The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 4, 2008, Page 1
SEEKS PITCHES FOR TOBACCO PR
York State is targeting large agencies with an RFP to guide
a new PR initiative for its anti-tobacco programs over the
next three years.
state's Dept. of Health wants proposals from firms with
at least $25M in annual PR billings from 2004-2006 to tie
together its coalition of anti-tobacco entities around the
are not required to be headquartered in the Empire State,
but will be required to maintain at least a satellite office
spokeswoman Claudia Hutton told O'Dwyer's that the campaign
is a new initiative focused on PR after a coalition of anti-tobacco
groups last year pooled resources to run an advertising
campaign. "In government, advertising is something
that you pay for, but public relations is something you
talk through that doesn't cost as much money," she
said. "We have to teach people what to say."
said a dollar amount could not be placed on the planned
contract until the state budget passes.
outlined in the RFP, the state wants a firm to establish
and run a "Center of Excellence in Tobacco Public Relations"
to include a series of sustained PR and media advocacy plans
with statewide entities funded by the Tobacco Control Program.
includes development of a speakers bureau, sample letters
to the editor, media relations, PR resource kits and other
firms cannot work with any tobacco clients and are required
to provide a complete listing of clients from 2005 to the
state hopes to ink an initial three-year contract to start
on Oct. 1 and run through Sept. 30, 2011. There is a single
two-year renewal option.
on the RFP has been posted online at http://www.health.state.ny.us/funding/rfp/0711301006/.
REYNOLDS JOINS QORVIS
Tom Reynolds, who was
press secretary for presidential candidate and New Mexico
Governor Bill Richardson, has joined Qorvis Communications
as a director.
Reynolds is to handle
public affairs and crisis management for the Washington,
Reynolds also held the
top press job for Sen. Tom Harkin, the Iowa Democrat who
chairs the Agriculture Committee, and Rep. Jane Harman,
the California Democrat who chairs the House's Intelligence,
Information Sharing and Terrorism Risk Assessment Subcommittee.
C&W PRESSES FOR FOOD ALLERGY
The Food Allergy Project
has hired Clark & Weinstock in Washington, D.C., to
press for more federal dollars for food allergy research
to help the 12M Americans who react to allergens such as
peanuts, wheat, shellfish and soy.
The FAP, bills itself
as a not-for-profit group of parents, researchers and educators,
and believes the private sector is not able to raise the
targeted $50M a-year needed to find a cure for allergies.
The New York-based group
contends the federal food allergy research effort is "woefully
underfunded." The National Institutes of Health, for
instance, spends less than $10M a year for food allergy
research compared to $107M for attention deficit disorder
and $1.2B for diabetes.
The FAP believes a stepped-up
federal commitment to food allergy research will attract
the brightest scientists and researchers to the field.
C&W's Vin Weber, the
former Republican Congressman from Minnesota, is working
for the FAP.
He is joined by Ed Kutler
(aide to ex-Speaker Newt Gingrich), Sandra Stuart (chief
of staff for ex-California Congressman Vic Fazio) and Erik
Hotmire (former communications director for Sen. Sam Brownback).
Mercury Public Affairs,
New York, is also working with the FAP.
C&W and Mercury PA
are part of Omnicom.
MWW SPEAKS FOR LINENS 'N THINGS
MWW Group is handling
chapter 11 communications for struggling New Jersey-based
retailer Linens 'n Things.
The company, which operates
in 49 states, said it is shopping for a liquidator to shutter
120 of its 589 stores as it faces curbed consumer spending
in the U.S. It filed for bankruptcy protection last month
after media speculation about its future.
Richard Tauberman, an
executive VP for MWW in its East Rutherford, N.J., headquarters,
is heading the work. VP Susan Kenney is also handling the
LnT said that it secured
court approval for a $700M loan from GE Capital and it expects
to earn up to $130M from the closing of about one-fifth
of its stores.
The New York Post reported
on May 27 that the retailer was considering more store closings,
up to one-third of its operations.
Home furnishings and related
products are the retailer's specialty. Bed Bath & Beyond
is its largest competitor.
Edition, June 4, 2008, Page 2
DID NYCS SCIENCE FEST
Assocs. handled New York Citys first annual World
Science Festival that kicked off May 28 at Columbia University
with the World Science Summit invitation-only gathering
of scientists and policymakers from throughout the world.
Mike Bloomberg gave a welcome speech in which he touted
the city as a global research center and played up how science
benefits NYCs economy.
Big Apple is the No. 2 recipient of funding from the National
Institutes of Health from `99 to `06, and has produced more
biotech patents than any metro area during that period.
WSF is the brainchild of Brian Greene, a Columbia physics
and math professor, and Tracy Day, Greenes wife and
goal is to shift the perception of science as being the
playground of eggheads by showing how it impacts
politics, culture, education and economics.
WSF featured programs through June 1 at 22 different venues
including the Metropolitan Museum of Art, Guggenheim Museum,
New Victory Theater, New York Botanical Garden, New York
Public Library, Rockefeller University, American Museum
of Natural History and the 92nd Street Y.
Disney Imagineering prepared The Science of Imagination
program that explores robotics, virtual reality, artificial
intelligence and pyrotechnics. A day-long street fair was
held in downtown Manhattan on May 31.
of WSF include Con Edison, Credit Suisse, Rockefeller Foundation,
John Templeton Foundation and Alfred P. Sloan Foundation.
EVC GUIDE SONUS, ONCOGENEX DEAL
Novelli and EVC Group are handling the merger of West Coast
cancer treatment developers Sonus Pharmaceuticals and OncoGenex
Technologies. The stock deal is in the $12M range.
Francisco-based EVC is handling IR for Sonus, which had
been reeling from the recent failure of a breast cancer
drug and faced delisting on the Nasdaq for trading under
$1 (it was at 34 cents on Monday).
Life Sciences unit is guiding communications for Vancouver-based
OncoGenex, which has three cancer therapies in its pipeline,
including one in clinical trials.
Omnicom unit has worked with OG since 2006.
combined company would bring OG into the public markets
as OncoGenex Pharmaceuticals under OGs current president/CEO,
had previously withdrawn plans for a $48M initial public
offering early last year after turmoil in U.S. markets.
combine received unanimous approval from both company boards
and is expected to close in the third quarter pending shareholder
is based in Bothell, Wash.
Vancouver Sun reported that Sonus and OncoGenex will
be going before a Nasdaq listing panel to appeal the delisting
decision and to propose a reverse stock split that would
see the newly merged company trade under the symbol OGXI.
SEES LANDSLIDE FOR DEMS
Corp. CEO Rupert Murdoch expects the Democrats to win the
November elections by a landslide, bolstered by a sour economy
and widespread disdain for President Bush.
Australia native said the shocking victory by Democrat Travis
Childers for a Mississippi Congressional seat last month
is a sign that the GOP is in disarray.
reported May 29 that Murdoch made his political predictions
at the Wall Street Journals annual D:
All Things Digital conference in California.
media mogul sees an Obama phenomenon and the
fact that the nation is undoubtedly in a recession
as factors boosting the Democrats to victory in the fall
that thumbs up for the Democrats, both leading candidates,
Sens. John McCain and Barack Obama, have problems, according
to Murdoch, who oversees the conservative Fox News and New
Arizona Senator is hurt by close ties with the White House,
while race is an issue for Obama.
believes Obama will overcome the race issue and emerge as
Americas first black President.
Post endorsed Obama over Hillary Clinton in the New York
primary. Murdoch says he had a hand in that endorsement.
DONUTS PULLS AD
Donuts pulled an online ad that featured pitchwoman Food
Network host and pitchwoman Rachael Ray wearing a scarf
that was mistaken by conservative bloggers as a keffiyeh.
firebrand Michelle Malkin blogged that Rays scarf
looks like a keffiyeh, the traditional scarf of Arab
men that has come to symbolize murderous Palestinian jihad.
scarf, she continued, was popularized by former PLO chief
Yasser Arafat and is a regular adornment of Muslim
terrorists appearing in beheading and hostage taking videos.
Myers, Senior VP-communications at DD, explained in a statement
that Ray is not wearing a keffiyeh. It is a black-and-white
silk scarf with a paisley design that was selected by a
stylist for the advertising shoot.
chain, however, has dropped the ad because the possibility
of misperception detracted from its original intention to
promote our iced coffee.
has outlets in Saudi Arabia, Qatar, United Arab Emirates,
Lebanon and Pakistan.
& Company, an Alexandria, Va.-based tech firm with a
penchant for high-profile anniversary parties, marked its
11th year with Apollo 11 astronaut Buzz Aldrin at a May
15 event in McLean, Va.
OKeeffe, founder and principal of the firm, said Aldrin
has commanded peoples imagination for decades, from
piloting combat jets to diving to the Titanic wreckage.
the firms 10th anniversary, OKeeffe hosted Perfect
10 model Bo Derek.
Edition, June 4, 2008, Page 3
HIT FROM RIGHT, LEFT
has taken hits from both sides of the political spectrum,
reported Howard Kurtz in the May 28 Washington Post.
Schmidt, a top strategist for John McCain, called the cable
network an organ of the Democratic National Committee.
Gillespie, President Bushs counselor, blasted blatantly
partisan talk show hosts like Chris Matthews and Keith Olbermann.
McAuliffe, chairman of Hillary Clintons campaign,
charges Matthews with being in the tank for
Barack Obama, and practically the Obama campaign chair.
believes MSNBC is positioning as the antithesis
of Fox News, and that its 61 jump in prime time ratings
last month has made it a juicy target.
Capus, president of NBC News, said people once thought of
MSNBC as an also-ran cable channel, but that
is not the case anymore.
AOL TEAMS WITH CNBC
Time Warners AOL
unit announced that CNBC will provide content to its newly
launched AOL Money & Finance video site.
The effort, according
to Marty Moe, senior VP of AOL Money & Finance, is to
give consumers the most current and comprehensive
financial news and information.
The AOL finance site attracts
more than 15M visitors a month. CNBC is available in more
than 95M households in the U.S. and Canada.
COPLEY NEWS SOLD TO CREATORS
The Copley Press has sold
its Copley News Service to Creators Syndicate in a deal
that goes into effect on July 1.
The San Diego-based operation
distributes syndicated columnists and cartoonists. It will
be renamed Creators News Service.
CPs main media property
is the San Diego Union-Tribune.
VIACOM REVAMPS SPIKES
Viacom has revamped its
site offering deeper high resolution, full episode video
player and advanced social networking. It also has linked
a content deal with Playboy.com.
Erik Flannigan, executive
VP/digital media, said the site is aimed at guys in the
18 to 34 year old age bracket.
The video player will
enable viewers to watch Spike TV classics such as Pros
vs. Joes, Murder, DEA, Wacked
Out Sports and I Bet You Will.
DISNEY CREATES COMICS UNIT
Walt Disney Studios has
established Kingdom Comics to create graphic novels based
on its films.
The trio of Ahmet Zappa,
Harris Katleman and Christian Beranek are responsible for
They will develop titles
from new and classic Disney releases, or comics based on
NAA CANCELS INVESTMENT SUMMIT
The Newspaper Assn. of
America has canceled its annual Mid-Year Media Review
that takes place in June. The event is to tout the prospects
of publicly traded media companies to Wall Street.
The executives, instead,
will speak at the Deutsche Bank Media & Telecommunications
Conference slated for New York on June 9-10.
Reuters reports that tanking
advertising sales, plummeting stock evaluations and continued
circulation drops made for grim conference chatter.
There are no conference
plans yet for `09.
GANNETT NIXES MINI-TENDER
Gannett Co. is advising
shareholders to reject the "mini-tender" offer
launched by TRC Capital Corp. to acquire up to 2.5M shares
of the media giant. That block represents about 1.1 percent
of the company's outstanding shares.
TRC, on May 14, offered
to purchase those shares at $29.45, Gannett's stock is now
selling for $29.32.
Gannett notes that TRC
has made mini-tenders for other companies. Those tenders
"void many of the investor protections afforded for
larger tender offers," including the filing of disclosure
of documentation with the Securities and Exchange Commission.
The SEC, notes Gannett,
"has issued an investor alert regarding mini-tender
offers. The SEC noted that "some bidders make mini-tender
offers at below-market prices, hoping to catch investors
off guard if the investors do not compare the offer price
to the current market price." TRC's offer expires June
Gannett publishes 85 daily
newspapers including USA Today. Its shares traded as high
as $59.83 during the past year.
GALLOWAY NAMED EXEC ED AT
Stephen Galloway has been
named executive editor for features and events at The
He joined THR in `93 and
has served as editor-at-large since `99, handling much of
the publication's awards coverage and film features.
Galloway, who is British,
has written for the Los Angeles Herald-Examiner,
TV Guide and worked for French TV in Paris.
Elizabeth Guider is editor
WSJ STAFFS UP MAGAZINE
The Wall Street Journal
is staffing up its lifestyle magazine, WSJ, which
has been penciled in for a September 6 launch.
Jeffrey Podolsky, New
York editor for Tatler Magazine, is taking the editor-at-large
Janelle Carrigan, who
is travel editor of the paper's "Weekend Journal"
will become features editor of WSJ.
Sasha Wilkins, who has
written for the Times of London website, Harper's
Bazaar and Elle, is going to be executive style
editor of the new publication.
Kate Auletta, of House
& Garden, is becoming assistant features editor.
news continued on next page)
Edition, June 4, 2008, Page 4
LHJ CELEBRATES 125 YEARS
The Ladies Home Journal
is celebrating its 125th anniversary throughout 2008 via
an editorial redesign that features new typefaces, photography
and an overall more sophisticated look.
Diane Salvatore, editor-in-chief,
said LHG has published work by "world-class philosophers,
presidents, journalists, novelists, architects and scientists"
in its rich history.
The Meredith Corp. property
is airing BetterTV segments in a dozen markets that showcase
a "Never Underestimate the Power of a Woman" editorial
list of the most 125 intriguing women during the past 125
LHJ has a circulation
of 3.8M and readership of 13M. Its website attracts 1.8M
unique visitors each month.
NBCU LAUNCHES IN RUSSIA
NBC Universal has launched the Sci Fi and Universal Channel
brands in Russia. They debuted on NTV Plus' digital platform.
The Sci Fi kick-off included the airing of blockbusters
"Jurassic Park" and "ET: The Extra-Terrestrial."
The UC launch featured "Out of Sight" (George
Clooney and Jennifer Lopez star) and "Sudden Death"
(Jean-Claude Van Damme).
Tribune Media Services
has begun international syndication of Samantha Powers
Time magazine column on world affairs.
Power, 37, is professor of practice of global leadership
and public policy at Harvards John F. Kennedy School
of Government. She also served as foreign-policy adviser
to Democratic presidential candidate Barack Obama.
TMS has exclusive rights to sell her column to international
She became a Time columnist in 2007.
HONING MUSIC PITCHES
Send a CD of your artists music, put a Post-It on
it to say if it's for radio and what music tracks to listen
to because time is of the essence for music editors. "If
the best song is No. 8, tell me, I do not have enough time
to listen to the whole album."
That's advice from Kurt Patat, senior communications manager
at AOL Music, given at the Entertainment Publicists Professional
Society media workshop, Working With Music Journalists
in a Technology Driven World," in Hollywood on May
Music writer Dan Kimpel says he's songwriter-oriented.
He looks for somebody who understands how large that
world is, but also how small that world is as well. I want
a story that hasnt been beaten up in the media. I
am always thinking about who reads what I write. It is necessary
that the things that are pitched to me are applicable to
publications I serve.
Kimpel has profiled Leonard Cohen, Green Day, Metallica,
Fergie, Elvis Costello, Jackson Browne, and Maya Angelou.
He is a Song Biz columnist and feature writer
for Music Connection magazine and contributes to
American Songwriter, BMI World and SESAC
This summer passengers will hear his interviews with recording
artists and songwriters on Delta On Air, the airlines
in-flight audio programming. Kimpel can be reached at [email protected].
Los Angeles, according to Todd Martens, is not a
songwriters town, it is a project town. The Los
Angeles Times producer said the market is so flooded
with music stories, we are usually looking for something
two to three weeks out.
"I cover a lot for the Times blog, and started out
covering the Grammys and branched out from there,
Martens duties are split between devising new content
for the latimes.com site and creating ways to present the
papers material online.
Prior to joining the Times, Martens was reporter for Billboard
Magazine, where he wrote the weekly column the
Indies. He griped about receiving just press releases
I need a picture, a stream, because with music you
just want to hear it, and you dont really care about
the story, explained Martens ([email protected]).
It can be an interesting read, but if you dont
like the music, then the story doesnt really count.
So I always look for the full MP3 and I like to be told
that it is legal to post it on the site. I like to have
meat and potatoes in my post.
Patat ([email protected])
raised the typical beef about receiving unwanted pitches.
Visit my site before you pitch me, he said.
He recalled getting a pitch from a publicist for a kids
music web site, while AOL doesnt have such a site.
Patat also got an email saying, Dear Terry please
put this on Yahoo Music site. He replied that his
name is Kurt and that he works for AOL Music.
Do a little research so you can put your pitch into
context, and send a short pitch like, 'Hey, thought this
might sound good on Spinner,' and mention it is a good fit.
That is going to get my direct attention, as opposed to
just sending a blanket press release.
Patat revealed that there are some 200 radio station formats
and music platforms, so it is advisable to label which music
genre and which track he should listen to on the CD when
it is mailed to him. Streams and MP3s are acceptable, and
he prefers getting the entire song, too. Publicists should
allow for minimum of two to three weeks notice.
"When it comes to getting music first, you dont
have to be first," said MK, owner and editor of Popbytes,
a music, film, television, celebrity gossip and entertainment
news blog. "If you start stressing about being first
youll go crazy."
The day the CD comes out the story is dead, and if
we havent gotten an advance CD at that point, then
its fair game to go download it and review it,
advised MK ([email protected]).
Edition, June 4, 2008,
OF PR FIRMS
TUNHEIM CUTS FOUR STAFFERS
Partners, a Minnesota-based PR and public affairs firm,
has laid off four staffers.
firm's website lists 26 employees from the administrative
assistant level up to president/CEO Kathy Tunheim, along
with 13 counselors. It reported 50 staffers in the most
recent ODwyers Directory of PR Firms.
acquired New School Communications last September.
Triangle Business Journal reported that the firm
had $3.7M in net fee income last year with clients like
Pfizer, Target Stores, and the American Dental Assn.
Tim Loesch said the staff move was a response to the economic
landscape and made to "foster growth.
RACEPOINT HONORED BY U.N.
The United Nations has
awarded its Grand Award for outstanding achievement in PR
to Racepoint Group for its One Laptop per Child
campaign to distribute low-cost laptops to children in the
The OLPC is a non-profit
venture that was launched in '05 by Massachusetts Institute
of Technology professor Nicholas Negroponte to bolster access
Racepoint placed stories
in print, broadcast and on the Internet about how OLPC could
design, manufacture and deliver the laptops to 10 countries
identified by the U.N.
The firms publicity
effort has helped raise $35M in the U.S. and Canada to bankroll
distribution of laptops in Mongolia, Afghanistan, Cambodia,
Ethiopia and Haiti.
Purchase agreements have
been ironed out in Uruguay and Peru. Italy and Holland are
negotiating with OLPC to fund laptops for their former colonies.
Larry Weber, chairman
of Racepoint, believes the OLPC campaign illustrates his
firms effort to use both traditional and social
media to deliver powerful messages that inspire individual
and government action.
The U.N award is a joint
program with the International PR Assn. It will be presented
to Racepoint at IPRAs Golden Awards ceremony in London
TOMIC COMMS. OPENS IN MIAMI
manager of media relations for eight years at Golin Harris,
New York, who headed media relations at St. Johns
University for 20 years, has opened Tomic Communications
at 100 S. Pointe dr., Miami Beach, FL 33139.
New York-based MediZine, publishers of Healthy Living,
Remedy, Diabetes Focus the MDminute, and other
titles. Non-profit clients include the Marine Corps Scholarship
Foundation, Washington, D.C., and Cerj Lalonde, Canadian
artist now based in Miami.
Tomic moved to Miami
Beach when her husband Sam, a psychiatrist, set up a private
As president of
NY/WICI, she helped launch its first College Communications
Conference, now in its 17th year.
Communications, New York/Knowles Science Teaching
Foundation, private group boosting high school science and
math programs, for PR.
Schwartz & Co., New York/Gemex Systems, diamond
rating technology; Noble Gift Packaging, and Greater Than
One, digital marketing agency.
Hammond & Associates, New York/Guayas, province
of Ecuador, for destination PR; Wilson Associates, hospitality
design; Lulan Artisans, S.C.-based sustainable, hand-made
home textiles producer; Split Rock Resort, Pocono Mountains
resort slated to open a $17M indoor waterpark in August;
The Mansion at Peachtree (Atlanta), and Certified Angus
Beef as it marks its 30th anniversary.
Morris + King Company, New York/Meez, online social
entertainment network, as AOR for PR.
SMR, New York/Fynanz, online marketing place for
college student loans, for PR.
& Williams, Hauppauge, N.Y./The Intrepid Sea,
Air & Space Museum, as adv. and marketing AOR following
a competitive review.
PR, Bridgewater, N.J./Smarparts, digital picture
frame products, as AOR for PR.
Richmond, Va./Agility Healthcare Solutions, automated workflow
and resource management software for the healthcare industry,
Communications Group, Atlanta/
Delta Community Credit Union, for consumer and lifestyle
PR following a competitive bid.
Cleveland/The Plaza Group, international petrochemical marketing
company, for strategic marketing and PR initiatives.
Marketing Services, Chicago/ABSOLUT Vodka, for Hispanic
experiential marketing services via its Aspen Latino unit.
The work includes a two-phased, nine-month ABSOLUT Global
Cooling campaign to educate consumers about global warming.
Communications, Elkhart, Ind./Haworth, office furniture,
for media training and media relations; Sports-O-Zone, bacteria
destruction process for sports equipment, for marketing
comms.; LaGrange County Convention and Visitors Bureau,
for comm. planning, branding, research and issue advocacy,
and the Greater Elkhart County YMCA, for regional media/community
relations and issue advocacy.
Group, Minneapolis/AAA-Minneapolis and the American
Swedish Institute as AOR for PR.
Communications, Los Angeles/Sircuit Cosmeceuticals,
skin care products, and Wet International, personal lubricants
and sexual wellness products, as AOR for both
Los Angeles/Shell Vacations Hospitality, vacation destinations,
and Dolce International, meetings properties, for PR.
PR, San Diego/TAG, accounting consultancy, for re-branding
and public/media relations. TAG was founded in 1996 as The
Edition, June 4, 2008, Page 6
PSAs HIT TOP MARKETS
public service announcements air in the top 100 markets,
not the bottom 100, according to a study by WestGlen Communications,
a TV analysis of more than 266K PSA airings, WG found that
63 percent aired on national broadcast or cable networks,
or local affiliates, in the top 50 markets. That left 37
percent that aired in the bottom 100 markets.
broadcast PR company contends that the right strategies
and relationships can get a message on the air in large
markets. It also opens the door to consider PSAs as
a sound tactic for reaching larger markets, which are traditionally
difficult to penetrate with broadcast news stories,
said Annette Minkalis, senior VP.
also found that about half (46 percent) of more than 789K
radio PSA airings penetrated the national networks or the
top 50 markets. Thirty-six percent aired in the lower 100
broadcast radio has fewer network affiliates than TV, only
two percent of radio PSAs aired nationally, compared with
12 percent for the TV PSAs in the study. However, a higher
percentage of radio PSAs (16) hit the top 10 radio markets,
compared with only 12 percent for TV in the top 10.
KETCHUM WINS BEST OF
Ketchum won PR Society/New
Yorks Best of the Best Award at the groups
annual Big Apple Awards in New York on May 23.
The Omnicom-owned firm
earned kudos for its ThINK Before You INK! campaign
for Kodak with The Concept Studio, Mirrorshow and Trillium.
Ketchum locked up more than 3,300 stories.
Carmichael Lynch Spong
won seven Big Apples and two honorable mentions, while Ketchum
won two additional Apples, and Cohn & Wolfe, Edelman,
M Booth & Associates, GCI Group, and HealthSTAR won
two Apples a piece.
James Murphy, who heads
his own firm and retired as chief marketing and communications
officer of Accenture, received the chapters John W.
Hill Award for leadership in the field of PR.
HealthSTAR PRs work
for GlaxoSmithKline Consumer Healthcare earned a nod for
Best Use of Research, which was presented by
the Institute for PR.
Roberta Elins, professor
of advertising and marketing communications at SUNY Fashion
Institute of Technology, was given the Philip Dorf Award
for outstanding accomplishments in mentoring PR pros and
students. Michael Rinaldo, senior VP/partner and co-chair
of global healthcare for Fleishman-Hillard, was given the
Presidents Award for service and contributions to
NEW BOOK: In 2011:
Trendspotting for the Next Decade, McGraw-Hill, N.Y.
(2008), author Richard Laermer analyses the birth, success
rate and life cycle of trends. By explaining how trends
work and their range of possibilities, Laermer, CEO of RLM
PR, believes we can better understand whats
in store for the next ten years and beyond.
Michael Kennedy, director of PR for Bostons
Huntington Theatre Company, to Goodman Media International,
New York, as a senior account director. He was previously
comms. director for the Massachusetts Cultural Council and
PR director for the Boston Ballet.
Baran, who had been running his own firm, Baran Communications,
has re-joined Fenton Communications in New York as a senior
VP in its expanded green technology unit focused on renewable
energy, environmentally sound technology and innovation.
His recent work included An Inconvenient Truth, Who
Killed the Electric Car and clients in the renewable
Ford, former project manager for MITs Convergence
Culture Consortium, to Peppercom, New York, as director
of consumer insights. The firm said hell play a key
role in leading its PepperDigital practice in research and
analysis of audience behaviors and media trends.
Duffy, an environmental PR pro, has joined MWW Group,
East Rutherford, N.J., as senior VP handling PA and crisis
management. He was at Burson-Marsteller, where he served
as a director in its issues and advocacy practice. Prior
to B-M, Duffy was media and communications manager at K&L
Gates law firm.
A/E, Resound Marketing, to R&J PR, Bridgewater, N.J.,
as an A/E. She handles International Playthings and Kepner-Tregoe.
Grice, COO of Pitney Bowes division AAS, to Clear!Blue,
Birmingham, Mich., as COO. Michelle
Erwin, marketing communications senior manager for
Nissan North America, joins as a senior member of the firms
strategy and client team.
Keating, deputy managing editor of The Sun
of San Bernardino and the Inland Valley Daily Bulletin,
to Western University of Health Sciences, Pomona, Calif.,
as executive director of public affairs. He was editor of
the Glendale News-Press and Burbank Leader
and editor of the Ashland Daily Tidings in southern
Larsen, A/S, JS2 Communications, to Rousso/Fisher
PR, Los Angeles, as VP of publicity.
Scordato to VP, director of corporate communications
for the advertising and marketing group Aegis Media North
America, New York. She has been with AM since 2006. Its
units include Carat, Isobar and Vizeum.
Barnett and George
McCane to principals, Richards Partners, Dallas.
Barnett leads the firms consumer unit and is a 14-year
veteran of the RP. McCane leads the B2B team.
Kraus, president and CEO of APCO Worldwide, Washington,
D.C., to chair of the Women Presidents Organizations
board of directors. The non-profit membership group is for
women presidents of multimillion-dollar companies.
Edition, June 4, 2008, Page 7
ATTACKS LOBBYING BASHERS
Korologos, who lobbied for Timmons & Co. for nearly
30 years, took aim at lobbying bashing in the
May 30 Wall Street Journal.
questioned why pundits, political operatives and segments
of the media cast lobbying by Boeing or the American Petroleum
Institute as bad, while advocacy on behalf of
Friends of the Earth or National Education Assn. is viewed
lobbying by the National Assn. of Manufacturers or Chamber
of Commerce is considered unsavory, but lobbying
by the Laborers International Union or AFL-CIO is seen as
who is now an advisor at DLA Piper, wrote that the First
Amendment gives people the right to petition the government
for a redress of grievances as it also protects freedom
of speech, press, religion and peaceful assembly.
is fed up with his profession being tainted by the misdeeds
of Jack Abramoff. While there is no defense of Abramoffs
actions, Korologos wants to know why corrupt judges,
bankers, mortgage brokers, cops, and rapacious corporate
executives arent singled out to stain their
respective professions. His central point: There are
no more (nor fewer) lobbyists who have crossed the
line than other walks of life.
cant eat, sleep, drink, buy sunglasses, insurance
or a caror mow the lawn, drink a beer, cook a steak,
ride a bike, or put eggs in a Caesar saladwithout
some federal regulation over us.
lobbyist provides legislative strategies and information
and advice to our clients on how the federal government
works. When you break your arm, you go to your doctor; when
you need Washington help, you call your lobbyist,
wrote Korologos. He noted there are more than 35,000 lobbyists
in Washington who represent every facet of the economy.
And thats good for the Republic, he wrote.
portrayed lobbying as a product of centuries of Western
political thought noting examples from the 6th Century
Athenians to Christopher Columbus.
M&F FUELS ETHANOL SYSTEM
Maloney & Fox recently
handled the launch of what is being touted as the worlds
first home ethanol system.
The EFuel100, developed
by E-Fuel Corp., is essentially a home-brewed ethanol maker
and was kicked off with a May 8 press event in New York
and followed up with a wide-ranging media relations campaign.
Coverage included national and international hits in outlets
like the New York Times, ABC News, Popular Mechanics,
and CNBC, as well as the front page of Digg and scores of
E-Fuel founder and CEO
Tom Quinn had been a previous client of the firm. Being
part of something this big is a thrill, said CEO Brian
The EFuel device, about
the size of a refrigerator or washer/dryer with a price
tag of $10K, can produce up to 35 gallons of ethanol per
week from a sugar, yeast and water solution.
VINER BELL DIES AT 85
Jeanne Viner Bell, a PR
pro and fixture on the D.C. diplomatic social circuit, died
May 21 in Los Angeles at her sons home. She suffered
from Alzheimers disease.
The Washington Post
credits Bell for persuading the White House and State Dept.
to serve and promote California wines. French varietals
had dominated White House and U.S. embassy functions. Bell
repped Californias Wine Institute.
Her crowning achievement
was attained when Richard Nixon had a California wine cellar
installed at the White House.
During a four decade PR
career, Bell coordinated U.S. visits by foreign leaders
and consulted for the Presidents National Advisory
Council on Economic Opportunity during the Carter Administration.
She served six terms on the D.C. Private Industry Council,
a job training organization.
Bell sat on the board
of Independence Federal Savings Bank, an institution launched
in 1968 to help minorities, and served as president of the
American News Womens Club.
The Post called Bell,
who launched her firm in 1961 as a single mother, a
mentor to generations of women in PR.
In 1996, Bell ghostwrote
a book, Shattered: In the Eye of the Storm,
which was Faye Resnicks account of the O.J. Simpsons
trial for allegedly murdering his wife.
The book was published
by her son, Michael Viner.
BARRY UPPED AT N.Y. CPA GROUP
Joanne Barry has been
named deputy executive director of the New York State Society
of Certified Public Accountants, which has 29,000 members.
She is responsible for
internal and external PR and will assume policy, legislative,
regulatory issues as well as budgeting.
Barry joined NYSSCPA in
`81 as assistant director of PR and rose to the post of
managing director of its communications division. Earlier,
she worked at Hackensack University Medical Center and New
York City School Volunteer Program.
The NYSSCPA is the oldest
state accounting organization in the U.S. It was founded
in 1897 to establish standards and promote integrity in
D+P AGAIN SPARKS SUDOKU MANIA
Devine + Powers, Philadelphia,
will again handle PR duties this year for the Philadelphia
Inquirers follow-up to its inaugural hit Sudoku
National Championship in the fall.
Last Octobers event
attracted 1,300 people from across the U.S. and made it
the largest live puzzle championship in the world.
D+P says more than 206
articles were written about the event, which was hosted
by New York Times crossword editor Will Shortz.
D+P will handle a media
tour with Shortz, host mini tournaments throughout the region,
and drive a campaign surrounding this years honorary
guest, Maki Kaji, who named the wildly popular game Sudoku.
Edition, June 4, 2008,
issue raised by the Coach course at Hunter College
is whether the course violated federal rules.
law requires colleges as well as research hospitals to have
Institutional Research Boards that protect students
and patients from having undue research done on them.
was no such review at Hunter where word of the course popped
out at a faculty meeting.
Bob Hirsch wrote to insidehighered.com: Didnt
the students have research conducted on them by the company
(survey of attitudes) and didnt the non-class students
have surveys conducted on them? The course appears to have
been a study by Coach to determine if it could modify the
attitudes of students (i.e., brainwashing, mind control
with someones head is risky, he wrote. He noted
that advertising and marketing do this but not under
the pretense of providing an unbiased perspective in the
guise of education.
was conducted into attitudes of students before and after
the anti-fake campaigns. At Howard University, where Prof.
Rochelle Ford worked closely with Travis Johnson of the
Intl Anti-Counterfeiting Coalition and Melina Metzger
and Michelle Moore of Paul Werth Assocs., both primary and
secondary research was conducted among 300 students and
attitude changes were measured.
Barlow of NYC College of Technology told insidehighered.com:
The commercial model doesnt work well in an
Henry Giroux wrote: The real issue is the increasing
subordination of all aspects of the university to corporate
lost in this transformation is the distinction
between training and a critical education. The university
now adopts the aesthetic of the mall and its administrators
increasingly resemble PR hacks.
draws 500,000 unique visitors a month. Its audience is 1.4
million college instructors and two million professionals
in higher education. Founders of the D.C.-based website
are educators Will Collins, Scott Jaschik and Doug Lederman.
some Hunter professors are now calling the Hunter/Coach
scandal will be taken up again in the fall by
Hunter professors, some of whom are thinking of demanding
a censure of Hunter administrators.
chasm is evident between academic and editorial attitudes
and practices and PR attitudes and practices. Controversy
is at the heart of free academic inquiry says the
American Assn. of University Professors. Editors also thrive
on controversy and the U.S. Constitution fosters vigorous
public debate. But the Hunter/Coach course materials provided
a narrow viewpoint, said the Academic Freedom
Committee. When the professor in the class attempted to
broaden the materials, he was slapped down by Coach lawyers.
Coach PR was a no-show in this incident.
Materials of the IACC
complain of abusive labor practices in the production of
fakes but the labor practices of IACC members also merit
examination to provide balance.
Coach has extensive guidelines
for its suppliers but there is wriggle room
because Coach can only promise that it will not knowingly
allow violations. The class should have been told to visit
chinalaborwatch.com and similar websites.
first foray should have been to the Coach financials,
which are readily available on the web. With a little guidance,
the students would learn how hugely profitable Coach (and
many IACC members) have become using cheap labor.
Gross profit of Coach
on sales of $3.05 billion in the 12 months ended March 29
was $2.02B and net was $728M. Coach has almost no debt$13.94M,
giving it a debt/equity ratio of 0.01. It only has 3,100
full-time employees. The rest are part-timers, contractors,
etc. Labor costs are kept to a minimum. Use of Hunter students
at a cost of $10,000 to reach millions on myspace and facebook
fit this mold.
CEO Lew Frankfort and
his wife personally gave $1M to Hunter in 2007. He was ranked
No. 4 in terms of pay in 2006 on the New York CEO pay chart
of Crains New York. His remuneration of $44.4M
was topped only by CEOs of Gamco Investors, Goldman Sachs
and Merrill Lynch.
He made more than Rupert
Murdoch of News Corp., who was 15th on the list and Ralph
Lauren, No. 18. Frankforts 2,989,922 shares at $33.70
a share are worth $100M.
Carole Stadler, who as
general counsel of Coach suggested the $10K gift for the
Hunter course to the school administration headed by Jennifer
Raab, a lawyer, sold stock worth $20.5M from Sept. 2006
to March 2007 (mostly at about $50 a share), netting about
$10M after paying option costs.
Stadler, 48, left the
company last year. A Hunter grad and daughter of Lorraine
Edelberg Sadler, 1949 grad, Sadler has been a supporter
of the Mothers Day Campaign which raises
money for the school.
PR students who contrasted the finances of companies like
Coach with the finances of the ad conglomerates might
think about a change of careers.
They would find WPP with
$6.2B in debt (.72 debt/equity ratio); Omnicom with $3.08B
in debt (.76 debt/equity ratio), and Interpublic with $2.15B
in debt (.92 debt/equity ratio). Their debt almost equals
their stockholders equity!
Why? Advertising/PR is
labor intensive and labor costs cant be easily shipped
overseas. But the Big Five are trying as hard as they can
to cut labor costs. WPPs Martin Sorrell complained
in 2004 that there are too many people in the middle
in PR and wants PR to be like investment banks (big
producers at the top and then a lot of arms and legs, a
lot of soldiers). Yes, a lot of poorly-paid people
at the bottom.