The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, July 9, 2008, Page 1
Publicis Groupe has acquired Kekst & Co., the powerful
financial and crisis PR firm.
Kekst will remain CEO of K&C, which is to operate autonomously
under PGs special agencies and marketing services
organization, a group that includes Manning Selvage &
CEO Maurice Levy praised Kekst for being at the center
of many of the most high-profile, complex business communications
challenges over the past three and a half decades.
In his statement, Levy called Gershon Kekst his good
friend and trusted advisor.
repaid the tribute to Levy by saying he has enormous
admiration for his unique success in making Publicis Groupe
the global leader it is today.
has 70 staffers involved in areas such as mergers/acquisitions,
bankruptcy/restructuring, litigation support, investor activism/proxy
fights and crisis PR.
firm has partnered with Publicis in the past. It worked
on the French firms takeover of interactive agency,
TAPS MWW FOR CRISIS WORK
Airways, the Forest Hills, Queens-based discount carrier
with a loyal following, has tapped MWW Group as its crisis
communications firm after a review.
Dervin, media relations manager for JetBlue, declined to
disclose how many agencies were included in the RFP, citing
the airline's confidential strategic sourcing process.
said the "chemistry was perfect" with the Interpublic-owned,
New Jersey-based MWW Group. "We respect their expertise,
and they respect our sometimes unique take on media relations,"
she said, noting the airline's response to intense media
scrutiny during a Valentine's Day 2007 ice storm, which
included a YouTube apology and JetBlue CEO David Neeleman
making the media rounds.
storm, which left passengers stranded on grounded planes
for hours, also led to what Dervin called "the industry's
first meaningful Bill of Rights" from JetBlue and marked
one of the airline's first major crises following a period
of positive press that industry peers envied.
key project goal for MWW is to media-train the airline's
local leaders in the 53 destinations it serves, she said.
Matt Rose, executive VP and head of MWW's corporate communications
pratice, leads the account. Rose told O'Dwyer's the firm
will handle crisis planning, issues management and training.
FOLDS GCI INTO COHN & WOLFE
is merging Cohn & Wolfe and GCI Group under the Cohn
& Wolfe name and splitting the CEO and president roles
among each firms top executive.
Imperato, current CEO of C&W, takes that title to the
combined firm, while GCI head Jeff Hunt serves as president.
is the right time to bring together two very complementary
agencies, said Howard Paster, executive VP of PR and
PA for WPP. He said the firms have been close partners
for the past few years.
who had been chair of GCI, cited a changing communication
landscape and the need for more resources to succeed
in the current environment.
pitches the merger as a combination of C&Ws brand-building
heritage and creative programming with GCIs
digital and social media expertise.
acquired European tech firm AxiCom in April.
said combined C&W, based in New York, will also align
with WPP units public affairs firm Quinn Gillespie, interactive
firm Schematic, and GCI Health.
TAKES HELM OF EDELMAN/N.Y.
Dubner, who headed corporate and public affairs for Edelman
in New York, is now head of that office and its more than
takes over for Matthew Harrington, who took the U.S. CEO
slot from Pam Talbot, who retired on July 1. Talbot, who
held the CEO slot for a dozen years, remains as a consultant.
has counseled key Edelman clients such as General Electric,
Dannon, Motorola, Heinz and PricewaterhouseCoopers.
joined Edelman in `92 as an account executive and did a
two-year stint in London. He served as managing director
in NYC since `03.
WOULD DROP APR RULE
Don Kirchoffner of Broomfield, Colo., running for the nomination
for Western district director against counselor Marisa Vallbona
of La Jolla, Calif., would drop the APR rule for national
office that has been in effect since the 1970s.
he encourages members to become APR, he told this website,
"I do not think it should be a requirement for national
or local office."
APR certification displays commendable initiative,"
he said. "I am proud of the fact that I went
(Continued on page 7)
Edition, July 9, 2008, Page 2
EYES CHINA WITH RFP
non-profit corporation in charge of promoting tourism is
reviewing proposals to hire its first PR firm for China.
California Travel and Tourism Commission issued an RFP in
April and is currently reviewing proposals, said media relations
manager Kat Burnside.
Xinhua news service reported this month that it took years
of negotiations for the U.S. and Chinese governments to
strike a memorandum of understanding in December 2007 to
ease outbound tourist group travel from China to the United
States. In California, tourism from China was up 44 percent
in 2006 and the Golden State sees warmer relations sparking
a continued increase in visitors from the Peoples
CTTC is looking for year-round trade and public relations
representation in China, according to the RFP. Budget for
2008 (estimated to start in August) is capped at $500K and
is set at $990K on an annual basis. Burnside
said a selection and announcement will likely be made by
late summer or early fall.
Sacramento office is on retainer to handle domestic PR work
for CTTC at $190K/year.
WINS WASH. DAIRY ACCOUNT
Edstrom has won a six-figure PR assignment from the Washington
Dairy Product Commission, following an RFP process.
WDPC, which represents dairy farmers in the Evergreen State,
previously worked with Seattle-based DeLaunay Marketing
commission issued an RFP in January to find a firm to develop
and run its Dairy Trust Initiative, a reputation
management program to build trust among the public, dairy
farmers and their products. The group also wants to boost
the perception that dairy farm families contribute to the
quality of community life in the state.
is the No. 10 dairy producer in the U.S. and the dairy industry
has a $1.7 billion impact on the state.
WORKS U.S. SUGAR DEAL
& Casas PR is handling media for U.S. Sugars landmark
deal to sell 187K acres of land (292 sq. miles) to Florida
transaction is Floridas biggest land deal ever, and
will go a long way in improving the health of the Everglades
by restoring the natural water flow.
New York Times reported the transactions magnitude
and location of the purchase left environmentalists and
state officials giddy.
Sugar will continue farming the site for six years and then
turn over the land, two sugar refineries and 200 miles of
railroad track to the South Florida Water Management District.
the signing agreement, Gov. Charlie Crist said the deal
is as monumental as the creation of the nations
first national park, Yellowstone.
Sugar called the transaction a bittersweet moment
for a company that has been farming this land for more than
is proud to be part of an historical agreement to restore
much of the natural footprint of south Florida.
SET TO SWIFT BOAT OBAMA
Response Concepts plans to promote Regnery Publishings
The Case Against Barack Obama, a work from conservative
journalist David Freddoso.
indicated by its subtitleThe Unlikely Rise and
Unexamined Agenda of the Medias Favorite Candidatethe
book promises to take a critical look at the Illinois Senators
record. It is due Aug. 4.
a veteran of National Review Online and the Evans
Novak Political Report, is expected to probe Obamas
record as state senator in Springfield (Ill), political
ties with the Chicago Democratic machine and his record
relationship with his ex-spiritual advisor Rev. Jeremiah
Wright and former Weather Underground activist Bill Ayers
will fill pages of Freddosos book.
is headed by Greg Mueller, who was Pat Buchanans communications
publicized Regnerys Unfit for Command,
the book that helped torpedo John Kerrys Presidential
run, and the Swift Boat Veterans for Truth, the 527 group
that claimed the Massachusetts Senator exaggerated his Vietnam
has recently published Newt Gingrichs Real Change,
Dinesh DSouzas Whats So Bad About
Christianity, Laura Ingrahams Power to
the People, and Iain Murrays The Really
Inconvenient Truths, a knock on Al Gore.
GUIDES CROP INSURERS
PR Worldwide is working with a Kansas-based trade group
for crop insurance companies to reassure farmers amid massive
flooding in the Midwest that insurers can meet the financial
demand of the agricultural devastation.
group, National Crop Insurance Services, a non-profit based
in Overland Park, Kan., represents 60 companies with liability
of about $50 billion. NCIS and Ogilvy are working to show
strength, educate farmers about filing claims, and outline
benefits available to flood ravaged farmers.
Ross, executive VP for Ogilvys Washington, D.C., office
told ODwyers that the firm is serving as AOR
for NCIS and has been working on a multimedia communications
campaign to raise awareness among policymakers of the value
of crop insurance in American agriculture.
EXECS SPEAK AT GREEN CONFAB
Mattia, senior VP-worldwide PA and communications at Coca-Cola,
Lisa Witter, COO at Fenton Communications, and Andrew Fox,
global communications senior manager at AMD, are lined up
as speakers for Green Communications `08: The Case
Studies Conference set for New York on July 15.
Corp., Porter Novelli, Hasbro, Exel, Hullin Metz, Met Life,
Pitney Bowes, and Tyco Electronics are among those already
registered for the conference.
affair costs $195 and will be held at The Graduate Center/CUNY
(365 Fifth Ave). Jamie Cunningham of the Business Development
Institute has information at [email protected].
Edition, July 9, 2008, Page 3
STEPS DOWN AT WAPO
Downie, executive editor at the Washington Post for
the past 17 years, is stepping down Sept. 8.
66-year old Downie will become VP at large, a title held
by predecessor Ben Bradlee.
Weymouth, publisher, plans to name a successor soon. She
praised Downie for guiding the Post with a steady
and unerring hand.
joined the Post in `64 as a summer intern. He worked as
metro staff reporter and editor from 1974 to 1979. As deputy
metro editor, he supervised the papers Watergate coverage.
became London correspondent in 1979 and went back to D.C.
in 1982 for the national editor job.
HERALD CUTS STAFF
Boston Herald plans layoffs of up to 160 people over
the summer and will outsource its printing to two outside
plants, one owned by News Corp.s Dow Jones & Co.
president & publisher Patrick Purcell hopes to iron
out severance settlements with affected workers over the
next three months.
Boston Globe, which is owned by the New York Times
Co., had discussed a printing deal with the BH.
Corp., a former parent of the BH, sold the paper to Purcell
in 1994 to clear the way for the acquisition of Bostons
Fox TV affiliate.
OUTSOURCES COPY EDITING
Orange County Register, which is Californias
fifth largest newspaper, is outsourcing some copy editing
duties to India-based Mindworks Global Media.
one-month trial also covers layout in a community paper
owned by Orange County Register Communications.
Fabris, deputy editor at the OCR, told the Associated Press
the Mindworks deal is a small-scale test that
will not affect its local reporting or decision-making.
said no job cuts are envisioned. OCR Communications laid
off 90 staffers in April.
TO VP/COMMS. FOR GLOBE
Powers has been promoted to VP of communications and public
affairs for The Boston Globe company, overseeing internal
and external comms. and community relations for the New
York Times Company-owned Boston Globe paper and Boston.com.
52, reports to publisher Steven Ainsley and also oversees
The Boston Globe Foundation and its Globe Santa toy drive.
joined the Globe in 1981 and has held various sales, marketing
and comms. posts.
PENS DJ COLUMN
Lewis, a columnist and editor at the Denver Post,
has joined Dow Jones Newswires to write a business column.
Lipschutz, SVP and managing editor of DJN, praised Lewis
knowledge of business and finance combined with a personal
and entertaining style.
was business editor for the Post and earlier was a reporter
for the rival Rocky Mountain News.
Leaney, senior VP/creative director for MTV Networks
Nick Jr., Noggin and ParentsConnect units, has joined Newsweek
magazine as chief marketing officer.
CEO Tom Ascheim said Leaney will help the newsmagazine make
its voice clear and distinct in the changing media
landscape that we face.
to eight years at MTVN, she was at AMV.BBDO advertising
in London and a partner at Ogilvy & Mather in Los Angeles.
FASHION MAG SEEKS PITCHES
FG is a new quarterly fashion and art magazine out of
Chicago that aims to put a Windy City spin on
the national fashion scene.
publication is seeking editorial material for future issues,
including news on lifestyle companies, designers, fashion
brands and local musicians.
dont think that Chicagoans should cede magazine fashion
leadership to New York, said Angeliki Garris, editor-in-chief.
fall issue, due in September, covers an international theme.
circulation includes a mailed subscription base, along with
coffee shops, boutiques, doctors offices and other
outlets in Chicago. Copies also go to New York, Los Angeles
and Las Vegas.
June issue passed 100 pages in length.
Garris ([email protected])
is accepting queries and releases.
DIES AT 82
Felker, founding editor of New York magazine, died today
in his Manhattan home. He was 82 and suffered from throat
and mouth cancer.
founded New York in 1964 as a Sunday supplement to the New
York Herald Tribune.
re-introduced New York in 1968 after the newspaper closed.
Wolfe, Jimmy Breslin, Gloria Steinem, Ken Auletta, Mimi
Sheraton and Nicholas Pileggi are among the noted writers
published by Felker, who left New York in `77 after Rupert
Murdochs News Corp. acquired the publication.
`77, Felker teamed with Associated Newspapers to buy Esquire.
He held the editor and publisher post until `81.
worked at the New York Daily News, Village Voice,
Manhattan, inc., and 20th Century Fox.
`94, Felker became lecturer at the University of Californias
Graduate School of Journalism at Berkeley.
school created the Clay Felker Magazine Center in `95. Felker
is survived by his wife, Gail Sheehy, author of Passages.
news continued on next page)
Edition, July 9, 2008, Page 4
SEEKS TO DROP MEDIA STIGMA
Disney Co. is waging a campaign to convince Wall Street
that it is a consumer products company rather than a media
Bob Iger and CFO Tom Skaggs are playing up the Disney
Difference, according to a report in Reuters.
want recognition for the ability to expand the equity of
brands such as Miley Cyrus, High School
Musical and the Jonas Brothers across the full-range
of its media properties.
believes its stock should be considered with the likes of
Procter & Gamble, Coca-Cola and Nike vs. Time-Warner
and Viacom. Its shares trade at $32.62. The 52-week range
TO COVER SINGLE LIFE
magazine and an accompanying website are being planned for
a fall launch to target single, college-educated professionals
in Los Angeles.
Communications plans to direct-mail 63K copies of the bi-monthly
title to affluent single adults this fall. Newsstand
price will be $4.95.
notes that L.A. has a higher population of unmarried adult
households, 55 percent, than the national average of 50.3
growing majority, with their unique lifestyle and consumer
behavior, has been overlooked by advertisers and marketers
who've yet to realize their distinctive attitudes and interests,
the company said.
journalist Kim Calvert is editor.
TAKES HEALTH PUB POST
Tulenko has been named publisher of Health magazine,
a property of Time Warners Southern Progress division.
exited Shape in `03 for the associate publisher slot
at Health, which has a 1.3M circulation. The women-oriented
Health is noted for its nutrition, fitness and beauty
with intelligence and flair content.
Tulenko was at Country Living, Altschiller &
Co. and BBDO.
is the home of Southern Living, Cooking Light,
Southern Accents, Cottage Living, Coastal
Living and Sunset.
REVAMPS PRICING, WIRES
Associated Press has begun rolling out details of new pricing
which it said will return up to $21M to its U.S. member
AP said the cuts are part of the most important overhaul
in pricing and structure of its content in the history of
the cooperative. Part of that shift changes
its traditional arrangement of the AP providing pre-defined
wires to customers in favor of allowing members
open access to AP content and the ability to customize slices
of news coverage under a new program called Member
this year, all member newspapers will get access to a real-time
database of all AP English-language breaking news content.
New tools will allow members to search for locally relevant
stories, photos, graphics and other content from within
the database, the AP said.
the MC plan, newspaper members can get $13.6M in reductions
by 2009 and will be eligible for rate reductions up to $7.5M.
APs board will vote on final approval of the new rates
at its meeting in New York in late July.
HAYS TO BLOOMBERG
Hays, a veteran Wall Street Journal reporter, editor
and bureau chief, has been named executive editor for company
news at Bloomberg News, starting Aug. 4.
was with the Journal for 23 years based in Moscow, Atlanta
and New York. She has recently been deputy managing editor
for investigative reporting.
Winkler, editor-in-chief of Bloomberg, said adding Hays
to the management team allows the news service to devote
more direction to developing depth reporting.
previously worked as a reporter for the New Orleans States
Item/Times Picayune and the Wilmington News Journal
WEEK ADDS TWO
Shannon, former managing editor at Flight International
and U.S. editor for Air Transport Intelligence newswire,
has joined McGraw-Hills Aviation Week as a
senior editor. He has written and edited for Travel Agent
Magazine, World Airline News and Middle East
Economic Digest, and served as manager of media relations
for Northwest Airlines.
Compart, who covered airlines and the U.S. Transportation
Dept. for 10 years at Travel Weekly, has also joined
AW as a senior editor. He has written for the York (Pa.)
Daily Record and the Army, Navy and Air
HANDLES GOVT AFFAIRS FOR TW
Teplitz, VP and associate general counsel for Time Warner,
has been named SVP of government relations for TW Cable.
is based in D.C. and handles federal legislative, regulatory
and external affairs.
was formerly an attorney in the FCCs common carrier
bureau. He joined TW through AOL in 1997.
editor of the Chicago Tribunes free daily newspaper
RedEye, has been named editor of the Tribunes
upcoming weekly high school newspaper and website.
publications, under the working title TheMash, will
include content and images from public high school students
and edited by professional staff.
joined the Tribune Company in 2003 as a copy editor for
RedEye and moved to the Tribunes features department
as an assistant editor two years later before later rejoining
RedEye in April 2007 to launch its weekend edition.
Edition, July 9, 2008,
OF PR FIRMS
AIDS G.I. MEAL SUPPLIER
Groups New York office is counseling military ration
producer The Wornick Company as it works to emerge from
Chapter 11 bankruptcy protection.
Wornick got court approval for its plan this week to sell
equity in the reorganized company to an acquisition company
owned by shareholders of 85 percent of the company. That
deal is expected to close in early July marking its emergence
from Ch. 11 after more than five months. Veritas Capital
acquired Wornick in 2004 for $155M.
Steven Goldberg is handling the account. He did not return
an inquiry about the work.
produces meals ready to eat, or MREs, for military, humanitarian
and commercial consumption. It is the largest meal supplier
to armed forces globally.
most recent pact with the U.S. Dept. of Defense is worth
$10.2M and runs through December.
PICKARD EXITS, ARCHER JOINS
Robert Pickard, who helped
build Edelmans North Asia presence from scratch in
2005 to more than 100 staffers today, has left the firm.
Thomas Zengage, a bilingual
PR pro who has lived and worked in Japan since 1981, has
been named executive chairman to run Edelmans Japanese
operations. Zengage built up and sold a $20M firm, IBI,
to WPPs Ogilvy PR Worldwide and ran Ogilvys
Japan operations for three years before working as an independent
Alan Vamdermolen said
in a memo last week that Pickard built Edelmans Japan
and Korea operations to make it the largest global firm
in North Asia.
Pickard, who is Canadian,
steps down after six years abroad for Edelman. He told O'Dwyer's
his departure "could not be more amicable" and
that he is taking several months off to re-connect with
family and friends back home in North America.
Edelman has also acquired
the boutique shop of crisis pro Nick Archer, who becomes
executive VP and head of crisis and risk communications
for the firm.
Archer, who ran crisis
firm Pittacus, was previously with Ogilvy PR Worldwide and
Edelman in the U.K.
In addition to the EVP
role, he will also head Edelmans New York public affairs
Archer counseled the Egyptian
government after the 1997 terrorist attack that killed 59
tourists in Luxor and has worked with Eli Lilly, BP and
the governments of China, Chile and Malta. He set up Ogilvys
public affairs division after seven years with Edelman,
ending in 2000.
After co-founding a boutique
firm, The Company Agency, he set up Pittacus in 2006. Crispian
Cuss, an officer and British Army spokesman during the Iraq
invasion, and Patrick Roberts, a former Edelman managing
director, round out Pittacus key staff.
& Knowlton, which became carbon neutral
in 2007 through an offset program via owner WPP, said it
has committed to reduce carbon emissions by 20 percent by
SMR, New York/MediaAnalyzer, web-based tracking of
consumer engagement in print, outdoor and online advertising,
as AOR for media relations.
PR, New York/Toy Wishes, guide for toy shopping and
childrens entertainment, for publicity and branding
for its 2008 Holiday Preview event and bi-annual magazines.
Castle Group, Boston/Phillips Screw Innovation, for
a national media relations campaign to launch a new hardware
line; ThirdAge, online site for boomers and midlife adults,
for PR; JWT Boom, to promote social media research for the
integrated marketing firm; Yoghound, organic frozen yogurt
treat for dogs, for PR, and Lotsa Helping Hands, online
site for caregivers.
Communications, Manchester-by-the-Sea, Mass./
AIG Excess Casualty, as preferred crisis management
firm for the clients casualty crisis response program.
Simon Group, Sellersville, Pa./LCR Electronics, for
a marketing comms. campaign for the U.S. and Eastern Europe.
Four other agencies were considered.
Group, Atlanta/ERDAS, formerly Leica Geosystems Geospatial
Imaging, for re-launch.
Communications Group, Atlanta/
Brookhaven Solutions Group, tech consulting services, for
executive visibility and media relations, and Risk Mitigation
Systems, for launch of its FirstResponder service.
Atlanta-based broadband video network and Internet portal,
Pigott & Fox PR, Nashville/Metro Housing and
Development Agency, for PR for a planned $600M convention
center in downtown Nashville. MP&F beat six competitors
for the work. It also won the Metro Nashville Airport Authority,
for PR advertising and govt relations, over six firms,
including an incumbent. Nashville Electric Service also
picked up an option year.
Madison Avenue, Phoenix/Related Midwest, Chicago-based
developer; Allied Waste; National Academy of Sports Medicine;
Cruise America, recreational vehicles; Re-Bath, bathroom
remodeling; Massage Envy, and Take Charge America, non-profit
for financial education.
online service to manage and create alerts for various tasks
in a single place, as AOR for PR.
Media Communications, Temecula, Calif./
Big Fogg, misting systems for professional sports leagues,
& Schmid, San Diego/Nanogen, diagnostic products
for physicians and clinicians, for media relations, trade
advertising, and internal comms.
Selvage & Lee, London/Argentium International,
sterling silver alloy producer, for marketing communications.
Edition, July 9, 2008, Page 6
RENAMES TOP SEARCH DIVISION
search firm Korn/Ferry International said it has renamed
its external affairs division to corporate affairs
to better reflect its function in three key areas: corporate
communications, government relations and investor relations.
It has also named a new top executive for the unit.
Damon, president of North America for the firm, said the
practice posted more than 50 percent revenue growth for
its recently completed fiscal year, tops for K/F.
has named Richard Marshall managing director of the practice
formally known as the corporate affairs center of
expertise to run day-to-day operations.
joined K/F in 2005 after communications stints at Home Depot,
Silicon Graphics and Subaru. Nels Olson, who was MD of the
corporate affairs unit at K/F, has been named MD for the
Northeast region and will continue to run the government
affairs part of the operation.
FIRM PROFITS SLIPPED IN 06
at U.S. PR firms slipped below 20 percent on average in
2007, down from '06 on the effects of inflation as fee minimums
and productivity from professionals rose, according to a
StevensGouldPincus study. Average profit for '06 was 22
percent, compared with 19.7 last year, according to the
consulting firm, which compiled data from 105 PR firms from
$1M to $100M, mostly in the revenue range up to $10M.
for account managers were flat and bonuses held at about
3.3 percent, but labor costs rose slightly more than one
percent from '06 to 54.5 percent of revenues last year.
also rose for firms last year to hit 28.5 percent, an indication
that inflation is broadly affecting U.S. business, said
study author and SGP partner Rick Gould.
breakdown of billings rates by category indicated that sports
and entertainment topped other sectors at the VP level with
an average rate of $263/hour, followed by public affairs
($256), food/beverage ($252), healthcare ($248), crisis
($246), and financial/IR ($240).
findings are available in the report. Info: stevensgouldpincus.com.
GUIDES TECH FOR PRN
Slattery, a technology executive for Dow Jones and Company,
has joined PR Newswire as its chief information officer.
who oversees PRN's technical infrastructure and operations,
will split time between the company's New York and New Jersey
a 14-year career at DJ, he worked in the companys
print business technology services, newswires technology
and interactive technology services units. He was involved
in the launch of the weekend Wall Street Journal and
development of European and Asian versions of WSJ.com.
to DJ, he managed IT in the financial sector at Bankers
Trust Company, Financial Technologies Intl and Key
Marotta, who headed Luxottica Group N.A.s communications
department, to Swarovski North America Unlimited, New York,
as director of comms. and PR. She was previously director
of corporate and brand comms. for the N.A. watch and jewelry
division at LVMH Moet Hennessy Louis Vuitton and served
as managing director of consumer marketing at Hill &
Vidal, group VP for investor relations and emerging
opportunities at Level 3 Communications, to MBS Value Partners,
New York, as managing director of the IR and financial comms.
Portman, associate producer for ABC News Good
Morning America, to Carmichael Lynch Spong, New York,
as a senior associate.
Simons, program coordinator for the U.S. Chamber
of Commerces Space Enterprise Council, to the American
Hotel & Lodging Assn., Washington, D.C., as coordinator
for the groups political action committee. Robert
Baylor, director of communications for the National
Propane Gas Assn. and senior writer for the U.S. Chambers
membership magazine, joins the AH&LA as director of
legislative comms. He also worked at Hill and at Hill &
Fino, director of interactive services, Planit, to
Crosby Marketing Communications, Annapolis, Md., as director
of marketing technology with oversight for web projects,
interactive programs and new media.
Wynn, who ran her own firm, Artisans Press, to OTM
Partners, Winston-Salem, N.C., as manager of comms. and
Long, analyst at Aberdeen Group, to Arketi Group,
Atlanta, as a VP.
Hettwer, previously with The Financial Relations
Board, to The Investor Relations Company, Chicago, as a
Jouzaitis, a veteran PR exec and former journalist,
to Hodge Schindler Integrated Communications, Chicago, as
a senior VP. She was SVP for Slack Barshinger before leaving
in 2007 and recently working as an independent consultant.
She is a former VP of comms. for Orbitz after working as
a reporter at the Chicago Tribune and USA Today.
Duszak Novak to executive VP, Ruder Finn, New York,
overseeing the consumer marketing practice for RF/U.S.
Hoffman to VP, corporate affairs, Dow Jones &
Company, New York. Jones, a former journalist for DJ and
the Wall Street Journal, is chief spokesman for the
News Corp. unit.
Ouellette to co-director, technology, PAN Communications,
Andover, Mass. Gene
Carozza was upped to senior A/M, and Michael OConnell
to A/M. Kristin Conforti has joined as an A/M from Dukas
Lauer to VP, Edward Howard, Cleveland. She handles
Wal-Mart, Huffy and Nokia at the firm.
Rose to senior counselor, Carmichael Lynch Spong,
Minneapolis. She joined in 2003 from Weber Shandwick as
a senior associate.
Edition, July 9, 2008, Page 7
Drop APR Rule
the process in 1993 right after I left the U.S. Army as
chief of media relations.
who was inducted into the Public Affairs Hall of Fame of
the Army in 2000, where he had served for 26 years until
1992, recalled that a fellow officer asked him why he became
APR since he had been in PR 15 years and had advanced to
response, said Kirchoffner, was that it was
a personal goal and that it had already opened my mind to
different ways of looking at issues.
an answer to another question, he said he believes any
organization, association or corporation should have its
books open to scrutiny by members and that an
annual accounting of income and expenses to the membership
said he supports "free and open communication with
the press, always have and always will...it should be accomplished
by a senior designated spokesperson or persons. I also have
no problem telling a reporter who gets a story wrong. More
importantly, I strongly believe that any errors in fact,
speculation of conjecture in a story should immediately
be refuted in writing to ensure that inaccurate information
is not left hanging out there. And I expect that when a
reporter gets it wrong, he or she will so acknowledge in
president of CIM, Inc., PR firm in La Jolla, Calif., was
chair of the Universal Accreditation Board in 2007.
UAB has eight other members besides the PR Society. The
fifth year of a new APR test program, created at a cost
of $250,000 over a four-year period, will be completed on
June 30. As of March 31, 2008, 603 new APRs have been created,
495 of them PRS members (82% of total). Another 41 new APRs
are members of the Florida PR Assn. and 33 are members of
the Southern PR Federation.
three PR groups accounted for 94% of the new APRs. In nearly
five years, no one has applied for the exam from the Agricultural
Relations Council, while one each have passed from the PR
Assn. of Puerto Rico, the Religion Communicators Council
and the Texas PR Assn. Five have passed from the Maine PR
APRs of PRS have been averaging about 140 in the last three
years of the multiple-choice test.
1982-2002, a total of 5,666 new APRs of PRS were created
or an average of 269 yearly. There were 346 new APRs of
PRS in 1992 when the Society had 15,462 members. It currently
has 22,000 members. Pass rate over the years has averaged
first strategic planning committee of PRS in 1999 recommended
removing the APR rule from anyplace in the bylaws including
the requirement that members of the nominating committee
1999 board, headed by Sam Waltz, opposed the recommendation.
The APR rule was dropped for the Assembly in 2004 after
more than 20 chapters each year were unable to send delegates
because volunteers with APRs could not be found.
Assembly Three-Year Rule
also favors dropping the three-year limit on Assembly service,
saying, Im all for experience and professionals
who have fire in the belly and are passionate about moving
the profession and the Society forward. Under the
same line of reasoning, he has no problem with a director
later returning as an officer. For its first 50 years, no
director had returned to the board as an officer.
would not be in favor of a new bylaw prohibiting a director
from returning to the board as an officer.
TELLS ALL AT 5W
Stone, Richard Nixons political hatchet man and the
person credited with the downfall of New York Governor Elliot
Spitzer, is guest speaker at a 5W PR networking event slated
for July 25.
Toobin did an extensive profile of Stone in the June 2 New
Yorker. In that must-read piece called "The Dirty
Trickster," Toobin writes of Stone's "tactical
thuggery." He notes that "Stone believes Nixonian
hardball, more than sunny Reaganism, is John McCain's only
hope for the Presidency."
Atlantic has credited Stone for being "skilled
in the dark arts," while the Weekly Standard
labeled him "the highest priest of political mischief."
CEO Ronn Torossian told O'Dwyer's that he is a friend of
Stone, who promises to speak of "the world as it really
is," at the 8 a.m. event at 5W's 6th Ave. headquarters
in New York. RSVPs go to [email protected].
CALLS ON SLOANE
production and licensing house RHI Entertainment has brought
in Sloane & Company for financial PR and investor relations
work as the company moves forward from a $190M June 18 initial
formerly Hallmark Entertainment, filed for the IPO in September
to sell 13.5M shares to the public. The company was acquired
by private equity firm Kelso & Co. and film producer
Robert Halmi Jr. in 2006 from the Hallmark card company.
first assignment was helping with the IPO but the firm will
provide ongoing counsel to RHI. Like most of its financial/IR
assignments, Sloane picked up the business from a bankers
referral, said Elliot Sloane, president of S&C.
revenue for 2007 wa $232M. Its movie and miniseries productions
have included the Lonesome Dove series and Tin
H&K PULL PORT DUTY
Rogers Group and Hill & Knowlton have picked up a combined
$1.35M three-year contract to handle the Clean Trucks Program
of the Los Angeles Board of Harbor Commissioners.
$l.6B effort, beginning Oct. 1, requires that all trucks
entering the Los Angeles and Long Beach ports meet `07 federal
emission standards within five years.
Daily Breeze reports that port officials believe
the program will slash truck emissions 80 percent by 2011.
port commission tapped Rogers and H&K to explain the
Clean Trucks Program to businesses and people who live near
Edition, July 9, 2008,
beliefs are everywhere, said an op-ed piece in the
June 27 New
York Times. One poll found that 18% of Americans think
the sun revolves around the earth. The article was by neuroscientists
Sam Wang and Sandra Aamodt, authors of Welcome to
Your Brain: Why You Lose Your Car Keys but Never Forget
How to Drive.
say false statements can easily stick in the brain because
memories go from short to long-term locations and you forget
the source of the message ("source amnesia").
"As the source is forgotten, the message and its implications
gain strength," they write.
false statement can gain credibility if repeated over and
over, they also note. This technique was used by Hitler
and became known as the Big Lie. It goes hand in hand with
secrecy-keeping people in the dark. Since knowledge is power,
people without knowledge feel powerless.
strategists, say Wang and Aamodt, "can exploit it (source
amnesia) to spread misinformation." A message that
is initially memorable "will persist (in memory) long
after it is debunked," they say.
charge is to avoid anything but the "highest standards
of accuracy and truth," as the code of the PR Society
says. Other PR groups have similar statements.
NYT op-ed mentions the "Swift Boat Veterans for Truth"
campaign, saying it took "some weeks" for its
message to have an impact on Senator John Kerry's presidential
days later in the NYT there was a page one piece saying
many Swift Boat veterans are aghast that SB has become a
synonym for lying on a massive scale.
someone's Swiftboated, it's like being waterboarded,"
said one SB veteran.
want to restore luster to the term but it's going to be
difficult. It would be like removing the term "spin"
from the PR industry. For one thing, all the facts of Kerry's
four-month tour in the SBs would have to be thoroughly researched.
Were lies told about it or not? Texas billionaire Boone
Pickens, who helped fund the SB campaign, offered $1M to
anyone who could disprove what was said. But Pickens has
"refused to pay," says the NYT, and instead refers
complainants to the SB Veterans for Truth.
else do we find the Big Lie (or at least credible charges
of it)? Whether
there were weapons of mass destruction in Iraq is certainly
a contender for one of the giant whoppers of all time.
of anti-AIDS programs has exploded based on the myth that
it is a threat to heterosexuals, said Michael Fumento of
the American Security Council Foundation (New York Post
July 3). "Easily preventable diseases kill millions
of children each year" because so much money goes to
the powerful AIDS lobby, says Dr. James Chin, ex-World Health
Organization. Fumento admits there is an AIDs heterosexual
epidemic in Africa.
closing last week of Suffolk Life, once the "biggest
circulation weekly east of the Mississippi" (545K)
recalled its fight against the Shoreham nuclear plant, decommissioned
on Oct. 12, 1994, just as it was certified safe for operation.
Big Lie was that citizens were afraid of nuclear and especially
the difficulty of evacuating Long Island in case of an accident.
But what locals really feared were sky high utility bills
caused by the bloated cost of Shoreham$6 billion or
85 times budget. Labor/management tussles caused years of
delay. Double and triple overtime was common. A duplicate
plant was built in Connecticut for about $200M.
the high cost of oil and increased dependence on foreign
sources, nuclear is being reassessed.
the PR industry, there was a battle in June between the
and CBS-TV legal analyst Andrew Cohen, who said PR did not
have a reputation for truthfulness.
struck back at Cohen's "simplistic, erroneous"
remarks, saying that "truth and accuracy are the bread
and butter of the PR profession." He urged the entire
22,000 membership to attack Cohen via e-mails, which many
did. Julin ignored PRS's own research---the $150K 1999 study
with the Rockefeller Foundation that found "PR specialist"
ranked 43 on a list of 45 "believable sources of information."
We doubt this has changed. At least nine current books on
PR have the word "spin" in their titles.
from Duke and NYU worked three years on the study, conducting
2,500 interviews and amassing 5,000 pages of materials.
Head of it was Ronald Hinckley, Ph.D., ex-research director,
U.S. Information Agency.
in 1999, the Fellows published a two-year study of 16 PR
recruiters that found negligible interest in APR. Tactics
of PRS only carried a small story on an inside page about
the believability study, leaving out the table. It was not
allowed to report anything on the recruiters study. Similar
censorship blocked any mention in Tactics when ethics chair
Gail Baker suddenly quit in March 2008 after two months.
No report ever appeared in Tactics about the 2006 Central
Michigan governance reform proposal. Withholding important
information is a form of lying.
Sorrell of WPP Group, in a moment of candor to the Financial
said WPP may have acquired too many companies (300+). He
said it was "difficult" to control the "different
tribes" and "warring factions" in the group.
WPP and the stocks of the other two big conglomerates, Omnicom
and Interpublic, have been hammered lately because of the
uncertain business climate. WPP is down 38% in the last
52 weeks to $46, OMC down 18% to $43, and IPG down 26% to
$8.27. IPG's all time high was $57.
52-week high was $76. It was $50 in 1990, meaning it has
gone nowhere in 18 years. It fell to about $2 in 1992 and
shot up to about $100 in 2000. OMC's high was $53.50 in
1999. Debt of the three is about $10 billion. Publicis,
a smaller conglomerate, owes more than $2 billion.