The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, February 20, 2008, Page 1
WORKS WITH CLEMENS TEAM
Strategies is working with Rogers Clemens legal team
as the former All-Star pitcher appeared Feb. 12 on Capitol
a WPP unit, is well-connected in both Texas, where the firm
is based, and D.C.
Householder, former communications director for Sen. Hillary
Rodham Clinton who is a managing director at PS, is working
with Clemens legal team.
testified before the House Committee on Oversight and Government
Reform last week that he never used performance-enhancing
runs counter to the testimony of Clemens former trainer,
Brian McNamee, a key source for the Mitchell Report on performance
enhancing drugs in Major League Baseball.
clear someone here isnt telling the truth, said
committee chairman Henry Waxman (D-Calif.).
four-hour-plus hearings were covered live by major cable
outlets and ESPN.
called McNamee a troubled man who is obsessed with
doing everything possible to destroy Roger Clemens.
On the hearings, he told reporters ahead of the event: [Clemens]
wanted to have that chance to look them in the eye. He just
wants to sit down and say exactly what he said to you all
and exactly what he said at the deposition, which is, I
never took steroids. I never took human growth hormone,
and just answer questions.
LOOKS FOR PR FIRM
a leading environmental and infrastructure engineering company,
is looking to hire its first PR firm to create top-of-mind
media awareness of its services.
Highlands Ranch, Col.-based operation is the largest unit
of its Dutch parent. It has 4,000 employees here and plans
to add another 1,000 this year.
the RFP, Arcadis says that despite rapid growth the company
is still relatively unknown and in need of support
to push our reputation to a more widespread national audience.
PR firm will promote narratives, such as Arcadis role
in water protection during hurricanes; develop proactive
opportunities to place guest columns/commentaries
for executives, and create a Rolodex online
file for media access to Arcadis scientists and experts.
for RFP responses is Feb. 20. Work begins April 15. Andrew
Hudson, VP-corporate communications (303/471-3436 and [email protected])
NET RISES 13.2%
reported a 13.2 percent rise in fourth-quarter earnings
to $314M on a 12.7 percent revenues increase to $3.6B.
PR group led by Fleishman-Hillard, Ketchum and Porter Novelli
registered 9.6 percent fourth-quarter growth to $340M. The
unit was up 11.1 percent to $1.3B for the full-year.
John Wren spent $378M for acquisitions in `07. Brandcom
(Dubai) and Waters Widgren (Stockholm) were the major deals.
earmarked $159M in `07 earn-outs. The ad/PR combine has
$173M in earn-out obligations for the current year.
full-year net rose 12.9 percent to $976M. Revenues were
up 11.6 percent to $12.7B.
Marian Salzman, who takes credit for coining the term metrosexual,
will join Porter Novelli next month in the newly created
position of chief marketing officer.
is moving from JWT Worldwide, where she held the executive
VP and CMO slots. Earlier, she was executive VP/chief strategy
officer at Euro RSCG Worldwide and president of Young &
Rubicam think tank, Intelligence Factory.
has written a series of books, tackling cultural shifts,
current affairs and the youth market. They include The
Future of Men, Buzz, and Next: Trends
for the Near Future.
Esposito, who was chief financial officer for more than
ten years at both Ruder Finn and Manning Selvage & Lee,
has joined WeissComm Partners, a major healthcare firm with
offices in San Francisco, Chicago and New York, as CFO.
specializing in corporate and product communications for
biotech, pharmaceutical, device and diagnostic companies,
had revenues of $7.5 million in 2006, which would have made
it the largest independent healthcare specialist.
of PR firms for 2007 are being collected and results will
be announced in March.]
employs more than 65 people in its three principal offices
and also has additional locations.
Weiss, CEO of WeissComm, said Esposito is one of the most
experienced CFOs in the PR agency business and will help
in creating the firms infrastructure to support its
Edition, February 20, 2008, Page 2
DROPS BOMB ON BEIJING GAMES
PR pro Andy Spahn is handling news that director Steven
Spielberg has dropped his role as artistic advisor to the
opening/closing ceremonies of the Beijing Olympics due to
Chinas economic, military and diplomatic backing of
Sudan, which has been accused of genocide in Darfur.
& Knowlton reps the Beijing Games.
issued a blistering statement in which he said his conscience
will not allow him to continue with business as usual.
of preparing for the Olympics, Spielberg will do all that
he can to bring an end to the unspeakable crimes against
humanity that continue to be committed in Darfur.
Sudan bares the bulk of the responsibility for these
ongoing crimes, the international community and particularly
China should be doing more to end the continuing human suffering
in Darfur, said Spielberg.
Mia Farrow, who is a goodwill ambassador for the United
Nations, penned a Wall Street Journal op-ed piece
last year in which she challenged Spielberg to cut ties
to the Genocide Olympics.
who is a political advisor to Hollywood activists, told
the New York Times, that Spielberg wrote to Chinese
officials and met with the countrys special envoy
claims that Darfur is neither an internal issue nor one
caused by China. The country believes it is completely
unreasonable, irresponsible and unfair to link it
with Darfur, which is part of the Sudan.
Save Darfur Coalition and Dream for Darfur praised Spielbergs
great moral principle that caused him to withdraw
from the Games. Spielbergs decision had to be
difficult, but it is morally unassailable.
Strategic Services has worked for the Coalition since `05.
served a dozen years as corporate affairs and communications
chief for DreamWorks SKG, where he also handled government
and community relations for Spielberg and fellow DreamWorks
founders David Geffen and Jeffrey Katzenberg.
launched Andy Spahn & Assocs. in `06.
APCO ADDS McCLELLAN
Scott McClellan, President
Bushs former press secretary, is the latest to join
APCO Worldwides International Advisory Council.
That collection of luminaries
includes ex-Congressman Mike Oxley (of Sarbanes-Oxley fame),
Craig Fuller (ex-National Assn. of Chain Stores CEO and
Philip Morris VP-corporate affairs), Stephen Solarz (former
Brooklyn Congressman), Roger Bolton, (Arthur Page Society
president and Aetna ex-senior VP-communications) Barie Carmichael
(ex-Dow Corning and Visa PR chief) and Roger Hannaford (Ronald
Reagans former aide and author of The Quotable
Margery Kraus, CEO of
APCO, said McClellan knows all about the nexus of
media, politics and business. McClellan retains his
senior VP-corporate & government affairs post at HHB,
a consulting and technology firm.
MURKOWSKI DOES TAIWANS
Frank Murkowski, Alaskas
former senator and governor, is promoting Taiwan as a valuable
strategic ally of the U.S. and pushing for its membership
in the United Nations on behalf of Fairbanks-based Cedar
CGs contract is
worth $16K a month and the work plan covers
areas such as arms sales, free trade agreement, university
relationship development and speeches for key members of
the Taipei Economic and Cultural Representative Office in
The pact forbids Cedar
from working for any entity of the People's Republic of
China, which considers Taiwan a renegade province.
Republican Murkowski served
three-terms in the Senate, rising to chair the Energy and
Natural Resources Committee.
Upon election to governor
in `02, Murkowski appointed his daughter, Lisa, to succeed
bid went down of defeat in `06 after he lost the GOP primary
to Sarah Palin.
KEKST WORKS MONEYGRAM DEAL
Kekst & Co. is backing
a complex deal by Boston private equity firm Thomas H. Lee
Partners and Goldman Sachs to recapitalize troubled MoneyGram
International, the money transfer outfit that is reeling
from losses from its mortgage investments.
THLP and Goldman are to
pump up to $750M into MoneyGram for preferred stock initially
worth a 19.9 percent stake in the company. That stake will
ultimately grow to an equity interest of 63 percent.
There is a go shop
provision that allows MoneyGram to seek a better deal, including
one from Euronet, which made an offer in December.
MoneyGram, through Feb.
11, has sold $1.8B of its investment portfolio, resulting
in a loss of $380M.
Keksts Jeffrey Taufield
and Kimberly Kriger represent THLP in the MoneyGram deal.
renewed its deal with Wal-Mart Stores through `13. The Minneapolis-based
company provides money transfer, bill payment and money
orders in more than 3,500 Wal-Mart Stores.
SLOANE TUNES IN TO CURRENT
Sloane & Co. is counseling
Current Media as the parent company for Al Gores Internet
and cable video network plans its May initial public offering.
San Francisco-based CM
filed for the IPO on Jan. 28 in an effort to pay down debt
and finance expansion and acquisitions. Proceeds could reach
up to $100M.
Elliot Sloane told ODwyers
that his firm got the assignment because he had previously
worked with Current VP of marketing Joshua Katz.
Katz was chief marketing
officer at digital video recording device company TiVo,
a Sloane client, before signing on at Current early last
Current airs both user-generated
and professionally produced video content.
Gore started the network
with entrepreneur Joel Hyatt in 2002 and expanded to cable
Ogilvys BWR and
Bender/Helper Impact have worked for Current TV.
Edition, February 20, 2008, Page 3
CO. SLATES MORE CUTS
Tribune Co. plans to cut up to 500 members (or two percent)
of its workforce in its latest effort to deal with the print
and real estate mogul Sam Zell told staffers via a memo
that the cuts are needed to reflect the reality of
our significant debt levels and financial covenant obligations.
of the cuts at the Chicago Tribune, Los Angeles
Times, Hartford Courant, Baltimore Sun and
Newsday are expected to be in support areas such
as technology, finance and human resources.
took the Tribune private last year in a transaction worth
$8.2B. He wrote to staffers that he cannot turn this
ship from its course of the past 10 years within a few months. He
cant promise a ban on future cuts if the company continues
on its current rate of cash-flow decline.
NYT SLICES 100 FROM NEWSROOM
The New York Times
plans to cut 100 newsroom jobs from its 1,330-member staff,
according to Bill Keller, executive editor of the paper.
The cuts will be made
via buyouts, not filling open posts and a small number of
layoffs, he said.
Keller wants fast action
on the cutbacks so the paper doesnt have to spend
a year bleeding slowly.
The Times has the nations
biggest news staff, topping the Los Angeles Times (870)
and Wall Street Journal (750).
The New York Times Co.,
under pressure from activist shareholders to boost its digital
offerings, has nominated Dawn Lepore, 53, to its board of
She is CEO of drugstore.com,
which sells more than 30,000 health/beauty and wellness
Lepore also was vice chairman
for technology/operations and administration at Charles
Schwab Corp. and currently sits on eBays board.
NYTC chairman Pinch
Sulzberger said Lepore is highly respected with deep
experience in the digital sphere and strong relationships
in both Silicon Valley and the Seattle technology community.
The company also selected
Robert Denham, 62, former CEO of Salomon Inc. and currently
partner at Munger, Tolles & Olson law firm, for another
director slot. They replace ex-Gillette CEO James Kilts
and Sara Lee CEO Brenda Barnes.
LAT GETS ANOTHER EDITOR
Russ Stanton, who has
been credited with revamping the Los Angeles Times
website, is the new editor of the paper. He replaces
Jim OShea who exited last month due to resistance
to further cutbacks.
Stanton is the fourth
editor of the LAT during the last three years.
One person cannot
reverse years of market-changing trends, he told the
newsroom. I need your help and your support. Beginning
right now, we need to close our ranks and move forward together.
The LAT also named Jack
Klunder, who handled circulation, president for business
GLOBAL NEWS SITE IN THE WORKS
Philip Balboni, who built
the New England Cable News network, is thinking globally.
He departs NECN next month to launch Global News Enterprises
to supply the U.S. with woefully needed foreign news.
Balboni has raised $7M
from financial backers to fund the undertaking. Partners
include Amos Hostetter, co-founder of Continental Cablevison
and chair of ATT Broadband; Benjamin Taylor, ex-publisher
of the Boston Globe, and Paul Sagan, president of
Balboni sees a future
for GNE because the world in every respect is globalizing,
and were swept up in it with the economy, our lives,
our leisure times and our childrens education,
according to a report in the Globe.
GNE plans correspondents
in 70 countries. The free site expects to be largely ad-supported,
though a fee is expected for premium content. Its reporters
will not be full-timers, rather they will receive ownership
shares to get them more invested in the future of the venture.
Balboni founded NECN in
1992. It reaches 3.7M viewers in the region. He began his
journalism career at the Richmond Times-Dispatch
and then moved to United Press International.
DOW JONES INVESTS IN TRIBUTES
Dow Jones & Co. has
made an investment in Tributes.com,
the obituary site that has been spun off from Eons.com,
the social networking site for Baby Boomers. Jeff Taylor,
CEO of Eons, said obituary classifieds are the laggard
classified section that has yet to make a meaningful transition
from print to online.
Tributes combines obits
with user-generated content to enable users to celebrate
loved ones lives. It also has a database of
obits back to the early 1900s, searchable to people interested
Tucker plans to partner
with funeral homes to establish Tributes as a bridge
between funeral homes and consumers seeking death-related
team includes John Heald, VP-business development &
sales. He is a fourth-generation licensed funeral director
and former sales consultant to Batesville Casket Co.
NEWS CORP. TO DEVELOP WEB
News Corporation has launched
a web property developer headed by former MySpace executives
called Slingshot Labs.
Based in Santa Monica,
Calif., the shop plans to develop four or five ventures
per year from stand-alone websites to social media applications.
Colin Digiaro, a founding exec of MySpace who served as
SVP of sales, is a co-president of the venture. He said
Slingshot will function like an Internet start-up
by moving quickly to develop projects around trends in the
to building disruptive Internet businesses that operate
autonomouslywere actively recruiting to incorporate
the industrys top talent in this exciting new venture,
said Josh Berman, co-founder and former COO of MySpace who
heads Slingshot with Digiaro.
news continued on next page)
Edition, February 20, 2008, Page 4
HERALD'S EDITOR TO SUFFOLK U.
Gatlin, business editor at the Boston Herald, has
left to head up the PA shop at Suffolk University in Boston.
He spent a decade at the Herald at was at the Patriot
Ledger (Quincy) and MetroWest Daily News (Framingham)
prior to that.
the college, Gatlin is in charge of its media relations
push. He reports to John Nucci, VP-government and community
BURNS IS OUT AT FOX NEWS WATCH
Eric Burns, moderator
of Fox News Watch, which reports on the national news media,
is being let go as FNW searches for a new direction.
Dana Klinghoffer, a Fox
spokesperson, says the show is going to report more
on evolving new media. She told the New York Times
that the "current talent" wasn't capable of
Burns is "startled
by his sudden dismissal." The Times reported that Burns
served as a "ringmaster for a relatively even-handed
roundtable discussion about the media." He started
moderating FNW in `98.
Neal Gabler, the liberal
panelist on the show, said Fox offered to renew his contract
but never made an offer. FNW runs on Saturday evenings,
and drew more than one million viewers on Feb. 2.
NORMAN EXITS MTV
Christina Norman, president
of MTV Network, is leaving the Viacom unit at the end of
the month, capping a 17-year career there.
Van Toffler, president
of MTV Networks Music and Logo Group, is assuming Norman's
An MTV spokesperson said
Normans split was made on an "amicable"
basis, but news reports have her angling for a key slot
at Oprah Winfrey's new cable start-up, OWN, the joint-venture
with Discovery Communications.
YAHOO BUYS ONLINE VIDEO AD
Yahoo has acquired online
video platform Maven Networks for $160M to boost its consumer
video and advertising capabilities on Yahoo.com.
Yahoo claims the largest
library of professionally produced video content and video
advertising relationships with more than 75% of the top
TV advertisers. Mavens platform manages content for
companies and outlets like Fox News, Sony BMG, CBS Sports,
Hearst, Gannett, Scripps Networks, and the Financial Times.
With the deal, Yahoo has
established a Cambridge, Mass., presence. Maven operates
as a wholly-owned subsidiary of Yahoo.
Forrester estimates that
U.S. online video advertising will grow to more than $4
billion in 2011.
and Newsweek have started two new blogs as part of
the publications On Faith section on the
convergence of religion and news.
Timothy Shriver, a writer,
movie producer and chairman of the Special Olympics, pens
Religion from the Heart looking at the ways
faith and spirituality help to drive public action.
Claire Hoffman, a contributing
editor for Portfolio magazine, writes "Under
God" on the actions that nations and individuals take
in the name of religion. Hoffman plans to focus on the way
religious beliefs influence things like campaigns, legislation,
armed conflicts, trials over textbooks, blockbuster movies
and the latest deals on Wall Street. Link: newsweek.washingtonpost.com/onfaith/.
Merrefield, VP and editorial director of Penton Medias
Supermarket News, is retiring, one of a handful of
changes at the magazine. Jerry Rymont, group publisher of
Pentons Baking Group, was promoted to publisher of
SN and Chris Warne was upped to associate publisher to take
Rymonts slot at the Baking Group.
has added Roman Loyola as senior editor. He was reviews
editor for Mac|Life and earlier a web producer for
the TechTV cable network show "The Screen Savers."
Loyola focuses on online reviews for the monthly Macworld
and contributes to Mac Gems blog.
Shepherd, a 30-year-old online editor and staff writer
at Vibe Magazine, has been named senior editor of
New York-based music magazine The FADER.
She has written on hip
hop, R&B, dance, feminism and culture for the New
York Times, SPIN, Jane, Scratch,
MTV, and NPR.
Cuomo has been named editorial director of the Niche
Media's Gotham and Hamptons magazines. She
will also work on the recently acquired Philadelphia
Style and Michigan Avenue in Chicago, launching
in September. Cuomo was previously a vice chairman of the
company 2001 and served as editor of Hamptons for three
York Daily News said it will become the first major
market daily newspaper in the United States to be produced
in 100 percent color. The News said new press equipment
to be operating by next year will produce all copies of
all editions of the paper in color, a benefit to both readers
The first of the new presses
are expected to come on line in the middle of 2009, with
the entire facility completed by the end of the fourth quarter
of 2009, the paper said.
Los Angeles Times Media Group launched a free weekly
print edition of its online Metromix L.A. events, culture
and nightlife website, losangeles.metromix.com,
which was launched last summer. Initial circulation is pegged
at 100K copies by LATMG. The pub will be distributed every
Wednesday on college campuses and in grocery stores in the
Sun-Times Media Group
has hired Lazard to assist the company in its evaluation
of "strategic alternatives" like the sale of the
company, assets or joint ventures.
20, 2008, Page 5
OF PR FIRMS
UNVEILS NEW SPEEDO SUIT
helped longtime client Speedo launch the worlds
fastest swimsuit last week with an event at Escape
in New York that included members of the U.S. Olympic Swim
Phelps, who holds six world records and will compete wearing
the new suit in Beijing this summer, said the Speedo LZR
Racer suit makes him feel like a rocket.
and Olympic backstroke champion Natalie Coughlin and model/Olympic
swimmer Amanda Beard were also among aquatic athletes attending
and modeling the new swimsuits.
R&D team Aqualab spent three years creating the LZR
suit with expertise from NASAs Langley Research Center
and other research institutes. The suit will debut at national
trials in March and a retail version ($290-$550) will go
on sale in May.
Feb. 13 event landed coverage in the New York Times,
the Today show, and Swimming World magazine,
among other outlets.
MCFARLAND PITCHES TWIN CITIES
McFarland Cahill Communications
Theresa McFarland has been tapped to guide PR for the Minneapolis
Saint Paul 2008 Host Committee, the non-profit entity set
up to pitch that region as it hosts the 2008 Republican
McFarland, a former Congressional
and gubernatorial aide who was PR director for the Mall
of America, serves as communications director of the group.
She will guide marketing
for the region as an estimated 15K media representatives
and 45K participants attend the event.
McFarland took up the
post on Feb. 11 and will work through the convention, which
runs Sept. 1-4 at the Xcel Energy Center in St. Paul.
It is the states
first political convention since the GOP nominated incumbent
Benjamin Harrison in 1892 in Minneapolis. Cleveland, New
York City, and Tampa-St. Petersburg also pitched for the
Communications has opened a Los Angeles office under
the direction of VP Bill Danon, its third outpost in the
U.S. alongside New York and San Francisco. Danon said Bites
focus on technology and social media should benefit L.A.
companies as the entertainment sector increasingly moves
online. L.A. office: 310/601-7132. ...KempGoldberg,
Portland, Me., has changed its name to KG Partners to highlight
a collaborative relationship approach. The firm
recently moved to a larger space in downtown Portland. ...Richmond
Public Relations, Seattle, launched NFL defensive
tackle Craig Terrills first CD, CT, at
Tap House Grill in Seattle on Jan. 21 with a charity event.
Terrill, who plays for the Seattle Seahawks and writes his
own songs, performed live, and silent and live auctions
were also held benefiting Gildas Club Seattle, a cancer
support group. Terrills father died from cancer. The
$125-per-ticket event grossed $50K for GCS.
Klores Communications, New York/New Era Cap Company,
as AOR for PR. DKC, which previously worked with New Era
on its New York store opening in 2006, handles product PR
and promotions like the 2008 Major League Baseball All-Star
Game at Yankee Stadium.
Group, New York/360 Electrical, rotating socket creator,
Style Group, New York/BDI Marketing, for marketing
comms. for its Mini Thin Rush energy drink.
SMR, New York/Mens Health magazine,
as AOR for media relations for the Rodale title.
Leifer DiMarco, Rockville Centre, N.Y./
The Door Stop, high-end door distributor, for integrated
marketing, including corporate identity work, PR and interactive
Princeton, N.J./NJLaborers-Employers Cooperation and Education
Trust; Cook, Hall & Hyde Insurance; Thoracic Group;
The Print Shoppe; JFK Communications, and iMarketing.
Communications, Cambridge, Mass./
Webtide, developer of Java web server Jetty, for a U.S.
PR campaign targeting media, analysts and other influencers.
Communications, Waltham, Mass./
Appcelerator, software; Borrego Solar Systems; Enkata; EnteroMedics;
Fortisphere; iCongo; Mark Richey Woodworking; PhotOBaby;
RetailMeNot.com; Stoke Inc., and XAware.
Associates, Washington, D.C./Dole Food Company, as
AOR to manage all CSR public affairs initiatives, including
global public and media relations for the fruits and vegetables
distributor. GA is also handling a pilot environmental program
in Costa Rica to produce carbon neutral fruits.
Group Strategic Communications, Jacksonville, Fla./Creative
Culinary Marketing Solutions, for launch and promotion of
its CulinaryPrep food safety appliance.
Chicago/Extendicare Health Services, short-term rehabilitation
services, as AOR for integrated mktg.
Southfield, Mich./TWC Surf and Sport, as AOR for PR, including
media relations, publicity, community outreach and social
Cleveland/Weiman Products, home care brands, for national
marketing and PR to establish Weimans products for
care of luxury surfaces, and to boost web traffic and sales.
PR, Portland, Ore./Arico Natural Foods; Devine Color;
Mothers Bistro & Bar-Mama Mia Trattoria, and Shape
Shandwick, Los Angeles/Nolet Spirits U.S.A., as AOR
to support its Ketel One Vodka brand.
McRae Agency, San Diego/Bilbro Construction, general
contractor, as AOR for local and trade media relations.
Edition, February 20, 2008, Page 6
SERVICE BILLS TO RISE
cost of clipping services is on the verge of rising as one
of the PR industry's largest service companies prepares
to implement a surcharge on each clip to account for content
which has been providing clips for more than a century and
operating mostly under a fair use doctrine, sent out letters
to customers last month to inform them of a $.07 per-clip
surcharge to begin in April as the publishing industry struggles
to protect copyright amid searches for new revenue streams
in a digital content era.
executives told O'Dwyer's that the process of implementing
the extra charge, which they say will increase the average
client's monthly bill by $20, began more than a decade ago
and involved inking agreements with publishers like the
New York Times Company and Time Warner on a one-on-one basis.
The entire fee will be passed along to publishers, BL said.
spokesman for Cision said the company is also considering
such a move. Vocus, another company that provides clipping,
said its standard clipping service is unaffected because
it does not provide physical copies of material, but its
customers will be affected as the company provides BurrellesLuce
clipping services to its customers, who will be required
to pay the surcharge.
protection for content
Struggles in the
media sector, especially print media, were cited as a key
reason for the new surcharge.
"Over the past
number of years, the whole media industry has seen in newspapers
that they can't be newspaper companies anymore," said
Daniel Schaible, senior VP of content at BL. "Now they
have to be content companies and delivery-channel agnostic.
So they've become much more sensitive in terms of revenue
Schaible, who joined
BL last March from the San Francisco Chronicle, was
put in charge of implementing the program, which BL sees
as an education program as well as an effort to account
for copyright revenue.
said, 'These are the kinds of things we need you to do to
use our content, so we've come up with a very nominal fee
to let people know that this is copyrighted material and
that beyond the edge of our service they need to go to the
publisher to get reprint rights," said Schaible, who
has also held business-side posts at the New York Post
and Newark Star Ledger. "In doing these licensing
agreements with them individually, they became extremely
sensitive in asking us how we are going to educate our clients
about what they can and can't do, and so it really came
out of that."
Steve Shannon, executive
VP at BL, said the need for the fee became apparent from
clients asking about copyright rules with clips, as well
as publishers' concern that their content was being used
fairly. Legal counsel for the company also supported the
"I think the
publishers realize they're not going to make a major-league
revenue stream out of the Burrelles clips," said Shannon.
"It's more from an awareness issue to make sure you're
being copyright friendly and a good citizen." He called
the surcharge a "token just to catch attention"
about copyright, and compared it to his own companys
small fee for a trial of their services.
Boorstein, VP in MWW Groups global corporate
communications practice, to Ogilvy PR Worldwide, New York,
as VP of public affairs. She was previously with Edelman.
Ogilvy has promoted Joe
Snodgrass to executive VP, PA, and Linda
Carilli and Cynthia
Isaac to senior VPs, healthcare.
Hartland, director of PR and special projects at
Spiegel Brands and former head of PR for Memorial Sloan-Kettering
Cancer Center, to Pierce Mattie PR, New York, as executive
VP of fashion PR and lifestyle media.
Weaver, executive VP and chief marketing officer
of BearingPoint, to Hartford Financial Services Group, Hartford,
Conn., as senior VP, marketing and communications. Weaver,
55, held top marketing posts at AT&T, Microsoft, MCI
OHearn, marketing associate, Kildare Capital,
to Shorey PR, Saratoga Springs, N.Y., as an AA/E.
Guimond, senior product comms. specialist, Sperian
Protection, to Tiziani Whitmyre, Sharon, Mass., as an A/S.
programmer at Zepfrog, joins as a web developer.
Proto, who handled accounts at Creative Partners,
to Environics Communications, Stamford, Conn., as an A/S.
Hipp, special assistant to the President and director
of presidential correspondence, has moved to the Environmental
Protection Agencys public affairs unit in Washington,
Robinson, previously with Pinnacle Promotions and
USMotivation, to Kleber & Associates, Atlanta, as an
A/E. Alicia Diaz-Verson
join as an AA/E.
Zedlitz, formerly at Capital West Securities, to
GreenHunter Energy, Grapevine, Tex., as director of corporate
Holroyd, executive VP of marketing, IndyMac Bank,
to CCG Investor Relations, Los Angeles, as a senior account
manager. CCG has also added Sally
Dean and Lee
Wadler to executive VP, chief management officer
and global healthcare practice leader, MWW Group, East Rutherford,
Jeffers and Kristina
Wyatt to senior A/Es, Armanesco PR, Monterey, Calif.
Jeffers joined in 2005, while Wyatt is in her fourth year
at the firm.
Mastroianni to director of marketing communications
and programs, Henry Scheins medical division, based
in Melville, N.Y. He joined in 2005.
Albritton to president, Capstrat, Raleigh, N.C. Ken
Eudy remains CEO.
Hindman, VP at Dorland Global PR, Philadelphia, was
named a 2008 Fellow of the Society for New Communications
Research. She is focusing her research on how pharmaceutical
companies are implementing social media tactics and will
present a workshop at the NewComm Forum in California in
Edition, February 20, 2008, Page 7
WANTS COPYRIGHT CLASSES
is the key to stemming illegal downloads of music and other
content, according to a study by Microsoft, but the education
system is failing to teach students about copyright laws.
Shandwick, one of Microsofts three main PR firms,
is promoting the study.
are less likely to illegally download digital content when
they are familiar with copyright laws, the study found,
but only about half of teens say they are familiar with
such laws and a paltry 11 percent said they understood the
the teens that said they were familiar with copyright laws,
most said they were educated by their parents, TV or media
like magazines, newspaper and websites.
study noted that those sources were cited more than schools,
suggesting a copyright education void in the education system.
Erickson, a global manager for Microsoft, said the survey
shows the opportunity for schools to prepare students
to be good online citizens.
has hired a curriculum consulting firm, Topics Education,
to develop a pilot program for copyright education in middle
and high schools.
has set up a curriculm website, IPR Education.
company also set up MyBytes.com, where students can develop
their own intellectual property and assign usage rights
teens (8 in 10) familiar with copyright laws said violators
should be punished, while slightly more than half of those
unfamiliar with the laws advocated punishment.
EDELMAN PUTS BULLS EYE
Edelman has created Boomer
Insights Generation Group to counter the prevailing notion
among clients that a one size fits all PR strategy
is the way to go when targeting the 78M Americans born between
1946 and 1964.
A survey by Edelmans
StrategyOne research unit found that a big chunk of the
boomer bracket rejects boomerdom.
They were either born
on the margins of the age bracket or dont like the
popular stereotypes of the group, StrategyOne found.
There is also widespread
dissatisfaction with the mainstream media among self-identified
boomers as 72 percent of that group believes MSM favors
SO also found major differences
among boomers in the categories of globalization, healthcare
and product loyalty.
New York-based Jody Quinn,
Edelman executive VP, heads the new group. She is assisted
by Marilynn Mobley, senior VP in Atlanta.
Mobley joined Edelman
in `06, and launched the www.babyboomerinsights.com
blog last summer.
BIGG plans to offer Can
You Dig It workshops and Meet the Boomers
seminars to offer insights on the group.
The new practice will
rely heavily on SO research.
EIZENSTAT GETS $500K PHILIPPINES
The Philippines has inked
a $500K six-month contract with Covington & Burlingtons
Stu Eizenstat to improve its relations with the U.S. Government
and private sector.
Eizenstat, who served
in both the Carter and Clinton Administrations, is spearheading
the effort as C&Bs international practice chair.
He will focus on foreign assistance, bilateral trade, military
cooperation and veterans benefits. The veterans
issue is a key priority. C&B is to push for benefits
for Filipinos who fought with U.S. forces during WWII.
includes C&Bs Al Larson, former Under Secretary
of State; Mike Barnes, the former Maryland Congressman who
served on the Foreign Affairs Committees Subcommittee
of Asian and Pacific Affairs, and Marty Gold, former counsel
to former Majority Leaders Howard Baker and Bill Frist,
and co-founder of Gold & Liebengood lobbying shop.
The contract is renewable
for a six-month term at the discretion of the Philippines.
The client is to write
a check to Eizenstat, who, in turn, will pay fees and expenses
for work subcontracted to C&B.
SEIU WARNS STUDENTS ABOUT
The Service Employees
International Union, which has 1.9M members, has launched
an educational campaign called Keep It in Your Pants
to educate college students about the financial risks connected
with credit card debt.
SEIU is offering a $5,000
prize for the best student public service announcement that
deals with debt disease. Four $500 prizes also
are in play.
The union is upset with
aggressive marketing tactics of major banks such as Bank
of America, Citigroup and JPMorgan Chase. That trio controls
more than half the number of credit cards issued here.
Nearly eight-in-ten (78
percent) of college students hold at least one credit card.
Forty-one percent of graduating students have debt of at
The SEIU campaign is joint
effort with the League of Young Voters.
site warns that debt disease is transmitted when a person
turns 18 and begins receiving letters from banks and credit
MENDELSOHN MOVES TO MERCURY
Adam Mendelsohn, deputy
chief of staff and communications director for California
Governor Arnold Schwarzenegger, has joined Mercury Public
Affairs as managing director.
He joins the Omnicom units
Sacramento office, and reunites with Steve Schmidt, who
ran Schwarzeneggers `06 campaign. Schmidt is a senior
advisor to John McCains presidential run.
Mendelsohn worked at DCI
Group in Washington, D.C., as VP-director of media relations
prior to moving to the staff of the California Republican.
He earned kudos from Susan
Kennedy, Schwarzeneggers chief of staff, who called
Mendelshohn one of the best communications strategists
that she ever worked with.
Edition, February 20, 2008,
item: BurrellesLuce agrees to become copying
fee collector for major publishers like Time Warner and
New York Times (page 6).
story is rich in irony. PR firms place features in publications
which then claim copyright and want to charge the PR firm
for any copies made.
many instances, there would be no story without the input
from the PR firms. Perhaps the PR firms could ask for copying
permission before an article runs. That might be a stretch
but PR firms dont have to be complete doormats to
the publications they serve, either.
expected average fee of $20 a month is to be added to BurrellesLuce
invoices to PR firms, no doubt to be passed on to clients.
We wonder why publishers dont do their own collecting.
Hundreds and even thousands of copies of clips are made
all the time, both physically and electronically via e-mail
often get e-mail copies of stories sent around by proud
PR firms. They dont need any clipping service to obtain
clips from major newspapers, magazines and trade books.
The publishers are being quite lazy in this scheme. They
could make direct contact with whomever originated a story
and work out some deal.
is some caper. PR firms are being asked to buy back their
board of the group headed by Jeff Julin held a meeting in
New York Jan. 24-26 that received no notice whatever
on the groups website, either before or after the
meeting. Such secrecy contradicts the groups name
and ethics code.
But there is a legal way
a member can gain access to the minutes of this meetingSection
621 of New York Non-for-Profit Corporation Law. It provides
that a member of six-months standing can examine in
person or by agent the minutes of such a meeting during
the usual business hours and make extracts
law was used in 1987 by a member of the Publicity Club of
New York to gain access to the books after members
complained of inadequate financial reporting and other abuses.
The smoking gun
for many members was the fact that a close friend of the
Club president won the grand prize at the 1983 Holiday party
(an all-expense-paid week in Barbados for two) and she went
on the trip. Four directors won major prizes including two
who won Unicall 1000 answering machines and another who
won a Genesis Telesystem by AT&T. Another director got
a Tiffany pen. Only Three of the grand prizes went to non-directors.
Incensed members noted
that instead of numbered raffle tickets, names on pieces
of paper were used and these were placed in a cardboard
box rather than a glass bowl. One PCNY member gave power
of attorney to a lawyer and CPA who made an appointment
to visit the Clubs h.q. They found numerous abuses
including lack of substantiation for $13,500 in disbursed
checks; no documentation that a $7,000 bond cashed in 1983
was used for Club expenses, and the fact that an officer
became Club administrator at $300 a month for
15 months when state law says, In no case shall (incidental
profits) be divided in any manner whatsoever among the members,
directors or officers.
About 50 cashed checks
ranging from $15-$100 were found without a payee being filled
in. Many check stubs were not filled in and the checkbook
was not formally reconciled. The top two officers of the
Club were ousted although they denied any improprieties.
A settlement was made privately but the abuses put a severe
dent in Club membership. It plummeted from 800+ to below
100. One problem was that more than 50 members had lifetime
free dues as a reward for having served as president
or made some other contribution.
Rampant cronyism and lack
of strict financial controls proved almost fatal to PCNY.
for smoking guns, the Julin group has its share.
Barring 80%+ of members from running for national office
for 30+ years is a smoking canon as is the failure of 2007
CEO Rhoda Weiss to appear before memberships of any of the
five biggest chapters for questioning last year. Her speaking
schedule was not published and the same holds true for Julin
so far. This is blatant dodging of both the press and members.
Julins monopolizing of the last 35 minutes of the
2007 Assembly to recite 300 suggestions for the Strategic
Plan will not soon be forgotten. He refuses to publish this
list so it can be studied nor will the board release either
an audiotape nor transcript of the 2007 Assembly.
What is needed is a public-spirited
member who will either make the trek to the office on Maiden
Lane or who will give power of attorney to a lawyer and/or
CPA to make demands for the minutes not only of the Jan.
24-26 meeting but of board meetings for the past three years
and the transcripts of the last three Assemblies.
Were not accusing
the Julin group
of the kind of financial irregularities that went on at
Refusal to deal
with almost any question has put the Julin group in an almost
catatonic state. We fear for its sanity. It exhibits inconsistent
behavior that defies logical explanation. For instance,
it revers accredited members but when it hires a PR staffer
it does not pick someone who is either a member or APR (Janet
Troy and Joe DeRupo). Troy told the Bergen Record
she was clueless about the group. It hired Bill
Murray as president last year when he was not
even a member or a PR professional, much less APR.
Although more than
50 staffers are paid $5.2M in salaries and fringes, not
one is deemed qualified to write op-eds, speeches, and releases
for its advocacy program so it has put out an
RFP for a consultant to do this. Although supposedly the
citadel of PR, this group has been unable to obtain any
ink for its 60th anniversary which, oddly, is being observed
in both 2007 and 2008. PR staffers at the group often quit
abruptly, without waiting for any successor to be named
(Richard George, Steve Erickson, Cedric Bess).