The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, April 2, 2008, Page 1
DIEGO REVIEWS PORT PR ACCOUNT
public entity which oversees commerce, recreation and the
environment for the Port of San Diego, is reviewing a $300K/year
public affairs account to support its communications and
government affairs unit.
San Diego Unified Port District, which counts 600 employees
and revenues of more than $100M, has issued an RFP for issue
education and public outreach projects for waterfront real
estate projects, reconfiguration of maritime and cargo facilities,
and environmental initiatives for the San Diego Harbor area.
firms have the RFP including Arment Dietrich, Allison &
Partners, Weber Shandwick, Porter Novelli, Consensus Planning
Group and The Rogers Group.
Diego-based Katz and Associates is the incumbent and is
winding down the third and final year of its contract. That
pact was worth $810K.
SARD TAKES ON DISGRACED N.Y.
Sard Verbinnen & Co.
is representing disgraced New York ex-Governor Eliot Spitzer
in the wake of his resignation and a federal probe into
his dealings with an escort service.
Anna Cordasco, a managing
director for the firm, is serving as Spitzers spokesperson.
She is a former VP at Ogilvy Adams & Rinehart and media
relations manager for Salomon Brothers.
Spitzer resigned in disgrace
earlier this month after he was implicated in a federal
A report in the New
York Observer immediately after the scandal broke said
that a PR firm had turned down an offer to work to with
Cordasco did not return
KETCHUM PICKS UP CALIF. MILK
Ketchum has picked up
the California Milk Advisory Board, an account that had
been at Context Marketing in Sausalito.
The Board, according to
Bob Kenney, CEO of Context, wanted international representation.
He is now restructuring his shop.
The Omnicom unit has broad
experience working with commodity boards.
The Board is noted for
its happy cows advertising campaign.
Spokesperson Tricia Heinrich
was in the news last month in the aftermath of bovine abuse
at the Westland/Hallmark Meat Co. in Chino.
The ads remain incredibly
popular with consumers, according to the Board.
BLACK QUITS BKSH FOR MCCAIN
Charlie Black, chairman
of Burson-Marstellers BKSH & Assocs. lobbying
wing, has resigned to work officially full-time for John
McCains presidential bid. No replacement has been
The well-connected Black
had been serving as McCains surrogate spokesman. He
was senior advisor to President Reagan, President Bushs
chief spokesperson during the `92 campaign and political
advisor to President Bush II. Black also was chief spokesperson
for the Republican National Committee.
The McCain camp has been
criticized for its close ties to lobbyists. BKSH represented
the Iraqi National Congress during the run-up to the invasion
B-M CEO Mark Penn is Hillary
Clintons top strategist.
BLACKWELL ROLLS TO CONTINENTAL
Kathryn Blackwell has
been named VP-communications & marketing for the NAFTA
region at German-based automotive parts giant Continental,
which employs 150K people in more than 35 countries.
She joins from Union Pacific,
where she handled PR, employee communications and national
Blackwell has solid auto
PR credentials that she earned at DaimlerChrysler and Ford
Motor, a stint that included a European posting.
At Continental, Blackwell
handles PR for its key Continental Tire unit, as well as
corporate and ContiTech division, which markets transmissions,
coatings and springs.
Flagg, a veteran journalist, is now at Manning Selvage
& Lees Washington office handling finance and
PA issues as senior VP. He wrote and edited business copy
at the Los Angeles Times, Asian Wall Street Journal
(Hong Kong), Bloomberg and Washington Post. At MS&L,
Flagg will counsel clients such as Renewable Fuels Now and
CODY COOL TO JOURNALIST FUND
Steve Cody, managing
partner of Peppercom, New York, whose revenues soared 41%
to $11.8 million last year (biggest gain in the top ten
in New York), threw cold water on a suggestion by PR pro
Lloyd Trufelman that PR pros should contribute to a fund
for kin of murdered journalists.
About 1,000 journalists
and their aides have died while carrying out their duties
in the past ten years. About seven in ten were hunted down
(Continued on page 7)
Edition, April 2, 2008, Page 2
POTTINGER BURNISHES BELARUS
Pottinger is working to improve the image of Belarus among
western countries and encourage foreign investment there.
is headed by strongman Alexander Lukashenko, who is known
as Europes last dictator.
Bell met with Lukashenko at the presidential office in Minsk
last month to deliver a pitch about doing PR for the former
Soviet Union state.
key priority is to reverse the countrys isolationist
policies, according to a report in The Moscow Times.
vowed that Belarus would be more accessible to the west.
He wants Bell to be his goodwill ambassador.
a member of the House of Lords, was a political advisor
to former Prime Minister Margaret Thatcher and Soviet President
declined to reveal the budget for the Belarus work. Bell
would only say that his firm will receive millions of dollars
from the account over the next several years.
APCOS GABARA MOVES TO
Ivo Gabara, senior VP/EMEA
Media Relations at APCO Worldwide, has established BGR Gabara
LLP in London as part of the remake of the former Barbour
Griffith & Rogers lobbying firm.
BGRG is to provide pan-European
government/media relations, financial communications and
political campaign management.
Gabara has more than 20
years of communications experience.
While based in Brussels,
he covered Europe for the Wall Street Journal, BBC
World Service and The Economist Groups European
He also was spokesperson
for the European Commissions Press and Information
Office in Sarajevo in the aftermath of the Dayton Peace
BGR Holding also has set
up BGR PR, a unit headed by Michael Meehan, Sen. Maria Cantwells
former chief of staff.
FD HIRES VALDMANIS
Thor Valdmanis, a former
Lloyds of London VP-communications, has signed on
at FD as senior VP in its special situations group.
He was in charge of brand
promotion, strategic communications, investor relations
and speechwriting in the U.S. and Canada for the insurer.
He helped develop Lloyds
corporate policies regarding hot button issues
like global warming and terrorism risk insurance.
A key Lloyds highlight
for Valdmanis: handling crisis management duties in the
aftermath of Hurricane Katrina.
Valdmanis left The Dilenschneider
Group for FD.
Earlier, Valdmanis was
a financial journalist for Londons Evening Standard
and foreign correspondent for USA Today.
Valdmanis traveled with
the Northern Alliance in Afghanistan and covered the liberation
of Kabul from Taliban control in the two months following
the 9/11 attack.
NUBRELLA WANTS PR FIRM
Nubrella, maker of the
handless umbrella, is looking for a PR firm, Alan Kaufman,
company founder, told ODwyers.
Kaufman wants to sign
up a small- to medium-sized firm in Manhattan as quickly
as possible. I have a lot invested in the company,
With its oval design,
Nubrella is pitched as the ultimate weather protector
to protect head, face and shoulders from rain, wind, snow
and extreme cold.
The $49.99 helmet
umbrella is equipped with shoulder straps and an offset
handle that allows hands-free protection from the
Kaufman invented the Nubrella
after watching people in lower Manhattan struggling to keep
their umbrellas from inverting during a windy and rainy
Nubrella hired 5W Public
Relations in February but things didnt work out, according
Adam Handelsman, 5W PR,
said he was speechless when informed of the
split-up with Nubrella.
We got major national
hits including Fox, Reuters and MSNBC in the 42 days that
we worked for Nubrella, he said.
Instead of appreciation
for that effort, Handelsman said all 5W heard from the client
was Wheres Oprah? He wishes Kaufman well
in his venture.
Kaufman can be reached
at [email protected].
FIRMS IN OFFICE DEPOT PROXY
Three firms are involved
in Office Depots proxy battle with a dissident shareholder
over two slots on the companys board of directors.
Sard Verbinnen & Co.
is working with Office Depot as the struggling office supplies
giant urges stockholders to support its own nominees.
Woodbridge Equity Fund
and homebuilder Levitt Corp. have nominated two directors
a former president/COO of Office Depot as well as
an ex-president/COO of rival Staples for the Office
Depot board. Woodbridge owns three million shares of OD.
Woodbridge and Levitt
are using Brunswick Group for media relations and Georgeson
for investor relations.
Woodbridge and Levitt
contend OD has lost its vision and competitive position
and have raised executive compensation issues. They are
looking to oust chairman/CEO Steve Odland and ex-chair/CEO
David Fuente from the board.
OD says it has the right
board in place and questions whether Levitt has a turnaround
plan. ODs annual meeting is April 23.
CKPR DINES WITH FLEMINGS
CKRP has picked up PR
duties for eatery franchise Flemings Prime Steakhouse
& Wine Bar in a competitive pitch.
CKPRs Chicago office
will be handling the account, which includes national media
relations and PR.
Rob Merritt, SVP, director
of that office, oversees the business.
Flemings, which started
in 1998 in Newport Beach, Calif., has 54 locations across
the U.S. A Chicago location is slated to open this spring.
Edition, April 2, 2008, Page 3
EXITS AL JAZEERA
Marash, the American face of Al Jazeera has
left the Arab satellite TV operation due to increased editorial
control from headquarters in Qatar.
former correspondent of ABCs Nightline
was Washington anchor of the network that reaches 100M people
throughout the world, but has scant distribution in the
told the Associated Press that he noticed an anti-American
sensibility creeping into coverage of late. Al Jazeera
English launched in November `06.
JUSTICE BLESSES XM/SIRIUS
The Justice Dept. has
wrapped up its review of the proposed XM Satellite Radio
and Sirius Satellite Radio without moving to block the deal.
That means the deal has
been deemed not to be anti-competitive.
The ball now falls into
the court of the Federal Communications Commission.
Shareholders of both companies
approved the merger of the only two satellite radio companies
OPENSOCIAL FOUNDATION FORMED
Google, MySpace and Yahoo
have established the OpenSocial Foundation to ensure neutrality
and longevity of OpenSocial as an open, community-governed
specification for building social applications across the
The Foundation will be
an independent non-profit entity with a formal intellectual
property and governance framework.
It will provide transparency
and operational guidelines around technology, documentation,
intellectual property, and other issues related to the evolution
of the OpenSocial platform.
The OpenSocial allows
a person to post a photo on multiple networks, rather than
having to build an application for each one.
SC, SARD PRESS BIG RADIO SUIT
Stanton Crenshaw and Sard
Verbinnen & Co. are working for Bain Capital and Thomas
H. Lee Partners, pressing their lawsuit against six banks
to force them to comply with original financing terms of
$19.5B takeover of Clear Channel Communications.
The private equity firms
say it is clear that lenders remorse set in
when credit markets worsened.
They are disappointed
and dismayed the banks have chosen not to fund the transaction
under the terms of the binding commitments they entered
into almost a year ago.
Citigroup, Royal Bank
of Scotland, Wachovia, Deutsche Bank, Morgan Stanley and
Credit Suisse are named in the suit.
The New York Times,
March 26, reported that many investors expected the Clear
Channel deal to be one of the private equity deals
most likely to fall apart.
Alex Stanton is spokesperson
for Bain. Robin Weinberg, Matt Benson and Elizabeth Hanahan
are members of Sards THL team.
KNIGHT FDN. GIVES $25M TO
The John S. and James
L. Knight Foundation has put up a $25M grant for the museum
of journalism slated to open in Washington, D.C., on April
The 250K-square-foot Newseum
will host two broadcast studios and a conference center
with the Knight name as part of the donation.
The Knight Foundation
is the charitable arm of the former Knight Ridder newspaper
company, which was broken up in 2006.
president of the 58-year-old Knight Foundation and chairman
of the Newseum, said the Pennsylvania Avenue museum will
immediately become one of the most important platforms for
discussion of free speech in America. Supporters of
the museum project include Annenberg Foundation, The New
York Times Co., News Corporation, Cox Enterprises, Hearst
Corp., ABC News, NBC News and Time Warner.
KANE HEADS PARENTING TITLES
Susan Kane, former editor
of Babytalk magazine, has been named editorial director
of Bonnier Corporations Parenting Group, a post overseeing
all editorial content for Parenting magazine, Babytalk
Kane also serves as editor-in-chief
of Parenting and succeeds Janet Chan, who steps down after
11 years as editorial director of the Parenting Group. Chan
continues as an editorial consultant.
Kane earlier was executive
editor at YM, executive editor at New Woman
and senior editor at Woman.
BW, LINKEDIN ALIGN
has partnered with online business networking site LinkedIn
in a two-way partnership.
As part of the deal, BW
and Standard & Poors Capital IQ unit provide company
data for LinkedIns company profile feature
launched in mid March.
The other tenet of the
relationship has BW adding a Company Insider
link to its content which allows readers to view their contacts
on LinkedIn at companies mentioned in BW articles.
CARTER TAKES JOURNO GROUP
Mark Carter, a 20-year
veteran media executive and TV producer, has been named
executive director of the Committee of Concerned Journalists
and the Goldenson Chair in Community Broadcasting at the
Missouri School of Journalism.
Carter has been running
his own news consulting firm. He joins Missouris office
in the National Press building in D.C. that houses CCJ Washington
Carter began his career
as a consultant with McKinsey & Company and later became
a TV correspondent for CNN and Channel One, where he served
as chief anchor for three years. He later became a top strategist
for CNN during the 1990s and served on the networks
managing board for four years.
faces more serious challenges than at any time in recent
memory. Consequently, the work of CCJ is more important
than ever," he said.
news continued on next page)
Edition, April 2, 2008, Page 4
COOL TO JOURNALIST FUND
Trufelman of Trylon SMR was quoted in the 3/5 NL that PR
pros and PR groups should contribute to the Committee to
Protect Journalists, New York, which helps families of murdered,
injured and imprisoned journalists. He noted that no PR
organizations are listed as contributors on the CPJ website.
taking up the subject in his RepManblog.com
March 7, headlined: Would journalists do the same
"Bash" PR Pros
Cody, whose firm numbers the Columbia Journalism Review
among its clients:
all due apologies to the family and friends of slain journalists,
give me a break.
Trufelman not read the various and sundry bashings of the
PR industry by the media? Does he not see the journalism-PR
relationship as a mutually beneficial one?
journalists ever contribute money to a 'Committee to Protect
PR People' who might also work in high-risk zones? (I'm
but not least, is Trufelman's plea not akin to slapping
a PBA sticker on one's car windshield to avoid paying speeding
Sides with Journalists
posting on the blog by Ed Josephson asked: "Does this
mean that Peppercom, the PR agency that represents the Columbia
School of Journalism, is against making a small financial
contribution to CPJ and advises other PR professionals to
adopt a similar policy?"
responded: "my blog posed the question: if the roles
were reversed, would journalists make a similar contribution
to our industry? Would you disagree that the answer would
be a resounding 'no?'".
also noted that Peppercom does not contribute to the CPJ
and "what other agencies do is their business."
and Worthy Cause
was not available for an interview with this NL but said
in an e-mail that "Every PR firm should feel free to
contribute to the fund for families of slain journalists.
It's a great and worthy cause."
said the blog he wrote imagined how journalists would behave
if the roles were reversed.
Cody: "I wonder if journalists would ever contribute
to a fund for families of slain PR pros (some of whom must
surely work in war-torn regions of the world). While it
was meant to be tongue-in-cheek, the point is valid: few
journalists are overtly supportive of PR (or will acknowledge
the role we play in providing them with leads, angles, etc.).
Sadly, many seem to take great delight in bashing our profession."
TIME WARNER GETS NEW IR CHIEF
Doug Shapiro, the Wall
Street media analyst who joined Time Warner in `07, has
been named investor relations chief.
He succeeds Jim Burtson,
senior VP-investor relations, who will now work on mergers
and acquisitions. He also will help CFO John Martin develop
optimal capital strategies for the media combine.
Shapiro is now the day-to-day
contact with the investment community. He was senior analyst
for cable/satellite and media conglomerate sectors at Banc
of America Securities from `99 to `07. He also covered the
cable and satellite sectors for Deutsche Banc Securities.
TW stock has been hammered
over the past year. It trades at $14.50, near its 52-week
low of $13.66. It peaked at $21.97.
SURVEY: CITIGROUP COMMS. LAG
Securities analysts have
pegged Citigroup as the worst communicator and JPMorgan
Chase as the best during the subprime mortgage crisis that
has racked Wall Street, according to research conducted
by IR Magazine.
The independent survey
drew responses from 1,427 buy-side analysts, sell-side analysts
and portfolio managers in databases supplied by Thomson
Financial and Ipreo. It was conducted between Nov. 28, 2007
and Jan. 11, 2008.
Citigroup, which saw CEO
Charles Prince resign after posting $8 billion in loses
related to the mortgage meltdown, was followed by Merrill
Lynch (where CEO Stan ONeal also lost his job), E*Trade
Financial, Countrywide Financial and Bear Stearns among
the worst communicators in the financial sector.
Analysts named Citigroup
as the least effective company in disclosing its exposure
(good or bad). Merrill was second because its actual losses
greatly exceeded initial estimates by the company. Merrill
took 16.9 percent of the worst votes by analysts
There was a feeling
that they didnt know the full extent or were attempting
to soft-pedal it, said IR executive editor Neil Stewart.
The communications study
was part of IR Magazines annual investor perception
study, which polls 5,000 analysts ahead of the publications
annual awards, which were held March 27 in New York. The
magazine said 1,427 analysts responded to the communications
survey. Thirteen percent pointed to JPMorgan Chase as the
financial company presenting the clearest picture of its
own situation during the crisis. AIG followed with good
Notably, Bear Stearns,
the controversial takeover target, ranked near the top of
analysts best and worst lists. Stewart said analysts praised
the company for being the first to recognize the problem,
while others faulted it for not going beyond basic disclosure.
BEERS RETURNS TO MSLO BOARD
Martha Stewart Living
Omnimedia has named former U.S. propaganda czar Charlotte
Beers to the company's board of directors.
Beers, a former CEO of
Ogilvy & Mather and chairman at J. Walter Thompson Worldwide,
is a former director of MSLO. She resigned in 2001 to serve
as U.S. Undersecretary of State for Public Diplomacy and
Public Affairs, a post she held through March 2003.
MSLO also added finance
veteran Todd Slotkin to its board. Slotkin and Beers replace
Jill Greenthal and Bradley Singer.
Edition, April 2,
2008, Page 5
OF PR FIRMS
UPPED AT WEISSCOMM
Partners, the fastest growing Top 100 firm in ODwyers
rankings, has promoted Diane Weiser to the president &
COO post. She assumes the presidency from founder Jim Weiss,
who is upped to chairman.
joining WeissComm in `04, Weiser played a key role in the
growth of the San Francisco-based healthcare company and
its New York office. She also helped open outposts in Chicago
and Washington, D.C.
directed Ketchum/San Franciscos health group, where
she managed Genentechs business, prior to joining
also managed Ketchums New York office, which had responsibility
for the global Lipitor business.
enjoyed 77 percent growth net fees to $13M in 07.
GH FILLS EURO HEALTHCARE VOID
GolinHarris, which has
not had a healthcare operation in London and Europe, has
aligned with Packer Forbes for consumer healthcare assignments
on the continent.
PF, which claims to be
the U.K.s longest-standing independent healthcare
PR firm, said it now handles all of the U.K. and European
elements of GHs global health campaigns. PF acts as
Golins European hub for ethical healthcare programs
and the firms work jointly on consumer health campaigns.
has opened an office in Rome focused on public affairs.
The outpost is the firms second in Italy complementing
its Milan office. Giuseppe Greco heads the Rome operation
as business director. Ketchum notes that Rome is the countrys
largest and most populous city, and has the highest concentration
of researchers and top level of regional investment and
SMR, New York, is working to promote the emergence
of New Yorks Silicon Alley with several assignments.
The firm has launched a blog, NYConvergence.com and co-produced
a forum on SA 2.0 with Polytechnic University and The Partnership
for New York City. Trylon also handled media relations for
a report from the Industrial and Technology Assistance Corp.
of New York and is handling PR for the New York Media Information
Group, which produces monthly tech seminars. ...Cooney/Waters
Group, New York, has partnered with Red
Door Communications, London, to handle global healthcare
comms. ... FD
has acquired Brussels-based public affairs and corporate
comms. firm Blueprint Partners. FD CEO Charles Watson called
the market one of the worlds critical hubs for
the communications industry. Blueprint was set up
in 2003 and counts 30 consultants. ...Publicis
Groupe has rebranded its India and Singapore-based
marketing services arm from Solutions to Solutions | Digitas.
Publicis acquired digital marketing agency Digitas last
year. ...Dorland Global
said it is a finalist in Med Ad News
Agency of the Year competition. The awards will be announced
on April 17 in New York. Dorland is a finalist in the global
healthcare communications category. ...Correction:
The name of a new network of travel PR firms was misspelled
last week. It is the Pangaea
Kommunications, New York/Jim Karas, author and celebrity
trainer, for PR.
& Gendron, New York/Santa Fe Marketing &
Promotional Consortium, a group of business, arts and tourism
entities looking to attract affluent consumers. M&G
was tapped to lead the effort.
Group, New York/FreeFi Networks, advertising and
content-supported free WiFi for public venues like airports
Mattie, New York/elements, health and fitness program,
for PR for its franchises and online diet component BalanceD;
Every Man Jack, natural mens grooming products, for
PR for a second year, and Pañpuri, luxury skin care
brand, as AOR for PR in the U.S.
Communications, New York/Nucletron, radiation oncology
solutions, for media relations; Bravo Health, medical and
prescription drug insurance for Medicare beneficiaries,
for a comms. program focused on internal audiences, and
Skanska Infrastructure Development, privately developed
public projects, for an executive visibility campaign and
Communications, Atlanta/Medfusion, physician practice
websites and patient communication portals, and Phytel,
patient-physician communications, for PR.
Atlanta/Major League of Monster Trucks, for marketing and
media relations in the U.S.
Goodman, Fort Lauderdale/Simon Property Group, to
handle media relations, event support and community outreach
for 23 of its malls, outlets and lifestyle centers
Investor Relations Company, Chicago/Blackhawk Bancorp,
for creation and implementation of an IR program as the
company re-brands, and CTS Corporation, for IR services.
Wisconsin-based Blackhawk reports assets of more than $450M.
CTS manufactures electronic components and sensors. The
company posted 07 revenue of about $686M.
Communications, San Francisco/UpTake, travel search
and discovery application, as AOR for PR. UpTake was formerly
known as Kango and was founded by the former GM of Yahoo!
Marketing & PR, Irvine, Calif./Panda Express,
Chinese quick-service restaurant chain, for launch of a
nine-state marketing campaign supporting a new dish, Beijing
Beef. Siltanen & Partners is handling advertising.
PR, Los Angeles/American Prison Consultants, for
San Diego/Funkwerk Americas, Bluetooth comms. for auto aftermarket;
Donan Marsh, upscale womens clothing store; Weavers
Touch, woven rug emporium, and Mineral Makeup, natural makeup,
for PR and comms.
Edition, April 2, 2008, Page 6
ELECTS CHAIRMAN, BOARD MEMBERS
National Investor Relations Institute has elected Colgate-Palmolive
IR VP Bina Thompson as chairman of the groups board.
who joined C-P in 1992 after seven years at Cognex Corp.,
takes over for Matthew Stroud, VP of IR for Darden Restaurants.
is a past president of the Investor Relations Assn. and
of NIRIs New York chapter. She has served on NIRIs
board since 2005.
credited NIRI as an important influence on my investor
relations career. She said priorities for the group
in 08 including resourcing, enhancing its national
chapter program, and increasing its advocacy efforts on
behalf of members, while being mindful of how NIRI
can best assist members during these challenging economic
members have also elected four new directors to serve four-year
terms Derek Cole, VP of IR for Allos Therapeutics;
Barbara Gasper, group executive and SVP of IR for MasterCard;
Nicole McIntosh, director of IR for Waddell & Reed Financial,
and David Prichard, VP of IR and corporate comms. for Corn
tapped Jeffrey Morgan of the Futures Industry Assn. as president
and CEO in January.
is the third executive to take the top role since Lou Thompson
stepped down after 24 years in 2006.
CARMA HAS BASIC MONITORING
CARMA International has
unveiled a standalone basic media measurement tool that
tracks coverage and generates metrics to measure impact.
CARMA bills its NewsAccess
product as a low-cost way for companies to stay abreast
of relevant news coverage.
The service monitors databases
of more than 20K sources, including blogs and other social
media, and categorizes content with basic search terms.
Search terms and company names are designated by the user
and the tool also scans in real-time to provide a continuously
updated list of articles.
CARMA VP Sonia LaFountain-Ginyard
sees the platform as a quick way to glean each days
coverage. She said the stand-alone product is not meant
to replace the companys more in-depth analytics. Info:
RADIO GRAVITATES TO WEB
Radio stations are increasingly
moving online to reach listeners, according to a survey
by broadcast PR company News Generation. That gravitation
includes embrace of personality websites, blogs and social
networking portals like MySpace and Facebook.
NG queried 36 random stations
and found that 40 percent are using DJ blogs, with many
of them utilizing social networking profiles to connect
About 50 percent said
they update station websites on a daily basis, while 22
percent only update weekly.
Asked to forecast upcoming
trends in radio, 36 percent cited HD radio as a key development,
while 30 percent saw continued development of web-based
content as important down the line.
Cabanday, who handled media relations at law firm
Dechert LLP, to Greentarget, New York, as associate VP.
a former journalist recently at tech PR and IR firm Cognito,
joins as a senior associate.
Simpson, legislative director for Rep. Jim Cooper
(D-Tenn.), to Dunkin Brands, Canton, Mass., as director
of federal and state government affairs. She reports to
chief comms. and public affairs officer Stephen Caldeira.
Simpson also runs DBs corporate political action committee.
Rabin, who held marketing and sales posts at Cablevision,
Citibank and Thomson Corp., to Karen Morstad & Associates,
Greenwich, Conn., as VP and managing director.
Greenhill, a veteran education consultant, to marketing
comms. firm e-Luminate Group, Washington, D.C., as VP, market
Milner, marketing and new business development fellow,
Widmeyer Comms., to Swanson Communications, Washington,
D.C., as an A/E.
Iffla, TV producer and host for WPB-TV, to Ambit,
Fort Lauderdale, Fla, as an A/E.
Cox, director of public affairs for DRS Technologies,
to The Vandiver Group, St. Louis, Mo., as a VP. He was previously
senior manager of corporate comms. for Engineered Support
Systems and earlier managed public affairs for the U.S.
Air Force Air Mobility Command at Scott Air Force Base in
Miltenberger, marketing director, Mission Hospital,
to Westbound Communications, Orange, Calif. He has held
VP and GMs posts at Magnet Comms., Amies Comms. and Portmann
Kearns, PR manager for Wescom Credit Union, to the
Pasadena Convention & Visitors Bureau, as director of
comms. He previously held comms. posts at Technicolor and
Manning Selvage & Lee.
Kocik to VP and Courtney
Curzi to account director, 360 PR, Boston. Kocik,
who joined in 2004, heads the firms food and family
practice. Curzi joined in 2006 and handles goods and services
Withers to president, Dix & Eaton, Cleveland.
Withers, 42, is a 10-year veteran of the firm and had served
as senior managing dierctor. Keith
Mabee, 60, who had been president since 1998, takes
the title of vice chairman.
Lippin and Paki
Newell to VPs, The Lippin Group, Los Angeles. Kelcher
joined in 2003, while Newell is an eight-year member of
the firm and Lippin has logged two and a half years.
Sullivan to director, digital media, mPRm PR, Los
Tannenberger and Michelle
A/S, and Bret Ingraham
Wolf to senior A/E, digital media. In the firms
general entertainment unit, Theresa
Black was upped to A/S and Sienna
Sanders to senior A/E.
Edition, April 2, 2008, Page 7
O'DWYER'S RANKING OF TECHNOLOGY/INDUSTRIAL
here for rankings
TECH PR SOARS; RANKED TO 113
category of firms in the ODwyer rankings jumped from
76 in the 2006 rankings to 113 in the 2007 rankings as more
than 40 firms joined the list including 19 with fees of
more than $1 million.
Biggest new entry was
Bite Communications of San Francisco, a subsidiary of Next
Fifteen Communications Group, with $16M in fees, taking
the No. 4 position after No. 1 Edelman ($88M); Text 100
($58M), and Schwartz Communications ($19.7M).
Other major new entries
included Shift Communications of Brighton, Mass., with $7.9M
in fees; Davies Murphy of Burlington, Mass., $6M; Spark
PR of San Francisco, $5.9M; Atomic PR, San Francisco, $5.3M;
Matter Communications, Boston, $3.3M; S&S PR, Chicago,
$3.2M, and Launch Squad, San Francisco, $3M. Only five firms
in the top 25 posted lower fees than the previous year while
most of the remaining 20 were up from 10% to 20%.
Waggener Edstrom, No.
1 in tech in 2006 with $87M in fees, provided a fee total
for 2007 but did not break out categories or cities.
Biggest jump in the top
25 was registered by Qorvis, Washington, D.C., which gained
89% to $6.2M, going from No. 18 to No. 12 in the category.
The overall fees of Qorvis were up 27% to $30.4M.
Other firms with $1M+
in fees joining the list are Allison & Partners, S.F.,
$2M; SpeakerBox, McLean, Va., $1.9M; Formula PR, San Diego,
$1.2M; Gregory FCA Comms., Chicago, $1M; HLB Comms., Chicago,
$1M, and Idea Hall, Costa Mesa, Calif., $1M. Landau PR,
Cleveland, had $992K; Catapult PR, Boulder, Co., $949K;
Winning Strategies, Newark, $919K; Roman/Peshoff, Holland,
Ohio, $905K, and Richard Dukas Comms., New York, $900K.
Edition, April 2, 2008,
Codys coolness towards reporters (page one)
tells a lot about the state of current PR/press relations.
Cody asks why should he donate to a journalistic fund when
there are various and sundry bashings of the PR industry
by the media.
have reported many of them including Washington Post
columnist Gene Weingarten comparing PR pros to poisonous
are inundated with often irrelevant PR releases, phone calls
and e-mails. They can put up with this but not with the
PR pro who takes a hike when an issue arises.
sent us an e-mail but said he was too busy to talk with
us on the phone. Our readers would certainly like to hear
more of his views on this subject. Our advice to him in
an e-mail was to reverse his callous attitude to families
of slain journalists and make a $1,000 contribution to one
of four groups active in this area. His firm grossed $11
million in 2007 and was the second fastest growing firm
in the top 25 (+41%).
failure of PR is Gail Bakers refusal to discuss her
sudden departure as chair of the Ethics Board of
the PR Society. For the first time, PRS is without an ethics
chair. She wouldnt talk to us before her resignation
(possibly forced by the University of Nebraska) nor after
it. Members who call PRS h.q. are told PRS will have no
comment on this at this time.
It was unethical of Baker
not to talk to us in the first place while giving no reason
for this. Now the EB itself is caught up in ethics charges
because of its stonewalling.
There is no report of
this on the PRS website. PRS, headed by Jeff Julin, is not
living up to its promise to provide the highest standards
of truth and accuracy.
Achilles heal of PR is the unreturned call
when the heats on. A reporter will not soon forget
it. The EB of PRS or some other PR group should set standards
in this area. Oddly, the EB has never set any specific standards
even though Professional Standards is part of
its formal name. Codys attitude that journalism and
PR depend on each other is partly true but there would be
no PR without journalism although journalism existed for
hundreds of years without PR. PR feeds off the credibility
earned by media, thus winning third party endorsement. Going
directly to target audiences is advertising or promotion.
started out around the turn of the last century when
the Robber Barons caused so much of a ruckus
that laws were passed against them. Industry needed to soften
its image. So Ivy Lee opened the first press bureau, promising
to answer all press questions most cheerfully.
In 1938, Paul Garrett, financial editor of the New York
Post who became VP-PR of General Motors and who was
one of the founders of PRS, said: There is no place
for PR that connives or squirms or distorts facts. PR is
honest. It is frank. It is open.
of the journalist help groups wrote to PR organizations
a month ago to see if it could arouse some interest. None
of them even acknowledged receiving the letter. As part
of the 40th anniversary celebration of this NL in June,
we will stage an event with the proceeds going to the Intl
News Safety Institute, Reporters Without Borders, Intl
Womens Media Foundation and the Committee to Protect
Journalists... PR pros
are not usually in harms way but an exception
is the murder of Burson-Marstellers Tom Moser in 1994
by the Unabomber. A letter from him said: We blew
up Moser because he was a B-M executive... among
other misdeeds, B-M helped Exxon clean up its public
image after the Exxon Valdez accident... one
contributor to the journalist groups might be Lorry
Lokey, founder of Business Wire, who told the spring 2008
quarterly of the University of Oregon that in 2006 he was
taking home $100,000 every workday ($26M yearly).
He said such profits were obscene...embarrassing!
Lokey has given $400M+ to charities including $74M to UofO.
BW this year raised its national rate from $625 to $650.
Also making huge profits is PR Newswire (approaching $100M
for 2007, parent UBM has told analysts). One reason is that
PR firms, mostly notably the PR giants (whose logos are
featured in a UBM pitch to analysts), almost automatically
send releases to BW and PRN, spending tens of millions yearly
although neither wire service is a disclosure medium.
Theres only a half dozen such SEC-dictated media and
these could be serviced for a few dollars. The PR firm users
of BW/PRN mark up the bills 15-20% and its a quick
is not only ducking the press about Baker but about its
60th anniversary celebration in 2008. The committee
is no longer listed on the PRS website...this
year is also the tenth anniversary of the founding
of the Council of PR Firms and PR Week/U.S. Both
started almost simultaneously in 1998 no doubt at the direction
of Martin Sorrell of WPP, John Wren of Omnicom, and leaders
of the other three conglomerates. The plan was to have a
weekly color magazine that would support the
PR industry. PRW/U.S. was a major addition to the PR trades,
providing much greater weekly coverage than any of the PR
newsletters. There would have been no complaint from us
about this except that the conglomerates withdrew their
support from other trade press and four soon
diedPR Reporter in its 50th year; the monthly
Reputation Management, and PR Intelligencer and
PR Journal of Ragan. PR Quarterly, in its
50th year, fell to less than 1,000 in circulation and one
ad. It seems the conglomerates wanted an expensive PR publication
that only they and a few large independents could afford
to advertise in. PRW raised its ad rates about 15% in January
to $9,400 for one-page, up from $8,100. Conglomerate favoritism
to PRW is obvious at the Council of PR Firms, which gets
more than $500K yearly in dues from 17 conglomerate-owned
PR firms. PRW has received upwards of $150K in ads from
the CPRF while the ODwyer magazine has received one
$650 CPRF ad in ten years.