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Internet Edition, June 4, 2008, Page 1


New York State is targeting large agencies with an RFP to guide a new PR initiative for its anti-tobacco programs over the next three years.

The state's Dept. of Health wants proposals from firms with at least $25M in annual PR billings from 2004-2006 to tie together its coalition of anti-tobacco entities around the state.

Firms are not required to be headquartered in the Empire State, but will be required to maintain at least a satellite office if chosen.

DoH spokeswoman Claudia Hutton told O'Dwyer's that the campaign is a new initiative focused on PR after a coalition of anti-tobacco groups last year pooled resources to run an advertising campaign. "In government, advertising is something that you pay for, but public relations is something you talk through that doesn't cost as much money," she said. "We have to teach people what to say."

She said a dollar amount could not be placed on the planned contract until the state budget passes.

As outlined in the RFP, the state wants a firm to establish and run a "Center of Excellence in Tobacco Public Relations" to include a series of sustained PR and media advocacy plans with statewide entities funded by the Tobacco Control Program.

That includes development of a speakers bureau, sample letters to the editor, media relations, PR resource kits and other work.

Interested firms cannot work with any tobacco clients and are required to provide a complete listing of clients from 2005 to the present.

The state hopes to ink an initial three-year contract to start on Oct. 1 and run through Sept. 30, 2011. There is a single two-year renewal option.

Information on the RFP has been posted online at


Tom Reynolds, who was press secretary for presidential candidate and New Mexico Governor Bill Richardson, has joined Qorvis Communications as a director.

Reynolds is to handle public affairs and crisis management for the Washington, D.C.-based firm.

Reynolds also held the top press job for Sen. Tom Harkin, the Iowa Democrat who chairs the Agriculture Committee, and Rep. Jane Harman, the California Democrat who chairs the House's Intelligence, Information Sharing and Terrorism Risk Assessment Subcommittee.


The Food Allergy Project has hired Clark & Weinstock in Washington, D.C., to press for more federal dollars for food allergy research to help the 12M Americans who react to allergens such as peanuts, wheat, shellfish and soy.

The FAP, bills itself as a not-for-profit group of parents, researchers and educators, and believes the private sector is not able to raise the targeted $50M a-year needed to find a cure for allergies.

The New York-based group contends the federal food allergy research effort is "woefully underfunded." The National Institutes of Health, for instance, spends less than $10M a year for food allergy research compared to $107M for attention deficit disorder and $1.2B for diabetes.

The FAP believes a stepped-up federal commitment to food allergy research will attract the brightest scientists and researchers to the field.

C&W's Vin Weber, the former Republican Congressman from Minnesota, is working for the FAP.

He is joined by Ed Kutler (aide to ex-Speaker Newt Gingrich), Sandra Stuart (chief of staff for ex-California Congressman Vic Fazio) and Erik Hotmire (former communications director for Sen. Sam Brownback).

Mercury Public Affairs, New York, is also working with the FAP.

C&W and Mercury PA are part of Omnicom.


MWW Group is handling chapter 11 communications for struggling New Jersey-based retailer Linens 'n Things.

The company, which operates in 49 states, said it is shopping for a liquidator to shutter 120 of its 589 stores as it faces curbed consumer spending in the U.S. It filed for bankruptcy protection last month after media speculation about its future.

Richard Tauberman, an executive VP for MWW in its East Rutherford, N.J., headquarters, is heading the work. VP Susan Kenney is also handling the account.

LnT said that it secured court approval for a $700M loan from GE Capital and it expects to earn up to $130M from the closing of about one-fifth of its stores.

The New York Post reported on May 27 that the retailer was considering more store closings, up to one-third of its operations.

Home furnishings and related products are the retailer's specialty. Bed Bath & Beyond is its largest competitor.

Internet Edition, June 4, 2008, Page 2


Rubenstein Assocs. handled New York City’s first annual World Science Festival that kicked off May 28 at Columbia University with the World Science Summit invitation-only gathering of scientists and policymakers from throughout the world.

Mayor Mike Bloomberg gave a welcome speech in which he touted the city as a global research center and played up how science benefits NYC’s economy.

The Big Apple is the No. 2 recipient of funding from the National Institutes of Health from `99 to `06, and has produced more biotech patents than any metro area during that period.

The WSF is the brainchild of Brian Greene, a Columbia physics and math professor, and Tracy Day, Greene’s wife and “Nightline” producer.

Their goal is to shift the perception of science as being the playground of “eggheads” by showing how it impacts politics, culture, education and economics.

The WSF featured programs through June 1 at 22 different venues including the Metropolitan Museum of Art, Guggenheim Museum, New Victory Theater, New York Botanical Garden, New York Public Library, Rockefeller University, American Museum of Natural History and the 92nd Street Y.

Walt Disney Imagineering prepared “The Science of Imagination” program that explores robotics, virtual reality, artificial intelligence and pyrotechnics. A day-long street fair was held in downtown Manhattan on May 31.

Sponsors of WSF include Con Edison, Credit Suisse, Rockefeller Foundation, John Templeton Foundation and Alfred P. Sloan Foundation.


Porter Novelli and EVC Group are handling the merger of West Coast cancer treatment developers Sonus Pharmaceuticals and OncoGenex Technologies. The stock deal is in the $12M range.

San Francisco-based EVC is handling IR for Sonus, which had been reeling from the recent failure of a breast cancer drug and faced delisting on the Nasdaq for trading under $1 (it was at 34 cents on Monday).

PN’s Life Sciences unit is guiding communications for Vancouver-based OncoGenex, which has three cancer therapies in its pipeline, including one in clinical trials.

The Omnicom unit has worked with OG since 2006.

The combined company would bring OG into the public markets as OncoGenex Pharmaceuticals under OG’s current president/CEO, Scott Cormack.

OG had previously withdrawn plans for a $48M initial public offering early last year after turmoil in U.S. markets.

The combine received unanimous approval from both company boards and is expected to close in the third quarter pending shareholder approval.

Sonus is based in Bothell, Wash.

The Vancouver Sun reported that Sonus and OncoGenex will be going before a Nasdaq listing panel to appeal the delisting decision and to propose a reverse stock split that would see the newly merged company trade under the symbol OGXI.


News Corp. CEO Rupert Murdoch expects the Democrats to win the November elections by a landslide, bolstered by a sour economy and widespread disdain for President Bush.

The Australia native said the shocking victory by Democrat Travis Childers for a Mississippi Congressional seat last month is a sign that the GOP is in disarray.

Reuters reported May 29 that Murdoch made his political predictions at the Wall Street Journal’s annual “D: All Things Digital” conference in California.

The media mogul sees an “Obama phenomenon” and the fact that the nation is “undoubtedly in a recession” as factors boosting the Democrats to victory in the fall elections.

Despite that thumbs up for the Democrats, both leading candidates, Sens. John McCain and Barack Obama, have problems, according to Murdoch, who oversees the conservative Fox News and New York Post.

The Arizona Senator is hurt by close ties with the White House, while race is an issue for Obama.

Murdoch believes Obama will overcome the race issue and emerge as America’s first black President.

The Post endorsed Obama over Hillary Clinton in the New York primary. Murdoch says he had a hand in that endorsement.


Dunkin’ Donuts pulled an online ad that featured pitchwoman Food Network host and pitchwoman Rachael Ray wearing a scarf that was mistaken by conservative bloggers as a keffiyeh.

Conservative firebrand Michelle Malkin blogged that Ray’s scarf looks like a keffiyeh, the “traditional scarf of Arab men that has come to symbolize murderous Palestinian jihad.”

That scarf, she continued, was popularized by former PLO chief Yasser Arafat and is a “regular adornment of Muslim terrorists appearing in beheading and hostage taking videos.”

Margie Myers, Senior VP-communications at DD, explained in a statement that Ray is not wearing a keffiyeh. It is a black-and-white silk scarf with a paisley design that was selected by a stylist for the advertising shoot.

The chain, however, has dropped the ad because the “possibility of misperception detracted from its original intention to promote our iced coffee.”

DD has outlets in Saudi Arabia, Qatar, United Arab Emirates, Lebanon and Pakistan.


O’Keeffe & Company, an Alexandria, Va.-based tech firm with a penchant for high-profile anniversary parties, marked its 11th year with Apollo 11 astronaut Buzz Aldrin at a May 15 event in McLean, Va.

Stephen O’Keeffe, founder and principal of the firm, said Aldrin has commanded people’s imagination for decades, from piloting combat jets to diving to the Titanic wreckage.

For the firm’s 10th anniversary, O’Keeffe hosted “Perfect 10” model Bo Derek.

Internet Edition, June 4, 2008, Page 3


MSNBC has taken hits from both sides of the political spectrum, reported Howard Kurtz in the May 28 Washington Post.

Steve Schmidt, a top strategist for John McCain, called the cable network “an organ of the Democratic National Committee.”

Ed Gillespie, President Bush’s counselor, blasted “blatantly partisan talk show hosts like Chris Matthews and Keith Olbermann.”

Terry McAuliffe, chairman of Hillary Clinton’s campaign, charges Matthews with being “in the tank” for Barack Obama, and practically the “Obama campaign chair.”

Kurtz believes MSNBC is positioning as the “antithesis” of Fox News, and that its 61 jump in prime time ratings last month has made it a juicy target.

Steve Capus, president of NBC News, said people once thought of MSNBC as an “also-ran cable channel,” but that is not the case anymore.


Time Warner’s AOL unit announced that CNBC will provide content to its newly launched AOL Money & Finance video site.

The effort, according to Marty Moe, senior VP of AOL Money & Finance, is to give “consumers the most current and comprehensive financial news and information.”

The AOL finance site attracts more than 15M visitors a month. CNBC is available in more than 95M households in the U.S. and Canada.


The Copley Press has sold its Copley News Service to Creators Syndicate in a deal that goes into effect on July 1.

The San Diego-based operation distributes syndicated columnists and cartoonists. It will be renamed Creators News Service.

CP’s main media property is the San Diego Union-Tribune.


Viacom has revamped its site offering deeper high resolution, full episode video player and advanced social networking. It also has linked a content deal with

Erik Flannigan, executive VP/digital media, said the site is aimed at guys in the 18 to 34 year old age bracket.

The video player will enable viewers to watch Spike TV classics such as “Pros vs. Joes,” “Murder,” “DEA,” “Wacked Out Sports” and “I Bet You Will.”


Walt Disney Studios has established Kingdom Comics to create graphic novels based on its films.

The trio of Ahmet Zappa, Harris Katleman and Christian Beranek are responsible for the operation.

They will develop titles from new and classic Disney releases, or comics based on individual characters.


The Newspaper Assn. of America has canceled its annual “Mid-Year Media Review” that takes place in June. The event is to tout the prospects of publicly traded media companies to Wall Street.

The executives, instead, will speak at the Deutsche Bank Media & Telecommunications Conference slated for New York on June 9-10.

Reuters reports that tanking advertising sales, plummeting stock evaluations and continued circulation drops made for grim conference chatter.

There are no conference plans yet for `09.


Gannett Co. is advising shareholders to reject the "mini-tender" offer launched by TRC Capital Corp. to acquire up to 2.5M shares of the media giant. That block represents about 1.1 percent of the company's outstanding shares.

TRC, on May 14, offered to purchase those shares at $29.45, Gannett's stock is now selling for $29.32.

Gannett notes that TRC has made mini-tenders for other companies. Those tenders "void many of the investor protections afforded for larger tender offers," including the filing of disclosure of documentation with the Securities and Exchange Commission.

The SEC, notes Gannett, "has issued an investor alert regarding mini-tender offers. The SEC noted that "some bidders make mini-tender offers at below-market prices, hoping to catch investors off guard if the investors do not compare the offer price to the current market price." TRC's offer expires June 13.

Gannett publishes 85 daily newspapers including USA Today. Its shares traded as high as $59.83 during the past year.


Stephen Galloway has been named executive editor for features and events at The Hollywood Reporter.

He joined THR in `93 and has served as editor-at-large since `99, handling much of the publication's awards coverage and film features.

Galloway, who is British, has written for the Los Angeles Herald-Examiner, TV Guide and worked for French TV in Paris.

Elizabeth Guider is editor of THR.


The Wall Street Journal is staffing up its lifestyle magazine, WSJ, which has been penciled in for a September 6 launch.

Jeffrey Podolsky, New York editor for Tatler Magazine, is taking the editor-at-large position.

Janelle Carrigan, who is travel editor of the paper's "Weekend Journal" will become features editor of WSJ.

Sasha Wilkins, who has written for the Times of London website, Harper's Bazaar and Elle, is going to be executive style editor of the new publication.

Kate Auletta, of House & Garden, is becoming assistant features editor.

(Media news continued on next page)

Internet Edition, June 4, 2008, Page 4


The Ladies Home Journal is celebrating its 125th anniversary throughout 2008 via an editorial redesign that features new typefaces, photography and an overall more sophisticated look.

Diane Salvatore, editor-in-chief, said LHG has published work by "world-class philosophers, presidents, journalists, novelists, architects and scientists" in its rich history.

The Meredith Corp. property is airing BetterTV segments in a dozen markets that showcase a "Never Underestimate the Power of a Woman" editorial list of the most 125 intriguing women during the past 125 years.

LHJ has a circulation of 3.8M and readership of 13M. Its website attracts 1.8M unique visitors each month.


NBC Universal has launched the Sci Fi and Universal Channel brands in Russia. They debuted on NTV Plus' digital platform.

The Sci Fi kick-off included the airing of blockbusters "Jurassic Park" and "ET: The Extra-Terrestrial."

The UC launch featured "Out of Sight" (George Clooney and Jennifer Lopez star) and "Sudden Death" (Jean-Claude Van Damme).

Brief __________________________________

Tribune Media Services has begun international syndication of Samantha Power’s Time magazine column on world affairs.

Power, 37, is professor of practice of global leadership and public policy at Harvard’s John F. Kennedy School of Government. She also served as foreign-policy adviser to Democratic presidential candidate Barack Obama.

TMS has exclusive rights to sell her column to international markets.

She became a Time columnist in 2007.


Send a CD of your artist’s music, put a Post-It on it to say if it's for radio and what music tracks to listen to because time is of the essence for music editors. "If the best song is No. 8, tell me, I do not have enough time to listen to the whole album."

That's advice from Kurt Patat, senior communications manager at AOL Music, given at the Entertainment Publicists Professional Society media workshop, “Working With Music Journalists in a Technology Driven World," in Hollywood on May 15.

Music writer Dan Kimpel says he's “songwriter-oriented.” He looks for “somebody who understands how large that world is, but also how small that world is as well. I want a story that hasn’t been beaten up in the media. I am always thinking about who reads what I write. It is necessary that the things that are pitched to me are applicable to publications I serve.”

Kimpel has profiled Leonard Cohen, Green Day, Metallica, Fergie, Elvis Costello, Jackson Browne, and Maya Angelou. He is a “Song Biz” columnist and feature writer for Music Connection magazine and contributes to American Songwriter, BMI World and SESAC magazines.

This summer passengers will hear his interviews with recording artists and songwriters on Delta On Air, the airline’s in-flight audio programming. Kimpel can be reached at [email protected].

Los Angeles, according to Todd Martens, “is not a songwriters town, it is a project town.” The Los Angeles Times producer said the “market is so flooded with music stories, we are usually looking for something two to three weeks out.

"I cover a lot for the Times blog, and started out covering the Grammys and branched out from there,” he said.

Martens’ duties are split between devising new content for the site and creating ways to present the paper’s material online.

Prior to joining the Times, Martens was reporter for Billboard Magazine, where he wrote the weekly column “the Indies.” He griped about receiving just press releases from publicists.

“I need a picture, a stream, because with music you just want to hear it, and you don’t really care about the story,” explained Martens ([email protected]). “It can be an interesting read, but if you don’t like the music, then the story doesn’t really count. So I always look for the full MP3 and I like to be told that it is legal to post it on the site. I like to have meat and potatoes in my post.”

Patat ([email protected]) raised the typical beef about receiving unwanted pitches. “Visit my site before you pitch me,” he said.

He recalled getting a pitch from a publicist for a kids’ music web site, while AOL doesn’t have such a site. Patat also got an email saying, “Dear Terry please put this on Yahoo Music site.” He replied that his name is Kurt and that he works for AOL Music.

“Do a little research so you can put your pitch into context, and send a short pitch like, 'Hey, thought this might sound good on Spinner,' and mention it is a good fit. That is going to get my direct attention, as opposed to just sending a blanket press release.”

Patat revealed that there are some 200 radio station formats and music platforms, so it is advisable to label which music genre and which track he should listen to on the CD when it is mailed to him. Streams and MP3s are acceptable, and he prefers getting the entire song, too. Publicists should allow for minimum of two to three weeks notice.

Don’t Stress

"When it comes to getting music first, you don’t have to be first," said MK, owner and editor of Popbytes, a music, film, television, celebrity gossip and entertainment news blog. "If you start stressing about being first you’ll go crazy."

“The day the CD comes out the story is dead, and if we haven’t gotten an advance CD at that point, then it’s fair game to go download it and review it,” advised MK ([email protected]).

Internet Edition, June 4, 2008, Page 5


Tunheim Partners, a Minnesota-based PR and public affairs firm, has laid off four staffers.

The firm's website lists 26 employees from the administrative assistant level up to president/CEO Kathy Tunheim, along with 13 counselors. It reported 50 staffers in the most recent O’Dwyer’s Directory of PR Firms.

Tunheim acquired New School Communications last September.

The Triangle Business Journal reported that the firm had $3.7M in net fee income last year with clients like Pfizer, Target Stores, and the American Dental Assn.

EVP Tim Loesch said the staff move was a response to the economic landscape and made to "foster growth.


The United Nations has awarded its Grand Award for outstanding achievement in PR to Racepoint Group for its “One Laptop per Child” campaign to distribute low-cost laptops to children in the developing world.

The OLPC is a non-profit venture that was launched in '05 by Massachusetts Institute of Technology professor Nicholas Negroponte to bolster access to education.

Racepoint placed stories in print, broadcast and on the Internet about how OLPC could design, manufacture and deliver the laptops to 10 countries identified by the U.N.

The firm’s publicity effort has helped raise $35M in the U.S. and Canada to bankroll distribution of laptops in Mongolia, Afghanistan, Cambodia, Ethiopia and Haiti.

Purchase agreements have been ironed out in Uruguay and Peru. Italy and Holland are negotiating with OLPC to fund laptops for their former colonies.

Larry Weber, chairman of Racepoint, believes the OLPC campaign illustrates his firm’s effort to use both “traditional and social media to deliver powerful messages that inspire individual and government action.”

The U.N award is a joint program with the International PR Assn. It will be presented to Racepoint at IPRA’s Golden Awards ceremony in London June 10.


Charlotte Tomic, manager of media relations for eight years at Golin Harris, New York, who headed media relations at St. John’s University for 20 years, has opened Tomic Communications at 100 S. Pointe dr., Miami Beach, FL 33139.

Clients include New York-based MediZine, publishers of Healthy Living, Remedy, Diabetes Focus the MDminute, and other titles. Non-profit clients include the Marine Corps Scholarship Foundation, Washington, D.C., and Cerj Lalonde, Canadian artist now based in Miami.

Tomic moved to Miami Beach when her husband Sam, a psychiatrist, set up a private practice there.

As president of NY/WICI, she helped launch its first College Communications Conference, now in its 17th year.


New York Area

Dentsu Communications, New York/Knowles Science Teaching Foundation, private group boosting high school science and math programs, for PR.

G..S. Schwartz & Co., New York/Gemex Systems, diamond rating technology; Noble Gift Packaging, and Greater Than One, digital marketing agency.

Lou Hammond & Associates, New York/Guayas, province of Ecuador, for destination PR; Wilson Associates, hospitality design; Lulan Artisans, S.C.-based sustainable, hand-made home textiles producer; Split Rock Resort, Pocono Mountains resort slated to open a $17M indoor waterpark in August; The Mansion at Peachtree (Atlanta), and Certified Angus Beef as it marks its 30th anniversary.

The Morris + King Company, New York/Meez, online social entertainment network, as AOR for PR.

Trylon SMR, New York/Fynanz, online marketing place for college student loans, for PR.

Austin & Williams, Hauppauge, N.Y./The Intrepid Sea, Air & Space Museum, as adv. and marketing AOR following a competitive review.

R&J PR, Bridgewater, N.J./Smarparts, digital picture frame products, as AOR for PR.


CRT/tanaka, Richmond, Va./Agility Healthcare Solutions, automated workflow and resource management software for the healthcare industry, for PR.

Trevelino/Keller Communications Group, Atlanta/
Delta Community Credit Union, for consumer and lifestyle PR following a competitive bid.


Sweeney, Cleveland/The Plaza Group, international petrochemical marketing company, for strategic marketing and PR initiatives.

Aspen Marketing Services, Chicago/ABSOLUT Vodka, for Hispanic experiential marketing services via its Aspen Latino unit. The work includes a two-phased, nine-month ABSOLUT Global Cooling campaign to educate consumers about global warming.

Holt Communications, Elkhart, Ind./Haworth, office furniture, for media training and media relations; Sports-O-Zone, bacteria destruction process for sports equipment, for marketing comms.; LaGrange County Convention and Visitors Bureau, for comm. planning, branding, research and issue advocacy, and the Greater Elkhart County YMCA, for regional media/community relations and issue advocacy.

Maccabee Group, Minneapolis/AAA-Minneapolis and the American Swedish Institute as AOR for PR.


JS2 Communications, Los Angeles/Sircuit Cosmeceuticals, skin care products, and Wet International, personal lubricants and “sexual wellness” products, as AOR for both companies.

BLAZE, Los Angeles/Shell Vacations Hospitality, vacation destinations, and Dolce International, meetings properties, for PR.

Gable PR, San Diego/TAG, accounting consultancy, for re-branding and public/media relations. TAG was founded in 1996 as The Accounting Group.

Internet Edition, June 4, 2008, Page 6


Most public service announcements air in the top 100 markets, not the bottom 100, according to a study by WestGlen Communications, New York.

In a TV analysis of more than 266K PSA airings, WG found that 63 percent aired on national broadcast or cable networks, or local affiliates, in the top 50 markets. That left 37 percent that aired in the bottom 100 markets.

The broadcast PR company contends that the right strategies and relationships can get a message on the air in large markets. “It also opens the door to consider PSAs as a sound tactic for reaching larger markets, which are traditionally difficult to penetrate with broadcast news stories,” said Annette Minkalis, senior VP.

WG also found that about half (46 percent) of more than 789K radio PSA airings penetrated the national networks or the top 50 markets. Thirty-six percent aired in the lower 100 markets.

Because broadcast radio has fewer network affiliates than TV, only two percent of radio PSAs aired nationally, compared with 12 percent for the TV PSAs in the study. However, a higher percentage of radio PSAs (16) hit the top 10 radio markets, compared with only 12 percent for TV in the top 10.


Ketchum won PR Society/New York’s “Best of the Best” Award at the group’s annual Big Apple Awards in New York on May 23.

The Omnicom-owned firm earned kudos for its “ThINK Before You INK!” campaign for Kodak with The Concept Studio, Mirrorshow and Trillium. Ketchum locked up more than 3,300 stories.

Carmichael Lynch Spong won seven Big Apples and two honorable mentions, while Ketchum won two additional Apples, and Cohn & Wolfe, Edelman, M Booth & Associates, GCI Group, and HealthSTAR won two Apples a piece.

James Murphy, who heads his own firm and retired as chief marketing and communications officer of Accenture, received the chapter’s John W. Hill Award for leadership in the field of PR.

HealthSTAR PR’s work for GlaxoSmithKline Consumer Healthcare earned a nod for “Best Use of Research,” which was presented by the Institute for PR.

Roberta Elins, professor of advertising and marketing communications at SUNY Fashion Institute of Technology, was given the Philip Dorf Award for outstanding accomplishments in mentoring PR pros and students. Michael Rinaldo, senior VP/partner and co-chair of global healthcare for Fleishman-Hillard, was given the President’s Award for service and contributions to the chapter.

NEW BOOK: In “2011: Trendspotting for the Next Decade,” McGraw-Hill, N.Y. (2008), author Richard Laermer analyses the birth, success rate and life cycle of trends. By explaining how trends work and their range of possibilities, Laermer, CEO of RLM PR, believes we can better understand what’s in store for the next ten years and beyond.



John Michael Kennedy, director of PR for Boston’s Huntington Theatre Company, to Goodman Media International, New York, as a senior account director. He was previously comms. director for the Massachusetts Cultural Council and PR director for the Boston Ballet.

Josh Baran, who had been running his own firm, Baran Communications, has re-joined Fenton Communications in New York as a senior VP in its expanded green technology unit focused on renewable energy, environmentally sound technology and innovation. His recent work included “An Inconvenient Truth, “Who Killed the Electric Car” and clients in the renewable fuels space.

Sam Ford, former project manager for MIT’s Convergence Culture Consortium, to Peppercom, New York, as director of consumer insights. The firm said he’ll play a key role in leading its PepperDigital practice in research and analysis of audience behaviors and media trends.

Jim Duffy, an environmental PR pro, has joined MWW Group, East Rutherford, N.J., as senior VP handling PA and crisis management. He was at Burson-Marsteller, where he served as a director in its issues and advocacy practice. Prior to B-M, Duffy was media and communications manager at K&L Gates law firm.

Nicole Tiedemann, A/E, Resound Marketing, to R&J PR, Bridgewater, N.J., as an A/E. She handles International Playthings and Kepner-Tregoe.

Jeff Grice, COO of Pitney Bowes division AAS, to Clear!Blue, Birmingham, Mich., as COO. Michelle Erwin, marketing communications senior manager for Nissan North America, joins as a senior member of the firm’s strategy and client team.

Jeff Keating, deputy managing editor of The Sun of San Bernardino and the Inland Valley Daily Bulletin, to Western University of Health Sciences, Pomona, Calif., as executive director of public affairs. He was editor of the Glendale News-Press and Burbank Leader and editor of the Ashland Daily Tidings in southern Oregon.

Carl Larsen, A/S, JS2 Communications, to Rousso/Fisher PR, Los Angeles, as VP of publicity.


Adrienne Scordato to VP, director of corporate communications for the advertising and marketing group Aegis Media North America, New York. She has been with AM since 2006. Its units include Carat, Isobar and Vizeum.

Stacie Barnett and George McCane to principals, Richards Partners, Dallas. Barnett leads the firm’s consumer unit and is a 14-year veteran of the RP. McCane leads the B2B team.


Margery Kraus, president and CEO of APCO Worldwide, Washington, D.C., to chair of the Women Presidents’ Organization’s board of directors. The non-profit membership group is for women presidents of multimillion-dollar companies.

Internet Edition, June 4, 2008, Page 7


Tom Korologos, who lobbied for Timmons & Co. for nearly 30 years, took aim at lobbying “bashing” in the May 30 Wall Street Journal.

He questioned why pundits, political operatives and segments of the media cast lobbying by Boeing or the American Petroleum Institute as “bad,” while advocacy on behalf of Friends of the Earth or National Education Assn. is viewed as “pristine.”

Likewise, lobbying by the National Assn. of Manufacturers or Chamber of Commerce is considered “unsavory,” but lobbying by the Laborers International Union or AFL-CIO is seen as “virtuous.”

Korologos, who is now an advisor at DLA Piper, wrote that the First Amendment gives people the right to “petition the government for a redress of grievances” as it also protects freedom of speech, press, religion and peaceful assembly.

He is fed up with his profession being tainted by the misdeeds of Jack Abramoff. While there is no defense of Abramoff’s actions, Korologos wants to know why corrupt “judges, bankers, mortgage brokers, cops, and rapacious corporate executives” aren’t singled out to stain their respective professions. His central point: “There are no more (nor fewer) lobbyists who have ‘crossed the line’ than other walks of life.”

Lobbyists “can’t eat, sleep, drink, buy sunglasses, insurance or a car—or mow the lawn, drink a beer, cook a steak, ride a bike, or put eggs in a Caesar salad—without some federal regulation over us.”

The lobbyist “provides legislative strategies and information and advice to our clients on how the federal government works. When you break your arm, you go to your doctor; when you need Washington help, you call your lobbyist,” wrote Korologos. He noted there are more than 35,000 lobbyists in Washington who represent every facet of the economy. “And that’s good for the Republic,” he wrote.

Korologos portrayed lobbying as a “product of centuries of Western political thought” noting examples from the 6th Century Athenians to Christopher Columbus.


Maloney & Fox recently handled the launch of what is being touted as the world’s first home ethanol system.

The EFuel100, developed by E-Fuel Corp., is essentially a home-brewed ethanol maker and was kicked off with a May 8 press event in New York and followed up with a wide-ranging media relations campaign. Coverage included national and international hits in outlets like the New York Times, ABC News, Popular Mechanics, and CNBC, as well as the front page of Digg and scores of blogs.

E-Fuel founder and CEO Tom Quinn had been a previous client of the firm. “Being part of something this big is a thrill,” said CEO Brian Maloney.

The EFuel device, about the size of a refrigerator or washer/dryer with a price tag of $10K, can produce up to 35 gallons of ethanol per week from a sugar, yeast and water solution.


Jeanne Viner Bell, a PR pro and fixture on the D.C. diplomatic social circuit, died May 21 in Los Angeles at her son’s home. She suffered from Alzheimer’s disease.

The Washington Post credits Bell for persuading the White House and State Dept. to serve and promote California wines. French varietals had dominated White House and U.S. embassy functions. Bell repped California’s Wine Institute.

Her crowning achievement was attained when Richard Nixon had a California wine cellar installed at the White House.

During a four decade PR career, Bell coordinated U.S. visits by foreign leaders and consulted for the President’s National Advisory Council on Economic Opportunity during the Carter Administration. She served six terms on the D.C. Private Industry Council, a job training organization.

Bell sat on the board of Independence Federal Savings Bank, an institution launched in 1968 to help minorities, and served as president of the American News Women’s Club.

The Post called Bell, who launched her firm in 1961 as a single mother, “a mentor to generations of women in PR.”

In 1996, Bell ghostwrote a book, “Shattered: In the Eye of the Storm,” which was Faye Resnick’s account of the O.J. Simpson’s trial for allegedly murdering his wife.

The book was published by her son, Michael Viner.


Joanne Barry has been named deputy executive director of the New York State Society of Certified Public Accountants, which has 29,000 members.

She is responsible for internal and external PR and will assume policy, legislative, regulatory issues as well as budgeting.

Barry joined NYSSCPA in `81 as assistant director of PR and rose to the post of managing director of its communications division. Earlier, she worked at Hackensack University Medical Center and New York City School Volunteer Program.

The NYSSCPA is the oldest state accounting organization in the U.S. It was founded in 1897 to establish standards and promote integrity in the profession.


Devine + Powers, Philadelphia, will again handle PR duties this year for the Philadelphia Inquirer’s follow-up to its inaugural hit Sudoku National Championship in the fall.

Last October’s event attracted 1,300 people from across the U.S. and made it the largest live puzzle championship in the world.

D+P says more than 206 articles were written about the event, which was hosted by New York Times crossword editor Will Shortz.

D+P will handle a media tour with Shortz, host mini tournaments throughout the region, and drive a campaign surrounding this year’s honorary guest, Maki Kaji, who named the wildly popular game Sudoku.

Internet Edition, June 4, 2008, Page 8




An issue raised by the Coach course at Hunter College is whether the course violated federal rules.

Federal law requires colleges as well as research hospitals to have “Institutional Research Boards” that protect students and patients from having undue research done on them.

There was no such review at Hunter where word of the course “popped out” at a faculty meeting.

Prof. Bob Hirsch wrote to “Didn’t the students have research conducted on them by the company (survey of attitudes) and didn’t the non-class students have surveys conducted on them? The course appears to have been a study by Coach to determine if it could modify the attitudes of students (i.e., brainwashing, mind control…”).

“Playing with someone’s head” is risky, he wrote. He noted that advertising and marketing do this but “not under the pretense of providing an unbiased perspective in the guise of education.”

Research was conducted into attitudes of students before and after the anti-fake campaigns. At Howard University, where Prof. Rochelle Ford worked closely with Travis Johnson of the Int’l Anti-Counterfeiting Coalition and Melina Metzger and Michelle Moore of Paul Werth Assocs., both primary and secondary research was conducted among 300 students and attitude changes were measured.

Anne Barlow of NYC College of Technology told “The commercial model doesn’t work well in an academic setting.”

Prof. Henry Giroux wrote: “The real issue is the increasing subordination of all aspects of the university to corporate values…lost in this transformation is the distinction between training and a critical education. The university now adopts the aesthetic of the mall and its administrators increasingly resemble PR hacks.”

Insidehighered draws 500,000 unique visitors a month. Its audience is 1.4 million college instructors and two million professionals in higher education. Founders of the D.C.-based website are educators Will Collins, Scott Jaschik and Doug Lederman.

What some Hunter professors are now calling the Hunter/Coach “scandal” will be taken up again in the fall by Hunter professors, some of whom are thinking of demanding a “censure” of Hunter administrators.

A chasm is evident between academic and editorial attitudes and practices and PR attitudes and practices. “Controversy is at the heart of free academic inquiry” says the American Assn. of University Professors. Editors also thrive on controversy and the U.S. Constitution fosters “vigorous” public debate. But the Hunter/Coach course materials provided a “narrow” viewpoint, said the Academic Freedom Committee. When the professor in the class attempted to broaden the materials, he was slapped down by Coach lawyers. Coach PR was a no-show in this incident.

Materials of the IACC complain of abusive labor practices in the production of fakes but the labor practices of IACC members also merit examination to provide balance.

Coach has extensive guidelines for its suppliers but there is “wriggle room” because Coach can only promise that it will not “knowingly” allow violations. The class should have been told to visit and similar websites.

The first foray should have been to the Coach financials, which are readily available on the web. With a little guidance, the students would learn how hugely profitable Coach (and many IACC members) have become using cheap labor.

Gross profit of Coach on sales of $3.05 billion in the 12 months ended March 29 was $2.02B and net was $728M. Coach has almost no debt—$13.94M, giving it a debt/equity ratio of 0.01. It only has 3,100 full-time employees. The rest are part-timers, contractors, etc. Labor costs are kept to a minimum. Use of Hunter students at a cost of $10,000 to reach millions on myspace and facebook fit this mold.

CEO Lew Frankfort and his wife personally gave $1M to Hunter in 2007. He was ranked No. 4 in terms of pay in 2006 on the New York CEO pay chart of Crain’s New York. His remuneration of $44.4M was topped only by CEOs of Gamco Investors, Goldman Sachs and Merrill Lynch.

He made more than Rupert Murdoch of News Corp., who was 15th on the list and Ralph Lauren, No. 18. Frankfort’s 2,989,922 shares at $33.70 a share are worth $100M.

Carole Stadler, who as general counsel of Coach suggested the $10K gift for the Hunter course to the school administration headed by Jennifer Raab, a lawyer, sold stock worth $20.5M from Sept. 2006 to March 2007 (mostly at about $50 a share), netting about $10M after paying option costs.

Stadler, 48, left the company last year. A Hunter grad and daughter of Lorraine Edelberg Sadler, 1949 grad, Sadler has been a supporter of the “Mother’s Day Campaign” which raises money for the school.

Hunter PR students who contrasted the finances of companies like Coach with the finances of the ad conglomerates might think about a change of careers.

They would find WPP with $6.2B in debt (.72 debt/equity ratio); Omnicom with $3.08B in debt (.76 debt/equity ratio), and Interpublic with $2.15B in debt (.92 debt/equity ratio). Their debt almost equals their stockholders’ equity!

Why? Advertising/PR is labor intensive and labor costs can’t be easily shipped overseas. But the Big Five are trying as hard as they can to cut labor costs. WPP’s Martin Sorrell complained in 2004 that there are “too many people in the middle” in PR and wants PR to be like investment banks (“big producers at the top and then a lot of arms and legs, a lot of soldiers”). Yes, a lot of poorly-paid people at the bottom.

--Jack O'Dwyer


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