The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, September 3, 2008, Page 1
SILVER WINS ARUBA
Silver Associates has won the Aruba Tourism Authoritys
PR account for North America, following a multi-stage review.
Quinn & Company had handled the six-figure account since
a review in 2003.
VP Jennifer Maguire and VP Dawn Weissman head the account
for New York-based M. Silver. The firm will focus on the
U.S. and Canada for the Dutch-owned Caribbean island, which
is rolling out a new branding campaign and tourism website
Jansen-Feliciano, managing director for the ATA, said several
strong contenders were interviewed but saw the
right team chemistry, insight, creativity, and global perspective
in M. Silver. She called competition in the tourism industry
global and fierce.
& Company, also based in New York, won several awards
for its work with Aruba and also guided the tourism hotspot
through the 2006 disappearance of an American teenager,
Natalee Holloway, that drew worldwide press scrutiny. News
about that case continues to be archived on the ATAs
is part of the Netherlands but maintains its own independent
IMF TAPS TWO FIRMS IN COST-CUTTING
The International Monetary
Fund, in a cost-cutting move, has awarded two six-figure
PR contracts covering Latin America, Africa, the Middle
East and Asia.
Hill & Knowlton has
been tapped for the Middle East and Asia, while AMO-Euro
RSCG was hired to cover Africa and Latin America, according
to IMF media division chief William Murray. He told ODwyers
the combined value of the contracts is about $1.5 million,
split roughly equally between the two companies. AMO is
a network of six financial communications firms of which
Euro RSCG C&O is a member.
Murray said the two firms
were chosen from a field of a dozen leading international
firms that competed through an open process.
The IMF, based in Washington,
D.C., said it decided to bring in outside firms to cut costs
amid plans to trim its payroll by nearly 400 staffers worldwide.
Reuters reported that
the Fund has sought $100M in savings a year amid falling
income as fewer countries are requesting its loans. The
news agency also noted that the IMF has failed to restore
its reputation in many developing countries, especially
in Asia following a regional financial crisis in the 1990s.
The IMF has 185 member
countries. It is considering a $750M loan to Georgia to
boost confidence following the countrys invasion by
Russia this month.
F-H ADVISES MAPLE LEAF IN
Fleishman-Hillard is counseling
embattled Canadian food processor Maple Leaf Foods, which
had its products tied to the deaths of 12 people.
Listeria bacteria has
been traced to cold cuts from a Maple Leaf plant, sparking
the company to eventually recall 220 of its products in
Canada and plunging it into a crisis that has hit both its
reputation and share price.
Maple Leaf, which won
some praise for its handling of the crisis, said the cost
of the recall could top $20M, not including the reputation
hit and potential loss of business. The company is a longtime
client of F-Hs Toronto office, which is currently
advising Maple Leaf.
Maple Leaf recalled a
swath of products from its Toronto plant dating back to
January even though only two lines were found to be affected.
The company also shuttered the Toronto plant and had it
sanitized by an outside company.
CEO and president Michael
McCain has apologized and offered his sympathies for the
sick and deceased in newspaper ads and TV commercials, and
he appeared in a YouTube video to express that remorse.
WPP CLOSES IN ON TNS
WPP cleared a large obstacle
in its hostile bid to acquire the U.K. market research giant
Taylor Nelson Sofres last week as GfK of Germany said it
was no longer persuing its own run at TNS.
But TNS CEO David Lowden
wants shareholders to reject Martin Sorrells $2 billion
takeover attempt. Lowden thinks WPP should raise its price.
WPP would become the No.
2 market research entity in the world behind Nielsen and
the No. 1 advertising/PR conglomerate above Omnicom. WPP
moved on TNS in May with an offer that was quickly rejected
by TNS board. TNS said in late April that it planned
to merge with GfK but the German company scuttled those
plans when WPP stepped in.
WPP set a new deadline
of Sept. 12 for TNS shareholders to vote on the deal. WPP
wants to fold its Kantar research arm into TNS.
CJR ASKS READERS TO JOIN
The Columbia Journalism
Review, in a special mailing last week to subscribers
(envelope marked a note to subscribers), is
asking them to join the new CJR Press Associates
with suggested donations running from $50 to $500.
In this tightening
economy, even with our advertising and subscription revenues
and philanthropic support,
on page 4)
Edition, September 3, 2008, Page 2
MEDIA COMBINE SCUTTLED
planned combination of Canadas Social Media Group
and D.C.-based Livingston Communications hailed in
July as the creation of the largest social media communications
agency has been scuttled by the two firms.
Fox, founder of the independent, Ontario-based Social Media
Group, said in a post on her blog Aug. 28 titled "World's
Largest Social Media Agency? Not This Time" that cultural
differences scuttled the planned merger.
dotted our Is, crossed our Ts and started working
together as a team while the lawyers finished up the paperwork,
she wrote. It was during this time that Geoff [Livingston]
and I both realized that, while similar, our organizations
and management styles were very different.
expressed a similar sentiment in a video blog post last
we moved forward through our due diligence process, it became
apparent that our two cultures and our management style
were not going to work well together, he said. And
to continue forward we would have been forcing square pegs
into round holes and would be detrimental to both the team
up in Toronto as well as mine here in Washington, D.C.
deal would have created a 20-staffer agency focused solely
on the social media space.
said in announcing the sale of his firm in July that he
couldnt stand watching the large agencies of
the world continue to guide large social media programs,
said the failed deal is not a sign of the sectors
health. Our decision not to proceed is in no way a
reflection on the health or viability of social media as
an industry - its simply about doing the right thing
for everyone involved, and being honest about it,
NORTH BRIDGE BACKS PICKENS
D.C.-based North Bridge
Communications has been tapped to handle public affairs
work for the Pickens Plan, the PR campaign backing oil tycoon
T. Boone Pickens energy program.
Pickens $58 million
advertising and PR push is urging Americans to embrace alternative
energy like wind power as well as natural gas to reduce
dependence on foreign oil.
The public affairs firm,
which was founded last year, is handling public policy advocacy
with respect to advancing the Pickens Plan, according to
a Senate filing.
Paul Cummins, a partner
at North Bridge, declined to discuss his firms work
or how it got involved, saying he preferred to focus on
the campaign itself.
We, as a team, have
chosen not to discuss the individual members of the team
in the belief it will only detract from the plan,
New York based Sloane
& Company handled media relations for the campaigns
Cummins, a veteran of
firms like DCI Group and Robinson Lerer & Montgomery,
set up North Bridge in March 07 with Phillip Hayes,
a former Hill & Knowlton exec.
STUDIO BACKS TOWELHEAD
The Council on American-Islamic
Relations has taken aim at Warner Bros. and its independent
movie division ahead of the limited September 13 release
of Towelhead, a film based on the best-selling
book of the same title about a 13-year-old Arab-American
CAIRs Greater Los
Angeles chapter is asking the studio to consider changing
the films name because the term is an ethnic
slur considered offensive to American Muslims and
Warner used the name Nothing
is Private during the Toronto International Film Festival
last year and CAIR sent a letter to studio executives urging
that title be used for its upcoming release in the U.S.
We have no desire
to inhibit the creative process or your right to produce
any film you wish, wrote CAIR-LAs executive
director, Hussam Ayloush, asking the studio to consider
the social implications of the title. Ayloush
acknowledged that the studio has made it clear that it means
no offense, but he said using the term for the title of
a major motion picture release could increase its acceptability.
Warner Bros., in a statement
supplied to ODwyers, apologized for any offense
taken from the title but said it supports the name. The
studio called the film a medium to create dialogue
and support the expression of ideas, as controversial and
or as unpopular as they may be.
The studio also provided
statements by Towelhead author Alicia Erian
and director Alan Ball in support of the title on the films
The job of the artist,
however, has been, and always will be, to highlight that
which is ugly in the hopes of finding something beautiful,
Erian said. This charge, by necessity, will at times
put the artist at odds with admirable groups such as CAIR.
Erian also said she was
not contacted by any organization when the book was released
in 2005, a fact that the films actors have pointed
out in conducting publicity for the upcoming film.
Ball said he felt it was
important to retain the novels title because the book
effectively dramatizes the pain inflicted by such
The New York Times,
in reviewing the book upon its release in 2005, said: Still,
'Towelhead' is a crass title for Erians book, partly
because it will nudge the slur closer to ubiquity and partly
because the novel isnt primarily, or even secondarily,
about race and politics.
DE SANTIS TAKES VP SLOT AT
Kathryn de Santis, who
directed IR and corporate communications at Human Genome
Sciences for 11 years, has left for a VP post at Sucampo
Pharmaceuticals, a publicly traded specialty biopharmaceutical
De Santis is a former
VP for Dewe Rogerson, now Citigate Dewe Rogerson, where
she handled IR and financial communications for biotechnology
clients. Earlier, she was an A/S on biotech accounts for
Burns McClellan in New York and handled IR accounts for
Edelman and Hill & Knowlton.
At Sucampo, she takes
the title of VP, IR and corporate comms.
Edition, September 3, 2008, Page 3
the non-profit investigative reporting newsroom, has hired
Miller, a reporter at the Los Angeles Times since
`97, joins as a reporter. He covered the 2000 presidential
election for the LAT and served as a bureau chief for various
countries in Central and South America. Earlier, Miller
wrote for the San Francisco Chronicle and St.
Nguyen, reporter, web programmer and multimedia producer
at the Sacramento Bee, is now web producer at ProPublica.
Lisa Schwartz, a freelance researcher who worked at ABC
News for six years, is ProPublica's research director.
Engelberg, managing director at ProPublica, says the new
staffers will further his goal of producing stories with
a "moral force."
has several pieces that are nearly finished and others in
the pipeline, said Engelberg in a statement. "By the
end of the year, we hope to have partnered with perhaps
a half dozen media outlets to get those stories out to the
public," he added.
REVENUE SLIPS AT TIMES CO.
Revenue fell just over
10 percent at the New York Times Company in July
caused mostly by steep drops in classified ads.
Ad sales overall slipped
16.2 percent to $129.4M compared to 07, including
a more than 30 percent drop in classifieds and a 13.3 percent
fall in retail ads.
The company said national
advertising revenues decreased as weakness in the studio
entertainment, transportation, hotel and national automotive
categories offset growth in media, financial services, advocacy
and healthcare advertising at its flagship media unit, which
includes the Times paper and website.
Internet advertising revenue
increased 0.9% as the Times noted a weakness in online recruitment
The company said online
advertising for the News Media Group is trending up in August
in the low double digits as display advertising at nytimes.com
Ad revenue for its About.com
unit was up more than 14 percent.
Total revenue for the
month was $235.9M.
AMANPOUR TO GET TOP MATRIX
Christiane Amanpour, chief
international correspondent for CNN, has been named the
2008 International Matrix Award recipient by the Association
for Women in Communications.
The 20-year-old group
gives the award for the highest level of professional
excellence in communications. Veteran White House
reporter Helen Thomas took home the honor in 2007.
Amanpour, who began her
career at CNN in 1983 as an assistant on its international
assignment desk in Atlanta, will get the honor at the groups
annual Matrix and Clarion Awards event on Sept. 27 in Washington,
D.C. The AWC will also present seven Clarion Awards in the
PR category at the event. List of winners is at womcom.org.
MEDIA ZONE IN ON OBAMA
Sen. Barack Obama scored
a solid spike in news coverage last week ahead of the Democratic
LexisNexis reports that
Obama was the subject of 47 percent more media coverage
across several platforms than Sen. John McCain.
LNs Media Coverage
Sentiment Index showed the tone of media coverage from Aug.
18-24 across print, broadcast and online media a
total of 5,214 stories was 33 percent positive, 38
percent neutral and 29 percent negative.
McCain drew 3,554 stories
during the period with 36 percent positive, 32% neutral
and 32% negative. LN said those numbers were similar to
The news tracking company
said Obama coverage was boosted by rumors and prognostications
about his running mate, which culminated in the Saturday,
Aug. 23 selection of Sen. Joe Biden.
LN said that Obama has
consistently garnered about one-third more media coverage
than McCain since early July.
MYSPACE OVERTAKES YAHOO
helped parent Fox Interactive Media overtake Yahoo as the
top display advertising in the U.S., according to a Dow
Internet users viewed
56.8 billion display adds on Fox sites in June for a 15.2
percent share of the U.S. online display ad market, based
on comScore data. Yahoo sites displayed 53.1 billion ads
in the same month for a 14.2% share.
The social networking
site MySpace accounts for nearly all of Fox Interactives
the online news aggregation site, said it rose to become
the third largest individual newspaper website in June,
according to comScore Media Metrix data. NYTimes.com
posted more unique visitors 11.9M and 6.5M, respectively
than Topix 6M. Washingtonpost.com
drew 5.8M uniques, while LATimes.com
Topix is touting its local
news aggregation, which is sorted by zip code, as
an alternative to advertisers eyeing local markets.
Associated Press named longtime staffer Kurt Rossi
as its VP of global technology operations after Rossi had
served as acting head since May. He succeeds Nick Evansky,
who resigned. He started with the AP in 1979 as a technician
in New York and staffed several posts in the U.S. and London
before being named director of technology for AP Digital
Fluker, editorial director for the Beauty & Style
and Entertainment divisions at
iVillage.com, was named managing editor of Brides.com,
effective September 8. Fluker was previously managing editor
of Vibe and Vibe Vixen and began her career
at Essence magazine.
news continued on next page)
Edition, September 3, 2008, Page 4
ASKS READERS TO JOIN (Continued
from pg. 1)
face a constant struggle in moving ahead, said the
letter from Mike Hoyt, executive editor.
American Journalism Review, a similar six-times-a-year
publication, is down to one full-time editorial employee
and faces imminent shutdown, the Washington Post
deficit was estimated at $200,000 on a total budget of $800,000.
major advertiser, the Gannett Co., pulled its eight annual
pages of ads from AJR in 1999 after an article took
some not-so-subtle swipes at Gannett executives, the
New York Times reported March 8, 1999.
article was written by former Gannett editor Geneva Overholser.
AJR is published by the University of Maryland College of
More Than Ever
Hoyt told subscribers
that The world has never needed the CJR more than
it does now. And there is so much more we could and should
be doing at this critical moment in history.
He says the magazine has
been redesigned and weve started hiring a few
top new editors, reporters and writers. CJRs
two websites have been combined into one.
Future progress depends
entirely on the funding we can generate, said Hoyt.
He told readers that the role of the independent press
in this country faces serious threats.
Loss, Scripps Profit Dips
The Tribune Co. reported
a 2Q loss of $4.53 billion after taking a $3.84B write down
of the book value of its newspapers.
E.W. Scripps last month
also took an $874 million write-down as sharp declines
in ad revenue throughout the industry reduces the value
of newspaper business, reported the AP Aug. 13.
Scripps said 2Q revenues,
counting its cable businesses, rose 3.8% to $664M. Starting
with 3Q, the cable businesses will be reported under Scripps
Networks Interactive, a new entity listed on the New York
Stock Exchange (SNI). Annual sales are estimated at $1.55
SNI, which includes the
HGTV and Food Network cable channels and online-shipping
site Shopzilla, is projecting a profit of 35 to 38 cents
Glum on Newspapers
Chuck Jaffe, noting that Gannett last month said it would
cut 1,000 jobs, said the newspaper business is an
industry that not only will get worse before it improves,
but which may be so sick that improvement never comes.
Jaffe confessed he spent
about 20 years in newspapers but he long ago sold any newspaper
stock he had.
He exempts from his dire
predictions his current employer, News Corp., which owns
MarketWatch, because its focus is more on TV,
and also excludes the Washington Post Co., which due
to its subsidiary business is more of an education company
that happens to own a newspaper.
Competition from the web
is accelerating the decline, he feels.
The only thing papers
have going for them is local news staff, covering the kinds
of important hometown events that readers want to know about
but which they cant get anywhere else, he writes.
Trim your staff
and you can quickly strip away your ability to provide enough
unique readership opportunities, he concludes.
Papers are going
online but its not enough to keep up with
the lost newspaper revenues, he said.
MARIOTTI RESIGNS ABRUPTLY
Veteran Chicago Sun-Times
sports columnist Jay Mariotti resigned suddenly from the
paper last week after 17 years after reporting from the
Beijing Olympics and observing that sports journalism has
become entirely a website business.
The Chicago Tribune
broke the news of Mariottis departure just two months
after the columnist signed a three-year contract extension.
I'm a competitor
and I get the sense this marketplace doesn't compete,
he said of newspapers. Everyone is hanging on for
dear life at both papers. I think probably the days of high-stakes
competition in Chicago are over. To see what has happened
in this business
I don't want to go down with it.
The Tribune called Mariotti
one of the leading columnists in a city with a strong
sports journalism tradition.
The paper said he had
a style that relied on being contrarian no matter
the topic, and that readers turned to him as
much to disagree with what he had to say as agree.
Sun-Times editor Michael
Cooke told local CBS affiliate CBS2: Thats Jays
opinion. He has plenty of them. But the facts, of course,
say something different. Im going with the facts.
PEOPLE EN ESPANOL ADDS COLUMNIST
People en Espanol debuted
a column in the magazines October issue released on
Sept. 2 by emmy award-winning journalist Cristina Saralegui.
The monthly lifestyle column, called Buen Vivir, will cover
vacations, entertainment and other lifestyle issues with
an eye on budget.
Saralegui just marked
the 19th year of "The Cristina Show," one of the
highest-rated programs on Spanish-language television. The
show airs on the Univision Network.
GUTHMAN DIES AT 89
Edwin Guthman, a Pulitzer
Prize-winning investigative journalist and editor who rose
to the No. 3 spot on Nixons enemies list, died Aug.
31. He was 89.
Guthman earned a Pulitzer
early in his career for proving the innocence of a victim
of McCarthyism, the Los Angeles Times reported. He
also had a brief stint in PR working for Robert F. Kennedy
as a Justice Department spokesman.
He served as national
editor of the L.A. Times from 1965 to 1977.
3, 2008, Page 5
OF PR FIRMS
FIRM ATTACK DRAWS REBUKES
the new media entrepreneur behind Silicon Alley Reporter
and Weblogs Inc., sparked an outcry in the PR blogosphere
last week and drew a stinging rebuke from Edelman CEO Richard
Edelman and other responses from industry executives.
to his own success, Calacanis posted a dispatch How
To Get PR For Your Startup: Fire Your PR Company
on Silicon Alley Reporter about why he thinks PR firms (and
people) are unnecessary while offering his own tips for
handling the press.
over 10 years I've been the subject of many stories, including
features in the New Yorker and WIRED (twice!),
as well as on television programs including Charlie Rose,
60 Minutes, Nightline, CNN, Fox News, Bloomberg and countless
others, he writes. I've gotten more press than
any entrepreneur could dream of--certainly more than I deserve--and
I've never had a public relations firm working for me.
don't need a PR firm, you don't need an in-house PR person
and you don't need to spend ANY money to get amazing PR.,
don't need to be connected, and you don't need to be a name
of PR is summed as: be amazing, be everywhere,
be real. The tips run from be the brand
to invite people to swing by your office.
ripped Calacanis observations as a monomaniacal
riff and likened him to Captain Ahab.
"I am heartily sick of the ad hominem attacks and cheap
shots taken by those who would try to draw attention to
a guy who states that your ability to hire people,
get meetings, raise money, and form partnerships will be
tied to your PR footprint, it is just amazing to learn
that the only way to succeed is on your own, by holding
your own conversations with media/bloggers, by organizing
your own dinner salons and by being the brand."
the stereotyping of PR people to ethnic profiling in law
enforcement, urging Calacanis to stop the open season
on PR people and recognize that smart entrepreneurs will
continue to use us to deliver outstanding results that build
post is just the latest in an ongoing anti-PR meme that
has emerged online and in print.
executives also weighed in. Not all CEOs know the
difference between what the media considers newsworthy versus
self-serving hype and for that reason alone, they
should not all run out tomorrow and start pitching the media,
said Gina Rubel of Furia Rubel Communications.
course, the basic flaw in Jasons otherwise helpful
PR primer is that very few start up CEOs (or CEOs in general)
have the skills, temperament or time to do an effective
job of conducting their own public relations, said
Patrick Di Chiro of Thunder Factory.
Perkett of Perkett PR said: "....yes, CEOs could do
their own PR. But trust me, most dont have time for
it (not enough to do a good job at it) and most do not have
the ego and showmanship that it takes to be as successful
as Calacanis has been.
PR, New York/Bouchaine Vineyards, Napa Valley, for
PR counsel in the U.S.
Schwartz & Co., New York/Visible World, addressable
advertising for cable and network TV, for PR.
Company, New York/Dolphin Entertainment, childrens
and young adult live-action programming, as AOR for PR.
DE credits include the Nickelodeon series Zoey 101
and Neds Declassified School Survival Guide.
PR, New York/City Harvest, non-profit, for media
outreach for its yearly events, and Sionix Corp., water
treatment systems, for PR support of the Elixir, a system
to produce pharmaceutical-grade water. The publicly traded
company is preparing to release preliminary results of a
five-year pilot project at the Villa Park Dam in California.
Rubenstein is handling coverage of results and highlighting
humantarian and environmental benefits of the technology.
Ruth Group, New York/China Education Alliance, Harbin,
China-based online education resources company, for investor
relations focused on Wall Street exposure and strategic
Bay Communications, Boston/Karen Clark & Company,
catastrophe risk management services, as AOR for PR, focusing
on media relations and speaking engagements.
Government Relations, Washington, D.C./Care to Care,
radiology benefits management company, for government relations
related to Medicare improvements for the Patients and Providers
Act of 2008.
Group, Washington, D.C./The Washington Area New Automobile
Dealers Association, producers of the Washington Auto Show,
for public affairs consulting focused on the shows
Public Policy Day and VIP Preview slated for Feb. 3, 2009
at the Walter E. Washington Convention Center. The group
has had a D.C. presence since 1917.
Group, Atlanta/The Network, ethics and compliance
hotlines and other services, as AOR for PR, including media
relations and speakers bureau.
PR & Marketing, Las Vegas/Via Brasil Steakhouse,
New York eatery opening in Las Vegas in September, for launch
and ongoing media relations and promotions.
PR, Portland, Ore./The Dussin Group, operator of
five eatery concepts; Restaurants Unlimited, now RUI, group
of 22 eateries nationwide, and Yoshidas Riverview
Restaurant, Portland eatery, for PR.
Girl PR, Venice, Calif./Ginuwine, recording artist.
Marketing Garden, Seoul, South Korea/
California Travel and Tourism Commission, for PR in South
Korea to draw tourists to California. SK is the Golden States
fourth-largest overseas market with about 331K visitors
per year. The CTTC is currently evaluating PR proposals
Edition, September 3, 2008, Page 6
TAPS LIPSON FOR VP SLOT
Worldwide, the broadcast PR services company which has struggled
financially of late, named a new VP of operations last week
with an eye on digital media.
Lipson, who had been running his own digital video and media
consultancy, Iced Coffee Media in New York, has taken the
key operations post after a search by the company.
firm specialized in producing video for TV, the Internet
and mobile viewing. He started his career in new media at
Viacom and held posts at Cablevision, Pulver.com and Fuse
Networks. Lipson has worked with clients like A&E and
Harley-Davidson and produced Net video conferences
for the now defunct Pulvermedia.
Moskowitz, chairman and CEO of Medialink, called Lipson
a proven manager at the cutting edge of
rich media on the Internet.
launched a digital suite of services called Mediaseed last
year and Lipson will play a lead role in further developing
that content management and distribution platform.
which had a $10.5M net loss in the second quarter, made
several moves in the last month to focus more on its core
services. It divested from the Teletrax monitoring venture
with Philips and sold assets of its U.K. operations. The
company could also face delisting from the Nasdaq if its
shares dont rebound above the $1 mark by Feb. 10,
Royal Philips Electronics
said Sept. 2 that it has assumed full ownership of its former
joint venture with Medialink, Teletrax.
Philips said it will combine
the digital watermarking and monitoring service with its
Content Identification business thereby creating a new unit
focused on the growing market for audio and video content
tracking, recognition, monitoring and monetization services.
Teletrax was launched
in 2002 by Philips and Medialink, which said in August that
it was tranferring ownership to Philips and taking a $1.8M
impairment charge amid a wider $10.8M loss.
Societys Georgia chapter held a surprise party
on Aug. 21 to honor Denise Grant, chief operating officer
of the chapter. About 60 members attended and Grant was
presented a caricature of herself with a number 25 signifying
her 25 years with the chapter, as well as the chapter logo.
She has managed the chapters business affairs since
Aug. 2, 1983 beginning as a part-time coordinator and rising
to full-time administrator. Spanish recruitment firm Wellcomm,
which specializes in the communications sector, said it
has launched an international talent service for companies
needing Spanish-speaking branch offices. Info: www.well-comm.es.
...Kansas City, Mo.-based marketing communications agency
Muller Bressler Brown
has tapped the Radian6
social media monitoring platform to measure its online campaigns.
Brooks, a staffer for The Early Show
on CBS in Raleigh, to Howard, Merrell & Partners, Raleigh,
N.C., as an A/C.
McClure, an investment services industry pro, to
Industrial Biotechnology Corp., Sarasota, Fla., as VP of
investor and public relations. He has been with Wachovia,
Aegon NV and LaSalle St. Securities. IBC is traded on the
pink sheets and provides services and products created using
Morgenstern, senior VP at Dye, Van Mol & Lawrence,
to Lovell Communications, Nashville, Tenn., as a senior
VP. She is a former news editor for the Nashville Banner.
Cacon Jr., who has held marketing and PR posts at
RPLP, All About Kids Publishing and Novell, to Big Sky Communications,
San Jose, Calif. Also joining the firm are Alyson
Harris, former IT analyst at Cisco; 12-year PR vet
formerly of the National Steinbeck Center; Laura
Thurman, 10-year marcom pro, and Maureen
Welch, formerly with Cunningham Comms. and Hi-Tech
Praeger, senior communications manager for Europe
at Tenneco, to Eaton Corp., Cleveland, as manager of communications
Europe. He is based in the companys European
headquarters in Switzerland. He was previously European
comms. manager for Textron Fastening Systems and headed
marketing and comms. for GKN Walterscheid GmbH in Germany.
Power management company Eaton had 2007 sales of $13 billion.
Praeger reports to Jean-Pierre Lacombe, president for Europe,
and Don McGrath, senior VP of corporate comms.
Prior to VP, Sage Communications Partners, Philadelphia.
She has been with the firm for three years and joined after
serving as director of PR for the Special Olympics Pennsylvania.
Gallett to VP, marketing, PR and internal communications,
a new post at Auburn Hills, Mich.-based BorgWarner. He is
also executive champion for China, focused on
the vehicle powertrain component makers growth in
Miller to VP of international corporate communications,
The Boeing Company, Chicago. Miller, 52, has led Boeings
comms. across Europe, the Middle East and Africa for the
past five years after serving as comms. director in the
U.K. Based in London, Miller leads its communications directors
and outside agencies in 30 markets overseeing all activities
outside the U.S., including media relations. He takes over
for Matthew de la Haye, who held the VP post since April
Nelemans to senior associate, Carmichael Lynch Spong,
Minneapolis. She joined the firm as an intern in June 2006
after serving as a PR intern at General Mills. She continues
to play a key role on the Martek Biosciences and Maytag
Wang has moved to GolinHarris from sister agency
FutureBrand to serve as VP and GM of GHs Beijing office.
Edition, September 3, 2008, Page 7
PREPARES FOR TOUGH CLIMATE
PR holding company Huntsworth posted a 3.4 percent rise
in PR revenue for the first half of 2008 excluding currency
changes as a downturn in financial sector business was partially
offset by gains in public affairs and consumer PR.
Peter Chadlington said current economic turbulence
has had some affect on its PR operations, which represents
75 percent of the companys revenues. A significant
slip in IPO and M&A activity resulted in a 40 percent
drop in that sector of PR for the holding company, and Hunstworth
said litigation support and crisis assignments partially
offset that steep decline.
owns the Citigate-branded firms, The Red Consultancy and
Dorland Global, among its PR units.
revenue for the first half was $148.2M (80.5M pounds), a
2.5 percent increase over the same period in 07.
chalked up new business from clients like Heinz, Cadbury,
Epson, Lafarge, Legg Mason and Globaltrans, the Russian
freight transport company which went public, in the first
half. Net new business for the six-month period topped $56M
with about half of that coming from existing clients.
said that cuts in advertising budgets have resulted in more
consumer PR spending, which grew by 12 percent. Corporate
work was up five percent on the strength of green,
social responsibility and other campaigns, and public affairs
rose 16 percent on political change.
said it is on target to be debt and earn-out free by 2012,
assuming it makes no acquisitions, but the company left
the door open should the economic downturn provide for cost-effective
burgeoning health operations (it acquired Dorland last year)
posted a slight .2 percent rise in revenue to 20.6M pounds
NAPSTER CALLS ON SITRICK IN
Sitrick & Company
has been brought in by Napster to handle communications
related to a proxy fight at the online music store.
Napster directors are
waging a campaign urging shareholders to reject a dissident
slate of directors in favor of two incumbents ahead of the
companys annual meeting on Sept. 18.
Among their arguments
are a lack of experience on public company boards among
the dissidents, irrelevant professional experience, and
lack of a specific business plan.
The three dissidents,
who own about 1.5 percent of the company with 700K shares,
want Napster to pursue a sale or merger. They think the
company could be worth as much as $300M, about four times
its current share price.
New York-based proxy and
shareholder campaign firm Okapi Partners is working with
Jim Bates, a former deputy
editor of the Los Angeles Times business section,
is handling the account at Sitrick, which is only focused
on communications for the proxy issue.
The Blueshirt Group, Napsters
longtime IR firm, continues in that capacity.
Napster, which rose to
prominence (and infamy) as a rogue peer-to-peer file sharing
platform earlier in the decade, has struggled as a for-profit
digital music subscription and download service. Revenue
for the first quarter of fiscal 2009 was $30.3M with a net
loss of $4.4M.
PENTAGON SEEKS MEDIA OPERATIONS
The Dept. of Defense has
posted a job opening to oversee its newly established Defense
Media Activity, which includes Pentagon-backed international
communications operations and media like Armed Forces Radio,
the DefenseLink website and the Stars and Stripes
The executive, which could
earn up to $172K a year, would oversee 2,400 military, government
and contract employees around the world with a budget topping
$225M, according to the job ad posted by the military online.
The Washington Post
said of the DMA that no other department in government has
so large an internal communications operation whose work
is also designed for public consumption.
The DMA director post
reports to the Assistant Secretary of Defense for Public
Affairs, which is currently vacant.
Robert Hastings, a 20-year
Army PAO and former VP of corporate communications for defense
contractor BAE Systems, has been nominated by President
Bush to fill the vacant Assistant Secretary slot.
The Pentagon is building
a $68 million headquarters for the DMA at Fort Meade in
Maryland as part of an effort to streamline and modernize
its media operations. About 650 of its 2,400 staffers will
be located there.
JF FACES KEKST IN PHARMA FIGHT
Joele Frank, Wilkinson
Brimmer Katcher is working with King Pharmaceuticals on
its $1.4 billion unsolicited takeover bid for Alpharma.
Kekst and Company is counseling
Bridgewater, N.J.-based Alpharma, which shot down KPs
latest offer as not in the best interests of
and CEO Dean Mitchell said in a letter to KP that was released
publicly that the company would consider an offer in its
best interests, but noted the recent offer is the same $33
per share price as two previous offers.
Mitchell also expressed
regret that Bristol, Tenn.-based KP declined to enter into
a confidentiality agreement and instead went public with
Kekst partners Kimberly
Kriger and Thomas Davies are advising Alpharma. King Pharmaceuticals
meanwhile is highlighting its offer as a 49 percent premium
over Alpharmas share price on the day of its Aug.
4 written offer.
Acknowledging that Alpharmas
board has declined the offer, KP is appealing to shareholders.
Dan Katcher, founding
partner at Joele Frank, is handling the King account. James
Green is executive VP of corporate affairs for King.
Alpharma posted sales
of $168M for its painkiller Kadian last year.
Edition, September 3, 2008,
Columbia Journalism Review,
hurt like many print media in this day of the web, is passing
the hat for contributions from readers, saying future
progress depends on how much it raises (page one).
is a novel approach. CJR is saying what a lot of other print
media could say: The world has never needed the CJR
more than it does now.
already gets help from the Columbia J School, the University,
and in recent years a grant from the presidents office.
We dont think pleading with readers for donations
is the answer.
readers still want news and investigative pieces, they want
a lot of how-to advice these days.
must not only tell journalists how to do their jobs and
get jobs, it must broaden its beat to include PR, communications,
promotion, internal PR and IR, covering both news and how-to
in these areas.
should think of changing its name to Columbia Communications
Review and tackling PR/IR/PA. CCR (new name) could
do a 60th anniversary piece on the PR Society and we would
certainly help it. The NYT will not cover this subject.
novel reaction to the onslaught of the web on print
is the E.W. Scripps spin-off of its cable TV programs that
show people buying, selling and remodeling homes, and which
provide cooking classes, and give hints for fine living.
As of July 1, HGTV (home
& garden), Food Network, DIY (do-it-yourself), Fine
Living and Great American Country, which together grossed
about $350M in the second quarter, are in Scripps Networks
Interactive (SNI-NYSE). The 17 dailies and ten TV stations
of Scripps are left behind.
Wachovia thinks SNIs
price ($40) will be driven by growing expectations
of SNI being sold to a larger media player.
SNI CEO Kenneth Lowe, who holds 102,215 shares, has denied
any intention to sell. Other companies have said the same
but must respond in the interests of shareholders
if a big offer appears. Scripps stockholders got a tax-free
distribution of one SNI share for each Scripps (SSP) share
while keeping their SSP shares.
SSP (newspapers/TV and
a final quarter of cable operations) saw its 2Q operating
profit dip to $51.2M on income of $164M from $97.5M and
expects 3Q profit to be 10-15 cents a share vs. 94 cents
The 3Q earnings of SSP
are for local properties only and will not include the cable
networks and Shopzilla and uSwitch and are therefore not
directly comparable. But the figures illustrate the smaller
profits that will be reported by SSP.
SSP actually had a loss
of $531M or $9.78 per share including a 2Q non-cash write-off
of goodwill. There was also a pre-tax, non-cash charge of
$95M to reduce the value of the investments in Denver Newspaper
Agency and a separate partnership in Colorado, Prairie Mountain
SSP at $7.27 has a market
cap of $396M and enterprise value of $683M (54.5M shares
outstanding) while wealthy SNI at $41 has a market cap of
$6.79 billion and enterprise value of $7.07B (163M shares
got interested in Scripps since Gary McCormick of HGTV
is chair-elect nominee of the PR Society.
HGTV is the big money-maker
at SNI, grossing $171M in 2Q, up 12.9%. Second is Food Network
with $136M while far behind are DIY ($19M), Fine Living
($14M) and GAC ($6.7M).
McCormick is director
of partnership development, increasing affiliate fees and
building relationships with multiple system operators (MSOs).
He writes press releases and handles special events and
The Scripps website has
more than 10 pages devoted to the high ethics of Scripps
including a web-based hotline for reporting ethical
We have many ethical
concerns about the PR group that McCormick wants to
head including its refusal to share any of the proceeds
from selling tens of thousands of copies of our articles;
its refusal to let us or an ODwyer PR staffer join
PRS; its refusal to carry our ads, and its blocking of information
to members including transcripts of its Assemblies and the
plea by PR professors for discussion and vote on its directory.
a journalistic company can allow itself to be within
ten miles of an association that has instituted a formal
press boycott (April 9, 2008 PRS board letter), among other
abuses, is beyond us.
The Scripps motto is Give
light and the people will find their own way. If we
were to assign a motto to PRS, it would be Give darkness.
Reformers lack access
to the PRS press so their initiatives never see the light
of day. Some issues are debated by leaders in private e-groups
that members cant access. This would be like Presidential
candidates only debating in front of party bigwigs.
Scripps website includes a heart-rending story of how it
got this motto. Carl Magee of New Mexico, an editor
who fought corruption early last century, wound up in jail
after being sued for libel. His main target was Senator
Albert Fall who was implicated in the Teapot Dome scandal
in 1923. He first used the motto in 1922. In 1927, Scripps
bought his paper and all Scripps papers started carrying
PRS members urge us
and the other copied authors to forget
about our claims because theyre so old.
The blog policyownersfordemutualization.blogspot.com
is fighting for the return of $155 billion in alleged insurance
overcharges by mutual insurance companies since the 1950s.
Its main problem,
like the problem of the PRS reformers, is reaching the owners
of 24 million policies. The companies dont seem to
be cooperating in getting the message out.
The blog says 17
mutuals have used the overcharges to acquire other companies
and for other purposes instead of paying dividends to the
policyholders as promised. Some mutuals, including MetLife
and Prudential, returned $100B+ to policyholders. Among
those remaining as mutuals are New York Life, Mass Mutual
and Northwestern Mutual.
blog is not giving up no matter how old the
chair of the German Council for PR, says past events
involving misconduct of an organization are to be
given transparency without reservation.
It took decades
in Germany to win settlement of WWII claims but the claimants
did not give up.