The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, April 8, 2009, Page 1
WORLD CUP ADDS F-H TO TEAM
bid committee pitching for a FIFA World Cup in the U.S.
in 2018 or 2022 has brought in Fleishman-Hillard to guide
sport business unit is developing campaign themes, guiding
public affairs, special events and other PR initiatives
for the committee, which represents the U.S. Soccer Federation
as it vies against 12 other countries in Europe, Asia and
the Middle East.
a deadline of May 2010, the bid process spans 21 months
and winners will be named in December of that year.
England, Indonesia, Japan, Mexico and Russia, as well as
joint bids between the Netherlands-Belgium and Portugal-Spain
are pitching both years.
and South Korea are only eying the 22 event.
U.S. last hosted the World Cup in 1994 and saw more than
3.5M fans attend 52 matches, an attendance record despite
12 fewer matches than are played in recent tournaments.
Senay, president and CEO of F-H, called the effort a great
privilege and a high responsibility for the firm.
We look forward to getting down to work, he
Africa next hosts in 2010 with Brazil to follow in 2014.
a press conference March 30, the U.S. bid rolled out global
heavyweight, Henry Kissinger, to lobby for the tournament
to be held here.
ADVISES GUTENBERG CLIENTS
Ucelli, a former Clinton White House aide and top communications
exec at Pfizer, has taken a senior advisor role with New
York PR firm Gutenberg Communications.
was director of communications and assistant to the president
after a stint as associate administrator for communications,
education and public affairs at the Environmental Protection
left the Clinton administration for Edelmans New York
office and later took the executive VP/communications slot
at Columbia University before taking the senior VP-corporate
communications spot at Pfizer in 2005.
left after two years and for the life of an independent
Singh, co-founder and CEO of Gutenberg who built Edelmans
India operation, said Ucellis counsel will be key
as government and private sector support for alternative
energy and healthcare reform revs up in Washington.
GOES INTO CRISIS MODE
Setton Pistachio of Terra Bella Inc. has reached out to
crisis counselor Fabia DArienzo to handle PR connected
to its first-ever recall of its pistachios due
to potential contamination with salmonella.
March 30 voluntary recall covered more than two million
pounds of roasted nuts shipped on or after Sept. 1, 2008
to wholesalers. That followed discovery of salmonella by
Kraft Foods, a Setton customer. Kraft on March 24 notified
the FDA, which has warned consumers not to eat pistachios.
Supermarkets across the land have yanked the suspected nuts
from their shelves.
Los Angeles Times said April 1 that pistachio growers
are shell-shocked by the blanket FDA warning.
DArienzo, a veteran of APCO Worldwide, SCIENS Worldwide
Public Relations and CGC Communications, presented her nine
principles of crisis communications for the foodservice
industry at the Food Safety Summit in 1999.
TO JOIN PRS LEADERSHIP
new Strategic Planning Committee of the PR Society is being
formed and it will include those who are not PRS members,
chair-elect Gary McCormick has announced.
current SPC, headed by McCormick as chair-elect, consists
only of McCormick.
new SPC will be diverse and include an African-American
and possibly a journalist as well as corporate and agency
people, he said. Invitations have been sent to members of
the Institute for PR, Arthur W. Page Society, and PR Seminar.
of the new SPC are to be revealed at the board meeting April
17 in Washington, D.C., the first meeting since the initial
Jan. 23 meeting in New York.
Sarbanes-Oxley, to which PRS is committed (statement
on PRS website) calls for independents to be
on boards of directors.
Pisinski, 2000 president, headed the first SPC in 1999 as
president-elect but he was the only representative from
the board. The other 16 members were non-board members who
were supposed to serve for a number of years and provide
continuity in leadership.
president who came in had his or her own ideas and forgot
what previous presidents wanted, said a member of
the committee at that time.
first SPC urged dropping the APR requirement
Revenue table of Independent Firms for 2008 in healthcare
category on page 7.
on page 7)
Edition, April 8, 2009, Page 2
POTTINGER BURNISHES ARGENTINA
selected Britains Bell Pottinger to strengthen its
image here and in Europe ahead of last weeks kick-off
of the G20 Summit in London.
Hadden, of Bell Pottinger Sans Frontieres, oversees the
account that is pegged in the seven-figure range.
South American country is headed by President Cristina Fernandez
Kirchner, who succeeded her husband in 2007.
Economist (March 28) says the brand of the power
couple is slipping in Argentina as the countrys
economy slows after five years of breakneck growth.
Presidents recent move to raise taxes on farm exports
has triggered big protests and solidified political opponents
of the Kirchners.
role is give people a better understanding of where Argentina
is going. The Buenos Aires media maintain BPs effort
is not related to buffing the image of its President.
firm was hired in `05 by Argentinas Ministry of Tourism.
MP&F DEFENDS $10M JOB
McNeely, Pigott &
Fox PR, Nashville, Tenn., has defended a $10M, multi-year
communications support contract with the U.S. Dept. of Labors
Office of Job Corps after a competitive RFP process.
Thirteen firms pitched
for the year-long contract, which includes four additional
option years and is capped at $9,997,000.
Job Corps is a 45-year-old
career skills and technical training program for disadvantaged
youth like high school dropouts and homeless or runaway
kids from 16 to 24 years old. It runs 122 centers across
48 states and educates in academics, job training and life
skills, and also houses and clothes participants.
MP&F, which started
out handling the account regionally in the southeast in
1995, will guide PR and outreach communications programs
for all of Job Corps national and regional offices
under the sweeping pact, which includes work from media
relations and publication writing to speeches and event
PET INSURER BRINGS IN FIRST
PurinaCare Insurance Services,
the year-old pet healthcare insurance unit of Nestles
Purina unit, has brought in its first PR agency of record.
The company tapped KGBTexas
PR/Advertising, San Antonio, following an RFP process. It
had not previously worked with an outside firm.
PurinaCare launched in
June 08 and is authorized to issue policies for dogs
and cats in 40 states. It declined further comment about
the agency review.
KGBTexas is charged with
creating and implementing a PR and social media program
focused on educating consumers about how pet insurance can
help them afford top-notch veterinary care for their pets.
The New York Times
reported last year that there were only about 20 companies
in the U.S. handling pet insurance.
Rich Teplitsky, former
VP of corporate communications at GAIN Capital, heads KGB/Texas
TORRENZANO: PERSONAL TOUCH
Top corporate communications
officers must step up their personal interaction with reporters
and editors, building stronger relationships, counselor
Richard Torrenzano told the Foreign Press Association April
1 in New York.
Media are driving
the attitudes of governments, regulators, investors and
consumers, he said.
Business is under
siege by government, the media and traditional anti-business
activists and rabble rousers, he said.
They are seizing
upon the current crises and symbols such as corporate jets,
training junkets and the like to forward their well-worn
agendas, he continued.
Business, he said, must
operate with an intelligent appreciation for the symbolism
of their actions and how they may be perceived by their
Rather than retreating
from public view, companies should communicate even more,
he feels, noting the proverb, The best defense is
a good offense.
Torrenzano, who was a
member of the management at executive committees at the
New York Stock Exchange where he worked for almost a decade,
said companies must accept that a crisis exists or can exist.
He urged them to be visible, communicative and responsive
and to show empathy.
MICROSOFT NABS PRYOR
David Pryor Jr., who was
senior federal rep at FedEx, is moving to Microsoft as director
of government affairs for the Senate. He is in charge of
education, health and online matters for the software giant.
Pryor is the son of former
Arkansas Senator and Governor David Pryor. His younger brother,
Mark, currently is the Senator from The Natural State.
The 48-year-old Pryor
worked at Hill & Knowlton and served in the Clinton
Administrations State Dept. as deputy chief of protocol.
The National Journal
reports that Pryor has a special needs son who attends St.
Coletta of Greater Washington School, where he is president
of the board of trustees.
Microsoft made a software
donation to the school that made Pryor look at the company
in a new way.
OBSIDIAN MAKES ANTI-SLOUCH
Memphis firm Obsidian
PR is guiding the launch of the iPosture, a small device
intended to correct posture and avoid health problems by
vibrating when a user slouches.
The $65 disc is meant
to be worn on the skin or clipped to a shirt or bra and
uses nanosensor technology to gauge posture.
Jessica Neal, account
manager at Obsidian, told ODwyers that the device
has quickly seen interest from a variety of online and print
media from CNET and Engaget to the New York Post
and O Magazine. PR photos distributed via Business
Wire have popped up among Yahoo! News most popular
images and have run in publications like the Winston-Salem
A key pitch is the use
of the device for people who spend extensive time working
at desks, as well as the idea that correcting posture can
avoid health problems like back and neck pain and even organ
Edition, April 8, 2009, Page 3
FILES CHAPTER 11
parent of the Chicago Sun-Times has filed for bankruptcy,
a move that puts it in the same financial boat as rival
Sun-Times Media Group promises to operate its newspapers
and online sites as usual as it focuses on further improving
its cost structure and stabilizing operations.
CEO Jeremy Halbreich blames the collapse of the advertising
market that has hammered newspapers from coast-to-coast
as the reason for the Chapter 11 filing.
S-TMG also has a heavy Internal Revenue tax liability dating
back to earlier management, according to Halbreichs
assured readers of his goal to preserve and sustain
these strong print and online news and information assets
that are such an integral part of the fabric of Chicago
and its neighboring communities.
company operates 59 newspapers and accompanying sites in
Illinois including the Lake County News-Sun (Waukegan),
Courier-News (Elgin) and Herald News (Joliet)
and Beacon News (Aurora).
S-TMG, under the leadership of Cyrus Freidheim, had put
itself on the auction bloc in 08. It also planned
to explore various joint ventures and partnerships.
Chicago Sun-Times has a weekday circulation of more
MURDOCH SAYS NEWS SITES NEED
News Corp chairman Rupert
Murdoch said at a cable TV industry event last week that
more newspapers have to start charging readers to view content
online in order to survive.
Reuters reported that
the Wall Street Journal owner said at The Cable Show
conference that the New York Times has one of the
most popular U.S. newspaper websites but cant cover
its costs with online ads.
Murdoch also called out
Google and Yahoo! for aggregating content from other sites.
Should we be allowing Google to steal all our
not steal, but take? he reportedly
asked the audience, also mentioning Yahoo!
110 MAGS LAUNCH; 95 SHUTTER
folded in the first quarter of 2009, but 110 new publications
were started during the same period, according to MediaFinder.com.
The online database reports
that Domino, Travel & Leisure Golf and
Hallmark were among the closures, while 16 magazines
dropped print editions in favor of online, including Blender,
Computer Shopper and Tennis Week.
Regional and lifestyle
titles were the hardest hit by closures with City Center
and Wichita Magazine among the casualties.
MediaFinder, part of Oxbridge
Communications, said that the top categories for new publications
have been health/fitness, home/furnishings and family, with
eight new titles in each. Best You, Purpose Driven
Connection and the digital pub PopSci Genius Guide,
which was launched as an online magazine by Popular Science,
Trish Hagood, president
of Oxbridge, said the 110 new pubs compare favorably with
2008, when 335 new titles were launched.
MILLER ASSUMES MYSPACE HELM
Former AOL chief Jonathan
Miller is now in charge of News Corp.'s digital operations,
which include MySpace, Photobucket, IGN Entertainment, Jamba
and its Hulu joint venture with NBC Universal.
CEO Rupert Murdoch says
Millers job is to make News Corp.'s online properties
central to, not separate from the enterprise.
He calls the new hire
the best equipped executive to provide the vision,
oversight and operational experience to transform our offerings.
Miller, 52, headed AOL
from 02 to 06. He joins News Corp. from Velocity
Interactive Group, an investment firm. Earlier, he was President
of USA Information and Services and managing director of
With Miller's arrival,
Peter Levinsohn is upped to president new media and digital
distribution at Fox Film Entertainment.
WOLFFE TRADES NEWSWEEK FOR
Richard Wolffe, senior
White House correspondent for Newsweek, is leaving
journalism for PR with a post in Public Strategies
The England-born Wolffe
is slated to make the move on April 13.
He has covered President
Barack Obama since the primaries and has written a book,
Renegade: The Education of Barack Obama (Crown
He also reported on both
terms of the George W. Bush administration and has an exclusive
contract with NBC, appearing regularly on Meet the
Press and MSNBC.
Wolffe said many PS clients
are at the center of the national dialogue and
sees PR as a challenging new arena for me.
He said hes known
and worked with PS staffers for years. That includes its
new president and CEO Dan Bartlett, a top counselor to President
He was previously deputy bureau chief and diplomatic correspondent
for the Financial Times and has written books on
food and the Holocaust.
THE HILL COVERS TWITTER FEEDS
The Hill has launched
Twitter Room, a blog covering the posts of Congressmen
and other D.C. figures.
The D.C. publisher
notes that President Obama and more than 100 members of
Congress, as well as pundits, political reporters and others
are twittering messages to their supporters day and night.
The page, at twitterroom.thehill.com,
includes highlighted tweets with commentary and context,
a stream of all Congress feeds and other links to Twitter
pages of D.C. figures.
news continued on next page)
Edition, April 8, 2009, Page 4
URGES SENATE TO BACK SHIELD LAW
National Press Club commends the House of Representatives
for passing a so-called shield law for reporters and is
urging the Senate to push through its own version.
is past time that reporters have a national shield against
government attempts to learn the identities of anonymous
sources, NPC President Donna Leinwand, a reporter
with USA Today, said in a statement. Unless
reporters can withhold the names of sources on occasion,
the press cannot do its job as well."
laws exist in 34 states and the District of Columbia, but
there is no national shield. The Press Club contends that
in the absence of such a national law, judges have increasingly
forced journalists to disclose their anonymous sources.
year, the House passed a bill but the Senate did not act.
new House bill (HR 985, with the Senate counterpart S 448)
would establish a presumption in favor of protecting sources
names, but would also set narrowly defined circumstances
in which a judge can compel the disclosure of sources
identities including, as the NPC notes, when it is the only
way to solve a crime or prevent an act of terrorism.
INTEL BACKS NEWSHOUR
Microprocessor maker Intel
has inked a deal to be a corporate sponsor of PBS
NewsHour with Jim Lehrer and its online counterpart.
The sponsorship runs from
April 1 through December and includes general programming
support and the funding of a series of mini-documentaries
on innovation in the U.S. economy.
Intel will also host with
the Aspen Institute a series of salon dinners in Washington,
D.C., on the innovation economy.
Intel joins Chevron as
the two key corporate backers of the long-running program,
which also gets support from the Bill & Melinda Gates
Foundation, among other non-profits.
Linda Winslow, executive
producer of Newshour, said Intel is providing well-needed
funds in these challenging times.
MOON SETS AT USAT
Craig Moon, president
and publisher at USA Today for the past half dozen
years, is stepping down on April 17. He is returning to
Nashville to explore opportunities.
In his exit memo, Moon
wrote the timing of my retirement coincides with industry
challenges. He views the changing media environment
and the recession creating new opportunities. All
is needed are new mindsets for the newspaper
business to be a growth one again.
He views people at USAT
flexible and not stuck in the past. Moon lauds
innovation such as the launch of USATs iPhone application.
Moon expects USAT to cash
in on a host of partnership opportunities available
for the brand to capitalize on.
LIFETIME BOLSTERS PR
Lifetime Networks has
named Les Eisner VP-corporate communications. He joins from
The Lippin Group, where he was executive VP.
Eisner is charged with
positioning the womens fare cable TV network, distribution,
promotion, marketing, digital research, advocacy and media
relations. Earlier, he was in PR at 20th Television and
Lindsay Drewel, VP-publicity
and talent relations, is another new hire. She had been
running her own shop in Washington, D.C., but had worked
at Lifetime before.
Both report to Josh Sabarra,
senior VP-corporate communications & policy.
GOOGLE TALKS TO TWITTER
Google is in "late
stage negotiations" to acquire Twitter for a price
"well north of the $250M valuation" of its recent
funding, according to TechCrunch.
TechCrunch says the companies
have confirmed the discussions, but those talks could ultimately
lead to a joint venture.
Facebook made an overture
to Twitter a couple of months ago, but it was based on its
inflated price stock. Google would offer cash or its publicly
traded shares to Twitter. TechCrunch believes a Twitter
takeover would be a "brilliant deal for Google."
It notes the Twitter founders Biz Stone and Evan Williams
already have dealt with Google by selling their Blogger
business to it.
Michael Arrington, who
got the scoop, believes Twitter "holds the keys to
the best real time database and search engine on the Internet."
He noted that more and
more people are tweeting about brands, and companies "want
to know all about it" to either respond individually
or gather the info to see what they are doing right or wrong.
Meanwhile, Kara Swisher,
of the Wall Street Journals D|All Things Digital
site, shoots down the TechCrunch piece.
A source told Swisher
there was talk a while ago between the two parties
about real-time search and about product stuff.
Swiser, who likes the
idea of a Google/Twitter match-up, says there has been no
recent negotiations about a merger.
PHONE BOOK PUBLISHER IN CH.
Phone book and directory
publisher Idearc Inc., publisher of Verizons books,
filed for bankruptcy protection on March 31.
The three-year-old Verizon
spin-off boasted a stock price of $37 in 2007. The stock
now trades on the Pink Sheets at about $.02 a share.
The Dallas-based company
hopes the Internet can turn things around but online revenue
rose 5.3 percent to $300M in 2008, just a fraction of its
$2.6B print revenues. Print sales slid 7.9 percent.
CEO Mark Klein alluded
to the recession when he launched the SuperGuarantee
program in February, offering a shield of approval to local
plumbers, dog groomers, auto repair shops, contractors,
wedding consultants and others who are listed in his books.
Edition, April 8,
2009, Page 5
OF PR FIRMS
OPENS FOR BUSINESS
Feintuch has opened Feintuch Communications in New York
City, a firm he says will offer clients strategic
22-year KCSA Strategic Communications veteran told ODwyers
that FC is in the market of holistic communications.
aims to help clients with a range of services beyond traditional
PR to include legal, accounting, administration, HR, recruitment
and business development.
a former news assignment editor at WCBS-TV in New York,
says he will reach out to partners, including KCSA (investor
relations), if necessary to supplement FC's in-house capabilities.
is initially targeting the technology, healthcare/life sciences,
financial services and advertising/media categories for
opens with Bixby Energy, Tervela, Marketcetera, Basex, 3rd
Dimension Technology and GAIN Capital/Forex.com as clients.
KCSA, Feintuch handled BellSouth, International Paper, Arbitron
and IEEE. He also managed the independent firms hi-tech
practice, which included its emerging tech unit in Israel.
Johnson, a veteran of Page One PR, Spring O'Brien, KCSA
and Elizabeth Howard & Co., is senior VP at FC.
can be reached at 212/808-4900.
VEGAS PROJECT GETS PR HELP
Las Vegas firm b&p,
the former Brown & Partners, has been tapped by Ohio-based
developer Forest City Enterprises, which is working with
Sin City as it seeks approval to build a new multimillion-dollar
The proposed $267M project
is being challenged by the citys powerful Culinary
Union, which says the citys mayor and other officials
want to build a Taj Mahal on taxpayers
dime, according to the Las Vegas Sun.
The new city hall would
be built under the auspices of the citys redevelopment
agency, which focuses on the teetering downtown area, and
the project appears to have the backing of business groups
because its part of a larger plan that includes a
new hotel and casino.
The Culinary Union, the
largest union in the state with about 60K members, mostly
casino workers, is taking the redevelopment agency to court
to put the city hall project on the ballot, which city officials
have refused to do.
opened a Dallas office in early March, its third outpost
following an Athens, Ga., location. Joanna Schubert Singleton,
who was with the firm for three years before relocating
to the Lone Star State in 2008, heads the two-person operation
in the Thanksgiving Tower in the city. Post Properties and
Brookshires Grocery Co. are clients. ...The
AED Center for Health Communication, Washington,
D.C., took home a silver ADDY Award for its influenza campaign
for the Centers for Disease Control and Prevention. AED
produced a documentary on flu vacccines which won in the
public service category.
OBrien, New York/Los Iguana Resort & Spa
(Costa Rica), for a targeted media relations push; Yampu
Latin American Tours, formerly Kontiki, for online and print
media relations, and Perillo Tours, for a PR cmapaign including
a news bureau, media relations and special events focused
on its new escorted and private tours of Italy.
Scotto & Associates, New York/Mzima Networks,
IP network services, for PR and marketing including a web
redesign, case studies and media rels.
Dilenschneider Group, New York/Conseil Interprofessionnel
Vins de Provence, group of 700 wine producers in Frances
Provence region, for PR and special events.
Investor Relations, New York/Salamon Group, electronic
product design, for IR and PR services for a three-month
Brandman Agency, New York/InterContinental Hotels
& Resorts, as AOR for the Americas region. The firm
already handles Europe, Middle East, Africa and Asia-Pacific.
& Shanley, Providence, R.I./The Barrett Group,
fee-based career management consulting, for national advertising
and PR following its revamp of the companys website.
Boston/Guiding Stars Licensing Company, for media relations
and ongoing strategic marketing comms. support for the Maine-based
nutrition navigation system developer. Cones brand
marketing unit handles the account.
Strategic Communications, Falls Church, Va./American
Association of Colleges for Teacher Education; AppleTree
Institute for Education Innovation, and Stanford Univ.
Group, Atlanta/Reveille Software, as AOR for PR and
Group, Chicago/Fonterra North America, subsidiary
of New Zealand dairy exporter, as AOR handling its relocation
to the Chicago area and opening of a R&D institute.
Shandwick, San Francisco/Taleo, software-as-a-service
for talent management, as AOR for PR, including media relations,
comms. support and strategic counsel.
Torrance, Calif./Spyker of North America, exotic cars made
in the Netherlands, for marketing comms. Its C8 Aileron
arrives in the U.S. this year.
Marketing Group, Napa, Calif./Interloire and the
Bureau Interprofessionel des Vins du Centre, both groups
representing wine producers and grape growers of Frances
Loire Valley, for a three-year- marketing campaign in the
U.S. BMGs New York office will also handle the account,
which budgets at 3.4M Euros.
Gardiner, San Diego/Electra Bicycle Company, as AOR
including national media relations.
Edition, April 8, 2009, Page 6
and digital PR company Medialink has notified the Securities
and Exchange Commission that its 10-K for 2008 will be filed
said unexpected delays in completing certain procedures
and documentation resulted in its inability to file on time.
It expects to submit its 10-K before April 15.
company said it anticipates an $8.1M loss for 2008, compared
with a loss of $3.7M for the same period of 07. The
08 numbers include impairment charges of $1.1M and
a goodwill charge of $3.4M.
unloaded its stake in the Teletrax monitoring service earlier
this year and sold its U.K. operation. Medialink shares
are trading at about $0.12, off its 52-week high of $1.79.
VMS OFFERS VANTAGE
POINT ON ADS & PR
Monitoring giant VMS has
opened the curtain on an integrated platform to track, measure
and report on both advertising and public relations initiatives
and how the two disciplines affect one another, as well
as a companys bottom line.
The platform, called Vantage,
has been in development for several years and was in beta
testing for the past nine months before its unveiling in
CEO Peter Wengryn, who
outlined the concept of Vantage four years ago to this magazine,
sees the service affecting the dynamics between advertising
This can really change PR and advertising in a way
that we can manage those two disciplines and look at how
they impact one another and the bottom line of a company,
he told ODwyers.
Vantage sits atop VMS
Adsight and Insight advertising and news monitoring platforms
and looks at the relationship between the two sets of data
to develop conclusions.
Vantage looks at
the whole picture of all media in a marketplace paid
and earned -- in one platform. It allows clients to have
harmonized information that is consistent for analysis,
Wengryn also added that
the economic downturn makes the new service particularly
appealing because it consolidates analysis and monitoring
with a single vendor where companies often use several vendors
for advertising and PR monitoring and analysis.
VOCUS REVAMPS PR SOFTWARE
PR software company Vocus
is introducing Vocus Spring 09 which it
says has the industry's first fully configurable home
page, allowing its PR users to better organize applications.
The new product is a complete
redesign of the Vocus profile layouts and is set up to match
the social media style of leading networking sites like
Facebook and LinkedIn.
Bill Wagner, chief marketing
officer, said the new product introduces many industry firsts
that will make Vocus even easier to use and save time and
money for PR pros. Vocus customers will be able to transition
to Spring '09 over the next few weeks with no software to
download or IT-involvement required, said Wagner.
Sorensen, VP and treasurer, Kaman Corp., to ICR,
Westport, Conn., as chief financial officer and managing
director for bankruptcy & restructuring communications.
Sorenson, 46, previously held posts at Visant Corp., World
Kitchen, Inc., US Office Products Company, ARINC Inc., and
Bank of America in Washington, DC.
Mazmanian, senior A/E, RLM PR, to Rubenstein PR,
New York, as an associate VP handling consumer and lifestyle
accounts. He took on SmugMug, ZepInvest and ThisNext at
RLM and is a former reporter for NY1 and CBS 46 in California.
Moore, director of communications, Albert Einstein
Healthcare Network, to the American Friends Service Committee,
Philadelphia, as associate director of external affairs
and director of media relations for the Quaker organization.
She was previously chief communications officer for the
Washington, D.C., public schools and executive director,
comms., for the School District of Philadelphia.
previously with Dezenhall Resources and DCI Group, to Hyde
Park Communications, Washington, D.C., as an A/S handling
public affairs, litigation and healthcare clients.
Krause, A/E, Becker PR, to STIR-Communications, Miami,
as a senior executive. She was previously a consumer engagement
specialist with Engauge Comms.
Fuller, VP of travel and real estate at Murphy OBrien,
to The Resort at Pelican Hill, Newport Beach, Calif., as
senior director of PR for the 504-acre resort. She is a
former Lippin Group staffer who also spent seven years with
The Ritz-Carlton Hotel Co.
Smith-Anoai to VP, diversity and communications,
CBS Television, Los Angeles. The assignment expands her
comms. role to focus on diversity efforts across the company.
She was recently director of comms.
Wright to senior A/E, CRT/tanaka, New York. She handles
consumer clients like Girl Scouts of the USA and Wines from
Rioja (Spain). Becky
Comstock was upped to A/E in the firms Richmond
office. She works on coporate clients like Mirage Studios
and 4Kids Entertainment (Teenage Mutant Ninja Turtles) and
Cullen to A/E, R&J PR, Bridgewater, N.J. She
joined the firm in May 2008 and handles health and consumer
Edition, April 8, 2009, Page 7
O'Dwyer's Ranking of Healthcare
here for ranking.
SOCIETY LEADERSHIP (contd
from page 1)
throughout the bylaws,
which specified APR for officer and board posts, the nominating
committee, and for those petitioning for a special meeting
of the Assembly.
The 1999 board, headed
by Sam Waltz, rejected the advice and said it would fight
de-coupling. Cheryl Procter-Rogers, 2006 president,
abolished the separate SPC, giving its duties to the national
board. Rhoda Weiss, 2007 chair, continued this policy.
Jeff Julin, 2008 chair,
collected 300 ideas for the 2008-2010 SPC at the 2007 Assembly
but they were never published. PRS refused to provide the
transcript of the Assembly although such transcripts had
been provided for the 2002, 2003 and 2004 Assemblies.
Minutes of the Jan. 23,
2009 meeting have yet to be published on the PRS website.
Arthur Yann, VP-PR of
the Society, said that publication of the minutes is being
delayed because they contain information about a pending
organizational announcement which has been delayed for reasons
out of the Societys control.
The new plans being drawn
up for the Society are subject to budget constraints,
The Society as of Sept.
30, 2008, had investments of $3.5M and cash of $1.8M. It
reported having $1.1M in common stocks at the end of 2007.
Neither the audit nor IRS Form 990 are yet available.
The Arthur W. Page Society,
which had $795,142 in publicly-traded securities
as of Jan. 1, 2007, saw this drop 25% to $591,811 as of
Dec. 31, 2007. No figures are yet available for the year
ended Dec. 31, 2008.
McCormick envisions a
SPC of 10-12 people with at least some of them from New
York so they can be close to h.q. Input is being sought
from committees and task forces of the Society, he said.
Absent from Tactics
The April Tactics
of PRS does not contain any description or member discussion
of the major bylaw changes being proposed by leadership
and which were contained in a link on the Society website
There is an essay by COO
Bill Murray (on the next to the last page of the issue)
discussing the need for new bylaws but no specifics are
mentioned. Proposals indicate the sitting Assembly might
be abolished since the bylaws committee said it envisions
an Assembly that communicates regularly, votes electronically,
and helps shape the Societys advocacy agenda.
There is no mention of the Assembly holding in-person meetings.
However, Yann said there
is no intention to abolish the sitting Assembly. He did
not answer the question of whether the charter would have
to be shifted from New York State to allow electronic voting.
Direct election of board and officers by the 22,000 members
is being proposed. There is no mention of requiring at least
one director from each of the ten districts.
Other proposals would
let directors serve two, two-year terms in succession and
let them come back as officers; requiring chapter presidents
or presidents-elect to be delegates to the new electronic
Assembly if a chapter has only one delegate (about half
the 109 chapters), and allowing non-APRs to join the board
if they have more than 20 years in PR with increasing
levels of responsibility.
Edition, April 8, 2009,
of PR pros is running strongly against PR Seminar
holding its annual session as usual at the Ritz-Carlton
at Laguna Niguel, Calif.
and counselor PR execs are mostly telling us that and a
poll on odwyerpr.com after about a week settled down at
40% in favor of cancelling the May 20-23 business/social
event; 33% for moving it (such as to a major city), and
31% saying Keep it.
of the red-hot issues today is corporate executives meeting
at plush resorts, which is what the facility at Laguna Niguel
Nicholas Ashooh of AIG, the most wanted PR pro
in America today, no doubt has paparazzi following him and
its possible theyll book into the Ritz-Carlton.
far there is no indication PRS will cancel.
are several embarrassing points about this very private
meeting, at which attendance by a spouse or companion
is almost mandatory. Its as much a social event as
a business event. Overall cost of the four days is at least
The tradition is that
PR as such is not discussed. Its considered
too tradey. Can you imagine a sales conference
where sales is not discussed or a medical conference where
medical topics are banned?
Typical topics are Sino-Soviet
relations, Global Markets (topic from 2008)
assessing candidates for political office, and listening
to college professors and to editors from the Economist,
New York Times, Newsweek, Bloomberg News,
etc., discuss behavioral, political and economic topics
(standard op-ed fare).
if not an actual scandal, is that none of the media
at this event has ever written about it.
NYT editors know about
PRS but cannot write about it.
Mathis of the NYT is a member and would have to explain
why the paper has never covered the group. NYT business
editor John Geddes was a speaker in 1996 but no mention
of PRS appeared in the paper. Its possible PRS is
just too connected to write about.
PR Society is going ahead with its Leadership Rally
for 109 presidents-elect June 5-6 in New York which is similar
to Seminar in secrecy and having a hidden agenda. Training
presidents-elect is not the reason for the meeting since
a small booklet could have accomplished that years ago.
The Rally, like Seminar, publishes nothing. Regional politics
is the game. The comparatively costly meeting ($100K+ cost
includes $500 stipends for each president-elect)
is a rally in support of non-New Yorkers continuing
their dominance of the Society. This means most board seats
and other titles are spread across the nation and no more
than one or two PR pros are allowed to work at h.q. Nothing
special may be done for the NY chapter such as having a
midtown library/meeting center.
presidents-elect, if they organize themselves, could return
control of h.q. back to the chapters. At least the
presidents-elect know who they are and can contact each
other. No list of Assembly delegates has been made available
for years, even to the delegates themselves, so they are
The Presidents-elect should
take a hard look at the costs of a New York h.q. including
the $5M payroll and occupancy costs of $802,765 in 2007,
up from $562,428 in 2003 (33 Irving Pl.). PRS has a 13-year
lease at about $24 while office costs in New York are plummeting.
Moving h.q. to another city should be considered. They should
look at the policy of barring more than one or two PR pros
from working at h.q. This means there can be little or no
PR for PR program or even an advocacy program
because there are not enough PR pros to work on such programs.
Instead of taking their
cues from what national leaders and staff want, they should
query rank-and-file members and especially about bringing
back the printed members directory. It may be slightly
out of date but the convenience and ease of looking up members
more than offsets that. Facebook and LinkedIn can supply
contact points for anyone. If the presidents-elect surveyed
members, they would find a nearly 6-1 margin in favor of
getting back what was the chief member benefit for most
The presidents-elect should
turn the tables on staff and national leaders and set their
own agenda. They should not be like the meek sheep Assembly
delegates who were led around by the nose for nearly eight
hours on Oct. 25, 2008 and then deprived of their town
hall for the second year in a row.
Society Foundation is staging a fund-raiser April 20, that
will honor John Graham of Fleishman-Hillard as recipient
of the first Paladin Award recognizing his being
a long-time champion of our profession. Paladins
were the original knights in shining armor,
noted for their leadership and courage.
Graham deserves to be
honored but it is ironic that this event will only raise
about $20,000 for the Foundation assuming that about 200
PRS, the sister
of the Foundation, pays millions of dollars for activities,
rent and staff that could easily be trimmed. It subsidized
the APR program to the tune of $2.9M in the years from 1986
Its annual travel/meals/hotels
spending of more than $500,000 yearly could be cut in this
age of the web, internet and telephone.
tickets to the Foundation dinner are $325. Members
of Seminar, Arthur W. Page Society, Institute for PR and
Council of PR Firms are being invited to the dinner at the
W Hotel, Union Square, New York. Kathy Lewton
is chair of the Foundation
of the proposed bylaws of the PR Society would extend
membership opportunities to those with a broader
range of knowledge, experiences and job responsibilities
(in other words, anyone with a pulse). What new members
are not told is that theyre second-class
citizens, unable to hold national office until they become
APR and/or show 20 years of posts with ever greater responsibilities
bylaws committee sees the Assembly as a group that
communicates regularly, votes electronically, and
helps shape the Societys advocacy agenda. That
meant to us that there would be no sitting Assembly
since the proposal said nothing about the Assembly meeting
in-person. But COO Bill Murray said on PRSAY that one in-person
Assembly meeting would still be held. Will PRS have to move
its charter from New York, which forbids electronic voting?...minutes
of the Jan. 23, 2009 board meeting are being held
up pending an organizational announcement which has
been delayed for reasons out of the Societys control,
VP-PR Arthur Yann said
being held up are the financial reports for the Society
and its Foundation. Debra Miller, 1997 president, released
unaudited full financials in February of 1997, saying there
was no need to make members wait until mid-year for results
Sector (800 non-profits) urges early reporting and
publication of the full audit and IRS Form 990 on websites
in a prominent position (which few organizations do).