The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, September 10, 2008, Page 1
MULLS PR FOR BOAT SAFETY
is searching for a firm to develop a statewide social marketing
campaign to boost the use of lifejackets by boaters.
states Dept. of Natural Resources has issued an RFP
through Sept. 11 for a firm to develop and implement a PR
push to foster behavioral change among boaters
to voluntarily wear personal floatation devices. Budget
is capped at $600K.
Frontier State has one of the highest recreational boating
fatality rates in the U.S. with most incidents involving
people not wearing life vests. Male powerboaters are the
highest demographic for boating fatalities and the least
likely to wear personal floatation devices.
and urban areas of the state must be covered and the proposed
year-long contract covers research and focus groups, campaign
materials, PSAs and media relations.
MCINTYRE TAKES VP POST AT
Daniel McIntyre, a top
healthcare executive at Fleishman-Hillard, has returned
to the client side as VP of corporate communications at
pharmaceutical giant Wyeth.
McIntyre exits a senior
partner/managing director post in F-Hs healthcare
unit. He previously held corporate PR and policy posts at
MeadWestvaco (VP/corporate comms.), Pharmacia (VP, public
policy), Bayers pharmaceutical division, Bristol-Myers
Squibb and Hoffman-LaRoche.
At Madison, N.J.-based
Wyeth, he reports to Timothy Cost, SVP for corporate affairs
and handles global internal and external communications
for the company and its three main units covering pharmaceuticals,
consumer health and animal health.
Cost said the company
is in a key period in its history as it transforms for the
University wants to hire a senior public affairs
officer to write releases, e-alerts and place stories in
the New York, national and international press.
The position requires
service on the rotation team that deals with
after normal work hours media requests for information.
There are two week rotations
about once every six weeks. Columbia wants a strong,
fast writer who is a quick learner and calm
Seven years of progressive
PR experience is required. The job is listed on the
Dave Poratta, who handled
the science and tech press, exited Columbia last week.
LAKE LEAVES B-M FOR GIBRALTAR
Jim Lake, chairman of
Burson-Marstellers public affairs practice, is joining
Gibraltar Assocs. as president on Sept. 15.
Lake is to concentrate
on public affairs and corporate communications, issue advocacy,
crisis preparedness and management, domestic and international
public education campaigns and brand management.
He is a player in the
Washington PA game having counseled the Bureau of Engraving
and Printings New Color of Money roll
of redesigned currencies, Washington Convention and Tourism
Corp., Chamber of Commerce and the U.S. Census Bureau. Lake
headed B-Ms 100 PA staffers in eight offices.
Prior to joining B-M,
Lake was senior VP/PA at Cohn & Wolfes D.C. office
and VP at Robinson Lake Sawyer Miller. He served eight years
in the Reagan and Bush I Administrations.
GA was founded in `07
by Eric Bovim and Thomas Pernice.
Bovim is a journalist
by training who went on to work for Montana Senator Conrad
Burns and DCI Group, where he handled Google, Merck, NASDAQ
Pernice heads GAs
Los Angeles office. He worked in the Reagan and Bush White
Houses, and served as an advance man for VP Dan Quayle.
He also was VP-PA at Castle and Cooke and its Dole Food
Josh Gottheimer, who is
B-Ms global PA chair, will handle Lakes duties
on an interim basis.
DAVIDSON GETS AUSSIE WORK
Laura Davidson PR has
scooped up the Tourism Victoria business to promote that
Australian state and its crown jewel of Melbourne.
Laura Davidson reports
the piece of business is worth $115K a-year with options
for project put-ons.
The New York-based shop
is no stranger to The Land Down Under, having worked for
Tourism Australia for nearly a decade.
Davidson is gearing up
for Tourism Victorias promotional tie with Walt Disney
Worlds 13th annual International Food & Wine Festival
slated this Fall at Epcot.
She also anticipates much
buzz surrounding the launch of Qantas Airlines A380
service linking Melbourne with Los Angeles.
LDPR has 18 travel PR
staffers working on accounts such as Scotland, Montreal,
Fairmont Hotels & Resorts, Mustique, Peter Island and
Abercrombie & Kent, tour operator.
Edition, September 10, 2008, Page 2
TAPS SINGER FOR SUIT
has brought in San Francisco PR firm Singer & Associates
as the No. 2 U.S. oil company stands trial next month in
a U.S. civil suit by Nigerian villagers.
which is based in San Ramon, Calif., and will present its
defense in U.S. District Court in San Francisco in October,
faces charges of civil conspiracy, wrongful death, torture
and negligence stemming from events in May 1998 when a three-day
protest by Nigerians on a Chevron offshore oil platform
turned violent as the countrys military and police
which has worked with Chevron in the past, was brought in
to help brief media regarding the trial.
case is a potential PR hit for the company which has worked
hard to portray itself as a good global citizen in Nigeria.
in Nigeria have been volatile at times but profitable for
Chevron. Six employees were kidnapped in the country last
year after armed militants boarded a Chevron oil vessel.
They were released a month later. A 2004 attack left seven
people dead, including two U.S. citizens working for a Chevron
2003, Secretary of State Colin Powell presented the company,
then ChevronTexaco, with an award for corporate excellence
for its citizenship work in Nigeria. That stemmed from the
companys airlift of villagers fleeing civil violence
in the country in 2003 and other medical and education work
there. In February, Chevron said it is teaming with Discovery
Channel and The Coca-Cola Africa Foundation to launch eight
learning centers and a teacher training program in under-funded
schools in the capital of Lagos.
trial was pushed back from September to October after Nigerian
plaintiffs have had trouble getting State Dept. clearance
to enter the U.S. A backup plan for video testimony is being
case was allowed to proceed under a 1789 law that allows
foreigners to sue U.S. companies in the U.S. for violations
of U.S. laws, according to the East Bay Business Times.
2007 revenue was $214.1 billion.
ZUNO TARGETS HISPANICS FOR
Zandra Zuno, who handles
marketing duties at GolinHarris, has added Hispanic outreach
to her responsibilities. She is upped from VP/marketing
director to senior VP in charge of the Confianza unit.
Zuno joined the Interpublic
entity in 2001 as manager of global integration. She also
headed the firms global partners network and served
as worldwide account manager for Cotton Council International,
National Peanut Board and Florida Dept. of Citrus.
Zuno played a key role
in the celebration of the firms 50th anniversary in
Aiello, senior counselor at Hill & Knowlton,
released the final report of the Commission on School Governance
last week as chair of the panel. Aiellos group interviewed
more than 100 people during the past year for input on how
to improve New York Citys public schools.
PN BUILDS BIOPLASTICS SUPPORT
Porter Novelli has cobbled
together a consortium of companies and organizations with
an interest in the renewable plastics industry as consumer
backlash to products like bottled water has surfaced amid
the green movement.
Primo Water Corp., a North
Carolina company which markets bottled water made with so-called
bioplastics, is PNs client.
The firm has worked to
assemble several entities, including Primo, under the umbrella
of the Bioplastics Recycling Consortium.
Pia Garcia, executive
VP at PN who heads the account, said her firm has been identifying
and recruiting participants with an interest in recovery
systems for used bioplastics material.
The firm oversees meetings
of the Consortium and communicates updates to participants.
She said VP Josiah McClellan has played a key role at PN
in the stakeholder outreach that has recruited the Association
of Postconsumer Plastic Recyclers, Climate Neutral, the
EPA Office of Solid Waste and the Yale Office of Sustainability,
among others, to the group.
Primo and PN launched
the companys environmentally friendly bottled
water on Earth Day in April contrasting the bioplastics
derived from plant matter used to package Primo water against
traditional bottled water, which is sold in containers made
from crude oil and natural gas.
Garcia said PNs
outreach has extended from media and consumers to CSR circles
and so-called mommy bloggers.
EURO PROMOTES SEARS/ARMY LINE
Euro RSCG Worldwide PR
is helping Sears launch its All American Army Brands
First Infantry Division collection of men, women and boys
apparel that will debut in 550 retail outlets next month.
It marks the first time
that the U.S. Army has officially licensed its marks and
insignias. Every design carries the Army seal of approval,
says Sears Robert McGuinness.
The Army Brand collection
promises to be authentic lifestyle reinterpretations
of the supreme fit, classic design and rugged performance
of regulation uniforms and military issues gear, said
McGuinness in a statement.
An Army spokesperson added
by incorporating the Armys timeless traditions
with iconic styling and unparalleled standards for performance,
fit and function, consumers can wear the pride they feel
for our troops.
The line is to be introduced
Sept. 10 at Mercedes-Benz Fashion Week in New York. The
opening price point for an Army Brand t-shirt is $11.99.
Hoodies will sell from $29.99 to $44.99, while outerwear
ranges from $35.99 to $119.99. Information will soon be
available at www.armybrand.com.
Sears has close ties with
the military as evidenced by its Heroes at Home
program that supports the families of soldiers that face
That program raised $5.4M
for Rebuilding Together during the past year.
RT is a non-profit that provides home repair service at
Edition, September 10, 2008, Page 3
YORK SUN NEARLY SETS
nearly seven-year old New York Sun will close at
the end of the month unless millions of dollars are found
to funnel into the conservative money-losing paper.
Lipsky, editor, warned readers of the Suns dire financial
condition in a Sept 4 posting outlining the dim future.
paper may cease publication at the end of September
unless we succeed in our efforts to find additional financial
backing, he wrote.
Sun was launched as an alternative to the New York
Times in coverage of New York City, politics, foreign
policy and culture.
the Sun is read by a high-quality group of readers
and blessed with a wonderful staff that works incredibly
hard, the paper has yet to achieve its goal
of making a profit.
says to keep the Sun alive, it requires broadening
the base of investors beyond the original group. The
paper is engaged in negotiations with other newspapers and
potential investors about possible combinations or
editor is proud to have served in a newspaper war
that is alive with the battle of ideas at a juncture when
ideas make all the difference.
BUYOUTS SLATED AT MCCLATCHY'S
The News & Observer
is offering 320 employee buyouts to counter the newspaper
advertising slump at the Raleigh paper that is part of the
McClatchy Co. empire. The buyouts cover each full-timer
in the newsroom.
The buyouts cover 40 percent
of total staffers at the N&O Publishing Co., which includes
John Drescher, executive
editor of the N&O, outlined a plan to trim about 10
pages a week from the paper to save newsprint costs. That
effort includes combining the Sunday Travel section with
Arts & Living.
The N&O laid off 70
staffers in April.
GANNETT UPS STAKE IN CAREERBUILDER
Gannett has acquired an
additional 10 percent stake in online job listings portal
CareerBuilder from Tribune Company for $135 million giving
the company a 50.8 percent controlling interest in the U.S.s
largest online job site.
Tribune, previously the
majority owner, falls to a 30.8% stake, while McClatchy
owns 14.4% and Microsoft has a four percent stake.
Craig Dubow, chairman,
president and CEO of Gannett, said the company was delighted
when the opportunity arose and said he didnt
expect any major changes for the site.
Sam Zell, chairman/CEO
of Tribune, said the deal gives Tribune a chance to monetize
some of the value built over the years by the portal while
keeping a significant stake.
Gannett controls three
seats on the six-seat CareerBuilder board, while Tribune
and McClatchy control a seat apiece and the companys
CEO holds the final slot.
NYT SHUTS DOWN METRO
The New York Times,
which recently upped its newsstand price, is planning to
cut the number of sections of the paper in a move to save
report will no longer be a standalone section beginning
Oct. 6. It is being merged into the A section
of the paper from Monday through Saturday. NYT management
is still mulling whether to fold Metro into the Sunday edition.
section is going into the Business Section from
Tuesday-Friday. It will stay as a separate part of the paper
on Monday and weekends.
Bill Keller, executive
editor, told staffers in a memo that editors are talking
about how we assure, in practice, that we keep the
light of Metro burning bright when there is no longer a
freestanding Metro section. One idea is putting more
local stories on the front page.
Sulzbergers note says the company is not reducing
the space devoted to Metro or Sports news. This is simply
a way to produce the paper more efficiently.
The section shrinkage
enables the paper to eliminate the early press run and collation
process. No jobs are being cut, but overtime expense is
expected to drop.
WSJ UNVEILS UPSCALE MAGAZINE
The Wall Street Journal
unveiled its glossy magazine, WSJ., during a
breakfast meeting Sept. 3 at the Morgan Library & Museum
in New York. The 960K circulation magazine was included
in the Sept. 6 weekend edition of the paper.
The debut issue has 104
pages and 51 advertisers hawking upscale fashion, watches,
travel, real estate, wines & liquors, cars and tech
publisher, says the broad range of advertisers is a testimonial
to the brand and quality of journalism that the Journal
has delivered for more than a century.
The premiere issue has
a feature on Alaska Governor Sarah Palins long-distance
running, moose eating and snowmobiling health regimen and
another on how American art collectors are being shut out
of auctions because of the weakness of the U.S. dollar.
Tina Gaudoin, editor-in-chief,
promises a smattering of humor, the inside track on
major global players and any number of compelling, entertaining
images and stories.
The second issue of WSJ.
is set for December. A monthly schedule is slated for next
Reports magazine debuted a redesign on Sept.
2. The company simplified its color palette and re-organized
sections to make information more accessible.
A new section of updates
on popular or big-ticket products was added,
along with a Q&A feature covering questions about testing,
and more photographs of the testing process.
Luke Hayman, partner at
Pentagram Design, oversaw the project for CR, which claims
190K newsstand copy sales so far in 2008 and 2.3M paid web
news continued on next page)
Edition, September 10, 2008, Page 4
DEMANDS HEAD OF MATTHEWS
Stone wants NBC to dump "Hardball" talking head
Chris Matthews, who is mulling a run for the U.S. Senate
against Republican Arlen Specter (78) of Pennsylvania.
Nixons former political operative plans to form a
527 committee called MouthMovement Opposing Unqualified
Talking Headsto dig up dirt on Matthews.
to the StoneZone site, Stone will collect, review
and organize everything Matthews has said or written in
his public career in preparation for TV ads introducing
the real Chris Matthews to Pennsylvania voters.
who says he was an unaffiliated gadfly at the GOP convention,
dismisses Matthews as nothing other than a self important
windbag. He wants NBC to drop Matthews because his
partisan personal ambitions will now cloud any political
analysis he may put forward.
has posted an email petition to Jeff Zucker, NBC president;
Steve Capus, head of NBC News, and Phil Griffith, MSNBC
head, saying that since Matthews has made his intention
to run clear he cannot be an unbiased analyst.
was an aide to Jimmy Carter and Speaker of the House Tip
ONeill. His brother, Jim, ran unsuccessfully for the
lieutenant governor spot in 2006 on the Republican ticket
headed by former Steelers great Lynn Swann.
reportedly believes there is a 25 percent chance that Chris
will run for office. He says the political talk may be a
bluff by Chris to angle for a better contract with NBC;
the pact expires in '09.
Pittsburgh Post-Gazette reported in August that Specter
led Matthews in a poll by a margin of 41 percent to 36 percent.
It quoted Gov. Ed Rendell saying Matthews would probably
be the strongest Democrat in the race, but he questions
whether Matthews wants to leave a cushy media job for the
gritty world of Keystone State politics.
who has been in poor health, faces re-election in '10.
OF JOURNALISM CENTER DEBUTS
$31M Donald W. Reynolds Journalism Institute opens Sept.
12 at the University of Missouri (Columbia) to create a
solution-oriented center for ideas, experimentation
three-building complex features 50K sq. ft. at which journalists,
corporate partners and citizens will collaborate to find
practice solutions to the challenges facing our industry,
according to the release.
RJI wants to forge relationships with media companies and
emerging new media innovators. It already has ties with
Apple, Adobe and AT&T.
Dennis, former executive director of the Gannett Center
for Media Studies at Columbia University, said the new complex
is a truly unique enterprise that will connect serious
research with practical solutions for the news media, education
and the public. He helped plan the Institute.
TV LAND GOES PRIME
Networks TV Land unit launches TV Land Prime on Oct.
6, new primetime programming fare aimed at people in their
block will consist of a mix of original programming (High
School Reunion), acquired series (Scrubs)
and theatrical releases (Analyze This).
will have a new logo, color scheme and on-air graphics.
It will offer sponsorship and placement opportunities.
will be a robust online entity, featuring games, trivia,
photos, video and entertainment news.
MEDIA IS BOON FOR ADVERTISERS
online media has an advantage for advertisers because consumers
exhibit trust and response to such sites, according to a
report by the Online Publishers Association.
conducted a survey of more than 2,000 online content consumers
finding that 46 percent of visitors to local newspaper sites
take some form of action after viewing a local ad, whether
it is making a purchase, going to a store site, or conducting
were similarly high for local TV and magazine sites (44%
and 42%, respectively), which compares to only 37 percent
who took action on a local ad displayed on a web portal.
percent of consumers in the study said they express strong
trust in the advertising found on local newspaper
senior fitness editor at Self magazine for four years,
was named fitness director at Fitness magazine. She
is former editor-in-chief of GymAmerica.com.
beauty director for four years at Self, has been named beauty
director at Fitness.
Meyer, a veteran journalist and professor, has been named
monthly ScheinMedia magazine New York House, which
covers residential and multifamily real estate, construction,
design and green living in New York.
has been senior editor for Home Furnishings News
in a 14-year career there. She was previously editor-in-chief
of Intimate Fashion News and managing editor of Empire
also currently teaches journalism at SUNY New Paltz.
for the industry is looking for sources or articles from
experts on fashion trends, color, marketing trends, Internet
marketing and viral marketing, as well as PR and promoting
Diane Feen at [email protected].
All articles and experts are welcome.
is for a 300-page book that goes out to designers, manufacturers,
retailers, suppliers, etc. We will promote your product,
book or company, the author said.
10, 2008, Page 5
OF PR FIRMS
GUIDE CALIF. OCEAN PR PUSH
California State Coastal Conservancy has tapped Jemal Public
Affairs and WunderMarx|PR as campaign strategists for its
Thank You Ocean campaign.
goal of the campaign is to educate the public about the
importance of sustaining ocean life and urge Californians
to practice ocean stewardship.
two-year-old effort, a partnership between the California
Resources Agency and the National Oceanic Atmospheric Administration,
was launched in response to Gov. Arnold Schwarzeneggers
Ocean Action Plan and the U.S. Commission on Ocean
PA is based in Mission Viejo, Calif., while WunderMarx is
CEO Timothy Jemal cited climate change, water pollution,
marine debris and declining fisheries as threats to the
areas oceans. He said there is a lack of public knowledge
about the ocean and its problems.
CEO Cara Good said the Golden State is in a unique position
to lead the nation in changing behavior toward the oceans
because of its 1,100 miles of coastline.
latest stage of the campaign is in its infancy but a PSA
has been produced at thankyouocean.org.
Chapel Hill, N.C., said it has launched a web 2.0 site for
material handling client FKI Logistex. The site, www.fkilogistex.com,
is available in seven languages. ...LaBreche,
Minneapolis, has added an integrated design unit to its
portfolio of services with the addition of three directors.
Alicia Sauer, art director of Best Buy Corp.s experience
design group; Andrew Lund, a graphic designer, and Fran
Lu, senior de4signer at Spyglass Creative, are the new staffers.
acquired five-year-old Seattle-based digital marketing and
events firm PBJS.
The firm, which has a long term events production contract
with Microsoft, was started by two Microsoft veterans, Bob
Bejan and Jenny Spigot. PBJS counts 26 staffers. Bejan and
Spigot remain at the helm. ...Maccabee
Group, Minneapolis, won the Admirals Award
of Excellence from the Minnesota Health Strategy & Communications
Networks annual Beacon Awards. The firm took the honor
for its Dr. Ruths Evening for Two campaign
for American Medical Systems, which involved a five-city
direct-to-patient tour with Dr. Ruth Westheimer discussing
erectile dysfunction and touting participating urologists.
Tom Tanno Publicity
& Marketing, Los Angeles, has set up a unit to
help individuals and small businesses prepare to launch
new products in the consumer marketplace. Tanno said he
aims to fill a void of few offerings for the little
guy or small company. His 20-year-old firm has launched
Blundstone Footwear, Bally Golf Shoes and The Original Ozonator.
Info: 818/907-9950 or [email protected].
...Anne Klein Communications
Group, Marlton, N.J., has been approved as crisis
communications provider for United Educators education
institution clients. EU is a member-owned insurance company.
It has seven approved firms for crisis work, but AK is the
only firm in the northeast. The designation comes from UE
PR, New York/Tangent Inc., computing services for
education, healthcare, government and business markets,
for PR for its DataCove brand of email archival solutions.
5W is handling media and analyst relations, local market
support and executive communications and awards programs.
New York/Time Warner Cable of New York, for a lifestyle
and technology campaign for new initiatives in the New York
metro area over the next six months, and The Greenwich Hotel,
Tribeca property, as AOR for PR.
Life Communications, New York/Welchs, juice
brand, for PR in the U.S following a competitive review.
The firms London office had been working with the
company. Tonic is charged with raising awareness of the
health benefits of Welchs grape juice brands among
consumers and healthcare professionals. Jennifer Ryan, president
of Tonic Dallas, and Matthew Kent, vice president of Tonic
New York, head the work.
Baerlein Strategic Communications, Boston/
Caritas Christi Health Care, No. 2 healthcare system in
New England, as AOR for PR including media relations, public
affairs, and consulting.
Communications, Atlanta/SCIOinspire, healthcare cost-containment
services, and The Electronic Healthcare Network Accreditation
Commission, non-profit accrediting body, for PR and marketing.
PR, Miami/Homewood Suites by Hilton, for national
consumer and development PR following an agency review.
Kovac, Kansas City, Mo./IRON Solutions, agricultural
equipment market intelligence, for integrated marketing
related to the re-launch of IRONsearch.com.
Barr Communications, Oakland Township, Mich./Managing
Thought LLC, for PR for the release of Mary J. Lores
Managing Thought: How Do Your Thoughts Rule Your World?
(Ferne Press; June 2008).
Dallas/Privus Mobile, for an integrated marketing communications
campaign supporting its mobile caller ID service, including
a traditional and social media outreach campaign.
Bohle Company, Los Angeles/Opposing Views, debate
website; PicApp, free photo service providing bloggers with
legally accessed copyrighted news and stock images, and
BuzzDash, social polling forum, for PR.
Communications, Los Angeles/World Trade Center Los
Angeles-Long Beach and the L.A. County Economic Development
Corp., both as AOR for 2008-09. Both are previous clients
of the firm.
Global, London/Yanglin Soybean, China-based soybean
products producer, for a communications program targeting
shareholders, the investment community and financial media.
Edition, September 10, 2008, Page 6
NEWSPEOPLE FLEE TO WEB
Surviving (but shrunken)
newspapers as well as laid-off staffers starting their own
local news websites are using an increasing amount of ready-to-run
lifestyle, health and other features, says Dorothy York,
president of North American Precis Syndicate.
Some editors are now doing
the jobs of two or three people while writers who have struck
out on their own need lots of materials to flesh out their
websites, she says.
There are 5,000 free community
newspapers with total circulation of 72 million and these
have been growing in circulation at 7-9% a year, said Tim
Bingaman of the Circulation Verification Council. The newspapers
are big users of NAPS material, said York, who noted they
concentrate on local news that readers want.
The current economic downturn
is exacerbating the trend to local websites and community
newspapers while large dailies face a difficult environment.
A recent Deutsche Bank
analyst report on newspaper publisher E.W. Scripps said
on the first page of the report that there is an overwhelming
negative ad environment. Later in the report it says
the ad environment went from terrible to horrific.
NAPS, which is 50 years
old this year, sends a wide variety of ready-to-use news
and features to dailies, weeklies, radio and TV stations,
blogs and other distribution points. Editors receive electronic
and hard copies and can also go on napsnet.com at any time
and shop for stories on health, food, home, financial, automotive,
tech, travel, Hispanic, African-American and other subject
Coverage includes 10,000
papers with 225 million in cumulative circulation (about
167 million in weekly community newspapers), plus 6,500
radio stations and 1,000 TV stations. Nationally circulated
print releases start at $3,000.
York says the free newspapers
and websites are doing well because they are hyper-local,
covering local news, politics, school board, sports, taxes
and other areas that might be neglected by other media.
readers to give their opinions and dialogueis also
an attraction of the websites, she said.
Articles that give healthcare,
financial, homemaking and other advice are in big demand,
The media relations team
at NAPS has been inundated with requests from the
thousands of new websites and blogs, she added. She
noted that laid-off newspaper reporters and editors have
long-established relationships with their local communities.
The firms internal
clipping bureau monitors thousands of the publications for
maximum tangible evidence of results.
NAPS feature distributions
normally result in 100 to 400 pickups while those with unusual
content can achieve more than 1,000 placements, said York.
The longtime NAPS guarantee is that another distribution
will be made without charge if the client is not satisfied
with the number of pickups.
The NAPS staff of writers
either writes the stories or polishes them for maximum pickup.
Laland, VP of corporate communications for Novacea,
to WeissComm Partners, San Francisco. He held corporate
posts at VaxGen, Genentech, G.D. Searle and Eltagen and
was senior partner and co-chair of Fleishman-Hillards
global healthcare practice. Mark
Bennett, senior manager of corporate comms. for Bayer
HealthCare Pharmaceuticals, joins as a senior associate.
Emily Poe, formerly
of Vox Medica; Scott
Santiamo, comms. consultant at MedImmune, and Jessica
Volchok, previously with FischerHealth, join as senior
associates. The firm said it has recently picked up business
from Celladon Corp., DNA Direct, Fisher BioPharma Services,
GTx, Isis Pharm. and Topaz Pharm.
March, group VP of investor relations, STMicroelectronics,
to Landis+Gyr Holdings, New York, as senior VP of corporate
communications. L+G is based in Switzerland. He previously
headed IR at Tenneco and is a former military office.
Ferraro, senior A/E, Fleishman-Hillard, to the Gay
& Lesbian Alliance Against Defamation, New York, as
director of PR. At FH, he was active in the firms
gay and lesbian practice, FH Out Front.
Taylor, president and CEO of Sustainable Business
International, to APCO Worldwides international advisory
council. She was previously senior VP of corporate social
responsibility for Starbucks Coffee Company. Earlier, she
was VP and director of public affairs for Eastman Kodak.
Parker, VP for Hayslett Group, to Arketi Group, Atlanta,
as a VP. She was previously a VP for Porter Novelli and
a reporter for several newspapers, including the Los
Angeles Times and Indianapolis News.
Haspel, who worked in corporate communications and
event planning for CB Richard Ellis, to IBISWorld, Los Angeles,
business research publisher, as VP of media relations.
Madsen, director of corporate communications at Qwest
Communications, to SSA PR, Phoenix, as a managing director.
She was with Qwest for eight years and previously worked
in corporate sponsorship, marketing and media relations
for the Colorado Rockies.
Johnson, executive assistant to the VP of West Plains
operations at DRS Technologies, to The Vandiver Group, St.
Louis, Mo., as a team member.
Wahi to senior VP for East Rutherford, N.J.-based
MWW Groups DialogueMedia digital media practice. John
Ratcliffe-Lee has been upped to senior digital media
specialist. Wahi continues as leader of the firms
Batliner to managing principal, chief client relations
officer, Carmichael Lynch Spong, Minneapolis. She joined
the firm in 2005 as a principal.
Doherty to executive VP, investor relations, Pacer
International, Concord, Calif. effective Sept. 15. He reports
to Brian King, who was recently promoted to CFO.
Edition, September 10, 2008, Page 7
Corporate Relations is working with the popular jewelry
auction site Bidz.com
as a Barrons report and Internet rumors covered
the alleged criminal pasts of the companys CEO and
other executives and business partners.
produced an eight-minute, pre-recorded conference call on
Friday, Aug. 29, to address issues ahead of the release
of the critical Barrons article.
cannot say for certain why these issues are resurfacing
now, but we believe it is very likely there may be some
negative press surrounding Bidz in the near future,
said Leon Kuperman, chief technology officer for the company,
on that call.
conducts a highly ethical, completely legal business that
provides quality jewelry to a wide audience of highly satisfied
customers. There is no evidence to the contrary.
said similar allegations to the questions raised in the
then-forthcoming article were also raised in an infamous
November 2007 research report by Citron Research which was
investigated and refuted.
Barrons in a Sept.
2 article, linked one Bidz.com
employee to stolen property, another (then-CFO) to an illegal
strip club and another to tax fraud.
CEO David Zinberg was
a co-defendant with alleged crime boss Tommy Gambino in
a 1998 small claims case, Barrons also reported. Zinberg
has no criminal record, Barrons pointed out, and the
executive denied the strip club link.
ICR staffers in New York
home state of California are handling the account and answering
media inquiries. Rich Layne, a managing director for ICR,
did not return an inquiry about the work.
Reuters suggested issues
raised by Barrons and other Internet reports could
be behind the steady decline of Bidz.coms stock price
from more than $20 to under $9 in a few months. The company
points the finger at short-sellers.
Bidz reaffirmed its guidance
for the third quarter between $55-58M and entire year at
CLEMSON SEEKS PITCHES FOR
Clemson University in
South Carolina has put a three-year, mid-six-figure contract
for PR and marketing of its continuing education entity,
which is affiliated with six other universities in the state.
Clemson issued an RFP
through Sept. 30 for a firm to generate media coverage,
handle website work, and develop an overall communications
plan to attract students, benefactors and alliances with
profession groups for the University Center of Greenville.
A three-year contract
is planned with a budget slated from $350-$650K.
In addition to Clemson,
the 21-year-old University Center is affiliated with other
bachelor and graduate programs in the state from the University
of South Carolina, Medical Univ. of South Carolina, Furman
Univ., among others.
The center is looking
for a firm with a higher education track record and capabilities
across several marketing communications disciplines.
COLOMBIA RETAINS LABOR PRO
The Government of Colombia
has recruited Sorini, Samet & Assocs. co-founder Andrew
Samet to iron out labor issues related to its bid for a
free trade agreement with the United States.
Samet was deputy under
secretary for labor in the Clinton Administration, where
he handled the Labor Dept.s international activities.
He was responsible for the North American Agreement on Labor
Cooperation ironed out under the FTA agreement with Mexico
Samet is to receive a
$45K fee for his duties in three equal installments beginning
Sept. 15. He is to present Colombias track record
on labor issues to Congress, non-governmental organizations
and labor unions.
The AFL-CIO is an ardent
foe of a free trade pact with Colombia. It contends such
an accord would be a job-killer in the U.S. manufacturing
The union blasts Colombia
as a country notorious for its abysmal human rights
and labor rights record.
SS&As Ron Sorini
was senior VP-international development and government relations
at Fruit of the Loom prior to setting up his shop.
Earlier, he served as
chief textile negotiator in the Office of the U.S. Trade
Representative in the Bush I White House.
STATE INSURERS TAP EDELMAN
The National Assn. of
Insurance Commissioners has tapped Edelman to promote its
Insure U consumer education campaign and deal
with increased federal interest in regulation of the insurance
outreach effort recently added topics to deal with changing
Those areas include life
situations such as domestic partners, single parents, grandparents
raising grandchildren and members of the military.
office handles the business of the Kansas City-based NAIC,
which was established in 1871 with the goal of assisting
state regulators to protect consumers and work for the financial
stability of the insurance sector.
BAE NAMES FITCH FOR VP/COMMS.
Defense contractor BAE
Systems has promoted internally after an extensive search
to replace corporate communications VP Robert Hastings,
who left the company earlier this year for a top public
affairs slot at the Pentagon.
Lucy Fitch, a former journalist
who has been VP of M&A at BAE, was named to the VP/corporate
comms. role following a search process. She joined the $9
billion company in 2000 and headed M&A through its landmark
$4.2 billion acquisition of United Defense in 2005.
Fitch started her career
as a business journalist for Washington Technology,
New Technology Week and the American City Business
Journals group. In 1993, she moved on to defense industry
contractors like Hughes Aircraft Corp. (now Raytheon), ManTech
Systems Solutions and Lockheed Martin.
Hastings was named principal
Deputy Assistant Secretary of Defense for Public Affairs
earlier this year.
Edition, September 10, 2008,
candidates and their families are
the subject of a media feeding frenzy with both sides claiming
unfair treatment at one time or another.
off a news medium that goes over the line in
its questioning is a weapon that candidates can use. When
and whether they are justified in doing so is another matter.
John McCain, for instance, cancelled an appearance on Larry
Kings CNN show as punishment for alleged
unfair questioning of a McCain aide.
Campbell Brown of CNN, interviewing aide Tucker Bounds,
had repeatedly demanded to know one decision
Sarah Palin had ever made as commander of the Alaska National
argument ensued that left both sides unsatisfied.
anchor Wolf Blitzer, citing the Brown incident as the reason,
then announced that McCain had cancelled the interview with
Brown stepped over the line and who is
drawing the line these days are relevant questions.
The Poynter Institute,
founded in 1975 when St. Petersburg Times publisher
Nelson Poynter willed it controlling stock in the paper,
takes up such matters.
The Institute, a well-financed
school for reporters based in St. Petersburg, in July got
a five-year, $1.4M grant from the Knight Foundation for
NewsU, an online journalism program.
Kelly McBride, Poynter
ethics group leader, penned a web column on media criticism
touched off by coverage of Palins family issues, drawing
Reporters seeking ethical
guidance can also post their issues in an elaborate section
on the Poynter website that breaks the issues down 10 separate
ways and allows users to ask what is fair play
in the matter at hand.
Users have to register
(free) and we have done so, asking how far reporters can
go in covering uncooperative institutions. Can matters be
brought to the attention of top management, board members,
big clients, stockholders, members, etc., when normal channels
Scripps (newspapers/TV) and Scripps Networks Interactive
(the spin-off of profitable cable shows) both subscribe
to EthicsPoint, an independent, secure website for handling
ethical questions and complaints of employees and non-employees.
The Scripps ethics code
promises fairness, compassion, courage,
excellence and respect to those
whose lives we touch, and promises to promptly
address any concerns brought to our attention. Scripps
maintains the highest standards of journalistic and
organizational integrity, said a statement by Kenneth
Lowe, former president/CEO of E.W. Scripps who now heads
We filled out the web
ethics form and sent it to Denise Kuprionis, chief ethics
compliance officer of Scripps and also to Scripps Networks
(SNI), asking if Scripps has researched the PR Society to
which SNI employee Gary McCormick not only belongs but has
been nominated as chair-elect.
In view of 10-plus pages
that Scripps spends on its devotion to ethics, we asked
how this squared with some of the PRS policies and practices.
Thus far Kuprionis has
pointed out that McCormick is no longer employed by E.W.
Scripps and so she is not involved in this issue. She confirmed
SNI uses EthicsPoint but said, I cannot verify that
its processes are in place. SNI does not as yet have
an ethics compliance officer but we await its response.
Virtually the entire management
of SNI is from SSP. SSP stockholders got one share of SNI
for every share of SSP so the ownership is about the same.
Code of Ethics of the PR Society says
that Ethical Practice is the most important obligation
of a Society member. The words ethics
and ethical appear 12 times on the first page
of the Code.
With such emphasis on
ethics, PRS could be expected to have a process for dealing
with ethical questions such as those at Poynter and Scripps.
What is wrong and right
about a situation may only emerge after considerable research,
discussion and debate.
PRS has no process whatever
for dealing with such discussions. It abandoned any enforcement
of its Code in 1999 and now merely says, when a controversy
arises, that everyone should obey the PRS commitment to
the highest standards of accuracy and truth.
What, for instance, is
the highest standard for PRS reporting its finances?
Do members have a right to obtain a transcript of the Assembly?
Do college PR professors have the right to argue for printing
the members directory again?
Discussion is needed.
Frause, ethics chair who succeeded Gail Baker in that post
earlier this year, instead of working on such a process,
is pushing a new form of accreditation called certification
of specialties in areas such as healthcare, tech, financial,
media relations/media training, travel, digital/social media
and military communication.
A survey of about 125
members by Frause found virtually no interest in military
communication and not much in certification in financial,
tech, healthcare or travel.
Half or more of respondents
are interested in certification in media relations, digital/social
media and crisis management. Sixty percent would open certification
to non-members for a higher fee. Frause, chair
of the certification task force, is also chair of the College
The certification move
comes on the heels of the results of the first five years
of the new test for accreditation. They are dismal to say
Only 550 PRS members became
APR in that period (average of 110 a year). Although there
are eight other member organizations of the
Universal Accreditation Board, the eight only generated
PRSs attempt to
sell the APR test to other groups (at $410 per exam) has
fizzled. Selling the new certification would
also be a stretch.
reform is the big topic at the Society this year,
as announced by CEO Jeff Julin. It should include setting
up a process for publicly debating ethical issues.
We wonder whether there
will be much governance reform at the Assembly Oct. 25 because
this topic was first broached in 2004 when PRS president
Del Galloway named Dave Rickey to head a new task force
on leadership and governance. Rickey was also
at that time head of the Ethics Board.
Its four years later
and Julin is now asking the 2008 Assembly in Detroit to
come up with governance reform ideas. We bet press will
again be barred from the Assembly lunch which will be turned
into a working lunch (for governance ideas)
like it was last year (for the Strategic Plan).