The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, February 4, 2009, Page 1
REVIEWS BIG RECYCLING PACT
is reviewing its $5M a year recycling communications account,
drawing a crowd of firms to an informational session last
Golden State is required by law to put the PR, public affairs
and public service advertising pact out for bids every three
years. Los Angeles-based Riester won the last review in
2006 and is the incumbent.
firms attended an informational meeting about the RFP on
Jan. 14, including PR firms Edelman, GolinHarris, Ogilvy,
Cohn & Wolfe, Weber Shandwick, MWW Group and Fleishman-Hillard,
state expects to award a one-year, $5M contract with two
year-long options. Riester is in its third year and its
contract ends June 30.
of the work in the past have included development of a recycling
starter kit (more than 70K have been distributed) and a
PR campaign encouraging people to recycle plastic water
bottles that drew heavy media interest in the state and
pushed up recycling rates.
state hopes to get its overall recycling rate above 80 percent,
a level not reached since the 1990s. The RFP is at odwyerpr.com.
GAVIN ANDERSON SNARES WOLFF
Richard Wolff, who was
founding CEO of Huntsworths Global Consulting Group,
has moved to Gavin Anderson & Co. as executive chairman
of North America.
He is credited with guiding
the GCGs merger with Grayling in `08, a move that
doubled the size of the corporate communications, IR and
Prior to joining Huntsworth,
Wolff was worldwide managing director for financial communications
at GolinHarris. He began a PR career at Kekst & Co.,
where he was a partner for a dozen years.
NELSON EXITS EXXONMOBIL
Dan Nelson, VP & chief
of its Washington, D.C. office, is stepping down April 1
following more than three decades of service to the worlds
biggest energy company.
CEO Rex Tillerson says
Nelson served Exxon at a time of unprecedented public
interest in energy issues.
Nelsons final duties
may be fending off Democrats who are eager to slap a windfall
profits tax on the energy companies.
Tillerson last week reported
that Exxon earned a record $45B in `08 profit, up 11 percent
from the year earlier period.
MWW HELPS NEW ORLEANS REBUILD
MWW Group has signed on
as Washington rep for the New Orleans Redevelopment Authority,
which is guiding the post-Katrina reconstruction of that
NORA says it is sole agency
with the legislative authority and capacity to implement
comprehensive neighborhood revitalization plans.
Katrina and the flood
left 100,000 homes in the Crescent City uninhabitable and
thousands of others in need of renovation or demolition.
MWWs team includes
Marilyn Berry Thompson, the veteran lobbyist of more than
40 years of experience who joined MWW with its acquisition
of Jorden Burt a year ago. She was New Jerseys federal
representative during the rule of three governors.
SUN SHINES ON THAIN
Ousted Merrill Lynch chief
John Thain engaged Sunshine Sachs & Assocs. in the wake
of his rocky departure from Bank of America.
Thain, a former Goldman
Sachs and New York Stock Exchange executive, took over Merrill
Lynch in 2008 and stepped down after steep losses at the
investment bank, which was acquired by Bank of America last
After criticism that he
redecorated his Merrill office at a cost of more than $1
million, Thain apologized last month and said he would reimburse
his former company.
He also is firing back
at BoA management, saying it knew all along of the hefty
bonuses that were going to be paid to ML staffers.
Bloomberg News reported
that Thain first approached Rubenstein Associates.
IDAHO WITHDRAWS DCI OFFER
The Idaho Dept. of Commerce
has decided not to tender a PR contract worth up to $200K
to Development Counsellors International and said it will
take another look at in-state firms.
Thirteen firms submitted
proposals for the economic development pact. The DoC said
seven applicants were based in the state.
The intent letter
sent to DCI is being withdrawn, and we will be negotiating
exclusively with Idaho firms using Idaho talent for the
Idaho Department of Commerces public relations needs,
said DoC director Don Dietrich.
The Idaho Business
Review said three local firms came close to winning
the contract. They were Red Sky PR, Scott Peyron & Associates
and Gallatin Public Affairs.
on page 7)
Edition, February 4, 2009, Page 2
Abu Dhabi Authority for Culture and Heritage has a $25K
a-month contract with Leslee Darts 42West to extend
outreach to the U.S. entertainment community about the Arab
states effort to become a cultural regional hub.
outlined a four-year strategic plan in `08 to enhance and
develop cultural and artistic infrastructure of the Emirate.
It specifically wants to promote cultural activities such
as cinema, theater, music, art and lectures.
Authority seeks to enrich intellectual production
and expose Arab and Islamic heritage on a national
and regional scale.
is working to bolster the profile of ADACHs The
Circle, a government initiative to transform Abu Dhabi
into a filmmaking and new media hub.
has promoted films such as Martin Scorsees The
Departed, Paul Thomas Andersons There
Will Be Blood, Mike Nichols Charlie Wilsons
War, and the Coen brothers No Country
for Old Men.
DAVIES WOOS WONG
Michael Wong is the new
pharma/biotech practice leader at Santa Barbara-based Davies.
In a 20-year career, Wong
has counseled drug and biotech companies such as Bayer,
Merck, Medtronic, Boehringer Ingelheim, GlaxoSmithKline
His PR firm experience
stems from stints at Fleishman-Hillard, Ruder Finn and most
recently GCI Group, where he was healthcare practice leader.
Wong also worked as PR director at Abbott.
Brandon Edwards, COO of
Davies, says Wong was hired because the pharma/biotech sectors
require a desperate need of fresh thinking and new
Davies, which has a staff
of 50, maintains offices in Los Angeles, Sacramento, and
FIRMS WORK ACQUISITION BATTLE
Two firms are counseling
opposite sides in the attempted $2 billion takeover offer
of Terra Industries, a major producer of nitrogen and phosphate
for the global fertilizer industry.
Brunswick Group is working
with CF Industries Holdings, a rival of Terra which proposed
an all-stock acquisition of Terra on Jan. 15.
Terra, which has hired
Joele Frank, Wilkinson Brimmer Katcher, said its board has
unanimously rejected that overture because it substantially
undervalues the company.
Terras board also
said in a letter to CFs board it made public that
we are perplexed by your decision to make a public
approach that is conditioned on and subject to due diligence.
CF argued in announcing
its offer that the combined companies would form a stronger,
more competitive global player. The company said it went
public with its offer because of the significance of the
proposal and the potential for selective disclosures.
In its initial letter
announcing the offer, CF noted that Terra first approached
the company several years ago about a combination.
STANTON CONNECTS WITH THE
has won a two-month RFP process to guide PR for Marylands
Office of Tourism Development.
The state previously handled
all U.S. PR internally but a desire to increase its level
of activity led to the October solicitation.
Maryland does have retainer
PR firms in the U.K. and Germany.
Stantons Washington, D.C., office will handle the
contract, which could stretch to two years and $140K with
Goals for the account
include outreach to media, consumers and travel agents to
boost the Old Line State on the tourism radar.
The OTD also wants to
increase traffic to its travel hotline and website, VisitMaryland.org.
The average visitor stay
in Maryland is less than two nights and average spending
is a tick over $300. Both numbers have been flagged for
improvement with an expanded PR program.
KEKST DOES SMURFIT REORG
Kekst & Co. is handling the Chapter XI filing of packaging
giant Smurfit-Stone Container Corp., which registered for
bankruptcy in the U.S. and Canada on Jan. 26.
The Wall Street Journal
noted S-SCCs business is closely tied to consumer
spending as its products range from television to pizza
Patrick Moore, CEO of
the Chicago-based company, said his business hit the skids
in October as customers moved to preserve precious
Moore believes burdensome
debt levels has hindered S-SCC from benefiting from
its three-year transformation program.
The company has secured
financing of $750M to enable it to continue operations under
S-SCC earned $6M during
the first nine-months of `08 compared to a $156M year earlier
Kekst partners Michael
Freitag and Andrea Calise work to reorg.
BPS MILLER MOVES TO
Rachel Miller, who was
director of federal affairs for BP America, is now in charge
of energy and environment at Capitol Solutions.
At the British petroleum
giant, Miller worked on its high profile efforts regarding
carbon issues and global warming.
Prior to joining BP, Miller
was staffer for Sen. Dianne Feinstein (D-CA), focusing on
transportation, energy and agriculture. She led Feinsteins
effort to increase vehicle fuel standards and promote energy
CS was founded in 1998
as a bipartisan shop led by Dan Tate, former special assistant
for White House legislative affairs and deputy assistant
secretary for legislative affairs in the Dept. of Energy
during the Clinton Administration, and David Taylor, advisor
to former Senate Majority Leader Bob Dole and associate
director of Office of Management and Budget in the first
Bush White House.
Edition, February 4, 2009, Page 3
SITES GAIN READERS
readership rose 16 percent for the top 10 newspaper websites
on a year-over-year basis from December 2007-08, according
to Nielsen Online.
New York Daily News site posted the largest gain
among newspapers from December 07-08, registering
a 99 percent change to record more than 5.8M unique visitors
by Dec. 08. The News bested its archrival New York
Post online by about 1.3M readers.
was the second biggest gainer with a 73 percent jump to
just under eight million unique visitors.
New York Times Company properties NYTimes.com
were the worst performers based on new unique visitors,
remains the most trafficked newspaper site by a wide margin.
posted a meager six percent rise to top 40M visitors and
dropped six percent with about 4M uniques.
noted that not only are more people visiting newspaper sites
but they are perusing more often than a year ago. Overall,
the number of total visits was up 27 percent between 07-08
at the top 10 sites. In total, 252M sessions were recorded
on the sites in December 2008.
Unique Visitors to Top 10
Newspaper Sites Dec. 2008
News Corp.s Fox
Interactive Media is cutting staff by about five percent
(100 people) as part of cost-cutting efforts at the home
of MySpace and other Internet sites.
Dani Dudeck, spokesperson
for MySpace, said the site is constantly aligning
its business and resources to focus on core strategic initiatives.
Though cutting staff in
some places, MySpace is beefing up its business development
and music efforts, according to Dudeck.
KGB MAN SAVES THE DAY IN U.K.
Alexander Lebedev, 49,
is buying Londons Evening Standard, a venerable
but money-losing paper. The price is one pound with assumption
of a pile of debt.
He told CNN the Evening
Standard is a good newspaper put together by
It was one of the papers
that Lebedev read while he worked as a spy in London at
the Soviet embassy in the '80s. The Financial Times,
Guardian and Daily Mail were other required
reading by Lebedev.
The billionaire owns Novaya
Gazeta, an independent Russian newspaper that is an
opponent of Prime Minister Putin.
An NG journalist was gunned
down on the streets of Moscow earlier in January when she
tried to stop the fatal shooting of a Russian human rights
LEE TARGETS BUSY HOMEMAKERS
Sandra Lee, star of Food
Networks Sandra Lee Semi-Homemade program
is launching a bimonthly for busy homemakers who want to
stretch time and resources.
As editor-in-chief of
Sandra Lee Semi-Homemade, Lee promises a resource
with great do-able ideas that are aspirational, attainable
The bulk of the magazine
will focus on food/entertainment with the remainder on home,
gardening, crafts and lifestyle.
idea translates that anyone at any skill level can
combine 70 percent of ready-made products with 30 percent
fresh ingredients, and creative touches allowing the end
user to take 100 percent credit that looks, tastes and feels
like it was made from scratch.
Hoffman Media is publishing
the magazine that is being promoted by Dan Klores Communications.
BRADY DIES AT 80
Celebrity columnist James
Brady died Jan. 27 at his Manhattan home. He was 80.
The former Marine lieutenant
began his journalism career at Women's Wear Daily
after returning from combat in Korea. He became Fairchild
Publications' Capitol Hill reporter in 1956 and then moved
to London and Paris.
In 1964, Brady returned
to New York, taking the publisher slot at WWD. Hearst Magazines
recruited Brady in 1971, making him VP/editor & publisher
of Harper's Bazaar.
Rupert Murdoch hired Brady
in '74 to edit The Star. Brady went on to become
vice chairman of Murdoch's U.S. operations, editor of New
York and creator of the New York Post's "Page
Six" gossip page.
Brady did celebrity interviews
on WCBS-TV and hosted "power lunches" at the Four
Seasons for CNBC.
He wrote columns for Crain's
New York, Advertising Age, and penned a piece
for Parade before he died. His last Parade column,
which features Kevin Bacon, is set to run Feb. 15.
Walter Anderson, Parade
CEO, announced Brady's death, remembering him as a "towering
figure in American journalism."
Brady, a Bronze Star winner,
wrote "The Coldest War," which was published in
`90 and nominated for the Pulitzer Prize. He also wrote
"The Marine," "Why Marines Fight" and
"The Scariest Place in the World," an account
of his return to North Korea.
Brady had just finished
"Hero of the Pacific: The Life of Legendary Marine
John Basilone," a WWII hero who will be featured in
the Steven Spielberg/Tom Hanks HBO mini-series, The Pacific,"
that will air in October.
news continued on next page)
Edition, February 4, 2009, Page 4
WARREN GETS INTO MAG BIZ
Rick Warren, author of The Purpose Driven Life,
is getting into the magazine business with Reader's Digest
is pastor of the Saddleback Church, a mega-church that claims
more than 100,000 members and boasts of a 120-acre campus
in Lake Forest, Calif. Warren provided the invocation at
Barack Obamas inauguration.
Driven Connection is a quarterly that is being tested
to connect Christians with each other and their maker.
magazine sells for $10 at Wal-Mart and Christian bookstores.
An annual sub goes for $30.
magazines 146-page debut issue includes features such
as 25 Bible Promises for Hard Times, What
God Knows About You, and Pastor Rick Interviews
President Obama. It is the cornerstone of a suite
of PDC tools that includes a workbook for prayer groups
and Warren's DVD, 40 Days of Love. A web component
launches Feb. 15.
according to a release, says PDC offers a pathway
for discovering one's life purpose; a gateway to opportunities
for making a significant impact with one's life; and a library
of useful tools to accelerate ones spiritual, emotional
and relational growth.
magazine is divided into five sections: knowing, relating,
growing, serving and sharing.
will be articles from top pastors and writers such as Kay
Warren, Lee Strobel, Bill Hybels, Max Lucado and Anne Graham
Lotz. PDC is aimed at the 100M evangelicals in the U.S.
Circulation for the first issue is 500K. The plan is to
double that circ by issue No. 3.
CEO Mary Berner is slicing
eight percent (280) of Reader's Digest Associations
3,500 staffers as the core of the Pleasantville, N.Y.-based
publishers recession plan.
In a memo, Berner notes
that advertising fell sharply beginning in the fall of 08,
requiring more cost-cutting than what was anticipated for
She is profoundly
disappointed that the economy plunged just as RDA was in
takeoff mode with its growth plans and that we have to say
goodbye to friends and colleagues whose jobs are being eliminated.
Berner, the former CEO
of Fairchild Publications who took the RDA helm in 07,
says RDA plans shutdown days or mandatory
unpaid vacation days of a week over the next year.
Cash incentive programs
have been suspended until further notice. Merit increases
have been put on ice until fiscal 10.
Berner believes her recession
program deals with the reality that is in front of
us, according to her note.
DeWitt and Lila Wallace
published their first issue of Readers Digest in
The company went public
in 1990, when it became listed on the New York Stock Exchange.
An investor group, Ripplewood Holdings, took RDA private
in 2007 in a transaction valued at $2.6B.
NYT PUTS RED SOX ON BLOC
The New York Times Co.
is peddling its 18 percent share in the Boston Red Sox and
Fenway Park via Goldman Sachs. Gregory Lee (212/902-7584)
is listening to interested parties.
The NYTC, via New England
Sports Venture, also owns an 80 percent stake in New England
Sports Network, which goes into four million homes, and
a 50 percent interest in the Roush Fenway Racing team in
the NASCAR circuit.
CEO Janet Robinson closed
the books on a tough 2008 with news that fourth-quarter
net income plunged 48 percent to $28M on an 11 percent dip
in revenues to $772M.
She warned investors that
the rate of decline in January advertising accelerated from
what the company saw in December.
Robinson believes advertisers
will remain cautious with their ad dollars particularly
in the early part of this year.
PR SOCIETY STARTS PRSAY
The PR Society on Jan.
12 started a blog open to non-members as well as members.
They are able to post
comments on statements by leaders subject to several rules
including one against anonymous postings and another against
objectionable content that might defame
or harass someone.
PRS also wont post
items that are off-topic, irrelevant or inappropriate
for the purposes of this blog.
About a dozen members
and non-members have posted comments since Jan. 12, most
of them lauding PRS for starting the blog.
One blogger criticized
a description of the PRS board meeting Jan. 23-24 by chair
Mike Cherenson as too wordy (heavy use of last century
jargon) and suggested that Ann Wylie, who teaches
seminars in writing for PRS, should look over future releases
Another member asked Cherenson
to post the full minutes of the meeting on PRSAY rather
than a summary. A posting by Jack ODwyer was used
in which he congratulated PRS on the new blog and expressed
the hope that members and non-members could ask questions
as well as comment on posts by leaders.
PRS president and COO
Bill Murray, in announcing the new service, said it was
demanded by members who told leaders through a variety of
means that they want their voices heard.
PRS, said Murray, is a
fantastically complex organization made up of many
neighborhoods and constituencies,
109 chapters, ten districts, 20 interest sections, affinity
groups, 299 chapters, dozens of committees, task forces
and working groups, hundreds of Assembly delegates, and
countless volunteer leaders. Each group has its own ways
of communicating, ranging from e-mail distribution lists
to websites to Facebook and LinkedIn Groups to networking
and learning events.
While this mirrors
the coming together of like-minded people happening online,
it also creates a daunting number of layers and nuances,
4, 2009, Page 5
OF PR FIRMS
PEAK3 SET UP FIRMS
Tartaglia, senior VP in M Booth & Associates healthcare
unit, has set up Tartaglia Communications, Somerset, N.J.,
focused on health, science and non-profit clients.
said he set up shop to provide senior counsel on a personalized
basis for clients in sectors where he speaks the language.
previously held senior PR posts at NYU Hospital for Joint
Diseases and Newark Beth Israel Medical Center in New Jersey.
Prior stints included the American Heart Association, National
Multiple Sclerosis Society, United Cerebral Palsy and the
American Cancer Society. Info: [email protected];
Veteran PR executives
Denise Herich and Michelle Francis Munroe have set up Peak3
Communications with outposts in San Diego and Chicago.
Herich was previously
a VP for The Benchmarking Company and Townsend Agency in
San Diego, and earlier served in that role for Hill &
Knowlton in Washington, D.C. Munroe handled PR and community
relations at two Virgin Islands resorts and worked at a
San Diego boutique firm, in addition to running her own
Clients include developer
The Flagship Group, Vermillion Properties and SmartDraw.com.
PR, Newark, N.J., has set up a female-centered newswire
service called LadyPR. For $75, clients can distribute their
news online based on industry. Our distribution service,
not unlike that of Black PR Wire, PR Newswire or Business
Wire, serves a niche market to help companies diversify
their marketing strategy, said Sherrell Dorsey, co-founder
and CEO. ...Absolute
Pitch PR, a New York-based music PR shop, is marking
its first year in business and sees a glimmer of opportunity
despite the current economic woes. Founder Beatrice Bugnosen
said the tough times can be a good time to launch in music.
The playing field has been leveled to the point where
even an indie artist has a shot, she said.
Clients have included Josh Kelley, Alexa Wilkinson and Jerry
Cherry. ...Mirza PR,
which opened in Washington, D.C., in January 2008, said
it is focused on improving U.S.-Muslim relations. Rabiah
Ahmed, CEO, said she has noticed a growing number of religious
organizations investing in media efforts to build
bridges in recent years and expects that number to
increase. The firm has specialized services to target the
American Muslim market, a population Mirza notes is between
five and eight million and one of the fastest-growing in
the U.S. ...PRAP Japan
has acquired Asahi Agency, a marketing and communications
firm with 15 bilingual staff. Asahi has worked with California
Fig Advisory Board, All Nippon Airways and Dow Chemical
Japan Co. Tokyo-based PRAP said the deal is the first acquisition
of a domestic Japanese firm by a local player.
The deal is slated to close on March 3. Terms have not been
released PRAP, founded in 1970, staffs more than 200.
Mitsakos PR, New York/Starwood Hotels & Resorts
Worldwide in Costa Smeralda, Sardinia, for PR for its three
PR, New York/whitelines, eco-friendly stationary;
The Compass, DVD documentary; Drs. Douglas Hamilton
and Babak Azizzadeh, authors of Beverly Hills Beauty
Secrets (Wiley 2008); Tank Black, author of Tanked!;
Larry Johnson, former CFO of Alcor, and Scott Baldyga, authors
of forthcoming Shiver, a novel about cryogenics.
PR, Pleasantville, N.Y./Optoma Technology, DLP video
projectors; American Remote Video Inc., developer of Video
Doorman, and Antiwar.com, non-interventionalist
Baerlein Strategic Communications, Boston/
American Cancer Society, New England Division, and The Screening
for Mental Health Inc., for PR via its non-profit practice.
The firm handles media, public and government relations,
community affairs and consulting for the ACS. A six-month
push focuses on the groups national healthcare reform
campaign, Access to Care, in the six New England states.
For SMH, the firm is handling media relations and PR for
its mental health services available to members of the armed
forces and their families.
Group, Palm Beach Gardens, Fla./Palmera de Cabarete
Resort & Spa, Dominican Republic resort slated to open
in 2011, for global marketing and PR.
Communications, Plantation, Fla./The Lawrence Group,
agricultural company seeking to purchase U.S. Sugar Corp.,
for media relations and public affairs; Ladenburg Thalmann
& Co., investment banking/brokerage, for media and community
relations; CEO Fitness Challenge, statewide contest, for
PR, and CSI Associates, telecom consulting firm, for a national
PR and marketing push.
Square Agency, Mobile, Ala./Cirque du Soleil, for
PR for the Mobile premiere of its arena tour, Saltimbanco.
Rubenstein Communications, Cirques main firm, will
coordinate with RSA.
Communications, Phoenix/Home2Suites by Hilton, for
North American media relations for the new mid-scale
hotel concept for extended-stays.
Communications, San Francisco/RentWiki.com, apartment
rental site, for launch PR and media rels.
Consulting, San Francisco/ClerkDogs, user-based recommendation
services for films, as AOR after launching the search engine.
The site, founded by Reel.com founder Stuart Skorman, went
live on Dec. 9. CD recommends films based on recommendations
from former video store clerks.
Communications, Los Angeles/Bedford; CASA; Ivan Kanes
Cafe Wa s; RockSugar Pan Asian Kitchen, and Tender Greens,
Communications, San Diego/Abio Bikes, chainless folding
bicycle maker, for national and trade media relations.
Edition, February 4, 2009, Page 6
LETS USERS TweetIt
the press release service owned by Vocus, has added an option
for users to post links to releases on Twitter in addition
to regular online dissemination.
TweetIt service posts a link to a release as
part of a 110-character Tweet via the users
Twitter account. Twitter has exploded in the last year and
reportedly turned down a $500M acquisition offer in stock
Wagner, chief marketing officer of Vocus, said the new feature
complements other social media capabilities like social
bookmarking and embedded video.
TweetIt service is available on PRWeb pricing plans from
$140-per-release and up.
said last week that it enhanced two key online services
for video/audio and social media press releases to facilitate
reach to both reporters and directly to consumers.
Michaels, chief technology officer for the broadcast and
digital PR company, said the search, preview and download
features for journalists using its Mediaseed platform were
enhanced based on feedback from users. Video and audio content
can now be searched by topic, format and keywords and the
site was optimized for faster downloads.
are no longer required to log in or register to download
documents and images, although they must do so to obtain
has also rolled out a new version of its Interactive News
Release, which eases the posting of content to blogs and
other outlets like YouTube, Facebook and Twitter. The latest
installment has added more templates for video content.
MOVES TO WEST GLEN
Nicol, manager of media at PR video company The NewsMarket,
has moved to West Glen Communications as an account director
in New York.
led The NewsMarkets team pitching stories and content
to journalists and also handled business development, which
he will also guide at West Glen.
Lamoureaux, senior VP at West Glen, noted Nicols "deep"
media relations and account management experience.
a native of Australia, has worked in London and New York
for News Corp., Random House, Reed Elsevier and Network
York Women in Communications
will honor Leslee Dart, founder and CEO of 42West (see Arabs
Target Hollywood, page 2) with the 2009 Matrix Award
group will host a luncheon in New York on April 27. Dart
is one of seven women to take the top honors. Others are
deputy bureau chief for the Wall Street Journal;
Sherrie Rollins Westin, EVP of Sesame Workshop; Linda Wells,
editor-in-chief, Allure Magazine; Dany Levy, founder
and editorial director of Daily Candy Inc.; Campbell
anchor, and S.
promoted to executive VP, communications, Republic Services,
Phoenix, Ariz., following its $6 billion merger with Allied
Waste Industries. Susan
of marketing and public affairs for The Trust for Public
Land, has joined RS as director of corporate communications.
PR consultant, joins as manager of media relations, corporate
of investor relations, Spencer Trask & Co., to APCO
Worldwide, New York, as a VP. She was previously a member
of Burson-Marstellers global corporate transactions
and litigation unit and started her career in former California
Gov. Pete Wilsons press office.
manager, Pfizer Health Solutions, to Widmeyer Communications,
Washington, D.C., as assistant VP. He was previously with
project manager, Park&Co, joins as studio mgr.
directed the public affairs division of New Media Strategies,
to C-SPAN, Washington, D.C., as director of communications
handling traditional and online media. Mortman was previously
editor and columnist for National Journals The
Hotline and a producer for Hardball with Chris
held PR posts with the National Honey Board, American Sheep
Industry Association and U.S. Wheat Associates, to Charleston|Orwig,
Hartland, Wisc., as senior PR accoun manager in its agricultural
North America, Christensen IR, to Lambert, Edwards &
Associates, Grand Rapids, Mich., as a director based on
the West Coast.
director of MS&Ls North American corporate practice
based in New York. He is credited with doubling the revenue
and staff of the firms New York corporate unit since
joining more than two years ago. He formerly managed the
IBM account at Ketchum and earlier was at Peppercom and
A/S, Kleber & Associates, Atlanta. She joined the firm
in 2005. Kate
joined the firm as an AA/E.
Ortiz to A/S
and Kelly Johnson
to creative director, Bailey Gardiner, San Diego. Also,
an intern, was hired as a junior A/E.
president of communications 21, Atlanta, to the board of
the Atlanta Convention & Visitors Bureau for 2009-10.
She served as mktg. and PR chair for the ACVB during the
2007 NCAA Final Four and helped land the 13 tourney.
Edition, February 4, 2009, Page 7
COMPANIES FACE ONSLAUGHT
private jet industry and its clients are trying to counter
a flood of attacks against so-called business aviation,
which has become a political football and PR prop amid scrutiny
of corporate spending and bailouts.
very concerned about it and are trying to correct the misperceptions,
Robert Baugniet, senior manager of corporate communications
for GulfStream, a jet maker, told ODwyers. This
is a billion-dollar industry -- a net exporter -- that employs
pilots, dispatchers, union jobs. There are more than a million
Americans employed in aerospace. Instead of a positive impact
on the economy, [critics are] going to destroy it.
industry is coordinating its communications through trade
groups like the General Aviation Manufacturers Association
and the National Business Aviation Association.
consistent theme from those entities is to point out the
huge workforce and economic impact of the industry to media
and the public.
Hubbard, former VP at Fleishman-Hillard, is senior VP of
communications for NBAA.
industry is being stereotyped and pilloried by the press,
and the people and businesses in general aviation are weathering
one of the worst economic storms anyone has ever seen,
said NBAA president and CEO Ed Bolen in a letter to members
released to the press.
sent a letter to President Obama noting that the vast
majority of general aviation aircraft in the world
are made, operated, serviced and maintained in the U.S.
In fact, general aviation manufactur[ing] is one of
the remaining sources of good manufacturing jobs in this
country -- the kind of jobs we can keep in the U.S. in the
21st century, Bolen wrote to Obama.
is submitting op-eds to newspapers and sending representatives
on TV news programs to convey what they see as the importance
of business aviation to the country. That advocacy also
extends to Congress. The industry successfully eliminated
a provision in the Troubled Asset Relief Program legislation
that would have prohibited companies from acquiring business
scrutiny of Citigroups acquisition of a $50M Dassault
jet drew harsh criticism last week from Congress, media
and the public provoking a renewed backlash against such
companies in order to survive in an international marketplace
need business aviation, said Baugniet. That
aircraft wasnt ordered yesterday. It takes four years
to fill an order for a jet. The damages of cancelling that
QUINN, WS, HAMMOND STAR AT
Florence Quinn, president
of Quinn & Co., New York, received the Winthrop W. Grice
Lifetime Achievement Award last week before a black-tie
audience of more than 800 at the annual Adrian Awards Gala
of the Hospitality Sales & Marketing Assn. International
at the New York Marriott Marquis.
Weber Shandwick took two
"Best of Show" awards, one for its introduction
of the A380 Airbus aircraft for Singapore Airlines and another
for PR for Holiday Inn Express in the web marketing category
WS took a total of 12
awards including also one platinum, three golds, four silvers
and two bronze.
Lou Hammond & Associates,
New York, for the eighth consecutive year, topped all award
recipients by winning a total of 21six golds (more
than any another gold winner), six silver and nine bronze.
Quinn is the eighth largest
travel PR firm in the ODwyer rankings with $2,932,212
in fees in 2007. The firm picked up one platinum, one gold,
ten silver and three bronze awards last night for a total
Clients include the Algonquin
Hotel; Circle Line Sightseeing Cruises; Club Med; Hilton,
the Americas, and numerous hotels.
M. Silver Associates won
a total of seven awards including one gold, five silver
and one bronze.
Cohn & Wolfe took
one gold, four silver and four bronze and Spring, OBrien
& Co. took eight including one platinum, four gold,
two silver and one bronze.
A complete list of winners
is at hsmai.org.
Edelman has succeeded
Kahn Travel Communications, which had the HSMAI account
for eight years.
MIDDLEBERG ACQUIRES WEISER
has acquired The Weiser Group, a boutique financial and
crisis firm with annual revenue of more than $1M. Middleberg
believes that this can be a time of unparalleled opportunities.
Don Middleberg, CEO of
MC, suggested he is eying firms of similar size $1M
to $3M in billings that serve a unique niche.
Michael Weiser takes on
a senior strategist role at Middleberg, while Weiser president
Jonathan Cohen becomes managing director. Weiser said he
met Middleberg as a young reporter 35 years ago.
The acquisition brings
MC to 15 employees and $3.2M in annual revenue, Middleberg
said. The firm acquired another financial shop, The Towers
Group, in 2006. Weiser was founded in 1979 in Chicago and
moved to New York in 2002.
NYT PROFILES PINCUS' FINANCIAL
Soaring costs of Fisher
Island, Fla., have resulted in a quarter of its 695 condos
being for sale and a near revolt among the rich residents,
said an article in the Feb. 1 New York Times.
One resident called it
a battle between the haves and the have-mores.
Ted Pincus, partner in
StevensGouldPincus, New York, and founder of Financial Relations
Board, said his costs have climbed to more than $200,000
He noted that property
taxes on his 5,900-sq. ft. home have gone from $60K to $115K
in five years. His condo fees include $22K to the condo
association, $35K for his condo unit, and $21K for country
club dues (there is a nine-hole golf course on the island).
He told the NYT that the
island is the last bastion of tranquility in a world
overrun by tourists or populated with prosaic retirement
villages. Some will pay the premium just as some people
will cough up whatever it takes to buy a Rolls-Royce.
He also told the NYT that
Nobody has unlimited net worth" and that the
economic collapse has hit Fisher Island just like it hit
Edition, February 4, 2009,
Hospitality Sales & Marketing Assn. Int'l gave out 685
awards Jan. 26,
almost one for every one of the 811 people at the event
(page 7) in New York.
metals were used to designate the awards-platinum, gold,
silver and bronze. We're waiting for a new diamond award
the PR category, seven platinums were awarded, 48 gold,
66 silver, and 89 bronze. The ad category had six platinum,
39 gold, 97 silver and 121 bronze. Web marketing, a more
recent addition, had five platinum, 25 gold, 59 silver and
93 bronze. Each category also gave out "Best of Show"
awards. Honored were 25 executives with the "Most Extraordinary
Minds in Sales and Marketing" (an award started in
2004). Two new awards this year were the HSMAI Tourism
Cares Sustainability Award and the Google Wisdom
of the Crowd Award recognizing an integrated marketing
is becoming customary in these dinners, usually costing
$300 and more per seat, winners in the top categories, platinum
and best, were not announced until the dinner
itself, an incentive for people to attend.
fell 19% this year from 1,004 last year with HSMAI blaming
this mostly on economic conditions. Most attendees
purchased individual tickets rather than tables, it said.
example of award inflation is the PR Society, which
in the 1990s was giving out about 40 Silver Anvils a year.
Entry cost was $165 for members and $200 for non-members.
The awards were made at
a sit-down dinner in a New York hotel and members were grumbling
that it took too long for 40 winners to march up to the
podium, accept their awards, and make speeches.
A black-tie cocktail reception
was held in 1994 in an art gallery where the awards were
on display. The savings were used to partly pay for an ad
in the Wall Street Journal that cost about $140,000.
It invited readers to write for a booklet. There were 431
Anvil entries that year.
With the cancellation
in 1995 of the information center's business of copying
and selling author's works, which was turning a profit of
close to $60K annually, PRS sought new revenues and increased
both the number of awards and the cost of entries.
Added were Silver Anvil
Awards of Excellence. In 2008, there were 52
Silver winners and 57 Silver Awards of Excellence.
Bronze Anvils, awarded
since 1970 for PR tactics rather than entire
campaigns, were merged with the Silver Anvils awards night.
There were 43 Bronze winners
in 2008 and 85 winners of Bronze Awards of Commendation.
PRS gave out a total of 237 awards.
Entry fees for Silvers
jumped from $165 in the 1990s to $295 for members for entries
received before March 13 and $370 after that and to $395
for non-members and $470 after March 13.
Bronze fees are $175 for
members and $275 for non-members with $75 additional for
entries after March 13.
Some PR firms provide
dozens of entries not only for the Anvils but local PRS
chapter and other awards programs.
The costs involved in
preparing the entries, travel, hotels, black-tie dinners,
etc., can easily run to the tens of thousands of dollars.
Awards are used on resumes
and considered to be a key part of new business pitches.
firm believer in awards is WPPs Martin Sorrell,
who in 2007 said of his agencies, The more awards,
the stronger the margins.
He noted that OgilvyOne
Worldwide, a WPP agency, won 595 awards in 2006, helping
WPP to rocket up from ninth place to fourth
on the GunnReport, U.K., which provides overall award totals.
A critic of awards is
advertising author Al Ries who said agencies have mostly
stopped advertising in ad trade books (ad pages in Advertising
Age are much fewer than they once were and AdWeek
now comes out 33 times a year) in order to concentrate on
winning awards and using them in new business pitches.
There are no consumers
on the ad judging panels nor any connection to sales, says
Ries. He also feels subjective judgments by industry figures
and others are involved.
new board of the PRS met Jan. 23-24 and continued the charade
about the need for a "bylaws rewrite,"
a task that is now in its fifth year. A vague promise was
made that members might hear of some proposed changes in
Not one change has ever
been put up for member discussion (particularly one that
would remove the APRs from power).
The one visible reform
ordered by the new board is the PRSAY blog on the Society
website that started Jan. 12 and that will carry posts by
non-members as well as members.
new board so far has ignored our requests for fair treatment
including removing the PRS boycott against us announced
in the September 2008 Tactics; letting us advertise our
products in Tactics and on the PRS website; letting us join
PRS, and our request that the directors examine evidence
of wholesale copying and sale of our articles and articles
of other authors for at least 15 years.
We figure we have about
as much chance of getting justice from the all APR out-of-town
board (except for New Yorker Lynn Appelbaum) as a black
lynch victim would get from a mob in the Old South.
Or, about as much chance
as the all-APR board has of voting APRs out of power. APRs
represent the extreme right wing of PRS as evidenced by
their tight, undemocratic control of leadership posts; anti-press
policies (reporters banned from membership lists, chapter
appearances by elected chairs, if any, hidden from the press,
etc.), tight control of information, etc. No doubt the directors
perceive us as a "liberal New Yorker" and the
antithesis of their philosophy.
all-white PRS board is a problem for the Society. It's evidence
of the inhospitableness PRS has shown to blacks throughout
its 60-year history.
The board should rectify
this immediately by appointing at least two black leaders
from the communications area as "senior counsels"
just like Dave Rickey and Mary Beth West were appointed
to the 2008 board.
They should not even be
members of PRS, but outside directors which
are common in just about every major association and all
public companies. At least one should be a well-known journalist.
Only one black male has
ever served on the PRS board and he quit after six months.
Ron Owens of Kaiser Permanente, had been elected to serve
for three years, from 2006 through 2008. Only two other
PRS directors had quit in mid-term.
The Assembly Oct. 25,
2008 in Detroit had one or two blacks among more than 275
delegates. PRS has not reached out to the black PR community.