The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, December 10, 2008, Page 1
PLANS PR PUSH FOR AMERICORPS
Barack Obama proposed expanding national service programs
like AmeriCorps while on the campaign trail and he may be
getting a PR campaign to support those plans.
Corporation for National and Community Service, the quasi-governmental
agency that runs AmeriCorps and similar initiatives, is
preparing an RFP to be released later this month to support
its communications efforts.
work would cover recruitment of participants, building partnerships
and encouraging an ethic of service and citizenship
in America, according to a description of the pending
CNCS said the RFP will be an open competition for a so-called
IDIQ contract, which designates a firm or group of firms
that handle assignments as they arise. Expected term of
the pact is one year with four yearlong options.
RFP is expected to be issued on or before December 17.
Goren, chief of staff for CNCS, is serving as acting CEO
through the transition to the Obama administration.
taking the reins in November, she noted that the economic
downturn has put more Americans in need of services the
voluntary sector can provide. She noted Obamas service
agenda, pointing out that the increased demand comes
at a time when service is gaining unprecedented
levels of support from the public and private sector.
BEAM BOLSTERS PR
Paula Erickson has moved
to Beam Global Spirits & Wine as VP-global external
communications and brand PR.
She joins from Ace Hardware,
where she spent 15 years before exiting as director of advertising
and brand development. In that post, Erickson was in charge
of PR, creative direction, retail execution and integrated
Erickson started Dec.
1 and reports to Chris Swonger, senior VP-corporate affairs.
She is part of Beams
marketing vision of building brands people want to
talk about. Those brands include Jim Beam, Makers
Mark, Knob Creek (bourbons); Canadian Club (whisky); Teachers
and Laphroaig (scotch whisky); Sauza (tequila); Courvoisier
(cognac); Cruzan (rum), and DeKuyper and Starbucks (liqueurs).
handles PR for Beam, which is part of Fortune Brands.
K-C TAPS MOORE
Kimberly-Clark Corp. has
tapped Laura Moore for the VP-global communications slot.
The veteran of more than 20 years in communications assumes
the Dallas-based giants corporate communications,
internal PR, media relations and crisis/issues functions.
She will also be in charge of the K-C Foundation.
Moore reports to chief
marketing officer Tony Palmer and succeeds David Sandor.
She has a diverse background in PR, spanning the retail,
banking, education and government sectors. She joins from
Regions Financial Corp. (Birmingham), where Moore held the
senior VP-PR and internal communications post.
Earlier, Moore was senior
VP-communications & PR at RadioShack, VP-corporate communications
at Zale Corp., PR/staff development at Dallas County Schools,
PA officer at Texas Dept. of Transportation and community
relations manager at Fidelity Investments.
K-C recorded a 9.7 percent
nine-month sales jump to $14.8B. Net dipped seven percent
to $1.3B. The company claims that a quarter of the worlds
population use its tissues and personal care products.
KIDD WINS FLORIDA ID PACT
PR has defeated two competitors for a six-figure public
education contract touting new ID card rules to Floridians.
Kidd defeated Salter Mitchell,
also of Tallahassee, and MRD Consulting of Coral Gables
for the $376K contract. Five firms originally submitted
The Sunshine State issued
an RFP in October to get residents up to speed on new federal
rules for obtaining drivers licenses and other forms
Kidd will develop a campaign
under the tagline Get REAL, named after the
federal governments REAL ID program signed into law
in 2005 setting greater security standards for forms of
Tom Derzypolski is PR
director for 28-year-old Kidd PR.
SARD WORKS OUT WITH BALLY
Bally Total Fitness, which
is in bankruptcy for the second time in two years, is working
with Sard Verbinnen & Company.
The fitness chain filed
for Chapter 11 protection on Dec. 3 amid financing trouble
stemming from the credit crisis saying it intends to reduce
debt from its balance sheet while streamlining its core
operations. That could happen through a sale of the company
or a revamp.
Larry Larsen, a VP for
Sard in Chicago, is handling the account.
Edition, December 10, 2008, Page 2
OUTLINES PUBLIC DIPLOMACY 2.0
trend of Internet technology toward social networking and
conversation provides an opportunity for the U.S. to outmaneuver
effective propaganda from extremists like Al Qaeda online,
according to the federal official who oversees the U.S.
at the New American Foundation, a D.C.-based non-partisan
think tank, on Dec. 1, Under Secretary of State for Public
Diplomacy James Glassman said influencing younger generations
with technology is a key to fighting the PR war over extremism.
have arrived at the view that the best way to achieve our
goals in public diplomacy is through a new approach to communicating,
an approach that is made far easier because of the emergence
of Web 2.0, or social networking, technologies, he
said. New technology gives the United States a significant
comparative advantage over the terrorists.
who took over the key PR post in June after Karen Hughes
stepped down last December, acknowledged the effective use
of the Net by extremist groups like Al Qaeda for recruiting
and spreading propaganda. But he sees the so-called Web
2.0 environment buoyed by weblogs and networking
sites like Facebook and MySpace as directed by users
and masses, where the earlier rise of the Internet
Web 1.0 was centered on dissemination of information
and one-way conversation. The Internet world of Al
Qaeda is one of direction: believe this, do that,
said Glassman. The new world is a marketplace of ideas,
and it is no coincidence that Al Qaeda blows up marketplaces.
State Dept. hosted a summit last week of groups from countries
like South Africa, India, Cuba and Saudi Arabia using the
Internet to fight extremism. Glassman said the goal is to
create a giant global conversation on ways young
people can oppose violence and extremism.
view by foreigners that the U.S. does not respect their
opinions or actively listen to or understand them is the
major reason for animosity toward the country, according
to Glassman, who cited government research.
KOUNTOUPES HIRES EX-PELOSI
Melissa Shannon, who was
senior policy advisor to House Speaker Nancy Pelosi for
about a decade, is now a principal at Kountoupes Consulting.
She served as the Speakers
liaison to the Womens Caucus and helped pen the Innovation
Shannon was Pelosis
point person on issues such as science & technology,
labor, education, agriculture and veteran affairs. The Montana
native worked for Rep. Nita Lowey (D-N.Y.) prior to joining
Lisa Kountoupes, who heads
the D.C.-based government affairs firm, was President Clintons
House liaison, assistant director of legislative affairs
at the Office of Management & Budget, special assistant
at the Dept. of Energy and staffer on John Dingells
Energy & Commerce Committee.
Her shop works for Yahoo!,
Best Buy, National Electric Manufacturing Assn., Personal
Care Products Council and Large Public Power Council.
handles KCs PR.
L.A. RETHINKS CAR CULTURE
Former Fleishman Hillard
executive Hilary Norton heads a new group called Fast, a
coalition of Los Angeles business people, real estate interests,
politicos, educators and labor unions, that wants to change
the car culture of the City of Angels.
Fast, which stands for
Fixing Angelenos Stuck in Traffic, contends that much
of our city was designed with the automobile in mind, and
the prospect of significantly reconfiguring the way we travel
seems an uphill battle.
That car culture has led
to massive congestion, taking a toll on the areas
economy, environment and quality of life, according to a
recent Moving Los Angeles published by Rand
The Rand report was sponsored
by Fast. It found that congestion in Southern California
leaves little room for new roads or expansion of those already
The report features ten
recommendations such as ride-sharing, paired one-way streets,
high-occupancy toll lanes, improved traffic signal control,
parking restrictions, regionally connected bike networks
and deep transit discounts.
The think tank says its
recommendations can be put into place within three to five
years without significant net capital outlays or major new
Fast, describes itself
as a non-profit organization dedicated to designing
and supporting the implementation of short-term strategies
to reduce traffic congestion in Los Angeles by optimizing
current transit infrastructure and facilitating use of public
transit in order to improve our quality of life.
TESLA TAKES ON BIG THREE
Tesla Motors is urging
Congress not to divert a penny from the Energy Dept.s
car-of-the-future program to bail out the Big Three Automakers,
which are currently pressing for a $34B federal bailout.
Congress earmarked $25B
for the Advance Technology Vehicles Manufacturing Loan Program
Tesla, which plans to
build zero-emission all-electric cars in San Jose in `11,
applied for $400M in loans from the Energy program. It has
just hired K&L Gates to lobby in support of that effort.
Tesla CEO Elon Musk penned
an op-ed piece in the San Jose Mercury News on Dec
3 urging Congress not to move funds from Energy to salvage
Detroits automakers. He wrote: Diverting a progressive
program for next-generation car technology into a general
bailout would be a dangerous and sad irony: The Detroit
Three have resisted building hybrids and electric vehicles
Tesla wants to apply its
federal money to produce recyclable batteries to sell to
other automakers and to finance the manufacturing plant
that will produce a five-passenger family sedan, freeing
owners of petro-state dictators, OPEC-mandated price fluctuations
and Big Oil oligopoly, according to Musks piece.
Musk replaced CEO Zeev
Drori on Oct. 15. He cut some staffers to make the
company cash flow-positive in the next six to nine months.
Edition, December 10, 2008, Page 3
CO. FILES CHAPTER 11
Co. on Dec. 8 filed for bankruptcy, crushed by the weight
of $12B in debt connected to its takeover by real estate
baron Sam Zell.
owner of the Los Angeles Times, Chicago Tribune,
Baltimore Sun, Hartford Courant and Sun-Sentinel,
promises to run its newspapers, interactive properties and
broadcast stations without interruption during the voluntary
restructuring of its debt.
have made significant progress internally on transitioning
Tribune into an entrepreneurial company that pursues innovation
and stronger ways of serving our customers," said Zell
in a statement.
blamed factors beyond the Tribune's control such as a "precipitous
decline in revenue and a tough economy coupled with a credit
crisis makes it extremely difficult to support our debt."
restructuring will help the Tribune "bring our debt
in line with current economic realities, and take pressure
off our operations so we can continue to work toward our
vision of creating a sustainable, cutting-edge company"
that is valued by readers, advertisers and communities that
it serves, according to Zell.
Chicago Cubs and Wrigley Field are not covered under the
bankruptcy filing. Zell hopes to unload Tribune's baseball
ROCKY ON AUCTION
BLOC, V-P OFF
E.W. Scripps has put its
50 percent share of the Rocky Mountain News on the
The Cincinnati-based company
purchased RMN, which is Colorados oldest continuously
run business, in 1926. RMN runs the Rocky Mountain News
via a Joint Operating Agreement with the Denver Post,
owned by MediaNews Group.
Rich Boehne, CEO of Scripps,
said the decision to sell the paper would have been
unthinkable until very recently. Market conditions
in Denver are increasingly difficult and Scripps
50 percent cash flow from the JOA is no longer enough
to support The Rocky, said Boehnes statement.
Scripps reports its equity
earnings in the paper fell 50 percent to $5M during the
first nine months of the year. Editorial expense is in the
Broadwater & Assocs.
in New York is handling the sale of the paper. The auction
runs through mid-January and Scripps said it will explore
other options if the paper is unable to find a buyer.
Scripps still owns papers
in 15 markets, including the Commercial Appeal in
Memphis, the Knoxville News Sentinel and the Ventura
County (Calif.) Star. Its stock trades at $2.24.
Landmark Media Enterprises
has removed the Virginian-Pilot from the auction
bloc due to the credit crunch. Richard Barry, LME vice chairman,
says the V-P will be put back on the bloc when the economy
improves. He says an enthusiastic buyer had been lined up,
but could not put together a financial package to seal the
Landmark sold The Weather
Channel to NBC Univ., Bain Capital and Blackstone Group
CNN FOLDS SCIENCE TEAM
CNN is cutting its science,
technology and environment news unit, including chief correspondent
Miles OBrien and six producers, in what the network
says is a bid to integrate such coverage into its main editorial
structure. OBrien has been with CNN for 17 years.
CNN said the move is not
an economic decision and noted the Planet in Peril
series from Anderson Cooper 360 continues.
Yet one cant
help but feel dismayed by CNNs decision or that this
industry, at least for the time being, is sadly deteriorating,
wrote Curtis Brainard in the Columbia Journalism Review
COX CLOSES D.C. BUREAU
Cox Newspapers will shutter
its Washington national and international news bureau on
April 1. Its Atlanta Journal-Constitution and Dayton
Daily News properties will manage their own coverage
of the nations capital.
Cox bureau chief Andy
Alexander is stepping down at the end of the year as the
30 year-plus D.C. news operation winds down.
Alexander has reported
from more than 50 countries including hotspots such as Vietnam,
Angola, Iran and Iraq.
Cox, which is unloading
newspapers in Texas, Colorado and North Carolina, still
has reporters in London, Beijing, Mexico City and Jerusalem.
Cox TV retains its D.C.
MURDOCH PUTS MARK ON OTTAWAY
Patrick Purcell, who was
Boston Herald publisher under Rupert Murdoch, has
been named by News Corp. executive chairman of the Ottaway
chain of local papers that was owned by Dow Jones &
The 61-year-old Purcell
bought the BH from News Corp. after the combine was forced
to sell it in `94 in order to keep ownership of a Fox TV
station in Beantown. He replaces Andrew Langhoff, 47, at
Ottaway, who is moving Jan. 5 to head the Wall Street Journals
European edition. Bill Casey, who had headed WSJ/Europe
is retiring after nearly 30 years at DJ&C.
Purcell will remain publisher
of the BH, while overseeing Murdochs chain of eight
daily and 15 weekly papers in Massachusetts, New York and
News Corp. originally
intended to sell Ottaway after it completed the DJ&C
TIMES LINKS TO OTHER HEADLINES
is beta testing Times Extra, a feature which
aggregates and displays headlines from third-party news
sources and blogs.
March Frons, chief technology
officer for the Times digital operations, noted, The
days when content sites were afraid to link to other sites
A Times Extra
button appears on the NYTimes.com homepage to activate the
feature, which bundles and lists related headlines in green
below NYTimes.com stories.
Blogrunner, a news aggregator
which ranks stories by popularity on the Net, powers
news continued on next page)
Edition, December 10, 2008, Page 4
CHOPS 850 HEADS
CEO Philippe Dauman fired 850 people in a restructuring
of the media combine last week that owns MTV Networks, Paramount
Pictures and Nickelodeon.
cutback represents seven percent of the work force. It is
broad-based and across all divisions of the company that
is controlled by media mogul Sumner Redstone.
says Viacom is moving quickly to adapt to the challenges
presented by the current economic environment.
revamp positions Viacom to navigate the economic slowdown
and generate sizable efficiencies to drive business
as the marketplace stabilizes and conditions improves,
according to Daumans statement.
restructuring will result in a charge of up to $450M during
the fourth-quarter. Viacom anticipates `09 savings in the
$225M range. The company registered a 37.4 percent plunge
in third-quarter net to $401M on a 10.7 percent revenue
rise to $2.7B.
restructuring program also caps salaries of top executives.
Viacoms stock is down more than 60 percent this year
to $14.57. The CEO is confident of the future based on Viacoms
outstanding brands, diverse revenue streams and global
appeared at the 36th UBS annual global meeting conference
in New York on Dec. 8. His presentation (as other speakers)
was also webcast.
BLYTH TO BETTY
Media heavyweight Myrna
Blyth, who spent more than 20 years as editor-in-chief and
publishing director of Ladies Home Journal and More,
is the new editor-in-chief of BettyConfidential.com,
a site geared to women aged 18-49. She follows another magazine
legend, Tina Brown, who recently made an Internet splash
with the launch of TheDailyBeast.
Blyth is going online
because the Internet is the most exciting arena for
womens media today, she said in a statement.
She has been honored as
Ad Ages Publishing Executive of the Year,
and with the Magazine Publishers Assocation's Henry Johnson
Fisher Award, a top magazine industry honor.
Blyth has contributed
to The New Yorker, Readers Digest, New
York and Redbook. She had tongues wagging in
magazineland with the publication of her '04 book Spin
Sisters, an attack on the purported liberal leanings
of female professionals in the media.
Deborah Perry Piscione,
CEO of BettyConfidential, cant imagine a stronger
person to lead the editorial direction of BettyConfidential.
There are few people
in this world who know women better than Myrna Blyth,
The site says it offers
a social network and content in a roomful of women
setting, and serves as a gathering place for
entertainment, opinion, news and information on anything
and everything women want to talk about.
CNNs Soledad OBrien
chairs the advisory board of BettyConfidential, which is
based in Palo Alto.
HANG LOOSE, SAYS
The Pentagon sent a media
advisory to reporters Dec. 5 concerning a possible briefing
of a missile defense test that said there would
be no briefing if the test was unsuccesful.
The Missile Defense Agency
warned the media the test can occur any time between
3 and 7 p.m. It said the subsequent press briefing
will start approximately two hours after the test
If the ground-based missile
failed to make an intercept (it was successful and the briefing
was eventually held) the whole media event would be canceled.
This briefing will be held only in the event of a
successful intercept, said the Pentagon.
The MDA included a note
to the advisory. It read: If there is no intercept,
it is doubtful that any detailed information will be available
regarding possible cause or causes until telemetry and other
data is analyzed. This will likely take several days.
GATES FOUNDATION BACKS NEWSHOUR
The Bill and Melinda Gates
Foundation is donating $3.5M to public broadcaster WETA
in Washington to expand health coverage at The NewsHour
with Jim Lehrer, which is co-produced with Thirteen/WNET
in New York.
That grant will fund up
to 50 documentaries on global health issues such as HIV/AIDS,
tuberculosis, measles and malaria and the challenges that
neglected diseases pose to scientific and public policy
The NewsHour will also
step up outreach to medical professionals and other members
of the global health community.
Linda Winslow, executive
producer of the NewsHour, says the Gates gift provides the
program the resources to give global health the attention
The NewsHour is watched
five times a-week on 315 PRS stations. It receives funding
from Grant Thornton, Chevron, Vestas, Pacific Life, Atlantic
Philanthropies, National Science Foundation and the William
& Flora Hewlett Foundation.
has signed on disgraced former New York Governor Eliot
Spitzer as a bi-monthly columnist on government,
finance and regulation.
His first column Dec.
3 focused on the financial crisis and argued against bailing
out large banks.
Cordes was named CBS News' Congressional correspondent.
She continues to cover transportation and consumer safety
as well. Cordes joined CBS in 2007 from ABC, where she was
a New York-based correspondent.
Beck, president and publisher of the Argus Leader
in Sioux Falls, S.D., and Keven Ann Willey, editorial page
editor of the Dallas Morning News, have been elected
to the Pulitzer Prize Board, Columbia University said.
10, 2008, Page 5
OF PR FIRMS
SETTING UP IN MUMBAI
Consulting, a boutique digital media and marketing firm
based in San Francisco, is expanding its presence in Mumbai
in the wake of the late November terror attacks there.
light of recent events, now more than ever its important
to show the world that the international business community
will rally around Mumbai, India, said founder Vijay
said the firm, which works for Reliance, Project Ahimsa
and Jump Games, had a media relations presence in the country
but decided to open a Mumbai office for clients looking
to expand to India.
outpost is slated to open in January and Chattha said three
clients in North America will be extended into India upon
the move. He is looking for senior account managers and
consultants as well.
OFFERS HEAT TO COMMUTERS
Stove Top Stuffing brand kicked off a campaign last week
heating 10 Chicago bus shelters to bring attention to a
new instant stuffing product.
which is working with Weber Shandwick, said the month-long
push is the first time heat has been used in bus shelter
Top brand manager Ellen Thompson said the product is all
about warming up families.
of the new product, Stove Top Quick Cups, will also be handed
out at a handful of bus stops throughout the Windy City
this month and a print advertising push is part of the mix.
is based outside of Chicago in Northfield, Ill.
the Best of Show at the 2008 PRism Awards given
by PR Societys Los Angeles chapter. The firm won for
the One Pack = One Vaccine campaign for Pampers
benefitting UNICEF. Paine also grabbed four other PRisms
and five Awards of Excellence, including three awards for
the Pampers campaign in categories new product/service launch,
consumer, with budget $50K and over; cause-related marketing,
corporate, brand or other; one-time media or special event,
corporate/brand, $50K budget or over. ...Bell
Boston, marked Green Day on Dec. 3 to highlight
what the firm says are minor changes being made to create
significant changes to the environment. The day included
an organic breakfast, an environmental quiz, gifts and a
screening of The Truth About Climate Change,
a film by David Attenborough. Staffers were encouraged to
take walks and public transportation to work, switch off
computer monitors and lights, and to recycle. BP, and its
Chime Communications parent, have pledged to reduce their
carbon footbprint by five percent this year for a total
of 42 percent since 2007. ...Darrow
a boutique Melville, N.Y.-based investor relations firm
focused on small-cap clients, has opened a Dallas, Tex.,
office. Matt Kreps, who led his own area IR firm, Magnolia
IR, heads the outpost. Info: darrowir.com.
Kommunications, New York/Gaiam, special interest
lifestyle programming, as AOR for strategic media planning.
Marino Organization, New York/Mortons The Steakhouse,
for opening of a downtown Brooklyn location on Nov. 20.
The firm handles Mortons three other New York area
Marketing Communications, Nyack, N.Y./
International Beverage USA, a unit of Thai Bev, for national
and regional consumer and trade PR for its Mekhong and Change
Beer brands; Cymbol, watch and sunglass brand from Msource,
for PR, Internet marketing and promotions, and True World
Restaurant Group, for launch of packaged sushi brand Sushi
Collins & Company, Buffalo, N.Y./
BakeMark USA, Los Angeles-based manufacturer and distributor
of bakery ingredients and food across the U.S., as AOR for
a re-branding to include advertising, sales
training, PR and other comms.
SMR, New York/BookSwim, online book rental club,
as AOR for media relations. Users pay as little as $10/mo.
and can borrow as many as 11 books at a time with an option
Group, Cary, N.C./DocSite, clinical care solutions,
for strategic consulting and PR.
Jeffrey Group, Miami/Airbus, global airline manufacturer,
for PR in Latin America and the Caribbean, including 14
markets in the region. Offices in Argentina, Brazil, Mexico
and a partner in Chile will service the account.
Media Strategies, Miami/Cushman & Wakefield of
Florida; Adrienne Arsht Center for the Performing Arts;
Hall Lamb and Hall P.A., law firm; Rilea Group, development
firm, and CREW-Miami, commercial real estate group for women.
& Goldberg, Hollywood, Fla./W Fort Lauderdale,
for PR for launch and introduction, slated for March 2009.
Rutter, Milwaukee/Ball Horticultural Company, for
product branding and integrated marketing communications.
& Wolfe, Austin, Tex./GelPro, anti-fatigue floor
mats, as AOR for consumer media relations. The company also
tapped Emblem Creative, Southwest Media Group and Square
One to round out its maketing team.
Gardiner, San Diego/ista North America, utility expense
management, for industry and consumer PR; Pierce Education
Properties and Golden Gate Fields, for advertising.
Communications, Los Angeles/The Nature Conservancy
in California, for PR focused on maintstream consumer media.
Archer PR Entertainment, Los Angeles/Team San Manuel
Yamaha, Supercross racing team, for a second year of PR
Edition, December 10, 2008, Page 6
is reorganizing its operations under the leadership of North
American executive VP Peter Granat.
company said it is slashing costs and reworking several
shared service departments at its headquarters to be integrated
into its European operations.
has been named CEO for Cision Europe, based in London. Managing
directors from Germany, Portugal, the U.K., and the Nordic
region, as well the MD of sales now report to Granat.
VPs for corporate communications and strategic projects
are leaving the company.
October, Cisions board ousted CEO Niklas Flybord and
brought in Hans Gieskes of LexisNexis Group.
company, which fended off a $250M+ takeover bid from U.K.
private equity firm Triton in June, had a rough third quarter
amid the battered U.S. economy. It is currently rolling
out its digital PR platform, CisionPoint, internationally
after the U.S. launch last fall under Granat.
said its head office functions will be reduced and its new
group management team will include only the groups
CEO, CFO and division CEOs for its North American and European
said the moves ensure improved cost efficiencies
and faster execution of its change agenda.
MULTIVU ADDS PAGE IN L.A.
Tracey Page, VP of broadcast
and online media sales at Phoenix-based WestStar Talk Radio
Network, has joined PR Newswires MultiVu broadcast
and digital unit as a divisional VP.
Page focuses on client
development and sales in the advertising and marketing space
and is based in Los Angeles.
At WestStar, she handled
direct B2B and media agency broadcast, web, email and podcast
She was previously with
Giga Information Group and Fourth Shift Corp.
EDUCATION PR GROUP NAMES ADVISORS
a two-month-old social network for PR and other communications
pros focused on the education sector, has announced an advisory
board to guide its development.
The group is planning
to unveil several features like a weekly newsblast of articles
related to education communications, weekly blog postings,
an online director of resources, job board and webinars.
Among the board
of advisors are Patrick Riccards, CEO of Exemplar
Strategic Communications in Falls Church, Va.; Paul Baker,
senior communicator, Univ. of Wisconsin-Madison School of
Education; Terri Dunham, partner, Collaborative Communications
Group, D.C.; Bryan Goodwin, VP of marketing and communications,
McRel (Denver); Jimmy Kilpatrick, founder and editor, EducatioNews.org;
Kathleen Schnier, Laureate Education (Chicago), and Matthew
Tabor, author of Education for the Aughts.
The group networks
through its website, a Facebook Group and via LinkedIn.
Heyman, chief of staff, National Institute of Standards
and Technology, part of the U.S. Dept. of Commerce, to the
U.S. Pharmacopeial Convention, Rockville, Md., as VP of
external affairs and strategic integration. He was chief
of public and business affairs at NIST for more than a decade,
communications advisor to the deputy secretary at Commerce
and acting director of PA for the Technology Administration
with the department. The USPC is a private non-profit focused
on food and medicine safety standards.
Nicholson Prince, formerly of The Wade Group, Burson-Marsteller
and Cohn & Wolfe, to Gibraltar Associates, Washington,
D.C., as a senior VP. Jackie
Khan, A/M at August Jackson Company, joins as an
account manager. She previously handled comms. at Booz Allen
Hamilton and B-M.
Cohen, VP at ENC Marketing & Communications,
to Sage Communications, Vienna, Va., as a VP. She was previously
VP of sales and marketing at Omnistudio.
Sims, district manager for the Fort Walton Beach
District, to Gulf Power Company, Pensacola, Fla., as public
affairs manager. She takes over for John Hutchinson, who
has been promoted to corporate services general manager.
Peden, VP of marketing and communications for Spheris,
to IASIS Healthcare, a Franklin, Tenn.-based hospital owner/operator,
as VP of corporate communications. She is a former A/S for
McNeely Pigott & Fox PR.
Smart, product manager, Edstrom Industries, to Johnson
Direct, Brookfield, Wisc., as an A/E.
Tomlinson, an independent consultant in the Cayman
Islands, to the Ministry of District Administration, Planning,
Agriculture and Housing, as manager of comms. and public
Dvorak to senior VP, GolinHarris, Atlanta. He heads
work for the Georgia Dept. of Economic Development, National
Peanut Board and Republic of Trinidad and Tobago. He joined
in 2006 and was president of PR Society/Georgia in 2002.
Fortune to vice chancellor for public affairs, Vanderbilt
University, Nashville, Tenn. She held the post on an interim
basis for six months and joined the university in September
2000. She is a former gubernatorial press secretary and
reporter for The Tennessean.
Costello to senior VP of investor relations, The
Hartford Financial Services Group, Hartford, Conn. He joined
the IR unit in January 2008 after serving as corporate secretary
and assistant general counsel.
Hazard to A/S and Stephanie
Snyder to senior A/E, Padilla Speer Beardsley, Minneapolis.
and Katherine Brozek
were upped to A/Es. The firm also added Tina
Valek to work on General Mills and Whitney
Mares for the Beam Global Spirits & Wine account.
Edition, December 10, 2008, Page 7
RESPONSE IS NOW CONVERSATION
Internet has changed crisis response from pronouncements
by an organization to a conversation, says Crisis
Communication, written by members of the IPREX group
of independent PR firms and published this month by Kogan
Page, London and Philadelphia.
64 member firms have 86 offices in North America, Europe,
the Middle East and Asia Pacific and employ 1,000 PR professionals.
Total fees are $116 million.
The Internet is more than just a faster means of communication
but a different kind of medium that is realigning
the role and influence of the media, institutions and corporations
while empowering new activists and even the average citizen,
says the book.
bloggers are the new investigative reporters,
it adds, saying companies dont fear the camera
crew at the front gate as much as a blogger posting insider
information, a whistle-blowers allegations, non-attributed
accusations, or the unleashing of unsubstantiated rumors.
and response during a crisis must now be more of a
conversation than a statement
more of an engagement
than a pronouncement
its all about engaging
with our stakeholders, the new lords of social media,
says the 222-page book.
are now required to find, engage with, and share ideas
with total strangers, it says.
is given on handling blogs, podcasts, video and RSS feeds.
of crises and the way they were handled are described.
chapter covers an aspect of crisis communication including
crisis types such as fraud, environmental, legal, natural
disaster, corporate change, and product recall. Developing
institutional brands and creating strategies are covered
as well as risk management, dealing with the media, and
working with lawyers.
Peter Frans Anthonissen
of Anthonissen & Assocs., Antwerp, Belgium, is editor.
His clients have included Renault, Coca-Cola, Procter &
Gamble and the Belgian and Flemish governments.
Anthonissen studied law
and also worked as a journalist before setting up his own
firm in 1987. He has worked on numerous crises and has published
ten books on communication management.
Anthonissen is president
of EMEA group of IPREX. EMEA has 23 offices in 19 countries
stretching from Ireland to the United Arab Emirates.
The goal of the book,
he says, is to convince companies of the absolute
necessity for proactive crisis communication and proper
IPREX president Jim Walsh
of Walsh PR, Dublin, said contributions by experts from
ten countries makes Crisis Communication unique.
He describes it as one
of the early results of our program to derive maximum benefit
for clients and partners from our outstanding knowledge
Members of IPREX include
French/West/Vaughan, Raleigh, 17th largest U.S. firm in
2007 with $12.2 million in fees; Makovsky + Co., New York,
33rd largest with $9.2 million in fees; Vollmer PR, Houston,
53rd largest with $6.8M in fees, and JohnstonWells PR, Denver,
103rd largest with $3M in fees (ODwyer rankings).
U.S. authors are Roger Bridgeman, Boston; Tom Gable, San
Diego; Jerry Hendin, Seattle; Robert Oltmanns, Pittsburgh;
Steven Pellegrino, Boston; Thom Serafin, Chicago; Tony Shelton,
Houston; Kathryn Tunheim, Minneapolis; Elizabeth Courtney,
Nashville, and Tim Wallace, New York.
LEWIS NOT AGAINST TRANSCRIPT
Blake Lewis, a Fellow
of the PR Society and chair of the Universal Accreditation
Board in 2005, said last week, when asked whether he favored
release of the transcript of the 2008 Assembly, that personally
he had no reservation about releasing it.
Lewis, who co-chairs the
Leadership Development Task Force of the Society and who
made a presentation of its results at the 2008 Assembly
Oct. 25, had said in an e-mail to odwyerpr.com
Dec. 10, 2007 that the release of the transcripts of the
2005, 2006 and 2007 Assemblies seems fine to me.
PRS has refused to release
those transcripts after releasing them for the 2002, 2003
and 2004 Assemblies.
PRS COO Bill Murray and
VP-PR Arthur Yann have been telling members who ask for
the 2008 transcript that its sole purpose was to help in
preparing the minutes of the meeting.
Those minutes, a three-and-a-quarter
page document condensing 6.5 hours of the Assembly that
were transcribed onto 136 pages, were published Nov. 21.
Delegates had complained
at the Assembly that the 2007 minutes were not given to
them until the day of the 2008 Assembly and chair Jeff Julin
instructed the staff to prepare the 2008 minutes within
The 2007 minutes had the
notation that they were based on a transcript of the meeting
that was on file at Society h.q. The 2008 minutes
had no such notice.
Murray and Yann have been asked what the meaning of on
file was but have not answered.
New York State non-profit
corporation law says that members of a group may appeal
to a local court if the group refuses to provide minutes
and other documents when asked to do so.
Co-chair with Lewis on
the leadership task force is Barbara Whitman, counselor
based in Honolulu, who is also APR and a Fellow. She has
not responded to e-mails asking her position on releasing
the 2008 transcript.
The leadership task force,
which drew the signatures of nearly 50 veteran members in
2007, stressed the need for openness, total transparency,
in Society matters. Such openness would help to get members
interested in PRS matters and attract leaders, it was argued.
Lewis, in making the presentation
of the task forces work to the 2008 Assembly, said
the group had created 263 Power Point slides but he had
pared them down to a couple of dozen.
The lack of acceptable
candidates from the Southeast and Southwest districts of
the Society was cited by Lewis last year as a key reason
for the creation of the leadership task force.
No one had applied from
the Southeast by the deadline while the one candidate who
applied from the Southwest was rejected.
Edition, December 10, 2008,
of the biggest problems facing the nation, and one that
hangs on public
image, is the threat of bankruptcy faced by the Big Three
polls say 60% of Americans oppose the bailout of the Big
Three and a poll on odwyerpr.com
drew a 55%-45% vote against the rescue.
Americans became so hostile to one of their own major industries,
one that means millions of jobs, is a mystery to us.
for a possible solution we turn to ODwyer Newsletter
editor Kevin McCauley, who suggested in his blog that Only
Oprah can rally America to save its car companies.
he notes, has the power to make a book an almost instant
bestseller. She gave away 276 Pontiac G-6 sedans to her
studio audience on Sept. 13, 2004 to mark the start of her
industrys poor PR, epitomized by the use of corporate
jets to get to the first congressional hearing, needs far
more than the same execs just traveling by car to the resumed
many who are now shouting off with their heads
to the overpaid auto execs, its a case of joy at seeing
the mighty take a flop. But these unwitting critics are
putting their own heads on the chopping block.
million jobs could be lost next year if the companies go
broke and that means the loss of $150 billion in personal
income and $60B in tax dollars. Another 2.5 million jobs
could follow in 2010.
the McCauley blog: Oprah could give the greatest Christmas
gift of all to America and the millions who depend on the
car industry by putting a shine on the industry.
PR is whats needed.
Standard & Poors and Moodys get a big share
of the blame for the current economic debacle since
they gave good ratings to substandard equities.
All three were blasted
by a page one article in the New York Times Dec.
7. They won increasingly large fees for favorably rating
increasingly large (and opaque) bundles of securities about
which they knew little. Moodys made $370M on revenues
of $1.35B in the first nine months of 2008. Profit margins
from 2000-2007 averaged an astounding 53%.
But sell-side security
analysts engage in the same game and now the public is paying
For instance, the record
of upgrades and downgrades for Omnicom since 1999 shows
only one sell advice (by Bank of America Securities
in November 2007) among 58 such changes.
Thirty-one are for buy,
strong buy, add, outperform,
etc., with all sorts of rosy price targets.
OMCs historic high
was $53.50 in 1999 although it briefly touched $54 earlier
this year. It has been in the mid-$20s lately. The
ad conglomerate stocks tend to fall faster and farther than
stocks in general in a downturn.
Economic analysts are
noting that investors, after being burnt by several market
collapses, mostly swore off stocks from 1964 to 1981, a
They may not come back
to the market in such numbers for sometime.
good entry to PR posts these days is politics and government
service, according to Ron Culp, Ketchum executive
who operates culpwrit.com,
which provides advice for PR careerists including recent
Culp tells the story of
Justin DeJong, who took an unpaid press internship with
Chicagos mayor after graduation and then got paid
jobs in a utility company and state government agencies.
He is now on leave from the Chicagoland CofC as Barack Obamas
Illinois press secretary.
Rebecca White, after an
internship with a PR firm before starting her junior year,
applied to the White House website and landed a post in
the First Ladys press office.
After graduating, she
got a PR job at the Energy Dept. and is now helping Secretary
Samuel Bodman win support for the Administrations
Grant Culp, son of Ron,
won an unpaid internship with U.S. Rep. John Shimkus while
in high school. This was followed by a paid internship with
Shimkus and two others in D.C. including one with then-Speaker
of the House Dennis Hastert. After graduation, he became
legislative assistant to Shimkus.
take issue with the definition of the PR Society Assembly
that was provided to the PRNewser website earlier this year
by Mike Cherenson, who will be chair and CEO of PRS Jan.
Cherenson said putting
ultimate voting authority in the hands of Assembly delegates
is the most democratic of all possible structures for association
There is no way the phrase
most democratic of all possible structures for association
management can be applied to the Assembly. It can
only elect the board and officers, set dues and pass procedural
bylaws such as how many districts there are and whether
delegates have to be APR or not.
Lawyers for Venable, which
advises PRS, have repeatedly told the Assembly it must never
order or even suggest that the board do anything because
the Assembly has never voted itself such powers. An attempt
by Central Michigan in 2006 to give the Assembly these powers
(which the ABA and AMA Houses of Delegates have) was defeated
with none of the other 109 chapters supporting it. National
exercises strict control of the chapters.
The Assembly in the mid-1980s
voted twice to move h.q. out of New York but was over-ruled
each time by the board, which then permanently cancelled
the spring Assembly.
If the Assembly had any
democratic powers, its delegates would be able to obtain
a transcript of their own meetings, which they are unable
The mark of a democracy
is elected representatives suggesting and debating issues
at their meetings. No town halls took place
at the last two Assemblies because national board members
monopolized the programs.
Little action on re-writing
the PRS bylaws can be expected in 2009
because bylaws chair Dave Rickey has announced that bylaws
re-write is now a multi-year effort. There is
no effort on the PRS website to obtain suggestions for new
bylaws nor debate any of the issues involving them such
as the APR rule for board and office posts. Abolishing the
APR rule was first proposed in 1999 by the Strategic Planning
Committee but leadership has fought any change in the rule
since then. This reform has never been placed on the Assembly
votes at the Assembly have to be registered
before the meeting starts,
according to a memo to the delegates. This can take place
on the morning of the Assembly. The proxy total went from
28 at 8:15 a.m. to 41 at 3:37 p.m., meaning 13 delegates
left the Assembly. Who got the proxies and how did they
vote them on ending the meeting promptly at about 5 p.m.?
Many Assemblies have gone past 6 p.m. The vote to end the
meeting was about 50-50 but a two-thirds majority was required.
This issue needs investigating.