The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, August 6, 2008, Page 1
LOOKS OUTSIDE FOR PA HELP
U.S. Navy, acknowledging its eroded ability
to communicate amid new media and the exponential
enlargement of the global communications environment,
is asking for proposals from firms to provide public affairs
support on an as-needed basis for up to five years.
RFP issued this month aims to potentially tap multiple firms
and has drawn the interest of some PR firms with extensive
Navy says increased demands have long outstripped its public
affairs apparatus capacity to respond to its swelling
requirements, resulting in missed PR opportunities or communication
Rendon Group, Burson-Marsteller, The Lincoln Group, GolinHarris
and Hill & Knowlton were among more than two dozen companies
attending a July 17 conference about the RFP in Philadelphia,
according to procurement documents. Representatives from
VMS, Booz Allen Hamilton and the Gallup Organization were
also in attendance.
work is new and there is no incumbent firm, but the RFP
is narrowed to large agencies because it requires a firm
to have performed at least $5M worth of work in public affairs
for a single client over a one-year period.
contract is meant to begin closing the gap between the requirements
placed upon [the Navy Chief of Information, or CHINFO] by
the realities of todays communication environment
and Navy leaderships requirement of CHINFO to lead
communication for the Navy, reads a copy of the RFP,
which notes the growth of blogs and sites like YouTube and
proposal issued by the Navy outlines a communications staff
The Navy hopes to award a contract (or multiple contracts)
by Sept. 15. Proposals are due Aug 12.
White House press secretary Ari Fleischer is
making the rounds of National Football League training camps
to speak to players about handling the media. He spoke with
the Green Bay Packers last week, a team that is reeling
from the decision of star quarterback Brett Favre to unretire.
runs his own sports PR firm, a venture with IMG.
big sports fan, Fleischer tells players to remain on their
toes when talking with reporters, but that the media can
do much to advance their careers. He handled fall-out from
the Mitchell report on the use of performance-enhancing
drugs in Major League Baseball.
MAYOR WANTS TO NIX $1.3M PR PACT
Angeles Mayor Antonio Villaraigosa opposes the $1.3M port
PR contract that was awarded June to Hill & Knowlton
and Rogers Group.
three-year contract from the Los Angeles Board of Harbor
Commissioners is for the Clean Trucks Program, an effort
that requires all trucks entering the L.A./Long Beach port
to meet `07 federal emission standards within five years.
and Rogers were tapped to explain the CTP to businesses
and people who live near the ports.
told a meeting of the Harbor Commission that he wants only
one firm to do the work. He also wants the contract to run
until city staffers are trained to do the work. Villaraigosa
wants the Commission to pull the pact.
had a three-year ban on the use of private PR firms following
the Fleishman-Hillard overbilling scandal.
has recruited Pam Keeton, former U.S. Army Reserve PA Officer,
from Boeing for a managing director slot at the firms
Washington, D.C. office.
49, served as director of external comms. for Boeings
integrated defense division, where she analyzed media perception
and developed strategies for the high-profile aerial tanker
earned two Bronze Star medals during two combat tours. She
deployed to Afghanistan in `04 to oversee the countrys
first presidential election and inauguration of Hamid Karzai.
Keeton was a staff officer at both the Office of the Chief
Public Affairs at the Pentagon and Army Reserve headquarters.
the U.S. Institute for Peace, Keeton worked as PA and comms.
director. A highlight was doing PR for the USIPs Iraq
has PR firm experience from Interpublics Powell Tate.
VETERAN PRS MEMBER WANTS DIRECTORY
In the essay below,
a veteran PR Society member who is also an educator argues
for the return of the printed One Source Directory
of PRS, which had about 800 pages of member listings and
another 200 pages on Counselor Academy members, PR service
companies, chapter, section and district leaders, bylaws,
code of ethics, staff directory, newly accredited members,
College of Fellows members, past presidents and chairs,
official definition of PR, and chairs of more than 30 tasks
forces, boards and committees.
(Continued on page 7)
Edition, August 6, 2008, Page 2
EYES U.K. TOURISM BOOST
state of Georgia is looking for a firm to attract tourists
from the United Kingdom and Ireland, as a strong Euro and
British Pound have increased tourism from Europe to the
Peach State has allocated $250K to tap a representative
for the two countries and develop a PR and marketing plan
to attract more leisure visitors.
said firms that work with other states are not disqualified,
but strong preference will be given to firms
that do not work with its chief competitors for tourism
- Alabama, the Carolinas, Louisiana, Mississippi, Tennessee
and Virginia. A firm must also have been active in the U.K.
and Ireland for the last three years.
are due August 11. The resulting contract with the tourism
division of the Dept. of Economic Development is expected
to run for one year through September 2009 with four year-long
POSTS PROFIT DIP
CEO Michael Roth says the ad/PR combine is on track to achieve
its financial objectives this year following news that second-quarter
net sank 30.6 percent to $95.1M on an 11.1 percent rise
in revenues to $1.9B.
says IPG has not yet seen a major retrenchment among clients,
but the firm is monitoring the economic scene very closely.
Roth is dedicated to keeping a sharp eye on costs and vows
action in order to protect margins. He noted that "all
our major operating units are showing improvement in their
financial results so far this year."
says organic revenue was up 6.3 percent for the quarter
and 5.8 percent for the first-half. IPG was bolstered by
increased client spending in the U.K. and Asia-Pacific,
and new advertising and PR account wins in the U.S.
reported a 9.3 percent jump in reported salaries due to
higher pay, more benefits and temporary help to support
business growth. For the half, IPG registered net of $32.3M
vs. $11.1M for last year. IPG shares jumped more than $1
to $9 on the earnings news.
JF AIDS MERVYNS
IN CH. 11
Frank, Wilkinson Brimmer Katcher has picked up Chapter 11
communications duties for department store chain Mervyns,
which filed for bankruptcy protection last week to reorganize
its finances across its 176 stores in the U.S.
is the latest retailer to fall victim to the sluggish business
climate. In a statement issued by Joele Franks New
York office, Mervyns CEO John Goodman cited the state
of the economy and difficult operating environment for our
industry in making the bankruptcy petition.
Hayward, Calif.-based company has secured a $495M commitment
from Wachovia. It seeks court approval to continue operating
amid the restructuring.
Goodys (FD), Steve & Barrys (Kekst &
Co.) and Linens n Things (MWW Group) are among other
retailers that have sought bankruptcy protection in recent
DIES AT 63
Hager, who co-founded Hager Sharp in `73, died July 26 from
complications related to polycystic kidney disease.
college graduation, Kentucky-born Hager moved to the Eskimo
village of White Mountain, Alaska, as part of the Volunteers
in Service to America program. She established a community
newspaper and launched a Head Start program there.
moved to Washington as a recruitment officer for Vista and
the Peace Corps, and worked as program analyst for U.S.
Office of Economic Opportunity and program director for
National Center for Voluntary Action before launching her
firm with Marcia Sharp.
a social marketing firm, is known for work with clients
such as IBM, American Red Cross, National Cancer Institute,
VISTA, J C Penney, National Endowment of the Arts, Perrier,
Dept. of Energy and National Head Start Assn.
is remembered as a mover & shaker in the Washington,
D.C. PR community. She helped establish the National Assn.
of Women Business and served as its first president.
Magazine honored Hager as Washingtonian of Year,
Washington Women in Public Relations called her Woman
of the Year, and Working Woman Magazine
called her one of 25 people whose actions over the
last quarter century have given women in the workplace a
better shot. Hager was inducted into PRSAs National
Capital Chapters Hall of Fame in `05.
memorial service is slated for September. Garry Curtis,
who was executive VP at HS, is now CEO.
SEEKS CEMENT POLLUTION REGS
Communications is supporting non-profit Earthjustices
effort to regulate mercury pollution from cement plants
throughout the U.S. Congress called for those regulations
more than a decade ago.
and partner, Environmental Integrity Project, released a
report July 23, showing that cement kilns are releasing
mercury at twice the level estimated by the EPA in `06.
report focused on a dozen states including New York, California,
Texas, Illinois, Maryland and Michigan.
found unregulated kilns near major bodies of water such
as San Francisco Bay, Chesapeake Bay and Lake Huron.
pollution makes fish unsafe and poses a threat to pregnant
women and young children. The Centers for Disease Control
and Prevention found that eight percent of American women
of child-bearing age have high enough levels of mercury
in their bodies to put their babies at risk for birth defects.
EPA has promised to issue regulations in September or October.
The environmental community has little confidence in that
Aric Caplan is among those skeptical about that vow, one
that comes from the Bush Administration EPA. He notes that
many corporate executives and their political supporters
equate regulations with taxes, which is a non-starter in
their point of view.
Edition, August 6, 2008, Page 3
SQUEEZES STAR-LEDGER STAFF
Publications, which is controlled by the Newhouse family,
is demanding that 200 non-union staffers at the Star-Ledger
take buyouts, or the paper will be sold.
S-L cuts include 100 of its 340 editorial staffers. Similar
cuts are asked of employees at its Times of Trenton.
has retained JP Morgan Chase to carry out a potential sale,
if the buyouts are not in place by October 1. The S-L and
Times lose up to $40M a-year, according to Donald Newhouse,
president of AP.
Arwady, publisher of the S-L, penned a July 31 letter to
staffers, giving them the bad news.
simply have been unable to offset the unprecedented and
continuing steep decline in advertising revenue, he
wrote. Therefore, we now have a genuine crisis. The
situation is criticalwe are currently on life support.
buyouts are S-Ls last chance of survival.
Arwady warned that a new owner will likely consider
cutting costs sharply, among other things, laying off employees,
reducing pay and eliminating expensive employee benefits.
the 200 buyout target is not reached, no buyouts will be
accepted. The future of the S-L is in your hands,
S-L is the nations 15th largest paper. It has a weekly
circulation of 345K. The Times circulates 55K copies.
owns the Staten Island Advance, (New York City),
Plain-Dealer (Cleveland), Times-Picayune (New
Orleans) and The Oregonian (Portland).
ADDS MONTHLY MAG
Los Angeles Times Media Group said it will begin publishing
a monthly Sunday magazine on Sept. 7 to celebrate
the unique nuances of life in the City of Angels.
pub, titled LA, is a stand-alone editorial operation,
LATMG said, but will only be distributed within the Sunday
is under the direction of former LAStyle editor-in-chief
Annie Gilbar, who was a founding editor of InStyle
and former executive VP and EIC of WeddingChannel.com.
will debut with a fall fashion issue of more than 140 pages
and will follow with an October 5 edition on design, home
and entertaining. A November/December edition will cover
gifting and the holidays.
Anderson, director of fashion advertising for the L.A.
Times, is publisher.
Whittaker, senior VP at NBC News, is assuming Washington
bureau chief duties that were handled by Tim Russert.
joined NBC News in `07 after a career at Newsweek, which
is part of Washington Post. Co. He had edited the magazine
for eight years.
will oversee election coverage and make occasional on-air
Russert to Mix
Russert, son of Vanity Fair writer Maureen Orth and
Tim Russert, is joining NBC News as a correspondent.
22-year-old recent Boston College grad will cover the youth
vote through the general election as an at-large correspondent,
the network said. Hell be contributing to NBC
Nightly News, Today and MSNBC.
before in an election cycle has so much attention turned
to the youth vote, and Luke will bring a unique perspective
to covering it, said NBC News president Steve Capus.
has been co-hosting a sports talk show on XM satellite radio
with James Carville.
noted his poise and composure in eulogizing
and discussing his father caught the eye of network execs.
said hes already heard criticism that hes trading
on his name. Ive already heard that, he
told NBC. I definitely respect their opinion. Their
taking a chance on me, and Im very humble and grateful
for it. At the end of the day, I am my own hardest critic.
Belo CEO Robert Decherd plans to eliminate 500 staffers
at the Dallas-based media company in response to the unprecedentedly
adverse business environment facing the newspaper industry.
outlined restructuring plans in Dear Colleagues
and Dear Fellow Shareholders letters penned
told staffers that management believes some of the gloom
overhanging the newspaper business is exaggerated
with regard to business issues and that the market is overreacting
to a combination of secular and cyclical changes.
publisher of the Dallas Morning News, Providence
Journal, Denton Record-Chronicle (Texas) and
Press-Enterprise (Riverside, CA), however, is impacted
by falling ad revenues, record newsprint prices and escalating
costs of ink, supplies and healthcare coverage.
company, according to Decherd, is committed to distinguished
journalism and is eager to invest in its technology platform
and business development opportunities.
told shareholders Belo plans to cut costs by $50M by eliminating
14 percent of its workforce. The company already has cut
170 workers this year.
expects to complete the voluntary severance process by mid-September.
If Belo does not attain the 500 job loss target, it will
launch an involuntary reduction-in-force program.
is also exploring the sale of real estate in Dallas and
Providence. The company lost $3.2M on $163M during its just
completed second quarter.
a producer at NBCs iVillage.com,
has joined Brides.com
as senior editor. She started out at Martha Stewart Weddings.
news continued on next page)
Edition, August 6, 2008, Page 4
KICKHAMS TAKE LTM POSTS
Debbi Kickham and her
husband, William, have been named travel editors at Luxury
Travel Multimedia (www.Luxurytm.com),
which is targeted at households with more than $250K annual
She is former editor for
the Robb Report and author of Off the Wall
He is an attorney and
former spokesperson for the Insurance Information Institute
and Massachusetts Academy of Trial Attorneys.
They will write about
spas, cruises, high-end resorts, exotic destinations and
Debbi is currently looking
for information about beauty products made with indigenous
ingredients around the globe, and upscale hotel products
that one can purchase.
She can be reached at
and 781/407-9305. He is at [email protected]
CLEAR CHANNEL TEAMS WITH KATZ
Clear Channel Radio has joined forces with Katz Media Group
to forge an online radio network that they say will deliver
almost 80M sessions per month and a unique audience of 5M
listeners per week.
The venture called Katz Online Network incorporates Internet
radio stations with mobile streams from AM and FM stations.
It is pitched as a way for advertisers and agencies to
get a national audience.
BILL COHEN, MEDIA BARON?
Former Maine Senator and U.S. Defense Secretary Bill Cohen
is among investors who are negotiating to purchase the Blethen
Maine Newspapers, which are owned by the family that publishes
the Seattle Times.
The BMN group includes the Portland Press Herald/Maine
Sunday Telegram, Kennebec Journal (Augusta) and
Morning Sentinel (Waterville).
The Portland newspaper has a circulation of 70K each day
and 115K on Sunday. The other papers have less than a 20K
Cohens group is headed by Michael Connor, former
editor and publisher of the Wilkes-Barre Times Leader.
He is chief operating partner of the group that also includes
real estate developer Robert Baldacci, brother of Maines
Governor; investor Michael Liberty and Kevin Cohen, son
Connor organized a group that bought the Wilkes-Barre paper
from McClatchy Co. The Maine papers went on the auction
block in March.
TOWNSEND TAKES IR DUTIES AT
Adam Townsend is the new executive VP/investor relations
at CBS Corp., which separated from Viacom in 2006.
He had been in charge of IR and corporate strategy at E*Trade
Corp. Townsend handled communications for more than $5B
in transactions there during the past four years.
Previously, he wrote the companys press releases,
marketing materials and shareholder presentations.
Prior to the online broker, Townsend was an equity research
analyst at JP Morgan Securities Financial Institutions
Group, where he covered online trading companies and the
CBS, meanwhile, reported a 1.1 percent rise in second-quarter
net income to $408M on a 0.6 percent revenue rise to $3.4B.
CEO Les Moonves announced plans to divest 50 radio stations
that are located in mid- sized markets. The broadcaster
completed its $1.8B acquisition of CNET Networks in June.
Its stock is trading at $16.36, just off its 52-week low
of $16.34. It traded as high as $32.97 during the past year.
LV, SONY BMG SETTLE I.P. ISSUES
Louis Vuitton Malletier said Aug. 1 that it reached a settlement
with Sony BMG after five years of lawsuits by LV over the
use of its intellectual property in music videos and imagery.
LV, which is represented by Kekst & Co. in the U.S.,
won two previous suits involving rapper Da Brat and Britney
Spears and was awarded more than 150K Euros in French courts.
Sony BMG has agreed to make an undisclosed payment for
imagery on a Ruben Studdard CD and will pay the 97K Euro
outstanding balance from the previous judgments. Sony also
agreed to stop selling the Studdard CD or any other product
showing LV designs or items, and will educate record labels
about intellectual property.
Nathalie Moulle-Berteaux, intellectual property director
for LV, said the company is pleased to resolve the matters
in a manner that protects its brand and customers.
A music video for Spears single Do Something
which featured an LV pattern on the dashboard of a car was
seen as an attack on the brand by a French judge
in a ruling last fall.
PORTFOLIO GIVES COWAN NICE
Celebrity publicist Warren Cowan, who was buried with a
cell phone in his hand, earned a two-page photo spread in
Portfolios August issue.
The Rogers & Cowan co-founder was profiled as the consummate
Hollywood PR man who mentored every powerful
flack in town.
That list includes Pat Kingsley, Cowans former secretary,
and Paul Bloch and Alan Nierob, the duo who used to fetch
Cowan, who was memorialized at Los Angeles Mount
Sinai Memorial Park in May, represented Judy Garland, Cary
Grant, Frank Sinatra and Gary Cooper.
Portfolio says Cowans life spanned the rise
of the celebrity publicist. His death marks the end
of an era.
Cowan learned that he had melanoma only three weeks before
he died at age 87.
He spent part of his last day with staffers at Warren Cowan
& Assocs. planning an event for Wayne Newton.
The spread included photos of Cowan with Kirk and Michael
Douglas; Farrah Fawcett; Paul Newman and Joanne Woodward;
Sophia Loren and Joan Collins.
Edition, August 6,
2008, Page 5
OF PR FIRMS
Communications, a 16-year-old boutique firm which breathed
new life into the Chicago Marathon and set up what USA
Today called one of the greatest moments in Yankee Stadium
history, is closing its doors.
Ruane, president of the Roswell, Georgia, firm, told ODwyers
that his desire to keep RC small over the years made it
more dependent on retaining clients than larger firms. Management
changes often led to changes in agency relationships whether
warranted or not, he said.
biggest client was pharmaceutical company Boehringer Ingelheim.
They went through a management change and over the
course of the last few years those changes affected us,
said Ruane. I dont think we really couldve
done a better job than what we did, but there was no consideration
for that. It happens to everyone, but its frustrating.
678/773-7575) said he plans on working as an independent
PR consultant and is developing a venture outside of the
PR sector. He is a former Chicago Sun-Times reporter
who later moved to Edelman and was VP of PR at The Upjohn
said RC had 10 staffers at its height, noting that he assisted
each of his current staffers in their job searches.
RCs PR credits is Chronic Obstructive Pulmonary Disease
Day at Yankee Stadium, which included a screening event
on the stadium concourse and an on-field ceremony with Roger
Clemens and his mother, Bess. A photo of the mother and
son was circulated nationally and was recently named one
of the greatest moments in Yankee Stadium history by USA
Arnold, who counseled more than 200 of the Fortune
500 companies as president of Chester Burger & Co. and
in the Arnold Consulting Group, has become senior managing
director of The Torrenzano Group, N.Y.
two firms will share offices, staff and resources at 60
E. 42nd Street.
friendship with Jim goes back more than 20 years when I
was at The New York Stock Exchange [as chief spokesperson]
and he was president of Chester Burger, said Richard
Torrenzano, chairman and CEO of Torrenzano.
Consulting was founded in 1991 when Burger retired. It became
the first management consulting firm to specialize in corporate
communications, serving 200+ members of the Fortune 500.
said his clients included AOL, AARP, American Airlines,
American Bar Assn., American Century Investments, American
Express, Andersen Consulting (Accenture), Allied-Signal
and AT&T. He noted that that was just the As
on his client list.
is working with DeVry Inc. on its $290M acquisition of U.S.
Education Corporation, the California-based parent company
of two large healthcare trade schools. Sards Chicago
office is handling deal for Oakbrook Terrace, Ill.-based
DeVry, a major trade school operator.
Young Communications, New York/Kindred Spirits, Miami-based
importer, for media relations and promtions; Harvard Business
School Club of N.Y. Social Enterprise Summit, Sept. 23 event;
George Duboeuf Wines, for media relations and events, following
a competitive pitch; Italian Wine Week, Jan. conference
by the Italian Trade Commission; Food Networks Chelsea
Market After Dark, for event management and production;
The Culinary Institute of America, for partnership development
and projects; Volunteers of America, culinary management
for annual fundraiser, and Vinos of Madrid, for media relations.
PR, New York/AFI, USA, subsidiary of investment company
Africa Israel, for PR for its U.S. real estate development
projects, and The Jalousie Residences, St. Lucia green
resort community, for PR.
& Baum, New York/Chris Cannon and chef Michael
White, restaurateurs, for the eateries Vonvivio, Alto and
the upcoming Marea, slated to open in the winter of 2009,
and chef Christopher Lee of midtown eatery Gilt at the New
York Palace Hotel, all for PR.
PR, New York/Georgette Klinger, skincare products,
Washington, D.C./Erickson Retirement Communities, as AOR
for PR. Ketchums D.C.-based consumer health and wellness
unit will handle influencer outreach, media relations, issues
management and development of thought leadership programs.
Ketchum teams with sister Omnicom ad agency BBDO Atlanta,
while PHD Network Chicago handles strategic media.
Condon Carter, Chicago/GoodFoods Group, for branding,
packaging, adv., promotion, online PR and new product development.
McKinney PR, New Brighton, Minn./
Professional Awning Manufacturers Assn., for PR for a third
Communications, Provo, Utah/MultiLing Corp., language
services and technology, as AOR for PR. ML operates translation
centers in more than 30 countries.
Gig Harbor, Wash./RPI, print-on-demand fulfillment and logistics,
Communications, Menlo Park, Calif./
Cloud9 Analytics, Net based business intelligence
applications, for PR.
& Cowan, Los Angeles/The Zurich Film Festival,
to handle international PR and marketing for the event,
which runs Sept. 25-Oct. 5. R&C is charged with raising
its profile in Hollywood and the global film community.
Executive VP Nikki Parker heads the account with A/D Dennis
Communications, Los Angeles/Paula Parker Designs,
Texas, for promotion of the new book Art in Austin...
the registry (Volume One) and other projects.
Edition, August 6, 2008, Page 6
JOINS PAGE SOCIETY
Heyman, who has spent most of his career as a PR recruiter,
first with The Cantor Concern and then with Heyman Assocs.,
New York, which he founded in 1998, has been admitted to
the Arthur W. Page Society, New York.
approximately 300 members of the group are drawn from many
of the largest companies in the U.S. and largest PR firms.
current recruiter members, Richard Marshall of Korn/Ferry
International, and George Jamison of Spencer Stuart, joined
Page while still with corporations. Marshall was with Silicon
Graphics and previously at Home Depot while Jamison was
with Hughes Electronics.
Nicholson, executive director of Page, said Heyman has made
significant contributions to the industry over
the years including serving on panels and being active in
seminars and serving as keynote speaker for Page events.
has given back to the industry, said Nicholson,
noting that while corporate and agency PR executives are
usually picked for membership, the board at its discretion
can make an exception.
Gagen MacDonald, principal of Gagen MacDonald, Chicago,
is president of Page. Her firm handles strategy execution
and communications, leadership assessment and coaching,
organizational design, diversity strategies, and information
flow management. Blue chip companies are reportedly among
clients of the firm but it does not release a client list.
International, the Fort Lauderdale, Fla.-based PR software
company, said it has partnered with 1Vault, a local company
with a Category 5 hurricane-rate high-tech facility, to
ensure its opreations are unaffected by any large storms
in the area.
Merson, director of IT for TEKgroup, notes that bluechip
clients have to have reliable and efficient hosting due
to high availability requirements.
claims its 66K-square-foot data center can withstand any
distruption by natural disaster, system failure or human
is issuing the reassurance amid predictions of 15 named
storms for the Atlantic basin this year.
TOUTS LOCAL MAILING AMID DOWNTURN
Data, a mailing services company based in Rancho Santa Margarita,
Calif., says localized direct mail is an effective and cost-effective
way to get a message out in tough economic times.
says its saturation mailing service targets
a local area to generate buzz for special events, grand
openings or to establish a brand at rates of 20-25 percent
off stanard mail.
key requirement for a such a tactic is that the mailing
must be pre-sorted in walking sequence order
to facilitate delivery. Lists are available in this format
from major providers, MD says.
company has a white paper on the subject at melissadata.com/nosecret.
Leigh, a veteran frangrance industry PR pro, to the
Frangrance Foundation, New York, as communications and PR
consultant. Leigh was formerly PR director for Estee Lauders
Aramis division and later served as VP of comms. launching
several brands for Tommy Hilfiger, DKNY and Michael Kors
in London, Paris and N.Y.
Gay, marketing and comms. associate with the American
Civil Liberties Union, to CRT/tanaka, New York, as an A/S.
has joined as an assist. A/E in Los Angeles.
Dickeson, former SV for policy and organizational
learning at the Lumina Foundation for Education, to Widmeyer
Communications, Washington, D.C., as a senior counsel. Andrew
Weinstein, former VP and chief spokesperson for AOL,
has returned to WC as a senior counsel.
Storey, VP of IR for BlueLinx holdings, to Horizon
Lines, Charlotte, N.C., a container shipping and logistics
company, as director of IR and corporate comms. He was previously
a reporter and editor for Dow Jones & Co. in New York.
Spurgeon, executive VP and managing director at Porter
Novelli/San Francisco, to Ketchum, as director of new business
development for Ketchum West, which includes Los Angeles
and S.F. Sandy Pfaff recently stepped down as SVP for bizdev
at Ketchum West for a post at Peppercom.
Varma, GM of comms. and PR for Microsofts platforms
services division, to Starbucks as senior VP of public affairs,
starting Sept. 8. Varma is part of the corporate realignment
that sends COO Martin Coles back to his role as president
of Starbucks International.
Fung, executive VP, consumer marketing, Weber Shandwick
China, to Burson-Marsteller, as managing director and market
leader for its Hong Kong office. She takes over for Ian
McCabe, who focuses on his other role as managing
director of Asia Pacific public affairs and government communications.
Jarrell to global director of insight and research,
Manning Selvage & Lee, New York. She joined in 2006
and had been senior VP.
Romero to A/S, PR and Hispanic marketing, Howard,
Merrell & Partners, Raleigh, N.C. She joined in 2006.
Sloan to VP, government, investor and public affairs,
Arch Coal, St. Louis. He joined the company in 1997.
Walker to VP, Landau PR, Cleveland. Shes a
12-year veteran of the firm.
Shadle and Janet
Cabot to co-presidents of Edelmans Central
Region, based in Chicago and also covering Dallas and Austin.
The duo succeeds Nancy Ruscheinski, who headed the region
for seven years and was recently named president and COO
for Edelmans U.S. operations. Shadle is 23-year Edelman
vet, while Cabot joined three years ago.
Edition, August 6, 2008, Page 7
MEMBER WANTS DIRECTORY
names of those entering the contest are being withheld for
the time being until it can be determined there will be
no retaliation in any form for those participating in this
for entries is Friday, Aug. 8. Prizes of $500 each will
be given to the best essays for or against resuming publication
of the directory. Send entries to [email protected].)
a longtime PRSA member, I am very unhappy with the decision
to eliminate the member Blue Book (aka One Source Directory),
the decision-making process surrounding it, and the lack
of communication regarding that decision.
Members really werent part of this decision. The handling
of this particular issue is not illustrative of the tenets
our association holds dear: two-way symmetrical communication,
transparency, building and maintaining good relationships.
I dont recall being asked about the member directory.
Members are surveyed on so many things repeatedly that it
is odd our attitudes werent measured on this. I recall
no dialogue about it. Also, the change was not well communicated.
I suspect it was officially announced somewhere, but I dont
recall hearing it.
This change seems to have been kept under the radar. When
I finally realized the Blue Book had been eliminated, I
expressed my dismay to two individuals on the national board
and got only bureaucratic responses essentially telling
me to take it up with someone else.
The Blue Book is a valuable benefit for members who pay
steep annual dues. When I realized the association eliminated
the directory, I considered dropping my membership. The
Blue Book is one of the single most important benefits to
me. I suspect it is an important benefit to others as well.
Vote Should Bring Back Directory
As long as a significant portion of the membership wants
a hard-copy directory, the association should provide it.
In this case, it shouldnt require a majority. If 25%
of the members want the Blue Book, it should be printed.
What is significant? What is the magic number? What should
the cutoff be at which time the association legitimately
could do away with a hard-copy directory? Is 10% enough?
Id suggest the magic number is whatever percentage
of the members that the association doesnt mind risking
losing. My own membership? The jury is still out. Ill
wait and see what happens with the Blue Book. The double
whammy of losing the Blue Book and seeing educator conference
rates skyrocket may be the straw that breaks this professors
back in terms of deciding whether or not to continue my
The Blue Book is valuable to PRSSA members. The association
pushes the benefit of networking with professionals to promote
PRSSA membership. Eliminating the Blue Book greatly weakens
Many students join PRSSA for the networking value of PRSA.
For example, if a student is going to a certain city after
graduation, a professor can easily connect them with PRSA
members in that area with the help of the Blue Book. Without
the Blue Book, making those connections becomes tedious,
thus the connections are virtually lost.
The Blue Book is invaluable to educators. I referred to
it all the time in locating experts to speak to classes
or in advising PRSSA students about PR leaders in various
cities they were headed. It is so valuable to me that I
still find myself using the last hard-copy directory (2005),
which is outrageous. The online directory will suffice only
in some instances. I am sure professionals in each sector
can attest to the importance of the Blue Book to what they
Invaluable to Educators, Students
It is valuable to chapter, district and section leadership.
The Blue Book is valuable to help chapters, districts and
sections communicate to members across chapters with various
specific niches about professional development programs
and events of interest to them. In my presidency of two
chapters, it has been essential to me.
The Blue Book aids communication and networking. Eliminating
the print directory limits member networking and ability
to communicate with one another in our own associationan
association of professionals in the relationship and communication
Not all members want to use online resources. In this in-between
era of transition from print to digital, public relations
professionals, more than most, know that this segment must
be remembered and their desires respected.
Without the Blue Book, members are out of sight and out
of mind. Without the Blue Book (without having the full
membership list in front of me), I interact less with others
in the association. Im much less likely to search
the online database, Im unlikely to make all of the
various printouts I would need, and then I essentially dont
have access to the members within my association. It doesnt
make sense to eliminate something so important to member
communication and networking.
An autocratic system is out of place in an association of
public relations professionals. Its ludicrous to eliminate
modes of communication and relationship building in an association
of professional communicators who build relationships for
a living. Eliminating the Blue Book without a legitimate
rationale and while a sizable number of members want it
and offering instead a segmented online directory that places
limitations on use
dictates what members may and may
not do regarding communication within their own association.
Im not comfortable with that type of organizational
mentality. This association exists for the members. Let
the members decide.
GUIDES SOLAR CO. AMID ROUGH IPO
& Knowlton is working with solar-cell manufacturing
equipment maker GT Solar International, which disappointed
Wall Street with a $500M IPO last week that quickly fell
Wall Street Journal quoted a Cantor Fitzgerald analyst
who called the 12 percent drop on GT's first day of trading
"totally shocking" and said the decline shows
how precarious the marketplace is.
N.H.-based GT took another blow to its stock price when
one of its clients said it would buy equipment from a China-based
rival. GT issued a statement from its chief financial officer,
who said he didn't believe that defection would affect GT's
targets or projections.
GT's shares were priced at $16.50 for the IPO on July 25,
the stock is trading under $12.
Bruce Harrison, a veteran corporate communicator who is
EnviroComm International, received the Practitioner Best
Paper Award at the international Conference on Communication
2008 held in England in June. Harrison earned the award
for his paper, Corporate Greening 2.0: Five Factors
at Play as Executives Zero in on Climate Change.
paper recommended corporate executives consider green PR
as part of strategic planning.
Edition, August 6, 2008,
our request, PR Society members are presenting arguments
for the return of the printed members directory and
theyre good ones (page 1).
of all, members were never even consulted about this decision.
When it was made, it was poorly communicated. When members
learned of it one way or another and asked national directors
about it, they were rebuffed. Single most important
benefit of membership is the phrase we heard in 2005
and continue hear in reference to the 1,000-page volume
(which had 200 other pages of valuable materials including
leader and staff contacts).
you suspecting that these leaders and staff
dont want to be contacted? You could be right.
years we have asked why the 300 Assembly members cant
be reached with a single e-mail. The answer has always been
that the delegates dont want to be bothered with a
slew of e-mails.
official Assembly list is not available until shortly before
the meeting itself. Its not on the PRS website.
critic has put forth a very good suggestion. Let the members
vote on this
and if 25% want the directory back, it should be published
critic is being very generous. Only 4% of the membership
goes to the annual conference, according to 2005 president
Judith Phair, and this money-losing meeting goes on year
after year. Staff likes it.
have never been allowed to vote on anything although it
would be easy with current technology.
can only be heard through the Assembly, which is wired to
the gills starting with the 45 votes of the national board,
districts and sections. Leadership should not be voting
on their own proposals. Chapter leaders are wired by the
national titles and other goodies h.q. can dish out including
appointments to the 30+ national committees, Silver Anvil
judging panel, etc., which help pad resumes. Budgets can
be readily approved of complacent chapters, sections and
districts and there is always the $500 stipend to help defray
the weekend in New York in June for the Leadership
Assembly delegates sit quietly while leaders occupy the
mike about 95% of the time. Official Assembly transcripts
(which used to be available on a $1 disk) are no longer
provided but not a peep emerges from any delegate or leader.
With the transcript, it would be easy to measure mike time.
victims of the suspension of the directory
(it will be brought back if leaders listen to members) are
was a great resource for students, say professors who help
them with networking. What was an easy task is now tedious
with online. I interact less with others, says
a professor. Thats what leaders/staff want. They dont
like members talking to each other, comparing notes. They
autocratic rule is out of place in an
association of PR professionals, says a professor.
We agree. Online has too many limitations in
use. PRS, which blew $3 million on APR from 1987-2001, could
easily afford both online and printed. Lots of $$ could
be saved by PDFing Tactics and Strategist.
Much of Tactics is already on line.
are high on information and the incredible information
available in sports these days is one reason for their popularity.
fans not only get batting averages but averages against
individual pitchers, averages at different counts (2-1,
2-2, 0-2, etc.), averages in the past 10 games, etc. Close
plays in baseball may be shown from a half dozen angles
resulting in calls for the challenges that have
been available in football for years.
have a grasp of their favorite sports that they never had
before and this is making sports immensely popular and profitable.
were guests at a corporate box last week at Yankee Stadium
and most of the talk was not of the game but of the fact
that our host company and the nearby companies were being
priced out of the new Stadium.
single seat in the box (about 20 rows from the field) will
cost $2,400 per game in the new digs, or $192,000 for the
80 home games. This is too much for any but the bluest of
the blue-chips. Sports tickets have become the No. 1 sales
aids of big business. Sidelights: beer was $9.50 and water,
$5.25; the Yanks, with a $200M payroll, trail the Rays,
with a $20M payroll (money cant buy everything).
PR Society, which is so frightful of information release
and so stingy
about it, has missed the information boat. If it released
all its financial information and showed how it looked from
several angles (including deferred dues), it might get more
involvement from members and non-members. Its audit belongs
on the PRS website. Star players show up for interviews
right after the game and managers are even interviewed during
the game. Owners know that snubbing fans is a turn-off.
They are not going to kill the goose that laid the golden
egg. PRS leaders including staff have been on the run from
members and the press for years. Current CEO Jeff Julin
has not addressed a single chapter that we know of. He cut
off direct questioning of him at leader teleconferences
as one of his first acts. COO Bill Murray has appeared before
two chapters that we know of. PRS membership is stagnant
at 22,000. It was 19,600 ten years ago. The 22K probably
includes a few thousand students who can join up to five
months before graduation.
staff cuts are especially impacting black journalists,
says Barbara Ciara, president, National Assn. of Black Journalists.
We are fighting for our very survival, our livelihoods,
she told the Womens Media Center. More than 2,000
newspaper jobs were lost last year including 300 journalists
of color, she said.