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Internet Edition, October 1, 2008, Page 1


The Defense Department has awarded a sweeping contract for PR operations in Iraq topped at $300M to four firms with experience handling strategic communications and media work for the government.

Rounding out the roster are Lincoln Group, Leonie Industries of Pacific Palisades, Calif., SOSI International of New York and MPRI of Alexandria, Va.

The U.S.-led force in Iraq, known as Multi-National Force-Iraq, issued an RFP in August to find firms to assist with information and psychological operations, “influence campaigns” and other PR work in Iraq and potentially Afghanistan. The contracts could stretch to three years and $300M, although projects assigned to the four firms will range from $125K to $100M, according to documents outlining the work.

The PR efforts are seen by the military as a means toward “reconciliation” of the country and a way to foster support for Iraqi Security Forces from Iraqi civilians, among other goals.

Leonie Industries has handled Internet and marketing work for the Army and produced events around the world. SOSI in June won a contract to provide media relations and translation services to the U.S. Army Public Affairs Office at the Novo-Selo Training Area in Bulgaria.  MPRI, a unit of L-3 Communications, has worked with the Pentagon in the U.S. and abroad in the past including setting up a “strategic communications cell” in the Office of Army Public Affairs.

The Lincoln Group’s work in Iraq has been well-documented and drew criticism at points for some of its PR tactics in the country. A public affairs official told O’Dwyer’s last month that between 20 and 30 LG staffers were assisting with military PA operations in the Green Zone in Baghdad.


Jeff Hunt, who merged GCI Group into Cohn & Wolfe last July, is returning to his Texas roots, but will remain a consultant to the WPP Group unit.

Hunt, the former CEO of GCI, was president of the combined entity and chief of its global practices.

He is leaving as part of C&W’s “planned management transition” and envisions an entrepreneurial pursuit in the Lone Star State, where his “home and heart” reside.

C&W is not filling the presidency post. Geoff Beattie, head of C&W’s energy practice, assumes Hunt’s global responsibilities. Donna Imperato, CEO of C&W, says the time is right for Hunt to slide into a counseling role now that the merger is complete.


Coca-Cola has retained the Glover Park Group for communications work regarding climate change, trade and assorted industry issues.

The Atlanta-based soft drinks marketer is in the process of restructuring its communications function with the departure of Tom Mattia, Coca-Cola’s senior VP-worldwide PA & communications. The 60-year-old Mattia, plans to retire in February.
Coke has been a juicy target for activist groups which are upset with its sustainability policies and labor practices in Colombia.

GPG has close ties with Democrats in D.C. Its Coke team is led by Joel Johnson (ex-executive director of the House Democratic Study Group).


Qorvis Communications has picked up the Committee for a Responsible Federal Budget, a bi-partisan group promoting fiscal responsibility in government amid the economic crisis.

The group has launched to educate voters about the presidential candidates’ views on key issues. Kate McGann, an associate for Qorvis on the CRFB account, told O’Dwyer’s her firm is assisting with the Budget Watch project.

The Committee on Sept. 23 used the White House’s $700 billion Wall Street rescue plan to push for a greater commitment to fiscal temperance.

“I don’t see how you can charge $700 billion to the credit card when you already have $500 billion in unpaid bills and a $10 trillion mortgage,” said CRFB president Maya MacGuineas in a statement distributed by Qorvis. MacGuineas was an economic advisor to John McCain in 2000 and has worked at the Brookings Institution, Concord Coalition and on Wall Street.


PR pros, in order to live up to the high ethics of their profession, "must allow and seek opposing views for the good of the public," writes Prof. Timothy Penning in the September issue of Tactics of the PR Society. PRS celebrated September as "Ethics Month."

"Critics of PR should not condemn it but recognize a profession that enables voices to speak in open democratic dialogue," writes Penning, who is associate professor of communications at Grand Valley State University, Allendale, Mich. It has 23,000 students.

The article has 11 separate references to PR as a function that encourages public discussion of issues and uses the words "democracy" and "democratic" 11 times.

(continued on page 7)

Internet Edition, October 1, 2008, Page 2


Financial, real estate, automotive, high-end retail, travel/tourism, restaurant and non-profit sectors are going to be hammered by the chaos on Wall Street, according to PR pros contacted by this website.

Qorvis Communications CEO Michael Petruzzello says his Washington-based firm is having its “best year yet,” but things really picked up with news of the Wall Street turmoil.

“A crisis means more business,” he explained. “The financial crisis has created a flood of calls for assistance and RFPs from a wide range of clients.” Those prospects want to deal with the “perception of jeopardy.”

Michael Kempner, CEO of MWW Group, calls the news from Wall Street “stunning” and believes “lightning speed” is required from PR people.

Whether a company has good news or bad, companies need to be in touch with their stakeholders to differentiate strategy, to give faith in management and to clearly articulate corporate assets, wrote Kempner on his MWW blog.

Manning Selvage & Lee CEO Mark Hass is convinced the “financial crisis will lead many companies to re-examine their own core values and further align those values with their business practices.”  

In times of great trouble, “great brands and companies fall back on the values that defined them and made them great,” added the Publicis Groupe unit chief.

 That means CEOs and chief communication officers will be spending more time talking about those values in a transparent way. “The economic crisis, in other words, will accelerate the positive trend we’ve been seeing among companies to be more authentic, and that’s a good thing,” said Hass.

Michael Robinson, who handles corporate duties at Levick Strategic Communications, says PR people are going to spend much time advising clients on fine-tuning their messaging.  That effort will come once the initial political uproar over the Bush Administration’s move to bail-out Wall Street subsides.

“Many people are currently playing the ‘blame game’ due to the political campaign season,” said Robinson. They want to “extract a pound of flesh or more precisely, $700B worth of flesh.”

More ‘shock & awe’

The Wall Street meltdown is “the latest in the new ‘shock and awe’ environment of mounting distressing events,” said Dave Senay, CEO of Fleishman-Hillard.

He told O’Dwyer’s: “Those who predicted an era of ‘fear’ are unfortunately being proved correct, and in an everyday sense, fear is expressed in terms of uncertainty and hesitation. While our new-business-winning pace has equaled last year’s record so far, real spending behind those wins is lagging.”

Smart companies, according to the F-H CEO, “know this is a transitory period and are using it to develop or extend a competitive advantage.”

His Omnicom unit is “spending a lot of time, helping clients seize the opportunity for greater separation. This is an era that rewards initiative. Rewards fall to the bold.”
Senay quoted Browning: “For sudden the worst turns the best to the brave, The black minute’s at end.”


Eli Lilly said it will become the first pharmaceutical company to disclose some payments to physicians in the U.S. starting in 2009.

Legislation is currently moving through Congress to establish a national registry of payments to doctors by medical device and drug companies, but Lilly said it was moving ahead before eventual passage of that bill, which is supported by major drug companies. Drug makers often pay doctors for speeches, consulting advice and events, and subsidize entertainment, meals and gifts to physicians.

John Lechleiter, president and CEO of Indianapolis-based Lilly, announced the disclosure plan at an Economic Club of Indiana speech saying it was part of a move to improve transparency across the drug industry. He said that while Lilly supports the current legislation – the Physician Payments Sunshine Act – he said moving independently “is an important step to building trust and confidence.”

Lilly, which says physician payments help advance the science related to medicines, said its online database will include payments over $500 for speaking and advising and be available by the second half of 2009. It will not initially include payments before 2009 or for other services and gifts.


Google is working with San Francisco firm Cutline Communications on the launch of its anticipated Android mobile phone platform, which was unveiled last week on a T-Mobile device to widespread news coverage.

Google’s relationship with Cutline became so close over the last year and a half of planning that staffers from the firm are seen as Google employees, said Brian O’Shaughnessy. “They’re more or less Googlers as far as I’m concerned,” he told O’Dwyer’s. “They’re in house with us; eat lunch next to me in the cafeteria.”
Erin Fors, partner at Cutline and an agency veteran of Merritt Group, A&R Partners and Porter Novelli, heads the Google account for Cutline and is the main press contact for the initial launch of Android.

T-Mobile’s new phone, called the G1, employs the Android software and will be initially available in 21 metropolitan areas when it goes on sale Oct. 22. It costs about $20 less than Apple’s iPhone, which it was compared to in most coverage of the G1 launch. The new phone was unveiled in New York on Sept. 23 by Google’s co-founders Larry Page and Sergey Brin, who wore rollerblades for the occasion. The device is tightly integrated with Google services like Gmail, YouTube and Google Maps.

O’Shaughnessy said the company is very pleased with coverage of the launch so far, but stressed the T-Mobile phone is the first of what Google anticipates will be thousands of devices running the Android software.

“We anticipated a lot of the coverage we’ve gotten regarding design and iPhone comparisons,” he said. “I don’t think I could be more pleased or that we could have done anything better.”

T-Mobile worked with AOR Waggener Edstrom on the G1 launch.

Internet Edition, October 1, 2008, Page 3


The Providence Journal, which is owned by Dallas-based Belo, is trimming 30 staffers effective Oct. 10. That list includes all part-timers in the newsroom plus five full-time positions.

According to a notice from the Providence Newspaper Guild, Belo has assured it that no security guards will be on hand to escort the cut workers from the premises. Computers will not be disabled.

It says the union has tried to work closely with management to make the best out of a bad situation.


Life magazine, which has been killed three times by Time Inc., is rising from the dead and will be online next year. The venture is a deal that TI cooked up with Getty Images.

The partnership called “See Your World” will feature free downloadable photos from Life and Getty, which will contribute 3,000 photos.

Life was launched in 1936 and was last shutdown as a newspaper supplement in '07. Getty was recently acquired by Hellman & Friedman, private equity firm.


USA Today executive editor Kinsey Wilson is leaving the paper to become senior VP and general manager of digital media for NPR.

In a memo to staff posted at, USAT editor Ken Paulson said Kinsey “has been a driving force and advocate for change throughout his years here, in both his initial role as editor-in-chief of and in his current position as executive editor of all of our news operations.”

A replacement has not yet been named.

Wilson previously worked in news and new media at Congressional Quarterly. He was elevated to the executive editor post in December 2005 when USAT combined its newspaper and online operations.


The Boston Globe has launched a weekly newsstand sports publication, OT – Our Town. Our Teams, to cover major sports as well as fantasy football. OT will be published Thursdays and will carry a $0.50 retail price.

BG and writers Tony Massarotti, Charlie Pierce and Chad Finn are among contributors.

Boston Globe Media Group, which is owned by the New York Times Company, said OT will carry articles, local stats and new features “on the lighter side,” including “The Dirt,” where gossip and sports collide; reader feedback; comical photo/quote of the week, and “Tidbits,” described as “the stuff you don’t know about your favorite sports personalities.”

Jay Fogarty, VP of strategic planning for the Globe, said the publication is targeting both younger sports fans who prefer a “bold and hard-hitting presentation of their sports,” as well as fans who want more perspective on local action.


OT is the Boston Globe’s fourth niche publication in the last two years including BoMoms, a web portal for mothers, and women’s lifestyle magazine Lola.


Bonnier Corp. has acquired Working Mother Media Inc. from MCG Capital and CEO/founder Carol Evans. The deal is Bonnier’s first acquisition since it was formed by the combination of Sweden’s Bonnier Group and 18 Time Inc. titles.

WMM is the parent company to eight-times-a-year Working Mother magazine, a conferences and events division, and the research program listing the “100 Best Companies” for working mothers.

Bonnier already owns titles in the niche like Parenting and Babytalk. WM will remain in New York with offices in Washington, D.C.

AdMedia partners brokered the deal.


U.S. News Media Group, parent to U.S. News & World Report, is expanding its online offerings in news analysis and “service journalism.” A new opinion section launched last week at with new blogs, daily op-ed columns, and interactive features.

The Thomas Jefferson Street blog, which has six staff contributors, is seen as the anchor for the online opinion section. New regular op-ed features include “Two Takes,” which presents opposing viewpoints on a topic, and “Past & Present,” a weekly column putting current events in an historical context.

U.S. News said it will soon unveil a new board of contributors comprised of leaders in news, politics, national security, business, education, and other fields, who will regularly contribute views to the site.

Robert Schlesinger, U.S. News deputy editor for opinion, who oversees all online and print editorial content for the section, led the expansion.


Google said Bloomberg TV will make national cable advertising time in the U.S. available via the Google TV Ads platform.

The TV Ads platform reports second-by-second data from millions of set-top boxes, allowing advertisers to measure ad views.

Trevor Fellows, head of ad sales for Bloomberg, called the Bloomberg TV audience “the wealthiest and most powerful” in cable TV and said they are extremely difficult to quantify using traditional methods.

Google TV uses an auction-based pricing system in which advertisers only pay for impressions delivered to their ads. NBC Universal and DISH Network are other partners.

Rich Battista, ex-CEO of Gemstar-TV Guide International, is back at News Corp.  as president of Fox’s cable networks. He ran Gemstar, which was sold to Macrovision Solutions, this year, from '04.

Earlier, he was with Fox Entertainment Group as chief of business development and executive VP at Fox TV.

(Media news continued on next page)

Internet Edition, October 1, 2008, Page 4


CBS has opened bidding for its 50 mid-size market radio stations, but is not willing to conduct a fire sale to generate cash, according to CEO Les Moonves.

Outlets in Baltimore and Cleveland are among those with “for sale” signs.

Radio generated $780M revenues during the first-half of `08. That was down nine percent from the year earlier period. Operating profit fell 21 percent to $266M.


Politico, the Capitol Hill publication, announced plans to expand coverage of the new Administration.

Publisher Robert Allbritton will “unleash the best reporters in the country on the most important story: how the new Congress and president govern in this historic period.”

The paper will increase publication to four days when Congress is in session, and add 15 staffers to its 85-member organization.

Minute-by-minute White House coverage is promised starting Nov. 5, the day after the election.

Politico managing editor Bill Nichols, who covered the White House for USA Today, oversees the White House team. Editor John Harris and executive editor Jim VandeHei will contribute pieces.

Print circulation will jump 5K to 32K. Politico’s website ranked among the Top Ten sites in August.


The New York Times has picked up the business column that was dropped by the Wall Street Journal. The WSJ dropped the column to concentrate on its own “Heard on the Street” piece.

Breakingviews currently provides commentary to the Daily Telegraph, Le Monde and Business Times in Singapore.

Larry Ingrassia, business editor of the NYT, called the new addition a “complement” to its leading news coverage of finance and its roster of columnists.

Times revists Coach PR flap

The Coach-sponsored PR class at Hunter College in 2006 that resulted in students creating a fake website to help search for a “stolen” Coach bag was given a full-page write-up in the Sept. 21 New York Times magazine.

The article, headlined “School of Hard Knockoffs,” asked if the corporate-sponsored course was “a real academic service or a fake one?”

Hunter faculty blasted the course, offered by the International Anti-Counterfeiting Coalition, a client of Paul Werth Assocs., Columbus, Ohio.


Tony Hunter has been named publisher, president and CEO of the Chicago Tribune, where he has worked since `94. He is upped from the senior VP/circulation and operations job.

Randy Michaels, Tribune COO, called Hunter a “creative leader who is eager to move the paper in a new direction so it can compete for more readers and advertisers.”
Hunter, 47, succeeds Robert Gremillion, senior vice president/Tribune Publishing, who took the job on an interim basis during the summer. He worked for the Audit Bureau of Circulations from 1984 to 1994.


Daphne Nikolopoulos, editor of Palm Beach Illustrated since `06, is the new editorial director of Palm Beach Media Group. That expands her responsibilities to include Tampa Bay Illustrated, Naples Illustrated and the Charity Register editions.

Nikolopoulos joined the company in `03 as managing editor of PBI.

She has been a freelance contributor and editor at publications such as Gourmet, InStyle, National Geographic Traveler and Frommer’s travel guides.

Nikolopoulos wrote the cookbook, The Storm Gourmet: A Guide to Creating Extraordinary Meals Without Electricity.


Viacom International, NBC Universal, ATT, Cisco, Microsoft and the Songwriters Guild of America launched the Arts+Labs advocacy group Sept. 24 to combat what they call 'Net pollution.

They define 'Net pollution as illegal file sharing, malware, spam, viruses and hack attacks.

A+L says its goal is to “inform and educate consumers about the availability and vast array of legal, safe and affordable material on the Internet.”

Mike McCurry, President Clinton’s former press secretary, and Mark McKinnon, media advisor to President Bush, co-chair the A+L, which wants to ensure that content creators and innovators can “safely share their works through online distribution channels with confidence that their right to earn fair compensation for their creativity is respected.”


E. Bruce Harrison’s latest book, “Corporate Greening 2.0: Create and Communicate Your Company’s Climate Change and Sustainability Strategies,” has just been released by Publishing Works (Exeter, N.H.).

The environmental pro outlines the climate change and sustainability positions of more then 40 companies and business groups.

Harrison believes climate change and the resulting war on carbon has “altered the green equation.” The time is now ripe for executives to “determine how to bring financial, social and political factors into alignment for competitive advantage.”

Harrison ran his own PR firm in Washington, D.C. He began his career as a newspaper reporter and entered the PA world in 1962 at the Chemical Manufacturers Assn.  That was the year that Rachel Carson published her groundbreaking “Silent Spring” attack on the chemical industry.

Harrison became CMA’s VP/environmental information officer, the first time that title appeared in the business community. Corporate Greening is available at
Internet Edition, October 1, 2008, Page 5


There’s a gap between American business leaders’ recognition of climate change risks and corporate action, according to Makovsky + Company’s Green Gap Survey.

Harris Interactive polled 150 Fortune 1000 executives by telephone in March and April for the study and found that costs and other priorities are getting in the way of corporate action on climate issues.

Eighty percent said they are personally concerned about climate change and its potential impact, but only 61 percent said actions taken by corporations can effect change on the environment. Seventy-three percent, however, said addressing climate change on a corporate level can help make businesses more competitive and 75 percent think their company should act on the issue to improve its corporate or brand reputation.

Despite the belief in action, only 57 percent said their companies are collaborating to address CO2 emissions standards.

Asked why action is not being taken, many cited “more important business priorities” and the cost of implementation. Executives also indicated that it’s unfair to single out business as the major culprit for climate change. Many believe the U.S. government (27 percent) should bear the brunt of responsibility, followed by foreign governments (21%), and an equal share among individuals and business (19%).

Robbin Goodman, executive VP and partner at M+K, said business leaders are deeply concerned about global warming and think responsible green policies make sense. “The challenge moving forward, however, is to unleash these convictions,” she said.


San Jose-based tech firm The Hoffman Agency has put together a gift guide service to get clients placed across various media in holiday product round-ups.
Cost of the service is $30K for a set number of hits and a sliding fee scale is available for different goals.

The firm has handled gift guides for Plantronics, Sony and Altec Lansing.

BRIEFS: Susan Smirnoff, global strategic head of health and wellness at Ruder Finn, is being honored as “volunteer of the year” by CancerCare, Inc. She has been a member of the group’s board of trustees for several years. She’s a 29-year veteran of Ruder Finn. ...Scott Jennings, director of strategic development for Peritus PR, Louisville, Ky., has been named one of Louisville’s “40 Under 40” for 2008 by Business First. ...PAN Communications, Andover, Md., and Ron Sachs Communications, Tallahassee, have relaunched their websites – and, respectively. ...Deirdre Breckenridge, president and director of comms. at Totowa, N.J.-based PFS Marketwyse, will keynote The National Women’s In Network Conference Oct. 7 at Crabtree’s Kittle House in Chappaqua, N.Y. ...Carmichael Lynch Spong, Minneapolis, said it took home two Gold Pick Awards and two Silver Awards from PR Society/Colorado in September.


New York Area

JS2 Communications, New York/Liberator, luxury and lifestyle brand for the intimacy market, as AOR, including media relations, product placement publicity, sponsorship and sampling opportunities.

Goodman Media International, New York/ “The NewsHour with Jim Lehrer,” for PR for its presidential election coverage; Thirteen/WNET, for PR for “Worldfocus,” a new half-hour nightly newscast hosted by Martin Savidge debuting in October, and “Make ‘Em Laugh,” a six-hour PBS series; Penguin Books, for PR for “Madeline and the Cats of Rome,” the first new book in the series in 50 years; Free to Choose Media, for PR for the two-hour documentary “The Power of the Poor: Capitalism at the Crossroads,” and Mediapost, to promote MEDIA Magazine.

Weber Shandwick, New York/Eveden Inc., U.S. division of the U.K.-based lingerie and swimwear company Eveden Group, for traditional and online PR for its brands like Fantasie, Freya and Elomi. WS/U.K. has worked with  Eveden Group’s SLAM division.

Gibbs & Soell PR, New York/Carter Ledyard & Milburn LLP, Wall St. law firm, as AOR to promote the firm, its practice groups and key partners. The firm also has a D.C. office.

Rubenstein PR, New York/JMJ Holdings, Dallas-based high-end residential developer, for PR for its projects and corporate brand.

The Atrebor Group, New York/Rosalie Bay - A Nature Resort (Dominica), as AOR for media relations and marketing communications for the 28-room boutique resort, slated to open in January.

The Investor Relations Group, New York/Sahara Media, for IR and PR support.


Backbay Communications, Boston/Karen Clark & Company, catastrophe risk management services, as AOR for PR focused on media relations and speaking engagements, and LifeYield, financial technology provider for wealth management firms, for PR and marketing.

Mountain West

GroundFloor Media, Denver/Get Smart Schools, a nonprofit education reform organization in Colorado, as AOR for PR. GFM worked with the group on its official launch in September.


Allison & Partners, San Francisco/imeem, social media community for music, video and photos, as AOR for PR.

Bob Gold & Associates, Los Angeles/Kabel-X USA, fiber optic cable conversion, for PR and marketing.

Mayo Communications, Los Angeles/MAZEfilms, to promote the new horror-suspense film “Cornered!” starring Steve Guttenberg.

Cook & Schmid, San Diego/Riverside County’s Dept. of Public and Social Services, for a campaign addressing homelessness, a new 211 hotline and website. The county wants to “challenge preconceived notions of homelessness” and generate community support for those in need.

Internet Edition, October 1, 2008, Page 6


PR Newswire said a survey it sponsored that was conducted by Diagnostics Plus showed PRN releases were used 55 percent of the time, versus 43% pick-up for Marketwire, 38% for BusinessWire and 37% for PrimeNewswire, now known as GlobeNewswire.

DP tracked five random releases per wire service on each business day from April 1 to June 30 and defined a pick-up as any reference to the release subject matter in media published after the release. Republication verbatim was not counted and the pick-ups were tracked via LexisNexis and Factiva.

PRN carried an average of five hits per release, followed by BusinessWire (4.6), GlobeNewswire (2.6) and Marketwire (2.1).

Jim Fong, president of DP, said the releases were selected to “minimize bias and produce a truly random sampling.”


Natasha Stevens, managing director of research for RF Binder Partners, has joined TNS Media as business solutions architect for TNS Cymfony, its media analysis and measurement platform.

At RF Binder, Stevens managed a team that provided competitive intelligence, media analysis, tend forecasting and other research for the firm’s clients.

TNS Cymfony CEO Andrew Bernstein said Stevens’ experience “will further differentiate Cymfony from other cookie cutter tools in the market.”

BRIEFS: New York Women in Communications will host a panel Oct 7, “Disconnecting in a Hyper-Connected World” at the DoubleTree Guest Suites Times Square. Among the speakers are Jen Chung, executive editor, Gothamist; Lisa Mogensen, chief financial officer,, and Amy Introcaso-Davis, EVP of programming and development, Oxygen. $41/non-members; $16/students. Info: ...PR Society’s New York chapter will host a technology networking reception hosted by dna13 on Oct. 2 at Latitude Bar and Lounge (Eigth Ave. betw. 47th and 48th Streets at 6 p.m. Free admission, appetizers and first drink. ...PRS’ Georgia chapter will host a monthly luncheon panel on the Beijing Olympics at 11:30 a.m. at Maggiano’s-Buckhead, 3368 Peachtree Road, Atlanta. Representatives from UPS and The Coca-Cola Company will relate communications efforts and challenges from the recent Games. Info: Denise Grant at 770/449-6369. PRS’ National Capital Chapter’s PRONet Committee will host a happy hour event from 5:30 to 8:00 p.m. at Piola, 1550 Wilson Blvd., Arlington, Va. Cost: $10 at the door. RSVP to Alex Meerovich at a.meero[email protected] or call 202/454-3403...Interlex, a San Antonio-based cause-related marketing firm, has been named general market and multicultural AOR for TracFone Wireless’ SafeLink Wireless, pre-paid mobile phone service supported by the U.S. government for low-income households. Interlex is handling advertising, PR and partnership development.



Kate Sullivan, director of marketing and brand management, Diane Von Furstenberg Studio, to Phat Fashions, New York, as VP of marketing and PR. PF is owned by Kellwood Company.

Matthew Della Croce, president, Phase IV Health & Performance Center, a wellness and fitness start-up, to MWW Group, New York, as senior VP and deputy GM of the office. He was executive VP and director of corporate/financial comms. at Ogilvy PR Worldwide, and a VP in Fleishman-Hillard’s corporate comms. practice.

Lauren Chisholm, founder of Lola Productions, a TV production shop focused on documentaries for corporate and cable network clients, to Rasky Baerlein Strategic Communications, Boston, as associate VP of digital communications and media services. She was previously a senior associate producer for ESPN.

Cheryl Makopoulos, senior product manager for GlaxoSmithKline’s pediatric vaccine, Boostrix, to Dorland Global Corp., Philadelphia, as VP, management supervisor, to oversee three key accounts and handle new business. She previously worked at two WPP agencies in New York and New Jersey.

Jill Monahan, previously with Tierney Communications, Fleishman-Hillard and The Weber Group, to Tier One Partners, Philadelphia, as a management team member.
Karen Levin, director of finance/practice business manager, Burson-Marsteller’s U.S. media practice, to Spectrum Science Communications, Washington, D.C., as VP of finance.

Ian Ritchie, research director of the Level Field Institute, a grassroots group set up by retirees from Detroit’s “big three” automakers, to North Bridge Communications, Washington, D.C., as an A/E. Ritchie was previously special assistant to Burson-Marsteller CEO Mark Penn.

Erika Callahan, partner at marketing and distribution firm Beyond the Box Productions, to Ascent Media Group, Santa Monica, Calif., as VP of global marketing and communications.

Caitlin Haedicke, a reporter for KSFY-TV in Sioux Falls, S.D., and Ashley Ennis, who handled media relations for the Spokane (Wash.) Arena, have joined Duo PR, Seattle, as communications coordinators.


Bill Whitman Jr. to VP, U.S. communications, McDonald’s USA, Oak Brook, Ill. He takes over for Richard Ellis, who re-joins McDonald’s Restaurants of Canada. In the role, Whitman, a veteran of Fleishman-Hillard and Exxon USA, is chief communications officer and chief spokesman for the company in the U.S. He also oversees management comms., internal and external comms., media relations, public affairs and stakeholder engagement.

Neil Weaver, press secretary for the Pennsylvania Dept. of Environmental Protection, Harrisburg, Pa., to director of communications. Teresa Candori, deputy director for comms. for Gov. Ed Rendell, takes over Weaver’s role as DEP press secretary.

Internet Edition, October 1, 2008, Page 7


Philosopher John Milton is quoted as saying: “Let truth and falsehood grapple; whoever knew truth put to the worse in a free and open encounter.”

Milton pleaded for “open deliberation” in 1644 in a speech entitled “Aereopagitica” tothe Lords and Commons of the Star Chamber court in England.

PR Society has informed Jack O’Dwyer that it will allow him 350 words in its November issue of Tactics to rebut charges in a PRS board letter published in the September issue that said he had “stepped far beyond the bounds of accurate and professional reporting” in writing about PRS and its volunteer leaders.

Philosopher John Stuart Mill is quoted as saying that truth is not always easily discerned and that citizens will look for a consensus among multiple points of view.

“Truth in the great potential concerns of life is so much a question of reconciling and combining of opposites,” said Mill.

Grunigs’ ‘Symmetrical Model’ Is Cited

Also cited by Penning is the “two-way symmetrical model” of communications described by Professors James and Larissa Grunig.

The model involves “collaboration, negotiation and mediation as PR pros listen as well as communicate to their publics,” says Penning.

Also deplored is censorship. Penning quotes Milton as saying that government censorship, even if well intended, does great harm to society.

[A group of PR professors has been trying without success for two months to get PRS national or chapters to carry their 14-point essay arguing for a discussion and vote on publishing the printed members’ directory].

PR people who are caught trying to cover or bend the truth reinforce the image of PR as “nothing more than intentional deception, sleazy image crafting, or spin,” Penning writes. He concludes: “The ethical and democratic role of PR is to help provide equal and diverse expressions, to encourage deliberation, and to enable informed decision making.”

Penning Has Own Firm

Besides teaching PR courses at Grand Valley, Penning has his own PR firm, Penning Ink. He was president of West Michigan PRS in 2004 and was on its board seven years. He is a founder and board member of Interchange: The Assn. for West Michigan Communications Professionals.

A graduate of Central Michigan with a B.A. in journalism, he received an M.A. in Organizational Communication from Western Michigan University and is working on a Ph.D. in Media Information Studies at Michigan State. His early career in journalism included working as a staff writer and editor for Traverse Magazine and Advance Newspapers.


Americans for Balanced Energy Choices, a group of 40+ companies using coal to generate electricity, and which recently agreed to federal regulation of carbon dioxide emissions, has changed its name to “American Coalition for Clean Coal Electricity.”
Environmental groups have been charging that the ABEC name did not accurately reflect the membership of the group.

MGA Communications, Denver, headed by Jeff Julin, CEO of the PR Society, worked for the coal group until 2004. Julin helped ACCCE in 2007 when it shopped for a PR firm, recommending a member of the PROI network of PR firms, ACCCE said. However, ACCCE elected to have ad agency R&R Partners also handle PR.

ABEC, as of 9/27 was listed on the MGA website as among “past and present clients.” Asked for a current account list, MGA declined to provide one.

Former Vice President Al Gore, at the Clinton Global Initiative meeting in New York Sept. 24, declared “Clean coal does not exist.”

He said the issue of global warming is so severe that it’s time for direct action.

Said Gore: “We have reached the stage where it is time for civil disobedience to prevent the construction of new coal plants that do not have carbon capture and sequestration.”

Civil disobedience, he said, should focus on “stopping the construction of new coal plants that would add tons of carbon dioxide to the atmosphere.

The coal industry, he said, has spent “a half billion dollars worth of advertising” claiming otherwise.

The coal group in 2007 raised its annual ad/PR budget from $8M to $30M and hired R&R. CEO of R&R is Billy Vassiliadis, Nevada adviser to the presidential campaign of Barack Obama.

Carbon Emissions Can Be Buried

ACCCE says that “carbon capture and sequestration” allows the carbon produced by burning coal to be captured and buried underground.

A Massachusetts Institute of Technology study, quoted by, said that the first commercial CCS plant would not be operating until at least 2030.

Also quoted is Shell as saying it “doesn’t foresee CCS being in widespread use until 2050.”

ACCCE notes that emissions from coal power plants have declined 35% since 1970 even though coal use tripled during that period.

It says the U.S. has more than 200 years of coal reserves, making it the largest energy resource. Critics contend that most of the high-quality, easily mined coal has already been removed.

ACCCE says that producing electricity from coal costs less than most other fuels and that a “balanced energy portfolio, using all of our available domestic energy resources—will be needed to meet America’s growing electricity needs and still keep energy supplies reliable and affordable.”

“Renewable” sources of energy like solar and wind “are not suitable replacements for coal when it comes to providing ‘baseload’ power (the constant supply of electricity that must be available at all times to ensure that the electricity transition grid functions properly,” says ACCCE.

Critics of coal say American Electric Power has admitted that “clean coal” could raise electricity rates anywhere from 5-7 cents a kilowatt-hour to as much as 15 cents an hour, thus tripling energy bills.

Internet Edition, October 1, 2008, Page 8




PR Professor Tim Penning’s view (page one) that PR is “dialogue,” stated 11 different ways in an article in Tactics of the PR Society, is a wake-up call to the industry.
Truth has nothing to fear in “grappling” with falsehood, says Penning in quoting philosopher John Milton.

Presidential candidates and other public officials are going through the cauldron of public debate now and the business world could certainly benefit from the same.
PRS CEO Jeff Julin told the Denver Post April 12 that “a two-way dialogue…is ultimately the goal of effective PR programs.”

There’s certainly a lot of lip service being paid to PR as dialogue but we don’t see much follow-through.

PRS hardly even talks to its own members. Dialogue is needed to attack such issues as the right of all members to run for national office; elimination of proxy voting at the Assembly; whether or not there should be a printed members’ directory; moving the charter to Delaware to allow more meetings of the Assembly; releasing Assembly transcripts; reinstituting an enforceable code; showing PRS financials several ways, etc.

“There’s an absence of nationally recognized PR leaders,” concludes a “PR Leadership Study” by Heyman Assocs. and the Dept. of Advertising and PR, University of Alabama.

A majority of the respondents said there were either no outstanding leaders or skipped the question, Heyman Assocs. said.

Prof. Bruce Berger, chairman of the University’s Ad/PR Dept., said the absence comes “at a time when the profession needs excellent leaders to strengthen its image and create ethical role models.”

He would like the leadership issue “put on the agendas of professional associations,” implying that the PR trade organizations are falling down in this regard.

The PR leadership study was conducted via an online national survey of more than 200 “experienced PR professionals in various fields and company types and sizes, and a series of in-depth interviews of 20 diverse, young and highly successful emerging leaders.”

Leadership in PR has to be conducted by PR execs speaking out and debating with various experts including those in the press. It is especially needed now as the nation tries to understand the Wall St. meltdown. Lack of public confidence could cause a ruinous run on banks.

The one PR person we can think of with a national reputation who appears often on TV interview shows in behalf of the industry is Fraser Seitel, author of the college text, “The Practice of PR,” former editor of PRS’ Strategist quarterly and who has written a twice-monthly column for for five years.

He is the PR “expert” TV hosts have turned to more than 100 times (including three times on Fox News last week). He is invited because he writes knowledgeably about current crises. He has also authored more than 50 essays on the basics of PR for

How PR people can assert leadership without appearing in public is beyond us.
But the Heyman study gives short shrift to media relations, barely mentioning it: “PR leaders must be able to create a vision for how communications strategically connects an organization to its publics, and understand media technologies in order to successfully deliver messages.”

Media don’t want “messages” delivered to them. They want dialogue.

PR leadership is needed now when secrecy and refusal to submit to government regulation (or the government’s lax regulation) has led to a financial collapse.

O’Dwyer staffers called numerous PR execs for their views on this mess and got answers from some of them (page two). These are by definition the leaders of the industry. Leadership in PR requires quick thinking because, as the saying goes, “media are traveling at blinding speed.” They have to in order to keep up with the events. There’s no such thing as PR leaders working behind the scenes. Eloquence, charisma and goodwill need to be publicly expressed and a dialogue set up with the relevant experts. Knowledge of subject matter and being on top of the latest news are key ingredients of PR leadership.

Among those commenting on the current crisis were IR veteran Ted Pincus; Rich Torrenzano, former VP-PR, NYSE; Dave Senay, CEO, Fleishman-Hillard; Mark Hass, CEO, Manning, Selvage & Lee; Michael Kempner, CEO, MWW Group; Michael Petruzzello, CEO of Qorvis Comms., and Richard Goldstein, O’Dwyer financial columnist.

The Heyman study says that “ethical orientation” is a key ingredient of PR leadership and we agree.

A big ethical bone of contention in PR is whether a PR firm or PR counselor should identify clients.

This issue broke the back of the old code of the PR Society in 1999 when the Ethics Board declared the code unenforceable.  The code only said members had to be “prepared” to disclose the origin of a release but stopped short of mandating this. A possible case with nationwide ramifications had to be dropped and PRS opted for a new code that would not be enforced.

MGA Communications, Denver, whose president, Jeff Julin, is chair of PRS, has on its current website a list of 11 “past and present clients” including “Americans for Balanced Energy Choice,” which changed its name in April to “American Coalition for Clean Coal Electricity.”

When we said on that ABEC is a client of MGA we were corrected—told that MGA has not worked for what is now ACCCE since 2004.

We were further told that MGA does not release a current client list so we have to guess who is or who is not a client.

MGA listed 46 clients in the 1997 O’Dwyer’s Directory of PR Firms, 22 in 1998, ten in 1999, and seven in 2001. It didn’t give any information at all for the 2008 Directory. What made it change its policy is a question we put to the firm.

Our ethical view is that all clients of PR firms should be on the record in order to live up to the “public” in PR and so prospective clients can see if there are any conflicts. Reporters also look for help from PR firms on stories.

In recent years, there has been a trend for some firms, especially those owned by the five ad conglomerates, to avoid listing any clients.

But the 204 firms in the 2007 O’Dwyer rankings all provided account lists which are required for a ranking and had no problem doing so.

Leadership in PR would be fighting the tendency to retreat behind the scenes. “Transparency” is one of the supreme values of the industry.

--Jack O'Dwyer


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