The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, December 3, 2008, Page 1
PERU PICKS DCI
Counsellors International has picked up a contract worth
about $24K a-month to raise the visibility of Peru, according
to Peggy Bendel, senior VP/travel management at the New
Peru, which is South Americas third largest country,
to receive a boost from the just-completed Asia Pacific
Economic Cooperation Forum, which was held in Lima. Perus
economic ties with the U.S. are on the upswing following
the passage of a free trade agreement.
highlight the history, culture and architecture of Peru,
which received more than 300K visitors last year. Visitors
are attracted to sites such as Machu Picchu, the lost city
of the Incas and one of the New Seven Wonders of the
said DCI is to play up Perus diverse cuisine, which
is a veritable melting pot of native and European/Asian
influences. Peru is noted for its wide varieties of
potatoes, added Bendel.
contract is with the Peruvian Export and Tourism Promotion
Board. A chunk of monthly fees ($8,000) covers work in Canada.
CONN. TO HIRE TOUR, ARTS HELP
The Connecticut Commission on Culture & Tourism plans
to hire a PR firm to develop an eight-month program to promote
tourism and its arts, film and historic preservation and
A budget is set at $150K, and the work kicks off January
18. The Commission wants a highly creative PR effort
to meet the challenges of an evolving travel industry
community within the state as well as a fast changing economic
and marketing environment, according to the RFP.
The tourism component, which accounts for 60 percent of
the overall PR thrust, requires the PR firm to establish
an in-state news bureau, create a media list, pitch stories,
write eight press releases and develop content for www.CTvisit.com.
The firm will target consumer and business press via traditional
and interactive media in the Nutmeg State to support attractions,
accommodations, recreation and travel-related services that
give Connecticut its appeal as a vacation destination.
The winning firm agrees not to represent tourism organizations
in New England, New York, New Jersey and Pennsylvania without
written consent from the Commission. Current work for any
of those groups does not disqualify bidding on the account.
Barbara Cieplak at 860/256-2745 and [email protected]
DONNELLY HELPS TAJ HOTEL
Sheila Donnelly & Assocs. has been busy fielding media
inquiries related to the terror attack on the Taj Mahal
Palace and Tower complex in Mumbai as U.S. PR rep for that
We have been involved with media since the story
broke, Babs Harrison, senior VP, told O'Dwyer's via
an email. We are still working in close partnership
with our PR counterparts in London and Mumbai.
New York-based Harrison and Sheila Donnelly Theroux (Honolulu)
are contacts for the Taj Hotel Group, which owns The Pierre
(New York), Campton Place (San Francisco) and Taj Boston.
The Tata Group, which is parent of THG, has been posting
bulletins online since the slaughter of nearly 200 people
in the city began. Security officials handed over the damaged
hotel to THG on Dec. 1.
Tata Group vice chairman Krishna Kuma on Nov. 28 vowed
to rebuild the Taj and saluted the spirit of its employees,
10 of which lost their lives in the attack.
DOWIE GETS BACK INTO PR GAME
Doug Dowie, the former GM of Fleishman Hillard/ Los Angeles
who has battled charges of over billing for more than four
years, has established DRD Consulting. He has lined up clients
in international energy, construction management, real estate,
entertainment and PA.
Dowie also provides pro bono service to LAs
BEST, an after-school enrichment program, and other
non-profits geared to helping disadvantaged children.
For obvious reasons, it hasnt been easy to
build a business, but Ive worked with some great companies
and wonderful people, Dowie told ODwyers.
The PR pro was convicted in May 06 of causing the
over billing of the Los Angeles Department of Water and
Power and other clients and was sentenced to three and a
half years in prison. In `07, the 9th Circuit Court of Appeals
granted Dowies motion to remain free and stated, The
appeal raises a substantial question of law
or fact that is likely to result in reversal, an order for
a new trial, or a sentence that does not include a term
of imprisonment, on all counts on which imprisonment has
It could be another year before the Appeals Court makes
That would be nearly six years since I left FH under
a cloud, Dowie said. Im very optimistic
that I will eventually clear my name and get my life back,
but its taking a very long time.
Dowie can be reached at [email protected]
or (310) 498-4818.
Edition, December 3, 2008, Page 2
GAS INDUSTRY TOUT GREEN BENEFITS
Novelli is helping a consortium of natural gas providers
on a national outreach campaign touting the fuel as the
environmentally responsible choice for consumers and builders.
Council for Responsible Energy has incorporated as a non-profit
group and claims more than 200 energy organization members
in the natural gas arena. Working with a $2.5M annual budget,
the group officially launched the effort Nov. 17 to reach
consumers it found in a survey who want to do the right
thing for the environment but are unaware of ways natural
gas can help them comply.
been working to help them build their membership and had
a public launch on Tuesday," said account director
Megan King, senior VP at PN/D.C. who also heads consumer
agency of record duties include advertising and PR for the
group and the firm's Atlanta office also services the account.
said the CRE formed around the idea that natural gas is
the solution to U.S. energy problems and that pitch is now
touting the environmental benefits of natural gas.
Council is working with HGTV host Carter Oosterhouse on
the effort. It is planning a carbon calculator on its website,
as well as tips for creative energy efficient homes and
other information for consumers.
Peeples, VP of sales and marketing communications for Atlanta-based
energy giant AGL Resources, is serving as chairman of the
group. Peeples noted that volatility in energy prices has
consumers more conscious of energy consumption, which creates
an opportunity for education.
members pay dues from $5,000 up to $350K to join the group.
In its pitch to prospective members, the Council touts Porter
Novellis environmental positioning and marketing savvy.
Safety, reliability, comfort and being the right choice
for our country right now are among the tenants PN developed
for a message map to guide the campaign.
addition to highlighting that natural gas emits less carbon
dioxide than the top alternative, coal, the industry is
promoting the fact that 80 percent of the natural gas consumed
in the U.S. is produced in the country as well, a contrast
to the political football oil has been for its foreign origins.
Other members of the group include Atlanta Gas Light, Virginia
Natural Gas, Texas Gas Service Company and Rocky Mount Public
OSTROWSKI LOOKS AT BIG PICTURE
Helen Ostrowski says her
decision to step down as chairman of Porter Novelli at yearend
is part of a long-planned move to spend more time with family
As much as Ostrowski loves
the PR business, she recognizes there are other things more
important in life, she wrote in an email. She looks forward
to a break after 40 years of work, especially while young
enough to do some of the things she and her husband love
to do, such as sailing, kayaking, hiking and travel.
Ostrowski will remain
on the board of the Arthur Page Society, International Youth
Foundation (PNs global pro bono client) and Roger
Williams University, where she chairs its strategic planning
Down the road, Ostrowski
will devote time to causes that she cares about since it
is a good time in our country to give back.
She was president of Wang Associates Health Communications
before joining PN as head of healthcare in `93. She became
CEO in `03, making waves as the first female head of a PR
Gary Stockman succeeded
Ostrowski as PN CEO Jan. 1, `08.
EDELMAN EXITS EDELMAN
Justin Edelman has joined
Madison Square Garden as VP-communications. He reports to
Barry Watkins, senior VP-communications at the Worlds
Most Famous Arena.
Edelman will support initiatives
such as the overhaul of the Garden and the support of its
teams including the revamped and rebuilding New York Knickerbockers.
He will handle crisis,
such as the ongoing Stephon Starbury Marbury
saga surrounding the future of the Knicks guard, and target
consumer, business and lifestyle media for coverage. The
Rangers (hockey) and Liberty (womens basketball) also
play at MSG, which is owned by Cablevision.
Edelman joins from the
sports and sponsorship unit of Edelman, where he worked
for nearly a decade. He told ODwyers he is not
related to the Edelman family that controls the No. 1 independent
At Edelman, he handled
the ING New York City Marathon, Canons NFL and U.S.
Open marketing programs, Fox Interactive Media and the Millrose
Games, the track and field meet at MSG.
Edelman also worked on
the high-profile opening of the Prudential Center in Newark,
the home of New Jersey Devils NHL hockey and Seton Hall
Earlier, Edelman was at
Mastro Communications, where he was responsible for Major
League Baseball Properties, Prince Sports Group, Total Sports
and Macmillan Publishing.
KETCHUM WINS NR TECH BIZ
Ketchum has won a multi-round
review for Newell Rubbermaids Technology Global Business
units global PR account.
NR brands covered by the
division, which was created in 2007, include label printer
maker DYMO, business card scanner unit CardScan and mimio,
which produces interactive whiteboards.
NR issued an RFP in the
spring to name a single firm for the division rather than
continue with firms handling individual brands.
Ketchum South, which comprises
the Omnicom firms Atlanta and Dallas operations, leads
the account (NR is based in Atlanta) with hub offices in
Paris and Sydney assisting through Ketchum affiliate ICON
The Bedford Group conducted
the PR review and a recently completed review for the units
advertising account, which went to McCann Worldgroup Salt
Lake city. Fleishman-Hillard handles corporate PR for NR.
Edition, December 3, 2008, Page 3
Newseum, the 250,000 sq. ft. museum of the news business
in Washington, D.C., is cutting 10 percent of its staff
(25 people) in reaction to the chaos on Wall Street.
Overby, CEO, says the Newseums endowment has plunged
from $600M to $450M. He told the Washington Post
he normally doesnt panic at the first sign of
a drop because economic cycles go up and down. But
as we watched this year, it became apparent we couldnt
$450M facility opened in April. It was originally based
in Rosslyn, Va. The Post said the $20 adult admission fee
prompted a lot of debate in Washington, where most
museums are free.
said attendance will easily top 500,000 this year, up from
a previous high of 480,000.
Newseum does not anticipate any further downsizing. It has
ruled out cutting back on its hours of operation.
CR TARGETS CREDIT CARD DEBT
doesnt run ads but it is buying some to kick off the
holiday season in a public education push highlighting the
woes of credit card debt to consumers.
Lauren Hackett, communications
manager for CR, told ODwyers that the publication
is working with Attention PR (social media), the Rosen Group
(traditional PR) and Visual Max (print and online creative)
to warn shoppers of the pitfalls of credit card
The campaign launched
with a full-page ad in USA Today and digital ads
across personal finance and consumer blogs. The USAT ad
warns consumers, There is no bailout clause
in your credit card contract, while highlighting the
nearly $1 trillion credit card tab run up in the U.S. Online
ads point to CRs Tightwad blog, which
was launched last holiday season when CR was focused on
the $8 billion in unused gift cards that consumer forget
CR says consumers should
use credit cards as a last resort after cash, checks and
CITI DEFENDS RUBIN
Struggling financial giant
Citigroup took issue with a lengthy Nov. 23 New York
Times piece for painting a misleading and inaccurate
picture of [Robert] Rubins role in the company.
Rubin, the former Treasury
Secretary who sits on Citis board, has been criticized
for his opposition to regulating derivatives, which have
been linked to the current financial crisis.
The article, headlined
Citigroup Pays for a Rush to Risk, was answered
with a Nov. 26 letter to the editor from vice chairman Lewis
Kaden that Citigroup released to the media.
Kaden disagreed with the
Times assertion that Rubin was an architect
of the banks strategy related to so-called CDOs and
other risky financial instruments.
In fact, while Mr.
Rubin is a member of the board and plays an advisory and
client service role at Citigroup, he was never an architect
nor was he a drafter of Citigroups risk-taking plans
and had no operating role, wrote Kaden.
Kaden said he spoke to
key executives who attended several meetings in 2004 and
2005 referred to in the Times article and never did
Mr. Rubin suggest in any way that those standards for intelligent
and supervised risk-taking be relaxed or suspended in search
of higher profits. Quite the opposite, it was entirely conditioned
on such judgment and safeguards.
FRIEDMAN UPPED TO EIC FOR
Nick Friedman has been
named editor-in-chief of Scholastic Parent & Child
starting with the December/January 2009 issue.
Friedman had been a senior
editor for the title since returning to Scholastic in 2006.
Scholastic noted it is
the first time a father has headed the parenting magazine.
The publisher noted that since 2006 SP&C has posted
a 109 percent increase in ad pages and a 37% hike in 2008.
Circulation is up nine percent.
In the new role, Friedman
oversees all planning and management of the editorial content
and design for the magazine and coordinates content for
the publications website, scholastic.com/parents.
He is a former senior
editor at Sports Illustrated for Kids and first joined
Scholastic in 1993.
LAT NAMES PUBLISHER FOR MAG
The Los Angeles Times
has named Time and Hearst veteran Penn Jones as publisher
of LA, Los Angeles Times Magazine.
The LAT revamped its weekly
glossy to the monthly LA in September.
Jones was VP of West Coast
corporate sales and national sales director for Instyle
and held similar posts at Cosmopolitan and Popular
Nora Gervais, who has
been with the Times since 1990, has been promoted to associate
The glossy claims readership
of more than three million and subscriber circulation topping
GH SEAL TURNS 100
Hearst said the Good
Housekeeping Seal, an iconic quality mark connected
to the magazine, will mark its 100th year in 2009.
The magazine unveiled
a redesigned seal in the Macys Thanksgiving Day Parade
and is planning a year of features and events in print,
online and beyond.
Products that get the
seal pass evaluation by the Good Housekeeping Research Institute
in New York. If a product becomes defective within two years
of purchase, the magazine will replace the item or refund
the consumer. The seal came about at the turn of the century
to protect consumers from tainted food and adulterated
remedies, the magazine noted.
The magazine said the
seal remains relevant to consumers as concerns extend to
product claims like anti-aging, low-fat, organic,
pesticide-free, and environmentally-safe.
news continued on next page)
Edition, December 3, 2008, Page 4
AP'S NEWS ENTERTAINMENT VEHICLE
probably the original viral content, said Associated
Press North American TV Entertainment editor Alicia Quarles.
I always say, why go to 'Extra' when you can come
to me and get in 300 outlets around the country instead.
the worlds largest and oldest news organization, has
made significant forays into showbiz this year.
internal reshuffling at the wire service has resulted in
a new, massively expanded division dedicated to entertainment
coverage. More than 20 new employees were added in 2008
to fill out a total editorial staff of 70 who now scoop
solely for entertainment news in the companys Los
Angeles, New York and London bureaus.
the AP is reaching out to publicists for entertainment exclusives.
Its somewhat of a rare occurrence in the PR/press
symbiosis, but in wake of the newfound market, New York
PR pros were treated to a Nov. 20 International Cinematographers
Guild panel where key AP staff revealed what entertainment
items are wanted from the venerated news agency.
No.1: forget APs old format.
collective has pooled its entertainment resources and the
expanded coverage in this arena now places an emphasis on
multiple-platform applications. The more diverse the media,
the better. Pitchable news items go beyond print, as APs
entertainment arm encompasses TV and radio networks, digital
photo services and online coverage.
a result, APs entertainment arm doesnt house
a normal newsroom. Regardless of content, entertainment
pitches can (and usually are) routed to the right person.
platforms mean more content for your client, said
Entertainment Editor Genetta Adams. Text-wise you
might not give me the greatest story, but if it has good
video Ill pass it along to the right person.
fact, the company is itching to use its own media resources
on celebrity clients. A video deal with People.com
was signed earlier this year, and company officials have
alluded to the development of new multimedia products to
thing were trying to do is expand on our photo sessions,
said New York Entertainment photo editor Jeff Christensen.
It takes 15 minutes. Our photographers are very adept
and very fast.
old adages remain at the company, however. Just like before,
the AP wants exclusives.
youre making the rounds to everybody, it ruins the
content for everybody, said Lou Ferrara, managing
editor for Sports, Entertainment and Multimedia.
the embrace of new media, the panel warned of several faux
pas that have crept into the press/PR relationship. First
and foremost, dont manipulate photos. Most news agencies
have strict rules regarding doctored news items,
and even removing or superimposing items like logos can
be a deal-killer.
has a very strict policy that you cant do anything
in Photoshop that you cant do in a darkroom,
cumbersome press kits in both the analogue and digital
domains are a common irritation for the press. Music
Editor Nekesa Moody implored the panel not to send
5 megabyte attachments that clog my email. Television
Writer Frazier Moore described a room at the APs New
York offices filled with press kit ephemera (a pop
culture museum, as he called it), items the company
periodically donates to charity.
not going to look through a press kit because I dont
have the time, said Alicia Quarles, North American
TV Entertainment editor. My voicemail says, 'Please
dont leave pitches.' Email me instead. And if I turn
you down, it means no.
celebrity publicists shouldnt overstep their boundaries.
Easily defined as it may be, the division that separates
publicist and reporter should maintain a mutual understanding
of the others intentions and objectives.
theres a subject your client isnt supposed to
talk about, tell them not to answer, Ferrara said.
In a free society, they have the right to say no and
we have the right to ask.
panel was moderated by Henri Bollinger, principal of Los
Angeles-based PR firm Henri Bollinger Associates, and was
hosted by the Entertainment Publicists Professional Society.
MUSCLES IN ON AP
Warners CNN is challenging the Associated Press with
a test of a competitive and cheaper wire service, according
to a report in the New York Times (Dec. 1). The CNN Wire
has been installed at some newspapers for the past month.
Jim Walton, president of CNN Worldwide, has invited about
30 newspaper editors for a summit in Atlanta this week as
a kind of get-to-know-you session.
recognizes that CNN's strength is based on the core relationships
with TV stations throughout the world, not print publications.
Times notes that many of the AP's subscribers are not happy
with its service, and may be open to a courtship by CNN.
says CNN already has an internal wire service for CNN.com
and its global bureaus. That could be the foundation for
an expansion to print outlets.
CNN, last year, dropped Reuters and plans to end its AP
subscription during the next year.
Drobac, who was director of government affairs at IAC/InterActive
Corp., has moved to the Online Publishers Assn. as VP-government
he worked as Congressional aide to Republican Senators Gordon
Smith (Ore.), Kay Bailey Hutchinson (Tex.) and Norm Coleman
Horan, OPA president, calls Drobac's background a "perfect
blend of experience for leading our PA efforts." He
will play a "critical role in making certain the voice
of quality online publishers is heard on Capitol Hill and
throughout Washington," said Horan in a statement.
The OPA was founded in `01 Its members boast of a combined
unduplicated reach of about 150M, which is about 80 percent
of the country's total Internet audience.
3, 2008, Page 5
OF PR FIRMS
LOYAL TO BRANDS IN DOWNTURN
are willing to pay more for brands even during a recession,
according to a survey released by Edelman. The trick is
to forge a double-value for a product by developing
a tie-in to a social cause.
than half (55 percent) shell out for higher cost brands
with a cause halo. A whopping 80 percent of
consumers say it is important for brands and companies to
spend for causes during a recession.
goodpurpose unit released the survey. Its purpose
is to connect brands and causes. Mitch Markson, Edelmans
global consumer brands practice chief, is founder of goodpurpose.
believes a brand linked to a cause represents a double
value for consumers. He notes that 58 percent of consumers
believe it is okay for a product to make money while supporting
profit and purpose may prove to be a powerful strategy during
these harsh economic times, he said.
environment is the No. 1 social concern among the 6,000
people polled worldwide by Edelmans StrategyOne operation.
It was followed by health, poverty and education.
two-thirds (65 percent) of consumers believe it is becoming
more unacceptable for companies to show little concern
for the environment. Sixty-one percent have taken some action
on the green front. Those actions were coaxed largely by
a quarter of consumers gain contentment while shopping.
More than four-in-ten (42 percent) say helping others brings
a sense of contentment.
Sixty-three percent believe companies spend too much for
advertising and marketing. That want a chunk of those outlays
earmarked for causes.
SCHWARTZ SHIFTS TO PT
Melissa Schwartz, who
was communications director for Sen. Barbara Mikulski (D-MD)
has joined Powell Tate to work in its non-profit practice.
She had handled the Senators media materials, speeches
and website content.
Earlier, Schwartz was
communications director for the Assn. of Performing Arts
Presenters, where she oversaw a re-branding campaign. She
also served as media relations director for The Interfaith
Council, dealing with issues such as the role of religion
in the political arena.
PTs nonprofit group
is headed by senior VPs Paul Massey and Stephanie Bluma.
Massey is a veteran of the American Council on Education,
while Bluma worked for former Sen. Tom Daschle.
PT is part of Interpublics
Dallas, is planning a 24-hour blitz to provide pro-bono
creative and marketing services to Dallas-area non-profits.
Deadline for submissions is December 10. ...Travers
Collins & Companys public affairs campaign
for the Seneca Nation of Indians, dubbed Break a Treaty,
Break the Law, is among campaigns featured in a new
textbook on PR, Public Relations Cases, by Jerry
Hendrix and Darrell Hayes (Thomson Wadsworth 2008).
York/La Mamounia, Morrocco hotel; Las Alcobas, Mexico City,
and The PuLi Hotel and Spa, Shanghai, all for PR for openings.
N.Y./GigaTribe, online file sharing software community,
as AOR for PR. The community is slated to launch at the
Consumer Electronics Show in January in Las Vegas.
D.C./Pharmavite, maker and marketer of vitamins, herbs and
supplements, as AOR for the Nature Made brand of the Los
Angeles-based parent company. PN has handled its SoyJoy.
brand since 2007.
Silver Spring, Md./Tarp Worldwide, customer experience agency,
for a social media campaign to generate sales leads and
increase market awareness. Blogger relations, blogging and
social network engagement integrated with Tarps sales
team are planned.
Arlington, Va./Cool Earth, U.K.-based non-profit focused
on protecting the Amazon rainforest to deter climate change,
for PR as it launches in the U.S. Matthew Owen, director
of CE, praised GHs sustainability practice, called
geoImpact, and track record in consumer PR. CE was formed
Orlando/Aqua Cancun; Loreto Bay Development Company and
Loreto Visitors Bureau (Mexico); Choice Hotels International
(Silver Spring, Md.); Nuevo Leon Ministry of Tourism (Mexico);
Provident Hotels & Resorts (Sarasota, Fla.); WMS Gaming
(Chicago); Reynolds Plantation (Greensboro, Ga.); Medieval
Times (Dallas), and fuelpers! Travel (Pittsburgh).
Beach/Vanity Fair-Tommy Hilfiger Art Base Party; Naomi Campbell
Retrospective; Saturday Tommy Hilfiger Party; Kelly Klein
book signing; Carlos Betancourt, for photo installation;
Stian Roenning and Alexis Mincolla, for photo installation,
and Marni, for launch of Miami store.
and CDN Comunicacao,
St. Louis and Brazil/Secretariat for Social Communication
of the Presidency of Brazil, for a $6.5M/year contract to
promote Brazils great potential among
businesses, investors and opinion leaders in the U.S. and
abroad. The one-year pact, awarded after a lengthy review
process, has four year-long options.
Marketing Communications, San Francisco/ExampleMotion.com,
file sharing portal for the legal industry due to launch
in December, for all marketing activities. The goal of the
portal is to save attorneys research and writing time by
enabling them to share actual motions and pleadings online.
Media relations, direct marketing, advertising and social
media outreach are all planned, initially focused on California
but expanding nationally in 2009.
Edition, December 3, 2008, Page 6
OFFERS PROJECT INSURANCE
S Simon Productions is offering PR insurance
in an effort to bolster confidence among clients to plan
projects for 2009.
New York-based broadcast PR shop says clients can pay a
premium on top of the price of a project like a satellite
media tour and if the Dow Jones Industrial Index falls 1,500
points below the mark it set at the start of the project,
clients can cancel and pay only the premium.
Simon, president and CEO, said he expects the offering to
help marketers plan with the security of knowing that if
the financial crisis widens they can cancel a project.
if they green-light a project, the market tanks and their
project gets pulled? he said. We think [the
insurance] is going to give people a lot more comfort with
what theyre doing with their communications programs.
Dow has dropped more than 36 percent this year.
QUIVEY HEADS TO N.Y. FOR WESTGLEN
New York, has promoted two-year veteran Michelle Quivey
Quivey, who had been a
senior account director, has managed the broadcast PR companys
Midwest client accounts from Chicago and is relocating to
New York mid-month. She oversees clients like the Nationla
Parent Teacher Association and Bridgestone Firestone.
NEWSCAST RECRUITS COCKS
Broadcast PR veteran Paula
Cocks has been named to head the client services division
for newscast US based in Los Angeles.
She also oversees the
New York-based companys West Coast production team.
Cocks worked in sales,
marketing and new business development for Nielsens
Media Research division and served as GM for Medialinks
Los Angeles bureau for eight years.
She also held posts at
Reuters and Business Wire.
AFP IN LEISURE NEWS DEAL
AFP, the Paris-based news
agency, has teamed with relaxnews to launch what the entities
call the first newswire devoted to coverage of leisure issues.
The English and French
wire is named relaxnews, which will contribute 70 percent
of its content while AFP chips in 30 percent.
Coverage will be spread
across three main categories: well-being; home; entertainment
The companies said the
subscription-based service is aimed at media, companies
and their agencies, telecoms and other institutions.
A goal of 15M Euro in
revenue by 2012 has been set. A Jan. 19 launch date is slated
for Paris with follow-up events in the U.S. and Hong Kong.
BRIEF: A new website
by the John S. and James L. Knight Foundation aims to help
non-profits write and polish news releases. Newsreleaseworkshop.org.
Clough, associate VP at CRT/tanaka, to Kaplow, New
York, as an A/D in the firms youth practice. She directs
the Leapfrog and American Express accounts. Alexandra
Graham, recently with Manning Selvage & Lee,
joins as an A/D on beauty accounts handling Nexxus, St.
Ives and Avon mark.
Grant, former chief of operations for the City of
Providence, R.I., to First Wind, Boston, as senior VP of
external affairs for the wind power company.
Custer, VP, communications, and director, external
comms., Science Applications International Corporation,
to CNA, Alexandria, Va., the non-profit research entity
that runs the Institute for Public Research and the Center
for Naval Analyses, as VP of comms. and public affairs.
She was previously manager of comms. at Boeing, an executive
comms. coach and consultant, and retired from the U.S. Air
Force after serving 20 years 17 in public affairs.
Welch, A/E, Integrated Sports Marketing, to JHG,
San Diego, as an A/E on its sports marketing team. JHG was
formerly JHG Townsend. Clients include Yahoo! Sports and
the Buffalo Bills.
OBrien, partner and executive VP, MGH, to Imre
Communications, Baltimore, as senior VP to head the firms
healthcare unit. He earlier was in Fleishman-Hillards
health practice and directed marketing and PR for the Kennedy
Krieger Institute, part of Johns Hopkins.
Schultz, director of communications and PR for the
Indianapolis Convention and Visitors Association, to Borshoff,
Indianapolis, as a senior A/D, starting Jan. 5. He was formerly
national director of advancement and PR at the American
Camping Association and former president of PR Societys
Gordon, director of creative services, The Weinbach
Group, to Schwartz Media Strategies, as VP to oversee day-to-day
operations. He previously handled media relations and communications
for the U.S. congressional campaign of Jeff Smith and the
re-election campaign of Missouri Gov. Bob Holden. He also
directed community and public relations at ArtSouth, a non-profit
arts and cultural center.
Van Klaveren, who directed international marketing
for a Caterpillar subsidiary and ran his own shop, to The
Vandiver Group, St. Louis, as practice leader, branding.
Bammens, VP of public affairs for Coca-Cola Enterprises
Europe, to Kohlberg Kravis Roberts & Co., London, as
director of European corporate affairs. KKR, which is planning
to go public, has made other senior comms. appointments
including Peter McKillop (11/12/2008 NL) as director of
comms. and former White House aide Ken Mehlman to head global
Farrell to president of GolinHarris global
corporate communications practice, based in Chicago. Farrell
joined the firm in 1997 and was co-managing director of
the Chicago headquarters office and central region with
who now takes on sole responsibility.
Edition, December 3, 2008, Page 7
REPORTS DELEGATES SATISFIED
Rickey, senior counsel to the board of the PR Society, said
that top-line results of the post-Assembly survey
of delegates shows a high degree of satisfaction with the
said that postponing the bylaws re-write, which had been
planned for the meeting, provided the opportunity to have
strategic dialogue sessions.
bylaws re-write is now a multi-year effort,
he said. Results of the survey, with 123 of the 259 delegates
present responding, were reported as follows.
The Assembly "experience" exceeded delegates'
expectations in 7 out of 8 categories.
About 80% of delegates agreed the Assembly was relevant
Delegates' perception of PRSA leadership and governance
improved post-assembly in 8 of 12 categories.
80% of delegates indicated the Assembly provided a member-centered
forum for organizational decision making.
About 90% of the delegates appreciated the opportunity to
engage in strategic dialogue (table talks).
2/3 of delegates felt they had sufficient time to prepare
for the bylaws discussion.
More than 80% of delegates agreed the Assembly focused on
issues relevant to PRSA's growth and advancement.
More than 80% of delegates agreed the Assembly encouraged
discourse on issues of importance.
2/3 of delegates agreed the Assembly made effective use
of their time.
92% of delegates said they appreciated the opportunity to
provide input into the professional standards discussion.
About 90% of delegates participated in pre-Assembly conference
H&K ADVANCES ILLINOIS
Hill & Knowlton is
handling the "Advance Illinois" initiative designed
to bolster public education in that state.
Former Governor Jim Edgar
and ex-Commerce Secretary Bill Daley co-chair the effort
backed by the Bill & Melinda Gates and Joyce Foundations.
The program kicked off
Nov. 18 with a report called "The State We're In: Advancing
Public Education in Illinois," which found the "Land
of Lincoln" lagging behind many other states when it
comes to schooling its children.
Only 22 percent of high
school students were deemed "college ready" by
scores in ACT tests, while less than 30 percent received
good grades in the National Assessment of Educational Progress
Daley says Illinois state
standards and graduation requirements are failing to prepare
students for college and careers.
He calls for an "impartial
and research-driven approach that will focus on bold and
measurable solutions for improving public education."
H&K account supervisor
Lena Parsons is working the AI account.
KAUFMAN SUCCEEDS BIDEN
Ted Kaufman, who served
as Sen. Joe Bidens chief of staff from `73 to `94,
was named his successor by Delaware Governor Ruth Ann Miner.
The 69-year-old Kaufman
currently runs consulting firm Public Strategies in Wilmington
and co-chairs Vice President-elect Bidens transition
team. He is to serve the remainder of Bidens term,
which expires in `10.
paves the way for Attorney General Beau Biden to take over
his fathers seat.
The younger Biden took
himself out of the running for the Senate seat because of
National Guard duties. He is preparing to be shipped off
The incoming VP believes
Beau would make a great U.S. Senator, but he has made
it clear that any political office that he sought he would
earn on his own. Kaufman was appointed by President
Clinton to the Broadcasting Board of Governors, which oversees
Voice of America, Radio Free Europe, Radio Liberty, Radio
and TV Marti and Middle East Broadcasting Network. In a
corporate career, he worked in marketing and finance at
DuPont, which is headquartered in Wilmington.
HENDERSON MOTORS TO HARLEY-DAVIDSON
Susan Henderson, VP of
corporate communications and a corporate officer for William
Wrigley Co., has motored to Harley-Davidson to head its
She takes over for Kathleen
Lawler, who is retiring.
Henderson, who makes the
move from Chicago to Milwaukee, takes the VP/cc title for
the iconic motor cycle company reporting to CEO Jim Ziemer.
Before a stint running
her own shop, Henderson was VP of PR for Kohl's Department
Stores and directed marketing communications for Miller
Brewing Company. She joined Wrigley in 2005 as its first
VP/cc and was named a company officer a year later. Wrigley
was acquired by Mars in a $23 billion deal in October.
Henderson started out
as a reporter for the Columbus Dispatch.
H-D marked its 100th anniversary
RF SEES HYBRID OBSTACLES
Hybrid vehicles continue
to appeal to consumers despite diminishing gas prices in
the U.S. but negative perceptions exist, according to a
study by Ruder Finn Insights, the research division of the
global PR firm.
Attitude Survey polled more than 500 Americans and
found that two in three said they were likely to purchase
a hybrid vehicle within the next three years.
More than 80 percent said
they would like to sell their gas guzzlers for
more fuel-efficient models, but 87 percent said they cant
afford to do it. RF noted that economic reality is likely
slowing the demand for hybrid purchases.
Other obstacles facing
the hybrid market are perceptions that the vehicles cost
more, are harder to maintain and are not practical for long-distance
Six hybrid offerings were
announced at the Los Angeles Auto Show on Nov. 21.
The report is available
on request from RF.
Edition, December 3, 2008,
New York Post has come down hard
on the board of Citigroup, blasting it for saddling the
U.S. with a $351 billion bailout and calling for the resignation
of the entire board.
inept board, which snoozed through the massive buildup
of bad debt, richly deserves this attack by the NYP,
which details the many millions paid to the directors including
Robert Rubin, who got $107M from 1999 to August 2008.
call for the resignation of the PR Society board, which
similarly has snoozed through massive stonewalling
and trampling of member rights this year, but more than
half of its members will be gone by Jan. 1 when nine new
2008 board was overpaidnot in money but in titles.
All were APR and six were also FellowsMary
Barber, Rhoda Weiss, Tom Eppes, Jim Haynes, Vince Hazleton
and Kathryn Hubbell.
the rest of their careers they will brag about being on
the board of the worlds largest PR association
although they did little to earn this.
board has ceded too much power to the staff which is doing
most of the stonewalling and making too many big decisions.
new board will behave exactly like the old board
unless it hears from rank-and-file members who need to organize.
Staff and leaders are organized to the teeth and pull political
strings every day of the week. They control the PRS press
(website & Tactics) where never a discouraging
word is heard.
The nine new directors
(a majority on the 17-member board) and their e-mails are:
Gary McCormick, [email protected];
Catherine Huggins, [email protected];
Steve Grant, [email protected];
Gail Liebl, [email protected];
Gail Winslow-Pine, [email protected];
Kathy Barbour, [email protected];
Lynn Appelbaum, [email protected];
Don Kirchoffner, [email protected],
and Deborah Silverman, [email protected].
latest PRS communications atrocity is the attempt by leaders/staff
to block member and even delegate access to the 136-page
transcript of the 2008 Assembly.
The three-and one-quarter
page minutes that are being distributed are
no substitute for the 136-page word-for-word transcript.
Members have e-mailed
and written PRS leaders for the transcript but are being
rebuffed by COO Bill Murray and VP-PR Arthur Yann of the
Supposedly, the only purpose
for the transcript is to make the minutes.
But the minutes are so
skimpy that anyone with a pencil and notepad could have
Theyre only a barebones
record of motions, names of the new directors and officers,
and procedural minutiae.
Why did PRS spend thousands
of dollars recording the Assembly and making a 136-page
transcript when the intention was to produce a report with
no dialogue whatsoever?
skimpy minutes give a false impression of what went
Nowhere is there any indication
that Tecker consultant Jean Frankel occupied about two full
hours of the meeting, causing it to be one hour behind schedule
as of 3:30 p.m.
The minutes do not live
up to the PRS Code promise of the highest standards
of accuracy and truth.
The Frankel session and
another two hours of presentations by leaders erased any
hope of a town hall for the second straight
Veteran PRS members who
are fed up with h.q. stonewalling are taking their case
to the New York City Supreme Court, which hears pleas of
members seeking information from their trade associations
under Section 621 of New York State non-profit law.
information control practices of PRS involve not
only directors and other leaders but leaders of the PR Student
Attempts to dialogue with
the ten members of the national committee of the Student
Society have been blocked under orders from national h.q.
PRSS leaders have told
us that if we have any questions for them we
must go through PRS h.q. to do this.
This is a conscious mis-statement
by students of e-mails that we sent to the leaders. This
is not a good lesson for students to be learning. We dont
want to ask them any questions. We want them to sample the
five ODwyer information products which would help
them in job-seeking and in understanding PR.
Evidence indicates they
have been told by h.q. to have nothing to do with us or
the ODwyer products.
The 2008 ODwyers
Directory of PR Firms were sent to most of the ten along
with postal forms that if filled out would bring PR students
a free one-year subscription to ODwyers PR
Report, the monthly that focuses on the PR specialties
such as healthcare, tech, financial, travel, etc.
This was several weeks
ago and not one filled-out form came back.
bar against PRSS members dealing with us is an anti-competition
tactic that is in violation of the agreement that the Society
was forced to sign in 1977 by the Federal Trade Commission.
PRS had promised never
again to indulge in any anti-competitive behavior after
the FTC made it remove two such articles from its Ethics
Code barring members from pitching each others
accounts and barring contingency fees.
PRS, whose Assembly in
1976 had turned down the FTC suggestion to amend the code,
was forced to publish nationwide a letter admitting its
wrongful practices and promising never to engage in such
was the behavior of a member of PRSS from a New York
area college who sat next to us on the flight to New York
We gave her our job-seeking
advice for PR grads, recommending she read Always
Live Better than Your Clients. It details the success
of Ben Sonnenberg, who cultivated businesspeople and celebrities
and helped them with personal and business problems. She
said she had never heard of some of these tips and was anxious
to pass them on to chapter members.
We also promised her a
free ODwyers Directory of PR Firms and
subscriptions to ODwyers PR Report for
her and her chapter members.
This delighted her no
end as we gave her copies of the ODwyer Newsletter
and our contact info.
But to our surprise, we
didnt hear from her. After about a week, we contacted
her but got a cool response. Someone from the school, or
someone from national (perhaps national faculty advisor
Prof. Steve Iseman, who also did not return a phone call
or e-mail), put the hex on us.
We would like to know
what negative things are being said about the ODwyer
Co. and its products to result in such behavior.