The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, May 21, 2008, Page 1
GUIDES FCC DTV PUSH
is handling the Federal Communications Commissions
national consumer outreach ahead of a mandatory transition
to digital TV broadcasting by February 2009.
Omnicom unit has a $1.5M pact to handle media relations,
PSA development, website work and other outreach.
FCC is responsible for promoting the transition as outlined
under the Digital Television Transition and Public Safety
Act of 2005.
noted in a document outlining its campaign that the sheer
number of people who must be made aware of the DTV transition
in a short amount of time poses a significant communications
Government of Colombia has awarded The Fratelli Group a
$25K a-month contract to promote a free trade agreement
with the U.S. The final contract has not yet been sealed,
Eric Thomas, principal at TFG, told ODwyers.
It is still in Bogota.
business was at Burson-Marsteller until last month when
CEO Mark Penn said he was wrong to meet Colombias
Ambassador, while advising Clintons campaign, which
opposes any more trade pacts.
in dismissing B-M, said Penn showed a lack of respect
to Colombians when he said he made an error
in judgment in meeting with officials from the South
has done intl affairs/trade work for Japan, U.S.-South
Africa Business Council, US-ASEAN Business Council, ans
American Business Coalition for Doha. It was founded by
Francis OBrien, the former chief comms. strategist
SOCIETY SEEKS VP-PR
Troy, who joined PR Society as VP-PR in May 2004, has left
PRS. The group on May 16 posted a job in on its Job Board
for a VP-PR of the Society under the headline, PR
for PR! (exclamation point by PRS).
is seeking someone who is APR with 15 years of experience.
was not a member of PRS when she joined the staff and told
the Bergen Record that she was "flabbergasted"
that PRS even existed. Joe DeRupo, hired last fall as No.
2 PR person at PRS, was also not a member of the Society.
He was at the National Coffee Assn.
25-year PR background included VP, marketing and PR, N.Y.
Board of Trade; VP, mktg./comms., Coffee, Sugar & Cocoa
Exchange, and stints at Ruder Finn, Edelman and Rubenstein
BEATS EIGHT FOR HMO PR PACT
Rogers Group will tout the rights and responsibilities
of HMO consumers in California under a new $925K PR and
Los Angeles-based firm has picked up an 18-month contract
with the Office of the Patient Advocate, Californias
independently run state agency for HMO information.
which beat eight firms in a RFP process this month, is charged
with developing and running a campaign to highlight the
Office of the Patient Advocates programs for HMO enrollees.
firms submitting proposals for the account included Ad Ease,
Fraser Communications, GMMB, Hill and Knowlton, Lumetra,
Perry Communications, Wide Angle Communications and Ogilvy
contract runs from June 1 through the end of next year.
TAKES CHARGE OF MS&L/MIDWEST
Curran, who handled the PR unit of Cramer-Krasselt, is joining
Manning Selvage & Lee in Chicago on May 27.
managing director of the midwest region, Curran also is
in charge of the Detroit office and the influencer
marketing unit in Ann Arbor.
assumes the duties of Nancy Brennan, who moves to the senior
VP/director of operations post.
a 22-year communications veteran, spent a decade at Walt
Disney Co. before joining CKPR. He worked to develop marketing
synergies between Walt Disney TV and Walt Disney Sports,
and served as brand manager for Walt Disney Studios.
he was with Fleishman-Hillard in Los Angeles, counseling
HBO, McDonalds, Briggs & Stratton and GlaxoSmithKline.
HUNTER COMMITTEE RAPS COACH
The Academic Freedom
committee of the faculty of Hunter College has found numerous
violations of academic freedom in a PR course featuring
products of Coach, Inc., that was offered in the spring
The company had
donated $10,000 to the class for creation of a website and
purchase of items such as T-shirts, key chains and food
for a reception at which students were urged to avoid counterfeit
Lew Frankfort, a
Hunter alumnus and CEO of Coach, had also donated $1 million
to the college.
He received an honorary
Doctorate of Humane Letters last year.
(Continued on page
Edition, May 21, 2008, Page 2
SEVERS LIBYA LOBBY TIE
International Strategies, which registered May 6 as lobbyist
for the U.S.-Libya Business Assn, a non-profit organization
that wants to bolster American commercial relations with
Col. Qaddafis regime, terminated that tie six days
Goldwyn, executive director of USLBA, told ODwyers
via email that his firm runs the association and he registered
out of an abundance of caution.
noted that lobbying work was less than 20 percent
of our time for the USLBA.
lobbying was connected to Section 1083, which
allows victims of terror to claim assets of foreign states.
says the associations board has agreed that
they do not need my firm to do any substantial amount of
lobbying going forward.
describes GIS as an advisory firm, but not a lobbying
firm or a PR firm. The USLBA mostly does policy
conferences and education. He continues as its executive
director and is working on a trade mission.
says since he could not take back the registration,
he formally filed a termination report.
served as Assistant Secretary of Energy for International
Affairs and National Security Deputy to former U.N. Ambassador
Bill Richardson. Goldwyn worked in the State Dept.s
political affairs unit under both Presidents Bush I and
Occidental Petroleum, Hess, ConocoPhillips and Marathon
Oil are founding members of the USLBA.
Communications is working with Finmeccanica, the Italian
aerospace giant, which announced May 12 a $5.2B bid for
DRS Technologies, a leading Pentagon contractor, according
to Michael Petruzzello, CEO of the Washington-based independent
Press says Finmeccanicas offer for DRS, maker of sensors,
flight recorders and thermal imaging systems for military
helicopters and ships, is the biggest bid yet for
a slice of the growing U.S. market.
CEO Pier Francesco Guarguaglini says the DRS move supports
his companys tradition of investing in the U.S.
and supporting the American war-fighter with superior technology
led by Don Goldberg, a former Special Assistant to President
Clinton, is working federal regulatory issues for its Italian
the deal, DRS is to maintain current management under CEO
Mark Newman and retain headquarters in Parsippany, N.J.
will propose to the Defense Security Service that DRS operate
under a Special Security Agreement with its own board of
directors composed of mostly U.S. citizens holding security
clearances and a government security committee.
employs more than 10,000 workers and generates nearly $3B
in annual revenues.
has 2,100 people in North America and facilities in Pennsylvania,
New York, Texas, California and the Carolinas.
CAMP CUTS SHIRLEY
Shirley, a top conservative PR pro, has cut ties with the
McCain campaign due to his role as consultant to Stop
Her Now, an independent 527 group opposed
to Democratic candidates. He had a role in McCains
Virginia Leadership Team.
firm, Shirley & Bannister Assocs., received $22K from
McCains campaign in February and March for outreach
to conservative groups. SHN paid the firm more than $155K
in `07 for PR work.
exit from the McCain camp follows an inquiry to it from
Politico.com about his dual role.
Rogers, a McCain campaign staffer, told Politico that if
a person is involved with a 527 he cannot have a named
role on McCains team. A 527 group is not supposed
to coordinate activities with presidential campaigns.
has outlined that position in a new policy, saying No
person with a McCain Campaign title or position may participate
in a 527 or other independent entity that makes public communications
that support or oppose any Presidential candidate.
calls SHR a lighthearted effort. Its goal is to rescue
the world from the radical ideas of Hillary Clinton
via news, cartoons and jokes.
WORKS TO THWART WIND PROJECT
BKSH & Assocs. is working to block construction of Americas
first offshore wind energy project that would be located
off the coast of Cape Cod on behalf of the Alliance to Protect
Nantucket Sound, a local citizens group.
Alliance calls the project, which will feature 130 turbines
taller than the Statue of Liberty in an area the size of
Manhattan, an eyesore that will hurt property values, tourism
and the fishing business. It wants permanent federally protected
status of Nantucket Sound. Sen. Ted Kennedy has been a leading
opponent to the Cape Wind Energy project. Its turbines would
be visible from the six-acre Kennedy compound in Hyannis.
Wind argues that the $1B project is a no-brainer as the
cost of a barrel of oil shatters the $120 mark. The venture
is pegged as clean-tech power that will reduce pollution
by replacing the need to burn 113M barrels of oil. CW, if
constructed, will supply up to 75 percent of the regions
has a five-member team working for the Alliance including
CEO Scott Pastrick and chairman M.B. Oglesby.
U.S. Interior Dept.s Mineral Management Service is
preparing an environmental impact statement on Cape Wind.
SHIFTS TO HEALTHSTAR
Soffer, who ran the health practice at Publicis Consultants,
is now at HealthSTAR PR. She is executive VP.
has 14 years of experience including stints at Porter Novelli
and Manning Selvage & Lee. Her career began at Makovsky
counts Bayer Consumer Care, Solvay, Forest Laboratories,
Sepracor and Lundbeck on its client list.
Edition, May 21, 2008, Page 3
has officially notched the acquisition of Newsday
in a $650M deal worked out with Sam Zells Tribune
Dolan, CEO of the Bethpage-based cable TV operator, says
it is both an honor and privilege to return Newsday
back to Long Island-based ownership after 40 years.
He is a big fan of Newsdays strong editorial
voice and reputation for quality.
acquisition also includes amNew York, the 335K-circulation
free paper, Star Community Publishing group of weekly shoppers
and Island Publications mix of lifestyle magazines.
president Jim Dolan noted that both Newsday, which reaches
1.5M Long Islanders each week, and Cablevision are in the
content, customer relationship and advertising businesses.
He envisions offering Cablevision customers deals for Newsday
subs, and marketing Cablevisions live sports and entertainment
programming via ads in amNew York.
Corp. CEO Rupert Murdoch was thought to have a handshake
deal with Zell, while Mort Zuckerman, owner of the New
York Daily News, believed regulatory hurdles facing
a Murdoch deal would give him an edge for the paper.
Street has been scratching its head over Cablevisions
bid for Newsday.
serves more than three million customers. The company also
owns Madison Square Garden, New York Knicks, New York Rangers
and operates Radio City Music Hall and the Beacon Theatre.
will retain a three percent stake in Newsday following completion
of the transaction.
LAMA STEPS DOWN AT TRIB
de Lama, managing editor at the Chicago Tribune,
is leaving the paper after a 30-year run.
Gratteau, deputy managing editor for news, will take over.
Lama began at the Trib as a summer intern and served as
metro reporter, foreign correspondent and several editor
posts. Hell step down on May 23.
joined the paper from the Chicago Sun-Times with
the late columnist Mike Royko in 1984. She has been a reporter,
columnist and editor.
RESIGNS POST AT AM
editrix Bonnie Fuller has resigned her executive VP and
chief editorial director posts at American Media, to become
editor-at-large of AMs Star magazine and a
consultant to the publishing company.
is working on an unspecified media-related venture, according
to news reports. Her three-year-contract with AM was set
to expire early next year.
am proud of the significant achievements of American Media's
celebrity and fitness brands over the past five years, and
I am now ready for a new adventure, she said in a
helming Star, she built Us Weekly for Wenner Media
and edited Glamour and Cosmopolitan.
and Company announced the departure for AM.
NAMED EIC AT WORTH
and magazine editor Richard Bradley, recently executive
editor of the Harvard-centric magazine 02138, has
been named editor-in-chief of Worth.
financial and lifestyle magazine for wealthy individuals
was recently acquired by Sandow Media.
who edited a special issue of Worth in 2001, was formerly
executive editor at Regardies and George.
He has written several books on topics like John F. Kennedy
Jr. and the Yankees-Red Sox Playoff of 1978.
Media has acquired 02138, the lifestyle magazine
for Harvard University graduates, from Atlantic Media and
the mags founders Daniel Loss and Bom Kim.
Tom Allon said 01238 will serve as the foundation for its
Ivy League Media, which will target alum from Yale, Princeton,
Dartmouth, Cornell, Columbia, Brown and University of Pennsylvania
with magazines, websites and social networks.
has a readership of more than 100K. It will increase from
a quarterly to a six times a year schedule beginning next
Kaminer PR does PR for MM.
TAKES CHAIR AT LATINA MEDIA
Lewis, founder of Essence Communications, has been named
chairman of Latina Media Ventures, the integrated media
company that targets Hispanics. He co-founded Latina
Magazine in `96 with Christy Haubegger.
had been vice chairman of LMV, which is owned by Solera
Capital, a private equity firm in New York.
publishes Essence, the leading lifestyle magazine
aimed at African-American women.
TO EDIT THE FORWARD
Eisner, former editorial page editor of the Philadelphia
Inquirer, is taking the editor post at The Forward,
a Jewish newsweekly.
is taking the post of J.J. Goldberg, who left a year ago.
worked at the Inky from `80 to `05. The Forward, which began
as a Yiddish paper more than 100 years ago, began an English
version in `90.
MEDIAS DEAL COLLAPSES
Medias plan to go private under a deal engineered
by CEO Lew Dickey and Merrill Lynch Global Private Equity
has fallen apart because of the credit crunch. The group
is to pay the nations No. 2 radio group a $15M termination
says his investor group is studying other strategic alternatives.
business is fundamentally sound and the company
plans to explore a possible stock repurchase plan in the
very near term.
CM lost $4.2M on $79M first-quarter revenues. It owns 339
stations in 65 markets.
news continued on next page)
Edition, May 21, 2008, Page 4
MAKES BIG INTERNET PLAY
Corp. has moved to acquire Internet media company CNET Networks
for $1.8 billion adding a huge online audience from CNETs
stable of entertainment and tech news sites.
based in San Francisco, claims to be the 10th most popular
network on the Net with 54 million unique visitors,
a large potential advertising market for CBS. Its properties
focus on entertainment and news and include CNET
Revenues for 2007 were $406M and CBS noted its large international
footprint, especially in China.
board unanimously approved the deal and has recommended
approval of the $11.50-per-share offer (a 45 percent premium)
Moonves, president and CEO of CBS, said in a statement:
There are very few opportunities to acquire a profitable,
growing, well-managed Internet company like CNET Networks.
Internet operations include CBSNews.com,
among other sites.
deal is expected to be completed in the third quarter.
is working with financial communications firm The Blueshirt
Group on the deal.
SELLS CHUNK OF PRIME TIME
struggling CW network, which is a partnership between Time-Warner
and CBS, is selling a block of prime-time programming to
Media Rights Capital, the independent movie and TV studio.
will own a three-hour block of Sunday time beginning in
the fall. It will create shows and sell ads. That revenue
will be split with CW.
says its programming will be geared to an older viewing
audience. CW focuses on the 18-to-34 old market. WPP Group
is an investor in MRC.
GUIDE PUT ON AUCTION BLOCK
Solutions Corp., which completed the nearly $3B acquisition
of Gemstar-TV Guide early this month, wants to sell the
venerable printed TV Guide.
company is retaining TVGuide.com,
which offers celebrity news and a search engine. It also
wants to unload the TV Guide cable channel and its sister
TVG horse racing station.
Guide has a circulation of more than 3.2M and is now profitable
after a string of 15 quarterly losses.It recently named
Debra Birnbaum editor-in-chief and Craig Tomashoff executive
Guide once had a circulation of more than 17M. Its decline
is due to online listings and on-demand programming.
LAUNCHES SPANISH MAG
Disney Co. eyes a July launch of its first Spanish language
magazine, Disney En Familia.
magazine will be sent to 350K families with children from
ages four to 12.
will revolve around family activities, cultural and celebrity
features. There will be a Disney section to promote its
movies, products and theme parks.
publishes Family Fun and Wondertime.
investor Carl Icahn charges Yahoo management acted irrationally
and was irresponsible to reject a $33 a-share
takeover bid from Microsoft, according to a letter to Yahoo
chairman Roy Bostock.
claims a number of shareholders asked him to mount a proxy
fight to oust Yahoos board and then negotiate a takeover
deal with Microsoft. He has formed a 10-member dissident
board to launch that effort.
investor believes such a combination would form a
dynamic company and a force strong enough to
compete with Google on the Internet.
feels it was unconscionable that Yahoos
board did not allow shareholders to vote for the Microsoft
offer, one that represents a 72 percent premium over the
$19.18 price that Yahoo stock was trading for right before
believes the Microsoft money is superior alternatives
to Yahoos prospects on a standalone basis.
allies include former Viacom CEO Frank Biondi, Dallas Mavericks
owner Mark Cuban, former Grey Global chief Ed Meyer and
venture capitalist Adam Dell, brother of Dell Computer CEO
annual meeting is slated for July 3. Icahn announced his
challenge May 15, the deadline for shareholders to submit
nominations for board duty.
replied that Icahn has a significant misunderstanding
of the facts about the Microsoft proposal and the diligence
with which our board evaluated and responded to that proposal.
He believes a fair-minded review of the factual record
shows that Yahoos current board is the most qualified
group to maximize value of all shareholders.
said it is not in the best interests of stockholders to
allow Icahns hand-picked nominees to take
control of the company, especially since the group wants
to force a sale to Microsoft, a formerly interested
buyer who has publicly stated that they have moved on.
News, which was founded in 1922 as Science News-Letter,
has shifted from a weekly to biweekly schedule and is increasing
page count from 16 to 40 pages.
magazine of the Society for Science & the Public is
adding new features and upgrading its website.
reaches 117K print subscribers and attracts 45K visitors
each day to its website.
MAKES RUN AT NATIONAL GEO
BBC plans to take a run at National Geographic with
the launch of a 100-page glossy BBC Knowledge Magazine
slated for August.
magazine will be a mix of articles gleaned from BBC Wildlife
Magazine, BBC History and Focus, a popular
will be priced on newsstands at $5.99. The initial print
run of the six times a year pub is 85K.
Edition, May 21, 2008,
OF PR FIRMS
ACQUIRES SOCIAL MEDIA FIRM
Communication Group, the Canadian communications conglomerate
that owns PainePR, has acquired a majority stake in social
media and word-of-mouth marketing firm Rocket XL, based
in Los Angeles.
describes its staff as a combination of former marketing
executives and video game developers. The firm has worked
with Sony Playstation, KBO and Activision. Cossette said
Rocket will compliment its New York operations as well as
the work of PainePR.
EYES STAR BIZ
International, a travel and hospitality PR and marcom firm
based in Fort Lauderdale, Fla., has set up an entertainment
practice with two new staffers at the helm and a third joining
in an account service role.
Cockrell, who joins as VP of entertainment markets, and
Kurt Sievert, a new creative director for the sector, head
the new unit after both serving at McCann-Erickson Worldwide.
Amanda Graham has signed on as an A/C after a stint at Germanys
SARD IN MICREL BATTLE
and Company and Sard Verbinnen & Co. are counseling
opposite sides in a proxy fight for seats on the board of
semiconductor maker Micrel Inc.
and Innisfree M&A Incorporated are working with Obrem
Capital Mgmt., which owns a 15 percent stake in Micrel and
has nominated a full slate of directors to shake up Micrels
Micrel management missing its targets by a country mile,
why doesnt the board hold management accountable,
Obrem said in a letter to shareholders publicized by Kekst
meanwhile, has hired Sard Verbinnen and MacKenzie Partners
as the company sent its own letter to shareholders ahead
of a May 20 special meeting saying Obrem wants to take over
and force an immediate sale of the San Jose-based company.
DIES AT 87
Hollywood publicist Warren Cowan died May 14 at Cedars Sinai
Medical Center in Los Angeles, three months after he was
diagnosed with cancer. He was 87. In a more than 60-year
career, Cowan represented A-listers such as Frank Sinatra,
Clint Eastwood, Judy Garland, Lucille Ball, John Wayne and
teamed with Henry Rogers in 1950 to form Rogers & Cowan,
which was acquired by Shandwick in 1988. Rogers died in
1995. Cowan had been running Warren Cowan Assocs. at the
time of his death.
under the umbrella of Larry Webers W2 Group, are handling
social media and PR for Burma: It Cant Wait,
a 30-day campaign by the Human Rights Action Center and
U.S. Campaign for Burma. The push aims to attract one million
people to urge that countrys oppressive regime to
release pro-democracy advocate Aung San Suu Kyi. The work
was launched prior to the devastating cyclone that has increased
scrutiny of the countrys ruling junta.
Associates, New York/N.Y. Junior Tennis League; Mastermind
Development; Stamford Police Assn., and Local 1197 of the
Intl Assn. of Fire Fighters (Edison, N.J.).
& Collins, New York/A-Max Holdings Ltd., Hong
Kong-based gaming and entertainment company, for IR and
financial comms. alongside HK-based Strategic Financial
Collins & Co., Buffalo, N.Y./Catholic Health
System, for marketing communications services. TC handled
an integrated PR and ad campaign, dubbed We Believe,
for CHS over the last year to respond to a state commissions
call to close local hospitals in the Empire State.
Communications, Voorhees, N.J./Pinot, Philadelphia
wine accessories superstore, as AOR for PR for the store,
its products and events.
Corporate Relations, Westport, Conn./
Open Link Financial, trading, risk management and portfolio
management software, for comms. as the company pursues its
PR, Boston/Stonyfield Farm, organic yogurt marketer,
for a series of online campaigns for its YoBaby, YoMommy
and Oikos brands. 360 won the business following a competitive
Cary, N.C./The Brody Medical Scholars Program at East Carolina
University, as AOR for PR.
Communications Group, Atlanta/
RTEV, electric vehicle maker, for consumer PR. The firms
green, consumer and tech practices service the account,
which initially focuses on the launch of two product lines,
Ruff & Tuff, a recreational vehicle line, and Wheego,
a line of electric scooters and bikes.
PR, Troy, Mich./RDA Group, market research and consulting
firm, as AOR for PR. The work includes PR planning, counsel
and media relations.
Marketing, Cleveland/Maui Sands Resort, indoor waterpark
opening in late May, for media relations, promotions, advertising
and marketing; Credit Union Business Solutions and CBS Certified
Public Accountants, for media relations, marketing and graphic
design for their Partnership for Success program; The Bagsmith,
needlecraft supplier, for media relations, grassroots marketing
and collateral design; Child Impressions, fingerprinting
services, ID packets and DNA collection, for PR, collateral,
and strategic marketing counsel, and HC Smith, recruitment
services, for PR, branding, identity work, and web development.
Finn, San Francisco/The Good Earth Company, organic
coffee, for launch of its Good Earth Coffee brand. SVP Lisa
Novak heads the national account. The campaign is slated
to kickoff in the fall.
PR, Los Angeles/The MLS, real estate listing service,
as AOR for the L.A. area.
PR Marketing Group, Los Angeles/drop.io, media sharing
platform, for media relations and executive positioning.
Edition, May 21, 2008, Page 6
HEADS BU COMM. COLLEGE
Fiedler, most recently a teacher at Harvard College and
formerly executive editor of the Miami Herald, where
he won a Pulitzer Prize in 1991, will succeed Tobe Berkovitz
June 1 as dean of the College of Communication of Boston
appointment is unusual for a university because he does
not hold a Ph.D. The PR faculty includes seven full-time
faculty, three of whom have Ph.Ds.
a 1971 graduate of the College of Communication, won his
Pulitzer for investigative work that was part of a Herald
series on a religious cult.
entire Herald staff also won a Pulitzer in 1993 for coverage
of Hurricane Andrew.
was picked from a field of 75 applicants for the BU post.
The college has 2,350 students and 168 faculty.
chaired a 2007 external review committee that considered
whether the journalism dept. should break away from the
college's film and TV, and mass communication, advertising
and PR depts.
committee rejected the proposal that the journalism dept.
strong belief," he said, "was that there are many
more strengths and synergies that will arise from the college
remaining as it is than could possibly flow from having
journalism as a separate school."
recently has been Visiting Murrow Lecturer and Goldsmith
Fellow at Harvard University's Shorenstein Center on the
Press, Politics and Public Policy.
is co-director of a project, sponsored by the Carnegie Corp.
and the Knight Foundation, exploring the future of journalism
education, which will be conducted next month.
Lisa Golden, executive director, Georgia chapter of the
Institute of Real Estate Mangement, has joined the PR
director of the professional interest sections. Ricky DeGenaro
had held the post several years until 2006. ...PR
Societys Georgia chapter
has awarded Stephanie Stinn its Chapter Champion honor.
Stinn, a senior communications specialist with Kaiser Permanente,
was recognized for her longstanding volunteer work for the
chapter. She is chair of the groups healthcare special
interest group and coordinates volunteers for the chapters
annual pro bono event. Georgia is the second largest chapter
in PRS. ...Sami
principals for Arketi Group, Atlanta, have joined the Technology
Executive Roundtable board of directors, a group of 100
Atlanta-area technology executives. ...Communication
World, the magazine of the International Association
of Business Communicators, recently won a Maggie Award from
the Western Publications Assn. for its Tech Talk
column by Angelo Fernando. The column, which has run since
2004, was named the best regularly featured department/section/column
in a trade magazine at the awards, now in their 57th year.
Dyer, founder/CEO of NewMediAwake and former new
media specialist for Marketwire, to CarryOn Communication,
New York, to head the firms new media practice. Dyer
also serves as managing director of COi, the firms
wholly-owned interactive agency.
Dinolfo, digital project manager at Show & Tell
Productions, to Harrison Leifer DiMarco, Rockville Centre,
N.Y., as director of digital comms. services.
Ghose, 34, senior VP of public affairs for Americas
Health Insurance Plans, to Aetna, Hartford, Conn., as VP
Kimelman, assistant VP at Coyne PR, to Beckerman
PR, Bedminster, N.J., as a VP. She was previously at MWW
Group, Edelman, Rubenstein and Hill & Knowlton.
Holt, director of sport services for the Northeast
Conference of collegiate sports, to Utopia Communications,
Red Bank, N.J. She was forrnerly with the New York Jets
and Bender/Helper Impact.
Ward, senior information architect, Avenue A | Razorfish,
to Neiman Group, Philadelphia, as associate director of
strategy and insights. Tara
Sollenberger and Jennifer
Fetter have joined as A/Cs.
Metzger, a recent grad, to Devaney & Associates,
Baltimore, as a PR specialist.
Stobb, director of investor relations for TRW Automotive
Holdings, to The Goodyear Tire & Rubber Company, Akron,
Ohio, in that same title. He previously held IR posts at
Visteon Corp. and Ford Motor Co.
Kanary, manager of corporate communications and investor
relations, AEC, has re-joined Associated Estates Realty
Corp., Cleveland, as VP of corporate comms. She was previously
assistant VP, retail communications, for National City Bank.
Cassavechia to VP, Susan Blond Inc., New York. She
joined the firm in May 2007.
Besesparis to senior VP, communications, National
Association of Professional Insurance Agents, Washington,
D.C. He joined the group, known as PIA, in 1995 after a
career in journalism. He was national editor for radio network
and wire service Standard News in D.C., where he was on
the White House press pool. He earlier worked for Tribune.
Richman to director of social media, PAN Communications,
Andover, Mass. He joined the firm in 1999.
Perkins to executive VP, PR, Ypartnership, Orlando,
Fla. She had been SVP and succeeds Rod Caborn, who is retiring
on May 30.
Chaney to executive VP of corporate communications
and advertising, Medical Mutual of Ohio. He also serves
as chief communications officer and joined the company in
Borichevsky to VP, Vollmer PR, Dallas. She joined
in 2002 as an A/E and has handled Travelocity, Smart Circle
Intl and Expedited Travel.
Edition, May 21, 2008, Page 7
COMMITTEE RAPS COACH (contd)
34-page Professor/Faculty Advisor Project Kit
created by Paul Werth Assocs., Columbus, was given to Asst.
Prof. Tim Portlock who told the Clarion monthly newspaper
of the Hunter faculty that Werth staffers ordered him not
to vary from it.
also said he asked not to be assigned the class because
his specialty was fine arts and studio visualization and
he had no background in PR.
prepared the kit for use by Coach and other members of the
International AntiCounterfeiting Coalition.
Academic Freedom Committee said the materials imposed
a narrow and biased perspective in the classroom and
that students were not provided with materials or
the opportunity to pursue multiple points of view of the
counterfeit product market.
also said Controversy is at the heart of free academic
inquiry and that students were not presented
with a scholarly analysis of the counterfeit market.
Rather, said the report, an extremely narrow perspective
Website Was Created
created a website with a fake student personality with the
name Heidi Cee. She complained her Coach handbag
had been lost and offered a $500 reward for its return.
the Academic Freedom Committee report: The course
made use of Hunter students to advance corporate interests,
and created a false ad campaign that deceived Hunter students
(who were not in class). The nature of the course allowed
for a casual approach to the dignity of students and relied
on deception to achieve some of its aimswhich were,
we emphasize, as much corporate as pedagogical.
Feit, director of PR of Coach, New York, supplied a written
statement to this NL saying Coach felt the Hunter class
would be a great medium to inform younger consumers
about the ills of counterfeiting and how it affects our
statement said students were urged to research the topic
themselves after the basics of intellectual property were
explained to them and both sides of the issue were
class itself, she said, made an informed decision
as to the position they felt that the campaign should take
use child labor, dangerous parts and provide unhygienic
working conditions that lack safety procedures, said the
said the company was pleased with the students
positive response to the course and their enthusiasm for
educating their peers.
made a video for the Hunter intranet detailing their reactions
to the course. All the comments were positive, and
it appeared that the students all got something out of their
participation, said the statement.
declined to discuss the topic further when questions were
put to her by this NL.
APPEAR SCARCE AT PRS
possible candidates for a record 11 board and officer posts
at the PR Society posed nine questions May 13 at hour-long
sessions in the morning and afternoon conducted by nominating
chair Cheryl Procter-Rogers, 2006 president.
was an improvement over similar calls April 8 when only
two questioners showed up.
of the shortage of candidates for national positions, Blake
Lewis of Richardson, Texas, and 49 other members last year
created a task force to attract candidates from the chapter
level on up.
candidates at all filed by the deadline from the Southeast
district last year and only one candidate filed from the
Southwest. The candidate was rejected for unstated reasons
and a special search was made after the deadline for nominations.
of the requirements for national office, more than 95% of
members are ineligible.
rules have been in effect since the 1970s and resulted in
former president Jack Felton saying in 2000 that an inner
elite had taken control of the Society.
accreditation requirement eliminates more than 80% of members
and in addition, a candidate must have headed a district,
chapter, section or national committee or voted in an Assembly.
Presentations, Few Questions
two sessions May 13 started with 35-40 minute presentations
by leaders including Procter-Rogers; chair and CEO Jeff
Julin; chair-elect Mike Cherenson; immediate past chair
Rhoda Weiss, and COO Bill Murray.
again told what board service entails including the number
of required meetings. Cherenson described it as the best
possible professional development and an opportunity
to greatly increase ones circle of contacts. Noting
that he is only 40 years old but is chair-elect, he said
there are lots of opportunity in the Society for young
Asks if Letters Can Be Re-used
Tom Eppes of the Charlotte, N.C., office of Eric Mower and
Assocs., posed the first question at the afternoon session.
said he had asked quite a number of people to
write letters for him when he ran for the 2006 board and
said he now feels a little bit uncomfortable going
back and asking the same people to write letters again.
He wondered if it is possible to use the letters that
were used previously.
urged the use of fresh letters with fresh
dates. The question by Eppes indicates he is seeking
one of the three open officer postschair-elect, treasurer
open are seven district directorships (East Central, Mid-Atlantic,
Midwest, Northeast, Sunshine, Tri-State and Western) and
one at-large board seat.
have shown no interest in removing the APR or other requirements
for national office.
sits on the current nomcom and is able to voice her opinions
while the other 16 directors are not allowed to voice theirs.
Edition, May 21, 2008,
PRS conference calls May 13 for potential candidates
of the worlds largest organization of PR professionals
(page 7) could only be described as a pitiful exercise.
Almost no one showed up for two hour-long sessions.
are 11 board and officer positions open but there is little
interest in them.
least 95% of members are barred from running and few of
the rest would put up with the humiliations that directors
are subjected to, plus costs in time and money, unless theyre
desperate for some way to pad their resumes.
not only have to sign an iron-clad agreement that they will
be silent about PRS for life (even to their constituents)
but they must undergo a full day of indoctrination at h.q.
by PRS staffers.
will be given a bright red line dividing board duties (providing
thought leadership and working on the strategic
plan) from staff duties (basically everything else).
expert will lecture them on how to be a good
director. At the first board meeting this year, the
12 directors not on the executive committee had to sit outside
all morning while the five members of the EC met separately.
A 2006 bylaw says the EC can act as the full board. Finally,
at 1 p.m., the EC met with the 12 but also present were
decisions will be made by the staff. We believe the move
of h.q. downtown was staff driven and so was the ditching
of the printed members directory.
wont get the true cost of staff time on the annual
conference because staffers dont feel like giving
it out. Ditto for posting the full audit on the PRS website
and many other things.
addition to the basic training at h.q., directors
will have to attend four board meetings of two days each
and another two days at the June Leadership Rally and Silver
Anvil evening. They also have to spend 3-4 hours a week
on PRS business and more in busy periods. Meals and local
transportation are not paid for. Adding insult to injury,
the directors will be told they are not to represent their
districts but only national interests.
vapid were the two sessions May 13 that phony questions
had to be asked. What other explanation is there for callers
asking how many board meetings there are, does PRS have
directors liability insurance, and how many letters
should a candidate submit? No candidate would dream of raising
a substantial issue such as whether PRS should explore a
Delaware charter, bring back the printed directory, set
up a midtown New York library, open a PRS web bulletin board,
feel sorry for director Tom Eppes, who apparently is running
for an office. When no one volunteered to ask a question
at the p.m. session, Eppes, after about 15 seconds, asked
if he could submit letters from two years ago. We think
he had just grown nervous at the silence since there were
only two questioners at the April 8 sessions for candidates.
We cant imagine him seriously wanting to recycle old
appears to be in the firm grip of Rhoda Weiss and
Cheryl Procter-Rogers. The latter at one point spoke enthusiastically
of Weiss, saying Weiss was one who I could not do
without, of course. Theres bad blood between
the two and Eppes and the other three directors who tried
at the Jan. 25 board meeting to silence Weiss on the nomcom.
The others were Christopher Veronda, Dennis Gaschen and
Dave Imre. This is an obvious male/female split.
Fiske is a lock for chair-elect. She emphasized her
Cuban-American background in running for the board in 2003
and would be the first Hispanic PRS CEO since Luis Morales
in 1996. Other considerations are that Fiske is youthful
and a woman (PRS having been headed by a man in 2008-2009).
Ageist, sexist and ethnic considerations mar the selection
of PRS officers...Tony
DAngelo of blue chip UTC, although PRS treasurer
and in line to be CEO, was dumped last year simply because
he was too old...Procter-Rogers,
in a move to fill the a.m. session, had Cherenson
talk about 2009. Study the strategic plan, was his answer.
He again said board/officer service has been great professional
development for him and he has made so many new friends.
Murray said staff is nearly 60 and one percent is
being added to assets (only because PRS books a years
dues as cash instead of deferring the income like most other
associations). Murray has a noticeable speech defect which
causes his voice to continuously crack and which is discomforting
to hear. Coupled with his lack of experience in PR, it makes
us wonder how the Debra Miller search committee had the
nerve to name him as president and spokesperson
for PRS. His public appearances have been rare. At a minimum
he should have addressed PRS/NY.
Jeff Julin has yet to speak to any chapter, as far
as we can tell. This would top the record of Weiss and Procter-Rogers
for unavailability to major chapters...Murray
said there are 22,333 members but how many are students
(who can join while still five months from graduation)?
PRS VP-PR job (page one) apparently means Janet Troy
is leaving after nearly four years. Other PR staffers who
left since 1998 were Cedric
George and Steve
Erickson. An APR is being sought this time (Troy
and PR staffer Joe
DeRupo were not even members when hired). One duty
of the new VP-PR will be overseeing Tactics and Strategist
to insure nothing is printed that would annoy the board.
Applicants must be ready to work 8-10 weekends yearly. Troy
was getting at least $150K so we expect lots to show up
for one of the toughest jobs in PR. Applicants should talk
to previous PR staffers or research on odwyerpr.com.