The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, January 28, 2009, Page 1
EXTENDS PR PITCH DEADLINE
RFP to help the federal government attract volunteers and
support for service programs like AmeriCorps has extended
the deadline for pitches.
$750K-a-year account will now take pitches through Feb.
6, a two-week extension.
& Knowlton is the incumbent firm but 71 PR agencies
and related vendors have expressed an interest in the RFP.
resulting contract could stretch to five years.
RFP is at odwyerpr.com.
EDELMAN ROPES YOUNG
Mary Young, VP-nutrition
at the National Cattlemens Beef Assn. for the past
16 years, has moved to Edelman in Chicago as executive VP-food
and nutrition communications.
At the NCBA, Young took
on health professional education, nutrition programs and
communications. She coordinated outreach for the NCBA Policy
Center on policy and government relations.
Young was responsible
for overall PR strategy and message delivery tactics for
Before the NCBA, Young
was nutrition specialist at University of Chicago Hospitals,
and held positions at the American Dietetic Assn. and Society
for Nutrition Education Foundation.
She reports to Janet Cabot,
Edelman central region president and chief of its U.S. food
and nutrition practice.
F-H HUDDLES WITH NFL
The National Football
League has hired Fleishman-Hillard Government Relations
to keep tabs on developments at the Federal Communications
The FCC has been reffing
the NFL Networks squabbles with cable broadcasters
to carry its programming that is now in more than 42M households.
That network launched Nov. 4, 2003.
The media bureau of the
FCC ruled Dec. 31 in favor of NFL Net in its complaint that
Comcast Cable favored its own sports programming.
Former Congressmen Max
Sandlin (D-Tex.) and Jim Luther (R-Minn.) are working the
NFL account with Mike McSherry, a former deputy political
director for the National Republican Senatorial Committee.
Major League Baseball
launched its own network Jan. 1.
That venture with DirecTV,
Time Warner Cable, Comcast and Cox Communications is in
more than 50M homes.
SCHENKEIN SHUTTERS IN DENVER
Schenkein, a Denver firm
founded in 1973, told its 10 staffers on Jan. 20 that it
is closing down.
Christin Crampton Day,
principal and owner of the firm, told ODwyers
that she is becoming an independent consultant ([email protected];
303/810-8485). Former partner Leanna Clark left Schenkein
toward the end of 2008 and six staffers were cut last June.
I looked at our
contracts going into 2009 and the current state of the economy
and felt like it was the right thing to do, Crampton
Day told the Denver Post.
The firm has worked with
blue-chip clients like Staples, Wal-Mart, First Data Corp.,
Qwest and Frontier Airlines. Loss of business and budget
cuts led to its closure.
Schenkein had more than
30 staffers and $3M in billings at its peak. It was founded
by Bob Schenkein as Schenkein/Sherman with Sharon Sherman
who sold the firm to Clark and Crampton Day in 2003.
APCO TAPS SNODDON FOR ASIA
Larry Snoddon, the former
CEO of Burson-Marsteller, is now chief of APCO Worldwides
Asian operations. He takes over for Chris Murck, who assumes
the Asia vice chairman post.
Snoddon joined APCO in
2002 from the vice chairman slot at Young & Rubicam.
Based in Hong Kong, Snoddon will oversee APCOs offices
including Beijing, Shanghai, Guangzhou, Bangkok, Hanoi,
Nelson Fernandez replaces
Snoddon as managing director of APCOs New York office.
He joined the D.C.-based firm in `05 after a dozen years
NEW PRS BOARD GRAPPLES WITH
The 2009 PR Society board
that met for the first time Jan. 23-24 is grappling with
issues such as whether APR should be removed as a condition
of board membership; allowing chapter-only membership and
direct student membership, and possibly abolishing the Assembly,
replacing it with direct election of board and officers
by the 22,000 members.
The nine new directors
constitute a majority on the 17-member board. Dave Rickey
and Mary Beth West, who were non-voting members of the 2008
board, are not on the 2009 board. There are no such "senior
counsels" on the 2009 board.
Although the 1999 Strategic
Planning Committee urged the removal of APR as a condition
for board service, the topic has never been discussed in
the Assembly or on the PRS website or the two PRS publications,
Tactics and Strategist.
(Continued on page 7)
Edition, January 28, 2009, Page 2
INDUSTRY IN CRISIS MODE
American Peanut Council is working with Ogilvy PR (D.C.)
and Argyle Communications (Canada) amid an outbreak of salmonella
in consumer food products linked to tainted peanut butter.
APC, the trade group for peanut and peanut product manufacturers,
is leading the industrys communications push as federal
authorities trace the extent of tainted peanut butter linked
to five deaths.
APC is also coordinating with the trade group for peanut
growers, the National Peanut Board, which is monitoring
the situation with its agency, GolinHarris.
U.S. Centers for Disease Control is probing the outbreak
among 43 states after more than 480 people have fallen ill
and seven have died across the country.
Food and Drug Administration and the Peanut Council have
warned consumers not to eat packaged products like cookies
and crackers which contain peanut butter, a potentially
disastrous warning for various consumer food companies.
American Peanut Council, the trade group for growers, manufacturers,
and other players in the industry, is stressing that no
brands of peanut butter have been linked to the scare, only
products that contain peanut butter and peanut paste.
Peanut Corporation of America, which does not sell products
directly to the public, is the focus of the outbreak and
is recalling its peanut butter and paste.
container of peanut butter under the King Nut label was
found to contain salmonella, but KN noted that it was manufactured
by Peanut Corporation.
of companies and entities from The J.M. Smucker Company
and Mars Snackfood to the cookie-peddling Girl Scouts of
the USA are scrambling spokespeople and issuing statements
to assure consumers that they do not use Peanut Corp. products
or ingredients and that their products are safe.
put out a statement with APCO Worldwide listing its products
that contain peanut butter Snickers bars, M&Ms,
among others noting none are sourced from the two
suppliers in question.
involved in the crisis include firms representing grocery
chains, including Rubenstein Associates (Stop & Shop
supermarkets) and MWW Group (ALDI).
FARLEY OPENS IN ATLANTA
Brian Farley, who was
VP-communications & PA, for the AMB Group has established
BDF Assocs. in Atlanta to provide PR counsel, build brands
and manage issues.
He had handled PR for
the management company of Arthur M. Blank, co-founder of
Home Depot and owner of the Atlanta Falcons National Football
Prior to joining Blank
in `04, Farley was executive director of communications
at Cox Enterprises, supporting its newspaper, TV and cable
operations, plus launching AutoTrader.com
and Women's United Soccer Assn., the first female pro soccer
Farley also had PR posts
at British Telecom, Contel Corp. and Cohn & Wolfe. He
can be reached at [email protected]
SEC PROBES APPLE DISCLOSURES
Apples erratic disclosures
about the health of CEO Steve Jobs are being examined by
the Securities and Exchange Commission, according to Bloomberg
Jobs reluctantly issued
a surprise statement in January saying he has a hormone
imbalance but would remain as CEO while receiving treatment
for the nutritional problem. A week later, Jobs
put out another statement through the company saying that
his health issues are more complex than he originally thought
and that he would be taking a leave of absence from the
company until the end of June.
Bloomberg, which reported
last week that Jobs is considering a liver transplant, noted
that the SEC review does not mean investigators have found
evidence of wrongdoing. Citing an anonymous source, Bloomberg
said the SEC wants to ensure investors werent misled
by the disclosures.
Initial speculation over
his health was rampant as photographs of a visibly thinner
Jobs last June were circulated in published reports and
RBFF SCALES BACK PR ACCOUNT
The Recreational Boating
& Fishing Foundation, a federally supported non-profit
that promotes boating and fishing, is transitioning its
six-figure PR account to a project basis.
The group is based in
Alexandria, Va., and run by a board composed of outdoor
industry executives, tourism and public officials.
Rawle Murdy, a South Carolina-based
PR firm, won an RFP in October 2007 to handle the groups
Stephanie West, senior
communications manager for RBFF, told ODwyers
that the foundation has grown its in-house PR team and no
longer requires a full-time retainer with an agency. It
has issued a request for bids to identify firms that will
work on a project basis.
BAYER, H&K ROLL OUT YAZ
Bayer Healthcare and Hill
& Knowlton are tapping Generation Y to market
a birth control pill recently approved in Canada.
Lo Bosworth, an actress
from The Hills, has been enlisted as the public
face of the campaign in Canada for Yaz, an oral contraceptive
that Bayer says limits traditional birth control and menstrual
cycle side-affects like acne, headaches and PMDD, a mood
In the U.S., the drug
was approved by the FDA in 2006 when it was marketed by
Berlex, a unit of Schering AG later acquired by Bayer. The
FDA later approved its use to limit PMDD and in 2007 okayed
Yaz for treatment of acne in oral contraceptive users.
Ogilvy PR Worldwide has
worked on Yaz in the U.S. [Bayer was hit with an FDA warning
letter in November because the regulator said two TV ads
misleadingly suggested Yaz is appropriate to
treat post-menstrual cycle symptoms.]
Health Canada, that countrys
national health agency, gave the nod to Yaz in 2008. H&K
and Bayer released a survey last week of so-called Gen Yers
that said that demographic wants oral contraception that
limits the affects of menstrual cycles.
Edition, January 28, 2009, Page 3
INVESTS MORE IN NYT
billionaire Carlos Slim has invested $250M in New York Times
Co. to provide some financial breathing room for the company.
Banco Inbursa and Inmobiliaria Carso are to receive senior
unsecured notes due 2015 with a rate set at 14 percent.
Slims financial entities control a 6.9 percent in
Elias, director of IC, says Slim is bullish on the NYT brand,
national/international reach, digital offerings and world-class
news and information.
NYTC is using the funding to refinance debt.
GANNETT PUTS TUCSON ON BLOC
Gannett is closing the
Tucson Citizen if a buyer cant be found for the paper
by March 21.
The media combine publishes
the paper in a joint operating agreement with the Arizona
Daily Star, a Lee Enterprises property.
The Citizen, which was
founded in 1870, has a circulation of about 20K, while the
Star has a circ of more than 110K.
The difficult economy
in the southwest makes it no longer viable to
put out two newspapers in Tucson, according to Bob Dickey,
head of Gannetts U.S. community paper group.
Lee acquired the Star
in `05 with the acquisition of Pulitzer.
BLAGOJEVICH TAPS FIRM FOR
Embattled Illinois Governor
Rod Blagojevich has turned to Odessa, Fla.-based PR firm
The Publicity Agency for media relations.
TPA, headed by former
TV news reporter Glenn Selig, is handling media relations
for Blagojevich outside of his scope as governor. Selig
is Twittering updates on his work with the governor at twitter.com/PublicityAgency.
Blagojevich was impeached
in the Illinois House in early January over charges he allegedly
sought compensation in choosing a successor for Barack Obamas
U.S. Senate seat. He faces ouster by the state senate this
week. He said he is boycotting the senate hearings which
started on Monday and is instead embarking on a media tour.
He appeared on Good Morning America on ABC on
Jan. 26 and was slated for The View and Larry
Illinois media is abuzz
over Blagojevichs hire of Seligs firm because
of its recent representation of Drew Peterson, an Illinois
police sergeant named a suspect in the disappearance of
BELKIN APOLOGIZES FOR BLOG
which makes electronic products to accessorize iPods and
computers, is distancing itself from a business development
staffer who offered to pay users of an online forum to post
positive reviews of Belkin products.
Belkin President Mark
Reynoso said in a statement of apology that the tactic was
discovered with great surprise and dismay. He
said the company removed postings from the site, the Amazon
Mechanical Turk website, as well as reviews that may have
resulted from the payment offer.
We support our online
user community in discussion and reviews of our products,
whether the commentary is good or bad, he said. Belkin
does not participate in, nor does it endorse, unethical
practices like this.
small progressive blog run by film student Arlen Parsa,
came across a post on the AMT website under the name of
Mike Bayard offering $.65 cents for every positive review
of a Belkin product left on the site.
profile (since removed) identified him as a business development
rep for Belkin. His post read: It doesnt matter
if the reviewer doesnt own the product or has never
tried it. Write as if you own the product and are using
The blog post was quickly
picked up by various aggregators fomenting a cyber-crisis
for Belkin. The TDB blog also found that Bayard had been
posting glowing reviews of Belkin products under various
Belkins PR department
is conducting an internal investigation. "We are still
investigating the matter, and we will provide more information
as soon as it becomes available," Melody Chalaban,
PR manager for the company, told O'Dwyer's.
The company, which is
privately held, is based in Los Angeles. Its products range
from MP3 player and laptop cases and accessories to Internet
MEREDITH REVENUE SLIDES
Meredith Corporation posted
second-quarter revenue of $366M, in-line with expectations
excluding a $16M charge for cutting 250 employees and reorganizing.
Meredith said that charge
also included the closure of Country Home magazine
in March 2009 and relocation of creative functions for RedyMade
to Des Moines, Iowa.
was down from 2008's 2Q of $396M. For the first half of
fiscal 2009, the company has posted revenue of $737M, off
from $800 in 2008. President and CEO Stephen Lacy said advertising
revenues across its businesses continue to be "significantly"
affected. He noted integrated marketing, brand licensing
and video production are growing, and that magazine readership
and circulation response rates are up for several national
Operating expenses declined
2.6 percent during the quarter.
The Wall Street
two floors of its Manhattan headquarters building Jan. 21
after staffers received a dozen envelopes containing white
powder in the mail. The envelopes were postmarked in Tennessee
and were addressed by hand. One was sent to managing editor
Robert Thomson and opened by his assistant, according to
a report posted on the WSJ website.
The New York City
police department and officials of the citys Dept.
of Environmental Protection probed the incident.
news continued on next page)
Edition, January 28, 2009, Page 4
PROFILES D.C. INSIDERS
Washington Post Co. has launched WhoRunsGov.com,
including profiles of politicos and staff from the White
House, Congress and various branches of government. The
Post, which says the site is aimed to demystify
the individuals behind the policy-making process, hopes
to expand the site to include state officials, think tanks
and interest groups.
site also has a blog, The Plum Line, about D.C.
insiders and news about political appointments written by
Post said it plans to eventually accept user-suggested additions
and revisions to WRG entries and deems the endeavor a moderated
CASSIDY PROFILED AS 'KING
Washington lobbyist Gerald
Cassidy, the king of "earmarks," is subject of
"So Much Damn Money: The Triumph of Lobbying and the
Corrosion of American Government" written by Robert
Kaiser, associate editor of Washington Post.
The Cassidy & Associates
chief is portrayed as a "true self-made man who dragged
himself up from the depths of poverty to create an innovative
business that has made him an immensely wealthy man,"
according to a review in the San Francisco Chronicle.
The Wall Street Journal
calls Red Hook, Brooklyn-born Cassidy, something "straight
out of a Horatio Alger novel." The "twists and
turns in Cassidys career make for engrossing reading"
notes the WSJ.
His genius was to scour
the Federal Register and Congressional Record to look for
highly specific appropriations suited for clients able to
foot his bill.
In 1976, Tufts University
wanted to build a nutrition center, and Cassidy learned
of a law authorizing such a facility. Cassidy approached
then-Speaker Tip ONeill and Congress appropriated
a $27M grant for the nutrition center.
That led to Cassidy business
from Georgetown, Boston University, Colombia, University
of California and Catholic University, according to a Washington
In order to line the schools
up, Cassidy paid "well-respected academics 10 percent
of the profit for each recruit." Kaiser wrote that
Cassidy "found a way to put a toll booth on a very
Corporate clients soon
realized how "skillful Cassidy was at getting Congress
to direct funds to specific projects, and they became his
clients, too," noted the WP.
The "cash started
coming in" to Cassidy when Congress expanded the school
lunch program and the lobbyist got clients Nabisco, General
Mills and Pillsbury a piece of the action.
Cassidy is "by no
means an easy character: He is portrayed as possessing a
ferocious temper, and Kaiser notes instances of misbehavior
toward his colleagues. But none of these misdeeds would
stand out in a corporate setting," said the Chronicle.
The Post adds that Cassidy
is "not a smooth talker," and appears shy and
reticent. He succeeded because he found an "unexplored
niche: getting multimillion-dollar funding for university
building projects through the use of specifically targeted
Congressional spending, known popularity as earmarks.
The book is expanded from
a 27-part online Washington Post series titled "Citizen
The Chronicle says Kaisers
book "does a masterly job of showing the damage cause
by the booming lobbying industry and the flood of money
into and out of Washington."
BURSON WORKS CHILE FOR WAL-MART
Chile office is providing local media support for Wal-Mart
as the top retailer moves to acquire Chiles largest
food retailer, Distribucion y Servicio D&S.
Wal-Mart began a tender
offer in late December which closed on Jan. 22 and resulted
in a stake of nearly 60 percent for Wal-Mart.
D&S posted net revenue
of $3.8 billion in 2007. The 52-year-old company, based
in Santiago, where B-Ms Chile operation also is located,
counts 180 stores, 10 shipping centers and 85 financial
Wal-Mart has a global
procurement office in Santiago and exports Chilean products
to the U.S. and elsewhere. Craig Herkert, Wal-Mart Executive
Vice President and CEO of the Americas, noted Chiles
growth as a global source for seafood, fruits and vegetables.
Chile is South Americas
redesigned its Personal Business section in
print and online starting with the Jan. 26-Feb. 2 double-issue.
The section has been organized
to include six key features: Money Report, a
digest of the weeks developments affecting personal
finance; How to Play It, a deeper look at trends
affecting investment; Life Management, a guide
to retirement, insurance, tax planning and other topics;
Investing, and Inside Wall Street,
analysis of specific companies by columnist Gene Marcial.
Adler said the difficult economic times led
the publication to provide an expanded personal finance
Inc. said it is putting its Southern Living at Home
direct-selling unit up for sale.
The eight-year-old company,
created from the magazine of the same name, uses 25K consultants
to take Southern Living style (and products)
to home parties throughout the country.
Time Inc. executive VP
Sylvia Auton said the difficult economy has
sparked an evaluation of all publishing and commercial activities.
McCarrick, former president and worldwide publisher
at Time Inc., has joined Icon International as executive
VP-media partnerships. Icon is a unit of Omnicom involved
in the corporate barter business.
Edition, January 28,
2009, Page 5
OF PR FIRMS
DROPS IN ON EH CLIENT
firm Edward Howard scrambled into action earlier this month
when client Cardinal Fastener & Specialty found out
it was being eyed by then-President-elect Obama's transition
got word four days before the visit would occur on Jan.
16 that Obama would tour the plant and give a speech to
employees on his economy recovery plan. Several logistical
issues arose Secret Service and local law enforcement
coordination, seating, elected officials attending
not the least of which was that the company needed to finish
and ship all orders before shutting down production for
the visit. And it all had to be done without confirming
to anyone that the President-elect would be coming.
company, led by president John Grabner, was told to expect
more than 130 reporters, not including the 30-person media
pool that followed Obama everywhere, and six live satellite
trucks. Grabner called in Edward Howard, which it had worked
with six months earlier.
CEO Kathy Obert told Grabner in an email that the PR opportunity
was unparalleled. This is truly a once-in-a-lifetime
opportunity for you and for Cardinal, perhaps the single
best opportunity to tell your story that you'll ever have,"
EH staffers were onsite the next morning, Jan. 14, two days
before Obama's arrival. An empty room was converted into
a PR warroom, and EH got to work on media training for executives
and employees, coordination with transition PR staffers,
preparing remarks for the employee chosen to introduce Obama,
building an online press room for the company, and arranging
photography and videography.
results reported by EH include 22K news articles from outlets
like the the Plain Dealer, Crains Cleveland
Business, Wall Street Journal, New York Times,
MSNBC, ABC News, Associated Press, Bloomberg, Washington
Post, Los Angeles Times, and CNN.
LUBETKIN EXPANDS CCIM PODCASTS
Cherry Hill, N.J.-based
Lubetkin Communications' podcast production unit, Professional
Podcasts LLC, said it is expanding a two-year initiative
with Chicago-based client CCIM Institute that will nearly
double the number of Internet-based audio programs produced.
CCIMI is an affiliate
of the National Association of Realtors for commercial real
estate investment professionals. Lubetkin has been producing
an investment trends quarterly podcast for CCIM and partner
Real Estate Research Corp. since 2007. Other CCIM programs
were added to its podcast line-up last year and the client
plans to produce a "significantly larger" number
of programs in 2009.
"The response to
the programs Professional Podcasts has been producing has
been tremendous, and this renewed arrangement underscores
our belief that podcasting is a very cost-effective way
for us to provide important information about our capabilities
and expertise," said Edward Bury, senior director of
public relations for CCIM Institute.
Podcasts are at podcast.ccim.com
PR, New York/Destiny, 65-square-mile eco-sustainable
city south of Orlando, Fla., for launch PR. It is considered
the largest green-planned development in the
Izzo Integrated Communications, New York/
Grupo Ultrafemme, collective brand for jewelry and fragrance
designers in Mexico, as AOR for PR.
Morris + King Company, New York/pingg, online invitation
creation and event management site, as AOR for PR.
Communications, Boston/EcoCAR: The NeXt Challenge,
as AOR for PR following an RFP process. The U.S. Dept. of
Energy and General Motors are among the sponsors of the
three-year competition to redesign a car to minimize emissions
and energy consumption. Strat@comm previously handled the
Public Affairs, Washington, D.C./Coalition for Patients
Rights, healthcare professionals group, as AOR to provide
comms. support, message development, media relations and
issues management. CPR was set up in 2006 to counter efforts
by the American Medical Association to limit the scope of
practice by licensed healthcare professionals.
Communications, Washington, D.C./
ProLiteracy, non-profit focused on adult literacy, for PR.
PR Worldwide, Washington, D.C./The Lance Armstrong
Foundation, Austin, Tex., for PR to support the LIVESTRONG
campaign. Offices in London, Paris, Mexico City, Syndey,
Milan and Brussels and Johannesburg will work on the account.
Shepardson Stern + Kaminsky previously handled PR for the
foundation. Armstrong recently came out of retirement from
Mitsakos PR, Miami/Elegant Hotels Group, five Caribbean
hotels and resorts, and Synchrony, The Luxury Yacht Partnership,
Layne & Company, Farmington Hills, Mich./
Franklin Wind Energy Group, as AOR for PR, including media
relations, social media, graphic design, advertising, collateral
and web development. The firm has also picked up AOR duties
for Detroits Winter Blast, a three-day festival produced
by Jonathan Witz & Associates.
PR, Houston/Turner & Townsend, construction consultancy;
BearingPoint; The Art Institutes, and Sheila Aron, author
of Im Glad Im Me, for PR. In New
York, the firm has picked up work for the ASPCA; Hannah
Storm Foundation, and Erik Fisher, PhD. Vollmer/Houston
adds Constant Care; The LaSalle Group, and SulphCo as clients,
while Austin signed on The Hyatt Regency; Flemings
Prime Steakhouse & Wine Bar; Texas Speech-Language-Hearing
Assn., and Wonders & Worries.
Media Communications, Temecula, Calif./
NADAguides.com, pricing and market research on used cars,
Edition, January 28, 2009, Page 6
EMPHASIS ON INTERNAL SPURS
Companies and institutions
have been putting increased emphasis on internal communications
in recent years, helping the International Association of
Business Communicators to post membership gains of 9% in
both 2005 and 2006 and gains of 7% and 7.5% in 2007 and
Membership as of Dec.
31, 2008 was 16,189, including 866 students. IABC, the successor
organization to groups that used the term industrial
editors, will be 40 years old in 2010.
Barbara Gibson, chair
of IABC who is CEO of SpokesComm in the U.K., said that
while the association has benefited from the added value
being given to organizational communication, IABC has instituted
many programs to help members in their jobs.
The San Francisco-based
group has extensive programs that train volunteer leaders
and has also worked at expanding membership abroad. Affiliate
agreements with other organizations are also helping to
boost membership, she said.
Staff and volunteer
leaders have been providing great programs, improving our
governance structure and processes, listening to our members
and helping them to connect with each other, refining our
strategy and branding, and supporting chapters and regions,
she continued, Ive had the opportunity to meet
with chapters around the world and theres a consistent,
welcoming culture that people want to be part of. Its
the people who make IABC special.
Martin Sorrell, CEO of
WPP, told the Institute for PR Nov. 5, 2008 that most
of the communication we coordinate for our clients is aimed
at internal audiences rather than external ones.
The IABC list of member
benefits, Gibson said, emphasizes networking and sharing
of experiences. The 108 chapters provide face-to-face networking
including social outings, educational seminars, special
interest groups, and local job banks, she noted.
Julie Freeman has been
president of IABC since 2001, heading a staff of 34.
There were financial problems
at IABC starting in 1999-2000 when it experimented with
a website called TalkingBusinessNow that was
later abandoned. However, the group has been in the black
several years and its 2007 audit showed net assets at the
end of the year were $680,576.
Revenues for 07
were $5,805,118, an increase of $48,789 from the previous
year. Expenses rose to $5,625,422 from $5,367,381, resulting
in an increase in net assets of $180,696. IABC, like the
AMA, ABA, ASAE and many other trade and professional groups,
defers about half of its dues income as unearned at the
time of the financial report. Dues income was $2,828,186
in 2007 and $1,641,158 is entered on the balance sheet as
deferred revenue under the liabilities section.
About 75% of IABCs
members are female and 44% work for corporations; 12% in
non-profit; 11% in PR/communications firms; 6% in government/military;
5% in own practices; 5% in management consultants, and 5%
in educational institutions.
COO for Rasky Baerlein Strategic Communications New
York office, to Propheta Communications, New York, as a
senior consultant. Gelman held the RB post for seven years
after founding his own firm, Frank Gelman Public Strategies.
He was formerly a partner at travel PR firm David Kruter
senior VP of Fleishman-Hillard, to Steinreich Communications,
Hackensack, N.J., as VP of media relations. He was formerly
senior VP and director of media relations at Dorland Global
PR and Rowland Communications.
manager of public affairs, Burson-Marsteller, to Gibraltar
Associates, Washington, D.C., as a VP. He was in Australia,
D.C., Dallas and Austin for B-M and was previously with
BSMG Worldwide. Benjamin Schneider,
senate leadership reporter for National Journal Groups
CongressDaily, has joined Gibraltar as an associate.
marketing and PR manager, Commerce City, to Pure Brand Communications,
Denver, to handle comm. strategy development and client
to director of PR, Q ad | pr, Las Vegas. She was formerly
head of Edelmans multicultural division in Chicago
and worked at DeVries in N.Y.
Doria to director of PR for online investment firm
Scottrade, St. Louis. She is a former reporter for the Springfield
Zilka to general manager of Edelmans financial
and investor relations unit in Chicago. He joined the firm
in 2002 as a deputy GM.
Calandro Tyll to account director, Strat@comm, Troy,
Mich. She joined in 2003 and manages work for the Alumni
Association of the Univ. of Michigan and has worked on the
Alliance of Automobile Manufacturers. She also worked in-house
at Chrysler for the firm from 2005-08. Karah Street has
been upped to senior A/E. She handles BBK and automotive
supplier Valeo and joined the firm in 2007.
Goodall to A/S, Risdall McKinney PR, New Brighton,
Minn. She joined in October.
Dixon Leach and Martine
Larson to counselors at Carmichael Lynch Spong, Minneapolis.
Dixon Leach joined in November 2005 and handles Cargill
Salt, Hasbro Games and SUPERVALU. Larson signed on in October
07 and works on American Standard Heating & Air
Conditioning and Jack Links Beef Jerky.
Meyer, senior communications officer for the John
S. and James L. Knight Foundation in Miami, will retire
after 14 years on Feb. 1. He was named VP and secretary
of the journalism advocacy organization in 2004. He was
formerly executive assistant to the publisher at the Miami
Herald and was a reporter and editor at the Fort
Myers News-Press, Columbia Missourian and Hannibal
(Mo.) Courier Post.
Edition, January 28, 2009, Page 7
PRS BOARD GRAPPLES
from page 1)
who was first appointed as task force chair on bylaws rewrite
by 2004 president Del Galloway, with orders to complete
the task by the end of 2005, told this NL last week that
the new bylaws would be ready for the Assembly in San Diego
bylaws are now being reviewed by the task force, e-groups,
and the board and there will be "plenty of opportunity
for every member to discuss them," he said.
would not give a timetable for discussions by members and
would not say whether one bylaw change at a time would be
discussed or all of them at once.
Some members want not only the elimination of the APR rule
for directors but also the requirement that candidates have
held various leadership positions in PRS.
who have headed large corporate PR depts. or major PR firms
should be able to run for PRS officer posts regardless of
how many PRS committees they served on, say critics of the
current process for electing officers and board members.
officer and board eligibility on PRS activities has led
to a string of solo practitioners as Society elected heads
who had not achieved leadership posts in the business world,
a Doormat of the Board
PRS/Central Michigan said
in 2006 that the Assembly had become "a doormat"
of the board. The chapter proposed giving the Assembly the
power of "ultimate authority" over PRS policies
and practices, saying this power resided in similar bodies
for the American Bar Assn. and American Medical Assn. None
of the other 108 PRS chapters supported the proposal.
and Proposals Listed
memberships which would cause explosion at chapters and
eventual increase in national memberships.
Direct staff to
hire numerous PR pros, a demand voiced by 1997 president
Allow direct student
membership. Students from 3,700 colleges can't join PRS
since membership is limited to the 290 colleges that have
PRSS chapters. This was proposed in 2002 by 2002 president
Joann Killeen and others.
Rescind the bylaw
that gives board powers to the executive committee. PRS/Miami
said in 2005 this would make "eunuchs" of the
End boycott against
O'Dwyer Co. that was announced in September PR Tactics.
Allow O'Dwyer ads in Tactics and PRS website and allow an
O'Dwyer staffer to join PRS.
The nine new directors
and their employers are (alphabetically):
Lynn Appelbaum, City College of New York
National Education Assn.
Western & Southern Financial
Prof. Deborah Silverman,
Buffalo State College
Catholic Medical Center
New procedures and practices
that members have sought include:
Create a searchable
PRS website. Current site has three "search engines"
that do not live up to that definition.
Open bulletin board
that entire membership can take part in to discuss bylaws
changes and other issues.
Post 990 IRS report
and full audit on the web as PDFs. Stop charging members
$3 for audit via the mail.
reporting to match standards set by AMA, ABA, AICPA, ASAE,
IABC, etc. Defer about half of dues income; report true
staff cost of conference; put debt owed on 13-year lease
on balance sheet; return administrative costs to 13 categories.
Ditch computer APR
exam, a proven flop since it has created only 550 new APRs
in five years. Go back to testing creativity, writing skills.
Post on PRS website
for discussion, starting now, possible bylaw changes. These
have been kept secret since Dave Rickey was named at the
end of 2004 to head a governance reform committee. Work
was to have been completed at the end of 2005.
Questioned Julin on Governance
Julin had told the Jan.
15 teleconference at its start that one of his goals for
the 2008 Assembly was to see "what else besides talk
about bylaws" could be accomplished by the Assembly.
A delegate, at the near
end of the one-hour call, then asked Julin whether he and
the board "want to remove governance responsibilities
from the Assembly?"
Julin responded: "Right,
we're looking at how we could blend those because they're
did not get the rest of the quote because it was cut off.
The website thought that the PRS hour was over and that
must have been the reason.
However, Yann said in
an e-mail Jan. 18 that odwyerpr.com was mistaken about the
reason for the cutoff. He said PRS discovered that an O'Dwyer
phone number was listening into the call and that was the
reason for the cutoff.
"No member of the
O'Dwyer organization was invited to participate on the call"
and it was an "unauthorized listener," said Yann.
This NL noted that Jack
O'Dwyer and any reporter was allowed to attend the Assembly
and that, logically, any reporter should be allowed to listen
to the Assembly follow-up call for additional issues that
might be raised. especially since there was no time for
a "town hall."
This NL has also asked
Yann to obtain the rest of the Julin quote on whether Julin
and the board want to "remove governance responsibilities
from the Assembly." So far, Yann has not responded
to this. Julin's policy throughout 2008 was to respond to
neither phone calls or e-mails from this NL.
O'Dwyer was interviewed for the latest edition of
For Immediate Release, a podcast series by Neville
Hobson and Shel Holtz. ODwyer discussed the history
of the ODwyer Company and several issues facing the
Edition, January 28, 2009,
key question-whether to respond to a negative news story
and possibly provide oxygen to the fire, or
whether to cut and run-are considered in Wheres
My Fifteen Minutes by Hollywood PR pro Howard Bragman.
a founder of Bragman Nyman Cafarelli, Los Angeles, a unit
of Interpublic. BNC and sister company PMK/HBH make up what
may be the largest celebrity-oriented collection of PR firms
under one roof. But IPG does not allow any of its PR units
to provide revenue or staff figures. The two firms above
do not provide account lists although they represent many
of the biggest stars.
who has been in Fifteen Minutes, his own firm, since 2005,
attacks PRs thorny problem in a chapter entitled Press
Agentry, Suppress Agentry and Oppress Agentry. Press
agentry involves outrageousness, creativity and appealing
to the media's sense of fun, while suppress agentry
is blocking or reducing coverage of a story. Oppress agentry
is going after any individual for any reason
because he or she is saying or doing something dangerous
and destructive to your client's image or career.
key to oppress agentry, says Bragman, is that sometimes
you have to come out swinging. But when you do, you can't
let your opponent off the mat.
example he gives was a campaign to discredit comedienne
Roseanne Barr more than ten years ago when she sued her
talent agency, Triad, charging its packaging
of TV shows was illegal. Barr was portrayed as disloyal
to people who helped her including her own sister. Barrs
own words were used against her.
asked by this NL how a PR pro decides
whether to face the music or cut and run,
said that it's a judgment call involving extensive
knowledge of the issue at hand, the major players, how the
media reacts and what PR can do.
book says that if someones doing a negative
story about you, freedom of the press does not mean that
you have to talk to them.
the media is concocting a damaging story about you, things
may be much worse if you cooperate with the media,
he warns in the book. He finds it hard to believe that people
who have done something wrong willingly participate in stories
on expose shows like 60 Minutes.
you cooperate with the media, the story will be long and
juicier, he writes. One alternative is responding
with a statement.
an example, he notes that Floyd Landis, who lost his 2006
Tour de France victory after he failed a drug test, went
on TV but was ill-prepared. His ineptitude with
the press served to seal the fate of public opinion
against him, wrote Bragman.
is particularly careful about talking to tabloids
such as the National Enquirer and the Weekly World
News or online tabloids like TMZ.com
the new PR Society board (page one)
will be one of action or non-action will soon become apparent.
main issue, despite the smokescreen of the past four years
that the entire bylaws needs a re-write,
is wresting control from the APR leaders who
worked their way up the ladder via titles at chapters, sections
and districts. This has resulted in nine of the presidents/chairs
since 1996 being solo practitioners; two others from small
firms (Jeff Julin and Mike Cherenson); two from corporate
(Mary Lynn Cusick and Debra Miller, educational administrator),
and one with a big PR firm background (Kathy Lewton).
worker bees have deluded themselves into thinking
theyre queen bees with disastrous results
for PRS. The temporary worker bee leaders allow themselves
to be swatted away by full time staffers at h.q. so that
there are virtually no PR pros available to do a PR
for PR program. Thats only the beginning of
the abuses that have been rampant because of weak elected
leaders who have no staffs of their own and are beholden
to the full-timers.
could also be that the nature of PR pros is at work here.
They mostly work with words and are not people of action.
They advise others what to do. Sometimes they are kept out
of the loop on their jobs to provide them with deniability.
When they reach the board, they can claim they really don't
know too much about PRS/national and better wait till they
get their feet wet. Bold, decisive action is
not the way they make their livings.
big test is whether they let us join or not and whether
they let us advertise or not. There's nothing to study there.
reminded of the Overseas Press Club which lost its 11-story
New York building in the 1960s because of poor financial
controls. Reporters had only paid $600K for the building
which is now worth upwards of $15M. But reporters, with
few exceptions, aren't businesspeople, are they?
Cherenson is turning out to be one of the most talkative
of PRS leaders
in recent years. He was on webmasterradio.fm Jan. 21 describing
PR as building relationships and saying that
PR pros should study all known sources of information about
PR because knowledge is power
make yourself the
most knowledgeable practitioner you can. He was interviewed
by Brandy Shapiro-Babin, co-founder of WebmasterRadio. It
has a special area for PR. Cherenson, who previously revealed
he is a twin, now reveals that his twin is his sister, which
clears up the question of whether his twin is identical.
There is as yet no name for her nor for his three children
although we are told their ages (9, 7, 4). Mrs. Cherenson
has yet to appear. The First Family of PR is
making a gradual entrance. Since Cherenson believes that
PR pros must know every possible thing about PR, we asked
him how can he and PRS justify its refusal to carry ads
for the five ODwyer news/information products? He
has yet to answer any of the 31 questions we sent him nearly
two weeks ago.
Cherenson is so active in podcasts and blogs,
we are following him. We were interviewed for 40 minutes
where Cherenson had appeared earlier this month. Interviewers
Shel Holtz and Neville Hobson wanted our definition of PR
which we said was three words: Answering press questions.
We said it could do a lot of other things but that was its
duty. Asked about corporate PR, we said it had
mostly disappeared 30 years ago when corporate communications
replaced PR as the title of choice. Even PR Seminar dropped
the PR, we noted. PR, meaning creativity and
press relations, shifted to the agencies just like corporate
ad depts. were closed in the 1950s and 60s in favor of agencies.
Corporate communication has become a highly disciplined
activity. Not only lawyers but the IR dept. must vet any
communication for the possibility that it is "material"
(may affect the price of the stock). Marketing and HR also
have a say as do any executives involved.