The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 25, 2008, Page 1
Fourth of July to all our readers. The next issue will be
July 9. Follow breaking news on odwyerpr.com.
TAPS LLS FOR $900K PACT
Lord Strategies has picked up a one-year $900K government
affairs/strategic communications contract with Pakistan.
Siegel, who was a speechwriter to the murdered Benazir Bhutto
and co-author of a book with the former leader right before
her death, heads the account.
has close ties with the Democratic Party and was executive
director of the Democratic National Committee and deputy
assistant to President Carter.
is to work closely with Pakistans Washington embassy
in a bid to gain a better understanding of the countrys
recent political, social and economic developments. It may
rely on paid/earned media to achieve Pakistans communications
is to evaluate the campaigns effectiveness in late
November, and will then determine whether LLS merits a raise.
JAMES TAKES CITIS TOP
Kate James will take the
top PR post at Citigroup when she joins the banking combine
from Standard Chartered Bank in September. She succeeds
Leah Johnson, who has resigned.
James, who assumes the
senior VP-global corporate communications post at Citi,
has been at the British bank since `04 as its government
relations chief. She moved to the U.S. last year.
At Citi, James will be
in charge of media relations, issues management, and internal/external
Prior to SCB, James was
Citi has revamped its
global marketing and communications operation under Lisa
Caputo, the former press secretary for then-First Lady Hillary
Clinton. Caputo, who was Citis chief marketing officer,
expands her duties as EVP-global marketing and corporate
LOCKHEEDS BLADES JOINS
Catherine Blades has stepped
down as director of marketing and international comms. for
Lockheed Martin to head comms. and public affairs for Raytheons
space and airborne systems business.
That unit, based in El
Segundo, Calif., posted 2007 sales of $4.3 billion, about
one-fifth of the defense and technology companys $21.3
billion revenue that year.
At Lockheed, she oversaw
the $12B aeronautics companys network of PR firms
and led communications, marketing and advertising for operations
in 40 countries. She previously held PR posts at Neill Corp.,
distributor of Aveda beauty products, and Stewart Enterprises,
the publicly held funeral services giant.
TRITON COMES UP SHORT IN CISION
U.K. private equity firm
Triton has come up short in a bid to acquire PR services
Triton, through a Swedish
affiliate, Cyril Acquisition, made an offer north of $250M
for Sweden-based Cision in April. The PE firm said on June
18 that it was tendered nearly 41M shares of Cision, or
65 percent combined with its own 7.5M-share holding, but
its takeover was contingent on amassing more than 90%.
Cisions board had
offered a tepid response to Tritons takeover offer
in May. CA, which twice extended a deadline for shareholders
to accept the deal, said this week it will assess available
options, including withdrawing the offer or completing the
deal at a lower acceptance level.
GREENBERG HIRES H&K
Hill & Knowlton is
now global PR firm for Maurice Hank Greenbergs
C.V. Starr and Starr International.
Greenberg is the former
CEO of American International Group, who was replaced by
Martin Sullivan in `05. He has been engaged in a high-profile
legal battle with AIG, which he built into the worlds
biggest insurer. Greenberg hired Brunswick Group for legal
PR work in `07.
Sullivan was dumped June
15 due to record losses and a tanking stock. New AIG CEO
Robert Willumstad has reached out to Greenberg, saying he
wanted a more positive relationship with him.
Sullivan and Greenberg,
who is AIGs biggest stockholder, had a positive
meeting on June 19.
McCORMICK, FISKE BATTLE AT
who resigned from the PR Society board in early 2006 because
of pressure of his job at Scripps Networks, is opposing
Rosanna Fiske of Florida International University for chair-elect.
The nominating committee,
despite months of trying, was unable to come up with any
candidates for the Tri-State district (NY, NJ & CT)
or the Sunshine district (seven chapters in Florida). Efforts
continue to find such candidates.
(Continued on page 7)
Edition, June 25, 2008, Page 2
AID GAY MARRIAGE BACKERS IN CA
began issuing licenses for gay marriages last week setting
off a statewide battle for public opinion as same-sex nuptials
face a November ballot initiative that could shut them down.
PR Worldwide and Dewey Square Group have been tapped by
a coalition of groups in California to defeat a ballot initiative
intended to prevent gay marriages in the state.
group, Equality for All, includes entities like the ACLU,
GLAAD, National Council of Jewish Women, and Human Rights
Smith of Dewey Square is lead campaign consultant for the
group while Maggie Linden, a SVP for Ogilvy, is heading
the media effort. Linden has worked on many statewide California
initiatives and is a former political aide in the Golden
firm Lake Research Partners, headed by Celinda Lake, has
also been brought in. Gay marriage ceremonies began in the
state on June 16 after a state supreme court ruling in May
legalized the unions.
Pro and Con
Get Message Out
the flip side, groups like ProtectMarriage.com
are working to the opposite end to bolster support for the
Flint, a veteran communications and political operative
who was a VP at Russo Marsh + Rogers and now runs his own
firm, Schubert Flint Public Affairs, is working with ProtectMarriage.com.
Flint's partner is Frank Schubert, and ex-Goddard Claussen
Porter Novelli executive.
of the ballot box, the controversial decision to allow same-sex
unions has sparked a flurry of PR efforts to capitalize
on the move.
Selvage & Lee, for example, was working with client
last week on a promotion to offer free memberships to the
site for Californians on June 16, the first day of gay weddings.
City of West Hollywood's public information office has also
embraced its civic role in the episode and produced a gay
marriage press kit (www.weho.org/marriagemedia)
and arranged for media parking as it began to issue marriage
licenses on June 17.
Laramore Communications is working with "gay-friendly"
Sonoma County properties to tout gay marriage and honeymoon
LL Cool J Switches to DKC
LL Cool J, the hip-hop
recording artist, has switched his PR representation from
PMK/HBH to New York-based DKC.
Keesha Johnson, VP at
DKC, said the firm is looking to build on the artists
already significant profile as he enters the
next stage of his career.
The multi-platinum rapper,
who two decades ago changed his name from James Todd Smith
to stand for Ladies Love Cool James, is set
to release his 13th album in July. He also recently inked
a deal to develop a clothing line for Sears as the struggling
retailer looks to reach a wider audience.
In announcing that deal
in late May, Sears SVP Irv Neger called him a pop
culture phenomenon whose legitimacy and his
talent have stood the test of time.
PRESS AGENT STARS ON BROADWAY
The Manhattan Theater
Club will rename its Biltmore Theater (47th St. off Eighth
Ave.) the Samuel J. Friedman Theater in honor of the deceased
press agent, who promoted classics such as Finians
Rainbow and A Moon for the Misbegotten,
in time for the `08-`09 season.
The name change follows
a substantial donation to the MTC by the Dr. Gerald
J. and Dorothy R. Friedman Foundation, which was established
by the press agents brother and sister-in-law.
The New York Times
Campbell Robinson depicts Friedman, who died in 1974,
as a veteran of the old cigarette and tie-clip days
of publicity when press agents would show up at newspaper
offices like Sidney Falco in Sweet Smell of Success,
jockeying for column ink.
Friedman began his career
with the Shubert Organization, launching You Never
Know, a 1938 Cole Porter musical. He repped Gypsy
Rose Lee, Jackie Gleason and Bette Davis. He also did publicity
work for Playboy Enterprises and United Artists (The
Ten Commandments and West Side Story.)
The rechristened theater
will have a plaque in the lobby to honor theater publicists
past and present who did or do serve as champions
for the Bright Lights of Broadway.
The lobby will be named
in honor of Shirley Herz and Bob Ullman, who worked for
Friedman. Herz told the Times that Sam Friedman was
a character. She called him the last angry press
ALLISON INSURES PROGRESSIVE
Allison & Partners
has won a review for No. 3 auto insurer Progressives
Lime PR previously handled
A&P is focusing on
consumer and trade media outreach for the overall Progressive
brand and its individual lines of insurance, like passenger
auto, boat, and RV.
The firm will also focus
on two key sponsorships totaling more than $50M for the
insurer the Progressive Insurance Automotive X Prize
competition, which carries a $10M prize for the development
of a 100-mile-per-gallon vehicle that was announced in March,
and the companys support of the Cleveland Indians
baseball franchise, including the naming rights for the
former Jacobs Field, now Progressive Field. That 16-year
deal inked in January costs Mayfield, Ohio-based Progressive
about $3.6M a year.
Anne Colaiacovo, GM of
Allisons New York office, heads the account.
ROMNEY AIDE TO GLOVER PARK
Kevin Madden, national
press secretary and top communications aide for Mitt Romneys
White House run, has joined the Democrat-heavy Glover Park
Group as a senior VP in its public affairs unit.
Madden was senior communications
strategist for Romney, directing PR efforts for the ex-governors
speeches, policy plays and political events.
He previously was press
secretary for House Majority Leader John Boehner (R-Ohio)
after earlier directing public affairs at the Justice Dept.
and working as a campaign spokesman for Bush-Cheney.
Edition, June 25, 2008, Page 3
PUTS STAMP ON WSJ
Thomson, managing editor of the Wall Street Journal,
is creating a news hub consisting of three new
deputy managing editors who will sit close together to expedite
decision-marking and streamline editing decisions.
trio consists of Matt Murray, who oversees U.S. general
and corporate news; Nikhil Deogun, who is responsible for
international, and Mike Williams, who handles Page One,
including investigative reporting, A-heds and leders.
an internal memo, Thomson said Mike Miller, who is responsible
for features, will edit the paper if he is not around.
Pensiero, deputy managing editor, is masterminding
our move to Midtown.
noted that most news organizations in the U.S. and
around the world are in retreat. His goal is to deliver
journalism of the highest integrity to an ever larger
audience in the WSJ.
GANZI QUITS HEARST
Hearst CEO Victor Ganzi,
61, has resigned due to irreconcilable policy differences
with the board of trustees about the future of the company.
The 18-year Hearst veteran assumed the helm in `02.
Ganzi at the time succeeded
vice chairman 75-year-old Frank Bennack, who is temporarily
reassuming the CEO slot.
Hearst has formed a search
committee to find a CEO to lead the company in a dynamic
and evolving media marketplace.
Hearst, which is privately
held, says it has been profitable for 15 of the last
16 years. It lost money in `01.
Hearst publishes Cosmopolitan,
Good Housekeeping; Redbook; O, The Oprah
Magazine, Houston Chronicle; San Francisco
Chronicle, and Albany Times Union.
Its Hearst-Argyle Television
unit has 29 stations.
KLIGER STEPS DOWN AT HFM
Jack Kliger, CEO of Hatchette
Filipacchi Media, is stepping down on September 1. He moves
to the chairman slot. He will focus on developing strategic
relationships for HFM, which is part of Frances Lagardere
Alain Lemarchand, a financial
executive, is to take over for Kliger in the U.S. He currently
heads Lagardere Interactive.
Kliger, who took over
HFM in `99, was praised for restructuring, creating new
platforms and establishing a solid U.S. presence for the
HFM publishes Elle,
Car and Driver, Popular Photography, Road
& Track and Cycle World.
RITTER UPPED AT AP
Hal Ritter, acting business
editor at the Associated Press, is moving up to business
editor. He replaces Kevin Noblet, who resigned.
Ritter is a founding editor
of USA Today, and made his mark via the launch of
that dailys Money section.
Prior to USAT, Ritter
was business editor and assistant city editor at the now
shuttered Times-Union in Rochester, N.Y.
The 56-year-old Ritter
joined the AP in `06 as a business-side consultant. He then
became special projects director the next year.
NBCU TALKS WITH WEATHER CHANNEL
NBC Universal is in exclusive
negotiations to purchase the Weather Channel from Landmark
Communications. Time Warner has officially dropped out of
the bidding process.
NBCU is backed by Blackstone
Group and Bain Capital in the takeover bid that is expected
to fall into the $3.5B range. Landmark had put a $5B price
tag on WC.
The Weather Channels
website is the leader in its respective category. More than
38M viewers visited the site last month, according to Nielsen
NBCU is part of General
Electric, which faces Wall Street pressure to spin off the
MCCLATCHY WIELDS AX
McClatchy Co. is cutting
1,400 staffers (10 percent of its workforce) in an effort
to deal with the depressed advertising market.
The Sacramento-based company
has eliminated 13 percent of workforce since the end of
`06 via attrition and outsourcing.
CEO Gary Pruitt, who acquired
the Knight Ridder chain in `06 for $4.6B, says the current
cuts are needed to compensate for the drastic fall in real
estate, auto and jobs advertising.
The reductions, which
will generate $70M in annual savings, are part of Pruitts
strategy to evolve from a newspaper company to an integrated
trades at $7.86, near its 52-week low of $7.51. It traded
as high as $28.73 during the past year.
The company owns 30 dailies
including Miami Herald, Charlotte Observer,
Fort Worth Star-Telegram, Kansas City Star
and Sacramento Bee.
QUADRANGLE MAKES ONLINE MOVE
Quadrangle Group, the
investment firm of former New York Times staffer
Steven Rattner, is buying Greenfield Online in a deal that
Greenfield develops consumer
attitude surveys about products and services and helps marketers
tailor strategies to push their offerings.
Gordon Holmes, managing
principal at Quadrangle, said his firm is attracted to GOs
international leadership position in online comparison
shopping and survey research.
Quadrangle, which has
more than $6B under management, is based in New York. It
has offices in London, Silicon Valley and will soon open
in Hong Kong.
Abernathy MacGregor Group
handles Quadrangles PR here, while Maitland is its
news continued on next page)
Edition, June 25, 2008, Page 4
Kelly, who was president of AOL Media Networks, has signed
on as an advisor to Veronis Suhler Stevenson.
is to scout for deals in the digital space.
was president of Time Warners global marketing operation
before moving to AOL.
has an investment portfolio worth $12B. A deal with Avatar
International, provider of customizable surveys for the
healthcare sector was announced June 19.
OWN GETS PREZ
Regency Television studio
Robin Schwartz is joining OWN: The Oprah Winfrey Network
as president in charge of programming. She takes that spot
Schwartz is a veteran
of Walt Disneys ABC Family channel and began her career
at General Electrics NBC unit.
The new cable network
is looking for a CEO.
TIA, AMERICAN EXPRESS GO 'GREEN'
The Travel Industry Assn.
and American Express have joined forces on a Travel Sustainability
TIA and American Express,
whose logo appeared last month on all of the TIA International
Pow Wow conference delegate badges (Your 24/7 travel
companion, Your American Express Card), will be working
together to develop a comprehensive plan designed to make
crucial information available and to guide the travel industry
in its response to assuring sustainability in travel and
Roger Dow, President and
CEO of TIA, of Washington, D.C., said the initiative with
American Express is a comprehensive review of domestic
and international efforts related to travel and climate
change, and the larger issue of travel and the environment.
initiative will place emphasis on better understanding what
the travel community is doing to go green, where
we are still vulnerable, and preparing travel leaders to
play a more active role in the policy making process concerning
our impact on the natural environment.
The education effort involved
in the campaign will involve organizing and synthesizing
existing consumer research, eco-friendly travel programs,
travel association efforts, overviews of proposed legislation,
case studies and more.
Donna Flora, VP, travel
industry relations for American Express, said the travel
sector must understand its impact on the environment and
find the most responsible and economically feasible ways
to ensure the future of all the destinations our industry
TIA, which is the trade
group of the $740B travel sector, says the results of this
new initiative will be disseminated to the industry through
a website, to be launched at TIAs Marketing Outlook
Forum in October.
Chang has moved to WNYW/Fox 5 in New York from WPIX-TV.
She becomes a general assignment reporter. The South Korea
native moved to the U.S. when she was nine years old.
DAVIS JOINS FOX NEWS
Lanny Davis, who was President
Clintons special counsel and a media promoter of Hillary
Clintons White House run, is joining Fox News as a
He will appear with Republicans
Karl Rove, Newt Gingrich and Mike Huckabee on the fair
and balanced network.
Davis has been pitching
Hillary Clinton as a running mate for Barack Obama.
He is a partner at Orrick,
Herrington & Sutcliffe and author of Scandal:
How Gotcha Politics is Destroying America.
Many Democrats dont
appear on Fox because they perceive the News Corp. operation
to be biased. Obama reluctantly appeared on Fox.
Davis, however, says he
has always been treated fairly by Fox.
BROKAW TAKES OVER FOR RUSSERT
Former NBC Nightly
News anchor Tom Brokaw will take up the interviewers
chair on Meet the Press left vacant with the
passing of Tim Russert on June 13.
Brokaw will fill in for
his friend through the November presidential election.
Current Nightly News anchor
Brian Williams filled in for Russert on June 22. He said
Brokaw would take the reins this Sunday.
The Newhouse School of
Public Communications granted its Fred Dressler Lifetime
Achievement Award posthumously to Tim Russert this week.
We still feel we
should honor Mr. Russert for the important contributions
he made to the media industry, said Dean David Rubin.
Though we are sad that now we must do so in memoriam.
Newhouse announced March
18 its intention to honor the former Meet the Press
host for his role in the political process.
The awards lunch was held
June 23 at the Rainbow Room at New York Rockefeller Center.
Lorraine Branham is succeeding
Rubin as dean at the Syracuse University school on July
1. She is director of journalism at the University of Texas
Branham has taught at
UT since `05 after a 25-year journalism career at the Philadelphia
Inquirer, Tallahassee Democrat and Pittsburgh
Rubin has been Newhouse
dean since `90.
ZIFF DAVIS GETS CH. 11 PLAN
Ziff Davis Media said
the U.S. Bankruptcy Court for the Southern District of New
York has confirmed its amended reorganization plan with
a goal of emerging from bankruptcy on July 1.
Jason Young, CEO, said
the approval is a major milestone for the company,
which filed for Ch. 11 protection in March.
The plan, okayed by creditors,
converts more than $428M in debt to new common stock and
a new note of $57.5M.
ZD properties include
the 1Up Network, PC Magazine and Electronic Gaming
Edition, June 25,
2008, Page 5
OF PR FIRMS
TACKLE GAS PRICES, EMISSIONS
gas prices causing economic ripples across the U.S., PR
firms are implementing policies to ease the burden on workers
who drive to the office.
Group, an Interpublic firm based along the busy Route 3
thoroughfare in East Rutherford, N.J., has introduced No
Drive Workdays, a plan allowing staffers to work remotely
for two days each month.
addition to helping our employees, were also doing
our small part to help curb greenhouse gas emissions and
protect the environment, said MWW president/CEO Michael
a North Carolina-based firm, has launched Green Fridays
to also help staffers save money on gas while reducing their
Olive, CEO, says skyrocketing gas prices are a significant
burden on staffers who commute from all parts of the
Triangle area to get to the Chapel Hill-headquartered integrated
marketing communications firm.
Golden, for example, drives 55 miles each day to commute
from her home in Raleigh to Koroberi.
recently rated the Triangle area No. 2 on its list of worst
commutes in small cities.
staffers will get every other Friday off through Labor Day
under the program. In return, they are required to work
an extra hour each day.
PR, Troy, Mich., won a Hermes Creative Award for
a media relations campaign with Johnson Controls at the
North American International Auto Show in 2008. Bianchi
won a gold award, given by the Assn. of Marketing and Communication
Professionals, for a campaign to boost media coverage of
JCs participation in the auto show. ...advance
PR, Huntersville, N.C., has teamed with Gift
List Media to produce media-only product events under
the partnership NewProductEvents. Three annual events are
planned for a ballroom in Times Square in New York with
about 50-70 exhibitors from small start-ups to titans like
Disney and Hamilton Beach. The two firms expect an average
of 100-170 media attendees from outlets like Family Circle
and MTV. The produtions are the Think Pink event
in April; Holiday Gift Guide in June, and the
Spring Product event in October. Info on location
and scheduling is at newproductevents.com. ...Sage
Communications, Vienna, Va., has unveiled a new media
services division with the appointment of Sara Leiman as
a VP. Leiman, former VP of media services for JDG Communications,
heads media research and strategy, planning and buying,
execution and measurement. ...Carrie England, a six-year
staffer at Atlanta-based Jackson
Spalding, is the firms first executive to participate
in an international business exchange. England is working
at Van Luyken Communicatie
Adviseurs in the Netherlands for a month as part
of the program. Both JS and VLCA are members of Public Relations
Organisation International. Anouk Bartels, a VL account
leader, worked at JS in Atlanta for a month during the spring.
England is blogging about her experience at englandinholland.blogspot.com.
PR, New York/Guernseys, auction house, to publicize
the upcoming sale of an archive of Rosa Parks materials,
including mementos, writings, books and gifts. Rubenstein
has handled past auctions for Guernseys with items
from Jerry Garcia, John F. Kennedy and Mickey Mantle. It
said the Parks lot will be sold in its entirety to a museum,
university or other institution.
Communications, Purchase, N.Y./Meadville Medical
Center, community hospital, as AOR for PR, advertising and
Communications, Marblehead, Mass./
ZANA Network, online marketplace and business development
site, for social networking, blogging and podcasts, an extension
of Birnbachs initial assignment of focusing on media
relations for the company.
Attack, Boston/IzzitGreen.com, green
networking site, for social media and influencer outreach.
The firms online effort kicked off with two off-line
events at green restaurant Taranta in Boston
and at Earthfest 2008.
Park Communications, Washington, D.C./Alliance for
Care at the End of Life, a non-profit formed by the National
Hospice and Palliative Care Organization, for public affairs
and media outreach; a la mode, real estate technology company,
for legislative comms.; Republic of Palau, Pacific island
nation, for development of a media and public affairs plan,
and the American Trust Company, socially responsible investment
firm, for media comms. and outreach to launch a new mutual
Richmond, Va./Pelican Products, lighting systems
and protective cases manufacturer, for business and consumer
media relations, integrated marketing and new media support.
Pelican invited the firm to pitch the business without a
formal RFP. Ken Garcia, A/S, heads the account at CRT with
support from its L.A. office.
& Associates, Atlanta/Cucine LUBE, Italian cabinetry
maker, for opening of an Atlanta showroom, and Innovative
Stone, natural stone products, for branding and PR.
Image, Buffalo Grove, Ill./Follett Digital Resources,
education software and technology; Independent Network Operations
Consortium, INOC, and Laurus Technologies, IT consulting,
Group, Austin/Teacher Retirement System of Texas,
for enhancing and expanding its public communications efforts.
GCI won a state-issued RFP.
PR, Austin/HigherOut, technology recruiting and consulting
firm for counsel, messaging development, media relations
and preparation of a go-to-market plan.
Communications, Los Angeles/Enable IPC, nanotechnology
and energy technology development, for PR.
Edition, June 25, 2008, Page 6
GETS NEW CHIEF, OPENS IN N.Y.
Di Nonno, former senior VP of worldwide marketing for Starz
Home Entertainment, has been named president and CEO of
broadcast PR firm On The Scene Productions.
Nonno serves as successor to founders Sally Jewett and Stacie
Hunt at Los Angeles-based OTSP.
are excited to hand over the reins of running the business
to Madeline, Jewett and Hunt said in a statement.
They said Di Nonno will work with the companys executive
management team on development and growth of its digital
media services division while continuing with its core services.
a major move for the company, OTSP said it is opening a
full-service production studio with HD capability in New
York. The Midtown-East location handles satellite and radio
media tours, press junkets and other services, as well as
a full kitchen set.
Nonno has headed marketing for Echo Bridge Entertainment,
served as executive VP/GM of Nielsen EDI, and was VP, strategic
marketing, at Universal Studios Home Entertainment.
TALLIES NL GROWTH
publications have posted the most growth in the newsletter
category in 2008, according to the latest edition of the
Oxbridge Directory of Newsletters published on June
which said it added 1,306 new titles over all this year,
reports that legal newsletters rose 1,211 titles, up from
1,125 in 2007.
categories showing growth were computers and automation
(up to 953 from 748), and investment (up to 915 from 685).
president Trish Hagood noted that many more newsletters
3,726 are accepting advertising and renting
subscriber lists (more than 2,400) than in years past. Oxbridge,
which tallied more than 15,000 titles for its directory,
noted that online newsletters grew by 176 to 1,486 this
year, and e-mail newsletters increased by 750, to 3,046.
the decline are medical newsletters, which slipped to 813
titles from 845 a year earlier.
largest percentage gain came from a relatively small category
apparel and accessories, which saw 66 percent growth
from 18 in 2007 to 30 this year.
newsletter directory has been published since 1972. Cost
is $995 for the print edition; oxbridge.com.
an ad sales exec for Katz Millennium Marketing, former VP
of sales at ARTISTdirect and ex-SVP of sales at MusicMatch,
has been named SVP/sales and busines development at Underdog
Media, a tech-focused
online ad network. He had been running his own firm, CoMotion
Media, that helped web publishers manage third-party revenue
account manager at The VisComm Group, has joined web design
and custom software firm FireThread, Schenectady, N.Y.,
as director of business development. Melina
senior A/E at Media Logic, joins as director of marketing.
Glaser, who led consumer coverage as a producer for
The Today Show, to Kaplow, New York, as VP of
media strategy. Glaser was at Today for eight years after
serving as an assignment editor on the NBC News network
desk and in its London bureau. She won an Emmy in 2007.
Sandberg, U.S. director of press and communications
at Swedish clothing company H&M Hennes & Mauritz,
to Charming Shoppes, Bensalem, Pa., as director of communications
and PR. CS brands include Lane Bryant, Catherines and Fashion
Reicherter, who led Porter Novellis digital
group, to Widmeyer Communications, Washington, D.C., as
senior VP and director of its digital media practice. He
was previously operations director for Active.com
and led the Internet business strategies group at Best Software,
now Sage. Reicherter was also at M. Silver Associates.
Ebbin, a member of the Virginia General Assembly,
to the Servicemembers Legal Defense Network, Washington,
D.C., as communications director. The SLDN, operating with
a $2.4M budget and 16 full-time staff, is a national non-profit
watchdog group for military personnel affected by the Dont
Ask, Dont Tell policy. Ebbin, the only openly
gay member of the Virginia Assembly, was chief deputy commissioner
for the Virginia Dept. of Labor and Industry from 2002-03.
Larson, formerly of Fleishman-Hillard, and Leah
Bain Maki, PR/comms. officer for TopLine Federal
Credit Union, to Carmichael Lynch Spong, Minneapolis, as
senior associates. Merete
Wells, previously with New School Comms., and Kip
Lindman, of Tunheim Partners, join as associates,
and Sarah McQuilkin,
of Carlson Marketing, signs on as a media relations list
Dezenski, senior VP of global government affairs
for Cross Match Technologies, a Florida-based biometrics
company, has stepped down to serve as managing director
of the Global Security Initiative at Interpol, the anti-crime
entity. Dezenski, who was Deputy Assistant Secretary for
Policy Development at the U.S. Department of Homeland Security,
is relocating to Lyon, France.
Beale has joined Weber Shandwick as executive VP
in its global technology practice in Seattle. He reports
to Casey Sheldon, chair of the group. The 20-year PR veteran
spent a decade at Burson-Marsteller in Tokyo and Kuala Lumpur,
handling telecommunications and professional services clients.
He left B-M to take a marketing post at Qualcomms
semiconductor division, and most recently worked at Volantis
Systems, a U.K.-based wireless software company that targets
the news and entertainment businesses.
Beauman to senior associate; Kristi
Nelson and Jessica
Tolliver to senior media relations managers, and
to senior media specialist, Carmichael Lynch Spong, Minneapolis.
has been upped to senior principal at the firm.
Edition, June 25, 2008, Page 7
FISKE BATTLE (contd
Eppes, of Eric Mower and Assocs., Charlotte, N.C., is opposing
secretary Mary Barber of the Alaska Community Foundation
Vincent Hazleton of Radford Univ., Radford, Va., is running
against counselor Leslie Backus of Davie, Fla., for secretary.
of the above candidates except McCormick refused to answer
questions sent to them by this NL.
were asked their views on removing the APR requirement for
national office; possibly moving the Society charter to
Delaware which would allow electronic meetings and votes
of the Assembly; cutting back on funds for the money-losing
annual conference so as to afford resumption of the printed
members' directory, and lifting the boycott against the
O'Dwyer Co. (PRS officers and staff forbidden to speak to
O'Dwyer staffers, O'Dwyer staffers banned from joining PRS,
and O'Dwyer ads banned in Tactics or Strategist.
director representing Tri-State is counselor Fran Onofrio
of Bethany, Conn. No one from New York sought the post.
Onofrio never addressed PRS/NY and has not returned phone
calls or e-mails. Florida district members have been critical
of national, especially the board's move three years ago
to give the executive committee the powers of the full board.
The board has been turned into "eunuchs," said
Sunshine district members.
Weiss, Frause on Nomcom
The nominating committee
is headed by 2006 CEO Cheryl Procter-Rogers and includes
2007 CEO Rhoda Weiss; Bob Frause, ethics and Fellows chair;
1998 CEO Mary Lynn Cusick; 1988 CEO Dwayne Summar; Blake
Lewis, head of a committee seeking to attract more candidates;
Timothy Dodson, Universal Accreditation Board; former director
Deanna Pelfrey, and Mark McClennan, Schwartz Comms., Waltham,
Has New Post
McCormick, asked how he
could come back on the board after pleading pressure of
his job in 2006, said he has a new assignment at Scripps
that includes support staff. He is now in charge of building
"strategic partnerships" for the HGTV operation
of Scripps, whose holdings include 17 newspapers and ten
TV stations that are affiliates of ABC-TV. His office is
in Knoxville, Tenn.
McCormick's replies to
the O'Dwyer questions are below in full.
decoupling for board service First, I would
say that I am extremely proud of my APR and would encourage
other professionals to pursue it as well for the knowledge
and learning that will result from the undertaking. I view
my APR as a personal commitment to ongoing professional
development and not as an indicator of my ability for governance.
The content knowledge in the APR is not indicative or instructional
on serving as an effective member of a board of directors
in an association, even for public relations. If APR is
a barrier that keeps out industry leaders and members who
have been outstanding leaders in chapters, sections, districts
-- then clearly we need to once again revisit and finally
put this question to the Assembly. It's been discussed by
strategic planning and governance committees over the last
9 years -- why not have a great discussion at the Assembly
and see where our members are and think we should be? We
have smart, savvy members and delegate leaders -- let's
listen to their ideas!
back the membership directory Members want
access to other member information and the printed directory
was one way of accomplishing that service. However, I don't
see the issue as being solved by an either/or solution.
I dont believe we can go back to the old printed directory
(which is expensive, outdated upon printing, etc.) or stay
with the online directory exactly as it is now. Its
not black and white -- there are other options, including
finding ways to make the online directory more user-friendly
and easy to access and search. I know our IT staff is already
looking at enhancing the current system so members can get
the functionality they need. Should be win/win for all.
available to membership Members want to see
where their money is going that makes sense. First
of all we should be open and transparent -- we're PR people
and that's what we tell clients. Is there some information
that is proprietary or private -- like the individual salaries
of staff members, or costs to execute specific programs
that might be helpful to a competitor -- yes? And so that
information needs to be bundled into a broader expenses
category. But beyond that, our members are our stockholders
and they ought to see the full picture of where their dues
money is going. We are the administrators, if you will,
that they've chosen to manage their money to deliver a good
product, so I'd support being open as we can with members.
of the Assembly to meet electronically. Given my
experience with teleconferences with a limited number of
members, I think that this type of meeting would prove more
frustrating and confusing than beneficial.
Should we pursue the ability
to vote by email? That might be something that can have
application, but operation/management/decision-making for
the Society cannot effectively be managed by the Assembly
any better than the government could operate with its representatives
calling it in.
media - First of all, we need to get information
to the members about the Society and the media is one way
in which we can accomplish that. I don't think truly boycotting
a media outlet makes sense over the long run, especially
if its a source that your audience members use.
But I think you have to
manage media relations for an association just as we advise
our clients --- be accessible, open, transparent and honest.
That's our CODE. It doesn't mean accept staff being abused
or harassed with repetition of the same questions over and
over -- at that point, you say asked and answered, and you
don't entertain those questions for the 50th time.
I also support, like many
organizations, a single spokesperson that facilitates a
better communication of the Society's message and I would
continue to support interactions for any and all reasonable
media requests, given the resources available to accommodate
all parties fairly.
EUROPEAN PR PROS DISCUSS ETHICS
Representatives of 16
European PR associations discussed adoption of the ethics
process of the German PR Council at their meeting June 21
They are members of the
Confederation of European Public Relations (CERP).
The principles of the
German Council have already been committed to by Italy and
Austria. Members of the German Council are the German PR
Assn., the Federal Assn. of German Press Officers, and the
Assn. of German PR Agencies.
The Council recognizes
Prof. James Grunig of the Univ. of Maryland as the grand
authority for German PR scholars, said Horst Avenarius,
chair of the Council.
way communication, which is advocated by Grunig, is
seen as the only morally justifiable method
of communications by the Council. Transparency
is also championed by the Council.
An active, public enforcement
program has been pursued by the Council in recent years.
Evidence is gathered and hearings are held and the Council
issues rebukes and warnings and
may provide specific rules of acceptable conduct in controversial
Extensive hearings were
recently held on a company that was engaged in a press boycott.
Horst Avenarius, Ph.D.,
said in a recent paper that one reason for code enforcement
was that the PR guild in Germany had a notoriously
Among those attending
the CERP meeting as well as the Fifth World PR Festival
June 23-24 in London were PRS CEO Jeff Julin and COO Bill
Edition, June 25, 2008,
McCormick, Tom Eppes and Vincent Hazleton are leading a
battle for control of the PR Society (page one).
has thrown down the gauntlet by daring to speak to us and
answer questions (page two).
This is a
giant crack in the wall of silence PRS tries to maintain
and will make the ruling clique furious.
the other five candidates continue to go along with this
un-American, unethical boycott which makes them hypocrites.
won't discuss anything concrete with the members, as evidenced
by their vaporous lengthy election statements on the PRS
candidate Rosanna Fiske claims in her statement that "PRS
must lead in the evolution of PR" by "Upholding
the Code of Ethics in all aspects of professional communications
regardless of medium."
is ethical about a boycott of us and the members?
be discussing the advisability of shifting the charter to
Delaware to allow electronic meetings of the Assembly; the
bizarre, substandard bookkeeping on dues income that is
out-of-step with all the big professional groups (ABA, AMA,
AICPA); the low-balled expenses allocated to the national
conference, the advisability of a press boycott against
anyone, refusal to supply Assembly transcripts, audit on
the website, etc.
Since the entire bylaws
are being re-written, members should be discussing
whether the three-year rule for Assembly delegates should
be dropped and whether directors should be barred from the
board once they leave (which was the practice for 50 years).
Instead, members are shut out from any discussion although
it would be easy to conduct on the PRS website and via e-mails.
PRS is at war with us simply because we're competitors-in
disseminating news and information, professional development
(50 such subjects are carried on odwyerpr.com),
publications (newsletter and magazine that compete with
their Tactics & Strategist), and news analysis
and commentary (Fraser Seitel, former editor of Strategist,
has written a twice-monthly column for odwyerpr.com
for five years).
PRS's criticisms of us, that we ask too many questions
and practice "attack" journalism, fail to hide
what it is really doing: using cut-throat tactics against
a competitor (while proclaiming endlessly that it is as
pure as the driven snow and abusing its tax-free status).
Every once in a while someone points out that the PRS emperor
is wearing no clothes (like Andrew Cohen of CBS recently
Three men are opposing
three women for control of PRSMcCormick vs.
Fiske, Eppes vs. Mary Barber, and Hazleton vs. Leslie Backus.
We don't know if gender will be a consideration this year
but there have been efforts in the past to balance male
vs. female elected heads of PRS.
The trend towards increasing female participation in the
PR industry is well established. Sixteen of the 22 candidates
this year are women as are 13 of the 20 members of the nomcom.
The nomcom might think that nominating three men would be
sending the "wrong message." Cheryl Procter-Rogers
is chair and 2007 CEO Rhoda Weiss is the only member of
the board allowed to take part in nomcom deliberations.
An attempt by Eppes and others to block Weiss from influencing
the nominations failed at the board meeting in January.
Failure of anyone to run from NY, NJ or CT or from the
seven chapters in Florida is significant. The last two New
Yorkers on the board, Art Stevens and Phil Ryan, were unfairly
bounced by the nomcom in 2003 and no one from New York has
run since then.
Nine educators are among the 22 vying for 11 openings-Fiske;
Hazleton; Jeff Douglas, Va./Md. College of Veterinary Medicine;
Deborah Silverman, Buffalo State; Amy Barnes, Univ. of Arkansas;
Susan Walton, Brigham Young; Steve Grant, National Education
Assn.; Carolyn Bobo, Texas Christian, and Ann Knabe, Univ.
Political bias of
the New York Times and New York Post was evident
June 19 in the way each covered Michelle Obama's visit to
Post columnist Andrea Peyser called the visit a lame
try, saying Obama embarrassed herself by calling her
husband pathetic, disclosed she doesn't wear
pantyhose, and called one of the co-hosts a girl.
Watching Obama trying to show her feminine side was as
painful as a root canal, said Peyser. The NYT, which
has long shown favoritism to Barack Obama, headlined, Michelle
Obama Highlights Her Warmer Side and said her
performance was polished and all but flawless. Obama
was quoted as saying, Of course I am proud of my country.
On the use of pathetic, the NYT said Obama did
almost slip when she tried to describe her husband's easygoing
personality and said what some in the audience heard as
sweet and pathetic which she quickly corrected
to be sweet, empathetic
concrete step in improving PRs image worldwide
could be taken by the Confederation of European PR (16 national
groups) if it adopts the enforceable ethics code of the
German Council for PR. That was the main topic before CERP
at its meeting June 21 in London
the German groups approach to PR ethics is
based on U.S. Prof. James Grunigs view that communication
has to be two-way and symmetrical in order to
be "morally justifiable"
specialists who listened to PRS COO Bill Murray on
a tape he made for D S Simon Productions June 6 said he
appears to have a case of spasmodic dysphonia.
This causes the voice to break or to have a tight,
strained or strangled quality. New York and many other
big chapters have yet to be addressed by either Murray or
Julin so far this year
Julin and Murray were in London the past few days
for the World PR Conference and Festival, CERP meeting,
Global Alliance for PR meeting and 60th anniversary of the
Chartered Institute for PR. No notice of this was on the