The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, July 30, 2008, Page 1
PLANS PR PUSH TO TOUT PAKISTANI AID
U.S. Government is considering proposals from PR and advertising
agencies to tout its assistance to Pakistan doled out through
the USAID program.
Sam wants a firm to create and implement a 30-day public
awareness push in Pakistan particularly aimed at influential
Pakistanis and community leaders.
outlining the project note that a September 2007 survey
indicated 86 percent of urban Pakistanis say its a
U.S. goal to weaken and divide the Islamic world
and well more than half (64%) doubted the U.S. could be
trusted to act responsibly in this world.
says those views are growing.
new prime minister is traveling to Washington this week
to meet with President Bush, a powwow viewed by some as
an attempt, in part, to diffuse tensions after an American
airstrike in June killed 11 Pakistani paramilitaries.
funding for the month-long PR effort is $600K and U.S. and
Pakistani PR agencies were invited to pitch for the project.
POPEYES PICKS COOPERKATZ
CooperKatz & Co. beat
Allison & Partners and Stanton Crenshaw Communications
for a six-month PR contract from Popeyes Chicken & Biscuits,
according to Alicia Thompson, VP-PR at the nearly 1,900-member
She said CK&C was
selected for its ability to hone in on the brand needs
of the No. 2 chicken chain behind KFC, a unit of Yum Brands.
Thompson said Popeyes
wants to attract young males whose fast-food experience
skews to boneless chicken products.
Popeyes has a bone
& chicken heritage that is supported by a slightly
older multi-ethnic demographic.
The chain does plan new
products based on three platforms of portability,
value and filling the lunch day-part, said Thompson.
slates a $6.5M campaign to educate New Yorkers about
new voting machines under the Help America Vote Act.
The New York City Board
of Elections is currently using the theme Vote. Or Liberty
is History. slogan to encourage turnout.
The Board of Elections
has come under fire from New York Mayor Mike Bloomberg for
APCOS FULLER FLIES TO
Craig Fuller, executive
VP at APCO Worldwide and co-chair of its international advisory
council, becomes president of the Aircraft Owners and Pilots
Assn. in January. He succeeds Phil Boyer, who is retiring.
Fuller served in the White
House of Presidents Reagan (assistant for cabinet affairs)
and Bush I (chief of staff).
He was president of Hill
& Knowltons worldwide PA unit and senior VP/corporate
affairs at Philip Morris.
In `95, Fuller chaired
the presidential campaign of Californias Pete Wilson
and then moved to Korn/Ferry International and National
Assn. of Chain Drug Stores.
AOPA represents more than
400K pilots, and is a leading proponent of airport safety.
The Frederick, MD-based
group has partnered with the Transportation Security Administration
to develop Airport Watch, which uses pilots as the eyes
and ears for observing and reporting suspected terror
Fuller owns his own Beech
WEINER HEADS PRIME USA
Mark Weiner, who earlier
this year stepped down as Ketchums senior VP-global
research director after an eight-month stint, is now North
America CEO of Germanys PRIME Research.
That PR research outfit
has more than 600 analysts throughout the world, including
40 in this country.
PRIME founder Rainer Mathes
lauded Weiner for his reputation for innovation
and thought leadership.
Weiner (203/414-8482) will coordinate his activities with
Derek Tronsgard, who launched PRIMEs U.S. operation
in Ann Arbor, Mich.
Prior to Ketchum, Weiner
served as president of Delahaye, which is now part of Cision.
He founded Medialink PR
Research in `94, an entity that acquired The Delahaye Group
five years later and took on the Delahaye name.
BACKS DECOUPLING APR
candidate for the Tri-State district of the PR Society,
in response to questions from this NL, said she believes
that members should NOT have to be accredited
to serve in leadership.
Appelbaum, a PR
professor at City College of New York and member of PRS/New
York, echoed a belief that has long been expressed by leaders
of that chapter.
The nominating committee
meets next weekend (Aug. 1-3) in Chicago. Results will be
given Tuesday, Aug. 5.
(Continued on page 7)
Edition, July 30, 2008, Page 2
CASTS WIDE PR NET
is relying on a multi-agency communications support team
as the global coffeehouse brand implements a massive store-closing
and transition plan in the U.S.
of record Edelman is providing national PR support for the
company and acting as the lead for local media coverage
with support by seven other PR firms in the U.S.
Seattle, Portland, San Francisco, Los Angeles, Dallas, Austin,
Atlanta and New York offices are all engaged to work with
local media for Starbucks.
are a global brand but we try to be locally relevant,
said Bridget Baker, communications program manager at Starbucks.
We understand that from a media perspective and from
a local relevancy perspective, we need people who are there,
who can be a voice and do that local work for us.
is drawing widespread media coverage on the national and
local level since its July 1 announcement that it would
close about 600 underperforming stores in the U.S. and slow
its opening of new stores in 2009. That came on top of an
earlier plan to shutter 100 locations. Coverage has ranged
from straight-up business pieces to in-depth looks at the
coffeehouses place in American culture and petition
drives to save particular stores.
addition to Edelman, Baker said Starbucks is relying on
a PR roster that currently includes The Frause Group (Seattle),
The Limtiaco Company (Honolulu), Eiseman PR (Chicago) Airfoil
PR (Detroit), Cone (Boston), Brotman Winter Fried Communications
(Falls Church, Va.), and rbb PR (Coral Gables, Fla.).
communications talks about our stores in general, while
the agencies talk about the store in a specific
locale, she said. We centralize through Edelman.
But what might happen in Chicago is not happening in a vacuum.
Its all part of what were doing nationally and
globally. [This NLs initial query to Starbucks
press department was returned by Edelman.]
added that Grey Worldwide handles PR in Canada for the company
and has been getting questions about the store closings,
as well, although none are occurring north of the border.
couldnt be doing this without them all by our side,
B-MS HUGHES TO OLYMPICS
President Bush has named
Karen Hughes, Burson-Marstellers freshly minted vice
chair, as a member of this countrys official delegation
for the closing ceremony of the Beijing Olympics.
The former propaganda
czar and White House counselor will join the seven-member
team that is headed by Secretary of State Condi Rice.
Other members include
Peter Ueberroth, former head of the U.S. Olympic Committee,
Michelle Kwan, figure skater, Elaine Chao, Secretary of
Labor, Mike Leavitt, Secretary of Health and Human Services,
and Clark Randt, U.S. Ambassador to China.
Hill and Knowlton, a B-M
sister company at WPP Group, handles the Olympics.
OHIO EYES PR TO CUT OBESITY
Ohio, where 27 percent
of the population is considered obese by federal standards,
is turning to PR as part of a multifaceted push to slim
down its citizens.
The state has issued an
RFP for a $250K social marketing push to highlight the crisis
of overweight children in Ohio and educate all ages on steps
to take to prevent and reduce obesity.
The campaign is being
billed as part of Gov. Ted Stricklands healthcare
reform initiative. Obesity is a particular problem for children
in the Buckeye State as one in three of Ohios third
graders is considered overweight or obese.
The RFP calls for a research
study on exiting efforts, focus groups, development and
implementation of a strategic communications plan on a six-month
contract starting in September. The state wants a firm with
public-sector experience that is web savvy and has experience
reaching consumers with grassroots programs and PSAs. The
state has a media buyer under contract.
Proposals are due by Aug.
8. The RFP is available here at http://procure.ohio.gov/proc/viewProcOpps.asp?oppID=6261.
Similar efforts could
follow from other states as the Centers for Disease Control
has set a goal to cut the percentage of obese adults to
15 percent in the states. By comparison, Ohios rate
hovers between 20 and 24 percent. Southern states post the
worst rates often exceeding 30 percent.
HORN ESTABLISHES DIGITAL GROUP
The Horn Group has formalized
its digital media practice under east coast managing director
CEO Sabrina Horn credited
Billingsley, who joined the company from CooperKatz &
Co. in `06, for a raft of New York digital wins.
That new business includes
Pontiflex (first lead generation marketplace), WebCollage
(content exchange services), adap.tv
(open and universal video ad platform), Move Networks (technology
provider for high-definition online TV), Buddy Media (social
media) and Brand.net
(network for brand advertising).
The practice also includes
Adify, which was acquired by Cox Enterprises last month,
Clickable and Right Media.
Horn, who once represented
PeopleSoft, believes the new practice will attract big corporate
clients that are looking for interactive services, flawless
execution, creativity, social media savvy and the ability
to turn on the dime.
She told ODwyers
the shop has recruited a new CFO, Michael Polley, to handle
the next wave of growth.
He was financial chief
at McCann-Ericksons MRM Worldwide, and previously
worked at Nortel Networks, Standard New York and American
Document Management Group.
Horn is looking to add
a VP, account supervisor and A/E to its 17-member New York
The firm, which reported
$8.2M in `07 fees, expects to hit the $9.5M mark this year.
Her current goal is to get the shop in the $15M to $18M
Edition, July 30, 2008, Page 3
WALKER, 72, EX-ODWYER EDITOR
Walker, 72, senior editor of ODwyers for 18
years, died instantly July 19 at his home in Bluffton, S.C.,
after a heart attack. He retired in 2005.
who had lived in New Jersey, enjoyed retirement and the
warm year-round southern weather.
kept busy playing softball and working two nights a-week
at a Publix supermarket for pocket money and a chance to
meet other people.
"NBC Nightly News" crew covered one of Walkers
games in a segment on how Baby Boomers are spending their
retirement years. A producer approached Walker for an interview,
but changed her mind after he told her his age.
reporter from the Island Packet suggested that Walker
apply for a job there, but he said he was done with newspapering.
recently attended the 50th class reunion at Spring Hill
College in Mobile, Ala. and planned to visit his youngest
daughter, Betsy, in Oregon next month.
joining ODwyers, he was a reporter and managing
editor at Editor & Publisher for 19 years.
served as an investigative reporter and media editor of
ODwyers, conducting a monthly media advice column
in ODwyers PR Report magazine.
was responsible for many major stories over the years including
the discovery in voluminous reports on the Iran/Contra scandal
that five PR people had spent a day with Treasury Secretary
and head of the Central Intelligence Agency Bill Casey,
giving Casey advice on how to raise funds for supporting
the Contras, a revolutionary group in Nicaragua.
monitored dozens of news media daily in search of stories
with PR angles.
father, Jerry Walker Sr., was editor of E&P for many
graduating from Spring Hill, a Jesuit school, he served
more than four years in the U.S. Army, rising to lieutenant.
One of his postings was in Germany, where he was chauffeured
by Elvis Presley.
leaving the service, he started his journalism career with
the New Rochelle Standard Star.
summarized his approach to journalism by reciting the Army
battle cry: Hi diddle diddle, up the middle.
had a keen eye for unusual angles on a story and an instinct
for going for the jugular, said Jack ODwyer.
lost one of its most enthusiastic practitioners when he
retired, said ODwyer.
include his wife, Sarah, and six children Mark, Mary
Virginia McCabe, Jeri Ann Bourke, Cynthia, Timothy and Betsy.
NYT SUFFERS 82% DROP IN NET
The New York Times Co.
reported last week that second-quarter net income plummeted
82 percent to $21.1M on a six percent decline in revenues
to $741M. Ad revenues dipped 11.8 percent, while circulation
revenues were up 2.5 percent.
CEO Janet Robinson blames
the U.S. economic slowdown and secular forces playing
across the media industry as reasons for the dreary
Robinson says the effects
of the deepening economic slowdown, particularly in
categories sensitive to the price of oil airlines,
hotels and autos will continue for some time.
The media combine is dealing
with these challenging times by launching new print and
online products, building its R&D capability, driving
down costs and rebalancing its portfolio of businesses,
according to Robinsons statement.
Robinson says the company
has accelerated its cost-cutting drive. It beat the goal
of cutting '08 costs by $130M. The company plans a total
of $230 in cost savings by the end of next year.
The NYTC reports Internet
revenues grew 12.8 percent to $91.3M. Ad revenues jumped
18.3 percent to $80.5M. The price of the flagship N.Y.
Times paper will rise 25 cents to $1.50 on August 18.
GUARDIAN SNAGS WAPO VET
Guardian News & Media
has hired Caroline Little, former CEO of the Washington
Posts digital unit as special advisor to plot
expansion in the U.S.
Tim Brooks, GNM managing
director, called Little an experienced operator
who understands and shares the values that drive our business.
The GNM mission is centered
on truly independent journalism, said Brooks in a
Little joined the Washington
Post/Newsweek interactive unit in `97.
She was named COO of the
unit in `00 and president in `03.
YAHOO SETTLES WITH ICAHN
Yahoo has sidestepped
a messy proxy fight by inviting activist investor Carl Icahn
and two of his associates to sit on its board of directors.
Jonathan Miller, former
CEO of AOL and current partner in Velocity Interactive,
is one of Icahns allies who will join him on the board.
Yahoo will select another
from a list of eight choices selected by Icahn.
Yahoo CEO Jerry Yang says
the agreement puts the distraction of a proxy contest
It will allow management
to pursue a goal of making Yahoo a starting point
for Internet users and a must buy for advertisers,
he said in a statement.
Icahn called the settlement
an opportunity to work with Yahoo management to achieve
the full potential of the company. He still feels the sale
of the company or the sale of its search engine is the right
Icahn is also happy that
any meaningful transaction forged by Yangs
management team must be fully discussed with the board before
any final decision is made.
Corp. said it will relaunch Espera, a magazine
for expectant mothers, and 12 Meses, focused on the
first 12 months of life, under the Ser Padres brand. The
titles become Ser Padres Espera and Ser Padres
news continued on next page)
Edition, July 30, 2008, Page 4
TAPPED BY OTTAWAY
Langhoff, senior VP of Dow Jones & Co.s Ottaway
Group, has been upped to CEO. He takes over for John Wilcox,
who is retiring.
OG has profitable papers in strong markets,
according to Les Hinton, who is CEO of DJ&C, part of
joined Ottaway in `03 as general counsel and executive responsible
for Internet activities. He worked at Walt Disneys
digital operations earlier.
called Ottaway, which he joined in `79, the little
company that could. Ottaway publishes eight dailies
and 15 weekly newspapers.
SCHMIDT NAMED IHT EDITOR
Bill Schmidt, assistant
managing director at the New York Times, has been
named editor, global editions of the International Herald
Tribune. He will head for Paris before the end of the
year to assume the post.
Schmidt joined the Times
in `81. He has reported from Moscow, London, Chicago, Miami
and Atlanta. He became deputy national director in `95 and
senior manager of the newsroom in`97.
Schmidt replaces Martin
Gottlieb, who returns to New York to further integrate the
NYT and IHT, which is printed at 35 sites across the globe.
S.D. UNION-TRIB UP FOR SALE
Copley Press has placed
the San Diego Union-Tribune on the auction block
and has hired Evercore Partners to explore strategic
options for the companys future including a potential
Harold Fuson, CP executive
VP, says the real estate-dependent San Diego market has
been pretty difficult for the paper. CP is confident business
will rebound, but the uncertainties pose too great
a risk to sit still, said Fuson in a statement.
Fuson noted that the U-T
combined newspaper and web readership is very strong and
an indispensable resource for advertisers.
The paper is the 21st
largest in the U.S. with circulation that tops 300K on weekdays
and 350K on Sundays. Its website attracts more than 3M unique
visitors each month.
The paper also publishes
Enlace, a Spanish language weekly, and Todays
Local News, a free daily.
WAPO MAKES MIAMI MOVE
The Washington Post Co.
is buying NBC Universals WTVJ station in Miami to
give the company a one-two punch in south Florida. WTVJ
was the Sunshine States first TV station.
The purchase is Post-Newsweeks
first since `94, and gives the six-station group a duopoly
in Miami. P-N owns WPGL, an ABC affiliate.
The FCC allows ownership
of two stations in major cities as long as the market is
well-represented on the TV dial. Half the Miami market is
currently owned by Spanish-language stations.
P-N expects to reduce
overhead following FCC anticipated approval of the deal.
CLARITY LAUNCHES SUNDAY EXAMINER
Clarity Media Group, a
publishing company set up by billionaire financier Philip
Frederick Anschutz, a prominent supporter of conservative
causes, has launched a free Sunday edition of the Washington
DC Examiner newspaper to replace a previous Saturday edition.
About 255K copies of the Washington DC Examiner were
first delivered on July 13 in the DC area, including Virginia
Ryan McKibben, CEO of
Clarity, said readers and advertisers preferred a Sunday
edition over the Saturday version.
A new opinion feature
was added to the paper 10 brightest ideas of
the week and 10 worst ideas of the week.
Clarity, which also publishes
Examiner papers in Baltimore and San Francisco, describes
the paper as a gutsy, opinionated and fearless newspaper.
Shirley & Banister
Public Affairs is handling PR for the new edition.
COMPETITORS, PRESS AXED THE
The fall of Bear Stearns,
whose stock went from $170 to $2, was caused in large part
by rumor and innuendo that, as best one can tell,
had little basis in fact, writes Brian ("Barbarians
at the Gate") Burrough in the August Vanity Fair.
Competing Wall Street
houses, perhaps still angered that Bear opted out of the
syndicate that rescued Long-Term Capital Mgmt. in 1998,
would not come to Bears aid and in fact greased the
skids for its demise, says Burrough.
Cheering the execution
on were the children at CNBC who spread false
rumors about the companys liquidity.
CNBCs David Faber
is especially faulted for floating the false bombshell
report that a trade with Bear was being held up because
of concerns about its health.
Only later did Faber report
the trade went through.
Bear PR person Russell
Sherman fought the rumors but told Bear execs he couldnt
find any CNBC executive who was in charge of correspondents
Faber, Larry Kudlow, Maria Bartiromo and Charles Gasparino.
At CNBC, there is
simply no adult supervision, an unnamed Bear exec
told Burrough. The writer theorizes that short-sellers may
have driven down the price although he says its a
difficult theory to prove.
An unnamed Wall Street
source is quoted as saying Bear did not have a liquidity
problem but a loss of confidence problem spurred on
by rumors fueled by people who had an interest in the fall
The proudly independent
company had a cutthroat culture that was run
less as a modern corporation than as a series of squabbling
fiefdoms, says Burrough. Bear refused to join the
syndicate that bailed out Long-Term Capital Mgmt. of Greenwich,
Conn., whose collapse raised fears of a global financial
J.P. Morgan Chase came
to the rescue of Bear which has now effectively disappeared
into the maw of the bank.
Edition, July 30,
2008, Page 5
OF PR FIRMS
Groupe reports a three percent dip in first-half profit
to $301M, a decline that CEO Maurice Levy blames on the
dollars weakness against the euro. Revenues fell one
Frenchman is cautiously and reasonably confident
about second-half prospects, according to his statement.
believes the firms position in emerging markets and
the digital space enables it to overcome the somewhat
depressed world economy and the backdrop of
owns Manning Selvage & Lee and Publicis Consultants
is bullish about the impending Olympic Games, but anticipates
a logical slowdown when the competition wraps
FD PARENT ACQUIRES DIGITAL
FTI Consulting, parent
of FD, has acquired New Jersey-based digital communications
firm Kinesis Marketing to bolster FDs interactive
The seven-year-old firm
has 22 staffers and offices in Morristown, N.J., and Philadelphia.
Kinesis, which will operate
as FD Kinesis, handles digital comms., web development,
SEO, digital media planning and emerging media like blogs,
social networks and podcasts. Clients have included Coldwell
Banker, Comcast, Siemens and Rodale.
For Rodale, the firm developed
an interactive website tool to show users how to gauge nutritional
value in foods. With CB, Kinesis developed a presence in
the virtual network Second Life, redesigned its intranet,
and created an online video library, among other projects.
FTI president and CEO
Jack Dunn said maintaining and boosting the companys
digital capabilities has been a key objective.
FD had an existing design,
annual report and alternative media services
unit, but the firm called the acquisition an important expansion
of those capabilities.
Andreas Panayi heads Kinesis
with four partners.
HAMMOND MOVES FLA. OUTPOST
New York-based Lou Hammond
& Associates has moved its Florida office from Miami-Dade
to Palm Beach County and named two VPs.
Gary Gerbino, who joined
the firm in early 2008, and Crissy Poorman, a recent addition
after serving as director of PR for The Ritz-Carlton, Palm
Beach, are the new VPs in the Sunshine State for Hammond.
Poorman is former producer
The firm has worked with
the Palm Beach Convention and Visitors Bureau for the past
New address is Phillips
Point West Tower, 777 South Flagler Dr., #1704, West Palm
Beach, FL 33401.
Sachs & Associates, New York, has expanded to
Los Angeles with two new units focused on sports and marketing.
Keleigh Thomas has relocated to head the L.A. office. Clients
include Americas Second Harvest, Advertising Week,
the New York Jets, and MTV. Info: sunshinesachs.com.
Brod PR, New York/RéVive Skincare, for PR.
The Brandman Agency,
New York/Virtuoso, luxury travel network, for PR including
support of its annual Travel Mart converence in Las Vegas
Play Communications, New York/Petite Palate, gourmet
baby food, for PR.
Consultants | PR, New York/Zoll Medical Corp., resuscitation
technologies for sudden cardiac arrest or trauma victims,
for PR support.
Communications, Downington, Pa./
Philadelphia Mixing Solutions, as AOR for PR and a website
& Rogers, Washington, D.C./Mississippi Levee
Board, for lobbying.
& Company, Alexandria, Va./Federal Open Source
Alliance; Guidance Software; Transurban; Unisys; Vangent,
and VMware. The firm says its new business totals about
Advertising and PR, Myrtle Beach, S.C./
Springs Creative Products Group, licensed retail fabrics
and crafts, for marketing and PR.
Group, Tallahassee, Fla./Florida Dept. of Highway
Safety and Motor Vehicles, for a $70K motorcycle safety
PR campaign. The state leads the nation in motorcycle fatalities.
Kidd edged Uzzell Group and Brunet - Garcia for the account.
Investor Relations Company, Chicago/Most Home Corp.,
residential real estate MLS data provider via mobile devices,
for a full IR program.
Millschin Group, Auburn Hills, Mich./IAV Automotive
Engineering, for strategic comms. planning, media relations,
special events and collateral development, and Citation
Corp., for marketing comms.
Management Group, Cincinnati/Dyslexia Testing &
Information Services, for PR.
PR, Seattle/Hasbro, for support of its recent acquisition,
Cranium; Hyatt at Olive 8; Zwaggle.com; Oiselle Running;
Two Mountain Winery; Zavida Gemstones; Claudio Corallo Chocolate,
and Holiday Golightly.
Communication, Los Angeles/Hansen Beverage Company,
as AOR for its Hansens Natural and Sparkling Refreshment
brands. CarryOns New York and Chicago offices are
Communications, Los Angeles/Le Pain Quotidien, bakery
cafe, for national media relations and local media and community
PR, Los Angeles/Braille Institute in California,
non-profit, for Hispanic PR in the L.A. area.
Irvine, Calif./Autism Partnership, as AOR for integrated
marketing, PR and fundraising efforts.
Finn Israel, Jerusalem/Oramed, insulin developer;
ECtel, revenue management services for comms. service providers;
Global Energy, renewable energy; Orthocrat, digital solutions
for orthopedic surgeons, and EnergTek, natural gas technology
Edition, July 30, 2008, Page 6
STOCK SURGES ON Q2 RESULTS
of PR software developer Vocus surged nearly 12 percent
on July 23 following robust second-quarter results and a
narrower loss from operations.
Latham, Md.-based company reported Q2 revenues of $19.1M,
a 36 percent boost from the same period of 07 and
a seven percent uptick from Q1 of 08. Vocus
operating loss narrowed to $446K for the quarter, down from
$706K for the year-earlier period.
company said it added 265 net new subscribers to its PR
software suite during Q2 for a total of 2,911 active subscriptions.
New clients include the Atlanta Symphony Orchestra, CITGO
Petroleum and the U.S. Olympic Committee.
Rudman, chairman, president and CEO of Vocus, said in a
conference call on July 22 that the companys performance
is ahead of plan and called the quarter outstanding
and exciting. He sees strong demand for its flagship
software and no significant obstacles to its
operations, including the sluggish economy.
added 14 more staffers to its robust sales force during
the quarter for a total of 124 reps. Rudman said the company
will likely add up to 10 more sales reps, more than initially
planned. Its shares traded at $36.31, up $3.76, on the day
after the earnings announcement before falling back to the
PARNELL HEADS GWU PR PROGRAM
Larry Parnell, parter
at consulting firm Beacon Advisors, has been named the first
full-time director of the masters degree in strategic
PR program at George Washington Universitys Graduate
School of Political Management.
Parnell takes over for
Don Bates, who held the role on an interim basis and continues
as a teacher at the school.
Parnell is a former VP
at Hill & Knowlton Canada and senior VP of corporate
relations at Barrick Gold Corp. He also directed PR at Ernst
MAHERAS OPENS CHICAGO OUTPOST
John Maheras, director
of government affairs for Altria Corporate Services, has
joined Direct Impact, the grassroots public affairs division
of Burson-Marsteller, as a senior VP to open a Chicago office
for the firm.
B-M CEO Mark Penn said
Maheras presence at Bursons Chicago offices
will help to further integrate the two firms.
Maheras worked at Altria
units like Kraft, Philip Morris and Miller Beer over the
last 10 years managing grassroots programs and handling
national and state policy issues.
He previously held posts
at the American Petroleum Institute and National Republican
7, PR Societys Georgia Chapter hosts a monthly
lunch, Information Revolution? The State of Media
2008. A seminar at 10 a.m. covers "Media in the
Morning: How to Become a Pitching Pro. at Maggiano's-Buckhead,
3368 Peachtree Road, Atlanta. Info: prsageorgia.org.
Haggerty, a PR manager at Pierce Mattie PR, to apparel
marketer Kellwood, New York, as senior manager of corporate
communications. She oversees internal and external comms.,
media relations, web comms. and philanthropic/special events.
Swisher, A/S, Boyd Tamney Cross PR, to Buchanan PR,
Philadelphia, as an A/S. He was previously with Giles Communication.
Gerrish, A/M, Tiziani Whitmyre, to North Star Marketing,
North Kingstown, R.I., as a PR exec.
Benhamin, A/D, Qorvis Communications, to Kimpton
Hotels & Restaurants, Washington, D.C., as director
of restaurant PR for the D.C. and northern Virginia market,
a new post which includes six eateries and a wine retail
store. She previously worked at Witeck-Combs Communications,
where she handled Kimptons Red Ribbon Campaign to
benefit HIV/AIDS services groups.
Nunnelly, former communications director for the
Research Triangle Foundation of NC, to the National Institute
of Statistical Sciences, Research Triangle Park, N.C., as
comms. director, a new post. She earlier held comms. posts
at Advantis, Tropicana and General Motors and recently published
The Park Guide magazine.
Schaefer, director of sales and marketing for Corporate
Executive Board, to edo Interactive, Nashville, Tenn., as
chief marketing officer.
Pfaff, senior VP for business development for Ketchum
West, to Peppercom, San Francisco, as a director. She was
formerly an assistant VP in corporate comms. for the real
estate division of Fleet Financial Group.
Drake, president of GCI West, to president of Asia
Pacific, following the merger earlier this month of C&W
and GCI by parent WPP.
Turner to senior A/E, The Rosen Group, New York.
She joined in 2007 as an A/E and oversees WorkPlace Media,
The One Club and Dear Doctor magazine.
Hilpert and Brian
Parrish to VPs and Elizabeth
Glaser to A/D, Dodge Communications, Atlanta. Hilpert
joined in 2004, while Parrish is an original staffer of
the seven-year-old firm and Glaser signed on in 2002.
Kazmark to VP, The Morris + King Company, New York.
was upped to senior A/E and Chris
Macowski to A/E. Kazmark joined the firm in 2002
as an intern.
Ballard, founder of Barksdale Ballard & Co.,
Great Falls, Va, to chair of the Suicide Prevention Action
Network USAs board of directors.
Suzor Dunning, chief strategy officer, Widmeyer Communications,
was tapped to join the non-profit Leadership Greater Washington
Class of 2009. The year-long program involves a study of
the Washington area on issues of public safety, affordable
housing, education and health.
Edition, July 30, 2008, Page 7
BACKS APR MOVE
Fiske is competing against Gary McCormick for chair-elect;
Mary Barber vs. Tom Eppes for treasurer, and (Ms.) Leslie
Backus vs. Vincent Hazleton for secretary.
Procter-Rogers, 2006 president, heads the nomcom. The only
board member allowed on it is 2007 chair Rhoda Weiss. An
attempt to block her from participating in the nomcom discussions
was defeated at a board meeting Jan. 25.
declined to answer 12 other questions that were sent to
her, saying she is just getting involved in national leadership
and wants to be of help to the organization.
Kirchoffner, candidate for the Western district running
against Marisa Vallbona, has also said he is for dropping
the APR requirement for national office. Getting APR was
a personal goal for him, he said.
who was chief of media relations for the U.S. Army, answered
two additional questions this week.
said he favors the Assembly meeting in person but has no
objection to moving the PRS charter to Delaware (which allows
electronic meetings) as a backup in case there were
a crisis and the Assembly could not meet in person.
Three-Year Limit Kirchoffner
would also remove the three-year limit on Assembly service,
saying any motivated chapter member could serve if approved
by chapter leadership and that length of service creates
experience and deep bench strength for chapters.
declined to give an opinion on the Societys refusal
to provide transcripts of the last three Assemblies (after
providing them for the previous three) saying he does not
know the background or rationale for the decision
transcripts were on a 3.5-inch floppy that cost less than
$1 and were distributed freely to members and the press.
PRS stopped providing them with the 2005 Assembly at which
a lengthy debate was held over whether proxy votes should
be allowed in the Assembly.
an associate professor at Florida International University,
has refused to answer questions posed by this website although
her opponent, McCormick, has answered a number of them.
an e-mail, she said she was busy this summer developing
a new class and with the Society and that she looks forward
to meeting with the nominating committee and answering their
questions. As always, my contact information is available
to speak with members directly.
presentation to the nomcom says that she will provide leadership
to the entire profession, including non-members.
the presentation: In recent PRS-sponsored research,
professionals have said PRS has the brand awareness to be
the true voice of the profession and the leader in the PR
question posed to candidates is How do you see the
PR profession evolving over the next five years and what
role should PRS play in leading that evolution?
Y DIFFERS FROM GEN X
Y, also known as the Millennials,
are 80 million strong and worlds apart from Generation
X, says Ken Jacobs of Jacobs Communications
Consulting, Princeton Junction, N.J.
Y has grown up with parents who are pals rather
than bosses and need lots of praise on the job, especially
if critical remarks are made, says Jacobs.
have an exaggerated-yet-delicate sense of self
because they were raised to believe in their own specialness,
he says in an essay that was featured in the July issue
of Management Strategies, a publication of A.C. Croft
and Assocs., Sedona, Ariz.
are highly socialized, socially responsible, collaborative
and civic-minded, the essay further says.
from Gen X
says Gen Y views Gen X as skeptical, cynical and aloof,
who unfairly reject their ideas and idealism.
X, meanwhile, thinks the Millennials are narcissistic,
self-indulgent and filled with unrealistic optimism.
job of employers of Gen Y, says Jacobs, is to provide fun.
create a fun office environment that emphasizes group activities,
he advises. Provide exciting out-of-office events
that facilitate teamwork. Do you hear laughter when you
walk down the halls of your agency? If not, its time
to take action.
Analyzed Gen X
X was analyzed in a presentation by Yankelovich Partners
to the Counselors Academy of PRS in 1994 at its meeting
traits of the typical Gen Xer were said to be:
Finds work exhausting.
own time. Dont infringe on it. Leisure activities
Tight with a buck; spends cautiously.
Loves computers, cars, high-tech anything.
Depressed about future; little hope of owning home.
Little brand loyalty; guided by word-of-mouth.
Friendly but attitude is Keep out of my face.
in official sources such as companies, institutions,
the media and professions continued to plummet both for
Gen X and consumers in general, said Barbara Caplan of Yankelovich.
Found Gen Y 'Mercurial'
York counselor Liz Kaplow, in an essay for this NL on Jan.
31, 2008 on Gen Y, said, With them, if its not
moving, it may not be remembered.
added: To envision what its like to reach this
generation, imagine a ball of mercury. Every time you think
youve got it, it moves to another place.
spent more and more time with multimedia such as the web,
cell phones and many forms of video, a teenager today
needs to respond to an important text message or pick up
the cell phone to think straight while doing
homework, said Kaplow.
was responding to an article in the Dec. 24, 2007 New
Yorker in which author Caleb Crain, writing on Twilight
of the Books, cited evidence that Americans and especially
younger Americans may be losing not just the will
to read but even the ability.
Edition, July 30, 2008,
of Gen Y or the Millennials are
getting a lot of advice these
days from experts of various stripes (page 7).
them have fun and be independent
but dont criticize them too much because they grew
up as pals of their parents who treated them
as something special, goes the advice.
work hard, given the right environment (which they like
to be fast and action-packed) but dont expect too
much loyalty, employers are also told.
checked back with what an expert told the Counselors Academy
of the PR Society in 1994 about Gen X (who were
also known as Slackers (polite for spoiled
the record, there are 76 million Millennials
(born after 1977) and 41 million Xers (born
between 1965-77). Fading from the picture are the Baby
Boomers (78 million born between 1946 and the early
Gen X and Y like anything high-tech.
analyses of both groups ignore some important factsthe
PR purposes, Gen Y is handicapped by lack of a good general
education. Very few even read their daily newspapers. Archetypal
Gen Y members are the Jaywalkers that Jay Leno
interviews for The Tonight Show. Questions such
as Who is the Vice President? regularly stump
firm presidents tell us that recent college grads
have a hard time putting a group of words together
in a meaningful way. The digital world they grew up
in is at odds with reading, according to the Center for
Reading and Language Research at Tufts University.
Many of Gen Y are saddled
with college tuition debts averaging $20,000 and health
insurance costs of $5,000 yearly and more (unless they get
employers to pay for this).
Gen Xers, an executive
of Yankelovich Partners told the Counselors Academy, were
depressed about their futures, having little hope of owning
Some no doubt were surprised
to find they could buy a home with only 1% down although
it carried an ARM (adjustable rate mortgage).
The piper is being paid for this now.
on the program at the 1994 Counselors Academy was adman
Joey Reiman of Atlanta who instead of analyzing Xers
socked it to them. A slacker wouldnt last
five minutes at Reimans agency.
Reiman, the most popular
speaker at the meeting, drew gales of laughter and applause
from the audience. He said he tells his employees that if
theyre not fired with enthusiasm, theyll
be fired with enthusiasm.
Ad/PR people have to be
in a passion rather than a profession,
he said. He urged PR people to think positive thoughts only.
If someone on the elevator
starts talking bad, such as saying, Its
Thursday, only one more day, get off the elevator
even if its not your floor, advised Reiman.
Other sayings were: You
cannot compete against someone who has passion, and
Thoughts become actions, which become habits, which
become character, and character is destiny. He urged
tight self control as opposed to indulging
nominating committee of the PR Society will make
its selections this weekend (Aug. 1-3) and announce them
next Tuesday. This is a matter of importance to the PR industry
because PRS claims not only to lead its members but the
entire profession. Whenever PR hits the news, the PRS CEO
rushes out and makes comments in behalf of the industry,
often chastising whomever for not following the PRS Code
of Ethics (which PRS itself does not follow). Various policies
and actions of PRS have driven all but one major corporation
(Eastman Kodak) from the 17-member board. Christopher Veronda
of Kodak leaves this year.
Hurt by the criticism
that it has been taken over by solo practitioners who lack
national stature, the Society has gone all-out this year
to attract members who work for blue-chips. It has found
two, Michelle Mermelstein, PR manager of Sprint Nextel ($40
billion in revenues), and Gail Liebl, director of corporate
communications of Travelers ($26 billion).
We wonder if CEOs (Daniel
Hesse of Sprint and Jay Fishman of Travelers) would approve
of the Societys refusal to compensate authors for
the $200,000+ it made selling their articles without their
permission. The Assembly had passed a resolution directing
the board to discuss this with the delegates but the resolution
was ignored. Beth Caseman of the PRS law firm of Venable,
has repeatedly told the Assembly that under New York law
it cannot direct the board to do anything. This is one more
reason for shifting the charter to Delaware. We also doubt
that approval of PRS policies would come from Modesto Maidique,
president of Florida International University, the 13th
largest university in the U.S. with 38,000 students. Rosanna
Fiske, an associate professor at FIU, is running for chair-elect
against Gary McCormick of Scripps. Fiske, who is emphasizing
that she is the first Hispanic woman elected a PRS
national officer, uses the term diversity
15 times on the first page of her presentation to the nomcom.
She is associating the diversity movement and particularly
Hispanics with the PRS policies. McCormick is doing his
newspaper-related company proud by answering our questions
instead of ducking.
The gloomiest forecasts
are being given for ad spending.
The Institute of Practitioners in Advertising of the U.K.
says advertising is facing its sharpest decline since 9/11.
weakening in demand in the economy as a whole, is
cited. Bernstein Research, N.Y., says Omnicom is better-positioned
to weather the economic storm since 60% of its income is
from marketing services like PR rather than