The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, January 23, 2008, Page 1
REVIEWS DAIRY PR ACCOUNT
Washington Dairy Products Commission has issued an RFP to
develop and run its planned Dairy Trust Initiative,
a reputation management program for the states dairy
products are a $675M business in the Evergreen State, which
is the No. 10 dairy producer in the U.S.
campaign has three goals: renew and enhance trust between
dairy farmers and the public; strengthen public trust in
the quality, safety and value of dairy products, and boost
perception of dairy farm families as contributing to quality
of community life.
budget figure was not released but the WDPC says compensation
will be in line with industry standards.
WDPC currently works with Seattle-based DeLaunay Marketing
Communications for PR. A separate RFP is in the proposal
review stage for its advertising and media buying account.
resulting contract will run from March 24 through Dec. 31,
2010. Blair Thompson ([email protected])
is point of contact. Proposals are due Feb. 1.
RFP can be downloaded from WDPCs website, havemilk.com.
WEINER EXITS KETCHUM
Mark Weiner has resigned
as senior VP-global research director at Ketchum, following
an eight-month stint. He joined the Omnicom unit after exiting
the presidency of Delahaye, which is now a part of Cision.
Weiner told ODwyers
that he plans to pursue entrepreneurial opportunities in
PR, communications research and corporate reputation.
He founded Medialink PR
Research in `94, an entity that acquired The Delahaye Group
five years later and took on the Delahaye name.
David Rockland remains
managing director of Ketchum Global Research Network.
Via a statement, Rockland
expressed appreciation for Weiners thought leadership,
innovation and business development skills. He also
respects Weiners desire to pursue leadership
opportunities outside the agency. Weiner will remain
at Ketchum through the end of this month to assist in the
He wrote Unleashing
the Power of PR: A Contrarians Guide to Marketing
and Communication, a book published by John Wiley
& Sons in `06.
Weiner can be reached
at 203-414-8482 and [email protected].
EDELMAN HEADS DOWNTOWN
Edelman is moving its
New York headquarters from the bustling tourist-clogged
Times Square area to the more tranquil lower Manhattan when
its lease expires in 09, Matt Harrington, president
of the firms eastern region, told ODwyers.
The move will bring Edelmans
staffers closer together as they are currently spread over
11 floors at 1500 Broadway.
We are moving into
four bigger floors, noted Harrington.
Edelman has a 16-year
lease on the 420 Hudson St. property, which is a 77-year-old
building undergoing a $25M rehab that features a rooftop
The West Village area
is becoming something of a communications hub.
Harrington noted that
Edelman will be a neighbor to Saatchi & Saatchi and
Getty Images is just across the street.
Edelman will be a co-tenant
with ad agency Lowe & Partners, which is moving into
the 15-story building in June.
Edelman is a pioneer of
the new Times Square. It moved into its current
NYC headquarters in `89.
PHILBIN REBOUNDS FROM FEMA
John Pat Philbin,
the former Federal Emergency Management Agency PA director
who took the heat for its phony press conference, is now
senior VP at Pier Systems.
Pier, which stands for
public information emergency response, was created following
a 2000 pipeline disaster in the Midwest. Its offerings deliver
media, stakeholder and public information during a crisis.
Philbin became familiar
with Pier while handling the Coast Guards public affairs
efforts. He told ODwyers that had FEMA used
Piers communications management systems the ill-fated
press conference about the California wildfires would not
Gerald Baron, Pier founder,
has known Philbin since his Coast Guard duty.
He studied the press conference
situation closely, and knows that it is not in character
for Philbin to be deceptive or to try to pull a fast one
on the media or the public.
Baron blames planning
errors for the FEMA press conference debacle.
He believes Philbin paid
a very high price by media that mischaracterized the
errors and superiors who did not demonstrate
the same level of leadership, professionalism and personal
courage that Pat did.
Edition, January 23, 2008, Page 2
SEEKS MULTICULTURAL TRAVEL FIRM
tourism entity is on the hunt for a firm to handle multicultural
travel and tourism PR and marketing as African Americans
and Hispanics represent a larger segment of its travel volume.
Buckeye State's Dept. of Development, Division of Travel
and Tourism issued an RFP on Jan. 15 for a two-year assignment
budgeted at $900K. That includes "aggressive"
PR, e-marketing, advertising and partnerships.
state cites data indicating Hispanic travel increased 20
percent from 2000-02, while African American travel rose
four percent. That compares with a two percent rise for
particular focus of the effort will be Pennsylvania, Kentucky,
West Virginia, Indiana and Michigan.
Mortine handles the state's main travel and tourism PR account,
which it defended in an October review.
is a $33 billion industry for Ohio employing 550K people.
are due Feb. 13. The RFP can be downloaded via the state's
procurement site, procure.ohio.gov/proc/searchProcOpps.asp.
DAME LOOKS FOR PR HEAD
University of Notre Dame will soon launch a national search
for a PR head following its announcement that Hilary Crnkovich
plans to step down as VP-PA & communications on Aug.
plans to relocate from South Bend (Ind.) to Chicago to be
closer to her family.
joined ND in `05 after serving three years as managing director
of Burson-Marsteller's brand practice in Chicago.
she was a partner in Designkitchen, a web design site, and
worked at Earle Palmer Brown Cos.
credits Crnkovich with handling the inauguration of Rev.
John Jenkins, launching a major fund-raising drive, arranging
a tribute in Washington, D.C., for ND president emeritus
Rev. Theodore Hesburgh and creating a more robust web presence
for the school.
TAKES PA POST AT NAVIGATORS
Cheney, daughter of Vice President Dick Cheney, has left
AOL for a communications post at public affairs firm Navigators
in Washington, D.C.
takes on a VP role in Navigators' strategic communications
unit. She had been VP for standards and practices at AOL,
handling issues like Internet privacy and child safety.
She was also chief of staff for AOL vice chairman Ted Leonsis
and played a key role in the 2004 Bush-Cheney campaign.
will be working with principals like Mike Murphy, former
political strategist for Govs. Mitt Romney and Arnold Schwarzenegger,
former Ruder Finn exec and Dick Cheney aide Ron Christie,
and Todd Harris, former spokesman and top PR aide to Schwarzenegger.
previously worked in issues management and corporate responsibility
at Coors, where she was corporate relations manager for
the gay and lesbian community.
which has worked with BellSouth, Pfizer and managed the
Schwarzenegger for Governor campaign, has operations in
D.C., Sacramento, Los Angeles and Tallahassee.
QUAKE INSURER SEEKS PR FIRM
public-private entity set up to provide earthquake insurance
for California residents following the catastrophic 1994
Northridge quake is looking for an outside PR firm.
California Earthquake Authority, based in Sacramento, has
issued an RFQ for PR and marketing help with tasks like
crisis communications services, development of news releases
and fact sheets, web design, public affairs and news conference
firm within 100 miles of Sacramento is preferred, but not
mandatory. Proposals are due March 7 (questions by Feb.
15). The RFQ has been posted on CEA's website, earthquakeauthority.com.
CEA is funded mostly by private insurance companies and
was established when many insurance companies stopped covering
or limited coverage for California homeowners following
the 6.7-magnitude '94 quake. The entity allows the insurers
to meet a state law to provide quake insurance without covering
non-essential property like swimming pools.
SAILS WITH CIRCLE LINE
Line Sightseeing Cruises, a New York City institution, has
selected Quinn & Co to handle PR. "We officially
began Jan. 15," John Frazier, executive VP, at Q&C,
Line began a review of its PR in October. The account had
been handled by Danika Communications in Greenwich, Conn.
RFP called for media relations, communications and developing
creative ways to promote the CL brand in a "changing
environment" with "various challenges and opportunities."
Line has been plying the waters around Manhattan since 1945.
EXPANDS D.C. PRESENCE
Worldwide, the embattled private security firm, has hired
Womble Carlyle Sandridge & Rice as its D.C. representative
for contracting and acquisition issues. Its team includes
Jimmy Broughton, chief of staff to former Senator Jesse
Helms; Mark Harkins, ex-aide to Rep Brad Miller and Kevin
Jones, a legislative assistant to U.S. Treasury Secretary
has more than 500 staffers. It was established in Blackwater's
home state of North Carolina in 1876.
which was involved in the shooting of 17 Iraqi civilians
in September, faces new scrutiny as the Associated Press
reported Jan. 12 that the company immediately repainted
its trucks after that incident.
painting destroyed evidence, according to the AP, and hindered
a Justice Dept. probe of the shooting.
Tyrrell, Blackwater's spokesperson, said the repairs "would
have been at the U.S. Government's direction."
Edition, January 23, 2008, Page 3
RE-EMERGES ON THE MEDIA SCENE
Raines, former New York Times executive editor who
was a casualty of the Jayson Blair scandal, has joined Conde
Nasts Portfolio as a media columnist.
first column is slated for March, and will deal with coverage
of the Presidential campaign.
a 25-year veteran of the Times, took the exec editor post
just prior to Sept. 11. He also served as Washington bureau
chief and editor of the papers editorial page.
'03, Raines was forced out of his job along with Gerald
Boyd, managing editor of the Times, following news that
Blair had written a series of fabrications.
says he will write about the Times, while at Portfolio,
but promises that he is not out to settle any old scores.
says it would be awkward to avoid coverage of
the Times because of its role as a media institution.
TO OPEN TV NETWORK
Winfrey is to launch OWN: The Oprah Winfrey Network
in `09 in a venture inked with Discovery Communications.
will debut in more than 70M homes, replacing Discoverys
will serve as chair of the network, which will be 50/50
owned by her production company Harpo and Discovery. She
will have editorial control over the venture and be responsible
for branding, programming and creative vision.
will be tied into Oprah.com, a site that offers advice,
interactive workshops, inspirational stories, books and
features. It attracts more than six million viewers a month.
has begun a search for a CEO to oversee day-by-day activities.
The network will launch without Winfreys syndicated
talk show that has been sold to stations through `11.
has 1.5B viewers in 170 countries.
TO HEAD WASH TIMES
Solomon, a national investigative reporter for the Washington
Post, has joined the Washington Times as executive
editor. He succeeds Wesley Pruden, who is retiring after
25 years with the Times, including 16 as editor-in-chief.
McDevitt, president of the Times, called the appointment
a step forward for the conservative paper.
will continue to write his Pruden on Politics
said we would last six weeks, said Pruden, and now,
a quarter of a century later, we're strong, brighter, bolder
than ever and the newspaper is embarked on great change.
Pruden noted Solomon comes from the Times archrival.
was director of multimedia investigative reporting, assistant
bureau chief, news editor and a reporter for the Associated
Press in Washington.
Times said an extensive nationwide search resulted in the
appointment of Solomon from among several excellent finalist
INTL PUTS PAPERS ON BLOCK
International, which bills itself as the worlds
largest global newspaper, is reportedly putting its
Metro New York, Metro Boston and Metro
Philadelphia up for sale.
media combine launched a strategic review of its holdings
in October. The Boston Globe reports that potential
buyers have looked at each of the papers.
group has lost more than $10.5M during the past year, according
to filings of MI, which publishes free dailies targeted
at young people in more than 20 nations.
New York Times Co. owns a 49 percent in Metro Boston, which
suffered a 10K circulation dip to 170K over the past year.
NYTC purchased the Boston paper with the idea of cross-promotion.
It owns the Boston Globe.
Group does IR for MI.
TAKES ON MORE
Seymour, editor-in-chief of Marie Claire, has been
named editor-in-chief of Meredith Corporations More
magazine, effective January 22. The 10-year-old 1.2M circulation
lifestyle mag targets women over 40.
takes over for Peggy Northrop, who left the EIC post in
was previously editor-in-chief of Redbook, editor-in-chief
of YM, beauty director for Glamour magazine,
and contributing editor, Vogue.
SAYS SORRY FOR NOOSE COVER
apologized on Jan. 19 for putting a noose on its cover to
illustrate the controversy triggered by Golf Channel broadcaster
Kelly Tilghman, who suggested the only way to stop Tiger
Woods is to lynch him in a back alley.
during the Mercedes-Benz Championship, that remark resulted
in a two-week suspension for Tilghman.
devoted four pages to the Tilghman/Golf Channel affair.
magazine is sorry for the noose cover after it received
negative reaction from consumers, subscribers and advertisers
across the country, William Kupper, president of GW
parent Turnstile Publishing, said in a statement.
continued: We were trying to convey the controversial
issue with a strong and provocative graphic image.
said it is now obvious that the overall reaction to
our cover deeply offended many people. For that, we are
Seanor, editor of GW, has been replaced by Jeff Babineau.
He is a nine-year GW veteran.
said the magazine has a job ahead of us to re-earn
the trust and confidence of many loyal readers. His
wish: one regretful error does not erase more than
30 years of service weve dedicated to this industry.
news continued on next page)
Edition, January 23, 2008, Page 4
Dilenschneider Group is supporting the Jan. 21 launch of
Internet TV channel HotNewz.TV,
Phillip Anastos, CEO of the venture geared to the 18-to-26
largely college demographic, told ODwyers via
promises to deliver news that the worlds 119M college
students can use, plus information from the worlds of entertainment
will feature experts offering advice on topics such as career
planning, job opportunities, dating, relationships and life
is CEO of Anastos Interactive Media and the son of New York
Fox 5 news anchor Ernie Anastos. He worked seven years at
Trump Organization, handling sales and marketing before
establishing AIM. The senior Anastos is a director at AIM,
producer of HotNewz.
PR veteran Alan Weiss is AIMs president and programming
chief for HotNewz.
Alan Weiss Productions syndicates Teen/Kids News,
which airs on more than 220 TV stations.
BOOSTS VIDEO OFFERINGS
launched a broadband initiative to produce 30 original videos
per day. CNNMoney.com's
homepage has been redesigned with an embedded video player.
Shar, general manager of CNNMoney, said the site will "leverage
the power" of sister publications like Fortune,
Money, and FSB: Fortune.
content includes daily segments, weekly shows, monthly programming,
and annual specials headed by executive producer Caleb Silver,
and a team of producers and reporters.
segments include business updates by Poppy Harlow, reporting
live from the CNNMoney newsroom; stock analysis; commentary,
and "Street Life," featuring Fortune managing
editor Andy Serwer discussing story-making headlines.
been promoted to VP, consumer marketing, for Condé
has been with the company for more than 20 years and continues
to oversee all consumer marketing efforts for Vogue,
Men's Vogue, Architectural Digest, Cookie,
and Condé Nast Portfolio.
joined as subscription promotions manager in 1986.
18-year veteran of Crain Communications, has been named
corporate director of content overseeing the companys
content management system and directing information and
data sharing across its titles. She was previously assistant
managing editor/data services for Automotive News
and director of Crains Detroit corporate information
has added Tim
Egan and Olivia
its opinion section. Egan is an 18-year Times veteran based
on the West Coast. He pens Outposts every Thursday
about environment, economic and political issues. Judson,
an evolutionary biologist and author, pens The Wild
Side, which appears Wednesdays and covers evolutionary
occasional contributor to NYTimes.com,
is now writing By Design, a column on design
appearing on the second Tuesday of each month.
founding editor-in-chief of Center Console Angler
magazine, has returned to Salt Water Sportsman as
editor-in-chief. He began his career at SWS in 1992 rising
to senior editor. Bonnier owns SWS.
of Marketing News, has joined Meatingplace
as editor of the monthly magazine and a contributor to meatingplace.com,
both covering the meat and poultry industries. She was was
previously an editor and reporter for Crains Chicago
CEO of rich media company PointRoll, Inc., has been named
senior VP and chief digital officer for Gannett Co. responsible
for expanding and enriching the companys global digital
operations. PointRoll is a subsidiary of Gannett.
was previously senior VP and GM of the global tech solutions
unit of DoubleClick.
also promoted Jack Williams president of Gannett Digital
Ventures to oversee Gannetts portfolio of online classified
companies and other businesses.
has been named publisher of the International Herald
Tribune to succeed Michael Golden, who continues as
The New York Times Company's vice chairman.
was named executive vice president of the IHT in 2006 after
serving as vice president/commercial director and as advertising
director since joining the IHT in 1998.
he was the U.K. ad director of the Financial Times.
has renewed its sponsorship of PBS Nightly Business
Report through 2011. As a sponsor, FTI gets two 15-second
spots (at the beginning and end of the program), which appear
on the broadcast TV and Internet streaming versions of the
relationship is the second longest national sponsorship
accepting applications for this year's annual Inc. 5000
list of America's fastest-growing private companies.
be eligible, companies must be U.S.-based, privately held,
for profit, independent, and have been generating revenue
since Jan. 7, 2004 at the latest. Companies are ranked by
percentage revenue growth from 2004 through 2007.
Deadline is April 30.
Edition, January 23,
2008, Page 5
OF PR FIRMS
Communications handled the Jan. 17 launch of a rebranding
campaign for the United Negro College Fund.
64-year-old group, which has raised more than $2.8B, is
now known as UNCF. The step was made to update the groups
image for todays African Americans.
Lomax CEO of UNCF said the rebranding aims to attract
new donors, reinforce our relevance and appeal to a broader
base of public support.
is retaining its iconic A mind is a terrible thing
to waste advertising tagline.
Associates, a unit of WPP Groups Young & Rubicam,
created the UNCF logo. It is receiving PR support from WPP
sister firm, Cohn & Wolfe.
WORKS EMI CUTBACKS
is working for private equity company Terra Firma Capital
Partners, owner of record company giant EMI Group, which
announced plans last week to lay off up to 2,000 workers
and slash marketing outlays in an effort to deal with rapidly
declining CD sales. Album sales dropped 15 percent in `07.
chairman Guy Hands says the restructuring plan of its recorded
music division is being carried out following an intense
three-month consultation review following TFCPs
$6B acquisition of his company last year.
promised to form a partnership with artists to help them
monetize the value of their work by opening new income
streams such as enhanced digital services and corporate
restructuring program will be implemented over the next
six months and cost about $600M.
noted that the entire music industry is struggling
to respond to the challenges posed by a digital environment.
Consultancy handles EMI.
REGAN EXPANDS NEW YORK OFFICE
Bostons biggest PR firm, which opened a New York office
last April headed by Nicole Glor, VP/director of TV relations,
has added two staffers to its office in the Fisk Bldg.,
250 W. 57th st.
Joining are Erin
Tracy, former staffer at Regan who has recently been PR
director, InterContinental Boston, and Marzi Alavi, account
manager at Regan Boston. Tracy becomes team leader and Alavi
is promoted to senior account manager.
Glor, who is also
general manager and national media director, works on new
business and national media pitches for the six Regan offices
on the East Coast. The other offices are in Cape Cod, Providence,
Hartford, and Jupiter, Fla.
Tracy, who has a
background in the hospitality industry, will head daily
account work for clients.
our growth in New York City has always been a goal of mine,
said George Regan, president. Im happy to see
this team reunited.
York office also operates Chandler-Regan Strategies, headed
by Ken Chandler, former publisher and editor-in-chief of
the New York Post.
PR, New York/Auctionblip, online auction network;
buy at, Inc., affiliate network expanding from U.K. to U.S.;
Sepaton, data center services, and Zeta Interactive, interactive
Relations Group, New York/Action Products International,
educational toy maker, for IR and financial PR.
Feinberg PR, New York/Magnes Sisters, designer handbags,
for media relations focused on lifestyle and fashion press.
& Jones, Troy, N.Y./Howe Caverns, natural attraction,
for a brand overhaul.
Communications, Newark, Del./Conectiv Energy, for
employee communications support.
Communications Group, Silver Spring, Md./Altron,
IT management and professional services, for media outreach,
messaging, and blog/web development. Altron has a contract
with the State Dept. to produce U.S. passports.
High Point, N.C./WeatherBest, decking brand, as AOR for
Atlanta/LifeLock, identity theft protection industry; Conway,
MacKenzie & Dunleavy, turn around management consulting;
MedsFile, medical information company; WNBAs new (yet
to be named) Atlanta franchise; National Hockey League Diversity
Program, for work surrounding the upcoming All-Star game
in Atlanta; Preferred Customer Club, vintage sports merchandise
broker; Entaire Global, wealth creation consulting for business
owners, and Bullock Mannelly Partners, real estate.
Manjura Marketing, Longwood, Fla./
PowerTrip Beverages, energy drinks, for marketing and PR.
PR, Miami/AMResorts, for national PR for its Secrets,
Dreams and Sunscape Resorts & Spas.
Orlando, Fla./Strategic Hotels and Resorts, as AOR for PR
for the Fairmont Scottsdale (Ariz.) Princess resort.
PR, Cleveland/Things Remembered, gift store chain;
ilumisys, lighting technology; Towel Spa, towel warmer;
Emerson Ceiling Fans, and Providence House, crisis nursery.
Communications, Fort Worth, Tex./
ActivEntrepreneur, networking group for eco-conscious businesses,
for regional and national PR.
San Francisco/Solazyme, synthetic biology company focused
on renewable energy and industrial chemical markets, for
media relations, positioning, messaging, and event support.
Agency PR, Santa Rosa, Calif./Lundberg Family Farms,
organic rice and rice products, as AOR.
Communications, San Diego/Wiggity Bang Games, board
game company, for national PR, and Urban Solace, eatery.
Edition, January 23, 2008, Page 6
ECONOMY BLEAK, M&A TO SLOW
media executives are overwhelmingly pessimistic for the
prospects of the U.S. economy and see indications that merger
and acquisition activity will slow in 2008, according to
AdMedia Partners annual study on the M&A front.
housing slowdown, subprime lending mess, and sinking U.S.
dollar are key reasons cited for the dour economic forecast.
AdMedia surveyed more than 1,500 senior media executives
in the U.S. and abroad in December for its report.
many respondents said they see strategic buyers filling
in the acquisition gap left by more weary private equity
firms in a tighter credit market, deals are expected to
be on a smaller scale than recent years.
are seen as leveling off after steady expansion since 2003,
according to the report. But sixty-two percent said they
perceive a valuation bubble, especially for
online media properties, with most expecting it to burst
in the next 18 months. Media execs are split51, yes,
to 49 percent, noon whether online content companies
have yet developed a sustainable business model.
respondent noted: There is not enough advertising
money to go around for a pure online media play, particularly
with ads representing a shrinking share of GDP. Content
sites will have to find other sources of revenue, including
the sale of data, transaction sharing and subscriptions.
less than half of respondents advise prospective buyers
to act now, a significant drop from last year,
when 77 percent gave the green light.
market for media acquisitions may have reached a critical
mass, AdMedia reports, as a majority of respondents for
the first time in four years believe there are enough potential
targets to meet demand.
are seen as the weakest media sector for M&A activity
this year, while consumer magazines edged books and online
media as the perceived strongest market for acquisitions.
one respondent noted: If the economy is weak, there
will be a lot of bottom-fishing. I doubt there will be a
deal in 2008 as astonishing as News Corp.s Dow Jones
& Co. acquisition.
the unease, more than four in five (83 percent) said they
expected to complete an acquisition or divestiture deal
this year, topping the 80 percent in 2007s survey.
The breakdown of survey respondents by sector was online
media (68 percent), consumer magazines (55%), B2B publications
(37%), exhibitions/trade shows (30%), information publishing
(28%), newspapers (25%), books (17%) and broadcast radio/TV
has promoted Southwest region VP Monika Maeckle to VP of
new media. She is part of BWs media services and product
strategy unit headed by SVP Lahura Sturaitis. Maeckle joined
BW in 1997. ...Publicity
Club of New England will
host a full-day PR writing workshop on Feb. 11 in Boston.
Non-members: $250; half-day, $160. Info: pubclub.org.
Henderson, former SVP at Edelman, to McGuire Woods
Consulting in Washington, D.C., as managing director of
its strategic comms., crisis and issues advocacy unit. Henderson
previously led Edelmans corporate brand and reputation
practice and was VP of global marketing and comms. for Gulfstream
Aerospace. Mark Hubbard,
a former TV news anchor in Virginia and Maryland who was
most recently a PR officer for the Virginia Credit Union,
has also joined MW as a VP in the firms Richmond office.
He focuses on comms. and state government relations for
Steinhardt, former director of comms. at Ferrel Law
and an A/S at Peppercom, to Fordham University, New York,
as assistant director of communications.
Rivera, a 10-year public affairs pro, to Government
Process Solutions, Princeton, N.J., as senior PA manager.
Reisman, director of PR at Northlight Advertising,
to Metro Commercial, Conshohocken, Pa., as director of communications.
He was formerly PR administrator for CertainTeed Crop.
Thompson, former VP of PR for The Pillsbury Co.,
to Carpenter PR, Tampa, Fla., as VP. He was formerly SVP
and chief administrative officer for Citizens Community
Robe, VP of PR for Scheibel Halaska, to Waukesha,
Wisc.-based Avicom to head its PR unit.
Weijie, chairman of Lloyds Register Asia and
former chairman of China Ocean Shipping Company, has joined
APCO Worldwides international advisory council and
taken on a senior counselor role with the firm.
Jessee has joined Echo Media Group as an A/C after
interning for the firm.
Tortorici to director of communications for The Conference
Board, New York. He joined in 1991 as media relations manager.
Hamrahi to chief financial officer, M Booth &
Associates, New York. Also, Michelle
Nelson to senior A/E, travel & lifestyle; Sally
Alfis to A/E, T&L; Keith
Campbell to A/E, corporate practice.
Foster to U.S. chair of Burson-Marstellers
healthcare practice, based in Washington, D.C. He had been
interim head since November.
Heikkila to VP, Hill & Knowlton, Houston. She
works in the firms consumer marketing unit heading
its Kaneka Nutrients account and heads its regional media
team for HP.
Larkin, senior A/E, Vollmer PR, to BlueCurrent PR,
Dallas, as an A/S handling Green Mountain Energy Co., hotels.com
and iQuestions.com. Lindsey
Terrell, marketing comms. manager, Prizm Development,
joins as an A/E on its Lennox Industries, iQuestions.com
and Regus accounts.
Amman to executive VP and COO of mPRm PR, Los Angeles.
He joined in 1995 and helped launch its home entertainment
Edition, January 23, 2008, Page 7
SEEKS EARLY CONFERENCE FEES
PR Society has started soliciting members for the national
conference Oct. 25-28 in Detroit.
previously had an Early Bird special that saved
members $100 off the price if they ordered about six weeks
before the meeting.
the penalty for ordering close to the conference was raised
to $200 in recent years.
week members received word of a Super Saver Rate
of $1,025 if payment is received at PRS by March 3.
solicitation notes in several places that no order will
be accepted without a cash or credit card payment.
have to send in their full payment by March
3 in order to qualify for the $1,025 rate.
goes up $50 to $1,075 for reservations received before Sept.
12, 2008. After that date, the rate is $1,275, which is
$380 or 42% higher than the on-site member rate of $895
who dont register early have seen their fees jump
from $1,185 in 2002 to $1,575, a gain of $390 or 33%.
affected by the gains are the more than 20 living ex-presidents
and ex-chairs of the Society who have free lifetime registration
at the conference and free lifetime national dues.
Had Low Net in 2006
Societys revenues exceeded costs by 1.7% in 2006.
Revenues grew 12% to a record $11.46 million but expenses
also grew to a record level and the net was
and investments rose 54% to $4.52M but more than $2M of
the cash is in the form of dues payments that most associations
spread over a 12-month period rather than booking them immediately
as earned income.
of PRS rose 76% to $1.36M as of Dec. 31, 2006.
costs that previously were parceled out to 13 programs are
now combined under Administration. This figure
rose to $3.18M in 2006 from $2.65M in 2005.
Assembly delegates binder this year had no financial
information and delegates did not get a report until the
day of the Assembly, Oct. 22, 2007.
cost that has not been revealed to the members is the contract
with COO Bill Murray, who joined PRS on Jan. 22, 2007.
2008 board of PRS meets Jan. 24-26 in New York.
board members are:
Imre, president of Imre Communications, Baltimore, which
is ranked No. 45 by ODwyers Directory of PR
Firms with $6.29M in fees and 39 employees in 2006.
Tate, VP, Luquire George Andrews agency, Charlotte, N.C.
Haynes, QuickSilver Interactive Group, Dallas.
Hubbell, Adscripts, Missoula, Montana.
Fiske, Florida International University, returns to the
board as treasurer.
as senior counsel to the board are Dave Rickey,
of Alfa Corp., who was on the 2007 board, and Mary Beth
West, counselor of Maryville, Tenn., who was on the 2003
board and who ran unsuccessfully for secretary against Mary
Barber in 2007.
the board is Ray Crockett, director of communications for
Coca-Cola, who was named senior counsel to the board last
year by chair Rhoda Weiss.
ran for the 2008 board but was defeated by Tate.
PROMOTES GMS ETHANOL PARTNER
Fama PR is promoting the partnership that client Coskata
Inc. forged with General Motors to produce ethanol from
various renewable sources, such as garbage, old tires, and
CEO Rick Wagoner made the announcement during the North
American International Auto Show in Detroit on Jan. 13.
He hailed Coskatas proprietary process that promises
to produce ethanol for less than $1 a gallon.
Associated Press, Wall Street Journal and New
York Times gave major play to the story.
WSJ reported GM has been aggressively pushing ethanol and
that Coskata hopes its affiliation with the auto giant will
give it brand recognition and an immediate platform
for its fuel once it hits the market.
NYT reported that Coskata is a company that intends
to produce ethanol from crop waste, wood chips, scrap plastic,
rubber and even municipal garbage."
environmental push, which is handled by Manning, Selvage
& Lee, has been gaining major traction.
survey released Jan. 9 by Autobytel found that GMs
image is on the upswing. More than half of respondents (51
percent) say their perception of GM is more positive than
a year ago. Thirty-five percent of those people credit the
automakers environmental commitment as the reason
for their better opinion of GM.
CONNOR TAKES KEY
AMERICAN LUNG POST
Connor, senior VP for communication and marketing for the
American Red Cross in Washington, D.C., has been named executive
VP and chief operating officer of the American Lung Assn.
takes over for Joseph Bergen, COO since 1998 who is retiring
on April 1.
was previously a principal at The Dilenschneider Group in
Chicago and earlier was director of public affairs for the
served in the U.S. Navy for 25 years as a public affairs
officer, leaving with the rank of captain.
the ALA, he will work to "re-brand" and "re-energize"
the 100-year-old organization.
SHIFTS TO JDRF
Schwartz, who has more than 20 years of PR service in the
New York metro healthcare business, has been named national
media relations director for the Juvenile Diabetes Research
recently, she was PA director at New York's Mount Sinai
Medical College handling press relations and external PR.
Earlier, Schwartz served as media director for Burson-Marsteller's
U.S. healthcare practice.
Edition, January 23, 2008,
Council of PR Firms deal with Infocom/Bulldog Reporter
recalls PR Societys deal with PR Week/U.S.
are interference in the competitive marketplace by trade
associations that should be 100% neutral toward the media
Beardsley, 1995 president of PRS, and COO Ray Gaulke went
twice to London to urge Haymarket to start a U.S. version
of PR Week, U.K.
believed increased coverage of PR would be good for the
entire industry. We agree.
Gaulke on Aug. 12, 1998 wrote a letter to PRS advertisers,
saying that he and Beardsley told Haymarket we could
help them meet our advertisers, we could encourage our members
to subscribe, and we could launch some new products down
only was PRS pitching PRW to its advertisers, it was also
proposing to go into business with PRW.
yet, the sacred PRS mailing list of 19,000 members
became the initial circulation of PRW for an unknown number
Jackson, 1980 president, denounced PRS leadership
for helping to create a direct competitor for ads to Tactics
and Strategist and for allowing PRW to use the PRS
Steve Pisinski said: This assistance to PRW was neither
board initiated nor board approved. PRS should not be favoring
or appearing to favor any PR publication.
and others had killed PRSs PR Journal in 1994,
its 50th year, to create T&S. The apparent strategy
was for PRS to increase its own trade press,
thus shouldering aside or minimizing the legit PR press.
Members would be satisfied to get their own two free
publications. The pathetic journalistic nature of Tactics
is obvious from its failure to print one word about the
Central Michigan democratic initiative in 2006 that would
have made the Assembly the ultimate policy-making
body of PRS (as similar bodies are for the ABA and
owes us and other authors lots of money for admittedly selling
tens of thousands of copies of our stories (and whole chapters
of books) without our permission. Thus far, all we have
is an apology from 1996 president Luis Morales who said
PRS was only guilty of lack of courtesy.
gross profit was at least $200,000 from this practice ($67,000
projected for 1993 alone). It has refused to pay a nickel
to the ripped-off authors. But one solution would be to
give them ads in Tactics, a comparatively minor expense.
Fifty-two ODwyer articles, an average of five per
packet, were found in 11 packets that were purchased. Annual
volume was about 3,800 packets so that at least 50,000 copies
of ODwyer articles were made over a four-year period
(info packets were sold 15+ years). Second most copied was
PR Quarterly, ripped off for 50 pages in the 11 packets.
PR professors who were copied include Dan Lattimore and
Bill Brody of Memphis State, whose chapters in PR Writing
were used, and Tom Bivins, Univ of Oregon, author of
Handbook for PR Writing. Chapters were taken from
Power and Influence, by Robert Dilenschneider, and
Publicity Handbook, by David Yale.
the minimal value of $1 on each copy of our articles, PRS
owes us $50K or 17 pages in Tactics at the 12X rate. Others
should get proportionate ad space. We have records of the
copied materials to help them negotiate.
for CPRF and Infocom/Bulldog, if Infocom is to get $85K
from the CPRF, then so should the other three major PR publishersPR
Week/U.S., PR News, and us. Otherwise, CPRF should back
out of this deal. CPRF has plenty of money$600,000+
in cash at the end of 2006. Theres plenty of money
in OMC when it comes to the pay of CEO John Wren. Some of
the same people who were prominent in PRS in 1998 when it
was helping PRW are in the leadership of CPRF today including
Ray Kotcher, CEO of Ketchum and 2008 chair of CPRF. Ketchum
had 62 members of PRS in 1998 and 82 in 2001. Had Ketchum
and other big supporters of PRS said something about the
PRS/PRW deal, PRS would have listened. Ultimate responsibility
lies with Wren and Martin Sorrell of WPP.
firms can market themselves nationally, locally and in 12
by providing documentation for the 2008 ODwyer rankings.
PR firms have dropped out but 140 independents and 11 ad
agency PR units took part in 2007. Conglom PR firms left
in 2002 after Sarbanes-Oxley started providing fines of
up to $25M and jail sentences for misleading financials.
Skyrocketing totals for some of their PR units damaged the
credibility of the rankings.
instance, Porter Novelli, founded in D.C. in 1972 by Bill
Novelli (now head of AARP) and John Porter, joined the ODwyer
rankings in 1982 with $2.23M in fees and 43 employees. It
had sold itself to Needham, Harper & Steers, part of
OMC. Doremus, billing $5M, became part of Doremus Porter
Novelli in 1986 and this included $5M from Doremus acquisition
Richard Weiner & Assocs.
claimed on Sept. 3, 1986 it was the third largest
PR firm in the U.S., a false statement because it
ranked sixth with $22M in fees. OMC in 1988 created the
Omnicom PR Network that lumped together PN and
an unknown number of other PR units. We disallowed this
stockpiling of PR units to get a boxcar total so PN came
back in 1995 with $45M in fees. This jumped 164% to $121M
in 1996 as 83 offices of Countrywide PR of the U.K. were
added. By 1999, the roll-up PN was claiming $214M in fees
and 2,483 employees.
OMC PR entity on steroids was Brodeur, which
went from $9M in fees and 80 employees in 1995 to $70M in
1999 and 700 employees.