The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, August 20, 2008, Page 1
IN IRAQ SEEKS PR HELP
U.S. military is conducting a review to hire four or more
PR firms to develop information and psychological operations
in Iraq and Afghanistan on a contract that could stretch
to three years and $300M.
spokesman for the U.S.-led command in Baghdad, known as
Multinational Force-Iraq, told ODwyers that
the Washington, D.C.-based Lincoln Group is currently working
for the military in Iraq. The public affairs officer said
that between 20 and 30 staffers from Lincoln Group are assisting
the militarys PR team in the Iraqi capital.
lengthy request for proposals was issued by the Green Zone-based
Joint Contracting Command on July 21 to cover influence
campaigns using media and advertising tactics for
relations, research, public relations, media monitoring
and training, and other tactics are outlined in the 105-page
work stretches from training Iraqi government spokespeople
to monitoring and engaging Arabic blogs and publishing newsletters
for the military coalition.
Iraq, the military is seeking help to disseminate media
products to Iraqis to achieve goals like the re-establishment
of an effective Government of Iraq and reconciliation of
minimum amount for all projects handled during the expected
year-long PR contractplus two one-year optionsis
$250K, while the maximum stretches to $300M. Individual
projects must fall in the range from $125K-$100M.
U.S.-led force is seeking proposals through Aug. 22.
SAP PR CHIEF SHIFTS TO B-M
Laurie Doyle Kelly, VP-global
PR at SAP AG, has joined Burson-Marsteller as managing director
in its technology practice.
Kelly, 43, ran the business
software giants corporate PR, executive communications,
financial outreach and media relations.
She also managed the German
companys relationship with B-M. Before SAP, she spent
a decade at The Weber Group.
Kelly reports to Jennifer
Graham, global chair of B-Ms tech operation. Based
in New York, she is responsible for east coast tech operations.
That oversight includes
offices of the WPP Group unit in Chicago, Washington and
SAP is based in Walldorf.
It employs more than 51,000 workers in 50 countries.
Medialink has pulled the
plug on its once highly touted Teletrax digital video monitoring
system, transferring ownership to partner Philips Electronics.
The broadcast PR company
has determined that the carrying value of the long-lived
assets used in its digital video tracking services business
is not recoverable and exceeds the fair value of such assets.
That means Medialink is
posting a $1.8M impairment charge for the second
quarter, which is a contributor to the $10.6M net loss for
CEO Larry Moskowitz announced
that his company is selling assets of its British media
communications services operations to World Television Group.
It is taking another $605K impairment charge from that transaction.
Moskowitz conducted further
financial house-cleaning. There is a goodwill impairment
charge of $3.4M related to the media communications
business and another $119K charge for consolidation of its
New York headquarters space.
The Medialink CEO believes
the broadcast PR firm now has a sharper focus on its overall
business, but he warns the current economic climate
continues to pose significant challenges.
The stock of Medialink,
which reported a 15.4 plunge in second-quarter revenues
to $7M, trades at 24 cents.
Yann, a former senior VP at HealthStar PR, New York, has
joined the PR Society as VP-PR, succeeding Janet
Troy, who left in April after nearly four years with the
Society. Yann was with HealthStar about a year after leaving
CKPR, New York, where he was a senior VP and director for
From 1987 to 2003, he
was at Nichol & Co., New York, which was sold to CKPR,
Chicago, in 2003. Yann became head of the New York office
of CKPR. He is currently vice chair of the honors and awards
committee of PRS and a member of PRS/NY.
PRS CANDIDATE GRANT GIVES
Steven Grant, senior manager
of PR, National Education Assn., and formerly president
of the National Capital chapter, the largest with more than
1,300 members, who has been nominated as national board
member for the Mid-Atlantic district, has answered questions
sent to him by odwyerpr.com.
He is in favor of making
printed copies of the members' directory available on a
limited basis, exploring
on page 7)
Edition, August 20, 2008, Page 2
CLS&A REP IRANIAN DIASPORA
Council for a Democratic Iran, a newly minted Alexandria,
Virginia-based operation, has hired The Livingston Group
and the savvy Chlopak Leonard Schechter and Assocs. PA firm
as its communications representatives.
House Speaker-designate Bob Livingston spearheads LGs
team. He is joined by Allen Martin, Livingstons former
chief of staff; Lauri Fitz-Pegado, a former Dept. of Commerce
and Hill & Knowlton staffer; Richard Rogers, ex-Navy
liaison to Congress, and Steve Kreseski, ex-chief of staff
to Maryland Governor Robert Ehrlich.
referred this website to CLS&As David Mack for
comment about the Council. It is a brand new effort
by folks in the Iranian Diaspora interested in raising awareness
about human rights abuses within Iran, he wrote in
an e-mail. As weve just begun, there is no website
or literature developed yet. Mack promised to keep
are more than one million Iranians living abroad, including
500K in Los Angeles. Most of them fled Iran following the
Islamic Revolution in `79.
is part of Gavin Anderson & Co., which is owned by Omnicom.
UST TAPS BREAUX LOTT
UST Inc., the leading
marketer of smokeless tobacco products, has retained Breaux
Lott Leadership Group for tobacco regulation issues.
The House of Representatives,
on Aug. 1, approved the Family Smoking Prevention Control
Act by a 326 to 102 margin. That measure empowers the Food
& Drug Administration to regulate tobacco.
John Breaux, the former
Democratic Senator from Louisiana, and Trent Lott, ex-Republican
Senator from Mississippi, are working the UST account, as
well as the other six lobbyists at the firm. That group
includes John Breaux Jr. and Chester Trent Lott Jr.
USTs position is
that federal legislation should take into account the difference
between cigarettes and smokeless tobacco.
The Stamford, Conn.-based
company contends that cigarette smoking is significantly
more dangerous than the use of smokeless tobacco.
UST markets Skoal, Copenhagen
PR COUNSELOR BUILDS BIGFOOT
Counselor Robert Barrows
is working with Searching for Bigfoot Inc., a small company
which says it unveiled photos of the carcass of the legendary
sasquatch on Aug. 15.
The story has drawn widespread
coverage from mainstream media and online as SFB showed
photos of a carcass of what they claim is Bigfoot.
Barrows has run R.M. Barrows
Advertising and PR in Burlingame, Calif, for 27 years and
is also the inventor of tombstones which feature video panels.
The Bigfoot hunters said
Bigfoot is part human and part ape. The specimen
was found in the northern Georgia woods. Media outlets like
ABC News, the New York Times, CNN, along with countless
Internet sites and blogs have covered the alleged discovery.
MWW PROVIDES PR MUSCLE FOR
MWW Group has been awarded
the U.S. PR account of Golds Gym, the fitness franchise
with locations in 30 countries. MWW takes over for Phoenix-based
ad agency Riester following a review.
Golds started out
near Venice, Calif.s Muscle Beach in 1965
and rose to national prominence with the 77 documentary
Pumping Iron. It has since moved its headquarters
to Dallas and franchised out to 610 locations in 30 countries
from Saudi Arabia to South Carolina.
Senior VP Cheryll Forsatz
and VP Joe Cohen head the account for Interpublic-owned
MWW. The firm will tackle a full slate of PR tasks in the
U.S., including media relations, internal communications,
event marketing, partnership development and franchise support.
Cohen said the firm had
been speaking with Golds for about a year and capitalized
when the company recently decided to review its advertising
and PR work. [Its ad account went to independent Durham,
N.C.-based McKinney.] In a statement, Golds chief
marketing officer Lisa Zoellner praised MWWs experience
and passion for the brand evident from our very first
MWW previously handled
competitor Bally Total Fitness, which went through bankruptcy
and a restructuring last year. Forsatz also noted MWWs
experience with franchises like McDonalds and Alpha
Graphics came into play.
Golds, which is
owned by privately held TRT Holdings, claims nearly three
WELDON WANTED FOR TECH AT
Sherrie Weldon, who handled
sales and marketing at Text 100, has moved to FD as the
financial PR firm broadens its horizon.
At Text 100, Weldon worked
on Gartners PR, Philips and NXP, the semiconductor
operation that was spun off from Philips. She also did a
stint at The Hoffman Agency, a shop that served HP, Xerox
and Sony. Weldon reports to Mark McCall, who was recently
upped to president/CEO of FD Americas. FD is part of FTI
PASSENGER RIDES WITH BATEMAN
The Bateman Group has
won PR duties for Passenger, a technology company focused
on consumer collaboration through social networks, following
a competitive review.
Blanc & Otus handled
the account for the last year and a half but did not pitch.
Budget is in the $200-$250K/year range.
Los Angeles-based Passenger
works with blue-chip companies like Chrysler and Coca-Cola
to set up and manage online communities for consumers.
Justin Cooper, a co-founder
of the company who is chief innovation and marketing officer,
said Bateman was more perceptive, thoughtful, responsive
and detail-oriented than other firms in the review
process. Several agencies in California pitched.
Fred Bateman, CEO of San
Francisco-based BG, called Passenger the right company
with the right technology at the right time in the market.
Edition, August 20, 2008, Page 3
CUTS 1,000 JOBS
plans cuts of about 1,000 jobs (three percent of the newspaper
staff) in its bid to deal with the restructuring of the
cuts are slated for the chains community publishing
group, which does not include flagship, USA Today.
of its more than 80 dailies have been asked to trim staff
to align the papers with reduced advertising levels.
expects there will be about 600 layoffs with the balance
coming from attrition. Layoff notices will go out by September.
Gannett CEO Craig Dubow blamed the struggling economy
especially in its real estate-centric markets
for its dreary second-quarter results.
publishing group reported a 13.3 percent drop in advertising
revenues to $1.1B. Hard hit categories were retail (-8.3
percent), national (-14 percent) and classified (-18.7 percent).
suffered a 16.6 percent decline in ad revenues as the number
of ad pages dropped 19.6 percent to 831. Gannetts
net income declined 36.4 percent to $232.7 during the second
quarter on a 10.2 percent dip in revenues to $1.7B.
TRIBUNE POSTS Q2 LOSS
Tribune Company posted
a $4.53 billion Q2 loss as it took a $3.85 billion charge
related to its 2000 acquisition of Times Mirror.
Q2 revenue dropped six
percent to $1.11 billion compared with 07. Tribunes
sale of Newsday resulted in a $705M loss from discontinued
Interest payments connected
to its $8.2B leveraged buyout by chairman/CEO Sam Zell ballooned
to more than $211M, up from $112.4M.
Excluding the write-down
and loss from the Newsday sale, revenue was down 3.8 percent
for the quarter to $168.5M. Zell said Tribunes results
are in line with industry standards and he is optimistic
about the companys future.
NEWSSTAND MAG SALES DROP 6%
Magazine newsstand sales
plummeted 6.3 percent during the first-half, according to
the Audit Bureau of Circulations, as consumers cut back
on spending. Single-copy sales were 44.1M compared to 47.1M
for the `07 period.
People and InStyle
were the only magazines from the Top 10 that reported gains
for the six-months.
Overall circulation remained
flat at 3.49.9M copies.
PLANETOUT FACES DELISTING
PlanetOut, the struggling
gay and lesbian media company, said it received a notice
on Aug. 1 from the NASDAQ that it did not maintain the minimum
market value of $5M for the previous 30 days and faces delisting.
The company, which is
operating with a $100M deficit, has 90 days to return to
PlanetOut sold Out
and Advocate magazines for $6M in April. Its key
holdings include the web portals Gay.com
AM REVENUE DOWN SLIGHTLY
American Media, which
publishes titles like Star, Shape, and National
Enquirer, posted a two percent decrease in fiscal first
quarter revenue of $119M compared with 07. AM said
the slide reflected a general market weakness for ad spending
amid a U.S. economic slowdown.
Chairman/CEO David Pecker
said ad pages were down 3.2 percent for the first six months
of 2008 which he noted was better than the industry average
of 8.7 percent.
Newsstand sales slipped
two percent in the first quarter, compared with Audit Bureau
of Circulations data which had a 6.3 percent decline for
the first six months of 08.
CHASE NAMED PR CHIEF AT SUN-TIMES
Tammy Chase, director
of IR at Sun-Times Media Group, has assumed corporate communications
responsibilities. She reports to CEO Cyrus Friedman.
Chase joined the Chicago
Sun-Times as a reporter in 2000, and assumed the Lifestyles
editor post in `04.
Prior to the S-T, Chase
reported for Bloomberg News and The Bond Buyer.
HEARST BUYS CONNECTICUT PAPERS
Hearst is buying the Connecticut
Post and seven weekly papers in the state from MediaNews.
The collection includes
Darien News-Review, Greenwich Citizen, Fairfield
Citizen-News, New Canaan News-Review, New
Milford Spectrum, Norwalk Citizen-News and Westport
The papers have a combined
circulation of 137K daily and 53K weekly.
Joseph Lodovic, president
of MN, says the deal allows the company to manage
its balance sheet during a challenging economic environmental
and transfer ownership of the CP to a company we admire.
Lodovic, in a memo to
staffers penned with MN CEO Dean Singleton, said the decision
to sell CP was not an easy one.
They also noted that the
transition to the web is not the biggest problem facing
The biggest problem is
an old-fashioned recession.
They wrote: Real
estate, automotive and employment advertising have been
decimated by a slowing economy and a collapsed credit market.
NYT SELLS MAG COVER
The New York Times
sold its first-ever magazine cover wrap on Aug. 10 to U.S.
Trust, Bank of America Private Wealth Management.
The ad, wrapped around
the spine of the magazine, looked like a partial page. The
pitch was for its philanthropic management solutions for
Denise Warren, senior
VP and chief advertising exec at NYTs media group,
said the ad shows how closely the paper is willing to work
with advertisers. The goal is to create unique executions
and customized opportunities to meet their business objectives.
news continued on next page)
Edition, August 20, 2008, Page 4
ADMITS SPYING ON REPORTERS
FBI admitted on Aug. 8 that it obtained the phone records
of newspaper reporters employed at the Washington Post
and New York Times, as reported by the Associated
Director Robert Mueller admitted the bureau did not follow
proper procedures when it monitored four members of the
papers' editorial staffs in 2004. Each of the writers were
based in Indonesia at the time, according to the AP, and
each was writing stories about Islamic terrorism when the
phone records were improperly obtained.
formerly apologized for the incident.
2004 spying snafu was revealed during a recent review of
the Justice Department. According to a press release issued
by the American Civil Liberties Union, the FBI obtained
the phone records by issuing an emergency (or
exigent letter) demand.
order allows the FBI to obtain National Security Letters
U.S. government-approved subpoenas used to gather
private information on individuals without court
approval. In almost all cases, NSL recipients are gagged
from disclosing that they have been served.
tools such as NSL are just one way government agencies have
been able to bypass the legal process when gathering information
Patriot Act now broadens the power of the NSL to the extent
that it may be served to individuals (U.S. or foreign citizens)
who are not even suspects in a criminal investigation.
its initial signing into law in Oct. 2001, the Patriot Act
has been updated several times to expand surveillance powers
for government agencies, notably the National Security Agency,
which was the subject of three strengthening bills in the
Senate: the National Security Surveillance Act of 2006,
the Terrorist Surveillance Act of 2006 and the Foreign Intelligent
Surveillance Improvement and Enhancement Act of 2006.
to the ACLU, the FBIs use of NSLs has seen an astronomical
increase since the passage of the Patriot Act
nearly 200,000 issued between 2003 and 2006 alone.
ACLU will be delivering oral arguments in the Second Circuit
of the U.S. Court of Appeals on August 27 in a case where
judges found an NSL gag unconstitutional.
FBIs disclosure that its agents secretly sought and
obtained the phone records of American newspaper reporters
confirms once again that there are insufficient safeguards
on the agencys use of national security letters and
other intrusive surveillance tools, said Jameel Jaffer,
director of the ACLU National Security Project in a press
arent enough controls inside the agency, and there
arent enough checks from outside the agency. Especially
dangerous is the FBIs power to impose gag orders on
those ordered to disclose information. These gag orders,
which are often unnecessary and almost always overbroad,
CUTS RS DOWN TO SIZE
Stone, which is enjoying its best circulation in history,
is shrinking with the Oct. 17 issue to fit newspaper racks.
41-year-old magazine has had a drop in single-copy sales
from 189K to 132K since '99. Overall circ is at 1.4M.
Armstrong, chief marketing officer at Wenner Media, noted
that a standard sized Vanity Fair, an RS competitor,
sells nearly three times the number of single-issue sales
than RS. He expects a smaller RS to ring up more newsstand
XMAS IN SUMMER WITH GIFT GUIDES
Many holiday guides and
special editions are finished by the beginning of September,
meaning editorial roundtables are mulling over Christmas
ideas. This was the scene at a recent Publicity Club of
New York luncheon that brought together an esteemed panel
of editorial staff to give PR pros a of what to expect from
'08 holiday season.
Rule no. 1 when pitching
gift guides: value is key. Most guides are designed for
busy people looking for gift ideas, with "clever finds"
that lead customers to a buy-for-the-buck purchase. Janet
Siroto, executive editor of Good Housekeeping, said
her magazine's annual gift guide only features items that
cost less than $50. The same goes for Better Homes and
Gardens' annual guide, according to senior deputy editor
Oma Ford. Ford said this year's guide will also feature
a special section for items that cost less than $10.
"Our readers are
very conscious of their pocket books and the concept of
value," Ford said.
Eye-catching photos are
another must. Erica Cerulo, associate editor of Details,
said gift guides serve as a "wish list" for many
families, and their visual allure makes them photo-driven
by design. Cerulo said that while her magazine's holiday
guide does not have a price-point, its penchant for fashion
and gadget-related products puts a responsibility on PR
pros to submit attractive, high-quality photos. Seth Porges,
associate editor of Popular Mechanics, agreed, stating
that his magazine relies primarily on "things that
"PR people are a
thousand ears and eyes looking for products. We like to
know what's going on in the market - we hope we know what's
going on in the market. If it weren't for you I'd have to
call the manufacturers myself," he said.
The panel also said pitches
should showcase new items, and should be exclusive to the
magazine that features them.
Finally, most holiday
gift guides have evolved to add an online component in recent
years. In some cases, the online counterpart is now bigger
than its print edition.
Ford said Better Homes
and Gardens has an entirely different staff for its online
edition, as well as blog features that offer even more pitching
Porges said popularmechanics.com
has "tons of room for additional coverage" and
additional possibilities for video content.
Edition, August 20,
2008, Page 5
OF PR FIRMS
ACQUIRES ALBANY RIVAL
Mower and Associates is acquiring upstate New York rival
Sawchuk Brown Associates in a combination of two well-connected
PR, marketing communications and public affairs firms.
Brown posted $1.9M in revenue last year with 19 staffers
and claims billings of about $12.6M. Clients include KeyBank,
Albany International Airport and The Picotte Companies.
was founded in 1979 by Pamela Sawchuk Brown as a one-person
shop, but her husband, the late David Brown, came on board
soon after and served as CEO until his sudden death in February
Brown called the combination a powerhouse and
an incredible asset for the region.
a full-service marketing communications firm which has seven
offices on the East Coast and about 275 staffers, acquired
Mark Russell Associates (Syracuse and Atlanta) in June.
also gobbled up Clarke Advertising and PR (Sarasota, Fla.)
partner Robert Bellafiore will oversee management of the
Albany operation with Sawchuk Brown, which drops its name.
The firms expect to be combined in the state capital as
early as this fall.
started out in Syracuse in 1969 and opened an Albany office
in 1996 as its public affairs base.
include Lafarge NA, Brookfield Renewable Power and County
Waste & Recycling.
doesnt report revenue to the ODwyer company
but the firm estimated 2008 billings of $230M. Blue-chip
clients include FedEx and Kodak.
firm StevensGouldPincus worked on the deal.
Abernathy MacGregor Group is helping waste services
giant Republic Services deal with competing takeover bids
in a three-way battle among large waste companies in the
U.S. Waste Management, which is working with Joele
Frank, Wilkinson Brimmer Katcher, upped a July hostile
takeover bid or RS to $6.73 billion this week. Media reports
say a combination of Waste Management and Republic would
control one third of U.S. landfills and post annual sales
of more than $16 billion. That would be about $10 billion
more than any competitor, said the Wall Street Journal.
DiMarco PR, Rockville Centre, N.Y., is workng with
Changing World Technologies, the West Hempstead, N.Y.-based
company which sells renewable diesel oil and organic fertilizers
and has filed for a $100M IPO. ...GreenMark
PR, Chicago, has aligned with web development firm
Little Green Cube to share services for clients in the green
space. Info: greenmarkpr.com.
Woodbridge, Va., took home two National Mature Media Awards
for its work for Westminster at Lake Ridge, a northern Virginia
retirement community. The firm won a Silver Award for a
print ad and a Bronze Award for a full-page story about
a painter/sculptor who is a resident of the community. The
firm said it submitted only two entries and won for both.
Brand Communications, New York/Holcim US, cement
and mineral component supplier, as its lead agency for a
corporate brand awareness campagin.
Kennedy Communications Services, New York/Oriental
Rug Retailers of America, for PR and marketing comms. Kennedy
launched the AfghanMark rug brand in 2006.
Klores Communications, New York/Interactive One,
onine news and entertainment portal for African Americans,
for brand awareness campaigns supporting three new websites,
NewsOne, and HelloBeautiful.com.
& Soell, New York/Willamette Management Associates,
valuation consulting, as AOR for PR.
Hammond & Associates, New York/Market New Haven,
Cultural Capital of Connecticut; Orient Lines,
cruise vacations; The Cliffs Communities, for its Patagonia,
Chile, and Keowee Springs, S.C., resorts, and St. Regis
Resort & Residences, Bal Harbour (Miami Beach), for
PR, New York/WEbook.com,
online book publishing, and M3X, digital entertainment and
multimedia, for PR.
Strategic Marketing Communications, Elmwood Park,
N.J./Centric Health Resources, HMO, for PR.
Communications, Baltimore/National Association of
Industrial and Office Properties, trade group for developers
and other mixed-use commercial real estate sectors, for
an organizational re-branding. The firm had previously worked
with NAIOPs youth professionals progam.
Communications Group, Silver Spring, Md./Epok, software,
for an integrated social media and business development
Relations Group, Arlington, Va./Champions Biotechnology,
for IR and PR.
PR & Marketing, Tampa, Fla./Berryism Frozen Yogurt
Cafe, as AOR for PR following a competitive review.
Ink., Miami Beach/Black Diamonds by Itay Malkin,
for national PR; Guess?, for opening of a Miami location;
Salon Gilbert, for national PR for its Miami salon; Spa
Cakra and Guerlain Spa, for regional and national PR, special
events and launches; Betty Bangs, swimsuit brand, for PR.
Also, Adrienne Arsht Center for the Performing Arts; InterContinental
Miami Make-A-Wish Ball; Ocean Prime; RA Sushi; Au Pied de
Communications, Wylie, Tex./StateCE, online continuing
education for business pros, as AOR for PR focused on national
Communications, San Francisco/Golden Coast Productions,
producers of Surf Stronger workout series, for
media relations and PR.
Group, Los Angeles/Mercury Insurance Group, automobile
and homeowner insurer, for a strategic comms. campaign.
Edition, August 20, 2008, Page 6
PUTS CLIENTS ON THE STRIP
Newswire has inked an exclusive pact with Clear Channel
Spectacolor to show broadcast content on digital billboards
at the Las Vegas Fashion Show Mall.
of PRNs broadcast unit, MultiVu, can air 30 and 60-second
video spots or high-resolution photos on the four digital
boards, which are on the Strip across from the Wynn, Venetian
and Palazzo hotels, as well as the Sands Expo Convention
says the highly trafficked location offers up an audience
of 43 million pedestrians and 35M vehicles. The service
is a complimentary addition to its premium photo distribution
has provided content to Thomson Reuters for its 23-story
billboard in Times Square since March 2007.
TRANSMITS RMTS ONLINE
radio PR firm Tobin Communications has added an online radio
media tour service for clients to share interviews and soundbytes
with internal audiences via the web.
service, called RMT-Online, produces a password-protected
webpage with MP3 files of soundbytes, full radio interviews
and other audio files for downloading. An example produced
for the National Wildlife Foundation can be accessed at:
said its CisionPoint PR software platform passed the 1,000-customer
mark in July. The upgraded service was launched in North
America in the fall of 2007. ...Fotolia,
an online stock image site with four million images in its
database, has added a corporate subscription service for
multiple users within a company. Unlimited IDs can be set
up billed to a single account. Info: fotolia.com. ...PR
elected 19 new members for its College of Fellows to be
elected at its annual conference in October in Detroit.
The new additions bring the college up to 455 members. New
inductees are Mickey G. Nall, managing director, Ogilvy
PR Worldwide; Robert Saline, president and CEO, PRworks;
Ray Crockett, director, comms., Coca-Cola North America;
Steve Iseman, professor, Ohio Northern Univ.; B. Kathleen
Skipper, bus sector partnerships & strategic alliances
director, Centers for Disease Control and Prevention; Anthony
DAngelo, director, comms., Magna Powertrain; Ellen
Liston, community relations director, East Tennessee Childrens
Hospital; Ann Carden, assistant professor of comms., SUNY
Fredonia; Jeanette Drake, associate professor, Kent State
Univ.; Marisa Vallbona, president, CIM Incorporated; Tom
Gable, CEO, Gable PR; Alan Gaudynski, president and CEO,
Alan L. Gaudynski & Associates; Shelli Ryan, president,
AD HOC Communication Resources; Elizabeth Pecsi, director,
executive comms., Unisys; Helen Sullivan, president, InHouse
Communications; Lea-Ann Germinder, president, Germinder
& Associates, Inc.; Erik Johnson, principal, Borshoff;
Mary Graybill, principal, Graybill Communications; Nora
Carr, chief comms. officer, Charlotte-Mecklenburg Schools.
Latouf, executive director of marketing communications,
Time Warner, to Baruch College, New York, as chief communications
and marketing officer following a national search. She earned
an MBA from Baruch in 2000. Latouf joined TW in 1990 as
an editorial assistant.
DeCicco, marketing director at New York University
Medical Center, to Columbia Business School as associate
dean for marketing and communications. He is responsible
for developing a strategic comms. and marketing plan for
the school. He was previously VP at the Victory Fund and
Leadership Institute in D.C. and was comms. director at
Youth Service America.
Brady, former executive director of Citizens for
Long Term Care, to Stanton Communications, Washington, D.C.,
as a VP.
Wagner, in-house director of marketing, Ivy Spa Club,
Minneapolis, to Kohnstamm Communications, St. Paul, Minn.,
as a senior A/E. She previously managed consumer accounts
at GolinHarris in Chicago.
Kanihan, professor at the Univ. of Minnesota School
of Journalism & Mass Communication, to Padilla Speer
Beardsley, Minneapolis, as director of its research practice.
She previously handled employee comms. and media relations
at IBM and began her career in journalism.
Ellis, previously with Schenkein, to Metzger Associates,
Boulder, Colo., as an A/E. Lauren
Preston signs on as an A/C.
Francese, who handled corporate PR at Symantec, to
PetersGroup PR, Austin, Tex., as an associate A/E. John
Wilkinson, a PR and marketing comms. executive at
Pervasive Software, joins as a senior A/M. Sally
Rivero was promoted to AA/E.
Dollarhide, who headed Deep Focus PR and promotions
division, to mPRm PR, Los Angeles, as senior manager, digital
marketing and PR heading up its sPRead Solution unit focused
on entertainment and tech clients. He started his career
as a media fellow at GLAAD and later moved to MRC PR handling
film industry PR.
Wille, who headed up real estate marketing for the
new billion-dollar ski village in Snowmass, Colo., to the
Monterey County Convention and Visitors Bureau, as president
and CEO. He was SVP of marketing and corporate strategy
at Pebble Beach Company and handled marketing, PR and events
for the Sacramento Kings and Maloof Sports and Entertainment.
Levinson to director client services, OConnell
& Goldberg, Hollywood, Fla. He joined in 2000 as an
A/S. Megan Connelly
was promoted to A/E after two years with the firm. Leon
Fooksman, a reporter at the South Florida Sun-Sentinel
for nine years, joins as an A/S.
Chumney-Hancock to VP and general manager of Vollmer
PRs Houston office. She joined in 2007.
Edition, August 20, 2008, Page 7
GRANT GIVES VIEWS (Contd
meetings of the Assembly in addition to the annual in-person
meeting, removing the three-year limit on Assembly service,
and would make full transcripts of the Assembly available
to members via the Society website. The questions and answers
these and other important issues facing PRSA, I would be
sure to solicit input from the leadership and membership
in the Mid-Atlantic district, when appropriate, before making
a final decision. I realize that some of my positions taken
in the past as PRSA NCC President, may have to be re-examined
and further debated among the larger consistency I would
represent should I be elected to serve on the board.
Should directors sign a confidentiality agreement
at first meeting?
depends on what information is covered by the confidentiality
agreement. I would need to see it first before saying whether
or not Id sign it.
Remove APR requirement for national board, nominating committee?
think the larger issue is whether or not APR should be completely
removed as one of the requirements of Assembly delegates.
(Bylaws state As a minimum requirement, all delegates
shall either be Accredited or a current board member of
their respective chapters, districts, or sections.)
If APR is removed as a requirement for Assembly service,
then lets look at whether or not the Society supports
removing APR as a requirement for the board and nominating
the 1380 members of National Capital Chapter, 198 are Accredited
(14%). Because of this high percentage of Accredited members
in NCC, we have not had difficulty finding APRs to serve
as Assembly delegates. NCC has supported removing the APR
requirement for Assembly delegates in previous debates on
You probably remember the 2002 Assembly when I was NCC President
and our 11 delegates (we now have 13) supported the APR
decoupling at that time. ] In the future, as
the board member representing the entire mid-Atlantic district,
I would want to survey my constituents to get their thoughts
on this issue.
Have printed as well as online members directory?
think most people can find what theyre looking for
online at prsa.org,
but you raise a good point about having a permanent hard
copy each year for the archives.
online version should be free to members. Limited print
copies for sale, perhaps a downloadable PDF version or print-on-demand
copies could be made available.
have to see the cost implications and ask my Mid-Atlantic
constituents before I could make my decision.
Move charter to Delaware which allows electronic meetings?
need more information to answer this question. If the question
is should PRSA abolish its in-person Assembly meeting
each year my answer would be No. Additional
online/webcast meetings, regional town hall meetings, conference
calls, or other ways for the Assembly to communicate and
debate issues throughout the year could be explored.
III, Section 11 contains guidance on how special meetings
of the Assembly could be held.
Remove three-year limit on Assembly service?
Copy governance of ABA, AMA, AICPA (delegates set policy
unclear to me what the issue or problem is here.
Would need more information to properly answer this question.
Report conference costs accurately; defer dues income (like
ABA, AMA, etc.)?
dont have enough information to answer this question.
Its safe to say PRSA members expect a certain degree
of fiscal transparency so we know how our dues
are being spent.
Provide Assembly transcripts as was previous practice?
transcripts should be available to all PRSA members on prsa.org
members only area. I believe in the past, things like
PowerPoint presentations given at the Assembly were also
Tighten bylaws to block return of directors as officers?
Pass bylaw barring proxy votes?
Open Society website to greater participation by members
I believe in a free press, there needs to be a balance between
what is members only information vs. open
to the general public domain, where the press reside.
Have enforceable Code of Ethics (like U.K. and German PR
this time, I do not believe we need to change the PRSA Code
of Ethics and how it is enforced.
Remove bar to ODwyer ads in Society publications or
ODwyer staffer joining Society?
to run an ad is within the purview of PRSA. Article I deals
with membership and the eligibility requirements.
SARD WORKS FAST-FOOD COMBINE
Sard Verbinnen & Company
is working with the parent company of fast-food chain Arbys
as it moves to acquire Wendys in a $2.34 billion deal
to create a 10,000 restaurant powerhouse.
Arbys is owned by
Atlanta-based holding company Triarc Companies, which owns
more than 1,100 Arbys restaurants; 2,550 are franchises.
The proposed merger is
being mulled by shareholders and is set to be voted upon
on Sept. 15. Both boards have approved the deal, which would
have each company operating separately under Wendys/Arbys
Group, incorporated in Delaware and trading on the New York
Stock Exchange as WEN.
Sard principal Carrie
Bloom is handling media relations for Triarc through the
process. Wendys said it is handling PR in-house for
Wendys is based
in Dublin, Ohio, and owns about 1,400 of the 6,625 restaurants
in the U.S.
Combined sales would top
$12 billion and place the merged entity as the No. 3 fast-food
Edition, August 20, 2008,
power of a few words to cause a major financial dislocation
was told by
a New York Times article Aug. 15 on the current home
words are home equity (which replaced second
mortgage). Second mortgage was one of the worst things
you wanted on your home but millions of people thought it
was o.k. to get a home equity loan which was
the same thing (unless you had already paid off your entire
Richly featured Citicorp ads that cost $1 billion
from 2001-2006 (created by Fallon Worldwide of Publicis).
It told homeowners theres at least $25,000 hidden
in your house. We can help you to find it.
other financial houses blasting the same message, home equity
loans soared from $1 billion in the early 1980s to more
than $1 trillion.
went on a borrowing rampage in the early 2000s, when the
prime rate was as low as one and two percent and home prices
were skyrocketing. They are licking their wounds now as
interest rates soared and housing prices plummeted.
NYT lays this debacle at the doorstep of marketers
who took over bank strategy and started selling loans like
packaged goods complete with fatuous slogans like You
dont have to sell your home to get $10,000, $30,000
or even more in cash (ad by CIT Financial).
hugely profitable and overpriced PR wire services are in
a tizzy over the SECs view that company websites
can satisfy disclosure (8/13/NL).
Some financial blogs are
wondering if this is the demise of the (PR) wire services?
PR Newswire of UBM reported
$98M in gross profits and about $85M in net profits for
2007 while Lorry Lokeys Business Wire made so much
money he was able to give more than $400 million to schools
and charities. UBM said PRN contributed almost one-third
of its gross profits of $340M. Unsatisfied with the operating
margin of 34.8%, PRN told scores of employees to move to
low cost Albuquerque if they wanted to keep their jobs,
closing editorial functions in 11 cities.
Companies using PRN pay
a $195 annual membership fee. BW stopped a similar
practice. The national wires of PRN and BW cost $650 per
release while Marketwire and PrimeNewswire cost $460 and
Big users of PRN and BW
are the conglomerate-owned PR firms which almost automatically
put releases on one or more of the PR wires, some of them
marking up the bills 15-20% and pocketing millions in easy
The wires prospered as
SEC rules forced companies to add hundreds and even thousands
of cautionary words to each release. The wires charge by
the word even though every document, no matter how large,
is sent in a nano-second. Now, however, companies need only
give the wires a paragraph and provide a link to the company
website. The head of the PR wire Golden Goose
is on the chopping block. PRN is accepting such notice
releases but BW refuses them. Official SEC disclosure
media are Dow-Jones, Reuters, Bloomberg, NY Times,
AP, USA Today and Investors Business Daily
(any one of them). PR wires are not on this list.
candidates for the PR Society national board have now expressed
their opinions on issues facing PRS and we applaud
their participation in this democratic exercise. They are
hopeful of change but we dont think its possible.
The very instrument of
changegovernanceis itself broken. This is like
a physician with two broken arms trying to set them. He
or she needs help.
Governance is broken because
the only body that can change things (the Assembly) meets
only one day a year and more than 90% of its time is spent
listening to leader presentations.
the delegates and chapter presidents should be discussing
on the PRS website governance reforms such as removing the
APR requirement from the board; moving the charter to Delaware
to allow electronic meetings all year long by the Assembly
and/or chapter presidents; again publishing the printed
directory of members; abolishing proxy votes, and considering
the Central Michigan proposal to copy governance of the
ABA and AMA, to name some needed reforms.
such discussions are allowed in Tactics or the PRS
website (in spite of the code espousing free
expression). CEO Jeff Julin, after promising new bylaws
at the 2008 Assembly, now says he will only take suggestions
at the Assembly.
PRS governance is irretrievably
broken and cannot repair itself. A group of PR veterans
is drawing up articles of incorporation for a new national
society that, among other things, will have a panel of PR
pros, reporters and members of the public who will listen
to complaints about abuses in communications from anyone
and subject their findings to public dialogue.
researching the history of PR we came across the views of
Paul Garrett, PR head at General Motors in the 1930s
and a founder of the PR Society in 1947.
Garrett, who was financial
editor of the New York Post, believed in putting
the words public relations a different wayrelations
with the public. He did not use the word publics.
The philosophy of PR turns
not upon the needs of industry but upon the needs of the
customer, he wrote in 1938. PR, he believed, was
a fundamental attitude of mind, a philosophy of management,
which deliberately and with enlightened selfishness places
the broad interest of the customer first in every decision
affecting the business
it is the philosophy of doing
things people like and doing them the way they like it.
PR, he further said, must start not with what people
ought to think but with what they actually do think. An
opinion deeply rooted in the consumer consciousness is just
as much of a fact as a scientific finding from a research
there is no place for PR that connives or
squirms or distorts facts. PR is honest. It is frank. It
is open. It has vigor
PR is industrys No. 1 job.