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Internet Edition, June 25, 2008, Page 1

Happy Fourth of July to all our readers. The next issue will be July 9. Follow breaking news on


Locke Lord Strategies has picked up a one-year $900K government affairs/strategic communications contract with Pakistan.

Mark Siegel, who was a speechwriter to the murdered Benazir Bhutto and co-author of a book with the former leader right before her death, heads the account.

Siegel has close ties with the Democratic Party and was executive director of the Democratic National Committee and deputy assistant to President Carter.

LLS is to work closely with Pakistan’s Washington embassy in a bid to gain a better understanding of the country’s recent political, social and economic developments. It may rely on paid/earned media to achieve Pakistan’s communications objectives.

Pakistan is to evaluate the campaign’s effectiveness in late November, and will then determine whether LLS merits a raise.


Kate James will take the top PR post at Citigroup when she joins the banking combine from Standard Chartered Bank in September. She succeeds Leah Johnson, who has resigned.

James, who assumes the senior VP-global corporate communications post at Citi, has been at the British bank since `04 as its government relations chief. She moved to the U.S. last year.

At Citi, James will be in charge of media relations, issues management, and internal/external comms.

Prior to SCB, James was at GlaxoSmithKline.

Citi has revamped its global marketing and communications operation under Lisa Caputo, the former press secretary for then-First Lady Hillary Clinton. Caputo, who was Citi’s chief marketing officer, expands her duties as EVP-global marketing and corporate affairs.


Catherine Blades has stepped down as director of marketing and international comms. for Lockheed Martin to head comms. and public affairs for Raytheon’s space and airborne systems business.

That unit, based in El Segundo, Calif., posted 2007 sales of $4.3 billion, about one-fifth of the defense and technology company’s $21.3 billion revenue that year.

At Lockheed, she oversaw the $12B aeronautics company’s network of PR firms and led communications, marketing and advertising for operations in 40 countries. She previously held PR posts at Neill Corp., distributor of Aveda beauty products, and Stewart Enterprises, the publicly held funeral services giant.


U.K. private equity firm Triton has come up short in a bid to acquire PR services company Cision.

Triton, through a Swedish affiliate, Cyril Acquisition, made an offer north of $250M for Sweden-based Cision in April. The PE firm said on June 18 that it was tendered nearly 41M shares of Cision, or 65 percent combined with its own 7.5M-share holding, but its takeover was contingent on amassing more than 90%.

Cision’s board had offered a tepid response to Triton’s takeover offer in May. CA, which twice extended a deadline for shareholders to accept the deal, said this week it will assess available options, including withdrawing the offer or completing the deal at a lower acceptance level.


Hill & Knowlton is now global PR firm for Maurice “Hank” Greenberg’s C.V. Starr and Starr International.

Greenberg is the former CEO of American International Group, who was replaced by Martin Sullivan in `05. He has been engaged in a high-profile legal battle with AIG, which he built into the world’s biggest insurer. Greenberg hired Brunswick Group for legal PR work in `07.

Sullivan was dumped June 15 due to record losses and a tanking stock. New AIG CEO Robert Willumstad has reached out to Greenberg, saying he wanted a “more positive” relationship with him.

Sullivan and Greenberg, who is AIG’s biggest stockholder, had a “positive meeting” on June 19.


Gary McCormick, who resigned from the PR Society board in early 2006 because of pressure of his job at Scripps Networks, is opposing Rosanna Fiske of Florida International University for chair-elect.

The nominating committee, despite months of trying, was unable to come up with any candidates for the Tri-State district (NY, NJ & CT) or the Sunshine district (seven chapters in Florida). Efforts continue to find such candidates.

(Continued on page 7)

Internet Edition, June 25, 2008, Page 2


California began issuing licenses for gay marriages last week setting off a statewide battle for public opinion as same-sex nuptials face a November ballot initiative that could shut them down.

Ogilvy PR Worldwide and Dewey Square Group have been tapped by a coalition of groups in California to defeat a ballot initiative intended to prevent gay marriages in the state.

The group, Equality for All, includes entities like the ACLU, GLAAD, National Council of Jewish Women, and Human Rights Campaign.

Steve Smith of Dewey Square is lead campaign consultant for the group while Maggie Linden, a SVP for Ogilvy, is heading the media effort. Linden has worked on many statewide California initiatives and is a former political aide in the Golden State.

Polling firm Lake Research Partners, headed by Celinda Lake, has also been brought in. Gay marriage ceremonies began in the state on June 16 after a state supreme court ruling in May legalized the unions.

Pro and Con Get Message Out

On the flip side, groups like are working to the opposite end to bolster support for the November initiative.

Jeff Flint, a veteran communications and political operative who was a VP at Russo Marsh + Rogers and now runs his own firm, Schubert Flint Public Affairs, is working with Flint's partner is Frank Schubert, and ex-Goddard Claussen Porter Novelli executive.

Outside of the ballot box, the controversial decision to allow same-sex unions has sparked a flurry of PR efforts to capitalize on the move.

Manning Selvage & Lee, for example, was working with client last week on a promotion to offer free memberships to the site for Californians on June 16, the first day of gay weddings.

The City of West Hollywood's public information office has also embraced its civic role in the episode and produced a gay marriage press kit ( and arranged for media parking as it began to issue marriage licenses on June 17.

And Laramore Communications is working with "gay-friendly" Sonoma County properties to tout gay marriage and honeymoon packages.

LL Cool J Switches to DKC

LL Cool J, the hip-hop recording artist, has switched his PR representation from PMK/HBH to New York-based DKC.

Keesha Johnson, VP at DKC, said the firm is looking to build on the artist’s “already significant profile” as he enters the “next stage of his career.”

The multi-platinum rapper, who two decades ago changed his name from James Todd Smith to stand for “Ladies Love Cool James,” is set to release his 13th album in July. He also recently inked a deal to develop a clothing line for Sears as the struggling retailer looks to reach a wider audience.

In announcing that deal in late May, Sears SVP Irv Neger called him a “pop culture phenomenon” whose “legitimacy and his talent have stood the test of time.”


The Manhattan Theater Club will rename its Biltmore Theater (47th St. off Eighth Ave.) the Samuel J. Friedman Theater in honor of the deceased press agent, who promoted classics such as “Finian’s Rainbow” and “A Moon for the Misbegotten,” in time for the `08-`09 season.

The name change follows a substantial donation to the MTC by the “Dr. Gerald J. and Dorothy R. Friedman Foundation,” which was established by the press agent’s brother and sister-in-law.

The New York Times’ Campbell Robinson depicts Friedman, who died in 1974, as a veteran of the “old cigarette and tie-clip days of publicity when press agents would show up at newspaper offices like Sidney Falco in ‘Sweet Smell of Success,’ jockeying for column ink.”

Friedman began his career with the Shubert Organization, launching “You Never Know,” a 1938 Cole Porter musical. He repped Gypsy Rose Lee, Jackie Gleason and Bette Davis. He also did publicity work for Playboy Enterprises and United Artists (“The Ten Commandments” and “West Side Story.”)

The rechristened theater will have a plaque in the lobby to honor theater publicists past and present who did or do “serve as champions for the Bright Lights of Broadway.”

The lobby will be named in honor of Shirley Herz and Bob Ullman, who worked for Friedman. Herz told the Times that “Sam Friedman was a character.” She called him the “last angry press agent.”


Allison & Partners has won a review for No. 3 auto insurer Progressive’s PR account.

Lime PR previously handled the work.

A&P is focusing on consumer and trade media outreach for the overall Progressive brand and its individual lines of insurance, like passenger auto, boat, and RV.

The firm will also focus on two key sponsorships totaling more than $50M for the insurer – the Progressive Insurance Automotive X Prize competition, which carries a $10M prize for the development of a 100-mile-per-gallon vehicle that was announced in March, and the company’s support of the Cleveland Indians baseball franchise, including the naming rights for the former Jacobs Field, now Progressive Field. That 16-year deal inked in January costs Mayfield, Ohio-based Progressive about $3.6M a year.

Anne Colaiacovo, GM of Allison’s New York office, heads the account.


Kevin Madden, national press secretary and top communications aide for Mitt Romney’s White House run, has joined the Democrat-heavy Glover Park Group as a senior VP in its public affairs unit.

Madden was senior communications strategist for Romney, directing PR efforts for the ex-governor’s speeches, policy plays and political events.

He previously was press secretary for House Majority Leader John Boehner (R-Ohio) after earlier directing public affairs at the Justice Dept. and working as a campaign spokesman for Bush-Cheney.

Internet Edition, June 25, 2008, Page 3


Robert Thomson, managing editor of the Wall Street Journal, is creating a “news hub” consisting of three new deputy managing editors who will sit close together to expedite decision-marking and streamline editing decisions.

The trio consists of Matt Murray, who oversees U.S. general and corporate news; Nikhil Deogun, who is responsible for international, and Mike Williams, who handles Page One, including investigative reporting, A-heds and leders.

In an internal memo, Thomson said Mike Miller, who is responsible for features, will edit the paper if he is not around.

Jim Pensiero, deputy managing editor, is “masterminding our move to Midtown.”

Thomson noted that “most news organizations in the U.S. and around the world are in retreat.” His goal is to deliver “journalism of the highest integrity to an ever larger audience in the WSJ.”


Hearst CEO Victor Ganzi, 61, has resigned due to “irreconcilable policy differences” with the board of trustees about the future of the company. The 18-year Hearst veteran assumed the helm in `02.

Ganzi at the time succeeded vice chairman 75-year-old Frank Bennack, who is temporarily reassuming the CEO slot.

Hearst has formed a search committee to find a CEO to lead the company in a “dynamic and evolving media marketplace.”

Hearst, which is privately held,” says it has been profitable for 15 of the last 16 years. It lost money in `01.

Hearst publishes Cosmopolitan, Good Housekeeping; Redbook; O, The Oprah Magazine, Houston Chronicle; San Francisco Chronicle, and Albany Times Union.

Its Hearst-Argyle Television unit has 29 stations.


Jack Kliger, CEO of Hatchette Filipacchi Media, is stepping down on September 1. He moves to the chairman slot. He will focus on developing strategic relationships for HFM, which is part of France’s Lagardere Group.

Alain Lemarchand, a financial executive, is to take over for Kliger in the U.S. He currently heads Lagardere Interactive.

Kliger, who took over HFM in `99, was praised for restructuring, creating new platforms and establishing a solid U.S. presence for the French company.

HFM publishes Elle, Car and Driver, Popular Photography, Road & Track and Cycle World.


Hal Ritter, acting business editor at the Associated Press, is moving up to business editor. He replaces Kevin Noblet, who resigned.

Ritter is a founding editor of USA Today, and made his mark via the launch of that daily’s “Money” section.

Prior to USAT, Ritter was business editor and assistant city editor at the now shuttered Times-Union in Rochester, N.Y.

The 56-year-old Ritter joined the AP in `06 as a business-side consultant. He then became special projects director the next year.


NBC Universal is in “exclusive” negotiations to purchase the Weather Channel from Landmark Communications. Time Warner has officially dropped out of the bidding process.

NBCU is backed by Blackstone Group and Bain Capital in the takeover bid that is expected to fall into the $3.5B range. Landmark had put a $5B price tag on WC.

The Weather Channel’s website is the leader in its respective category. More than 38M viewers visited the site last month, according to Nielsen Online.

NBCU is part of General Electric, which faces Wall Street pressure to spin off the media combine.


McClatchy Co. is cutting 1,400 staffers (10 percent of its workforce) in an effort to deal with the depressed advertising market.

The Sacramento-based company has eliminated 13 percent of workforce since the end of `06 via attrition and outsourcing.

CEO Gary Pruitt, who acquired the Knight Ridder chain in `06 for $4.6B, says the current cuts are needed to compensate for the drastic fall in real estate, auto and jobs advertising.

The reductions, which will generate $70M in annual savings, are part of Pruitt’s strategy to evolve from a newspaper company to an “integrated multimedia company.”

McClatchy’s stock trades at $7.86, near its 52-week low of $7.51. It traded as high as $28.73 during the past year.

The company owns 30 dailies including Miami Herald, Charlotte Observer, Fort Worth Star-Telegram, Kansas City Star and Sacramento Bee.


Quadrangle Group, the investment firm of former New York Times staffer Steven Rattner, is buying Greenfield Online in a deal that tops $425M.

Greenfield develops consumer attitude surveys about products and services and helps marketers tailor strategies to push their offerings.

Gordon Holmes, managing principal at Quadrangle, said his firm is attracted to GO’s “international leadership position in online comparison shopping and survey research.”

Quadrangle, which has more than $6B under management, is based in New York. It has offices in London, Silicon Valley and will soon open in Hong Kong.

Abernathy MacGregor Group handles Quadrangle’s PR here, while Maitland is its European firm.

(Media news continued on next page)

Internet Edition, June 25, 2008, Page 4


Michael Kelly, who was president of AOL Media Networks, has signed on as an advisor to Veronis Suhler Stevenson.

He is to scout for deals in the digital space.

Kelly was president of Time Warner’s global marketing operation before moving to AOL.

VSS has an investment portfolio worth $12B. A deal with Avatar International, provider of customizable surveys for the healthcare sector was announced June 19.


Regency Television studio Robin Schwartz is joining OWN: The Oprah Winfrey Network as president in charge of programming. She takes that spot in mid-July.

Schwartz is a veteran of Walt Disney’s ABC Family channel and began her career at General Electric’s NBC unit.

The new cable network is looking for a CEO.


The Travel Industry Assn. and American Express have joined forces on a Travel Sustainability Initiative.

TIA and American Express, whose logo appeared last month on all of the TIA International Pow Wow conference delegate badges (“Your 24/7 travel companion, Your American Express Card”), will be working together to develop a comprehensive plan designed to make crucial information available and to guide the travel industry in its response to assuring sustainability in travel and tourism.

Roger Dow, President and CEO of TIA, of Washington, D.C., said the initiative with American Express is a comprehensive review of “domestic and international efforts related to travel and climate change, and the larger issue of travel and the environment.

“This Sustainability initiative will place emphasis on better understanding what the travel community is doing to ‘go green,’ where we are still vulnerable, and preparing travel leaders to play a more active role in the policy making process concerning our impact on the natural environment.”

The education effort involved in the campaign will involve organizing and synthesizing existing consumer research, eco-friendly travel programs, travel association efforts, overviews of proposed legislation, case studies and more.

Donna Flora, VP, travel industry relations for American Express, said the travel sector must understand its impact on the environment and find the most responsible and economically feasible ways to ensure the future of all the destinations our industry touches.”

TIA, which is the trade group of the $740B travel sector, says the results of this new initiative will be disseminated to the industry through a website, to be launched at TIA’s Marketing Outlook Forum in October.

Julie Chang has moved to WNYW/Fox 5 in New York from WPIX-TV. She becomes a general assignment reporter. The South Korea native moved to the U.S. when she was nine years old.


Lanny Davis, who was President Clinton’s special counsel and a media promoter of Hillary Clinton’s White House run, is joining Fox News as a contributor.

He will appear with Republicans Karl Rove, Newt Gingrich and Mike Huckabee on the “fair and balanced” network.

Davis has been pitching Hillary Clinton as a running mate for Barack Obama.

He is a partner at Orrick, Herrington & Sutcliffe and author of “Scandal: How ‘Gotcha’ Politics is Destroying America.”

Many Democrats don’t appear on Fox because they perceive the News Corp. operation to be biased. Obama reluctantly appeared on Fox.

Davis, however, says he has always been treated fairly by Fox.


Former “NBC Nightly News” anchor Tom Brokaw will take up the interviewer’s chair on “Meet the Press” left vacant with the passing of Tim Russert on June 13.

Brokaw will fill in for his friend through the November presidential election.

Current Nightly News anchor Brian Williams filled in for Russert on June 22. He said Brokaw would take the reins this Sunday.

Russert Honored Posthumously

The Newhouse School of Public Communications granted its Fred Dressler Lifetime Achievement Award posthumously to Tim Russert this week.

“We still feel we should honor Mr. Russert for the important contributions he made to the media industry,” said Dean David Rubin. “Though we are sad that now we must do so in memoriam.”

Newhouse announced March 18 its intention to honor the former “Meet the Press” host for his role in the political process.

The awards lunch was held June 23 at the Rainbow Room at New York Rockefeller Center.

Lorraine Branham is succeeding Rubin as dean at the Syracuse University school on July 1. She is director of journalism at the University of Texas at Austin.

Branham has taught at UT since `05 after a 25-year journalism career at the Philadelphia Inquirer, Tallahassee Democrat and Pittsburgh Post-Gazette.

Rubin has been Newhouse dean since `90.


Ziff Davis Media said the U.S. Bankruptcy Court for the Southern District of New York has confirmed its amended reorganization plan with a goal of emerging from bankruptcy on July 1.

Jason Young, CEO, said the approval is a “major milestone” for the company, which filed for Ch. 11 protection in March.

The plan, okayed by creditors, converts more than $428M in debt to new common stock and a new note of $57.5M.

ZD properties include, the 1Up Network, PC Magazine and Electronic Gaming Monthly.

Internet Edition, June 25, 2008, Page 5


With gas prices causing economic ripples across the U.S., PR firms are implementing policies to ease the burden on workers who drive to the office.

MWW Group, an Interpublic firm based along the busy Route 3 thoroughfare in East Rutherford, N.J., has introduced “No Drive Workdays,” a plan allowing staffers to work remotely for two days each month.

“In addition to helping our employees, we’re also doing our small part to help curb greenhouse gas emissions and protect the environment,” said MWW president/CEO Michael Kempner.

Koroberi, a North Carolina-based firm, has launched “Green Fridays” to also help staffers save money on gas while reducing their carbon footprint.

Bruce Olive, CEO, says skyrocketing gas prices are a “significant burden” on staffers who commute from all parts of the Triangle area to get to the Chapel Hill-headquartered integrated marketing communications firm.

Erika Golden, for example, drives 55 miles each day to commute from her home in Raleigh to Koroberi.

Forbes recently rated the Triangle area No. 2 on its list of “worst commutes in small cities.”

Koroberi staffers will get every other Friday off through Labor Day under the program. In return, they are required to work an extra hour each day.

BRIEFS: Bianchi PR, Troy, Mich., won a Hermes Creative Award for a media relations campaign with Johnson Controls at the North American International Auto Show in 2008. Bianchi won a gold award, given by the Assn. of Marketing and Communication Professionals, for a campaign to boost media coverage of JC’s participation in the auto show. ...advance PR, Huntersville, N.C., has teamed with Gift List Media to produce media-only product events under the partnership NewProductEvents. Three annual events are planned for a ballroom in Times Square in New York with about 50-70 exhibitors from small start-ups to titans like Disney and Hamilton Beach. The two firms expect an average of 100-170 media attendees from outlets like Family Circle and MTV. The produtions are the “Think Pink” event in April; “Holiday Gift Guide” in June, and the “Spring Product” event in October. Info on location and scheduling is at ...Sage Communications, Vienna, Va., has unveiled a new media services division with the appointment of Sara Leiman as a VP. Leiman, former VP of media services for JDG Communications, heads media research and strategy, planning and buying, execution and measurement. ...Carrie England, a six-year staffer at Atlanta-based Jackson Spalding, is the firm’s first executive to participate in an international business exchange. England is working at Van Luyken Communicatie Adviseurs in the Netherlands for a month as part of the program. Both JS and VLCA are members of Public Relations Organisation International. Anouk Bartels, a VL account leader, worked at JS in Atlanta for a month during the spring. England is blogging about her experience at


New York Area

Rubenstein PR, New York/Guernsey’s, auction house, to publicize the upcoming sale of an archive of Rosa Parks materials, including mementos, writings, books and gifts. Rubenstein has handled past auctions for Guernsey’s with items from Jerry Garcia, John F. Kennedy and Mickey Mantle. It said the Parks lot will be sold in its entirety to a museum, university or other institution.

Giles Communications, Purchase, N.Y./Meadville Medical Center, community hospital, as AOR for PR, advertising and marketing.


Birnbach Communications, Marblehead, Mass./
ZANA Network, online marketplace and business development site, for social networking, blogging and podcasts, an extension of Birnbach’s initial assignment of focusing on media relations for the company.

Street Attack, Boston/, “green” networking site, for social media and influencer outreach. The firm’s online effort kicked off with two off-line events at “green” restaurant Taranta in Boston and at Earthfest 2008.

Hyde Park Communications, Washington, D.C./Alliance for Care at the End of Life, a non-profit formed by the National Hospice and Palliative Care Organization, for public affairs and media outreach; a la mode, real estate technology company, for legislative comms.; Republic of Palau, Pacific island nation, for development of a media and public affairs plan, and the American Trust Company, socially responsible investment firm, for media comms. and outreach to launch a new mutual fund.

CRT/tanaka, Richmond, Va./Pelican Products, lighting systems and protective cases manufacturer, for business and consumer media relations, integrated marketing and new media support. Pelican invited the firm to pitch the business without a formal RFP. Ken Garcia, A/S, heads the account at CRT with support from its L.A. office.

Kleber & Associates, Atlanta/Cucine LUBE, Italian cabinetry maker, for opening of an Atlanta showroom, and Innovative Stone, natural stone products, for branding and PR.


Tech Image, Buffalo Grove, Ill./Follett Digital Resources, education software and technology; Independent Network Operations Consortium, INOC, and Laurus Technologies, IT consulting, for PR.


GCI Group, Austin/Teacher Retirement System of Texas, for enhancing and expanding its public communications efforts. GCI won a state-issued RFP.

PetersGroup PR, Austin/HigherOut, technology recruiting and consulting firm for counsel, messaging development, media relations and preparation of a go-to-market plan.


Wonacott Communications, Los Angeles/Enable IPC, nanotechnology and energy technology development, for PR.

Internet Edition, June 25, 2008, Page 6


Madeline Di Nonno, former senior VP of worldwide marketing for Starz Home Entertainment, has been named president and CEO of broadcast PR firm On The Scene Productions.

Di Nonno serves as successor to founders Sally Jewett and Stacie Hunt at Los Angeles-based OTSP.

“We are excited to hand over the reins of running the business to Madeline,” Jewett and Hunt said in a statement. They said Di Nonno will work with the company’s executive management team on development and growth of its digital media services division while continuing with its core services.

In a major move for the company, OTSP said it is opening a full-service production studio with HD capability in New York. The Midtown-East location handles satellite and radio media tours, press junkets and other services, as well as a full kitchen set.

Di Nonno has headed marketing for Echo Bridge Entertainment, served as executive VP/GM of Nielsen EDI, and was VP, strategic marketing, at Universal Studios Home Entertainment.


Legal publications have posted the most growth in the newsletter category in 2008, according to the latest edition of the Oxbridge Directory of Newsletters published on June 24.

Oxbridge, which said it added 1,306 new titles over all this year, reports that legal newsletters rose 1,211 titles, up from 1,125 in 2007.

Other categories showing growth were computers and automation (up to 953 from 748), and investment (up to 915 from 685).

Oxbridge president Trish Hagood noted that many more newsletters – 3,726 – are accepting advertising and renting subscriber lists (more than 2,400) than in years past. Oxbridge, which tallied more than 15,000 titles for its directory, noted that online newsletters grew by 176 to 1,486 this year, and e-mail newsletters increased by 750, to 3,046.

On the decline are medical newsletters, which slipped to 813 titles from 845 a year earlier.

The largest percentage gain came from a relatively small category – apparel and accessories, which saw 66 percent growth from 18 in 2007 to 30 this year.

The newsletter directory has been published since 1972. Cost is $995 for the print edition;

BRIEFS: Adam Phillips, an ad sales exec for Katz Millennium Marketing, former VP of sales at ARTISTdirect and ex-SVP of sales at MusicMatch, has been named SVP/sales and busines development at Underdog Media, a tech-focused online ad network. He had been running his own firm, CoMotion Media, that helped web publishers manage third-party revenue streams. ...Edward Behan, senior account manager at The VisComm Group, has joined web design and custom software firm FireThread, Schenectady, N.Y., as director of business development. Melina Iacovone, senior A/E at Media Logic, joins as director of marketing.



Dana Glaser, who led consumer coverage as a producer for “The Today Show,” to Kaplow, New York, as VP of media strategy. Glaser was at Today for eight years after serving as an assignment editor on the NBC News network desk and in its London bureau. She won an Emmy in 2007.

Lisa Sandberg, U.S. director of press and communications at Swedish clothing company H&M Hennes & Mauritz, to Charming Shoppes, Bensalem, Pa., as director of communications and PR. CS brands include Lane Bryant, Catherines and Fashion Bug.

Barry Reicherter, who led Porter Novelli’s digital group, to Widmeyer Communications, Washington, D.C., as senior VP and director of its digital media practice. He was previously operations director for and led the Internet business strategies group at Best Software, now Sage. Reicherter was also at M. Silver Associates.

Adam Ebbin, a member of the Virginia General Assembly, to the Servicemembers Legal Defense Network, Washington, D.C., as communications director. The SLDN, operating with a $2.4M budget and 16 full-time staff, is a national non-profit watchdog group for military personnel affected by the “Don’t Ask, Don’t Tell” policy. Ebbin, the only openly gay member of the Virginia Assembly, was chief deputy commissioner for the Virginia Dept. of Labor and Industry from 2002-03.

Martine Larson, formerly of Fleishman-Hillard, and Leah Bain Maki, PR/comms. officer for TopLine Federal Credit Union, to Carmichael Lynch Spong, Minneapolis, as senior associates. Merete Wells, previously with New School Comms., and Kip Lindman, of Tunheim Partners, join as associates, and Sarah McQuilkin, of Carlson Marketing, signs on as a media relations list specialist.

Elaine Dezenski, senior VP of global government affairs for Cross Match Technologies, a Florida-based biometrics company, has stepped down to serve as managing director of the Global Security Initiative at Interpol, the anti-crime entity. Dezenski, who was Deputy Assistant Secretary for Policy Development at the U.S. Department of Homeland Security, is relocating to Lyon, France.

John Beale has joined Weber Shandwick as executive VP in its global technology practice in Seattle. He reports to Casey Sheldon, chair of the group. The 20-year PR veteran spent a decade at Burson-Marsteller in Tokyo and Kuala Lumpur, handling telecommunications and professional services clients. He left B-M to take a marketing post at Qualcomm’s semiconductor division, and most recently worked at Volantis Systems, a U.K.-based wireless software company that targets the news and entertainment businesses.


Jillian Beauman to senior associate; Kristi Nelson and Jessica Tolliver to senior media relations managers, and Jillian McDowell to senior media specialist, Carmichael Lynch Spong, Minneapolis. Maria Reitan has been upped to senior principal at the firm.

Internet Edition, June 25, 2008, Page 7

McCORMICK, FISKE BATTLE (cont’d from 1)

Tom Eppes, of Eric Mower and Assocs., Charlotte, N.C., is opposing secretary Mary Barber of the Alaska Community Foundation for treasurer.

Prof. Vincent Hazleton of Radford Univ., Radford, Va., is running against counselor Leslie Backus of Davie, Fla., for secretary.

All of the above candidates except McCormick refused to answer questions sent to them by this NL.

They were asked their views on removing the APR requirement for national office; possibly moving the Society charter to Delaware which would allow electronic meetings and votes of the Assembly; cutting back on funds for the money-losing annual conference so as to afford resumption of the printed members' directory, and lifting the boycott against the O'Dwyer Co. (PRS officers and staff forbidden to speak to O'Dwyer staffers, O'Dwyer staffers banned from joining PRS, and O'Dwyer ads banned in Tactics or Strategist.

Outgoing director representing Tri-State is counselor Fran Onofrio of Bethany, Conn. No one from New York sought the post. Onofrio never addressed PRS/NY and has not returned phone calls or e-mails. Florida district members have been critical of national, especially the board's move three years ago to give the executive committee the powers of the full board. The board has been turned into "eunuchs," said Sunshine district members.

Procter-Rogers, Weiss, Frause on Nomcom

The nominating committee is headed by 2006 CEO Cheryl Procter-Rogers and includes 2007 CEO Rhoda Weiss; Bob Frause, ethics and Fellows chair; 1998 CEO Mary Lynn Cusick; 1988 CEO Dwayne Summar; Blake Lewis, head of a committee seeking to attract more candidates; Timothy Dodson, Universal Accreditation Board; former director Deanna Pelfrey, and Mark McClennan, Schwartz Comms., Waltham, Mass.

McCormick Has New Post

McCormick, asked how he could come back on the board after pleading pressure of his job in 2006, said he has a new assignment at Scripps that includes support staff. He is now in charge of building "strategic partnerships" for the HGTV operation of Scripps, whose holdings include 17 newspapers and ten TV stations that are affiliates of ABC-TV. His office is in Knoxville, Tenn.

McCormick's replies to the O'Dwyer questions are below in full.

1. APR decoupling for board service – First, I would say that I am extremely proud of my APR and would encourage other professionals to pursue it as well for the knowledge and learning that will result from the undertaking. I view my APR as a personal commitment to ongoing professional development and not as an indicator of my ability for governance. The content knowledge in the APR is not indicative or instructional on serving as an effective member of a board of directors in an association, even for public relations. If APR is a barrier that keeps out industry leaders and members who have been outstanding leaders in chapters, sections, districts -- then clearly we need to once again revisit and finally put this question to the Assembly. It's been discussed by strategic planning and governance committees over the last 9 years -- why not have a great discussion at the Assembly and see where our members are and think we should be? We have smart, savvy members and delegate leaders -- let's listen to their ideas!

2. Bringing back the membership directory – Members want access to other member information and the printed directory was one way of accomplishing that service. However, I don't see the issue as being solved by an either/or solution. I don’t believe we can go back to the old printed directory (which is expensive, outdated upon printing, etc.) or stay with the online directory exactly as it is now. It’s not black and white -- there are other options, including finding ways to make the online directory more user-friendly and easy to access and search. I know our IT staff is already looking at enhancing the current system so members can get the functionality they need. Should be win/win for all.

3. Financials available to membership – Members want to see where their money is going – that makes sense. First of all we should be open and transparent -- we're PR people and that's what we tell clients. Is there some information that is proprietary or private -- like the individual salaries of staff members, or costs to execute specific programs that might be helpful to a competitor -- yes? And so that information needs to be bundled into a broader expenses category. But beyond that, our members are our stockholders and they ought to see the full picture of where their dues money is going. We are the administrators, if you will, that they've chosen to manage their money to deliver a good product, so I'd support being open as we can with members.

4. Ability of the Assembly to meet electronically. Given my experience with teleconferences with a limited number of members, I think that this type of meeting would prove more frustrating and confusing than beneficial.

Should we pursue the ability to vote by email? That might be something that can have application, but operation/management/decision-making for the Society cannot effectively be managed by the Assembly any better than the government could operate with its representatives “calling it in.”

5. Boycotting media - First of all, we need to get information to the members about the Society and the media is one way in which we can accomplish that. I don't think truly boycotting a media outlet makes sense over the long run, especially if it’s a source that your audience members use.

But I think you have to manage media relations for an association just as we advise our clients --- be accessible, open, transparent and honest. That's our CODE. It doesn't mean accept staff being abused or harassed with repetition of the same questions over and over -- at that point, you say asked and answered, and you don't entertain those questions for the 50th time.

I also support, like many organizations, a single spokesperson that facilitates a better communication of the Society's message and I would continue to support interactions for any and all reasonable media requests, given the resources available to accommodate all parties fairly.


Representatives of 16 European PR associations discussed adoption of the ethics process of the German PR Council at their meeting June 21 in London.

They are members of the Confederation of European Public Relations (CERP).

The principles of the German Council have already been committed to by Italy and Austria. Members of the German Council are the German PR Assn., the Federal Assn. of German Press Officers, and the Assn. of German PR Agencies.

The Council recognizes Prof. James Grunig of the Univ. of Maryland as the “grand authority for German PR scholars,” said Horst Avenarius, chair of the Council.

“Symmetrical, two way communication,” which is advocated by Grunig, is seen as the only “morally justifiable” method of communications by the Council. “Transparency” is also championed by the Council.

An active, public enforcement program has been pursued by the Council in recent years. Evidence is gathered and hearings are held and the Council issues “rebukes” and “warnings” and may provide specific rules of acceptable conduct in controversial issues.

Extensive hearings were recently held on a company that was engaged in a press boycott.

Horst Avenarius, Ph.D., said in a recent paper that one reason for code enforcement was that the PR guild in Germany had a “notoriously bad reputation.”

Among those attending the CERP meeting as well as the Fifth World PR Festival June 23-24 in London were PRS CEO Jeff Julin and COO Bill Murray.

Internet Edition, June 25, 2008, Page 8




Gary McCormick, Tom Eppes and Vincent Hazleton are leading a battle for control of the PR Society (page one).

McCormick has thrown down the gauntlet by daring to speak to us and answer questions (page two).

This is a giant crack in the wall of silence PRS tries to maintain and will make the ruling clique furious.

Unfortunately, the other five candidates continue to go along with this un-American, unethical boycott which makes them hypocrites.

They also won't discuss anything concrete with the members, as evidenced by their vaporous lengthy election statements on the PRS website.

Chair-elect candidate Rosanna Fiske claims in her statement that "PRS must lead in the evolution of PR" by "Upholding the Code of Ethics in all aspects of professional communications regardless of medium."

Exactly what is ethical about a boycott of us and the members?

She should be discussing the advisability of shifting the charter to Delaware to allow electronic meetings of the Assembly; the bizarre, substandard bookkeeping on dues income that is out-of-step with all the big professional groups (ABA, AMA, AICPA); the low-balled expenses allocated to the national conference, the advisability of a press boycott against anyone, refusal to supply Assembly transcripts, audit on the website, etc.

Since the entire bylaws are being re-written, members should be discussing whether the three-year rule for Assembly delegates should be dropped and whether directors should be barred from the board once they leave (which was the practice for 50 years).

Instead, members are shut out from any discussion although it would be easy to conduct on the PRS website and via e-mails.

PRS is at war with us simply because we're competitors-in disseminating news and information, professional development (50 such subjects are carried on, publications (newsletter and magazine that compete with their Tactics & Strategist), and news analysis and commentary (Fraser Seitel, former editor of Strategist, has written a twice-monthly column for for five years).

PRS's criticisms of us, that we ask too many questions and practice "attack" journalism, fail to hide what it is really doing: using cut-throat tactics against a competitor (while proclaiming endlessly that it is as pure as the driven snow and abusing its tax-free status).

Every once in a while someone points out that the PRS emperor is wearing no clothes (like Andrew Cohen of CBS recently did).

Three men are opposing three women for control of PRS—McCormick vs. Fiske, Eppes vs. Mary Barber, and Hazleton vs. Leslie Backus.

We don't know if gender will be a consideration this year but there have been efforts in the past to balance male vs. female elected heads of PRS.

The trend towards increasing female participation in the PR industry is well established. Sixteen of the 22 candidates this year are women as are 13 of the 20 members of the nomcom. The nomcom might think that nominating three men would be sending the "wrong message." Cheryl Procter-Rogers is chair and 2007 CEO Rhoda Weiss is the only member of the board allowed to take part in nomcom deliberations. An attempt by Eppes and others to block Weiss from influencing the nominations failed at the board meeting in January.

Failure of anyone to run from NY, NJ or CT or from the seven chapters in Florida is significant. The last two New Yorkers on the board, Art Stevens and Phil Ryan, were unfairly bounced by the nomcom in 2003 and no one from New York has run since then.

Nine educators are among the 22 vying for 11 openings-Fiske; Hazleton; Jeff Douglas, Va./Md. College of Veterinary Medicine; Deborah Silverman, Buffalo State; Amy Barnes, Univ. of Arkansas; Susan Walton, Brigham Young; Steve Grant, National Education Assn.; Carolyn Bobo, Texas Christian, and Ann Knabe, Univ. of Wisc.

Political bias of the New York Times and New York Post was evident June 19 in the way each covered Michelle Obama's visit to “The View.”

Post columnist Andrea Peyser called the visit a “lame try,” saying Obama embarrassed herself by calling her husband “pathetic,” disclosed she doesn't wear pantyhose, and called one of the co-hosts a “girl.” Watching Obama trying to show her feminine side was “as painful as a root canal,” said Peyser. The NYT, which has long shown favoritism to Barack Obama, headlined, “Michelle Obama Highlights Her Warmer Side” and said “her performance was polished and all but flawless.” Obama was quoted as saying, “Of course I am proud of my country.” On the use of “pathetic,” the NYT said Obama “did almost slip when she tried to describe her husband's easygoing personality and said what some in the audience heard as ‘sweet and pathetic’” which she quickly corrected to be “sweet, empathetic”…a concrete step in improving PR’s image worldwide could be taken by the Confederation of European PR (16 national groups) if it adopts the enforceable ethics code of the German Council for PR. That was the main topic before CERP at its meeting June 21 in London…oddly, the German group’s approach to PR ethics is based on U.S. Prof. James Grunig’s view that communication has to be two-way and “symmetrical” in order to be "morally justifiable"…medical specialists who listened to PRS COO Bill Murray on a tape he made for D S Simon Productions June 6 said he appears to have a case of “spasmodic dysphonia.” This causes the voice to “break or to have a tight, strained or strangled quality.” New York and many other big chapters have yet to be addressed by either Murray or Julin so far this year…both Julin and Murray were in London the past few days for the World PR Conference and Festival, CERP meeting, Global Alliance for PR meeting and 60th anniversary of the Chartered Institute for PR. No notice of this was on the PRS website.

--Jack O'Dwyer


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