The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, February 27, 2008, Page 1
PLANNERS SEEK PR SUPPORT
American Planning Association, a trade group of 43K city
planners and consultants, is looking to raise its profile
and expand the role its members play in shaping growth and
development in the U.S.
Washington, D.C.-based group has begun a two-part search
for a PR firm with the initial phase seeking qualifications
from interested firms. Part two of the process will be an
RFP issued in March.
APA, which follows public bond measures, infrastructure
projects, open space, and affordable housing legislation
closely, identified a need to ramp up its communications
in 2004 and sees the hiring of an outside firm as part of
PR work includes media and public outreach for its legislative
program, members, and other aspects of the APA as the group
marks the 100th anniversary of city planning in the U.S.
beginning in October.
includes the American Institute of Certified Planners, the
professional institute that certifies planners and standards
of the field.
are invited to submit qualifications through public affairs
coordinator Denny Johnson ([email protected]]
until March 5. The RFP can be downloaded from APAs
Communications Group, Bethesda, Md, currently works with
BRODEUR HELPS TOSHIBA PULL
Brodeur broke the news
on Feb. 18 that client Toshiba America Consumer Products
is pulling the plug in its battle to be the standard high-definition
After completing a review
of its strategy for the HD DVD, the company cited market
developments in its decision to halt sales and marketing
for that format.
The move cedes the industry
standard to Blu-ray, which is marketed by Sony and Panasonic.
office heads the Toshiba America account.
Blu-ray had scored a string
of victories in locking up support from major Hollywood
studios, the mail-order rental company Netflix, and retailers
like Wal-Mart and Best Buy in recent months. Industry analysts
compared the battle between the formats to the shootout
between VHS and Beta in the 1980s.
Toshiba said it will provide
product support for the estimated one million people who
bought HD DVD players. The Blue-Ray Disc Association, a
group of electronics and entertainment companies, promotes
the Blue-ray format.
YPARTNERSHIP LANDS BAHAMA
has picked up the seven-figure marketing communications
account for Our Lucaya Resort, Grand Bahama, a $450M oceanfront
property affiliated with Starwood Resorts.
The resort includes Westin
and Sheraton-branded hotels, both owned by Starwood.
PR billings are estimated
to be $300K of the overall $5M account, which covers North
American advertising, consumer promotions, and PR.
Bahamian Prime Minister
Hubert Ingraham, during a meet the press event in early
February, said Our Lucaya Resort has been experiencing low
occupancy levels, according to the Bahama Journal.
Seattle, was the resorts previous agency.
Tom Jones, executive director
of communications at Novartis Pharmaceuticals, has joined
San Francisco independent healthcare PR firm WeissComm Partners
as a managing director.
At East Hanover, N.J.-based
Novartis, he was a company spokesman and oversaw PR programs
for the company's growth driver brands.
Jones, a 15-year pro,
was previously a VP and group manager at Ketchum, where
he also focused on healthcare.
WeissComm, which has a
New York office, counts clients like Genentech, Onyx Pharmaceuticals
and 3M Worldwide.
PR SEEKS PRAISE OF OTHERS
A restaurant may advertise
that it's "great" but it's not as powerful as
"a restaurant reviewer writing a great review,"
PR Society chair-elect Michael Cherenson told a web interviewer
by Wayne Messick of ibzresources, said this principle holds
true for all types of businesses and services.
PR is about organizations
building relationships with publics and using the media
"is a great way to build relationships with the widest
audiences," said Cherenson.
"Ads lack credibility,"
he added. "Everyone knows you bought it." Editorial
mentions, on the other hand, are "earned," he
Cherenson, asked by Messick
how small businesses can find the proper outside PR counsel,
said they should ask whether the counselors are "accredited"
since this is
(Continued on page 7)
Edition, February 27, 2008, Page 2
OUTLINES RUSSIA WORK
work for Russia in the second half of 2007 included lobbying
for Vladimir Putin to be Times Person
of the Year (he was) and dozens of media briefings
in Moscow, New York and Washington, D.C. for both the Russian
Federation and its natural gas monopoly Gazprom.
Mersky, Ketchums general counsel, filed the firms
six-month report for the last half of 2007 with the Justice
Department this month.
inked a $250K/month pact last August to work for Gazprom
in the U.S. and an initial two-month $845K contract with
the Russian Federation in early 2007, while Gavin Anderson
has a $100K/month contract with Gazprom. Both firms are
part of Omnicom.
its political and media relations activities for Russia,
Ketchum conducted briefings with First Deputy Press Attache
Dmitry Peskov at events like the G8 Summit and following
a Moscow visit by Defense Secretary Robert Gates and Condoleezza
Rice in October.
firm arranged dozens of meetings with media like the Washington
Post editorial board, New Yorker editor David
Remnick, and the Wall Street Journal editorial board
also lobbied Time and made plans for Vladimir Putin to be
named the magazines Person of the Year,
which he was in December. A strong PR push followed that
Gazprom, Ketchum conducted several press and think tank
briefings and organized meetings as executives visited the
U.S. in late November and early December.
said it received $1.2M from sister firm GA to cover fees
and expenses for the Gazprom account. Ketchum also took
in nearly $2M from its U.K. operation for the Russian Federation
work included a $26K tab with PR Newswire and more than
$13K for video monitoring with VMS during the six-month
MWW ACQUIRES GOVT AFFAIRS
MWW Group has acquired
the lobbying shop of law firm Jorden Burt and added Marilyn
Berry Thompson as an executive VP in its D.C. office.
Michael Kempner, president
and CEO of Interpublic-owned MWW, said he has known Thompson
for more than 30 years.
Thompson was with JB for
more than 15 years, chairing its government relations team.
Earlier, she was a D.C.
rep for the State of New Jersey, where MWW is based, working
for three governors and serving as director of federal policy
for the state.
Joining MWW in the acquisition
is SVP Marion Turner, a former aide to Sen. Connie Mack
(R-Fla.), and VPs Allana Suda and Ryan Haaker Suda.
JB has recently lobbied
for the City of Chino Hills, Calif., the Newark Public Library
and Alachua County, Fla.
Tim Yehl, former chief
of staff to New Jersey Democrats Rep. Frank Pallone and
Sen. Frank Lautenberg, is managing director of MWW/D.C.
PHOENIX SEARCHES FOR FIRM
transit agency has put its three-year PR contract out for
proposals this month.
The fifth largest city
in the U.S. is searching for a firm to support its public
communications staff in promoting the citys transit
services to a diverse demographic.
Phoenix is larger than
Los Angeles, covering 516 miles, and its population tops
The work includes event
coordination, media relations and coordination of partnerships.
It also involved communicating progress of the citys
20-year transit plan, passed in 2000.
A light rail connecting
Phoenix with nearby Tempe, Mesa and Glendale is slated to
be unveiled at the end of this year.
The RFP can be downloaded
from Phoenixs procurement site. A pre-proposal meeting
has been scheduled for Feb. 28 and proposals are due March
BJ Communications, Phoenix,
has worked with the Phoenix Transit Authority in the past.
MARRIOTT INTL TAPS GULF
has tapped WPP firm BPG PR to handle its account in the
Middle East and Persian Gulf region. The Dubai-based firm
has offices throughout the region, including Saudi Arabia
June Farrell, VP of international
PR for Marriott, said the hotelier will be adding a number
of properties in the region.
David Allen, senior VP
of PR for BPG, is a former managing director for Ogilvy
PR Worldwide in Singapore and MD for GCI Group in Malaysia.
Oliver Stelling, chief consulting officer, is a former managing
director for Weber Shandwick and management partner for
Ogilvy PR Worldwide.
BPG, formerly Bates PanGulf,
was formerly owned by Cordiant Communications Group.
EDELMAN LAUNCHES JETER GYMS
24 Hour Fitness has inked
a marketing deal with New York Yankees captain Derek Jeter
as the privately owned gym chain looks to crack the lucrative
New York market.
The San Ramon, Calif.-based
company will co-brand its New York locations as 24 Hour
Fitness-Derek Jeter, to reflect its partnership with the
marketable Yankees shortstop, who becomes an equity partner
of the clubs and will help design the locations.
Edelman Sports handles
the 24 Hour Fitness account and is working on the launch
of the Jeter gyms.
The first Jeter-branded
club is slated to open in late June with two other locations
planned for the next year. The 28K-square-foot facility
is to include laundry service and Starbucks coffee among
The move is the companys
first major foray into the northeast market.
It has more than 400 clubs
worldwide and has previously inked co-marketing deals with
athletes like Andre Agassi and Lance Armstrong, as well
as the NBC TV show Biggest Loser.
24 Hour tapped basketball
star Yao Ming to open a gym in China last year.
Edition, February 27, 2008, Page 3
PULLS PLUG ON ALB. TRIB
E. W. Scripps Company has pulled the plug on the Albuquerque
Tribune, which published its final edition on Feb. 23.
company said the decision to close the daily newspaper follows
a seven-month effort to find a suitor. Tom Carroll and Doug
Turner, who head PR firm DW Turner in Albuquerque, made
an offer for the paper in October, but withdrew it in early
February saying they could not put the deal together.
which bought the paper in 1923, said it notified the Tribunes
38 editorial employees of the decision to discontinue publication.
Employees will receive severance packages, including outplacement
services and a limited health care subsidy, Scripps said.
loss of The Albuquerque Tribune is profoundly sad for the
community, its dedicated staff and all of those great journalists
who have contributed over the years to the newspaper's outstanding
reputation for editorial independence and excellence,
said Rich Boehne, executive VP and COO for Scripps. "As
The Tribune passes into history we take some solace in the
knowledge that Albuquerque and New Mexico are better places
to live today thanks to the newspaper's commitment to community
paper had operated since 1933 under a joint agreement that
had Scripps and Journal Publishing Company sharing profits
from the Tribune and the morning daily Albuquerque Journal.
Under a new deal with Journal Publishing, Scripps will continue
as a partner for the Journal newspaper.
had been seeking a suitor for the paper since August 2007
saying the Albuquerque market couldnt support an afternoon
of the Tribune shrunk from 42K in 1988 to about 10K recently.
Journal's paid circulation tops 100K daily and 145K on Sundays.
AT CENTER OF MCCAIN STORM
staffer for Arlington, Va.-based lobbying and public affairs
firm Alcade & Fay is at the center of a critical piece
on John McCain by the New York Times.
Gray Lady, in a lengthy front-page story Feb. 21 with four
reporters on the byline, questioned McCains ethics
record and noted staffers of the Republican front-runner
feared the candidate was having a romantic relationship
with 40-year-old A&F lobbyist Vicki Iseman eight years
has denied the allegation, but the story has penetrated
the national political media consciousness.
website, including Iseman's bio, was initially unavailble
online after the article was published.
created a separate PR unit, Capitoline Communications, in
2002 under the direction of partner Jennefer Hirshberg,
a former Ogilvy and Shandwick PA exec who served as Nancy
Reagans press secretary as first lady.
OUTSOURCES AD PRODUCTION
Media Group said it has inked a deal with Elgin, Illinois-based
Affinity Express to outsource most of its print and online
advertising production. The move is expected to save $3
million annually and cost some jobs, the company said.
year, the STMG outsourced most of its newspaper delivery
moves are part of a previously announced plan to cut costs
annually by $50 million.
transition will be phased in over a period of several months
for the Chicago Sun-Times, Fox Valley Publications,
Midwest Suburban Publishing, Pioneer Press and Post-Tribune.
TAKES REINS AT CNET
Farber, VP of editorial at ZDNet, has been named editor-in-chief
News.com. He takes over for Jai Singh, a SVP and EIC,
who is leaving the company in March.
is credited with building ZDNet into a top voice in business
technology while co-developing the ZDNet Blog Network, which
includes more than 30 bloggers.
joined ZDNet in 1996 after serving as VP and editor-in-chief
at Ziff-Davis' flagship computing news publications, PC
Week and MacWeek.
was also a founding editor at MacWorld and part of the editorial
staffs of PC World and PC Magazine.
51 exits after more than 12 years with CNET.
month marked my 12th anniversary here at CNET, and I realized
I've outlasted the founders of this great company in tenure.
I've decided it's time to take a breather, restore my health,
and ponder what's next, Singh said in a letter to
lot has changed and a lot will continue to change since
I had the good fortune to conceive, create, and launch News.com.
But I remain confident in the immutable law: users always
reward media that put relentless focus on timely, insightful,
and credible content.
REUTERS EYE CLOSE OF DEAL
Thomson Corporation and Reuters said theyve received
green lights from the European Commission, U.S. Dept. of
Justice and Canadian Competition Bureau for Thomson's proposed
acquisition of Reuters.
signals all regulatory approvals needed to close the transaction
have now been obtained and the companies will now seek shareholder
and court approval.
target date of April 13 has been set to close the deal.
As part of the agreements, Thomson has agreed to sell a
copy of the Thomson Fundamentals database and Reuters okayed
the sale of its Reuters Estimates, Reuters Aftermarket Research
and Reuters Economics databases.
sales include copies of the databases, source data and training
materials, as well as certain contracts connected to the
databases, said the companies.
and Reuters will face shareholders on March 26.
news continued on next page)
Edition, February 27, 2008, Page 4
UPPED AT ENV. DEFENSE
Yarnold, former Pulitzer Prize-winning editor at the San
Jose Mercury News, has been named executive director
of Environmental Defense and president of the groups
lobbying arm, the Environmental Defense Action Fund.
joined ED in 2005 as its first executive VP after 27 years
at the Merc, where he served as editor, executive editor
and managing editor. In his new role, he is responsible
for all operations at Environmental Defense, which is based
in New York but has eight other offices in the U.S. and
an outpost in Beijing.
groups revenues are projected to be $116M in 2008.
MSLO EXPANDS WEDDINGS FOOTPRINT
Martha Stewart Living
Omnimedia has aligned with WeddingWire.com,
an online marketplace with wedding planning tools and a
social community. MSLO said the deal, which includes acquisition
of 40 percent of WW, is to accelerate its digital footprint
and expand its weddings franchise online and in print. The
deal also includes a commercial agreement related to software
and content licensing and media sales.
MSLO and WeddingWire signed
a commercial agreement which has WeddingWire offering its
tools on the Weddings section of marthastewart.com.
will receive MSLO content and ad support. Ad revenues will
Holmes, 39, has been named editor of the Sun-Times
News Groups SouthtownStar, based in Tinley
Park, Ill. The Star was created from a combination of the
DailySouthtown and the twice-weekly Neighborhood
Star, which covers Chicagos Southland.
Holmes has been managing
editor of the Post-Tribune in Northwest Indiana for
two years, joining in 2000 after several years in various
capacities at the News Dispatch in Michigan City.
lifestyle magazine YRB has moved from SoHo
to the DUMBO area of Brooklyn. New address is 10 Jay Street,
Suite 307, Brooklyn, New York 11201. Info: www.yrbmagazine.com.
PROS DISCUSS IMPACT OF DIGITAL
A few years ago,
this was social media, said Doug Simon, President
& CEO of DS Simon Productions, to a packed room at the
International Cinematographers Guild in New York.
The times arent
changing theyve already changed. Online medias
revolution has given birth to a need for informational immediacy.
With news coverage moving
into the digital realm, how can publicists ensure their
This was the topic of
discussion at a January 23rd panel hosted by the Entertainment
Publicists Professional Society, an event that brought together
some of the biggest names in digital entertainment to discuss
the future of publicity.
According to Lloyd Trufelman,
president and CEO of Trylon SMR, maintaining relevance is
essential. Thinking strategically and coming up with a unique
voice is key for surviving in what he called the big,
disintermediated cloud of digital convergence.
Its not if
or when, its now. The Internet revolution has already
happened, he said. Everything is instantaneous.
Everything is global. And you cant control it.
Trufelman, whose firm
was one of the first to integrate blogs into its standard
media relations practice, believes new technology works
to the PR pros advantage. New media outlets give publicists
more choices, making the traditional Page Six route no longer
the only game in town.
is terrific from a publicists point of view. The fact
is, the blogosphere is now extending the reach of mainstream
media. Todays blogger is tomorrows MSN chief,
Trufelman believes a responsibility
falls on the shoulders of PR pros to educate clients about
todays media landscape. A generational gap may have
clients believing that print impressions are better than
their web counterparts, but Trufelman thinks PR pros should
make a concerted effort to push for an online presence.
Showing web stats and a list of recent impressions can remind
clients that online coverage is good coverage.
Send them stuff
to show that its working, he said. As
PR people, we can explain to management and to clients the
value of third parties. Thats one of the big things
comforting people nowadays.
the only ones whove seen their professions altered
in the information age.
Just as it has done with
traditional journalists, wire services and press agencies
now find themselves competing with blogs to get stories
first. Jesse Washington, entertainment editor for the Associated
Press, said because todays media climate requires
instant coverage, APs knack to break news makes them
perfectly suited for the digital age.
We go to great lengths
to be prepared. Because we always need to have the story
first, we have to be able to instantaneously respond to
whats out there, he said.
Likewise, Marc Kurschner,
Vice President of the Entertainment division for Getty Images,
said hes also felt the business shift in recent years.
Getty, which licenses
photography footage to companies all over the world, has
now found a new customer in an Internet news site.
For everyday people,
blogs brought in a what about me mentality.
For us, it brought in a lot of business, he said.
Michael Slezak, senior
writer for Entertainment Weeklys web publication
said one of the greatest advantages of working online is
the level of public interaction that is allowed through
message boards, forums and surveys.
We get to build
a real community with our readers, he said.
27, 2008, Page 5
OF PR FIRMS
Partners Inc., has acquired Clifford Public Relations and
merged the firm with MDCs Bratskeir & Company
combined entity, Clifford/Bratskeir PR, counts 60 staffers
with offices in New York and Los Angeles.
York-based Clifford PR reported PR revenue of $2M for 2006,
up 20 percent from the year earlier, with 20 staffers.
Clifford serves as CEO of the firm. Bratskeir principals
Allyn Seidman, Mark Malinowski, and Mike Rosen round out
the leadership team.
has five main practices: consumer packaged goods; luxury/lifestyle;
entertainment; home furnishings and design, and beauty,
fashion and wellness.
Mark and I have admired Mike Clifford and his team's work
and have spoken throughout the past year about such
a deal, said Mike Rosen.
include NutriSystem, PepsiCo, LOreal, The Body Shop,
Yankee Candle Company, and Callaway Golf.
was founded in 1997, while Bratskeir dates back to 1989.
GLOVER HANDLE B-BALL ON HILL
Cassidy & Associates picked up $200K working for Major
League Baseball in the Capitol in '07.
firm focused on Congressional interest in drug testing,
immigration (visa issues are common in MLB), and stadium
Illinois Democratic Rep. Marty Russo, CEO/senior vice chairman
at Cassidy, Gerald Warburg, executive VP and a former Democratic
Congressional aide, and Christine O'Conner, a VP at Cassidy
and former aide to Rep. William Goodling (R-Pa.), round
out the Cassidy team handling MLB.
the players' side, Glover Park Group has a relatively small
pact to help the Major League Baseball Players Association
implement a public policy strategy. Joel Johnson, a Glover
Park partner and former Clinton aide, heads that effort.
TATE UNVEILS LINCOLN COTTAGE
Tate is working with the National Trust for Historic Preservation
to unveil President Lincolns Cottage at the Soldier's
Home, the NTHPs newest site which includes Lincolns
residence for a quarter of his presidency.
cottage is on the grounds of the Armed Forces Retirement
Home, about three miles north of the White House in Washington,
D.C., and was designated an historical site by President
Clinton in 2000.
were given a preview of the site last week and a ceremony
officially opened it Feb. 18. A copy of the Emancipation
Proclamation will be on display at the cottage through April,
a nod to the possibility that the document was drafted at
34-room cottage underwent a $15M restoration by the NTHP,
including a visitor center that was renovated as a green
building with a grant from United Technologies Corp.
Strategies, New York/Touchpaper, IT business management
solutions, for PR as it expands in the U.S.
& Associates, New York/Planned Parenthood Federation
of America, for launch of its condom brand, Proper Attire,
Klores Communications, New York/Elite Model Management,
for PR for model Jessica White.
Weill Associates, New York/Aman Resorts, Singapore-based
resort operator, for PR in the U.S. The company, which has
18 resorts in countries like India, Indonesia and Sri Lanka,
has handled U.S. PR internally since 1988.
& Knowlton, Washington, D.C./Association of Dutch
Insurers, for lobbying for the Holocaust Insurance Accountability
Act of 2007, a House bill which would require disclosure
of Holocaust-era policies by insurers and establish a federal
cause of action for claims.
PR Worldwide, Washington, D.C./Virgin America, as
AOR for PR. Ogilvy has worked with the airline since before
its launch last year. Ogilvys Los Angeles office assists.Virgin
America is planning to add 30 cities to its six original
locales New York, Washington, D.C., San Francisco,
Los Angeles, Las Vegas, and San Diego over the next
five years, including Seattle on March 18.
PR, Boca Raton, Fla./Valerie Herskowitz, speech pathologist
and autism consultant, for PR for her computer-based intervention
program for families. The firm has also been tapped by Diagnostic
Centers of America to showcase the $2M purchase of its cardiac
and medical imaging technology by Siemens.
Finn, Chicago/Alterian, enterprise marketing platform
provider, for global PR. RF/London will also handle the
account. Adrienne McGarr, management supervisor in Chicago,
and Becky McMichael, director of the firms global
connectivity practice in the U.K., head the work reporting
to Bob Barker, VP of corporate marketing for Alterian.
Edwards & Associates, Grand Rapids, Mich./EmploymentGroup
and Next Generation Equity Research, for PR.
Kovac, Kansas City, Mo./M&I Bank, part of Marshall
& Ilsley Corp., as AOR for PR for the central states
region of Kansas City, St. Joseph, Mo., and Pittsburg, Kan.
Marketing Store, Chicago/DeVry University, for a
brand maarketing push unveiled this month to highlight the
success of graduates in finding jobs after graduation and
address the misconception that it is a technical
or vocational school.
Agency, San Diego/Association for Behavior Analysis
International, for a national PR program educating the public
about the field of behavior analysis.
Edition, February 27, 2008, Page 6
SALARIES REVERSE 06 SLIDE
communications base salaries edged slightly upward in 2007
- 3.8 percent, compared with 3.3 percent in 2006 - while
agency salaries reversed a downward trend from '06 with
an increase of nearly four percent, according to Spring
& Associates' annual salary and bonus report. Agency
salaries had decreased 3.2 percent in '06, according to
salaries continued to exceed agency salaries, a trend that
has held steady since agencies last took the salary lead
during the dot-com boom. But Spring noted that corporate
salaries, with bonuses, raises, benefits and pension plans
factored in, have actually surpassed agency compensation
for the last 12 years.
markets like New York, Chicago, Atlanta, and San Francisco
saw increases top the four percent mark over '06.
largest increases were seen at the lower rungs of the PR
ladder. Agency account executives saw an average pay hike
of 6.2 percent in '07 (7.4% in top markets) while corporate
managers reported an upswing of 4.4 percent regionally.
communications bonuses were up an average of 8.6 percent
in '07, compared with 6.2 percent in '06. On the agency
side, bonuses registered a 9.6 percent gain, down from 11.2
percent last year.
bonuses were given to corporate specialists and managers
(up 16.1 and 10.3 percent, respectively), while A/Es (12.4%),
senior A/Es (11.2%), and A/Ss (11.2%) all registered double-digit
bonus increases. Agency VPs saw an eight-percent increase
in bonuses over the previous year, while SVPs reported an
8.3% hike and executive VPs posted a 5.2 percent gain.
PR firms reported higher hourly billing rate increases than
their ad-agency owned rivals. Among the top 100 independents,
billings increases ranged from 4.7%-6.5% regionally, while
ad agency-owned shops increased rates between 3.9% and 5%.
said the national home mortgage crisis and other underlying
economic financial issues have not yet noticeably affected
PR compensation or job growth through February. "Barring
a full-blown recession or a catastrophic event(s), this
looks like another profitable year for PR professionals
and the industry as a whole," said Spring.
full salary and bonus report can be ordered at www.springassociates.com.
Montero, director of communications and issues management
for the Chemistry Council of New Jersey, has been named
president of the New Jersey chapter of International Association
of Business Communicators. N.J. is the groups eighth
largest chapter worldwide. Montero also serves on the regional
board as director of leadership development for IABC/Heritage
region. He has been on the N.J. chapter board since 2005.
the broadcast monitoring subsidiary of Medialink, has inked
a four-year renewal contract with direct-response media
company Mercury Communications. MC uses Teletrax to monitor
airings of its long and short-form direct-response ads.
Walkowiak, VP of investor relations and corporate
comms., EDO Corp., to NexCen Brands, New York, parent of
brands like The Athletes Foot and Bill Blass, as senior
VP of IR. He previously held posts at AT&T, PureTec
Corp. and Lippert/Heilshorn Associates.
Andrews, a blogger for FastCompany.com
and founder of marketing firm BrandInfluence, to Ketchum,
Atlanta, as a director in the firms interactive communications
unit. Andrews publishes TheKeyInfluencer.com
and earlier created Soul Purpose, an e-newsletter sold to
Urban Box Office. Scott
Kilroy, who has held director-level posts at MTV.com,
Vizy Interactive and Burson-Marsteller, has joined Ketchums
interactive unit as a director in New York.
Clements, assignment editor for economics at USA
Today, to McGinn MS&L, Arlington, Va., as a member
of its corporate communications practice. Clements directed
USATs Money section and, as a reporter,
covered the auto industry, trade, environmental and safety
issues. He was formerly Washington correspondent for the
Detroit News and spent five years at the Democrat
& Chronicle in Rochester, N.Y.
Colantuoni to VP, Stanton Communications, Washington,
D.C. Also, Jessica
Trzyna to VP in Baltimore, and Meghan
Weber to VP, New York.
Porrazzo, editor of OC Metro Business Magazine,
to Morgan Marketing & PR, Irvine, Calif., as VP of client
Gazer, independent consultant, to Vital Insight Group,
Toronto, as VP of marketing and communications. He was previously
senior director of marketing for KFC Canada.
Leonard, former managing director of Octane, a Lewis
group company, to Ruder Finn, as U.K. managing director
based in London.
Banner to promotions director, Lime PR + promotion,
New York. He oversees projects for Wendys, Panasonic,
The Natural Dentist, and Phonak. Sarah
DeLuca, who ran her own PR/promotions firm, joins
as an account manager. Amanda
Ruymen joins as an A/M from MWW Group.
Qotb and Meggan
Manson to principals, Young & Associates, McLean,
Va. Jean Young, founder, is now chairman of the board. Also,
was upped to VP and Jennifer
Mirabile, to senior A/E.
Draper to senior VP and partner, Imre Communications,
Baltimore, Md. He joined the firm in 2006 and has worked
in its home and building practice.
Byrne, former European commissioner for Health and
Consumer Protection; Admiral
Vernon Clark, former chief of U.S. naval operations,
and Christopher Meyer,
former British ambassador to the U.S., to Fleishman-Hillards
international advisory board.
Edition, February 27, 2008, Page 7
SEEKS PRAISE OF OTHERS
"mark of excellence" and shows that they follow
a code of ethics.
"PR firms" are actually ad agencies that write
press releases on the side, he said. One way to be certain
PR is involved is to see if the counselor is "accredited,"
he continued. Accreditation is a "great tool for measuring
whether someone can be an effective PR counselor,"
said Cherenson. (Messick had mentioned that Cherenson was
accredited by PRS).
can also be sought from peer companies, lawyers, accountants,
and other sources in the business community, he added.
local chapter of the PR Society as well as national h.q.
can help with a search, said Cherenson, noting there are
119 chapters in PRS.
did not mention directories of PR firms including O'Dwyer's
Directory of PR Firms and Contact of PR Week,
both of which list more than 2,000 PR firms. PRS stopped
publishing its own Redbook of PR firms in 2006. Its
online directory of members is barred to non-members.
interview was initiated by ibizresources which said it asked
PRS h.q. for someone to talk about PR. Traditionally, the
chair of PRS (currently Jeff Julin) handles all interviews
with the press. Cherenson was introduced as the "president"
of Success Communications, Parsippany, N.J., which was said
to have offices "throughout the U.S."
is actually XVP of Success, heading its seven-person PR
unit. The ad/marketing agency, with offices in 11 cities,
employs 150 and has billings of $60M. It also handles association
management and website design.
to the discussion is: www.ibizresources.com/audio-interviews/Michael-Cherenson.html.
urged businesses to build relations with local and trade
reporters by following what they write about and by providing
them with "nuggets" as well as "stories."A
"nugget" may be even more important than a story,
to be a "resource" for your local and trade reporters,
he said. "They just want to talk to you."
are quite busy these days, he warned, and need materials
that are "concise." They want the "five W's"-who,
what, where, when and why. Material must be "newsworthy,"
he said several times.
don't necessarily need a PR firm in order to do PR, he noted,
saying "a lot of it is intuitive."
suggested keeping up ties with audiences such as employees,
customers and suppliers by using newsletters, e-mails, letters
and other means.
a client has products that impact on the local environment,
a good idea is to invite police, fire, mayor, etc., to a
reception once or twice a year, he said.
"New media" such as blogs can be important, according
to Cherenson, but companies must spend time and attention
on them and be prepared for "negative" as well
as "positive" responses.
must be "prolific" in communicating on a blog,
he said. "One post a month won't do it." While
media relations is "more of a monologue with little
interaction-it's printed and the public reacts to it-now
you can have a dialogue" with the new media, he said.
"realism," Cherenson warned that "only a
small number of press releases get published," he said.
Many are more suitable for local or trade papers rather
than the New York Times or Wall Street Journal,
interview was sponsored by strategicconversations.com
which helps groups to "meet regularly by phone."
It is based at 14 E. 4th St., #408, NY 10012. ([email protected]).
SUSPENDS LEADERSHIP CALLS
Julin, CEO of the PR Society, announced last week that the
leadership teleconferences that usually followed board meetings
have been cancelled for the next "several quarters."
are very busy and even with two teleconferences following
the meetings many leaders do not take part, he told leaders
via an e-mail. Instead, he said, a written report will be
made to leaders using a special "leaders@prs"
e-mail address. A teleconference might be arranged if "issues
arise," he said.
e-mails protesting the suspension of the leader calls were
posted almost immediately on odwyerpr.com.
Current and former leaders said that by the time leader
calls resume, the year, including the annual conference
and Assembly, will be over.
Leader of PRS" said there will be "no dialogue,
no ability to respond unless someone wants to post something
on the website."
e-mail described in general what went on in the Jan. 25-26
board meeting. But one critic said the letter was "superficial"
and had "no real information." Another called
Julin's letter "pablum."
writer said board members, including new directors David
Imre, Jim Haynes, Kathryn Hubbell and Phil Tate, have abandoned
their communications principles in return for being able
to boast for the rest of their careers about being on the
board of the "world's largest PR association."
attempt by the O'Dwyer Co. to place an ad for the 2008 O'Dwyer's
Directory of PR Firms in the Tactics monthly of PRS
was rejected by PRS on the ground that firms in the Directory
are in competition with individual counselor members of
said that many members of PRS are among the firms in the
O'Dwyer Directory, but this argument was rejected. PRS no
longer publishes a directory of counselor members (its former
Redbook had 67 pages of entries). Non-members are
barred from searching the PRS online member database.
FRANK REPS PAINE IN BYRAM SALE
Frank, Wilkinson Brimmer Katcher is representing private
equity firm Paine & Partners in its $132M sale of medical
supplies provider Byram Healthcare Center to OPG Groep N.V.
of The Netherlands.
markets disposable medical supplies for home-care patients
and counts more than one million customers. The company
had been owned by a P&P fund since 1999. The all cash
deal is expected to close in March. JFWBK partner Andy Brimmer
handles the work.
Edition, February 27, 2008,
chair Mike Cherenson has presented a very elemental view
of PR in his
interview with an online service (page one).
to him, PR is almost entirely media relations. Dont
advertise because ads lack credibility, he says. Rather,
he says, in the case of a restaurant, try to get a great
review from a papers restaurant critic.
doubt reviews carry more weight than ads but if all the
restaurants stopped advertising, there wouldnt be
any media to carry restaurant reviews.
this era of integrated communications, its
odd to see Cherenson imploring against paid ads.
how to find outside PR counsel, Cherenson said be sure to
look for someone who is accredited by PRS. This
means they are excellent and follow an ethics
code, he said.
is the fact that, while Cherenson plays up media relations,
only 5% of the questions on the accreditation test are about
also fails to mention that APR is highly unpopular among
PRS members, less than 2% of eligibles taking the test yearly.
Only 391 new PRS APRs (130 yearly) have been created since
the word excellent appears nowhere in APR literature.
In debates over the meaning of APR at the 2003-2004 Assemblies,
it was established that while APR might show
more commitment to PR, it only equates to 5-6 years in PR.
APRs are no better in any way than non-APRs, it was said.
odd is Cherenson stressing media relations when
PRS practices caveman media relations. Even member
relations are deficient.
CEO Jeff Julin (why wasnt
he the spokesperson for this interview?) has just cancelled
live teleconferences with leaders, a PR atrocity that has
many members up-in-arms (page 7). They have given us power
of attorney to view the minutes of the Jan. 25-26 executive
committee and board meetings. Julin cancelled the scheduled
Town Hall Meeting at the 2007 Assembly so he
could speak for 35-minutes. His predecessor, Rhoda Weiss,
didnt appear before about 12 of the 15 biggest chapters
including the five biggest. There is as yet no published
speaking schedule of Julin.
Cherenson mentioned the ethics of the APRs, he allowed
interviewer Wayne Messick to describe him as president
of Success Communications with offices throughout
He should have corrected
Messick, saying, I am XVP of the seven-person PR unit
of a 150-person ad/marketing/assn. mgmt. agency. I sold
my fathers PR firm in 2006 to Success.
bio as a candidate for chair-elect (skipping treasurer)
also overplayed his hand, saying, In 2007, the Cherenson
Group expanded from a regional communications firm to a
nationwide company. It did no such thing. Cherenson
sold out and the Cherenson name disappeared from the masthead.
asked how to find outside PR counsel, suggested shopping
among PRS members although PRS national and all chapter
online membership lists are barred to outsiders and PRS
killed its printed Red Book of PR firms in 2005.
PR pros should not ignore PRS, a group on public welfare
because it avoids paying taxes but acts like a private business.
Its on corporate welfare by avoiding millions
in taxes (federal tax of 34% and 8% New York State tax).
Current surplus is $4.88M (9/30/07) indicating taxes due
new biz prospects to consult PRS and especially APRs needs
to be challenged. PRS is supposed to be there for the entire
industry and not just members. Studies over eight years
by PR professors Jay Rayburn and Vince Hazleton (both APR)
show that APR counselors with the same experience as non-APRs
make $94,191 more yearly. This is from the new APR Study
Guide. The Counselors Academy of PRS recently said that
the No. 1 question that PRS receives each
month at h.q., is Where can I find a PR firm
or consultant? Said the promotion: Hundreds
of potential clients are looking for you, but will they
this smoking gun, a group of counselors
(members and non-members) must demand that one or more of
them set up an office at PRS to monitor all incoming calls
for PR counsel.
A page or two of information
about PR firms should be given to inquirers including web
links and addresses of the directories of PR firms put out
by the ODwyer Co. and PR Week; info about Council
of PR Firms and the IABC, and info about all the PR news
is abusing its public trust, its promise in its N.Y.
Certificate of Incorporation to consider all matters
affecting the practice of PR for the entire industry
including workers to employers and clients and
to maintain high standards of public service and conduct.
It described itself as a corporation which does not
contemplate pecuniary gain or profit to the members thereof.
What about the $500 cash stipends to 100+ chapter presidents-elect
each year and the lifetime free memberships and conference
registrations to ex-presidents? What about the $300 extra
charge for non-members for the conference and the 66% extra
charge for the $150 PRS workshops? When PRS had its info
pack service for 15 years, non-members were charged triple
the member rate ($55 vs. $18 for members). A half million
is spent yearly in meals, hotels and travel to leaders and
staff in this era of the internet and telephone. IRS complaint
form 13909 for tax-exempts has been filed.
Cherenson a fit spokesperson for the entire PR industry?
We think not. Sources tell us he was picked over treasurer
Tony DAngelo because he is younger and better looking
than DAngelo and thus would be more appealing to younger
PR pros. DAngelo had far more experience than Cherenson
and was with a blue chip company (UTC) rather than a small
N.J. ad agency.
There was no logical reason
to reject him.