The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, March 26, 2008, Page 1
HEADS TO CLINTON CAMP
Paster, executive VP at WPP Group, has joined Hillary Clintons
presidential campaign as COO. He will organize staffs and
former Hill & Knowlton CEO served in the Clinton White
House as its congressional liaison. He reports to Maggie
Williams, campaign manager.
also served as chairman at Burson-Marsteller and showed
pollster Mark Penn the ropes when he took over
the CEO spot.
is Clintons pollster and chief strategist.
Clinton campaign has added pollster Geoff Garin, president
of Peter D. Hart Research, to its line-up. Garin has experience
in the key battleground states of Pennsylvania, Indiana
and North Carolina.
reported that some in the Clinton campaign have been
arguing for months that Penn should not be polling
his own message ideas.
SEEKS TOURISM FIRM FOR MEXICO
is calling for PR pitches to boost visitors and spending
from Mexico, the states most important international
Arizona Office of Tourisms RFP notes the Mexicans
affection for Arizonas shopping resorts, medical services
and numerous recreational opportunities
to generate strong numbers of travelers to the state.
The work includes media relations, in-market representation,
trade show work, and media monitoring.
questionnaire required to pitch includes description of
a small and large budget campaign, as well as space to discuss
the negative image Arizona has in the Mexico press.
Marketing Internacional of Mexico City is AOTs current
rep in Mexico.
Magezi ([email protected])
is overseeing the agency search and taking questions. Proposals
are due via the states online RFP system, spirit.az.gov,
by April 4.
BUILDS BGRS PR UNIT
Holding, the former Barbour Griffith and Rogers, has recruited
Michael Meehan, chief of staff for Sen. Maria Cantwell (D-Wash),
to head the newly formed BGR Public Relations.
who also worked as communications advisor for Sen. John
Kerry, is the first key Democrat hired at the Republican
in December, announced a restructuring that promised a stepped
up PR, media management and strategic communications operation.
PLAYS KEY TANKER ROLE
& Knowltons Washington office is playing a key
role in European Aeronautic Defence & Space Co.s
campaign to stave off Boeings challenge to the Air
Forces decision to grant it a $40B aerial tanker contract
with partner Northrop Grumman.
Parsons, executive VP and GM of H&K/D.C., told ODwyers
that the WPP Group unit was tapped earlier this year by
Chistof Erhart, senior VP-communications at EADS, and Guy
Hicks, VP-communications at EADS North America.
Ullyot, senior VP, heads the H&K team. He served as
communications director for the Senate Armed Services Committee
that handled the tanker lease review in `03/`04, the time
when that panel declined to approve the Boeing lease.
decision, noted Parsons, led to the Feb. 29 award of the
tanker contract to Northrop Grumman-EADS.
who joined H&K last August, is a former VP-communications
at AOL Europe and an officer in the Marine Corps.
sister company, Ogilvy Government Relations, had been doing
lobbying work for EADS.
Grumman has hired Breaux-Lott Leadership Group to lobby
on its behalf.
EXITS GCI FOR OGILVY
Zweibaum, director of GCI Groups global corporate
practice, has departed to head Ogilvy PR Worldwides
global corporate unit as a managing director. The corporate
reputation specialist handled clients like Darden Restaurants,
Nike and British Airways in a two-year stint at GCI.
was previously a senior VP and associate director in Ketchums
corporate practice. She was with that Omnicom agency for
is based in London.
BAKER QUITS AS PRS ETHICS
Gail Baker, Ph.D.,
dean of the College of Communications, Fine Arts & Media,
University of Nebraska, Omaha, resigned March 20 as chair
of the Ethics Board of the PR Society after this NL pointed
out ethical issues at the Society to University officials.
Baker, who served
last year as vice chair of honors and awards, was a controversial
appointee because she had not been on the EB.
After attempts to
reach Baker by phone or e-mail were unsuccessful, this NL
sent an e-mail outlining ethi-
(Continued on page 7)
Edition, March 26, 2008, Page 2
QUITS ETHICS BOARD
issues at PRS at 11:55 a.m. March 20 to Baker, University
Chancellor John Christensen, and Wendy Townley, media relations
sent to Townley was the four-page story in the February
1995 ODwyers PR Report on PRSs
practice of copying and selling articles and chapters of
authors works without their permission.
authors have been conducting a 13-year battle to obtain
some redress from the Society in the form of money or free
ads in PRS publications. Luis Morales, 1996 president, admitted
the copying in a letter to the authors and made an apology,
but offered no compensation.
PR staffer Joseph DeRupo sent this NL a one-line e-mail
at 3:49 p.m. March 20 saying: Gail Baker is not the
Chair of the PRS Board of Ethics.
PRS website, which had been showing Baker as EB chair and
Bob Frause and James Lukaszewski as vice chairs, on March
20 only listed Frause and Lukaszewski as vice chairs. No
one is listed as chair.
80% of Members
Barred from Office
The e-mail to Baker, Christensen
and Townley also noted that since the 1970s, more than 80%
of the members have been barred from holding national office
because they are not accredited. Said the e-mail:
The leadership is therefore not representative of
There are only 4,000 accredited
members of the Society after 40 years, indicating the low
acceptance of accreditation in the Society itself and in
The accredited rule has
helped to drive corporate, counselor and investor relations
PR professionals from the Society, which, instead of being
led by executives from the biggest companies and PR firms,
is now mostly led by solo practitioners and those in their
own PR firms.
Although 2008 is the 60th
anniversary year of the Society, the anniversary committee
has been disbanded, removed from the Society website.
The board for the third
year in a row refuses to provide a transcript or a recording
of the 2007 Assembly to members who have asked for it although
such transcripts were provided for many years.
GREENPEACE SABOTAGES COTTONELLE
Energetic Greenpeace campaigners
disrupted the kick-off of the Cottonelle Comfort Haven road
show in New York City on March 20, handing out leaflets
and urging passers-by not to buy the toilet paper put out
The Comfort Haven bus
has been reconfigured to look like the brands Labrador
Retriever mascot. It features comfort stations, massage
chairs and entry forms for the Be Kind to Your Behind
sweepstakes and was parked across the street from Grand
Greenpeace staffers charge
K-C with cutting down North Americas last ancient
forest for a product that is flushed down the toilet.
The green group has its
own Lab mascot who urges people to Be KindLeave
Ancient Forests Behind.
Ketchum handles Cottonelles
CALIF. PULLS PLUG ON PORTER
no-bid contract to handle PR for an aerial moth spraying
program in California has been cancelled by the state.
The $500K pact was suspended
earlier this month after local media and the Associated
Press noted that a state contracting official questioned
why the contract wasnt put through a normal RFP process.
Gov. Arnold Schwarzeneggers
office said it would review the pact after media interest
piqued and the governors press secretary said March
17 that the contract was terminated.
Sacramento office was brought in after aerial spraying to
control an invasive moth was met with health complaints
by some residents. The state said it expected federal reimbursement
for the PR work.
The AP reported that PN
collected $66K before the contract was cancelled this week.
Another $30K could be due to the firm.
SINGER GETS NEW SAN FRAN TRANSIT
Singer & Associates
has been awarded a new $180K/year contract to guide PR and
community outreach for the Transbay Joint Power Authority,
San Franciscos transit agency, following an RFP process.
Three other firms pitched
for the work, including Edelman, BergDavis Public Affairs,
and Karbo/Fonkalsrud Communications, after the RFP was sent
to 97 firms.
Singer teamed with community
relations firm Hope Road Consulting as a subcontractor for
The TJPA board on March
20 approved the pact, which maxes out at five years and
$900K and was recommended for approval by TJPA staff. Singers
recent three-year contract was slated to expire on April
20. The firm has five staffers on the account, including
president Sam Singer and EVP Adam Alberti.
KETCHUM SCORES SENIOR GAMES
Ketchum is handling the
National Senior Games Assn., a non-profit group that seeks
to encourage people over age 50 to stay in shape.
The Omnicom entity will
promote NSGA and its activities leading up to the `09 Summer
Games that are slated for Stanford University (Aug. 1-15).
The Bay Area is the largest
media market in the 30-year history of the senior games.
Houston (`11) and Cleveland (`13) are the next venues. Heathcare
giant Humana is the sponsor of the competition.
KONCZAL BOLSTERS LEVICK
Michael Konczal, who was
deputy managing director of Manning Selvage & Lees
Washington office, has shifted to Levick Strategic Communications
as senior VP in its corporate practice.
At MS&L, Konczal worked
on the U.S. Army and Army Reserves Army on One
recruitment campaign, and General Motors labor and
Prior to MS&L, Konczal
was associate director of PA at the Rocky Flats Nuclear
Weapons Plant, where he headed communications for the Superfund
clean-up. He managed community relations, regulatory &
government relations and special events.
Edition, March 26, 2008, Page 3
GUIDES RUN AT NYT CO.
Finsbury is counseling dissident shareholders Harbinger
Capital and Firebrand Partners, the duo that has been granted
two seats on the board of the New York Times Co.
and FP waged a three-month siege of the NYTC and promised
a proxy contest to elect four of their directors at the
April 22 annual meeting.
NYT, on March 17, increased the size of its board to 15
members and added Firebrands Scott Galloway and Kohlberg
& Co.s James Kohlberg to the list of nominees
for board service.
and FP control 19 percent of the NYTC and want the company
to unload slow-growth properties and invest in digital assets.
chairman Arthur Pinch Sulzberger says he welcomes
the perspectives and insights of our proposed new
Philip Falcone, also quoted in the NYTC statement, looks
forward to working with the other directors and management
to build and deliver value for all shareholders.
Merrill, CEO of Finsbury USA, is leading the run at the
joined the WPP Group unit in `06 after working at Edelman
(global financial communications unit general manager),
Abernathy MacGregor (managing director) and Bank of New
York (investor relations director).
SLATE PLANS BIZ SITE
Slate, the online journal,
will launch The Big Money site this summer.
The site promises to be
heavy on irreverence to explain the workings on Wall Street.
It is aimed at a general
audience of those with an interest in financial affairs.
Editor James Ledbetter
told Reuters that most current financial sites are dry and
makes a reader feel like he is doing his homework. He is
a veteran of Time and The Industry Standard.
Slate also announced that
Washingtonpost. Newsweek Interactive VP John Alderman has
been named publisher of the online magazine.
Alderman was in charge
of business development at the parent company, a role which
he maintains. He is slated to take over for Cliff Sloan
on April 1.
Sloan, who was publisher
and general counsel for WPNI, has taken a partner post at
Skadden, Arps, Slate, Meagher and Flom.
Alderman was previously
VP of business development at The Away Network, an online
travel publisher, and general manager of Outside Online.
WPNI deputy general counsel
Sherrese Smith was promoted.
SEATTLE TIMES TO SELL MAINE
The Seattle Times Co.
has put its Maine newspapers on the auction block. They
include Portland Press Herald/Maine Sunday Telegram,
Kennebec Journal and Morning Sentinel (Waterville).
The privately held company
acquired those papers in `98 for $200M.
STC is selling the papers
because of the difficult business environment
and the need to focus on its holdings in Washington state.
It owns the Yakima Herald Republic and Walla Walla
Dirks, Van Essen &
Murray (Santa Fe) is marketing the papers. A deal is expected
by the end of the year.
BW EDITORS WALK TO MCKINSEY
Frank Comes and Mary Kuntz,
assistant managing editors at BusinessWeek, have
moved to management consultant McKinsey & Co.
They will report to Rik
Kirkland, the Fortune veteran who heads McKinseys
Comes has more than 30
years of experience at BW. He joined the Pittsburgh bureau
and wrote from Minneapolis, Toronto and Paris before taking
the international edition editor spot in New York in `89.
Kuntz joined BW as marketing
editor in `95, after working at Newsday and Forbes.
YAHOO EXEC TAKES START-UP
Greg Coleman, a seven-year
veteran of Yahoo, has taken the CEO slot at NetSeer, a search
and ad targeting start-up in Los Angeles.
He exited Yahoo as executive
VP-global sales and was president of Readers Digest
magazine prior to that.
Yahoo ad revenues grew
from $600M to $6B under Colemans watch.
DOW JONES NEWSWIRES SPLITS
Dow Jones Newswires has
replaced Associated Press with Paris-based Agence France-Presse
after the two sides could not negotiate a renewal deal.
Clare Hart, executive
VP of Dow Jones & Co., praised her new partner for general
and political news as having a reputation for speed,
accuracy and trustworthiness.
The AP content deals with
the Wall Street Journal and Dow Jones Factiva are not affected
by the Dow Jones Newswires split.
AP CREATES REAL ESTATE UNIT
The Associated Press has
tapped Noelle Knox, a national real estate reporter for
USA Today, to help create and lead a new real estate
and home news service.
The new service, called
AP Business: Real Estate & Home, is the first targeted
news product from its newly created Financial and Business
Knox takes the title of
real estate editor and will help launch the service in the
first half of this year.
The new division is part
of a corporate strategy for the news cooperative focused
on developing financial news, sports and entertainment.
Knox previously worked
for the AP in 1998, covering banking and investment banking
in New York.
She joined USA Today as
a business writer in 2000 and, three years later, became
a European correspondent based in Brussels, a position she
held until taking over the U.S.-based real estate beat in
news continued on next page)
Edition, March 26, 2008, Page 4
Co. is expected to receive bids for Newsday from Rupert
Murdoch, owner of the New York Post, Mort Zuckerman, owner
of the New York Daily News, and Cablevision.
ranks as the country's biggest suburban newspaper. It has
a circulation of 387K largely on Long Island.
deal is expected to fetch more than $350M.
Co. CEO Sam Zell is in the midst of a "strategic review"
of the Chicago-based media combine that reported a $78M
`07 fourth-quarter net loss compared to a $239M year ago
MERCS GOEL GOES TO NYT
Vindu Goel, columnist
and former business editor at the San Jose Mercury News,
is joining the New York Times next month as deputy
Prior to the Merc, Goel
was consumer products reporter in the Philadelphia bureau
of the Wall Street Journal and government reporter
for the Cleveland Plain-Dealer. Damon Darlin is tech
editor at the NYT.
KNOWLTON EXITS SI FOR MEDIANEWS
Oliver Knowlton, general
manager of Sports Illustrated, has been named president
of MediaNews Group Interactive, the digital unit of the
country's No. 4 newspaper company.
Knowlton is a 25-year
veteran of Time Inc., and was a key executive involved in
its early Internet strategies.
Joseph Lodovic, president
of MediaNews Group, expects Knowlton's "experience
in moving a print franchise into the digital world will
be invaluable" to the Denver-based publisher.
Knowlton will join MediaNews'
office of the chairman.
WORKING THE MORNING SHOW BEAT
Morning shows play by
different rules. Viewers want to be informed in a manner
thats quick and fun, said a panel of morning show
producers at a Feb. 27 Publicity Club of New York luncheon.
More than 180 PR pros
showed up for the sold-out panel, which offered an insider
peek into the workings of some of the most popular New York
morning TV news and talk shows.
According to Emily Raiber,
producer of WNBC-TVs Today in New York,
consumer reports and medical news continue to be in high
demand for morning shows.
Melissa Rabinovich, executive
producer for New York 1 News Living segments,
said health and fitness, as well as stories regarding bargains,
are top items of interest for her viewers.
While keeping stock in
these topics could increase your chances of getting airtime,
landing a slot on the morning networks requires a knack
for appealing to newsroom timeliness and relevance.
Its all about
getting the story to me before someone else does,
Marcia Parris, senior
producer for CW 11WPIX, said all successful morning pitches
contain three ingredients: items should be newsworthy,
offer a current-affairs tie-in, and contain
a component thats wacky and wild.
thats happening right now and try to play off that,
Parris said. If theres an epidemic going on,
bring someone in to talk about whats going on. Tell
us how we can protect ourselves and our families. You look
for angles like that and you get used to it.
Mio Abe, producer for
Fox 5 News, said one of the most popular segments on her
show is the NY Minute, where three or four events
happening in New York are chosen and profiled daily. The
segment is fun, educational and timely in content; and having
each of these touchstones is a testament to the segments
Visuals are also a big
component of morning TV. One of the benefits of the morning
news is its flexibility on submitted video footage. Raiber
said much of her shows content is pre-shot and pre-produced.
Parris said her station allows PR pros to use their own
This visual flexibility
opens the net for what types of stories can be pitched.
Content aside, Parris said the better the quality,
the more likely well use it, and Abe commented
that videos primary objective should be fun.
Abe said her station takes submissions on either DVD or
Beta format, and the panel stressed the importance to label
While the morning news
plays on timely elements, most producers like to fill their
slots much further ahead of time. Ninoska Arriaga, Executive
producer of Telemundos Noticiero 47, said
she often books segments up to a month before they air.
The morning beat is rife
with last minute decisions. Slot changes and guest cancellations
are par for the course, another reason why publicists may
want to consider pitching early. The panel said PR pros
can use this phenomenon to their advantage.
I like advanced
notice because it gives us time to flesh it out, Parris
said. And I cant lie, sometimes we have cancellations.
We can do segments the day before, Rabinovich said, but
the sooner ahead of time we know, the better.
Another benefit of the
morning news is that most are owned by a national conglomerate.
Most of these stations
air 24-hours, where there is a constant need to fill the
information vacuum. According to the panel, what airs first
on morning TV often moves later to a nation-wide spot.
Its not unusual
for (Fox) to ask us for segments that can be broadcast nationwide,
The same is true of morning
shows burgeoning web component. The panel said many
segments find a second home online after they air, a placement
the panel described as a a two-part deal.
Even if we dont
get back with you, keeping sending away, Raiber said.
Youre not bothering us, even though it seems
like it sometimes.
The panel was moderated
by PCNY President Peter Himler.
Edition, March 26,
2008, Page 5
OF PR FIRMS
POLLSTER SHIFTS TO WIDMEYER
Hankin, a pollster for Sen. Barack Obamas presidential
run, has left the campaign for a slot at Widmeyer Communications.
He is deputy director of the firms research &
polling unit. Hankin has done political work for New Jersey
Democrats Gov. Jon Corzine and Sen. Bob Menendez and South
Dakotas Rep. Stephanie Herseth Sandlin.
`05-`07, Hankin was director of policy and outreach at 18to35,
a think tank focused on issues concerning young voters.
He continues as senior advisor to Mobilize.org, merger partner
has coordinated campaigns with Shell Oil, WWF/Smackdown
Your Vote, AT&T, City Harvest and Home Builders Assn.
RUBENSTEIN GOES TO BAT FOR
will promote Major League Baseballs 2008 DHL All-Star
FanFest that is slated for New York Citys Javits Center
from July 11-15. The event is billed as the largest
baseball fan event in the U.S. and will allow people
to test their hitting, pitching and base stealing skills.
FanFest is held in conjunction with the All-Star Game that
will be played on July 15 in Yankee Stadium.
The Yankees are relocating
after this season to a new ballpark across the street. Yankee
Stadium hosted All-Star Games in 1939, 1960 and 1977.
Howard Rubenstein has
been a long-time spokesperson for the Bronx Bombers. His
firm also is promoting the Chevrolet Red Carpet Show that
precedes the 79th All-Star Game.
NYC expects the All-Star
Game will generate $150M in revenue for its coffers.
CHILDS PLAY MARKS 20
Childs Play Communications,
New York, is marking its 20th year and has launched three
new services focused on its main target demographic
The firm has set up its
own network of mom bloggers, an invitation-only
brunch event for mothers engaged in online media,
and live events with product demonstrations for mothers
in major markets in the U.S.
CPCs president Stephanie
Azzarone, a PR pro and former journalist, founded the firm
when she was pregnant with her son. She says moms are responsible
for 85 percent of household spending.
CPC has worked for Hasbro,
CVS and Samsonite.
TRAVEL FIRMS IN NEW NETWORK
Five travel-centric PR
and marketing firms have banded together in a global network
covering North America and Europe.
The Pengaea Network covers
11 countries and includes Spring, OBrien, New York
(U.S. and Canada); bgb communications, London (U.K. and
Ireland); AIGO, Milan (Italy, Eastern Europe); Contact &
Creation GmbH, Frankfort (Germany and Austria), and Indigo
Consulting, Paris (France).
Chris Spring is U.S. contact
for the group (212/620-7100, ext. 225; [email protected]).
Communications, New York/Neocleus, virtualization
software for business; Netrics, data matching technology,
and WorkLight, server-based products for corporate computing,
all as AOR for PR.
PR, Parsippany, N.J./Mary Kay, direct-selling cosmetics
company, as AOR for product publicity and promotion following
a competitive review. The firm previously did project work
for Mary Kay.
Communications, New York/World Gold Council, for
media and investor relations, executive positioning and
thought-leadership counsel for its corporate initiatives
in the U.S.
Media, New York/Ian Fleming Productions, for U.S.
PR for the 100th anniversary of James Bond author Ian Flemings
birth on May 28; Childrens Book Council, for support
of National Ambassador for Young Peoples Literature
and re-launch of Childrens Book Week; Island Press,
for general PR counsel and to promote conservation author
Alan Rabinowitz, and Walter Dean Myers, author of his forthcoming
young adult novel Game.
& Gendron, New York/Black Tomato, a custom travel
company based in the U.K., for launch in U.S.; Altour, high-end
travel agent network, for PR after a prior relationship
in 2006, and The Jefferson, a boutique hotel in Washington,
D.C., for re-opening.
Communications, Marblehead, Mass./
Bradford Networks, network access control, for media relations,
online media, product reviews and analyst relations.
Communications, Vienna, Va./Bivio Networks, deep
packet inspection and processing; Centurum, network engineering
and support for Defense Dept. and other federal agencies;
Children of Uganda, non-profit; Liquid Computing, computing
architecture system for data centers; Mikoh Corp., security
and digital marketing services, and Privo, youth marketing
compliance consultancy, for PR and marketing.
Raleigh, N.C./Building Together Ministries, non-profit education
and community support group for low-income families, for
pro-bono PR in 2008.
Miami/BBC Mundo, the Spanish American online and radio venture
by the BBC in the U.S., for PR support of its Hablas
Espanol? initiative, part of its 2008 presidential
election coverage. Two BBC Mundo staffers are headed on
a three-week, cross-country tour.
City PR, Houston, Tex./Massage for the Cure Day,
for PR for its Massage Envy clinics to benefit Susan G.
Komen for the Cures Houston affiliate.
PR, Portland, Ore./Arico Natural Foods, gluten- and
dairy free products like cookies and chips; Devine Color,
interior paint; Mothers Bistro & Bar and Mama
Mia Trattoria, eateries, and Shape Foods, flax oil products,
Communications, Los Angeles/Nesting.com, online community
for parents, as AOR.
Edition, March 26, 2008, Page 6
CREATES OWN WEBSITES
Hopkins, Minn., which provides features on home improvement,
finance, health and many other consumer topics to print
and online media, also has its own group of websites that
carry many of the ARA features.
firms say the ARA websites are not identified as such on
the opening page but that the articles obtained through
a click-through are identified with the initials ARA at
the start and on the bottom with the notation, Courtesy
Quick News Online site has no mention of ARA on its main
said such websites are blurring the dividing line between
legitimate media and sponsored media and that full identification
should take place on the first page.
Severson, president of ARAnet, said the ARA websites generate
more than one million article page views per month and help
to bring more traffic to the stories that are being distributed
on our ARA websites are typically only a small fraction
of the overall number of website placements that we generate
for our clients. The majority of placements occur on TV
news web sites, newspaper sites and special interest content
sites, said Severson.
clients really value that ARA can help them to reach consumers
online in a way that is relevant, measurable and effective,
ARA websites include ARAlifestyle.com,
typical ARA site, dailylifesite.com,
does not identify ARA on its opening page as the sponsor
of the site. However, each story inside has at the bottom
the notation, Courtesy of ARA Content. Product
plugs are usually deep within the feature.
feature on ceramic tile promotes Tile of Spain and a feature
on Easter baskets promotes the use of Extra sugar free gum
in place of sweets.
Scharf Fond, a former Fox News Channel producer recently
at Medialink, has joined Cameron
Communications as a media trainer and presentations
coach. Fond was a senior producer at Medialink. She started
out in TV news at Philadelphias ABC affiliate WPVI-TV
and spent seven years at FNC.
Gonzalez, corporate communications manager for software
company Amdocs, has joined broadcast PR company West
Glen Communications in New York as an account director.
She handles broadcast and Internet PR campaigns at the company.
Gonzalez previously worked
in PR and marketing at TXU Energy and held agency posts
at Access Communications and Ogilvy PR Worldwide.
S Simon Productions, New York, has aligned with home
improvement specialist Gary Dymski to produce satellite
media tours and ground tours this year.
Dymski writes a Newsday
column, Homework. His work with Simon will focus
on do-it-yourself projects for the home. Info: [email protected].
Wildermuth, former deputy press secretary for Rep.
Stephen Lynch (D-Mass.), to Morrissey & Company, Boston,
as an associate. She handles Sappi Fine Paper North America
and British explorer Lewis Gordon Pugh at the firm.
Baxter Lynn, who ran her own marketing comms. firm,
to TourismROI, New York, as executive VP in charge of North
American sales and marketing.
Goldberg is back at Burson-Marsteller, New York,
as chair of its corporate and financial practice. He had
been corporate affairs director more than a decade ago.
Goldberg was running AGG International, a B-M subsidiary.
Tinsley-Douglas, founder and editor, Living Space
Magazine, to AirTran Airways, Orlando, Fla., as corporate
communications manager. She is based in Atlanta and handles
media relations and external comms. She was previously a
TV reporter and news anchor in Dallas, Cleveland and Atlanta.
Liberatore, head of global external affairs &
public policy at automaker Daimler, is stepping down at
the end of the month. The D.C.-based executive will join
the German Marshall Fund of the United States during the
summer as senior transatlantic fellow. Liberatore, 59, spent
more than 20 years in the auto business at Chrysler, DaimlerChrysler
and Daimler AG, the German parent of Mercedes-Benz that
divested Detroits No. 3 automaker last year. Dieter
Spoeri, who is Berlin-based, will handle external
affairs and public policy issues until a replacement for
Liberatore is found. The GMF works to foster closer ties
between the U.S. and Europe.
Corsini has been named deputy managing director of
GolinHarris Washington, D.C. office, which is headed
by Lane Bailey. Corsini was managing director of OAI, a
non-profit consulting firm, and in charge of community outreach
at Sallie Maie. Earlier she led Fleishman-Hillards
AOL account after working as communications director for
Hinchcliff to senior VP, Insidedge, an employee
comms. unit of Interpublic.
Kulik, former web content strategist for Sapient
and marketing comms. manager for Thomson Elite, returns
to Bender/Helper Impact, Los Angeles, as VP overseeing its
corporate entertainment and entertainment technologies group
practices. The Silicon Valley vet was at B/H 10 years ago.
Khoury to VP, corporate comms., Comcast Corp., Philadelphia.
She was formerly VP of PR for Comcasts New England
region. Also, Joseph
Waz Jr. was upped to SVP of external affairs and
public policy counsel. Kerry
Knott was promoted to SVP of govt affairs.
Quagliata to A/E and internship coordinator, Silverman
Media & Marketing Group, Woodbury, N.Y. She is a former
Whitney to A/E, Coventures, Inc., Boston. She joined
the firm in 2005.
Edition, March 26, 2008, Page 7
5W, EDELMAN SOAR IN N.Y.
with an increase of 41% in 2007 fees to $11.8 million, 5W
Public Relations, with a 24% jump to $11.5M, and Edelman,
with a 23% jump to $72.1M, were the biggest gainers among
the top ten PR firms reporting their New York fee incomes.
behind, among the ten, were M Booth & Assocs., up 19.8%
to $11.3M, and Kaplow Communications, up 22% to $10.3M.
worldwide fee total was up 22.2% to $395.4M.
of those on the list of 52 New York ranked firms, including
Peppercom and Booth, do not have branch offices.
are in networks of independent firms such as Worldcom, Pinnacle
Worldwide, IPREX, PROI, PR Global Network and the newest,
PR Boutiques International.
Finns New York office declined 11.9% to $66.9M due
to a restructuring. Co-CEO Peter Finn said the firm is focusing
on larger accounts and has added eight new accounts worth
more than $1 million each in the past several months, which
he called RFs best new business streak in 20
Healthstar, CooperKatz Expand
the 11-25 category ($10.3M to $4.1M), biggest gainers were
Quinn & Co., up 48.9% to $4.8M; Healthstar, up 35% to
$8.9M; CooperKatz, up 32% to $4.1M; Lou Hammond & Assocs.,
up 28% to $6.5M, and Stanton & Crenshaw, up 25% to $8M.
were only nine minuses on the list and five reported keeping
even with the previous year.
Listed Show Gains
firms joined the list with several showing major gains.
included Kwittken & Co., rising 55% to $3.3M; Bite Communications,
up 54% to $3.1M; Middleberg Communications, up 45% to $2.59M;
Richard Dukas Communications, up 90% to $2.3M; Corinth Group,
up 89% to $925,712, and Butler Assocs., up 226% to $637,125.
newcomers to the list are Sawchuck, Brown, Albany, up 6.8%
to $1.9M; Wordhampton PR, East Hampton, up 20% to $916,018;
Childs Play Communications, up 10% to $680,602, and
J.B. Cumberland Group, up 14% to $599,460.
BRUNSWICK SHOPS AT DILLARDS
Brunswick Group is working
for Dillards, the 330-unit apparel/home furnishings
chain that faces a proxy fight from New York-based Barington
Barington nominated four
directors to serve on the board of the Little Rock-headquartered
company. It believes management has failed to unlock Dillards
vast value potential.
Dillards stock price
is down more than 50 percent since June 30. CEO William
Dillard is adding upscale, contemporary and trend-right
fashion merchandise and closing underperforming units.
Dillards net income
fell to $47M from $150M during its most recent quarter ended
Feb. 2. Its stock trades at $18.36.
OF NEW YORK PR FIRMS
Here for O'Dwyer's Rankings of New York PR Firms
Edition, March 26, 2008,
sudden resignation of Gail Baker as chair of the Ethics
Board of the
PR Society (page one) should spur some action at PRS.
PRS governance committee three years ago told the board
to drop the APR rule for board service and to trim the 17-member
board to 10 or 12 members.
recommendations were ignored.
continues to have a stranglehold on leadership. Its
the main reason directors are now mostly freelancers or
from small PR firms instead of from blue chips.
chip volunteers did not need to have any of their expenses
paid by PRS but the solo practitioners do. Its one
reason theres such a hot contest for the top elective
spending has been hidden from view since 1990, when the
board decided to remove the 300+ statistics in the Statement
of Functional Expenses. There was no such statement in the
1991 audit. An outcry from members forced return of the
statement in 1992 but nine categories were missing including
board and district expenses. Board expenses in 1990 were
$177,836 and included $109,370 for travel, hotels and meals.
spending got lumped into leadership support
and the spending for that in 2006 was $605,665. This included
$196,379 in travel, meals and hotels and $114,533 for professional
fees. We dont know what the professional
fees were for since PRS does not answer questions
about its finances.
costs were $35,170 in 1990. A KPMG analysis in 1992 urged
that the ten districts be dropped as a waste of money. However,
the districts involve 50 titles (chair, chair-elect, etc.)
and blocked their demise. At least a half million has been
wasted on the districts since 1992.
resignation of Baker is embarrassing not only to Baker but
to the University of Nebraska, PRS chair Jeff Julin, who
appointed her to the most prestigious of all the 30+ boards
of PRS, and PR itself.
Only political favoritism
got her named in the first place. She was not even a member
of the Ethics Board and therefore had no business being
appointed its chair, jumping over veteran members of the
Her resignation came almost
immediately after this NL notified Nebraska Chancellor John
Christensen and the PR dept. that Baker was conflicted in
heading an ethics board that was ordered by
the national board not to talk to the press.
We noted we had been unable
to reach Baker by phone or e-mail for at least a week. We
also described various unethical practices of PRS including
its 13-year refusal to deal with authors whose works had
been sold by PRS without their permission; its lack of democracy
(80% of members barred from national office), and its stonewalling
of members who have requested transcripts of the Assemblies.
Less than four hours after we contacted the University,
PRS PR staffer Joe DeRupo sent us the cryptic, slippery
comment: Gail Baker is not the chair of the PRS Ethics
Board. It could be PRS told this evasion to the University
when it called to find out what the hubbub was all about.
DeRupos remark to
us was anything but the highest standards of truth
and accuracy that the PRS code demands that its members
follow. Luckily, we had printed out in March the PRS boards
and Baker was listed as the chair of the EB.
PRS website now shows no chair at all for the EB.
Instead, Bob Frause and Jim Lukaszewski are listed as vice
chairs. Frause, a former EB chair, in 1999 presided over
the erasure of the old PRS code and its replacement by a
new code with no enforcement mechanism. Frause said the
old code was a joke and unenforceable because
accused members would either say they had nothing to do
with the alleged infraction (claiming it was done by some
other member of their firm) or would mount a legal defense
that would be costly to PRS. Lukaszewskis view of
the truth is that it is 15% facts and 85% perception...
our experience with
the Nebraska Univ. PR dept. was typical. The initial
PR staffer contacted got unnerved when we said that the
head of their communications dept. had refused to talk to
us even though she heads an ethical board. He would not
give us his e-mail address or fax number but said he would
call us back (which he never did). We tried another PR staffer
and left a voicemail message (few PR pros pick up their
phones these days). She called us back and gave us her e-mail
address and fax number. She had never heard of the ODwyer
Co. or any of its products. This is also typical. The PR
trade press is not taught in PR courses at either the undergraduate
or graduate levels. We sent her, Chancellor Christensen
and Baker the story but have not heard from any of them.
Baker and Julin owe the PR industry, the school, and PRS
members an explanation of this affair.
abuses are resulting in PRS becoming like the gang
that couldnt shoot straight. The APR
rule for office-holding has eliminated PR leaders in the
business community from becoming leaders in the Society.
The rule against PR pros working at h.q. (except for a couple
in media relations) means that no one is on hand to handle
PR crises such as the sudden departure of Baker from the
EB or to develop a PR for PR program. Outside
help is needed but concerned veterans who offer criticisms
fear the wrath of staff/volunteer leaders. Critics are not
likely to get any of the hundreds of new business
leads that the Counselors Academy says pours into h.q. each
has been very stingy with the authors whose works earned
it at least $200,000. Its especially galling
to the authors who watch PRS leaders throwing numerous well-stocked
parties for themselves at national conferences and the board
treating itself to meetings at such resort locations and
cities as Lake Tahoe, Vancouver, London, Santa Fe, Carmel,
San Juan, etc. Board meetings at resorts appear to have
stopped although where and when recent boards have met is
not on the PRS website.