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Internet Edition, June 18, 2008, Page 1


Kijiji, one of eBay’s five global classified groups, is looking at a half-dozen firms to take on its $30K a-month account, says Lisa Boyd, who is coordinating the search. She told O’Dwyer’s that Kijiji considered a dozen shops for the campaign that is to begin in August.

The account search has attracted much interest from shops, but Boyd says she is happy with the credentials of the six under consideration. She declined to name the shops under review.

E-Bay launched Kijiji, which means “village” in Swahili, in China, Canada, Japan, France, Germany, Italy and Taiwan in `05. The U.S. was added in `07.

The PR firm is to build brand awareness, drive traffic to the site and engage its user base. Kijiji sees Google, Craigslist and Microsoft Live Expo as competitors. It wants a PR partner with a “high level of proactive thought leadership” and a track record of strong consumer brand campaigns. The firm must be skilled in viral/guerrilla tactics and offline events.

Boyd expects to pick a winner from a trio of finalists during the week of July 14.


Alicia Clark, who served the Bush Administration as deputy director in the White House Office of Strategic Initiatives, the think tank created by Karl Rove to accomplish the President’s political goals, has taken a job at APCO Worldwide.

She also worked as assistant VP for political affairs in the Office of the Vice President managing more than 70 events for Dick Cheney in support of congressional and gubernatorial candidates in `04.

Clark is a veteran of both Bush/Cheney campaigns. She organized grassroots media support for the ticket.

Most recently, Clark was chief of staff for North Carolina Republican Senator Richard Burr.


Angola has given Patton Boggs a $2.4M one-year public affairs pact designed to cement its ties with the U.S. The oil rich country expects to hold elections in September. It last held elections in `92 following the end of a two decade long civil war after it gained independence from Portugal.

Angola, which joined the Organization of Petroleum Exporting Countries group in `07, recently surpassed Nigeria as Africa’s No. 1 oil producer. ExxonMobil and Chevron are the U.S. majors involved. Angola’s economy is slated to grow more than 20 percent this year.


The 2008 O’Dwyer’s Directory of PR Firms, published this week, has rankings from a record 204 PR operations which supplied 618 fee totals in 12 specialized categories.

“The PR counseling industry, which showed strong growth in 2007 based on verified figures, is increasingly marked by well-defined practice areas such as technology, healthcare and financial,” said publisher Jack O’Dwyer. Fees from tech practices were supplied by 114 firms, up from 79.

The 450-page directory, which for the first time has five color dividers and color ads on three covers, lists 1,900 firms in 48 countries and 9,500 clients. It is $175. All Fortune “500” companies are receiving the Directory this year via a promotion.

Order at or 866/395-7710.


Brunswick Group is working with Belgium brewing giant InBev on its surprise $46.3 billion takeover offer for family-run Anheuser-Busch.

Senior partner Steven Lipin and partner Nina Devlin in New York are joined by Rebecca Shelley, a Brunswick/London partner, on the InBev account.

InBev, which markets Stella Artois and Bass among its beer brands, said in a statement that it wants to “engage in a dialogue with the goal of consummating a friendly combination” of the two companies.

Terri Vogt, corporate external communications director for Anheuser-Busch, issued a statement saying the company’s board will mull the offer in the context of long-term planning, fiduciary duties, and stockholders.

InBev and A-B combined would be the largest brewer in the world. A-B, which has been run by the Anheuser and Busch families for 148 years, claims nearly half of the beer sales in the U.S.


Eleanor Clift, Newsweek columnist and panelist on “The McLaughlin Group,” and Maria Bartiromo of the “Closing Bell” show on CNBC, were among the speakers at the 57th annual Seminar (formerly PR Seminar) May 28-31 at the Four Seasons Troon, Scottsdale, Ariz.

About 150 blue chip corporate executives and their spouses or companions, as well as a dozen heads of the largest PR firms were present.

The group dropped “PR” from its name last year, members noting that almost none of them have PR as part of their titles. Most switched to “corporate communications” years ago.

(Continued on page 7)

Internet Edition, June 18, 2008, Page 2


An outbreak of salmonella linked to tomatoes has put PR plans into action from growers, retailers and the food industry across the U.S.

The Food and Drug Administration, which expanded a warning against eating certain raw tomatoes on June 7, said 145 people across 16 states have been hit by the bacteria since mid-April. Raw tomatoes are believed to be the cause.

Fleishman-Hillard’s Austin office is working with Desert Glory, a San Antonio-based grower of Nutrasweet tomatoes, to remind the press and public that more than half of all tomatoes bought in grocery stores are unaffected by the latest FDA alert. DG grows its tomatoes in controlled greenhouses and says it continually tests its products for safety.

Meanwhile, Lipman Hearne is working with the Tomato Products Wellness Council, a two-year-old group of growers and distributors that works to highlight the health benefits of the vegetables.

SVP Stephenie Fu is handling that account. She put out a statement for the group on June 6 noting there is no salmonella risk from tomato-based products like ketchup and pasta sauce, and highlighting canned tomatoes as a safe substitute for raw tomatoes. Fu told O’Dwyer’s: “We are proactively communicating to the media in case consumers are confused about which products are affected and which aren’t.”

McDonald’s on June 9 became the highest profile eatery chain to stop serving products with raw tomatoes, saying the move was made with an “abundance of caution” to be safe.

Winn-Dixie Stores, based in Jacksonville, Fla., said on June 9 that it is voluntarily removing from shelves tomatoes in states covered by the FDA warning. St. John & Partners is supporting W-D.

Bullfrog & Baum, the high-powered restaurant PR firm in New York, issued a statement for client The Glazier Group saying the company’s Strip House restaurants and catering businesses have removed three types of tomatoes from its dishes.


Save Your World, an environmentally friendly personal care products company, has issued a request for information to PR firms.

The Portland, Ore.-based company markets “Save Your Skin,” “Save Your Body,” and “Save Your Hair” brands that are billed as all-natural with certified organic ingredients.

SYW is looking for high visibility media placements (Wall Street Journal, USA Today, “Oprah,” Forbes, National Geographic) to take it “to the next level.” The RFI states: “We want coverage that is so great that it pays for and justifies the expenditure.”

SYW wants interested firms to submit examples of pitches/placements and info about their track record in getting desk side interviews. Another question: “Would you consider a pay for performance bonus structure pegged with a lower retainer fee.”

Responses are due June 25. The six-month PR campaign begins July 1. The effort could be extended for another six months.

Donna Morrison, VP-corporate communications, is handling the RFI. She is at 862/576-0191 and [email protected].


Patricia Tobin, a prominent African American PR professional and co-founder of the National Black PR Society, died June 10 after a battle with cancer. She was 65.

Tobin, known as “Pat” and called a “queen of public relations” by the Los Angeles Times, founded and ran her L.A.-based firm Tobin & Associates for 25 years handling PR assignments in the community, corporate America and Hollywood with a particular focus on outreach to minorities.

“Pat was an amazing human being who gave herself so willingly to others,” said NBPRS president Wynona Redmond. The group had planned to honor Tobin at its 10th annual conference and career fair in November. Redmond said there will now be a “full celebration” of Tobin’s life at the event.

Among Tobin’s many high-profile assignments was helping Toyota repair its relationship with African American consumers in 1988. Her work began a 20-year relationship between Tobin & Associates and the automaker that continues today. Other prominent clients included Johnnie Cochran, Spike Lee, Fitzgerald’s Casino & Hotel, Shell Oil and the Urban League.

Tobin’s daughter, Lauren, formerly of ABC-TV, runs her own entertainment PR firm, Panther PR in L.A.

Funeral arrangements are pending. In lieu of flowers, Tobin’s family requests donations to the Pat Tobin Scholarship Fund or Pat Tobin Memorial Fund, 4929 Wilshire Blvd., Suite 245, Los Angeles, CA 90010.


PainePR has picked up national PR duties for, the top online genealogy portal which is growing at a rapid clip, following an RFP process.
Coltrin & Associates, New York, previously handled the business.

Mike Ward, director of PR for the site, said Paine’s experience with “Gen X” and boomer women was key to the selection because those groups predominately focus on family history. He also liked Paine’s social media, marketing to men and influencer brand building know-how.

PainePR managing partner Cynthia Rude heads the work out of Irvine, Calif. The firm’s Los Angeles and New York offices will assist. Budget was not disclosed but described by the firm as “significant.”


Daniel Weidman, who left the VP/corporate comms. slot at mortgage giant Countrywide Financial in March, has moved on to Union Bank of California as senior VP of corporate comms.

Weidman, based in Los Angeles, was at Countrywide for a tumultuous year and a half for the company. That followed a two-year stint as director of corporate communications of homebuilder KB Home.

Prior to that, he worked in the agency arena at GolinHarris, Edelman, and Carl Byoir & Associates.

Internet Edition, June 18, 2008, Page 3


Tim Russert, moderator of NBC News’ “Meet the Press” and Washington bureau chief for the organization, died on June 13 after suffering a heart attack at work. He was 58.

Veteran NBC newsman Tom Brokaw announced Russert’s death on the air on MSNBC on Friday afternoon, sparking an outpouring of grief and condolences from around the world.

Brokaw called his former colleague “one of the premier political journalists and analysts of his time.”

Russert hosted “Meet the Press” since 1991 and was revered for relentless and well-researched interviews of public officials.

He is survived by his wife, Vanity Fair writer Maureen Orth, and a son, Luke.


U.S. News & World Report will publish on a biweekly schedule beginning next year in an effort to deal with declining circulation and advertising revenues. Special issues are promised as the situation merits.

The redesigned magazine will focus on its franchise rankings (schools, hospitals) and “news you can use” stories about health, education, finance and public affairs.

U.S. News promises a vigorous presence on the web via set up of the U.S. News Media Group.

The magazine reported a 35 percent dip in ad pages during the first-quarter of this year. It has a circulation of two million.


Susan Lyne, CEO of Martha Stewart Living Omnimedia, resigned last week in a management shake-up that may be a response to a sinking stock price.

MSLO shares traded as high as $38.45 more than three years ago. They currently sell for $7.68.

Lyne, the 57-year-old former ABC Entertainment president, is being replaced by co-CEOs Wenda Harris Millard, who was in charge of media, and Robin Marino, merchandising chief. Both report to chairman Charles Koppleman.

Lyne earned $900K in `07 salary, and received total compensation of $3.9M. She will remain at MSLO for a period of time to ensure a smooth transition.

Lyne assumed the helm from Sharon Patrick shortly after Martha Stewart began her prison sentence related to her stock trading of ImClone Systems.

Millard joined the company in`07 from Yahoo, greeted by a cash incentive bonus of $450K. She was Yahoo’s chief sales officer. Earlier, Millard was chief Internet officer at Ziff Davis Media, and executive VP and founder of DoubleClick.

Marino joined MSLO in `05, exiting the president & COO slot at Kate Spade Inc., where she handled all licensing deals.

She has more than 30 years of retail/merchandising experience gained from work at Macy’s, Polo Ralph Lauren and Burberry.

Marino earned $495K in `07 salary. Her total comp was $1.7M.


The number of “corrections” in the Wall Street Journal is up 25 percent during the first-quarter under the ownership of Rupert Murdoch’s News Corp.

The Journal claims the increase is due to more stories, wrote Mark Bowden in the July/August issue of The Atlantic.

Robert Thomson, who has been installed as editor-in-chief, has plans to “thin the ranks of the mid-level editors who were the newspaper’s line of defense against sloppiness and error,” according to Bowden.

The WSJ staff opinion about life under News Corp. ownership is divided into three groups.

There are “extremists” who plan to jump ship at the first opportunity. The “hopefuls” don’t believe Murdoch will destroy the paper’s traditions.

The biggest group is called the “naives.” Bowden says the naives think Murdoch is going to invest in the paper and though it may turn into something akin to Fox News, the WSJ will offer an opportunity to do great work.


The Milwaukee Journal Sentinel is closing its youth-oriented MKE free weekly and MKEonline due to a combination of sinking advertising and rising newsprint costs.

Launched in `04, the lifestyle/entertainment paper’s ad revenues peaked in `06 and have trended downward since.

MKE was unable to grab ads from other free distribution papers such as The Onion.

Staffers at the paper and website who fail to find jobs at the MJS will receive a “transition package,” according to a memo from Rick Groth. The MKE shutdown is slated for July 10.


The Dallas Morning News said it will start a home-delivered, “quick-read” free newspaper for non-subscribers with a circulation of 200K Wednesday through Saturday.

The new paper, called “Briefing” and slated for a debut later this summer, is aimed at “time-starved” families and was developed after what the DMN says was extensive research on the needs of local readers.

John McKeon, president and GM for the DMN, said the target audience is “consumers who are engaged and interested in the world around them but who are not able to fit the traditional newspaper into their busy lifestyles.”

He said surveys showed readers want the most important stories of the day in an easy-to-read format. He added that advertisers want higher circulation and are supporting the new paper.

The DMN also said it will expand distribution of its Spanish-language paper, Al Dia, beginning in late July adding about 80K households to its current run of 40K.

The boost comes from the start of home delivery on Wednesday and free Saturday editions.

(Media news continued on next page)

Internet Edition, June 18, 2008, Page 4


Tom Kunkel, president of the American Journalism Review, is stepping down from that post with his exit from the Philip Merrill College of Journalism at the University of Maryland, which has 500 undergrads. He is moving to St. Norbert College, De Pere, Wis., to become its president.

AJR is published bi-monthly by the University of Maryland Foundation, which is based in College Park.

The Foundation is accepting resumes for his post.


Hillary Clinton did just about everything right in running against Barack Obama for the Democratic nomination for president but she found herself “without adequate money at the beginning of 2008 and without organizations in a lot of states as a result,” Clinton advisor Mark Penn wrote in a New York Times op-ed on June 8.

Campaigns are just as much about money as the message and the $100 million that was raised for Clinton in 2007 was just not enough, he said.

Penn, who is CEO of Burson-Marsteller, said Clinton’s support among working class voters, women, older voters and Latinos held together and “even strengthened” at the end of the campaign but too many “super delegates” switched to Obama. [Clinton won nine of the last 16 primaries, amassing 6,973,751 votes to 6,356,644 votes for Obama and 510 delegates to his 466].

Clinton “did show her warmer side” and had “bold” campaign themes including those for universal healthcare, universal preschool, new retirement accounts and a strategic energy fund, said Penn. He believes that neither Bill nor Hillary Clinton ever said anything “intended to divide the country by race.”

Penn admits that the campaign “needed a different kind of operation to win caucuses and retain the support of super delegates.”

NEWSER DISTILLS N.Y. TIMES, a news aggregation and summary site, has added content from the New York Times to its line-up.

The site says it culls “must-read” stories from the Times and gives a “crisp” summary for each story selected. A grid of links from the Times can be scanned in 60 seconds, according to Newser.

“Finally there's a way to read the New York Times without having to, well, read the New York Times,” says Newser founder and former Vanity Fair columnist Michael Wolff. “Newser truly brings the Times into the Internet age."

The site has also produced “Best of the Glossies” and “Pundit Watch” pages of what it deems the best daily magazine stories and most provocative opinion pieces online.

Local news is its next target with the addition of news streams from more than 70 U.S. markets and 16 English-language streams from overseas. Sports coverage from the Associated Press and food and entertainment content will be streamed from Yelp.


Time Warner CEO Jeff Bewkes says his media combine has no current plan to merge with General Electric’s NBC Universal unit. He told Deutsche Bank Media & Telecommunications conference that Warner Brothers runs a lucrative business by producing programming for the four TV networks. That business would be endangered by a hook-up with NBCU.

Bewkes, who assumed the helm from Dick Parsons this year, says more big moves are in the works following the spin-off of Time Warner Cable. That includes a transaction involving AOL and the potential spin-off of Time Inc., the venerable publisher.

TI lifestyle magazines (People, In Style) are doing well this year, but the financial and news publications (Fortune, Time) are lagging.


Disney Consumer Products chief Andy Mooney expects $30B in branded merchandise sales this year, up 12 percent from fiscal `07.

That upbeat performance is powered by dolls, consumer products, video games based on franchises such as “Hannah Montana,” and “High School Musical,” he told the International Licensing Expo. Disney receives fees ranging from five to 15 percent of total sales.

The Hollywood Reporter puts Time Warner’s Warner Bros. Consumer Products unit in second place in retail sales, expected to generate $6B in revenue with “Harry Potter,” “Batman,” and “Looney Tunes.”

People _____________________________

Josh Jackson, editor-in-chief of Paste magazine, has started a blog, “High Gravity,” to post daily comments on music, film and culture from around the web.

“Realizing there was virtually zero content on the Web devoted to musical opinions and news, I took it upon myself to immediately fill that void,” said Jackson. “Ok … only kidding, but I do have a few surprises and ideas up my sleeve, and I’m especially looking forward to connecting with our many readers on a more personal level.”

Amy Cosper, a VP at WiesnerMedia and former publisher and editor of Primedia’s Satellite Broadband magazine, will join Irvine, Calif.-based Entrepreneur Media as VP of business development and editor-in-chief on July 1. Entrepreneur’s stable includes the self-titled magazine, website and

Cella Irvine, former chief administrative officer of Digitas, has been named CEO of the New York Times Co.’s About Group, starting July 28. The group includes the sites,, and From 2001-05, she was global head of strategic planning and then chief operations officer for a business unit of Marsh, Inc. and earlier was GM, New York Sidewalk for Microsoft Corporation from 1996 to 2000, where she built, launched and scaled the business site.

She also served as VP and GM of Hearst’s new media and technology unit in the mid-1990s.

Internet Edition, June 18, 2008, Page 5


David Roady, who was senior VP in Marsh & McLennan Co.’s mergers & acquisitions unit, is now managing director at FD. He becomes part of FD’s special situations group, joining fellow MDs Kal Goldberg and Donsky along with Gordon McCoun, vice chairman capital markets communications.

Earlier, Roady was corporate development director at American Express and an investment banker in London for UBS. He also headed investor relations for Covansys, an infotech outsourcing firm.

FD is owned by FTI Consulting, a New York Stock Exchange-listed business advisory operation.


Ketchum polled more than 4,000 U.S. consumers to gauge motivations, influences and demographic links to health and wellness decisions. The firm organized its findings into five segments of the population, based on its findings.

“Health sharers,” about one-fourth of the U.S. population who give and take health information, especially among friends and family. Obesity is the top issue faced by this demographic.

“Health isolates,” estimated at 12 percent of the U.S. who do not actively seek or share health info and place little importance on looking good and eating low-fat foods. Combined with another group, “health neutrals,” which is the largest and youngest group at about 33 percent, so-called isolates and neutrals represent 46 percent of the U.S. population as a group that does not put high value on healthy lifestyle choices.

“Health traditionalists,” about 14 percent, seek health info and advice specifically from health professionals and pay minimal attention to being physically fit and looking good, Ketchum reported.

The final group, “health elites,” is about 16 percent of the U.S. population who give, but don’t take, health advice. This group is the most educated but also among the least likely to listen to healthcare pros. Nutritious foods, healthy weight and exercise are important to this slice of the population.

Ketchum sees the research as valuable to marketers for crafting health and wellness messages and will be used by its “cross-practice” health unit called Well Connected.


CKPR is working with the Partnership for a Drug Free America to help parents answer their common rhetorical question: “Who is this kid?”

The New York office of Chicago-based CKPR is guiding media and public outreach for the Partnership’s new “Parent’s Guide to the Teen Brain” website, which aims to help parents understand and communicate with their teenage children.

The firm’s New York office recently won an RFP process to handle the work. Deb Radman, senior VP and director for CKPR/New York, heads the account.

The PDFA’s “Teen Brain” site aims to help parents “decode” the social activity of teenagers based on behavior categories.


New York Area

FdF Marketing PR Consultancy, New York/Inscribe music, film, TV and digital media soundtrack scoring and production, for PR.

5W PR, New York/Sure Fit Furniture Covers and Beverly Hills Rent-A-Car, for publicity, sponsorships and events.

Verge 180, Princeton, N.J./Thoracic Group, thoracic surgical services, for marketing comms.

HY Publicity, New York/Ettika, jewelry line with a celebrity following, for PR.


CKPR, Chicago/, consumer credit information, for PR in tandem with Cramer-Krasselt advertising, following a competitive review of six agencies.

Wheatley & Timmons, Chicago/Nature’s Variety, pet foods, for media relations, web outreach, events, promotions and brand programs.

Clear!Blue, Birmingham, Mich./FLOR, residential carpet tiles; Detroit Renaissance Foundation, and NeoSynergy, automotive retail management software.

Carmichael Lynch Spong, Minneapolis/CaringBridge, non-profit web site host for seriously ill or injured people, as AOR. Nielsen/NetRatings put as the third most-trafficked non-profit website behind and


GolinHarris, Dallas/National Association of Tower Erectors, as AOR for PR. The work includes brand development, member comms., Internet and social media, external comms. and media relations. Glen Orr, SVP, heads the account.

Mountain West

Linhart PR, Denver/University of Northern Colorado, for PR to boost the school’s reputation and profile among community and corporate leaders in Colorado.


Wonacott Communications, Los Angeles/NHN USA, online entertainment publisher, for PR for the company and its portal, including the launch of the online game Huxley. NHN USA is the U.S. unit of Korea-based NHN.

Mayo Communications, Los Angeles/Warrior Records, to promote the upcoming release of recording artist Crash Kelly’s album, “One More Heart Attack.”

Berkman, San Diego/Glucocil, herbal formula for diabetics, for a national PR and new media campaign; Epic, digital cameras for outdoor pursuits, for an international PR push; Asumpmatoma, Mexico-based non-profit protecting sea turtles and the environment of Baja California Sur, for global and new media PR; Acqua Al 2, eatery, for PR and marketing, and Temple Emanu-El, for branding, marketing comms., new media and community outreach amid a major renovation.

JWalcher Communications, San Diego/Academy of Model Aeronautics, for PR, including national, regional and trade media relations. AMA counts more than 170K members as the world’s largest sport aviation group, based in Muncie, Indiana.

Internet Edition, June 18, 2008, Page 6


Companies or groups considering broadcast media events for the upcoming Summer Olympics in Beijing need to move quickly, according to a veteran PR exec who has set up operations there.

“You must have government permission for virtually any broadcast activity and these are being issued in advance, not during the games,” said Kevin Foley, CEO of Atlanta-based KEF Media Associates who has worked with Olympic sponsors since 1984.

KEF has set up a Beijing outpost ahead of the August Games. Michael Chen, a consultant based in the Chinese capital, is working with KEF to coordinate operations there, including services like U.S. and international B-roll distribution, and satellite media tours.

Foley, who said his firm can facilitate the broadcast approval process, noted that Beijing offers “great opportunities, but also poses numerous challenges.”

KEF most recently had a team on hand to work with five Olympic sponsors at the Winter Olympics in Torino, Italy, in 2006.

The firm’s operation is on West Huixin Street in the Chaoyang District near the Olympic Green, the hotbed of activity where the National Stadium and watersports venues are situated. KEF’s live location overlooks the Green. Jim Brams ([email protected]) has details.


Echo Research said it has four PR research academics and authors in place to lead its senior advisory group.

They include Prof. Don Wright of Boston Univ.; Prof. Don Stacks, Univ. of Miami; Elliot Schriber, counselor, and Echo chairman and Edelman veteran Michael Morley.

Echo said the group will benefit clients looking for counsel in measuring reputation and assessing the effectiveness of communications programs.


Bethesda, Md.-based broadcast PR company zcomm has made a $1,300 donation to the Washington Animal Rescue League and embraced “Take Your Dog to Work Day” for its staff.

The donation will provide medical care for sick and injured animals and the firm will also sponsor a dog’s entire stay at the Rescue League from admission to adoption.

Rise Birnbaum, CEO at zcomm who often brings her dog, Moose, a Maltese, to the office, said the firm’s 13 staffers are animal lovers. The “holiday” is slated for June 20.

BRIEFS: Business Wire has inked an agreement with Dubai-based News Services Group-Middle East for sales and distribution in the Middle East-North Africa region. BW said it is responding to customers anxious to reach the “booming” Gulf region. NSG’s ME Newswire accesses the Emirates News Agency, Wakalat Anab’a al-Emarat, which reaches major print and online media. BW continues to use Agence France-Presse as the “backbone” of its Arabic-language network in the Middle East.



Patrick Farrell, senior A/E at Brodeur, to Abelson Group, New York, as an A/M. He previously was an A/E at MWW Group. Kevin Van Dina, an A/C at MWW Group, joins as an A/E.

Pia Finkell, North American spokeswoman and brand manager for Louis Bernard Winery at Boisset America, to CRT/tanaka, New York, as an associate VP in its consumer practice. Gabrielle Maple, comms. specialist and writer at Touro Infirmary in New Orleans, joins as an A/E in its health unit. Genevieve Gaddy, previously with Jackson Spalding, joins as an A/E in CRT’s consumer unit.

Schneider Associates, Boston, has added four A/Cs: Matt Flight from The Castle Group; Sara Greeley from Regan Comms. Group; Joanne Pires, an intern at ARiA Marketing, and Jonathan Moreland from Aramark.

Renee West has re-joined St. John & Partners, Jacksonville, Fla., as a member of its PR team based in Montgomery, Ala. West, who was previously with the firm for two years, handles the Winn-Dixie account for Alabama and the Florida panhandle.

Ron Colangelo, former head of communications for the New York Giants and Florida Marlins, to VP, comms., Detroit Tigers. He takes over for Rob Matwick, who left to become VP of ballpark operations for the Texas Rangers in May. Colangelo stepped down after five years as VP of PR for the New York Jets in April 2007 for an agency post as managing director at Global Network Comms., N.Y.

Laurence White, senior associate, Sard Verbinnen & Co., to Carmichael Lynch Spong, Minneapolis, Minn., as senior counselor and chair of its crisis and issues management unit. He was previously an A/S at Scanlon Corporate Communications. Kelly Olson, senior manager of events marketing and publicity at Target, joins CLS as senior counselor and chair of its experiential marketing practice group. Priot to Target, she was associate director of PR for Mall of America and an A/S at Fleishman-Hillard.

Jason Mitchell, PR director for Taschen Books, to Arieff Communications, San Francisco, as VP of consumer and design programs. He heads PR, sponsorship, international and interactive work.


Kevin Sullivan to managing director, communications, for Barclaycard US, Wilmington, Del., the credit card business of Barclays PLC in the U.S. He oversees media relations and employee comms.. Sullivan joined the company in 2005.

Jason Smith, a 12-year veteran at Widmeyer Communications, Washington, D.C., has been named an equity partner of the firm. He has led Widmeyer’s pre-K-12 practice for the past five years. He has counseled the U.S. Dept. of Health and Human Services, Pearson Education and Fannie Mae.

Judy Goldberg to senior A/E, Hill & Knowlton, Houston. She primarily works in the firm’s corporate practice focused on energy clients. Current clients include Excelerate Energy and Wood Mackenzie.

Internet Edition, June 18, 2008, Page 7


They also said that “PR” was “too limiting” a term to be applied to what their current job duties encompass which may include internal as well as external affairs, corporate philanthropy, marketing, strategic planning and many types of global responsibilities. Many are also in control or have influence on corporate ad budgets.

As usual, proceedings of Seminar were “off-the-record,” a promise that is extracted from all speakers at the meeting including the journalists.

While editors and reporters of almost all of the nation’s leading media have addressed Seminar over the years, including the New York Times, Wall Street Journal, Washington Post, USA Today, etc., none has ever mentioned even the existence of Seminar. PR Society CEOs attended for many years but withheld mention as do all of the ad/PR trade press with the exception of O’Dwyer’s.

Many members also belong to the Arthur W. Page Society and The Wise Men, a New York PR group.

Clift Discussed Candidates

Clift, whose views on the presidential candidates can be heard each Sunday morning on “The McLaughlin Group,” was on a panel with two others whose topic was, “The 2008 Election: A Generational Change?”

The other panelists were Margaret Carlson, columnist with Bloomberg News, and Michele Norris, host of “All Things Considered” on NPR News.

Seminarians were welcomed to the meeting Thursday morning by Stephen Johnson of Union Bank of California, chair of Seminar; Charlotte Otto of Procter & Gamble, program chair, and Johanna Schneider of the Business Roundtable, secretary/treasurer.

Bartiromo Spoke on ‘Global Markets’

Bartiromo, anchor of “Closing Bell with Maria Bartiromo” on CNBC, gave a solo speech on “Global Markets: How Tough Is It? A Business Perspective.”

Harold Burson of Burson-Marsteller chaired a session on “Is the Elephant Becoming a Tiger: India’s Incomplete Transformation” with Shashi Tharoor, chairman of Afras Ventures as the speaker.

Richard Edelman of Edelman chaired a session on “Demystifying Professionalism: The Barefoot Approach” at which the speaker was Bunker Roy, Director, The Barefoot College.

The 2009 Seminar will be May 20-23 at the Ritz Carlton Laguna Niguel, Dana Point, Calif. Seminar was founded in 1952 by corporate PR executives who attended the annual meetings of the National Assn. of Mfrs. with their CEOs.


The German Council for PR, which includes the German PR Assn., the Federal Assn. of German Press Officers, and the Assn. of German PR Agencies, has an active ethics enforcement program that issues acquittals, warnings and rebukes of accused organizations and may provide specific rules of conduct in controversial cases.

The Council in theory only evaluates the behavior of organizations but in practice the names of individuals are involved.

Moritz Hunzinger, a PR practitioner, in 2002 was linked to two romantic affairs in which a former minister of defense and a member of the German Parliament were involved.

The Council, “after detailed research and hearings,” publicly “rebuked” Hunzinger, saying he did “considerable damage to the reputation of PR.”

In another case, an agency head who “laughed” at a rebuke “lost several contracts and eventually his agency,” said Horst Avenarius, Ph.D., Council chair, in a 14-page, singled-spaced statement on the Council’s ethics enforcement program.

Another case involved charges against an individual who was the head of a supervisory board who had “acted in his own behalf and not that of his company.”

‘Stonewalling’ Is Considered

The Council also evaluates a defendant’s omissions, concealments and the consequences resulting from “non-communication.

One reason for the ethics enforcement program, said Avenarius, chairman of the Council, was that the PR guild in Germany had a “notoriously bad reputation.”

Avenarius took note of the new code of the PR Society in the U.S. in 2002 that removed “any sort of punishment” but said the German Council “shall continue with its penal measures.

One reprimanded organization, Avenarius said, publicly accepted the Council’s verdict in their statement after the announcement of it May 9, 2006.

Said the statement: “We accept the unfavorable comment on account of product placement established by the Council against our input towards the ARD television series Marienhof. We regret this mistake.”

Legal Action Threatened

One corporate defendant threatened to take legal action against the Council but the censure against it was announced anyway.

“Warnings” are provided when there is not enough evidence for a “rebuke” or if the accused organization “corrects” its behavior after the admonition by the Council. Organizations that might engage in such behavior are warned.

A company accused of a press boycott was interviewed and its arguments were reported “in detail” by the Council.

Grunig’s Work in Ethics Cited

James Grunig, Ph.D., professor emeritus at the University of Maryland, is the “grand authority for German PR scholars,” says Avenarius, who “largely adopted his four basic models of communication.”

They especially like Grunig’s view that only symmetrical two-way communication contained within itself the requisite respect for the communication partner and could thus be “morally justifiable.”

Said Avenarius: “If dialogue, discourse, and debate are the appropriate rules of our democratic system…then transparency is the lifeblood of our information society.”

This includes, he said, “transparency without any reservation in the accounting of past events involving the misconduct of an organization.”

He made reference efforts by German companies to conceal “their behavior in connection with forced labor during World War II or the expropriation of Jewish possessions.”

Internet Edition, June 18, 2008, Page 8




The German PR industry's enforcement of its code of ethics is a model U.S. PR should follow (page 7).

Offenders are tried in public and "rebuked" or acquitted and guidance given for controversial issues.

The German PR Council targets organizations but individuals are occasionally named.

PR people practice "corporately," meaning they are almost always under the protection of a corporation. One of PRS's problems in enforcing its previous code (abandoned in 1999) was that it had to find an individual member who was responsible for alleged misconduct. Firms could argue that no PRS member was involved.

One of the cases handled by the German group involved a "company accused of a media boycott." The group "reported in detail" the arguments pro and con.

The ethical standard of "two-way communication" set by Prof. James Grunig of the University of Maryland is followed by the German group.

"Grunig became the authority for German PR scholars" for saying that only two-way communication was "morally justifiable," says Horst Avenarius, council chair.

"Dialogue, discourse and debate are the rules of a democratic system," he said in a 14-page paper that was published Feb. 15, 2007.

The PRS code does not have the word "dialogue" in it. Instead, there are promises to provide "accurate and truthful information," "aid in informed public debate," and "act as responsible advocates."

"Aid in informed public debate" is weak and should be supplanted with "take part in" or "vigorously support full public debate on all issues that arise." The code captures PRS's "leave the baby at the doorstep and run" approach to communications.

The 110 chapter presidents of the PR Society at this time should be organizing their own leadership-chair, secretary, parliamentarian-for the Oct. 25 meeting in Detroit.

It should copy the House of Delegates, American Bar Assn., which has its own leadership separate from the national board and officers of the ABA.

Chapter presidents should constitute the "Assembly" this year with proportional voting in place. Big chapters like New York, Chicago and Los Angeles would have "votes" that equal the number of their members. This would stop chapters with 10-25 members (and there are many) whose one vote counts the same as chapters with 99 or 100 members. This unfair voting system has put the smaller chapters in charge of PRS and resulted in the current governance strangulation caused by the APR requirement for national office. The smaller chapters tend to be the biggest fans of APR.

Unless the chapter presidents grab the bull by the horns, the 2008 Assembly will be like all the others-about 95% of the time hogged by a double-deck dais of the board and its law firm, CPA firm and parliamentarian (which last year was its own lawyer-a conflict of interest). We hope the chapter presidents-elect were not co-opted by their $100K "Leadership Rally" June 6-8 in New York which involved $500 cash.

PRS is a stickler for "the highest standards of accuracy and truth" but its description of Detroit does not match a column by Rich Lowry of the National Review in the New York Post April 1 headlined "Destroying Detroit: How Liberalism Killed a City."

Here is PRS's description of Detroit from the 52-page glossy booklet it is distributing for the conference:

"This year we welcome you to Detroit, the heartland of American industry and innovation. It's an exciting time to visit the Motor City-a culturally diverse, creative community and epicenter of global commerce for many Fortune 500 companies-which is currently undergoing a renaissance."

Lowry, however, wrote that Detroit was called "America's Most Miserable City" by Forbes, which cited its 8.2% unemployment rate (highest of any major urban area) and a homicide rate greater than that of New York in the "bad old days of the early 1990s."

"The city has a revitalized downtown, but all around it rots," continued Lowry, who said one million residents have left since 1950. Governance has been "disastrous"-Mayor Coleman Young, in office from 1974-94, and current Mayor Kwame Kilpatrick, indicted on eight felony counts including perjury and obstruction of justice. Government services are "terrible to nonexistent and both crime and tax rates are high," wrote Lowry. High schools graduate a third of their students.

PRS has a new CPA firm but the same accounting practices persist that were criticized by three college accounting professors in 2006. PKF, New York, has replaced Sobel & Co., Livingston, N.J., after six years. PRS had used Deloitte & Touche for 10 years.

Staff costs for "media relations" in 2007 are reported as $296,230 while staff costs for the national conference are reported as less than that--$240,039. This is absurd because the conference occupies a good part of the 50+ staff much of the year. Members think the conference made $569,901 in 2007 when it probably lost $1M+. Net assets are reported as $3,484,266 but this includes about $2.5M in unearned dues. Net assets, as calculated by most assns. (ABA, AMA, IABC, etc.) are a skimpy 8.4% of expenses (usual goal is 50%).

Phil Wolitzer, New York Society of CPAs, said after examining the 2005 PRS audit, that it did not meet the standards for "full, fair and adequate disclosure." Prof. Charles Mulford of Georgia Tech said dues income should be booked as earned over the course of a year, reducing net assets. Agreeing was Prof. Edward Ketz of Penn State. Wolitzer said staffers should keep time sheets all year showing work on the conference. He called the apparent PRS practice of only counting staff time at the actual conference as "not ideal." The three were not pleased by the new "administration" category into which $2.2M in expenses were dumped after being removed from 13 categories. That "dumping ground" held $2.87M in 2007.

--Jack O'Dwyer


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