The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, January 21, 2009, Page 1
OTHERS REWARDED WITH OPTIONS
board on Dec. 29 granted CEO John Wren and other top executives
a package of stock options pegged at the $25.48 price.
shares are currently trading at $26.66. Thats off
a 52-week high of $50.16 and a stock split adjusted closing
of $47.47 on Jan. 21, 2000.
percent of Wrens options are exercisable on Dec. 29,
according to OMCs Form 4 registered with
the Securities and Exchange Commission on Dec. 30.
Another 30 percent are exercisable on the second anniversary
of the grant and the remaining options become exercisable
at yearend `11.
to the ad/PR congloms `08 proxy, Wren owns options
on 500K shares triggered 2/25/09 at the price of $32.75.
He has 2.5M options set at $45.61 on 12/6/09 and 4M at $39.75
board provided 500K option grants on the same terms as Wren
to chief financial officer Randy Weisenburger, Diversified
Agency Services CEO Thomas Harrison, BBDO Worldwide CEO
Andrew Robertson, TBWA CEO Thomas Carroll and DDB Worldwide
CEO Charles Brymer.
which is slashing staff by 3,000 people, tightened the screws
on its restructuring Porter Novelli unit by appointing Anthony
Viceroy, 40, as president of global business operations,
a new title, and CFO at that PR operation.
replaces PNs CFO Mike Gehb, who took that post in
`00. Gehb had been at PN Convergence Group, which was formed
following the Copithorne & Bellows acquisition, the
a certified accountant, joins PN from OMCs diversified
agency services group, where he was senior VP-financial
management and client partnership. He also was chief liaison
was finance director/treasurer of Denmarks Novo Nordisk
North America prior to joining PN. He also held posts at
the Big Four accounting firms.
B-M CREATES PRODUCT
hired Julie Vallese to head its newly created product integrity
She handled communications
for the Consumer Product Safety Commission and reported
for CNN on consumer affairs.
The new PIP is housed
in B-Ms Washington offices issues and crisis
group, which is spearheaded by Ford Motor veteran Josh Gottheimer,
who expects product safety and regulation to be high on
the radar of the Obama Administration.
C4 IMPLODES AS AUTO MARKET
C4 Explosive Communications,
the former Clear!Blue that was noted for its attention-grabbing
events, is winding down after it completes administrative
duties within 60 days.
C!B, which counted Chrysler
as a key client, had already revamped as C4 Explosive Communications
after a federal court ruled a Michigan company already had
the right to use the C!B name. The firm reported fees of
$13.4M in 2005, which was up 31 percent. It had 66 employees
in that last year that it provided financials for the ODwyer
rankings. It shuts down with 32 staffers.
The shop, which has offices
in Birmingham (Mich.) and Chicago, is an advocate of experiential
marketing. It gained national exposure by launching
a Dodge Charger inside the shell of a racing car and driving
a Jeep Grand Cherokee up the side of a New York skyscraper.
Chryslers last hurrah happened in `08 when a herd
of 120 Texas longhorns rampaged by Detroits Cobo Center
to mark the introduction of a new Dodge Ram at the North
American International Auto Show. It dropped C!B after the
C!B was founded by Chrysler
marketing alum Todd Smith and BBDO Detroit execs Larry Parrott
and Bill Abele. Mike Rosenau, a Chrysler PR exec, soon joined
the firm that was founded in 2000.
EDELMAN GETS LITTLE
Jennifer Little has joined
Edelman in Dallas as senior VP-consumer brands. She will
also handle consumer clients in Austin and business development
Little was at Pizza Hut,
directing PR for that Yum Brands unit. She also worked on
PHs Book It program that rewards young
readers with a free one-topping personal pan pizza and backpack
clip for reading a number of books.
APR, GOVERNANCE QUESTIONS
Jeff Julin, 2008 PR Society
chair who was given control of an Assembly delegate teleconference
Jan. 15, said one of his goals for the 2008 Assembly was
to see what else besides talk about bylaws could
This prompted a delegate
to ask whether Julin and the board want to remove
governance responsibilities from the Assembly?
Julin responded: Right,
were looking at how we could blend those because theyre
The rest of his reply could not be heard because PRS disconnected
the call, saying no ODwyer staffer was allowed to
(Continued on page 7)
Edition, January 21, 2009, Page 2
TAPS BUSH COMMUNICATOR
Wilkinson, a top communications appointee during the Bush
administration who has been Treasury Secretary Henry Paulsons
top advisor, has joined Brunswick Group as an international
had been serving as chief of staff to Paulson since 2006.
He will split time between New York and San Francisco for
Brunswick, with some time in Washington, the firm said.
had been a strategist and counselor to Secretary of State
Condoleezza Rice and the National Security Council, and
also was a deputy assistant and deputy national security
advisor for communications to President Bush. Earlier, he
was Middle East director of strategic communications for
Gen. Tommy Franks at the U.S. Central Command from 2002-03
during military operations in Afghanistan and, based in
Qatar, the invasion of Iraq.
New York Observer credited him in 2003 with helping
to package and promote the notion that Al Gore claimed to
have invented the Internet in 1999, and as part
of the team that set up President Bushs defining Sept.
14, 2001 visit to the World Trade Center site. He started
out in Congress as a staffer to then-House Majority Leader
Rep. Dick Armey and as communications director for the National
Republican Congressional Committee.
has been bolstering its public affairs savvy in recent days.
The firm said this week it hired Viacoms senior VP
of government relations, David Sutphen, as a partner based
in D.C. He previously worked in a similar role at the Recording
Industry Association of America, whose former chief, Hilary
Rosen, heads Brunswicks D.C. outpost. The firm also
brought in Lane Hudson, a digital media strategist and former
aide to Democratic Sen. Fritz Hollings and South Carolina
Gov. Jim Hodges. Hudson, a well-known political blogger,
writes for Advocate.com
and the HuffingtonPost.com.
in Washington will significantly and directly impact the
interests of corporate America, said senior U.S. partner
FD BURNISHES GREEN
FD has acquired The Element
Agency, a liberal-leaning environmental and political PR
firm with seven staffers split between Vancouver and New
Six-year-old Element has
worked on sustainability and CSR programs for clients like
AIG, MGM Mirage, AARP, the Ontario Liberal Party and the
Under its new roof, the
firm will be known as FD Element.
Ed Reilly, who heads FD
Americas, said the firm has worked with Element president
Don Millar and partner Grant Draper for years. Millar is
well-known in Canada for his political advertising and PR
work for the Liberal Party and earlier efforts to help Democratic
candidates in the U.S. through The Conover Millar Group
Draper was a top aide
to Eliot Spitzers 2006 successful campaign for governor
of New York and his 2003 election as attorney general of
5W PROMOTES BENEFIT FOR TERROR
5W Public Relations is
promoting the Stand with Israel at Ground Zero
benefit slated Jan. 21 at New Yorks World Trade Center
Tower 7, the first building rebuilt in the aftermath of
the 9/11 attack.
CEO Ronn Torossian told
ODwyers the crème de le crème
of New York nightlife will be at the Young Jewish
Professional event to express solidarity with Israel and
participate in a benefit for Israeli victims of terror.
They include nightlife
king Danny A., New York Observer publisher
Jared Kushner, Marquees Jason Strauss and Noah Tepperberg,
Trump SOHO owner Alex Sapir and 1Oak/Butters Richie
Akiva and Jeffrey Jah.
Jane Addiction front man
Perry Farrell and rappers Y-Love and Diwon headline the
event. Harvard University professor Alan Dershowitz will
address the audience.
Tickets for the cocktail
attire event go for $95.
The YJP group is not disclosing
the exact location within WTC 7, a property of real estate
magnate Larry Silverstein, for security reasons.
HORNER SHUTTERS PITTSBURGH
Jack Horner Communications,
anticipating a tougher business climate in 2009, is closing
down most of its Pittsburgh operations to focus on Philadelphia.
We expect 2009 to
be a very different year with very different challenges,
Jack Horner, CEO of the 17-year-old firm, told ODwyers,
adding that both offices had their best years in 2008. Were
taking action now to reduce overhead expenses, like many
similar firms are doing right now.
The Ketchum alum said
he made offers to some of his 12 Steel City staffers to
relocate, but few have agreed so far. The Pittsburgh office
is slated to close down in late February.
Todd McDermott, who heads
a promotional products division of the firm, will stay on
with the firm and work from his home as the lone Pittsburgh
Horner, who is 2009 president
of PR Societys Philadelphia chapter, moved to Philadelphia
four years ago. JHC was named the largest independent firm
in Western Pennsylvania by the Pittsburgh Business Times,
which reported 07 revenue of $2.6M for the firm.
TURKEY EXTENDS F-HS
The Government of Turkey
has extended Fleishman-Hillards $113,683 monthly pact
for seven months through March 3.
The overall goal is to
craft a better image for Turkey via message
development, proactive and reactive media strategy and revamped
In `08, F-H forwarded
to Turkeys Embassy the Congressional report on Guantanamo
Bay, promoted President Guls trip to Armenia, created
an Obama to Europe report, coordinated a meeting
with the New York Times editorial board, monitored
events in Georgia following Russias attack, attended
meetings with U.S. Jewish leaders and forged a U.S.
Military Raid on Syria paper.
Turkey was F-Hs
second biggest foreign account in `08, trailing King Abdullah
University of Science and Technology, which was officially
terminated in April.
Edition, January 21, 2009, Page 3
HANDLES TRIB BANKRUPTCY
and Company is handling communications related to the Minneapolis
Star Tribunes Jan. 15 bankruptcy filing.
works for Avista Capital Partners, the private equity firm
that brought the Trib from McClatchy Co. for $530M in late
Chris Harte said in a statement that the paper will use
Chapter 11 protection to become stronger, leaner and
more efficient by restructuring debt and lowering
were listed just under $500M while liabilities topped $661M.
Newspaper Guild criticized Avista in a statement saying
that employees had made significant concessions since the
acquisition and offered to make more.
unfortunate that a New York-based private equity company
has put the Twin Cities largest source of news and information
at risk, said the statement.
paper is the tenth-largest Sunday newspaper in the U.S.
with more than 550K readers and the 15th-largest daily,
website is also among the top 10 newspaper sites for traffic.
is owned by Publicis.
SWINGS AX AT FT
Ridding, CEO of the Financial Times, is shedding
80 staffers, according to his Dear All memo,
in an effort to cope with the structural change caused
by audiences and advertisers moving to digital channels
combined with the global recession.
cutbacks come as Ridding is deepening print
and web integration, merging recent acquisitions and realigning
and editor Lionel Barber updated staff on their plans Jan.
14 to reduce uncertainty among journalists,
marketing and production people. Laid-off employees will
be assisted in finding new jobs within FT Group or parent
are other '09 priorities other than firing people. Ridding
plans further investment in FT.com
and launching a China report. Better service for corporate
customers is promised along with a stepped up subscription
drive to bolster content revenues.
this challenging business environment, FT is focused on
efficiency and productivity. Sustaining our financial
strength is essential to maintaining the quality of our
journalism and dynamism of our organization, said
SHIFTS TO NEWS AT WASH TIMES
Simmons, who was editorial page editor at the Washington
Times, has been shifted to the newsroom after a year
at the helm. She is special correspondent.
Amberg, associate publisher and GM, is interim edit page
WashTimes has asked a dozen editorial and commentary staffers
to re-apply for their jobs as the paper revamps and expands
its web operation.
Wall, who was deputy editorial page director, has joined
Simmons in the newsroom as senior editor.
COOPER MOVES INTO PR
Cooper, a national political reporter in a 10-year career
at the Wall Street Journal, has joined Boston-based
Rasky Baerlein Strategic Communications Washington,
covered politics and led the Journals coverage of
Sen. Barack Obamas presidential campaign.
is also a former White House correspondent during President
George W. Bushs second term and reported from London
for the paper.
also co-authored a book about the federal governments
failures in the wake of Hurricane Katrina.
who started on Jan. 19, began his career covering politics
for 11 years at the Times-Picayune in New Orleans.
Rasky, chairman of RB who is based in the firms four-staffer
D.C. office, said the firms clients will benefit from
Coopers informed perspective on how the Obama administration
ESTABLISHES D.C. BEAT
which is read by more than eight million African-American
women, has named Cynthia Gordy its first-ever Washington
correspondent to keep tabs on the Obama White House.
also will cover First Lady Michelle Obama and pen a daily
Obama Watch online. Gordy, most recently, was
news editor at Essence, where she covered the Republican
and Democratic campaigns and conventions.
continues to report to Tatsha Robertson, deputy editor.
said it would require most of its 31K employees to take
week-long work furloughs in the first quarter to avoid layoffs
at the newspaper giant.
owns 85 daily newspapers in the U.S, including the Detroit
Free Press and USA Today, the top-circulation
daily. About 12 percent of its employees are unionized and
are being asked to participate voluntarily. The furloughs
will include top executives, including Craig Dubow, chairman,
CEO and president.
USA Today has imposed a one-year pay freeze on staffers
and said it will stop publishing an international edition.
PULLS PLUG ON P-I
Hearst Corp. plans to shut the Seattle Post-Intelligencer
in March if it cant find a buyer for the newspaper.
New York-based media combine says the P-I, which has been
a Hearst property since 1921, has been in the red since
paper lost about $14M in `08 and is expected to lose more
money this year.
`83, the P-I has had a joint operating agreement with the
Seattle Times, which is owned by McClatchy Co. and
the Blethen family.
P-I had a daily circulation of 118K in `08, while the ST
had a 199K circ.
news continued on next page)
Edition, January 21, 2009, Page 4
TAKES GREENS SPOT AT HEARST
Edwards, CEO of Hearsts London-based National Magazine
Co., is succeeding George Green as CEO of its international
becomes chairman of Hearst Magazines International on Feb.
1 as Edwards assumes his new post. He will hold that position
during a transition period that wraps up June 30. Thats
when Green, who held the CEO post since `89, will become
a consultant to the media combine.
NatMag, Edwards was in charge of 19 titles in the United
Kingdom that are read by 14M people.
roster includes Good Housekeeping, Harpers
Bazaar, Esquire and Mens Health,
which is published with Rodale.
NATIONAL GEO PUTS IT TOGETHER
National Geographic Society
has formed a global media integrated sales and sponsorship
group under Stephen Giannetti, VP and group publisher of
Giannetti will seek programs
across the Societys TV, print, digital, film, music,
games, exhibits and mobile platforms.
and brand extensions are the three areas slated for cultivation.
John Griffin, National
Geo publishing president, says the goal is to seek effective
multi-platform marketing programs for clients while promoting
the Societys mission of inspiring people to care about
SEGAN JOINS BETTY
Francine Segan is the
new food & home editor at BettyConfidential.com,
the womens website.
She will oversee the Whats
for Dinner feature that provides readers a new recipe
every day. Segan wrote four cookbooks including Shakespeares
Kitchen and Opera Lovers Cookbook.
She is a frequent source
for food stories in the Wall Street Journal, New
York Times, The Early Show, Food Network
and Martha Stewart Living radio.
MICROSOFT BACKS PBS NEWS
Microsoft has signed on
as partial underwriter of Nightly Business Report,
the respected PBS program that claims to be the most watched
daily business program on TV.
Microsoft, which will
receive on-air sponsor credits and identification, joins
ExxonMobil as the second key corporate backer of the show
to emerge in the past six months.
Franklin Templeton Investments
has backed the show for 20 years and is under contract through
2011. NBR lost sponsor A.G. Edward in January 2008 after
its acquisition by Wachovia.
The Redmond, Wash.-based
software giant is the first technology sponsor of the program
since Digital Equipment Corp. backed NBR for 20 years through
2002. DEC was acquired by Compaq Computer in 1999.
NBR marks its 30th year
on Jan. 22. It is produced by WPBT in Miami.
BONNIER, OUTDOOR CHANNEL LINK
Magazine publisher Bonnier
Corp. has inked a multiyear deal with Outdoor Channel that
includes development of an original TV series, integration
with Field & Stream magazine on a new series,
and swapping of web content including video, among other
Bonnier also publishes
Outdoor Life and several other marine titles. The
two companies said their combined multimedia reach will
top 57 million, making the pair the top hub for outdoor
content in the U.S.
JOINS AIR AMERICA
Ana Marie Cox, founding
editor of the political blog, Wonkette, has joined Air America
as its first Washington, D.C.-based national correspondent.
She will continue posting
twice a week on Tina Browns The Beast.
Cox will contribute text,
video and audio to airamerica.com
and do a weekly radio program on the network of 60 stations.
She exited time.com
ZD SELLS 1UP, CLOSES EGM
Ziff Davis Media is selling
its 1UP Digital Network (MyCheats.com,
to UGO Entertainment.
The company also has shut
down its gaming magazine, Electronic Gaming Monthly.
Jason Young, ZDM CEO,
called the 1UP move a smart transaction that
puts those marketing assets and teams in the right environment.
It allows ZDM to pay down debt and focus on its core
PCMag Digital Network business.
Chicago Tribune started publishing
a tabloid-size weekly edition on Jan. 13 targeting commuters.
The commuter edition will be available Monday through Friday
at newsstands, retail outlets, newspaper boxes and train
and bus stations throughout Chicagoland.
The Trib said content
for its on the go edition will be the same as
broadsheet editions of the paper.
Many news consumers
have asked for a more convenient version of the paper that
contains all of the same great news and information,
said Tony Hunter, president, publisher and CEO of Chicago
Tribune Media Group.
News, business and sports
articles appear in tabloid format, while features sections
like Play and Good Eating will be
inserted as broadsheets into the tabloid edition. Copies
were distributed free on Jan. 13 and a marketing campaign
was launched to support the new edition.
Seals Allers, a veteran business reporter, former
writer at Fortune and senior editor of Essence
magazine, has launched MochaManual.com,
a lifestyle portal and online magazine for moms of
color named after her series of books. Allers said
shes kicking off the site to fill a lack of national
consumer publications covering the niche.
Edition, January 21,
2009, Page 5
OF PR FIRMS
ENTERS N.Y. WITH ACQUISITION
lifestyle and entertainment firm rbb PR has acquired boutique
shop CeCe Feinberg PR, including five staffers of the firm
in New York and Miami.
focuses on fashion, art and lifestyle clients like Bolzano
Handbags, Hush Puppies, TheYummiest.com, and Beauties Day
was named VP and director of rbbs style group. She
started out in Vogues marketing and PR unit,
later moving to New York firm KRT before heading south to
Miami. She started her firm in 2001.
Barney, CEO and managing partner of rbb, noted the acquisition
was a cultural fit and also gives rbb a New
FWV GETS BOX OFFICE TAKE IN
said it has signed a three-party deal which would net it
box office proceeds in exchange for marketing services with
an independent studio.
FWV, aligned with its
Charlotte-based product integration affiliate Black/Pinner/Barton
Branded Entertainment, will serve as the marketing arm for
NEHST Studios, which bankrolls independent films.
Under the deal, FWV and
BPB receive a portion of the studios box office take
from all of its films, starting with Running the Sahara,
a documentary by Matt Damon released concurrently with Showtime
NEHST, founded by producer
Larry Meistrich (Sling Blade), has 24 films
in its pipeline or slated for release this year.
PERITUS OPENS IN INDY
Peritus PR has opened
a fifth office in Indianapolis with the addition of Doran
Moreland, who joins as director for the firm.
Moreland was Central Indiana
director for Sen. Evan Bayh (D.-Ind.) and was formerly a
special assistant to the mayor of Indianapolis. He noted
that the state has several policymakers and opinion leaders
that make a difference in Washington, D.C.
Peritus also recently
opened a PA office in Lexington, Ky.
Peritus CEO Tim Mulloy
said Kentucky, Indiana, and Tennessee and leaders from those
states will play a unique role in the national
Communications, Red Bank, N.J., says its fourth anniversary
proves that ethics can fuel success. The firm
represents organizations, ideas, people and companies
that enhance the human condition and operate within a strongly
principled framework. Senior VP Elliott Subveri blogs
on PR at ethicaloptimist.com. ...PR
Global Network, a global group of 40 independent
firms, said Sweden-based member Coast
Communications was named Best PR Agency
for 2008 by Resume magazine. It was ranked sixth
in the category in 2007. ...Mayo
Communications, Los Angeles, organized a celebrity
shoe throwing event in L.A. Jan. 10 with Kim Kardashian
and Cheetah Girl Adrienne Bailon to benefit the Salvation
Brod PR, New York/Studio Fred Segal; Burn; Memoire
Liquide, fragrances; Rock and Roll Hall of Fame Foundation,
and Judith Ripka Jewelry, for PR.
Shandwick, New York/Viewpointe, check image exchange
and archive services, as AOR for PR, including media and
analyst relations and other svcs.
for Strategic Growth, New York/Emerald Dairy, producer
and distributor of infant and childrens formula and
other products in China, for strategic counseling and investor
and trade media relations. ED has offices in Reston, Va.,
and claims to be the top producer and distributor of formula,
milk powder and soybean product in China and was not implicated
in that countrys crisis last year involving tainted
New York/Jenny Craig, weight loss company now owned by Nestle,
as AOR for PR following a RFP process started in October.
Lippe Taylor previously worked with JC, which has 650 company-owned
and franchised locations.
SMR, New York/Future TV Show 2009, for PR for the
Jan. 21-22 conference in New York.
Communications, Carmel, N.Y./Young Audiences New
York, arts education programming for N.Y.C. public schools,
and Marc Mellon Studios, bronze sculptor chosen to create
the official Presidential Inaugural medal, for PR.
Leifer DiMarco, GAC International, orthodontic products
maker, for an integrated marketing and PR campaign.
Chapel Hill, N.C./MegaWatt Solar; Douglas Electrical Components,
and Belwith Products Group, all B2B clients, for integrated
Jeffrey Group, Miami/Sony Latin America, for regional
PR services, including counsel for corporate, product and
special project announcements, news reporting and media
Lynch Spong, Minneapolis/Sierra Nevada Brewing Company,
as AOR of PR following an RFP, including traditional and
social media outreach. There was no incumbent.
PR, Cincinnati/Great Plains Oil & Exploration
The Camelina Company, renewable fuels energy, as
AOR for PR. Pinger is part of Powers Agency.
PR, Phoenix/MedPlast, contract component maker for
medical and healthcare applications, as AOR for PR.
Communications, Menlo Park, Calif./TRIRIGA, real
estate lifecycle management software, for PR supporting
its system to measure and reduce energy consumption and
greenhouse gas emissions from buildings.
Marketing & PR, Irvine, Calif./The Melting Pot,
fondue eateries, for local and regional media relations
and strategic marketing.
Finn China/Cotton Incorporated and Cotton Council
International, as AOR for PR.
Edition, January 21, 2009, Page 6
BW, NAPS IN FEATURE DEAL
Business Wire will offer
100 guaranteed placements for lifestyle feature
articles in a deal with North American Precis Syndicate,
a 50-year-old mat release service company.
Angela Mendola, manager
of strategic products at BW, praised so-called camera-ready
releases as a proven tool that has been around for decades
in PR. She said the deal allows clients to target top community
newspapers with a guarantee of placement.
Combined, the two companies
say the digital and print news items will be sent to more
than 11,000 outlets, including online distribution to search
engines and trade publications.
CARMA MARKS 25 YEARS
Media and communications research firm CARMA International
is marking its 25th year in 2009.
Founder and CEO Albert Barr says that no other company
has conducted media content analysis as long as CARMA, giving
the company unrivaled knowldge and experience that
comes with time.
CARMA, based in Washington, D.C., combines technology with
human analysis of articles, analyzing tone, bias, context
and even sarcasm, which the company contends most automated
measurement services miss.
Shaw was promoted to senior VP, director of communications,
for the Council of
PR Firms, New York. Kathy Cripps, president of the
organization, said Shaw has done a great job of raising
the Councils profile and noted hell be leading
new social media initiatives in 2009. Shaw joined in 2002
after working at Edward Howard & Co. and Publicis. ...Jackson-Dawson
Marketing Solutions, Greenville, S.C., won the Ektron
All Star Award for Best Transportation Site
in Boston for its work on Blue Bird school bus website.
Ektron, a web content management and authoring services
company, gave out the awards in Boston. ...The
Factory Interactive, Miami, has launched a new web
site for bMobile, while provides mobile telecom services
to Trinidad and Tobago. The site handles real-time pricing
and product availability, promotes, a secure store and bMobile
features like messaging and chat. ...The
Marketing Research Association has launched an online
edition of its Alert! Magazine. The site includes
all content from the print edition and will archive issues
from January 2008. The site is free but will become a members-only
benefit in May. mra-net.org. ...Nielsens
CLIO Awards, focused on advertising and marketing,
will add a Strategic Communications/Public Relations category
for 2009 judged by Richard Edelman. The award will honor
innovative and creative use of any form of unpaid
publicity and messaging that drives credibility, awarness,
reputation, and relationships between an organization and
its consumers or constituents. PR will be recognized
across three categories -- consumer, corporate and crisis
management. The CLIOs join the Cannes Lions Festival, which
added PR competition for 2009 in November.
Snodgrass, VP of digital marketing for Porter Novelli,
to Lippe Taylor, New York, as senior VP of digital marketing.
He also oversees social media efforts for the film and its
clients. A podcaster, Snodgrass founded a group focused
on the medium. Earlier, he was manager of new media for
TV production company Rysher Entertainment.
Farrant, who managed marketing and communications
strategy at Bombardier Aerospace, to Sequa Corporation,
New York, as VP of marketing and corporate communications
for the industrial manufacturer. Sequa is owned by Carlyle
Campisi to partner, Affect Strategies, New York.
She manages day-to-day operations of its PR and marketing
units and joined the firm in 2005. Campisi was named VP
Hopkins, manager of PR and marketing services at
General Electric, to Susan Magrino Agency, New York, as
a senior A/D in the firms travel and luxury properties
division. She was a member of GEs Bejing Olympics
PR team and earlier spent seven years at Weber Shandwick.
Park, VP of communications for Gemstar-TV Guide,
to MWW Group, New York, as a senior VP, corporate reputation.
Gemstar was acquired by Macrovision Solutions Corp. in 2008.
She was previously director of comms. for Cablevisions
start-up satellite service, VOOM.
Gray Haupt, formerly of Washington Health Advocates,
to Spectrum Science Communications, Washington, D.C., as
senior director, public affairs and health policy. She was
previously VP of external relations for the Association
of Clinical Research Organizations.
Redman has moved from MWW Group/Dallas to Howard,
Merrell & Partners, Raleigh, N.C., as an A/E handling
PR and social media marketing.
Sarah Devaney, director, global brand PR and corporate comms.
at Beam Global Spirits & Wine, to GolinHarris, Chicago,
as an executive VP and group director of its consumer brands
practice. She was previously a senior VP in Edelmans
Windy City office.
Ellery, director of PR for Hanson Dodge Creative,
to Nelson Schmidt, Milwaukee, as VP of PR. He was formerly
director of agency communications for Cramer-Krasselt.
Iglecio, director for Burson-Marsteller Brazil, to
The Jeffrey Group, Sao Paulo, as GM of the firms Brazil
operation. She was previously an account leader at Compania
de Noticias, a Fleishman-Hillard affiliate in Sao Paulo.
Lukis was named president of Coyne PR, Parsippany,
N.J., charged with taking over operational and managerial
functions. Tom Coyne remains CEO of the firm and will focus
on creative and strategic work. Lukis had been executive
VP managing Coynes automotive and toy practices.
Miller to senior A/E, R&J PR, Bridgewater, N.J.
She joined in late 2006.
Edition, January 21, 2009, Page 7
Frankel of Tecker Consultants, who conducted a two-hour
knowledge-based strategic dialogue at the Assembly,
had told the delegates that similar representative bodies
were moving away from governance issues and instead were
concentrating on promoting the group to the public and potential
delegate asked Julin whether the board would continue to
require APR for the board and was told that issue would
be folded into the bylaws rewrite that is taking
PRSA board had promised at the 2007 Assembly that a complete
re-write of the bylaws would be ready for the 2008 meeting
but bylaws task force head Dave Rickey said in mid-year
that input from the 2008 Assembly would be needed.
specific bylaw changes were discussed by the 2008 Assembly
which spent about two hours discussing licensing of PR pros,
accreditation and certification of skills in areas such
as healthcare, tech, financial, etc.
Rickey said a full bylaws rewrite would be ready for the
2009 Assembly, Julin said some concepts discussed by the
2008 Assembly may not happen until 2010.
Only about a dozen delegates
spoke on the call although the 2008 Assembly delegate total
was more than 300.
Only one of the non-officer
directors showed up, Deborah Silverman, PR professor at
Buffalo State College, who has just joined the board.
Some veterans wondered
if the other board members were boycotting the call since
they are also Assembly delegates.
Rickey and Mary Beth West,
who were on the 2008 board as senior counsel,
have been removed from that position, indicating a shift
in governance policies.
Mike Cherenson, 2009 chair,
turned the meeting over to Julin because Julin was chair
for the Assembly. Julin did the most speaking and at one
point Cherenson referred to himself as chair-elect
although he is now chair. Silverman said she was dismayed
that a PR firm in Buffalo bad-mouthed another
firm and PRS was unable to do anything about it.
Julin said PRS fears it
would be sued. Whenever it started to investigate a complaint
under the old code, PRS would get a letter from an
attorney, he said.
A delegate asked if PRS
couldnt be like the Better Business Bureaus but it
was pointed out that the BBB merely announces the number
of unsettled charges against a company. It tries to mediate
but does not announce results.
Delegate Dan Keeney of
DPK PR, Forth Worth, noted that APR had suffered some
decline since the institution of the new electronic
(machine-administered multiple choice) test in 2003.
Since July 1, 2003, 550
new APRs of PRS have been created or an average of 110 yearly.
With the previous exam, which required an afternoon of writing
including creating a PR campaign, between 300 and 400 new
PRS APRs were regularly created each year.
The test cost PRS about
$100,000 each year for an outside firm to judge the exam
results. PRS had lost $2.9 million on APR from 1988 until
the new exam was instituted.
Julin said one problem
is that, unlike 1965, when APR was created, there are now
many PR degree-granting institutions and many courses, post-graduate
degrees, and certificates in PR that can be obtained from
established educational institutions and that members may
be opting to do that.
Julin said that APR candidates
must have two years of experience but APR staffer Kathy
Mulvihill corrected him, saying any of the 18,000 non-APR
members is eligible for the test no matter how many years
they have been in PR. Current level of participation in
APR is less than two percent of eligible members yearly.
Sally Evans of PRS/Houston,
speaking on the dearth of APR candidates, recalled that
at one time PR people could not join the Society unless
they had two years of experience.
Candidates were also required
to have a proposer and a seconder. Neither has been required
for many years. Currently, students who are five months
from graduation can join.
Evans said PRS should
work to re-institute the previous five-year sequence in
which a PR person joined and gradually built up skills so
that when five years were reached (the previous minimum
requirement) the person was ready to be APR.
A delegate from North
Carolina who identified herself as Catherine (last name
unintelligible), said she felt out of sync at
the Assembly because she was not APR and many of the other
Julin said it was the
fault of the chapter for not promoting APR enough but that
in any case Catherine should not feel inferior to APRs.
APRs must take care not to act that way with non-APRs, said
Cherenson said APR was
a badge of honor but that its an individuals
choice to do it or not.
Evans said that fairly
senior practitioners of seven, ten, 15 or 20 years
experience are not going to sit for the APR exam with more
junior people. They need to be approached one
by one, she said.
Top PR Person
Flunked APR Test
Cyndee Wolley, president,
PRS/Gulf Coast, said that one of the best people I
know of in Florida took the APR test and flunked it.
She was irritated at the process and wanted
her money back, said the delegate.
PRS policy is not to return
any money provided for the APR process. The delegate said
that PR pros with many years of experience should be able
to trade that for an APR. When APR was created in 1965,
it was jump-started by the induction of about 900 members
with 15 or more years of experience. It was said they were
When fewer than 20% of
members became APR, Kerryn King of Texaco, who was president
of PRS in 1979, suggested in the early 1970s that those
with ten or more years in PR (referred to as uncles)
also be granted APRs. This was rejected by the board. At
one point in the 1970s, about 35% of members were APR. It
is now less than 20%. PRS will not reveal the percentage
of APR members.
Edition, January 21, 2009,
PR Society (page one) has been nibbling
at changing its bylaws since 1999 with little to show for
it. The APRs are still in charge although they are less
than 20% of the members and a number that is shrinking since
so few take this test any more.
changes are needed starting with the abolition of the Assembly,
a body that is mostly APR and chapter officers and directors
and which is far removed from the needs of members.
weak-kneed sheep have more backbone than the Assembly, which
typically sits immobile by the hour while the board pounds
it with pitch after pitch.
worst was 2008 when more than 250 took part in a brainless
two-hour "thought" exercise on accreditation,
licensure and certification when they should have been discussing
specific bylaw proposals like decoupling APR from office-holding.
two years running the hapless delegates let themselves be
cheated out of a "town hall."
one word came from the delegates when board/staff took PRS's
No. 1 product from them-the 1,000-page annual directory.
A move in 2006 to give the Assembly the same powers as similar
groups in the ABA and AMA got the support of exactly one
of the 110 chapters-Central Michigan, the one proposing
Washington, D.C., specialist in services to non-profits,
since 2003 has marketed "E-Vote," which lets groups
with up to 100,000 members cast secure e-mail votes. Cost
is only $5,000.
It would be easy and cheap
for PRS members to debate issues like decoupling APR and
bringing back the printed directory and vote on them. There
is no need for the Assembly any more.
PRS is still governed
like it was in the 1950's. It's about time it used modern
communications tools and practiced the democracy that it
champions in its ethics code.
hope the nine new board members who now constitute
a majority will show some courage Friday at their first
They are involving prestigious
names in PRS policies and practices-the U.S. Army, Travelers,
Mayo Clinic, National Education Assn. and City College of
New York (Don Kirchoffner, Gail Liebl, Kathy Nelson-Barbour,
Steve Grant and Lynn Appelbaum, respectively).
h.q. practices need an overhaul. There can be no
"PR for PR" program without at least ten senior
PR pros at h.q. A hospital cannot operate without doctors.
Staff has blocked this for decades. The board has gone along
with Pat Jackson's advice that h.q. should be staffed almost
exclusively by association professionals. But the ABA, AMA,
AICPA, etc., do not follow such a destructive policy.
New York staffers would
end the war with PRS/NY and open a midtown facility for
use by PR pros and press. PRS/NY would then be much more
attractive to the 20,000+ prospects in the area, the biggest
PR market by far.
Senior PR pros would end
the numerous anti-informational practices of h.q. such as
blocking access to transcripts of the last four Assemblies;
refusal to publish a list of Assembly delegates; failure
to audiocast the Assembly; failure to have a searchable
website; failure to allow debates of governance and other
issues on the web, etc.
The rule that lets the
executive committee act in place of the full board (especially
when the full board is present) should be axed.
Members should be allowed
to present their case for again publishing the printed directory
chair Mike Cherenson should have been running the
Jan. 15 teleconference, not 2008 chair Jeff Julin.
Elected Oct. 25, the directors
as of Jan. 23 will have wasted three full months in a do-nothing
mode. President-elect Obama got right to work on economic
plans the day he was elected in November, publicly describing
them. We're wondering if the new board will subject itself
to a full-day of indoctrination on how to be "directors"
like the 2008 board did. That would be a bad sign indeed.
We don't know how Cherenson,
who promised a "full-fledged" PR for PR drive
in 2009, will live down a quote from his FIR interview (1/7/09
NL), in which he said PR operates "somewhat in the
shadows" so "people may never truly understand
what we do
many of my clients don't understand what
we do...as our toolbox gets bigger and bigger, actually,
it's going to be more and more difficult to explain what
of April 20, 1987, writing about Reed Trencher's policy
of charging only for placements made, said it liked
the idea of PR people being paid for what they actually
produced rather than what they promised.
The mag said this might
reduce the number of PR people and that "the appalling
undergraduate courses in PR at universities would wither."
Why would Newsweek say
such a hostile thing as that? The mag's staffers, at that
time drawn heavily from Ivy League schools which have no
PR courses at the undergraduate level, no doubt preferred
a "classical" education.
After trading e-mails
with a number of current PR grads and recent grads, we have
our own doubts about PR education. Almost none of the grads
have been able to get jobs and many have "huge"
college loans to pay off.
None of them received
any training in starting their own firms which is about
the only way they'll make money now. They mostly say employers
value experience (such as internships) far more than anything
they studied. They were not taught about the need to be
in specialties such as healthcare, financial, tech, food/nutrition,
They're unaware that lobbying
employs almost as many grads as "PR" (an estimated
251,000 in D.C.'s lobbying community). None of them ever
heard of any of the five O'Dwyer PR products. PR textbooks
are mostly far behind current PR practices.
PRS Student Societies
chapters and their faculty advisers want nothing to do with
us, an attitude no doubt inflamed by the full-page attack
on us in the Sept. 2008 Tactics of PRS.
None of the faculty advisers
at the eight colleges represented in the PRSS board will
respond to e-mails nor will national student adviser Steve
Iseman of Ohio Northern University.
If there's any substantive
"scholarship" going on in PR academia, we haven't
If there were, a study
would have been made long ago on the impact of the conglomerates
on the hundreds of PR firms they purchased; enforcement
of PR ethical codes worldwide, the facts about PR's No.
1 crisis story (the recall of Tylenol capsules by J&J),
and other sensitive but relevant topics. Instead of the
"pursuit of truth" as promised in the National
Education Assn. code, we find a pursuit of politics and
a flight from truth in PR academia.