The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, December 12, 2007, Page 1
GUARD PLANS IMAGE PUSH
effort to assess the Louisiana National Guards image
and overhaul its public affairs operations is back in the
RFP stage after being cancelled earlier this year.
federal government has issued a new RFP with a deadline
of Dec. 20 and a strong focus on online communications after
pulling the plug on a similar effort in September.
Louisiana Guard includes 10,000 soldiers and airmen, just
under 1,000 technicians, and more than 700 state employees.
key goal of the planned communications effort is to bolster
its recruiting because of difficulty rooted in our
nations Global War on Terror, according to the
Guard sees a revamped website with a cornerstone public
affairs element as the key link and primary source of information
for the public and Guard employees.
stages of the work focus on identifying public perception
and problems affecting recruiting and communications goals,
but extend to increasing public confidence and
buffing its public image.
RFP can be accessed at the Armys procurement portal
DOKE TO KOMEN FOUNDATION
Tim Doke, the veteran
counselor who joined Abernathy MacGregor in Dallas earlier
this year, is now chief marketing officer for Susan G. Komen
for the Cure foundation, a group that raises money to fight
He is in charge of development,
PR, marketing, branding and public policy. The foundation
has raised more than $1B over the past 20 years to bankroll
research, promote early detection, provide treatment and
Doke is a PR alumnus of
Dell, American Airlines, Freescale Semiconductor, Brinker
International, Alaska Airlines and Hill & Knowlton.
He says the move to Komen
is a meaningful career shift since both his
mother and aunt were afflicted with breast cancer.
Balance, the $1.5B athletic products company, is looking
for a New York-based company to handle national PR. The
Boston-based firm uses hometown Regan Communications for
regional outreach, and Dan Klores Assocs. for brand and
Select Resources International's
Dan Orsborn (310/453-9200) is running the search.
RP GUIDES DEPT. STORE IN NEB.
Reputation Partners is
doing crisis communications for the department store chain
Von Maur, which was the backdrop for the Omaha, Neb., mall
shooting which left nine dead on Dec. 5.
Charlotte Walker, a VP
for the Chicago-based PR firm, told ODwyers
that Von Maur has been a client prior to the shooting last
The CEO of the privately
held Davenport, Iowa-based chain, which has 22 stores across
nine states, flew to Omaha on the day of the shooting and
a statement released via Chicago-based RP said Von Maur
is saddened by the tragedy.
A 19-year-old gunman walked
into the WestWood Mall in Omaha and began shooting in the
Von Maur store there on Dec. 5, according to reports, before
he turned the gun on himself. Eight people have died and
five are reported wounded.
Von Maur, via RP, said
it set up a team to assist victims families, made
grief counselors available to staffers and is setting up
a memorial fund.
VP Megan Hakes and Eileen
Boyce, a senior associate at RP, are handling media inquiries
related to the shooting.
HAMP TRADES IN GM FOR PEPSICO
Julie Hamp, who led communications
for General Motors Europe in a 26-year career, is moving
from Switzerland to Purchase, N.Y.-based PepsiCo to head
its worldwide communications team as a senior VP.
Hamp, 48, had been with
GM in various roles since 1981, when she joined the Buick
PR team. She held VP posts at Cadillac, Saturn and GMs
North American Car Group. At PepsiCo, she reports to CEO
Indra Nooyi and covers communications for the companys
three divisionsInternational, America Beverages (Gatorade,
Tropicana) and America Foods (Fito-Lay, Quaker) units. The
No. 2 beverage marketer realigned its operations into those
three unitstwo covering the U.S. and the other for
the rest of the worldin November.
PepsiCo revenues for `06
were $35 billion.
BoAs MILLER CHECKS IN
Joe Miller, senior VP-media
relations at Bank of America, has joined Gavin Anderson
as a director in the Omnicom units New York office.
He had served as senior
counselor to CEO Ken Lewis on media positioning, crisis
and various strategic initiatives.
Miller spent ten years
at RF/Binder Partners and its sister Ruder Finn unit.
Edition, December 12, 2007, Page 2
SLAMS H&K; FIRM SAYS TOUGH LUCK
Entertainment Software Assn. has slammed Hill & Knowlton
as unprofessional and unethical for releasing
a survey Dec. 5 showing that 60 percent of U.S. consumers
support federal government regulation of the sale of violent
or mature video games.
which opposes federal regulation, but favors the ratings
system, says H&Ks research was conducted specifically
for a pitch that the PR firm made to the D.C.-based trade
Hewitt, ESAs director of media relations, emailed
a statement to ODwyers that says the research
was done this summer and only performed in an effort by
H&K to win our business.
decision to release these findings was both unprofessional
and unethical and its timing is questionable.
Paluska, director of H&Ks worldwide technology
group, has enormous respect for the ESA, but
we paid for the survey and own the data and published
it, Paluska said in an email.
had always planned to conduct and publish a gaming survey
in the fourth quarter and those plans were accelerated when
the ESA invited us to meet with them earlier this year,
ESA faults H&K for not releasing data that shows the
$7.4B video game industry in a more positive light.
includes findings such as more than two-thirds of 18-34
year olds currently play video games, and more than half
of families think video games are a positive way to spend
says H&Ks survey illustrates some of the
cultural shifts facing a rapidly growing industry.
Surveys, he adds, are intended to inform, provide
insight and stir debate.
New York Senator Al DAmato is handling a New Jersey
cable company that wants to lay a cable under the Hudson
River to deliver electricity to Con Edisons grid in
CCH Holdings plans to build an 8.5 mile cable to connect
Public Service Enterprise Groups plant in Ridgefield
to Con Eds facility on West 49th St. The electricity
will be sold to the New York Power Authority.
firm, Park Strategies, is seeking required federal approval
for the project. He is working the business with son, Christopher.
York City Mayor Michael Bloomberg has written to the Federal
Energy Regulatory Commission in support of the CCH project,
as well as one from another company called Hudson Transmission
Partners. He has made diversifying the source and lowering
the price of energy a key priority.
city faces a 2010 deadline to replace juice supplied by
a 30-year-old Queens power plant that is being shuttered.
Astoria facility is the third biggest polluter in NYC, according
to the Environmental Protection Agency.
5W REPS TARGETED TELEVANGELIST
5W Public Relations works
for Benny Hinn Ministries, one of six megachurches under
financial scrutiny by Iowa Senator Chuck Grassley, according
to Ronn Torossian, CEO of the New York-based PR firm.
Grassley worries that
the televangelists have raised millions of dollars from
followers with little accounting oversight.
The Iowa senator wants
to be certain that donations are being used for the
tax-exempt purposes of the organizations.
The Senators letter
to Paster Benedictus Hinn of Grapevine, Tex. asks for the
audited financial statements of the World Healing Center
Church and BHM.
He wants records of compensation paid to Hinn and a list
of expenses including love offerings earmarked
for visiting ministers, musicians and guests.
The Church maintains that
its financial house is in order. At this time the
Churchs Board of Directors and legal counsel is determining
the best course of action to best cooperate with the committees
inquiry, said Torossian via email.
We regard this as
an important matter and will not respond until further information
becomes available. World Healing Center Church complies
with the laws that govern church and non-profit organizations
and will continue to do so, concluded the 5W chief.
GC LANDS $1.1M HONDURAS IMAGE
A Global Communicators-led
consortium has picked up a $1.1M campaign to bolster the
image of Honduras in the U.S.
The Washington, D.C.-based
firm beat teams that included Hill & Knowlton, Ogilvy
& Mather, DDB Needham, Burson-Marsteller and San Jose
Network for the 10-month program.
CEO Jim Harff told ODwyers
the image effort will target investment sectors such as
travel and tourism, agribusiness, light manufacturing and
services for the Fundacion para la Inversion y Desarrollo
expertise includes work for Kosovo, Albania, Switzerland,
Bolivia and Jordan.
The GC team includes advertising
agency August, Lang & Husak and Global Partners Consulting.
The World Bank is bankrolling
FIDEs promotional campaign.
MS&L UPS TSOKANOS
Manning, Selvage &
Lee has upped Jim Tsokanos to president/North America effective
That post had been vacant
since the exit of Larry Kamer to Fleishman-Hillard. CEO
Mark Hass had been filling in for Kamer.
Tsokanos will keep the
MS&L/New York managing director post that he has held
He is credited with landing
key accounts such as Heineken and Heidrick & Struggles
for the Big Apple office, and overseeing the launch of the
Publicis Groupe units insights and measurement program.
Prior to joining MS&L
in `99, Tsokanos worked at Ketchum and Cohn & Wolfe.
Edition, December 12, 2007, Page 3
GETS CLEAN SLATE AT DJ
Jones CEO Rich Zannino and Wall Street Journal publisher
Gordon Crovitz have resigned their posts effective with
the closing of the $5B acquisition by Rupert Murdochs
49, joined DJ as chief financial officer in `01, and assumed
the helm two years ago. Crovitz, 49, who has a 25-year career
at the company, will write a column for the WSJ.
Hinton, 63, a top News Corp executive, will succeed Zannino.
He is executive chairman of News International, an entity
that includes the U.K. papers the Times of London,
Sunday Times, Sun and News of the World.
Thompson, 46, editor of the London Times, is expected
to take Crovitzs post.
Jones also has announced that Joe Stern, executive VP, general
counsel and corporate secretary, will remain with the company
during a transition period ended March 31.
Jones shareholders are scheduled to vote on the merger on
News Corp. has acquired
Beliefnet, which bills itself as the worlds
largest spiritual website.
Beliefnet will become
part of NCs Fox Digital Media.
FDM president Dan Fawcett
praised Beliefnets commitment to quality, editorial
strength and unbiased approach to faith and spirituality.
News Corp.s faith-based
businesses include HarperCollins Zondervan and
HarperOne brands and 20th Century Fox Home Entertainments
religious programming initiative.
Beliefnet offers a range
of devotional tools, sacred text searches, articles, photo
galleries and interviews with politicians, celebrities and
It attracts more than
three million unique visitors a month. Its daily email newsletter
is sent to more than 11M people.
NBCU CUTS OXYGEN
NBC Universal is cutting
25 percent of the more than 260 staffers at Oxygen Media,
which it bought for $925M in October.
The cuts are across the
board, according to J.B. Perrette, who is leading the integration
of OM into NBCU.
Some staffers will be
offered jobs within NBCU, while others are promised enhanced
severance packages and outplacement services.
The Associated Press has
launched a restructuring program called AP2.0
to organize around four regional hubs and offer more multimedia
sports, business and entertainment packages.
The move to four hubs
is designed to farm out editing duties from New York headquarters
to reduce gridlock.
NYC staffers will concentrate
their attention on the top stories of the day.
The 161-year-old news
cooperative, which has 243 bureaus in 97 countries, is moving
toward an all-digital platform dubbed Digital Cooperative.
DOCTOROFF BECOMES BLOOMBERGS
New York City deputy mayor
Daniel Doctoroff is joining Bloomberg LP in February as
president of the financial media/information services combine.
Bloomberg chairman Peter Grauer will relinquish the presidency.
Doctoroff handled economic
development for the past six years and is happy to remain
part of the Bloomberg family.
NYC Mayor Mike Bloomberg
is founder of the media company that has more than 10,000
He told reporters that
he recently thought about selling the company, but decided
TNR RETRACTS IRAQ REPORTS
The New Republic
said it cant stand by stories it published by Baghdad
Diarist Pvt. Thomas Beauchamp that came under scrutiny
after conservative media questioned the authenticity of
TNR editor Franklin Foer
said the magazine should never have put Beauchamp in the
situation of reporting as a young soldier in a war zone.
When I last spoke
with Beauchamp in early November, he continued to stand
by his stories, the editor wrote in a lengthy piece
published by TNR last week. Unfortunately, the standards
of this magazine require more than that. And, in light of
the evidence available to us, after months of intensive
re-reporting, we cannot be confident that the events in
his pieces occurred in exactly the manner that he described
them. Without that essential confidence, we cannot stand
by these stories.
The Weekly Standard
and conservative blogs challenged TNR on Baghdad
Diarist reports of cruel and inhumane acts by U.S.
soldiers in Iraq. Beauchamp defended the work, which was
initially published under a pseudonym, but neither he nor
TNR could completely verify his claims.
Foers in-depth explanation
of the flap also highlighted contradictions in public statements
by the military, including criticism of its thin
investigation of the Beauchamp-TNR work, the militarys
stifling and alleged coaching of Beauchamps later
contact with the magazine, apparent leaks by military PA
to conservative blogs, and sloppy journalism covering the
GAWKER EDITORS QUIT
Choire Sicha, managing
editor, and editors Emily Gould and Joshua Stein have quit
Nick Denton, publisher
of Gawker Media, told the New York Times that Sichas
departure with his protégés is a complete
pain. Their exits provide an opportunity to accelerate
the transformation of the Gawker from cute blog to fully-fledged
news site, according to Denton.
Sicha left in `04 for the New York Observer, but returned
news continued on next page)
Edition, December 12, 2007, Page 4
will air about 40 original videos a day shot from the field
by producers and reporters to attract more viewers and ad
New York Business reports that CNNMoney.coms
star is on the rise as the printed media properties of Time
souped up site will better compete with business portals
and TV stations such as Fox Business News and CNBC.
reports that CNNMoney is playing catch up with Forbes.com
sites that have hiked their video offerings.
is part of Time Inc.s Fortune/Money Group.
BELO TAPS PAPERS TEAM
Bob Dechard, CEO of A.H.
Belo, will assume the helm of the newspaper spin-off company
that will house flagship paper, Dallas Morning News.
He will double as chairman
of Belo, which will consist of the Dallas-based companys
Jim Moroney is to serve
as executive VP of the newspaper group, which will include
the Providence Journal and Press-Enterprise
(Riverside, Calif.). He has been publisher of the News since
Skip Cass will be another
executive VP of A.H. Belo Corp. He will be responsible for
the Internet, business development and technology.
Gores Current TV/online network has affiliated
with U.K.s Guardian media outlet and Salon.com
to have journalists from the media entities produce video
blogs for Current. Guardian writers Dave Hill, John Harris,
Seth Freedman and Anna Pickard, along with Salon correspondents
Alex Koppelman, Tracy Clark-Flory, Rebecca Traister and
Farhad Manjoo are slated to take part.
Current will publish a
vlog each day for TV from the two outlets, along with a
Joan Walsh, said: We love Currents commitment
to two things: to reach a younger audience, and to put the
tools of content creation in the hands of that audience,"
Walt Disney Internet Group has acquired iParenting
Media, an online network of professional and user-generated
content which caters to families, young parents and parents-to-be
in English and Spanish. iParentings content and services
will be integrated into Disneys network of family
targeted sites. Disney said the acquisition builds on Wondertime.com
It launched DisneyFamily.com
earlier this year.
York-based Doubledown Media, which publishes Dealmaker,
Trader and The Cigar Report magazines, has
developed a magazine for professional athletes with ex-baseball
star-turned-financial-columnist Lenny Dykstra.
Called The Players
Club, the title aims to help athletes make well-informed
financial and lifestyle choices. Dykstra is a columnist
and won a World Series as a centerfielder for the New York
Mets in 1986. Initial circulation is pegged at 20K, with
copies going to pro athletes, agents, franchise executives,
and financial advisors within baseball, soccer, tennis,
golf, and Nascar.
will launch TechTicker, a video site dedicated to
financial news in January. The channel will feature up to
20 original segments per day. Henry Blodget, the former
Wall Street analyst who is now at Silicon Alley Insider,
and Sarah Lacy, BusinessWeek columnist, have signed
on at the venture according to TechCrunch.
Stodghill, has exited the Sunday business section
of the New York Times to serve as editorial director
for magazines published by the Charlotte Observer.
He has written for BusinessWeek,
Time and Essence, and also was editor-in-chief
OREILLY HIT ON CHRISTMAS
Alexia Kelley, executive
director of Catholics in Alliance for the Common Good, appeared
on the OReilly Factor on Dec. 4 to comment
on Bill OReillys annual War on Christmas
The Fox News talk show
host expresses outrage each December about department stores
greeters using the term Happy Holidays instead
of Merry Christmas, and crèches banned
from public property.
OReilly sees a concerted
effort by those pushing a secular progressive agenda
to drive religion out of the public square.
Kelley went on the show
to talk about the need of a ceasefire in the Christmas culture
wars. Her group contends the real assault on Christmas comes
from excessive consumerism.
CACG ran An Open
Letter to Christmas Culture Warriors ad
in the Dec. 4 New York Post and Washington Timespapers
read by OReilly fansto bemoan Christmas being
reduced to a corporate-sponsored holiday that idolizes
commerce and materialism.
Though gift-giving is
a meaningful tradition, perspective is lost when relentless
advertising and maxed-out credit cards define the holidays.
CACGs ad reads:
To focus on how department stores greet customers
at a time when American soldiers are dying in Iraq and 37
million of our neighbors live in poverty is a distraction
from the profound moral challenges we face in confronting
the real threats to human dignity in our world.
The ad also ran in National
Catholic Reporter this week.
Kelleys group wants
to work with OReilly and others to launch a new
campaign of civility and conscience that restores our focus
on the common good during this holy season.
CACG believes strident
attacks or shouting matches on television are not
ways to get that job done.
12, 2007, Page 5
OF PR FIRMS
TACKLES GLOBAL WARMING
Worldwide is promoting Sacred Duty: Applying Jewish
Values to Help Heal the World, a one-hour documentary
from the Jewish Vegetarians of North America, a group that
believes meat consumption is contributing to global warming.
Duty follows the release of the United Nations report, Livestocks
Long Shadow, that highlights how intensive animal-based
agriculture adds to warming.
U.N. found that methane emission from livestock contributes
more to global warming than all of the worlds transportation
a startling inconvenient truth, says Susan Tellem
in a reference to Al Gores Academy Award winning documentary.
Los Angeles-based firm will help JVNA launch an international
media campaign and distribute free copies of the SD DVDs
to religious communities.
basic message: Try switching to one meal or one day
of a plant based diet a week to help save the planet.
is produced by Lionel Friedberg and features interviews
with top Israeli and American environmental, health, vegetarian
and animal welfare activists as well as Orthodox, Conservative
and Reform Jewish leaders.
FINSBURY AID GAMING MERGER
Verbinnen & Co. and U.K.s Finsbury are handling
PR for Activision amid its blockbuster acquisition by Vivendi
to create a video gaming giant.
combined entity is valued at $19 billion and poses a challenge
to industry titan Electronic Arts. The companies estimate
combined revenues of $4 billion.
produces mainly games for consoles like Playstation and
Xbox while Vivendi has a blockbuster online gaming title,
World of Warcraft, which has more than nine million players.
companies said on Dec. 2 that Vivendis Blizzard Entertainment
gaming unit will merge into a subsidiary of Activision to
become the publicly traded Activision Blizzard. Activisions
product roster includes Guitar Hero, Call of Duty and Spider-Man.
Pillersdorf, principal for Sard in New York, is handling
media for the merger announcement. Finsbury is handling
senior PA counselor for Hill & Knowlton, has been appointed
as chair of New York Citys Commission on School Governance,
a new entity charged with conducting an independent study
of school governance to make recommendations to the legislature
ahead of the expiration of current school governance laws
in 2009. ...Richard
and founder of Strauss Radio Strategies, has been tapped
as learning chair for the D.C. chapter of the Entrepreneurs
Organization. He takes the lead on planning, coordinating
and scheduling educational and social events for the chapter.
The former White House Radio Director set up SRS 11 years
Friedman Associates, Cedar Knolls, N.J./Emisphere
Technologies, biopharmaceuticals, as AOR investor relations.
PR, New York/Clinton Sparks, DJ and E! Network correspondent;
DJ Khaled, Miami radio personality and recording artist,
and B5, music group.
& Jones, Troy, N.Y./Mount Snow, Vermont ski resort,
for a branding campaign following its sale to Peak Resorts
Stanton Communications, Norfolk, Conn./David Wierner
Ventures, design and creative studio; Pass Laboratories,
high-end audio designer, and Salamander Designs, furniture
systems for home theater and A/V set-ups.
Group, East Rutherford, N.J./Strike Ten Entertainment,
part of the bowling industrys marketing arm, the Bowling
Proprietors Association of America, for an integrated
PR and grassroots marketing effort to elevate the
image of bowling and boost public interest in the
Communications, Washington, D.C./Keep America Beautiful,
volunteer-based community improvement group, for a national
image and PSA campaign. KAB produced the iconic Crying
Indian PSA with the Ad Council in 1971.
Public Relations Worldwide, Washington, D.C./Savvis,
IT infrastructure services, for PR.
Group, Atlanta/bSocial Networks, Denver-based software
developer, for PR counsel, including media relations and
Ink., Miami/DeVito South Beach and Vic & Angelos,
both eateries, for national and regional PR; B.E.D. Miami,
nightclub, for re-launch and ongoing PR; Carnival Center
for the Performing Arts and Make-A-Wish Foundation of south
Florida, for events PR, and T-Mobile, for the Miami launch
of its Sidekick LX.
Chicago/Colorlab Cosmetics, which allows consumers to create
their own make-up products, as AOR.
Communications, Draper, Utah/Delta 7 Sports, to manage
media relations for a 90-day product launch for the Delta
7 Arantix bicycle.
Group, Campbell, Calif./3Leaf Systems, virtualization
for enterprise data centers, for PR and comms.
Pollack PR Marketing Group, Los Angeles/
Human Touch, robotic massage products, as AOR for brand
positioning and PR.
PR, Irvine, Calif./LifeModeler, the former Biomechanics
Research Group, as it launches an outreach effort in 2008.
/DirectTV, as AOR for public, media and corporate relations
in the Puerto Rico market.
Edition, December 12, 2007, Page 6
which merged with CCNMatthews in 2006, has launched five
distribution circuits for sending client news to hundreds
of colleges and universities in the U.S. and Canada.
potential audience is more than 10 million.
Milana, VP, marketing, said Students have billions
of dollars each year for discretionary spending. Combined
with educators and staff, the college media market is a
Collegiate Presswire North America, reaching more than 1,700
college newspapers in the U.S. and Canada.
Collegiate Presswire US, reaching 1,500 U.S. college newspapers.
Collegiate Presswire Canada, reaching nearly 200 college
and university newspapers.
Radiowire, reaching dozens of broadcast media markets through
450 campus radio stations.
Presswire Plus Radiowire US, reaching 1,500 U.S. college
newspapers and 450 college radio stations.
distributed through Collegiate Presswire also reaches the
editorial system of College Publisher, Marketwires
national network of online campus newspapers.
photo and video options are part of the service as well
as search engine optimization and social media tags. [800/774-9473;
acquired Collegiate Presswire earlier this year. It is now
majority-owned by OMERS Capital Partners, the private equity
arm of one of Canadas largest pension funds. It operates
12 offices worldwide and distributes a large portion of
the press releases issued by publicly traded companies in
ERLICK CREATES 360 IMMERSION
The Erlick Group has arranged
360 immersion custom entertainment sponsorships
for agencies and clients (American Express, Feld Entertainment
and HBO) directly for the past 15 years.
Jim Erlick says hes
a deal facilitator and deal accelerator
who creates strategic sponsorships and promotions for PR
firms, ad agencies, promotion agencies, media companies
and clients that are interested in cutting through the communications
The New York-based Erlick
promises priceless red carpet access and distinctive
matchmaking prowess on a consultative
and collaborative basis.
He has worked with multiple
PR firms on projects that could run from a $10K sampling
program to a six-figure campaign. Info: www.erlickgroup.com;
Parnell, a partner at Beacon Advisors, has signed
on as a senior associate for M&A firm StevensGouldPincus.
He will work on Washington, D.C., and Canada for SGP, which
focuses on the communications industry. Parnell was previously
VP and group leader of corporate comms. for Hill & Knowlton
Strumeyer, a veteran of Fleishman-Hillard and Edelman,
to Utopia Communications, Red Bank, N.J., as an A/D.
McIver, chief operating officer of MWW Group, to
Beckerman PR, Bedminster, N.J., in that same role. He was
previously human resources manager at ISO Inc.
London, president of the South Jersey Tourism Corporation,
to Winning Strategies, Newark, N.J., in the new post of
chief marketing officer. She was formerly executive director
of the Camden Waterfront Marketing Bureau and VP of marketing
for the N.J. State Aquarium.
Williams, PR specialist for Marketing Works, to The
Redhead Companies, Ellicott City, Md., as head of its PR
Hildebrand, managing VP of br and marketing for Capital
One, to BoldMouth Inc., a Charlottesville, Va.-based social
marketing services agency, as chairman and CEO.
Baier, who ran her own consulting shop, to Off Madison
Ave, Phoenix, as deputy director of media, marketing and
strategy. Paul Peterson,
public information officer for the Phoenix Convention Center,
joins as an A/S.
Alaniz, a top comms. exec for Wellpoint, has been
tapped as VP of comms. and PA for the California Endowment,
the charitable healthcare entity set up when Wellpoint was
born out of Blue Cross of California more than a decade
ago. Alaniz has been serving as Wellpoints VP of multicultural
and foundation comms., and formerly was regional VP of corporate
comms. Earlier, he was a managing director at Hill &
Knowlton on the West Coast and senior VP for the Rogers
Group. Alaniz takes the VP reins after the passing of Dennis
Hunt, who died in April.
van Loocke, group managing director for Sudler &
Hennessey, to Euro RSCG Life International, as president,
based in Paris. Marie
Ange Faure is promoted to president for France; Salvatore
Manfredi to MD and leader for Italy, and David
Barratt to CEO for the U.K.
Fleishman to managing director, Cone, Boston. He
continues as EVP of its brand markeing group and as a PR
Pongrace to director, Peppercom, New York. She joined
the firm in 2000 and opened its European headquarters in
London in 2002.
Klein to senior manager of marketing and special
projects, Landau PR, Cleveland. Kimberly
Pupillo to senior A/E. Klein is a seven-year veteran
of the firm, while Pupillo joined in 2004.
Sands to executive VP, financial services practice
group, Weber Shandwick, Bloomington, Minn. He joined the
firm in 1999 and recently led its efforts, with IPG sister
firms, to win the U.S. Census Bureau account.
Page to A/S, MWW Group, Seattle. She joined in 2002.
Edition, December 12, 2007, Page 7
SHOWS FEMA ITS ETHICS CODE
Rhoda Weiss and four other leaders of the PR Society on
Dec. 6 conducted a communications workshop for external
affairs and management staff of the Federal Emergency Management
Agency at FEMAs offices in Washington, D.C.
said FEMA accepted the Societys offer to conduct the
workshop in the wake of FEMAs widely criticized
news conference during the California wildfires Oct.
of FEMA posed as reporters during the conference at FEMA
h.q. conducted by No. 2 official Harvey Johnson.
Philbin, an accredited member of PRS who holds a doctorate
in communications and PR, took responsibility for the much-criticized
press conference that did not involve any actual
press. He headed a staff of 100 at FEMA but had given his
notice of resignation two weeks before the incident.
said the workshop represented the first time in the
Societys 60-year history that a federal government
agency formally engaged and consulted the Society in a manner
involving staff on the topics of crisis communications,
ethics and reputation management.
the release: The Societys interaction with FEMA
is one of many national and international opportunities
presented to PRS in 2007, resulting from PRSs proactive
strategies to advance the PR profession, its professionals,
and ethical communications practices.
also said it has been working with the U.S. State Dept.
on public diplomacy for Congressional members and their
staff and responding to many national news-making
issues involving PR crisis response and ethical best practices.
Weiss said PRS is privileged to provide FEMA this
assistance and to address the critical topic of communications
added that for PRS, the opportunity to extend professional
development to the FEMA staff also represented an opportunity
for public service, in the hope that FEMAs communications
will continue to serve the public good.
said it hopes the workshop will be the beginning of
an ongoing interaction with FEMA as well as an open door
to relationships with other government agencies interested
in addressing ethical considerations
participating with Weiss were Jeff Julin, who will be chair
in 2008; Mike Cherenson, who will be chair of the Society
in 2009; Gail Baker, Ph.D., dean of the College of Communication,
Fine Arts & Media, Nebraska-Omaha; Thomas Eppes, board
member and senior partner, Eric Mower and Assocs., Charlotte,
N.C.; John Deveney, board member and president, Deveney
Communications, New Orleans; Alicia Mitchel, PRS National
Capital chapter, and Mary Beth West, chair of the PRS advocacy
AIR NEW ZEALAND FLIES WITH
Air New Zealand has signed
CRT/Tanaka to promote the carrier and position its home
base as a must visit destination.
The airline has direct
flights from Los Angeles, San Francisco and Vancouver. The
PR firm will promote service from Los Angeles to London.
CRT/Tanaka also will handle
the ANZs Pink Flight in February, which
is targeted at gay, lesbian, bisexual and transgendered
people interested in attending the 2008 Sydney Gay and Lesbian
CRTs service menu
includes media relations, sponsorships, special events and
The ANZ account will be
handled from CRT/Tanakas Los Angeles office. Marcy
Walsh is the general manager there. She will work with Roger
Poulton, VP/Americas for ANZ.
Cohn & Wolfe had the
BURLINGTON COATS TO KAPLOW
The Burlington Coat Factory,
which offers branded merchandise at low prices in many product
categories, named Kaplow, New York, as its consumer agency
The company, purchased
by Bain Capital in 2006, operates 367 stores in 42 states,
selling coats, ladies sportswear, menswear, family footwear,
childrens clothing, baby furniture and accessories,
and home décor and gifts.
Liz Kaplow, president
of the PR firm, said she is delighted that we will
be able to apply our expertise of changing consumer conversations
to advance the classic Burlington Coat Factory brand.
Kaplow will work on a
national plan to enhance the brand profile and drive awareness
around the apparel and childrens wear offerings.
Audrey Shapiro, PR director
of the company, said Kaplow was awarded the account because
their plan provided quality, heartfelt elements and real
purpose to our vision.
They have incomparable
relationships across diverse media sectors, and their ideas
were delivered creatively and succinctly, she said.
The PR firm ranked 29th
on the ODwyer list of independent firms in 2006, growing
30% to hit $8.5 million.
CAPLAN RALLIES AGAINST HATE
organized the Dec. 4 press conference and candle-light vigil
in Oklahoma City to denounce the hate crime killing of Steven
Domer who was strangled to death because he was gay by two
The 62-year-old Domer
was murdered on Oct. 26 as part of a gang initiation into
the United Aryan Brotherhood, according to the Associated
On behalf of the Human
Rights Campaign, Caplan arranged the Clergy Call for
Freedom and Justice that featured HRCs religion
director Harry Knox and local ministers.
Aric Caplan told ODwyers
the rally, which received extensive coverage by local media
and the A.P., was designed to encourage lawmakers to add
sexual orientation to the states hate crime law.
He also hopes that President
Bush signs The Matthew Shepard Act (formerly
known as the Local Law Enforcement Hate Crimes Prevention
Act of 2007) that was passed by both the Senate and House.
Edition, December 12, 2007,
secrecy is being blamed
for the "junk mortgage" scandal that threatens
to topple the economy.
Sachs is being accused of "shorting" junk mortgages
while at the same time selling more than $6 billion to others.
Sloan's definitive article in the 10/16 Fortune,
in which he picked the "worst" of all the deals
to analyze (the GSAMP Trust 2006-S3 of Goldman) tells how
he was stonewalled by GS. Such phrases as "Goldman
wouldn't say," "wasn't forthcoming" and "the
firm declined to elaborate" litter the article. A GS
filing has 1,000 pages of individual loans but they're by
"code number and zip code" with no names or addresses,
New York Times on 12/6 ran into the same brick wall.
It could only quote "a person not authorized to speak"
who described a meeting where GS hedged its position on
the junk mortgages. A GS "spokesman" was indirectly
quoted as saying GS was not betting against the mortgage
securities it underwrote in 2007.
columnist Bill Gross, founder of the $111 billion Pimco
fund, railed on 12/10 against "a secret banking system
built on derivatives and untouched by regulation."
He blamed the mess on "marketing" which allowed
"rancid milk" to masquerade as "skim milk."
Home buyers who financed 99% of a home loan at 5-6% interest
were expected to pay 9-10% after a couple of years, an obvious
Allstate VNR urges car renters to get insurance at
the counter for "peace of mind." We just rented
a Hertz car and were told that the insurance for one day
was $24.95. We did not take it because we had Googled this
subject, finding that such insurance is not only expensive
but does not cover the other car should one be involved
in an accident. Google sources said, "You're probably
already covered by your own insurance, credit card, or company
Air Lines routinely fibs to users of its New York/D.C. shuttle.
If there's only a few passengers for one of its hourly flights,
one of the counter people mumble something like, TMT (too
much traffic) or some other excuse and not the real reason:
TFP (too few people). Flights are simply cancelled at the
last minute and "ganged up" with the next flight.
This happened to us the week of the Thanksgiving holiday...there's
lots of turnover in PR jobs. StevensGouldPincus, consultants,
surveyed 150 firms and found a 19% turnover rate in firms
under $3M and a 24% rate in firms over $25M. After client
turnover, staff turnover is the next biggest impediment
to growth, said partner Rick Gould, who urges firms to cut
this high rate
example of turnover is provided by PR Society board posts.
Gerry Corbett, who left Hitachi last month, is the 13th
director to change employment in the past several years.
quit HBO; Mike Cherenson
sold his firm to Success Comms.; Rosanna
Fiske left her firm to teach; Kathy
Hubbell is looking for a teaching job; Del
Galloway to Corp. for Public Broadcasting; Cathryn
Harris's job eliminated at W. Va. American Water;
to Alfa Corp.; Reed
Byrum to own firm; Art Stevens from Publicis to own
firm; Judy Phair
to Graduate Mgmt. Admission Council; Steve
Lubetkin to own firm, and Mary
Barber to Alaska Community Foundation.
Society leaders instructing FEMA staffers on how to hold
a press conference (page 7) is a case of the pot
romancing the kettle. Both are chronic stonewallers. The
last press conference of PRS was in 1993 when president
Hal Warner hosted reporters from 8 to 9 a.m. in Orlando.
Manning, Selvage & Lee, Warner's employer, then set
up a perpetual yearly fund of $5,000 to finance a PRS ethics
conference for PR pros and the press. Only one took place-the
1994 session that was videotaped. Patrick Jackson, 1980
PRS president, told Morley Safer of "60 Minutes"
that Jackson's policy with the press was "duck 'em
and screw 'em." Safer replied that happened to be his
attitude towards PR. PRS "ethics" conferences
now bar the press. PRS has withheld transcripts of the last
three Assemblies and the 300 suggestions for the Strategic
Plan obtained at the 2007 Assembly. We told FEMA that reporters
said FEMA head David Paulison did not hold open press conferences
(like President Bush), but FEMA said he talked to reporters
all the time. But no transcripts were available. Nor was
a transcript available of the "fake" press conference.
A request by us for an interview with Paulison has gone
nowhere. PA head John Philbin was unfairly sacrificed for
being unable to stop a hasty "press conference"
called to praise FEMA's quick response to the California
wildfires. FEMA told us it will provide transcripts of Paulison
and the press "when practicable."
Hughes, who spoke to the PRS conference in Philadelphia
Oct. 22 while still in a PA post for the U.S. Government
(which she resigned a few days after the conference), said
that people who come to the U.S. go away with much higher
opinions of the country than they had. She said such travel
was being encouraged. But Newsweek columnist Fareed Zakaria
wrote 11/26 that stiff security regs have choked off tourism.
Travel from the U.K. is down 11% from 2001 (in spite of
the strong pound) while British travel to India rose 102%,
to New Zealand 106% and to Turkey 82%. Japanese travel to
the U.S. dipped from 5 million in 2000 to 3.6 million last
year. Global tourism is "booming," but not to
the U.S., says Zakaria. Getting a visa to the U.S. can take
months, he says
York's board is demanding that the APR rule for national
office be dropped. But what's needed is to get this proposal
on the Society website and in Tactics. There's no
chance of this happening without a full-scale revolt against
the Far West and Southern-based clique that has control
of the PRS web, publications and exchequer.
The corporate charter
must be switched to Delaware before $100K or so is spent
re-writing a charter under New York laws that block electronic
meetings of members of a group or their delegates.