Co.
28, 2007, Page 5
OF PR FIRMS
FORMALIZES GREEN UNIT
Selvage & Lee has created a practice to help clients
compete succussfully in the green marketplace.
Mark Hass said the firms ECO Network will rely on
research-based insights to develop environmental communications
has handled such efforts for General Motors, the U.S. Dept.
of Energy and Philips.
in Washington, D.C. (public affairs), Los Angeles and San
Francisco (consumer and social networking), Detroit, Atlanta,
New York and London (B2B and corporate), and Asia (corporate
branding/consumer) are under the ECO umbrella.
Jordan, SVP in L.A., and Sheila McLean, director of corporate
affairs in D.C., are co-leading the network.
MS&L has worked with Al Gores Generation Investment
Management asset firm.
VS. SARD VERB. IN DATASCOPE SPAT
Frank Wilkinson Brimmer Katcher is squared off against Sard
Verbinnen & Co. in a nasty public fight between a medical
device maker and a shareholder that was sparked by anonymous
calls to the companys ethics hot line.
Frank is guiding the device maker Datascope amid the accusations
of ethical violations that led to an internal probe by the
company and review by the Securities and Exchange Commission.
Ramius Capital, which is using Sard Verbinnen to make its
case and has nominated two directors for Datascopes
board, is questioning the device companys internal
probe of the allegations and sent a letter to Datascope
shareholders this week.
is using proxy solicitation firm Innisfree M&A and has
set up a website, Shareholdersfordatascope.com,
to make its case. Datascope has brought in proxy firm MacKenzie
(N.J.) Record reported that the allegations involve
financial hi-jinks and sweetheart deals by Datascopes
CEO, as well as an affair by a Europe-based executive that
involved misuse of company funds.
is also pointing out that five top executives have left
the company, including the CFO, although Datascope said
three of them support the company and the other two were
connected to the allegations.
sent its own letter to shareholders last week urging the
re-election of its directors and defending the companys
record. The showdown culminates at Datascopes Dec.
20 annual meeting.
a Santa Monica, Calif.-based marcom firm, is marking its
30th anniversary handling communications for good.
The firm began as a marketing design shop and became the
merger of Hershey Associates and Cause Communications. Hershey
is the corporate arm while Cause is a 501(c)3 non-profit
entity that focuses on starategic communications. It has
worked for Disney, The Climate Project and Allergan.
New York/Coldwell Banker, as national AOR for national PR
following a search. CRT/tanaka and Gibbs & Soell pitched.
New York/Malibu-Kahlua International, a unit of Pernod Ricard,
as AOR for PR for brands like Malibu rum, and Kahlua and
Tia Maria liquers. The work includes beverage industry positioning
and communications, crisis training, and sponsorship evaluation.
Media Group, New York/SeeToo, online video application
that allows two users to watch videos hosted on the users
own hard drives simulataneously.
advertising won a competitive review for Sealy's marketing
communications account. Interpublic's Mullen had the account,
which was awarded after a four-month review. C-K is an independent
shop. Sales in 2006 for the mattress giant were $1.6 billion.
It plans to unveil a direct to consumer push in 2008.
Group, Harrisburg, Pa./The Advertising Council, to
create a PSA campaign for the U.S. Dept. of Homeland Securitys
Ready campaign. The work is called Ready
Business and targets business owners and managers.
& Knowlton, Washington, D.C./Logistics Health,
for PR and public affairs centered on general Defense Dept.
healthcare issues. GM Kelli Parsons filed the firms
Marketing Services, Chicago/CP, industrial power
tools and assembly systems, for marketing and comms. planning,
PR, collateral and direct mktg.
PR, Denver/Regenerative Sciences, stem cell research
and therapy, for launch, media relations, website counsel
and event coordination. RS has developed a procedure to
use a persons own stem cells to generate bone and
Bend, Ore./The Tree Farm, Idaho development, for market
research, advertising, collateral, web design and PR.
Hill Marketing, Portland, Oreg./Virginia Garcia Memorial
Health Center, for pro bono re-branding services.
& Cowan, Los Angeles/Empire Film Group, independent
film studio, for global marketing and communications.
Media, Stonyford, Calif./Noelle, motion
picture centered on Catholicism, for Christian PR.
& Associates, San Rafael, Calif./GoSolarMarin,
a coalition that has negotiated to provide lower cost solar
installations to homeowners, business and non-profits, for
PR, media and marketing to urge residents and businesses
to go solar, and the San Francisco Great Books
Council, which includes 40 book groups in northern California,
to promote its 2008 annual conference.
Edition, November 28, 2007, Page 6
GAUGES PSA USE
service announcement directors want PSAs pitched to them
in advance of sending, according to a survey by Atlanta-based
broadcast PR company News Generation.
75 PSA directors queried by NG said they prefer to be pitched
first. NG suggested that the big bucks spent on marketing
materials and mailers to stations could be better spent.
the Federal Communications Commission does not require radio
stations to run PSAs as part of their programming, the average
station has 24 PSA slots in a typical week, according to
16 percent of the stations are using long-form, 60-second
PSAs, while 24 percent like the 15-second versions and the
majority60 percentuse PSAs between 15 and 30
seconds in length.
majority of stations prefer to have a scripted version for
local on-air talent to read, rather than a pre-recorded
NEWSMARKET HELPS MARKET VIDEO
NewsMarket has unveiled an online market for pay-per-use
news feeds and licensed video content that the company says
might not be otherwise available or easily searchable.
service, called MarketPlace, is geared toward news organizations
and other media and content companies that want to sell
of the new service include BBC Motion Gallery, Agence France
Press, Ford Models, and Hong Kong-based Asia Pacific Vision.
Assn. of Business Communicators
is accepting submissions for its 2008 Gold Quill Awards.
Early-bird deadline is February 5 with the final deadline
a week later. Info: www.iabc.com/awards/gq. ...PCGCampbell,
Los Angeles, used Pringos
social networking platform for a social media marketing
campaign for client Yokohama Tire Corp. The campaign centered
on Yokohamas environmental initiatives and can be
found online at www.ecotreadsetters.com. Lewis PR works
for Pringo ...TEKgroup
Pompano Beach, Fla., was tapped to produce CIGNAs
online newsroom, which launched in September at newsroom.cigna.com.
The new site has photos, audio and video for journalists
interested in the benefits mangement company. ...Broadridge
Lake Success, N.Y., has signed Independence Group of Australia
for its International Shareholder Communications Programme.
BFS will distribute IGs general meeting info, corporate
news and investor relations materials to shareholders electronically
and monitor the collection and execution of voting instructions.
...Event marketing and productions company LimeGreen
Chicago, was tapped to lead grassroots marketing for Desert
Bayou, a feature film by Taproot Productions. LimeGreens
plan includes a premier party at the Museum of Modern Art
with events across the U.S.
Pasqua has joined Siegel+Gale, New York, as creative
director of its interactive unit. He has designed for Nickelodeon,
RedSky Interactive, and Doubleday.
Aronoff, special projects consultant for Parents,
Families and Friends of Lesbians and Gays, to Renna Communications,
Brooklyn, N.Y., as a VP. He was formerly deputy director
of the National Center for Transgender Equality.
Kliner, former senior comms. manager at AOL, to Welz
& Weisel Communications, Fairfax, Va., as a VP. She
was formerly marketing and PR director at Winward Consulting
Group and began her career at LCI Communications.
Donogue, deputy press secretary to First Lady Laura
Bush through August 2007, to Gibraltar Associates, Washington,
D.C., as an associate.
Deschenes, marketing manager for the last five years
at Whiteford, Taylor & Preston, to Levick Strategic
Communications, Washington, D.C., as marketing director.
Jezek joins Cotton & Company, Stuart, Fla., as
an A/E from All Access Marketing.
Locricchio, comms. manager for corporate quality
and design at Chrysler, to John Bailey & Associates,
Troy, Mich., as a VP. He was previously VP at Eisbrenner
PR and director of PR and crisis comms. for ArvinMeritor.
Earlier, he was at Campbell Chapin & Co. and Shandwick
Brown, director of scheduling for Los Angeles Mayor
Antonio Villaraigosa, to MWW Group, Los Angeles, as a VP
focused on public affairs, policy analysis and media relations.
He was previously director of governmental affairs for Dakota
Weimin, GM of PR firm Beijing Broadcom, to Weber
Shandwick, Beijing, as VP in its corporate practice. Scott
Sykes, VP and director in the firms technology
and interactive/social media practices, is relocating from
Hong Kong to Beijing.
Griswold, a nine-year Edelman veteran who managed
comms. for the NFL, to general manager of Edelmans
New York global sports and sponsorship practice. The practice
has also set up a London unit headed by Edelman vet Kate
McCabe, who worked in Sports Illustrateds
comms. dept. for 12 years, joins the firm as a VP in the
New York sports unit.
Bannon to account director and Kayle
Gorski to A/C, Coventures, Boston. Bannon joined
in 2002, while Gorski signed on in 2006. Lauren
Garfield to A/E, Marx Layne & Company, Farmington
Colglazier to VP of investor relations and communications,
Anadarko Petroleum, Houston. He was director of IR.
Vudhivadhana to A/S, MWW Group, Irvine, Calif. She
joined this year and handles accounts like Samsung Electronics
Edition, November 28, 2007, Page 7
EDITS FEMA STORY (contd
from page 1)
the current fashion is
to aim messages at target audiences
and subsets of the public such as employees, customers,
potential customers, stockholders, retired employees, legislators,
The audiences are further
defined by age, gender, income, religion, status of health,
geographical location and other demographics.
Effectiveness of messages
aimed at the target audiences is measured as closely as
possible to determine the impact of the messages on the
Press relations has become
defensive at many companies. Incoming calls are handled
with great caution and outgoing press calls rarely initiated
unless there is certainty that the corporate message
will receive proper treatment.
meetings, at many of the finest resorts in the U.S. (the
Bacara Resort in Santa Barbara, Calif., was the scene of
the 2007 meeting), are highly secretive. Members are warned
that if they report any of the doings to the press they
will be banned for life.
Paid speakers, including
academics and editors and columnists from major media such
as the New York Times, Wall Street Journal,
Washington Post, Fortune, Forbes and
Business Week, also swear not to write about Seminar.
Corporate communications executives usually have control
of the corporate ad budget.
With attendance of more
than 300 (including spouses) upwards of $750,000 and more
is spent on the meeting each year including registration
costing several thousand dollars.
to Use PR
Roger Bolton, president
of The Arthur W. Page Society, said Page will continue to
use the term PR and that he considers corporate
communications to be part of PR.
PR, he said, not only
involves communications but building relationships with
various audiences. He noted that the chief principle of
Page is tell the truth.
Page hosts on-the-record
meetings at which reporters are invited and also publishes
numerous studies and reports on PR-related topics (www.awpagesociety.com).
Tom Nicholson, executive
director of Page, noted that only eight of the current 340
members of Page have PR as part of their titles.
Some dont use PR
because they are heads of PR firms or are academics, he
Seminar inducted 33 new
members in 2007 including 19 women. Only five women were
present at the 1969-70 meetings. During the 1960s and 1970s,
fewer than ten new members were added each year. The high
turnover today reflects high turnover in corporate CEOs.
Many members of Seminar
also are members of Page and The Wise Men, a
New York group of about 80 PR executives that was founded
in 1938 by John Hill, founder of Hill & Knowlton. It
conducts private meetings each month.
Joining Seminar in 2007
Ann Bird, chief comms. officer, NCR Corp.
VP, corporate communications, Solectron Corp.
Fred Cook, president
and CEO, Golin Harris
Tim Cost, listed
as with Aramark as XVP, corporate affairs, although he has
Donna Cox, VP,
VP-CC, Fifth Third Bank
Willis Group Holdings
Mark Hass, CEO,
Manning, Selvage & Lee
VP-C, Quest Diagnostics
SVP, corporate brand & comms.,
director/VP-comms. & PA, Eastman Kodak Co.
VP, corp. affairs, Eili Lilly
Global CEO, Porter Novelli
pres., Weber Shandwick
corp. VP, PA, Cargill
SVP, CC, NY Life Ins.
VP, U.S. comms., Sanofi-Aventis
VP-CC, Comcast Corp.
VP, external comms., H-P
VP-CC, Walt Disney Internet Group
dir., external rels., McKinsey
sr. dir., CC, Genentech
mng. dir., CC, Countrywide
pres., Waggener Edstrom
CEO, Walker Merchant Group
VP, global CC, Oracle
BEIJING SPONSORS RAPPED ON
Group SJR handling the
Nov. 26 release of a 101-page report by Dream for
Darfur advocacy group that accuses sponsors of the
Beijing Olympics with being silently complicit
in the backing of genocide in Sudan.
Jill Savitt, executive
director of DfD, says sponsors are supporting Chinas
efforts to position itself in glowing terms on the world
stage, but are silent about the countrys role
in investing in Sudan.
China buys $2B in Sudanese
oil each year and DfD claims that financial windfall is
used to bankroll the regimes genocidal campaign.
DfD graded 19 Olympic
sponsors on their willingness to express concern to the
Beijing Government and the International Olympic Committee
about Chinas Darfur policy.
DfD also invited the sponsors
to send a representative with actress Mia Farrow, who chairs
DfDs advisory board, on a trip to a Darfurian refugee.
Thirteen of the 19 sponsors
received an F from DfD. They include Panasonic,
Anheuser-Busch, Kodak, Visa, Swatch and Volkswagen. Three
(Coca-Cola, Johnson & Johnson and UPS) got Ds
McDonalds and Adidas
received a passing grade of C. General Electric
scored the best (C+) mark for contacting the IOC and
providing a point person to handle the Darfur
Edition, November 28, 2007,
abandonment of PR by PR Seminar (page
one) says volumes about the current state of PR.
are several ways of looking at this but we take the most
direct one: Seminar is simply getting out the
business of PR or relations with the public
(via the publics representatives in the press).
all its members stopped using PR decades ago,
switching to corporate communications.
agree with those who say this reduces PR to
communications although communications is but
one of the activities of PR.
to reach Jon Iwata of IBM (current chair) about this change
were unsuccessful. No officers of Seminar have ever returned
PR is a topic that is forbidden at Seminars
meetings. It is considered too tradey, too boring
or too inconsequential. Topics wanted were Sino-Soviet relations,
world economic trends, U.S. political trends and candidates,
the mood of America as defined by sociologists,
1968 book on Seminar by a Seminarian said its members are
the leaders and the elite of the
PR world who prefer speeches that have intellectual
qualitystatesmanlike perspectivebalanced appraisal
of negative forces and a strongly philosophical,
future-looking perspective, together with a lack of emotionalism
or hysterical orientation.
is far more than an annual event at plush resorts.
Its literature says it is the premiere organization
of senior business executives recognized for leadership
in communications and PR, that membership is limited
to 200, and that members interact as an informal network
for the exchange of high value information throughout
Distributed each year
is a list of members and their addresses, e-mails and phone
numbers plus a book of 150 pages or so of their biographies.
Seminar is the ultimate networking tool for jobs and other
purposes. Its no wonder that almost all members take
ironclad, lifetime oaths of confidentiality.
We wonder how many of
their CEOs know about this group.
Seminar, in session all
year, has a huge influence on how corporate America practices
corporate communications. Many of these executives
have control over ad budgets which puts them in the position
of influencing editorial coverage. Articles in the NYT magazine
or other media on diversity, the environment,
or similar subjects are accompanied by numerous corporate
editors and columnists speak at Seminar but they
never mention the group in their media. These have included
John Huey, editor-in-chief
of Time, Inc., and former editor of Fortune; Robert
Bartley, editor emeritus, Wall Street Journal;
Peter Kann when
he was president and publisher of the WSJ; Paul
Steiger, WSJ managing editor from 1991 to May 2007
and now editor-at-large; John
Geddes, when he was financial editor, New York
Times (he is now one of two managing editors); Matthew
Bishop, U.S. editor, The Economist; Sam
Donaldson, ABC-TV News; Bill
Raspberry, Washington Post; Stephen
Shepard when he was editor-in-chief of Business
Week; Marvin Stone,
editor, U.S. News & World Report; Stanley
Bing, Fortune columnist (alias Gil Schwartz
of CBS PR); John Stossell,
ABC News; Bob Schieffer,
CBS News; Campbell
Brown, NBC News; Lionel
Barber, U.S. managing editor, Financial Times,
and William Schneider,
political correspondent, CNN.
do the NYT, Washington Post and WSJ skip coverage of Seminar?
Are they afraid of losing corporate ads? Why doesnt
the NYT ask why Omnicoms stock is $46 now when it
was $53.50 eight years ago and wonder why CEO John Wren
has been paid at least $50M in that period? The WSJ and
New York Post cover OMC and its $3 billion debt,
but not the NYT.
Seminar has logically removed PR from its name
and we applaud its honesty. PR should also not be used by
the PR Society (headed by Rhoda Weiss) because
it doesnt live up to the principles of PR including
democracy and openness.
PR should not be used
by the Council of PR Firms because it is improperly
dominated by conglomerate-owned PR operations.
More than half of its
dues come from such operations (15 are members and most
pay the minimum $40K yearly in dues). Three of the five
executive committee members are always from the conglomerates
so its governance is not representative of the industry
it is supposed to be serving.
Formed in 1998, the same
year as PR Week, the Council of Firms has spent upwards
of $150K in ads in PRW in the past five years and virtually
nothing in any other PR publication.
This discriminatory, un-PR
policy, helped pave the way for the failure of at least
four PR publications. Council membership is currently 103,
down from a high of about 128.
At least 45 firms have
left it including major independents such as Edelman and
Ruder Finn. Some departures were due to mergers.
item: AdWeek will drop 11 issues next year,
printing only 36. Veteran publisher Wright Ferguson was
cut by owner Nielsen Business Media. A related item is that
Scott Donaton, after 17 years at Advertising Age
(as editor until he became publisher in February) has jumped
to Entertainment Weekly of Time Inc. as publisher.
Ad Age columnist Al Ries has pointed out that the big ad
agencies (owned by WPP, Omnicom, Interpublic, Publicis,
Havas) some years ago stopped almost all their house ads
in AA and AdWeek, thus leading to belt-tightening of one
type or another. Astoundingly, said Ries, ad agencies dont
believe in advertising if their dollar is being spent.