The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 18, 2008, Page 1
AUCTIONS $360K ACCOUNT
one of eBays five global classified groups, is looking
at a half-dozen firms to take on its $30K a-month account,
says Lisa Boyd, who is coordinating the search. She told
ODwyers that Kijiji considered a dozen shops
for the campaign that is to begin in August.
account search has attracted much interest from shops, but
Boyd says she is happy with the credentials of the six under
consideration. She declined to name the shops under review.
launched Kijiji, which means village in Swahili,
in China, Canada, Japan, France, Germany, Italy and Taiwan
in `05. The U.S. was added in `07.
PR firm is to build brand awareness, drive traffic to the
site and engage its user base. Kijiji sees Google, Craigslist
and Microsoft Live Expo as competitors. It wants a PR partner
with a high level of proactive thought leadership
and a track record of strong consumer brand campaigns. The
firm must be skilled in viral/guerrilla tactics and offline
expects to pick a winner from a trio of finalists during
the week of July 14.
EX-CHENEY STAFFER JOINS APCO
Alicia Clark, who served
the Bush Administration as deputy director in the White
House Office of Strategic Initiatives, the think tank created
by Karl Rove to accomplish the Presidents political
goals, has taken a job at APCO Worldwide.
She also worked as assistant
VP for political affairs in the Office of the Vice President
managing more than 70 events for Dick Cheney in support
of congressional and gubernatorial candidates in `04.
Clark is a veteran of
both Bush/Cheney campaigns. She organized grassroots media
support for the ticket.
Most recently, Clark was
chief of staff for North Carolina Republican Senator Richard
PG INKS $2.4M PA PACT WITH
Angola has given Patton
Boggs a $2.4M one-year public affairs pact designed to cement
its ties with the U.S. The oil rich country expects to hold
elections in September. It last held elections in `92 following
the end of a two decade long civil war after it gained independence
Angola, which joined the
Organization of Petroleum Exporting Countries group in `07,
recently surpassed Nigeria as Africas No. 1 oil producer.
ExxonMobil and Chevron are the U.S. majors involved. Angolas
economy is slated to grow more than 20 percent this year.
PR DIR. HAS RECORD RANKINGS
The 2008 ODwyers
Directory of PR Firms, published this week, has rankings
from a record 204 PR operations which supplied 618 fee totals
in 12 specialized categories.
The PR counseling
industry, which showed strong growth in 2007 based on verified
figures, is increasingly marked by well-defined practice
areas such as technology, healthcare and financial,
said publisher Jack ODwyer. Fees from tech practices
were supplied by 114 firms, up from 79.
The 450-page directory,
which for the first time has five color dividers and color
ads on three covers, lists 1,900 firms in 48 countries and
9,500 clients. It is $175. All Fortune 500
companies are receiving the Directory this year via a promotion.
Order at odwyerpr.com
BRUNSWICK AIDS INBEVS
Brunswick Group is working
with Belgium brewing giant InBev on its surprise $46.3 billion
takeover offer for family-run Anheuser-Busch.
Senior partner Steven
Lipin and partner Nina Devlin in New York are joined by
Rebecca Shelley, a Brunswick/London partner, on the InBev
InBev, which markets Stella
Artois and Bass among its beer brands, said in a statement
that it wants to engage in a dialogue with the goal
of consummating a friendly combination of the two
Terri Vogt, corporate
external communications director for Anheuser-Busch, issued
a statement saying the companys board will mull the
offer in the context of long-term planning, fiduciary duties,
InBev and A-B combined
would be the largest brewer in the world. A-B, which has
been run by the Anheuser and Busch families for 148 years,
claims nearly half of the beer sales in the U.S.
CLIFT, BARTIROMO AT (PR) SEMINAR
Eleanor Clift, Newsweek
columnist and panelist on The McLaughlin Group,
and Maria Bartiromo of the Closing Bell show
on CNBC, were among the speakers at the 57th annual Seminar
(formerly PR Seminar) May 28-31 at the Four Seasons Troon,
About 150 blue chip
corporate executives and their spouses or companions, as
well as a dozen heads of the largest PR firms were present.
The group dropped
PR from its name last year, members noting that
almost none of them have PR as part of their titles. Most
switched to corporate communications years ago.
(Continued on page 7)
Edition, June 18, 2008, Page 2
EFFORTS AIM TO SQUASH TOMATO SCARE
outbreak of salmonella linked to tomatoes has put PR plans
into action from growers, retailers and the food industry
across the U.S.
Food and Drug Administration, which expanded a warning against
eating certain raw tomatoes on June 7, said 145 people across
16 states have been hit by the bacteria since mid-April.
Raw tomatoes are believed to be the cause.
Austin office is working with Desert Glory, a San Antonio-based
grower of Nutrasweet tomatoes, to remind the press and public
that more than half of all tomatoes bought in grocery stores
are unaffected by the latest FDA alert. DG grows its tomatoes
in controlled greenhouses and says it continually tests
its products for safety.
Lipman Hearne is working with the Tomato Products Wellness
Council, a two-year-old group of growers and distributors
that works to highlight the health benefits of the vegetables.
Stephenie Fu is handling that account. She put out a statement
for the group on June 6 noting there is no salmonella risk
from tomato-based products like ketchup and pasta sauce,
and highlighting canned tomatoes as a safe substitute for
raw tomatoes. Fu told ODwyers: We are
proactively communicating to the media in case consumers
are confused about which products are affected and which
on June 9 became the highest profile eatery chain to stop
serving products with raw tomatoes, saying the move was
made with an abundance of caution to be safe.
Stores, based in Jacksonville, Fla., said on June 9 that
it is voluntarily removing from shelves tomatoes in states
covered by the FDA warning. St. John & Partners is supporting
& Baum, the high-powered restaurant PR firm in New York,
issued a statement for client The Glazier Group saying the
companys Strip House restaurants and catering businesses
have removed three types of tomatoes from its dishes.
PERSONAL CARE CO. WANTS PR
Your World, an environmentally friendly personal care products
company, has issued a request for information to PR firms.
Portland, Ore.-based company markets Save Your Skin,
Save Your Body, and Save Your Hair
brands that are billed as all-natural with certified organic
is looking for high visibility media placements (Wall
Street Journal, USA Today, Oprah,
Forbes, National Geographic) to take it to
the next level. The RFI states: We want coverage
that is so great that it pays for and justifies the expenditure.
wants interested firms to submit examples of pitches/placements
and info about their track record in getting desk side interviews.
Another question: Would you consider a pay for performance
bonus structure pegged with a lower retainer fee.
are due June 25. The six-month PR campaign begins July 1.
The effort could be extended for another six months.
Morrison, VP-corporate communications, is handling the RFI.
She is at 862/576-0191 and [email protected].
DIES AT 65
Tobin, a prominent African American PR professional and
co-founder of the National Black PR Society, died June 10
after a battle with cancer. She was 65.
known as Pat and called a queen of public
relations by the Los Angeles Times, founded
and ran her L.A.-based firm Tobin & Associates for 25
years handling PR assignments in the community, corporate
America and Hollywood with a particular focus on outreach
was an amazing human being who gave herself so willingly
to others, said NBPRS president Wynona Redmond. The
group had planned to honor Tobin at its 10th annual conference
and career fair in November. Redmond said there will now
be a full celebration of Tobins life at
Tobins many high-profile assignments was helping Toyota
repair its relationship with African American consumers
in 1988. Her work began a 20-year relationship between Tobin
& Associates and the automaker that continues today.
Other prominent clients included Johnnie Cochran, Spike
Lee, Fitzgeralds Casino & Hotel, Shell Oil and
the Urban League.
daughter, Lauren, formerly of ABC-TV, runs her own entertainment
PR firm, Panther PR in L.A.
arrangements are pending. In lieu of flowers, Tobins
family requests donations to the Pat Tobin Scholarship Fund
or Pat Tobin Memorial Fund, 4929 Wilshire Blvd., Suite 245,
Los Angeles, CA 90010.
has picked up national PR duties for Ancestry.com,
the top online genealogy portal which is growing at a rapid
clip, following an RFP process.
Coltrin & Associates, New York, previously handled the
Ward, director of PR for the site, said Paines experience
with Gen X and boomer women was key to the selection
because those groups predominately focus on family history.
He also liked Paines social media, marketing to men
and influencer brand building know-how.
managing partner Cynthia Rude heads the work out of Irvine,
Calif. The firms Los Angeles and New York offices
will assist. Budget was not disclosed but described by the
firm as significant.
TO UNION BANK
Weidman, who left the VP/corporate comms. slot at mortgage
giant Countrywide Financial in March, has moved on to Union
Bank of California as senior VP of corporate comms.
based in Los Angeles, was at Countrywide for a tumultuous
year and a half for the company. That followed a two-year
stint as director of corporate communications of homebuilder
to that, he worked in the agency arena at GolinHarris, Edelman,
and Carl Byoir & Associates.
Edition, June 18, 2008, Page 3
DIES AT 58
Russert, moderator of NBC News Meet the Press
and Washington bureau chief for the organization, died on
June 13 after suffering a heart attack at work. He was 58.
NBC newsman Tom Brokaw announced Russerts death on
the air on MSNBC on Friday afternoon, sparking an outpouring
of grief and condolences from around the world.
called his former colleague one of the premier political
journalists and analysts of his time.
hosted Meet the Press since 1991 and was revered
for relentless and well-researched interviews of public
is survived by his wife, Vanity Fair writer Maureen
Orth, and a son, Luke.
U.S. NEWS GOES BIWEEKLY
U.S. News & World
Report will publish on a biweekly schedule beginning
next year in an effort to deal with declining circulation
and advertising revenues. Special issues are promised as
the situation merits.
The redesigned magazine
will focus on its franchise rankings (schools, hospitals)
and news you can use stories about health, education,
finance and public affairs.
U.S. News promises a vigorous
presence on the web via set up of the U.S. News Media Group.
The magazine reported
a 35 percent dip in ad pages during the first-quarter of
this year. It has a circulation of two million.
LYNE RESIGNS AT MARTHA STEWART
Susan Lyne, CEO of Martha
Stewart Living Omnimedia, resigned last week in a management
shake-up that may be a response to a sinking stock price.
MSLO shares traded as
high as $38.45 more than three years ago. They currently
sell for $7.68.
Lyne, the 57-year-old
former ABC Entertainment president, is being replaced by
co-CEOs Wenda Harris Millard, who was in charge of media,
and Robin Marino, merchandising chief. Both report to chairman
Lyne earned $900K in `07
salary, and received total compensation of $3.9M. She will
remain at MSLO for a period of time to ensure a smooth transition.
Lyne assumed the helm
from Sharon Patrick shortly after Martha Stewart began her
prison sentence related to her stock trading of ImClone
Millard joined the company
in`07 from Yahoo, greeted by a cash incentive bonus of $450K.
She was Yahoos chief sales officer. Earlier, Millard
was chief Internet officer at Ziff Davis Media, and executive
VP and founder of DoubleClick.
Marino joined MSLO in
`05, exiting the president & COO slot at Kate Spade
Inc., where she handled all licensing deals.
She has more than 30 years
of retail/merchandising experience gained from work at Macys,
Polo Ralph Lauren and Burberry.
Marino earned $495K in
`07 salary. Her total comp was $1.7M.
The number of corrections
in the Wall Street Journal is up 25 percent during
the first-quarter under the ownership of Rupert Murdochs
The Journal claims the
increase is due to more stories, wrote Mark Bowden in the
July/August issue of The Atlantic.
Robert Thomson, who has
been installed as editor-in-chief, has plans to thin
the ranks of the mid-level editors who were the newspapers
line of defense against sloppiness and error, according
The WSJ staff opinion
about life under News Corp. ownership is divided into three
There are extremists
who plan to jump ship at the first opportunity. The hopefuls
dont believe Murdoch will destroy the papers
The biggest group is called
the naives. Bowden says the naives think Murdoch
is going to invest in the paper and though it may turn into
something akin to Fox News, the WSJ will offer an opportunity
to do great work.
MILWAUKEE JOURNAL SHUTS MKE
The Milwaukee Journal
Sentinel is closing its youth-oriented MKE free weekly
and MKEonline due to a combination of sinking advertising
and rising newsprint costs.
Launched in `04, the lifestyle/entertainment
papers ad revenues peaked in `06 and have trended
MKE was unable to grab
ads from other free distribution papers such as The Onion.
Staffers at the paper
and website who fail to find jobs at the MJS will receive
a transition package, according to a memo from
Rick Groth. The MKE shutdown is slated for July 10.
DMN STARTS FREE DELIVERED
The Dallas Morning
News said it will start a home-delivered, quick-read
free newspaper for non-subscribers with a circulation of
200K Wednesday through Saturday.
The new paper, called
Briefing and slated for a debut later this summer,
is aimed at time-starved families and was developed
after what the DMN says was extensive research on the needs
of local readers.
John McKeon, president
and GM for the DMN, said the target audience is consumers
who are engaged and interested in the world around them
but who are not able to fit the traditional newspaper into
their busy lifestyles.
He said surveys showed
readers want the most important stories of the day in an
easy-to-read format. He added that advertisers want higher
circulation and are supporting the new paper.
The DMN also said it will
expand distribution of its Spanish-language paper, Al
Dia, beginning in late July adding about 80K households
to its current run of 40K.
The boost comes from the
start of home delivery on Wednesday and free Saturday editions.
news continued on next page)
Edition, June 18, 2008, Page 4
Kunkel, president of the American Journalism Review,
is stepping down from that post with his exit from the Philip
Merrill College of Journalism at the University of Maryland,
which has 500 undergrads. He is moving to St. Norbert College,
De Pere, Wis., to become its president.
is published bi-monthly by the University of Maryland Foundation,
which is based in College Park.
Foundation is accepting resumes for his post.
LOW FUNDING LOST FOR CLINTON
Hillary Clinton did just
about everything right in running against Barack Obama for
the Democratic nomination for president but she found herself
without adequate money at the beginning of 2008 and
without organizations in a lot of states as a result,
Clinton advisor Mark Penn wrote in a New York Times
op-ed on June 8.
Campaigns are just as
much about money as the message and the $100 million that
was raised for Clinton in 2007 was just not enough, he said.
Penn, who is CEO of Burson-Marsteller,
said Clintons support among working class voters,
women, older voters and Latinos held together and even
strengthened at the end of the campaign but too many
super delegates switched to Obama. [Clinton
won nine of the last 16 primaries, amassing 6,973,751 votes
to 6,356,644 votes for Obama and 510 delegates to his 466].
Clinton did show
her warmer side and had bold campaign
themes including those for universal healthcare, universal
preschool, new retirement accounts and a strategic energy
fund, said Penn. He believes that neither Bill nor Hillary
Clinton ever said anything intended to divide the
country by race.
Penn admits that the campaign
needed a different kind of operation to win caucuses
and retain the support of super delegates.
NEWSER DISTILLS N.Y. TIMES
a news aggregation and summary site, has added content from
the New York Times to its line-up.
The site says it culls
must-read stories from the Times and gives a
crisp summary for each story selected. A grid
of links from the Times can be scanned in 60 seconds, according
a way to read the New York Times without having to, well,
read the New York Times, says Newser founder and former
Vanity Fair columnist Michael Wolff. Newser truly
brings the Times into the Internet age."
The site has also produced
Best of the Glossies and Pundit Watch
pages of what it deems the best daily magazine stories and
most provocative opinion pieces online.
Local news is its next
target with the addition of news streams from more than
70 U.S. markets and 16 English-language streams from overseas.
Sports coverage from the Associated Press and food and entertainment
content will be streamed from Yelp.
TW NIXES NBCU DEAL
Time Warner CEO Jeff Bewkes
says his media combine has no current plan to merge with
General Electrics NBC Universal unit. He told Deutsche
Bank Media & Telecommunications conference that Warner
Brothers runs a lucrative business by producing programming
for the four TV networks. That business would be endangered
by a hook-up with NBCU.
Bewkes, who assumed the
helm from Dick Parsons this year, says more big moves are
in the works following the spin-off of Time Warner Cable.
That includes a transaction involving AOL and the potential
spin-off of Time Inc., the venerable publisher.
TI lifestyle magazines
(People, In Style) are doing well this year,
but the financial and news publications (Fortune,
Time) are lagging.
Disney Consumer Products
chief Andy Mooney expects $30B in branded merchandise sales
this year, up 12 percent from fiscal `07.
That upbeat performance
is powered by dolls, consumer products, video games based
on franchises such as Hannah Montana, and High
School Musical, he told the International Licensing
Expo. Disney receives fees ranging from five to 15 percent
of total sales.
The Hollywood Reporter
puts Time Warners Warner Bros. Consumer Products unit
in second place in retail sales, expected to generate $6B
in revenue with Harry Potter, Batman,
and Looney Tunes.
Jackson, editor-in-chief of Paste magazine,
has started a blog, High Gravity, to post daily
comments on music, film and culture from around the web.
was virtually zero content on the Web devoted to musical
opinions and news, I took it upon myself to immediately
fill that void, said Jackson. Ok
kidding, but I do have a few surprises and ideas up my sleeve,
and Im especially looking forward to connecting with
our many readers on a more personal level.
Cosper, a VP at WiesnerMedia and former publisher
and editor of Primedias Satellite Broadband
magazine, will join Irvine, Calif.-based Entrepreneur Media
as VP of business development and editor-in-chief on July
1. Entrepreneurs stable includes the self-titled magazine,
website and WomenEntrepreneur.com.
Irvine, former chief administrative officer of Digitas,
has been named CEO of the New York Times Co.s About
Group, starting July 28. The group includes the About.com
From 2001-05, she was global head of strategic planning
and then chief operations officer for a business unit of
Marsh, Inc. and earlier was GM, New York Sidewalk for Microsoft
Corporation from 1996 to 2000, where she built, launched
and scaled the business site.
She also served as VP
and GM of Hearsts new media and technology unit in
Edition, June 18,
2008, Page 5
OF PR FIRMS
ROADY MOVES TO FD
Roady, who was senior VP in Marsh & McLennan Co.s
mergers & acquisitions unit, is now managing director
at FD. He becomes part of FDs special situations group,
joining fellow MDs Kal Goldberg and Donsky along with Gordon
McCoun, vice chairman capital markets communications.
Roady was corporate development director at American Express
and an investment banker in London for UBS. He also headed
investor relations for Covansys, an infotech outsourcing
is owned by FTI Consulting, a New York Stock Exchange-listed
business advisory operation.
KETCHUM POLLS HEALTH CONSUMERS
Ketchum polled more than
4,000 U.S. consumers to gauge motivations, influences and
demographic links to health and wellness decisions. The
firm organized its findings into five segments of the population,
based on its findings.
about one-fourth of the U.S. population who give and take
health information, especially among friends and family.
Obesity is the top issue faced by this demographic.
estimated at 12 percent of the U.S. who do not actively
seek or share health info and place little importance on
looking good and eating low-fat foods. Combined with another
group, health neutrals, which is the largest
and youngest group at about 33 percent, so-called isolates
and neutrals represent 46 percent of the U.S. population
as a group that does not put high value on healthy lifestyle
about 14 percent, seek health info and advice specifically
from health professionals and pay minimal attention to being
physically fit and looking good, Ketchum reported.
The final group, health
elites, is about 16 percent of the U.S. population
who give, but dont take, health advice. This group
is the most educated but also among the least likely to
listen to healthcare pros. Nutritious foods, healthy weight
and exercise are important to this slice of the population.
Ketchum sees the research
as valuable to marketers for crafting health and wellness
messages and will be used by its cross-practice
health unit called Well Connected.
CKPR DECODES TEEN BRAINS
CKPR is working
with the Partnership for a Drug Free America to help parents
answer their common rhetorical question: Who is this
The New York office
of Chicago-based CKPR is guiding media and public outreach
for the Partnerships new Parents Guide
to the Teen Brain website, which aims to help parents
understand and communicate with their teenage children.
New York office recently won an RFP process to handle the
work. Deb Radman, senior VP and director for CKPR/New York,
heads the account.
Teen Brain site aims to help parents decode
the social activity of teenagers based on behavior categories.
Marketing PR Consultancy, New York/Inscribe music,
film, TV and digital media soundtrack scoring and production,
PR, New York/Sure Fit Furniture Covers and Beverly
Hills Rent-A-Car, for publicity, sponsorships and events.
180, Princeton, N.J./Thoracic Group, thoracic surgical
services, for marketing comms.
Publicity, New York/Ettika, jewelry line with a celebrity
following, for PR.
Chicago/TruCredit.com, consumer credit information, for
PR in tandem with Cramer-Krasselt advertising, following
a competitive review of six agencies.
& Timmons, Chicago/Natures Variety, pet
foods, for media relations, web outreach, events, promotions
and brand programs.
Birmingham, Mich./FLOR, residential carpet tiles; Detroit
Renaissance Foundation, and NeoSynergy, automotive retail
Lynch Spong, Minneapolis/CaringBridge, non-profit
web site host for seriously ill or injured people, as AOR.
Nielsen/NetRatings put CaringBridge.org
as the third most-trafficked non-profit website behind AARP.org
Dallas/National Association of Tower Erectors, as AOR for
PR. The work includes brand development, member comms.,
Internet and social media, external comms. and media relations.
Glen Orr, SVP, heads the account.
PR, Denver/University of Northern Colorado, for PR
to boost the schools reputation and profile among
community and corporate leaders in Colorado.
Communications, Los Angeles/NHN USA, online entertainment
publisher, for PR for the company and its portal ikki.com,
including the launch of the online game Huxley. NHN USA
is the U.S. unit of Korea-based NHN.
Communications, Los Angeles/Warrior Records, to promote
the upcoming release of recording artist Crash Kellys
album, One More Heart Attack.
San Diego/Glucocil, herbal formula for diabetics, for a
national PR and new media campaign; Epic, digital cameras
for outdoor pursuits, for an international PR push; Asumpmatoma,
Mexico-based non-profit protecting sea turtles and the environment
of Baja California Sur, for global and new media PR; Acqua
Al 2, eatery, for PR and marketing, and Temple Emanu-El,
for branding, marketing comms., new media and community
outreach amid a major renovation.
Communications, San Diego/Academy of Model Aeronautics,
for PR, including national, regional and trade media relations.
AMA counts more than 170K members as the worlds largest
sport aviation group, based in Muncie, Indiana.
Edition, June 18, 2008, Page 6
PR PLANS NEED TO MOVE FAST
or groups considering broadcast media events for the upcoming
Summer Olympics in Beijing need to move quickly, according
to a veteran PR exec who has set up operations there.
must have government permission for virtually any broadcast
activity and these are being issued in advance, not during
the games, said Kevin Foley, CEO of Atlanta-based
KEF Media Associates who has worked with Olympic sponsors
has set up a Beijing outpost ahead of the August Games.
Michael Chen, a consultant based in the Chinese capital,
is working with KEF to coordinate operations there, including
services like U.S. and international B-roll distribution,
and satellite media tours.
who said his firm can facilitate the broadcast approval
process, noted that Beijing offers great opportunities,
but also poses numerous challenges.
most recently had a team on hand to work with five Olympic
sponsors at the Winter Olympics in Torino, Italy, in 2006.
firms operation is on West Huixin Street in the Chaoyang
District near the Olympic Green, the hotbed of activity
where the National Stadium and watersports venues are situated.
KEFs live location overlooks the Green. Jim Brams
ECHO NAMES SENIOR ADVISORS
Echo Research said it
has four PR research academics and authors in place to lead
its senior advisory group.
They include Prof. Don
Wright of Boston Univ.; Prof. Don Stacks, Univ. of Miami;
Elliot Schriber, counselor, and Echo chairman and Edelman
veteran Michael Morley.
Echo said the group will
benefit clients looking for counsel in measuring reputation
and assessing the effectiveness of communications programs.
ZCOMM IS ANIMAL FRIENDLY
Bethesda, Md.-based broadcast
PR company zcomm has made a $1,300 donation to the Washington
Animal Rescue League and embraced Take Your Dog to
Work Day for its staff.
The donation will provide
medical care for sick and injured animals and the firm will
also sponsor a dogs entire stay at the Rescue League
from admission to adoption.
Rise Birnbaum, CEO at
zcomm who often brings her dog, Moose, a Maltese, to the
office, said the firms 13 staffers are animal lovers.
The holiday is slated for June 20.
Business Wire has inked an agreement with Dubai-based
News Services Group-Middle East for sales and distribution
in the Middle East-North Africa region. BW said it is responding
to customers anxious to reach the booming Gulf
region. NSGs ME Newswire accesses the Emirates News
Agency, Wakalat Anaba al-Emarat, which reaches major
print and online media. BW continues to use Agence France-Presse
as the backbone of its Arabic-language network
in the Middle East.
Farrell, senior A/E at Brodeur, to Abelson Group,
New York, as an A/M. He previously was an A/E at MWW Group.
Kevin Van Dina,
an A/C at MWW Group, joins as an A/E.
Finkell, North American spokeswoman and brand manager
for Louis Bernard Winery at Boisset America, to CRT/tanaka,
New York, as an associate VP in its consumer practice. Gabrielle
Maple, comms. specialist and writer at Touro Infirmary
in New Orleans, joins as an A/E in its health unit. Genevieve
Gaddy, previously with Jackson Spalding, joins as
an A/E in CRTs consumer unit.
Associates, Boston, has added four A/Cs: Matt
Flight from The Castle Group; Sara
Greeley from Regan Comms. Group; Joanne
Pires, an intern at ARiA Marketing, and Jonathan
Moreland from Aramark.
West has re-joined St. John & Partners, Jacksonville,
Fla., as a member of its PR team based in Montgomery, Ala.
West, who was previously with the firm for two years, handles
the Winn-Dixie account for Alabama and the Florida panhandle.
Colangelo, former head of communications for the
New York Giants and Florida Marlins, to VP, comms., Detroit
Tigers. He takes over for Rob
Matwick, who left to become VP of ballpark operations
for the Texas Rangers in May. Colangelo stepped down after
five years as VP of PR for the New York Jets in April 2007
for an agency post as managing director at Global Network
White, senior associate, Sard Verbinnen & Co.,
to Carmichael Lynch Spong, Minneapolis, Minn., as senior
counselor and chair of its crisis and issues management
unit. He was previously an A/S at Scanlon Corporate Communications.
senior manager of events marketing and publicity at Target,
joins CLS as senior counselor and chair of its experiential
marketing practice group. Priot to Target, she was associate
director of PR for Mall of America and an A/S at Fleishman-Hillard.
Mitchell, PR director for Taschen Books, to Arieff
Communications, San Francisco, as VP of consumer and design
programs. He heads PR, sponsorship, international and interactive
Sullivan to managing director, communications, for
Barclaycard US, Wilmington, Del., the credit card business
of Barclays PLC in the U.S. He oversees media relations
and employee comms.. Sullivan joined the company in 2005.
Smith, a 12-year veteran at Widmeyer Communications,
Washington, D.C., has been named an equity partner of the
firm. He has led Widmeyers pre-K-12 practice for the
past five years. He has counseled the U.S. Dept. of Health
and Human Services, Pearson Education and Fannie Mae.
Goldberg to senior A/E, Hill & Knowlton, Houston.
She primarily works in the firms corporate practice
focused on energy clients. Current clients include Excelerate
Energy and Wood Mackenzie.
Edition, June 18, 2008, Page 7
BARTIROMO AT SEMINAR
(contd from 1)
also said that PR was too limiting
a term to be applied to what their current job duties encompass
which may include internal as well as external affairs,
corporate philanthropy, marketing, strategic planning and
many types of global responsibilities. Many are also in
control or have influence on corporate ad budgets.
usual, proceedings of Seminar were off-the-record,
a promise that is extracted from all speakers at the meeting
including the journalists.
editors and reporters of almost all of the nations
leading media have addressed Seminar over the years, including
the New York Times, Wall Street Journal, Washington
Post, USA Today, etc., none has ever mentioned
even the existence of Seminar. PR Society CEOs attended
for many years but withheld mention as do all of the ad/PR
trade press with the exception of ODwyers.
members also belong to the Arthur W. Page Society and The
Wise Men, a New York PR group.
whose views on the presidential candidates can be heard
each Sunday morning on The McLaughlin Group,
was on a panel with two others whose topic was, The
2008 Election: A Generational Change?
other panelists were Margaret Carlson, columnist with Bloomberg
News, and Michele Norris, host of All Things Considered
on NPR News.
were welcomed to the meeting Thursday morning by Stephen
Johnson of Union Bank of California, chair of Seminar; Charlotte
Otto of Procter & Gamble, program chair, and Johanna
Schneider of the Business Roundtable, secretary/treasurer.
Spoke on Global Markets
anchor of Closing Bell with Maria Bartiromo
on CNBC, gave a solo speech on Global Markets: How
Tough Is It? A Business Perspective.
Burson of Burson-Marsteller chaired a session on Is
the Elephant Becoming a Tiger: Indias Incomplete Transformation
with Shashi Tharoor, chairman of Afras Ventures as the speaker.
Edelman of Edelman chaired a session on Demystifying
Professionalism: The Barefoot Approach at which the
speaker was Bunker Roy, Director, The Barefoot College.
2009 Seminar will be May 20-23 at the Ritz Carlton Laguna
Niguel, Dana Point, Calif. Seminar was founded in 1952 by
corporate PR executives who attended the annual meetings
of the National Assn. of Mfrs. with their CEOs.
GERMAN PR COUNCIL ISSUES REBUKES
The German Council for
PR, which includes the German PR Assn., the Federal Assn.
of German Press Officers, and the Assn. of German PR Agencies,
has an active ethics enforcement program that issues acquittals,
warnings and rebukes of accused organizations and may provide
specific rules of conduct in controversial cases.
The Council in theory
only evaluates the behavior of organizations but in practice
the names of individuals are involved.
Moritz Hunzinger, a PR
practitioner, in 2002 was linked to two romantic affairs
in which a former minister of defense and a member of the
German Parliament were involved.
The Council, after
detailed research and hearings, publicly rebuked
Hunzinger, saying he did considerable damage to the
reputation of PR.
In another case, an agency
head who laughed at a rebuke lost several
contracts and eventually his agency, said Horst Avenarius,
Ph.D., Council chair, in a 14-page, singled-spaced statement
on the Councils ethics enforcement program.
Another case involved
charges against an individual who was the head of a supervisory
board who had acted in his own behalf and not that
of his company.
The Council also evaluates
a defendants omissions, concealments and the consequences
resulting from non-communication.
One reason for the ethics
enforcement program, said Avenarius, chairman of the Council,
was that the PR guild in Germany had a notoriously
Avenarius took note of
the new code of the PR Society in the U.S. in 2002 that
removed any sort of punishment but said the
German Council shall continue with its penal measures.
One reprimanded organization,
Avenarius said, publicly accepted the Councils verdict
in their statement after the announcement of it May 9, 2006.
Said the statement: We
accept the unfavorable comment on account of product placement
established by the Council against our input towards the
ARD television series Marienhof. We regret this mistake.
One corporate defendant
threatened to take legal action against the Council but
the censure against it was announced anyway.
provided when there is not enough evidence for a rebuke
or if the accused organization corrects its
behavior after the admonition by the Council. Organizations
that might engage in such behavior are warned.
A company accused of a
press boycott was interviewed and its arguments were reported
in detail by the Council.
Work in Ethics Cited
James Grunig, Ph.D., professor
emeritus at the University of Maryland, is the grand
authority for German PR scholars, says Avenarius,
who largely adopted his four basic models of communication.
They especially like Grunigs
view that only symmetrical two-way communication contained
within itself the requisite respect for the communication
partner and could thus be morally justifiable.
Said Avenarius: If
dialogue, discourse, and debate are the appropriate rules
of our democratic system
then transparency is the lifeblood
of our information society.
This includes, he said,
transparency without any reservation in the accounting
of past events involving the misconduct of an organization.
He made reference efforts
by German companies to conceal their behavior in connection
with forced labor during World War II or the expropriation
of Jewish possessions.
Edition, June 18, 2008,
German PR industry's enforcement of its code of ethics is
a model U.S.
PR should follow (page 7).
are tried in public and "rebuked" or acquitted
and guidance given for controversial issues.
German PR Council targets organizations but individuals
are occasionally named.
people practice "corporately," meaning they are
almost always under the protection of a corporation. One
of PRS's problems in enforcing its previous code (abandoned
in 1999) was that it had to find an individual member who
was responsible for alleged misconduct. Firms could argue
that no PRS member was involved.
of the cases handled by the German group involved a "company
accused of a media boycott." The group "reported
in detail" the arguments pro and con.
ethical standard of "two-way communication" set
by Prof. James Grunig of the University of Maryland
is followed by the German group.
"Grunig became the
authority for German PR scholars" for saying that only
two-way communication was "morally justifiable,"
says Horst Avenarius, council chair.
and debate are the rules of a democratic system," he
said in a 14-page paper that was published Feb. 15, 2007.
The PRS code does not
have the word "dialogue" in it. Instead, there
are promises to provide "accurate and truthful information,"
"aid in informed public debate," and "act
as responsible advocates."
"Aid in informed
public debate" is weak and should be supplanted with
"take part in" or "vigorously support full
public debate on all issues that arise." The code captures
PRS's "leave the baby at the doorstep and run"
approach to communications.
110 chapter presidents of the PR Society at this time should
be organizing their own leadership-chair, secretary,
parliamentarian-for the Oct. 25 meeting in Detroit.
It should copy the House
of Delegates, American Bar Assn., which has its own leadership
separate from the national board and officers of the ABA.
Chapter presidents should
constitute the "Assembly" this year with proportional
voting in place. Big chapters like New York, Chicago and
Los Angeles would have "votes" that equal the
number of their members. This would stop chapters with 10-25
members (and there are many) whose one vote counts the same
as chapters with 99 or 100 members. This unfair voting system
has put the smaller chapters in charge of PRS and resulted
in the current governance strangulation caused by the APR
requirement for national office. The smaller chapters tend
to be the biggest fans of APR.
Unless the chapter presidents
grab the bull by the horns, the 2008 Assembly will be like
all the others-about 95% of the time hogged by a double-deck
dais of the board and its law firm, CPA firm and parliamentarian
(which last year was its own lawyer-a conflict of interest).
We hope the chapter presidents-elect were not co-opted by
their $100K "Leadership Rally" June 6-8 in New
York which involved $500 cash.
is a stickler for "the highest standards of accuracy
and truth" but its description of Detroit does
not match a column by Rich Lowry of the National Review
in the New York Post April 1 headlined "Destroying
Detroit: How Liberalism Killed a City."
Here is PRS's description
of Detroit from the 52-page glossy booklet it is distributing
for the conference:
"This year we welcome
you to Detroit, the heartland of American industry and innovation.
It's an exciting time to visit the Motor City-a culturally
diverse, creative community and epicenter of global commerce
for many Fortune 500 companies-which is currently
undergoing a renaissance."
Lowry, however, wrote
that Detroit was called "America's Most Miserable City"
by Forbes, which cited its 8.2% unemployment rate
(highest of any major urban area) and a homicide rate greater
than that of New York in the "bad old days of the early
"The city has a revitalized
downtown, but all around it rots," continued Lowry,
who said one million residents have left since 1950. Governance
has been "disastrous"-Mayor Coleman Young, in
office from 1974-94, and current Mayor Kwame Kilpatrick,
indicted on eight felony counts including perjury and obstruction
of justice. Government services are "terrible to nonexistent
and both crime and tax rates are high," wrote Lowry.
High schools graduate a third of their students.
has a new CPA firm but the same accounting practices
persist that were criticized by three college accounting
professors in 2006. PKF, New York, has replaced Sobel &
Co., Livingston, N.J., after six years. PRS had used Deloitte
& Touche for 10 years.
Staff costs for "media
relations" in 2007 are reported as $296,230 while staff
costs for the national conference are reported as less than
that--$240,039. This is absurd because the conference occupies
a good part of the 50+ staff much of the year. Members think
the conference made $569,901 in 2007 when it probably lost
$1M+. Net assets are reported as $3,484,266 but this includes
about $2.5M in unearned dues. Net assets, as calculated
by most assns. (ABA, AMA, IABC, etc.) are a skimpy 8.4%
of expenses (usual goal is 50%).
Phil Wolitzer, New York
Society of CPAs, said after examining the 2005 PRS audit,
that it did not meet the standards for "full, fair
and adequate disclosure." Prof. Charles Mulford of
Georgia Tech said dues income should be booked as earned
over the course of a year, reducing net assets. Agreeing
was Prof. Edward Ketz of Penn State. Wolitzer said staffers
should keep time sheets all year showing work on the conference.
He called the apparent PRS practice of only counting staff
time at the actual conference as "not ideal."
The three were not pleased by the new "administration"
category into which $2.2M in expenses were dumped after
being removed from 13 categories. That "dumping ground"
held $2.87M in 2007.