The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, February 18, 2009, Page 1
REPS PEANUT CORP.
Corp. of America, the bankrupt company in the center of
the salmonella crisis, is repped by Minneapolis-based Rotenberg
is the firm of Amy Rotenberg, a former VP at Padilla Speer
Beardsley who directed its litigation and critical issues
told ODwyers that RA was hired by one of the
law firms working for PCA. There are lots of lawyers
involved in the case, she said. Its a
very complex situation that changes day by day.
declined to go into specifics about her work, other to say
she serves as media spokesperson and coordinates that effort
with PCAs legal team.
to PSB, Rotenberg was trial lawyer at Dorsey & Whitney,
newsroom counselor to KARE-TV (libel, privacy and newsgathering
issues) and litigator at Cravath, Swaine & Moore for
also has had a hand in the PCA crisis. It was retained for
a two-week period to help PCA with the FDA recall announcements,
according to George Clarke, director of crisis & issues
management at the WPP Group unit, which has product recall
specialists in its crisis practice.
is not representing the company on the current issues
it faces as our engagement ended on Jan. 30th, wrote
Clarke in an email.
salmonella outbreak has taken eight lives and sickened more
than 19,000 people in 43 states.
RUSSIA RAINS RUBLES ON KETCHUM
Ketchum, which received
$2.9M from Russia for the six-month period ended Jan. 31,
is sharing that wealth by hiring Alston & Bird as lobbyist
to keep an eye on developments in Washington.
A&B, in its Jan. 1
engagement letter to Ketchum CEO Ray Kotcher, agrees to
provide advisory services on policy and legislative developments.
The firm of former Senate
Majority Leaders Bob Dole and Tom Daschle will deal with
trade, energy, economic and politico-military issues at
a $35K a-month rate through May 31.
Both parties will decide
in May whether to extend the pact.
Ketchum works with the
highest levels of Russias Government and the state-owned
energy monopoly, Gazprom.
The firms work covered
U.S. ties, Russias invasion of Georgia, Iranian sanctions,
Sochi 14 Olympics, cut-off of gas supply to Ukraine,
G8 Summit and nuclear/space developments.
UNITED AIR REALIGNS COMMUNICATIONS
Tony Cervone, a top communications
VP at General Motors, is leaving for the senior chief communications
officer slot at UAL Corp., parent to United Airlines, in
The airline said VP-corporate
and government affairs Rosemary Moore will take a broader
role focused on industry, government and corporate affairs,
as well as public responsibility. That includes oversight
of the companys corporate image and reputation, along
with CSR initiatives.
Cervone takes the title
of senior VP/corporate communications, starting Feb. 16,
with oversight for internal and external comms., public
and media relations, crisis comms. and partnerships comms.
with Star Alliance and Continental.
At GM, he was comms. VP,
global strategy and operations. Moore reports to Tilton,
while Cervone answers to Pete McDonald, EVP and chief administrative
SINCLAIR EXITS GATES
Heidi Sinclair, chief
communications officer for the Bill and Melissa Gates Foundation,
is leaving the charity at the end of the month. She is launching
her own firm in Seattle.
Sinclair headed Burson-Marstellers
European operations prior to joining the foundation of the
Microsoft co-founder and his wife.
Earlier, she was in charge
of B-Ms technology practice and served as managing
director of International Creative Management, the talent
and literary agency.
The Foundation has begun
a search to replace Sinclair. The position reports to the
organizations CEO, Jeff Raikes. Its responsibilities
include external/internal PR and leadership comms., among
CHERENSON, PAUL MEET ON DIVERSITY
Counselor Mike Paul, PR
Society chair Mike Cherenson, and PRS COO Bill Murray met
last week to discuss Pauls statement that the lack
of blacks on the 2009 PRS 17-member board constitutes a
crisis for the Society.
Paul had noted the irony
of the U.S. having a black president and the PRSA board
lacking any blacks.
In the 61-year history
of PRS, only three black members have served on the board1997
president Debra Miller; 2006 chair Cheryl Procter-Rogers,
and Ron Owens, elected to a three-year term in 2006 but
who quit after six months.
(Continued on page 7)
Edition, February 18, 2009, Page 2
OUTLINES CUTS, PESSIMISM IN 09
agency principals are bracing for a 2009 of slashed or frozen
budgets, according to a survey of 237 principals across
firms of several sizes.
the New York-based M&A consulting firm, said 65 percent
of the executives polled for the study said 2009 budgets
have decreased, while thirty percent reported no changes.
noted those numbers are a sharp contrast to 2008, when 83
percent reported budgets on the rise and 75 percent forecasted
revenue hikes. Only 25 percent see revenue increasing this
year and 46 percent see a decline ahead.
at the largest agencies in the study (over $25M in fees)
were the most pessimistic with 70 percent seeing the economic
conditions having a negative effect on the 09 bottom
dour outlook decreased slightly among firms in the $10M-$25M
range, where 64 percent forecast a hit to their bottom line.
that pessimism, less than half of the respondents (46 percent)
think revenues will decline this year, while about 30 percent
see revenue in-line with 08. An optimistic 26 percent
forecast an increase in revenue for the year ahead.
Geographically, the biggest
revenue declines are expected among firms in New York (72
were represented in the study) and Washington, D.C., (15
firms), where 51 percent and 50 percent, respectively, forecast
a revenue decline.
Nearly 70 percent of the
principals at New York firms said clients cut budgets for
Northern California, where
technology rules the sector and 24 firms were represented
in the study, reported relatively modest revenue expectations
as 35 percent indicated declines for 2009 and client budget
cuts were noted by 57 percent of principals polled.
The cuts reported have
come fairly evenly from across several sectors, including
technology (65 percent reported cuts), healthcare (63%),
crisis (64%) and public affairs (61%).
EMANATE LAUNCHES MEAD JOHNSON
Emanate PR, which was
spun off from Ketchum in `06, launched Mead Johnson Nutrition
Co., which was spun off Feb. 11 as an initial public offering
by Bristol-Myers Squibb.
It was the first U.S.
IPO since November.
The Evansville, Ind.-based
maker of baby formulas Enfamil and Enfalac set the offering
price at $24 for each of its 30M shares. MJN rose more than
$2 a share on its first day of trading.
The IPO raised $720M.
MJN was founded in 1905
by E. Mead Johnson, one of the founding brothers of Johnson
& Johnson. It has 5,000 employees who market MJNC products
in more than 70 countries.
Mike Doyle, managing director
of Emanate, is handling press. Emanate works on consumer,
health, corporate and financial accounts.
It was launched to match
PR with emotion-based research.
FIRMS SET TO DEFEND MEGA-MERGER
Brunswick Group, Brainerd
Communications and Abernathy MacGregor Group are involved
in the live entertainment mega-merger long rumored but announced
Feb. 10 between Ticketmaster and Live Nation.
The all-stock merger
of equals, which was signed off by both boards, will
leave a $2.5 billion titan for promoting and ticketing live
entertainment acts. The companies had a partnership agreement
for a decade before it lapsed at the end of 2008.
But the deal is dependent
on shareholder, bank lender and regulatory approvals, and
the latter could be a hurdle amid anti-trust concerns which
have dogged Ticketmaster for years.
The companies set a second
half 09 schedule to complete the merger.
partner Michael Buckley, along with Jennifer Gery-Egan of
New York-based Brainerd, are assisting Live Nation with
Tom Johnson, managing director for Abernathy in New York,
is helping out Ticketmaster.
Ticketmaster was spun
off from IAC/Interactive Corp. last year. Its chairman,
Barry Diller, will continue in that role with the combined
company. Michael Rapino, who headed Live Nation, will serve
as president and CEO while Ticketmaster CEO Irving Azoff
becomes executive chairman of Live National Entertainment
and CEO of its Front Line management unit.
OMC NET SINKS 14 PERCENT
net sank 14 percent to $271M, including a nearly five percent
slide in U.S. revenue, compared with the same quarter of
The company said PR revenue
hit $305M for the quarter, down more than 10 percent. Advertising
slipped 7.6 percent to $1.5B.
For the year, overall
U.S. revenue was up three percent to $6.9B during a period
when the company cut as many as 3,500 of its 70K employees.
In PR, 2008 revenue was flat at $1.3B.
Omnicom projects earn-out
obligations for 2009 at $118M.
SPROULE TO EXIT NISSAN FOR
Simon Sproule, VP of global
communications for Nissan Motor, will step down to join
Microsoft in that same title in March.
Sproule takes up the VP
post at the software giants Redmond, Wash., headquarters
on March 2 reporting to Mich Matthews, senior VP of Microsofts
central marketing unit. He will head public affairs, media
relations, executive and employee communications, and manage
the companys global agencies like Waggener Edstrom
and Weber Shandwick.
The position had been
vacant since former comms. chief Larry Cohen was named Bill
Gates chief of staff for his post-Microsoft career
The 40-year-old executive,
who was educated in London, exits Nissan after five years
in Japan heading comms., corporate social responsibility,
car launches and internal communications, among other disciplines.
Sproule was previously
with Ford, rising to VP of comms. for Aston Martin, Jaguar
and Land Rover North America.
Edition, February 18, 2009, Page 3
Halbreich, former general manager of the Dallas Morning
News, has been named interim CEO of Sun-Times Media
Group. He replaces Cyrus Freidheim, the turnaround artist
who stepped down this month. Halbreich was elected to the
Sun-Times board as part of a dissident slate of directors.
He unseated Raymond Seitz in a proxy fight.
spent nearly a quarter of a century at the DMG in marketing
and other executive positions. In `98, he founded American
Consolidated Media, which runs more than 100 local papers.
Sun-Times also announced that Rick Surkamer is its new president
& COO. He joined the company in `07 from Rollex Corp.,
a building products operation.
is the parent of the Chicago Sun-Times and community
The paper has just lost its editor-in-chief, Michael Cooke,
who left for the same job at the Toronto Star, Canada's
NEWSWEEK QUARTERS SELF
Newsweek will organize
the magazine into four different sections beginning in May
in an effort to revamp the Washington Post Co. property.
The New York Times
reported the sections will be short takes, columnists, commentary
and long reporting pieces on the cover story or culture.
The magazine will print
on heavier stock to appeal to a more upscale audience. Jon
Meacham, editor, said Newsweek is dropping its newsweekly
mentality of weighing in on happenings of the week. The
drill of chasing the week's news to add a couple of hard-fought
details is not sustainable, he said.
Newsweek is lowering its
rate base from 2.6M to 1.9M in July and 1.5M at the beginning
The magazine says it has
a core of 1.2M subscribers who are highly educated people
with more money than average readers. It believes those
people are willing to pay more for the magazine.
The average Newsweek subscriber
pays 47 cents a copy, which is a far cry from its $4.95
TRIB ESTABLISHES ENTERTAINMENT
Tribune Co. has created
an online entertainment news bureau, building on the strength
of its Los Angeles Times property.
The move is a partnership
with Zap2it, which compiles listings of TV shows.
The bureau promises extensive
coverage of movies, blogs and updated information on developments
in the top 60 TV programs.
LAT veterans Richard Rushfield
and Joe Kapsch lead the venture.
NPC RIPS OBAMA AIDES
The National Press Club
president Donna Leinwand has blasted David Plouffes
decision to ban media from covering his speech at the Club.
He was keynote speaker
at a luncheon sponsored Feb. 13 by Georgetown Universitys
School of Continuing Studies and Politico. Plouffe,
who was Obamas campaign manager, was there to plug
his book, The Audacity to Win.
The event was supposed
to be open to the press, but reporters were told Feb. 12
by Georgetown staffers that reporters would be barred upon
Plouffes request. [An event sponsor has the right
to restrict media access. The Club hosted the
The reporter ban led John
Harris, Politico editor, to step down as moderator and Washington
Post columnist Dana Milbank to protest outside the NPC
ballroom wearing a sandwich board that said Wheres
He handed out reporter
notebooks to people going to the speech. Those quotes were
used in Milbanks column Feb. 13 called The Audacity
to Plouffe and his representive, Washington Speakers Bureau,
registered strong opposition to the prospect of a
newsworthy event at the Club being off the record.
She wrote that blacking out news coverage of this speech
reduces the free flow of information that is at the core
of the NPC's mission.
Leinwand noted that though
Plouffe is not a member of the new White House, his identity
is closely tied to Obama. She believes the media ban runs
contrary to Obamas recent executive order and
statements in support of a more open government.
REPORTER JOINS OBAMA ADMINISTRATION
Jill Zuckman, a Washington
correspondent for the Chicago Tribune, is joining
the Obama administration as Assistant Secretary and Director
of Public Affairs in the Department of Transportation.
about going to a department in the administration that's
going to play a huge role in hopefully putting people back
to work, she told the Tribune.
Zuckman was previously
with the Boston Globe, Congressional Quarterly
and Milwaukee Journal.
Ray Lahood made the selection.
Peter Gosselin, a reporter
for the Los Angeles Times, another Tribune paper,
previously took a job as chief speech writer for Treasury
Secretary Timothy Geithner.
IDAHO DAILY CUTS A DAY
The Post Register
in eastern Idaho said last week it will cease printing its
Monday edition because of the economy. The paper was published
six days a week until 1996 when it started a Saturday edition.
Publisher Roger Plothow
said the paper will be printed six days a week starting
March 2. In this changing economic environment, businesses
that don't stay nimble will be left in the dust, he
The paper will be updated
online on Mondays.
the No. 3 publicly traded cable TV company, will file for
bankruptcy by April Fools Day. ...Young
owner of 10 owned/operated TV stations, went belly-up Feb.
news continued on next page)
Edition, February 18, 2009, Page 4
RAPS WALL ST. BONUSES
Fairs March issue raps the billions of bonuses
being dished out to executives of Wall Street firms that
have also taken billions in government bail-out funds.
Michael Shnayerson attacks as spin the claim
that the bonus money does not come from government funds.
bonuses were based on profits made from risky securities
now turned to ashes and shouldn't be paid, argues
dont see how to separate the $45 billion bailout that
Citigroup gets from [one traders] $125 million bonus,
Graef Crystal, who tracks executive pay, told VF.
if the government hadnt bailed out these people they
would have gone bankrupt and the [trader] wouldn't have
gotten a bonusno one would have, said Crystal.
Ashooh, senior VP-corporate communications at AIG, is quoted
as saying that the final number of retention-award winners
for A.I.G. employees will likely be about 5,000 and the
amount involved, $600 million.
had said in an 8-K SEC filing Sept. 22, 2008, shortly after
the first injection of $85 billion from the government,
that about 130 executives would be given retention awards.
was later upped to 168, with the awards ranging from $92,500
then reported that the awards would go to 2,000 employees
who had been warned to keep such awards secret. The story
added that as many as 7,000 could get the awards.
a Severe Critic
A critic of the bonuses
to A.I.G. employees is Rep. Elijah Cummings, Democrat of
Maryland. He said the arrogance of A.I.G. is unbelievable.
Ashooh said the $600 million
does not include possible awards to the 380 employees of
the financial-products division, which traded the securities
whose value later collapsed.
of the awards was to keep recipients from reporting their
awards to other employees, Ashooh told VF. Its
confidentiality, not secrecy, thats the issue,
he is quoted as saying.
Cummings told VF: If
they give a bonus, its public money. They are owned
by the taxpayers of America, the same ones who are losing
their jobs and homes and damned sure didn't have a bonus
Bonuses to employees of
Merrill Lynch, Bank of America, Goldman Sachs, Morgan Stanley,
Citigroup, Wells Fargo and J.P. MorganChase are also described.
DUNBAR TAKES BOYS TOWN BOARD
Linda Dunbar, who led
global communications at Dow Jones & Co., has been named
to the board of Boys Town New York.
She worked as executive
director of communications strategy at Ford Motor and PA/PR
director at the American Institute of Certified Public Accountants
prior to taking the Dow Jones slot in March 07.
Dunbar, who was in charge
of DJ&Cs corporate positioning, CEO communications,
internal PR and media relations, exited following completion
of the merger of the Wall Street Journals publisher
into Rupert Murdochs News Corp. in Dec. `07. At that
time, she told ODwyers she had a great
experience albeit brief.
Boys Town provides care
to struggling boys and girls in the city. Each year about
500 children received aid through Boys Towns Treatment
Family Services and Intervention Services in Brooklyn and
Another 100,000-plus are
assisted via BTs Child and Family Support unit.
ANDERSON TO EXIT PARADE
Walter Anderson, chairman
& CEO of Parade Publications, part of Conde Nast, is
retiring after 31 years. Hell stay aboard until a
replacement is found.
Anderson, 64, is credited
with boosting Parades circulation from 21.6M in 129
Sunday newspapers to 33M in 470 papers. As editor, he secured
pieces from authors like David Halberstam, Norman Mailer
and Herman Wouk.
One of Walters
greatest achievements was his creation of the modern
Parade, Si Newhouse said. He transformed the
Sunday magazine with new columns, ideas, and a higher level
of reporting and writing.
Newhouse called Parade
one of the most successful publications in his company.
Anderson has been chairman/CEO since 2000, previously serving
as editor-in-chief. He joined as a senior editor in 1977
after stints with Gannett papers in Westchester County,
The Vietnam veteran has
written five books including, Courage Is A Three-Letter
Word, (1986, Random House), The Greatest Risk
of All, (1988 Houghton Mifflin), Read With Me,
(1990 Houghton Mifflin), The Confidence Course,
(1997 HarperCollins), and Meant To Be: The True Story
of a Son Who Discovers He Is His Mothers Deepest Secret,
WSJ SHUTTERS LIBRARY
The Wall Street Journal
is shuttering its research library in March, leaving its
two staffers without jobs.
Leslie A. Norman, assistant
librarian, wrote in a memo published by Editor &
Publisher, that she asked who will do research for Journal
reporters and was told no one. She said her
and another assistant will be put on a re-hire list if the
jobs open up in six months.
Norman estimated that
reporters will spend 10 times the compensation of the two
library staffers trying to do their own research.
Sam Donaldson is retiring
this week after 41 years with ABC News.
Donaldson, 74, has worn
several hats at the network, including co-host of This
Week, with Cokie Roberts, and PrimeTime Live,
with Diane Sawyer.
Donaldson will continue
to appear as a panelist on This Week and do
projects for ABC.
18, 2009, Page 5
OF PR FIRMS
COUNSELS MIDWAY IN CH. 11
game developer Midway Games has engaged FD Chicago to handle
communications for its Feb. 12 filing for Chapter 11 bankruptcy
mogul Sumner Redstone dumped his 87 percent controlling
stake in Midway in November and the gaming company said
in its bankruptcy filing that the change in ownership triggered
debt repurchase obligations it cant meet.
Geczi, managing director, special situations and crisis
communications for FD, is handling the Midway account.
software developer created the hit Mortal Kombat franchise
and said its recent edition is approaching the 2M-unit sales
mark. Midway announced cost reduction measures in December,
including a workforce cut, suspension of development of
non-core games, and the shuttering of an Austin,
and CEO Michael Booty, a former engineer and programmer
with Midway, took the reins last October and was named chairman
in January. He said Midways underlying fundaments
are strong and noted Q4 sales beat expectations in a tough
investor Mark Thomas bought Redstones stake in Midway
for $100K. Midways stock is trading in the $.16 range,
off its 52-week high of $4.20.
KETCHUM ALIGNS WITH JAPANESE
Ketchum has signed a partnership
agreement with Hakuhodo, a large intergrated marketing firm
Ray Kotcher, senior partner
and CEO of Ketchum, said the two firms have done a good
deal of work together in the run-up to the formal
Jon Higgins, a senior
Ketchum partner who oversees its international operations,
will work closely with Hakuhodo as it is introduced to and
provides service to Ketchum clients in Japan, the firm said.
He is in charge of the global collaboration efforts between
Ketchum said a particular
focus of Higgins will be building a relationship between
Ketchums China operations and its new Japan-based
Ketchum is part of Omnicom.
Hakuhodo says its the second-largest integrated marketing
operation in Japan.
BRIEFS: The IPREX
network of PR firms has recruited Spokane, Wash.-based Desautel
Hege Communications as a partner. The firm says it
handles healthcare, higher education, tech, manufacturing,
banking, tribal communications and natural resources, among
its experience, with a particular emphasis on public education
work. ...Joele Frank,
Wilkinson Brimmer Katcher is handling communications
for Muzak, the Fort Mill, S.C.-based audio company, which
filed for Chapter 11 bankruptcy protection on Feb. 10. ...Berg
Muirhead and Associates, Detroit, has marked its
10th year in business. Georgella Muirhead and Bob Berg,
who both served the late Detroit Mayor Coleman Young, noted
that two original clients -- Strategic Staffing Solutions
and Mackinac Islands Grand Hotel -- are still with
SMR, New York/We Media, for PR for its 2009 conference
Feb. 24-26 at the University of Miami.
Associates, New York/SINY, Staten Island promotion
agency, for PR for its I Love Staten Island
PR, New York/Dr. Kent Holtorf, founder of the Holtorf
Medical Group, and the Yan Center for Corrective & Cosmetic
Surgery, both for PR.
PR, Melville, N.Y./connect2ppc.com,
connector designer and manufacturer, as AOR for PR, including
launch into the consumer electronics mkt.
& Weinstock, Washington, D.C./Environmental Solutions
and Projects, for strategic communications and public affairs
consulting related to energy efficiency in building materials
and government marketing.
Incorporated, Baltimore, Md./Nielsen Company, for
PR and community outreach for the launch of its Local People
Meter service in the Baltimore market. BI is already Nielsens
advertising AOR targeting African-American, Hispanic and
Baltimore, Md./Tate Access Floors, for brand positioning,
design, communications and guerilla marketing, and BiltBest,
for digital, PR and creative.
Raleigh, N.C./Isagenix, nutritional cleansing
product, as AOR for PR, including media relations and partnership
Communications, Durham, N.C./
Catapult Communications, to promote its digital telecom
test systems, including an introduction at the GSMA Mobile
World Congress in Spain.
Group, Atlanta/Advanced Productivity Software, as
Entertainment Group, Chicago/Bo Jackson Elite Sports,
as AOR, including securing naming rights for its training
facility in Chicago and corporate partnerships.
Lynch Spong, Minneapolis/Calphalon, cookware and
kitchen products, as AOR; Jack Links Beef Jerky, for
media relations and experiential initiatives supporting
its new Matador brand for teens, and Prestige Wine Group,
for creation of a media relations outreach plan for its
Conquista wines and Fair Trade Certified Fairhills line.
Communications, Houston/RTG Ventures, for a six-month
IR/financial comms. contract to prepare the company for
listing on a higher exchange.
PR, Phoenix, Ariz./MedPlast, medical and specialty
healthcare manufacturer, as AOR.
Nead Communications, San Francisco/St. Helena (Calif.)
Chamber of Commerce, for a one-year, $50K tourism PR contract.
Communications, Los Angeles/Sol Romero, model/actress,
for entertainment publicity.
Edition, February 18, 2009, Page 6
COUNCIL EXPANDS VET PR PUSH
Advertising Council has partnered with the PR Society to
build on a national public service campaign for Iraq and
Afghanistan Veterans of America.
is the lead agency on the pro bono project, which is aimed
to ease the transition and readjustment challenges faced
by veterans of the two wars as they return to the U.S.
managed an RFQ process and recommended qualified firms for
effort led by Peppercom follows what the Ad Council said
is an already successful PR campaign managed internally
by that organization.
CALS DATABASE HITS 350K
which compiles editorial calendars, said its database has
surpassed the 350K mark.
company says it employs more than 100 full-time researchers
to identify and enter the calendars into its database.
can activate an alert feature as a reminder of looming deadlines
before pitches are due.
Beck, managing director for Porter Novelli/Austin, endorses
the service and said it saves her team hours every month.
start at $499 a year.
Mass.-based RedEgg solutions owns the service, as well as
MyMediaInfo, a media contact and profile service.
a marcom firm with offices in Atlanta and San Francisco,
has tapped Radian6s social media monitoring service
for its campaigns. Ali Croft, director of PR for JDM, said
the firm can use Radian6 to gauge perception before a campaign
and continue analysis during and after a marketing push
in social media. ...Airstar
provided lighting balloons for the Kids Inaugural
Concert, six inaugural balls and the service day press conference
in Washington, D.C., as President Barack Obama took office
last month. Airstar invented the lighting technology and
said the inaugural assignments were its second biggest job
ever, behind a Formula 1 night race in Singapore last September.
The company said 110 of the balloons were needed for the
D.C. events and were flown in from around the world. Info:
Portland, Ore., is marketing live interactive podcasts and
pop up radio stations for marketers to reach
niche audiences over the Internet. Live podcasting broadcasts,
which are created as private label services,
run from 30 to 60
minutes and are pre-promoted and set up for users to interact
with listeners via instant message, email and phone. The
service is part of Xhang Creative of Portland. ...The
South Florida PR Network said
have signed on as sponsors. BW and MW are newswires while
Partyline produces a weekly round-up of media leads. Membership
in the SFPRN remains free because of the sponsors, said
founder Linda Hamburger. Info: sfprn.com.
Smyth, senior VP of corporate and government affairs
for The H.J. Heinz company, Pittsburgh, has retired after
21 years with the company and moved to The McGraw-Hill Companies,
New York, as executive VP, corporate affairs. Michael
Mullen is being promoted to VP of corporate and government
affairs at Heinz. Smyth will also serve as executive assistant
to the chairman, president and CEO at McGraw-Hill. He succeeds
who rejoins the companys legal department as VP and
associate general counsel.
Kolbjornsen, VP of client services at Wragg &
Casas PR, to Republica, Miami, as VP of communications.
She was formerly a director and VP at Citigate Dewe Rogerson
and served as an international management and trade consultant
in Washington, D.C. At Republica, she heads the firms
Harris, who joined MS&L two years ago as a senior
VP, to director of its corporate practice in North America.
He maintains his director role for the New York corporate
Hubbard to senior VP and managing director of Widmeyer
Communications New York office. She heads the firms
New York education practice, as well as its arts and culture
Muzzin, director of marketing, KGO Radio, to Pier
39, San Francisco marketplace and entertainment center,
as director of PR and advertising. She was previously regional
marketing manager at The Walt Disney Company.
Rutledge, a marketing intern at Lindsey Management,
to Lewis PR, Dallas, as an associate.
France, formerly of Bailey Lauerman and Reis McKenna,
to Bozell, Omaha, Neb., as partner in charge of dialog relations.
She previously ran her own shop in Silicon Valley. Kevin
Hutchison, former A/D at Karsh/Hagan Communications,
joins as partner in charge of brand navigation.
Kahn, formerly of Waggener Edstrom and Ketchum, to
Nyhus Communications, Seattle, as VP of PR. She is also
a co-founder of tech company Infoflows Corp. Michelle
Craig, managing director of Lewis PRs Seattle
office, joins Nyhus as director of PR. Robert
Julavits, former director of communication for Citibank
North America, joins as a senior writer. He was previously
a reporter for National Journal, Sport magazine
and American Banker.
Hoenk, VP at FD, to Insidedge, Chicago, an employee
communications unit of Interpublic, as a VP.
Nicholas, who was interim CFO at SengWare and Cha
Dao Tea Co., and ex-financial controller at The Fox Group,
to Publicis Consultants | PR, Seattle, as finance mgr.
Edition, February 18, 2009, Page 7
PAUL MEET ON DIVERSITY
least 300 PRS members have been directors of PRS since its
founding in 1947.
noted that the ad/PR industry has been accused of pervasive
racial discrimination by critics including lawyer
Cyrus Mehri who helped win $193M and $176M settlements on
such charges from Coca-Cola and Texaco, respectively.
3.2% of ad/PR executives are African Americans while the
average is 7.2% in similar industries, said a study by Mehri
and others that was released in January. New York itself,
where most big ad/PR firms are based, is only 45% white.
mostly have lower level jobs in ad/PR agencies. Interpublic
reports that 20% of its junior staff are minorities but
only two of the nearly 100 agencies it owns in part or outright
are headed by African-Americansthe Ansible mobile
marketing agency and Translation Consultation + Brand Imaging.
Heidi Gardner is SVP and chief diversity officer at IPG.
PRS members recalled that Miller, who became the first black
on the board in 1992, ran into stiff opposition.
educational administrator with Florida International University,
Miller moved up to secretary in 1993.
when she ran for treasurer in 1994, the nominating committee,
headed by 1992 president Rosalee Roberts, instead gave the
nod to Janice Newman, of Newman, Newman & Jones, Los
of Miller, led by Frank Stansberry of Coca-Cola, urged Miller
to run from the floor of the Assembly and gathered the necessary
signatures. Unless nominated for treasurer, Miller would
have been dropped from the board.
presentations by Miller, Newman and their supporters, the
Assembly picked Miller. It was revealed that the second
Newman and the Jones in the title
of Newmans agency were not people.
said they represented her talents.
The battle was a key one
because the treasurers post almost always led to president-elect
and then president.
Whoever got the treasurers
nomination for 1995 would almost certainly be president
for the 50th anniversary of PRS in 1997.
The PRS Bluebook of members
for many years said PRS was founded in 1947.
It elected officers, opened an office in New York and began
adding members in the summer of 1947.
Consultant James Arnold
was named to head a 100-member committee to work on the
celebration in 1997. It conducted a contest to see who could
best present the best case for a stamp honoring the Society
with the numbers 1947-1997 on it.
Despite the above, the
board in 1996 announced that 1998 would be celebrated as
the 50th anniversary year because the corporate charter
was received in the mail in February, 1948.
The honor of being 50th
anniversary president was taken from Miller and given to
1998 president Mary Lynn Cusick of Bob Evans Farms, Columbus,
Battle Boosted Procter-Rogers
A deep political split
in PRS leadership led to the nomination of Procter-Rogers
as president-elect in 2005.
She jumped from being
a member of the board to chair-elect, bypassing the usual
steps of serving first as secretary and then as treasurer.
Marie Russell, PR professor
at Syracuse University, was treasurer of the Society in
2005 and in line to be president-elect. However, she had
political enemies among the leadership and the nominating
committee, headed by 2002 president Joann Killeen, picked
Explains on PRSAY
While Cherenson was declining
to discuss the black issue with this NL, either in person,
on the telephone, or via e-mail, he made a long statement
about it on PRSAY, the new blog of the Society.
Like Paul, he noted that
the election of Barack Obama has put the issue of
diversity under increased public scrutiny.He said
the board had a good record with regard to diversity.
In recent years, he said,
the board has included individuals of African American
and Hispanic descent, and individuals of different sexual
He did not identify them
but the African-Americans are Miller, Procter-Rogers and
Owens. Those of Hispanic descent are Rosanna Fiske of Florida
International University, who was treasurer in 2008, and
Luis Morales, 1996 president. Cherenson also did not identify
the individual of different sexual orientations.
He noted that PRS has
had a diversity outreach program for 20 years and that it
set up a Multicultural Communications professional interest
section in 1997.
PRS in 2000 asked industry
legend Ofield Dukes to lead its first official
National Diversity Initiative, said Cherenson.
Dukes went on a cross-country
Diversity Tour to educate chapters about diversity
While it has evolved
somewhat over the years, it continues today in the spirit
Mr. Dukes originally put forth, said Cherenson.
PRS, he noted, also has
a Diversity Committee, a Diversity Toolkit, and a podcast
series, PRS Diversity Today. A chapter Diversity
Award has been started.
PR Student Society chapters
are at 13 historically black colleges and at 27 schools
accredited by the Hispanic Assn. of Colleges and Universities.
In conclusion, Cherenson
asked readers, If you know of minority candidates
who are interested in serving PRS in a leadership capacityplease
reach out on our behalf, offer your encouragement and support,
and work with them, and us, to help make a difference.
ALLARD JOINS LIVINGSTON
Senator Wayne Allard has joined the Livingston Group, which
is headed by one-time Speaker-designate Bob Livingston.
Allard did not run
for re-election in '08 to keep his pledge of serving only
two terms. Democrat Mark Udall won Allards seat.
During his dozen
years in the Senate, Allard founded the Renewable Energy
and Conservation Caucus and the Space Caucus.
Edition, February 18, 2009,
PR Society board, a dysfunctional group
because of 35 years of inbreeding by APRs (who think theyre
the salt of the earth because they passed a one-day test),
desperately needs new blood and new thinking.
all-white, all-APR board lacks even diversity in relation
to its own membership which is more than 80% non-APR, a
percentage that is rising daily.
rigid, doctrinaire group, if it can bestir itself to actually
think a new thought, should beg five leading black journalists
and five leading black non-member PR pros to join the board
immediately as senior counsels.
birds with one stone would be killed. The board would not
only be integrated, but would at long last have some outsiders,
people with fresh viewpoints.
followed voluntarily by many non-profits, demands that non-employees
of a public company be on the board. NYSE says a majority
of a board must be outsiders.
problem is that its leaders are picked from
a small cadre of obscure although active members rather
than seasoned PR execs of national repute. The board belongs
in ethical/moral receivership because of failure to perform
the board can add Southerners as senior counsels
(Ray Crockett, Dave Rickey and Mary Beth West), it can also
The record of blacks on
the board is so bad as to be almost non-existent: three
in 61 years.
Debra Miller, the first
black on the board after about 45 years, was shabbily treated.
She joined in 1992 and
made it to secretary in 1993. But when leaders suddenly
realized she was in line to be the 50th anniversary president
in 1997, they tried to block her from becoming treasurer
The nominating committee
instead picked Janice Newman, a white counselor from Los
Angeles, dropping Miller from the board.
An infuriated Frank Stansberry
of Florida denounced the move and organized a committee
to push her as a write-in candidate.
A giant flaw had developed
in Newmans candidacy. It was revealed (by this Newsletter)
that the name of her agency was fake.
It was called Newman,
Newman & Jones but the latter two names, she lamely
explained, represented her skills instead of real people.
Why didnt the nomcom, headed by 1992 president Rosalee
Roberts, pick this up?! It was so anxious to ditch Miller.
Miller forced herself on an unwilling PRS. But the
leaders were by no means vanquished. They then suddenly
switched the anniversary year from 1997 to 1998 in spite
of copious evidence against this. All member Bluebooks had
given 1947 as the founding year of PRS and the anniversary
committee even sought a stamp with the years 1947-1997 on
it. PRS was founded in the summer of 1947 when officers
were elected, offices were opened in New York, and collection
of dues began.
Paperwork, in the form
of a charter from New York State, arrived in February 1948.
Mary Lynn Cusick of Bob Evans Farms, Columbus, became president
Miller did some member-friendly
things such as allowing unaudited finances to be reported
early (instead of making members wait as late as August
for the audit); conducted a survey of member attitudes that
was provided to members and press (the last such survey),
and urged h.q. to hire a number of PR professionals (there
was only one on staff at the time). The last demand was
ignored. In the 1970s, there had been nearly ten veteran
PR pros on staff headed by Rea Smith.
appear to be doing a better job of press/PR integration
than the PR organizations that are mostly white.
The National Assn. of
Black Journalists has 4,000 members and 700 of them are
Aprill Turner, former
senior A/E at CooperKatz & Co., New York, and now with
Children's Dental Health Project in Washington, D.C., is
the PR representative on the 15-member board of the NABJ,
which was founded in 1975.
The NABJ will host a conference
for PR pros March 21 in New York at which both PR pros and
journalists will speak.
Some members of NABJ are
also members of the National Black PR Society or its chapters
in seven citiesNew York, Atlanta, Detroit, Los Angeles,
Philadelphia, Chicago and Washington, D.C.
NBPRS, with about 1,000
members in total, will hold its national conference in Atlanta
chair Mike Cherenson and PRS COO Bill Murray met
with counselor Mike Paul last week but the only report on
it is one sentence from PRS VP-PR Arthur Yann confirming
that a meeting took place.
Cherenson, following policy
set by 2006 president Cheryl Procter-Rogers, 2007 chair
Rhoda Weiss and 2008 chair Jeff Julin, is refusing to talk
to us in person or on the phone and is refusing to answer
our e-mails. This is the fourth year of the boycott against
us which was formalized by a full-page in the September
2008 PRS Tactics.
A similar ODwyer
boycott voted by the 1999 board was rescinded at the first
meeting of the 2000 board. But the 2009 board took no such
action. Its in violation of the PRS code that calls
for fair dealing with media.
Cherenson advised PR people
in an interview Jan. 21 on WebmasterRadio.fm that Knowledge
is powermake yourself the most knowledgeable practitioner
We agree that knowledge
is power and wonder why PRS wont let us advertise
the five ODwyer products in Tactics, Strategist and
on the PRS website. We have facts and information that are
not duplicated by PRSs own informational products.
PRS deprives members of
power in many other ways including refusing to audiocast
the Assembly and then refusing to supply the transcript
of the Assembly to members who request it.
told the For Immediate Release program Dec.
19, 2008, that all members were invited to the Assembly.
Not only is knowledge
power but so is lack of knowledge. The person with lack
of knowledge can say this absolves him or her of responsibility.
This is the Ignorance Is Bliss or Ostrich School
Only one of the current
17 directors of PRS subscribes to any ODwyer product
and that includes Cherenson. They can credibly plead ignorance
of anything we write.