The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, March 5, 2008, Page 1
EDGES TRIO FOR NEW BALANCE
Communications has added New Balance, the running shoe/athletic
apparel marketer, to its roster.
Los Angeles-headquartered shop aced M Booth & Assocs.,
Bratskeir & Co. and CKPR for the global brand
will bolster existing efforts by NB shops Dan Klores Assocs.
and Regan Communications.
handles consumer/product placement work, while Regan focuses
on New England community relations for Bostons NB.
scored the business based on its superior creativity,
strategy and chemistry, according to Amy Vreeland,
corporate communications manager at NB.
firms New York office handles the account of the $1.7B
privately-held company, which also markets the iconic PF
International conducted the search. Dan Orsborn led the
SRI team. SRI completed an ad agency search for NB last
fall. That hunt resulted in new business for BBDO New York.
FIRE SAFETY GROUP LOOKS FOR
The Fire Protection Research
Foundation, Quincy, Mass., is seeking PR proposals to support
the launch of its Residential Electrical System Aging Research
Report to educate consumers about the dangers posed by antiquated
The National Fire Protection
Assn. reports that more than 110K home fires each year are
due to faulty wiring, or bum heating/air conditioning systems.
Those fires result in 850-plus deaths and cause more than
$1B in property damage.
PR budget is capped at
$100K. Proposals are due March 14. Selection will be made
April 1. Kathleen Almand, executive director of the Foundation,
is handling the search. She is at [email protected].
ALLISON BREWS PR FOR GORDON
Allison & Partners
has won a competitive review for Gordon Biersch Brewing
Company and Restaurant Groups six-figure PR account.
San Francisco-based A&P
said it emerged from an initial field of more than 40 firms.
Dan Klores and Edelman were among the finalists.
The firm will tout GBs
20-year anniversary in a year-long PR effort to encompass
traditional and social media relations, special events,
and viral marketing.
GB co-founder Dan Gordon
cited Allisons experience with lifestyle, food and
wine clients in announcing the pact.
IPG 4Q NET SURGES 158%
Interpublic reported that
fourth-quarter net surged 158 percent to $178.4M driven
by solid organic growth and tough cost controls.
Revenues rose 5.6 percent
to the $2B mark.
CEO Michael Roth said
the `07 results reflect IPGs continued progress
in the competitiveness of our offerings and our ability
to drive profitability.
He sees no signs of client
pullback in `08.
Interpublic also announced
that it has completed the remediation of weaknesses
in financial controls and is now in compliance with
Sarbanes-Oxley effective as of Dec. 31.
The ad/PR combine reported
a six percent rise in full-year revenues to $6.6B. It earned
$167.6M compared to an `06 $31.7M loss.
IPGs stock jumped
two percent to $8.59 on the earnings news.
FREEMAN TO CHAMBER POST
Tita Freeman, who
took a global communications and PA post at Googles
Washington office last June, has checked in at the U.S.
Chamber of Commerce.
She is executive
director of communications and strategy, responsible for
web content, marketing among other duties.
Freeman worked at
Burson-Marstellers Direct Impact unit prior to switching
She also was director
of communications at the Business Roundtable, the organization
Freeman posted stints
at LexisNexis (corporate/federal markets communications
manager) and Teligent (corporate communications senior manager).
She began a PR career
at APCO Worldwide.
HARASSED JOURNALISTS NEED
Record numbers of journalists are being assaulted and murdered
worldwide but PR groups show little interest in this, said
Lloyd Trufelman, president, Trylon SMR, New York.
There would be no such thing as PR without journalists,
he noted in an op-ed column on odwyerpr.com.
The Committee to Protect Journalists, New York, which tracks
harassment of journalists worldwide, does not receive any
contributions from PR organizations, according to a list
of contributors on its website.
found that at least 65 journalists were killed around the
world in 2007 because of their work.
This was the highest total in 13 years and compared
(Continued on page 7)
Edition, March 5, 2008, Page 2
is among charter clients of Breaux Lott Leadership Group,
a firm established by former Senate heavyweights John Breaux
(D-La.) and Trent Lott (R-Miss.). Their sons are also involved
in the family business.
telecom giant has given BLLG the mission to back the controversial
Foreign Intelligence Surveillance Act. A temporary update
allowing American intelligence officials to eavesdrop on
foreigners without a warrant expired last month.
Senate approved a FISA extension, but a deal fell apart
in the House due to opposition by Democrats to grant immunity
to phone companies from lawsuits.
Bush told the National Governors Assn. that he wants the
House to approve FISA with telecom safeguards because, If
the enemy is calling to America, we really need to know
what theyre saying.
added that companies who are believed to have helped
us after 9/11 shouldnt be sued.
Breaux and Lott are working the AT&T business. The San
Antonio phone giant, which uses Fleishman-Hillard as its
key PR firm, joins Delta Airlines, a potential merger partner;
United Space Alliance, which wants funding from NASA, and
Assn. of American Railroads as charter clients of BLLG.
EDELMAN FOCUSES ON GETTY IMAGES
Edelman represents Getty
Images as the No. 1 distributor of images and video agreed
to be acquired by Hellman & Friedman in a deal worth
H&F is the San Francisco
private equity firm with a sharp eye on the communications
sector. Thats evidenced via past investments made
in Young & Rubicam, DoubleClick, Catalina Marketing
Getty has been hurt due
to troubles in the magazine business, which has led to a
decline in orders for high-resolution photos, and competition
from lower cost Internet rivals.
The Seattle-based firm
announced Jan. 18 that it was seeking strategic alternatives
to its existence as a publicly traded company.
Edelmans Susan Stillings,
John Dillard and Cara Jacobson are working the deal. The
independent firm will be a neighbor to Gettys New
York office when it moves downtown next year.
Abernathy MacGregor Group
ST. PETER LEAVES F-H
Anne St. Peter, who headed
Fleishman-Hillards Kansas City office for the past
four years, has left the Omnicom unit to start her own business.
Warren Dudley, KCs
director of operations, is filling St. Peters shoes
on an interim basis until a successor has been found.
St. Peter is exiting to
discover her inner entrepreneur. KC is a Top Five F-H operation.
It has about 90 staffers. The office is currently focused
on supporting the Big 12 mens and womens basketball
tourney next month. While sales for the mens games
at the 18,500 Sprint Center are expected to sell out, ticket
sales for the womens games at the 9,000-seat Municipal
MS&L SCORES TOP CSR GRADE
Manning Selvage &
Lee heads Corporate Responsibility Officer Magazines
list of the top ten corporate social responsibility firms.
The Publicis Groupe unit
has 160 staffers involved in CSR work for clients such as
General Motors, Roche, Philips, Financial Times and
is the runner-up with 110 CSR staffers handling duties for
Fedex, Frito-Lay, Hyundai and White Wave Food.
Edelman, the No. 1 independent
firm, is third on CROs roster. It has 105 employees
working on General Electric, AIG, Coca-Cola Enterprises,
Starbucks, Wyeth and Total.
CRO admits its list is
perfectly imperfect because it is based on information
submitted by the firms and from publicly available sources
such as the ODwyers rankings.
CRO publisher Jay Whitehead,
however, believes the list is a handy reference for CSR
executives dealing with governance, compliance and sustainability
Other listed firms (in
order of ranking) are Porter Novelli, Ruder Finn, Burson-Marsteller,
DDB Big, Golin Harris, Cone and National PR.
PASTER TAKES GWU POST
Howard Paster, WPP Group
executive VP and former Hill & Knowlton CEO, is the
new co-chair of George Washington Universitys Council
on American Politics.
He takes that slot with
Jack Gerard, CEO of the American Chemistry Council and former
head of the National Mining Assn.
Paster was President Clintons
lobbyist before joining H&K. He also helped break-in
pollster Mark Penn when he assumed the helm at WPPs
The 10-year-old Council
advises GWU on issues that shape its role of affecting positive
change in politics through education.
Paster and Gerard succeed
Frank Fahrenkopf and Tony Coelho, that duo served a decade
TRANSPERA SWITCHES TO CONCEPT
Transpera, a start-up
which transfers advertising and video content for use on
mobile devices, has tapped boutique firm Concept Communications
for its PR account after working with Weber Shandwick for
Santa Monica-based Transpera,
which has distribution agreements in place with carriers
like AT&T, Sprint/Nextel and T-Mobile, recently inked
a deal with entertainment video site Break.com to provide
its advertising-supported content to mobile devices and
allow it to be shared among users.
Transpera, which completed
two rounds of venture funding last year, was founded in
January 2007 by Frank Barbieri, who ran media products at
InfoSpace and headed the Windows Mobile Media Device and
Services group at Microsoft.
Barbieri said he felt
an immediate chemistry with Concept and cited
the firms experience with mobile industry PR campaigns.
Edition, March 5, 2008, Page 3
SLICES 68 IN PHILLY
Media Holdings, the entity fronted by ad/PR man Brian Tierney
that acquired the Philadelphia Inquirer and Philadelphia
Daily News, is cutting another 68 staffers due to the
poor advertising market.
Devine, spokesperson for PMH, said the company needs to
be absolutely efficient in order to cope with
the depressed market conditions.
has about 2,400 staffers. The layoffs take place March 28.
Newspaper Guild is upset that PMH did not consult with it
about the further need for layoffs. Henry Holcomb, union
chief, said PHM has done nothing but create a climate
of fear, and everybody knows thats not conducive to
growing a business. The Guild statement urged PMH
to stop these self-destructive cuts and work with
its employees toward a more profitable future.
RBI AUCTION WILL FETCH $2B+
Reed Elsevier is expected
to receive more than $2B from the sale of its Reed Business
Information unit that houses titles such as Variety,
Broadcasting and Cable, Publishers Weekly,
New Scientist and scores of other magazines/websites.
The Anglo/Dutch combine
is selling its trade publication group because of its slow
growth prospects and reliance on advertising revenues. It
will earmark a healthy chunk of the sale proceeds to help
fund the $4.1B acquisition of Choicepoint, a supplier of
electronic data to the insurance/financial services sectors.
The idea is to combine
Choicepoint with REs LexisNexis Risk Information and
Analytics Group to create an entity with $1.5B in annual
RE CEO Crispin Davis says
there is no timetable for the sale of the magazine group.
NYT EXECS TO MEET WITH INVESTORS
New York Times Co. management
will meet with investors from Harbinger Capital, the private
equity fund that has amassed a 19 percent stake in the publisher.
The company says it is
reviewing the dissident slate that Harbinger has put forward
for seats on the companys board. The annual meeting
is penciled in for April 22. Harbinger believes the Times
needs to invest more online and divest some peripheral properties
beyond the New York Times corporate jewel.
It also does not yet object
to the two-tier voting system set-up that gives the Sulzberger
family a controlling stake in the company. The Sulzbergers
get to appoint nine members to the 13-member board of directors.
Scott Meyer is out as
CEO of About.com
after seven years atop the NYTC online entity acquired in
'05. His last day is March 6.
Meyer expects to take
some time off before embarking on another phase of his career.
In a letter to staff, he wrote that About is in a very strong
competitive position and that he will miss playing a part
in its future.
Martin Nisenholtz, senior
VP of the NYT digital operations, assumes Meyers duties.
comes as Harbinger Capital expressed disappointment in the
NYTs digital strategy.
COMCAST ACCUSED OF PACKING
giant Comcast is being accused of packing a Boston public
meeting Feb. 25 in an attempt to bar detractors from attending.
Many would-be attendees
arrived early at a Federal Communications Commission hearing
held at Harvard Law School only to find long lines and a
packed room, according to members of SavetheInternet.com,
a national coalition coordinated by non-partisan organization
Photos taken at the event
by Free Press members show many filling the seats may have
been plants paid by Comcast. They appeared uninterested
in the contents of the hearing. Some were even caught sleeping.
Free Press members also
said many in the audience wore matching yellow highlighters
on their shirts or jackets, ostensibly as identification
to Comcast organizers.
The meeting was called
by the FCC to address complaints leveled at Comcast, the
largest cable television company in the U.S. and the second
largest Internet service provider.
Comcast actually admits
that it hired stand-ins to arrive at the meeting early,
but said it was done only to hold seats for Comcast employees
who planned on attending.
However, many of these
paid attendees stayed the duration of the hearing, sleeping
in seats that would later be denied to the public, including
would-be Comcast critics.
its underhanded and it goes against the spirit of
a public hearing, said Craig Aaron, communications
director for SavetheInternet.com.
More than 100 people were
turned away from the meeting as a result of the overcrowding.
The room was so packed that even members of Bostons
media were turned away, including a cameraman for Comcasts
Boston cable station.
Aaron said a Free Press
member was later told by one of the sleepers
that he was getting paid to hold someones seat.
In 2007 Comcast was accused
of packet-forging, or using data encryption
to prevent customers from peer-to-peer file sharing. In
January, FCC Chairman Kevin Martin said the government agency
would investigate complaints that the company actively
interferes with Internet traffic as its subscribers try
to share files online.
Aaron likened the tactics
as similar to Comcasts attempts at stifling legislation
on Net Neutrality, the notion that all content on the Internet
should be available for equal access.
believe lifting current Internet regulations could potentially
allow telecoms like Comcast to become Internet gatekeepers,
thereby using their power in the marketplace to slow down
or even deny access to certain websites in favor of sites
with whom they have financial or political affiliation.
A new version of Net Neutrality
legislation made its appearance in the Senate this month.
news continued on next page)
Edition, March 5, 2008, Page 4
EXPANDS EDITORIAL, AD SERVICES
has added four publishers to its editorial and advertising
consortium of newspapers.
Newspapers, which owns 25 papers in northern Illinois and
Iowa, the Buffalo News, the Times Publishing Company
(Erie [Pa.] Times News), and the Columbian Publishing
Company (The Columbian, Vancouver, Wash.) are the
says it now has 634 newspapers in its program that
includes 425 dailies, or 30 percent of all U.S. dailies
which includes the use of Yahoo!s HotJobs platform
on newspapers sites, distribution of news headlines
and access to Yahoo!s national advertising sales team
and ad platform.
has added a service to aggregate content drawing buzz from
readers of sites across the Net.
platform, Yahoo! Buzz, measures consumer votes and search
patterns for news stories, video and blog content and features
the higher-rated content on Yahoo.com.
noted that instead of editors, real people vote and
search for their favorite stories to determine the top rated
content from across the Web.
said Buzz is part of its openness initiative
launched last year to highlight more third-party content
a link on Yahoo!s front page is like connecting to
a fire hose, said Evan Hansen, editor-in-chief, Wired.com.
Coyne, executive editor of Good Housekeeping
for the past seven years, has taken the EE slot at More
vacated by Barbara ODair earlier this year.
Coyne, 59, was previously
editor-in-chief of New Woman magazine and executive
editor of Glamour during the 1990s.
She was also on staff
at Redbook and Cosmopolitan.
is adding personal finance features and regular coverage
from Kiplingers Personal Finance magazine and
to its business coverage.
The content deal also
provides washingtonpost.com with access to Kiplinger video
The site recently debuted
two new personal finance columns with staff columnist Michelle
Singletary and Bloomberg columnist Jane Bryant Quinn.
Circulation Company, New Milford, N.J., has inked
a deal with GGW Brands to publish Girls Gone Wild Magazine,
an extension of the profitable pornographic video franchise.
The publisher said the
magazine will be published bi-monthly beginning on April
15 and will be sold everywhere Penthouse and Playboy
5W PR handles GGW.
Media has acquired Philadelphia Style from
DLG Media Holdings.
"With the per capita
income of the Philadelphia metropolitan area making it the
fifth most affluent market in the U.S., our advertisers
and readers will now have unprecedented access to yet another
of the country's great wealth markets," said Jason
Binn, CEO and founder of Niche Media.
The 11-year-old magazine
will relaunch with the May issue and continue to distribute
70K copies per issue.
Philadelphia Style founder
and publisher John Colabelli and editor Sarah Schaffer and
their respective staffs will continue to work in tandem
to deepen the magazine's reach and influence within the
MCGURN EXITS W.H. FOR NEWS
Bill McGurn, who was President
Bushs chief speechwriter, has returned to News Corporation
as VP in charge of speechwriting for key executives.
He also will contribute
to various publications of News Corp., owner of the Wall
Street Journal and New York Post.
McGurn spent the past
three years at the White House responsible for the output
of a half dozen writers.
I have counted on
Bill to help me prepare State of the Union addresses, policy
announcements, and speeches to the Nation, said the
McGurn had been penning
speeches for News Corp. CEO Rupert Murdoch before joining
President Bushs staff.
Murdoch, in a statement,
welcomed McGurn back and praised his willingness to leave
the private sector and take a pay cut to serve our
country in a time of war.
The 49-year-old McGurn
was posted throughout Europe and Asia for Dow Jones and
was chief editorial writer for the WSJ.
News Corp. has revenues
of more than $30B.
SARD AIDS UNIVISION LATIN
Sard Verbinnen & Co.
is handling media relations for Univision Communications,
which announced a deal to sell its Latin music recording
and publishing division to Universal Music Group.
Univision Music Group
includes Univision Records and a Mexico affiliate, Fonovisa
Records, Disa Records, and Univision Music Publishing.
Artists include Latin
superstars like Marco Antonio Solis, Conjunto Primavera
and Gloria Trevi.
SV&C New York-based
principal Stephanie Pillersdorf is handling media for Univision
regarding the sale. Universal, which has distributed Univision
music in the U.S., Puerto Rico and Mexico since 2001, said
it will retire the Univision name but keep the Disa and
Financial terms of the
deal were not disclosed. Univision said the sale is part
of a strategic plan to focus on its core TV, radio and Internet
Universal, part of Vivendi,
owns top music labels like Interscope, Geffen and Island
Edition, March 5,
2008, Page 5
OF PR FIRMS
SCORES ADIDAS LATIN ACCOUNT
Jeffrey Group has picked up adidas PR account for
Latin America, following a competitive pitch process of
Ortega, president of TJG and based in Miami, told ODwyers
that his firm will coordinate all PR, media relations and
experiential marketing for the athletic apparel company
in Latin America. He said that the work will focus on adidas
sportswear goods and sports personalities and includes some
oversight of its local agencies in the region.
experiential marketing plans involve standalone events with
adidas athletes mainly focused on the companys soccer
and yoga wares. The company claims to be the top soccer
brand in the world based on market share and sales.
regional operations are based in Panama. Alberto de Torres
Lacroze heads PR for Latin America.
NAVIGATOR DEFENDS EX-CANADIAN
Toronto PR firm Navigator
Limited is providing PR support for ex-Canadian Prime Minister
Brian Mulroney, who continues to be targeted in ethics probes
dating back to his departure from politics in 1993.
Navigator picked up communications
duties for the ex-PM after longtime spokesman and former
National PR exec Luc Lavoie said he no longer had the time
or resources to speak for Mulroney in December. Lavoie had
repped Mulroney since the PM retired from politics in 1993.
In the latest examination of Mulroney, the Canadian House
of Commons is looking into Mulroneys lobbying on behalf
of Quebecor, a large printing and broadcast media company.
Navigator has set up a
blog-like media site for Mulroney, mulroneymediaroom.com,
that includes statements, letters and challenges related
to the ethics issues raised about the former PM.
Joseph LaVoie (no relation
to Luc) and Robin Sears head the PMs team at Navigator.
B&O GETS STREETWISE
Blanc & Otus has picked
up PR duties for StreetWise Concepts + Culture, the social
marketing company that uses a network of thousands of young
adults to tout products and music.
B&O got the business
from a client referral. Erin Ollson, senior VP, heads the
account based in San Francisco.
SW claims to have 200K
member fans in its network. The company has worked with
clients like Warner Bros., Coke, and Nokia to help them
build credibility for products and music in social media.
It often doles out swag like T-shirts, stickers
and even tickets to its network members to spread the word
about new songs or products.
Lori Communications has opened a Greenwich, Conn.,
office after the formerly New York-based beauty, fashion
and high-end retail PR firm went virtual two
years ago. Contact: 34 East Putnam Ave, Suite 123, Greenwich,
CT 06830; 203/228-5090; www.lisalori.com.
Schwartz & Co., New York/Affinity Solutions,
relationship marketing firm, and the New York Wine Expo,
March 7-9, for PR following competitive pitches.
Communications, Alan Bronstein, founder of Aurora
gems, as AOR for PR.
PR, New York/Gen Art, art and entertainment event
producer, for PR.
PR, New York/PHI, Paraprofessional Healthcare Institute,
non-profit representing long-term care and direct-care workers,
for PR, media and influencer outreach.
Group, Trenton, N.J./Health Promotion Council of
Southeastern Pennsylvania, for oversight of media relations
and youth programs for its tobacco prevention youth program,
Partners, Portland, Me./PaymentsNation, clearing
house image and paper check volume settler for U.S. banks,
for development of a new brand.
Communications, Washington, D.C./
Sylvan Learning Center, tutoring services, for PR.
Group, Atlanta/bigWebApps, web-based help desk and
customer support, as AOR for PR and integrated marketing,
and Virtual Premise, real estate management software, for
corporate positioning, marketing and PR.
Ledlie Group, Atlanta/Delta Air Lines and Popeyes
Chicken & Biscuits, for CEO transition strategy; Cushman
& Wakefield, for special events work; Karcher North
America, BroadSource and Northern Leasing, for marketing
Communications Group, Atlanta/
Air2Web, mobile marketing; Asankya, IP network content technology,
and Dynamic Data Concepts, software for non-profits and
educational entities, all for PR.
Ink., Miami/Armaan, Swiss watch line, for national
and regional PR; Tommy Hilfiger, for launch of South Beach
flagship store, and Make-A-Wish Foundation of South Florida,
for media and celebrity relations for its annual ball.
Chicago/Ultimate Ears, in-ear monitors and earphones for
musicians, for PR and marketing.
& Co., Cleveland/Sports Construction Group, synthetic
turf system builder for sports fields, for PR.
strategies, Dallas/Churchs Chicken, as AOR
for PR. The firm has worked with the client since 2005.
& Partners, San Francisco/Cheapflights.com, travel
search engine, for PR for the launch of a new website design,
following a competitive review. A&P staff in New York
and San Francisco handle the account.
Group, Campbell, Calif./
NetMagic Solutions, India-based IT services provider, and
nineMotion Systems, business services procurement, for PR.
Edition, March 5, 2008, Page 6
King, producer and on-air talent for the Bill Press
Radio Show, has joined Strauss Radio Strategies, Washington,
D.C., as an A/E.
addition to booking and research duties, King delivered
on-air political commentary and top-of-the-hour news headlines
for the Press show.
was previously at WMAL-AM (D.C.) for four years as a producer.
HOSTS SITE FOR NRDC
Mediaseed division has inked a deal with the Natural Resources
Defense Council to build and manage a digital newsroom for
the environmental group.
includes video, other multimedia content intended for journalists
has produced similar sites for the American Lung Assn. and
Noble, NRDCs communications director for northern
California, said the group sees the site filling a void
left when broadcast journalists dont always have the
time or resources to get high quality video for breaking
distribution also includes web video sites like YouTube,
MySpace and AOL Video.
Sixty percent of professionals bearing the Accredited Business
Communications certification from International
Association of Business Communicators
say that distinction gives more credibility to their department
or organization, according to a study by IABC. Fifty percent
of clients polled share that view. The top benefit cited
for the ABC certification, according to the study, was resume
enhancement, followed by increased confidentce and peer
approval/recognition. IABC polled more than 350 ABCs for
the study. Info: iabc.com.
has unveiled Release 7 of its monitoring and reporting software.
Included in the new release are interactive media analytics
and charts, and recent journalist article searches.
Richard Levick and Larry Smith who have updated their 2004
classic, Stop the Presses: The Crisis and Litigation
PR Desk Reference. The second edition contains new
material on the rise of the blogosphere, food recalls, data
security breaches and boardroom intrigue. It also features
a bonus forward by branding guru Jack Trout, President of
Trout & Partners, and the father of product positioning.
Trout applauds Levick (CEO of Levick Strategic Communications)
and Smith (senior VP) for their work in salvaging
reputations and rescuing brands for decades. ...Music
industry attorney Jeff Liebenson of
Herrick, Freinstein LLP has published a new book on user-generated
content for the International Association of Entertainment
Lawyers. Liebenson culls insights from 28 executives and
lawyers for media companies like Yahoo, The New York Times
Co. and Clear Channel to highlight business models and legal
issues for UGC. Info: www.iael.org.
Bychkov, associate VP for fashion/beauty at Susan
Blond Inc., to Shadow PR, New York, as a director. She handles
accounts like Intermix, MySpace, Armani Exchange and Atelier.
Walker, controller at Adstreet Advertising/The King
Partnership, to French/West/Vaughan, Raleigh, N.C., in that
same role. Katie Bishop,
a former intern, joins as an A/C.
Howell, former associate editor and content manager
for Road & Travel, to Eisbrenner PR, Troy, Mich.,
as an A/E. Lisa Gibala-Warren,
an intern for John Bailey & Associates and Nicolai Events
& Comms., joins as an A/C.
Barrish to executive VP and general manager, a new
post at Dukas PR, New York. The former senior VP continues
to manage the firms tech practice while adding oversight
for its financial and professional services unit, as well
as agency management.
Emberley to chief operating officer, Morrissey &
Company, Boston. The former VP joined the firm in 1999.
Two-year veteran Sarah
Gerrol has been upped to director.
Suzor Dunning to chief strategy officer, Widmeyer
Communications, Washington, D.C. She has handled Pearson
Education, Fannie Mae and the College Board at WC. Dunnings
new role has her working across the firms client teams.
Webster to chief strategy and communications officer,
NCR Corporation, Dayton, Ohio. He was VP of its self-service
Threet to president, The Point Group, Dallas. She
joined the firm in 2002 from a VP role at Springbok-Cohn
& Wolfe and had been working with chairman/CEO David
Kniffen over the last year to develop a roadmap for the
Nugent to VP of investor relations, Shelton Group,
Dallas. She leads the Dallas IR team and oversees account.
Nugent was formerly with FD.
Hunt to A/S, CRT/tanaka, Los Angeles. Jessica
Lee is now an AA/E and Katie
Peterson has joined the L.A. office as an A/E. In
New York, CRT has promoted Stacy
Moskowitz to A/S. Joanna
White was upped to AA/E in Richmond and Rebecca
Comstock has been hired as an AA/E.
Petruzzello, founding and managing partner of Qorvis
Communications, Washington, D.C., will receive the Excellence
in Business Award from the Sons of Italy Foundation at the
groups 20th anniversary gala in May.
Young, an account manager at The McRae Agency, San
Diego, has been named New Professional of the Year by PR
Societys San Diego chapter. The award goes to a pro
with five or fewer years of experience who is active in
the chapter. Young works with PRS New Professionals
committee and served as events chair and mentor program
chair. She interned at McRae before working her way up and
is a freelance writer for 944 Magazine and bizSanDiego.
Edition, March 5, 2008, Page 7
from pg. 1)
56 killed in 2006. Seven in ten are murders.
Reporters Without Borders (www.rsf.org)
counted deaths of 86 journalists last year.
about 1,000 news media personnel worldwide have been killed
trying to report the news over the past 10 years, or about
two deaths each week, according to The International News
Safety Institute (www.newssafety.com).
of Fatalities in Iraq
year, nearly half of the fatalities were in Iraq, according
to CPJ. Second deadliest country was Somalia, with seven
deaths. Five died in Pakistan and Sri Lanka, two in Afghanistan
and Eritrea and one in Haiti, Honduras, Kyrgyzstan, Myanmar,
Nepal, the Palestinian territories, Paraguay, Peru, Russia,
Turkey, the United States and Zimbabwe.
in ten of the deaths are due to combat cross-fire. About
85 percent of the murders went unpunished.
said journalists are being murdered because their coverage
is critical of various establishments which do not
want professional, objective reporting.
governments are willing to chase down those who kill and
harass reporters, he said.
terms, fines and other forms of harassment are used to harness
the media, said Trufelman.
the ninth straight year China was the worlds leading
jailer of journalists, with 29 in prison, despite that nations
2001 promise of more press freedom to the International
Olympic Committee, he noted.
of Journos, PR Pros Are Linked
more of PR today is pitching directly to target audiences
and bypassing media, PR would not be much of an industry
without journalists, he said.
needs to show greater interest in journalists as dedicated
professionals and not just vehicles for pitches, according
stake is the future of freedom and democracy. The
media are an effective mechanism for keeping societal organizations
accountable, he said.
work and day-to day reporting routinely uncover corruption,
human rights violations, conflicts of interest and other
obstacles to a healthy society or well-managed corporation,
SMR is a modest financial supporter of the CPJ,
the Fund for Investigative Journalism and other such groups,
he noted. Support from the PR industry would surely
be appreciated by the colleagues and families of murdered
and injured journalists, he concluded.
PRS BOARD LEARNS HOW TO GOVERN
Glenn Tecker, billed as
an expert in nonprofit organizations, gave a
full-day lesson to the new 17-member board of the PR Society
at its first meeting Jan. 25-26 in New York.
Tecker is co-author of
"Will to Govern Well: Knowledge, Trust & Nimbleness,"
and has received the Academy of Leaders Award of the American
Society of Assn. Executives.
PRS CEO Jeff Julin, in
an e-mail to PRS leaders last week, said that the board,
after its meeting at h.q. in New York, participated
in a full-day workshop focusing on building a knowledge-based
The session, he said,
covered practical and theoretical aspects of creating
a strategic board that focuses on outcomes and
puts data, research and information at the core of the boards
work and deliberations.
Tecker heads Tecker Consultants,
Yardley, Pa. Its website says it disseminates insight
to leaders across the globeand our goal is to lead
the knowledge curve. We strive to better understand the
continuous economic and social changes affecting leadership
so we can develop effective strategies. Through Tecker,
you can tap into vast experience, knowledge and gained insight
to improve organization challenges.
Tecker is a co-author
of ASAEs New Model of Decision; Critical Shifts
in ASAEs Strategic Direction; 10 1/2 Big
Myths of the Moment, and Building a Knowledge-Based
Culture: Using 21st Century Work and Decision-Making Systems
Tecker, says the website
is the co-designer of a curriculum for training the boards
of organizations and is the editor of an education handbook
for executives of non-profit organizations.
He has served as an executive
with business, public agencies and non-profit organizations
and also as a board member for non-profit and profit-corporations.
Employed Consultant in 2003
Reed Byrum, 2003 president
of PRS, employed consultant Janet Rechtman of Atlanta for
a two-hour presentation. She was described as an expert
in conflict management and a certified
Rechtman was informed
of complaints by directors that the board was being run
too tightly by Byrum and that this was the cause of leaks
about board behavior, decisions and communications. Byrum,
among other things, had made the directors sit in assigned
There had also been a
revolt on the board that year after Byrum, apparently without
board approval, had backed Nike in the Nike/Kasky case in
California that involved Nikes right to make certain
claims in advertisements.
Dissident directors, without
providing their names, gave a statement to the press saying
that Byrum had used the name of PRS in the Nike decision
without the approval of the board.
Byrum, after four years
of keeping a low profile, this month was announced as president
of the South Carolina chapter of PRS, becoming the first
ex-national head of the Society to subsequently become head
of a chapter. SCPRS has 236 members.
Another controversy in
2003 was the claim by the Ethics Board that there was the
appearance of impropriety in the nomination process. All
but one of the Ethics Board members called for an investigation.
No such investigation ever took place.
Chuck Wood, EB chair,
was replaced in January 2004 by Dave Rickey, who had never
served on the EB. Wood had only served two years of a scheduled
Some 2003 PRS directors
rebelled at the concept of an outsider lecturing them on
how to behave. PRS directors said then that the PRS board
rarely makes a decision or takes a vote and mostly listens
to slide presentations by the staff and executive committee
Edition, March 5, 2008,
PR for the PR industry would be providing some support
to the journalist groups that track harassment of journalists
worldwide (page one).
York counselor Lloyd Trufelman has done a service both to
journalism and PR by drawing the attention of PR people
to this important area.
of money is spent in PR on dinners and conferences costing
hundreds and even thousands of dollars for each participant
but contributions to the journalist groups from any PR organization
are non-existent as far as we can tell. The website of the
leading U.S. organization on this subject, the Committee
to Protect Journalists, does not list any of PR's associations
including the PR Society, Council of PR Firms, Arthur W.
Page Society, (PR) Seminar, etc.
Murphy, retired from Accenture, chief organizer of the PR
Coalition of 17 PR groups, would be a natural for uniting
PR groups in this cause.
should be made with CPJ; International News Safety Institute,
London, whose director is Rodney Pinder; Reporters Without
Borders, Paris, and the International Women's Media Foundation,
Washington, D.C., which hosts the annual Courage in Journalism
Awards. The Overseas Press Club has an annual event that
recognizes reporting under hazardous conditions.
day-long lesson in behavior that the new board of the PR
Society endured Jan. 26 (page 7) "amazed"
and "appalled" veteran members who commented via
It's hard to imagine that
17 people (plus "senior counselors" Dave Rickey
and Mary Beth West) spent a day on abstract management principles
while avoiding real topics like switching the PRS charter
from New York to Delaware or bringing back the printed directory
of the Society.
One veteran member recalled
when directors themselves were "senior professionals
who not only knew how to function on a board, but could
have taught this 'class' themselves." Jeff Julin's
report indicates the board never met by itself, but only
with staff members present. There was a meeting of the executive
committee and then a meeting of the board/staff.
Employment of an "expert"
to give the board advice recalls the employment of "certified
mediator" Janet Rechtman by Reed Byrum in 20003.
The Byrum board was one
of the most press-hostile in PRS's history. When a full-day
of our notes was stolen at the 2003 Assembly, the board
refused to provide a tape of the Assembly. We were blocked
from attending the Assembly lunch for the first time in
history. Directors pleaded lack of power when we sought
their help. We were finally admitted but Byrum and others
at the podium spoke so loudly throughout lunch that no one
could converse at any of the tables.
Cherenson, chair-elect of PRS, spoke highly of accreditation
during his interview with ibzresources (2/27 NL).
But he is the only APR in the seven-person PR unit of Success
Communications. Three others are PRS members.
Another poor APR/PRS record is at Mason Onofrio, Bethany,
Conn., the firm of director Fran Onofrio, which lists 15
PR employees. Only one other is a PRS member, Danielle Swift,
and she is not APR.
Mower & Assocs., Albany, the firm of director
Tom Eppes, with 46 employees, has five other PRS members,
two of whom are APR.
Falls & Co., Cleveland, the firm of Christopher
Lynch, with 25 employees, has four PRS members, three of
George Andrews, of Charlotte, the ad/PR firm of Phil
Tate (who was picked for the board over Ray Crockett of
Coke), with 42 employees (an estimated five in PR) has one
other non-APR PRS member, Eustacia Gibbs. Partner Clay Andrews
left last year for his own design firm.
So, Mason Onofrio, Eric
Mower, Robert Falls and Luquire George Andrews employ 91
PR pros and only 15 are members of PRS and only eight of
these are APR.
The firm of Lee Duffy,
who ran unsuccessfully for president-elect in 1999, had
45 employees but only two others besides Duffy were PRS
members. That may have been a factor in his defeat for president-elect.
poor record of PRS membership is at Eastman Kodak,
employer of director Christopher Veronda, which has about
50,000 employees. Only four including Veronda are in PRS.
One other is APR, Barbara Pierce. Best record is Dave Imre's
firm, Imre Communications. Baltimore. Fifteen of the 39
employees are members and four others are APR.
There's an odd situation
at Jeff Julin's firm, MGA Comms. of Denver. The website
lists 14 staffers, six joining in 2007, two in 2006 and
one in 2005. Founding execs from 1987 are Julin, Mike Gaughan,
(Ms.) Cricket Smith, and Doug Magee. Jim Mascolo, graphics,
joined in 1999. Gaughan is in PRS but is not APR. Smith
and Magee are not in PRS. Jennifer Watson and Sarah Rasmussen
are APR while six other staffers are in PRS but are not
happened to PRS's 60th anniversary celebration planned
for both 2007 & 2008?! The committee, including the
name of co-chair Joe Trahan of McDonough, Ga., has been
removed from the PRS website. We have asked Trahan for any
articles on the anniversary. We haven't seen any
continues at PRS. Members have given us power of
attorney to examine the minutes of the executive committee
and board at their meetings Jan. 25-26 as provided for by
NYS law Section 621. So far this has been ignored by COO
Bill Murray, CEO Julin and secretary Mary Barber. Members
have also e-mailed these three with the same requests and
requests for the 2007 Assembly transcript but they have
been snubbed so far
acted the same way in 1976 when the FTC asked it
to remove anti-competitive articles from its code.
FTC came back the next
year with a formal order and the code was promptly changed.