The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, February 6, 2008, Page 1
EYES PR TO LOCK UP JAIL SUPPORT
has begun a search for a PR firm to make the public case
that a new jail is necessary as prisons fill up in the Evergreen
RFP has been issued for a firm to develop and implement
a PR campaign to engage and educate the public about the
issue as the city considers whether to partner with other
municipalities or build its own jail for misdemeanor offenders.
than 20 firms have downloaded the RFP, including APCO Worldwide,
Berk & Associates, Communique PR, Porter Novelli and
move was sparked by surrounding King Countys decision
to stop housing misdemeanor offenders by 2012. That leaves
Seattle and other cities scrambling to provide means to
jail hundreds of criminals like drunken drivers, prostitutes
and drug users in the next four years.
PR effort is divided into two phases with the first focused
on explaining details like why the city needs a new facility
and addressing myths about jails. Phase two
begins after a site is selected and explains the development
project. Organizing community meetings, identifying supporters
and opponents, and producing outreach materials are tenets
of the work.
city acknowledges that it doesnt expect the public
to welcome the idea of a new jail, but sees
the PR campaign as necessary to make them understand why
its necessary. It plans to measure public awareness
through surveys, media coverage, feedback to city officials
and blogs, to name a few outlets.
registered to do business in Washington State with public
sector PR experience are eligible to pitch. Proposals are
due Feb. 11. To get the RFP, firms must register at the
citys online procurement portal, https://www.ebidexchange.com/seattle.
WORLD AIRPORTS LOOKS FOR HELP
Angeles World Airports is looking for firms to handle PR,
marketing, advertising and public outreach to support growth
and development of its regional airports at Palmdale and
also wants to promote international growth at Los Angeles
work entails program management; design of brochures/collateral
materials, newsletters; direct mail; exhibit displays; promotional
event planning and advertising.
Willard is handling the search. She is at 310/646-6426.
Deadline is Feb. 11.
WINS $1B SENECA LAWSUIT
won a major court victory Jan. 29 as a U.S. District Court
judge tossed the six-year-old lawsuit over its accounting
for Internet investments.
sought damages of about $1B in the lawsuit focused on Seneca
claimed that OMC off-loaded its sinking Internet investments
to Seneca in an effort to avoid carrying the value of the
investments on its books.
charged that OMC shares tanked following an `02 Wall
Street Journal story about Seneca and the ad/PR congloms
William Pauley granted OMCs request for summary judgment.
ruled that plaintiffs did not prove that any alleged misrepresentations
by OMC resulted in their financial losses.
for the plaintiffs may appeal the ruling of the Manhattan
court. Max Berger, who represents lead plaintiff, New Orleans
Employees Retirement System, told Reuters that his
client is disappointed with the ruling and believes Pauley
H&K SLIPS SAUDIS $1M BILL
Hill and Knowlton
billed Saudi Arabias oil ministry $1M for working
as communications counsel for the Organization of Petroleum
Exporting Countries summit that was staged in Riyadh in
November, according to its contract just filed with the
says OPEC has an important message of hope and reassurance
as the worlds leading energy supplier.
It cites a uniquely
challenging period for OPEC and the world with oil prices
at record highs as producers strain to keep pace with demand
and global economic growth, and all exacerbated by economic
and financial turbulence and a falling dollar.
itself as one of the worlds greatest producers
of news for our clients around the world.
The firm said it
is pleased to be able to offer expertise, talent and
commitment to make the event a showcase success
for both OPEC and the Kingdom of Saudi Arabia.
The proposal shows
fees of $530K, which includes $119K for project leader Jim
Cox. He was slated to spend 35 days on the jobincluding
16 travel days.
$465K for expenses. Global media outreach ranked as the
biggest chunk of that tab.
$20K per market for China, Japan, U.K., U.S., Canada and
the Gulf States, plus $30K for Europe.
Edition, February 6, 2008, Page 2
BACKS WAL-MART IN GREEN FLAP
is defending Wal-Mart in its latest tussle with environmentalists,
a flap over whether the giant discounter is selling wood
products made from timber harvested from protected forests
Environmental Investigation Agency issued a 26-page report
earlier last month that found Chinese manufacturers turning
to cheaper Russian wood to produce products that could be
sold to meet Wal-Marts tight pricing structures.
to EIA, Wal-Mart does not ask suppliers about the source
of their wood.
Sustainable is Good website played up the EIA
report on Jan. 29.
provided the site a statement in which Wal-Mart called sustainable
wood sourcing important to its business and customers.
company will continue to encourage and advise our
supplier partners to source from sustainable and ethical
retailer says it published guidelines for its Wood
Furniture Supplier Preference Program that embraces
transparency for wood fiber and raw materials by 2010.
Sustainable site asked Wal-Mart for a copy of the supplier
preference program guidelines, but was told that it was
an internal document.
SPEAKS FOR YAHOO IN MICROSOFT BID
Lerer & Montgomery, a WPP unit, is handling media calls
for Yahoo! related to the $44B takeover bid launched by
promises to evaluate the unsolicited proposal carefully
and promptly and gauge how it fits into its own strategic
Jim Badenhausen is handling Yahoo, which also uses Omnicoms
Fleishman-Hillard and Next 15s Outcast Communications
for PR work.
Microsoft/Yahoo combination would provide a more formidable
competitor against Google in the online consumer services
Frank, Wilkinson Brimmer Katcher is working with Microsoft
on its bid.
$31 a-share offer represents a 62 percent premium over its
$19.18 Jan. 31 closing price.
Edstrom is Microsofts key PR firm.
NAMED 4AS HEAD
Hill became the ninth head of the American Assn. of Advertising
Agencies on Feb. 1.
former CEO of Lowe New York succeeds Burtch Drake, who has
overseen the 91-year-old trade group since `94. He will
officially retire on March 31 to allow for a transition
is lauded as a tech-savvy champion of digital marketing
tools. She is an outspoken leader for the need for
increased diversity and training in the ad business.
a 28-year career, Hill has represented clients such as Microsoft,
AOL, Verizon, Sony, HBO, Cisco and Motorola.
at Lowe, Hill launched its Lola (Latina unit)
and spearheaded a reorganization of the shop.
ACTS NOW ON ENVIRO FRONT
Groupe has acquired Act Now Productions, the San Francisco-based
firm that is a leading player on the environmental sustainability
was founded in `98 by Adam Werbach, who at 23 served as
the youngest-ever president of the Sierra Club. Currently,
he serves on the international board of Greenpeace.
has designed programs that save natural resources and reduce
waste for Amnesty International, Cisco Systems, Goldman
Environmental Prize, National Wildlife Federation, General
Mills, Procter & Gamble and CARE.
has created the most buzz for its program with
Wal-Mart. The Bentonville, Ark.-based discounter is using
ANPs Personal Sustainability Project to
engage and educate its 1.3M American workers on personal
and community sustainability.
is to become part of Publicis Saatchi & Saatchi
S network. Werbach will head that network that has offices
in San Francisco and Boulder (Col.). It has plans to open
offices in New York, Chicago, Fayetteville (Ark.), London
and Beijing this year.
S.F. REVIEWS TRANSIT
Franciscos transit authority is conducting a mandatory
review of its $200K/year PR contract with Singer and Associates,
which won the contract in 2005.
citys Transbay Joint Power Authority issued an RFP
in late December. S&As contract expires in April.
Authority is heading the citys design, construction
and eventual operation of a new transit hub in downtown
San Francisco to replace the current Transbay Terminal.
It has budgeted $200K/year for a two-year PR contract, which
could be extended to five years.
are due Feb. 1 for the PR account. The RFP can be downloaded
GROUPS SITE DEBUTS
Consumer Union has given John Staubers Center for
Media and Democracy a $30K grant to launch Full Frontal
Scrutiny, a joint venture website that promises to
expose front groups.
defines front groups as organizations that push a specific
agenda while hiding sponsorship or membership. Consumer
Reports has been publishing Webwatch for
the past six years. It has guidelines to boost the credibility
and trustworthiness of Internet sites.
rules gauge sites based on how clearly they disclose identity,
purpose, mission, corporate parents and sources of funding.
Center is parent of SourceWatch and PRWatch,
a leading critic of activity in the PR world.
and the Center say the goal of FFS is to provide consumers
with information about groups that may come and go
with political seasons, or spring up to sway public opinion
as a piece of legislation enters Congress.
front group watchdog will focus on health, personal finance,
electronics, automotive, home, environment, travel and other
topics of interest to the CU.
Staffers from Webwatch and the Center will contribute content.
FFS is at frontgroups.org.
Edition, February 6, 2008, Page 3
D.C. NEWS SITE LAUNCHES
launched on Jan. 28 as a D.C.-based news site covering national
political news and government with the backing of the non-profit
Center for Independent Media.
site aims to combine key elements of traditional journalism
-- reporting, accuracy and fairness -- with new media and
CIM also publishes state news sites in Colorado, Iowa, Michigan,
Silver, editor of WI, is a former editor for the New
York Times "Week in Review" section,
ex-editor of the Los Angeles Times Sunday "Opinion"
section, and politics producer for "Charlie Rose.
Staffers include Spencer Ackerman, national security reporter
formerly of Talking Points Memo, The American Prospect
and The New Republic; Holly Yeager, religion and
politics reporter who covered U.S. politics for the Financial
Times; Arthur Allen, science reporter, a former foreign
correspondent, bureau chief and editor for the Associated
Press; Mike Lillis, Hill reporter, who covered healthcare
for Inside Washington newsletters; Mary Kane, middle class
finance reporter, formerly of Newhouse News; Laura McGann,
managing editor, formerly of Talking Points Memo and Dow
Media Group said on Jan. 28 that it will incur an $8M charge
against fourth quarter earnings for employee severance expenses
associated with its plan to cut costs by $50M by the first
half of 08.
severance plan was previously announced in December.
Freidheim, CEO of the company, said S-TMG is taking bold
steps necessary for the long-term viability of the company.
He said resizing the company and investing in
growth areas like online media are keys to the plan.
company said it expects a significant portion of the savings
to be achieved through headcount reduction in
areas like advertising, circulation, distribution, editorial,
executive, finance, IT, marketing and production departments.
Cuts are expected to be done by June.
company has already made several moves like combining two
suburban papers, outsourcing its truck fleet maintenance,
and inking a distribution deal with the Chicago Tribune
Company. It has also reduced the page size of the Chicago
Sun-Times and other publications and cut unprofitable weeklies.
BOOSTS LIFESTYLE COVERAGE
has launched a new lifestyle channel aimed at affluent and
aspirational readers and covering autos, real
estate, travel, executive health and living well.
channel publishes new material Monday through Friday and
includes content like articles, blogs, lists, and videos.
DuBow, director of new products for BusinessWeek.com who
was founder and editor of Forbes.com's lifestyle coverage,
heads the channel.
new blogs have been added: "The Business of Luxury,"
by DuBow, which covers trends and the most profitable companies
in the worlds of luxury products and services, and "Traveler's
Check," by editors Dean Foust and Justin Bachman, which
targets business travelers with insights, advice and a chance
to vent their frustrations.
NAMES LIFESTYLE MAG EDITOR
Wall Street Journal has recruited Tina Gaudoin to edit
its high-end lifestyle magazine slated to launch in September.
is the former style director of The Times of London
and editor of The Times Luxx quarterly magazine.
She began her career as beauty editor of Tatler and
helped re-launch Harpers Bazaar.
looks forward to bringing the world of the Journal
reader to life, with the help of intelligent reporting,
arresting visuals and a sense of humor.
new magazine promises to provide readers an intimate
view of the world of wealth, from personalities, luxury
goods and travel, to philanthropy, collectibles and investing.
will report to Mike Miller, deputy managing editor of the
LAUNCHES ONLINE SITE FOR BLACKS
Washington Post Co. has launched an online magazine targeted
at the black community.
Louis Gates, writer and Harvard professor, is editor-in-chief
of the new venture called The Root. Lynette
Clemetson, a D.C. reporter for the New York Times,
is managing editor.
Root covers news, political and social issues plus commentary
from writers of all viewpoints.
also is a section named Roots, which offers
online tools to help people research their genealogy.
of the Cannonball Run car race and a columnist for Car
& Driver, will pen a weekly column for TruthAboutCars.com.
Publisher Robert Farago calls his site the Internet's
most fiercely independent automotive website, free from
the hidden, corrupting effects of automotive advertisers.
He added, No one else can offer Brock the total editorial
freedom and intelligent informed readership that he deserves."
Yates: "If anything, the arrogance, ignorance and stupidity
that bedevil the auto industry has gotten worse. I look
forward to telling it like it is."
site claims about 500K monthly readers.
director of CNETs GameSpot.com
gaming web site, has been named editor-in-chief. He has
been with the publication since 2001.
to that, he oversaw videogame coverage at CNETs proprietary
game site GameCenter and worked in quality assurance at
Rocket Science Games, a San Francisco-based developer. Greg
Kasavin resigned the EIC post in early January for a production
post with gaming company Electronic Arts.
news continued on next page)
Edition, February 6, 2008, Page 4
TOP JOURNOS IGNORE WARMING
top five TV journalists volleyed more than 2,700 questions
at presidential hopefuls last year but only six questions
focused on global warming, according to an analysis by M+R
is working with the League of Conservation Voters on a campaign
to urge political reporters to put global warming on their
radar and start asking questions. LCV and M+R have launched
For.com as part of the campaign, including an online petition
that has drawn more than 150K signatures.
said it analyzed transcripts and footage from all major
presidential debates and interviews from last year involving
presidential candidates and the following political reporters.
firm focused on interviews conducted by Tim Russert of NBC;
Wolf Blitzer, CNN; George Stephanopoulos, ABC; Chris Wallace,
FOX, and Bob Schieffer, CBS.
posed the most questions of the group869but
M+R found that only two mentioned global warming directly,
while 12 were related to the issue.
of the 778 questions put forth by Stephanopoulos mentioned
global warming, although five were related to the issue,
the firm reported.
posed global warming questions twice among his 572 queries,
and four additional questions were related to the issue.
also asked two global warming questions and three related
inquiries out of 440 overall questions. CBS Schieffer
never brought up global warming in his 279 questions, while
only one was related to the issue.
noted some topics that drew questions from the journalists
included immigration (165), abortion (79), Bill Clinton
(15) and UFOs (3).
YAHOO GIVES CHAIR TO AD MAN
Roy Bostock, former CEO
of DArcy Masius Benton & Bowles, has been named
non-executive chairman of Yahoo.
He replaces Terry Semel,
who was CEO of the company until last June when he was replaced
by Yahoo co-founder Jerry Yang.
Bostock, 68, joined Yahoos
board in `03. The advertising/marketing veteran headed DArcy
and its successor company, The MacManus Group, for a decade.
Bostock chairs the Partnership
for a Drug-Free America and serves on the boards of Morgan
Stanley and Northwestern Airlines.
Semel headed Yahoo for
WRIGHT LOOKS FOR MEDIA DEALS
Bob Wright, former CEO
of General Electrics NBC Universal unit, is joining
Lee Equity Partners private equity firm to line up media
and financial deals.
Wright, who also headed
GE Credit Corp., becomes a senior advisor to financier Thomas
Lee who exited Thomas H. Lee Partners in `06.
Wright, 64, is stepping
down as vice chairman of GE in April.
Jeff Zucker heads NBCU.
PITCH WIDE FOR SPORTS COPY
The nexus of journalism
and PRs relationship can be summed up in one word,
said Richard Deitsch, Editor for SI.com.
Bases were loaded at a
January 10 panel hosted by Publicity Club of New York. More
than 100 PR pros showed up for the round table discussion
that brought together some of New Yorks top sports
The timing couldnt
have been better. With the 2008 Olympics on the minds of
every journalist working the sports beat, it was a great
opportunity for communicators to hear what topics are currently
on editors radar.
Holly Sanders, a marketing
reporter for the New York Post, commented on the
publics curiosity factor surrounding Beijing
this summer. The panel said theyre looking for stories
in the coming months that highlight Chinese culture and
the impact it will have on the games.
We especially want
stories that incorporate Chinese culture and the athletes,
said Becky Chatman, senior producer for NBC Olympics.
Colleague Jennie Thompson
(producer for NBCs Today Show) said the
network is in need of profile stories on athletes who are
participating in the Olympics. Localizing the story by adding
athletes who are from New York can be especially helpful.
Nick Palazzo, co-founder
of Stack magazine, said a huge potential exists for
marketing crossovers involving video games. Stack, a magazine
read primarily by young athletes, commonly features articles
on popular sporting games. A publicist with a client in
the gaming industry could find a perfect home in an otherwise
Sanders noted that because
events like the Super Bowl and the Olympics are hotbeds
for celebrity-driven commercials, celebrity commentary is
almost always a welcome feature. Publicists with Hollywood
clients would do well to offer celebrity sound bites about
the games. She said shed also like to see stories
in the future on the Super Bowls female and Hispanic
Thompson said another
common crossover for stories is sports products. As an example,
she mentioned a pair of goggles worn by swimmers. PR pros
with a client in the goggle business could pitch a story
on the history of the product when that particular sport
is being played. The story would be especially successful
if a popular athlete happens to wear that brand.
Always try to think
of ways to make it fun. Show us something nobodys
seen before, she said.
Scott Shapiro, a producer
for ESPN Radios Mike & Mike Show,
noted that PR pros should set their sights high. As the
most listened-to sports talk show in the country, Shapiro
said his show turns down 99% of the pitches sent their way.
This puts him in a coveted position for picking only what
he feels are the best story ideas. We turn down two
or three hall-of-famers each week, he said. Were
able to be a bit greedy. Were particular and we go
for what we want.
6, 2008, Page 5
OF PR FIRMS
BOUTIQUES INTERNATIONAL LAUNCHED
dozen PR firms have joined to form Public Relations Boutiques
International, a network that promises to deliver the expertise
of seasoned, hands-on counselors with international
Siegel, who heads Bridge Global Strategies in New York,
is president of PRBI. She promises lower billing rates to
reflect PRBIs overhead not those of big top-heavy
agencies with distant shareholders.
founding members of the network are Marx Communications
(Trumbull, Conn.), Media & Communications Strategies
(Washington, D.C.). Metrospective Communications (Philadelphia),
Shira Miller Communications (Atlanta), Weisberg Communications
(Salt Lake City), Scott Phillips & Assocs. (Chicago),
Lang/Pan/Chan PR (Los Angeles), Campaignteam (Sussex, U.K.),
Japan PR Institute (Tokyo), C.J. World PR & Communications
(Seoul) and High View Communications (Toronto).
WALEK COUNSELS REVERSE MERGER
Walek & Associates
counseled investment management firm Asset Alliance Corp.
and Tailwind Financial as the companies announced a reverse
merger in January.
Mary Beth Kissane, principal
and head of the investor relations and corporate transaction
practice group at Walek, advised AAC, a longstanding and
ongoing client of the firm, and Tailwind. AA/E Brendan McManus
worked on the deal with her.
AAC is going public in
the U.S. in the reverse takeover by Tailwind Financial,
a blank check company.
Tailwind plans to acquire
outstanding stock from AAC valued at $80.2M in return for
shares of Tailwind common stock. AAC, specializing in hedge
fund investments, will be renamed Asset Alliance Corporation
and will trade on the American Stock Exchange. Tailwind
shareholders will control 60 percent of the shares.
FD REPS JILTED TAKEOVER TARGET
FD is advising Alliance
Data Systems, which has filed a lawsuit against Blackstone
Group for backing out of its proposed $7.8B acquisition
of the transaction processor.
Blackstone told ADS on
Jan. 25 that the Office of the Comptroller of the Currency,
regulator of ADSs World Financial Network National
Bank unit, demanded unprecedented and unacceptable
financial and operational requirement before approving
The private equity firm
also told ADS that alternative solutions would not satisfy
the OCC so further negotiations would be futile.
ADS launched its lawsuit
to compel Blackstone to comply with the obligations
under the merger agreement, included its covenants to use
reasonable best efforts to obtain required regulatory approvals
and to consummate the merger."
The Dallas-based company
contends that OCCs demands are reasonable and Blackstone
could obtain necessary approvals, but has made an apparent
business decision not to complete the merger on its terms,
if at all.
Communications, New York/StrionAir, air-purification
system; CDC Games, China-based online and mobile games provider,
and RecycleBank, rewards program centered on recycling.
PR, New York/Gruppo Levy, specialty investment bank;
Polen Capital Management, equity manager, and RGE Monitor,
macroeconomic and financial information service.
Global Communications, New York/Rani Resorts, luxury
resort brand in Mozambique, for PR.
Hammond & Associates, New York/Florida properties
Hilton Orlando Bonnet Creed; Waldorf-Astoria Orlando; Costa
dEste Beach Resort; Naples Bay Resort, and Crowne
Plaza Hollywood Beach. The firm has also picked up Daroff
Design, interior design firm; Mary Helen McCoy Fine Antiques;
Radisson St. Martin Resort, Marina & Spa; Le Meridien
Cancun Resort & Spa, and Westward Look Resort (Ariz.).
Group, New York/Vitals.com, online doctor evaluation
service, for PR.
Mattie PR, New York/butter London, luxury nail care
brand. The firm has also re-upped with Storm, U.K. watch
and accessories brand, for a second year of PR work.
Whitmyre, Sharon, Mass./Accomodative Financial Solutions,
research and consulting for busniess owners seeking small
business loans, for PR and SEO services.
Communications Group, Silver Spring, Md./Card Printer
Solutions, as AOR of PR. CPS is part of on-demand printing
services company Zebra Technologies.
Mills Agency, Atlanta/Lenders One, cooperative of
independent mortgage bankers, for PR.
Southfield, Mich./Enuresis Treatment Center, bedwetting
treatment, for PR and marketing communications, including
social marketing, blogging and media relations.
Shandwick, Santa Clara, Calif./Namco Bandai Games
America, entertainment software, as AOR following a competitive
review. WS consumer practice will handle the account
with positioning, consumer marketing, media relations, social
media, product launches, events and trade show strategy.
Communications, Santa Barbara, Calif./
ImagiPlay, earth friendly toys; Cowgirls Dont Cry
Fashions, designer merchandise, and Perfect Foods, nutritional
& Cowan, Los Angeles/Fisker Automotive, green
auto company, for PR to launch its Karma and Fosker hybrid
autos into market. FAs plug-in hybrid debuted at the
Detroit Auto Show in January.
McRae Agency, San Diego/So-Cal Fire Poster Project,
for pro bono PR aimed at raising funds for recent wildfire
victims through the sale of artwork.
Edition, February 6, 2008, Page 6
EXPANDS GRASSROOTS PROGRAM
fitness center operator Curves is extending its use of eNR
Services Grassroots PR program to its international
company has been an eNR client for the last three years
in North America. It plans to extend the media relations
program to the U.K., Ireland, Australia and New Zealand.
service allows users to build media lists and distribute
press releases to local media.
ABA CALLS FOR ENTRIES
The American Business
Awards, an independent awards program known as the Stevie
awards, has issued a call for entries ahead of its sixth
annual program. The ABAs, once called the business
worlds own Oscars by the New York Post,
go to public, private, non-profits and businesses of all
Categories include Best
Executive, Most Innovative Company, Best PR or Communications
Campaign, and Best PR Agency.
Deadline for entries is
March 31. Info: www.stevieawards.com/aba.
NATIONAL CAPITAL CH. LAYS
PLANS FOR 08
PR Societys National
Capital Chapter outlined three key initiatives in its annual
plan released in January.
First, is a membership
recruitment and retention push via Scott Oser Associations,
a North Potomac, Md.-based firm.
The chapter also will
be working with Rink Strategic Communications of Reston,
Va., on an internal member communications initiative.
Finally, Focused Image,
a Falls Church, Va.-based marcom firm, will lead an external
marketing and PR push for the chapter among local businesses
and target markets.
A new committee is being
planned to support that effort.
Young, an account manager at The
McRae Agency, was named New Professional of the Year
by PR Societys San Diego chapter. The award goes to
a pro nominated by peers with five or fewer years of experience.
Young started her career at TMA as an intern. She handles
media relations, writing and research for the firm. ...The
Public Affairs Council
has given its Grassroots Innovation Award to the Juvenile
Diabetes Foundation. The PAC recognized the Foundations
Campaign Friendraiser, a grassroots push highlighting
the need for federal funding of type1 diabetes research.
The campaign reached 6,000 potential volunteers and resulted
in 2,400 new advocates, according to Larry Soler, VP of
government relations for the Foundation. ...Dogmatic,
Los Angeles, has tapped two senior-level execs for its New
York office. David
Walton, an operations and project management veteran,
has been named VP of operations. Kimberley
Norris, a B2B sales and marketing pro, takes on the
role of VP of sales. The firm handles broadcast PR and creative
REALIGNS TOP EXECS
DeVries PR has reorganzied its top management under CEO
Jim Allman as the firm enters its 30th year.
Smirnov, a seven-year veteran, has been named president
of the firm after heading its beauty and wellness division
Berman, with the firm since, 2003, was upped to general
Thomas, formerly with IPG units Weber Shandwick and Octagon
Sports Marketing, was named chief financial officer.
Pearson has been named executive VP with oversight of clients
like Tupperware, Pepperidge Farm and E&J Gallo Winery.
Maloney, a former producer for the Food Network and
CBS, to Pierce Mattie PR, New York, as an A/E in its beauty
and fashion division.
Bottary, senior VP in Hill & Knowltons
corporate practice, to Mullen, Wenham, Mass., as senior
VP, account director in its PR practice. He was previously
president of Bottary & Partners PR.
Goneau, and Valerie
Morando have joined Coventures, Boston, as AA/Cs.
Bernauer, internal program manager for Blue Cross
and Blue Shield of North Carolina, to Buchanan PR, Philadelphia,
as an A/S. Jack Loughran
was promoted to A/E.
Nix, director of research, Turner Strategies PR,
to Hyde Park Communications, Washington, D.C., as an A/S.
has joined the firms New York office as an A/C.
Mann, formerly of Fleishman-Hillard, to JSH&A
PR, Oakbrook Terrace, Ill., as an A/S for accounts like
The Hershey Company and redbox.
Ludlam, managing director overseeing Porter Novellis
West Coast operations, to Hill & Knowlton, Seattle,
as GM of H&K Northwest. He was previously with 2000
H&K acquisition The Rockey Company.
Read, who handled marketing and PR at Nimsoft, to
Crossroads PR, as a senior A/M in its Silicon Valley office.
Cornelius, PR manager at real estate firm Grubb &
Ellis|BRE Commercial, to Gable PR, San Diego, as an account
Cid to managing director, M Booth & Associates,
Brodoff to assistant VP, marketing and communications,
Alliance for Downtown New York. Brodoff, 45, had been director
of public affairs.
Tammes to senior VP of strategic marketing, Cornerstone,
New York. Tammes, 32, headed the firms lifestyle department.
Combest to team leader, The Vandiver Group, St. Louis,
Mo. He joined the firm in 2006.
Ringham to client relationship director, Fast Horse,
Minneapolis. She joined in 06.
Edition, February 6, 2008, Page 7
DAVIDSON, HAMMOND WIN BIG
M. Silver Assocs. won Best in Show for PR for
its work for the Zero-Gravity Experience and Laura Davidson
received the Winthrop Grice Award for Lifetime Achievement
in PR at the Hospitality Sales & Marketing Assn. International
dinner Jan. 28 in the Marriott Marquis, New York.
awards were among hundreds of advertising and PR awards
presented before a black tie audience of 1,000.
Silver, president of M. Silver Assocs., New York, accepted
the award for his firms work for the Zero-Gravity
Experience, during which passengers experience zero-gravity
while in flight.
New York firm, Laura Davidson PR, works for clients such
as The Resort at Paws Up, which won a Gold Award, Atlantis,
which won two Silver awards, and Cancun Resort, which won
a Bronze Award. The firm was founded in 1991.
Hammond & Assocs., New York, again took the most awards
included one Platinum for The Lodge at Woodloch; Golds for
Peninsula Grill, Red Mountain Spa and Umstead Hotel and
Spa, and Silvers for Atlantic City Convention and Visitors
Authority, Cruise West, Great Wolf Resorts, Mandarin Oriental
Hotel, Montreal Jazz Festival, Pocono Mountains Visitors
Bureau, Red Mountain Spa, and South Carolina Dept. of Parks,
Recreation & Tourism.
Shandwick, Booth Are Winners
Shandwick, whose travel & lifestyle practice is headed
by Rene Mack, took 15 awards five Gold, five Silver
and five Bronze.
picked up Golds for the Canadian Tourism Commission; Hilton
Head Island - Bluffton Chamber of Commerce; New Orleans
Convention & Visitors Bureau, and two for Omni Hotels.
firm picked up two Silver Awards each for its work on behalf
of the Bahamas Ministry of Tourism and Canadian Tourism
Commission, and a single silver for Omni Hotels. WS won
Bronze for the Beverly Hills Conference & Visitors Bureau;
New Orleans Convention & Visitors Bureau; two for Royal
Caribbean International, and one for Omni Hotels.
biggest winner was M Booth & Assocs., New York, which
took one Gold, four Silvers and seven Bronze.
won a Gold for the Myrtle Beach consumer marketing program
titled, "The World's Tallest Sandcastle Campaign."
Silver winners were for Turkey, Harrah's, easyCruise and
U.S. Virgin Islands. Bronze winners were for USVI, Turkey
(print placement), Turkey (feature placement), Turkey (consumer
magazine placement), Yahoo! Travel, The Signature at MGM
Grand, and Myrtle Beach.
Assocs. also won a Gold for the Greater Fort Lauderdale
Convention and Visitors Bureau for the special event, "coast
(954)," First-ever Destination Pop-up Store.
Award winners of Silver Assocs. were for VIA Rail Canada
and Explore Chinatown. Bronze winners were for Connecticut
wineries, American Express Consumer Travel Network, and
Paradisus Palma Real Resort. Other multiple winners included
Middleton & Gendron, Spring OBrien, Development
Counsellors International and MMG Mardiks, all four winning
eight each; Ruder Finn and Cohn & Wolfe winning seven
each, and Edelman winning four.
annual awards banquet of the hospitality industry, known
as the Adrian Awards, is hosted annually by HSMAI.
describes it as the worlds largest advertising,
PR and web marketing competition for hospitality, travel
and tourism. It is named for its creator, Adrian W. Phillips.
Dowling, senior VP of marketing, Best Western International,
is HSMAI chair of the Americas and Robert Gilbert is president
and CEO of HSMAI.
gallery is at odwyerpr.com.
PR SOCIETY SEEKS PR HELP
PR Societys Advocacy
Committee is looking to hire a PR pro to serve as an ad
hoc communication team member.
The Society has issued
an RFP with a deadline of Feb. 22 as it seeks a consultant
with knowledge of PR and communications issues like FCC
ownership, video news releases, freedom of speech and media,
and ethical PR practices.
PRS Advocacy Committee
oversees the groups public comments and actions on
issues related to PR and the public. Its advisory board
is headed by PR counselor Mary Beth West.
Among the work outlined
in the RFP is writing original op-eds, web content, speeches
and letters, research, and media relations. PRS estimates
the work will average 30 hours per week.
Janet Troy ([email protected])
is handling the search. The RFP is at www.prsa.org/RFP/index.cfm.
RLC AIDS AMERICAN LAFRANCE
IN CH. 11
New York-based Richard
Lewis Communications has been called in by American LaFrance,
the 175-year-old emergency vehicle maker that has filed
for Chapter 11 bankruptcy.
ALF said it will continue
operating and expects to emerge from bankruptcy within 60
days if its restructuring plan in okayed.
RLCs Greg Tiberend
and ALFs newly appointed chief restructuring issued
a statement last week to correct inaccurate media
reports and provide an update on its reorganization.
Tiberend did not return a call.
ALF in its Ch. 11 filing
blamed its dire financial condition on the adoption of IBM
software which has been hampering its operations, as well
as obsolete inventory not properly reported by its previous
Investment firm Patriarch
Partners acquired ALF in 2005 from DaimlerChryslers
Freightliner unit. The U.K.s Register reported
that Freightliner provided accounting, purchasing, inventory,
and other services for ALF for 18 months while it worked
on setting up a new computer system.
ALF, a top maker of EMS
vehicles like fire engines, dates its operations back to
1832. It has requested $50M in financing.
RLC has worked with Patriarch
Partners in the past.
Edition, February 6, 2008,
York office rents as high as $100 per sq. ft. are driving
some PR firms away from midtown.
future move of PRs No. 1 independent firm, Edelman,
from Times Square to Hudson st. on the West side of downtown
says a lot (1/23 NL).
signed a 16-year lease for 127,000 sq. ft. in departing
100,000 sq. ft. at 1500 Broadway.
in 1986 pioneered the move away from midtown by leasing
six floors at 230 Park Ave. South (19th st.). It could have
purchased the building but did not. It was sold last year
for $228M to Rockrose Development. HIT Entertainment now
leases the 13th floor, Institutional Investor, the
12th, and Capital Z, the 11th. B-M, which formerly occupied
these floors, is now on the lower five floors and basement,
reducing its space by 10%. Not all firms are moving downtown.
Taylor, ninth largest independent with $18M in fees in 2006,
a gain of 35%, on Feb. 1 moved to the 38th floor of the
Empire State bldg. KCSA Strategic Communications has moved
to 880 Third ave. (53rd st.) after many years on Second
driver of New York PR office changes is Omnicom
(owner of Ketchum, Porter Novelli, Brodeur and Fleishman-Hillard)
which itself has just signed for 183,000 sq. ft. at 195
Broadway, the largest downtown rental ever by a creative
with one million sq. ft. in midtown, is on a tear to reduce
rent, saying its annual net rent will be cut from $412M
in 2006 to $209M by 2010.
has bounced Ketchum and PN around so much that we wonder
if OMC buys PR firms for their real estate. It made $17.2M
by renting space in 2006. For instance, if it bought PR
firm A and found it to have a lease worth $35
a sq. ft. when the market was $55, it could move the firm
to vacant OMC space and make a tidy profit on the PR firms
acquired by OMC in 1996, had just moved to 220 E. 42nd st.
after 10 years at 1133 Ave. of the Americas at 44th st.
OMC in 1997 shifted it to 292 Madison ave. at 41st st.;
to 711 Third ave. in 2001, and to 1285 Ave. of the Americas
in 2004. Ketchum staffers underwent four moves in eight
Porter Novelli unit has received the farthest push from
moved last August from 450 Lexington next to Grand Central
Station to 75 Varick st., a building in the West Village
that mostly housed printers since its construction in 1930.
PN occupies the sixth floor of the 19-floor triangular-shaped
building, which is undergoing a $50M rehab. New windows
have been installed to muffle the noise of traffic using
the nearby Holland Tunnel (two lanes of Varick feed the
tunnel). A special air conditioning scrubber
has been built to cleanse incoming air of automotive pollutants.
PN, acquired by OMC in 1986 when it was at 909 Third ave.,
by 1992 was at 1633 Broadway. It then was moved to 437 Madison
ave. (OMC h.q.) from 1995-98; to 220 E. 42nd st. from 1999-2001;
to 450 Lexington in 2002, and now to 75 Varick.
do not influence what people think,
according to an astounding conclusion in the APR Study Guide
published by the Universal Accreditation Board, which receives
most of its support from the PR Society and its members.
a 1972 study by J-profs Maxwell McCombs of the Univ. of
Texas and Donald Shaw of the Univ. of North Carolina, the
Guide says that instead, media are stunningly successful
in telling readers what to think about. In other words,
says the Guide, the media shape top-of-mind presence
regarding issues. The typical news consumer focuses on a
handful of topics daily, and these topics are presented
to him or her, in one form or another, by the media. With
the next news cycle, a topic from the day before may disappear,
and so does its importance among news consumers.
were all air-heads who have no remembrance
of the past and who are easily manipulated by those who
control the agenda-setting process (PR and press).
How this Guide can be quoting a study from 1972, decades
before the internet, is beyond us. For openers, virtually
the entire past is now available instantly via Google and
other databases. Twenty sample questions from the APR test
are now on www.praccreditation.org/aprdemo/htmldemo/
item_1.htm and we urge readers to take this exam. We got
17 of the 20 questions right, which means we could be APR
(as could the average high school grad).
shock in the Guide came in a section on Copyright
Law which says an author who creates an expression
of his or her ideas immediately acquires common law
copyright to his or her work and this expression can
only be used in part for criticism, comment,
news reporting, teaching, scholarship or research.About
the worst offense in copyright, says the section, is slavish
copying, meaning extensive word-for-word copying.
How about PRSs photo-copying and selling tens of thousands
of articles without their authors permission in the
1980s and early 1990s. PRS claimed this was
fair use, which the Authors Guild called
an absurd defense.
of PRS, the board slinked into New York
Jan. 24-26 with no notice and no report so far on the PRS
website. PRS, although it spends $250K+ on PR staffers including
and Joseph DeRupo,
is now seeking a part-timer to handle advocacy.
is trying to collect $1,025 eight months in advance for
the conference Oct. 25-28; has failed to get any major press
on its 60th anniversary celebration; has boosted the board
effectively to 19 members without permission of the Assembly
Mary Beth West
as senior counsel with their headshots shown
along with board members), and refuses to discuss shifting
the charter to Delaware, which would allow year round electronic
meetings and votes by the Assembly (the boards worst
nightmare). In the latest info block to members, none of
the 17 directors lists an e-mail with a headshot when in
2006 all but two of the 17 did so (Jeff
The directors simply dont want to be contacted.