The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, January 16, 2008, Page 1
MULLS PUSH FOR GALVESTON BAY
is looking for PR input as it mulls a three-year campaign
touting the environmental and economic importance of Galveston
Bay, the seventh largest estuary in the U.S. covering 600
conducted by the state found that citizens are not aware
of the bays impact on the economy as a conduit for
petroleum and shipping, nor are they keen to its vital importance
as an ecosystem for commercial and recreational fishing.
Texas Commission on Environmental Quality is asking for
recommendations for implementing a comprehensive public
relations and social marketing campaign about the
bay, according to a request for information document issued
by the state. That PR effort will serve the dual purpose
of promoting a positive image of the estuary and encouraging
citizen and business conservation efforts.
goal is to create a broad, compelling Estuary Program campaign
message that indicates the estuarys value and illustrates
citizens positive and negative effects on the bay,
unifies bay communities and garners support for region-wide
action that sustains all uses, reads the RFI.
RFI was issued to prepare a detailed request for proposals
for the campaign.
Brown ([email protected])
is point of contact. RFI is at http://esbd.cpa.state.tx.us.
SUSMAN NAMED PFIZER COMMS.
Sally Susman, senior communications
officer at the Estee Lauder Companies, has been named senior
of worldwide communications at Pfizer.
Susman, who also takes
on the title of chief communications officer, had been with
Estee Lauder since 2000 serving as its spokeswoman and heading
all PR disciplines.
She succeeds former Edelman
and Clinton Administration official Loretta Ucelli who took
the Pfizer post in `05. Ucelli resigned Dec. 31.
Earlier, Susman directed
media relations, internal communications and government
affairs for American Express in London and New York after
eight years in government service at the Dept. of Commerce.,
including Deputy Assistant Secretary for Legislative and
Pfizer chairman and CEO,
Jeff Kindler, noted Susmans experience in the public
and private sector, and stressed the importance of communicating
the drug makers business strategy as it continues
to drive change in 2008.
NIRI CHOOSES MORGAN FOR TOP
Jeffrey Morgan, executive
VP for the Futures Industry Assn. and chief staff executive
for FIAs non-profit affiliate, the Institute for Financial
Markets, has been elected president and CEO of the National
Investor Relations Institute.
He is the fourth executive
to hold that top role since 2006 for the IR group.
Morgan takes over for interim CEO Linda Kelleher, who slides
into an executive VP role at NIRI after 10 months atop the
Morgan has been with Washington,
D.C.-based FIA for nine years, managing a staff of 25 and
a $15M budget for the futures market trade group, which
has more than 180 corporate members.
Search firm Spencer Stuart
consulted on the CEO search with a six-member NIRI team.
NIRI, based in Vienna,
Va., counts 4,400 members across 2,100 public companies
in the U.S.
Nancy Humphries, former
BellSouth VP-IR, resigned the president/CEO post at NIRI
after seven months in early 2007. She followed the 24-year
tenure of Lou Thompson.
WS WINS $1.8M EXTENSION
Weber Shandwick scored
a $1.85M extension from Massachusetts healthcare reform
agency, an extension of its pre-existing one-year $4M PR
WS picked up the marketing
communications work with the Commonwealth Health Insurance
Connector Authority in January 2007 after an RFP process
from the state called for pitches to back its universal
healthcare program, which passed in 2006.
The Authoritys board
voted on the lucrative extension, which runs from Jan. 22
through Oct. 31, at a meeting on Jan. 10.
The Interpublic units
Cambridge office has handled market research, surveys, communications
planning, ads during Red Sox games and on major affiliates,
events, and media relations.
A letter to the Authoritys
board from chief communications officer Joan Fallon recommends
the extension and says the firms work has been excellent
through a year of growth and change.
She says the imposition
of tax penalties under the healthcare program this year
and in the future will trigger public confusion and concern,
fostering the need for advertising and outreach support.
WS won an RFP that went
to 25 agencies last year. It was the only responding firm
not to ask for a commission on media buys.
Edition, January 16, 2008, Page 2
PR COUNCIL BANKROLLS NL FROM
The Council of PR Firms
plans to bankroll a weekly electronic newsletter in conjunction
with Infocom Group, parent company of Bulldog Reporter
and Daily Dog.
Infocom, which is headed
by Emeryville, Calif.-based Jim Sinkinson, is to receive
an $85K payment from the Council under the one-year deal.
The partners are to share
advertising and sponsorship revenues on a 50/50 basis. The
Council claims that it has about $50K in verbal commitments
from would-be sponsors.
The purpose of The
Weekly Buzz is to increase visibility for the
Council and its members among member employees and clients,
current and potential, according to a Council document.
Ray Kotcher, Ketchum CEO
and Council chair, could not be reached. His assistant did
inform ODwyers that Kotcher does not accept
Matt Shaw, VP at the Council,
emailed a statement attributed to Kotcher. It described
the NL as a special purpose publication to give
voice to how PR firms are providingand can continue
to provideever more value to clients particularly
in this complex communication environment.
The statement says content
will be developed by the staffs of Bulldog Reporter and
Council member firms and their clients.
Kathy Cripps, president
of the Council, said the TWB is a way to communicate
more deeply with member firms.
The Council document promises
thought leadership pieces from Council members,
a blog and transactional news from member firms.
An editorial oversight committee is expected to be formed.
TWB will also serve as
a promotional tool for the Council. For instance, the NL
will promote benefits to members of the Council,
such as access to its industry surveys.
The Council report anticipated
either a January or February launch date, but the email
sent by Shaw says the debut will occur mid-March.
G-MAN CHECKS OUT
Former Federal Bureau of Investigation agent Tom Locke
joined BGR Holding on Jan. 16 as managing director.
He is the first significant new hire since the Washington-based
firm re-branded from Barbour Griffith &
Rogers on Dec. 18.
Locke worked at the FBI for 32 years, stepping down as
acting assistant director of the investigation division
He conducted the Bureaus probe of the 1983 American
Embassy bombing in Beirut and played a key role in the FBIs
worldwide investigation of the 9/11 terror attacks.
At BGR, Locke will counsel clients on dealings with the
FBI, Justice Dept., CIA and Treasury Depts.
He also will perform corporate background checks, risk
analysis and due diligence on people and organizations for
SITRICK AIDS SEINFELD SUIT
Sitrick and Company is handling media for author Missy
Chase Lapines legal team as she sues Jerry Seinfeld
and his wife, Jessica, for copyright infringement and defamation.
Lapine charges that Jessica Seinfeld plagiarized Lapines
book The Sneaky Chef, which shows parents how
to hide fruits and vegetables in kids
Jessica Seinfeld penned a similar book, Deceptively
Delicious, a bestseller, last year.
Lapine also accuses Jerry Seinfeld of going on a malicious
campaign against her, including calling her a nut
job and hysterical, according to her New
York-based legal team at Kasowitz, Benson, Torres &
Former New York Times reporter Seth Faison, based
out of New York, and James Bates, ex-Los Angeles Times
biz writer based in L.A., are handling the account at Sitrick.
The suit was filed in Federal District Court in New York
WPP MAKES MOVE ON YANKELOVICH
WPP Group is acquiring Yankelovich Holdings, a top trends
and lifestyle research business.
The 30-year old firm serves clients such as Unilever, Kraft,
Rockefeller Foundation and GlaxoSmithKline.
Based in Chapel Hill, N.C., Yankelovich had revenues of
nearly $18M in `06. It claims assets of almost $10M.
WPPs latest trophy is noted for its Yankelovich MONITOR,
which predicts the forces shaping American attitudes, values,
lifestyles and behaviors and then identifies marketplace
The firm also runs Insights Integration and The Segmentation
Yankelovich will be added to WPPs Henley Centre HeadlightVision
unit, which is part of WPPs Kantar research operation.
Under the deal, Yankelovich will continue to be headed
by J. Walker Smith. Sian Davies leads Henley Centre HeadlightVision.
WPPs expanded research offering includes 145 staffers
in offices in New York, London, Delhi and Mumbai.
The company has plans to open in China.
H&K HANDLES CADWALADER
Hill & Knowlton is spreading news of Cadwalader, Wickersham
& Taft laying off 35 lawyers due to unexpected
and persistent volatility in the financial markets.
The statement stresses that the personnel reductions
were not due to substandard performance.
Talented lawyers who have made significant contributions
to our firm are among those cut from the payroll.
The Wall Street firm also is shifting a number of lawyers
involved in the lackluster capital markets and global finance
practices to more robust areas such as the restructuring
and corporate departments.
CW&T is more than 200 years old. It has offices in
New York, Washington, Charlotte, London and Beijing.
Edition, January 16, 2008, Page 3
NEWSPAPER CHIEF TO RETIRE
Clark-Johnson is retiring as president of Gannetts
newspaper division in May, capping a 40-year career.
assumed the presidency of the 85-member newspaper group
in `05. Earlier, Clark-Johnson headed Gannetts Phoenix
Newspaper group, publisher of the Arizona Republic,
and its Pacific Newspaper Group.
60-year-old Clark-Johnson called the decision to step down
a difficult one. I have been with Gannett for 40 years
through evolution, transformation, good times and bad,
she said in a statement. She plans to relocate to the West
to be closer to family members.
Dubow, CEO of Gannett, said a successor to Clark-Johnson
will be named later. Her term as chairwoman of the Newspaper
Association of America ends in April.
WSJ OPENS UP SITE A BIT
News Corp. is providing
free access to Wall Street Journal editorials, op-eds
and associated video content. Those sites were available
on a paid-only basis prior to Jan. 10.
In making the announcement,
the WSJ said it is delighted to offer our worldwide
readers access to our message of free people and free marketsfor
New Corp. CEO Rupert Murdoch
told a recent investor conference in Australia that a totally
free WSJ was likely. News Corp. closed on the acquisition
of WSJ parent company Dow Jones & Co. in December.
The WSJ website also will
offer free clips from its weekly TV show Journal Editorial
Report, which runs on the Fox News Channel.
CONDE NAST SHUFFLES RANKS
Mitch Fox, Alexandra Golinkin
and Amy Churgin have exited Conde Nast Publications in a
major revamp of the magazine group.
Fox was group president
and publishing director of Golf Digest Group and Conde Nast
Bridal Media Group.
Golinkin was publisher
of Lucky, while Churgin was senior VP of Conde Nast
Media Group overseeing corporate sales.
CEO Chuck Townsend has
expanded responsibilities for a number of key executives.
Tom Florio, VP and publishing
director of Vogue, Mens Vogue and Vogue
Living, is upped to senior VP. He adds Teen Vogue
to his portfolio.
William Wackermann, VP
and publisher of Glamour, adds oversight of Conde
Nast Bridal Media Group. He is now senior VP.
Louis Cona, VP and publisher
of The New Yorker, is promoted to senior VP of the
Conde Nast Media Group. Drew Schutte replaces Cona at TNY.
Gina Sanders, who headed
Teen Vogue, takes over for Golinkin at Lucky.
SUN SETS FOR PUBLIC EDITOR
The Baltimore Sun
has done away with the public editor position with the promotion
of Paul Moore to the deputy managing editor for newsroom
Publisher Tim Ryan told
staffers the paper plans to keep up close interaction with
its readers. We will launch a new blog on baltimoresun.com,
offering readers the opportunity to ask questions and comment
about our coverage, he wrote in a memo.
Moore will moderate the
blog and coordinate response from top editors.
In his new duties, Moore
will supervise news editing, copy and design desk and the
CRAINS NY LAYS OUT GROUND
Crains New York
editor Greg David says the mission of his weekly is to examine
the most important issues affecting the citys businesses
and local economy.
He considers arts
and nonprofit groups to be businesses and we
cover governmental matters and social trends, according
to his annual column spelling out the magazines journalistic
Concerning PR, David says
pros succeed more than others in pitching their ideas
only they know how to interest a reporter in a piece.
He continues: The
best way to get a story in the paper is to approach a beat
reporter (beats are listed on our website; e-mail is preferred).
Reporters are keen to
find out what is about to happen so that they can
write stories for our daily web alerts.
David warns that reporters
are very busy and dont have assistants, so they
usually wont respond unless they think an idea is
He also tells PR people
to stay away from the magazines marketing and ad staffs
because they cant help you place a story in
David welcomes pitches
from all sources. He stresses that advertisers receive no
GARRUBBO JOINS BLOGHER
Gina Garrubbo, a founder
of Terralina, a natural skincare company, has joined BlogHer
as executive VP and will work to position the guide to blogs
by women as a major womens media network.
She has worked with companies
such as Discovery Communicatioins, Oxygen Media and The
Garrubbo also was involved
with the launch of women.com.
BlogHer was launched in
`05 with the mission of creating opportunities to boost
exposure, education, community and economic empowerment
for women who blog.
Racepoint Group does its
WAPO REVAMPS WEBSITE
The Washington Post
has hired the Wonder Factory to create an overhaul of its
Jim Brady, executive editor
told Editor and Publisher the revamp had been in
the works for several months.
The Post launched its
online site in `96. The revamp is expected to be in place
by Election Day.
news continued on next page)
Edition, January 16, 2008, Page 4
DECLARES CLOSED CABLE DEAD
the nations biggest cable TV operator, has joined
with Panasonic to launch a co-branded portable digital video
player with Panasonic. The AnyPlay device will record up
to 60 hours of video and play DVDs and CDs.
can record programming from any cable operators system.
Roberts, CEO of Comcast, declared the era of closed
cable is over and the era of open cable is here. He
unveiled AnyPlay during the Consumer Electronics Show in
also introduced Fancast.com,
an online destination the enables users to watch, manage
and find entertainment content on TV, DVDs, online or in
movie theaters. It is billed as a personalized entertainment
AD INDUSTRY TOPS MEDIA CLOUT
The advertising industry
is set for a golden age, according to Adonis Hoffman, senior
VP at the American Assn. of Advertising Agencies, who penned
an op-ed piece in Broadcasting & Cables Jan. 7
Hoffman contends that
advertising, which has suffered a latent inferiority
complex, is on the rise due to the maturation
of digital, interactive and broadband technologies.
He notes that online spending,
which has already surpassed the amount of ad dollars geared
to radio, will soon top newspaper and magazine spending.
To Hoffman, that means
paid-for consumer content will slowly wither away. The
proliferation of ad-supported networks provides so-much
choice that paid content will have to be highly targeted
or extremely narrow to demand subscriptions, he wrote.
Advertisers, in his view,
could eclipse media as arbiters and developers of
non-news programming content. When consumer choice abounds
and media lack leverage, advertisers can be the kings,
according to Hoffman.
HOLLINGER PROMOTED AT DISCOVERY
Mark Hollinger, who was
president-global business and operations at Discovery Communications,
has been promoted to COO.
He also is in charge of
Discovery Studios, as well as corporate marketing, PR, business
affairs, legal, information technology, and production management.
Hollinger joined Discovery
in 1991 as VP and deputy general counsel.
Discovery CEO David Zaslav
said Hollingers promotion reflects the reality that
he has been running things for a long time.
He called Hollinger the
operational leader of the company.
YOUTUBE FOR EGGHEADS
BigThink, a social site
for people interested in politics, business and public issues,
has launched backed by investors including Peter Thiel,
co-founder of PayPal, former Harvard University president
Larry Summers and TV producer Gary David Goldberg.
The site is the brainchild
of former Charlie Rose staffers Victoria Brown,
33, and Peter Hopkins, 24.
Hopkins told the Jan.
7 New York Times that the site wants to counter the
notion that Americans are stupid, the guiding
philosophy used by many venture capitalists when it comes
to bankrolling Internet companies.
Big Think has compiled
a library of 180 videos of thinkers such as New York Times
columnist Paul Krugman, Virgin Groups Richard Branson,
PBS anchor Jim Lehrer, former Congressman Lee Hamilton and
Presidential contender John McCain.
Hopkins hopes the site
will become a must for people open to hearing
opposing ideas. People should expose themselves to
the counterpoints, he told the NYT.
MICROSOFT FORGES CONTENT DEALS
Microsoft has signed agreements
to receive film and TV programming from Walt Disney Co.,
NBC Universal, Metro-Goldwyn-Mayer and CBS Showtime
Networks unit for its MSN service and Xbox Live.
Chairman Bill Gates made
that announcement during his swan song presentation
at the Consumer Electronics Show in Las Vegas.
The deal better positions
Microsoft to compete against Apples online offerings.
The Redmond, Wash.-based
software giant also unveiled a pact with NBCU covering the
'08 Olympics set for Beijing.
technology will enable the Olympics site to incorporate
more than 3,000 hours of video programming and allow viewers
to customize coverage of the Games.
McGRAW-HILL CUTS 600+ JOBS
that it is cutting three percent of its work force (611
jobs) as the subprime mortgage mess takes a toll on its
Standard & Poors unit.
Moodys, which competes
with S&P in the credit rating business, is also cutting
McGraw-Hill CEO Harold
McGraw said reducing staff is never an easy decision,
but we believe the steps we have taken will strengthen our
He believes the company
is well-positioned for long-term growth in the knowledge-based
The company is taking
a $43.7M pre-tax fourth-quarter `07 charge to cover employee
The S&P-led financial
services sector accounts for $18.8M of that employee expense.
is taking a $16.3M charge as it moves to better address
new and existing revenue streams for textbooks and facilitate
its strategic shift toward increased investments in digital
and custom products.
An article last week (1/9) about Fox Business News
slow start incorrectly reported that CEO Roger Ailes had
boasted about burying CNBC. An FBN staffer said Ailes never
made such a claim nor did he make any ratings predictions.
Edition, January 16,
2008, Page 5
OF PR FIRMS
LOVALLO EYE CAPITAL MARKETS PR
veterans Tom Reno and John Lovallo have formed Stamford,
Conn.-based Solebury Communications, a communications firm
aligned with investment bank Solebury Capital Group.
and Lovallo worked together at Makovsky & Co. earlier
in their careers.
practice areas include corporate comms., IR and capital
most recently headed Ogilvy PR Worldwide's corporate practice
and previously held top posts at Hill & Knowlton, GCI
Group and Citigate. Lovallo, a veteran of Ogilvy and Weber
Shandwick, recently headed his own firm.
Sheriff, CEO of Solebury Capital, said his firm backed the
new unit because it saw a client need for communications
with a deep understanding of capital markets. He said Solebury
had been looking for more than a year for the right partners.
said the firm plans to have a mix of shared and independent
clients. Its own clients include Wavecom, Lend America
and Team Health, and Reno said he and his partner are in
discussion with a number of Solebury Capitals clients.
said being part of an investment bank gives his firm insight
and access that he thinks independent firms will have a
hard time matching. We not only have access to all
of the research tools that bank uses, but the bankers themselves,
he said. Our missions are also surprisingly similar
to manage risk and grow shareholder value
so the businesses are naturally synergistic. Info:
KEKST HANDLES ZAGAT DEAL SEARCH
Kekst and Company is handling
the announcement that Zagat Survey is pursuing a possible
Kekst partners Caroline
Gentile and Wendi Kopsick are guiding news of the search
for a deal.
Zagat has tapped Goldman,
Sachs & Co. to find strategic opportunities
for the company which could come in the form of a joint
venture or sale.
The company sold 5.5 million
guides and counts 1.5M registered users on its website.
Tim and Nina Zagat, who
founded the company in 1979, said in a statement released
by Kekst that 2007 was the companys best year
SV PILOTS CNET TAKEOVER BID
George Sards Sard
Verbinnen & Co. is advising Jana Partners, which is
spearheading an investment group out to gain control of
The Jana-led consortium
currently controls an eight percent voting stake in CNET,
and wants to elect seven reps to an expanded 13-member CNET
Barry Rosenstein, managing
partner at Jana, called CNET an underperforming company.
He aims to increase shareholder value by building
on its top-notch editorial talent and premier Internet assets.
CNET shares, according
to Janas statement, rose less than one percent in
`07. That compares to a 10 rise in the NASDAQ Index.
Magrino Agency, New York/Millennium Partners Sports
Club Management, as AOR for the company and its six health
clubs under the Sports Club/LA and Reebok Sports Club/NY
brands. SMA has also picked up Reem Acra, a luxury eveningwear
and bridal designer, for U.S. PR, branding and special event
& Associates, New York/Ascendia Brands, health
and beauty products, as AOR for PR. Sister firm Hillman
& Partners picked up AOR duties for advertising and
Klores Communications, New York/FEARnet, advertising-supported
horror content network, for PR focused on pop culture media
in the first half of 2008.
Strategic Communications, New York/Titan Worldwide,
outdoor advertising sales, as AOR for PR to gain recognition
in current and new geographic markets, as well as new product
and services support.
Selvage & Lee, New York/Match.com,
as AOR for the online dating site and sister site, Chemistry.com.
SMR, New York/Active Response Group, direct response
services, as AOR for PR.
Brod PR, New York/Tasti D-Lite, frozen desserts,
as AOR for PR, including expansion, new product launches,
and celebrity programs.
Communications, Stamford, Comm./Society for Biomolecular
Sciences, for PR for its international annual meeting and
media relations support for membership activities.
Zimmerman Agency, Tallahassee/Florida Dept. of Health,
for its $17M tobacco prevention account following a review.
About $1M of the $17M is for PR with the rest allotted to
advertising and interactive work.
Jacksonville, Fla./Vizergy, international hotel Internet
marketing provider, as AOR for PR.
Sacramento/PCBC, regional homebuilders trade show,
for marketing and PR for the brand, conference and its exhibitors.
The California Building Industry Assn. presents PCBC.
& Cowan, Los Angeles/College Tonight, for traditional
and social media to support the national roll-out of collegetonight.com,
a social networking portal for college students with a .edu
Los Angeles/Sheraton Universal, which is undergoing a $30M
renovation; Tutto Tutti, Melrose Ave. frozen yogurt shop,
and Veroli Foods, Dallas-based Italian food company.
Marketing Communications, London/
Reside International, booking agent for serviced apartments
and hotel rooms, for PR for the launch of its website for
the lesbian, gay, bisexual and transgender sector, www.PlanItGay.com.
Mulburry is handling media relations in the U.K., U.S.,
France, Germany, Spain and the Netherlands.
Edition, January 16, 2008, Page 6
EXPANDS THROUGH IMS GRAB
has acquired International Media Services Companies, a newswire,
clipping and monitoring company focused on emerging markets
in Asia and Latin America.
deal adds two offices each in China and Brazil, as well
as a Miami outpost to Toronto-based Marketwire, which said
it now has 17 offices across four continents.
president and CEO Michael Nowlan noted the importance of
Asian and Latin American markets for the companys
North American and European clients.
deal also gives MW a stake in IMS Communique-se, a
media database and distribution company based in Brazil,
and multi-year distribution pacts with the Chinese Government
and Asian news agencies. IMS was previously aligned with
Business Wire in China.
Botero, who heads IMS, joins Marketwire as vice president,
emerging markets, reporting to Nowlan. Financial terms of
the deal were not released.
merged with CCNMatthews in 2006.
BW INKS DEAL FOR CANADA REACH
Business Wire signed a
distribution agreement with CanWest MediaWorks Publications,
a Canadian media company which includes CanWest News Service
and reach in print, broadcast and online outlets in Canada.
BW releases are sent over
CNS QuickWire and hosted online at the Financial
Post and CWs other newspaper sites. Canada.com
will also link to releases.
CWs other outlets
include a TV division and news outlets like National
Post, The Montreal Gazette and Ottawa Citizen.
CUSTOM PUBLISHERS PLAN FIRST
The Custom Publishing
Council will host its first custom content conference in
New Orleans March 9-11. The event is called Content
08: Re-thinking Branded Content in the Age of Engagement.
More than 100 executives
are expected for panel discussions, speeches and networking
events. Topics to be covered are social networking, blogs
and web technology, research, brand design, behavior modification
Among the slate of speakers
are Joseph Plummer, chief research officer for the Advertising
Research Foundation and Kenneth Neher, senior manager of
interactive and relationship marketing for GlaxoSmithKline
a broadcast PR and video producation shop in Newton, Mass.,
has promoted four-year veteran Marty DeLoreto to sales manager.
Chris Temper, former associate director of media development
at New England Research Institutes, has joined as an A/E.
Capital Chapter will have its 2008 opening leadership
rally and kick-off board meeting at the DAR Memorial Continental
Hall in D.C. Event is free, registration is required. Info:
Dauer, senior VP of marketing and communications
at insurance broker Marsh, to Duff & Phelps Corp., New
York, as managing director and chief marketing and communications
officer. He was previously director of financial communiations
for Tyco International in the aftermath of its 2004 executive
Dowd, marketing associate at MFS Investment Management,
to BackBay Communications, Boston, as an A/E. Her accounts
include the Association for Corporate Growth and StarCompliance.
Gillespie, executive VP, chief marketing officer,
GMAC Residential, to Radian Group, Philadelphia, as senior
VP of corporate communications and marketing. Mona Zeehandelaar,
who held the post and headed investor relations, has left
for a senior post at Towers Perrin. Radian is conducting
a search to fill to IR post.
Clarke, senior communications associate in Eli Lilly
and Companys global product comms. unit, to Rolls-Royce,
Indianapolis, as senior manager of corporate comms. for
its Defense North America division. He was previously comms.
and operations manager for Ford Motor Company.
McEwen, who has more than a quarter century of PR
experience, is the new PR director at full-services independent
ad agency Nicholson Kovac in Kansas City. His resume includes
key positions at Fleishman-Hillard, Burson-Marsteller, Hill
& Knowlton and Weber Shandwick. Prior to his PR career,
McEwen reported for the Associated Press in Arizona and
Paleothodoros, a 10-year veteran of GolinHarris who
worked on the Florida Dept. of Citrus and General Mills,
to Ogilvy PR Worldwide, Chicago, as a senior VP overseeing
consumer food marketing accounts.
Tovar, director of external communications for the
Home Builders Association in the Dallas area, to mundayMorning,
Dallas, as VP and head of its PR practice. He was previously
with Fleishman-Hillard, Cohn & Wolfe and Connors Communications.
Henson to senior VP in GolinHarris corporate
practice, based in New York. He was previously comms. director
at the National Security and Natural Resources News Service
in Washington, D.C. He was also a legislative and comms.
aide to Sen. Carol Moseley-Braun (D-Ill.).
Kouba to VP, corporate communications, Wyeth, Madison,
N.J. Kouba, 44, joined in September 2006 after serving as
VP of comms., technical operations and product supply at
the drug maker.
Kiga to VP, state and local government relations
and global corporate citizen for Boeing in the Northwest
region. He is based in Seattle and was formerly director
of corporate and govt relations for Russell Investments.
Wright to VP, McGinn MS&L, Arlington, Va. She
joined in 2001 from Ogilvy as an A/D.
Edition, January 16, 2008, Page 7
USA OFFERS PUBLICITY FOR STOCK
that need publicity and marketing but dont have the
funds for it and dont mind paying in stock are being
targeted by Media4Equity, a unit of News USA, Falls Church,
Va., headed by Rick Smith.
of one of the deals are in an SEC filing Dec. 30, 2005,
by Global Food Technologies, Hanford, Calif.
valued at $4.45 million is to be given in return for media
placements aimed at 10,000 newspapers and 6,000 radio stations
and whose value is being placed at $54 million.
contract includes an initial payment of $50,000 in cash.
Food is marketing a system aimed at improving food
processing methods and food safety results. Its inspectors
and equipment would monitor production and distribution
of food with the aim of eliminating contaminants.
Media Fund is named in the SEC filing as the recipient of
the stock and cash and is described as being owned by News
USA, whose beneficial owner is Rick Smith.
Don Rose, CEO of GMF, says that the firm is now owned separately
from News USA.
Media Fund, News USA Split
and News USA split late last year after News USA sued Global
Media Fund for $386,389, claiming that GMF had cashed out
stock and had failed to pay News USA.
action was settled on Dec. 7, 2007 in the U.S. District
Court, Virginia, with all claims and counterclaims dismissed.
Smith and Rose expressed satisfaction with the settlement.
continues to provide services for companies in return for
stock but says that most of its services are in TV commercials,
website creation, and production of logos and brochures,
and other forms of marketing.
all of GMFs deals are for stock. Rose says the firm
currently has 10-12 clients. GMF was founded in 2004. Rose
has a 20-year background in business development, technology
Smith and Rose say their technique allows undercapitalized
start-ups or even established companies to market themselves
without causing financial strain.
provide publicity to 10,000 newspapers and 6,000 radio stations,
among other services.
founded News Canada in 1980 and opened News USA in 1990.
His firm says it has worked for more than 3,000 companies
and government offices.
Is Key Part of GFT Marketing
Food Technologies SEC filing says that the articles
and radio spots that are to be produced are a material
part of our proposed marketing plan (and) are to be distributed
to over 10,000 newspapers and 6,000 radio stations.
Media, says the document, agreed to produce and distribute
$54 million worth of nationally-syndicated newspaper and/or
radio features covering our proprietary products and services
and their commercial launch into the food safety industry.
these services, Global Media is given the right to receive
$2.2 million in shares of restricted stock based on a value
of $4.50 a share (for a total of 488,888 shares), with such
shares having piggy-back registration rights under the registration
statement covering the offering.
Media was also to get $50,000 in cash and the right to receive
$2.25M in shares of restricted stock payable over a three-year
period and having piggy-back registration rights for a subsequent
Foods SEC filing said that, To date, we have
not generated any revenues and we have incurred accumulated
losses of $18,520,918 and negative operating cash flows
of $15,553,358. It also noted that the company has
raised substantial equity capital to fund the development
of the BEST Processing System (trademark).
system, it said, is now fully developed and ready
for market introduction.
PM TAPS BRUNSWICK CHIEF
Prime Minister Gordon Brown, who has suffered a number of
political setbacks, has hired Brunswick Group CEO Stephen
Carter as top spokesperson.
London Times reported that Carter is charged with
presenting Brown as a leader of substance.
CEO of Brunswick, a master in the dark arts of spin,
Carter has spent much time soothing the egos of chief
executives and helping them how to disclose the best and
often worst news, reported the Times.
which is Londons biggest financial firm, has counseled
heavyweights such as Pearson, BA, Burberry, Reed Elsevier
and FTSE 100.
will be in charge of PR, political strategy and research.
He will attend Cabinet meetings and report directly to Brown.
role will be similar to that of Alastair Campbell, who shaped
the image of former PM Tony Blair.
appointment has drawn derision from members of the rival
Conservatives. Caroline Spelman, Tory chairman, said Brown
should be hiring staff to deliver on his promises,
not another chief spin-doctor to put more gloss on the failings
of his Government.
COVERS UP NAKED COWBOY
Public Relations, on behalf of Weatherproof Garment Co.,
arranged to supply a lifetime of cold weather apparel to
the Naked Cowboy, a Times Square icon who plays
his guitar while attired in white briefs only.
Stollmack, founder of WGC, conducted an intervention
Jan. 7 in which he slapped a coat on the Naked Cowboy, a
New Jersey resident who pulls in over $100K a-year in contributions
according to 5Ws Alexis Wallsh, has been extremely
concerned for years about the Naked Cowboys
health and well-being.
urged the Naked Cowboy to don Weatherproofs gear during
the winter seasonthough that would cut into his business
of taking photos with smiling tourists.
is somewhat fanatical about bundling up. Wallsh says he
would put a coat on the Statue of Liberty if he could.
Edition, January 16, 2008,
Clinton's win in New Hampshire last week
caught pollsters and us by surprise. Common view is that
her sudden tears washed her to victory.
took a much bigger percentage of the female vote than Barack
allegedly liberal press has been fawning over Obama and
other male candidates while sticking the needle into Clinton
whenever possible. This has angered many women who feel
it's "payback time."
Winfrey ducked the last four days of the N.H. primary because
women deluged her website with complaints for deserting
a woman (Clinton) in favor of a man (Obama).
analyst Kirsten Powers says Clinton is blasted whenever
she "raises her voice" but candidate John McCain,
"whose temper is famous," gets a pass.
meanwhile, has "suffered endless commentary about her
and when she lightened up a bit in interviews,
the media were quick to spin it into a negative," said
getting a pass is Rudy Giuliani, whose "bizarre laugh"
when hit with a tough question, is well known to the press
corps. Clinton was ragged for days about her ambiguous comment
on drivers' licenses for illegal immigrants but "Obama
gave essentially the same answer and reporters yawned,"
Clinton was accused of taking one "planted" question
at a conference, she was then portrayed as unable to handle
"unscripted events" even though on most days she
takes "endless questions from voters," added Powers.
commentator would like to see the press concentrate more
on Clinton's health plan and less on "her laugh."
publicity-for-stock programs of News USA and Global Media
Fund (page 2)
reminded us of Ben Sonnenberg's use of this technique to
become rich in the 1950s.
a dominant PR personality in the 1940s, '50s, and 60s, lent
$300 to Margaret Rudkin of Norwalk, Conn., in 1930 so she
could buy a bigger oven to bake her homemade bread. She
starting doing that because her son had asthma and her doctor
said commercial breads were a factor.
liked the bread and soon she was selling to local stores.
In return for advice and publicity (which included the Reader's
Digest, Ladies' Home Journal and McCall's),
Sonnenberg got a one-third interest in what became Pepperidge
went from $20 a week to more than $50M a year. When the
company was sold to General Foods in 1958 for $28M, Sonnenberg
got $9M in stock and cash.
showed biographer Isadore Barmash a list of similar deals
but called Pepperidge "the crown jewel in my portfolio."
He told Barmash he got particular satisfaction out of sharing
in the "capital appreciation" of clients.
National Investor Relations Institute's code of ethics allows
both inside and outside IR counselors to hold stock but
cautions that the stock must be registered on SEC Forms
S-1 or S-3. The latter is only available to public companies
that have filed at least one Form 10-K annual report and
have a market float of at least $74M.
also cautions that holding stock makes an IR person an "insider"
and trades in the stock must be cleared with the client
NIRI code says IR services of consultants "must not
have even the appearance of being promotional in nature."
pros are to "exercise independent professional judgment."
Council of PR Firms' $85,000 deal for an e-mail NL
by Infocom, publisher of Bulldog Reporter and the
Daily 'Dog (page 2) should not be happening.
which gets most of its dues from conglomerate-owned PR firms
and which is always headed by a conglomerate PR person,
should not be doing business deals with PR media that are
also covering the Council.
which spent more than $100K on ads in PR Week over
the past five years while buying virtually no ads in any
other PR media, is repeating its sin of favoritism.
charter calls for it to promote the entire PR counseling
industry. Its actions should be the epitome of openness,
fairness and even-handedness.
the conglomerate-owned PR firms stopped reporting numbers
in 2002, CPRF should have continued to collect them for
the independents instead of halting this.
towards the conglomerates is one reason CPRF membership
is around 100 in its tenth year when it was once as high
as 132. Nearly 50 firms have quit including such big independents
as Edelman and Ruder Finn.
Society's old code said PR people were not to do anything
that tended to "corrupt the integrity of the channels
Committee to Protect Journalists, New York, which tracks
the fatalities and persecutions of journalists worldwide,
lists 31 organizations that have given it from $1,000 to
PR groups are on the list. Most donors are media such as
Bloomberg, AP, Knight Foundation, Time-Warner, Los Angeles
Times, etc. Corporate givers include Citigroup; Ford;
Goldman, Sachs; Sony and UBS.
PR people depend at least as much on the media as vice versa,
it would be a good gesture for one or more PR groups to
get on this list (especially considering the uses to which
the PR groups spend tens of thousands and even hundreds
of thousands of dollars yearly).
total lack of interest by PR groups in the journalists who
are hunted down and murdered each year is a blot on the
image of PR.
memberships are as low as $45 yearly, which includes a twice-yearly
magazine and an e-NL. CPJ.org.