The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, May 28, 2008, Page 1
WINS PENTAGON PACT
Davis International has successfully defended a lucrative PR contract
to handle the America Supports You campaign for the
Department of Defense. Budget for the one-year contract, with
four year-long options, is capped at $3M.
defense spokesman declined to name the other firms that pitched,
but said there were three total proposals. He said the unsuccessful
firms had not yet been debriefed.
the Q&A process, two prospective bidders complained that the
response time between the RFP issuance and the due date for proposals
(March 28 and April 17, respectively) was too aggressive
and favored the incumbent. Wrote one bidder: Im absolutely
flabbergasted that agencies
are being asked to put together
well thought out proposals in a matter of a few weeks.
officials extended the deadline by five days, but countered that
the RFP did not ask for a lot of details, called for pitches on
work not previously performed by SDI, and said the evaluators
had experience in the commercial PR field.
long-running campaign aims to communicate public support of the
military to service members and their families.
SDIs assignments are developing a national media strategy,
partnerships with businesses, celebrities and other entities,
PSAs, internal communications, events, and a robust
web and interactive campaign.
didnt return a call.
APCOS GARVEY TO JPMORGAN CHASE
Jane Garvey, executive VP and
head of APCO Worldwides transportation unit, has joined
JPMorgan Chases infrastructure investment practice.
The bank played an advisory
and financing role in the $12.8 billion lease deal of the Pennsylvania
Turnpikc that was ironed out with Spains Abertis (see pg.
Phil Ryan, who heads JPMorgan
Chases infrastructure practice, sees plenty of opportunities
ahead. [As] federal funding disappears and state and local
fiscal positions weaken, public private partnerships are increasingly
used as a tool for delivering much needed projects, according
to his memo welcoming Garvey to the bank.
Garvey was Federal Aviation
Administration administrator prior to joining APCO. She served
from `97 to `02, and played a key role in restoring air travel
in the wake of the 9/11 attacks.
Earlier, she was director of
Bostons Logan Airport and commissioner of the Massachusetts
Department of Public Works.
SAUDI ARABIAS REP RESIGNS
Tom Loeffler, whose firm received
$3.6M in lobbying fees from Saudi Arabia during the past year,
has resigned as national finance co-chairman of John McCains
The Kingdom turned to the Loeffler
Group in the aftermath of 9/11 to establish and maintain close
working relationships with members of Congress.
Loeffler resigned the McCain
job due to the campaigns new policy of banning lobbyists.
Activist groups such as Campaign
Money Watch praised Loefflers exit and want the same for
Charlie Black, McCains political advisor.
Black stepped down from Burson-Marstellers
BKSH & Assocs. in March to devote his efforts full-time to
BKSH represented the Iraqi National
Congress during the run-up to the invasion of Iraq.
SAM ADAMS CHEERS DEVRIES
DeVries PR has picked up the
Sam Adams brewing account, according to Boston Beer Co. PR manager
DeVries, which is part of Interpublic,
won the account after a competitive pitch. Michelle Sullivan,
PR director of BBC, cited DeVries strong consumer brand
experience as key to the win.
BBC is reeling from a voluntary
product recall of Sam Adams bottles, which covered about 25 percent
of its volume. The cost of drinker rebates, product credits and
fees and incentives resulted in a charge of $8.8M.
The recall put BBC $3.8M into
the red ink column during the first-quarter. That compares to
a $5.8M year earlier profit.
The craft brewer is gearing
up for a major expansion following its $55M deal to acquire Diageo
North Americas brewery in Pennsylvanias Lehigh Valley.
That facility once brewed Schaefer Beer.
COACH COURSE DEBATED; MOTION FAILS
of the Hunter College faculty discussed for 45 minutes May 21
the controversial course sponsored by Coach and the International
AntiCounterfeiting Committee that was conducted in the spring
An attempt to pass a resolution
demanding that all such courses be subject to faculty review failed
by one vote. The vote was 31-30 in favor but this did not represent
a majority of the votes present and the issue will be taken up
again in the fall.
on page 7)
Edition, May 28, 2008, Page 2
BLAMED FOR HIGH FOOD PRICES
food prices and depleted supplies of commodities have mobilized
consumer marketers to pit some of the blame for those woes on
ethanol, the highly subsidized corn-based fuel additive.
Park Group, working for the Grocery Manufacturers Assn., has developed
a controversial six-month push to undercut support for ethanol
as consumers bristle from high prices at the grocery store. That
effort was blasted on May 15 as a smear campaign by
Iowa Republican Sen. Charles Grassley.
the powerful trade group for consumer food, beverage and household
goods companies, issued a request for proposals in early March
for a four-part PR campaign to stymie support for ethanol subsidies
Park working on a $300K, six-month retainer, based on its
$50K a month budget proposal outlined its proposal in a
21-page memorandum released by the senator and first reported
by Roll Call. That document notes two fundamental goals: one,
to obliterate whatever intellectual justification might
still exist for corn-based ethanol among policy elites;
and, two, to demonstrate to lawmakers that there is a political
price to allowing ethanol policy to drive up the cost of food.
Park declined to comment. GMA communications director Scott Openshaw
did not return a phone message.
seems there is a group-think mentality when it comes
to scapegoating ethanol for everything from high gas prices, global
food shortages, global warming and deforestation, Grassley
said on the Senate floor May 15 in a speech defending ethanol.
His home state of Iowa is the top ethanol producer in the U.S.
Downplay Food Impact
groups, meanwhile, have moved to downplay ethanol productions
effect on food costs and are arguing that it is mitigating rising
Fuels Now, a coalition of ethanol groups and corn producers that
works with Manning Selvage & Lee, notes that ethanol has made
gas cheaper by as much as 40 cents a gallon by expanding the fuel
5W HITS THE ROAD WITH JACKIE
5W Public Relations is handling
the summer bus tour of author Jackie Collins, who will visit more
than a dozen Harrahs Entertainment casinos to promote her
new book, Married Lovers, to be published next month
by St. Martins Press.
The best-selling author will
meet and greet fans as part of the Jackie Collins Rewards
Access Lifestyle Event that is sponsored by Harrahs.
They will get the opportunity
to dine and dish with Jackie. For instance, Collins
will read from her book June 14 at Caesars Atlantic Citys
unch will be served and Jackie
promises to circulate around the room meeting guests during
coffee and dessert, according to the casinos site.
Fans will receive a pre-signed autographed copy of Married Lovers
as part of the $40 package.
Collins has slated visits to
facilities in Chester (Penn.), Elizabeth (Ind.), Metropolis (Ill.),
Cherokee (N.C.). New Orleans, and Bossier City (La.).
KGA LEADS SPANISH BID FOR PENNSY
Kearsarge Global Advisors handled
the successful $12.7B bid of Spains Abertis Infraestructuras
(teamed with Citigroup) for a 75-year lease of the Pennsylvania
Jim Courtovich, managing partner
of KGA, told ODwyers his firm began work with Barcelona-based
Abertis three years ago.
It was a bit more than
just lobbying and communications, he said. KGA set
up the initial meetings with banks, industry leaders and other
key people that covered all aspects of the transaction.
Courtovich, who was senior counselor
to investor Ted Forstmann, VP at Ketchum, PA manager at Burson-Marsteller
and aide to ex-Texas Sen. Phil Gramm before launching KGA, was
assisted by staffers Addison Smith, Graham Miller, Sean McNabb
and John Durbin.
Abertis is a top private toll
road operator. It directly manages 2,000 miles of toll rolls and
indirectly handles another 3,000 miles in 10 countries.
The company operates infrastructures
such as Orlandos Sanford Airport, Concourse E of Atlanta
International Airport and Burbank Airport.
Pennsylvania Gov. Ed Rendell
said the lease deal represents a great day for the
Keystone State. The transaction caps toll rate hikes, and puts
the plan to place tolls on I-80 on the shelf.
Lease proceeds will be earmarked
to shore up Pennsylvanias crumbling infrastructure. Pennsylvania
has 6,000 structurally deficient bridges, which is the highest
of any other state. The repair bill for those spans is in the
$11B range. Pennsylvanias legislature must approve the Abertis
Goldman Sachs, with a $12.1B
bid, was runner-up to Abertis. A group led by Australia-based
Macquarie placed third in the competition.
BIG MOUTH GUIDES NETFLIX PLAYER
Big Mouth PR is handling the
launch of the Netflix Player by Roku, a digital box that allows
users of the mail-order video rental service to stream movies
from the web to their TVs.
The $100 device puts Netflix
in direct competition with the Apple TV online video rental service.
Amy Bonetti, a veteran tech
PR pro who worked in-house at Apple for 11 years and earlier at
Atari, said she was hired in February to handle ongoing PR for
Roku but was tapped by both Netflix and Roku for the player launch.
She told ODwyers
that the May 20 launch generated more than 400 media hits that
The New York Times noted
the new device will most likely jolt the merging market
for equipment that brings Internet video to TVs.
Netflixs stock was up
more than four percent on news of the launch and an upgrade by
The company has more than eight
million subscribers to its through-the-mail video rental service.
The new device gives users instant access to more than 10K movies
and TV show episodes, which is only about 10 percent of Netflixs
Roku, based in Saratoga, Calif.,
had previously focused on digital music players.
Edition, May 28, 2008, Page 3
PUTS HIS GUY IN CHARGE OF WSJ
Corp. CEO Rupert Murdoch has officially installed Robert Thomson
as managing editor of the Wall Street Journal.
former Times of London editor takes over for Marcus Brauchli,
who stepped down last month.
whom Murdoch named publisher of the WSJ after he completed the
$5.6B Dow Jones & Co. takeover, gets the editor-in-chief position
47-year-old Australia native will also oversee editorial operations
of Dow Jones Newswires. Neal Lipschultz, Newswires managing editor,
reports to Thomson.
Hinton, CEO of DJ&C, takes over Thomsons publisher job
at WSJ. Paul Gigot, editorial page editor, reports to Hinton.
Dow Jones Special Committee, which is supposed to protect the
editorial integrity of the papers acquired by Murdoch, approved
the Thomson appointment.
apologized to the Committee for not advising it beforehand that
News Corp. ironed out an agreement that led to Brauchlis
company promises to seek Committee approval prior to making any
future changes that could affect an editors duties.
MG SAYS CUTS WILL HIT 750 STAFFERS
Media General said it will have
slashed 750 jobs from its newspaper and television stations by
October for a cost cut of $40M annually.
The job cuts started last year
at properties like the Tampa Tribune and Winston-Salem Journal,
as well as 22 network-affiliated stations and 22 daily newspapers
in the south.
MG blamed the weakness in classified
advertising for a nearly 11 percent revenue drop in April to $79M.
Following the end of cuts in
the third quarter, MG said it will have about 6,150 employees.
DOUGLASS JOINS OBAMA
Linda Douglass, a veteran journalist
and former Justice Department and Capitol Hill correspondent for
CBS News and ABC News, has joined Barack Obamas presidential
campaign as a senior communications strategist and spokeswoman.
She had recently been a contributing
editor to the National Journal and a host on XM satellite
I just thought I couldnt
possibly sit on the sidelines any more, she told the New
Douglass told the Times that
she helped Obama prep for a debate at Harvard in April 2007, when
she was not working as a journalist and did not expect to return
to the business.
TIME WARNER SPINS OFF CABLE
Time Warner is splitting off
its cable unit, a move that will result in a $9.25B dividend to
the parent company.
CEO Jeff Bewkes is making the
move at TW for greater strategic, financial and operational
flexibility. The reshaped TW will now focus on creating
and distributing branded content across traditional and digital
Time Warner Cable CEO Glenn
Britt believes the new freedom enables TWC to deliver innovative
telecommunications services to its customers.
TWC has 14.7M customers who
subscribe to one or more of its video, high-speed data and voice
services. They represent 33M revenue generating units.
IHTS ORESKES TO AP
Michael Oreskes, executive editor
of the International Herald Tribune, is moving to New York
to become the Associated Press managing editor for U.S.
news, a new post.
The 53-year-old journalist began
his career at the New York Times. At IHT, he was handling
the integration of the two papers.
Circulation at the IHT has been
steady, but the paper anticipates more competition from the Wall
Street Journal under News Corp. ownership.
IHT publisher Stephen Dunbar-Johnson
and Bill Keller, executive editor of the NYT, are looking for
a replacement for Oreskes.
THOMSON REUTERS SLICES 140
Thomson Reuters is cutting 140
editorial jobs by the end of the year as the consolidation of
Thomson Financial News and the Reuters wire takes hold.
David Schlesinger, editor-in-chief,
informed staffers via memo that half the cuts will take place
The cutbacks are needed because
when two similar and once competing organizations come together,
there is natural overlap and duplication in coverage, said
Thomson acquired Reuters in
a $16B cash and stock deal last month. It employs 50K people worldwide.
HULU TOPS NETS
the video website partnership owned by News Corp and NBC Universal,
has more viewers than any other network-owned site after debuting
a little more than a month ago.
The site, which features popular
programs like The Simpsons, attracted 63.2M viewers
in April, according to Nielson. That topped No. 2, Walt Disney
Reuters reports that Hulu gets
raves from tech-savvy users and bloggers who like its cleanly
designed site and trove of full-length shows.
SCHULZ BECOMES TOP AMERICAN
Nick Schulz has been named editor-in-chief
of The American, the in-house publication of the American
The former political editor
had been senior editor of the magazine.
Schulz is taking over for James
Glassman, who has been nominated to become the nations top
propaganda czar, succeeding Karen Hughes.
news continued on next page)
Edition, May 28, 2008, Page 4
RICH CONSULTS FOR HBO
Rich, New York Times Sunday political/public affairs op-ed
columnist and former theater critic, has signed on as creative
consultant at Time Warners HBO. He is to initiate and develop
pay TV projects.
a joint statement from Richard Plepler, co-president of HBO, and
Michael Lombardo, president-programming group and west coast operations,
Rich is hailed as one of the smartest and most astute observers
of popular culture.
in turn, says HBO has always been the gold standard for
some of the best work in TV.
a fierce critic of President Bush and the invasion of Iraq, has
recused himself from writing about TW and HBO in his column.
CONDE NAST ACQUIRES ARS TECHNICA
Conde Nast has acquired the
10-year-old tech news website Ars Technica and said it will be
added to CNs Wired Digital operation.
Terms of the deal were not disclosed.
AT counts 4.4M unique visitors
per month and more than 30M page views.
CN said the addition is part
of a plan to build a network of highly trafficked tech sites.
The publishing company is also
re-launching Webmonkey, a site for web developers, in the Wired
Digital network, and has plans to revive HotWired.com. Both of
those sites were acquired from Lycos, as was Wired News, in 2006.
With the addition of AT, Conde
Nast said the Wired network reaches more than 18M unique visitors
Ken Fisher, a co-founder and
editor-in-chief of AT, continues to manage the site.
NBCU UNVEILS HEALTH NETWORK
NBC Universal is creating a
Digital Health Network to deliver videos produced by the General
Electric unit over the `Net.
The program kicks off combining
RightHealth, Healthline Networks and iVillages YourTotalHealth.com.
They have a combined audience in the 27M range.
George Kliavkoff, head of digital
operations, expects to add health news produced by NBC Nightly
News, The Today Show and local NBC affiliates to the
LIEBERMAN SAYS YOUTUBE AIDS AL-QAEDA
Connecticut Senator Joe Lieberman
wants Googles YouTube unit to ban video content produced
by terror organizations such as Al-Qaeda.
In a May 19 letter to Google
CEO Eric Schmidt, Lieberman wrote that Islamic terrorist organizations
are using YouTube to disseminate their propaganda, enlist
followers and provide weapons training.
His Homeland Security and Governmental
Affairs Committee has found Al-Qaeda branded videos on YouTube
documenting horrific attacks on American soldiers in Iraq
Those videos play a significant
role in the process of radicalization, the end point of which
is the planning and execution of a terrorist attack, according
to Lieberman. The Independent-Democrat believes YouTube unwittingly,
permits Islamist terrorist groups to maintain an active, pervasive,
and amplified voice, despite military setbacks or successful operations
by the law enforcement and intelligence communities.
The Committee has issued a report
called Violent Islamist Extremism, the Internet and the
Homegrown Terrorist Threat that fleshes out Liebermans
The Senator faults YouTube for
failing to live up to its community guidelines that
ban graphic or gratuitous violence.
Google says it has removed a
number of videos that depicted violence or used hateful speech.
The company understands Libermans concerns, but encourages
free speech and defends everyone's right to express unpopular
points of view."
SLOANE GAINS LIBERTY
Sloane PR is doing financial
and corporate communications work for Liberty Media, the company
founded by media mogul John Malone.
Malone just wrapped up a battle
of the titans match with Barry Diller over the carve-up of Dillers
IAC/InterActive Corp. into five separate companies.
Malone sued to stop that plan
because he felt his ownership stake in IAC would become diluted.
Diller and Malone declared peace
on May 14. The split-up goes forward, while Malone gains more
board seats at each company.
Sloane, SPRs managing
director Whit Clay and VP Amanda Cheslock are pitching Wall Street
about the transformation of Liberty into three tracking stocks
to reflect Libertys equity value and its unique portfolio
management strategy, according to the PR firm head.
Greg Maffei is CEO of Liberty.
HISAOKA DIES AT 48
Joan Hisaoka, who ran Washington-based
Hisaoka PR, died of cancer on May 14. She was 48.
Her shop represented travel/hospitality,
arts/entertainment, beauty/fashion and real estate/retail clients
throughout the D.C. region.
Hisaoka, a board member of the
Restaurant Assn. Metropolitan Washington, launched the National
Cherry Blossom Festivals first tie-in with area eateries,
She opened her firm in `88,
after serving as an assignment editor for WTTG-TV's "Ten
OClock News," and working in FM radio.
The Mensa member received the
Silver Anvil from PR Society and was ranked on Washington Business
Journals roster of the 50 most powerful and influential
women in the district.
An item in the 5/21 NL misspelled the name of Diana Banister and
Craig Shirleys Virginia-based public affairs firm. It is
Shirley & Banister Public Affairs; www.sbpublicaffairs.com.
Edition, May 28, 2008, Page
OF PR FIRMS
APCO COUNSEL MBIA
Strategies and APCO Worldwide are counseling top bond insurer
MBIA, which has endured increasing scrutiny among the credit crisis
and posted a $2.4 billion first-quarter loss this month. Sitrick
& Co. previously worked for MBIA.
the Washington, D.C.-based firm of crisis specialist Jim McCarthy,
is leading the account. Were giving them advice on
a range of things, including media relations, McCarthy told
ODwyers. Obviously, theyre much in the
news with the bond insurance situation.
is the largest bond insurer in the world and has been hit by losses
from credit market and mortgage sector turmoil.
company last week pushed back against Moodys Investors Service
after Moodys issued a warning about MBIs exposure
to the troubled mortgage-related securities market.
who advocates an aggressive style of PR and media relations, said
his firm is working on some collaborative projects with APCO,
including the work with MBIA, but declined to further elaborate
on the relationship.
CALPINE TURNS TO JFWBK
Calpine, the Houston-based power
company, is seeking guidance from Joele Frank, Wilkinson Brimmer
Katcher regarding an unsolicited $22B takeover bid received from
Princeton, N.J.-headquartered NRG Energy.
It says shareholders should
sit tight while the board exercises its fiduciary duties and reviews
the $23 a-share offer, which represents a 16 percent premium.
NRG CEO David Crane made the
offer via a May 14 letter to Calpine chairman William Patterson.
The letter included a Top 10
list of strategic benefits of the transaction. One
of the benefits cited was greater political advocacy
regarding climate change legislation.
The Wall Street Journal reported
on May 22 that a potential combination of Calpine/NRG would begin
to fulfill predictions of consolidation among independent power
producers, which need to get bigger and more diverse to protect
against regional downturns or price increases for particular fuels.
BITZER TO DW TURNER
Barry Bitzer, chief of staff
to Albuquerque Mayor Martin Chavez, has joined DW Turner as a
senior VP of the PR/public affairs firm.
Doug Turner, president/CEO of
the firm, said he was worked with Bitzer for more than ten years.
Bitzer is currently a Republican
candidate for the New Mexico State Senate. He has held several
public-sector posts, including deputy secretary of the N.M. Human
Services Dept., and press secretary for Sen. Kay Bailey Hutchison
(R-Tex.) and the late Rep. Steve Schiff (R-N.M.).
Clients of DW Turner include
BP, Comcast, Pfizer and Wal-Mart.
New York Area
Kennedy Communications Services, N.Y./
ReliaTech, computer and technology support for consumers and businesses,
for marketing comms.
& Associates, New York/Team Challenge, interactive
and golf tournament event slated for June in Palm Springs, as
AOR for PR. TC says it brings American Idol-like decisions to
the sports world, which will impact scoring.
Group, Waltham, Mass./Ikonisys, cell-based diagnostics;
ConforMIS, knee implants; ManageIQ, virtualization management
software; SiCortex, computers for scientists and engineers; GlassHouse
Technologies, IT consulting; Fanista, entertainment e-commerce
network, and Allvoices, citizen journalism portal.
Communications, Baltimore/John Deere, for added PR responsibility
within the companys Commercial and Consumer Equipment Division.
Baltimore/Roseda Beef, high-end beef producer, for PR, interactive
and word of mouth campaigns.
Ibarra & Associates, Washington, D.C./Si TV, multimedia
company focused on young English-speaking Latinos, for outreach
to Latino community leaders across the U.S. MI&A is currently
handling a contest to hire two young Latinos as reporters
to cover the upcoming political conventions.
Spalding, Atlanta/Consumer Credit Counseling Service of
Greater Atlanta, to design and implement a national campaign for
a free online financial education program; Homrich & Berg,
financial management for high net worth clients, for national
branding and positioning, and Locos Grill & Pub, 20-unit restaurant
chain in the southeast; Scratch Golf, equipment maker. The firm
has also picked up not-for-profit clients Central Atlanta Progress
and Chick-fil-A Kyle Petty Charity Ride Across America.
Boineau & Company, Charleston, S.C./Center for Birds
of Prey/Avian Conservation Center, as marketing and PR AOR. The
research and education center is slated to open in June.
PR, Knoxville, Tenn./The Auction Network, 24/7 multimedia
network focused on auctions, for national media relations; Natural
Resources Recovery, for community and govt relations and
establishment of a community advisory board; Saddlebrook Homes,
developer, for marketing, advertising and PR, and World Travel,
for corporate comms. and presentation materials.
Communications, Wylie, Tex./Systems Source, recruitment
firm for insurance and technology executives, as AOR for marketing
Communications, Garden Grove, Calif./OWI Inc., auto equipment
for commercial and residential markets, as AOR for PR for its
OWIKit division, which makes robotics/electronics kits for classrooms.
Gold & Associates, Los Angeles/GolTV, five-year-old
bilingual 24/7 soccer network, for PR and marketing.
Edition, May 28, 2008, Page 6
BOARD LUKEWARM TO PE OFFER
board of directors has offered a lukewarm response to a soon-to-expire
$252M takeover offer from private equity firm Triton. The boards
statement, issued May 20, comes a day after its outside financial
advisor said the offer is fair.
companys board contends that implementing changes over the
last few years up to the recent launch of its CisionPoint platform
had a restraining effect on its results and sees a
higher value for Cision down the road.
board of directors does not believe that Tritons offer reflects
the companys long term potential, but that the offer, from
a short term equity markets perspective, in light of currently
available alternatives, is not unfair, the media list management
and monitoring company said in the statement.
which is owned by Swedens Observer Group, has until May
26 to accept the cash for stock offer. The board did note that
the Triton offer, made through a Swedish affiliate, Cyril Acquisition,
is significantly higher than its share price.
AB, which was hired by Cisions board to weigh the Triton
offer, said in a May 19 letter to the board that the offer is
fair from a financial point of view to its shareholders.
MEDIALINK SINKS TO ALL-TIME LOW
Medialink shares fell to an
all-time low of 87 cents last week. The stock is now trading at
or below $1. It sold for $24 on April 17, 1998.
The "visual communications
company" announced May 15 that it lost $2.5M during the first-quarter
on $7.1M in revenue.
The firm cut longtime staffers
Mary Buhay and Michelle Wallace from the payroll the next day,
Larry Thomas, COO, told ODwyers.
Those cutbacks were made because
Medialink is a changing company just like the rest of the
Medialink is evolving
and hiring people in new areas, added Thomas, who stressed that
Medialink wishes both Buhay and Wallace the best of luck.
Buhay, senior VP-corporate communications,
joined Medialink in '93. She moved up the sales & marketing
departments before taking the top PR post.
Thomas says he and Jack Serpa,
senior VP/client solutions, are handling PR duties on an interim
Medialink hired Wallace, who
was an assignment editor an ABCs New Orleans affiliate and
Long Islands News 12 cable channel, in 1989.
As senior VP/client services,
she was in charge of Medialinks global broadcast center
in New York, and the Mediaseed digital content management offering.
BRIEFS: The 2008 edition
of Hudsons Washington
News Media Contacts Directory has been published. The 40-year-old
publication has indexed listings of names, phone and fax numbers,
web sites and e-mail addresses for news services, newspapers,
syndicates, foreign newspapers, radio/TV, magazines, newsletters,
freelancers and photogs. Cost: Euro 309 ($486).
CREATES TOP IMAGE POST
which markets well-known liquor brands like Jack Daniels
and Korbel Champagne, has created a new external affairs post
to tout its responsibility as an alcohol producer and oversee
PR and communications.
OMalley, senior VP of public affairs for the American Institute
of Certified Public Accountants, has been tapped to fill the new
position director of corporate affairs. He is slated to
take the reins on June 9, the company said.
is the former chairman of Burson-Marstellers creative and
advertising unit, and also was CEO of B-M/Australia.
job description at B-F includes responsibility for the global
external activities of the company, including social, community,
economic, government and environment responsibility, in addition
to oversight of PR, global and internal communications.
will relocate to Louisville with his family this summer.
founded in 1870, posted 2007 sales of $2.8B.
Sullivan, formerly of Schwartz Communications, to Hart-Boillot,
Waltham, Mass., as managing director of PR.
Mills, formerly of FD Dittus Communications and ex-spokesperson
for the American Bankers Assn., to The Consumer Bankers Assn.,
as communications and media relations director. Mills also held
jobs at National Conference of State Legislatures and Fleishman-Hillard.
Aker, managing partner of The Aker Partners in Washington,
D.C., to M&A and management consulting advisory firm StevensGouldPincus,
New York, as a senior associate. Aker, a veteran of Hill &
Knowlton who said he worked with SGP for two years as a client,
serves in D.C. with Larry Parnell.
Sorenson, communications specialist, Harris Teeter, to
The Catevo Group, Charlotte, N.C., as an A/M.
Duncan, PR staffer at A Renaissance in California, and
Tess Farmer, formerly
of French/West/Vaughan, to Kelly MarCom, Sanford, N.C., as A/Es.
McDonough, business editor for the Ann Arbor News,
to Eisbrenner PR, Troy, Mich., as a senior A/E. She was formerly
a reporter and editor for the Observer and Eccentric
Shoemaker, director of finance and HR at Ultra Creative,
to Carmichael Lynch Spong, Minneapolis, as director of operations.
She was perviously a senior financial analyst for Fleishman-Hillard
Clegg, senior advisor and deputy mayor for communications
and strategy for Los Angeles Mayor Antonio Villaraigosa, to Brunswick
Group, San Francisco, as a partner. Clegg was the mayors
lead political advisor, primary speechwriter and spokesman. Earlier,
he was a partner at SCN PR and served as campaign press secretary
for San Francisco Mayor Frank Jordan.
Edition, May 28, 2008, Page 7
COURSE DEBATED (Continued
worried that all special courses and not just sponsored ones would
have to undergo review and that this would interfere with use
of non-sponsored courses.
President Jennifer Raab opened the meeting of the Hunter Senate
by saying she agreed with the right of faculty to review courses
and said Hunter would not force any professor to teach a course
he or she did not want to teach.
thanked Prof. William Sakas, chair of the Academic Freedom Committee,
and Prof. Richard Stapleford, chair of the Senate, for their efforts
in the investigation.
during the debate, which involved at least 20 of the Senate members,
expressed concern over the "lack of confidentiality"
involved in the controversy and "leaks" to the press.
controversy involves not only Coach but many internationally famous
brands such as Nike, Calvin Klein, Coty, Apple and more than 100
other companies that are members of the IACC.
carried three pages on the issue and Forbes has also described
it. A full page appeared in the Clarion of the CUNY faculty
and there has been coverage in insidehighereducation.com
and the Hunter student paper, The Hunter Envoy.
Use of Students
for Corp. Goals
A major complaint of the Academic
Freedom committee is the "use of Hunter students to advance
corporate interests" and the fact that this involved "a
false ad campaign that deceived Hunter students" including
those who were not in the class.
The class, using $10,000 in
funds supplied by Coach to purchase promotional materials including
flyers that were placed around the campus, food for a reception,
and to fund the cost of creation of a website, created a false
web personality who claimed her Coach bag was lost and offered
a $500 reward for its return.
Coincidentally, Coach CEO Lew
Frankfort and his wife, Bobbie, had personally donated $1 million
to the Hunter Education Dept.
However, the Senate committee
studying the issue could find no connection between this gift
and the offering of the course to students. There is an indication
that further gifts may come from the Frankforts. He is an alumnus.
Adweek reported that 6-7 "PR"
people were in the Coach class at one point but sources said that
only lawyers from Coach attended the class.
A statement from the Hunter
administration was passed out to those entering the auditorium.
An O'Dwyer reporter was allowed
to sit among the faculty senators, take pictures, and talk with
the senators. They are elected by their various departments.
The Raab statement said the
administration "never intended to require a particular curriculum
or ask anybody to teach a particular point of view."
The course "did not come
about as a result of the donor" mentioned in the Academic
Freedom committee report (Frankfort), it further said.
The Coach general counsel, who
is also a donor to Hunter and is the daughter of a Hunter alumna,
"asked whether Hunter would be interested in offering a course
that had been successful at other colleges," said the Raab
Carole Sadler was replaced as
general counsel in January by Todd Kahn.
Concluded the Raab statement:
"We hope that the college community can move forward propelled
by its own internal mechanisms to work together to shape and institution
and a process that nurtures both academic freedom and academic
Hunter has an enrollment of
22,000 students. Tuition is $5,000 yearly.
PR WIRE SERVICE PITCHES ITS LOW
part of Broadcast Interview Source, Washington, D.C., says its
electronic distribution of news capability is competitive costwise
with similar services charging hundreds of dollars per release.
Users sign up for $895 for a
year's service that lets them distribute 52 electronic releases
of any length for one company to 11,000 media and journalist targets.
Mitch Davis, president, says
that not only are the major newspapers, TV and radio stations
included, but the service has licensing agreements for pick-up
by Lexis-Nexis and Google News, which just about duplicates the
reach of any other PR newswire service. Tracking pickup is easy
for clients via Google Alerts, which is a free service, he noted.
recently sent out its 20,000th electronic release.
BIS since 1984 has annually
produced The Yearbook of Experts, Authorities & Spokespersons
and in 1999 added a web presence for the 900 experts listed. It
also inaugurated that year newsreleasewire.com
to distribute electronically the releases, graphics, PDFs, etc.,
of directory entries.
BIS continues to distribute
3,000 copies of the directory without charge to the media each
year and thus far has given away more than 100,000 copies.
The wire services media
list includes national newspapers such as USA Today, Wall
Street Journal, Christian Science Monitor, etc.; the
dailies in the 50 biggest cities; top 100 circulation magazines;
national TV and radio shows; journalist internet sites and blogs;
trade magazines and numerous local papers.
Journalists are constantly
on the lookout for news, contacts and information that can benefit
their readers, says Davis.
Our advantage, he
says, is that we link our experts through their topics with
others and our indexing within our website. We focus on the key
words that people need to use to get them found more easily on
Using Google Analytics and the
Google Keyword Selector Tool, clients find and test keywords,
The key to newsreleasewire
is that clients can create additional pages with their best keywords
to attract new business and journalists, he said.
Edition, May 28, 2008,
property theft has become the crime of the 21st century,"
says a 34-page packet that the International Anti-Counterfeiting
Coalition provides to college professors who teach a course sponsored
by IACC members (e.g. the Coach course at Hunter College in the
spring of 2007).
France, it notes, it is illegal either to sell or possess counterfeits.
If caught, you could go to jail for up to three years or get fined
$300K! Possessing fakes could result in a fine of $18K in Italy.
is wrong, legally because it is stealing the intellectual property
of another, and morally because stealing is wrong," says
$650 billion in counterfeit products hurts many including New
York, which loses $2B a year, or enough to hire 40,000 teachers,
couldn't agree more.
of the knock-offs of handbags, watches, etc., are of poor quality
but others (especially those produced in Guangzhou, China) have
taken a "giant leap in volume and quality," says the
deplore this ripping off of famous brands and hope that such companies
as Coach, Apple, Reebok, Calvin Klein, Coty and others who are
members of the IACC will shed a tear for the group of 11 authors
whose works were ripped off for about 15 years by the PR Society,
which refuses to give them a nickel.
This was truly total "theft
of intellectual property" in that exact products were reproduced
and sold (news articles, chapters of books, in-depth reports,
etc.). No inferior parts were involved. Cost of production was
lower than anything that could be obtained in the worst Chinese
factory. A PRS employee came in early to this chop shop to run
off the copies and stack them like cordwood. Members and others
who purchased upwards of 3,800 info packets a year ($18 for members,
$55 for non-members) were given an invoice that said enclosed
are original copies that must be returned because copying such
articles is illegal. But only copies were ever sent out and users
could keep them three weeks although buyers were assured PRS would
send out any of the 1,000 different info packets "within
24 hours." PRS leaders, staff and recipients couldn't care
less that anything wrong was going on. It was an ethical vacuum
that persists to this day because current leaders show no interest
in righting this wrong while at the same time claiming worldwide
leadership in PR ethics. PRS members at Werth Assocs. are heavily
involved in the campaign of client IACC.
the IACC has a campaign that points out labor and other abuses
involved in counterfeiting, China Labor Watch is publicizing labor
abuses in China, hoping to "shame" companies like Wal-Mart
and Apple into curbing such abuses.
Coach products are made in China,
the U.S., India, Korea, Singapore and other countries by "independent
manufacturers" that meet Coach's "quality and business
practice standards," says the annual report.
Advisor Project Kit" has plenty of horrible stories about
labor practices in China including employers who break the legs
of children and improperly reset them "so they cannot leave
or go to the streets to play." Their small hands are "prized"
for handling tiny parts such as for watches.
Factory workers earn about 65
cents an hour (1/40th of American, European and Japanese pay)
and often work long hours under bosses who may inflict physical
punishment. They mostly live in cramped, squalid conditions and
work under often dangerous conditions that would be "utterly
illegal" in the U.S. (from China, Inc., by Ted Fishman).
"Industrial accidents" killed 14,382 Chinese in 2006.
The U.S. has again become a
slave economy only this time the slaves are in China and other
countries rather than the South. Our annual trade deficit with
China is about $250B, a record for a single country.
Labor conditions for those making
counterfeits are bad but companies often don't know who is making
their products. They give an order to a contractor who parcels
it out who knows where? Inspecting plants is difficult because
reporters are barred and in any case, workers are rehearsed. "Two
sets of books" may be kept.
Writes Fishman: "Global
companies find China's exceedingly lax protections for intellectual
property a boon
large U.S. firms routinely make their suppliers
cut prices every year but
don't need to know how those costs
are cut or what standards are violated
China's eastern coast,
which supplies half our seafood imports, is a mass of belching
factories. The shrimp and fish need massive antibiotics to survive
the toxic waters."
is intense interest among Hunter professors in the Coach-sponsored
class because they have been concerned for several years
about alleged violations of academic freedom by the Hunter administration.
The sponsored "stealth"
class, which was only discovered by accident after it took place,
and the fact that outsiders were allowed to monitor it, are four-star
atrocities to them.
Bargaining unit members of the
college, responding to an April 2006 survey, found that faculty/staff
opinions were often "not valued"; that college president
Jennifer Raab and senior administrators do not value "shared
governance," and that "there is a prevailing expectation
of reprisal from either the college president or a senior administrator
when someone offers an opinion on a controversial institutional
issue." A total of 1,615 surveys were mailed and 286 were
odd side to this story is that it has been ignored by the
New York Times although its education reporters have known
about it since last fall
Film & Media Studies Dept. chair James Roman says corporate
America has a "pronounced role" in higher education
and saw no problem with the Coach course
see corporate PR as especially involved in PR curricula.
Many PR professors and teachers work for corporations and institutions
on the side.