The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, May 20, 2009, Page 1
SEARCHES FOR PR
Wikimedia Foundation, which operates online Wikipedia, wants
to hire its first PR firm to build awareness of non-profit
status, raise funds and bolster the credibility of the free
to a note from Jay Walsh, head of communications for the
Foundation, few people know that the fourth most visited
website is a non-profit project. He expects PR will change
RFP calls for development of an overall communications strategy
including public-facing activities (speeches,
events, visual material and fund-raising sessions) to position
the Foundation as a global leader and a volunteer-driven,
technology oriented educational charity.
overall goal is to top the `09 community giving goal of
$6.5M. Wikimedia reaches a global audience of 320M visitors
of donors contribute an average $33 to keep the site running.
The Foundation has less than 30 staffers, and relies on
the input of more than 150K volunteers.
anticipated one-year PR campaign is slated to begin in July,
according to the RFP.
will be accepted up to May 29. Interviews will be penciled
in from early to mid June.
can be reached at [email protected].
FLEUROT NAMED PR CHIEF AT
Olivier Fleurot, executive
chairman of Publicis Worldwide and former CEO of Financial
Times Group, has been named CEO of Publicis PR and
events management divisions that include MS&L.
The move follows the exit
of PR chiefs Mark Hass of MS&L and Eric Giuily of Publicis
Consultants, as well as the previously announced dismantling
of its specialized agencies and marketing services division,
or SAMS, led by the ousted John Farrell.
Parent company Publicis
Groupe, headed by Maurice Levy, said the shuffle is meant
to simplify and streamline its structure while sparking
experience in the financial press, followed more recently
by that as executive chairman of Publicis Worldwide, clearly
shows his thorough understanding of businesses, of their
communication problems and how to bring them the right solutions,
said Levy in a statement.
COO Richard Pinder, No.
2 to Fleurot, has been given the reins on the Groupes
main network and joins its executive committee, known as
D&E HANDLES COLGAN AIR
Pinnacle Airlines, Memphis,
has reached out to Clevelands Dix & Eaton to provide
crisis support in the aftermath of its Colgan Air Flight
3407 that crashed February outside Buffalo killing 50 people.
The National Transportation
Safety Board, which on May 12 kicked off hearings into the
disaster, released a damaging cockpit flight recorder transcript
of the doomed Flight 3407. The text shows pilot and co-pilot
engaged in small talk, a violation of federal safety rules,
and talking about their inexperience in icy conditions.
Pinnacle uses hometown
Howell Marketing Strategies for PR. Its phone number is
listed as media contact on Manassas, VA-based Colgans
site. Pinnacle CEO Phil Trenarys assistant said D&E
has been hired for crisis work and is specifically handling
A voice mail was left
for D&E CEO Scott Chaikin. VP Amy McGahan emailed this
website with the following: Unfortunately, we cannot
be of help to you at this time.
EGYPT READIES FOR PRIME TIME
The Embassy of Egypt has
hired Omnicoms Chlopak, Leonard, Schechter & Assocs.
unit to devise a strategic PR campaign as Egyptian President
Hosni Mubarak visits President Barack Obama in Washington
on May 26-27.
Obama, in turn, travels
to Cairo in June for his much-anticipated address to the
Muslim world in which he will sketch out his policy goals
with Islamic nations.
The politically savvy
CLS&A is to arrange meetings with Embassy officials,
schedule press interviews and place stories about the importance
of Egypts relationship with the U.S. It is charged
with advancing the level of communication, awareness and
media/policymaker attention of Egypt and supporting to the
Embassys press shop. A formal contract is pending.
HERENSON DUCKS AT AKRON CHAPTER
PR Society chair Mike
Cherenson addressed the Akron chapter May 14 but press coverage
was blocked by chapter leadership.
After saying on May 11
that chapter lunches were always open to the press, chapter
president Danielle McCann reversed herself the next day,
saying she had made a mistake and no press
is or was invited to attend the session featuring
The meeting, instead,
was to concentrate on professional development.
McCann said she would
present ten ODwyer questions to Cherenson and Society
VP-PR Arthur Yann said
(continued on page 7)
Edition, May 20, 2009, Page 2
LEANS ON LEVICK
baseball hurler Roger Clemens has hired Levick Strategic
Communications as he faces fallout from the release of an
unflattering book about his life.
New York Daily News reporters contributed to the
454-page book, American Icon (Knopf 2009), which
documents Clemens transition from an elite, Hall-of-Fame-bound
pitcher to an accused steroid-user who testified before
Congress and is locked in a legal battle with his former
his first media appearance since last falls House
hearings, Clemens told ESPN Radios Mike and
Mike May 12 that he hired Levicks senior VP
Gene Grabowski as he was made aware of the book before leaving
on a trip out of the country and thought he should be able
to talk about it.
was great that I hired Gene and the Levick company and they
came in and said, You need to get your story out about
all this garbage that is out and being said, and its
important for me to do that, he said on the program.
claims that what hes read and seen of American Icon
are completely false.
reviewing the book, the New York Times compared it
with Bob Woodwards tomes on Washington for its reliance
on lots of official documents while also noting
that style can leave sourcing highly opaque.
later added: I think Ive taken some criticism
by not coming out at times, thats another reason why
its great having Gene aboard because Ive
always wanted to talk about it and tell people my feelings
and my stance on it.
CHILD ALERT SERVICE BOOSTS PR
Ready, a technology service intended to speed up the reporting
of missing children, has brought in D.C.-based Podesta Group
to handle its PR.
AR service lets parents store on the wireless phones a childs
photo and descriptive data which can be transmitted quickly
to police in the event of an abduction or a child who goes
company said it has hired an investment bank, John Thomas
Financial, as it anticipates going public down the road.
Group principal Ed Rothschild, who heads the account, told
ODwyers his firm picked up the business through
a referral. The firm set up a press conference at the National
Press Club May 14 to unveil the technology. PG is charged
with overseeing all PR and public affairs for the company.
headquartered in Rockaway, N.J., notes 800K children are
reported missing each year and the company says too much
time is spent getting vital information to police in order
to issue an Amber Alert.
has also tapped D.C.-based Hilltop Public Solutions to guide
a grassroots push in local markets for a planned 30-city
national RV tour. That effort aims to educate parents and
police on child safety issues and promote the Amber Ready
II Child Safety Initiative. John Thomas Financial has sponsored
ARs appearance on the ABC supersign electronic
billboard in Times Square through May 2010.
Financial Communications Group does IR.
DEFENDS CLEAN AIR PACT
PR has fended off a challenge from three firms to continue
its lucrative PR work for the Houston-Galveston Area Council.
year-long contract is worth $352K in its first year and
carries two option years. Burson-Marsteller, Parsons Brinckerhoff
and Stevens/FKM challenged Vollmer for the work.
assignment includes promoting commuter alternatives, events
work and clean air initiatives for the region, which covers
13 counties in Texas and about 5.7M people.
contract has declined from its $600K-range in recent years
when its federally funded base was bolstered by local funding.
The entire pact is now backed by federal funds.
has worked the account for the last three years after edging
Hill & Knowlton in 2006.
TARGETS FOOD ALLERGIES
& Weinstock is repping the Food Allergy Initiative,
a non-profit group that has raised more than $60M to improve
diagnosis and treatment of people at risk for food allergies.
New York-based organization launches public awareness campaigns,
partners with government entities and presses for funding
FAI is running a seven-year program with the National Institutes
of Health to determine whether early introduction of peanuts
into a childs diet will prevent the development of
Congressman Vin Weber spearheads C&Ws team on
the FAI business. He is joined by Deirdre Stach, ex-aide
to Rep. Bob Walker; Sandra Stuart, former chief of staff
to Rep. Vic Fazio and Niles Godes, ex-chief of staff to
Sen. Byron Dorgan.
MERRITT PROTESTS DTV PR PACT
D.C.-based Weber Merritt has filed a bid protest against
the Federal Communications Commissions award of a
$3.5M contract to support the upcoming digital TV transition
submitted the protest on May 8, according to the Government
spokesman for WM told ODwyers that the protest
was filed and acknowledged by the FCC and GAO. He said the
firm has challenged the award because the RFP designated
the contract as a small business set-aside for companies
with less than $7M in revenue.
protest option is available to bidders who believe contracts
have been awarded in violation of federal rules and regulations.
GAO typically must decide a case within 100 days of the
protest, but because of the constrained time frame and urgent
nature of the contact with Burson, the PR work is moving
forward. WM said it will follow through on the protest,
despite this fact.
led the initial DTV PR campaign but an RFP was issued in
April for the extension to take the work through the final
stretch leading to the June 12 DTV transition date. Funds
for the $3.5M pact awarded to Burson came from the federal
Edition, May 20, 2009, Page 3
GET TAX BREAK IN WASH
State has passed a tax break law cutting its business tax
by 40 percent for newspaper printers and publishers.
move comes months after the Seattle Post-Intelligencer
ceased its print edition and reduced staff.
Chris Gregoire signed off on the break on May 13.
CHENG SHIFTS TO BLOOMBERG
Ien Cheng has joined Bloomberg LP to bolster its interactive
activities as it has established ambitions to be a
substantial player in consumer news, he wrote in an
email announcing his departure from the search giant.
former managing editor of the Financial Times
website believes he will be at the heart of
Bloombergs consumer push.
has been hit hard by the Wall Street slump, which has greatly
reduced the need for its financial terminals.
Lack, the former NBC News president and Sony BMG who joined
Bloomberg last year, was hired to maximize the return of
the financial news entitys newsgathering operation.
says he is thrilled with this unexpected opportunity.
The former director of product management at Google is in
charge of Bloombergs TV, radio, web and mobile properties.
UNVEILS WOMENS ONLINE MAG
magazine Slate has launched a site geared toward women,
covering topics like politics, culture, family and fashion.
Called Double X, the site is a spin-off of Slates
nearly two-year-old XX Factor blog.
aim is to build a robust online conversation among the most
engaged women writers and readers, and the men who want
to know what theyre thinking, the publisher
grew up mostly baffled by womens magazines,
said Emily Bazelon, one of three founding editors. Double
X is our attempt to create a savvy womens magazine,
the kind that weve long wanted to have to read, which
will set the agenda for what women are thinking and talking
joins Meghan ORourke and Hanna Rosin, who also write
and edit for Slate. Peggy White, former GM of Yahoo! Finance,
is launch sponsor.
TIME AT TRIBUNE
Co. got the nod from a U.S. bankruptcy court to award more
than $13M in bonuses to 700 staffers, the Associated Press
filed for Chapter 11 protection in December amid the economic
slump and its crushing $13 billion debt.
Washington Times pointed out that Tribune execs will
be getting the bonuses after many of its media properties
like the Los Angeles Times and Hartford Courant
berated AIG for doling out bonuses after its federal bailout.
CFO Chandler Bigelow told the bankruptcy court that the
payments were necessary to motivate and incentivize
the key people who will implement change.
GEFFEN EYES NYT
mogul David Geffen is sniffing around the New York Times,
interested in buying the 20 percent stake held by Harbinger
magazine reported that Geffen ended talks with Harbinger
after the investment firm demanded a premium for its 28.5M
shares. Harbinger has two seats on the 15-member Times board.
offer was based on the May 1 New York Times Co. stock price.
NYTC shares are up more than 25 percent to $6.83 since the
66, bid for the Los Angeles Times in '06, but his
$2B offer was spurned by then-owner Tribune Co. Real estate
tycoon Sam Zell emerged with a deal to take Tribune Co.
is the founder of Asylum Records and Geffen Records. He
launched Dreamworks SKG with Steven Spielberg and Jeffrey
Katzenberg in '94.
PRESS OFFERS NEWSPAPER FIX
Free Press today released its Saving the News: Toward
a National Journalism Strategy, a 48-page report about
how the government could improve the outlook for the nations
Report admits that many of the newspaper industrys
wounds are self-inflicted, the result of bad business
decisions and failed strategy. It faults media conglomerates
Tribune, Gannett and McClatchy for running amok in buying
sprees, sacrificing journalism for ever-higher quarterly
returns to satisfy Wall Streets increasing profit
dirty secret, according to the Report, is that
many newspapers remain highly profitable, but their corporate
owners are saddled with enormous debts.
perfect storm of rising Internet participation,
economic downturn and the collapse of the traditional "advertising-supported
business model has dealt a big punch to the business.
Report offers five models for policymakers to pursue. They
are new ownership structures (nonprofit and low profit news
organizations through tax-exempt and low-profit limited
liability company), incentives (setting up tax incentives
and revising Chapter 11 codes to encourage local and employee
ownership), journalism jobs training (retraining for multimedia
and investigative projects), R&D fund for innovation
(experimentation of new business models) and new public
media (formation of noncommercial news operations using
new technologies and community service).
Free Press is a non-profit media reform group.
was promoted to publisher of Golf World, a Condé
Nast title. She had been associate publisher since August
2006 and earlier was travel director for the magazines,
Golf Digest and Golf for Women.
news continued on next page)
Edition, May 20, 2009, Page 4
Wall Street Journal will launch a micro-payment system
for individual articles beginning in the fall, according
to Robert Thomson, editor-in-chief.
Financial Times calls the WSJs plan a
milestone in the news industrys race to find better
online business models.
WSJ will charge occasional users, not subscribers, a fee
that will be rightfully high, said Thomson.
He also sees an opportunity to move into cities, where the
hometown papers are struggling.
instance, the WSJ has kicked off marketing campaigns in
Detroit and San Francisco.
FT allows unregistered visitors free access
to three articles per-month. Registered users can get 10
articles per-month for free. An online subscription goes
for $3.49 per-week.
FAIR HITS ON BANKERS
Fair editor Graydon Carter says in the June issue that
what a "few hundred bankers" have done to the
worlds economy "may well turn out to be the greatest
nonviolent crime against humanity in history."
before have so few done so much to so many," he writes,
saying the bankers have "lost tens of millions of people
their jobs and their homes, trashed the retirement plans
of a generation, and could drive an estimated 200 million
people worldwide into dire poverty."
the above mayhem, there has been not one "sincere apology"
nor even "one major voluntary resignation by an American
financial executive," he writes.
banks are at the "heart of the financial meltdown,"
they are now reporting earnings again, he notes.
doubts the genuineness of such reports, asking, "Who
wouldnt be able to show a $4.2B profit after getting
$45B in bailout money?"
are that President Obama and "his lieutenants are seriously
in over their heads" in trying to deal with the bankers,
$2.9 trillion, he notes, is "like taking $9,508 from
every man, woman and child in America."
attacked are bank and credit card charges. Some cards are
charging up to 29.9% while Bank of America charges small
businesses $500 for the privilege of having a line of credit
(there used to be no charge) and JPMorgan Chase charges
$250 (an increase from $100).
Reps at Page/Seminar
PR executives are well represented at the meeting May 20-23
of the Arthur W. Page Society/PR Seminar at the Ritz-Carlton
at Laguna Niguel, Calif.
than half (85 of 162) members at the 2008 meeting are members
of Page and Page members dominate the executive committee
of PR Seminar (21 of 30 members).
top three Seminarians also belong to PageCharlotte
Otto of Procter & Gamble, who is 2009 chair of Page/Seminar;
Johanna Schneider of the Business Roundtable, program chair,
and Joan Wainwright of Tyco Electronics, secretary/treasurer.
executives who were at the 2008 Page/Seminar included Nicholas
Ashooh, SVP, communications, AIG, which is in line to receive
$173B from the government; Michael ONeill, SVP, corporate
affairs and Communications, American Express, which turned
itself into a bank in order to receive $3.4B in bailout
money; Joseph Evangelisti, head of worldwide corporate communications,
JPMorgan Chase, which has received $25B; Debra DeCourcy,
Fifth Third Bancorp ($3.4B), and Donna Peterman, PNC Financial
at the 2008 meeting were David Palombi of Freddie Mac ($44B);
Charles Greener, Fannie Mae ($15B), and Toni Simonetti,
and ONeill will speak May 22 on "Global Financial
the session will be New York counselor Mike Paul.
who also serves as official spokesperson for Page/Seminar,
has been asked to supply the texts of the prepared speeches
of Ashooh and ONeill.
group has a tradition of barring any coverage on the ground
that discussion might be inhibited. However, on several
occasions speakers have released their prepared remarks.
MOUNTS OVER CORPS PR PACT
multiyear, multimillion-dollar contract between the Army
Corps of Engineers in New Orleans and a Maryland PR firm
is drawing the ire of citizens and the scrutiny of national
has been the key critic of the nearly $5M contract with
Outreach Process Partners, an Annapolis, Md.-based firm
headed by a veteran of public works public affairs which
has also worked at FEMA.
Levees group has leveraged its 23K-plus mailing list to
blast the contract as wasteful as well as the firms
claims on its website to have transitioned news
coverage of the Corps from negative to positive. The page
on OPPs website was taken down after that claim was
highlighted by the advocacy group.
president Janice Roper-Graham told CBS News her firm is
in a support role with public education efforts
for Corps and said the firm is proud of our contribution.
She said we didnt think through the criticism
from the Levees.org group on how its website would be viewed.
they're supposed to do is not turn negative media around.
That's not their job, it's not any government employee's
job," Army Corp New Orleans PA chief Ken Holder told
the Associated Press.
told CBS News that the firm was not hired to directly handle
media inquiries but to develop educational material and
set up public meetings.
EXITS L.A. MAG
Rachlis, editor-in-chief of Los Angeles magazine
since June 2000, has stepped down. Mary Melton, executive
editor of the magazine, has been promoted to editor.
a former Los Angeles Times magazine staffer, joined
LA as a senior editor in 2000, and became executive editor
Communications owns the publication.
Edition, May 20, 2009,
OF PR FIRMS
FIFTEEN GOES INTO PLAY
Fifteen, owner of Text 100, Bite Communications and Outcast
Communications, May 11 confirmed that it has received two
Telegraph reported May 9 that Chime Communications
and Huntsworth are set to duke it out over Next
Fifteen, one of the few independent PR groups based
Tim Bell and Huntsworths Peter Gummer have been close
friends for more than 40 years and are two of the most
colorful figures in the British PR industry, according
to the paper.
advised Margaret Thatcher, while Gummer counseled her successor,
John Major, and supported David Cameron's bid to lead the
two executives recently spent time together at England's
cricket match against the West Indies.
Fifteen says discussions are at an early stage
and there is no certainty that any offer will be forthcoming.
The PR combine counsels IBM, Microsoft, Apple, Coca-Cola
AID BOTTLERS IN PEPSICO FIGHT
Verbinnen & Co. and Joele Frank, Wilkinson Brimmer Katcher
are playing support roles for Pepsis main bottlers
as the global beverage giant PepsiCo maneuvers to acquire
the two in a $6 billion deal.
Pepsi Bottling Group, based in Somers, N.Y., is the largest
bottler of PepsiCo products and PepsiAmericas, out of Minneapolis,
is No. 2. Both rejected the initial overture from PepsiCo,
which was about a 17 percent premium on the bottlers
battle elevated on May 11 when PepsiCo said it filed a suit
against PBG and certain directors in Delaware alleging that
notice of a board meeting was not provided to directors
affiliated with PepsiCo.
is working with PBG amid the fight, while Joele Frank is
backing PepsiAmericas. At SV, chairman/CEO George Sard,
managing director David Reno are working the PBG account,
while Joele Frank partner Judith Wilkinson and director
Jeremy Jacobs are handling PepsiAmericas.
president and CEO of HJMT
in Westbury, N.Y., has been named a featured weekly expert
on yourBusinessChannel TV, an online TV channel. She has
run her firm since 1992 and penned the upcoming book Everything
You Ever Wanted to Know About Social Media But Were Afraid
to Ask. ...Edelman
has aligned with online analytics company Brandtology
in the Asia Pacific market. John Kerr, regional director
for Edelman, said the deal puts powerful analytical
and executive dashboard tools in the hands of Edelman
Organisation International said
its member firm revenue rose 3.5 percent last year despite
the economic downturn. Its 46 partners posted revenues of
$292M. The group has added firms in Dubai (Active PR &
Marketing), Turkey (Zego Communications Strategies), Malta
(Inpetus Europe Consulting Group), New York (Gibbs &
Soell PR), Australia (Red PR), China (Genedigi PR) and Bulgaria
New York/Merck Institute for Science Education, non-profit,
for an integrated campaign including PR, web and collateral.
New York/Michele Balan, comedienne, for management and PR,
and Forza Migliozzi, Hollywood-based advertising agency,
as AOR for PR.
portal for student athletes, coaches, parents and fans,
as AOR for PR. The company has worked with Morris + King
New York/Peer39, online advertising and content monetization,
as AOR for media relations.
New York/Bacardi USA, for a renewal of its work for Bacardi
Rums and adding tequila brand Cazadores.
Cedar Knolls, N.J./2009 New Jersey Tax Amnesty Program,
as AOR for advertising, PR and grassroots work.
Cranford, N.J./The RBL Group, HR consultants; TruePoint,
management consulting; Galbraith Management Consultants,
and Dr. John Kenagy, author on healthcare industry, for
PR and marketing comms.
Newburyport, Mass./Verizon Wireless, for PR in New England.
Baltimore/Milestones Achievement Centers of America, support
centers for children, for a re-naming, logo design and web
Washington, D.C./Progeria Research Foundation, for launch
of Find the Other 150, an international awareness
campaign slated for the summer focused on the disease. Spectrum
handles the account in D.C.
Apple Consulting USA,
GuestMetrics, consumer data for the hospitality industry
and suppliers, for PR and investor relations.
Superior Corp., concrete construction market supplier, for
corporate comms. related to its debt restructuring and Chapter
11 bankruptcy filing.
Edwards & Associates,
Grand Rapids, Mich./Aspirus, Wisconsin-based healthcare
system, for media relations and strategic counsel.
& Benson LLP, law firm with 120 lawyers in Denver and
Boulder, to work with the firms marketing team on
PR strategy and promotions.
Calif./e4e, business technology services; Kwikcall, robo
calls; Nokeena Networks, storage systems and other tech
services and products, and NetOptics, passive monitoring
access for networks, for PR.
Marketing & PR,
Irvine, Calif./St. Pauls Greek Orthodox Church, for
its annual A Taste of Greece festival in September.
Edition, May 20, 2009, Page 6
REVENUE FALLS 35%
Worldwide posted a 34.5 percent slide in first quarter revenues
compared with 2008 citing a decline in the number of projects
amid the global economic crisis.
fell to $3.2M for Q1, down from $4.9M for the same period
of 08, and the company took a $1.5M net loss for the
period, including a $120K hit from costs to wind down its
net loss for Q1 08 was $2.5M, when it took a $1M loss
on divesting its Teletrax unit and began to unload its U.K.
and CEO Larry Moskowitz said Medialink faced significant
challenges during rough economic times in the first quarter,
but noted improvement as revenue rose each month in 09.
He also said cost-cutting has boosted its operating margins,
but added the overall economic climate still poses
greater challenges than we faced last year.
expects a $1.4M decline in revenue for the second quarter
compared with 08.
broadcast and digital PR services company said it expects
revenues to further decline this year leading to more operating
losses. It reiterated statements earlier this month that
its working capital may not be sufficient to fund continuing
losses and is pursuing financing or a buyer.
company had cash and working capital of $4.7M and $3.4M,
respectively, at the end of March.
NEEDLES BUSINESS WIRE
a social network for publishing press releases and other
PR materials, took aim at Business Wire last week for apparently
removing some links to PitchEngine content in BW-issued
is unfortunate as it takes away from the spirit of the social
web, said PE founder and CEO Jason Kintzler, who expressed
support for traditional distribution through newswires for
cases like financial disclosure.
Maeckle, VP of new media for BW, told ODwyers
that claim is unfounded and noted there is no
policy at the newswire for taking out links to PitchEngine.
She added that the company has editors reviewing copy and
making judgment calls in 22 newsrooms daily. It is
true that an editor may have been uncomfortable with a certain
link and asked a client to change it, she said. The
client didnt seem to have a problem with that at the
Maeckle clarified BW policy May 12 afternoon, Liana Miller,
co-founder of eLuminate PR in Irvine, Calif., said earlier
in the day via Twitter that BW editorial and account reps
told her a release could not contain a link to PitchEngine
content. She later praised BW for doing the right
said BW encourages the use of outside links when instructing
clients and she provided several BW releases that included
links to PitchEngine content.
doesnt distribute content like the wires but has tools
for building releases and hosts content online, putting
it in competition with some services of the major wires.
Pirovano and David
Press were promoted to managing directors, FD, New
York. Dowling and Goetz handle corporate communications
work, while Pirovano is in the firms strategy consulting
unit and Press works special situations like M&A and
Becker to group VP and practice leader, MWW Group,
East Rutherford, N.J., to head its DialogueMedia practice.
who headed the unit, is exiting the firm for graduate work.
Pollock, finance director for Don Wiviotts
unsuccessful primary bid for Congress in the New Mexico
3rd, to Rasky Baerlein Strategic Communications, Boston,
as a member of its public affairs team. The firm has also
promoted Lauren Crowne
and Marissa Moskowitz
Goldstein to A/Es, and Lea
Cademenos and Lily
Lunch to A/Cs.
Cohen, chief of staff for Rep. Connie Mack (R-Fla.),
to Direct Impact, Alexandria, Va., as executive VP of the
Burson-Marsteller unit. He managed Macks campaigns
in 2004, 06 and 08 and has been chief of staff
since 05. He was also press secretary to Macks
father, a U.S. senator.
Madison to senior VP, corporate communications, Choice
Hotels International, Silver Spring, Md. She has been elected
an officer of the company by the board of directors. Madison,
46, was previously VP of corporate comms. for homebuilder
The Ryland Group and VP of marketing and comms. for Enterprise
Poe, director of public affairs, Gaylord Entertainment,
to Peritus PR, Louisville, Ky., as managing director of
the firms Tennessee office. She handled government
and community relations for Gaylord, which owns the Grand
Ole Opry and several hotels. She was previously communications
director for Sen. Lamar Alexander (R-Tenn.), deputy press
secretary to First Lady Laura Bush and press secretary to
Tennessee Gov. Don Sundquist.
Nancekivell, who ran his own graphic design firm,
to Padilla Speer Beardsley, Minneapolis, as director of
its creative services practice. The firm has also added
former Nancekivell Group staffers Brian Prentice as design
director, Thea Buri as senior designer, and Carrie Young
as client services director. Laudan Sakizadeh, community
action assistant at General Mills, joins as an AA/E, consumer
products, handling General Mills and Jim Beam.
Shultis, community manager for Simply Good Media,
to OConnor & Partners, St. Louis, as an A/M.
Lavin, former U.S. ambassador to Singapore, to chairman,
public affairs practice, Edelman Asia Pacific, based in
Hong Kong. He was ambassador from 2001-05 and negotiated
the Free Trade Agreement between the U.S. and Singapore.
He has worked for Citibank and Bank of America in Asia and
was managing director and COO of Cushman & Wakefield
Edition, May 20, 2009, Page 7
were presented and answered. But he has not yet supplied
what the answers were.
Beacon-Journal business reporter Betty Lin-Fisher was
assigned to interview Cherenson and did so in the papers
offices. She had no plans to cover the luncheon meeting
which was at the University of Akron, about two blocks from
Beacon-Journal was purchased in 2006 by Black Press of Canada,
headed by David Black, whose policy calls for low-key
community journalism, according to a profile of him
in the Seattle Weekly July 16, 2008.
owns more than 100 newspapers which are grouped together
as much as possible for economy reasons.
& Poors in January downgraded Blacks credit
rating to junk-level B from B+ and lowered senior
secured debt two levels to BB- meaning creditors could expect
to get 50-70% on their money in case of credit default.
by this NL to find someone to cover the meeting including
PR and journalism professors or their students, chapter
members, and PR Student Society chapter advisers, leaders
or chapter members, were unsuccessful. Payment of $200 was
offered for taping the meeting, taking pictures and asking
Kent State University is represented on the Akron chapter
board by Jeanette Drake, Ph.D.; Jeff Tyus, Ph.D., Youngstown
State University, and David Meeker, adjunct faculty at Kent
State and of counsel to Edward Howard & Co. Meeker is
ethics chair of the chapter.
chapter member told this NL on May 13 that the press ban
had been lifted but no such word was received from McCann.
NL had hired a reporter from Cleveland to cover the meeting
but had cancelled him after the notice was received from
McCann. ODwyer editors said that by Wednesday, when
unofficial word had been received that the meeting was again
open, the atmosphere had grown so hostile to the presence
of press that normal discussion would be stifled.
journalism professor at the University of Akron had sent
our request to two journalism students but no response was
received from them.
was sent the ten ODwyer questions but said she had
her own assignment and did not want to write about the workings
of the Society. Her interview is appearing this week on
ohio.com in the business section.
was asked to post the ten ODwyer questions on the
chapter website but this has not happened.
visit to Akron is the only chapter appearance this NL has
speaking schedule is not on the Society website and Yann
will not reveal it.
The Society just reported a $383,000 loss in the stock market.
Invested was $1.38M or 57% of the Societys cash. Was
that a proper use of Society funds?
The bylaws task force wants the 2009 Assembly to approve
direct election of officers and board by the 22,000 members
without giving the rules for this until 2010. Do you approve?
The task force would have at-large directors only, eliminating
the rule that each of the ten districts must have its own
director. Do you approve?
Advertising and marketing people and anyone in communications
could be full members. Do you approve?
No African-Americans are on the 17-member board. Should
this be rectified?
If the Society deferred about one-half of dues income like
the ABA, AMA, AICPA and ASAE, wouldnt net assets be
about $900,000 vs. expenses of $11M+ ?
You have said that PR pros are the antenna, conscience
and voice of an organization. What is their proper
role in this economic meltdown?
You told forimmediaterelease.biz
that all Society members were invited to the 2008 Assembly
but youre against releasing the transcript of that
Assembly. How do you explain this inconsistency?
Since youre in favor of members at the Assembly, why
are you against audiocasting the Assembly?
Why did the Society only spend $2,317 on ethics
in 2008 when Ethical practice is the most important
obligation of a member, says the Societys Code?
McCORMICK DISPUTE PRS DISTRICTS
Weiss, 2007 PR Society chair, and Gary McCormick, chair-elect,
expressed different opinions on the proposal to end representation
on the national board according to districts.
2007 Assembly had defeated a proposal to reduce the ten
districts to five. The bylaws task force headed by Dave
Rickey now proposes to have all 12 directors elected on
an at-large basis.
two are at-large at present.
speaking on a nominating committee conference call May 12
with McCormick, repeated what she has said on several occasions,
that those thinking of running for the board must know You
do not represent your district but every member in the Society.
commented that the district directors serve as a conduit
of information from members back to the national organization
and that the board needs input from the districts.
district directors are a go-between for national and
local levels and help the board to know what
is going on at the local level, he said.
Phair, 2005 president, said concerns about a district must
take into account the entire Society.
one-hour call, intended for those interested in seeking
national office, elicited one question. Amy from Charlotte
asked where the nominating rules were on the Society website.
said the treasurers post is a real one
rather than just being a figurehead.
treasurer in 2003, she told the Assembly that the Society
had a new investment policy. While our previous position,
based on unrestricted net assets of $1M or less, relied
heavily on bonds, we can now truly begin to build for tomorrows
growth in the Society.
said the investment committee, chaired by Grace Leong of
Hunter PR, New York, would work closely with Bridges Investments.
Society has reported a $383K loss on its investments in
2008. It had $1,179,684 in common stocks at
the beginning of the year and $904,040 at the end. Its $712,568
in corporate bonds and preferred stock fell
to $591,155 at years end. Certificates of deposit
were $1,386,000 Jan. 1 and $1,980,000 at the end of the
the beginning of the year, 57% of cash was in stocks and
Edition, May 20, 2009,
Society chair Mike Cherenson went to the Akron chapter last
week and brought
with him the Societys shroud of secrecy and censorship
that enveloped chapter members, three local universitiesAkron,
Kent State and Youngstown Stateand the Akron Beacon-Journal.
attempts by us at obtaining coverage failed even though
we offered $200 for an assignment of a couple of hours.
and journalism profs at the three colleges were unable to
cover and they couldnt get any of their students to
Beacon-Journal took a pass, a reporter and an editor telling
us its readers are interested in local news and not the
workings of a PR group.
top editor did not return a call or e-mail in which we said
a figure of national and even international importance was
coming to town and he has been evading our questions and
particularly those of a financial nature.
and non-existent financial reporting by banks and companies
is at the root of the current U.S. economic debacle, we
Beacon-Journal gave us an answer.
Black Press of Canada, said a profile in the Seattle
Weekly (free sister paper of the New York Village
Voice) runs more than 100 papers and has dedicated them
to low-key community journalism.
explained the almost complete lack of interest Beacon-Journal
reporter Betty Lin-Fisher had in anything we had to offer.
was not going to cover Cherensons appearance before
the chapter although it would take place two blocks away
at the University of Akron. Rather, he would visit the paper.
She had an assignment from her editors and would
pursue that, the results to be published in the paper and
& Poors in January cut Blacks credit rating
to junk-level B from B+ and its recovery
rating was lowered from 3 to 2 (meaning investors
can expect to get back 50-70% of their investment in case
of a payment default).
PR professors on a blog bemoaned the decline of the Beacon-Journal
to an OK local newspaper from one that had won
president Danielle McCann
initially told us on Monday that chapter lunches were always
open to the press.
on Tuesday she e-mailed us that she was mistaken and no
press is or was invited to attend.
had filled her ear with the usual fusillade of slander and
defamation that the Society rains on us. We know what it
saysthat for decades weve been doing everything
we can to discredit and hurt the Society and we should be
totally avoided. We agree the Society is being hurtby
the leaders themselves.
were interested in the Akron visit of Cherenson because
its his only chapter visit that we have learned about.
The tightest security surrounds his speaking schedule. Last
years chair, Jeff Julin, did not speak to any of the
107 chapters until August and only appeared before six chapters.
We never learned of any of the visits since they were not
on the Society website.
Cherenson followed the definition of PR as put forth by
Prof. Tim Penning in the September 2008 Tactics (debate,
dialogue and discussion), he would have had his appearance
in Akron audiocast on the Society website and would have
engaged in a slam-bang debate with chapter members on the
Societys 2008 audit.
have found plenty to criticize
about the audit, including the investing of 57% of cash
in stocks and bonds, losing $383,000; failure to defer dues
income; removal of overhead expenses in 13 categories;
making $465K profit on its annual conferences when such
conferences are supposed to be a member service and not
a money-maker, and spending only $2,317 on ethics
(down from $4,360 in the previous year) when PRS puts such
great emphasis on monitoring and encouraging ethical behavior
not only of its members but the entire PR industry.
professors Edward Ketz of Penn State, Charles Mulford of
Georgia Tech and Phil Wolitzer of Long Island University
had criticized the small amount PRS put aside as deferred
income in 2005.
reporters ask the New York State Society of CPAs for an
accounting opinion, the Society refers them to Wolitzer.
does not speak for the Society itself but is its recommended
expert on accounting matters.
has conducted free classes for many years for reporters,
on behalf of the NYSSCPA, helping them to cut through accounting
complexity and legalese in financial documents. Others now
conduct such classes.
said the 2008 PRS audit fails to defer sufficient amounts
and questioned the propriety of PRS risking funds in the
are taking it on the chin.
Vanity Fair editor Graydon Carter says a few hundred
bankers have committed what may well turn out to be
the greatest nonviolent crime against humanity in history,
driving an estimated 200 million people worldwide
into poverty. The $2.9 trillion headed to banks works
out to $9,508 for each of Americas 300 million citizens,
Seminar will meet as scheduled
starting Wednesday at the Ritz-Carlton at Laguna Niguel,
Calif. We have asked speakers Nick Ashooh of AIG and Mike
ONeill of American Express to give us copies of their
formal remarks on the subject of Global Financial
CrisisLessons Learned. However, they said they
wont have formal texts and will only lead the discussion
major PR networks of WPP, Burson-Marsteller, Hill &
Knowlton and Ogilvy PR,
all grew during 2008, XVP Howard Paster says in the WPP
annual report. It was not unusual in 2008, he
says, for clients of these three agencies to dominate
the business news on any given day. H&K enjoyed
one of its finest years in its eight-decade history,
said CEO Paul Taaffe. Cohn & Wolfe, having absorbed
GCI Group, is now a true global competitor with expertise
across all practice areas and offices in 55 markets,
reports CEO Donna Imperato. PR/PA was the fastest-growing
[WPP] communications services sector with constant currency
revenue up 6.9%, says the report. PR profit margins
are 16.6%. The balance sheet showed WPP to have 3.999 billion
pounds in bonds and bank notes as of Dec. 31,
2008, which were worth about $8B when the pound was around
$2. It is now under $1.50.