The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, February 13, 2008, Page 1
TO REVIEW AMERICA SUPPORTS YOU
Department of Defense is preparing to review its PR contract
for the America Supports You campaign, a taxpayer-funded
program which touts non-profit groups supporting U.S. troops
that is under Pentagon investigation.
program has drawn scrutiny by the media and the Defense
Dept., which is investigating the relationship between the
independent military-run paper Stars and Stripes and
the ASY campaign.
business relationship between the two entities caused consternation
in the S&S newsroom after the paper learned and reported
last fall that S&S had awarded a $499K PR contract to
Washington, D.C.-based Susan Davis International to support
the ASY campaign.
spokesman for the Office of the Secretary of Defense told
ODwyers that Susan Davis Internationals
contract has come up for renewal. He confirmed that the
contract is with the Defense Dept.
Shortencarrier, a former Pentagon public affairs director
who handles the ASY work at SDI, did not return a call.
Pentagon said it expects to issue an RFP this week to find
a D.C. area firm to provide a national strategy and outreach
program for ASY.
top two editors for Stars and Stripes said in December that
they formally requested immediate, full and complete
disclosure of their own newspapers dealings
with the ASY campaign. The Pentagons Inspector Generals
office is auditing the deal.
Ludlam joined Hill & Knowlton Feb. 11 as executive VP
of its northwest region (Seattle, Spokane and Portland).
He had been managing director of Porter Novellis western
began his career at The Rockey Co., which H&K acquired
has counseled Microsoft, Hewlett-Packard, Washington Mutual,
Bristol-Myers Squibb, Airco Gases and Centers for Disease
Control. Ludlam reports to Paul Taaffe, H&Ks CEO.
Armstrong, who was press secretary
to former Washington, D.C. Mayor Anthony Williams, has joined
the International Dairy Foods Assn. as director of communications.
She takes over the spot held for the past 11 years by Susan
Ruland, who left for Powell Tate/Weber Shandwick in November.
represents an industry with $90B in annual revenues.
REPS BATTERED MBIA
& Co. is handling crisis duties for struggling bond
insurer MBIA Inc. that reported a $3.5B pre-tax write-off
for its insured credit derivatives portfolio.
Armonk, N.Y.-based MBIA registered a $1.9B net loss for
`07 compared to an $819M 06 profit.
is dealing with the collapse of the subprime mortgage market.
Bloomberg reports that meltdown has resulted in $146B in
losses and markdowns at banks and securities firms since
on Feb. 5, announced that it was putting MBIAs AAA
bond insurance ranking under review for a downgrade.
ratings company says it is reviewing MBIAs rankings
due to a worsening outlook for the subprime mortgage market.
CEO Gary Dunton said that the bond insurance business is
paying the price for expanding beyond its traditional
municipal bond turf to riskier ventures.
FIGHTS FOR EXXON VALDEZ VICTIMS
Communications launched The Whole Truth campaign
to support the effort of victims of the 1989 Exxon Valdez
oil spill to recover punitive damages from ExxonMobil.
U.S. Supreme Court has slated Feb. 27 as the date for oral
arguments in ExxonMobils appeal of a lower courts
decision to grant $2.5B in damages to more than 32,000 commercial
fishermen, native Alaskans, businesses and towns that were
impacted by the spill into Prince William Sound.
Governor Sarah Palin filed a friend of the court
brief on Jan. 29 backing the award of damages.
Colberg, Alaskas Attorney General, said in a statement
that if Exxon succeeds in blocking the damages it would
deny Alaskans the compensation to which they are due
and reduce the incentive for those who use our coastal
waters to operate in a careful and safe manner.
campaigns website is at www.wholetruth.net.
Doherty, an ABC News veteran
and producer of Good Morning America, has joined
Kwittken & Co. as managing director. He also handled
ABCs affiliate service, directing editorial coverage,
coordinating satellite feeds and overseeing live shots.
Schlossberg, president of K&C, believes Dohertys
access to top TV people will be a big value to clients.
Doherty is a member of the Democratic Leadership for the
21st Century group and the U.S. Equestrian Federation.
Edition, February 13, 2008, Page 2
FILES SUIT VS. LOBBYING DISCLOSURE
National Assn. of Manufacturers has filed a lawsuit to prevent
enforcement of a provision of the Honest Leadership and
Open Government Act of 2007.
powerful trade organization of industrial giants believes
the First Amendment rights of its members are threatened
by Section 207 of the law requiring disclosure of names
of those who pay more than $5,000 to finance lobbying activity.
group fears members may not express their opinions
in the legislative process if they have to go
on the record.
Engler, NAM President, raised the possibility that a company
could be a target of a terror attack if it bankrolls lobbying
in support of hot button issues such as global
warming or nuclear power.
his statement, Engler said: For example, anti-globalization
forces are increasingly resorting to violent means to oppose
both political leaders and officials in the private sector
who support transnational economic development."
also believes taking policy positions that are unpopular
with other groups may lead to boycotts, political pressure,
shareholder suits, or other forms of harassments.
Joe Lieberman of Connecticut said the measure was passed
to thwart stealth lobbying campaigns.
EDELMAN TAKES STAKE IN Rx
The National Assn. of
Chain Drug Stores plans to blanket the Washington, D.C.,
regions with ads created by Edelmans Blue Worldwide
unit to stress the importance of local pharmacies to the
Steven Anderson, CEO of
the group, unveiled the program Feb. 4 at NACDS conference
in Florida. He said NACDS wants to turn up the volume
on the central message that drug stores are essential to
the nations overall health.
The ads target Capitol
Hill, executive branch, media and opinion leaders inside
The $750B industry, according
to Anderson, is expected to be targeted for cuts.
With a new president headed
for Washington, Anderson expects a renewed debate
on the direction of the countrys healthcare system.
The ad campaign carries
themes showing the convenience, accessibility, and expertise
of local pharmacists along with how they counsel patients
to take their medications as prescribed.
H&KS NEWBOLD MOVES
Vicki Newbold, managing
director-corporate communications in Hill & Knowltons
London office, has moved to Manning Selvage & Lee.
She assumes corporate
duties from Kate Steele, who slides into the U.K. new business
MS&L, which is owned
by Frances Publicis Groupe, counts Procter & Gamble,
Coca-Cola, Diamond Trading Co. and Philips as clients.
Newbold has repped Shell,
AOL Time Warner, Vauxhall, SABIC and bmi/ British Midlands
Airways in the areas of corporate reputation. MS&L has
80 pros in London. Stuart Wilson is CEO of the operation.
KEKST GUIDES SMITHFIELD AMID
Kekst and Company is handling
communications for meatpacking giant Smithfield Foods as
it wages a public and legal fight to paint labor union PR
effort critical of a plant in North Carolina as racketeering.
Smithfield filed a suit
against the United Food and Commercial Workers in October
under the federal racketeering statute known as RICO citing
the UFCWs PR campaign against what it calls anti-union
tactics and alleged dangerous working conditions at Smithfields
Tar Heel, N.C. plant.
The company said Feb.
5 in a statement distributed by Kekst that it made that
move in order to seek relief from the extortionate
corporate campaign perpetuated by the UFCW and their agents
over the last several years.
The suit, among other
allegations, says the union killed an incomparable
marketing opportunity for Smithfield by convincing
Oprah Winfrey to not have a celebrity chef promote Smithfield
hams on her show.
Smithfield seeks $17M
and a court order barring the union from issuing press releases
or using other PR tactics targeting the company.
Kekst partner Adam Weiner
and analyst Lindsey Estin are handling media for Smithfield.
MLB RAPPED FOR AXING HOF GAME
Major League Baseball
is facing grassroots pushback stemming from its decision
to drop the annual Hall of Fame Game that has been played
in Cooperstown, N.Y. since 1940.
Bob DuPuy, MLBs
COO, announced Jan. 29 that the June 16 contest between
the Chicago Cubs and San Diego Padres at Doubleday Field
will be the last played there. He gave scheduling difficulties
for junking the exhibition game.
Journal, Cooperstown paper, has launched an online petition
drive urging MLB to reconsider its decision to respect the
traditions of the national pastime.
More than any other
American sport baseball draws strength from its traditions,
says the petition.
Craig Muder, sports editor
of the Utica Observer-Dispatch, doesnt want
to hear about the arduous bus trip to central New
York. He blasts both MLB and the players union for
stiffing the fans of the game.
A Save the Hall
of Fame Game blog has been launched to highlight 17
reasons for keeping the game.
The HoFG reminds spectators
and participants alike that baseball is a glorious game
and an undeniable part of American culture and identity.
The blog notes that legends
such as Joe DiMaggio, Hank Aaron, Jackie Robinson, Ted Williams,
Babe Ruth, Stan Musial, Roberto Clemente and Duke Snider
played in Cooperstown.
The blog dismisses MLBs
scheduling problems with Cooperstown, noting that schedule-makers
have figured out how to pencil in games in Japan, China
(next month), Mexico, Memphis, Orlando and Puerto Rico.
Hall of Fame president
Dale Petroskey is exploring opportunities for Doubleday
They include scheduling
a day for top Japanese and South Korean teams and hosting
New York States high school baseball championship
Edition, February 13, 2008, Page 3
POST NAMES NEW CEO, PLANS CUTS
Washington Post Company has promoted VP of advertising Katharine
Weymouth to CEO of Washington Post Media, a new unit of
the company encompassing the Washington Post and
also serves as publisher of the Post, the fifth member of
the Graham family to hold that title.
41, joined the paper in 1996 as assistant counsel and moved
to Washingtonpost.Newsweek Interactive after two years to
be associate counsel.
later became director of the advertising departments
jobs unit in 2002 and was named director of advertising
sales in April 2004.
is a great-granddaughter of Eugene Meyer, who bought the
Post in 1933.
Jones, Jr., who has been publisher of the Post since 2000,
was named vice chairman of the company and succeeds Donald
Graham as chairman of the paper.
his promotion, Jones said that a voluntary retirement incentive
program will be offered in March to some employees of the
newspaper in light of the current economic environment
and to assure the future strength of the business.
paper said it will close its College Park, Md., printing
plant in early 2010, after two presses are moved to The
Posts Springfield, Va., plant.
joined The Post in 1980 as vice president and counsel.
Weymouth and Jones are attorneys.
SUN-TIMES GOES ON AUCTION
The Sun-Times Media Group
has officially put itself on the auction block in a bid
to rebound from the sharp decline in advertising.
Cyrus Freidheim, CEO,
says the company will evaluate strategic alternatives
such as the sale of any or all of its assets. Joint ventures
and strategic partnerships also will be considered.
praises S-TMGs solid portfolio of publications
and websites that deliver the highest quality journalism
to the communities that we serve and great value to our
S-TMG is the parent of
the Chicago Sun-Times and 120 community papers and
websites in the Chicago area.
The company has been in
a cost-cutting mode of late with a plan to reduce operating
expenses by $50M.
Tammy Chase is IR director
BINN BUYS PHILLY STYLE
Jason Binn, who publishes
glossy lifestyle magazines in New York, Aspen, Hamptons,
Boston, Los Angeles and Washington, has acquired Philadelphia
Style from socialite Dana Spain-Smith.
The deal also includes
online publications DC Style and ACConfidential.com.
PS publishes seven times
a-year and has a circulation of 70K. Its audience has household
income topping $250K and liquid assets of more than $1M.
PS publisher John Colabelli
and editor Sarah Schaffer will remain in their posts, according
to a report in philly.com.
SPIN PUBLISHES ON MYSPACE
Spin has teamed
with MySpace to produce the music magazines first
digital issue, which includes links to artists MySpace
pages and to the iTunes music store to buy the tracks featured
in the issue. The next 12 issues of the magazine will be
available for free digital download at myspace.com/spinmagazine.
Tom Hartle, said the music and magazine industries are in
a state of turmoil and sees the digital publication
as a major step forward. He said the digital
magazine drew more than 250K page views in the first week
after a soft launch.
The issue also includes
digital audio and video samples, as well as advertisements
hyperlinked to the companies that buy space.
MySpace says it hosts
more than six million sites for major, independent and unsigned
Digital publisher Texterity
handled the project for Spin.
MURDOCHS WSJ PLAN CALLED
News Corp. CEO Rupert
Murdoch is engaging in a risky strategy with plans to make
the Wall Street Journal a more mass-market paper
to compete with the New York Times, according to
Crains New York.
The weekly says Murdochs
conflict with the Times is personal. He and his top aides
refer to the NYT as sanctimony central.
Consultant John Morton
told Crains that if the WSJ becomes more of a general
interest it diminishes its standing as the business
Murdoch could always trash
his mainstream vision of the WSJ as he did by backing away
from talk of making the online version of the paper free.
VANITY FAIR CANCELS OSCARS
Vanity Fair has
canceled it annual over-the-top Oscars party that was slated
for Feb. 24 in support of the striking Hollywood writers.
Editor Graydon Carter
had planned the 15th party to begin with an invitation-only
dinner for 170 A-listers at Craft in Century
He told the New York
Times that the bash would probably top out at 700 by
the early morning.
Hollywood publicist Leslee
Dart is saddened that the shindig is getting the kibosh.
Clients started calling Dart a month ago looking for help
to get into the party. To Dart, the VF affair is a crown
Carter ruled out reviving
the party in the event the Writers Guild of America and
production companies settle. He expects many bruised
feelings and does not think that it is appropriate
for a big magazine from the East to come in and pretend
Rove, the top Bush administration strategist and
senior advisor to the president, has joined FOX News as
Rove was formerly a member
of the Board of International Broadcasting and taught at
the LBJ School of Public Affairs at the Univ. of Texas at
news continued on next page)
Edition, February 13, 2008, Page 4
STANDARD IS RE-BORN
Industry Standard officially re-launched on Feb.
4 to document the new Internet age, according
to its general manager Derek Butcher.
online-only publication has abandoned the traditional
media model based on a large editorial staff, he wrote
to visitors at the site.
Standard favors a new paradigm that values commentary
from thought leaders and perspectives of our community.
believes the prediction section of the Standard
ranks as its most groundbreaking aspect.
relies on input from the community and collects the sum
of collective intelligence.
wrote: Prediction markets have proven to be remarkably
powerful tools for gauging events and trends, and we think
that the addition of this technology to the site will provide
a very special type of meaningful interaction.
initial prediction is that 44 percent of Standard readers
believe Yahoo is going to accept Microsofts takeover
is the charter sponsor of the Standards launch.
Lucas, GM and executive VP of The Weather Channel
Networks, is slated to exit to become chief marketing officer
for Discovery Communications, parent of the Discovery Channel.
She joins DC on March
24 in Silver Spring, Md.
Lucas was responsible
for corporate strategy/development, and strategic marketing
for The Weather Channel and weather.com,
and operations and programming for The Weather Channel,
The Weather Channel HD, Weatherscan, The Weather Channel
Radio Network, and newspaper syndication.
She was previously with
Turner Broadcasting System in posts like SVP of marketing
for CNN Networks and VP business operations and network
development for TBS, TNT, Turner Classic Movies and Turner
Sibley, VP of multimedia sales at the Wall Street
Journal, has been named senior VP and worldwide publisher
She handled New York,
New England and Europe for the WSJ.
At BW, Sibley directs
the magazines sales team and heads all advertising-based
revenue for its multimedia products. She was previously
with Forbes Inc.
ODair, executive editor at More magazine,
has been named the second current executive editor of Readers
She shares duties with
Tom Prince, who recently joined the magazine from Martha
Stewart Living Omnimedia.
ODair was a senior
editor on the launch team at Entertainment Weekly,
deputy editor of Rolling Stone, editor of US
magazine and executive editor of Details, among other
ORGANIC STYLE IS REVIVED ONLINE
which was published by Rodale Inc. from `01-`05, has been
revived as an online publication to chronicle the green
Prolman bought the OS brand from Rodale and is behind the
Prolman promises the born-again
pub will feature items on truly inspirational
people including growers, artisans, environmentalists and
The premier issue has
stories about sustainable flower growing in Ecuador, cotton
farming in India and a tribute to civil rights icon Rosa
TRIBUNE SELLS STUDIOS TO BUY
Tribune Company said it
will purchase properties currently leased for the Los
Angeles Times, Newsday, Baltimore Sun
and Hartford Courant after receiving an option to
purchase the real estate for $175M through the 2006 restructuring
of the properties owner TMCT, LLC.
is selling its Tribune Studios and related real estate in
Los Angeles, which it acquired in 1988, to Hudson Capital,
for $125M and plans to use the proceeds as part of
a like-kind exchange when it closes on its acquisition
of the TMCT properties, expected in April.
MANHATTAN MEDIA STAKES TOP
Rubenstein PR is distributing
a release from Manhattan Media claiming that it is the king
of the borough, the media capital of the world.
MM publishes New York
Press, Our Town, City Hall and Avenue,
which combine for a circulation of 176,500.
That's 20K more than the
New York Post, 70K more than the Daily News,
as well as above the Wall Street Journal (110K) and
the New York Times (152K).
Tom Allon is CEO of MM.
KOPPEL MOVES TO M+R
Andrea Koppel, a CNN veteran,
has joined M+R Strategic Services in D.C., to head its communications
The 20-year broadcast
veteran served as foreign service and Capitol Hill correspondent
of the Time Warner unit.
Bill Wasserman, M+R president,
believes Koppels experience will be an invaluable
resource as the firm moves to leverage the media
in order to influence public dialogue and policy decisions
on critical issues.
M+R has worked for the
Campaign for Tobacco Free Kids, Save Darfur Coalition, Susan
G. Komen for the Cure, Habitat for Humanity and Oxfam America.
Barseghian, a magazine writer and author, has been
named editor-in-chief of Craft magazine, based in
Sebastopol, Calif. Barseghian has written for the San
Francisco Chronicle, San Jose Mercury News and
penned the book Get a Hobby! 101 Diversions for Every
Lifestyle (Harper Collins 2007). Current EIC Carla
Sinclair is staying on for a transition period, but is stepping
down to write a novel.
13, 2008, Page 5
OF PR FIRMS
D.C. public affairs pro Samuel Simon and Robin Strongin
have set up Amplify Public Affairs to encompass and build
on Simons tech-focused PA firm Issue Dynamics.
who was one of Ralph Naders first lawyers, set up
IDI in 1986 after serving as president of the Telecommunications
Research and Action Center, a consumer group focused on
said the firm aims to blend Beltway know-how with innovative
was a partner during an eight-year stint at Polidais, a
D.C.-based healthcare communications firm.
was previously senior research associate with the National
Health Policy Forum at George Washington University and
acting executive director and director of research for the
Health Care Technology Institute.
RACEPOINT EYES GLOBAL COMMUNITIES
Racepoint Group has set
up a practice to establish online and offline dialogues
between communities and clients like corporations, countries
The firm believes corporations
are shifting from a product-centric mentality
to one driven by corporate responsibility leading to a boost
in engagement with stakeholders like employees, shareholders
The new practice, called
World 2.0, is a good fit for progressive thinking
and acting entities, said Larry Weber, chairman of
RG. He noted digital technologies have allowed clients to
engage in global and real-time dialogues about issues that
affect society. The organizations that cultivate and
participate in these dialogues will shape the future of
the world, said Weber.
Peter Prodromoi, executive
VP, heads day-to-day operations of the new practice for
Waltham, Mass.-based RP, with team members in London and
Washington, D.C. Weber and Mark Fuller, chairman of Monitor
Group, which has a stake in Webers W2 Group, are also
strategists for the practice.
Communications has set up a renewable energy and
green technology practice group led by VP Jason Morris.
Clients include Global Solar Energy, Business Council on
Climate Change, and Borrego Solar Systems. Edelman
Financial, New York, is working with Summit Global
Logistics as the company filed for Chapter 11 bankruptcy
protection and announced plans to be acquired by TriDec
Acquisition Company as part of a restructuring. ...Rubenstein
Associates is handling communications for luxury
retailer Fortunoff, which has filed for Chapter 11 and announced
it has agreed to be sold to NRDC Equity Partners, owner
of Lord & Taylor. ...Goldstein
Communications, New York, has a new website at goldsteincom.com
developed by Artyso. ...RF|Binder
Partners was named one of New Yorks 30 Best
Companies to Work for in 2007 by the New York State Society
for Human Resource Management. The firm will be recognized
at an awards dinner in April in Albany.
Strategies, New York/Touchpaper, IT business management
services, for PR as it expands in the U.S.
Cannon Group, New York/Bethesda Skin Care, as AOR
to launch a sunscreen soap brand; Ribbit Films, motion graphic
film footage, for PR, and Jeff Wallner, financial manager
for pro athletes, for media relations.
Play Communications, New York/Elmers Products,
for PR for its arts & crafts and education divisions,
and to launch new products for Toy Fair and the holiday
PR/New Media, New York/iriver, digital media devices,
for a national PR campaign. The company makes devices like
MP3 players and ebook viewers.
Marketing PR, New York/Student & Youth Travel
Assn., non-profit trade group, and The Liaison Capitol Hill,
Washington, D.C., hotel slated for April 1 opening.
Investor Relations, New York/Minco Gold Corporation,
Vancouver-based mining company, for IR.
Style Group, New York/ATON, home audio and video
routing and distribution products, for marketing communications.
Communications, Manchester by the Sea, Mass./Sentinel
Benefits, benefit consulting and administration, for media
outreach, branding and lead-generation programs, and OmegaBrite,
dietary supplement, for consumer research, brand messaging
and media relations.
Communications, Boston/Grant Thornton, for PR for
its Private Equity Initiative, including brand positioning,
media relations, media training and conference speaking
Dittus, Washington, D.C./Pan American Health and
Education Organization Foundation; American Academy of Forensic
Sciences; Portland Cement Assn.; International Dairy Foods
Assn.; Salt River Project, and Fluor Corporation.
Park Communications, Washington, D.C./
United Rentals, for IR, and Disabled Veterans of America,
for legislative support and to bring attention to veteran
healthcare funding reform.
Raleigh, N.C./Healthy Living Academies, for PR and media
Jeffrey Group, Miami/Association of Tennis Professionals,
as U.S. Hispanic AOR for strategic communications.
Integrated Communications, Louisville, Colo./
GreenHunter Energy, renewable energy, for a national PR
Agency, Santa Rosa, Calif./Consorzio per la Tutela
del Prosecco di Conegliano Valdobbiadene, trade group
for Italian sparkling wine makers, as AOR for PR.
& Company, Campbell, Calif./Adaptec, storage
solutions, as AOR for PR.
Edition, February 13, 2008, Page 6
IS LINK TO CANADIAN FIRMS
has been launched by two Canadian marketing executives to
pair U.S. marketers with marketing agencies that focus on
the Canadian market.
says it handles searches for companies, associations, government
and non-profit entities. Didzbalis and Corriveau cite Hoovers
research that found the number of marketing agencies operating
in Canada has risen from under 4,000 in 1990 to more than
5,600 in 2007.
Didzbalis, co-founder and partner, was the founder and CEO
of BenchMark Communications, a PR and marketing firm built
up to 65 people, sold to Omnicom and integrated with Porter
Novelli. Earlier, he worked for IBM Canada in PR, public
affairs and marketing posts.
Corriveau boasts solid international business acumen with
a proven track record in corporate, agency, not-for-profit
and association environments.
who serves as president and CEO, was a key exec for Porter
Novelli Canada and was later promoted to global network
director and partner. Earlier, she headed media, employee,
investor, community and client relations at The Dynacare
know this market and its agency roster extremely well, and
can be a huge assist, said Corriveau. Info: agencylink.ca.
NCC OFFERS WIDGET FOR CHAPTER
The National Capital Chapter
of PRS is offering a free widget application to members
and non-members to keep them in tune with the chapter.
The National Capital Channel
application takes about a minute to download from prsa-ncc.org
and appears in the lower right-hand corner of a computer
desktop. It can be moved anywhere after that.
jobs, upcoming events, etc. are streamed via the widget
and appear in a text scroll at the bottom of the monitor.
The application can also be used to view podcasts and videos.
Local weather is featured.
NCC sponsorship committee
co-chair Robert Udowitz hopes the technology will eliminate
the person who says, "I wish I knew about that program,
I would've gone!" He said there's no excuse now not
to be informed with the NCC widget. Udowitz noted that the
National Capital Channel is safe for corporate network environments
and contains no adware or spyware. Running the application
for an hour uses about as much bandwidth as loading a single
ActiveAccess, a provider
of customized, interactive content delivery services, developed
the widget for NCC. Mac users must have a PC emulator installed.
Data, a data verification and mail management company
based in Rancho Santa Margarita, Calif., has a new service
to verify email addresses called Email Object. The customizable
tool can search through databases, address books, spreadsheets
and website forms to remove invalid character and correct
or update email contacts. The service is standalone or part
of MDs suite of software. Info: melissadata.com.
Tolpin, VP of marketing and communications, Critical
Mention, to Articulate Communications, New York, as senior
VP. She was previously VP of corporate communications at
V-Secure Technologies. Kate
Corcoran was promoted to A/S at Articulate.
Scharler, senior manager, communications, Disney
Publishing Worldwide, to Forbes.com,
New York, as director of corporate comms. handling internal
and external comms. She was previously with Four Corners
Comms., Connors Comms., Rubenstein PR and SSA PR. She began
her career at a subsidiary of Kiplinger Personal Finance
Kelly, chief external relations officer for the Appraisal
Institute, to Zaio Corporation, as chief communications
officer based in the companys new Washington, D.C.,
office. He heads investor relations, external comms., media
and govt relations for the appraisal technology company.
Fitzsimmons, a member of the U.S. Chambers
national political program, to The Herald Group, Washington,
D.C., to support accounts and handle new media development.
Ayers, who ran her own Denver-based PR firm, to Arment
Dietrich in the Mile High City. She has worked at Servoss
PR and DDB/Needham. AD is based in Chicago and recently
opened a Denver office. Rendall Ayers takes the reins on
Ayers Strategic PR.
Forin to account director, Pierce Mattie PR, New
York. She handles beauty clients.
Aschman to director of investor relations, Alcoa,
New York. Aschman, 39, takes over for Tony Thene, who was
upped to VP and controller.
Ward to VP, Stern + Associates, Cranford, N.J. He
joined the firm in 2006.
Luke, director of corporate communications, SRA International,
to defense contractor Science Applications International
Corp., San Diego, as VP of media relations based in McLean,
Ferrara and Laura
Lock to executive VP and team leaders, The Vandiver
Group, St. Louis. Ferrara joined in 1999, while Lock signed
on in 2007.
Brown to VP, Hermanoff & Associates, Farmington
Hills, Mich. Also, Aswathy
Mathew to senior A/E and Kristin
Mullen to A/E.
Bloomfield to A/C, Armada Medical Marketing, Denver.
has joined as an A/M.
Diaz to VP, Armanasco PR, Monterey, Calif. She joined
the firm in 1997.
Spong, a founder of Carmichael Lynch Spong in 1990,
has been named to the inaugural eight-member advisory panel
for the Univ. of Minnesotas masters degree program
in strategic communication.
Vandiver, president/CEO of The Vandiver Group, St.
Louis, will be given a 2008 Enterprising Women of the Year
Award by Enterprising Women magazine at a three-day event
at the end of the month at Walt Disney World in Orlando.
Edition, February 13, 2008, Page 7
75 VARICK HAS SPACE
Novelli has sublet the entire 72,843 sq. ft. sixth floor
at 75 Varick st. in the West Village from Getty Images for
just over 200 staffers but 97,711 sq. ft. are still available
on six other floors.
building is owned by a unit of Trinity Church which is spending
upwards of $50M to modernize it.
rents for the remaining space are $52 a sq. ft., according
to a web posting by rental agent Cushman & Wakefield.
article in the Jan. 24, 2007 New York Times said the Hudson
Square area (75 Varick is also known as 1 Hudson Square),
is a relative bargain in a corner of the Village.
also called the neighborhood relatively quiet and
visually charming, adding that hushed candle-lighted
restaurants like Chanterelle and Bouley and clubs like the
Knitting Factory, throbbing at 2 a.m., are a convenient
walk for Hudson Squares tenants, who tend not to work
9 to 5.
Rate Is Improving
office vacancy rate was 18.2% in Q4 of 2006 but real estate
executives told the NYT that the area was much healthier
than its vacancy rate would suggest.
had risen as much as 25% from the previous year, they pointed
than five million sq. ft. of office space was lost in 9/11
and its just now being replaced by new construction.
One result is that factory space is being converted to office
space. A stigma is being removed from such space,
the NYT commented.
available at 75 Varick, a street named for Richard Varick,
mayor of the city from 1789-1801, includes 5,407 sq. ft.
on the third floor, 10,936 sq. ft. on the 16th floor, and
16,801 sq. ft. on the 11th floor.
in 2001 obtained the right to build 18th and 19th floors
after it converted interior space in the first 16 floors
to air cleansing and distribution equipment. Previously,
there was no central heating, ventilation or air-conditioning.
The 17th floor is a 38K sq. ft. penthouse. However, no tenant
has been found for the planned 27,386 sq. ft. space on both
the 18th and 19th floors so it is yet to be built. The three
floors are being offered as a unit at $75 sq. ft.
Has Huddle Rooms
of the PN staffers at 75 Varick are in small offices that
have a desk and a chair with two chairs placed in front
of the desk.
in the triangle-shaped building have about 72,000 sq. ft.
Interiors of each floor house heating, air conditioning
equipment and rest rooms.
a meeting of more than three staffers is involved, they
are to go to any of three huddle rooms that
are about twice as big.
are five presentation rooms where client pitches are shown;
seven meeting rooms where executives and staffers can meet;
a lounge where clients can be interviewed, and four phone
booths where clients can make calls in privacy.
major tenants of the building are Adelphi University, Command
Financial, Getty Images, Lego Systems, Metropolitan College,
Morgan Stanley, PricewaterhouseCoopers and Red Herring.
LEADERSHIP FORUM HELD IN ATLANTA
to upper-level managers at PR firms and corporate communications
managers who work with PR firms attended a professional
development program Feb. 6-8 at the Atlanta Airport Marriott.
the fourth program in a series was the Institute for PR,
with the Arthur W. Page Society and Council of PR Firms
blend of learning and networking in a limited enrollment
setting has proven popular with corporate and agency managers
and has been a sell-out each time, said Donald Wright, Ph.D.,
of Boston University, director of the program with Michelle
Hinson of the IPR
of Coke Among Instructors
years instructional team included Tom Mattia, senior
VP of worldwide communications at Coca-Cola; Peter Debreceney,
recently retired as VP of corporate communications, Allstate;
Maril Gagen MacDonald, CEO of Gagen MacDonald; Bill Nielsen,
recently retired as the chief communications officer at
Johnson & Johnson; Ken Sternad, VP of corporate PR,
UPS; Elliot Schreiber, formerly the top communications officer
at Bayer and Nortel and now affiliated with the business
school at Villanova University and the communication school
at Penn state; Ray Kotcher, CEO of Ketchum, and Tom Tee,
CEO of Arceil Leadership Ltd.
registrations in the Leadership Forum class included Sage
Rhodes, AT&T; Paul Hollie, Safeco Insurance; Britton
Josey, Deloitte & Touche; Xochitl Yanez, State Farm;
Tonya Polydoroff, Michelin; Jason Cuevas, Southern Company;
Rhonda Crawford, USAA; Patricia Geno and Chanel Lagarde,
Entergy; Regina DeLunca-Imral, Edward Jones; Wendy Parks,
Atrium Medical Center; plus Kathryn Johnston, Cynthea Reeder
and Holly Humphrey of Ernst & Young.
firm executives attending included Thomas Dowling, Burson-Marsteller;
Alison McMillon, Weber Shandwick; James Campbell and Mary
Gallagher, Fleishman-Hillard; Tregwyn Collins, John Schachter,
Jonathan Tsucalas and Karen Oliver, Porter Novelli; Jenny
Braga, Jocelyn Jara, Diane Storey and Tara Hanney, GolinHarris;
Samantha Cranko, Donna Fleishman and Diane Silver, GCI Group;
Bill Billingsley, Horn Group; Jennifer Birks, Linhard PR;
Danielle Dunne; Chandler Chico; Hala Mirza, Weisscomm Partners;
Amanda Sellers, Spectrum Science Communications; Michael
Waldron, FD Dittus Communications and Bill Richmond, Behan
next Leadership Forum will be Sept. 3-5 in San Francisco.
The Institute and Page Society also produce the annual PR
Forum which will be May 6-8 at the Chicago Club. Details
available at instituteforpr.org.
posted 2007 revenues of $58M, a 44 percent increase
over the previous year as the company signed up 700 new
subscribers for its PR management software. The Lanham,
Md.-based company reported fourth quarter 07 revenues
rose 35 percent over Q4 of 06 to $16.3M. It added
213 net new subscribers during the quarter. Loss from operations
narrowed to 821K for the year, compared to $1.1M for the
Edition, February 13, 2008,
of two of PRs trade groups
are in violation of the tax code as we read it.
groups retain large amounts of interest-earning money instead
of paying rightful taxes.
trade group based on Maiden Lane (we no longer use the word
public with this group because it has turned
its back on the public, press and even members too many
times) has $4.88 million in cash and savings that it is
not paying taxes on.
the taxes should be $1M or more. This money belongs to you,
me and all taxpayers.
the same boat is the Council of PR Firms. It has revenues
and costs of about $1M and keeps $600K+ on hand. It, too,
should be paying taxes on this.
Maiden Lane Group (MLG) is a business league
under the tax code and is supposed to act like a chamber
of commerce. Its principal activity is supposed to
be promoting an entire line of business rather
than providing particular services to members.
Its services are supposed
to be as open to non-members as members and it should charge
both about the same for such services.
The $300 extra (+28%)
that the group charges non-members for its annual conference
($1,375 vs. $1,075 for members) violates that principle.
The nearly 30 MLG workshops
yearly that cost members $150 but are $250 (+66%) for non-members
are also a violation. Ann Wylies Communication
Tool Kits are $297 to members but $397 to non-members
Charging non-members significantly
more can cause loss of the tax exemption, says page 373
of Tax-Exempt Status for Assns. of the American
Society of Assn. Executives.
one case, a research group lost exempt status because
it only let members see its research. In this vein, MLG
wont allow non-member access to its online directory
of members. Research is denied to non-members. A CofC must
not conduct a business of a kind ordinarily carried
on for a profit even though the business is conducted on
a cooperative basis or produces only sufficient income to
be self-sustaining, says the code.
We believe this section
prohibits the CPRF from starting an e-mail service that
will provide thought leadership pieces and timely
industry data that most practitioners, at PR
firms, corporations and not-for-profit organizations
will get value from. This service involves a
PR trade publisher and advertising will be solicited. Its
obviously in competition with the legit PR press. Tactics
online of MLG is also covering news and selling ads, another
violation. Groups are not supposed to run all sorts of businesses
on the side. Ad sales in a periodical (and by inference,
websites and e-mails) is an unrelated business that
exploits an exempt activity, the circulation and readership
of the periodical, says Publication 598 of the IRS.
payment of cash to members of a group
is a giant red flag. Says the code: In the case of
cash payments, even an incidental amount of inurement to
members may be enough to defeat tax exemption when it is
applied for or challenged by the IRS.
How about the $400K in
cash that MLG has given to presidents-elect of the 110 chapters
for the Leadership Rallies that were started
The chapter officers each
got $500 in cash to help defray expenses of a weekend in
New York in June and many, if not all, also got reimbursed
by their chapters. MLG has said the total cost of such weekends
runs between $80K and $120K.
Another seeming violation
is the lifetime free dues of the 20+ living ex-presidents
of MLG (worth $225 yearly) and their yearly free passes
to the conference (normally $1,025 each). Elimination
of dues of members is specifically mentioned as a
red flag by the ASAE (page 371). The $2.9M subsidy to APRs
from 1982 to 2002 (expenses over APR income) seems to qualify
as favoritism to certain members rather than boosting the
entire industry. An interesting poll would be whether a
cross-section of PR pros considers MLGs overall effect
on the industry to be positive or negative. Can a group
retain a tax exemption if its effect on the industry is
CPRF has only 100 members (out of 10,000+ PR firms)
after ten years. Groups are not supposed to be organized
for an ostensible purpose while providing some other purpose.
One group lost its exemption because its activities were
primarily social rather than promoting a line of business.
Some members of the CPRF
tell us what they are mainly looking for is new business
CPRF is supposed to promote
the entire counseling industry but its Find-A-Firm
service only lists its 102 members, a violation of this
principle. CPRF can list its members but it should also
direct visitors to the several other listings of PR firms
including the ODwyers Directory of PR Firms
that lists more than 2,000 firms.
CPRF gets more than half
of its dues from conglomerate PR firms and its ad-buying
policies match those of the conglomerate PR firms rather
than those of its independent members.
Novellis move to 75 Varick st. (page seven)
adds at least an hours commuting time to many of the
220 or so employees there. Those who live in New Jersey
or Brooklyn may have shorter trips. Also inconvenienced
are clients. Instead of a short walk from Grand Central
Station, they face the prospect of finding a cab, a difficult
feat anytime near rush hours. Blue chip clients will probably
be met by limousines. GCT for decades was the prime location
for PR. Hill & Knowlton, when it was the crown jewel
of the industry, had offices at 150 E. 42nd st., 633 Third
ave. (41st st.) and 466 Lexington (by GCT). It is now at
909 Third (54th st.). We wonder what Omnicom ad agency got
PNs space at 450 Lex?