The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, December 17, 2008, Page 1
WINS CAL. RAIL SAFETY PACT
& Associates has won a competitive process to develop
a PR campaign promoting safety at rail crossings in commuter-heavy
Orange County, Calif.
O.C. Transportation Authority issued an RFP in October to
develop a rail safety education and public awareness outreach
push under legal mandate from county and federal officials.
defeated Caltrop (Los Angeles), Keena Thomas Communications
(Mission Viejo), MBI Media (Covina), Rozcreative (San Diego),
Schubert Flint Public Affairs (Sacramento) and Westbound Communications
(Orange) for the $378K contract.
countys Metrolink commuter rail handles four million
passengers a year and is expanding through 2010. The increased
service combined with federally mandated noise reductions
poses a risk for accidents at its 52 rail-highway grade
crossings in the populous county. K&A is a 22-year-old
public affairs and PR firm headed by Sara Katz, a former
aide to Gov. Pete Wilson and San Diego Mayor Susan Golding.
It has offices in San Diego, Sacramento and Seattle. The
firm will handle special events, media outreach and other
aspects of the education campaign with the goal of increasing
rail safety awareness and curbing trespassing.
also awarded an on-call PR pact capped at $100K to Arellano
Associates of Chino, Calif.
PRETTO MOVES FROM CITI TO
Christina Pretto, key
spokesperson for Citigroup, is moving to American International
Group next month, according to Nick Ashooh, senior VP-corporate
communications at AIG.
Ashooh told ODwyers
AIG is looking forward to benefit from her long experience.
Pretto, who assumes the
VP-corporate media post, joined Citi in `01. She takes the
spot vacated by Chris Winans, whom AIG recruited from Lehman
Brothers in `05. A Citi staffer said Jon Diat has slid into
Pretto had been handling
media calls regarding Citis plans to cut 50K staffers
from the payroll, and fending off reports that the board
wants to bounce chairman Sir Win Bischoff, who replaced
the ousted Chuck Prince last December.
AIG, which has received
a U.S. bailout, went into crisis mode Dec. 10 following
a Wall Street Journal piece claiming that it owes Wall Street
$10B for speculative deals that went south. The company
issued a statement to say its multi-sector credit
default swap portfolio is clearly spelled out on page
117 of its Form 10-Q for the period ended Sept. 30.
CAPOZZI EXITS PUBLICIS
Lou Capozzi, 61, has stepped
down as chairman emeritus at Publicis Groupes PR and
corporate communications group. He will continue as an honorary
senior counselor at the French combines MS&L unit.
Capozzi is president of
International Communications Consultants Organisation and
adjunct professor at New York Universitys school of
continuing and professional studies masters degree
program in PR.
Capozzi joined MS&L
in `90 as creative director. He became CEO in `97 after
Kirk Stewart left for Nike and ran the firm for seven years
before moving to the parent company.
Launching his career in
`69 as publicity trainee at Hill & Knowlton, Capozzi
worked at Bankers Trust, Ketchum, Aetna and Ayer PR prior
BAILEY TAKES REINS AT GMA
Pamela Bailey, a longtime
public affairs and trade group executive, is stepping down
as CEO of the Personal Care Products Council to helm the
Grocery Manufacturers Association, the powerful D.C. group
of food, beverage and consumer products companies.
Bailey takes over in January
for interim president/CEO Manly Molpus, former VP of corporate
affairs for The Kroger Co. who headed GMA for 16 years and
was called back in July when Cal Dooley exited GMA for the
American Chemistry Council.
Bailey led the office
of communications planning in the Reagan White House and
was special assistant to the President and deputy in the
White House public affairs office. She also held top PA
posts at the Dept. of Health and Human Svcs and advised
Presidents Ford and Nixon.
Bailey headed the PCPC,
the trade group for the cosmetics and personal care products
industry, since 2005 and earlier led the Advanced Medical
COURT HELP SOUGHT FOR TRANSCRIPT
Senior members of the
PR Society, frustrated at numerous attempts to obtain the
transcript of the 2008 Assembly and believing members have
a right to it, last week filed a request for help from the
New York County Supreme Court.
Judge Jacqueline W. Silbermann
has been asked to order the Society to make the transcript
available to members as a downloadable PDF on the Society
Cited is Section 621 of
the New York State non-profit corporation law that enables
members of a group to obtain access to books and records
that are being denied to them by leaders.
(Continued on page 7)
Edition, December 17, 2008, Page 2
HASNT REALIZED PROMISEBUDD
relations, which Fortune said seven decades ago is one
of the greatest opportunities for the contemporary business
executive, has not lived up to its promise, writes
veteran PR pro John Budd in Too Many Geese; Too Few
Swans - An Unexpurgatorial Account of the Rise, Fall and
Future of PR AuthorHouse (April 08).
one of the top executives at Carl Byoir & Assocs. for
many years and then with Emhart Corp., wonders if practitioners
have become mostly implementers rather than
influencers. He believes that not only this
generation but the next is lost in regaining
PRs proper role in the corporate executive suite.
current generation of communicators, with some notable exceptions,
lacks the talent, the sophistication and the commitment
needed to be chief communications officers,
he writes. Who will relight the fervency and restore
the soul of public relations? Budd asks.
quotes Williams College sociologist Robert Jackall, who
tramped miles of plant floor in researching
his 1989 book, Moral Mazes. and said PR people
are quintessential purveyors of advocacy, invading
every corner of society, encouraging people to spend money,
join organizations, rally to a cause or express outrage.
The downside of this activity, Jackall says, is that it
can place truth, trust and credibility at risk.
book is the result of an assignment by Ball State University
to prepare a white paper on the past, present and future
of PR. Nothing less than a book length examination
could offer answers, says Budd, who has operated the
Omega Group think tank for the past 19 years.
delves into the contributions to PR of such figures as Paul
Garrett of General Motors, Arthur Page of AT&T and W.
J. Cameron of Ford and finds that current PR figures dont
measure up to them.
Counselors Like Da Vinci
pros should be like Leonardo Da Vinci and Bayard Castiglione,
who counseled heads of state in the 1500s. Da Vinci was
supported by princes not for his skills as artist,
inventor and engineer extraordinary, but for his counsel,
than chief communications officer, he would
like the top PR person to have the title of advisor
to the chief executive for public diplomacy.
feels that the use of PR as a term will continue to fade
and where it remains it will be tightly linked to
book mentions PR Seminar, now known simply as Seminar.
Fewer than ten of its 200+ blue chip corporate members have
PR anywhere in their titles.
five of the 50 largest PR firms as ranked by ODwyers
use the term PR in their names.
feels that PR people have bloated self-images
in their professional organizations that are not mirrored
in what they do for a living.
executives, he says, perpetuate the mirage of PR,
embracing its ceremonial standardssitting at the feet
of academic gurus at such elite watering holes as Vail and
Boca Raton, or paying homage to the best selling management
tutorsbefore returning to their decidedly more limited
day jobs of brand management or marketing communications,
ignoring, or not recognizing, the paradox. PR executives
must get out from under administrative duties
and become thinkers, analysts, and
advisors, he says. When the CEO calls
you in to discuss something that has not yet happened, then
you may assume that your judgment, not your media wizardry,
is being respected.
SAYS PA, PR MIX INAPPROPRIATE
Defense Departments public affairs and information
operations did not have clearly defined structures which
led to inappropriate funding between the PR
and propaganda units, according to a Pentagon audit released
Defense Departments Inspector General said in the
100-page, acronym-laden report that the failure to appoint
a director for the Armed Forces Information Service for
seven years allowed for that funding snafu, as well as other
lapses like the loss of hundreds of thousands of dollars
in property and funds wasted on unnecessary purchases at
AFIS. The AFIS, which includes entities like the Stars and
Stripes newspaper and Armed Forces Radio, is overseen by
the Office of the Assistant Secretary of Defense for Public
report, requested by Assistant Secretary for PA Robert Hastings,
was sparked in part by questions last October over funding
for the America Supports You PR program, which
has been administered under the public affairs units
purview but funded through the AFIS.
Stars and Stripes newspaper was drawn into a controversy
last year when it was reported that PR work for the ASY
campaign was being funded from the papers budget,
meaning public affairs funds went to propaganda operations,
an apparent violation of federal law. The auditors
report said a lack of separation of duties between policy,
oversight and operations at AFIS led to that adverse
auditors recommended that he perform an independent assessment
to determine whether the use of AFIS funding for public
affairs programs violated public law and whether the use
of PA contract services to support strategic communications
efforts was appropriate.
told the auditors that internal reviews are underway to
correct some of the concerns.
STAFFER TO NATL RESTAURANT ASSN.
National Restaurant Assn. has hired Beth Johnson, Acting
Under Secretary for Food Safety at the Dept. of Agriculture,
as executive VP for PA. The registered dietician also held
the deputy chief of staff and senior advisor positions.
joined the USDA after a four-year stint at Fleishman-Hillard.
other jobs were staff member at the Senates Committee
on Agriculture, Nutrition and Forestry, nutritionist at
the Food and Drug Administration and associate director
of food policy at the National Cattlemens Beef Assn.
Sweeney heads the NRA, which represents the countrys
No. 2 employer with 13.1M jobs. Members of the NRA generate
annual sales of more than $550B.
is to oversee the groups government affairs, public
policy and communications functions.
Edition, December 17, 2008, Page 3
Alexander, who was chief of Coxs Washington, D.C.,
news bureau, which is being closed by the Atlanta-based
media company, will be the new ombudsman at the Washington
Post. He takes the position Feb. 2, replacing Deborah
Weymouth, publisher of the Post, says Alexander will bring
his 30 years of experience in the news industry and
will be an excellent advocate for our readers.
joined Cox/D.C. as a reporter in `76, become foreign editor
in `89, deputy bureau chief in `94 and chief in `97.
memo calls Alexander a leader in promoting open government.
He will serve WaPos readers and become an internal
critic of its journalism.
OSBERG GETS BUZZED
Greg Osberg, former president
of Newsweek, has taken the CEO post at Buzzwire,
mobile video outfit in Denver.
The 51-year-old executive
is credited for launching the online version of the Washington
Post Co.-owned newsweekly in an 18-year career there. Earlier,
he was sales and marketing president at CNET.
Buzzwire helps clients
publish video and Internet radio material on mobile device.
It counts Verizon and AT&T as clients.
Osberg told the Wall Street
Journal he took the post because mobile media feels
like the Internet in the early `90s.
NEWSWEEK CUTS STAFF, RATE
is owned by Washington Post Co., is cutting ten staffers
and extending its early-retirement that was accepted by
117 staffers earlier this year.
The magazine dropped its
rate base from 3.1M to 2.6M. That is the amount of circulation
that is guaranteed to advertisers.
Ann McDaniel, senior VP
at WaPo Co., said appetite for both news and Newsweek is
strong, but "we are living in tough times."
NYT CO. HITS H.Q. FOR $225M
The New York Times Co.
expects to raise $225M in financing in the form of a sale-leaseback
of its new headquarters building near the Port Authority
in an effort to shore up its balance sheet.
That comes from guidance
released Dec. 9 by the company ahead of the appearance of
CEO Janet Robinson and CFO Jim Follo at the UBS global media
and communications conference.
The NYTC owns 58 percent
of the tower, and has hired Cushman & Wakefield to negotiate
the financing deal.
Follo says the building
proceeds will be used to pay down long-term debt. It provides
a unique opportunity for us to borrow at attractive
rates, he said.
The NYT is looking for various alternatives, including
revolvers, public offerings or private placement to
deal with the credit crunch and a challenging '09.
The company is evaluating
its liquidity requirements and is in discussion with lenders
regarding debt maturing in '09 and '10.
Follo said there is no
intention or need to replace the $400M credit facility that
expires next year.
Robinson believes the
company is ready for the softness next year. She said through
our revenue initiatives, expense cuts and the steps we are
taking to improve our financial flexibility, the Times Co.
is well positioned to weather the challenges next year is
expected to bring.
SWARTZ SUCCEEDS IRISH AT HEARST
Steven Swartz succeeds
George Irish, 64, as president of Hearst Newspapers after
a nearly three-decade run on Jan. 1.
Irish is to become VP
and eastern director of the William Randolph Hearst Foundation
in California and The Hearst Foundation in New York.
Swartz, 46, was made executive
VP in `01. He will preside over 6,500 employees working
at 16 dailies and 49 weeklies.
Those papers include Houston
Chronicle, San Francisco Chronicle and Albany
Swartz began a journalism
career as a reporter for the Wall Street Journal,
and was president of SmartMoney, a venture between Hearst
and Dow Jones, before joining Hearst. He was responsible
for Hearst's acquisition of Metrix4Media, search engine
marketing, and was in charge of yellow pages operation since
BEWKES FIRMS GRIP ON TW
CEO Jeff Bewkes will add
the chairman title when Dick Parsons exits Time Warner on
The employment contract
of 56-year-old executive Bewkes gave him the option to resign
if he didn't get the chairman position in early `09.
Bewkes is still trying
to negotiate a deal to combine AOL with Yahoo, those talks
have been ongoing.
NPR CUTS STAFF, PROGRAMS
National Public Radio,
projecting a $23 million deficit from loss of underwriting
and other revenues, said it will cancel two programs and
cut 64 staffers.
NPR said it initially
projected a $2M deficit for 2009 on a budget of $168M, but
the economic turmoil ballooned that figure to $23M after
sponsors backed out.
Day to Day
and News & Notes will be pulled March 20
and NPR also said it wouldnt fill several open posts
and look to trim costs across its operations.
The workforce cuts amount
to a seven percent reduction in NPRs staff, which
now numbers 889.
NPR said the cuts are
necessary despite reaching near-record audience levels on-air
and online. The media entity claims 26.4M listeners weekly
and eight million users of NPR.org.
Although it has a significant
endowment, legal restrictions limit its expenditure. Its
crucial to realize that these programming changes are being
driven by a loss in revenue, not relevance, said Ellen
Weiss, NPRs senior vice president for news.
news continued on next page)
Edition, December 17, 2008, Page 4
NAMED IN $10M LIBEL SUIT
Dynamics is one of three targets of a $10M libel suit brought
by a U.S. law firm.
is being targeted for its work for Russian telecom Altimo,
which is tussling with the Norwegian company, Telenor, over
control of a joint venture.
London headquarters office distributed an open letter to
Telenors board on Nov. 12 outlining allegations against
the Norwegian company, a copy of which is on the Altimo
website with FD listed as a press contact.
that letter, Altimos chairman, Andrei Kosogov, charges,
among other nefarious claims, that a network of legal
firms and public affairs agencies in Russia and the U.K.
appear to have undertaken black PR campaigns in the media
to try to discredit Altimo, its parent company Alfa Group,
and its shareholders involving methods such as payments
to journalists and newspapers for the publication of information.
staffer James Melville-Ross, managing director of financial
communications (UK), is listed as the primary contact at
FD on the open letter.
suit was first reported by the U.K.s Daily Mail,
which noted a dossier distributed in the Russian companys
name claimed evidence of dirty tricks against
the Philadelphia law firm Marks & Sokolov, which handles
clients in the Ukraine and Russia. The law firm says it
hasnt worked for Telenor.
is part of the Russian conglomerate Alfa Group, which is
controlled by powerful Russian businessman Mikhail Fridman
and also named in the suit.
which declined to comment to the Daily Mail, has not been
PENN WATCHES TRENDS AT WSJ
Mark Penn published his first online Wall Street Journal
Microtrends column Dec. 11 with a piece about
mattress stuffers who are people who have
lost their trust in the financial world and are preparing
for the next meltdown.
The MS crowd isnt
a bunch of crotchety misers, rather they are
Baby Boomers who believed life (and the future)
was sweet only a short time ago.
The financial shock now
has them stuffing their money into Treasury bills
instead of into a tin cup. They are purchasing U.S.
Mint gold coins and paying for items with cash vs. charge
Penn suggests that dying
post offices convert P.O. boxes into safe deposit
boxes to service TMers. He eyes the possibility of a baby
squeeze as couples put off having a kid as the ultimate
Penn, who pens the column
with E. Kinney Zalesne, sees a hunger for security hedges
such as a gun, some cash, a little gold and a small
safe in the bedroom in case all the ATMs suddenly shut down.
Penn wrote Microtrends:
The Small Forces Behind Tomorrows Big Changes
in `07. A paperback version is slated for the spring.
His column will appear
weekly in the marketing section and deal with trends that
he sees developing.
The WSJ identifies Penn
as B-M CEO; Penn, Schoen and Berland president and advisor
to both Clintons, Tony Blair and Bill Gates. It credits
Penn with creating the term soccer mom in `96.
HEFNER LEAVES PLAYBOY
Christie Hefner, 56, is
stepping down as chairman/CEO of Playboy Enterprises, capping
a two-decade rule of the media company founded by her father,
She will stay on as CEO
through January and remain on the board until a replacement
has been named.
Jerome Kern, board member,
will serve as interim chairman and become temporary CEO
in the event Hefners successor is not found by Feb.
Hefner says she is finished with the corporate world. She
plans to do public service/non-profit work and give speeches.
Kern heads his own consulting
firm and was chief of On Command Corp., which provides interactive
video to hotels.
Communication said Financial Week ceased its
print run on Dec. 7 and has become an online-only publication.
Year over year, our Internet traffic has grown dramatically,
said Nancy Adler, publisher of the erstwhile weekly newspaper.
"By focusing on delivering the news on the web rather
than in print, we can keep our readers truly updated in
today's volatile marketplace.
Promaulayko, executive editor of Cosmopolitan,
has been named editor-in-chief of Rodales Womens
Promaulayko was named
EE of Cosmopolitan in July 2000 after serving as deputy
editor for a year. She was previously one of the original
editors of Teen People and began her publishing career
at YM magazine.
Marymont, vice president of information center content
in Gannetts U.S. community publishing division, has
been named VP/news for the division. She succeeds Phil Currie,
who is retiring after 40 years with Gannett.
Earlier, she was executive
editor and VP/information center at the News-Press,
Fort Myers, Fla. She was formerly executive editor of the
Springfield (MO) News-Leader.
Warners Headline News cable network will debut
a new weekend show led by syndicated radio show host and
money coach Clark Howard on Jan. 3, 2009. The
eponymous program aims to help viewers make sound financial
decisions amid an increasingly dire economy,
said TW. Two 30-minute shows will air back-to-back on Saturdays
and Sundays at 6 a.m., noon and 4 p.m., including calls
from Howards daily radio program, The Clark
The programs will also
feature a Money Coach segment including a profile
of callers finances, a consumer tip of the day and
travel tips. Info is online at www.CNN.com/ClarkHoward.
17, 2008, Page 5
OF PR FIRMS
CLIENT CHURN LIKE 07
percent of clients severed ties with U.S. PR firms in 2008,
according to a study by StevensGouldPincus, essentially
even from 23 percent in 2007.
estate and technology took the hardest hits and firms in
the tech cradle of northern California as well as Southwestern
states took the hardest hits topping 30 percent turnover.
in the $3M-$10M range were hardest hit, according to the
study, with an average just under 30 percent.
sectors of PR that have taken a beating include travel/hospitality
(24.2%), consumer products (23.1%), crisis (22.8%) and healthcare
(22.7%). Sports and entertainment are bearing the economic
downturn with the least damage with only 13.8% client turnover,
said SGP managing partner Rick Gould.
the economic downturn was the most cited reason for the
churn, many also said management changes at clients was
a factor, although that could be a result of executive revamps
resulting from the economy.
slightly more than 12 percent said client reviews caused
them to lose business.
partner Mike Muraszko, who is based in Los Angeles, noted
California and the Southwest were already in a steady economic
downturn when the bank and credit market collapses hit.
This delivered a double hit to those PR clients there
and their PR agencies, he said. He added that principals
at firms in the region say competition for PR business is
one-fifth of the firms surveyed said they had been able
to replace lost clients with new ones. Firms said intensified
training, more frequent personal contact with clients and
improved review methods to measure results were among steps
being taken to retain business.
GCI, H&K SHUFFLE UP NORTH
GCI Canada, part of WPP
Group, said it has launched a new public affairs division
with the recruitment of two execs from sister firm Hill
& Knowlton Canada.
The move follows H&Ks
hire of Ian Brodie, former chief of staff to embattled Canadian
Prime Minister Stephen Harper, who joined H&K as a senior
Ken Boessenkool, national
practice director for PA at H&K, and Jamie Carroll,
a senior counselor, are making the move to GCI. Carroll
is a VP based in Ottawa.
H&K Canada CEO Mike
Coates wished the two success in a statement from GCI announcing
Boessenkool was a senior
advisor to Harper. Carroll was national director of the
countrys Liberal Party.
Communications, a New York PR and investor relations
shop, has expanded to the west coast with a Silicon Valley
office in Los Gatos. Suzanne Matick, who handled PR for
Cemaphore Systems and IronPort Systems, heads the outpost
as a principal. The outpost is the firms sixth office
(four are in India) since its founding four years ago. Info:
& Company is moving from Frisco, Colo., to Westminster,
outside of Denver; trippecompany.com.
Brod PR, New York/Mission Skincare, skincare brand
designed for athletes and active people, as
Finn, New York/Elecktrobit Corp., Finland-based global
tech company, for PR for its Wireless Solution business.
Senior VP Chris Fallon leads the account targeting wireless,
B2B and consumer audiences.
Morris + King Company, New York/emortal.com,
web-based software for chronicling digital family memories,
as AOR for launch in spring 2009 and ongoing PR.
Klein Communications Group, Marlton, N.J./
Asbury Communities, senior living communities, for branding
and PR; Croda, natural-based specialty chemicals, for community
outreach, and The Visiting Nurse Assn. of Greater Philadelphia,
for PR and marketing.
Baerlein, Boston/Lasell College (Newton, Mass.),
and the Boston Center for Adult Education, as AOR for PR.
Company PR, Wellesley, Mass./Ada Energy, Kazakhstan-based
oil and gas company, for a two-day seminar for PR executives
of the company, including a briefing at Bloomberg News.
Britannica Business Solutions, London, arranged the U.S.
PR Worldwide, National Cancer Institute, Office of
Communications and Education, for a five-year comms. campaign
with The Media Network and DB Consulting Group. First-year
budget is $2.8M.
Management Group, Cincinnati/Air Alpha, private air
charters, for PR.
Maccabee Group, Minneapolis/Goldn Plump Poultry, for
PR including local and national media relations, as well
as corporate communications.
PR, Phoenix/Fleixble Display Center at Arizona State
University, a partnership between the university, U.S. Army
and private industry focused on development of flexible
& Zion, Tempe/Paradise Medspa & Wellness,
as AOR for integrated marketing, including social media,
traditional PR, interactive and advertising.
ad|pr, Las Vegas/Nevada Childhood Cancer Foundation,
non-profit, as AOR for PR.
Communications, Seattle/Washington Technology Industry
Association, 1,000-member tech sector group, and Konnects.com,
business social networking, as AOR for PR. SC launched Konnects
in August and the client expanded the relationship.
PR, San Diego/Hilton San Diego Bayfront; US Grant
Hotel, and Harrahs Rincon Casino & Resort, for
MS&L, London/Manchester Commission for Economic
Development, Employment and Skills, for comms. support for
the Manchester Independent Economic Review, an economic
study of the city.
Edition, December 17, 2008, Page 6
PROGRAM SEEKS ENTRIES
Business Coalition on HIV/AIDS, Tuberculosis and Malaria
is calling for submissions for its 2009 Awards for Business
honors, which will be presented in Washington, D.C., in
June, go to companies implementing high-level
programs to fight disease. Awards are presented in six categories:
workplace program; community investment; core competence;
women & girls; performance management, and partnership
and collective action.
winners included Viacom, Coca-Cola and HBO.
is Feb. 23, 2009 and winners will be notified by late April.
PAGE TURNS TO MEWAWALLA
The Arthur W. Page Society
has hired Anuneha Mewawalla as communications manager for
She joins from Antenna
Group, San Francisco, where she developed clean technology
and renewable energy programs for firms backed by Google,
Oak Investment Partners and Idealab.
Earlier, she was anchor
and reporter at STAR News, News Corp.s
24-hour TV news network. Mewawalla, a faculty member at
San Francisco States broadcast and electronic arts
unit, also reported for Aaj Tak, TV Today Network, a major
player in south Asia.
Communications, Brighton, Mass., is using Certeons
aCelera software to cut the time it takes to access shared
files among staffers in Mass. and San Francisco. The software
was deployed virtually from the firms Boston area
data center and has cut download times and lured back users
who considered abandoning the companys intranet, Certeon
said. ...Pro Sports
MVP, a sports marketing firm based in Colorado Springs,
Colo., is marketing its 10th year. The firm claims to be
the largest private provider of sports and entertainment
tours to U.S. military personnel in Iraq and Afghanistan.
It has recently worked with the National Association of
Realtors, Computer Associates and Natl Coalition of
Associations of 7-Eleven Franchises. Info: prosportsmvp.com.
an on-demand media list service, said 3in1media.com, an
SEO firm, has tapped its PR services. PRwebi claims more
than 500K contacts across 85K outlets in print, broadcast
and online. ...PR software company dna13
was among the 10 New Media Companies to Watch
as designated by the International Data Company. Krista
Napier, an analyst at IDC, noted the rise of digital and
social media is driving a new approach to communications
that is real time, and two way... ...International
Association of Business Communicators and the Brazilian
Association of Business Communication inked a partnership
deal on Dec. 3 to offer expanded benefits to members of
both groups. The establishment of an accreditation program
for Brazilian communicators, joint research studies and
internships are being explored.
Gotzler, who handled accounts at Harriet Weintraub
PR, to real estate brokerage Brown Harris Stevens, New York,
as director of communications.
Stokes, media relations and public affairs staffer
for the Mortgage Bankers Association, to the Independent
Community Bankers of Amerca, Washington, D.C., as director
Hofelich, director of media relations at the Generic
Pharmaceutical Association since 2004, to the National Pharmaceutical
Council, Reston, Va., as director of comms. She was previously
comms. director for the Senate Governmental Affairs Commmittee
and handled press for its chairwoman, Sen. Susan Collins
Reynolds, global PR director for Vivendi Games, has
re-joined GolinHarris as a VP in Los Angeles to lead day-to-day
management of the Yahoo! account.
Goldstein, copywriter, Cline, Davis & Mann, to
Vox Medica, Philadelphia, in that same role. Also, David
Reilly, a former agency exec and recent masters candidate,
joins as a copywriter.
Datz, VP for high-end auto PR specialty firm Brandware
PR, to Fisker Automotive, Irvine, Calif. as director of
PR to oversee worldwide communications. Datz, 38, ran Atlanta-based
Brandwares New York office after managing PR for luxury
carmaker Panoz Auto Development in Atlanta. Fisker is slated
to unveil the $87K production model of its Karma vehicle
at the Detroit Auto Show in January and is taking orders
for delivery in 2010.
Mansingh, who was Indias ambassador to the
U.S., has joined APCOs international advisory board.
He also was posted in the U.K., Nigeria, Afghanistan, United
Arab Emirates, Belgium, and served as Indias Foreign
Secretary. Mansingh held a raft of titles in New Delhi including
joint secretary in the Dept. Of Economic Affairs, director
general of the Indian Council of Cultural Relations and
secretary (west) in the Ministry of External Affairs. That
background, according to APCO CEO Margery Kraus, will strengthen
the independent firms emerging market insight.
Rylance, chairman of the Asia-Pacfic region for Burson-Marsteller
and vice chairman of global development, will step down
at the end of the year. A replacement has not yet been named.
B-M parent WPP bought Rylances firm, Merit Communications,
Palladino Cofone, worldwide account director for
the Kodak account at Ketchum, has been named director of
the firms New York technology practice, a new post.
She also assumes responsibilities as account director for
Nokia North America.
Perry to executive VP, digital strategy and operations,
Weber Shandwick. Perry continues as GM for southern California
and will oversee the firms digital team around the
world. James Warren
was upped to chief creative officer for digital, based in
Edition, December 17, 2008, Page 7
do not need a lawyer to file such a request.
621 says corporations are to keep "complete books and
records of account and minutes of the proceedings of its
members, board and executive committee
adds that "any of the foregoing books, minutes and
records may be in written form or any other form capable
of being converted into written form within a reasonable
have a right to examine such documents at the "office"
of the non-profit "during usual business hours."
say the "complete" record of the 6.5-hour Assembly
is a 136-page transcript which was delivered to the Society
by a transcription service.
three and one-quarter page "minutes" of the transcript
made available to members fails to accurately capture the
lengthy Assembly and is "only a bare hint of what took
place that day," says the letter to the Court.
Murray, president and chief operating officer, has failed
to make the transcript available when asked to do so by
members, says the letter.
and VP-PR Arthur Yann have told members that the "sole
purpose" of the transcript was to prepare the minutes.
according to the complaint, has refused to make available
the minutes of the executive committee at its meeting on
Jan. 25, 2008, although Section 621 specifically mentions
that such minutes must also be made available.
The letter notes that
the Societys withholding of the 2008 transcript, although
transcripts for the 2002, 2003 and 2004 Assemblies had been
distributed to the press and presumably some members, has
resulted in public criticism of the Society.
PR professor William Sledzik
of Kent State University, on his blog, called Society leaders
"wrongheaded and obstinate" in withholding the
transcript and David Scott, author of "The New Rules
of Marketing and PR," said the Society "acts like
the worst sort of command-and-control operation."
Complainants further said
that the Society has a "lengthy record of withholding
important information from members" and the matter
of the transcript is only the latest example of this record.
They note that one of
the biggest decisions the Society ever made, the suspension
in 2006 of publication of its annual directory that included
the names of 20,000 members and 200 other pages of valuable
materials, was done without any consultation with the Assembly
or the members at-large.
"Many members feel
the current online directory, while useful, is no substitute
for the convenience of a printed record of members,"
said the complainants.
They also note that delegates
at the 2008 Assembly were disappointed that minutes of the
2007 Assembly were not provided until the day of the 2008
meeting and the third quarter financials were also provided
on the day of the 2008 meeting. A complete list of all the
delegates of the 2008 Assembly has never been made available
to the entire membership, they also note.
"The Society seems
to be getting tighter and tighter with information,"
say the complainants.
While the 2007 minutes
were headed by the notation that the minutes were based
on a transcript which was "on file" at Society
h.q., there is no such notation on the 2008 minutes.
of Annual Meeting
They note that the bylaws
of the Society say the Assembly "shall have and may
exercise all the powers, rights and privileges of members
at an annual meeting."
The complainants believe
that "this certainly entitles the delegates and members
at-large to view the transcript of that meeting.
Challenging the conduct
of the meeting by leaders, the letter to Judge Silbermann
says that for the second year in a row there was no time
for a "town hall" at which delegates could question
the 17-member board of the Society because leaders had heavily
programmed the meeting with various activities.
on Strategic Dialogue
This included about two
hours of training in "strategic dialogue" by an
outside consultant, the letter notes, even though at least
one-third of Assembly delegates would not be present at
the 2009 Assembly because of a three-year limit on service.
Delegates who raised topics
for discussion during the day were told to hold them until
the "town meeting," says the letter.
SORRELL SEES MORE HELL
WPP Groups Martin
Sorrell sees more hell than heaven in `09 as
the global economy of the developed world remains in the
A key `09 priority is
to take headcount out of the U.S., U.K., France,
Germany, Italy and Spain and find the correct level of staffing
to service the burgeoning nations of China, India and Brazil,
Sorrell told the UBS global media and communications conference
in New York last week.
He had expected India
to surpass Chinas rate of growth next year, but now
he does not expect that to happen in the aftermath of the
Mumbai terror attack.
Developing world growth,
according to Sorrell, provides a big boost to WPP. Since
those nations are under-advertised and under-branded
they shell out marketing dollars at twice the rate of GNP
expansion, he explained. In contrast, ad growth in developed
nations tracks the GNP.
Sorrell said WPP had been
slow in realigning its employment level this year, which
crimps its profit margin. The pressure from the recession
has been considerable, he noted. Some clients did not move
quickly enough to adjust to rapidly collapsing markets.
Its not that there is a lack of visibility,
many just dont like what they saw, Sorrell said.
The WPP chief expects
Q1 and Q2 of next year to pose major challenges to marketers
He anticipates the battered
financial sector will smartly rebound in the middle of `09
when greed overcomes fear. The real world
will hit the recovery trail in `10, and that growth will
contrast nicely with the poor performance of `09.
Edition, December 17, 2008,
is PRs role (or lack of it) in the current U.S. economic
opacity is the primary cause of the recent market
setbacks, wrote Pau Herrera, CEO of GrupoBPMO, Spain,
in a column for odwyerpr.com last week.
afar, and no doubt helped by it, Herrera has put his finger
on the main cause of the economic slide although we would
use a U.S. termstonewalling.
Enron scandal showed how poor-quality information always
ends up being seen for what it is and the resultant rumor
mongering leads to a situation of explosive stress,
he further writes. He also noted how information is
choked off as a crisis starts unfolding. Tension
and uncertainty exacerbate fear and suspicion. While
the U.S. worried about terrorism from abroad, Wall Streeters
caused more terror among the entire population than foreign
terrorists could ever dream of causing.
agree that excessive secrecy is at the root of the
economic meltdown. Corporate and government interests used
PR as a bulwark against information flow rather than something
that encouraged it. Much of PR morphed into lobbying and
marketing and, at the behest of employers, abandoned its
original promise of answering press questions most
cheerfully (Ivy Lee, 1906). The press conference,
long the main interface of organizations and reporters,
all but disappeared. As for whose fault this is, PR cant
be any better than the people paying for it.
indication of the quantity of money being spent on lobbying
is in an article in the January Vanity Fair by economist
Joseph Stiglitz. He says a $300M lobbying effort brought
about the repeal in 99 of the Glass-Steagall Act that
separated commercial banking from investment (speculative)
Commercial banks then
embarked on high-risk investments much like Savings &
Loans did in the 1980s when they won the right to bankroll
projects other than homes. Some 1,700 S&Ls folded because
of speculative excess.
Stiglitz, Columbia University
professor who is called the most quoted economist
in the world, says the SEC greased the skids of deregulation
by allowing investment banks in 2004 to bump their debt-to-capital
ratio from 12:1 to 30:1 or higher, thus inflating
the housing bubble. He also whacks the Moodys,
Fitch and S&P rating agencies. SEC and others pitched
self-regulation but Stiglitz says self-regulation
it cant identify systemic risk.
fed up with dealing with the ornery press, turned
many years ago to D.C. to get their way, employing not only
their own trade associations but coalitions of associations.
It no longer mattered what people thought as long as arms
could be twisted in Congress. The best marketing
was to pass a law requiring that your product be used (i.e.,
mandatory helmets for bikers).
Politics has now become
the path to a lucrative PR career, replacing
the press. Interning at a politicians office, moving
up to a paid job at the state or national level, and then
to a job at a K st. lobbyist is the way to go.
There are an estimated
30,000 lobbyists in D.C. with $200,000 as the average pay.
PR career adviser Ron Culp (12/10 NL) gave three examples
of grads getting jobs via this political route. The National
Capital chapter of PRS is by far the biggest with 1,400
members. No doubt many members started off locally and followed
political leaders to D.C.
large section of PR became marketing,
using press, promotions, events, web, direct contact with
customers, indeed, anything at all, in service of the bottom
line. PR firms that know their products and markets are
thriving as evidenced by the ODwyer rankings that
track their often 20% and 30% annual growth rates. Conglomerates
OMC, WPP and IPG, their ad revenues slashed by the meltdown,
are increasingly pushing their PR services.
Corporate PR has turned
inward, says WPPs Sorrell, mostly being used to fight
turf wars at companies. Such internal political
battles would horrify customers
if they knew about them, he said (11/12 NL).
views of PR differ from those in PR Society literature
but members of the PR Student Society tell us they are not
allowed to deal with uswe must go through h.q. (which
mostly doesnt talk to us).
This blocking of students
and professors (their PRS faculty advisers dont respond
to us either) from our viewpoints is exactly the kind of
educational abuse fought against by the American Assn. of
University Professors. It is wrong, says the AAUP website,
when instructors fail to present conflicting views
on contentious subjects, thereby depriving students of educationally
essential diversity or balance.
The AAUP is against students being indoctrinated
rather than educated. It has committees that
expose such abuses.
The Wall St. Journal,
meanwhile, headlined on 12/12 that College Bills Wallop
Families (many paying upwards of $50K a year) and
the Center for College Affordability complained that bloated
bureaucracies are wasting college funds. The ratio of non-instructional
staff to teachers has gone from 4.5-to-10 in 1975 to 8-to-10
today, wrote Steven Malanga of RealClearMarkets in the 12/11
New York Post. He says governments are overinvesting
in public universities and doubts the correlation
between education and success. The real correlation, he
says, is I.Q. and success.
need for members of PRS to go to Court to get documents
that should be readily available (page one) is a
watershed moment in the Societys history. COO Bill
Murray says that neither the board minutes nor the executive
committee minutes have to be made public. But two parts
of the law say they do if there is any action or proceeding
against a non-profit or its officers, directors or members
(parts f & g of Section 621)
Murray e-mail that is part of the members complaint
says the EC needs privacy to encourage full
and frank discussion of a wide range of matters, some of
which may be confidential. We dispute that. The EC,
in the first place, should not be meeting an entire morning
when the full board is present, as it was on Jan. 25 this
year. It should not be hiding, except in a personnel matter,
anything it is discussing...Murray
says there were no minutes of the Jan. 26 (Saturday)
all-day meeting because it was a retreat rather
than a board meeting. Astoundingly, the directors spent
a day listening to Glenn Tecker of Tecker consultants teach
them how to be a strategic board (i.e., keep
out of the hair of the staff). Whether the nine new directors
will put up with such nonsense, including being forced to
sign oaths of silence, remains to be seen. If the 09
Nine have any guts, they will, as of Jan. 1, move
to rectify systemic wrongs including rescinding the bylaw
that lets the EC act in place of the board; erasing APR
from the bylaws; barring chapter officers or directors from
serving as Assembly delegates because too many of them are
too cozy with national; allowing reporters to join PRS,
and ordering Tactics to carry ads for ODwyer
products. The nine new directors (alpha order) are Lynn
Silverman and Gail