The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, October 15, 2008, Page 1
STATE SEEKS ID PR
is dangling a $200K/year public education assignment to
get its residents up to speed on new federal requirements
for obtaining identification cards like drivers licenses.
Sunshine State is jettisoning its Valid in Florida
only license by the end of 2009 and this month scrapped
its indefinite ID card issued to citizens over 60.
state is looking for a firm that can reach its 16-and-over
population of wide age, race and economic diversity
through PSA ads, PR, sponsorships, events, promotional items,
and new or nontraditional media, according to
a description of the work.
is accepting proposals through Oct. 16 for the public education
effort. The campaignunder the working slogan Get
REAL centers on promoting the benefits and requirements
of the federal REAL ID program signed into law by President
Bush in 2005, imposing security standards for state drivers
licenses and identification cards.
key goal is educating Floridians about what documentation
they need to obtain a new state-issued drivers license
or ID card, which will be valid for eight years. A one-year
contact with a year-long renewal is expected. Proposals
are due Oct. 16. A copy of the bid outline can be downloaded
CREATES NEW BRAND FOR TRIARC
Strategic Communications worked with Arbys sandwich
chain parent Triarc Companies to create a new brand identity
in the aftermath of its $2.34B acquisition of Wendys
York-based KCSA was brought in July for counsel on its re-brand
strategy and its creative group wanted to create a logo
to reflect the companies shared ownership yet distinct
result was The Wendys/Arbys Group, replacing
the Triarc name, and the tagline "Serving Fresh Ideas
Wiatrowski, creative director at KCSA, said the brand was
designed to be an acronym as well as a spiral continuum
to give the idea of flexible movement forward.
company, now the third largest fast-food company with more
than 10K stores and sales topping $13B, unveiled its new
identity to shareholders last week.
Harrison, 75, died from cancer Oct. 6.
He had run his own Atlanta-based PR firm and served as president
of Georgia chapters of PRS and Society of Assn. Executives.
He is the brother of E. Bruce Harrison, the environmental
REPLACES CEO; WARNS ON Q3
board of directors has replaced CEO Niklas Flyborg with
former LexisNexis Group CEO Hans Gieskes ahead of the release
of its third-quarter results later this month.
headed the Sweden-based PR and communications services company
for 19 months, taking the reins in February 2006 from longtime
president Robert Lundberg.
fended off a $250M+ takeover bid from U.K. private equity
firm Triton in June.
company, which has about 2,600 employees, said in a statement
that its Q3 performance has been unsatisfactory
due to weak performance in the U.K., the weaker
U.S. economy and a slower development for broadcast
companys new CEO is a 20-year veteran of LexisNexis
parent Reed-Elsevier and a Dutch citizen with professional
experience in the U.S. and U.K. He will work out of Stockholm
Boos, chairman of the Cisions board, said Gieskes
has a proven track record of managing critical change
processes in an international setting.
which will release its Q3 results on Oct. 23, said in August
that its CisionPoint digital PR software platform released
last fall in the U.S. passed the 1,000 customer mark in
July. It is in the process of rolling out the platform internationally.
LANDS $500K CONGO PACT
Amani Group has a $500K pact to enhance U.S. diplomatic
and economic ties with the Republic of Congo. Its pact is
through Congos law firm, Trout Cacheris.
is the firm of the well-connected William Gray. He served
13 years as CEO of The College Fund/United Negro College
Fund until retirement in `04.
Gray chaired the Democratic Caucus and served as Majority
Whip in Congress.
to the House in `74, Gray played a major role in erecting
sanctions against the then-apartheid government of South
Africa and handled budget negotiations between Congress
and the Reagan Administration.
Congo has a population of more than four million and once
ranked among Africas leading oil producers.
and Murphy Oil are developing Congos offshore assets.
Eastham, former director of the State Dept.s Office
of Central African Affairs, becomes the new U.S. Ambassador
to Congo on Oct. 17.
Edition, October 15, 2008, Page 2
PUT PALIN ON NATIONAL STAGE
Communications played a big part in bolstering the national
stature of Alaska Governor Sarah Palin, creating a perception
that she is a crusader against Big Oil right up to her selection
as Republican Vice Presidential candidate, according to
the Washington Post.
Mass.-based MCB worked under a $31K contract with Alaskas
Dept. of Natural Resources. It was recommended to state
officials by law firm Greenberg Traurig, which provided
legal services to Alaska on pipeline issues.
Gibson, a state energy official, told the Post that a PR
firm was needed to raise the image on a natural gas pipeline
supported by Alaska, a project said to benefit both state
and country. Palin was the best person to deliver
Brier, founder of MCB, says she worked with Palin right
up until she was nominated for the Republican Vice Presidential
spot. She was involved with media pitches for the Governor,
including those sent to the Post with headlines such as
Big Oil Under Siege. Brier also offered interview
opportunities with Palin.
Post received its first pitch for Palin last October after
the Governor announced that TransCanada was the only firm
that met bidding requirements for the pipeline.
touted Palin as the driving force behind the pipeline plan.
She was credited for breaking the logjam over construction
of the pipeline. Another pitch called Palin Alaskas
upstart Governor who is pushing a project that is
detested by energy companies such as BP, ExxonMobil and
Post reports that Brier scheduled interviews for Palin with
the New York Times, Fox News, Fortune and 60 Minutes.
has worked for victims of the Catholic Church sex abuse
scandals and Saudi Prince Bader Al Saud in his plea bargain
over a traffic accident that killed a pedestrian. The Prince
served a one-year jail sentence in the Edgartown House of
TIERNEY WINS ETS ACCOUNT
won a competitive review for Education Testing Services
PR account following an RFP. Tierney takes over for New
York-based Connors Communications, which is focusing more
on technology PR.
ETS is the non-profit that develops standardized tests like
the Graduate Record Examination, Test of English as a Foreign
Language, and California High School Exit Exam. It also
develops the SAT exam for the not-for-profit College Board.
"They're going to
be helping us out with getting the ETS story disseminated
as much as possible," said Mark McNutt, manager of
media and external relations for ETS. "We have very
high expectations for them."
McNutt said the states
of New Jersey and Pennsylvania are very important to ETS
and that the non-profit liked Tierney's Philadelphia base
and experience in the Keystone State as well as its overall
ETS has faced criticism
in the past that it functions as an unregulated monopoly,
a charge it says is unwarranted based on its 16-member board
of trustees and competitors in the field.
JPMC BOOSTS GOVT, INTL
JPMorgan Chase, which
bought Washington Mutual last month in a $1.9B deal brokered
by the federal government, has beefed up its government
and international relations units with two new senior executives
in Washington, D.C.
Brian Roseboro, who was
President Bushs principal economic official on domestic
finance as under secretary in the Treasury Dept., has been
named managing director for public policy for JPMorgan in
The company has also added
Emily Beizer, a VP of the Grocery Manufacturers Association
leading their international program, who joins the financial
services giant as VP to oversee international affairs. The
appointment comes as the New York Times reported
that there is a growing consensus that the crisis
is now so fast-moving and harmful to the global economy
that it demands an unprecedented degree of worldwide coordination.
She was also a former assistant trade rep in the Clinton
Both executives report
to VP/global government relations Peter Scher in JPMorgans
office of corporate responsibility. Scher said Roseboro
will help address the numerous public policy issues
facing todays economic markets, while Beizer
will help the firm play a leadership role in the global
EBAY CUTS HIT CORPORATE COMMS.
EBays global corporate
communications team has been consolidated by 14 percent
in a simplification process that leaves 90 positions,
according to a memo from Alan Marks, senior VP of corporate
comms. Eight corporate comms. slots are open at the company.
EBays CEO John Donahoe
said Oct. 6 that the auction and e-tail site would lay off
10 percent of its 16,000 employees.
Marks, who joined in April
after serving as director of global media relations for
Nike, said the cuts came as work was already underway during
the summer to evolve the companys global
communications organization to create a more unified team.
These reductions support financial goals for the company
while also maintaining appropriate communications resources
through a more streamlined structure, he wrote.
Within eBays corporate
and North America marketplace functions in communications,
six jobs were cut as 34 staffers remain. Its PayPal and
Skype units were unaffected.
Marks, whose memo was
posted at ValleyWag and is circulating over email, said
the VP/corporate communications slot; VP, marketplace communications;
senior director, corporate comms., and manager, employee
comms., are among eight open slots and the company has been
recruiting since August.
In the lengthy memo, Marks
said it is a difficult week at eBay, adding: Unfortunately,
these changes impacted people in our team who are co-workers
and friends, and who have made great contributions at eBay.
Edition, October 15, 2008, Page 3
Publications says it will not sell or shut the Star-Ledger
for now because it has achieved a suitable amount of buyouts
from its staffers.
cuts will reduce the staff of New Jerseys biggest
paper, which will lose about $40M this year, from 1,000
to less than 800.
also picked up concessions from S-Ls Newspaper and
Mail Deliverers Union, which reps 100 drivers.
S-L is the nations No. 15 paper with a circulation
HEARST TO SHUTTER COSMOGIRL!
Hearst Magazines said
it will fold nine-year-old teen magazine CosmoGirl!
after its December issue. The shuttering comes after Hearst
pulled the plug on the weekly Quick & Simple
earlier this year.
that following a 15.5 percent decline in ad pages through
October of this year CosmoGirl! publisher Vicki Wellington
was reassigned to head Hearsts new Food Network magazine,
launching in November.
Editor Susan Schultz stays
on for special projects at Hearst.
The Mediaweek Monitor
had CosmoGirl! third in ad pages behind Seventeen
and Teen Vogue.
CHRONICLE, PLAIN DEALER MAKE
The Houston Chronicle
said its White House correspondent and a national reporter
were among 10 staffers cut as part of a layoff and buyout
plan aimed to eliminate 90 posts.
Julie Mason, who penned
the Beltway Confidential blog and covered the
White House, and Bennett Roth, national political correspondent,
were among the layoffs.
Mediabistro noted the
cuts leave the Chronicles D.C. bureau at three people,
down from 10 in recent years. The Wall Street Journal
reported that of the 90-plus positions targeted, about 25
came from the newsroom.
The Journal also reported
that the Cleveland Plain Dealer plans to cut 16 percent
of its unionized newsroom jobs, 38 staffers, by the end
of the year.
BUS TOUR OFFERS FINANCIAL
The National Association
of Personal Financial Advisors, TD Ameritrade and Kiplingers
Personal Finance magazine are sponsoring a year-long national
bus tour offering free financial advice to consumers that
kicked off from New Jersey last week.
The 60-city tour, dubbed
the Your Money Bus Tour, will cover the east coast from
Maine down through Georgia into November and resume after
the holiday season across the country.
Volunteer financial advisors
will be available to the public at each stop hosting events
Together we hope
to show Americans that they can take control of their finances
and their future, despite volatile markets and an uncertain
economy, said Kiplingers editor Fred Frailey.
RUSSIAN ISOLATED OVER MAG
the Russian oligarch who has been jailed since 2005, has
been placed in solitary confinement following an interview
with the Russian edition of Esquire magazine, according
to his lawyers.
The 12-day confinement
for Khodorkovsky overlaps a parole appeal hearing, his law
firm, Amsterdam & Peroff, said in a news release issued
by New York PR consultant James T. Kimer.
Esquire published the
interview as a written exchange between Khodorkovsky and
the Russian novelist Boris Akunin. Khodorkovsky is a co-founder
of the now-dismantled Yukos oil company and was Russias
richest man as recently as 2004. As the Associated Press
noted: His prosecution has been widely seen as a Kremlin-backed
attempt to silence an opponent and consolidate control over
Russia's strategic energy sector.
NYT SHUTS IHT SITE
The New York Times Co.
is shutting the website of the International Herald Tribune
because it is incorporating much of its content on the
The NYTC expects the move
to bolster its overseas audience. It denies the shutdown
has anything to do with cutting costs.
The NYT site attracted
19.4M unique visitors in August vs. 2.5M for the IHT.
BROWN GOES ONLINE
Tina Brown of Vanity
Fair, New Yorker and Talk fame, is editing
the The Daily Beast website, which promises to offer a merciless
point of view of what interests our editors.
TDB will feature the best
stuff with twist, according a Q&A with Brown posted
on the site.
The site will have input
from satirist Christopher Buckley, historian Sean Wilentz,
former John McCain advisor Mark McKinnon and Project Runways
Laura Bennett. TDB is funded by Barry Dillers IAC.
Its team includes Wall Street Journal veterans Edward
Felsenthal, executive editor, and Jane Spencer, managing
Brown also boasts of a
cadre of brainiac gremlins fresh out of school.
RALEY JOINS NEWSWEEK AS MONEY
Pamela Raley, a veteran
of Hearst and Disney, has signed on at Newsweek as
chief revenue officer.
She is in charge of the
newsweeklys advertising team and spearheads its push
to monetize the magazines online offerings.
Raley served as VP-advertising
sales & marketing at Hearst Digital, and held a similar
post at Disneys internet unit. Newsweek CEO Tom Ascheim
called Raley a digital native who will exploit
Zier was promoted to president, global consumer marketing,
for The Reader's Digest Association, Inc. She previously
headed North American consumer marketing since 2005 overseeing
the launch of Every Day with Rachel Ray, among other
news continued on next page)
Edition, October 15, 2008, Page 4
FOLLIES TO DRAW 1,000+
New York Financial Writers Association reports that
more than 1,000 seats have been sold at $350 for individual
seats and $3,000 for a table of ten for its annual Financial
Follies and that the show, which pokes fun at the
foibles of Wall Street, will go on as usual.
Steve Gelsi, of MarketWatch, said the seats were mostly
sold months ago and that the impact of the current financial
downturn would not be felt until next years show.
is celebrating its 70th anniversary this year.
black tie event is usually a night of fun and networking
for PR people, financial executives and financial reporters.
its first several decades, only men were allowed in the
cast of the show and in the audience. Women comprise about
half the audience now.
in the show poke fun at whatever problems and scandals turned
up in the financial markets in the preceding year.
Was Record Year
years show drew a record crowd of 1,280. Among organizations
taking tables was Fannie Mae, which has figured prominently
in the current financial meltdown.
Verbinnen & Co. and Weber Shandwick Worldwide both had
four tables in 2007.
Manning Selvage and Lee, Sloane & Co., UBS, Edelman,
Gavin Anderson & Co., Rooney & Assocs., and Bloomberg
News had two tables each.
taking tables included American Electric Power, Barclays
Capital, BlackRock, Deutsche Bank, Jones Day, Merrill Lynch,
Novartis, MetLife, and Verizon Communications.
record for tables purchased by a single company was set
in 1999 by Morgan Walke which took 13. It had numerous mid-cap
companies as clients.
became part of Cordiant Communications in 2002.
FLACK MOVES TO NYT
Pendergrass, who blogged about PR for Portfolio.com as Jack
Flack, is now a contributor to the New York Times.
will contribute insights about PR and the business world
for the Deal Book and Business Day
sections. He reports to Andrew Ross Sorkin.
kicked off his column on Oct. 7 with a memo to Secretary
Henry Paulson about the financial crisis.
recommended recasting the Wall Street bailout as the Crash
Pendergrass suggested hanging out with Warren Buffett to
get some ideas and taking the lead in framing how the Bush
Administrations actions will insure that America thrives
in the future.
tip: take a hike when the transition to the next Administration
is completed. History tends to punish those who stay
too long, wrote Pendergrass.
TURNS TO RADIO
Federation for American Immigration, a D.C.-based non-profit,
has been closely monitoring the Presidential debates to
gauge the impact of its annual September media blitz intended
to inject the groups signature issue into the election
the third year, FAIR footed the bill for dozens of talk
radio hosts from around the country to broadcast for two
days from the Phoenix Park Hotel in Washington near the
Capitol for an event it calls Hold Their Feet to the
Fire, an effort to bring immigration to the forefront
of the Presidential race.
group, which wants to curb immigration to the U.S. and beef
up border security, was fortunate this year to complete
its event just days before the financial crisis hit and
began a news-cycle domination that has continued ever since.
was certainly well-timed this year, said Bob Dane,
communications director for FAIR. We had 42 talk hosts
broadcasting for four hours each day 336 hours of
radio time across virtually the entire country. I dont
care who you are Exxon, Warren Buffet, the Congress
of the United States you cannot direct the agenda
of 42 independent talk show hosts for two days straight,
but thats what this event actually does.
& Bannister Public Affairs, Alexandria, Va., managed
on-air guest booking for the event, locking up Congressional
guests, Senators, authors and other high-profile figures
in the immigration movement.
called the event FAIRs Super Bowl and
said six months of planning go into the radio portion, along
with press conferences and rallying activists.
FAIR in the spring successfully pitched producers for CNNs
Lou Dobbs, a key media figure in keeping the immigration
reform fires burning, on broadcasting from the event.
was a journalist more than a participant, but he covered
the event, said Dane, a radio veteran of Westwood
One and CBS. While he was airing his show he was pulling
on radio hosts from the event on as guests, so it worked
out well for us from a coverage standpoint.
as a non-profit does not back a candidate in the Presidential
for the presidential race this far, Dane said FAIR is disappointed
with the candidates on immigration. Its been
abject silence in the debates so far, he said. Candidates
are not talking about it and this event is a loud reminder
that we arent and will not be silent on the issue.
creative director at Disney Publishing Worldwides
U.S. consumer magazine group, is now editorial director.
She is based in Northampton, Mass. Hallock takes over for
Alix Kennedy, who resigned to join the Eric Carle Museum
of Picture Book Art in Amherst as executive director.
She worked on the
launch of Wondertime and Family Fun. Hallock
edited FF and served as creative director for Disney Adventures.
Edition, October 15,
2008, Page 5
OF PR FIRMS
SAYS COS. NOT DISCUSSING CRISIS
than half of U.S. employees in a national survey by Weber
Shandwick last week said they have not heard from their
companies leaders about the impact of the financial
Shandick had KRC Research poll 514 employed adults in early
October and found that nearly three-quarters (71 percent)
felt their companys leadership should be communicating
more about the economic crisis.
Diamond, CEO of WS, said employees are looking for credible,
candid information and too few business leaders are filling
the information void. He said companies can
enhance their standing, consolidate their position
of trust in challenging times and head off any inaccurate
rumors or fears by communicating with staff.
found that 70% feel that their company will be negatively
affected by the crisis, including 26% of those polled who
believe their company will have to lay off employees and
62% who said their employer would have trouble meeting goals.
those leaders who have communicated with employees, WS
survey found little skepticism among staff as 86 percent
said that senior executives or management who have discussed
the crisis were seen as believable and trustworthy
CONGLOMS HIT BY MARKET TURMOIL
Securities said last week that expected ad declines would
lower the earnings of Omnicom and Interpublic as ad/PR stocks
were hammered by the general market slide.
declines among the conglomerates exceeded the average decline
in the market. Omnicom, at around $32 a share, saw its capitalization
fall from $17 billion to $10 billion (318 million shares
outstanding). It had a high of $55 earlier this year. Interpublic,
which once traded at $55, saw its stock decline from a 52-week
high of $11.85 to just over $6 recently. Market cap went
from $5.64B to $2.91B. WPPs stock at $34+ is less
than half of its 52-week high of $74.73.
analyst John Janedis said he expects U.S. ad spending this
year and next to decline by 0.8 percent because of continued
deterioration in the economy and our belief that things
may get worse before getting better. He had previously
forecast a gain of 1.2% this year and 1.5% next year.
Europe president/CEO David Brains SixtySecondView
blog provides estimates of 2007 revenues of eight large
conglomerate-owned PR firms, but notes they are estimates
only since the firms have not been allowed to report figures
says the conglomerates are using Sarbanes-Oxley as an excuse
not to break out their PR firm revenues. By his reckoning,
and he hopes to be corrected if necessary, Weber
Shandwick had $527M in revenues in 2001 and $470 in 2007;
Fleishman-Hillard went from $343M in 2001 to $460M in 2007;
Edeman went from $238M to $414M; Burson-Marsteller from
$304M to $270M; Hill & Knowlton from $306M to $220M;
Ogilvy PR from $169M to $210M; Ketchum from $168M to $200M,
and Porter Novelli from $238M to $160M.
Marketing PR, New York/Cranwell Resort, Spa and Golf
Club, a Lenox, Mass., 380-acre property in the Berkshires,
as AOR for media relations, special events and marketing
PR counsel. Senior VP Maria Andriano heads the account.
Group, New York/Mobile Content Networks, mobile search
management and revenue solutions, for media and analyst
relations, launches, event coordination and executive visibility,
in N.A. and Europe.
PR, New York/Alpha Search Advisory Partners, executive
search; Conifer Securities, middle and back-office services
for investment firms; Topos LLC, hedge fund manager, and
New Years Nation, events and promotions company, for
Kommunications, New York/LivePerson, online engagement
technology for applications like real-time assistance and
advice, as AOR for PR, including national and regional media
relations to increase awareness of its consumer-facing service
and recruit new experts for the site.
SMR, New York/MeetingWave, online tool for offline
business meetings, for PR and media relations.
+ Associates, Cranford, N.J./Michael Porter, Harvard
professor and author focused on modern competitive strategy,
for PR representation for outside speaking engagements and
Marketing, Baltimore/AOEware, social networking software,
for national launch of its BINDpoint instant messaging program.
Stashower, Cleveland/Libman, cleaning products, for
website design and PR; NEC Sphere Communications, software-based
enterprise telecomms., for interactive design and marketing;
May National Associates, manufacturer, for logo and graphics
creation and PR focused on trade magazines; Oberg Industries,
machining, for digital and interactive marketing to boost
its SEO and brand recognition; Ohio Masonry Assn., for assistance
with a new name and member recruitment campaign through
direct mail, PR and web comms., and Rio Tinto, mineral and
metal resource mining and processing, for external and internal
Milwaukee/Mohawk Industries, floor covering manufacturer
and distributor, for PR as part of AOR duties with its Cramer-Krasselt
Group PR, Minneapolis/NorthMarz, real estate services
company, for PR including local and national media relations,
marketing, corporate comms. and media training.
PR, Austin, Tex./Mercury Manbo, Hispanic experiential
marketing and sales promotions firm, for PR focused on national
awareness and social media.
PR, Portland, Ore./Consumer Cellular, affordable
wireless service wholesaler; Creature, independent ad agency,
and Dutch Bros., drive-through coffee company with 130 locations
in western U.S.
Edition, October 15, 2008, Page 6
PETERS MOVES TO COMMCORE IN
Peters, senior VP for marketing and strategy at On The Scene
Productions Los Angeles headquarters, has moved back
east to join CommCore Consulting Group in Washington, D.C.,
as a senior VP.
is focused on business and product development for the media
training and strategy firm.
was previosuly at Medialink Worldwide for 18 years serving
in Los Angeles and New York, including a stint as senior
VP of the western region.
joined broadcast PR after a career as a newswriter and producer
for CBS in New York and at Philadelphias NPR affiliate,
WHYY-FM. He was also a newspaper reporter in Philadelphia,
Raleigh and Indianapolis.
MEDIALINK INKS SEAGATE
Medialink said that hard
drive giant Seagate Technology is using its Mediaseed content
management platform to construct and manage a digital broadcast
The Mediaseed portal will
disseminate information and multimedia content to the media
via Seagates own branded site.
Medialink said more than
20,000 media professionals have registered at its Mediaseed.tv
site for access to content.
LEVICK OFFERS CRISIS GUIDE
Levick Strategic Communications,
which has handled crises surrounding the Catholic Church,
Guantanamo Bay and the spinach E. coli scare, has published
the Crisis Communications Desktop Reference
that is available for download at Levick.com.
The fully searchable document
offers best practices and tips for challenges from lawsuits
to blog attacks on a companys reputation.
It discuses what happens
next after a crisis strikes, ongoing communications risks
involved, steps to minimize damage and ways to transform
the situation into opportunity.
Richard Levick says the
purpose of the guide is to ensure that corporate executives,
board members, lawyers, and government decision-makers have
access to critical information the moment that it is needed.
Jones is hosting a free webinar on Oct. 17 on using
social media in PR strategies. The one-hour, interactive
event is sponsored by the International
Association of Business Communicators and is titled
Leveraging Social Media for Effective Corporate Communications.
David Meerman Scott, marketing strategist and author of
The New Rules of Marketing and PR, and Glenn
Fannick, product development manager for Dow Jones
Insight service, are among presenters. Info: IABC.com.
...IABC and Cision are sponsoring the seventh annual Research
and Measurement Conference Oct. 22-24 at Le Royal Meridien
King Edward Hotel in Toronto. Theme is Communication
Management and Measurement in Complex Organizations.
Ackerman, senior VP of PR and government affairs
for Aloha Airlines, to The Gas Company, Honolulu, as VP
of public policy and communications to direct corporate
comms., PR, govt affairs and community outreach for
the gas energy provider.
Moniz, who ran Connect Strategic Communications in
New York, to the Albert Einstein College of Medicine of
Yeshiva University, Bronx, N.Y., as director of communications
and marketing, a new post. He was formerly VP in the healthcare
practice of Widmeyer Communications and had a 15-year career
as a TV reporter and anchor in New York and other East Coast
Becker, senior A/E and company director at The Apple
Organization in Miami, to Rubenstein PR, New York, as an
associate VP. She handles 15 Central Park West, Trump SoHo
Hotel Condominuim and the BellTel Lofts. Melanie
Weitzner, senior executive at Think PR, joins as
an associate VP for lifestyle and hospitality clients like
SushiSamba and Berry-Hill Galleries.
Anna McPherson has been promoted to partner at the
Horn Group, New York. She is based in San Francisco and
heads client service, business development and operations
for that office.
Mount, creative services director at GQ who handled
marketing and publicity earlier at Modern Bride,
to Matter Communications, Newburyport, Mass., as an account
director. Marisa Carullo,
previously with Prestige Connection and Catchpole Corp.,
joins as an A/M. Ariane
Doud and Tobi
Young were promoted to A/Ms.
Faraci, spokesperson for the U.S. Dept. of Labor
under Secretary Elaine Chao, to the Council on Competitiveness,
Washington, D.C., as VP for communications. He started out
as a TV producer and held PR/spokesman posts on Capitol
Hill and the private sector in D.C.
Laney, director of marketing for GVW Holdings in
Chicago, to Ackermann PR, Knoxville, Tenn., as a senior
A/E. He is a former reporter who continues to contribute
to trade journals and special interest mags.
Morse, director of marketing, operations, sales and
customer support, Safe Lites, a lighting technology manufacturer,
to Padilla Speer Beardsley, Minneapolis, as director in
its B2B technology practice. He was previously in marketing
and sales coaching at Comtrol.
Haines, previously with Willow Creative Group in
Cincinnati, to Weber Shandwicks Minneapolis/St. Paul
office as a senior VP/healthcare.
Ekstrom, director of government affairs for Pioneer
Natural Resources, to Whiting Petroleum Corp., Denver, as
executive director, investor relations and corporate communications.
Haney, deputy executive director for Los Angeles
World Airports, to Englander & Associates, L.A., as
a partner. A former reporter, he previously worked in corporate
comms., business development and marketing at American Airlines
and Lockheed Martin.
Edition, October 15, 2008, Page 7
ACADEMICS FAILED TO HELP AIG
AIG CEO Hank Greenberg, under fraud charges in 2006 by New
York State and investigations by the SEC and Justice Dept.,
hired Cambridge, Mass., think tank eSapience
to burnish the companys image.
had gone through seven other PR firms in rapid succession,
writes Jonathan Bandler in the Oct. 13 Fortune, before settling
on what the magazine calls a little-known media and
headed by Karen Webster, promised to position Greenberg
as a visible and highly credible voice about public
issues that are completely unrelated to his legal situation.
The initial plan cost AIG $100,000.
strategy was not to go directly to the media but to influentials
including public intellectuals, policymakers and advisors
who affect debate.
think tanks were created, the Barbon Institute,
named after Nicholas Barbon, the creator of fire insurance,
and the eSapience Center for Law and Business. Greenberg
then spoke at a conference in the St. Regis Hotel, New York,
about the need for insurance by the government and private
industry in case of further terrorist attacks.
with the PR firm was Richard Schmalensee, who was dean of
MITs Sloan School, and Websters husband, law
professor David Evans. Several other academics were also
involved including David Evans, adjunct professor, University
College London, and Richard Epstein, University of Chicago
law professor, said court documents.
Opinsky, with Powell Tate/Weber Shandwick, an AIG PR firm,
and described by Bandler as Greenbergs main
media strategist, objected strenuously
to the plan.
does not name any PR firms but eSapience but one of them
was the Brunswick Group.
bills, at $400 to $1,000 per hour of work, were nearly $500,000
a month and Greenberg eventually stopped paying them, resulting
in a $2 million lawsuit vs. AIG.
was settled out of court but the court papers exposed the
relationship to coverage in the Boston Globe and other media.
Sard Tells AIG to Nix Ad Plans
George Sard, CEO of Sard
Verbinnen & Co., mistakenly emailed advice for client
AIG to nix an explanatory ad campaign to a reporter for
AIG, which was bailed
out to the tune of more than $120B by the federal government,
has been blasted for hosting a $440K conference for brokers
in late September after the initial bailout and Bloomberg
reports that another soiree at a California Ritz-Carlton
is in the works. Nicholas Ashooh, senior VP of comms. at
AIG, said the latest event is to motivate and educate
about 150 agents who sell AIG coverage. Fifty AIG employees
will also attend.
Sard shot down a company
consideration to buy ads to explain its position. ``To spend
the taxpayers money on an expensive ad campaign to
apologize for how you used taxpayer money leaves you open
to further attacks, Sard wrote in the email
mistakenly sent to Bloomberg, which reported its contents.
ISRAEL READIES IMAGE PUSH
Israel will soon launch
an image campaign touting its cultural and scientific accomplishments
in an effort to disconnect itself from problems with the
Palestinians and the larger Arab world.
a self-described country brand capital development firm,
will handle the work.
Haaretz reports that Acanchi
founder Fiona Gilmore visited Israel last week and met with
businesspeople, academics and activists.
Ido Aharoni, the Israeli
Foreign Ministry staffer who oversees the PR work, told
the Israeli newspaper that Israels current brand is
that of conflict. Even those who recognize that Israel
is in the right are not attracted to it, he said.
Gilmore, who has more
than 30 years of PR experience, is author of Brand
Warriors and Warriors on the High Wire.
Her firm has done work Northern Ireland, Lebanon, Wales,
Saudi Telecom and Vodafone.
Acanchis name incorporates
the Chinese concept of Chi, inner positive energy or life
force, according to the firms website.
Gilmore believes a country
can achieve success by discovering, defining and channeling
this chi into a brand positioning that reflects the core
truths of a place.
CRAWLEY CALLS PR PLAYS FOR
who headed public affairs for Citizens Bank, has joined
the Philadelphia Eagles as senior VP overseeing communications,
PA, PR and government relations.
The Eagles said she will
help promote the franchise as a good public citizen
in the greater Philadelphia area, in addition to managing
its media and government strategies.
Browner-Crawley had been
with Citizens Bank since 2001, part of a 20-year career
in corporate communications that included serving as VP
of business & community relations for Philadelphia Newspapers
Inc. She started out as an ABC News reporter.
She is married to prominent
Philly PR man Bruce Crawley, president and principal owner
of Millennium 3 Management and former head of Crawley Haskins
Sloan PR & Advertising.
When a news release announcing
her move to the football franchise was posted in the media
section of the fourth-place Eagles website this week,
a fan replied, Hey, lets give her a shot at calling
the plays... it couldnt be any worse
MS&L LANDS LEWIN
Manning Selvage &
Lee has hired Webster Lewin as senior VP/director of digital
innovation and strategy. He is based in the New York office
of the Publicis Groupe operation.
Lewin joins from R/GA,
where he held the director of mobile marketing position.
He worked with the mobile & emerging platforms group
devising campaigns for giants such as Johnson & Johnson,
Nokia, Nokia and Verizon Wireless.
Prior to R/GA, Lewin worked
as supervisor of mobile marketing at WPP Groups VML
unit developing programs for Windows Mobile, Burger King
Edition, October 15, 2008,
involvement of academics in a PR campaign for Hank Greenberg
of AIG in
2007, as described in the Oct. 13 Fortune, was an apparent
violation of academic ethics, according to the Center for
Business Ethics at Bentley College, Waltham, Mass., and
the Center for Corporate Citizenship, Boston College.
the reputation of certain people who deserve a plaque in
the hall of infamy because of past wrongdoing is not proper,
Michael Hoffman of the Bentley CBE told the Boston Globe.
Waddock of the Boston College CCC told the Globe that what
academics including Richard Schmalensee of MIT did sounds
like a PR campaign and the worst kind of PR campaign.
lawsuit filed by the PR firm eSapience, of which Schmalensee
was identified as managing director, sought $2 million in
is dean of MITs Sloan School of Management. Other
academics involved in the PR firm were Richard Epstein,
University of Chicago law professor, and David Evans, adjunct
professor, University College, London.
question is whether the pursuit of business as well
as academic careers at the same time is a conflict of interest.
Almost all PR professors do PR on the side and
many have formal PR firms. The view of PR that they present
to students is very positive as is the view presented by
PR textbooks and the professors themselves. This view ignores
a lot of the realities we see in PR.
They are in effect doing
PR for PR. Students think theyre training to
be mediators of public disputes or social workers but mostly
end up (if they get jobs) hard-selling products and services.
The avoid the media
and go directly to influencers strategy of eSapience
is familiar. It was championed by Patrick Jackson, 1980
president of the PR Society (duck em and screw
em) and adopted by a portion of the PR industry.
grads are facing a tough job market and we wonder
how well theyre being prepared for it. If they had
a good dose of the realities of PR and were trained to be
entrepreneurs, they would be a lot better off.
Babson, Babson, Mass.,
champions entrepreneurship and is ranked No.
1 for such training by U.S. News & World Report. The
school infuses entrepreneurial management throughout
its curricula and co-curricular activities.
We applaud the new student
job-advice website set up by Robert Culp, managing director
of Ketchum Midwest (www.culpwrit.com).
He answers questions from
grads and gives his experiences. They ask questions such
as whether careers should be started in PR firms or organizations
and how long should one remain in the first job.
Many of us who have
worked in PR for a long time are eager to share our knowledge,
Our advice to grads is
not to spend months searching for jobs or taking jobs at
fast-food places but to knock on the doors of all their
local businesses and ask what can be done.
PR is a catch-all job
that does tasks no one else wants. Highly successful Ben
Sonnenberg got personally close to all his clients and helped
them solve not only business but personal problems such
as helping wayward children, a spouse who wants to get into
the right club, winning awards for the CEO, getting big
play for a childs wedding, etc.
Having attended at least
25 spring conferences of the PRS Counselors Academy, we
heard numerous times that what counselors do is anything
the client wants.
New business was a hot
topic but counselors were loathe to reveal their own sources
of business or describe new services. At new business
workshops, members would sit around and wait for others
to divulge what they were doing.
PR grads must realize
that PR is a highly competitive and secretive business and
hard-earned inside knowledge is not readily shared.
Since at least 40% of
an agency principals time is spent on new business,
PR grads should join all local business and charity groups
and make as many friends as possible. They should be expert
at web research, writing and creation and be available for
any chores including floor-sweeping, baby-sitting and picking
up laundry. These are invaluable bonding opportunities.
The first account of many a successful PR pro was a restaurant.
Free meals for PR is a good deal for both. Sonnenbergs
goal was to be the first (business) person the client saw
in the morning and the last one the client saw at night.
is going on in the war between PRS and
the ODwyer Co. than a journalist criticizing an organization.
The ODwyer Co. competes
with PRS on many fronts including news and public issues
coverage, PR instructional materials, web search capability,
The ODwyer website,
magazine and Directory of PR Firms compete with PRS for
ads from PR firms, companies and organizations, and PR service
PRS therefore has a business
reason for attempting to discredit the ODwyer Co.
and its reporting. We have always been open to any factual
corrections of our stories and have carried rebuttals and
statements of PRS staff members and leaders (the latest
being an essay by VP-PR Arthur Yann arguing that only an
online directory of members is needed).
PRSs tax-free status
forbids it from being in competition with what any private
business would do. Its supposed to act like a Chamber
of Commerce benefiting everyone in its industry including
non-members. We find no federal enforcement of this.
Instead of fighting us
tooth and nail, PRS should be telling its members about
services we have that it doesnt including nearly eight
years of a searchable database of tens of thousands of PR-related
stories, commentaries and nearly 100 educational essays
by PR textbook author Fraser Seitel, who was editor of the
Societys Strategist quarterly.
Since PRS has stopped
publishing its One Source Directory, its members would find
useful the 450-page ODwyers Directory of PR
Firms, which lists thousands of PRS members, and the ODwyer
PR Buyers Guide, with 1,000 PR products and services
in 57 categories.
A large hole in PRS informational
services is the lack of a website search capability that
matches industry standards.
A search for mentions
of CEO Jeff Julin, for instance, brings up a dense page
of 1,600 words without the words Jeff Julin being highlighted,
a standard feature. Combing through committee reports, promotional
releases, lists of people on boards and committees, etc.,
we found four mentions of Julin.
There is also a search
engine for releases of the Society going back to 2002 and
a third for stories in Tactics and Strategist back to March
2006. By no means are all the stories archived. We couldnt
find the essay on PR being dialogue by Prof. Tim Penning
in the September Tactics. There should be one box for searches
that includes the entire site rather than three. Full texts
of T&S stories online and in print should be searchable
by a word or group of words. If PRS doesnt have certain
capabilities, it should tell its members where they exist.