The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, September 24, 2008, Page 1
EYES PR EFFORT FOR BOLIVIA
U.S. governments agency for humanitarian aid is looking
to hire a PR firm to tout its work in Bolivia as diplomatic
relations have strained with the left-leaning South American
U.S. Agency for International Development wants a firm to
produce a public diplomacy campaign to increase Bolivian
citizens understanding of U.S.-funded programs in
the country since the 1950s.
budget for the campaign, slated to begin in October, is
set at $500K and the resulting contract will carry two option
wants to highlight its emergency supply efforts, opportunities
for the poor, and other economic and social welfare programs
it has funded in Bolivia.
campaign comes amid anti-government unrest in the Andean
between Bolivia and the U.S. have strained in recent years
amid the election of a leftist coca farmer president, Evo
Morales, who has strengthened ties to Venezuelan president
and Bush Administration nemesis Hugo Chavez.
this month, Bolivia expelled the U.S. ambassador in La Paz
after accusing him, as well as U.S.-backed programs administered
via USAID, of inciting the anti-government protests, which
in a show of solidarity for Morales, also expelled the U.S.
ambassador to Caracas.
DURAND EXITS OGILVY
Michael Durand, who joined
Ogilvy PR Worldwide in June `06 as managing director healthcare
strategy & planning, exited July 31 as the WPP Group
unit retrenches and steps up its drive to increase billable
Ogilvy still has a photo
of Durand on its website. It also has an e-mail address
He is pictured with Kate
Cronin, Ogilvys managing director of global healthcare.
She told ODwyers there is no plan to replace
Marcia Silverman, Ogilvys
CEO, did not return an e-mail.
Durand, who spent 21 years
at Porter Novelli before exiting as healthcare head, is
exploring various opportunities.
There is nothing
rock solid yet, he said.
Durand, who doesnt
want to rush into anything, is looking for a place where
he can help uncover best practices and really see
what forces are driving healthcare today.
He is at [email protected].
PICKENS PICKS PATTON BOGGS
Texas oil tycoon T. Boone
Pickens has hired Patton Boggs to win Washington support
for his PickensPlan program designed to wean this country
off foreign oil.
Pickens wants to develop
domestic energy alternatives such as wind, hydro and natural
gas to reduce the dependence on energy imports. He has launched
a $60M marketing campaign to hike awareness of the program.
Patton Boggs, which describes
PP as a social welfare organization whose mission
is to bring energy independence to the U.S., has Benjamin
Ginsberg and Joshua Greene working on the effort.
Ginsberg was national
counsel to the two Bush-Cheney campaigns, and played a major
role in the Florida recount fiasco of `00. Greene worked
for New York City Democratic congressmen Jerry Nadler and
Pickens used Sloane &
Co. to handle PR surrounding the July launch of PP. Washington-headquartered
North Bridge Communications has been drumming up PA enthusiasm
for the effort.
ANVIL LOOKS FOR PR FIRM
New York-based Anvil Knitwear
is looking to hire a PR firm to support its corporate and
marketing communications efforts. The initial budget is
set for $150K/year.
Anvil wants to raise its
visibility in the marketplace via publicity, media relations,
special events, corporate identity development, lobbying,
newsletters and investor communications.
Ellen Singer, executive
VP-marketing, wants interested firms to contact her by Sept.
26. She is at [email protected]
The PR contract is to
be awarded during the first week of December.
EDELMAN LANDS BURNS
Edelman has named the
well-respected Nicholas Burns chairman of its newly created
global PA advisory board. The Harvard University professor
retired earlier this year as the State Dept.s senior
career diplomat. He exited as under secretary of state for
Burns, who is said to
have been negotiating a position with Patton Boggs, earlier
served as permanent U.S. rep to NATO and ambassador to Greece.
During the Clinton Administration,
Burns was spokesperson for the State Dept., and a member
of the National Security Council on Russian affairs.
Edelman says its PA work
represents about 15 percent of its overall business. The
firm has just opened offices in Rome and Berlin.
Edition, September 24, 2008, Page 2
HITS PR TIES TO FDA SITE
head of a medical communications firm attacked by a watchdog
group for its ties to an FDA-supported consumer website
said conflict-of-interest accusations are baseless.
Center for Science in the Public Interest last week highlighted
the non-profit group EthicAds production of an FDA
website launched last week to help consumers understand
drug ads. CSPI noted EthicAd is based in the offices of
Atlanta firm Shaw Science Partners, which has handled communications
for pharmaceutical industry clients.
Shaw, an MD who is president of Shaw Science Partners, told
ODwyers that the non-profit group was set up
to rein in DTC advertising. Nobody in the organization
nor I certainly dont have any connection whatsoever
to direct-to-consumer advertising, he said. Ive
never gotten a penny for it.
said the group advocates volunteer guidelines for DTC ads
by the pharmaceutical industry. We originally formed
because we are critical of DTC advertising and we advocate
standards for DTC ads, he said.
is calling on the FDA to scuttle the site, which is hosted
by FDA.gov. CSPI contends that explanatory language on the
site is more geared to pharma copywriters than consumers.
Its not that any of the information presented
on this website is wrong, per se, said Merrill Goozner,
director of the CSPIs Integrity in Science Project.
But if the goal were to educate consumers about drug
ads, the site is a dismal failure.
bills itself as a nonprofit, independent organization
committed to providing the most accurate and relevant information
about prescription medications.
is listed as executive director of EthicAd, although his
role as head of Shaw Science Partners is not mentioned and
he is only cited as a former medical advisor for the National
Library of Medicine and the National Institutes of Health.
also disputed CSPIs labeling of his company as a PR
firm saying his firm is a scientific communications
company that explains the mechanism and action of
drugs. His firms website touts its work for drugs
like Viagra, Byetta, and Rozerem.
has accepted the resignation of its spokesperson, Denise
Tyrell, after she pinned the blame for the commuter rail
lines crash that killed 25 people on the rail agency.
contends that Metrolink is ultimately responsible for the
engineer who apparently ran a red light which caused the
commuter train to slam into a Union Pacific freight train.
Rogers, chairman of the Southern California Regional Rail
Authority, characterized Tyrells remarks as premature,
and is waiting for completion of a National Transportation
Safety Board probe into the accident. Tyrell says she only
spoke the truth.
NTSA has ordered Metrolink staffers to refrain from further
comments about the crash pending completion of the probe.
according to its website, has agreed to do so.
SHIFTS TO PEPSI
Bough, executive VP/director of Weber Shandwicks global
social, interactive and emerging media practice, is moving
to Pepsi at the end of the month. He will serve as director
of global social media at the soft drinks marketer.
was founding member and senior VP at Ruder Finn Interactive
prior to joining the Interpublic unit. As RFs director
of strategy and architecture, he developed programs for
corporate, consumer, healthcare, non-profit and technology
Bough was an interactive advisor for Neural Net, working
on projects such as the launch of the Jordache website.
Since 2000, Bough has been a professor at New York Universitys
Center for Publishing Graduate Studies.
is the name of WS digital interactive practice. It
offers social gaming, search space advocacy, onsite dialog
and screengrabber offerings to clients such as General Motors,
Unilever and Milk Processor Education Program (got milk?).
Boettcher, senior VP for corporate responsibility, is moving
into the role of campaign manager for Screengrab,
according to Jennifer Norton, a WS spokesperson.
GUIDES TESCOS U.S. PUSH
the U.K. grocery giant expanding its presence in the U.S.
market, is working with APCO Worldwides Sacramento
office for its U.S. PR as it scouts more western locations
for its boutique stores.
has previously worked with the company in the U.K.
opened its first U.S. store a Fresh & Easy Neighborhood
Market last fall in Sacramento, the first of 72 locations
it has unveiled in the western U.S.
& Easy markets are significantly smaller than traditional
U.S. grocery stores and domestic chains have moved to try
building scaled back versions of their own locations to
compete as big-box retailers and even pharmacy chains have
cut into the grocery market here.
Wonnacott, a manager for APCO/Sacramento, said the office
has been working with Tesco since 2006 on comms. and PA
in the three states they are currently located in
Nevada, Arizona and California.
STEERS MOTOR COACHS CHAPTER XI
Coach Industries, a leading intercity bus maker, is using
MWW Group to handle media regarding its Chapter XI filing.
Schaumburg, Ill.-based company filed a pre-packaged
bankruptcy filing on Sept. 15 and hopes to emerge from Chapter
XI in February.
was founded in 1941 by Harry Zoltok, who first put an 11-passenger
coach on a Packard chassis.
and Mexicos Grupo Dina each owned MCI for periods
of time until New York private equity firm JLL Partners
took ownership in 1999.
blamed a sharp decline in new orders among reasons for the
filing during its 75th anniversary year.
Rich Tauberman and Susan Kenney are working the account.
Edition, September 24, 2008, Page 3
STAFFERS SUE TRIBUNE, ZELL
Co. and its CEO Sam Zell have been sued by five former and
one current Los Angeles Times staffers who believe ownership
has failed to live up to its fiduciary responsibilities.
suit filed in U.S. District Court in Los Angeles contends
that Zell and former Tribune CEO Dennis FitzSimons took
the company private to enrich themselves at the expense
of the employee stock ownership plan. Zell dismissed the
suit as frivolous.
complaint, which seeks class action status, claims Tribune
violated the Employee Retirement Income Security Act, which
covers pension plans. Plaintiffs want to recover their alleged
losses and replace the Tribune's board of directors.
suit was filed by Jack Nelson, retired D.C. bureau chief;
Corie Brown, who wrote about food and wine; Myron Levin,
ex-consumer affairs reporter; Walter Roche, former reporter,
and Henry Weinstein, ex-legal affairs reporter.
Neil, LAT's auto columnist, is the only current employee
who is listed as a plaintiff in the case.
Co. CEO Gary Pruitt is cropping another 1,150 full-time
staffers (10 percent of its work force) in a bid to regain
the cuts will be via voluntary programs and "managed
attrition." The Sacramento-based company expects to
shave $100M in expenses over the next year because of the
cutbacks. That figure excludes severance outlays of about
said the job cuts are part of the strategic plan to become
a "hybrid print and online media company." They
are necessary due to the "relentless economic downturn."
reported that August revenues were down 15.7 percent and
ad revenues dropped 17.8 percent compared to last year's
`08, overall revenues are down 16.7 percent, while online
ad income is up 11.2 percent.
publishes the Miami Herald, Charlotte Observer,
Kansas City Star, Fort Worth Star-Telegram
and Sacramento Bee.
REUTERS TIGHTENS BELT
Reuters is responding to the financial chaos that is roiling
worldwide global markets by issuing a hiring freeze and
Wenig, chief of markets division, told staffers via a memo
that the firm is "aggressively" managing costs,
and has put a ban on external recruitment.
only exemptions are jobs in low-cost markets such as India,
China and Poland.
Lynn, who stepped down as CEO of Martha Stewart Living Omnimedia
in June, is now chief of the Gilt Groupe, an online shopping
site for upscale goods.
according to its website, is dedicated to providing
its members with access to coveted fashion and luxury lifestyle
brands at sample sale prices. Membership
is by referral only. The site sells overstocked luxury goods
for limited time periods.
in November, GG was headed by founder Alexis Maybank, who
now becomes chief strategy officer.
GROUP RAPS YAHOO-GOOGLE TIE-UP
World Assn. of Newspapers wants to thwart the Google and
Yahoo advertising agreement on anti-competitive grounds.
It believes a deal poses a negative impact on the ad revenues
that the search companies provide to newspapers.
says the current competition between Google and Yahoo enables
its members to receive competitive returns for online advertising
on their sites and fair prices when they buy paid search
proposed deal, according to Gavin OReilly, president
of WAN, would result in less revenues and higher prices
for the 18K newspapers and 77 national newspaper assns.
that belong to WAN.
trade group also fears the hook-up would give Google unwarranted
market power over important segments of online advertising.
has called on the U.S. Dept. of Justice, Competition Bureau
of Canada and European Commissions Competition Directorate
to examine and then block the deal.
NAMED REUTERS MULTIMEDIA HEAD
Carter, a veteran of CNN International and BBC News, has
signed on at Thomson Reuters as global editor of multimedia
for Reuters News.
is based in New York, and reports to Reuters editor-in-chief
stepped down as VP/managing director at CNN in `07. He left
the BBC in `96 after a 20-year stint.
Marie Cox, Washington editor for Time.com,
has been named D.C. editor of Radar.
writes features for Radar and contributes to its websites
the founding editor of D.C. gossip blog Wonkette, will continue
to contribute to Time.com.
wrote a novel, Dog Days, in 2006 and is under
contract to write a non-fiction title.
has established itself as a publication devoted to scandal
and style, two words that are synonymous with the District
of Columbia, said Cox. Well, maybe not so much
the style part.
VP/editor-in-chief of TechInsights, has been named
to lead the combined global content teams at EE Times
and TechOnline, both owned by United Business Media.
Junko Yoshida, Editor-in-Chief
of EE Times; Patrick Mannion, Editorial Director of TechOnline;
Richard Nass, Editorial Director of Embedded Systems print
and online operations; and Peter Clarke, EE Times Europe
News Director will report to Wallace.
Wallace is a former
EE Times staffer who led international business development
news continued on next page)
Edition, September 24, 2008, Page 4
TV JOURNOS HAVE TO PITCH ALSO
TV and radio producers and reporters said at an industry
event this month that journalists, like PR pros, have to
pitch stories, only their targets are viewers.
pitches must lead to stories that are easy to sell, tease
and promote to viewers and readers, they said as the Los
Angeles chapter of the Entertainment Publicists Professional
Society hosted entertainment journalists on Aug. 21 at the
International Cinematographers Guild.
Tiegel, senior supervising producer for Entertainment
Tonight and The Insider, told PR pros
at the event that they need to come up with the nugget
that makes a story move forward.
your story has a connection to Hollywood, it is a fun and
interesting story, it will be easy to sell, tease and promote,
she said. Tiegel said the shows tease and promo are
crucial to attracting viewers and can be even more important
than an A-list name or connection. She used the example
of American Teen, a documentary about Indiana
high school students during their senior year that debuted
at the L.A. Film Festival. I dont know any of
the people, but it was easy to promote, she said.
said The Insider looks for a little more
edgy stories with a different hook. She prefers email
pitches at [email protected].
George Pennacchio, a three-time Emmy Award winner, said,
The question producers ask is how do I tease that?
If they dont know how to promote the story, then they
will have less interest in it. If I get a good tease and
pitch for a story, then often I will get the green light.
also warned publicists who bring their celebrity clients
up to him when ABC is covering another story live on a red
carpet event. Just to be put on the spot is a little
tough, especially if you do not know who that person is.
And that happens on a regular basis, he said.
Radio Wants Broad Interest
of who I work for, I have no local interest, said
Rosalie Fox of AP Radio Network Entertainment. What
my audience wants is a recognizable name, recognizable celebrities
or a tie-into a recognizable movie, TV show, stage plays
or something like that where they dont have to scratch
their heads in the 30 seconds in the time telling the story.
who works from 2-10 pm, prefers an email pitch first, and
even though she works evenings, shell make an exception
for celebrities in the morning if needed.
only have 40 seconds and I work with recognizable names
in movies or A-list celebrities, she said. Fox checks
her email in the morning at [email protected].
Vision Media entertainment reporter Ross Crystal said phone
interviews are fine for his syndicated coverage.
who has a one-minute-thirty-second syndicated report that
airs on KFWB, Los Angeles, said: Remember, 90 seconds
moves like a freight train, but since it is syndicated your
story is moving nationally. Like all the participants,
he prefers exclusives and email pitches ([email protected]).
also said he will sometimes take a local story and offer
it to the news desk at KFWB.
are two audiences we are serving, he said. The
audience in the car, and the audience of the stations we
are serving, said Crystal.
pros also said publicists should not exclude or select radio
reporters last for interviews. If you get on APTV
or APR, your story has been exposed to half the planet.
Rosalie Fox said her former news director at a radio station
had a big picture of a crowded freeway posted on the outside
of his office door that read, How many of these people
are watching TV or reading the newspaper?
STAYS ATOP BRAND RANKING
remains the No. 1 corporate brand, according to BusinessWeek
and Interbrands annual rating, but Google, Apple
and Amazon were among top gainers over the last year.
dramatically were troubled financial brands Merrill Lynch
and Morgan Stanley, and clothing retailer Gap, although
more recent developments, including the troubles at Merrill
and AIG, were not factored into the valuations.
has topped the ranking for eight straight years. This year,
IBM took the No. 2 slot from Microsoft and Google moved
into the top 10 after hitting 20 in 2007.
noted that as the business climate has worsened in recent
months a number of blue-chip companies have announced plans
to cut marketing costs, including Coca-Cola (No. 1) and
Visa (No. 100).
Frampton, CEO of Interbrand, said the ranked companies are
a reflection of the global economy. The current credit
crisis in the U.S., the growth of emerging markets and the
increased emphasis on sustainability are all key trends
that resulted in brands rising or falling on the list,"
methodology evaluates brand value on the basis of how much
it is likely to earn for the company in the future using
a combination of analysts' projections, company financial
documents, and its own qualitative and quantitative analysis
to arrive at a net present value of those earnings.
2008 Brand Value
24, 2008, Page 5
OF PR FIRMS
RESPONDS TO REAL ESTATE WOES
IPREX network of firms has organized a real estate communications
counsel practice to help clients navigate the space in a
Johnston, North America president of the network and founder
of Denver-based JohnstonWells PR, said the IPREX Real Estate
Communications Counsel unit took over a year to develop.
firms see developers, architects and engineers, construction
firms and real estate companies are potential clients for
the service. They plan to assist clients in marketing and
communications for all phases of commercial, residential,
industrial and mixed-use development projects.
is especially important now given the challenging global
economic circumstances, said Bruce Coppa, COO of Honolulu-based
Communications Pacific and chairman of the new IPREX unit.
AIDS HEALTHCARE CONFAB
said it provided pro bono PR and media relations support
for the Americas Health Care at Risk: Finding
a Cure conference in Orlando Sept. 17-18, a bipartisan
event aimed to gather leading authorities on healthcare
and politicians to spark a high-level dialogue
to generate solutions to the healthcare issue in the U.S.
included Gov. Charlie Crist of Florida, pollster Michael
Berland, political advisors-turned pundits Karl Rove and
James Carville, and Verizon CEO Ivan Seidenberg.
firms, White House Writers Group, a right-leaning firm of
Reagan and Bush speechwriters, and West Wing Writers, a
firm of Clinton speechwriters, put together the event.
CREATES SOCIAL MEDIA PLAN
Communications Group, Atlanta, said it has taken a game
board approach to engage companies in the social media
realm with a new service.
firm took eight months to develop SocialStatus, a platform
to guide clients entries into tools like blogs, social
networks and mobile messaging campaigns.
process begins with an audit of a clients presence
in the social media and later includes a board
of 20 to 30 properties and actions a client can take in
Trevelino, principal of the firm, said the flexibility of
the customized program is a key element that allows clients
to participate at their own pace. He also said the game
board approach alleviates some of the stress marketing
and communications executives feel when trying to get their
arms around social media.
Fashion and beauty firm Shadow
PR, New York,
has opened a Los Angeles office under the direction of Laura
Bass, a former Bragman Nyman Cafarelli exec who serves as
West Coast director. Kim Murphy, formerly of WKT PR, has
been named senior A/E. Info: shadowpr.com.
Clients include Armani Exchange, American Eagle and Jules
New York/Flatrate Moving & Storage, as AOR including
strategy, media relations and consumer programming for its
Flatrate core brand and new Elite service.
New York/Kaplan Publishing, for PR for three projects, including
The Soul of Medicine: Tales from the Bedside;
Labor of Love: A Midwifes Memoir, and Kaplan
College Guide 2009.
Novelli Life Sciences,
New York/Compugen, Israel-based drug and diagnostic discovery
services company, for investor relations and PR. The company
said it feels its an important time to increase its
visibility in the U.S. media and investment community.
New York/Somatic Systems, Pink Sheets-traded center for
Clinical Somatics, a drug-free, non-surgical approach to
Investor Relations Group,
New York/MedPro Safety Products, medical safety devices,
for financial and media communications.
Boston/UC4, workload automation and IR process software
and services, for PR and media to raise its visibility in
the U.S. for the Austria-based company.
Waltham, Mass./The Foundation for a Green Future, for Boston
Greenfest 2008, a two-day festival slated for Sept. 26-27
and focused on provided a family-oriented environment for
global warming and climate change awareness. HB is leading
media relations, messaging, ad creation and other services.
Mass./The North Face, as a global corporate comms. partner.
Ruder Finn continues to handle external communications for
6, interactive agency and consulting firm, as AOR for PR.
The firm is charged with positioning D6 as a thought leader
in interactive marketing and technology.
Orlando/Provident Management Corp., condominium hotel operating
company, for a national PR campaign including media relations
The Steakhouse, as AOR for its two Colorado operations.
The steak house chain is marking its 30th anniversary this
year and has partnered with the Make-A-Wish Foundation for
fund raising promotions tied into the Mortons menu.
Valley, Calif./Validas, wireless rate plan optimization,
error identification and dispute resolution, as AOR for
PR to develop, maintain and foster public awareness.
San Diego/Setai San Diego, for PR for the hotels grand
opening slated for late 2008.
Los Angeles/American Airlines, as AOR for PR and advertising,
respectively, in the African-American market.
Edition, September 24, 2008, Page 6
NET FOR CORPORATE PR DEBUTS
is debuting an upgrade to its online PR software that will
help PR firms and corporate communications pros tap into
the Web 2.0 phenomenon and develop social networking connections
in the same way as the legions of people using Facebook
power of this technology lies in its ability to be an agent
of 'Internet grass roots' public relations, whereby clients
may build and customize, from the ground up, communities
of individuals with genuine, stated interests in their businesses.
Now with the social network and publicity engine, we have
a social network platform designed solely for communications
and public relations where companies can build profiles,
upload pertinent information about their company and invite
key influencers into their network," said Miranda Tan,
MyPRGenie president and chief executive officer.
has a global media contact database of over 550,000 editors
and reporters which companies can invite into their social
features include the ability to upload contacts lists from
spreadsheet and e-mail programs; share press releases, white
papers, videos and pictures within a profile; and send news
directly to those who opt into a company's network.
system also encourages the creation of web links to boost
ranking of press releases in web search engines.
users have the option to sign on as beta testers for the
software and receive free access to MyPRGenie's media contact
database for three months.
rate is $5,000/year per user.
social networking platform is free.
BACKS PR RADIO SHOW
software and services company Cision is sponsoring a new
online talk radio show by producer VoiceAmerica.
show, which debuted on Sept. 23 and airs on Tuesdays
from 12-1 p.m. EST, plans 13 episodes under the title PR
Kedes, founder and president of Los Angeles firm Vetex Communications
Company, is host. She has worked on recent PR assignments
for dbSound, The Power of Two by adidas and Hard Rock Hotel.
show features PR executives, media professionals and others
who share stories and how to bits on PR. Inaugural
guests were journalist Rita Cosby, PR consultant and odwyerpr.com
columnist Fraser Seitel.
of the PR machine that runs our media is widespread,
she said. Everyone knows we exist and understands
a bit of what we do. But how cool to have the guests on
who make it all happen.
producer is Jon Missall (480/294-6419).
Century City, Calif., has technology to allow mobile phone
users to respond to ads on AM/FM radio broadcasts in real
time. Users can watch video related to the ads, access other
content, or vote in polls, among other options. Info: StratosAudio.com.
Carlisle, director of communications for the Massachusetts
Turnpike Authority, to Rasky Baerlein Strategic Communications,
Boston, as an associate VP. He oversaw crisis communications
and media relations during the widely covered collapse of
an I-90 connector tunnel in 2006. He was previously comms.
director for the Massachusetts Executive Office of Transportation,
assistant press secretary for Sen. William S. Cohen (R-Me.)
and director of comms. for the Dole-Kemp campaign in Maine.
Fradkoff, A/E, Griffin Integrated Communications,
to Goodman Media International, New York, as a senior A/E.
Arcaro, director of media relations for AIG, to AXA
Equitable Life Insurance Company, as VP of external affairs.
Chris Winans joined AXA last month in the new role of SVP,
external affairs. Arcaro joined AIG in 2006 from Prudential
Financial, where he was director of global communications.
Cohl to global director of the higher education and
nonprofit practice at Siegel+Gale, New York.
Vinoles, a senior A/E who launched the Hispanic division
of Taylor Communications, to The Morris + King Company,
New York, as a senior A/E. Mary
Ann Porch, A/E, Text 100, joins as an A/E.
Le, A/E at Fleishman-Hillard, to Jackson Spalding,
Athens, Ga., as an account professional.
Flamank, a veteran Hispanic marketer formerly with
Ogilvy & Mather and Young & Rubicam, to Idea Hall,
Costa Mesa, Calif., as GM.
Lambert to president of Gibbs & Soell PRs
New York office, effective January 1, 2009. He reports to
Cos Mallozzi, who becomes chairman and remains CEO. Lambert,
43, was senior VP and managing director of the New York
office and had been with the firm for 12 years.
Jaick and Havelock
Nelson to senior A/Es, Goodman Media International,
New York. Also, Colleen
White to A/E.
Myers to executive VP, CRT/tanaka, Norfolk, Va. She
is GM of the office and health practice leader. Jeff
Wilson was upped to associate VP/director business
development, based in Richmond. Jessica
Ben-Ari to senior A/E handling consumer accounts
in New York, and Sarah
Miller-Reeves to senior A/E on consumer work in L.A.
Pierre to senior media relations specialist at Carmichael
Lynch Spong, Minneapolis. She has handled TransFair, Trane,
Hasbro and Juno Lighting and joined the firm in 2006. Pierre
was a reporter for the Des Moines Register.
Dadiseth, ex-chairman of Hindustan Unilever and director
Unilevers Home & Personal Care operations worldwide,
to Fleishman-Hillards international advisory board.
Paul Johnson, a vice chairman and president of F-Hs
public affairs operation, noted Dadiseth is a friend and
advisor to some of Indias biggest industrial and commercial
Edition, September 24, 2008, Page 7
CONSCIENCE OF BUSINESSCHERENSON
PR pro is the antenna, conscience and voice
of an organization, according to PRS chair-elect Michael
Cherenson, who spoke at the Sept. 18 Senior Management
Summit at Pfizers world headquarters in New
a second-generation PR counselor, he praised
the PR profession for moving well beyond its early days
when Dick Tracy-like figures promised to whip up some publicity
is now a $6B global business with its own code of ethics.
Its a business poised to grow as more and more companies
recognize they operate only with the permission of
the public, said Cherenson in a tip of his cap to
pros must fight to own part of the corporation
and emerge as keepers of the corporate DNA.
contrasted the role of lawyers and PR people. Lawyers
build walls. PR builds bridges. PR people are trust-builders
whose role is to forge collaboration.
tabloidization of media
who is executive VP at Success Communications Group, bemoaned
the tabloidization of the media, which he believes
has dealt a serious blow to the credibility of some outlets.
outrage industry feeds into that tabloid trend,
in his view. Harmony, said Cherenson, doesnt
PRS official told how PR people possess the power to change
the news. He gave the Societys June fracas with
CBS commentator Andrew Cohen as example.
Societys robust reaction to Cohens attack on
the credibility of PR almost closed the CBS website,
according to Cherenson.
triggered a follow-up by Cohen in which he said he was sorry
for comparing the PR Society with the Burglars
Assn. of America. That wasnt nice. But
of course, there is no BurglarsAssn. of America,
Cohen wrote in a follow-up piece.
said PR ultimately breaks down into a people business, one
where it is important to pick up the phone.
though is a believer in social media tools. He uses Facebook
to talk with Stuart Elliott of the New York Times
and Howard Kurtz of the Washington Post.
Rethinking Communications event was organized
by CommuNtelligence, which is headed by John Gerstner. He
was a top PR executive at John Deere.
KEEP EYE ON OBAMA, MCCAIN
Canadian provinces of Quebec and Manitoba are using McKenna
Long & Adridge to keep tabs on the U.S. presidential
election and the transition to a new administration.
is to monitor campaign developments, and reach out to the
Obama and McCain teams as a resource on the Canada/U.S.
eight-month engagement runs through Dec. 15. Quebec is paying
$80K plus expenses for the effort, while Manitoba is in
Giffin, chair of ML&As public policy and international
unit, is handling the work. He served as U.S. Ambassador
to Canada from `97 to `01.
prime objective for the Canadians is to deal with the Western
Hemisphere Travel Initiative.
Dept. of Homeland Security measure, which went into effect
Jan. 31, ended the policy of accepting oral declarations
of citizenship before crossing the U.S./Canadian border.
Official documentation of identity and citizenship is now
has been helping the Canadians deal with border management
OTHERS PINE FOR FANNIE MAE
Public Relations is among those hit by the Sept. 8 decision
of the Federal Housing Finance Agency to put Fannie Mae
(and Freddie Mac) into conservatorship. That move halted
all political activitiesincluding lobbyingimmediately.
Mae spent $2.9M in lobbying during the first-quarter of
this year. It spent $5.6M for lobbying in `07, $10.2M in
`06, $9.9M in `05, and $8.8M in `04. Freddie Mac, did not
report any lobbying activity.
picked up $60K in lobbying money from Fannie Mae during
the first-half of `08. The WPP Group unit, which put its
Federalist Group acquisition under the Ogilvy name last
February, collected $120K from Fannie Mae in `07.
Mae shelled out $280K in each of `05 and `06 to Ogilvy,
and $400K in `04. Federalist Group began work for Fannie
Mae in June of `04.
is just one of many lobbyists that worked for Fannie Mae
this year. That list includes Elmendorf Strategies ($100K
first-half `08), Fierce, Isakowitz & Blalock ($100K),
Johnson Madigan Peck Boland & Stewart ($100K), Bryan
Cave Strategies ($90K), Rich Feuer Group ($90K), Downey
McGrath ($80K), Richetti Inc. ($80K), James
C. Barker ($60K for the ex-chief of staff to Sen. Robert
Bennett), and Cauthen Forbes & Williams ($60K), among
VET SETS UP S.F. SHOP
Herglotz, senior VP of public affairs and government relations
for Safeway, has left the company to set up San Francisco
communications consulting firm, HPA Strategies.
managed media relations, comms., community relations, legislative
and political strategies, and corporate giving in his most
recent five-year stint at Safeway. He previously started
out as director of public and government affairs at the
companys Vons unit in 1999 and departed in 2001 for
the public sector.
was deputy chief of staff and director of communications
for the U.S. Dept. of Agriculture, handling several natural
disasters and food safety crises from 2001-2003. Earlier,
Herglotz was a spokesman and communications director for
the California Dept. of Food and Agriculture under Gov.
Pete Wilson after stints working in media relations on Capitol
Safeway, Herglotz played a key role in creating a corporate-backed
group to advocate healthcare reform, Coalition to Advance
Healthcare Reform, the brainchild of Safeway chairman Steve
Edition, September 24, 2008,
are spreading a lot of blame around for the current financial
debacle but two themes
are surfacingthe secrecy and complexity of many of
the financial dealings and lack of adequate regulation by
the Securities & Exchange Commission, the cop
of Wall Street.
McCain demanded that SEC chair Christopher Cox be fired
but Barack Obama countered with fire the entire Administration.
Obama got a bounce in the polls.
SEC has been morally bankrupt for some time now, wrote
Michael Lewis (Liars Poker) for Bloomberg News.
writer Christopher Byron said the same thing several years
ago when writing for the New York Post. He called
the SEC an ineffective paper tiger.
faults SEC chair Cox for failing to regulate companies that
overextended themselves with sub-prime mortgages and for
harassing the short sellers who have been trying to
tell the truth about the failing markets.
is described as a nice man who has no real idea of
what happened. But he deserves blame, says Lewis,
because of the way he treated people with the nerve
to speak the truth to power.
are secretive enough
but the investment banks are even more secretive.
writers are saying that opaque financial dealings frustrated
not only them but the regulators.
press performs a regulatory role but cannot do this if its
blocked by institutional secrecy. Reporters dont have
that hoopla in recent years about the SECs Fair
Disclosure policies and the zillions of electronic
impulses sent out at a cost of hundreds of millions of dollars
via the PR wire services proved to be ineffective and mere
window-dressing in the overall scheme of things.
experience with those electronic releases is that theres
usually no one listed at the bottom of the release who can
answer questions or explain things.
is certainly true of the five conglomeratesOmnicom,
WPP, Interpublic, Publicis and Havas. They especially dont
want to talk about their combined debt of $12 billion that
they ran up in buying companies. Banks allowed the congloms
and others to pile up too much debt.
people cant do much about the countrys
financial mess but they can do something about the mess
in their own trade association, the PR Society.
signs of dysfunction at PRS are only too evident including
CEO Jeff Julin asking the Presidential campaigns to sign
the PRS Code of Ethics pledge when it can be shown that
PRS itself is not living up to what is in the code.
is no indication the campaigns even replied to the Aug.
22 request for them to sign a pledge to obey
staffers refuse to take questions on this issue.
it believed in fairness and the right
of free expression for all opinions, as
stated in the Code, PRS would carry on its website the demand
of PR professors for a discussion and vote by members on
the printed directory; the Central Michigan proposal for
modeling PRS governance after the ABA and AMA; PDFs of transcripts
of the last three Assemblies; the 2008 audit with the balance
sheet shown several ways (just like we see plays in sports
several ways), etc.
latest folly of PRS leaders is printing a full page vilifying
us in the
September Tactics (and September is Ethics
Month at PRS).
PRS leaders owe us not only money and pages of free ads
in Tactics for selling our articles without our permission,
but also a full page so we can rebut their false charges
against usthat is if the leaders want to live up to
PRS blast, originally sent out as an e-mail to leaders April
9, refers to our role in getting Gail Baker of the University
of Nebraska to resign as Ethics Board chair in March.
had no business being named by Jeff Julin to head the most
prestigious of all the 30+ PRS boards and committees because
she was not even on the EB. That was a break with tradition.
refused to answer any of our phone calls or e-mails. Previous
EB head Linda Cohen had told us the national board forbade
her to deal with us, proving the EB lacks needed independence
and is a tool of the board. The PRS board letter accuses
us of e-mailing work associates and supervisors of
a volunteer committee chair (Baker).
said to have shared our very negative views on PRS
with several of this individuals workplace associates,
questioning how the organization (Univ. of Nebraska) could
want to be associated with PRS
laughable that PRS should claim we did something wrong
by going over and around Baker when she would not talk to
us. It shows that the writer of the attack on us does not
know much about PR.
over and around recalcitrant reporters and editors is a
stock-in-trade of PR people. Reporters do the
same with recalcitrant PR people.
of The Oklahoman, largest daily in the state with
readership of 420,000 daily, complained bitterly to the
local PRS chapter Sept. 20, 2006 that chapter members called
the publisher and advertiser offices on a daily
basis to get stories used, changed or killed.
unethical, its wrong and too many in this town are
doing it, said columnist Steve Lackmeyer, who said his financial
editor, Clytie Bunyan, had ordered him to get across this
chapter poll found that 46% of the 69 members who responded
say they have been asked by an employer or client
to misrepresent, cover up, exaggerate, or withhold information
from the media.
negative views we have about PRS
are backed by facts such as the copying scandal, lack of
democracy (APRs have blocked non-APRs from running for national
office for 30+ years), misleading financials as described
by three accounting professors, etc.
our contacts with school officials made it so uncomfortable
that this individual (Baker) chose to withdraw from the
committee (the Ethics Board) rather than take valuable time
to mount a defense with all of the people ODwyer contacted,
says the board letter.
as head of the EB, became a public figure in the PR world
and like other public figures such as Obama, McCain, Palin
and Biden must face the press and public and explain herself
when issues arise.
believe that school officials told Baker to pick the school
or PRS. She quit the EB less than four hours after we sent
four PDFs to Chancellor John Christensen.