The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, August 13, 2008, Page 1
WINS STEM-CELL PR PACT
has defeated five firms for a six-figure PR pact with Californias
state-funded institution for funding stem-cell research.
California Institute for Regenerative Medicine was created
by a statewide ballot initiative in November 2004 and set
up the following year with $3 billion in funding for stem-cell
Weber Shandwick, Feinstein Kean, GCI Group and Wundermarx
competed for the contract after an RFP was issued.
Barcklay, a senior VP in F-Hs San Francisco office,
heads the account, which is worth $115K.
Gibbons, chief communications officer for CIRM, told ODwyers
that the contract covers media monitoring, leadership media
training, opinion leader research in the biotech and business
communities and high-level targeted media placement around
the organizations leadership position in the field
of stem-cell research funding.
$300K RFP issued late last year was tabled in favor of the
KELLY KICKED UPSTAIRS
Declan Kelly, CEO of FD
U.S., for the past six years, is now chief integration officer
at parent company, FTI Consulting, the Baltimore-based consulting
His job is to handle global integration and acquisitions
of FTI plus manage its worldwide branding and communications
Kelly will remain chairman
of U.S. operations of the former Financial Dynamics. Ed
Reilly, who was COO at FD U.S., assumes CEO duties. Mark
McCall, GM of FD/New York, is now president of FD Americas.
FTIC trades on the New
York Stock Exchange at $71.63, near its $74.01 52-week high.
They traded at a $44.90 low-point during the past year.
L.A. DOESNT LOVE H&K
The Los Angeles Board
of Harbor Commissioners has pulled a $600K three-year contract
from Hill & Knowlton.
A $750K three-year pact
with Rogers Group is expected to be reduced to $350K for
L.A. Mayor Antonio Villaraigosa
had opposed hiring two firms to handle outreach for the
Ports $1.6B environmental initiative. He ultimately
wants to rely on in-house staffers.
RGs work is limited
to educational efforts related to the Clean Trucks Program,
which requires vehicles to meet `07 federal emissions standards.
LINCOLN FIGHTS IEDs IN AFGHANISTAN
The Lincoln Group is handling
the Armys Joint Improvised Explosive Device Defeat
Organization campaign in Afghanistan designed to separate
the bomb makers and users from the support of the
LG, which has done extensive
work for the Pentagon in Iraq, is to encourage Afghans to
take responsibility for their communities and report
suspicious activities. The firm is charged with developing
a broad-based information campaign about IEDs using billboards,
radio messages, hour-long TV programming, video compact
discs, posters, flyers and newspaper ads.
Sixteen firms bid on the
Army contract. LG successfully fended off a protest to its
award by Afghanistan-based CentenaGroup.
The General Accountability
Office upheld the award to LG despite CGs exceptional
grade in the technical capability category.
The GAO ruled the Army was correct in deciding that CGs
superior rating did not outweigh LGs $3.5M price
LG bid $14.3M for the
contract, while CG put a $17.8M price tag on the work. The
contract is for six-months with a six-month option period.
PATTERSON JOINS KETCHUM
John Patterson has moved
to Ketchum for a senior VP slot and the opportunity to work
on the FedEx business, a major client of the Omnicom unit.
He is a veteran of Capgemini,
the Paris-based consulting and outsourcing outfit. As director
of North America communications, Patterson worked on its
$100M name change and branding campaign and the $3.5B IT
and business process deal with TXU. He helped Capgemini
create an internal/external PR program for its India operations.
Earlier, Patterson served
as assistant director of PR at Ernst & Young (acquired
by Capgemini in `00), and senior associate at Burson-Marsteller,
where he handled KeyBank, U.S. Army Reserve, Gatorade, Major
League Baseball, Andersen Consulting and Just Say
MCCORMICK DEFEATS FISKE IN
Gary McCormick of Scripps
Networks has been nominated chair-elect of the PR Society
over Rosanna Fiske, a Florida International University professor.
by the Society's Nominating Committee is a return to PRS
office after he resigned from the PRS board in 2006 because
of job obligations. He is now director of partnership development
for Scripps HGTV network and has the support staff
(Continued on page 7)
Edition, August 13, 2008, Page 2
WORKS ANTHRAX CASE
Media, a boutique New York firm that specializes in legal
PR, is working with Venable, the high-profile law firm,
in the wake of the suicide death of its former Army scientist
client who killed himself last month after being targeted
in the governments anthrax investigation.
is headed by Allan Ripp, a former staff writer for Time
and People. He put out a strong statement on Aug.
1 attributed to two Venable attorneys saying relentless
pressure of accusation and innuendo led to the death
of their client, Dr. Bruce Ivins. The lawyers say their
client was innocent and claim they wouldve proved
that at trial.
Department of Justice and FBI came under fire for the six-year
investigation of the anthrax case. The DoJ paid another
suspect, Steven Hatfill, $5M in a legal settlement after
he was said to be a person of interest in the
committed suicide after the government told him he would
be charged with murder.
DoJs public affairs unit said on Aug. 1 that significant
developments in the anthrax investigation have been
made by the Department, FBI and U.S. Postal Inspection Service.
The government calls the investigation Amerithrax
and says it is one of the most complex and comprehensive
ever conducted by law enforcement.
people died and 17 others were injured in the 2001 anthrax
VENTURES LOOKS FOR PR FIRM
Ventures, the online marketing company that ranks No. 4
on the Inc. 500 list of fastest-growing private companies,
is looking for a PR firm.
Charlotte-based company runs customer acquisition programs
for Sirius Satellite Radio, ADT home security systems and
according to its RFP, generates more than one million
marketing impressions and talks to nearly 15,000 people
each day. It prides itself on a unique entrepreneurial
culture and a casual atmosphere with a fast-paced
numbers-driven mindset. RV employs 450 people at its
headquarters plus in Dallas, Miami, Guatemala City and San
Reiffsteck (704/971-4369 and [email protected])
is handling the search. Responses to the RFP are due Aug.
29. Finalists will present from Sept. 15-19.
MCCORMICK TO PN
McCormick joins Porter Novelli as executive VP, U.S. digital
communications this month to oversee its interactive strategies.
He will work closely with PNs strategic planning and
is exiting Ruder Finn as senior VP-client services. A highlight
there was the creation of the debut website for the Dept.
of Homeland Security that warned people of the risk of terror
via a candy-colored system. He also handled web duties for
the Council of Foreign Relations.
represented other high-profile clients such as Johnson &
Johnson, Novartis Pharmaceuticals, Girl Scouts and Perdue
SPEAKS FOR IRANIAN AMERICANS
Strategic Communications is handling the Public Affairs
Alliance of Iranian Americans, a group dedicated to community
building, image building and influence building on
behalf of this countrys one million people of Iranian
launched in April, to tackle issues such as civil liberties,
immigration and negative stereotyping, according to Babak
Hoghooghi, executive director and former attorney at Skadden,
Arps, Slate, Meagher & Flom. Rudi Bakhtiar, former CNN
anchor and Fox News correspondent, handles PR duties.
focuses on domestic issues. It is not a platform for promoting
foreign policy or influencing Irans internal affairs.
It will address foreign policy toward Iran if and
to the extent such policies adversely impact the Iranian
American community, according to its website.
Fred Jones reps PAAIA. He was deputy director of the State
Dept.s Office of Strategic Communications before joining
also served in the White House National Security Council
as deputy press secretary for foreign affairs and senor
director of the Office of Communications, Press and Speechwriting.
ENERGY SEES NEED FOR PR
Whitsitt, who headed his own public affairs shop in D.C.
since 1997, has joined the largest U.S.-based independent
energy company in a new role overseeing PR, government relations
takes the title of senior VP, public affairs, for Oklahoma-based
Devon Energy Corp. At no time in our history has it
been more important for Devon to clearly communicate our
messages to the public and to our representatives in government,
said John Richels, president of Devon, which had previously
been a client of Whitsitts.
was previously VP of worldwide marketing and PA for Oryx
Energy Co. and directed govt affairs for a global
law firm after a career as a Senate and House aide.
is currently president of the American Exploration &
Production Council, the trade group for independent oil
and gas producers. A search has begun to replace him.
posted oil and natural gas sales of $4 billion in the second
quarter of 2008. Production hit the equivalent of 58.5M
barrels of oil. It has operations in Texas, Louisiana, Oklahoma
and Canada after selling its operations in Africa earlier
this year. China and Brazil are its key international markets.
SHOPS AT SHOP.COM
Crenshaw has added Shop.com,
the online comparison shopping site, to its client roster.
site boasts of universal shopping cart technology.
That capability allows users to buy goods from Shop.com
merchant partners such as Lucky Brand Jeans,
Harry and David, Hammacher Schlemmer, and Brookstone with
a single password-protected account.
four-year-old company is headed by Ken Goldstein, who was
executive VP in charge of Walt Disney Co.s online
Edition, August 13, 2008, Page 3
TO RAISE WSJ.COM FEE
Murdoch said he plans to increase the subscription price
He disclosed that nugget in the release of News Corp.s
fourth-quarter earnings, which rose 27 percent.
reports before and after his acquisition of Wall Street
Journal parent Dow Jones indicated the Aussie was considering
a free site.
noted the Journals more than one million online subscribers
pay a healthy price but said that would increase,
although he didnt say when or by how much. The addition
of DJ added $24M in operating income to News Corp. for the
programming income was up 16 percent despite losses from
the launch of Fox Business Network and the Big Ten Network.
That growth was boosted by Fox News Channel, regional sports
networks and Fox International channels.
income for Q4 was $1.1 billion and $5.4B for the year, up
$2B over 2007. The 27% rise in the fourth quarter was helped
by the sale of Fox Sports Area interest and Gemstar-TV Guide
said the company clearly faces more challenging
conditions in fiscal 09, but said its positioned
to deliver continued, if somewhat less robust growth.
Those challenges include higher energy costs, the U.S. real
estate crisis and the battered financial industry.
columnist Robert Novak said on Aug. 4 that he will retire
immediately following the diagnosis that he is suffering
from a brain tumor. Novak said his prognosis is dire
and that he will undergo radiation and chemotherapy treatment.
syndicated political column, started in 1963 with Rowland
Evans, moved from the New York Herald Tribune to
the Chicago Sun-Times in 1966.
77, initially said last week that he would suspend his work
for an indefinite but, God willing, not too lengthy
TAKES AP/D.C. POST
Fournier, acting bureau chief of the Associated Press
Washington, D.C., bureau is now chief. He succeeded Sandy
45, began his journalism career in `85 at the Sentinel-Record
(Hot Springs, Ark.) and Arkansas Democrat before
joining the AP in Little Rock in `89, where he covered then-Governor
moved to D.C. with Clinton, and worked at the AP until `06,
when he left for the editor-in-chief slot at Hotsoup.com,
a social networking site.
returned to the AP in `07.
CHRONICLE SLICES MORE
San Francisco Chronicle wants to receive buyout offers
from another 125 staffers by the end of the year. The paper
already sliced 100 staffers from the payroll earlier this
Frank Vega says he hopes to meet the target so we
can avoid any type of layoffs going forward.
Chronicle is a property of Hearst Corp.
TAKES ED POST AT THE WEEK
Wilkinson, blog editor at Huffington Post, is now executive
editor at The Week, which is published by Felix Dennis.
He serves as deputy to William Falk, editor-in-chief.
Week, which provides commentaries on world news, has doubled
its circulation to the 500K range since `04.
sold Maxim and Blender to concentrate on The
Week and its website.
is spending $125M to acquire DailyCandy, an e-mail publisher
of newsletters and sites geared to young women.
provides shopping and culture news to 2.5M subscribers in
the U.S. and U.K. It will be integrated into the cable TV
giants interactive services group. Comcast purchased
the Fandango movie site last year.
Pittman, former COO of AOL, is a major investor in DC.
HITS THE ROAD
Institute for Interactive Journalism has moved from University
of Maryland (College Park) to American University in Washington,
D.C. It is expanding its reach following a $2.4M grant from
the John S. and James L. Knight Foundation.
Schaffer, J-Labs executive director, says his mission
is to transform journalism for today and reinvent
it for tomorrow.
is former business editor at the Philadelphia Inquirer.
CUTS DEAL WITH GOOGLE
Groupe is purchasing Googles Performics Search Marketing
unit, a top search marketing company.
has nearly 200 staffers in New York, Chicago, San Francisco,
London, Hamburg, Sydney, Singapore and Beijing.
CEO Maurice Levy says the deal brings critical mass
to his firms search capabilities and it enhances its
affiliate marketing and overall performance marketing
has 130 clients representing more than 200 brands.
headed communications for BBC News, has moved to Hill &
Knowlton. He will work in the issues and crises practice.
Roberts worked as a publicist for Radio 5 Live before he
joined the Beeb. He promoted programs like Today
theater critic for New York Magazine, has joined
Newsweek as a senior writer, covering arts, culture
and entertainment. The magazine said McCarter will also
occasionally cover broader cultural, social and political
topics for the print and online editions. He previously
wrote for the New York Sun as one of its original
critics when it launched in 2002.
news continued on next page)
Edition, August 13, 2008, Page 4
LEE DRAWS MEDIA TO VODKA FETE
was a cause for celebration on July 31 when New York advertising
and marketing pros threw a party for Polish vodka maker
Sobieski. The event commemorated the companys record-breaking
one-year anniversary in the U.S. market.
roof-top event, set at Penthouse 15 above the
trendy Zipper Factory in Midtown, drew more than 400 PR,
media and industry pros who were treated to a vodka tasting
lesson from master mixologist Junior Merino
and an appearance by Polish supermodel Joanna Krupa. Downstairs,
guests sampled an array of Sobieski-spiked drinks and Polish
dishes. A dance party was later hosted by DJs Roxy Cottontail
and Stretch Armstrong.
Spread the Truth, the event was an extension
of Sobieskis Truth in Vodka integrated
marketing campaign launched last year by food and beverage
PR pros Hanna Lee Communications. The campaign focuses on
a back-to-basics approach, stressing affordability
and quality while mocking the vodka industrys penchant
for fancy packaging and inflated prices (a 750 ml bottle
of Sobieski retails for only $10.99). According to company
officials, the U.S. launch gathered record-breaking sales
for the company, selling more than 200,000 cases in less
that one year, and transforming the brand into one of the
bestselling and fastest growing vodkas in the world.
team and I are proud that we were able to successfully launch
Sobieski Vodka and help them break all sales records for
reaching their 200,000-case milestone faster than any new
spirit, said Hanna Lee Communications president Hanna
earned a Gold Medal and Best Buy Award after it was ranked
best premium vodka by the Beverage Testing Institute in
a blind tasting of more than 100 vodkas.
Spread the Truth event was developed by Horizon
Media. The product is imported and marketed by Imperial
Brands, Inc., a U.S. subsidiary of Belvédère
HONORS LOCY, IFAC
Society of Professional Journalists has honored Toni Locy
and the Illinois First Amendment Center with a First Amendment
was a USA Today reporter who failed to reveal her
anonymous sources in the 2001 anthrax mailings that killed
five people and sickened 17.
Hatfill, a person of interest in the case, sued the Justice
Dept. and 13 subpoenas were filed to find out who leaked
faces fines of almost $50K, money that she is required to
pay with no help from outside sources. She is waiting a
ruling from her May 9 appeal.
is currently the Reynolds Professor of Legal Reporting at
Washington & Lee University.
IFAC is cited for its extensive work in promoting freedom
of the press, efforts that include an annual poster campaign
SPG will honor Locy and IFA on Sept. during its conference
OVERSEES LONELY PLANET
Grunert, deputy editor of Top Gear, will assume the
editor slot at the monthly Lonely Planet when it
is launched by the BBC later this year.
will publish the adventure travel, under a license from
LP, publisher of tour guides.
British broadcaster purchased a 75 percent stake in LP in
LP magazine will compete against Conde Nast Traveller.
URGE PRESSURE ON EATERIES
Mens Health editors who have penned a book
grading the health value of food at chain restaurants are
urging the public to pressure six major chains to publish
the nutritional value of their dishes.
Zinczenko, senior VP and editor-in-chief of MH, and Matt
Goulding, food and nutrition editor, have penned Eat
This, Not That! after a year-long study of nutrition
at popular chain restaurants.
restaurant report card gives high marks to Chick-fil-A,
which the authors dubbed the countrys Healthiest
Chain Restaurant for kids and adults. Six eateries
Applebees, IHOP, Olive Garden, Outback, Red
Lobster and T.G.I. Fridays earned F
grades for being among the last national chains that dont
provide nutritional information on their dishes.
after years of communication with their representatives,
we still hear the same old excuses: its too pricey,
its too time-consuming, its impossible to do
accurately because their food is so fresh, the authors
said in a statement from their publisher, Rodale, which
also publishes Mens Health.
response is simple: If every other chain restaurant in the
country can do it, then why can't they?
noted that at Outback, a simple order of salmon
will wipe out 75 percent of a persons daily caloric
allotment, while IHOPs healthiest entrée-size
salad carries a whopping 1,050 calories.
authors are urging readers to pressure the companies into
providing nutritional information on all of their products.
This, Not That! is due out this month.
FOX ALIGN DOWN SOUTH
Corp. properties Fox International Channels and the Wall
Street Journal Digital Network have aligned to sell WSJ.coms
Spanish and Portuguese-language portal focused on Latin
America called Wall Street Journal Americas.
site has migrated to wsjamericas.com
and will be promoted by Fox TV and online in Latin America.
FIC has sales offices in 33 markets like Miami, Mexico,
Venezuela and Madrid.
Coates has joined
The Atlantic as a blogger and contributing editor.
He recently penned a piece for the magazine about the audacity
of Bill Cosbys black conservatism.
blogs at ta-nehisicoates.theatlantic.com.
was previously a staff editor at Time and the Village
Edition, August 13,
2008, Page 5
OF PR FIRMS
CONNECTS WITH I2TELECOM
Klores Communications has picked up PR duties for i2Telecom
International, an Atlanta-based VoIP company focused on
the wireless market.
Miranda, managing director at DKC, told ODwyers
his firm was referred to i2Telecom and was among a handful
of firms in consideration.
PR of Massachusetts had been handling the account.
Kuwaiti businessman, Raed Rajab, in July entered into a
joint agreement with the company and put up $9M for operating
and marketing expenses over the next year as it eyes international
expansion and launches MyGlobalTalk. That VoIP service allows
mobile phone users to make long-distance calls for a fraction
of the normal cost on a pay-per-call basis, the company
and senior VP Rachel Carr oversee the account at DKC. Carr
called the companys service a true breakthrough
in the mobile space.
EYES WIRELESS CONFAB
Communications is seeking clients that want to take part
in the Mobile World Conference, a global wireless trade
show slated for Barcelona in February 2009.
has set up a tailored service for companies looking to attend
the confab, especially smaller companies and first-time
attendees that can get swallowed up at such an event.
staff with wireless experience from the firms Stockholm
and London offices are under the direction of the firms
European wireless director Ed Barket and telecoms team A/M
noted more than 3,000 media and thousands of delegates attend
has set up a portal at schwartz-pr.com/mwc.
advising WCI Communities, the homebuilding giant controlled
by Carl Icahn which filed for Chapter 11 protection on Aug.
4. Icahn, who is chairman of the Bonita Springs, Fla., developer
and its largest shareholder, said via Sitrick that WCI attempted
to avoid bankruptcy but a failure to line up financing meant
the companys entire $1.8 billion debt could be headed
for default. ...Brand
New York, is opening a Los Angeles office under the direction
of relocating VP Vijay Lalwani. LOreal Paris, Dove
Chocolate and 3 Musketeers are clients. Contact: 329 N.
Wetherly Drive, # 208, Beverly Hills, CA 90211. ...New York-based
IR and financial communications firm Christensen
has been working with China Mass Media International Advertising
Corp., which debuted with a $49M IPO on Aug. 4 after postponing
and cutting its target number of shares to be sold by more
than 30 percent. The company provides TV advertising services.
Johnstown, Colo., has been elected as the 20th firm to join
the Transworld Advertising Agency Network of marketing comms.
firms. The network is 72 years old and counts members on
Metz & Company, New York/Holcim US, cement and
mineral component supplier, for corporate comms. and media
relations. The client tapped Ricochet Partners, Portland,
Ore., for B2B advertising.
SMR, New York/Theorem, services for digital marketers,
as AOR for media relations.
& Company, New York/StockCross Financial Services,
brokerage, for PR and strategic comms.
Arlington, Va./Rosetta Stone, language software, for PR
in the U.S. and U.K. GHs London office is co- heading
Brod PR, New York/Selective Beauty, 16-brand portfolio
including Jimmy Choo, Zac Posen and Van Cleef & Arpels,
for PR, and By Terry Cosmetics, for PR.
PR, New York/Oak Room, eatery at the Plaza Hotel,
for media relations for opening and special events.
PR, New York/SogoTrade, discount brokerage; Digital
Gadgets, marketer of Sylvania brand tech products; BuzGate.org,
small business referral service, and Impact, public safety
technology, for PR.
Group, East Rutherford, N.J./Keep a Child Alive,
for PR support for the HIV/AIDS non-profit.
Communications, Andover, Mass./uLocate Communications;
Isabella Products; Mavent, regulatory compliance services
for mortgage industry; Good Data; Scour.com;
MedAptus, and HealthHonors, artificial intelligence for
healthcare industry, for PR.
Communications Group, Silver Spring, Md./
Avectra, on-demand membership management software, as AOR
Zimmerman Agency, Tallahassee, Fla./Florida Prepaid
College Board, state-sponsored prepaid college plan, for
advertising and PR replacing Kelley Swofford Roy, Miami,
and Clarke/Eric Mower and Associates, Sarasota.
Mitsakos PR, Miami/Spledia, luxury hotel booking
website, for PR.
PR, Troy, Mich./Habitat for Humanity, Detroit, for
pro bono media relations.
Direct, Brookfield, Wisc./Super Products; the Florentine
Opera Company, and Omaha Steaks. The firm has added business
to existing accounts Gardner Bender; Rosalie Manor, and
National Business Furniture.
Bateman Group, San Francisco/Passenger, on-demand
customer collaboration technology for business, as AOR for
PR following a competitive pitch. MDs Tyler Perry and Bill
Bourdon, co-lead the account from New York and San Francisco,
Marketing Communications and Allimer Marketing, Los
Angeles/Santosha Development Group, luxury real estate and
hotel developer, for a new property in Central America.
Edition, August 13, 2008, Page 6
SEC GUIDANCE COULD AFFECT
The Securities and Exchange
Commission, noting the transition of company websites from
a static to a dynamic medium, embraced
new forums like blogs as promising methods of communicating
information with investors in an interpretive release
issued Aug. 7. The federal entity also raised the potential
for a scaled-back role for PR wire services in the dissemination
of all sizes now have the capacity to present information
on their websites to all investors on a broadly accessible
basis, and because investors correspondingly have the capability
to easily find and retrieve information about companies
by searching the World Wide Web, we now analyze the concept
of dissemination through a changed lens,
the SEC reports says.
The new release goes further
than previous rules under Regulation FD to now say that
some companies in certain circumstances can
meet requirements by solely posting on their own websites.
To meet that threshold, a companys site must be a
recognized channel of distribution and the information
must be posted and accessible.
The SECs strong
embrace of the Internet drew a rebuke from Business Wire,
which said in a statement that Internet-only disclosure
falls short of the egalitarian spirit of Reg FD. The
shortcomings of RSS feeds and corporate blogs as standalone
disclosure options have been widely documented, and are
clearly not a substitute for the broad-based simultaneous,
and real-time disclosure that is at the heart of Reg FD,
said Cathy Baron Tamraz, president and CEO of Business Wire.
Dominic Jones, a communications
consultant and principal of IR Web Report, told ODwyers
that the new guidance gives companies greater flexibility
to meet the requirements of the SEC rules, whereas before
they had limited options and often were compelled to buy
services from PR wire services.
He also said a traditional
5,000-word release can be shortened to a paragraph and a
link to the full text on the company's website. That will
save companies and their shareholder a lot of money in the
long term since wire services typically charge by the word,
releases can currently be sent out via PR Newswire, but
Business Wire has thus far refused to distribute them. BW
contends that the current model of disclosure provides free
and unrestricted access to the entire investment community
simultaneously and should remain the backbone
of public disclosure.
'Sky is Not
Marketwire told O'Dwyer's
that "the sky is not falling" for newswires. This
interpretive release is not sending shockwaves through our
company, and we are monitoring the situation as we want
to be as helpful to our public company clients as possible
with how best to leverage whatever new opportunities a final
ruling from the SEC may provide, said Thom Brodeur,
senior VP of global strategy and development for Marketwire.
Brodeur said Marketwire
views the report as recommending to the SEC that it allow
public companies to use their corporate web sites as a
means of meeting disclosure, not the only means. More at
Lietz, VP of PR at Rodale, to Thumbplay, a mobile
entertainment provider based in New York, as VP of corporate
communications. She previously headed corporate comms. at
BMG Entertainment Intl and EMI Records North America.
Paley, group VP of PR and public affairs at Kenneth
Cole Productions, to The Talbots, New York, as VP of PR
for the Talbots brand. She was at Kenneth Cole for seven
years and earlier served as managing director of publicity
and advertising for Nicole Miller.
Elfenbein, A/S for Cohn & Wolfe, to Resolute
Communications, New York, as managing supervisor. She earlier
was an A/E at Edelman. Monica
McAteer, previously with Centocor, has also joined
the firm focusing on web and digital healthcare work.
Stark, A/S at Hunter PR, to Rubenstein PR, New York,
as an associate VP. She handles The Park Avenue Diet
and the Cygalle Healing Spa. Samantha
Kain, director of the lifestyle division at Paul
Wimot Communications, to RPR as a VP. She handles client
Pinto, head of Edelmans Chicago multicultural
division, to Q ad | pr, Las Vegas, as senior PR supervisor.
She previously handled Procter & Gamble at DeVries PR
in New York.
Whitman, VP of the Medical Imaging and Technology
Alliance, to Varian Medical Systems, Palo Alto, Calif.,
in the new post of VP, government affairs, based in Washington,
D.C. Varian focuses on cancer treatment devices and software.
Kello, former chief spokesman for ex-Rep. Mark Foley
(R-Fla.) and speechwriter for Sen. George Allen (R-Va.),
to Adfero Group, Washington, D.C., as an A/S.
Francis, director of internal communication for Internet
consulting firm marchFIRST, to McNeill Communications Group,
High Point, N.C., as VP of strategic communications. She
was a VP with Ketchum in Chicago and earlier served as VP
of corporate comms. for James A. Fyock & Associates.
Nason, former VP of Enterprise Florida and tourism
staffer for the state, to Ron Sachs Communications, Tallahassee,
as VP based in Orlando. She served in the Office of Tourism,
Trade and Economic Development under Govs. Charlie Crist
and Jeb Bush.
Stewart, VP of marketing sales at The Athena Group,
to OrthoSynetics, Metairie, La., as corporate comms. manager.
Burdin, who ran Marketing Works Unlimited, to GreenMark
PR, Chicago, as a senior associate.
Allsman to PR director, Brownstein Group, Philadelphia.
She had been interim director since October. Laura
DiLello was upped to associate PR director and Kelly
Lange to senior A/E.
Donaldson to PR director, Elias/Savion PR, Pittsburgh.
He joined in 2006. Heather
Pharo, a former reporter for the Press of Atlantic
City, joins the firm as a PR specialist.
Edition, August 13, 2008, Page 7
to allow him to serve PRS, he said.
am honored to be given this opportunity to lead [PR Society]
on behalf of the 22,000 members who are committed to advancing
the profession of public relations, he said in a statement.
answered several questions from this website about issues
facing PRS ahead of the nominating process, while his opponent,
Fiske, did not.
Eppes, a senior partner at Eric Mower and Associates in
Charlotte, N.C., was nominated as treasurer over Mary Barber,
an Alaska PR pro.
Kirchoffner of Bloomfield, Colo., beat Marisa Valbona (La
Jolla, Calif.) for the Western district chair nomination.
Kirchoffner is a former PA head for the U.S Army and told
ODwyers that he never ducked a press call in
his life. He is against the APR requirement for holding
national office at PRS.
who runs her own Davie, Fla.-based firm, beat Vincent Hazleton,
a Radford University professor, for secretary.
manager of PR, National Education Assn., Washington, D.C.,
edged Jeffrey Douglas of the Virginia-Maryland Regional
College of Veterinary Medicine, and Michelle Leff Mermelstein
of Sprint Nextel Corp., as Mid-Atlantic director.
of corporate comms. for Travelers in St. Paul, Minn., beat
three candidates for the Midwest director slot Jacqueline
Clark, Ash Grove Cement Co.; Barbara Hernandez, Heibling,
and Rose McKinney of Risdall McKinney PR.
director of marketing and corporate comms., Catholic Medical
Center in Brentwood, N.H., edged Deborah Silverman, a Buffalo
State College professor for the Northeast director nomination.
PRS said Silverman was nominated as at-large director, although
she was not listed as a candidate.
of internal comms. for the Mayo Clinic in Jacksonville,
Fla., beat Cynthia Sharpe of Sharpe PR in Thonotosassa,
Fla., for the Sunshine District director slot.
handles university relations at the Univ. of North Texas,
and Susan Van
CEO of Antarra Communications in Garden Grove, Calif., took
two open slots to be at-large Assembly delegates.
slots included Catherine Huggins, AVP, corporate comms.,
Western & Southern Financial Group, Cincinnati, for
East Central director, and Lynn Appelbaum, assoc. professor,
City College of New York and last-minute candidate, took
the Tri-State district slot.
SAYS PRS BYLAW REFORM ON HOLD
Julin, CEO of the PR Society, has announced that the rewrite
of the entire bylaws of the Society, which was supposed
to be voted on by the Assembly, Oct. 25, has been postponed
for another year.
[bylaws] task force uncovered a number of trends in association
governance that make them more flexible and responsive to
a rapidly changing environment, said Julin.
a result of these findings, along with what weve learned
from leaders and members, the task force recognized that
additional research and discussion are necessary before
drafting specific recommendations, he further said.
Assembly this year will be asked for feedback
and then PRS will be poised to craft new bylaws for
review and approval by the 2009 Assembly, he said.
email letter also said: We proposed a new and exciting
initiative, Making the Case for Public Relations
at our July board meeting. This initiative will be a multi-year
effort to compile the statistics, rationale and arguments
as to why public relations is critical to meeting any organization's
goals and then we will connect this information with
various audiences, leaders and influencers across the country.
are at the very earliest phase of this work but it has the
potential to be a central component of much of what we do
in the coming years. We will be discussing this in more
detail over the next few months and, in particular, at the
CANDIDATE HUGGINS GIVES VIEWS
Huggins, assistant VP of corporate communications, Western
& Southern Financial Group, Cincinnati, is enthusiastically
sharing her views on 13 issues that this website presented
to her and other PR Society candidates yesterday.
who is the nominee for director from the East Central district,
said she hopes her answers stimulate further discussion
among your readers and/or encourage others to share differing
this happens, she said, then we have taken a step
forward in the right direction. The vitality of the PR profession
is dependent upon the passion of its members.
Should directors sign an agreement at their first meeting
limiting their ability to discuss Society matters in public
or with the constituents in their districts? Should text
of this agreement be publicly available?
disclosures, confidentiality agreements or conflict of interest
statements is not unusual. I have signed these types of
documents in my role as a Board Trustee, as a corporate
officer, and when working on high-level projects. When doing
so, I carefully review and assess binding agreements before
placing my signature on them.
it relates to the second part of this question, I support
making information available to others as long as there
is not a legal, proprietary, or other extremely justifiable
reason for restricting access or distribution.
What are your thoughts about removing the APR requirement
for serving on the national board or Nominating Committee?
believe the APR designation should be a mark of excellence,
not an impediment to leadership. It is possible to strongly
encourage individuals to obtain the APR designation. Concurrently,
we must support individuals who are extraordinary leaders
and may not have the three valued letters of APR appearing
behind their names. It is a fine balance to achieve, but
one that is absolutely necessary in order for our profession
to flourish in the long-term.
Do you support having both a printed and online directory
for PRSA members?
is important to be both environmentally responsible and
fiscally conservative. I would support PRSA members having
the option of choosing an online membership directory or
ordering a printed version. If a printed membership directory
is offered as an option, I would advocate utilizing soy
ink on recyclable paper, etc. Also, any increased expenses
tied to having a printed option of the membership directory
should be carefully tracked by PRSA staff and assessed by
the Board of Directors. Entire Q&A is at odwyerpr.com.
Edition, August 13, 2008,
selection of Gary McCormick as nominee for chair-elect of
the PR Society (page one) can herald significant changes
in PRS governance but we wouldn't bet on it.
has to deal with 16 other directors, many of them holdovers
from previous regimes that kept a tight control on information,
and a staff of about 55 at h.q. that has only one PR person
on it (manager Joe DeRupo, who was not a member of PRS when
he joined last fall).
and staff are expert at speaking about change and then blocking
it. Latest example is Jeff Julin postponing the (unneeded)
re-write of the bylaws after talking about it for a year
Strategic Planning Committee in 1999 urged removing APR
as a condition for the national board but this has been
ignored for nine years. PRS ignores current problems like
the recession and PR; PR's status in organizations, marketing's
influence on PR, etc., to concentrate on housekeeping.
has worked hard to get candidates from major organizations-McCormick
of Scripps; Gail Liebl of Travelers; Steve Grant, National
Education Assn.; Kathy Barbour, Mayo Clinic; Catherine Huggins
of Western & Southern Financial Group, and Lynn Appelbaum
of these organizations have strict codes of ethics and none
of them would allow the hijinks that go on at PRS. Certainly
none would tolerate a press boycott.
Society, in numerous ways, has turned its back on its corporate
charter and the tax codes. It's supposed to be a resource
for its entire industry but practices gross favoritism to
members. A case in point is discontinuance of the printed
directory of members.
members can access the online directory. Pass codes cannot
be "lent" to others because of blocks in the system.
This ignores the fact that PRS attracted 22,000 members
using tax-free money. Therefore, that database should be
available to non-members as well as members.
losers in this coup (which members neither discussed nor
voted on), include non-members whose tax dollars keep PRS
afloat and for whom the printed directory was a major source
for networking and job-hunting.
hurt are ex-members who now have no permanent members' list;
professors and their students (8/6/NL); journalists and
researchers, and seniors who make little, if any, use of
PRS is supposed to charge non-members about the same
as members for services, cost of the 2008 conference is
$1,375 for non-members and $1,075 for members (+28%). Many
of its seminars are $150/members and $250/non-members, a
the 15 years or so when staff sold authors' works without
their permission, netting on that activity was nearly $60,000
a year, an information packet was $18 to members but $55,
or nearly three times as much, to non-members. Volunteer
leaders are to gain no "enurement" for their services
but at PRS the 20+ living ex-presidents go free to the annual
conference and get free dues ($225) for life. The formal
press boycott against this NL, as evidenced by the April
9 e-mail to leaders by the board of PRS (4/23 NL), would
surely be condemned by Travelers, National Education Assn.,
Mayo Clinic, CCNY, Univ. of Texas and Western & Southern
PRS board, which instituted a press boycott in 1999,
remains under charges of five violations of the PRS code.
Instead of airing these charges as required by the bylaws,
the board simply destroyed the old code and spent nearly
two years and $197,000 on a new code whose main difference
was that enforcement was removed. An unenforced code is
no code at all.
nominees have to move fast before their names and the names
of their employers are sullied. PRS is used to being governed
by solo practitioners who don't have employers to worry
have sent the professors' views on the directory, in which
they ask for a vote on the issue by the general membership,
to 40 chapter presidents but have yet to find one who will
put the views on the chapter website.
does not surprise us since we're aware of the tight control
national has of chapters. The well-researched governance
proposal of Central Michigan in 2006 did not win the backing
of a single one of the 110 other chapters. No other chapter
dared speak at the Assembly in favor of the proposal to
copy the governance of the ABA and AMA. National has many
sticks and carrots it uses to keep chapter leaders in line.
could easily afford both printed and online since it had
$12 million in revenues in 2007 and $4.9 million in cash
(12/31/07 audit). Cancelling the directory did not save
much. Printing costs fell to $153,734 in 2006 from $251,219
in 2005 and shipping/postage fell $56,660 to $1,109,936
publication salaries/fringes rose 16% to $809,929 in 2006
(a gain of $110,344). Staff not only got rid of the onerous
task of the directory (it used to come out as late as October
and in 2000 was skipped altogether), but got a big pay boost.
Total salaries soared 23% in 2006 to $5,284,548 or 46% of
revenues (they should be about 35% according to the ASAE).
some members fear retaliation if they argue for the directory,
we are extending the contest for essays for and against
the directory to Friday, Aug. 22, and will no longer require
that writers be identified. There are prizes of $500 each
for the best essays for and against.
for the new APR exam's first five years ended June 30 show
that 550 members of PRS became APR in this period or 110
yearly. For the past two calendar years, a total of 274
PRS APRs were created or an average of 137. Pass rate is
about 70%. PRS members account for 550 of the 669 new APRs.
The Universal Accreditation Board, headed by Michael Tullier
of Auburn, says that interest in APR is "consistent"
although there was a "slight dip" in 2Q of 2008
of those passing it (down 7% to 57 from 61).