The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, September 17, 2008, Page 1
SHOPS $400K PR WORK
Special Interest Group believes its short-range wireless
technology is on the cusp of new advancements
and wants to use PR to get the word out to companies, consumers
and members of the media.
is floating an RFP to firms for work valued in the $400K
range for `09.
is the non-profit of 11,000 members that use Bluetooth technology
as the standard format for more than 2B communications devices.
membership has grown, BSIG sees the need for industry education,
PR support for members and to actively engage consumers,
including driving traffic to www.bluetooth.com,
according to the RFP.
work schedule includes press releases, media/analyst relations,
bylined article development and placement, promotional event
support, speaking opportunities, sponsorship ideas and executive
Wash.-based BSIG is looking for creativity matched
with traditional solid PR. It may pick more than one
firm, depending upon the strengths of the contenders.
are due Sept. 26. The winner/winners will be notified Nov.
5. Work begins Jan. 12.
Keating has info ([email protected]).
MOLINARI EXITS KETCHUM FOR
Susan Molinari is exiting
as CEO of Ketchums Washington Group to join Bracewell
& Giulianis government affairs practice.
The four-term Republican
Congresswoman from Staten Island and a slice of Brooklyn
will join forces with ex-New York City Mayor Rudy Giuliani
at B&G on Oct. 6. She will be a senior principal/government
relations and strategy.
Giuliani says he has known
Molinari from her early political days as a member of the
NYC City Council, and has watched her develop into
one of the most trusted political voices on the scene today.
Her father was S.I. Borough President.
For her part, Molinari
praised B&Gs thoughtful, bipartisan approach
to government relations. In her statement, the politico
said Bracewell puts substance first.
The Washington-based Molinari
will work in tandem with Jim Chapman, a former Democratic
Congressman from Texas. She left Congress in `97 for a brief
TV stint before joining Ketchum.
The B&G law firm has
more than 400 staffers in D.C., N.Y., Texas, Dubai, Kazakhstan
and the U.K.
MATTIA STEPS DOWN AT COKE
Tom Mattia, Coca-Colas
senior VP-worldwide PA & communications, plans to retire
in February as new CEO Muhtar Kent, 55, puts his own stamp
on the company.
Kent assumed the top spot
from Neville Isdell, 65, in July. Isdell plans to relinquish
the chairman role at the `09 annual meeting in April. He
spoke at the annual Seminar (formerly PR Seminar) meeting
in May about sustainable business practices. Mattia chaired
Clyde Tuggle, president
of Cokes Russian, Ukraine and Belarus operations,
will assume various corporate duties at Atlanta headquarters,
including Mattias PA/communications role. He handled
global PA prior to Mattia joining Coke in `96.
The 60-year-old Mattia
held key posts at Ford Motor (North American PA director),
Hill & Knowlton (general manager/Los Angeles), and IBM
(director of advanced workstation marketing) prior to joining
the soft drinks company. Alex Cummings, Cokes chief
administrative officer, announced Mattias retirement
via an e-mail to staffers.
GEORGIA TURNS TO GLOVER PARK
The Government of Georgia
turned to Glover Park Group shortly after Russian tanks
rolled through the country last month.
The Democrat-heavy GPG
filed a two-month contract worth $200K with the National
Security Council of Georgia for strategic and communications
work beginning on Aug. 25. The pact is renewable for an
additional time period that must be agreed to in writing.
GPG was founded by Joe
Lockhart, President Clintons Press Secretary; Carter
Eskew, chief strategist to Al Gore in his Presidential run
and ex-Washington head of BSMG Worldwide, and Michael Feldman,
senor advisor to Vice President Al Gore. GPR did not return
a call for comment.
Dick Cheney visited Georgia
earlier this month and pledged $1B in U.S. aid.
NO SIGNATURES SO FAR, PRS
The PR Society said on
Sept. 11 that it had yet to obtain signatures on ethics
pledge forms that it sent to Jill Hazelbaker, communications
director of John McCain 2008, and Robert Gibbs, communications
director, Obama for America.
The two campaigns were
asked to sign formal pledges obligating them to abide
by the PRS Code of Ethics in all communications
Although it has yet to
hear from the campaigns,
(continued on page 7)
Edition, September 17, 2008, Page 2
STADIUM TALKS SCUTTLED
potential sponsorship of the new $1.3B football stadium
for the New York Giants and Jets by Allianz has been scuttled
in the wake of a public outcry and media pressure over the
German insurance companys Nazi ties.
Lamping, president and CEO of the joint stadium venture
by the two teams, New Meadowlands Stadium LLC, issued a
statement Sept. 12 saying discussions have been halted.
We are continuing discussions with other potential
partners for the new stadium and look forward to the summer
2010 opening of this new icon for our region.
Associates is working with the joint venture, which also
brought in D.C.s The Harbour Group to vet potential
candidates for the naming rights.
was handling due diligence related to Allianz with a focus
on its compensation of Jewish victims of the Nazi regime,
according to an executive familiar with Harbours role.
Allianz insured operations and individuals from the Nazi-era
German government during World War II and has worked in
recent years to atone for its role in the Holocaust and
to compensate victims.
call to Harbour managing director Richard Mintz, former
chairman of Burson-Marstellers global PA practice,
was not returned. Harbour has recently worked with the United
Arab Emirates in the wake of the Dubai ports controversy.
New York Giants and Jets broke ground in April on the 82,500-seat
new stadium slated for a 2010 opening in New Jerseys
Meadowlands outside of Manhattan. New York Times
sports business columnist Richard Sandomir wrote last week
that the two teams face moral and public-relations
questions as they negotiate the possible sale of naming
rights to Allianz.
one of several articles in various outlets panning the idea
of an Allianz Stadium, New York Daily News
columnist Gary Myers wrote: With so many Holocaust
survivors in this area and ancestors of survivors or people
who lost their parents or grandparents in concentration
camps, it just makes no sense.
in 1993 set up a Center for Corporate History
and hired a historian to detail the companys role
in Nazi Germany, which included insuring the Auschwitz concentration
camp and others and paying Jewish insurance policies in
cash to the Nazis.
MOVES FROM RF TO MS&L
Dhillon, a top Washington player, has joined Manning Selvage
& Lee as CEO Mark Hass moves to bolster the PA capability
of the Publicis Groupe unit.
25-year pro is moving from Ruder Finn, where he was managing
director in D.C. Earlier Dhillon served six years as director
of PA at Hill & Knowlton.
government experience includes the slot of deputy assistant
secretary of government affairs at the U.S. Dept. of Transportation
during the Clinton Administration and chief of staff to
Rep. Bob Matsui (D-Cal.), where he tackled tax, trade and
health issues for the Ways & Means Committee.
MS&L, Dhillon assumes the role of managing director
of D.C., and chief of its national PA practice. He will
lead the offices new business development, recruitment
and manage key client relationships.
TAPPED BY L.A. FOR TRASH WORK
Los Angeles Board of Public Works has okayed a $1.8M budget
to educate people, businesses and the media about its recycling
firms have been qualified for the work. The group includes
Weber Shandwick, Englander and Assocs., Ogilvy PR Worldwide,
Environmental Science Assocs., Harris & Co., R3 Consulting,
Strategy Workshop Inc. and Encite Marketing.
L.A. Dept. of Sanitation is flush with cash due to massive
increases in trash fees recently imposed on homeowners,
according to Ron Kaye, an influential blogger in the city.
He predicts higher fees to help pay for the PR effort.
former editor at the Los Angeles Daily News, is an
organizer of the Saving L.A. Project, which is dedicated
to rooting out corruption in city government.
was a fierce critic of Fleishman-Hillards contract
with the city that led to the overbilling scandal.
TO GUIDE PR, CSR FOR TIMEX
Walas, a PR consultant who was Avons first corporate
social responsibility officer, joined Timex Group B.V. as
senior VP of corporate communications and CSR on Sept. 15.
will oversee corporate comms., PR, corporate branding, employee
comms. and CSR, including philanthropy for the Timexpo Museum
has been running a comms. consulting firm, Jaks Cove, after
serving in several PR and CSR roles in 18 years at Avon,
including president of the Avon Foundation.
played a key role in building the foundation into a huge
benefactor for breast cancer research and charities.
Timex, she reports directly to CEO Hans-Kristian Hoejsgaard.
said she will work to create a strategic and proactive comms.
and philanthropic platform for the company.
HANDLES WAMU CEO OUSTER
Verbinnen is helping Washington Mutual handle the media
regarding the blockbuster announcement that longtime CEO
Kerry Killinger has been ousted, replaced by Brooklyns
Fishman had headed Independence Community Bancorp and became
Sovereign Bank COO after it acquired ICB. Most recently,
Fishman headed Meridian Capital Group. He chairs the Brooklyn
Academy of Music.
transformed Seattle-based WaMu via a string of acquisitions
from a regional thrift into a national powerhouse.
was undone by the credit crunch and the weight of a $3.3B
second-quarter loss. The bank has said it may lose up to
$19B this year.
shares have plunged more than 80 percent during the past
year to $5.12.
assumed the WaMu helm in `90. There also was heavy speculation
on Wall Street about the future of WaMU and much talk of
the need for a marriage partner.
Edition, September 17, 2008, Page 3
CUTS 550 DISTRIBUTION WORKERS
New York Times Co. is cutting 550 jobs via the shutdown
of its City & Suburban distribution unit that delivers
the NYT and about 200 magazines and papers throughout the
New York metro region.
is no longer an economic business for the company, says
Scott Heekin-Canedy, president & GM of the NYT. He says
it was a difficult decision to ax such a large number
of dedicated employees.
impacted workers will be let go in January and will receive
severance packages as negotiated with the Newspaper and
Mail Deliverers Union of New York and Vicinity.
NYTC anticipates no effect on retail availability
once distribution is outsourced to independent companies
that may employ lower-wage, non-union workers. Some NYTC
drivers also will deliver the papers.
distributes the Wall Street Journal and also handles
some of the New York Daily News and New York Post
shares rose 27 cents to $14.52 on the news. They traded
as high as $21.45 during the past year.
TAKES CRAINS N.Y. ED JOB
Antunes, a veteran of CNNMoney.com
and the New York Post, assumes the editor slot at
Crains New York Business on Oct. 6.
44-year-old Antunes takes over for Greg David, 58, who becomes
CNNMoney, Antunes was responsible for developing web versions
of Time Inc.s Fortune, Money, and Business
2.0. Antunes had edited the NYP from `99 to `01.
is to continue writing his twice a-month column on the economy
and politics. He also will remain host of Crains Breakfast
EXPANDS HEARD ON THE STREET
Wall Street Journal is expanding the reach of its
Heard on the Street, column that debuted in
new Heard column will be penned by a dozen staffers in the
U.S., Europe and Asia, updated throughout the day and feature
real-time info from Dow Jones Newswires.
Thomson, managing editor of the WSJ, says the column will
echo around Wall Street and the world with a resonance
well beyond its traditional influence.
will have its own presence on the wsj.com
site with embedded charts and lines to the WSJs company
Heard editorial team is headed by Thorold Barker, who joined
the WSJ from Financial Times.
EX-EDITOR JOINS U. OF CHICAGO
Marie Lipinski, ex-editor of the Chicago Tribune
is joining the University of Chicago as VP for civic engagement
effective Oct. 1.
newly created post calls for Lipinski to manage the universitys
relationships with its multiple constituencies.
also will be a senior lecturer at the school.
TROTS OUT HEALTH MAG
Publications launches Parades HealthyStyle
on Sept. 17 with a circulation of more than eight million
people reading 46 newspapers.
Siegel, Parade publisher, says the new publication signals
a belief in the long-time viability of newspapers.
promises to feature the latest health, food, fitness, beauty
and nutrition news. It will feature materials from luminaries
such as Dr. Mark Liponis, author and corporate medical director
at the Canyon Ranch, and Emily Listfield, former editor
magazine will be included in the Los Angeles Times,
St. Louis Post-Dispatch, Miami Herald, Atlanta
Journal-Constitution and Seattle Times/Post-Intelligencer.
advertisers are Unilever, Campbells and Sanofi.
DROPS 100 DEPARTMENT HEADS
which announced plans to trim 1,000 staffers last month,
is cutting an additional 100 department heads to flatten
its executive management ranks and realign its corporate
resources, according to a memo from Robert Dickey, U.S.
notes that most of Gannetts papers are down at least
25 percent in real estate, automotive and employment classified.
does not see an upturn under well in 2009.
will now rely on group directors to oversee categories such
as circulation, finance, human resources, information technology,
marketing and production.
expects the set-up will improve communications, streamline
processes and accelerate resource redeployment.
NAMED NEWSDAY COO
Jimenez, chief financial officer of Newsday, was
named COO of the Long Island paper that recently was sold
by Tribune Co. to Cablevison in a deal worth $650M.
had been controller of the Chicago Tribune prior
to joining Newsday in `05. Earlier, Jimenez was a finance
director at McDonalds.
also announced that Ken DePaola, who was head of Tribunes
national sales effort, is now in charge of its marketing,
advertising and circulation.
Rutledge, Cablevisions COO, oversees the newspaper.
UNVEILS RETIREMENT CHANNEL
has launched a retirement channel on its site tailored with
information suitable for people at various stages of their
work lives. It is billed as a one-stop site for all
content includes info on IRAs, annuities, pensions, self-employment
plans, insurance, estate planning and retirement living.
The channel also features the Ultimate Guide to Retirement,
a searchable reference guide covering housing costs, healthcare
expenses and tax planning tools.
news continued on next page)
Edition, September 17, 2008, Page 4
IS IN FOR LONG HAUL
Los Angeles Times is not like an endangered polar
bear stranded on an ice floe, it has some smart people who
are making tough decisions to insure the long-term survival
of the 120-year-old paper now owned by real estate baron
Sam The Grave Dancer Zell.
was the message Darrell Kunitomi, public affairs representative
of the L.A. Times, had for ODwyers following
a tour of the newsroom and a presentation at LAT headquarters.
is the reality at the LAT. The Media Group will get
webbier, the newspaper will change sections, fold them,
create new composites; retrain still photographers and reporters
to become VJs and use video reports more and more; and the
newspaper will continue to change its look, said Kunitomi.
The graphics are changing as we speak, including the
front page of the future. Dont be shocked its
a new era of new ownership.
put the change mantra into context. A great organization
such as The Times should be one of those companies that
will go on long after its original founders have passed
from the scene, change its spots, adapt, and survive to
prosper and grow.
movies survived the breakup of the studio system. The music
business has dealt with synthesizers, vinyl to cds and now
file sharing, he said.
the best part for PR pros pitching the LA Times: We
still take hard information, images, commentary, entertainment,
food and sports and fun and put it to newsprint every 24
hours. It might be a traditional, retro way of informing
society, but at The Times it is what we know and what we
do best. Were changing. We know we must to survive.
And really, we know that, said Kunitomi.
the tour, this writer noticed several changes. Stacks of
newspapers, media kits, dictionaries and books have been
replaced by more computers, high tech gadgets, high tech
monitors and electronic wizardry.
really noticeable were fewer people, almost like visiting
the newsroom on a weekend night with a skeleton staff onboard.
group tour was sponsored by PRSA-LA, Southern California
American Marketing Assn., Direct Marketing Assn. of Southern
California and Women in Technology International and held
in one of the great buildings of LA history.
Longhlin, president of Targeted Media and senior VP marketing,
told the audience how the LAT wrestled with globalization.
said the LAT answered four questions:
Which countries should we support? In which order?
Which languages should we offer? Which should we do first?
How much content should we offer? How deep should we go?
Should we just market ourselves on the web? Or should we
you want news, politics, sports, entertainment, we got something
for you, so come and spend some time with us, said
Tribune Direct/LA Times event was billed as helping PR Pros
learn what the LA Times is looking for today in news
coverage and how it is dealing with current changes in print
the closest we got to any editors or writers was the distant
tour of the Los Angeles Times Newsroom, which was quiet,
nearly empty and almost surreal compared to even two or
three years ago.
the newspaper business, it might just be the sign of the
Reiss joined Newsweek Sept. 15 for the newly created
GM/Newsweek digital post. He will handle strategy, operations,
technology, traffic development and design on online operations.
recently, Reiss headed Associated Content. Earlier he spent
eight years at ESPN, handling programming, production and
content for its web operation. He also worked at ESPN
was at Spy from `87 to `93.
AIDE TO RLJ
Otey Blunt, a deputy communications director for Sen. Hillary
Clintons presidential run, has taken the VP/communications
and public affairs slot at The RLJ Companies, the conglomerate
run by Black Entertainment Television founder Robert L.
was director of African American media for Clintons
White House bid. She joined the campaign in June 2007 after
serving as a VP and deputy director in Ogilvy PR Worldwides
multicultural unit. She earlier was a senior VP at Perennial
Strategy Group, a D.C. public affairs and government relations
Md.-based RLJs holdings include units focused on hotel
real estate investment, financial services for retirement
planning, private equity, and interests in the NBAs
Charlotte Bobcats, video lottery gaming and film production.
GIVES PEEK AT NEW DIGITAL READER
Jose-based tech firm Krause Taylor Associates is guiding
the protracted launch of Plastic Logics digital reader,
a portable display device aimed to display digital newspapers
and compete with Amazons Kindle.
helped Plastic Logic preview the device at the fall DEMO
conference in San Diego last week. The reader, which doesnt
have a name yet, is drawing steady buzz online and being
tabbed by some as a potential savior for newspapers because
of its sheet-of-paper size and light weight. PL will announce
a news industry partnership next month.
Taylor, partner of KTA and a former Apple PR exec, told
ODwyers that she and her client were extremely
happy with the coverage last week and praised the
DEMO event as a great launch platform. She said KTA picked
up AOR duties for Plastic Logic earlier this year. The preview
of the device will be followed by an announcement at the
International CES in January.
17, 2008, Page 5
OF PR FIRMS
said it has inked a deal to acquire New York-based Paul
Wilmot Communications, an 11-year-old independent shop with
a specialty in fashion.
which said Wilmot will continue to operate under the PWC
name, is eying expansion to Los Angeles, London and/or Tokyo
for the 35-staffer firm.
Senay said PWC is a tremendous complement to
F-Hs fastest-growing practices entertainment
and consumer marketing and will also benefit its
burgeoning luxury marketing unit.
described by Liz Smith in 2001 as a classy independent
success story, a counselor of note and very much in demand,
was senior VP of worldwide PR and communications for Calvin
Klein from 1985 to 1992. He left to join Vogue magazine
as its director of PR and comms. and later directed PR at
parent company Conde Nast. He started out handling PR for
Revlon and later worked at Halston Perfume before starting
his own fragrance company and selling it ahead of his move
to Calvin Klein.
set up PWC in 1997 with CK colleagues Stormy Stokes and
which is owned by Omnicom, declined to disclose financial
terms of the deal.
clients include L.A.M.B., Sean John, Bluefly.com
COUNSEL ON FIRM OPERATIONS
former back-office PR agency exces are putting their experience
to use for firms that dont have robust administrative
two CRT/tanaka veterans have set up The Business Within,
a consulting shop aimed to counsel PR agencies on administrative,
financial and operational policies and procedures.
Calleja, who was CFO and director of workplace culture at
CRT/tanaka, and Eric Rode, ex-IT director and database designer
for the firm, are principals. Both were at Patrice Tanaka
& Company prior to and followng its merger with CRT.
said the firm offers services for agencies that dont
have the benefit of dedficated, executive-level oversight
for their operations and administration.
said it has made a commitment to work with Clinton Global
Initiative members to raise interest in their causes and
the CGI as a whole. Washington, D.C.-based APCO will provide
communications support for attendees at the CGIs next
annual meeting Sept. 23-26 in New York. The firm will offer
media training and coordinate meetings with journalists.
founder Ron Sachs has set up a website for Florida sports
The site includes a blog by journalist Gary Fineout. ...HeilBrice
Irvine, Calif., has brought in Nathan Manchester as director
of user experience and Jeff Lawrence as director of online
marketing to grow its interactive division. Manchester was
at Young & Rubicam while Lawrence worked for several
online marketing shops.
PR/New Media, New York/FirstWivesWorld.com,
online community for women transitioning through divorce.
PR, New York/Extended Stay Hotels, for PR for its
five brands Extended Stay America, Homestead Studio
Suites, Studio Plus, Extended Stay Deluxe and Crossland.
SMR, New York/Air America Media, as AOR for media
relations for the progressive talk radio and web network.
Investor Relations Group, New York/Micromem Technologies,
magnetic random access memory and sensor technology, for
PR and IR.
PR, New York/Animal Medical Center, not-for-profit
veterinary teaching animal hospital, for PR.
+ Associates, Cranford, N.J./Biotest Diagnostics
Corp., to boost its position in the U.S. transfusion diagnostic
market. The firm has also added the Pain Control Division
of existing client B. Braun Medical and expanded its role
with Bracco Diagnostics.
High Point, N.C./Syngentas Home Care product line,
for advertising, direct mail, web development, CRM and sales
Communications Group, Atlanta/Vesdia, loyalty marketing
and multi-channel merchant network services, for PR following
a search. TK is focused on brand awareness in the financial
sector and merchant community, industry executive visibility,
analyst relations and social media exposure.
21, Atlanta/The Atlanta Botanical Garden; Emory Facial
Center; Lanforce Consulting Group; MolliCoolz; NCAA Football,
for its youth initiative program; HandsOn Network, for PR
| Condon | Carter, Chicago/McCain Foods USA, for
an integrated marketing campaign, including advertising,
PR and online marketing, playing off the presidential race.
Speer Beardsley, Minneapolis/Pentair, diversified
operating company, and Beam Global Spirits and Wine, as
AOR for its Jim Beam brand.
McKinney PR, New Brighton, Minn./
Evergreen Exhibitions, for the Vatrican Splendors
from Saint Peters Basilica, the Vatican Museums and
the Swiss Guard exhibit, for PR as the exhibit hits
its final stop in Minnesota.
Dallas/SolArc, commodity trading and risk management services,
for re-branding, PR, web development and advertising.
Communications, Los Angeles/Dessert Alert, six-year-old
web-based dessert company, for national and regional PR
including outreach for holiday gift guides, the bridal sector,
gift bag and awards shows, as well as community events.
Communications, San Francisco/Xelerated, network
processors, as AOR for PR, including an analyst and media
Edition, September 17, 2008, Page 6
EYES AUTO EVENTS WITH FIX
S Simon Productions, New York, has inked a deal with The
Car Coach Lauren Fix to produce an automotive lifestyle
program for the Lifetime Television network.
program, called Female Driven, goes along with
Fix-led satellite media tours, web video content and national
programming from the four major U.S. auto shows in Los Angeles,
Detroit, Chicago and New York.
Simon, president of the company, said the deal will help
him establish a foothold in the automotive event marketing
philosophy of the importance of a womans role in the
car buying decision-making process makes it easy for her
to speak to a broad audience, he said. Simon noted
85 percent of car buying and maintenance decisions are made
by women, who also own 60 percent of the cars on the road.
Software & Information Industry Association has set
an Oct. 17 deadline for nominations for its popular CODiE
awards are in their 24th year.
group will host a finalist showcase in conjunction with
its annual SIIA NetGain conference on May 4, 2009, at the
Palace Hotel in San Francisco. The Showcase is held the
night before the CODiE Award Receptions & Gala. Info:
a Chicago-based direct marketing firm, has started a blog
to help marketing and media pros understand and utilize
direct marketing tactics. allegrolink.com/blog.
...Young & Rubicams Wunderman network has partnered
with social media monitoring company Visible Technologies
to integrate VTs TruCast monitoring service into clients
marketing plans. ...Witeck-Combs
Washington, D.C., and the National Lesbian & Gay Journalists
Association have partnered to produce OutNewsWire, a news
distribution service for the LGBT community. Its target
list of about 250 journalists includes regional and national
publications and websites. Per-release rate for members
is $100 or $150 for non-members. Info: outnewswire.com
or 202/887-0500. ...Broadcast and digital firm Dogmatic
handled digital assets and video for Calvin Kleins
40th anniversary in New York earlier this month. The firm
hosted highlights video, celebrity soundbites and photos
for a Sept. 7 party alongside the High Line, a former elevated
rail line being converted to a public park in the Big Apple...Eighty-nine
percent of users
of dancing outdoor inflatable devices said the eye-catching
promotional tools were effective or very effective, according
to a survey by SkyDancers International, which markets the
Detroit, was tapped to produce Ford Motor Companys
SYNC Tour with Microsoft, a 28-city event to educate consumers
about Microsoft technology available in Ford vehicles.
Buhay, senior VP of corporate communications for
Medialink, to Gibbs & Soell PR, New York, as senior
director of marketing. She was with Medialink for 15 years
until recently. Buhay joined Medialink after serving as
sales manager with Radio/TV Reports, part of Competitive
Lilien, previously with Levick Strategic Communications,
to 5W PR, New York, as VP-corporate and public affairs.
Lilien also worked in D.C. as managing director of business
relations for Bob Dole Enterprises. She began her career
as a producer at Fox News, and then exited for a VP-PR spot
at Bear Wagner Specialists, a New York Stock Exchange specialist
Mudolo, VP of IR for GlaxoSmithKline, to Forest Laboratories,
New York, as VP of IR. He previously directed IR at Schering-Plough.
Goldfarb, who ran her own consulting firm for 12
years, to Rasky Baerlein Strategic Communications, Boston,
as VP in the firms academic and non-profit practices.
Her clients at Goldfarb Communications Group included the
National Park Service, Boston Center for Adult Education
Kaplan, VP of strategic planning and former director
of IR for Textron, to Raytheon, Waltham, Mass., as VP of
White, program marketing manager, Society for Human
Resource Management, to the Wine & Spirits Wholesalers
of America, Washington, D.C., as director of communications
and public affairs. She was previously director of comms.
for the Recreational Vehicle Industry Assn.
Gordon, physician assistant profession advocate,
American Academy of Physician Assistants, to Hyde Park Communications,
Washington, D.C., as an A/E.
McBride, who handled accounts at Ypartnership, to
Push, Orlando, Fla., as a senior A/E for PR. She began her
career in media relations at Walt Disney World Parks &
Parnell, finance lead for several U.S. government
contracts for Accenture in Reston, Va., has joined Sonys
corporate communications unit in San Diego as a PR specialist.
Rosenberg to managing director of Porter Novellis
flagship New York office. Rosenberg, 41, is the firms
most senior U.S. consumer marketing leader and continues
to head PN Entertainment.
Bresnahan to VP, Rasky Baerlein Strategic Communications,
Boston. She joined the firm in 2007 and handles accounts
like the Boston Red Sox, Citizens Bank and The Education
Cibella to senior A/E, Edward Howard, Cleveland.
Also, Carli Cichocki,
Melissa Koski and
to A/Es, and Amy Schuster
to human resources generalist.
Daniels to senior A/E, Ackerman PR, Knoxville, Tenn.
She joined in Aug. 2007.
Edition, September 17, 2008, Page 7
SIGNATURES SO FAR
from page 1)
said it is responding to media interview requests
as we continue to speak out publicly and vigorously on this
until now, PRS had not asked non-members to sign the ethics
PRS website section on the code is entitled PRS Member
Code of Ethics and the ethics pledge says, PRS
Member Code of Ethics Pledge.
letter from PRS CEO Jeff Julin to Hazelbaker and Gibbs says
the Society, during this election season, feels a
duty to intensify our organizations advocacy for a
clean and fair campaign modeled on the principles of the
PRS Code of Ethics, which could help strengthen trust in
the U.S. and its electoral process.
109 Chapters Enlisted
109 chapters are being enlisted in this campaign and the
Julin letter tells Hazelbaker and Gibbs, We need your
copy of the PRS Code was provided to both. Available records
do not show that either is a member of the Society.
says in the letter, I personally urge John McCain
2008 [or Obama for America] to commit to this pledge.
notes that particularly relevant sections of
the code are protecting and advancing the free flow
of accurate and truthful information
communication fosters informed decision making in a democratic
more than two months of efforts, neither PRS nor any of
its 109 chapters have agreed to print a 14-point letter
by PR professors asking for discussion of the need for a
printed directory of members and a vote by the entire membership
on this issue; IRS Form 990, which would show the salary
of COO Bill Murray and which was originally due May 15,
has yet to be revealed to the members.]
e-mail to leaders Sept. 11 said:
tuned for new developments as we put PRS on the map as the
organization that made a difference in political discourse
in the U.S. Also, consult with your chapter presidents and
chapter advocacy officers for additional developments and
opportunities to participate in this important effort.
APRs PONDER MEANING OF APR
ten accredited members of the Tri-State district of the
PR Society met by teleconference Sept. 10 and decided to
form a virtual community of APRs that would
meet in the future.
meeting was conducted by Tri-State chair Douglas Fenichel
conducted by Tri-State chair Douglas Fenichel of K. Hovnanian
Homes, Edison, N.J.
probed participants for what APR means to them and mostly
found that practitioners took the APR test for their own
personal satisfaction and to set themselves apart from other
are a lot of people claiming to be PR practitioners who
are really five levels down from what an APR
is, said one participant in the call.
Lukaszewski said his view of APR is that it stands for personal
responsibility and that all the hubbub about APR raised
by a handful of members in the Society is irrelevant to
the needs of the individual practitioner from their own
have taken that further step and that makes them leaders,
said Fenichel. He said APRs mostly lack a common meeting
ground. The chapter near Syracuse has a lunch once a year
for APRs, he noted.
Seen as 'Credential'
said APR is an important credential in an industry where
credentials matter. He noted he is in four associations
and is accredited or certified in all of them. "Credentials
are the most common reason people join professional societies,"
said he speaks to chapters and districts throughout the
U.S. and often holds special APR-only meetings on the days
that he speaks.
spoke of the need to retain APRs by keeping them involved
in PRS affairs.
said PRS/Philadelphia recently lost a highly valued member
who got tired of media panels and other activities
the chapter offered, telling leaders he found nothing in
the chapter that challenged or engaged
him any more.
in general, he said, PRS/Philadelphia has many APR members
and has a formal program for creating more. One participant
said that it's much easier for APRs to get an article placed
in the Tactics monthly of the Society and that there
are "a lot" of APRs and Fellows in the quarterly
Lewton, 2001 national president, said PRS h.q. should add
former officers and directors and other past leaders to
its leadership e-mail list. Past leaders are
an untapped resource, she said.
Zimmerman of Westchester said she got her APR when she was
new to the profession and it was a big deal.
She wanted to use it as a calling card and to
differentiate herself from other practitioners
was very proud when I got it.
she doesnt see what incentive there is to be an APR
and is not sure of what advantages it provides or whether
it would motivate her to become active at the chapter or
noted she already does lots of volunteer work
and proposed that APRs have more than just a special lunch
but perhaps a mini-convention at the national
conference. Both Fenichel and Anita Saunders of Middletown,
Conn., agreed with her.
HIT AFTER OLD ARTICLE SURFACES
treasure trove of archived news articles on the Internet
led to billion-dollar loss in value for United Airlines
shares last week.
shares took a beating after a six-year-old Chicago Tribune
article about the companys 2002 bankruptcy filing
was picked up by a research firm and posted on a Bloomberg
of the companys stock was suspended after shares were
battered to a $1 billion loss in value following the pick
up of the Tribune article from the archives on the South
Florida Sun-Sentinels website.
airline, which exited bankruptcy in 2006, said it demanded
a retraction from the paper and is launching an investigation.
An investigation is underway.
Edition, September 17, 2008,
PR Society, by lecturing the Presidential campaigns
on truth and honesty, has again stepped onto the national
scene and emerged with mud on its face. The whole industry
previous debacle occurred in June when Julin castigated
CBS broadcaster Andrew Cohen for his blast at the credibility
ignored the fact that "PR specialist" ranked 43rd
on a list of 45 credible sources of information in the $150K
study in 1999 by PRS and the Rockefeller Foundation.
took back his comparison of PR people with burglars but
not much else.
noted that journalism is also under criticism (as are lawyers,
accountants, bankers, etc.).
of talking to Cohen, Julin got on his high horse and urged
PRS members to attack Cohen.
this latest debacle, Julin has had the effrontery to "challenge"
the Obama and McCain campaigns to sign a pledge to follow
the PRS Code.
which is off in its own corner of the universe, forgets
that the Ten Commandments, which are thousands of years
old, covers the subject of lying quite adequately.
PRS demand has touched off ridicule on the O'Dwyer and other
captured the mood best with the headline: "PRS Pulls
Publicity Stunt to Promote PR Ethics."
best that PRS could expect out of this gambit is replies
that the campaigns already have such standards, notes Greer.
definitely is a publicity stunt. A Julin e-mail to members
9/11 asks the 32,000 regular and student members to join
in the PRS campaign for truth so that PRS will have "large
enough numbers to have the clout of a de facto national
petition, the credibility for a solid story, and even recognition
as a national movement."
attempt to co-op the Ninth Commandment will give PRS leaders
and members national recognition as buffoons.
cartoon was posted on the Greer site showing Julin spouting
off about the PRS code and three PR people stuffing releases
down the throat of a journalist.
problem is that it's the pot calling kettle black.
PRS is the Land of the Giant Whoppers including not only
issuing misleading financials by booking a year's advance
dues as immediate cash, but by withholding all sorts of
information from members.
telling someone something important is lying. PRS is withholding
the transcripts of the last three Assemblies, refusing to
publicize the PR professors' arguments for the printed members'
directory, and blocking any discussion of governance reforms
such as ending proxy voting, and moving the charter to Delaware.
Central Michigan in 2006 proposed governance reform modeled
after the ABA and AMA, and providing extensive research
for this reform, not a word appeared on the PRS web or in
Tactics or Strategist. PRS's strong suit is
concealing things, not public debate.
could be in a real mess if a national medium starts covering
PRS's own policies and practices.
lot of mud is flung around in political fights and a PR/press/academic
panel could perform a referee's role.
failures at the Society were evident
in the "first ever" teleconference for APRs Sept.
group of about ten APRs who showed up (out of more than
100 invited), mostly had nothing to talk about except how
great they feel as APRs and how much better they are than
non-APRs ("five levels" better, said one participant).
obvious the APRs are a privileged subgroup in PRS (and one
that has a 35-year stranglehold on its high offices).
James Lukaszewski said that he has special meetings for
APRs when he visits chapters and another participant said
APRs find it "much easier" to get their articles
published in Tactics and especially in Strategist.
the most frequent speaker (paid) at PRS seminars and webinars
and who believes that truth is "15% facts and 85% perception,"
says APR is a "credential in an industry where credentials
onto something there. There's a definite push to get PR
pay thousands and even tens of thousands of dollars to earn
advanced degrees and certificates.
they will help them get or keep jobs remains to be seen.
it has done is increase the "pomposity" index
in PR in recent years.
previous chatty, amusing, self-deprecating PR pro has largely
been replaced by the formal, degree and certificate-heavy
pro who takes him or herself very seriously.
of "PR" these days is promotion and marketing
and has little to do with public discourse. "PR"
can only be practiced as much as management allows it.
degrees that really matter, as a survey of PRS members by
Bob Frause has found, are an MBA or a master's in communication
found that 80% of 113 respondents feel any of these is "somewhat"
or "extremely helpful" in getting a job, winning
clients or getting a promotion.
half the respondents are interested in "certification"
in media relations, digital/social media, and crisis management
and not much else.
chair Douglas Fenichel of K. Hovnanian Homes, Edison, N.J.,
who led the APR-only session, might have had something to
talk about if Frause had given him the results of the certification
should also have discussed the dismal results of the first
five years of the new multiple-choice APR test.
is no writing on this test which is like testing lifeguards
without making them go into the water.
550 PRS members have become APR in five years (70% pass
hopeful that the APRs on the call (Fenichel, Lukaszeweki,
Joan Capelin, Mary Goepfert, Kathy Lewton, Grace Zimmerman,
Jennifer Tornetta, Anita Saunders, Laura Lindsay, and Paul
Brennan), will get together again and discuss the five-year
APR results; the Frause study; "decoupling"APR
from national offices; putting the PR professors' arguments
for a printed directory on national and chapter websites;
giving members Assembly transcripts, etc.
would make them real "leaders."
thinks we did something "wrong" by listening to
the teleconference but we told him what is really wrong
is PRS selling tens of thousands of our articles without
our permission; the grip APRs have on national offices;
withholding Assembly transcripts; the theft of a whole day
of notes at the 2003 Assembly when we turned our back; Julin's
failure to appear before the big chapters (or any chapters
as far as we can tell), etc.