The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, January 30, 2008, Page 1
ISSUES RFP TO SAVE VINEYARDS
has issued an RFP to review its six-figure PR account to
educate winegrowers and the public about Pierces Disease,
bacteria that infects grapevines and is spread by an insect
found in the state in the late 1990s.
Communications handles the account, which was last reviewed
toward the end of 2005.
firms recent pact worth $350K expires at the end of
Dept. of Food and Agriculture oversees the eight-year-old
Pierce Disease Control Program, which has used PR for outreach
and education targeted at growers, wineries, pest control
advisors, government and the public.
the disease has been in the Golden State for more than 100
years, the glassy-winged sharpshooter, an insect native
to Mexico, was discovered in the state in 1994 and has been
found to carry Pierces disease and other bacteria
state estimates that more than 1,000 acres of grapevines
were destroyed between 1994 and 2000 from the disease. The
bacteria and insect also threaten other crops like alfalfa,
almonds, and fruits.
industry and public outreach, speaker kits, and quarterly
newsletters are among the assignments for the account. Proposals
are due Feb. 22. Info: Jay Mountjoy, [email protected].
MCAFEES MACDERMOTT TO
Manning Selvage &
Lee has recruited Siobhan MacDermott, who handled PR at
antivirus software company McAfee Inc., as director of its
North American technology practice. She is based in San
MacDermott held the VP-worldwide
corporate & executive communications and analyst relations
title at McAfee. She was in charge of global messaging,
corporate strategy, crisis, government relations and CSR
MacDermott served as McAfees
global spokesperson via appearances on CNN, Sky News, Bloomberg,
BBC and CNBC. Earlier, she was senior VP-global marketing
and communications at Betrusted and ran her own consulting
firm. MS&L is part of Publicis Groupe.
Hahn, senior VP at Planned Television Arts, has replaced
founder Rick Frishman as managing director of the Ruder
Finn unit. Frishman remains at PTA as senior counsel. He
plans on devoting time to writing, speaking engagements
and forging new partnerships for PTA, a top book publicity
OGILVY MOVES TO FAR
Ogilvy PR Worldwide will
be one of the first major PR firms to stake a claim on Manhattans
Far West Side when it opens for business at
636 11th Ave. in July 09. The WPP unit and its sister
advertising/marketing firms will occupy the entire 11-story
building and get to put the Ogilvy name on the 95-year-old
structure that once housed Auerbach Chocolate Factory.
The building offers 360
degree window views of the Hudson River and Midtown Manhattan.
It fills the entire block between West 46th and West 47th.
The New York Times
reported that since 11th Ave. is several blocks from the
nearest subway line at 8th Ave. a shuttle bus will carry
staffers from train stations and the Port Authority Bus
Terminal. Ogilvy notes that the expansion of the subway
line to the Far West Side is in the works.
The firm will pay rent
in the "low $50s." That compares with the reported
$100 sq foot rent that Ogilvy's current landlord at Worldwide
Plaza (8th and 50th Street) was looking for.
Ogilvy's new headquarters
will be across the street from the luxury 222-room Vu Hotel
that is being developed by Kimpton Hotel and Restaurant
F-H RENEWS ALL
won a $250K extension of its contract to promote Illinois'
Dept. of Healthcare and Family Services "All Kids"
state-sponsored healthcare program. F-H's GMMB public affairs
unit also picked up a $250K extension.
Gov. Rod Blagojevich established
the program in `06 to provide comprehensive and affordable
insurance for children living in households without insurance
All Kids is supposed to
close the gap for households with incomes too high to qualify
for the state's "KidCare" program but not rich
enough to foot the bill for private healthcare policies.
EVOLUTION OF PN TRACED
Gary Stockman, 46, who
was named president and CEO of Porter Novelli on Jan. 1,
heads a firm that grew from $1.8 million in fees and 43
employees in 1981 to a self-described $214M in fees and
2,483 employees in 1999. It was the fastest growing "firm"
in the history of the business.
The $214M/2,483 figures
were not attested to by O'Dwyer's Directory of PR Firms.
PN and other PR firms
owned by the ad conglomer-
(Continued on page 7)
Edition, January 30, 2008, Page 2
PUSHES BACK AGAINST CRUISE BOOK
& Cowan has mobilized to refute a new book critical
of high-profile client Tom Cruise.
unauthorized biography by Andrew Morton is being
rapped as a vicious and false attack on a man, his
religion and his family, according to R&C co-chair
Paul Bloch, who reps Cruise.
book, released Jan. 15, raises the suggestion that Suri
Cruise, the daughter of Cruise and wife Katie Holmes, was
conceived with the frozen sperm of Scientology founder L.
Ron Hubbard. Cruises lawyer told Londons
Daily Mail that the book was not being published in
the U.K. because of that countrys strict libel laws.
He added: Its a boring, poorly researched book
by a man who never talked to anyone involved in Tom Cruises
life or anyone close to him.
New York Daily News said the Church of Scientology
is mulling a $100M lawsuit against Morton and publisher
St. Martins Press.
Wagner, Cruises production partner, issued a statement
via Leslee Darts firm, 42West, calling Mortons
book a disgraceful piece of gossip-mongering, filled
with distortions and outright lies that no sensible person
will take seriously."
Internet video of Cruise praising Scientology also surfaced
last week, bringing his devotion to that religion further
into the spotlight. Wagner, who is not a Scientologist,
also referenced that clip in noting: Its easy
to mock an out-of-context video, but that doesnt change
the fact that Tom Cruise is one of the hardest-working and
nicest human beings I have ever known.
Internet search portal Lycos said searches for Tom Cruise
spiked 400 percent in the week before the books release.
SITRICK MAKES GRAMMY PUSH
The Recording Academy
has been using Sitrick and Company to bolster its push to
produce the annual Grammy Awards in the wake of the Writers
Guild of America strike.
Mike Sitrick and Jim Bates
have helped make the successful case that the awards show
should not be picketed by the WGA, which decided last week
not to protest.
Sitrick had been pointing
out a handful of reasons the Grammys shouldnt
be picketed. A statement from TRA president/EO Neil Portnow
put out last week by the firm noted his group has the support
of the music industrys two main unions and has been
fighting for more than a decade for fair compensation for
digital content. We also want to underscore that the
Grammy Awards telecast is now, and will always be, a union
show, he said, including two WGA members who have
not yet been granted a waver by their union to work on the
It was The Recording Academys
similar struggle for digital rights that the Writers Guild,
West, cited in deciding not to picket the Grammys.
The RA has also been advertising
and pointing out to media that top acts like the Foo Fighters
and Carrie Underwood will appear at the event, despite the
strike, an effort to avoid the fate of the hobbled recent
Golden Globe Awards.
H&K PROMOTES ELECTRIC
Hill & Knowlton is
repping Silicon Valley-based Project Better Place, which
plans to build an electric grid in Israel to power a fleet
of electric cars.
PBP has just announced
a venture with Renault-Nissan Alliance to provide zero-emission
battery-powered cars to plug into the proposed grid.
Founder Shai Agassi is
basing his plans on the cell phone business model.
His firm will construct
500K charging spots throughout Israel similar
to cell towers used by mobile phone companies.
Drivers will pay a monthly
subscription fee to access the charging network. An onboard
computer will keep track of the battery power supply and
direct the driver to the nearest charging spot.
has agreed to provide a tax incentive for the purchase of
the cars up until 2019.
PBP, which was founded
in October with the goal of reducing global dependence on
oil, expects its grid to be in place by 2011.
Israel is to serve as
a showcase for PBP, which wants to build grids in other
PAWLUK JOINS GH
Adam Pawluk, a veteran
of Ketchum and Ogilvy PR Worldwide, has joined the healthcare
practice of GolinHarris in New York.
He handled the Where
to Stop & Where to Go: A Guide to Traveling with an
Overactive Bladder in the U.S. program conducted with
travel maven Arthur Frommer in conjunction with Novartis
That guide features restroom-rich
tours of Americas leading cities, according
to a write-up in the Washington Post.
The program maps out bathrooms
located near tourist sites in cities such as New York, Washington
Pawluk also worked on
the Linkages to Life program that boosted awareness
of the need for organ donations among African Americans.
He reports to Dave Catlett,
executive VP. Pawluk will work on GHs Alpharma Pharmaceuticals
and Waters Corp. accounts.
TITAN TAKES ON $15M INDIAN
The Titan Agency has picked
up $15M in advertising, PR, branding and promotional work
for the Pearl River Resort, the Mississippi casino and resort
that is owned by the Choctaw Indians.
The entertainment complex
in Choctaw includes the Golden Moon Casino, Dancing Rabbit
Golf Club, Geyser Falls Water Theme Park, 16 restaurants
and a convention center.
Atlanta-based shop has extensive experience working with
tribal casinos (Cherokee Nation and Creek Nation) plus non-tribal
gambling meccas (Paris Las Vegas and The Venetian).
Titans goal is to
expand Pearl Rivers guest base from beyond its southeast
The Choctaw Indians are
the only federally recognized tribe in the Magnolia State.
The tribe has about 10,000 members.
Edition, January 30, 2008, Page 3
KEEPS CHARGING FOR CONTENT
Wall Street Journal will keep charging readers for
access to much of its website, and will soon hike its subscription
a sharp reversal for News Corp. CEO Rupert Murdoch who acquired
Wall Street Journal parent, Dow Jones & Co, in December
told investors in November that News Corp. expected to make
free, and envisioned 15M readers in every corner of
the world. The site attracted 5.4M unique visitors
backtracked from that plan on Jan. 24 when he told the World
Economic Forum that News Corp. will improve the free portion
of the site, while maintaining a strong offering
for the subscription part of it.
Journal currently provides free breaking news alerts, lifestyle
and personal finance content. It opened up its op-ed section
earlier this month.
annual subscription price of wsj.com is expected to rise
$20 to $119 next month. Print subscribers are charged $49
UPPED AT HEARST
Bronstein is moving from editor of the San Francisco
Chronicle to a corporate post at parent Hearst Corp.
He becomes editor-at-large at Hearsts newspaper unit
and the Chronicle.
is to relinquish day-to-day operations at the paper and
will focus on more strategic matters, according to George
Irish, president of Hearst Newspapers. The former husband
of actress Sharon Stone will continue to serve as the principal
public face of the paper.
Bushee, editor of the Arizona Republic, replaces
became editor of Hearsts San Francisco Examiner
in `91, and took over editing duties at the Chronicle in
`00 with the merger of the two newsrooms.
JOINS WITH MYSPACE
British Broadcasting Corp. has cut a deal with MySpace to
run selected content on the social networking site that
is owned by News Corp.
touts the partnership as its first global pact with a top
partnership fits the Beebs strategy of putting its
material right at the heart of where audiences spend
their time and watch video online, according to a
statement from Simon Danker, director of digital media at
the BBC. BBC and MySpace will split ad revenues.
NAMED HBO PR CHIEF
Warners HBO has promoted Quentin Schaffer to the executive
VP-corporate communications slot.
takes the job that Richard Plepler vacated in `07 after
he was promoted to the co-presidency position.
joined HBO in 1980 and was responsible for promoting hits
such as The Sopranos, Entourage,
Sex and the City, Deadwood and Curb
Your Enthusiasm. He reports to Plepler.
TO EXEC ED AT READERS DIGEST
Digest has named Martha Stewart Living Omnimedias
Tom Prince as executive editor.
was VP, development editor, at MSLO and oversaw the launch
of now-struggling Blueprint magazine.
he was executive editor at Real Simple and Allure.
He is also a former deputy editor of New York Magazine.
DROPS PAID FIREWALL ONLINE
Atlantic has removed the paid firewall on its website,
in a drive to boost traffic.
Sachs sponsored the first week of the move.
entire contents of the print magazine, daily blog posts,
roundtables, web-only dispatches, and the 150-year-old magazines
archives are now available for free.
most publishers, weve been studying ways to integrate
a relevant and compelling web presence into our strategy
and it turned out there was a completely natural
fit, said Atlantic Consumer Media president Justin
saw its traffic triple in 2007 to 1.5M unique visitors.
Digital ad sales grew to 10 percent of total ad sales for
company during that time.
EXPANDS SPORTS, ENTER. COVERAGE
Associated Press has named Jim Kathman global director of
AP Sports Products, a new post charged with leading the
transformation of AP into the leading global, multimedia
sports news agency, said Tom Brettingen, Senior Vice
President of Global Newspaper Markets for the AP.
based in Washington, D.C., joined the AP in 2001 and has
worked in its broadcasting division on projects like a partnership
with Microsoft to create the Online Video Network. He was
previously with Perot Systems and Dow Chemical.
in January, the AP named Daniel Becker to the new post of
director of entertainment content overseeing expanded entertainment
coverage across video, photo, audio and text formats and
developing new multimedia products.
AP said Becker and Kathman reflect an emphasis worldwide
to expand its news coverage by taking primary roles in covering
sports, entertainment and financial news.
Colarusso, who was city editor of the New York Post
until last month, is now at Conde Nasts Portfolio
as editor of its website.
also served as business editor at Rupert Murdochs
paper and wrote for TheStreet.com.
reports to editor-in-chief Joanne Lipman and group president
site attracted about two million unique visitors in December.
news continued on next page)
Edition, January 30, 2008, Page 4
JOURNOS HAVE SHOT AT PULITZER
a citizen journalism site, and the non-profit Pulitzer Center
on Crisis Reporting, have partnered to cover underreported
critical global issues.
entities said their partnership provides Helium members
with a platform to write about issues raised by the Pulitzer
Center, including international affairs that have been underreported,
misreported or not reported.
partnership also gives citizen journalists the opportunity
to win a journalism award from the Pulitzer Center. The
Center will pick from top-ranked articles in several categories
and award the winning writer with a Pulitzer Center Citizen
are sorted for quality in a simple A versus B comparison.
Helium pegs it audience at more than 95,000 citizen journalists
writing on more than 78,000 topics.
REVOLVING DOOR CONTINUES AT
James OShea is exiting
as editor of the Los Angeles Times because of his
resistance to further budget cuts at the paper that was
recently acquired by Chicago real estate mogul Sam Zell.
The LAT reports that OShea
is the fourth top executives to leave in less than three
years over proposed budget cuts.
OShea was managing
editor of the Chicago Tribune before taking the LAT
job in Nov. 06. He replaced Dean Baquet, who had opposed
cuts at the LAT when the paper was owned by Tribune Co.
Baquet returned to the New York Times.
Zell completed the $8.2B
acquisition of Tribune Co. last month.
LAT publisher David Hiller
called OSheas departure part of a larger reorganization
of the paper. He said the duo no longer shared the same
vision of the paper, which has suffered a circulation drop
of 200K to 800K during the past eight years.
HOMAN TO LAUNCH MICHIGAN AVENUE
Susanna Homan, director
of corporate communications at Cramer-Krasselt in Chicago,
has been named executive editor for the new magazine Michigan
Avenue, set for a Sept. 15 debut.
Homan is charged with
editorial oversight and securing and managing contributors
for the title, which will cover Chicago-based personalities,
lifestyle topics, business and dining.
Homan has been writing
a column, Susannas Night Out, in the Chicago
Sun-Times for the past seven years and also pens the
Sun Times weekly feature Shopping With Susanna.
She will continue to contribute both columns.
O'Rourke, deputy editor of Cosmopolitan, has
been appointed executive editor of Every Day with Rachael
Ray. She was previously deputy editor at Shop Etc.
and features editor at Allure. She has written or
served as a contributing editor for Real Simple,
InStyle, Women's Health, Marie Claire
New York Times has launched a text messaging
service to deliver news, features and columns from the newspaper
and weekly magazine to cell phones and mobile devices. Rob
Larson, VP of product development and management for NYTimes.com,
said the Times' mobile site has experienced triple-digit
Users can send a text
message to NYTNYT (698698) with a keyword ("Rich"
to read Frank Rich, for example) and receive the content
back to their mobile devices.
SISCHY STEPS DOWN AT INTERVIEW
Ingrid Sischy resigned
as editor-in-chief of Interview Magazine on Jan.
24 after 18 years at the helm of the Andy Warhol-founded
magazine. The move follows the divestiture of Sandra Brant,
longtime CEO of parent company Brant Publications, who sold
her interest this week to co-owner and ex-husband Peter
Brant. - Brant Publications also publishes Art in America
and The Magazine Antiques.
"With Sandra Brant's
decision to sell her interest in Brant Publications, it
is only appropriate that I resign at this time," said
Sischy. "Sandy and I have worked together as a team,
and that has been a huge part of the fun of it."
Glenn O'Brien, who worked
under Warhol at Interview, and Fabien Baron, creative director
for French Vogue, take over for Sischy and will also
oversee Art in America and The Magazine Antiques.
Sischy started her career
at Artforum Magazine in 1979 and has contributed
to a range of magazines and was fashion and photography
critic for The New Yorker. She has also been a contributing
editor for Vanity Fair since 1997.
F-HS TALAN TUNES IN
Monica Talan, senior VP
and partner at Fleishman-Hillard, has been named VP of corporate
communications at Spanish-language media conglomerate Univision
Talan played a key role
in 2002 in launching FH Hispania, the firms Hispanic
marketing unit, when she was based in F-Hs Austin
office. She was with the firm for more than 10 years.
She was previously PR
manager for Enron in Latin America and international media
coordinator for the Texas Dept. of Commerce.
Talan is based in New
York for Univision and reports to chief marketing officer
cover TV, radio, music recording and publishing, and online.
The privately held company is based in Los Angeles.
today has acquired BNQT.com,
an action sports video community, and the Cold
War Collective, an ad network comprised of 20 websites and
blogs covering action sports like skateboarding, surfing
and motorcross. USAT said the move provides advantages like
increased audience reach, stronger marketing and technology
and sponsorships, along with added content.
Edition, January 30,
2008, Page 5
OF PR FIRMS
FCA GOES GREEN
FCA, Philadelphia, has launched a green technologies and
products practice called G3.
firm is working on several green projects. It is handling
national media relations for AAMCO Transmissions E-85
retrofit program, which converts vehicles to use ethanol
is also guiding national PR for Roth Bros, an Ohio-based
energy firm, and Global Resource Corp., a N.J.-based company
focused on low-energy oil reclamation technology.
firm is also launching a line of green products for Green
Park Technologies made from agricultural raw materials.
ID ACQUIRES SL ISLAND
Issue Dynamics, Washington,
D.C., has acquired Progressive Island in Second Life, a
destination in the 3D online community for progressive non-profit
Current residents include
the ACLU, RootsCamp and part of the NetRoots National Convention.
Sam Simon, president and
founder of ID said ID can offer groups a place to establish
themselves without the large-scale investment required to
build a presence in SL. ID recently launched a space on
the island for the ACLUs Close Guantanamo
& Gendron, New York, has opened a San Diego office
under the direction of VP Lori Kennedy, who was recently
a partner in JLKennedy Communications with her husband,
Jim. The firm continues to maintain its Los Angeles outpost.
Kennedy is joined by one of her JLK staffers, Shae Page
Geary, who becomes an account director for M&G. ...Kekst
and Company is working with Eagan, Minn.-based Buffets
Holdings, which is navigating Chapter 11 bankruptcy. The
company claims to be the largest U.S. steak-buffet restaurant
chain, with 626 eateries in 39 states. ...Steptoe
& Johnston, Washington, D.C., has aligned with
former Senator J. Bennett Johnston (D-La.) and added the
three principal staffers from Johnstons legislative
affairs firm. Johnston remains at the helm of Johnston &
Associates, but will relocate to Steptoes offices.
His son, N. Hunter Johnston, joins Steptoe as a partner.
Proctor Jones and Eric Tober join as senior legislative
affairs pros. ...Trevelino/Keller
Communications, Atlanta, has started a survey on American
attitudes toward electric vehicles called GreenWorks Monitor.
The firm expects to release the data quarterly through Facebook.
According to the first report, thirty-two percent of respondents
say lack of demand killled the electric car in the 1990s.
But nearly half feel that mainstream availability of electric
cars will have the most significant impact on global warming
over the next five years. That tops mandatory recycling,
green home construction, and switching to compact fluorescent
light bulbs. T/K principal Geena Keller said her firm sees
the entrepreneur market, more than Fortune 500 companies,
as the key to change in the transportation market.
Klores Communications, New York/Drinks Americas,
beverage brands, for global PR. The company has also hired
New York, for investor relations. DKC also picked up Penta
Water, a Carlsbad, Calif., purified drinking water marketer,
+ Company, New York/Museum of American Finance, to
manage communications for its grand opening. MAF is a Smithsonian
affiliate located at 48 Wall Street.
Piacente Group, New York/Psyop, 3D animation, for
Chip PR, South Salem, N.Y./First Allied Securities,
independent broker based in San Diego.
Onofrio PR, New Haven, Conn./Salsaritas Fresh
Cantina, Charlotte-based Mexican eatery franchise with 18
restaurants in 18 states, as AOR for PR.
Communications, Boston/Sarku Japan, Japanese fast
food chain which operates in the U.S., for national branding
and integrated marketing for a new quick-service restaurant
and franchising campaign; The Copley Square Hotel, Boston,
for PR and grand opening following its $14M renovation,
and The Oceanaire Seafood Room, Minneapolis-based eatery
chain, for media relations and event support for opening
of Boston restaurant.
Communications, Washington, D.C./Association of Womens
Health and Neonatal Nurses, for PR.
Roth Associates, Arlington, Va./Equinox Fitness Clubs,
for PR for its first D.C. area club in Tysons Corner, Va.;
Fight for Childrens School Night, fundraising event,
and Arlington Sports Inc.s U.S. Air Force Cycling
PR Worldwide, Atlanta/NexCen Brands, parent company
of brands like Athletes Foot, Bill Blass and Pretzel
Time, as AOR for PR. Warschawski PR previously worked with
some of NexCens units.
& Associates, Atlanta/Gerber, china plumbing
fixtures, for communications work.
Advertising and PR, Fort Lauderdale/Calico Corners,
fabric retailer with six east coast of Florida locations,
for integrated marketing, and the Broward County Health
Dept.s Health Education Section, to create and promote
a drowning prevention campaign.
Advertising and Promotion, Fort Lauderdale/
1Vault Networks, IT services, as AOR for advertising, website
design and PR.
Group, San Francisco/Asoka, networking solutions,
for PR for its current and upcoming product lines to system
integrators, service providers and consumers; Capzels, web
2.0 startup, for launch at DEMO 08 conference, and Zoombak,
GPS and mobile phone network location technology, for PR.
PR Marketing Group, Los Angeles/
RoundTrip, start-up tech company that makes location and
ID devices based on pattern recognition technology, for
Edition, January 30, 2008, Page 6
TAPS NAPS FOR MEDICARE HITS
Centers for Medicare and Medicaid Services is planning a
paid placement blitz via North American Precis Syndicate
to tout its prescription drug coverage and other benefits.
in a procurement notice, said it plans to award a no-bid,
$100K contract for 13 articles of about 400 words each.
The federal entity, part of the Dept. of Health and Human
Services, said it will address coverage changes to Medicare
and Medicaid and other topics raised on its call center
government said the "guaranteed placement" service
enables it to be more "proactive" by providing
more comprehensive answers to questions being asked by people
MARKETWIRE REVAMPS ONLINE
Marketwire has re-launched
the online media management tool Listlogix as Mediahub,
expanding its database of journalists and upgrading features
to compete with rivals like Vocus, Cision and BurrellesLuce.
MW says the the service
doubles the data of its predecessor and includes hundreds
of thousands of media contacts and editorial calendars.
Users (PR and IR are the
main client base) can create custom lists and add their
ownscontact, and then disseminate news and information to
Journalists can be searched
based on geography, media type, ethnicity, lanugage and
target audience among other criteria.
Other features include
social media releases and media advisories, and management
of media relations activities.
FIRMS UNVEIL PSA 2.0
Burke, Va., and ClickforHelp.com,
Vienna, Va., have put together the interactive public service
announcement, or iPSA.
The service uses web 2.0
features like online video to engage more viewers and encourage
them to pass along content to colleagues.
Ken Fischer, CEO of ClickforHelp,
says that social networks are the ideal medium
for socially relevant messages. He said iPSAs can seed
enduring online communities allowing for a more enduring
impact of the basic message.
Bill Goodwill, CEO of
GC, called iPSAs the natural evolution of public
The firms said the first
iPSA is slated for release in April. ClickforHelps
new media practice creates the social networking and interactive
aspects of the iPSAs.
Ferm, head of marketing and communications at OMX
Nordic Exchange, has been named senior VP, corporate communications,
based in Stockholm, Sweden. ...Online press release service
PRNewsChannel.com said Google Finance is now indexing
its content for the GF financial news search engine. PRNC,
which said its content is already indexed by Google News,
distributes releases online and via email to journalists.
Leger, executive VP of Integrated Communications
Corp., to Euro RSCG Life, New York, as executive VP, managing
director of Euro RSCG Life LM&P New York.
Cantwell, communications director, Marc Ecko Enterprises,
to 5W PR, New York, as VP in its consumer, fashion and lifestyle
practice. He was previously a VP at Rubenstein PR and acting
head of comms. and U.S. operations for icollector.
OCollaghan, independent consultant, to Karen
Morstad Associates, Greenwich, Conn., as creative director.
marketing services manager at Media Marketing Associates,
joins as an A/M.
Flynn, reporter for WMUR-TV, to Griffin York &
Krause, Manchester, N.H., as PR manager.
Strong, comms. specialist for Georgia Gov. Sonny
Perdue, to the Distilled Spirits Council of the United States,
known as DISCUS and based in Washington, D.C., as communications
manager. She was Georgia First Lady Mary Perdues spokeswoman
and assistant to Gov. Perdues press secretary.
Peyronnin, former head of news for Telemundo/NBC
and Fox News, to Gibraltar Associates, Washington, D.C.,
as senior advisor for global communications and new media.
Peyronnin was the No. 2 executive at CBS News in the early
1990s and has recently been a corporate advisor to digital
content software company VFinity.
Bonner, video and blog content strategy developer
for AOL, to Strat@comm, Washington, D.C., as a senior VP.
He heads Strat@comms digital practice. Allen
Hepner, former senior VP for Issue Dynamics, also
joins as a SVP. Kathryn
Stack, who handled PR work for the Dept. of Energy
and National Fisheries Institute, joins as a VP.
Bruns, a senior specialist for Fleishman-Hillard,
to Calyco Inc., St. Louis, as a market research and development/comms.
specialist. She handles market research, media monitoring
and written comms. for the real estate and construction
companys marketing/comms. group.
Goldstyn, an independent consultant, to JS2 Communications,
Los Angeles, as a VP. She handles Pacific/ArcLight Theatres
and Harry & David. Goldstyn had recently represented
Jamba Juice in southern California and earlier was comms.
director for home decor brand/guru Christopher Lowell.
Billet, who heads New York-based Quinn & Co.s
16-staffer real estate division, has been named a partner
of the firm. She joined in 2003 after working as a PR pro
for USAID and GYMR.
Hornbuckle to marketing and communications manager,
Georgia Restaurant Association, Atlanta. She joined in 2006.
Spargo to director and Tracy
Carlson to media relations supervisor, Padilla Speer
Beardsley, Minneapolis. Also promoted were Zion
Anderson, art director, and Soren
Paulson and Shandra
Wendorff, senior A/Es.
Edition, January 30, 2008, Page 7
OF PN TRACED (contd
from page 1)
had stopped verifying statistics to the Directory that year
and instead gave them directly to the Council of PR Firms.
CPRF allowed firms to include ad commissions to a limit
of 10% of total fees and allowed firm CEOs and
CFOs to sign off on their own numbers. Account lists were
not required. Fewer than 5% of returns were to be picked
Corps PA People Founded PN
was founded in D.C. in 1972 by Bill Novelli (now head of
AARP), and John Porter, retired. Formerly with the Peace
Corps in PA posts, they sold it to ad agency Needham, Harper
& Steers in 1981. Fees were $1.8M and staff totaled
was created in 1986 via the merger of NH&S, Doyle Dane
Bernbach and BBDO.
1986, OMC acquired financial PR firm Doremus, billing $5M,
which had just purchased Richard Weiner Inc., billing $5M.
created Doremus Porter Novelli which announced on Sept.
3, 1986 that it was the third largest PR firm in the
U.S. with $22M in fees.
$22M in fees claimed by DPN actually placed it sixth in
the 1986 ODwyer ranking. It slipped to No. 9 in 1987
with $22.6M in fees.
Weiner received personal checks for $5M from OMC. He was
the sole owner of the firm.
Creates Omnicom PR Network
executives in 1988 created the Omnicom PR Network.
PN temporarily disappeared.
Network in 1989 reported $25.5M in fees and 276 employees
which gave it a No. 8 ranking.
in the Network were PN, Doremus, Souham Group of Cos., Tycer-Fultz-Bellack,
Tracy-Locke/Pharr, and Jay DeBow & Partners in the U.S.
Twelve firms abroad were part of the Network including Countrywide
Communications of the U.K.
$25.5M soared to $61.8M in fees and 761 employees in 1990
as OMC execs piled more and more units into the network,
earning a No. 6 position.
itself eventually grew to more than 1,500 ad agencies, PR
firms and other businesses.
additions improved the network fee totals to $65M in 1992,
$85M in 1993 and $111M in 1994 when OMC created the Communications
International Group, saying it did not want any other
entity but the parent using the name Omnicom.
in 1994 was No. 4 behind Burson-Marsteller at $192M, Shandwick
at $160M, and Hill & Knowlton, $139M.
Directory informed OMC that it was not fair to compare a
network of dozens of PR firms with single PR brands. An
exception was Shandwick, which was comprised of more than
30 PR firms that had been purchased.
agreed and put Porter Novelli back on the list
in 1995 with $45M in fees and 1,175 employees (No. 7). OMC
executives in 1996 created Porter Novelli International,
claiming it had $121M in fees and 1,175 employees, again
garnering No. 4 on the ODwyer rankings.
grew by leaps and bounds, reporting $148M in 1997, $183M
in 1998, and $214M in 1999.
last figure was supplied to the ODwyer Directory by
the CPRF, which decided to collect figures on its own, replacing
PR publications that had different ranking rules. Following
three sets of ranking rules was too onerous for the agencies,
the Council said.
Dropped International Listings
(the International was dropped in 2001) that
year started listing more than 80 international offices,
taking up three full pages in the ODwyer Directory.
of the cost of such listings, not only in paper and ink
but in typesetting and proofing them, the ODwyer Co.
in 2006 asked PN to pay $25 for each foreign office.
than do this, PN dropped all international offices from
the ODwyer Directory starting in 2006.
Stockman, 46, who was an executive at Copithorne & Bellows,
a $25M firm with 235 employees that was sold to OMC in 1998
and placed under the PN banner, succeeds Helen Ostrowski,
56, who becomes chairman. Ostrowski had been president five
Omnicom PR entity that had a record of fast growth was Brodeur,
which went from $9M in fees and 80 employees in 1995 to
$70M and 700 employees in 1999.
MAKES MOVE IN HONG KONG
& Knowlton has acquired a majority stake in Rikes Communications,
a leading investor relations/financial PR firm in Hong Kong.
by Raymond Siu, Rikes H&K is going to help Chinese companies
make their successful transition into world markets,
according to a statement from Paul Taaffe, CEO of H&K.
established a foothold in Hong Kong in 1990. The firm has
managed the high profile IPOs of China Railway Group and
founded Rikes in `00. His firm counts China Southern Airlines
and Huaneng Power as clients.
Heimowitz is CEO of H&K/North Asia, which oversees the
Hong Kong business.
Bass, a four-year veteran of Qorvis Communications, has
joined Luntz, Maslansky Strategic Research as VP/chief development
is to expand awareness of the firm and its broad range
of services in the D.C. area, according to Michael
Maslansky, president of the firm.
is pitched as the Omnicom units day-to-day connection
to the inside the Beltway crowd.
former deputy publisher of News Corp.s The Weekly
Standard has extensive contacts in the media world.
background includes the Washington Times, National
Journal, Campaign & Elections and The
also has served as White House delegate to the World Technology
Summit in Geneva and on the U.S. Ambassadors to the Baltics
Trade and Investment Mission in London.
is headed by pollster Frank Luntz.
Edition, January 30, 2008,
odd sidelight to the $7.2 billion trading loss at Societe
that Risk Magazine of the U.K. this month named the
French bank equity derivatives house of the year,
praising its ability to manage risks.
magazine describes itself as without a doubt, a world-beating
publication on financial risk management. Its risk
management models are at the cutting edge
of equity, credit, energy and commodity markets, the
company website further says.
scam by a 31-year-old trader indicates deep, systemic flaws
in SocGens oversight capabilities, financial news
stories are saying. Risk is the flagship publication
of Incisive Media, Haymarket House, London, which was acquired
by Apax Partners venture capital firm in 2006, for $373M.
hooked on new media including
TV and the internet are wiring their brains in such a way
that reading comprehension is sabotaged, said an article
in the Dec. 24-31 New Yorker.
Crain argued in Twilight of the Books that declining
newspaper and book readership is evidence of declining analytical
powers in the new generation.
quoted Tufts Professor Maryann Wolf as saying that sophisticated
thinking such as inference, critical analysis and insight
is developed via reading and that these functions are not
being developed in those who merely pump volumes of images
and information into their brains. Wrote Crain: The
addictive immediacy and the overwhelming volume of information
available in the Google world of novice readers
invite neither the time for concentrated analysis and inference
nor the motivation for them to think beyond all the information
feels the digital world may be the greatest threat
yet to the endangered reading brain as it has developed
over the past five thousand years.
board of the Council of PR Firms
is sticking by its decision to pay $85K to Infocom Group,
parent of Bulldog Reporter and the Daily Dog,
for a weekly electronic NL designed to increase visibility
for the Council and its members among member employees and
clients, current and potential.
just having spent more than $100K on a multi-year campaign
in PR Week/U.S. while spending virtually nothing in other
PR media in the past five years or so, CPRF is now going
to spend money with one PR news medium when it should sprinkle
$$ around equally if it is going to make media expenditures
time for new directions
at the CPRF since for the first time in its ten-year history
the five-member executive committee has more non-conglomerate
than conglomerate PR executives.
Ray Kotcher of Ketchum and past chair Marcia Silverman of
Ogilvy PR Worldwide are from conglomerates but not the other
threeAndy Cooper, CooperKatz; Joel Curran, CKPR (adv.
& PR), and John Seng, Spectrum Science Communications.
five new members of the 18-member board include only one
from a conglomerate, Mark Hass of Manning, Selvage &
Lee, part of Publicis. The others are Lou Hoffman, Hoffman
Agency; Jim Terman, Jasculca/Terman; Otis Wragg, Wragg &
Casas PR, and Seng. Non-conglomerate directors now outnumber
conglomerate directors by 12 to six. However, well over
half of the CPRFs $1M in income still comes from conglomerates.
About 15 such members pay $40K in dues ($600K) plus lesser
amounts paid by other conglom firms.
reason the CPRF has only 103 members (down from 132 in 2000-01)
is that many firms dont know about it. A vigorous
ad campaign using some of the $600K it has in its treasury
might attract more firms. But we doubt CPRF wants more than
about 100 members. Thats the way it acts. The $2,500
minimum dues eliminates well over 95% of firms.
has not carried out its mission of
being the trade organization for PR firms. Rather,
its mostly an organization for members. Its 103 members
are less than 1% of the 10,000+ PR firms in the Yellow Pages.
Its policies of favoritism to some PR trade press and discriminatory
ad practices mirror what goes on at the conglomerates. It
stresses that it promotes PR by demonstrating the
value of PR as a strategic business tool and by helping
its members and their clients achieve high standards of
PR practice and business performance.
a publicly-chartered trade group, CPRFs duties are
to the entire PR counseling community and not just members,
as demanded by Chapter 63 of the IRS Code dealing with the
Tax-Exempt Status for Associations. This law
allows CPRF to keep $600K in its treasury without paying
taxes on it. The PR brands represented on the CPRF board
should only be associated with fair, law-abiding practices
Novelli (page one), by its own figuring,
increased in size 118 times from 1981 to 1999, making it
by far the fastest-growing firm in the history of PR. Actually,
PN was dozens of firms put together by parent Omnicom, itself
made up of 1,500+ companies.
numerous firms under one banner makes it easy to advertise
the overall entity. But is the result a unified company
with a common culture? Also, is it fair to match such roll-ups
against firms that have grown organically and have a common
acquired by OMC in 1996, grew importantly by mergers. It
talked about its aggressive acquisition plan
in 1989 when it bought Braun & Co., Los Angeles, with
40 employees. Ketchum made at least 17 acquisitions from
1984 to 1996, adding 200+ staffers.
ad/PR agency had $11M of longterm debt in 1996. The ad and
PR sides each contributed about half of 1995 income of $124M.
A letter from Deloitte & Touche March 6, 1996 said Ketchum
was in violation of loan covenants and there was substantial
doubt about the companys ability to continue as a
in buying Ketchum, agreed to take on $13M of its debts.
The purchase price totaled $44.94M.