The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, May 7, 2008, Page 1
RECYCLING RFP DRAWS 15 FIRMS
firms are vying to develop Georgias first statewide
recycling communications campaign.
Peach State issued an RFP in March and is currently considering
the resulting proposals. Budget is expected to be in the
$750K range, according to a procurement official.
the firms in the running for the work are Hill & Knowlton
(Tampa), Red Dot PR (Virginia), and the Atlanta operations
of GolinHarris, Cookerly PR, Booz Allen Hamilton, Hayslett
Group and GCI Group.
states Dept. of Community Affairs Office of Environmental
Management will oversee the work. That entity says Georgians
annually dispose of 2.6M tons of common recyclable materials
valued at about $300 million. The number of local governments
in the state offering recycling services declined by 12
percent from 1998-03. The state wants to launch the campaign
during the first quarter of its 2009 fiscal year. The resulting
pact will carry four option years.
for the six-figure PR campaign comes from the states
Solid Waste Trust Fund, which is funded by a $1 fee collected
on each new tire sold in the state.
PE FIRM MOVES TO ACQUIRE CISION
European private equity
firm Triton has made a $252M cash for stock offer to acquire
Cision, the global media monitoring giant.
Cisions board said
in a statement that it considers Triton to be a dedicated
acquirer capable of taking on full responsibility
as an active shareholder of the company and has opened
up its books to the suitor.
The Sweden-based company,
formerly known as Observer Group, has made several acquisitions
in the U.S. PR arena over the last few years. In 2001, it
acquired Bacons Information. That move was followed
by the acquisitions of PR data company MediaMap, PR measurement
firm Delahaye, and broadcast monitoring company Multivision.
Cision predicts revenue
of 1.9 billion kroner (about $316M) for 2008, including
773M kroner in North America, or $129M.
Anders Boos, chairman
of Cisions board, is also a member of Tritons
industry board and has accepted Tritons
offer to remain chairman if the offer is completed. He has
stepped down from participating in Cisions handling
of the PE firms offer. Said Boos: The pace of
transformation within Cision has been unsatisfactory. As
a privately held company, Cision will have a better basis
for transforming and developing its business in order to
achieve stable profitable growth.
PR SPECIALTY RANKINGS UP 30%
The 190 PR firms ranked
in the 2008 ODwyers Directory of PR Firms
(up from 140 in 2007) provided 618 fee totals in 12 specialized
categories, a 30% jump from the previous total of 479.
The overall rankings,
geographical rankings and rankings in the categories, including
a new one for professional services, will be
in the new Directory which is now being printed.
Fifty-three firms reported
fees for professional services, a broad category that includes
PR for doctors, lawyers, accountants, architects, financial
and tax advisors, management consultants, real estate advisors,
academic institutions and other activities.
Biggest category is technology,
with 114 rankings, up from 79. Healthcare is second with
89, up from 81, and third is financial with 65, up from
For the first time, the
440-page Directory will have color ads on the inside front
cover, back cover and inside back cover. There will also
be five color dividers for the rankings, geographical and
specialized categories. Price is $175. Order at odwyerpr.com
IPG PAYS $12M TO SETTLE SEC
Interpublic will pay a
$12M civil fine as the Securities and Exchange Commission
has wrapped up its six-year probe into financial reporting
at the ad/PR combine. Neither side admits nor denies any
IPG and its McCann-Erickson
ad unit have agreed to an injunction against violating applicable
provisions of federal securities law.
IPG CEO Michael Roth noted
the charges of securities fraud related to intercompany
accounting practices at McCann and did not include client
The individuals probed
by the SEC have not been at IPG since `03, according to
He said current management
has devoted considerable resources to replacing and
expanding staff in the relevant areas and our efforts to
remediate material financial control weaknesses and improve
financial reporting have been a top corporate priority for
all of our agencies. Roth is pleased the matter
is behind us.
IPG reported a $62M first-quarter
net loss, down from the $126M deficit suffered in `07.
Roth called the performance
strong and a solid start to the year.
He is happy with the competitive 5.1 percent
in organic growth that came from a broad-section
of IPGs advertising, PR and marketing businesses.
Overall revenues rose 9.3 percent to $1.5B.
Roth believes his firm
has the financial talent, tools and discipline
needed to make effective cost controls.
Edition, May 7, 2008, Page 2
GUIDES BATTLING ROCKEFELLERS
Group handled the April 30 New York press conference at
which members of the Rockefeller family criticized ExxonMobil
Chairman & CEO Rex Tillerson for failing to explore
development of alternative energies that they believe are
needed for a changing environment.
Rockefeller Goodwin, great-granddaughter of John D. Rockefeller,
the founder of Standard Oilthe forerunner of ExxonMobilsaid
Rockefeller had the genius to recognize that kerosene would
replace whale oil.
that kerosene was the alternative energy of its day, Goodwin
wants ExxonMobil to reconnect with the forward-looking
and entrepreneurial vision of my great-grandfather.
Rockefellers praised current management, but they are concerned
that it lacks any vision beyond the oil and gas business.
why the family supports a shareholder resolution calling
for an independent chairman of the board who would explore
The Rockefellers credited Shell, Chevron, BP, Total and
Petrobas for pushing into renewables and alternative fuels.
family also supports a resolution to establish a task force
to study the consequences of global warming on poor economies
and one to reduce greenhouse gas emissions at ExxonMobils
Rockefellers say they have been working behind the
scenes for a number of years with ExxonMobil and wanted
to avoid going public with their qualms about alternative
opposes the shareholder resolutions.
energy giant posted a 17 percent rise in first quarter earnings
to $10.9 billion, up from $9.3 billion for the same period
LIVINGSTON DEFENDS TANKER
Aeronautic Defence & Space Co. has hired the Livingston
Group to fend off Boeings challenge to the decision
of the Air Force to award it a $40B aerial tanker deal.
Former House Speaker-designate
Bob Livingston (R-La.) is spearheading the drive with his
former chief of staff Martin Allen.
Richard Rodgers joins
that duo. He was the Navys liaison to the Senate and
House Appropriations Committees for funding and procurement.
Rogers held that post while Livingston chaired the HAC.
Northrop Grumman, EAD&SCs
partner in the bid, hired Breaux-Lott Leadership Group in
March to lobby on its behalf.
Thats the firm of
former Louisiana Sen. John Breaux (D) and Mississippi Sen.
Trett Lott (R).
Hill & Knowlton is
also working the EAD&SC business. Its team is headed
by former Marine Corps officer John Ullyot.
He was communications
director for the Senate Armed Services Committee that handled
the tanker lease review in `03/`04, the time when the panel
declined to approve a Boeing lease deal.
PRS PLANS MAJOR
SURVEY OF MEMBERS
The PR Society will conduct
major membership research to measure member
satisfaction via e-mails sent to a random sample of its
22,000 members later this spring.
PRS said Ketchum and Echo
Research were retained for the project after it conducted
a formal request for proposal process.
The last major such survey,
whose contents were publicized, was conducted in 1997 under
president Debra Miller. A random telephone poll of 618 of
18,000 members was made by Kerr & Downs.
with the services provided by PRS was expressed by 84% of
Seven out of ten opposed
a $25-$50 dues hike but a $50 hike spread over three years
was later voted by the Assembly.
Asked if services received
were worth the dues, 55% said they are about right
and 41% said they are too high for services/benefits
received. Seven in ten say their employers pay the
Only 2% strongly
agreed that PRS is in touch with members
day-to-day news while 5% strongly agreed that
PRS is open to ideas from all members. Six percent
strongly agreed that PRS is a proactive
A recent survey by odwyerpr.com,
in which PRS members were asked to choose between having
a printed directory of members and having the annual conference,
resulted in 85% of participants voting to bring back the
directory and cancel the conference.
Barred as PRS Member
PRS, without giving a
reason, has rejected attempts by Jack ODwyer and the
PR director of the ODwyer Co. to join PRS. Also rejected
was an attempt to place an ad for the 2008 ODwyers
Directory of PR Firms in PR Tactics of PRS.
John Robinson, VP at PRS,
said an ad for the ODwyer directory would be in competition
with what some of the members are doing.
ELLER WINS SEATTLE JAIL PR
The Keller Group has defeated
Porter Novelli and Cocker Fennessy to help Seattle make
the public case that new jail space is needed.
County said last year that it will no longer house misdemeanor
criminals by 2012, leaving Seattle and other cities with
little time to decide whether to build facilities jointly
or on their own.
PA veteran Lee Keller,
a former director for APCO Worldwide in Seattle, runs The
Keller Group. She held PR posts at Paul Allens Vulcan
NW and Weyerhaeuser after serving as a political press secretary.
An RFP issued in January
called for pitches to guide a two-phased effort to inform
the public as to why a new facility is needed and to address
myths about jails. A second phase will explain
the project when the city decides on a course of action.
The city expects the public
to be skeptical about the issue, especially if it decides
to build its own facility.
More than 20 firms had
the RFP, including APCO, Waggener Edstrom and Communique
Edition, May 7, 2008, Page 3
JAZEERA'S LEVINE JOINS QORVIS
Levine, who was executive producer at Al Jazeeras
English broadcast unit, has joined Qorvis Communications
as senior director. He will media train clients and devise
overall press strategies.
was a member of the Al Jazeera team that established policies,
procedures and editorial standards for Qatar-based Arab
satellite TV network.
Jazeera made news in March when its American face, Dave
Marash, quit over what he viewed as creeping anti-Americanism
in the networks coverage. He had also lost his anchor
also did programming for ABC News, NBC Nightly News and
CEO Michael Petruzzello praised Levine as the best in his
field. Levine has incomparable knowledge, instinct
and experience said Petruzzello in a statement.
which counts Saudi Arabia on its client roster, is ODwyers
No. 6 ranked firm. It registered a 27.6 percent gain in
`07 fees to $30.5M.
MEDIA PUSH BACK ON TERROR
The impact of the Bush
Administrations policies on the civil liberties of
Americans remains unclear more than six years after 9/11,
according to Freedom Houses Todays American:
Thats largely due
to the White Houses penchant for secrecy and overall
attempts to deny the public knowledge of its actions on
national security grounds.
FH praises the press and
judiciary for offering the most significant pushback
to the Administrations counterterrorism agenda.
The media continue to
ask probing questions, publicize acts of injustice against
individual or group and critique overall policies. The courts
have forced the Administration to reverse course on some
measures, while Congress has been reluctant to challenge
the President on national security issues, according
The human rights group
notes: Despite a high degree of political polarization,
critics of Administration policies have been free to express
their views in the media, on the Internet and through many
public protests. Civil libertarians have not
been subject to prosecution, surveillance or witch hunts.
The organization chides
those who charge the Bush Administration with massive violations
of civil rights for overstating the case.
FH stresses the importance
of context. E.g., John Adams jailed editors under the Alien
and Sedition Act, while Abraham Lincoln suspended habeas
corpus during the Civil War.
The group says there is
a need to understand the dramatic new threat posed by the
rise of Islamist terrorists who are committed to mass murder
That threat has forced
democracies throughout the world to consider adjustments
in both the law and the techniques of national security.
While it will take time
to establish the proper relationship between security
and liberty in the age of terrorism, current trends suggest
that the U.S. and other democracies will successfully meet
the challenges, according to FH in its first scoreboard
of freedom in the U.S.
MSLO MUSCLES MORE INTO WEDDING
Martha Stewart Living
Omnimedia has purchased a 40 percent stake in Wedding Wire,
a platform that includes an online marketplace, planning
tools and social networking.
technology allows brides and grooms to receive price quotes,
manage guest lists, arrange budgets and select songs for
the big event.
Susan Lyne, CEO of MSLO,
said brides who rely on MSLO content for wedding-related
inspiration and ideas can now plan, manage and
share every step of the process.
GOOGLE, YOUTUBE GIVE BIG
Google and its YouTube
unit plan a post-convention presidential forum in New Orleans
at the Ernest N. Morial Convention Center on Sept. 18.
Louisiana Governor Bobby
Jindal and New Orleans Mayor Ray Nagin will host the affair.
The forum will tap Googles
technology and YouTubes video platform to encourage
citizen engagement in the race for the White House.
In a statement, Jindal
invited both candidates and the nation to see the progress
that has been made in the comeback of New Orleans.
New Orleans bid
to host the Presidential debates was rejected by the Commission
on Presidential Debates. Debates are slated for Oxford,
Miss.; Hempstead, N.Y. and Nashville. No candidate has publicly
committed to show up in New Orleans for the forum.
HOLLYWOOD REPORTER HONORED
Los Angeles Mayor Antonio
Villaraigosa declared April 28 The Hollywood Reporter
Day to honor the re-launch of the 78-year publication
owned by Nielsen Business Media.
The Mayor cited THR as
the first Hollywood-based daily trade newspaper covering
the entertainment industry.
The daily has left
an indelible imprint on Los Angeles with its quality news
teams and network of media outlets.
Elizabeth Guider, editor
of THR, says the re-launch will provide a more dynamic
flow to the paper. There will be fewer jumps,
easier navigation and no dead areas. Increased collaboration
is in store for print and online.
In a note to readers,
Guider promises more pithy news stories, data, edgier opinionated
columns and party pages with more panache.
NEW MEXICO BIZ MAG RE-STARTS
Ascent said it will launch the New Mexico Business
Magazine to fill the gap left by the shuttering of the
New Mexico Business Journal earlier this year.
NMBM will be published
by Doug Stine, ex-editor-in-chief for the N.M. Business
news continued on next page)
Edition, May 7, 2008, Page 4
TV REVENUES DROP AT POST
Washington Post Company reported first quarter evenue of
just over $1B, an eight percent increase from Q1 of 2007.
company said its education and cable television divisions
offset loses in its newspaper publishing and publishing
and television broadcasting divisions.
income for the quarter declined 27 percent to $66.9M, from
$92M in 2007.
CAPITAL TIMES KILLS PRINT
The Capital Times,
the 90-year-old afternoon daily that covered Madison, Wis.,
has ended its print edition to focus on content online.
The papers circulation
was in the 18,000 range, down from the 40K readers it had
during the `60s.
The loss of readership
threatened TCT with the danger of not becoming relevant,
publisher Clayton Frink, told the New York Times.
More than 20 staffers
have lost their jobs with the switch to the Internet. The
plan is to operate as a continuous web newsroom, and also
post cultural/entertainment content.
BROWN RETURNS FROM HIATUS
Former CNN anchor Aaron
Brown, who left that Time-Warner unit in a restructuring
that resulting in the emergence of Anderson Cooper, is joining
Public Broadcasting Services Wide Angle
public affairs series.
He will anchor the weekly
and is happy to return to a place where people think about
making good TV and good journalism. WAs
new season begins July 1.
PENN UNITES TEAM CLINTON
"Everyone hates Mark
Penn" is the common thread that is shared by Hillary
Clintons campaign team described by Michelle Cottle
in the May 7 New Republic as an unruly rock
band plagued by dysfunction and public infighting.
CEO who was officially relieved of his chief strategist
post last month is still advising Clinton.
His sharp elbows,
turf invasions, and control-freak tendencies are legendary
and unlikely to be held in check, Clinton supporters
Penn is constantly on
the look out for any advisors who are ripe for knee-capping
so he can take over that part of the campaign.
Cottle questions the move
to bring in WPP Group executive VP Howard Paster, a former
aide to President Clinton, into the campaign to handle operations
and budgets since B-Ms Penn Schoen & Berland is
a major vendor to Team Clinton.
AAF ELECTS DATRI AS CHIEF
Jim Datri has been named
president of the American Advertising Federation, succeeding
Wally Snyder who is stepping down on Nov. 1.
The partner in McDermott
Will & Emery's government strategies practice served
as executive director of the Democratic Caucus in the House
from `03 to `05.
He worked on Capitol Hill
for more than a decade, and also was partner at AAF member
Manatt, Phelps & Phillips.
AAF launched the search
for a new chief last September. Snyder has known Datri from
his Capitol Hill days.
The D.C. trade association
says it has 130 blue-chip corporate members that are advertisers,
ad agencies and media companies. They employ more than 50,000
people. Datril is AAF's third president. Snyder was elected
in `92. Howard Bell served from `68 to `91.
FTI SHARES ARE HAMMERED
Shares of FTI Consulting,
parent of the former Financial Dynamics, were down nearly
seven percent to $63.08 following a Wall Street Journal
report on April 28 about the earn-out responsibility
of the acquisitive Baltimore-based company.
FTI, so far this year,
has purchased eight companies that added 445 employees to
its payroll, according to Heard of the Street
columnist Karen Richardson.
The story headlined, Is
FTI Consulting as Good as It Looks, noted that FTI
handsomely plays the hundreds of professionals that
it has been adding to the ranks through a series of acquisitions.
and growing compensation-type payouts and loans go largely
unnoticed by investors. The company, which reported
$150M pretax in `07 profit, paid nearly $43M in first-quarter
Richardson wrote that
there is nothing wrong with earnouts, but noted they are
no small change for FTI.
FTI acquired Financial
Dynamics, which is now FD, on Sept. 11, 2006, for $260M.
That broke down to $215M in cash, $20M in notes and deferred
purchase obligations and $25M in restricted FTI stock.
FD executives had the
opportunity to participate in future contingent consideration
of up to $80 million based on exceeding certain financial
objectives over the next five years, which would further
align the interests of FD professionals and FTI and its
shareholders, according to its release.
FTIs stock had been
up 9.8 percent in this year prior to the story.
FTI declined to comment
to the WSJ.
MCMANUS OF CBS AT PREP SCHOOL
Sean McManus, president
of CBS News and CBS Sports and an alumnus of Fairfield College
Preparatory School, Fairfield, Conn., spoke to about 80
alumni at a breakfast May 1 at the Union League Club, New
The event is part of a
series of annual breakfasts aimed at building the schools
$9.1M endowment fund.
McManus, a 1973 graduate,
helped kick off the New York program by describing his work
at both CBS News and CBS Sports.
The son of ABC broadcaster
James McManus (who is known by his professional name of
Jim McKay), Sean McManus led the efforts of
CBS in obtaining the broadcast rights to the National Football
League in 1998 and in helping to renew them in 2004 to 2011.
Edition, May 7, 2008,
OF PR FIRMS
WATSON JOINS WEBER SHANDWICK
Watson, who handled PR duties at Aflac, has joined Weber
Shandwick in Atlanta. He becomes group director with responsibility
for business marketing and corporate work.
Aflac, Watson was charged with in-house PR directed to its
more than 4,500 staffers. He also was media liaison to business
and trade publications.
Watson worked at Ketchum in Atlanta and Sony Enterprise
Group in Japan.
Roberts is senior VP and general manager of the Interpublic
unit's Atlanta office.
GLOBALHEALTH CREATES PHARMA
GlobalHealth PR, the Washington,
D.C. group of firms like Spectrum Science Communications
and U.K.-based Aurora, has produced The Global Guide
to Pharma Marketing Codes,a 70-page booklet intended
to serve as a guide for pharmaceutical marketers.
Following a Q&A format,
the booklet covers pharma marketing laws with sections for
seven countries where GHPR has operationsU.S., U.K.,
France, Germany Italy, Japan and Spain.
Cost is $149 for an electronic
version, and $199 for a print edition. The book includes
a seven-page section on GHPRs firms. Info: globalhealthpr.com.
PUBLICIS HIT WITH DOLLAR WOES
Publicis Groupe registered
flat growth during the first-quarter to 1.1B
(EUR) due to the weakness of the U.S. dollar. The French
ad/PR combine was up 8.2 percent based on constant currency
CEO Maurice Levy says
Publicis enjoyed a healthy first quarter, a
period that included a 5.4 percent rise in organic
growth and $1.9B in new business. He cited the acquisition
of Act Now, San Francisco, a sustainable development consultant,
the launch of Solutions/Digitas and a deal with Google as
Levy says though economic
conditions are difficult, Publicis expects good growth
this year driven by its digital and media businesses, moves
into emerging countries and new business activities.
Thorp, president and founder of Thorp & Co.,
was named Entrepreneur of the Year by the 1,600-member Coral
Gables Chamber of Commerce. ...Entertainment PR firm The
Door has opened in Williamsburg, Brooklyn, under
the direction of Lois Najarian, former SVP of media at Epic
Records and J Records and EVP at Dan Klores Communications.
Clients include Michael Jackson (25th anniversary of his
Thriller album), Robin Quivers of Howard Sterns
radio show, and online charity auction site Charity Folks.
Info: thedooronline.com. ...Lippe
Taylor Brand Communications, New York, has created
an enviro-marketing division called LT Green.
The firm last year handled a cause marketing program for
IKEA when the furniture retailer started charging customers
for plastic bags and donating the funds to American Forests,
a non-profit. The firm is also AOR for natural nutrition
and green cleaning products maker Shaklee.
New York/Studios Architecture and the architecture division
of Pentagram Design, for PR. DKC was named AOR for Studios,
and is handling PR for the opening of the Harley Davidson
Museum in Milwaukee, which was designed by Pentagram.
Communications, New York/CowParade, public art exhibit
of cow sculptures, as AOR. The display began 10 years ago
in Chicago and has since grazed 50 cities around
the world and raised $25M for charities. CP has opened an
e-commerce site and JS2 is handling media relations for
its brand and products.
Lee Communications, New York/Terra Andina, Chilean
wine producer, as AOR for trade and consumer PR in the U.S.
Young Communications, New York/Kindred Spirits, for
communications and promotion of its Williams & Humbert
Collection, including Dry Sack and Gran Duque de Alba brandy.
PR, New York/Center for Urban Community Services,
housing social services, for media relations and PR.
Strategies, Madison, N.J./Care Support of America,
for strategic and PR counsel for its Your Support Nurse
& Knowlton, Washington, D.C./Fidelity National
Title Group, for PR and public affairs related to the issuance
Group, Washington, D.C./Credit Suisse Securities,
for lobbying and government relations on banking, taxation
and commodities issues. Timothy Tehl, former chief of staff
to both Sen. Frank Lautenberg and Rep. Frank Pallone (Ds-N.J.),
heads the work.
Marketing, Holly Springs, N.C./Senior Helpers, home
care company, as AOR for PR.
Communications, Boca Raton, Fla./Staples, for support
of its 2008 Back-to-School PR program. Tilson has worked
with the retailer for more than four years and picked up
the assignment following a competitive agency review.
Cleveland/Kent State University, for a national publicity
and media relations campaign for the presidents office.
Ibarra & Associates, Los Angeles/Si TV, multimedia
TV and online company focsed on young English-speaking Latinos,
for support of its Crash the Parties initiative
with Voto Latino to tap two young Latinos to cover the two
presidential nominating conventions in late summer.
& Otus, San Francisco/Visible Technologies, online
brand monitoring and management services, as AOR for PR.
Singapore/McDonalds, for PR following a multi-agency
pitch. GH is the fast food companys longtime PR firm
in the U.S. McDonalds has more than 100 restaurants
on the island, as well as an Internet ordering/delivery
Edition, May 7, 2008, Page 6
WEEK NY LOOKS FOR PARTNERS
first Internet Week New York, which is designed to celebrate
the citys online community, is looking for companies
to participate in the festivities.
Alley Reporter founder & CEO Gary Sharma says IWNY
is open to all and anyone can throw events.
He envisions something like Fashion Week, but
with the spotlight on the Internet/high-tech/new media worlds.
official media partner for IWNW, SAR hopes to have 100 events
for the celebration that is slated to run June 3-10. SAR
is official media partner of IWNY with New
York Magazine and NBC.
first e-week is being organized by International Academy
of Digital Arts & Sciences and the Mayors Office
of Film, Theatre and Broadcasting.
is free. Comedy Central, Atom Films, PaidContent.org,
Museum of the Moving Image, Hollywood Reporter, Nokia
and The Onion are among those slated to participate
executive council includes John Wren (Omnicom CEO), Bob
Pittman (founder of MTV), Red Burns (chair of New York Universitys
Tisch School of the Arts interactive telecommunications
unit) and John Battelle (Federated Media founder).
information is available at internetweekny.com.
Michael Kaminer PR is promoting the event.
New York Software Industry Alliance says more than 800K
people have high-tech oriented jobs in the area.
FILE TRANSFER SERVICE LAUNCHES
Applied Answers has developed
a managed file service that allows users to exchange media
files up to two gigabytes in size through an encrypted transfer
on the web.
Called FileGenius, the
service is being marketed as a safe and accessible way to
exchange files like photos or videos for projects like periodicals
being traferred to a printer. No software other than a Java-enabled
web browser with an Internet connection is required.
Cost is $150/monthly for
a five gigabyte option, or $185/month for a 10-gig service.
IR SERVICE LINKS EXECS, INVESTORS
has created a platform to hold live, virtual meetings with
investors and public company executives.
SPO Medical and
Vuance Ltd. are users of the service.
Jerry Cahn, president
of the company, says the service is a solution to the challenges
of scheduling quality time meetings with potential
investors without spending a lot of money and time traveling.
He sees the service as a complementary part of a companys
IR program in addition to face-to-face meetings, not a replacement.
and select the executive whose meeting they would like to
attend. Users are given a web address for the presentation
and a phone number to dial in to listen and speak with the
EXITS KEYCORP FOR MYLAN
Monroe, chief communications officer and executive VP of
public affairs for KeyCorp., has left after nine years for
a top post at pharmaceutical maker Mylan.
takes the title of senior VP global public affairs,
handling a variety of internal and external PR tasks for
the Pittsburgh-based No. 3 generic pharmaceutical maker.
Haefling, Key's chief marketing officer, has been named
chief marketing and communications officer and now oversees
internal communications, corporate relations, and corporate
and line-of-business media relations functions.
has drawn unwanted coverage in recent weeks as its COO,
the daughter of West Virginias governor, was found
to have improperly received an executive MBA from West Virginia
a member of PR Seminar, joined financial services company
KeyCorp in 1999 after 16 years at Cigna Corp., where he
was VP of corporate relations for the employee benefits
company and headed its 50-person communications unit.
was previously VP of corporate comms. and earlier held posts
at Ingersoll-Rand and AT&T Long Lines.
Corso has left Cohn & Wolfe to become senior
VP of healthcare at Lippe Taylor, New York. James
Gregson, an A/S in Hill & Knowltons digital
practice, has joined as interactive media manager.
Burton, assistant brand manager of children nutritionals
at Bayer Consumer Care, to Big Arrow Group, New York, as
an A/S. She was formerly director of corporate comms. at
the American Arbitration Assn.
Corredor, A/E for Goodman Media Intl, to Sharp
Communications, New York, as a senior A/E. Alison
Nakamura, formerly of Veeder + Perman PR, also joins
as a senior A/E.
Becker, a veteran sales executive, to Coventures
Inc., Boston, as an A/E focused on event services.
Cloft, associate director of comms., marketing and
business development, Nucryst Pharmaceuticals, to LaLoie
Group, Salem, Mass., as a VP.
Mills, assistant VP for financial services and technology,
to the Consumer Bankers Assn., Arlington, Va., as director
of comms. and media relations. She headed the American Bankers
Assn. account at FD Dittus.
Kalb, formerly of Porter Novelli and Burson-Marsteller
most recently with R&R Partners, to SellingSource, Las
Vegas, as director of comms. overseeing corporate PR, IR,
comms. and other marketing outreach.
Dill to A/E, Gable PR, San Diego. Erin
Kirkpatrick has joined the firm as an A/C.
Edition, May 7, 2008, Page 7
O'DWYER'S RANKING OF HEALTHCARE
here for ranking of Healthcare PR Firms
JUMPS, NEW FIRMS ON HEALTH LIST
practices of a number of PR firms rose sharply in 2007 as
17 firms joined the ODwyer rankings in this category.
dropped out for a new total of 89 healthcare practices being
gained 15.8% to $106.9M, which is more than double the fees
of the No. 2 firm in healthcare, Ruder Finn.
big gainers were WeissComm Partners, San Francisco, a newcomer
to the list, growing 77% to $13M; Healthstar, gaining 35.4%
to $8.9M; Schwartz Communications, up 27.6% to $10.7M; Capstrat,
growing 113% to $5.2M; French/West/Vaughan, up 32.5% to
$3.2M; Coyne PR, up 47% to $2.16M, and Qorvis Communications,
up 110% to $1.57M.
Headed by Jim Weiss
WeissComm, which has offices
in San Francisco, Chicago and New York, was founded in 2000
by Jim Weiss, formerly with Genentech, Hill & Knowlton,
Ketchum, the GTHF division of Grey Advertising, and Heartport,
specialist in minimally invasive cardiac surgery.
Clients include Bayer,
Genentech, Medtronic, Merck, OTN/McKesson and Pfizer.
Weiss is a magna cum laude
graduate of Syracuse Universitys Newhouse School of
Wagged Drop Out
Among those dropping out
was Dorland PR, Philadelphia, which billed $11.1M in 2006
and which was purchased by Huntsworth in March 2007. Initial
payment was $20.6M in cash with a possible payout of $30M
more based on profits. Profit before taxes was $3.52M in
2006. Gross assets were $11M.
Huntsworth, headed by
Peter Gummer, who founded Shandwick, merged with the Incepta
Group in 2005 and reported revenues of 152M pounds for 2007
(70 offices in 31 countries).
Waggener Edstrom, No.
18 in 2006 with $2.7M in healthcare fees, did not break
out fees in categories or cities for 2007.
Other new firms in the
healthcare ranking included Kwittken & Co., Corinth
Group, LaVoie Strategic Communications, Borshoff Johnson
Matthews, Bob Gold & Assocs., Cushman & Katz, Jones
PA, RL PR & Marketing, Peritus PR, New West, Godwin
Adv., Roman/Peshoff, Sawchuck, Brown Assocs., and IW Group.
Complete rankings of 2007
revenue data in 12 categories is available online at odwyerpr.com.
Edition, May 7, 2008,
on the slanted and biased press coverage of the presidential
races that we see,
the public is certainly entitled to its view that many media
cant or wont shoot straight on certain topics.
New York Times, for instance, is head-over-heels
in favor of Barack Obama, saying the incendiary remarks
of his mentor, The Rev. Jeremiah Wright, are merely the
ravings of a slightly wacky uncle seeking the
limelight, and are therefore to be ignored.
see an anti-Hillary Clinton angle in many of its stories.
Since Obama is ahead in delegate count, that is what the
NYT thinks is important. The Clinton side, meanwhile, thinks
its ahead in the popular vote, noting that some delegates
were chosen by caucuses rather than general voting and that
the popular vote should also include Florida and Michigan.
shows favoritism toward Obama while Fox is often heavy on
coverage that favors Clinton...Burson-Marsteller
is up to its ears in the race
even though its CEO Mark Penn has been ousted as Clintons
campaign architect. We rarely hear out-of-school
stories of PR firm CEOs since security in the business world
is pretty tight. But the political world is loaded with
snitches and reporters to listen to them. They are having
a field day with Penn. The May 7 New Republic, for
instance, describes him in the most negative termsrenowned
for his lack of interpersonal skills...a disaster
at managing his own image, and someone who is guilty
of sharp elbows, turf invasions and control-freak
tendencies. Most of the campaigns top
advisers have been rooting hard for his downfall for some
time, says the article by Michelle Cottle. PR firm
presidents, according to most of our experience, have been
the most cordial of people.
Street is getting its PR ears pinned back because of the
junk mortgage scandal that could or is leading to
a recession and much of the blame is being put on the regulatorsthe
SEC and the credit-rating services (Moodys, Standard
& Poors and Fitch).
The rating services are
paid by the very firms they are supposed to be policing,
a conflict of interest said former SEC chairman
Arthur Levitt (NYT Magazine article April 27 headlined Triple-A
and two other SEC chairs (William Donaldson and David
Ruder) authored an op-ed in the April 29 NYT headlined Muzzling
the Watchdog. They are alarmed not only at the SECs
failure in the current crisis but a proposal by the Treasury
Dept. to turn the SEC from a market referee into an
industry coacha regulator that is heavy on forgiveness
and light on punishment.
The SEC lacks the money,
manpower and tools to do its job, wrote the three
critics are needed by all industries and governments
to help expose and root out abuses. It is the industries
themselves that suffer when they abuse their powers.
Its estimated that
at least half of the 14,000 employees of Bear Stearns, a
prime culprit in the junk mortgage mess, will get pink slips
as a result of its takeover by JPMorgan Chase. BS, as a
sidelight, was known for its ruthless, take-no-prisoners
attitude towards those it dealt with. Its demise was said
to have evoked few tears on Wall Street.
while we can only exercise moral suasion with the PR Society,
we will continue to expose any abuses of power we see and
urge better courses of action.
The latest abuse is the
appointment of Ketchum and Echo Research to do major
research into member satisfaction. Supposedly, there was
a formal RFP process but we saw no ads to this
effect nor was the RFP publicized in any ODwyer medium.
This is not a criticism
of Ketchum or Echo but we do think the questions handed
to both will be deficient. We doubt members will be asked
to chose between a printed directory of members and the
That is the main issue
facing PRS because the printed directory was its main tangible
product and it was discontinued without consultation with
the general membership.
A recent poll on odwyerpr.com,
asking for votes by PRS members, was 6-1 in favor of bringing
back the directory and ditching the conference. We cant
guarantee that non-members also voted but thats about
what we have found in random conversations with members
over the past two years.
They are outraged at the
loss of the directory but feel helpless against the powers
of the staff and national board...PRS
is also abusing its power in refusing to accept, without
giving a reason, membership applications by this
writer and/or the PR director of the ODwyer Co...The
meaning of the web, according to an article on the plight
of newspapers in the March 31 New Yorker,
is that readers, rather than editors alone, help set the
agenda. Readers form a community on a website
such as HuffingtonPost.com
where they can chime in on topics.
What the PRS website needs
is a bulletin board where members and even non-members can
post opinions and suggest topics to be covered. odwyerpr.com,
which has a commentary box at the end of each article, will
debut an unedited (except for offensive language) bulletin
board in the near future...the
New Yorker article, by Eric Alterman, fears a chaotic
new world of web news that has lots of community
chit-chat but a decidedly diminished level of first-rate
journalism since so many reporters are losing their
Reporting is especially
needed in certain countries abroad, he writes, to keep tabs
on various forms of oppression and injustice which flourish
in the dark (quoting from a line in the Tom
Stoppard 1978 play Night and Day, which is about