The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, November 26, 2008, Page 1
Novelli is revamping with the departure of senior
leaders of its management team, according to an internal
memo penned by Julie Winskie, who assumed the presidency
of the Americas post Jan. 1 of this year. She could not
be reached for comment on the Nov. 18 memo.
Zucker, a 19-year veteran and corporate responsibility pro,
will find his next adventure beyond our doors,
according to Winskie. He handled the Truth Campaign,
CauseWorks and most recently launched Greenfluencer.
Hirsch, who ran PNs corporate practice for 14 years,
will spend `09 wrapping up a business book and teaching
a communications masters degree at Baruch College in NYC.
Jim Barbagallo, who is credited for having thrived
on the intensity of the tech boom and surviving the tech
burst shortly thereafter, is leaving the Omnicom unit.
He also made sure PN staffers had the whats
right to win attitude, noted Winskie.
Paredes, PNs first general counsel, is getting out
of the PR business. He is going to BlackRock Kelso Capital
as its lawyer.
salutes the accomplishments of these amazing individuals
and invites their continued engagement with PN as
departure follows news that chairman Helen Ostrowski, who
relinquished the CEO position to Gary Stockman last Jan.
1, is stepping down at the end of the year. She told ODwyers
via an email there is more to life than PR.
BRUNSWICK LANDS ROSEN IN D.C.
Brunswick Group has recruited
Hilary Rosen, the former head of the Recording Industry
Association of America and a prominent Democratic political
commentator, for a managing partner post in its Washington,
Rosen, who supported Hillary
Clinton for president, is political director and editor-at-large
for The Huffington Post and appears on CNN as a political
She has also been running
a consulting shop, Berman Rosen Global Strategies, with
former chair of the International Recording Industry Association,
Rosen also founded Rock
the Vote and served the powerful RIAA for 17 years before
retiring in June 2003 as chairman and CEO.
She was interim director
for the Human Rights Campaign, a GLBT lobbyist group, in
MS&L GRABS THE GLOBAL
MS&L Worldwide has
snagged The Global Fund, which runs healthcare campaigns
to prevent/treat tuberculosis, HIV/AIDS and malaria, in
a hotly contested international pitch.
The Publicis Groupe units
Paris office is to handle strategic, media and logistical
support. It will receive support from MS&L offices in
Since its `02 start-up,
TGF has committed $11.5B to combat disease in more than
135 countries. TGF says its programs have treated 1.8M people
for AIDS, 3.9M for TB and distributed nearly 60M insecticide-treated
bed nets to protect against malaria.
Jon Liden, director of
communications for the TGF, praised the size and scope
of MS&Ls global network in announcing the
win. His organization conducted a competitive review
process that included dozens of PR agencies from around
ARMON TO STEP DOWN AT PRN
PR Newswire president
Dave Armon plans to step down in 2009, the company said.
Armon, a 19-year veteran
of PRN, has overseen a realignment of the companys
operations since 2006.
Parent company United
Business Media said last week that PRN profits will be below
2007. PRN has cut about two dozen staffers this year as
part of a wider reduction of 300 positions at UBM.
The expected profit decline
comes from a loss of market share in its U.S. distribution
service earlier in the year following a reorganization,
as well as other costs like its $6M acquisition of its partners
interest in China announced last week (see pg. 6). Profits
of the newswire, which were about $85M in 2007, are expected
to contribute 25 percent of UBMs expected 2008 profits.
Armon was named chief
operating officer of PRN in 2003 after serving as president
of the Americas region since 2000. He joined the company
in 1989 as Cleveland bureau manager.
BLOGGERS MOSTLY DEMAND TRANSCRIPT
Most of the bloggers commenting
on PR Prof. Bill Sledziks editorial calling on the
PR Society to release the transcript of the 2008 Assembly
agree with his stand that posting the transcript on the
PRS website transcript is the right thing to do. Period.
PRS is being wrongheaded
and obstinate, says toughsledding.wordpress.com, a
blog written by Sledzik, a professor at Kent State University.
Almost all of the postings agree with Sledzik, who said
his editorial resulted in a record number of postings for
(Continued on page 7)
Edition, November 26, 2008, Page 2
WARNS OF STORE CLOSINGS
across the U.S. are being told to spend their gift certificates
at 30 chains before many of the stores close or before the
entire chains close.
e-mail has been rocketing around the U.S. and is causing
concern at chains that have already been hit with a tsunami
of bad news.
which monitors websites for accuracy, confirmed that cutbacks
are planned by most of the 30 retailers named in the e-mail
but none of them has announced plans to completely
shutter operations by the end of 2008.
as closing down all stores is Talbots, Hingham,
Mass.-based retailer which operates stores in 870 locations
across the U.S. It announced plans to sell its J. Jill stores
(sales of $478 million in 2007) and closed 78 Talbots stores,
which included 66 Talbots kids stores and 23 Talbots
at the New York outlet on upper Madison Ave. said that salespeople
were denying that store or the whole chain would close.
Lorigan is SVP/PR & IR at Talbots and Meredith Paley
is VP-PR. Berns Communications Group, New York, is PR counsel.
e-mail, whose source is unknown, is based partly on announcements
of closings and bankruptcies of chains that have been made
over the past year.
Linens and Things, which earlier this year named MWW Group
for chapter 11 bankruptcy proceedings, is said to be closing
all stores. The e-mail mentions Ann Taylor, Gap, Zales,
Pep Boys, Ethan Allen, Disney, Wickes Furniture, Levitz,
Bombay, Piercing Pagoda, Macys, Pacific Sunware, JC
Penney, Wilson Leather, Sharper Image, K B Toys, Loews and
staffers or outside counsel are hustling either to completely
deny the rumors or to provide the facts.
Cuomo, Business School dean at Merrimack College, North
Andover, Mass., told the Eagle-Tribune in that city
that the e-mail was loaded with unsubstantiated rumors and
was further evidence that false reports on the Internet
can hurt the economy.
EGYPT FOR IT
& Knowlton is helping Egypts outsourcing industry
get on the radar of the international business community
with a global effort called Egypt On.
is a very comprehensive campaign through which we emphasize
the potential of Egypt as a preferred outsourcing destination,
said Ahmed Reda, media and communications manager for the
Information Technology Industry Development Agency, a governmental
said the work ranges from creative and web design to PR
and analyst relations.
ITIDA is based in Cairo in a 600-acre business park. It
notes that the $400 billion global outsourcing industry
has shifted from a focus on cost to one on quality and Egypt
is pitching its multilingual, educated workforce, time zone
proximity to the West and familiarity with Western culture
over traditional outsourcing destinations like India and
has landed IT assignments for IBM, Oracle, Vodafone and
FOODS HIRES GLOVER PARK
Foods Market has tapped Glover Park Group to aid its fight
against the Federal Trade Commission, which is challenging
its `07 $565M merger with Wild Oats that created an organic/natural
food supermarket juggernaut.
FTC is proposing new rules that WF claims could force it
to unwind its acquisition. The agencys
initial move to block the deal was rebuffed by a court,
but overturned upon appeal. The FTCs administrative
case against WF is scheduled to go on trial on Feb. 16.
WF contends the FTC is embarking on a radical departure
from due process that would result in onerous rules
slapped on future mergers.
handles outreach to the FTC and plans to monitor any legislative
action that could impact WF. Joel Johnson, former chief
of staff to Sen. Howard Metzenbaum (D-Ohio), heads the GPG
team. He is joined by Kimberly James, ex-aide to Floridas
Bob Graham and Californias Alan Cranston, and Ali
Bonebrake, a former presidential management fellow at the
Social Security Administration.
is buttressing its fight via creation of the Ad Hoc Committee
for FTC Fair Play, which seeks private sector allies. Lanny
Davis, a former advisor to ex-President Bill Clinton, is
coordinating that push.
PAN SUPPORTS NOVELL
PAN Communications has
won a competitive review for Novells North American
The software company,
which is shifting its marketing strategy to tout bundled
products rather than individual products, looked at almost
a dozen agencies in the Boston area, according to PR director
Shift Communications was
AOR for Novell for the last two years but declined to pitch.
Bruce said Andover, Mass.-based
PAN fielded a strong and seasoned team and praised their
media relations savvy. Trade and business press, digital
and social media and the upcoming Novell BrainShare conference
in March are among PANs focus.
PAN said messaging will
target three areas: identity management & security,
data center and end-user computing. Novells recently
launched campaign, making IT work as one, will
also be incorporated into its message.
SILVER PROMOTES ARUBA ADS
M. Silver Assocs. organized
a press lunch Nov. 12 at The Modern, the restaurant
of New York Citys Museum of Modern Art, to highlight
a new ad campaign from Aruba Tourism Authority.
Mark Wnek, CEO/chairman
of Lowe Worldwides New York office, introduced four
of the 14 TV spots that promote the friendliness of Arubas
Jennifer Maguire heads
M. Silvers travel group. The shop took over PR duties
from Quinn & Co. in August.
Aruba has been an ongoing
cable TV favorite since the disappearance of Natallee Holloway
in `05. Her mother, Beth, appeared on Fox TV on Nov. 18
to accuse authorities of being lax in pursuing leads in
The Holloway story doesnt
seem to be crimping travel as arrivals during the key 1Q
this year were up 20 percent. Seventy-two percent were Americans.
Edition, November 26, 2008, Page 3
RECRUITS TOP MERC EDITOR
Satterfield, managing editor of the San Jose Mercury
News, is joining the San Francisco office of Sitrick
Michael Sitrick praised Satterfields knowledge of
the high tech industry, as well as traditional and digital
called him one of the most respected journalists in the
Bay Area. Satterfield has been ME of the Mercury News for
five years and served for two as the papers business
and technology editor.
was a reporter for 17 years for the Miami Herald and
was part of two Pulitzer-winning teams there.
I will dearly miss the newspaper business and the people
with whom I have worked, this is an opportunity I cant
pass up, he said.
Ignon, a former journalist and ex-VP/corporate affairs for
VaxGen, heads Sitricks Bay Area outpost.
TR's DeMARIA MOVES TO NEWSWEEK
Frank DeMaria, who was
global head of media relations at Thomson Reuters, has shifted
The move is part of Newsweek
CEO Tom Ascheims effort to put his own stamp on the
Washington Post Co. property.
Newsweek recruited Ascheim
from Viacom Internationals Nickelodeon TV operation
in October 2007. He succeeded Rick Smith, the weeklys
CEO for 16 years and editor-in-chief for 24 years.
DeMaria, a Reuters veteran,
handled external PR and played a big role on the marketing
team involved in the re-launch of the combined TR entity.
Earlier, he spent more
than a decade at Brunswick, both here and in London. He
worked for clients in the media, telecom and technology
DeMaria told ODwyers
his VP-communications post is a new one at Newsweek.
NYT SHUTTERS SPORT
The New York Times
is closing Sport, a quarterly glossy magazine that
was distributed with the Sunday newspaper.
The money-losing venture
debuted in February `06 and is being closed as part of the
companys overall efforts to trim costs to deal with
The Times will continue
to publish T, upscale styles and Key, a real
JOURNAL REGISTER PUTS PAPERS
The Journal Register Co.
is exploring the sale of various newspaper properties clustered
around Philadelphia plus properties in Michigan and Connecticut.
The Philly papers include
Daily Times (Primos), Daily Local News (West
Chester), Times Herald (Norristown), Reporter
(Lansdale) and Trentonian (Trenton, N.J.).
JRC lost $8.7M for the
quarter ended September. That compares to a $11.2M year
Dirks, Van Essen &
Murray is handling the sale.
SAVEUR HIRES WONDRICH
Saveur, the food
and travel magazine, has hired David Wondrich as wine &
He wrote Imbibe!
From Absinthe Cocktail to Whiskey Smash, a Salute in Stories
and Drinks to Professor Jerry Thomas, Pioneer of the American
Bar and is founding member of the Museum of the American
Cocktail in New York.
Woodrich was chief historical
consultant for the History Channels Modern Marvels
show on distilleries. James Oseland is editor-in-chief of
PC MAGAZINE SAYS SO
LONG TO PRINT
PC Magazine will
publish its last print issue with the January issue, opting
for an online-only version of the Ziff Davis Media flagship.
Jason Young, CEO of ZD,
says 80 percent of PCs profit and 70% of its revenues
come from the Internet.
The print magazine is
profitable in `08, but was projected to drop into the red
ink column next year. Circulation is in the 600K range,
which is down from a 1.2M peak during the late `90s.
Young is mulling whether
to adopt an online-only format for Electronic Gaming Monthly.
YANG EXITS YAHOO CEO POST
Jerry Yang, the 40-year-old
co-founder of Yahoo, is stepping down once his replacement
is found. He is to become chief Yahoo.
The move follows the corporate
snub to a takeover offer from Microsoft for Yahoo, a messy
squabble with activist investor Carl Icahn, slumping corporate
fortunes triggering layoffs of the company and collapse
of an ad deal with once archrival Google.
According to Yahoos
release, Yang led the repositioning of Yahoo on an
open platform model as well as the improved alignment of
costs and revenues. That quote is attributed to chairman
Roy Bostock. He operated in an environment that included
extraordinary challenges and distractions.
Yang believes the time
is right for me to transition the CEO role and our global
talent to a new leader.
Heidrick & Struggles
is leading the search for Yangs replacement. Yahoo
president Susan Decker is a top candidate for the post.
TIME INC. SEALS UP COTTAGE
Time Inc.s Southern
Progress unit has pulled the plug on Cottage Living
The November/December issue is the finale. The closing costs
Birmingham, Ala., about 40 jobs.
Sylvia Auton, who heads
Time Inc.s lifestyle group, says the economic downturn
has hammered the shelter magazine sector.
Though CL was genuinely
loved by readers and advertisers alike, the economy inhibited
its ability to grow and therefore, sadly, we had to make
the decision to close it, she said in a statement.
CL had a base circulation
of 900K, which was jacked up to 1M in `07.
Kay Fuston edited the final number.
news continued on next page)
Edition, November 26, 2008, Page 4
KICKS OFF MEDIA PROJECT
Independent Film Channel kicked off its IFC Media Project
Nov. 18 with a lively luncheon held at Michael's, the New
York reporter hang-out.
IFC has prepared a six-part series that promises to take
a hard look at the influences that shape media coverage
including propaganda, corporate ownership, ratings and biases.
half-hour documentary series is produced by Meghan O'Hara
("Fahrenheit 9/11" and "Sicko") and
Nick McKinney ("The Daily Show" and "30 Days").
Shapiro, president of IFC, says "though most Americans
spend 70 percent of their day exposed to media, they go
on autopilot when it comes to thinking about the message
behind the media."
program will explore topics such as why the media are obsessed
with missing white girls and how the government uses propaganda
to sell policy decisions to the public.
kick-off program debuted Nov. 18 with the theme "Taboos
in the News." It featured an interview with Tucker
Carlson. Episode two is "Frontlines of Journalism"
with Valerie Plame-Wilson and Episode three is "Dumbing
it Down" with Dan Rather.
IFC promises "always uncut" programming. It champions
alternative content via on air, online or on-demand. It
is part of Rainbow Media Holdings, unit of Cablevision Systems
luncheon featured a top-notch panel that included New York
newsman and author Pete Hamill, Bill Kristol (New York
Times columnist and Weekly Standard editor),
Christopher Buckley, author of "Thank You for Smoking,"
and Gideon Yago, host of the IFC Media Project. Arianna
Huffington, co-founder of The Huffington Post, moderated
& Co handles PR for IFC.
and Kristol Erupt
and Kristol erupted into a verbal brawl over the Pentagons
ban on showing pictures of coffins of returning soldiers
of the people Hamill cant get enough of them, while
the editor of the conservative Weekly Standard sees it all
a bit unseemly.
defended the restriction as a matter of taste.
Hamill, a former columnist and editor-in-chief of both the
New York Daily News and New York Post, wants as many coffin
pictures as it takes to arouse public opinion against the
continued occupation of Iraq.
wants images of blood on the ground. Kristol
retorted that people understand soldiers die in wars. Americans,
after all, are not idiots, he said.
Hamill bemoaned tight military control over the media that
was instituted after Vietnam, where reporters could go anywhere
they wanted to report on the fighting. Kristol doesnt
believe the current media are hindered by the Pentagon.
He noted that CBS, a mainstream media outfit, broke the
news about Abu Ghraib.
contributor to the Daily Beast website, agreed that a Vietnam
mindset controls policymakers in the Pentagon.
He sided with Kristol about controlling media access in
the age of the 24/7 news cycle.
imagine if CNN was around during the D-Day invasion,
he said. A few days after the beaches were taken and allied
forces were mired in the hedgerows, CNN would
have questioned whether the invasion was worth it.
added a dose of levity to the proceeding. In talking about
his high-profile endorsement of Barack Obama, which led
to his departure from the National Review, Buckley
said he is still waiting for his ambassadorship. Host Huffington
kidded that Buckley may be appointed to the Court of St.
James. More like Equatorial Guinea, he replied.
Abrams, chief legal correspondent for NBC News, has formed
Abrams Research to connect media professionals with the
MSNBC program, Verdict with Dan Abrams, was
replaced by The Rachel Maddow Show, in September.
Abrams joined NBC in 1997 after five years at Court TV.
plans to help clients with media strategies, executive training
and investigative reporting.
website boasts of proprietary data networks and global
contacts allow us to target strategically selected media
insiders to offer insights, data and personnel never before
available to businesses for image enhancement, branding,
investigative reporting and the execution of the best media
has forged strategic partnerships with Dan Klores Communications
and Abernathy MacGregor Group.
DIES AT 72
Wenz, a former journalist and prominent Louisville PR pro,
died on Nov. 19 a week after heart surgery. He was 72.
started out in journalism and later moved into PR in the
Louisville office of Holder, Kennedy & Co., a Nashville-based
firm built on the Kentucky Fried Chicken account.
formed Wenz-Neely Co. a few years later in 1971 with an
HK&C colleague, Randy Neely, and took the KFC account.
The two sold the firm in 1989 to Shandwick. Today, the firm
is independent again and known as New West, a full-service
PR and ad agency headed by Becky Simpson, who worked for
firm did $4.2M in PR business last year with 26 staffers.
Wenz retired in 1996.
public relations profession has been made stronger by Rod
Wenz and his presence will be missed, said Nicole
Candler, president of PR Societys Bluegrass Chapter.
Louisville Courier-Journal, where Wenz was formerly
a business editor, reported that he underwent heart surgery
on Nov. 13, the same day he and Neely received a lifetime
achievement award for PR from the Univ. of Kentucky School
of Journalism and Telecommunications Alumni Association.
taped a video acceptance of the award that was shown at
26, 2008, Page 5
OF PR FIRMS
PLANS A COMEBACK
Watt, the prominent Cleveland PR executive who was sentenced
to three and a half years in jail for bank fraud in 2005,
says hes planning a return to PR.
Im trying to resurrect my shambles of a career,
he told the Plain Dealers Michael McIntyre.
ran Watt, Roop & Co. for 30 years before he was charged
with bilking banks of $1.5M.
told six Cleveland area banks that he took in more than
$10M in stock when he sold his firm to Fleishman-Hillard
in 1999 when the actual figure was $30K. He initially fled
to Cuba before returning to stand trial.
has served his sentence and was recently transferred to
a halfway house in Cleveland. Hes on staff at the
Hermit Club, a private performing arts club, where he is
working in membership and marketing and playing piano for
happy hour, wrote McIntyre.
TJG LOOKS AT LATIN BLOGGERS
The Jeffrey Group, a Miami-based
firm focused on Latin America PR, has produced a study of
the regions blogosphere and sees tremendous growth
on par with the U.S.
The statistics of
Internet penetration in Latin America are setting global
records for growth, and the impact of the Latin American
blogosphere is nearly on par with that of the U.S.,
said TJG president Jorge Ortega.
Journalists pen 61 of
the 168 blogs examined in four countries. Most cited editorial
freedom as the main reason to keep a blog.
There were an estimated
9.1M bloggers in the region in 2007, or seven percent of
Latin America. That compares with eight percent of Internet
users blogging in the U.S.
The report can be downloaded
BRIEFS: Joe Honick,
an ODwyers contributor and president of GMA
International Ltd, is slated to address the Shenzhen
(China) Housing Exposition December 3-6. Honick has been
involved in both Japan and China for more than 30 years
as a consultant to American companies and as an advisor
to officials from government and industry. Weeks after 9/11,
he produced and chaired a historic, sold-out World Focus
on China Housing event to open doors for American firms
to do business and demonstrate to Chinese business, government
and other industry leaders greater means for profitable
cooperation. He has keynoted for housing programs in Asia,
chaired committees for the National Institute of Building
Sciences to study foreign investments in American real estate
and is working to establish an American Building Technology
Center in Beijing. Honick is also a Life Director of the
National Association of Home Builders. ...Xpresso,
a New Haven PR firm, said it has set up a green
division to handle environmental marketing and PR assignments.
It is the first specialty division for the four-year-old
firm that handles clients like Bradley International Airport
and Jiminy Peak Mountain Resort.
New York/IG Markets, Forex trading platform, for outreach
around new futures products and analyst relations, and Hedgestreet,
online commodities and currency exchange, to build visibility,
drive retail traffic and educate consumers on binary trading.
Both companies are units of IG Group Holdings. The firms
Chicago office has picked up Golub & Company, for corporate
PR; architecture and design firm DeStefano & Partners,
for media relations, and TICA, the Tenant-In-Common Association,
a non-profit, for national media relations.
& Neale, New York/North Carolina SweetPotato
Commission and the U.S. Apple Association, for consumer
education and marketing following two RFP processes.
PR, New York/The Sopranos Wines, for PR including
last weeks launch of the line of wines tied to the
former HBO series.
Portfolio Marketing Group, New York/South African
Tourism, for marketing communications in the U.S., following
a review. The work includes preparations for the 2010 FIFA
World Cup. PMG has worked with South Africa in the past.
+ Company, New York/MerSoleil, luxury resort wear
brand, for media relations, brand building and
Devon Group, Middletown, N.J./Jobs2Web, interactive
recruiting service, for a global PR campaign.
Communications, Boston/Willowbend Real Estate and
Country Club (Mashpee, Mass.), for a national campaign touting
its championship level golf course, real estate and amenities
of the 15-year-old members-owned club.
Advertising, Pittsburgh/Columbia Gas of Pennsylvania
and Columbia Gas of Maryland, as AOR for marketing, advertising,
corporate communications and PR. Both are units of energy
Raleigh, N.C./Tomzi International, product development company,
Communications Group, Atlanta/
Verus, early stage company in the carbon footprint sector,
for PR via the firms FirstGear a la carte PR model.
Communications Group, Lansing, Mich./
Travel Michigan, the states official tourism agency,
for PR following a review. SCG has handled the account since
Media, Carbondale, Colo./La Sportiva N.A., climbing
and mountaineering footwear, for PR.
Communications, Los Gatos, Calif./Netgear, networking
services, as U.S. AOR for PR after handling business and
consumer press since 2002.
Communications, Los Angeles/Tritton Technologies,
gaming audio technology, and Harcos, maker of Mana Energy
Potion, an energy drink targeting gamers, for PR in North
Edition, November 26, 2008, Page 6
TAKES OVER CHINA OPERATION
Newswire has acquired Xinhua Finances stake in PRNs
joint venture in China known as Xinhua PR Newswire for $6M
which said it will rename the service PR Newswire China,
takes over all management and operation of the service,
including 50 employees, customer relationships and offices,
after six years in the joint agreement.
Williams, managing director who set up the service in Bejing
in 2002, and Yujie Chen, director, remain in their current
has also acquired Xinhuas news release business in
Hong Kong, Singapore and Taiwan. That will be known as PR
previous marketing agreement had PRN providing the distribution
platform for XPRN, while Xinhua handled day-to-day operations.
said in reporting its first quarter results in May that
XPRNs business grew 56 percent year on year based
on its distribution volume. Revenues in 2007 for the business
Gregson, CEO of PRN, said the move allows the company to
create opportunities to introduce services like broadcast
and video, monitoring and EDGAR filing to Chinese businesses.
says it has more than 95 percent of the American Depositary
Receipt market in China.
is owned by United Business Media.
UNGER UPPED AT DWJ
Brian Unger was promoted
to VP of Ridgewood, N.J.-based broadcast PR company DWJ
Unger, who directs medical
communications for DWJ, will continue in that capacity.
He said the healthcare division expanded in 2007 and 08
into the annual meetings and conventions arenas, and now
produces prodcasts, webcasts, newsfeeds and TV/radio interviews
on-site for clients like the American Diabetes Assn. and
says it has enhanced its NewsTrak Access measurement service
with added search terms, referral links, reporting on link
and social media tracking. The updated report now consists
of two segments journlists registered with BW, and
another comprising all registered users of BusinessWire.com.
of Business Communicators has released the third
edition of its PR manual, The Communications Plan,
by Lester Potter, a communications professor at Towson University.
The manual contains an eight-step process for writing a
communications plan and includes worksheets, exercises and
case studies from winners of IABCs Gold Quill Awards.
Cost is $315 or $238.50 for a PDF. Info: iabcstore.com.
said it will donate a $10K script-to-screen video production
to a non-profit group anywhere in the U.S. and is seeking
nominations. The company has worked for Arbitron, BlueCross/BlueShield
and United Way. See its website for nomination form.
Stillings, who left Edelmans financial practice
after two years in September, has taken a partner slot at
Brunswick Group in New York. She was an executive VP and
managing director at Edelman after a stint as MD for Ogilvy
PR Worldwide in the Asia Pacific region. At Brunswick, she
has a particular focus on IR, international crisis work
and M&A assignments. Earlier, she was an MD with Joele
Frank, Wilkinson Brimmer Katcher.
Lynn, who joined Text 100 as new media manager for
North America in August, has parted ways with the firm.
The socialTNT blogger is out on his own again. Text 100
said it expects to name a replacement as early as this week.
Jackson, director in Burson-Marstellers health
and wellness unit, to Cooney/Waters Group, New York, as
a VP handling UCB Inc., The Epilepsy Company. The firm has
also promoted Prateek
Patnaik to VP leading Abbott Funds Global AIDS
Care and The Coca-Cola Companys Beverage Institute
for Health and Wellness. Also, Amanda
Taylor was promoted to VP at the firms Alembic
Health Communications unit, where she handles the National
Foundation for Infectious Diseases and National Meningitis
Martenstein, VP of corporate communications for Royal
Caribbean Cruises, to GolinHarris, as managing director
of its Miami office. She takes over for Lisa Mozloom, a
13-year GH veteran who is stepping down from the firm to
spend more time with a growing family, according to GH.
Martenstein is former VP/corporate comms. for United Airlines
and VP/comms. of the American Forest and Paper Association.
Huff, associate director for leadership development
at the Univ. of Minnesotas Carlson School of Management,
to LaBreche, Minneapolis, as a principal to lead the firms
branding comms. services. He was formerly VP of brand strategy
Salamida, A/S, Schwartz Communications, to Louder
Than Words, Waltham, Mass., as an A/D.
Taylor to VP, communications, Meredith Publishing
Group, New York. He continues to oversee media and marketing
communications for titles like Better Homes and Gardens
and More. Taylor, 50, joined the company in 2002
as a director.
Boudreau to president, U.S. Mid-Atlantic, for Fleishman-Hillard.
The firm has also promoted Li
Hong (president, China); Nancy
Seliger (president, U.S. East); Shin
Tanaka (president, Japan); Susan
Veidt (president, U.S. Central), and Mia
Wedgbury (president, Canada).
Jeffers to junior A/E, Catapult PR-IR, Boulder, Colo.,
handling Enterprise Management Associates and FreeWave Technologies.
Temin, president and CEO of Temin and Company, New
York, has been elected First Vice President and member of
the Girl Scouts of the USAs executive committee.
Edition, November 26, 2008, Page 7
SEEK TRANSCRIPT (Contd
David Meerman Scott, author
of The New Rules of Marketing & PR, wrote
on the Sledzik blog that in my personal experience,
PRSA acts like the worst sort of command-and-control corporation
do not engage when people are discussing them and they do
not acknowledge other opinions. They have a message
and they deliver that in a one-way fashion
its members a very poor (and in my opinion wrong) idea of
how to communicate in the always open world of social media.
Other bloggers, many of
them PRS members, said few PR people would tell clients
to withhold information, that releasing the transcript would
give members the same information possessed by Jack ODwyer
(who covered the Assembly), and that dues-paying members
deserve to have access to the transcript.
What happened to
the concept of two-way communication here, asked one
blogger. Keeping the door locked and shut tight is
only going to raise suspicions, said the blogger.
Links were posted on Twitter
under PRSA Assembly so that members and non-members could
follow the debate.
Sledzik wondered why the
largest organization of PR professionals in the world
does not have a proprietary network in which members
could present ideas and concerns?
Yann, in a posting on
toughsledding, said that according to Roberts Rules,
the record of the Assembly proceedings are the Minutes,
and there is no object in reporting the debates,
e.g., no reason to produce a transcript.
Senior members of PRS,
commenting on this, said that RR is strongly against proxy
voting but PRS has allowed proxy voting in the Assembly
for three years.
New York State law allows
proxy voting unless there is a bylaw in a group that forbids
it. The Assembly has not passed such a bylaw although a
lengthy debate on proxies took place at the 2005 Assembly.
The transcript that would report that has been withheld
Yann charged that Jack
ODwyer is not advocating publication of the
transcript in an effort to promote transparency, but to
report comments out of context and in a way that could embarrass
the Society and its board members and delegates.
that, far from wanting to report anything out of context,
the transcript would show the context of the entire 6.5-hour
meeting was dysfunctional and undemocratic.
Members who wanted
to discuss issues such as accreditation were told to wait
until the end of the day for a town hall that never took
place, said ODwyer.
The transcript will
document the two hours that a consultant conducted on the
topic of Strategic Dialogue that should have
been used to discuss topics on the minds of the delegates,
and the more than an hour of presentations by leaders that
should have been put in writing and distributed beforehand,
Yann charged in the posting
on toughsledding that PRS cannot make its case fairly
in the pages of ODwyers publication. ODwyer
responded that he would appreciate knowing the specifics
behind such a charge. He also noted that certain PRS policies
and practices are not fair to members including
halting publication of the members directory without
any discussion or vote by the general membership and barring
more than 80% of members from running for national office
since the 1970s because they are not accredited.
PRS DISTRIBUTES ASSEMBLY MINUTES
The PR Society on Nov.
21 distributed the minutes of the 2008 Assembly. It acted
on the request of an Assembly delegate to supply the minutes
within 30 days of the Oct. 25 Assembly meeting.
Delegates had criticized
the national board for failing to distribute the 2007 Assembly
minutes, third quarter financials, and the final Assembly
agenda until the day of the 2008 Assembly.
A delegate had asked chair
Jeff Julin to supply the 2008 minutes to delegates within
30 days of the meeting and he directed secretary Mary Barber
to do so.
A formal resolution directed
the PRS national office to provide the
Assembly delegates a draft agenda and the minutes from the
previous years Assembly at least three weeks prior
to the Assembly and the most recently available balance
sheet and financial report two weeks prior to the Assembly,
and notify them of their availability.
Mark McLennan, 2009 chair
of the Northeast district of PRS and who is with Schwartz
Communications, Waltham, Mass., made the motion which was
seconded by Kevin Kane of PRS/Rochester.
It passed by a 65%-35%
The Assembly, according
to PRS legal counsel Venable, may not, under New York State
law, order the national board to do anything.
However, it may give directions to the national staff.
Not On File
Although the 2007 minutes
said the transcript on which the minutes are based is on
file at PRS h.q., the 2008 minutes does not have that
PRS VP-PR Arthur Yann
was asked via e-mail whether on file means a
member could go to h.q. and view the 2007 transcript but
he had not replied as of press time. Attempts by members
to obtain the 136-page transcript of the 2008 Assembly have
been rebuffed by COO Bill Murray and Yann.
Yann, quoting Roberts
Rules, said the record of the Assembly proceedings
are the minutes, and there is no object in reporting
the debates, e.g., no reason to produce a transcript.
The committee for the
2008 Assembly was Mary Barber, 2008 secretary; Leslie Backus,
2009 secretary, and Kimberly Skeltis, president-elect, Detroit
The 2008 minutes describe
actions on 24 motions and refer to presentations by Murray,
2008 chair Jeff Julin, 2008 chair Mike Cherenson, 2008 treasurer
Rosanna Fiske, member satisfaction chair David Rockland,
and leadership chair Blake Lewis as being available
from PRS headquarters.
Yann was asked in an e-mail
if this meant members would be sent a PDF of the presentations
if they made a request. No answer was received by press
Edition, November 26, 2008,
of commentaries, most of them blasting the PR Societys
refusal to publish the 136-page transcript
of its 2008 Assembly, are appearing on Twitter.com,
discussion at all is appearing on the PRS website, which
traditionally has barred debates about PRS governance except
in private e-mail groups open to selected members.
acts like the worst sort of command and control corporation,
said David Meerman Scott, author of The New Rules
of Marketing & PR, in one of more than 20 postings
on the withheld transcript on toughsledding, which is hosted
by PR Prof. Bill Sledzik.
of the postings support providing the transcript to members
and the press, one blogger saying that keeping the
door locked is only going to raise suspicions.
says, and we agree with him, that PRS is hopelessly behind
the age of the web in not fostering dialogue on its website.
PRS gives its members a very poor idea of how to communicate
in the always open world of social media, he wrote
of PRSs intransigence, attention is now shifting
to the New York City Supreme Court, the jurisdiction under
which the Society falls.
The Court hears requests
by members seeking information from non-profit groups. The
members are not required to have a lawyer unless they represent
a corporation. This is one way that individuals may challenge
what may be a large organization without incurring hefty
PRS argues that Section
621 of the non-profit law provides only that minutes
of a meeting may be seen by members. However, this section
also says the complete books and records of account
and minutes of the proceedings of its members, board and
executive committee shall be available to members.
this year, PRS put on its website the minutes of
the board meeting Jan. 25 but not the minutes of its executive
committee, which met all that morning by itself. Where are
received a copy of the 2008 minutes Nov. 21 but found
they are just a bare hint of what went on. For instance,
the two hours of discussion led by consultant Jean Frankel
and Dave Rickey on licensing, certification and accreditation
get five lines and no hint of the length of that activity.
Nor do the minutes note that for the second year in a row
there was no time for a town hall. No vote totals
are given although many votes were tallied electronically.
Costs of licensing were
said to range from $150,000-$200,000 to establish it and
$75,000 to maintain it. Each state supposedly would be given
legal authority to administer the licensing,
said the 10-page background paper given to the
621 was written many years ago and, to our mind,
does not take into account the fact that recordings and
transcripts may be made of meetings of members.
A lot of groups may not be able to afford transcripts but
PRS bylaws say that the
Assembly may exercise all the powers, rights and privileges
of members at an annual meeting. Surely this includes
obtaining the recording and transcription of that meeting.
A main argument that can
be made to the Court is that withholding the 2008 transcript
is only the latest in a long string of anti-information
practices of PRS which include failure to provide a list
of Assembly delegates to the delegates themselves in 2008;
failure to supply the minutes of the 2007 Assembly until
the day of the 2008 Assembly; failure to supply 3Q financials
until the day of the 2008 Assembly; failure to supply the
complete agenda for the 2008 Assembly until the day of the
Assembly; failure to inform members of the decision to suspend
the printed directory of members or allow the membership-at-large
to express an opinion on the suspension, and open hostility
to the press including the full-page attack on this reporter
in the September Tactics. PRS thus far has refused to supply
equal space for a rebuttal.
Court can also be told that PRS established precedent for
publishing the transcripts when it gave them out
to the press and members for the 2002, 2003 and 2004 Assemblies.
Another argument is that
the minutes of the 2007 Assembly said A copy of the
transcription is on file at PRS h.q. This sentence
does not appear on the 2008 minutes. The 2007 sentence is
nothing less than a promise that members could view the
entire transcript by visiting h.q. Has the 2007 transcript
been removed from the files? If the transcript
was available at h.q. in 2007, why isnt it available
PRS has backed itself
into a logical corner.
view of the performance of the 2008 Assembly, we have no
hope of reforms coming from that group in 2009. It
will be a repeat of the do-nothing 2008 Assembly
because it will again be a meeting of bosses
from which workers are barred. All delegates
are either APR or officers or directors (or both) of their
chapters. Its a company meeting to which only managers
are invited. Theres no one there to represent the
workers on the production line.
The break between manager
and member wishes is evident in the views of each group
on the printed members directory. The managers, thinking
of the money saved by PRS, uniformly denounce the printed
directory. But members, wanting easy access to other members,
uniformly decry its suspension. The savings was only $128,473
in printing/mailing. Publication pay/fringes actually went
up 16% in 2006 (first years sans directory) to $809,929.
The delegates, mainlining
titles and various honorifics from chapters and national,
showed their true loyalty-to-national colors in 2006 when
not one chapter supported Central Michigans quest
for more powers for the Assembly.
PRS VP-PR Art Yann, in
a posting on toughsledding, said PRS cannot make its
case fairly in the pages of ODwyers publication,
so we simply choose not to try
we cannot accept, nor
will facilitate, the production of borderline slanderous
stories about PRS and its representatives that distort and
misrepresent this organizations operations, policies
Were glad he brought
up the subject of fairness because we would ask whats
PRS selling tens
of thousands of copies of authors articles without
their permission and refusing to give them any compensation?
Suspending the printed
directory of members without any warning to the general
membership nor any discussion of this in the Assembly?
Failing to have
a members discussion capability on the Society website?
Failing to provide,
even to delegates, a complete list of the 2008 delegates
to the Assembly, and failure to provide until the day of
the 2008 Assembly a 3Q financial report, minutes of the
2008 Assembly, or a final agenda of the 2008 Assembly?
Refusal to provide
the transcript of the 2008 Assembly to members although
it was created with member funds and transcripts were given
out in previous years?