The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, October 22, 2008, Page 1
SEEKS TOURISM PR PITCHES
which previously handled tourism PR in-house, is requesting
proposals from firms through early November in an effort
to boost its media and consumer outreach.
states Dept. of Business and Economic Development
encompasses five units, including the Division of Tourism,
Film and the Arts, which will be the primary focus of the
PR firm selected from an RFP process.
Old Line States Office of Tourism Development currently
handles PR internally but it wants to increase the level
of activity, according to the RFP. That includes increasing
consumer and travel agent awareness of the state as a destination,
boosting traffic to its telephone hotline and visitmaryland.org,
coordinating press tourism promotions/events, as well as
overall media relations.
also wants to improve the average duration of a visitor
stay (1.8 nights) and average spending ($313).
one-year contract beginning on January 1, 2009 with a year-long
option is planned. Proposals are due Nov. 5.
RFP can be downloaded from Marylands procurement website,
agencies Trahan, Burden & Charles (Baltimore), which
has a PR unit, and MediaWorks (Owings Mills, Md.) handle
the states multimillion-dollar advertising and media
buying accounts. Maryland does have tourism PR firms in
the U.K. (KBC PR & Marketing) and Germany (Claasen Communication).
SEC CHAIR BOOSTS PR
The Securities and Exchange
has bolstered its PR staff after the agency and its chairman
Christopher Cox have been criticized during the financial
Brought in to provide
communications support are Andrew Weinstein for VP of corporate
communications and chief spokesman for AOL who runs his
own D.C. firm, Ridgeback Communications, and Erik Hotmire,
a former Bush Administration and Senate communications aide
who has left his recent post at Clark & Weinstock to
join the SEC staff.
Weinstein is a former
spokesman for ex-House Speaker Newt Gingrich and directed
media relations for Bob Doles presidential run.
Bloomberg reported that
Cox also hired a former head of the Congressional Budget
Office as a senior adviser after lawmakers criticized the
agency's actions in handling the financial turmoil.
PB INKS INDIA PACT
Patton Boggs has signed
a $350K six-month contract with India to serve as its public
policy representative on issues coming before Congress and
Tommy Boggs and Graham
Wisner, the firms lead on international litigation,
homeland security, defense and technology matters, work
The U.S. and India signed
a landmark nuclear treaty on Oct. 11, a pact that allows
India to purchase U.S. civil nuke technology for the first
time in 30 years.
The Confederation of Indian
Industry says the deal could result in business worth $27B
to American companies as India plans to build up to 20 nuke
plants during the next 15 years. Secretary of State Condi
Rice says the agreement reflects the transformation
of our relations and recognition of Indias emergence
on the global stage. PB reports to Ronen Sen, Indias
Ambassador to the U.S.
ROSS REPLACES DHILLON AT RF
Ruder Finn has named Jessica
Ross executive VP/managing director of its Washington, D.C.
office. She replaces Neal Dhillon, who exited to Manning,
Selvage & Lee last month.
For the past seven years,
Ross had been running her own PR firm. Earlier, she had
been PA practice director at Hill & Knowlton. Ross has
counseled Siemens, Barnes & Noble, Qualcomm and Amtrak.
At RF, Ross is charged
with expanding its health & wellness practice and stepping
up the independent firms technology and legislative
affairs activities. Ross reports to Richard Funess, president
BLJ SETS UP PR SHOP IN LIBYA
PR firm Brown Lloyd James
says it is helping to end a dark chapter in global affairs
with the opening of an office in Tripoli, Libya.
Ethan Wagner, who recently
completed graduate work in Beirut and worked in media relations
for the State Department and as a journalist, joins the
firm as managing director of the new office. He said Libya
has enormous potential as a market.
The firm has key operations
in London, New York and Doha, Qatar, and is affiliated with
Italian firm SEC for work in the Middle East and North Africa.
BLJ noted the Tripoli
outpost comes only weeks after a legal settlement between
the U.S. and Libya paved the way for normalized relations.
Regional clients of the
firm include Al Jazeera English and the Qatari Ministry
of Foreign Affairs.
Edition, October 22, 2008, Page 2
GUIDES CHICAGO/N.Y. MERC
Government Relations is repping CME Group, which bills itself
as the worlds most diverse derivatives exchange. CME
is parent of the Chicago Mercantile Exchange and New York
Williams, former advisor to Sens. Dick Durbin (D-Ill.) and
Joe Biden (D-Del.), and Gordon Taylor, ex-aide to Louisiana
Congressmen Jimmy Hayes (R) and Chris John (D), are helping
CME on investigations involving energy commodities and reauthorization
of the Commodity Exchange Act.
officials have been busy in Washington, D.C., talking about
the financial meltdown and the role of credit default swaps.
Duffy, executive chairman, testified Oct 14 before the Senate
Committee on Agriculture, Nutrition and Forestry about the
role of financial derivatives. He said the CDS market requires
product structures, rules and regulatory oversight
that are suited to the needs of all participants.
That may not occur if the products must be fitted
within regulatory frameworks that were developed for different
markets or to meet different policy goals.
Taylor, president of CMEs Clearinghouse, addressed
the House Committee on Agriculture on Oct. 15.
Clearinghouse holds more than $100B of collateral on deposit
and moves more than $5B per day. Taylor said CMEs
long experience is a tremendous asset in the fight
against systemic risk in the CDS market.
SHARPTON SPEAKS AT 5W
Ronn Torossian has lined
up Rev. Al Sharpton as speaker for 5W Public Relations
morning sessions with movers & shakers in the political
and financial world. A Q&A session and networking opportunities
The former Democratic
Presidential candidate and New York City civil rights leader
will speak Nov. 21 about how the election of a new president
will affect race relations and business.
The New York Daily
News (Feb. `07) called Sharpton the most prominent
civil rights activist in the nation. He heads the
National Action Network.
Torossian recently feted
conservative political strategist Roger Stone at the speaker
RSVP for the Sharpton
talk to [email protected].
LOIS PAUL ADDS AIAS
Lois Paul & Partners
has added Tiffany OShea to its Austin office. She
spent the last half dozen years as director of PA at the
American Insurance Assn.
Earlier, OShea did
stints at Fitzgerald Communications, which was acquired
by LP&Ps parent Fleishman-Hillard, and The Weber
Group, which is now Weber Shandwick. She handled Fujitsu
Softek, 3Com and SkyStream Networks.
Carol Hanko is the Austin
head of Woburn, Mass.-based LP&P. Lois Pauls shop
is noted for work on behalf of Level 3 Communications, Freescale
Semiconductor, Restore Medical, CommVault Systems and Cognos.
CRYPTGUARD UP FOR GRABS
CryptGuard, an identity
verification vendor, is looking for outside PR counsel for
its encryption and data protection software that not only
services businesses but also is designed to prevent kids
from e-mailing and instant messaging with online predators.
How do you know
who youre talking to on Facebook and MySpace?
asks CryptGuard CTO Brian Pederson. The Canada-based firms
Guardian Angel software produces a digital certificate
that proves who you are on the web, like a digital passport,
according to Pederson. The idea is to only let your child
instant message or e-mail with someone else who has a digital
Pederson notes that the
certificate cannot be traced back to the user and only age
and gender is embedded for others to see.
Parents have to apply
for the certificate and must download forms online and get
them signed by a school administrator and a family physician.
Cost is $20/year with discounts available for multi-year
The RFP can be obtained
RUBENSTEIN PITCHES TO GET
Rubenstein PR has been
engaged to restart momentum to build a long-planned memorial
to Franklin D. Roosevelt in New York City.
The Franklin and Eleanor
Roosevelt Institute brought in Rubenstein to support its
latest push toward creation of the Franklin D. Roosevelt
Four Freedoms Park, which was designed in 1972 to be built
on Roosevelt Island in the East River between Queens and
The firm is charged with
gaining press coverage of the design and plan media tours
of the site. Richard Rubenstein, president at RPR, called
the park a symbol of Americas leadership.
He said the firm will create a multi-layered
campaign to reintroduce the project.
The 2.8-acre park is named
for the four freedoms outlined by FDR during World War II
freedom of speech, freedom of worship, freedom from
want and freedom from fear.
In September, the FERI
was granted conditional designation to proceed
by the operating corporation for Roosevelt Island, an early
step toward formalizing an agreement between the two entities
CAPLAN WORKS TO DERAIL YUCCA
is working with Friends of the Earths Dont
Dump on Nevada group to thwart rail shipment of nuclear
waste to the proposed Yucca Mountain repository, 90 miles
from Las Vegas, via a new Caliente Line.
The effort is the latest
wrinkle in the 20-year-effort to block Yucca, which is to
store the nations waste from nuclear, military and
private research reactors.
President Bush, in `02,
accepted the Energy Dept.s recommendation that Yucca
become the final resting place for 77K tons of high-level
The Energy Dept., on Oct.
10, fomalized its intent to ship waste via a 330-mile Caliente
rail corridor to Yucca. Legal challenges to Caliente are
Edition, October 22, 2008, Page 3
UNLOADS TVG FOR BUCK
Solutions Corp. has unloaded venerable TV Guide,
which has a circulation of 3.2M, to OpenGate Capital, a
private equity firm, for $1 or one-third of its newsstand
Santa Clara-based digital home entertainment company also
is lending OpenGate $9.5M at three percent interest.
announced in January with the acquisition of Gemstar-TV
Guide its intention to unload the magazine in order to concentrate
on interactive program guides, and connected services.
Fred Amoroso says the TV Guide divestiture, which should
be completed by Dec. 1, marks a significant milestone
towards achieving this goal as the streamlined business
model improves the companys ability to execute its
Hills-based OpenGate founder Andrew Nikou calls TV Guide
an entertainment industry icon and a powerful
media brand. It is to serve as the core of OpenGates
newly formed media and entertainment platform.
100 handles PR for Macrovision.
PALM BEACH POST TAPS MAGID
The Palm Beach Post
has hired Frank N. Magid Assocs. to "reshape"
the paper and help it grow in "new ways," according
to a memo from publisher Doug Franklin.
Magid has been hired to
a six-month program covering strategic planning and research.
The work will entail intensive meetings with readers, advertisers
and members of the staff, which was reduced by 300 people
earlier this year.
Franklin expects Magid's
effort will help "shape our product offerings on multiple
platforms next year." The recommendations, if accepted,
will go into effect by the second quarter of next year.
Magid is noted for being
an advocate of short bites of "happy news."
CHANGES MADE AT SOUTHERN PROGRESS
Time Warner's Southern
Progress unit has shifted Eleanor Griffin from the editor-in-chief
post at Cottage Living to the same job at flagship
Lindsay Bierman, founding
executive editor of CL, takes over for Griffin.
Griffin is stepping into
the void created by the departure of John Floyd, Jr. who
is retiring at the end of the year at SL after 18 years
in charge of the No. 7 monthly magazine in the U.S. with
more than 16M readers.
Griffin began her career
at SL, and was e-i-c of CL since its launch in `04. Birmingham,
Ala.-based SCP also publishes Cooking Light, Coastal
Living, Southern Accents, and Sunset.
RDA IN DIGITAL DEAL
The Readers Digest
Association said it will contribute 50,000 articles to HowStuffWorks.com
over the next five years in categories like home and garden,
science and nature, and how-to content like sleeping better
and reducing stress.
The articles have only
previously been available in print editions of Readers
HSW, which was acquired
in late 2007 by Discovery Communications and recently began
integrating DC video clips, counts 15M unique visitors per
Mary Berner, president/CEO
of RDA, called the deal its first major digital play and
said the company is committed to aggressively growing in
BUCKLEY QUITS NATIONAL REVIEW
Christopher Buckley has
resigned as columnist of the National Review
which his father, Bill, founded following his endorsement
of Barack Obama for President.
Buckley blogged Oct. 10
on TheDailyBeast, Sorry Dad, Im Voting for Obama.
He wrote its a good thing my dear old mum and
pup are no longer alive. Theyd cut off my allowance.
Bill supported various liberal Democrats over the years,
according to the blog posting.
Buckley has known John
McCain since 1982 but feels the senator is not the man that
he once was. "A once-first class temperament has become
irascible and snarly: his positions change and lack of coherence,
he makes unrealistic promises, he wrote.
Obama, meanwhile, has
a first-class temperament, so for the first
time in his life Buckley will vote for a Democrat.
Buckley offered his resignation
to NR editor Rich Lowry following his endorsement. It was
accepted rather briskly.
He said he retains the
fondest feelings for NR but admits to a
certain sadness that an act of publishing a reasoned argument
for the opposition should end in acrimony and disavowal.
Buckley maintains he has
been fatwahed by the conservative movement.
He says mail flooding into National Review Online is running
700-to-one against him: The only thing the Right cant
decide is whether I should be boiled in oil or put up against
the wall and shot. Lethal injection would be too painless.
Buckley wrote one of the best books about PR, Thank
You for Smoking.
LACK JOINS BLOOMBERG
Andrew Lack, former president
& COO of NBC, has joined Bloomberg LP to run its multimedia
operations in charge of radio, TV and interactive divisions.
He is to coordinate activities with Bloomberg News founder
and editor-in-chief Matthew Winkler and chief content officer
Bloomberg, according to
president Dan Doctoroff, has the opportunity to redefine
the 21st century news organization, fully integrating our
wire service, TV, online, radio and online operations.
Most recently, Lack served
as chairman of Sony BMG Music Entertainment. From 1993 to
2001, Lack was president of NBC News. Before joining NBC,
he was with CBS, where he helped create and then become
executive producer of 60 Minutes.
news continued on next page)
Edition, October 22, 2008, Page 4
BUY WEEKLY WORLD NEWS
Media Operations sold the Weekly World News and the
related trademarks and copyrights to a New York investor
group under the name of Bat Boy LLC, a reflection of a popular
character covered by WWN.
WWN ceased print publication and went exclusively online
last year. Neil McGinness, former VP of entertainment at
IMG Media and a TV producer close to Saturday Night
Live creator Lorne Michaels, takes the reins as CEO
of the publication. The Weekly World News is a powerful
brand in publishing, entertainment and online, he
said in a statement. The [WWN] brand and its characters
have inspired musicals, books, feature film projects and
television shows over the years. We see tremendous potential
for growing the brand and significantly expanding the business.
Media didnt disclose the selling price. It continues
to publish so-called supermarket tabloids like the National
CALLENDER EXITS HBO FILMS
Colin Callender is leaving
HBO Films after a 20-year run to launch his own entertainment
He was responsible for
HBOs highly acclaimed John Adams mini-series
and social commentaries such as Recount about
the 2000 election mess in Florida.
Callander is being replaced
by Kary Antholis, who becomes president of HBO Miniseries,
and Len Amato, who takes the president of HBO Films position.
The Time Warner unit is
currently working on The Pacific, a $200M WWII
drama from Steven Spielberg and Tom Hanks.
COMEDY CENTRAL HITS ROAD
Viacom's Comedy Central
unit has created a live entertainment unit to participate
in stand-up tours, comedy festivals and performance DVDs.
Mitch Fried, who was senior
VP-promotion marketing, heads the operation.
The initial venture is
a tour with comedian Stephen Lynch, star of Broadway's "The
Wedding Singer" and star of two Comedy Central half-hour
The tour will cover major
U.S. markets as well as cities in U.K., Ireland, Sweden
Today is raising its newsstand price 25 cents to $1
to cope with the 12-year high in newsprint costs. The hike
takes effect on Dec. 8. One-third of USA Today the
largest circulation paper sales are hotel-guest copies.
The Sacramento Bee
has revamped its website to put an emphasis on top
stories of the hour and breaking news. There is now
more space for reader comments and the capability for a
reader to create a profile and blog.
Zerega, deputy editor of Conde Nast Portfolio,
has been named president and CEO of Fora.tv, the venture-funded
video startup looking to be a type of C-SPAN online with
a broader coverage area. Zerega takes up the lead role in
further developing Foras editorial strategy. The site
aims to stream speeches and events by thought-leaders
and agenda-setting organizations and has inked deals
with C-SPAN, The Aspen Institute and the Commonwealth Club.
Zerega was previously
managing editor of Wired and editor of now-defunct
Halfin, who was senior VP, strategy and product development
for Steve Cases Revolution Health Group, has been
named VP and director of interactive operations for American
Media in New York. She heads operations, sales and marketing
of the companys web properties like Shape.com,
She had a key role in
the launch of Everydayhealth.com
while a VP at Waterfront Media and previously was managing
director of the interactive group at Meredith Corp. She
has also held print posts at Parade, Sassy
and Rolling Stone, among others.
Financial Times said it is shifting its marketing
plans and turning its attention to the current economic
climate and the strategies that can help businesses weather
an economic downturn or recession. The paper, with DDB London,
kicked off posters across London on Oct. 20 that are designed
to appear stripped back to bare boards with only a small
copy panel asking "Global downturn. What's the first
mistake businesses make?" A micro site, ft.com/budgets,
supports the campaign, which also includes trade print ads.
Corporation has inked licensing agreements to extend
Parents, More and Diabetic Living to
seven international regions, collectively.
The new deals put Parents
in Turkey, Brazil and the Middle East and North Africa;
More expands to Thailand and a French version for Canada,
and Diabetic Living now stretches south to Mexico and to
Italy in Europe by early 2009.
MCCORMICK FDN. SEEKS PR COUNSEL
The McCormick Foundation,
the billion-dollar non-profit set up by a longtime Chicago
Tribune editor and publisher, is reviewing PR proposals
to boost its public profile.
The foundation, formerly
the No. 2 shareholder in the Tribune Company, dropped Tribune
from its name in May after Sam Zell took over the media
An RFP issued this month
called for pitches to achieve two key external goals: distinguish
the foundation from others to attract new donors and opportunities
to serve the public, and create a level of goodwill
that promotes and protects the entity.
We believe that,
from a reputation management perspective, this is the perfect
time to engage in a more robust, proactive and integrated
approach to communications and marketing, reads a
copy of the RFP.
The foundation, with $1.2
billion in assets, has five grant programs in citizenship,
communities, journalism, education and special initiatives,
and runs a 300-acre golf course outside of Chicago and three
Edition, October 22,
2008, Page 5
OF PR FIRMS
& IVES MARKS 40 YEARS W/ MOVE
& Ives, New York, is marking its 40th anniversary with
a move to new offices on West 37th Street in Manhattan.
firm, which specializes in designing and producing annual
and sustainability reports, other corporate and marketing
materials, websites, and financial advertising, was incorporated
in 1965 and moved into its first New York City office in
1968. It also creates branding and corporate identity projects.
Zamir, executive VP and design director, called the move
a face lift and said when the firms 20-year
lease expired it was an opportunity to enliven its
digs. T&I notes that it has worked with some clients
for more than a decade and many staffers have been with
the company for upwards of ten to twenty years.
offices, which the firm notes are only 330 feet from its
old location, are at 48 West 37th Street, 7th Floor, New
York, NY 10018; 212/921-9300; taylorandives.com.
WORKS DROUGHT ASSIGNMENT
& Schmid, San Diego, was hired by the Olivenhain Municipal
Water District for a community outreach campaign touting
water conservation and advising the public on drought ordinances.
conducting research into consumer practices and preferences,
the firm developed a brand for the OMWD called H20
Running Low. The district includes parts of the cities
of San Diego, Encinitas, Carlsbad, Solana Beach and San
Marcos, along with other communities.
is gratifying to be once again working on one of the most
important issues facing our region, said Jon Schmid,
water restrictions have been implemented to protect endangered
smelt in the Sacramento-San Joaquin River Delta and drought
conditions in the Colorado River basin.
LAUNCHES N.J. FIRM
Group has launched a New Jersey-based healthcare specialty
communications firm, Invigorate Communications, as a unit
of the top independent healthcare firm.
Jones, former executive director of comms. at Novartis Pharmaceuticals
and former Ketchum healthcare exec, leads the new unit as
Kaplan, who headed CarryOn Communications health and
nutrition practice, has been named associate director of
Invigorate. She was formerly VP of global communications
at Baxter BioScience.
handles services like consumer marketing, corporate reputation,
media relations and IR. Diane Weiser, president and COO
of San Francisco-based WeissComm Group noted Invigorate
will tap into the consumerization of healthcare.
The new unit started working with clients over the summer.
Waste Management Board
is seeking proposals for a six-month PR assignment worth
up to $100K to create an outreach effort promoting reusable
bags. Info is at www.cscr.dgs.ca.gov.
PSAs are a key focus.
Communications, New York/Liquidnet Holdings, online
trading platform for institutional investors, for PR for
its global social engagement program under which it commits
one percent of annual revenue to charitable work. Middlebergs
sustainability unit handles the account.
Morris + King Company, New York/
Media, venture development firm focused on digital
media projects in partnership with major media companies,
for PR and marketing.
PR, New York/The Source, hip-hop magazine, and Pitbull,
Latino hip-hop recording artist, for strategic counsel,
media relations and brand building.
Boonton, N.J./Gateway Group One, security and front-line
customer service staffing, for integrated marketing and
PR as it extends nationally from its Newark, N.J., base.
Communications, Cambridge, Mass./SNIF Labs, interactive
monitoring and networking technologies for pet owners, for
Communicators, Washington, D.C./Beijing Software
Productivity Center, non-profit set up to raise awareness
of China as a provider of skilled tech services and option
PR & Marketing, Tampa, Fla./A Benefit To You,
geriatric care management firm, for a PR and marketing campaign
for its launch.
inc., Kansas City, Mo., Leakey Collection, Kenya-based
jewelry and accessories designed by Maasai tribal women,
Corner PR, Salt Lake City, Utah/Wi5Connect; Klymit;
Broadweave; Wendia North America; Corcoran Group; Lync.net;
ProPay; DiskAgent; Kynetx, and Fifty Studio, for PR.
Communications, San Francisco/Autodesk, for opening
of a new design gallery; YottaMark-HarvestMark, tracing
and authentication of fresh produce and foods, as AOR; The
Infinity, condo development, as AOR; Greater San Francisco
chapter of Habitat for Humanity, as AOR as two Bay Area
branches of HFH merge, and DeVry University, for PR.
Fly PR, Los Angeles/AccessKey IP, for PR on a consulting
basis for its consumer electronics subsidiary, TeknoCreations.
The flagship product for the Pink Sheets-traded company
is a remote control charger for video game systems like
the Nintendo Wii and Sony PS3.
San Diego/The Flagship Group, environmentally conscious
developer of Punta Brava, a private golf and ocean club
near Ensenada, Mexico, with the first coastal golf course
designed by Tiger Woods, as AOR. F-H offices in San Diego,
Los Angeles and Mexico City are currently working on the
account and other offices within the U.S. and internationally
are likely to support future initiatives, the firm said.
Edition, October 22, 2008, Page 6
ELECTED PRES. OF CIPR
OConnor, managing director of Racepoint Groups
European operation, has been elected president of the Chartered
Institute of PR for 2010. She serves as president-elect
to president Kevin Taylor for 2009.
is a CIPR Fellow and 14-year PR veteran as well as a board
member who chairs its education and professional standards
CIPR is the voice of the PR industry and a guiding hand
that helps our members to navigate rapidly evolving, global
communication challenges, she said in a statement.
SURVEY SHOWS VALUE TO PODCASTS
Most radio stations have
turned to podcasting to further their audience reach online
and expand advertising revenue, according to a survey of
25 stations by radio PR company News Generation.
All stations surveyed
streamed content online and only one did not offer podcasts
WCBS-AM in New York, one
of a handful of stations NG surveyed in-depth, offers between
50 and 70 podcast clips each day translating to as many
as 800K downloads per month and creating a solid revenue
stream for advertising, according to the Bethesda, Md.-based
Because it doesnt
cost much to do, the return on investment is great when
it comes to what we can sell the podcast for, said
Kris Fay, Internet director for KXL-AM in Portland. Being
able to show advertisers downloads and subscriptions is
a great way to give them tangible stats.
Another surveyed station,
KTRH-AM in Houston, noted podcasts also allow listeners
to time-shift and share content with friends,
where previous radio broadcasts were fleeting and rarely
recorded for playback.
WESTGLEN EXPANDS RADIO OFFERINGS
Broadcast PR company WestGlen
Communications has unveiled an enhanced radio news release
service that includes access to content pages on the websites
of major market stations and target audience penetration
in traditional and new media.
The service, dubbed Radio
News Release 3.0, reaches nearly 13K U.S. stations, according
to WestGlen, and focuses on traditional, satellite, and
online radio outlets.
Ed Lamoureaux, senior
VP of marketing for WestGlen, said explosive growth
of radio and its ability to influence consumers sparked
the company to evolve its audio services.
Wire has expanded its LatinoWire service after three
months to include targeted state circuits in California,
Florida, Illinois, New York/New Jersey and Texas, the top
five Hispanic markets in the U.S. The state circuit covers
English and Spanish releases and targets Latino and general-focus
outlets. . ...Factiva,
the news database service owned by News Corp.s Dow
Jones unit, was awarded a $44K contract with the Office
of the Secretary of Defenses public affairs/internal
communications unit. An RFQ was issued over the summer.
Emery, director of PR for Princeton Communications
Group, to Steinreich Communications, Hackensack, N.J., as
VP and general manager. He previously held senior posts
with AT&T, Rubenstein and Associates and Weber Shandwick.
Hall, VP at Off Madison Ave, to PainePR, New York,
as a managing partner in the Big Apple office. She was previously
VP at Fleishman-Hillard/San Francisco and earlier headed
PR for Gateway at the Cambridge office of The Weber Group.
Hall also held posts at Cone Communications and Hill &
Knowlton. At PainePR, shell be a key liaison with
agency partners and parent Cossette Communications Group.
Curich has left Susan Magrino Agency after five years
for the PR director post at William Grant & Sons in
New York. WG&S is a distiller with brands like Glenfiddich
Scotch and Hendricks Gin.
Bragale, a former producer who was recently director
of media relations at Goodwill Industries International,
to Weber Merritt, Washington, D.C. Bragale was at GII for
10 years and served as its international spokeswoman. Earlier,
she was at the Associated Press serving as assignment manager
and directing news operations in North and South America
and was formerly a producer for European networks, ABC Radio
News and The McLaughlin Group.
Hone, executive director of CQ Events, to Susan G.
Komen for the Cure, as VP of public policy and leader of
its Washington, D.C., office. She serves as central liaison
to the White House, Capitol Hill, state legislatures and
other policymakers. She is former VP of public affairs and
government relations at the American Legacy Foundation.
DeSousa and Katie
Miller, interns at Carmichael Lynch Spong, Minneapolis,
have been hired by the firm as associate, marketing and
bizdev specialist, and associate, respectively.
Jarrett, former U.S. consul general in Shanghai,
to APCO Worldwide as vice chairman of the greater China
region. APCO has also added two other key appointments in
the Peoples Republic. Alastair
Campbell, former executive director and head of corporate
finance at the Bank of China Intl, was named vice
chairman of the region. Sharon
Ruwart, former managing director for Elsevier Science
& Technology, joins as managing director of APCOs
Beijing office. She was formerly director of special projects
at Caijing Magazine.
Hartley to VP, group account director, Thunder Factory,
San Francisco. She joined in March 2007.
Hill, founding partner and chairman of Washington
Advocates, Bellevue, Wash., was appointed by President Bush
to the National Council on Disability. Hill, who has a special
needs child with his wife, Cindi, was confirmed by the U.S.
Senate on Oct. 2.
Edition, October 22, 2008, Page 7
DOWNGRADES OMC TO HOLD
& Poors on Oct. 7 downgraded Omnicom to hold from
buy, saying that the effects of the worldwide credit
crisis are likely to more than offset OMCs strength
in non-traditional media.
also noted that because of the high economic cyclicality
of ad spending, it was raising its qualitative risk
assessment to high from medium.
on an enterprise value of 8.5 times revised earnings before
taxes and depreciation, the target price for the stock was
lowered by $10 to $45.
calculated OMCs market capitalization as $9.6 billion
(based on the Oct. 12 share price of $30.12). It was $18.2
billion earlier this year when OMC was in the $50s.
of the last six changes in recommendations for OMC by Wall
Street houses have been downgrades.
on July 17, 2008 downgraded the stock from buy to hold;
Bernstein on July 8 from outperform to market perform; Banc
of America Securities on April 15 from buy to sell, and
Deutsche Securities on Feb. 14, 2007 from buy to hold.
Securities on June 25, 2007 upgraded OMC from hold to buy.
The nine brokers following the stock gave it a mean target
of $47 for its future price.
OMC Has Breadth
S&P said the breadth,
depth and diversity of OMCs business reduces exposure
to any single industry, and to an economic reversal in any
OMC also has significant
opportunities to benefit from growth in non-advertising
services such as PR and event marketing, said S&P,
adding that spending on such services is growing faster
than on traditional ads.
One reason for OMCs
strong return on invested capital is that it
generally requires collection from clients prior to
paying for media and production costs in their behalf.
OMCs ROIC has increased
from 12.2% in 2004 to 15% in 2007.
Also helping OMC is the
trend for large companies to consolidate with agencies
that can handle all of their marketing and advertising needs,
Based on S&Ps
proprietary fair value calculation, the stock
as of Oct. 11 was undervalued by $7.88.
On the Investability
Quotient Percentile, OMC scored higher than 89% of
all companies for which an S&P report is available.
Long term debt is $3.055
billion, said S&P.
PN HELPS ARAB PUSH IN HOLLYWOOD
Impact Porter Novelli,
the Middle Eastern operation of the Omnicom agency, is working
with the Abu Dhabi Media Company, which launched a film
development entity in September that is backing hundreds
of millions of dollars in film projects worldwide.
The film unit, called
Imagenation Abu Dhabi, on Oct. 11 committed $100M to National
Geographic to finance between 10 and 15 films over the next
ADMC, which is funded
by the government of the United Arab Emirates, last month
inked a $250M deal with Participant Media, a socially conscious
film production company behind 2007s Good Night
and Good Luck and Al Gores An Inconvenient
Truth, to market up to 18 movies over the next five
ADMC said it will spend
$1B funding films over the next five years with three top
Mohamed Khalaf Al-Mazrouei,
chairman of Imagenation Abu Dhabi and the ADMC, called National
Geographic one of the most identifiable and respected
Impact Porter Novelli
has offices throughout the Middle East, including Abu Dhabi
and Dubai in the UAE.
DENMARK BOOKS BOOTH
M Booth & Assocs.
has added Denmark to its line-up, the land of five and a
half million people who were recently ranked as the happiest
people on Earth, according to a survey by Leicester
The Booth travel tandem
of Joan Bloom and Joan Brower will manage the account, which
initially will focus on Denmarks capital city of Copenhagen,
which is known for Tivoli Gardens, Hans Christian Andersens
Little Mermaid and a vibrant gay scene.
Bloom and Brower are to
play up Copenhagens pulsating nightlife, contemporary
art, restaurants, fashion/design and opera/ballet. The idea
is to encourage Copenhagen as the ideal place for a long-weekend
is with VisitDenmark, the official tourism organization
of the country.
FIRMS WORK TO DERAIL ARIZ.
Three firms are battling
for public support as Arizona voters in November will decide
on a constitutional amendment that would make future tax
increases difficult in the state.
Riester and Ziemba Waid
Public Affairs are working to shoot down the ballot initiative,
Proposition 105, which would require a majority of registered
voters in Arizona to approve future tax increases, rather
than just a majority of those voting in an election.
Riester is working on
behalf of Voters of Arizona - No On Prop 105, a newly launched
group funded by unions and trade groups like the Arizona
Hospital and Healthcare Association, Professional Fire Fighters
of Arizona, Arizona School Board Association, and the National
Phoenix-based Ziemba Waid
PA, with strong Democratic ties in the state, is also working
in opposition to the amendment.
On the flip side, Tempe-based
Lincoln Strategy Group, which is headed by the former head
of the states Republic Party, is guiding PR in support
of the measure with a group called Let The Majority Rule.
The Phoenix Business
Journal said other backers of Prop 105 include Prop.
anti-tax groups as well as beer and wine distributors worried
about future sin taxes.
Frank Wilkinson Brimmer Katcher is aiding NRG Energy,
which has been targeted with an unsolicited $6.2 billion
offer from Exelon Corp. The all-stock deal would create
the worlds largest power company.
NRG publicly acknowledged
receipt of the offer early Oct. 20 with a brief news release
after Exelon issued a news release announcing its takeover
bid on Sunday night, Oct. 19.
Edition, October 22, 2008,
Society leader communication with Assembly delegates, rank-and-file
members and the press
is at a near standstill in the few days before the Assembly
in Detroit this Saturday.
delegates still do not have the minutes of the last Assembly
nor a list of the other delegates.
have not yet been received and delegates still have only
the skimpy agenda passed out a month ago.
ignoring numerous pleas of delegates in previous years,
have scheduled several hours of presentations in the morning
(reports of CEO, president, treasurer, member research report,
and leadership task force report).
reports should have been e-mailed to the delegates in the
week before the Assembly so that delegates could spend the
time on the one day they meet talking among themselves.
That, apparently, is what the leaders want to keep to a
Assembly shapes up as a rally in support of leadership policies
rather than a chance for chapters to question the leaders.
Last years tightly-scripted
rally put the mike in the hands of leaders about 95% of
the time. Reporters were barred from the working
lunch of the Assembly which became a 2.5-hour secret meeting.
Jeff Julin, then chair-elect,
spent the last 35 minutes of the Assembly reading off nearly
300 suggestions for the Strategic Plan and allowing no questions.
That part of the day was supposed to have been a town
Art Yann, the new VP-PR
of PRS, wont promise that reporters will be allowed
to cover a scheduled Think Tank discussion.
big issue before the Assembly is ridding the national board
of the APR requirement, a democratizing reform that
leadership has been dodging since 1999 when the first Strategic
Planning Committee recommended this.
Julin told a meeting of
the Universal Accreditation Board earlier this year that
he would not push this year for removing the APR rule for
Major opponents of this
reform are the PR academics who have become increasingly
dominant in PRS. Nine of the 24 candidates for board/Assembly
posts this year are from the academic side.
Three from the community
are joining the 2009 boardProf.
Deborah Silverman of Buffalo State College; Prof.
Lynn Appelbaum of CCNY, and Steven
Grant, senior PR manager, National Education Assn.
PR professors and APR-supporters
feel that if APR is decoupled from leadership posts, it
will spell the end of the program which is on life-support
now. They do not want to lose about the only credential
for PR in the business world. Only 550 new PRS APRs were
created in the first five years of the new multiple-choice
test, a microscopic average of 110 a year.
For the academics, PRS
is a cornucopia of local, district and national titles,
awards, board and committee appointments and most importantly,
places for their articles since they are under the publish
or perishgun. Tactics, Strategist and the new online
PR Journal provide ample opportunity for this.
PRS titles are proudly
featured in the bios of the professors that are used for
career purposes and displayed to students. Many of these
are inflated because most national boards and
committees never meet in person and chapter volunteers are
often in such short supply that board and committee titles
can be had for the asking. Many chapters have well under
100 members or even 50 members and only a handful of actives.
Because of politics, professors will almost never say anything
critical of APR, PRS, or its leadership.
Indication is that they
have blocked, since 2002, the proposal for at-large student
membership (any student in the U.S. could join PRS directly
without having to belong to any of the 290 PRSS chapters).
Since there are 4,200
colleges and universities (enrollment of 16 million), students
at 93% of the colleges are barred from putting Member,
PR Society, on their resumes, which might help in
jobseeking. PRSS only has 10,000 members.
Yann refuses to answer a
host of questions.
We dont think this
is fair to Yann. Three other PR directors of PRS quit just
before the annual conference because they got tired of being
used as a battering ram (Steve Erickson, Richard George
and Libby Roberge). Such usage is at its peak during an
annual conference when leaders become almost hysterical
about press coverage.
We have been warned that
if we dare speak to a delegate during the Assembly, we will
be ejected for the day. Were allowed to take photos
for five minutes at the start of the Assembly. Delegates
tell us they dont take orders from national and will
speak to us whenever they like.
the questions Yann wont answer is whether electronic
voting devices, in use since 1999, will be used again. Were
against these devices which neither the ABA nor AMA use
in their Houses of Delegates because of the expense (at
least $10,000) and many other reasons.
Votes are totally hidden
unless there is a request for a roll call vote and there
has been only one in nine yearswhen decoupling the
Assembly from APR was voted in 2004. It then took us a month
and a half to pry the printout from leaders. The ABA told
us that when a voice vote sounds close, delegates are asked
to stand up. Other delegates can see who voted for what.
In the case of PRS, there
is a block of 47 leader votes (board, sections and districts)
that, in all fairness, should not be allowed since its
a case of leaders voting on their own initiatives. Leader
aims may be different from member aims. The Houston chapter
argued unsuccessfully in the 1980s for removal of the leaders
from Assembly voting.
should know whether the leaders are voting as a block and
also how their own chapter delegates are voting. This is
the practice followed by the U.S. House and Senate and other
legislative bodies and should be followed by PRS if the
voting devices are used. Otherwise it is just another technique
of leaders to keep delegates and members in the dark.
The way PRS leaders use
these devices is manipulative. Delegates get 20 seconds
to vote and then the results are flashed for a few seconds
on the screen. Theres hardly time even to copy down
the vote totals and percentages. No one knows who is voting
A rushed, coercive atmosphere
is created, leaving no time for reconsideration of votes
or requests for a roll call vote. The use of these devices
adds to the impression that the delegates are regarded as
a herd of sheep. The inexperienced delegates (none are supposed
to have more than two years experience as a delegate)
think, Wow, were so modern, but actually
they have been led to the slaughter (of member