The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, August 27, 2008, Page 1
TO CREATE BUZZ FOR UTAH
Hammond & Associates has won a competitive review for
Utahs tourism PR account as the Beehive State puts
a PR firm on retainer for the first time in years.
York-based Hammond beat 10 other firms for the $150K a year
pact. Redpoint Marketing PR, Fleishman-Hillard, The Intrepid
Group, Richter7, Riester, Lawlor Media Group, Wagstaff PR,
Vanguard Media Group, Ballantines PR and Sitchback PR +
Marketing were among the field.
states Office of Tourism previously worked with firms
on a project basis but has not had a firm on extended retainer
in several years.
tourism office issued an RFP in June for a firm to develop
a PR and media relations strategy, as well as organize press
trips and other events. A particular emphasis will be large
markets in the western U.S. like California, Denver and
one-year deal carries four option years. The budget is broken
down into $120K for fees and $30K for events and other opportunities.
launched a new tagline, Life Elevated, in 2006
backed by a multimillion-dollar ad push to highlight its
outdoor recreation options like skiing, camping and hiking.
done in 06 found that while the state did not have
a negative image the public had little awareness about its
LLOYDS PICKS GH
Lloyds, the U.K-based
insurance giant, has handed GolinHarris its North American
business as it shifts strategy of using in-house capability,
according to Louise Shield, head of communications.
We have used PR
agencies in the past but we made the decision about a year
ago to switch from having an in-house communications manager
to hiring an agency, she said via an email.
Shield declined to disclose
either budget or names of other contenders for the account.
She did praise the Interpublic units track record
and experience of its team.
North America accounts
for 40 percent of Lloyds business.
Deidre Campbell, senior
VP and corporate practice chief, and Paul Patella, VP, spearhead
the New York-based GH team.
Lloyds has more
than $31B in underwriting capacity via 75 insurance syndicates.
It is the No. 2 surplus lines insurer in the U.S. and the
worlds No. 3 non-life reinsurer.
SORRELL SEES TOUGH 09
WPP Group Martin Sorrell
expects a slowdown in `09 following a robust `08 that is
powered by spending for the U.S. Presidential elections
and the Beijing Olympics.
He sees prospects for
a U.S. and western European market dip due to the continued
impact of the financial crisis and rising commodity price
increases. Other impending wildcards: the new U.S. President
will need to wrestle with the fiscal and budget deficits,
and China will battle inflation spurred by rising food prices.
The WPP chief is more
optimistic about `10 due to the impact of mini-quadrennial
events such as the FIFA World Cup (South Africa), World
Expo (Shanghai) and mid-term U.S. Congressional elections.
WPP reported an upbeat
first-half `08 as headline profits rose 18.2
percent to $896M on a 14.4 percent jump in revenues to $6.6B.
PR prospered due to growth
in fact-based polling techniques and social networking
on the web, which demonstrates the increased effectiveness
of editorial publicity over paid for publicity, according
to WPP, which owns Burson-Marsteller, Hill & Knowlton,
Ogilvy PR Worldwide and Cohn & Wolfe.
DUBAI TAPS SAYLOR
The Government of Dubais
Executive Office has retained Saylor & Co., which was
launched in 07, for PR advice and services. Mark Saylor,
the former Los Angeles Times senior editor, had worked
on that account when he was at Sitrick & Co.
Sitrick terminated its
Dubai work Nov. 30 after a year of service. The firm received
a $60K annual retainer and billed professional rates ranging
from $165 to $695 per-hour as a DLA Piper subcontractor
for United Arab Emirates Prime Minister and Dubai ruler
Sheikh Hamdan Bin Rashid Al Maktoum, the UAE Ministry of
Finance and Industry, and Dubai Executive Office.
The Dubai EO re-upped
with D.C.-based Levick Strategic Communications on a $1.2M
pact in March.
NCC BARS ESSAY BUT POLLS MEMBERS
The board of the National
Capital chapter of the PR Society discussed at length last
night the 14-point essay of several college professors asking
that members be allowed to discuss and vote on this issue.
of Keenan PR, Arlington, Va., said the board discussed the
essay but decided against putting it on the chapter website
because there have not been any complaints from members
on page 7)
Edition, August 27, 2008, Page 2
PR MAN REGRETS DEBACLE
counselor Robert Barrows, who helped stir up global interest
in the alleged Bigfoot discovery last week, said from Fiji,
where he is on vacation, that he feels "dumb"
and "gullible" after revelations that the alleged
sasquatch finding turned out to be a gorilla suit.
didn't know until last night," he told O'Dwyer's on
Aug. 20. "It's a disastrous piece of news for me and
a humiliating situation for me, as well as my client."
Associated Press reported that two researchers who obtained
the supposed Bigfoot carcass found it to be a rubber gorilla
outfit just days after the "much ballyhooed news conference."
said he would never put out a story if he didn't absolutely
believe it was true. "And based on the information
that I was given and the questions that I asked, as well
as the fact that they said they were going to do an autopsy
on it, I though it was real," he said.
left for a Fiji vacation on Aug. 16 before the credibility
of his client was seriously called into question this week.
who has run his own firm in Burlingame, Calif., for nearly
three decades, had previously told O'Dwyer's that he was
upbeat about the widely covered press conference held to
officially reveal photos of his clients' sasquatch find.
PROFFER LONGS FOR RADIOSHACK
Phyllis Proffer, who headed
investor relations and PR at West Coast pharmacy chain Longs
Drug Stores Corp., has moved to RadioShack in its top IR
CVS Caremark Corp. announced
a $2.9 billion deal to acquire Longs on Aug. 12, but two
key shareholders of Longs are trying to block the deal,
despite the management support of the drug store chain.
Kekst & Co. is working
Proffer directed IR and
corporate communications for the publicly traded, Walnut
Creek, Calif.-based drug store chain, which marks its 70th
year in 2008 and runs more than 500 stores in California,
Hawaii and Nevada.
She was previously VP
of IR for Pioneer-Standard Electronics and held communications
posts at ShopKo Stores and The May Dept. Stores Company.
SPRINGER GOES TO JONES
Dan Springer has joined
Jones Public Affairs (Washington, D.C.) as senior VP.
The 20 year-plus PR veteran
worked at CHA Health Systems/CHA Biotech, Centers for Disease
Control and Valeant Pharmaceuticals.
Springer also served as
VP at Beverly Enterprises (now Golden Ventures), where he
handled the company's response to a Justice Dept. and Office
of the Inspector General probe into its Medicare payment
practices. He revamped Beverly's corporate communications
and PR operations.
Carrie Jones, principal
and managing director, says Springer was hired for his ability
to develop winning marketing and awareness campaigns for
She worked at Ogilvy and
Edelman prior to setting up her shop that registered $470K
in `07 fee income, according to O'Dwyer's rankings of PR
MS&L CARRIES GREEN
TORCH WITH COKE
Manning Selvage &
Lee supported the premiere of Coca-Cola's "Environmental
Champions" documentary that aired at the company's
"Shuang Experience Center" at the Beijing Olympics
The environmental sustainability
film was also shown to Coke employees at its Atlanta headquarters.
The documentary profiled
the environmental achievements of seven people who participated
in the Olympic Torch Relay. It was only one of Coke's environmental
efforts at the Olympics. The company, for instance, presented
each Olympian a Coca-Cola t-shirt made with blended cotton
and PET plastic bottles. Paralympians are to get visors
made with recycled PET.
Farnham said Coke plans
to leverage the EC film beyond the Olympics by making it
available to field communications teams throughout the world.
There are no special events or screenings scheduled at this
have criticized Coca-Cola's use of water resources. Coke
is part of MS&L's ECO Network, which counsels General
Motors, Chevron, Philips, Marathon Pipeline, Best Buy and
B-M LAUNCHES INCONVENIENT
PR support for "Inconvenient Youth," a group launched
Aug. 16 at Stanford University by Silicon Valley teen-agers
to lobby for measures to combat global warming.
Mary Doerr, daughter of
legendary venture capitalist John Doerr, organized the grassroots
effort to spread concern over climate change that was spelled
out in former Vice President Al Gore's "Inconvenient
Gore is a partner at Doerr's
Kleiner Perkins Caufield & Byers. Gore and Doerr work
on KPC&B's greentech investment strategy.
Mary Doerr believes a
peer information campaign revolving around the Internet
will spur a youth movement to trigger action on global warming.
She wants to "get
young people everywhere engaged and active and really questioning
what right do older generations have to jeopardize our future,"
according to the Palo Alto Daily News.
B-M promoted the event
on a pro bono basis.
RUBENSTEIN AIDS BENNIGANS
was brought in by the new owners of the Bennigan's and Steak
& Ale franchise system in late July in the wake of the
bankruptcy and liquidation of the corporate parent of the
Rubenstein is handling
PR support for Dallas-based Bennigan's Franchising Company,
which owns 132 of the Bennigan's eateries and is looking
to buy some corporate-owned locations that the flagging
corporation, S&A Restaurant Group, has closed in Chapter
7 bankruptcy. The franchise group, which was not part of
the bankruptcy filing, also said it plans to open new Bennigan's
locations in Texas and Mexico in the next few weeks.
Rubenstein VP Alex Stockham
said his firm was brought on board by the group on July
29 (the day S&A filed for Ch. 7) to provide strategic
communication support and media relations.
Edition, August 27, 2008, Page 3
NAMED WORLDFOCUS ANCHOR
Savidge, an NBC News correspondent, will anchor Worldfocus
when it debuts on public TV on Oct. 6.
50-year-old CNN alumnus will be the only full-time presence
on Worldfocus, which is a project of WLIW (Long Island).
It will air in eight of the ten top markets including New
Yorks WNET, where Worldfocus will replace BBC
has forged partnerships with NBC, ABC, ITN (U.K.) and the
Christian Science Monitor and New York Times.
It will feature weekly contributions from Richard Haass,
president of the Council of Foreign Relations, and Deborah
Amos of National Public Radio.
HACHETTE FILAPACCHI SHUTTERS
Hachette Filipacchi Media
is suspending publication of Home because of the
steep decline in the middle market for the shelter
category, according to CEO Jack Kliger.
Home reported a 47 percent
drop in ad pages during the second-quarter, according to
the Publishers Information Bureau.
Kliger called the current
economic environment difficult, and said the mid-market
sector has been particularly hard hit.
HFM will consider reviving
Home on a special interest publication newsstand model
if the market recovers. Kliger thanked Homes very
talented editorial and sales teams for years of hard work
and dedication to this brand.
HARPERS LATHAM RIPS
D.C. PRESS CORPS
journalism comes under a blistering attack by Lewis
Lapham in the September issue of Harpers.
He wrote the vanity
of the fourth estate which regards itself as the light in
the window of western civilization was on glorious
display during the over-the-top mourning for Meet
the Press broadcaster Tim Russert.
More than 1,500 members
of Washingtons carriage trade showed up at the Kennedy
Center for the Performing Arts memorial for Russert, an
event organized and covered live by MSNBC.
Lapham recalls the days
of the not so distant past in which a family of a working
newspaperman would have felt he had disgraced the profession
if more than two people showed up at his funeral.
correspondent believes the press used to receive its accreditation
as a fourth estate on the theory that it represented the
interests of the citizen as opposed to those of the government.
Russert, to Lapham, was
the exact opposite, personifying the oneness of Big Media
and the government. He served as a headwaiter,
allowing government officials to pick and choose between
courses of silence, spin and rancid lies. Russert would
sagely nod, and then move on, like that of a trend-setting
restaurateur anxious to please his best customer.
Lapham trashes prominent
figures of the D.C. press corps for serving as de
facto members of government, enabling and codependent, their
point of view is that of the countrys landlords, their
practice equivalent to what is known among Wall Street stock
market touts as securitizing the junk.
HIRT TAKES TRIB EDIT POST
Jane Hirt, editor of the
Chicago Tribunes RedEye edition, is now managing
editor of the Tribune.
Gerould Kern, editor of
the Trib, said Hirt has the experience and credentials
to move our newsroom toward the future.
At RedEye, a fast-read
aimed at a youthful audience, Hirt demonstrated a true
understanding of the papers readers, said Kern.
Before joining RedEye, Hirt was the Tribs foreign/national
N.Y. DAILY NEWS EYES CUTS
The New York Daily
News is looking to reduce its newsroom ranks by 25,
according to a report in the rival New York Post.
The News wants 25 volunteers
to take buyouts as part of necessary staff reductions
in the newsroom, the paper said in a statement citing
rising costs and falling ad revenues in the newspaper biz.
The Post dutifully pointed
out that the cuts would be the second round of buyouts at
the News this year after six staffers took exit packages
in April. That was followed by the closing of the papers
two-reporter Long Island bureau in early August.
JAILED BLOGGER NOW A REPORTER
Josh Wolf, the video blogger
who went to jail in 2006 for refusing to give up video footage
and testify about a violent protest in San Francisco, is
now a general assignment reporter for the Palo Alto Daily
The San Francisco Chronicle
tracked down the 26-year-old reporter who in 06 sparked
a First Amendment discussion about the rights of citizen
journalists that continues today.
Wolf files up to 15 stories
a week for the 16,500-circulation paper. The Posts
publisher and editor told the Chronicle that he met Wolf
after trying to get a prison interview with him in 06.
He offered Wolf a staff job after a brief tryout.
The Society of Professional
Journalists made its largest donation ever, $31K, for Wolfs
legal defense. He was eventually released after being granted
a waiver from testifying and agreeing to air his footage
on his own website. A police officer was injured in the
06 protests, sparking the subpoena of Wolf and his
HARTENSTEIN TAKES PUB POST
Eddy Hartenstein, a satellite
TV pro who headed DirectTV, is the new publisher of the
Los Angeles Times. He succeeds David Hiller, who
resigned in July after two years on the job.
An engineer by training,
Hartenstein is the fourth publisher of the Times unit since
Hartenstein, 57, was with
DirectTV from its founding in '90 to '03. He had been running
HD Partners Acquisition Corp, a media investment firm, before
tapped for the LAT slot by Tribune CEO Sam Zell.
news continued on next page)
Edition, August 27, 2008, Page 4
TAKE PACKAGE AT ST. PETE TIMES
Petersburg Times CEO Paul Tash announced that layoffs
are not needed at the paper as 150 full-timers and 50 part-timers
have agreed to accept an enhanced retirement benefit and
voluntarily exit the paper.
40 percent of those eligible accepted the buyout, according
to a memo written by Tash. The roster includes Phil Gailey,
editor of the editorial page, and Helen Huntley, business
promises that in the near future, we will not have
the more sweeping measures that often are employed in such
a harsh business climate.
SPT will be cautious about new hires, even as others depart
for other jobs. Tash encouraged remaining staffers to re-commit
themselves to the difficult but vital work of adapting
the Times to changing consumer tastes and challenging economic
TV GUIDE SELLS OUT TO ABC
TV Guide, for the
first time in its 55-year history, has lined up a sole advertiser
to sponsor an entire magazine. ABC-TV placed 21 ad pages
in the August 25 issue of TVG.
The ads support the broad
array of program, such as ABC Daytime, ABC News, Buena Vista
Home Entertainment and Late Night.
Scott Crystal, president
of TVG, called the collaboration with ABC an innovative
and unprecedented partnership.
It is an example of TVGs
willingness to disrupt the norm in terms of advertising
placement and execution with the goal of being both memorable
and more engaging to our readers, said Crystal in
ENVY EXPANDS IN TEXAS
a lifestyle magazine, has expanded into the Austin market
following launches in Houston and Dallas. San Antonio is
on the drawing board.
Envy promises The
Ultimate Guide to Current Culture with an eye on the
trend-conscious and urban professionals who are in-the-know.
Paul Salfen, editor-in-chief,
zeroes in on the 21-to-36 age bracket. The magazine has
run features on Willie Nelson, Sarah Jessica Parker, Ozzy
Osbourne, Kiefer Sutherland and Charlize Theron.
Envy, which is promoted
by Taylor Curtis Media, plans a push beyond the Lone Star
State in `09.
NBCU EXPANDS OVERSEAS
NBC Universal has acquired
U.K.-based production house Carnival Film & Television
as part of its strategy to double its overseas revenues
by `10. The deal is worth an estimated $60M.
Reuters reports the acquisition
provides NBC access to Carnivals 400-hour library
and current development slate.
Angela Bromstad, president
of NBCUs international unit, said U.S. companies are
eager to drum up co-commission deals with foreign partners.
NBCU currently is developing
a British version of its show Law & Order.
WAPOS BIRNBAUM TO D.C.
Jeff Birnbaum, lobbying
reporter for the Washington Post is leaving for the
managing editor-digital slot at the Washington Times.
In an email, Birnbaum
said he is following former colleague John Solomon to the
Times, who is now executive editor at the paper.
include the WTs website, radio operations and other
new information outlets.
He will continue to make
appearances on Fox News and Fox Business Channel.
AMANPOUR TO GET TOP MATRIX
Christiane Amanpour, chief
international correspondent for CNN, has been named the
2008 International Matrix Award recipient by the Association
for Women in Communications.
The 20-year-old group
gives the award for the highest level of professional
excellence in communications.
Amanpour, who began her
career at CNN in 1983 as an assistant on its international
assignment desk in Atlanta, will get the honor at the groups
annual awards event on Sept. 27 in Washington, D.C.
IDF CLEARED IN REUTERS SHOOTING
Reuters said the Israeli
military advocate-general has alerted the news agency that
a tank crew who killed a Reuters cameraman acted properly
and will not face action.
The AG told Reuters that
the troops could not see whether 24-year-old Fadel Shana
was operating a camera or a weapon, but were justified in
firing a shell packed with darts that killed Shana and eight
other Palestinians between the ages of 12 and 20.
Reuters said it is deeply
disturbed by the finding that severly curtails the
freedom of the media to cover the conflict by effectively
giving soldiers a free hand to kill without being sure they
were not firing on journalists. The news agency said
Shana and his soundman, who was injured, were wearing blue
flak jackets marked press.
David Schlesinger said he is extremely disappointed
in the Israeli military report. The Committee to Protect
Jouranalists also denounced the Israeli Armys findings.
Illustrated said it will have its Aug. 25 cover
photo of Olympian Michael Phelps commissioned as a poster
and made available for sale, a first for the magazine. The
poster will be available through Olympic licensee Fine Art
Limited. The magazine had previously published posters featuring
images from its pages, but never a cover for mass distribution.
...The Sacramento Bee
is moving public editor Armando Acuna to the new post
of associate features editor in the newsroom. The paper
cited a need to focus resources on newsgathering, advertising
sales and customer service, according to a memo posted on
Jim Romeneskos media blog.
Edition, August 27,
2008, Page 5
OF PR FIRMS
Novelli has integrated sister company FischerHealth into
its healthcare division Porter Novelli Life Sciences.
move eliminates the FischerHealth name after 24 years but
both management teams remain in tact, according to the firms.
Canale, president of PNLS, helms the combined operation.
Angeles-based FischerHealth was acquired by PN in 2003 with
revenue of about $4.5M at the time. The firm was founded
Winskie, president of the Americas at PN, said pooling
the firms better enables both firms to meet the demands
of the rapidly growing and converging sector.
is part of Omnicom.
SARD WORKS FAST-FOOD COMBINE
Sard Verbinnen & Company
is working with the parent company of fast-food chain Arbys
as it moves to acquire Wendys in a $2.34 billion deal
to create a 10,000 restaurant powerhouse.
Arbys is owned by
Atlanta-based holding company Triarc Companies, which owns
more than 1,100 Arbys restaurants; 2,550 are franchises.
The proposed merger is
being mulled by shareholders and is set to be voted upon
on Sept. 15.
Both boards have approved
the deal, which would have each company operating separately
under Wendys/Arbys Group, incorporated in Delaware
and trading on the New York Stock Exchange as WEN.
Sard principal Carrie
Bloom is handling media relations for Triarc through the
process. Wendys is handling media in-house for the
Wendys is based
in Dublin, Ohio, and owns about 1,400 of the 6,625 restaurants
in the U.S.
Combined sales of the
two franchises would top $12 billion and place the merged
entity as the No. 3 fast-food company.
QORVIS HOSTS WEBINAR
Washington, D.C., has started a series of online and offline
seminars which included the Aug. 19 webinar iPhone
& New Media Trends featuring two of its clients.
Peter Barkely, director
of mobile services at washingtonpost.com,
and Tim Karr, campaign director at Free Press, took part
in the discussion, which has been archived at qorvis.com.
Qorvis worked with washingtonpost.com
to develop its City Guide iPhone app and has
handled public affairs campaigns with Free Press.
Scott Jones & Associates, Houston, has set up
an advisory board of directors and senior counselors, including
Houston attorney Jack
Bennett, former columnist and editorial writer for
the Dallas Morning News; Neil
Devroy, a Dallas-based corporate comms. and agency
vet; William Elliott,
also in Dallas, an attorney focused on tax law and estate
planning, and Fred
Routon, Houston, a restaurateur and former investment
& Company, New York/Russell Reynolds Associates,
executive search firm, as AOR for the U.S. following a competitive
RFP process. M+K emerged from an initial field of eight
firms and beat three finalists for the account, which is
estimated to be in the mid-six-figure range. The firm is
working with IPREX affiliates and is handling development
and execution of an external comms. strategy, executive
positioning, media relations and local market PR. Scott
Tangney, executive VP of M+Cs financial and professional
services practice, heads the work.
New York/SGI, high performance computing, for national PR,
including traditional and online media relations and market/industry
International PR, New York/The Yachts of Seabourn;
The Dorchester Collection, portfolio of five luxury hotels
in U.S. and Europe; The Greenwich Hotel, New York; Qua Baths
and Spa at Caesars Atlantic City; Hotel Caesar Augustus,
Capri, Italy; Sage Hospitality, three-hotel group in U.S.,
Company, New York/Renewal by Andersen, widow and
patio door services network, for a PR campaign focused on
Boonton, N.J./The Maxon Company, healthcare administration,
as AOR for PR following a search.
Partners, Portland, Me./Emery-Waterhouse, building
products and services, for brand strategy development, direct
marketing, interactive design and development, PR, event
planning and print design.
for Educational Development, Washington, D.C./National
Heart, Lung, Blood Institute, part of the National Institutes
of Health, to continue a three-year education program, We
Can!, an acronym for Ways to Enhance Childrens
Activity and Nutrition. Budget is $3.7M. AED supported the
programs launch in 2003 and worked on the campaign
Financial Communications Group, Lake Mary, Fla./Amber
Alert Safety Centers Inc. and Foundation, for IR, PR and
marketing; Quest Capital Partners, for financial PR and
marketing; America West Resources, for IR and PR; Best Energy
Services, for IR and PR, and Rock Energy Resources, for
IR and PR.
& Hill, Dallas/Azteca Mobile, wireless provider
focused on U.S.-based and cross-border Mexican community,
for media services.
PR & Marketing, Las Vegas/Las Vegas Philharmonic,
as AOR for media relations, publicity and promotional efforts
for its programs and events. The 10-year-old group projects
08 revenue of $2.1M.
PR, Portland, Ore./Eid Passport, identity authentication
technology; Entrance Controls, security and monitoring for
businesses; Euro RSCG Edge, direct response TV/online agency;
Miller Nash, general practice law firm in Washington and
Oregon, for PR.
Bohle Company, Los Angeles/Emergent Game Technologies,
video game development tools, and NDOORS Interactive, U.S.
subsidiary of Korea-based online gaming company, for PR.
Edition, August 27, 2008, Page 6
the news release distributor owned by The Nasdaq OMX Group,
has renamed the service GlobeNewswire.
said the new name reflects its change to global exchange
company with operations on six continents.
has enhanced its services with Times Square marquee display,
distribution to targeted media and CSR-focused investors,
and multi-channel delivery worldwide.
company said its services will also be closely aligned with
portal, following the SECs recent guidance on disclosure
which gave support to online media like websites for disseminating
STRAUSS TAPS OHALLORAN
a former political reporter for the Sun-Times News Group
and policy aide, has joined Strauss Radio Strategies, Washington,
D.C., as an A/E.
She was recently a policy
advisor with the Office of Illinois Lt. Gov. Pat Quinn,
testifying at House committees and performing research and
politics and government for three Illinois towns and large
school district at S-T and earlier was on the government
beat for Copley Illinois Newspapers.
At Strauss, she handles
media outreach and radio PR for clients in the public affairs,
corporate and non-profit spaces.
Strauss is headed by president
and founder Richard Strauss, who directed radio for the
Clinton White House.
RSW HAS TRADE SHOW SERVICE
Business lead generation
firm Reardon Smith Whittaker has put together a trade show
service intended to streamline new business pitches for
PR firms and advertising agencies at industry events.
Called Trade Show Impact,
the service is a three-month program covering engagement
prior to, during and after events. RSW develops messaging,
sets meetings and follows up for its agency clients. Info:
BRIEFS: Event planning
and marketing company EMRG
Media, New York, has set up a hotel division to focus
on events, in addition to the restaurants, event spaces,
and nightclubs it works with in the Big Apple. Mario Stewart,
founder of the EMRG, said event planners and other clients
are increasingly requesting hotels for events and meetings
so it made sense to expand the firms focus. ...Donald
Stuart, research director at Gartner, to T3i Group,
Cherry Hill, N.J., as a market research specialist in its
InfoTech division. He worked at T3i earlier in his career,
which included stints at ITT and Siemens. ...MeGlobe,
Los Angeles, has launched translation services for instant
messaging to enable online chats in different languages.
Fourteen languages are available and the service is used
over the Internet without downloads or installations. Info:
Rutledge, a partner at Blitzen Ventures, to Cohn
& Wolfe, New York, as executive VP and head of the firms
global corporate practice. He was previously executive VP/chief
marketing officer for Priceline.com
and Walker Digital; VP, marketing and comms., General Mills,
and VP, corporate comms., NBC.
Weldon, who handled sales and marketing at Text 100,
to FD, New York, as the financial PR firm broadens its horizon.
At Text, Weldon worked on Gartners PR, Philips and
NXP, the semiconductor operation that was spun off from
Philips. She also did a stint at The Hoffman Agency. Weldon
reports to Mark McCall, president/COO of FD Americas.
Daves, who held senior VP and creative director posts
at Weber Shandwick, Hill & Knowlton and Ruder Finn,
to Loving + Company, New York, as managing director.
Hoffman has been tapped as managing director of New
York-based Keating + Companys new West Coast office
in San Jose, Calif. Hoffman, an ad industry vet and movie
maker, has worked with K+C CEO Rick Keating for 10 years.
Mark, senior producer, Howard TV, to VP, video and
content producer for Ketchums Creative Network, New
York. HTV is Howard Sterns video-on-demand service.
director of human resources for Ipsos North America, joins
Ketchum as VP of human resources. She also managed HR for
Ann Taylor Corp.
Tamasi, a public affairs exec at Ogilvy PR Worldwide,
to Rasky Baerlein Strategic Communications, as senior VP
to head its Washington, D.C., operation. Prior to Ogilvy,
he was D.C. correspondent for the Lawrence Eagle-Tribune
and began his career as a Republican House aide.
Kawashima, director of corporate communications,
Autodesk, to Racepoint Group, San Francisco, as a senior
VP. She was a SVP and group head of Edelmans digital
lifestyle practice group in S.F. and directed corporate
comms. for McCann-Erickson Worldwide in the Asia-Pacific
region. Tim Hart,
former strategic director of comms. at the American Cancer
Society, also joins as a SVP in S.F. He held posts at Weber
Shandwick, Ketchum and GolinHarris, among other stops.
Capellas, PR manager for Shooters on the Water and
Silk Nightclub, to Preferred PR & Marketing, as an associate
Birkhahn to the new post of chief operating officer
at Peppercom, New York. He focuses on integrating the firms
three offices and other duties.
Morris to senior VP, Spectrum Science Communications,
Washington, D.C./ She continues to oversee several corporate
and non-profit accounts. Morris joined the firm in 1997.
Gauer to senior A/E, and Jessica
Conner and Rebecca
Gallant to A/E, Landau PR, Cleveland. Gauer joined
in 2004, while Conner and Gallant have been with the firm
for more than a year.
Edition, August 27, 2008, Page 7
WILL POLL MEMBERS
of the printed directory. Present were 16 of the 20 board
said she will call members including professors and members
of the PR Student Society and ask them for their views on
essay by the professors blasts the autocratic system
of the Society which allowed cancellation of the directory
without member knowledge or input. The professors say it
doesnt make sense to eliminate something so
important to member communication and networking and
that its ludicrous to eliminate modes of communications
and relationship building in an association of professional
communicators who build relationships for a living.
harmed are students who were loaned copies of the directory
for networking and job-seeking, the professors said.
Evans-Keenan said she
and board members have not received complaints from members
about the lack of a printed directory.
It was pointed out that
PRS, as a 501/c/6 non-profit corporation, operates on a
tax-free basis because its supposed to serve its entire
community and not just members. PRS/national, which has
about $4.9 million in cash and savings, would have to pay
about $2M in taxes if it were a private company (40% federal
and New York taxes).
Such non-profit entities
are supposed to act like a Chamber of Commerce,
supporting an entire industry and not being in competition
with any private companies, according to the Association
Law Handbook published by the American Society of Assn.
Non-members who used the
1,000-page printed directory included prospective members,
jobseekers, students, PR suppliers, reporters, researchers,
ex-members and others. Reporters are not allowed to join
PRS and are not allowed to have access to member contact
data although contact data on reporters is public record.
Members who dont
renew lose access to membership data, which is barred to
all except members.
Ask for Vote
The professors are asking
PRS/National to air their views and conduct a national poll
among the 22,000 members on whether a printed directory
should be made available to all members or just those that
seek a printed version.
If more than 25% want
such a directory, it should be published, they argue.
BoardSource, an association
management service, has a program that allows groups with
more than 100,000 members to conduct secure e-mail polls
among members (blocking any member from voting more than
Directors of NCC are Barbara
Burfeind, Dept. of Defense; Fred Lash, Dept. of Defense;
Mary Jane Atwater, Atwater Communications; Fred Whiting,
Booz Allen Hamilton; Kristina Messner, Focused Image; Jeff
Ghannam, Biotechnology Institute; Rita Mhley, Mhley/Davis
& Assocs.; Sandra Hannon, The Hannon Group; Elizabeth
Reitz, United Cerebral Palsy; Sylvia Luna, Pharmaceutical
Research and Mfrs.; Brigitte Johnson, Forest Foundation;
Deborah Deal, Saint Blackwell; Aaron Cohen, Imre Communications;
Michelle Hudgins, National Education Assn.; Tim Ayers, Ayers
and Assocs.; Amie Hornbaker, American Podiatric Medical
Assn.; Phil Simon, American Institute of Architects; Reggie
Kouba, rmk Productions; Rachel Foltz, Ogilvy PR, and counselor
M+K GUIDES PR FOR WEPLAY
Morris + King is handling
weplay, the youth sports social networking site set up by
a high-profile trio of backers.
Supporting the site is
the sports division of the powerful Creative Artists Agency,
CAA Sports, as well as Major League Baseballs Internet
arm and FirstMark Capital, the $2 billion venture fund spun
off of hedge fund Pequot Capital Management.
Peyton Manning, the Indianapolis
Colts quarterback and CAA client, is the face of a current
campaign by weplay to get professional football on the Olympic
slate of events. There is still one thing left to
accomplish winning a gold medal, Manning says
in a presidential campaign-style video on the site. The
only problem is that football has never qualified as an
Olympic sport, which is completely bogus. He has collected
more than 1,600 signatures on a petition so far and drawn
attention via YouTube and Digg.
Justine Sacco, account
supervisor at M+K, said the firm has worked with weplay
since early 08 and oversees all campaigns and announcements
for the venture. She said the network will seriously submit
Mannings petition to the International Olympic Committee.
Weplay, which has raised
$13M in venture funding including capital from professional
athlete investors, was set up for kids, parents and coaches
to connect and share observations and interest in youth
Top CAA athletes like
Derek Jeter, LeBron James and Peyton Manning are backers
of the network. Users can befriend the sports stars, post
blogs and profiles and play games on the site.
DKC PLAYS WITH SPORTSFANLIVE
Dan Klores Communications
has picked up SportsFanLive.com,
a sports news and networking site started by former Yahoo!
Sports and Entertainment chief David Katz.
Scott Miranda, managing
director at DKC, heads the account. He said DKC is handling
SFLs launch and focusing on consumer, business and
technology media. He said the firm will be working to maintain
a steady stream of coverage over the next few months.
DKC, which picked up the
account following a competitive pitch, broke the launch
story on Sunday night, Aug. 17, with stories in the New
York Times and TechCrunch.
SFL got some attention
online with two blog-centric ventures. Its Olympic
Blogathan had four writers continuously blogging the
17-day Beijing games while living in a sports bar in Manhattan.
The site also has a team with 28 students from George Washington
Univ., who are filed video dispatches from Beijing during
Edition, August 27, 2008,
companies and financial media continue to explore the ramifications
of companies doing their own disclosure on their own websites,
jeopardizing some $500 million+ spent yearly on PR wires.
The SEC has approved such a practice but a formal decision
is being awaited.
PR people noted their websites are free to current and potential
stockholders whereas audiences have to pay, sometimes handsomely,
for the Wall Street Journal, Investors Business
Daily, Barrons, New York Times,
etc., and/or their websites.
bother with such expensive intermediaries when company websites
dont require a subscription or even registration,
and are available to anyone, worldwide and simultaneously,
assuming they have web access? argues one public company.
Web Report says companies can save by shrinking a 5,000-word
release to one paragraph that links to their websites. Business
Wire refuses to handle such releases.
wires are arguing they reach the entire investment community
and the current model of disclosure should remain the backbone
Jennifer Leggio, who describes herself as being passionate
about all things social media, says many companies
have long recognized that pushing out a traditional
news release via a wire service such as PR Newswire, Business
Wire or Marketwire is an almost antiquated approach to obtaining
pay for such distribution only to meet SEC Full Disclosure
requirements, she noted.
is lobbying against the new SEC guidelines, saying they
will lead to investor inequality and market inefficiencies,
troubling trends for skittish retail investors who place
a premium on market fairness.
founder Lorry Lokey, who was able to donate $435M to various
causes, had described BWs profits as obscene.
He sold BW last year to Warren Buffets Berkshire-Hathaway
for an estimated $500M.
Huggins, nominee for the East Central district of the PR
Society, has answered our 13 questions about PRS
governance and other issues, and we applaud her for that.
However, a bunch of skeletons
have shown up in the closet of her company, Western &
Southern Financial Group.
Policyholders are accusing
the original W&S mutual insurance company
of walking off with $5.2 billion in profits that belong
The creation of the W&S
holding company, not allowed in New York state where such
a transfer of assets is referred to as legalized theft,
erased the ownership interests of policyholders, says Wikipedia.
Mutuals were supposed
to offer insurance-at-cost but many of them accumulated
massive profits by overcharging policy owners and paying
too little in dividends, says the website.
Prudential, MetLife and
John Hancock demutualized and returned profits
totaling $100 billion+. But others, such as W&S, formed
holding companies and used the profits to buy other companies.
estimate they will receive an average of $6,201 per policy
if the $5.2B in profits is distributed.
The W&S website has
numerous lofty statements by CEO John Barrett promising
pursuit of excellence, positively affecting
other peoples lives, and becoming the
finest personal financial services enterprise in the U.S.
Were reminded of
the lofty promises of PRS including dedication to the
highest standards of accuracy and truth, right
of free expression, respect for all opinions,
and dealing fairly with the media and other
PRS, its chapters and many members do not live up to these
lofty principles is shown by the current 100% blackout
against the well-reasoned plea by PR professors for a discussion
and vote on the printed members directory.
Thus far, neither national
nor any of the 110 chapters will allow the professors to
make their case on the PRS websites.
The professors complain
that members had no voice in this decision and it is ludicrous
to eliminate a mode of communication for professional communicators
who build relationships for a living.
that National Capital, the largest chapter with 1,380 members
(and based in the seat of our democracy) has thus far turned
down the professors plea for a hearing. Board members
discussed the matter among themselves and said there have
been no complaints from members. Some of the members will
now be queried. Non-members also have rights because PRS
is a tax-free 501/c/6 non-profit entity.
members probably wont have opinions because
they havent heard any of the arguments for or against
the printed directory.
They also wont have
proposal to model PRS governance after the American Medical
Assn. and American Bar Assn.
that PRS owes them for selling tens of thousands of copies
of their articles without their permission.
The proposal to
switch the PRS charter from New York to Delaware to allow
electronic meetings and discussions throughout the year
by Assembly delegates and others.
Demands of members
to have transcripts of the last three Assemblies (formerly
available on a 3.5-inch disk).
Removing the three-year
limit on Assembly service.
Reporting PRS assets
the normal way (deferring dues income like the
ABA, AMA, AICPA, ASAE, IABC, etc.), which would reduce assets
from $3.48M to about $1M.
The proposal to
have chapter presidents teleconference all year long since
at least the identity of the presidents is known all year
which is not true of the Assembly delegates.
wont have opinions on these subjects because
discussion of governance issues is barred from PRS media
including the Societys website, Tactics and
Strategist. Members are kept in the dark as much
as possible. One member pleaded at the 2007 Assembly for
honest, truthful editorial content in Tactic.
That plea was ignored.
The system of governance
at PRS is broken which is why board candidates must work
outside the system, pressing for reforms now while they
They will be sworn to
silence at the first meeting in January 2009.
lack key information such as the fact that not printing
the directory in 2006 only saved $128,473 in printing and
There was no savings in
staff costs as publication salaries grew 16% to $809,929.
Meanwhile, $398,441 was spent on media relations
in 2007 and not one story appeared in general or trade media
on the 60th anniversary of PRS being celebrated in 2007-08.