The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, May 27, 2009, Page 1
READIES FOR GM CHAPTER 11
has revamped its credit line to protect against the potential
bankruptcy filing of General Motors, one of its biggest
amendment, filed on May 18 with the Securities and Exchange
Commission, modifies the agreement to allow IPG to exclude
from its calculation of earnings before interest, taxes
and depreciation (EBITDA) potential losses triggered by
the event of bankruptcy or related event respect to
GM or any of its affiliates.
entered the revised agreement solely as a matter of
sound financial management, according to the document.
has no nonpublic information concerning any GM-related
bankruptcy proceeding or related event and continues to
operate to the full extent of its relationship with GM.
the agreement, IPG can exclude up to $150M in cash charges
and $100M in non-cash charges related to GM.
ad/PR combine notes that it has not drawn on its credit
line since it went into effect in 2003.
GM Marketing Czar
Walsh, former general manager of GMs Hummer division,
is joining Interpublic to handle all its business with the
troubled automaker. [GM has been looking to unload its Hummer
and line of super SUV brands.]
to CEO Michael Roth, Walsh is responsible for making sure
that GM gets the best value for its marketing dollars and
access to IPGs top talent.
says the hire is an opportunity to come forward with
a new way in which to deliver value for this key client.
to Roths statement: We felt it made a lot of
sense to add a high-level IPG resource that will give GM
access to the best talent across our network, ensure that
our agencies are collaborating on fully integrated solutions
and deliver thought leadership in vital areas such as digital
marketing and marketing analytics, he said.
we thought through this new model for working more effectively
and efficiently with GM, Martin became an obvious choice
to lead it, he added.
is a 30-year-plus veteran of GM. He gets the title of senior
VP and president of the GM relationship. Prior to joining
Hummer in `06, Walsh was executive director of vehicle sales,
service and marketing support for GM.
joins June 15.
VICK GETS PR HELP
for former Atlanta Falcons quarterback Michael Vick have
hired crisis pro Judy Smith to handle media hoopla surrounding
his May 20 release from Leavenworth federal prison.
who cut a deal to rep The Humane Society, will serve the
final two months of his 23-month sentence for bankrolling
a dogfighting operation at his home in Virginia. A spokesperson
for Smiths firm, Impact Strategies, told odwyerpr.com
that Smith was hired very recently to work the Vick case.
is a player in the high stakes communications game. According
to the IS site, Smiths resume includes the Iran Contra
investigation, prosecution of former D.C. Mayor Marion Barry
for drug possession, Clarence Thomas Supreme Court confirmation
hearings, the Chandra Levy investigation, Enron, and communications
during the Washington, D.C., sniper case.
to IS, Smith was partner at Weber Merritt & Smith, and
Qorvis Communications, where she worked the Saudi Arabia
business. In 1997, Smith handled Monica Lewinsky and her
family during the Bill Clinton impeachment.
GUIDES BID FOR HARTMARX
Group is handling a nearly $120M bid by Emerisque, a London-based
investment company, to lift the parent of Hart Schaffner
Marx and Hickey Freeman mens wear brands out of bankruptcy.
bid came amid rising fears that 122-year-old Hartmarx Corp.
may be driven into liquidation by creditors led by Wells
Fargo, recipient of $25B in U.S. bailout funds.
has revived apparel brands such as Puma and Ben Sherman.
It issued a statement May 20, saying it is committed to
the growth of Hartmarx and recognizes the value of
a Made in America label in the U.S. and around
Tauberman and Carreen Winters lead MWWs Emerisque
PR SOCIETY REVENUES DIP
The PR Society,
showing the effects of the current economic downturn, reported
an 11.3% revenue decline in the first quarter to $2,678,512.
Dues fell 12.2%
to $1,550,064 while ad income plummeted to $64,670 from
$183,680 in the same 2008 quarter, a decline of 65%. First
quarter net fell 39% to $458,645 from $752,045. Q1 is traditionally
one of the Societys strongest quarters.
(continued on page 7)
Edition, May 27, 2009, Page 2
REJUVENATES TOBACCO FRAUD CASE
California Supreme Court gave new life last week to a 12-year-old
class-action, false advertising and promotion suit brought
against major tobacco companies and Hill & Knowlton.
original complaint was filed on June 10, 1997 and reached
class-action status in 2001 with its seventh amendment.
The case was brought against Philip Morris, R.J. Reynolds,
Lorillard and H&K, part of WPP, but was stalled by a
2004 California law, Proposition 24, aimed at making class-action
suits tougher to file.
Supreme Court last week reversed a Court of Appeals decision
that cited Prop 24 and required the plaintiffs to each file
suit against the companies individually.
in the 52-page, 4-3 ruling, the majority on the high court
shot down one of the defendants arguments that would
have required each plaintiff to cite individual harm from
the alleged fraud.
plaintiff, the majority said, is not required to necessarily
plead and prove individualized reliance on specific misrepresentations
or false statements where, as here, those misrepresentations
and false statements were part of an extensive and long-term
ruling said Prop 24s aim was to curb shakedown
lawsuits that benefited lawyers and was not intended to
limit consumers' ability to redress grievances.
HANDLES CIRCUIT CITY RE-LAUNCH
Communications is handling the re-launch of Circuit City
as an e-commerce site of Port Washington, N.Y.-based Systemax
bricks & mortar electronics chain went bankrupt in 2008
and Port Washington, N.Y.-based Systemax purchased CC's
trademarks, customer lists and other information May 19
in a deal worth $14M.
Leeds, CEO of Systemax, calls CC "one of the iconic
brands in U.S. retailing with a 60-year old legacy."
York Stock Exchange-listed Systemax registered $752M in
first-quarter revenues. It earned $8.7M.
senior VP Denise Roche and assistant VP Bill Douglass handle
MOVES TO MERCURY
Muttart, who was deputy chief of staff to Canada's Prime
Minister Stephen Harper, has taken a managing director post
at Omnicoms Mercury Public Affairs. He will lead its
new Canada-U.S. practice.
served as chief marketing strategist for the Conservative
Party during the 06 and 08 elections. He has
been called the main brain behind Harper's quest
for the top job.
Mahoney, managing partner of Mercury, touts Muttarts
expertise as a messaging expert and likes his
experience gained on the political campaign trail
and in parliamentary environments.
will work closely with former U.S. Congressman Max Sandlin
(D-Tx), who co-chairs Mercury's IGR (International Government
ASH SPILL PR CLEAN-UP PLANNED
Tennessee Valley Authority is expected to foot the bill
for a two and a half-year, $1.9M campaign with two firms
to repair PR damage to Roane County, Tenn., after a coal-ash
spill last December.
slurry spill, the largest such release ever in the U.S.,
occurred at the TVA's Kingston Fossil Plant in Tennessee
on December 22, an environmental disaster that was covered
nationally as surrounding land and homes were contaminated
as the ash spread via the Emory River.
McNeely Pigott & Fox won an RFP process with Cooley
Public Strategies last month. Their campaign is budgeted
at $726K/year and includes issue advertising and a news
bureau to gauge the impact of the incident and repair the
region's reputation for tourism and economic development.
the spill in December, the TVA worked with Washington, D.C.,
firm The WadeGroup, headed by former Cohn & Wolfe/D.C.
CEO Terry Wade.
PUBLICIST FOR 75 YEARS, DIES
Solters, who handled clients and assignments like the Beatles,
Frank Sinatra, Michael Jackson and The Graduate
in a decades-long PR career spanning Walter Winchell to
the gossip blog, died on May 18 at home in his sleep. He
was well-known for a raspy voice and old-school approach
to publicity that combined the unexpected, ambitious or
even absurd to get ink for clients. In 2001, he helped produce
a photo op that included the Harlem Globetrotters and Pope
John Paul II. He once had actress Carol Channing drop an
enormous matzo ball into a vat of chicken soup at the opening
of the Carnegie Deli in New York and orchestrated the "Who
Shot JR?" campaign for Dallas in the 1980s.
in Brooklyn in 1919, Solters earned his stripes on the campus
newspaper at New York University and worked at the New
York Times before starting out on Broadway as a publicity
agent. He was drafted in the Army and served in San Francisco
for four years while repping entertainment clients and shows
in his free time.
2001, he partnered with Jerry Digney, who started out working
for Solters, and morphed The Lee Solters Co. into Solters
& Digney PR to create an independent West Coast publicity
AIDE JOINS ALL
Perrin, chief operations officer at Adfero Group, has moved
to the conservative digital PR firm David All Group as a
a former special assistant at the Small Business Administration
and private sector staffer for ex-Rep. J.C. Watts (R-Okla.),
will oversee internal company operations and handle client
work at D.C.-based DAG.
was a VP at the J.C. Watts Companies, the former Congressmans
business holding company which includes a government/public
affairs firm and two John Deere dealerships. He was also
former director of operations for the House Republican Conference
the SBA, he was a special assistant in the chief counsels
Edition, May 27, 2009, Page 3
CUTS IN MOTOWN
Detroit Media Partnership is slashing 150 jobs in its latest
bid to cope with the recession.
parent of the Free Press and Detroit News
had already scaled back distribution of the papers.
Partnership employs 1,600. The layoffs are slated across-the-board
with about 25 set for the newsroom.
has the highest U.S. unemployment rate, 12.9 percent.
WARNS OF SPEAKING FEES
New York Times has reminded staffers of its policy
about accounting for outside speaker fees because we
have all become lax in complying with the parts of the ethics
guidelines that require annual accounting of income from
speaking engagements, according to a memo from Bill
Keller (executive editor) and Andy Rosenthal (editorial
paper requires staffers to account for fees that total $5,000
a-year. They must consult with an editor before accepting
any single fee in excess of that amount.
staffers promoting a book, proposed promotional material
must receive the approval of supervisors.
and Rosenthal believe you are all adhering to the
spirit of the guidelines.
MOVES WHERE THE ACTION IS
Associated Press Baghdad bureau chief is moving to Kabul
to report on developments in Afghanistan and Pakistan as
the U.S. winds down operations in Iraq.
Reid was dispatched to Afghanistan in 2001, and will return
there during the next few weeks. He covered the overthrow
of the Taliban and the murder of Wall Street Journal
reporter Daniel Pearl.
62, was named Baghdad chief in 08. In 79, he
was among the first American reporters to reach Afghanistan
following its invasion by Russia.
GRABS WAPO VET
Roberts, investigations editor of the Washington Post
for the past five years, has been hired to head an investigative
fund sponsored by the Huffington Post.
joined the Post in 95 and is a founding member of
its website. Roberts also worked at the Hartford Courant
and United Press International in Madrid.
HP launched the fund in March with a $1.75M budget. It is
to produce anything from long-form investigative pieces
to short-breaking news stories using text, video and audio
components. Stories will be free to pick up by other media.
RETURNS TO EW
Chelstowski, who spent nine years at Entertainment Weekly
before moving to Rolling Stone as publisher, is back
at the Time Inc. property.
replaces ex-publisher Scott Donaton, the Advertising
Age veteran who exited in March.
was bounced from Rolling Stone, a Wenner Media publication,
recently, he published Prestige New York, which is
owned by CR Media of Singapore.
Caine, who is head of Time Inc.s style & entertainment
group which houses EW, called Chelstowski a true professional
with strong experiences in all areas and mediums we are
UNVEILS NEW NEWSWEEK
Jon Meacham promised Newsweek readers the redesigned
magazine doesnt pretend to guide them through the
chaos of the information age, but rather will
help them discover new facts and prompt unexpected
weekly publication, in his view, holds promise in
a world running at a digital pace. The Internet has
assumed the traditional role of newspapers, while dailies
are struggling to churn out big picture pieces
but there is only so much wisdom one can summon in
a few hours.
sees Newsweeks role as offering as intellectually
satisfying and as visually rich an experience as the great
monthlies of old did, but on a weekly basis. The magazine
is structured into four sections: Scope (short pieces),
The Take (columnists), Features (essays and narratives)
and The Culture.
Back Story is a graphic on the last page that promises to
flesh out an important issue.
Back Story debut lists things that can be bought with President
Obamas proposed budget. They include everything produced
in Italy during 08, refunds for Bernie Madoffs
victims, all the tea in China, King Tuts tomb, electric
cars for every 16 and 17-year old American, $300M worth
of iTunes downloads, Saudi Arabias oil and more.
TAKES OVER U-T
Moss is the new president/publisher of the San Diego
Union-Tribune, which was recently bought by Beverly
Hills investment firm Platinum Partners.
was CEO of the Los Angeles Newspaper Group, owner of the
Los Angeles Daily News.
he presided over the Akron Beacon-Journal. Moss says
his priority is to line up local advertisers.
WSJ ISSUES SOCIAL MEDIA GUIDELINES
The Wall Street
Journal has issued a conduct code covering the social
media scene for its staffers.
According to the
guidelines put together by deputy managing editor Alix Freedman,
openly friending sources is akin to publicly
publishing your Rolodex.
The Journal warns
reporters that sharing political views in the online world
could open the WSJ open to criticism that we have
biases and could make a reporter ineligible to cover topics
in the future for Dow Jones.
The memo says discussing
future articles or interviews is not allowed.
The WSJ encourages
reporters to appear on TV and radio properties as long as
they get supervisor approval.
require a similar approval. No honorariums or payments can
The Journal is to
pick up the cost of travel and lodging.
news continued on next page)
Edition, May 27, 2009, Page 4
Newshour with Jim Lehrer becomes the PBS Newshour
in September as Jim Lehrer will be a co-host with a rotation
of senior correspondents Gwen Ifill, Judy Woodruff and Jeffrey
Warner and Ray Suarez will focus on out of studio
Newshour will add an online correspondent to post four-to-five
minute video news summaries throughout the day and anchor
a news summary section on the broadcast.
also will be collaboration with Frontline and
National Public Radio.
BLOGS LOOK TO BRIDGE THE DIVIDE
bloggers are reviled by many veteran journalists and misunderstood
by just as many marketers. But their connection to and loyalty
from millions of fans has created a digital medium of enormous
of the more prominent of the lot will bring their style,
controversy and snark to New York in June for a gathering
dubbed Blogs with Balls sponsored by Yardbarker
to reach out to the old guard media, marketers and one another.
Povia, who created the popular sports blog HuggingHaroldReynolds.com
and is a co-creator of the event, said in an interview that
the tongue-in-cheek title is meant in part to convey the
sort of the attitude that exists between the new and
the old media with regard to blogging.
said part of the impetus for creating BWB was ham-handed
marketers looking to tap the huge audiences drawn to sports
major events like the Super Bowl and March Madness, we were
being contacted by big PR companies on behalf of major clients
looking to get blog mentions, he said. The problem
was they were speaking a different language and offering
things that werent relevant to what we do.
said a key goal of the conference is to engage marketers
and bring them into the conversation with a more interactive,
Q&A-type format not generally associated with professional
looking at what the marketers and companies are looking
for and what theyre comfortable advertising on, but
also what the bloggers and, more importantly their readers,
are interested in, he said.
GolinHarris and Fleishman-Hillard are among PR firms sending
representatives or taking part in the BWB event, which has
attracted several major sponsors and is expected to draw
as many as 400 participants to the cellar of Stout on 33rd
Street in Midtown.
and entertainment marketing giant Octagon is also dispatching
said the gathering is also intended for bloggers to share
tips and best practices, as well as spark a dialogue, and
possibly an understanding, with old media covering
the sports field.
mentioned last years HBO showdown on Bob Costas
show between writer and author Buzz Bissinger and former
editor Will Leitch as evidence of hostility that he says
was clear from that that theres a divide, but there
really shouldnt be, he said.
also added that sports marketing events typically ignore
the tremendous audiences that bloggers draw. Youd
have these high-profile types, but not the little guy working
at his computer that has hundreds of thousands of readers
each day, he said.
five percent of respondents in a national survey said they
have a lot of confidence in the media while
half said they had little confidence, according
to Capstrat-Public Policy Polling.
media fared worse than corporations, which got a nod for
a lot of confidence from eight percent of the
568 respondents polled.
relatively whopping 13 percent put that same level of confidence
in banks, although 51 percent said they had little
confidence in the financial institutions.
CEO Ken Eudy said media retrenchment, staff reductions and
shutterings are likely having an impact on its perception,
but he also noted that its been true through
the generations that some consumers blame the messenger
for bad news.
drawing a lot of confidence from Americans include churches
(50%) and small business (40%).
gets little confidence from half of Americans, while labor
unions fared worse at 57%.
polling was conducted in late April.
FAMILY TAPS PR FIRM
family of a 16-year-old girl attacked by a peer has hired
a PR firm and is waging an online campaign to have the alleged
attacker tried as an adult.
DeIuliis was allegedly attacked with a hammer in 2007 by
a former boyfriend when both were 16 years old in a crime
that has drawn significant media interest in the Pittsburgh
ex-boyfreind, Robertino DeAngelis, is now 17 and charged
with attempted homicide.
victim's family has hired Pittsburgh-based Forge Communications,
headed by former Ketchum and Euro RSCG VP Daryl Clemmens.
online campaign, including a blog and Facebook page, with
the tagline Adult Time for Adult Crime is aimed
to pressure the district attorney's office into reconsidering
its decision not to press for DeAngelis' trail as an adult.
[A judge decided earlier that he should be tried as a juvenile
and the D.A. decided not to appeal.]
is said to have permanent damage to her eye as well as emotional
family notes that DeAngelis, who is under house arrest,
could be free in three years or less if convicted as a juvenile.
jumped in front a light rail train after the alleged hammer
assault was broken up by an off-duty detective. He has undergone
multiple surgeries, his lawyer told the Pittsburgh Post-Gazette.
Edition, May 27, 2009,
OF PR FIRMS
PRESSES DRILLING DESPITE REBUKE
longtime environmental client of Tallahassee-based Ron Sachs
Communications said last week that it would no longer work
with the PR firm because of its support for offshore drilling
in the Sunshine State.
Trust, a non-profit group and client of Sachs for several
years, said the PR firms work in the recent legislative
session to open up coastal waters to oil and gas drilling
was "inconsistent" with its own mission. Thom
Rumberger, an attorney who is chairman of the ET, called
the split a "hiatus," although the group does
not currently have a contract with the PR firm and Sachs
will continue to represent Rumbergers law firm.
believe energy exploration can co-exist with environmental
protection," Michelle Lagos Ubben, chief operating
officer of Sachs, told ODwyers.
measure to open coastal areas from three to 10 miles offshore
to energy drilling passed the states House, 70-43,
in late April but died after the Senate failed to act and
Gov. Charlie Crist said he was concerned about it.
is working with two key groups that were pushing the measure
-- Florida Energy Associates, a lobbying group supporting
offshore drilling, and Associated Industries of Florida,
an 86-year-old business advocacy group.
said the firm took a "very careful look" when
the opportunity to work on the issue arose. "Florida
is really in dire economic straits and the idea of opening
up an entire energy sector could solve a world of problems,"
the measures defeat in the legislature, Ubben sees
signs that the opposition to drilling could be thawing.
"Its really been a taboo topic for the last 20
years to where it was not even discussed," she said.
"So for the full Florida house to vote to allow energy
exploration in state waters is a pretty dramatic step and
I think it signals a change in Florida."
Cowan is deploying
Los Angeles-based executive VP Nikki Parker to London in
a shuffling of its film division. Parker is adding a renewed
emphasis on business development in Europe but will continue
to oversee the L.A. film unit as well. R&C said senior
VP Lesley Bates-Bainbridge now heads faith-based and family
film, while executive VP Elliot Fischoff leads marketing
and PR for film, TV and cable and VP Jennifer Fader continues
to head digital and social media. The firm also promoted
Meghan Gambler to associate VP in Los Angeles and said L.A.
and London will work more closely together. R&C, which
has 15 staffers focused on film publicity, counts clients
like IMAX, Rentrak and Heineken USA. ...The
PR Global Network
has added three new firms to its ranks. CooperKatz
New York, Ground
Denver, and The
Dallas, bringing the network up to 40 members on six continents.
The group recently elected its first president from South
America, Jose Luiz Schiavoni, who is CEO of Brazil-based
S2 Comunicacao Integrada. ...Allegro
Chicago, has a new social media-optimized website at allegrolink.com.
Dilenschneider Group, New York/Seoul Metropolitan
Government, for a project with its South Korean affiliate
to promote cultural attractions and environmental initiatives
to potential North American visitors. Joan Brower, Joan
Bloom and Andrew Osterland lead the account.
& Associates, New York/Abu Dhabi Music and Arts
Foundation, for strategic comms. and media relations in
the U.S., and Thomas Baia and William Atlas, for reputation
and crisis mgmt. for a legal case in Wilson, N.Y., for alleged
hazing in a public school.
Worldwide, New York/International Marketing Council
of South Africa, as global strategic communications advisor
following a review that included 16 responses to an RFP
and a six-way competitive pitch among finalists. MS&L
handles 10 markets globally, including China, India, Brazil,
UAE, Egypt, Nigeria, Democratic Republic of Congo, U.K.,
European Union and U.S.
Group, East Rutherford, N.J./BMW Motorrad USA, for
a national campaign supporting its lead model, the R 1200
GS motorcycle. The firm will target lifestyle and niche
media, as well as celebrity and entertainment outreach.
Its consumer lifestyle marketing and DialogueMedia pratices
& Shanley, Providence, R.I./U.S. Mills, marketer
of Uncle Sam Cereal and Skinners Raisin Bran, among
other brands, for PR and marketing after redesigning the
Baltimore/Erickson Retirement Communities, for digital marketing,
including SEO, for its 20 retirement communities in the
Brown-Olmstead Associates, Atlanta/Callawassie Island,
for PR for the 880-acre, member-owned community in Beauford
Group, Atlanta/Sophicity, IT services formerly named
Mimsware, as AOR for a new corporate brand.
Spalding, Atlanta/John Wieland Homes and Neighborhoods,
for PR and media relations for its Get Housing Moving
tour; Cousins Properties, for PR and graphic design services;
Urban Realty Partners and Regent Parters, for PR for a new
high-rise, and Dominum Benefits, employee benefits brokerage,
for branding, design and multimedia via the firms
JS Creative division.
Cervelle Group, Winter Garden, Fla./
NanoTherapies, cancer treatment and detection technology,
for investor relations and PR.
PR, Miami/Sea and Sun for the Ed Hardy and True Religion
fashion shows during Mercedes-Benz Fashion Week Swim; Miami
International Wine Fair; Mia at Biscayne; Maya Tapas &
Grill; ABonita Scarf; Café Prima Pasta; Healthy Exotic
Foods; International Design Concepts; Yacht Clubs of the
Americas, and Tiki Harbour Yacht Club.
Gold & Associates, Los Angeles/Bay Harbor Podiatry
Group, for marketing and PR for launch of a new laser treatment.
Edition, May 27, 2009, Page 6
CITE DIGITAL THREATS TO BRANDS
and online brand attacks are among the central concerns
of chief marketing officers, according to a study by the
30 percent of 206 marketers polled by MarkMonitor cited
the digital world as their chief vulnerability, compared
with only 23 percent who see the biggest threat offline.
than 30 percent said their companies have a specialized
brand protection group, while 17 percent said
those efforts are outsourced or left to a trade association.
Among the digital threats seen are phishing attacks, cyber
squatting, email scams, trademark abuse and copyright infringements.
have awakened to not just the threat to bottom line business
issues posed by trademark trespassing, but also the costs
of lost brand value, integrity and consumer trust,
said Donovan Neale-May, executive director of the CMO Council.
study noted that many marketers dont have the power
to enact change as most companies cede brand protection
to legal counsel. The CMO Council found that only 15 percent
of marketers said they lead brand protection programs, while
42 percent delegate that responsibility to legal, finance
most vulnerable market segments for abuse cited are digital
media, luxury goods, software, footwear/apparel, Internet
commerce, and consumer electronics.
Felman, CMO of MarkMonitor, noted digital attacks are particularly
impactful because they often affect customer perception,
which he called the heart of what contributes to underlying
brand value. He called digital brand abuse unchartered
territory for many marketers.
the economic downturn, the CMO Council study did find that
more than 30 percent of marketers said they planned to increase
spending and more than 33 percent said they expected no
change in spending on brand protection.
for New Communications Research
is seeking submissions of papers for its peer-reviewed publication.
Submission deadline for the fall/winter edition of the Journal
of New Communications Research is June 30. The group notes
that papers should be based on original empirical research,
as well as focused on theory, strategy and use of new media,
social media or other information communication technology.
Info: [email protected];
and CLIO Awards
have created a healthcare category of CLIOs to honor communiations
in the sector. The awards will be given out in New York
in October. Details are at cliohealthcare.com.
Wire has added
three states to its biosciences corridor bringing its total
up to 18 markets. ...MarketNet,
Dallas, worked with the Kennedy Space Center on the relaunch
of its new website at kennedyspacecenter.com.
MN incorporated social networking tools, user-generated
content and interactive features into the design.
Scarborough, president, Inventive PR and Strategic
Marketing, to Dresner Corporate Services, Austin, Tex.,
as a VP. He was formerly director of the Austin practice
for Ryan Communications and an A/S for Niehaus Ryan Wong.
Hardwick, former director of comms. and public affairs
at the Wharton School, to Carnegie Communications, Westford,
Mass., as executive VP/ communications strategy. He was
previously VP of marketing & comms. at Worcester Polytechnic
Institute and started out at Burson-Marsteller.
Partoyan, chief of staff for Rep. Cathy McMorris
Rodgers (R-Wash.), to Direct Impact, Washington, D.C., as
executive VP. She was chief of staff to Rep. Rick White
(R-Wash.) and counselor and senior advisor to the Dept.
of Commerce/ Technology Administration. Partoyan was government
affairs counselor for Preston Gates Ellis & Rouvelas
Meeds and executive VP and COO of TechNet. Earlier, she
was director of comms. for the Information Technology Industry
Selby, executive director and co-leader of the marketing
officers practice at search firm Russell Reynolds Associates,
to Schafer Condon Carter, Chicago, as president, a new post.
Selby, 52, was previously the top marketing officer at Sars,
Roebuck and Co.
Ridinger, senior executive for 42West PR, to mPRm
PR, Los Angeles, as a VP overseeing the firms film
practice and consulting on TV and DVD accounts. She previously
handled award campaigns for Revolutionary Road,
No Country for Old Men and The Queen.
She was previously president and CEO of Wallman/Ridinger
Werbowski, IR consultant, to Compliance Energy Corp.,
Vancouver, as an in-house IR advisor on a $4K/month retainer
and share options.
Tunheim, principal and CEO of Tunheim Partners, Minneapolis,
was elected president worldwide of the IPREX network of
independent PR firms. She serves a two-year term taking
over for Jim Walsh of Walsh PR in Ireland. Other principals
elected at its May 14-16 meetings in New York include John
Scheibel of Scheibel Halaska, Milwaukee (secretary-treasurer);
Carolyn Mayo, Vollmer PR, Houston (president, IPREX The
Americas); David Ketchum, Upstream Asia, Hong Kong (president
Asia-Pacific), and Christian Hannestad, The Communications
Business, Edinburgh (president EMEA).
Hicks, senior VP and associate director of Ketchums
North American healthcare pratice, has received the PR Society
Health Academys Frank J. Weaver Lifetime Achievement
Award. Hicks was honored for her work developing patient
advocacy groups and guiding womens health communications
Edition, May 27, 2009, Page 7
REVENUES DECLINE (Contd
usual, PRS deferred only a small amount of dues income.
amount is allocated toward its Tactics and Strategist
rest of the dues is booked as cash, a practice at variance
with most trade associations and apparently with requirements
described in accounting guides.
Financial & Accounting Guide for Non-Profit Organizations
lists 13 reasons that dues income should be deferred and
almost all 13 apply to PRS.
are to be booked over the period of time in which services
are provided, says Chapter 5 and Appendix 17-A (page 351).
is a significant requirement, says the books
Society provides services throughout the year and recently
said it would start offering free professional development
chief indication of need to defer dues is whether the dues
provide membership in a group whose benefits are directly
related to matters of central concern to the members
daily activities, such as ones employment or profession.
dues payment confers benefits for a defined period of time
after which benefits cease.
those seeking to join must meet certain criteria.
benefits vary for different levels of membership (non-accredited
members of PRS cannot seek national office).
the organization operates a facility that can be used by
membership provides values to the member that can be objectively
Does Not Provide Refunds
might not be deferred if an organization does not refund
them in case of withdrawal.
and other accounting books note that no one rule is decisive
in determining whether dues income should be deferred or
of dues is allowed if the benefits are negligible or peripheral
to the person joining the organization (such
as joining the Red Cross) and when the solicitation
specifically refers to a contribution or gift to the organization.
may be no membership requirements for joining
an organization like the Red Cross.
& fees of the PR Society rose to $442,862 from $381,425
and miscellaneous rose to $181,091 from $150,866.
the cost side, salaries and fringes rose 8% to $1,359,644
from $1,255,577 while rent, utilities and maintenance fell
to $168,647 from $184,622.
of March 31, the Society reported $5,406,111 in current
assets, up from $5,152,036 as of Dec. 31, 2008.
rent is $648,566 (the Society was allowed to defer
the first year of rent at 33 Maiden Lane). Investments at
the end of the first quarter were worth $3,082,902 vs. $3,476,195
three months earlier.
rose to $1,862,056 from $1,156,790.
REPS HOCKEY FRANCHISE OWNER
Communications & Public Affairs of Phoenix is working
with the ownership of the Phoenix Coyotes as the National
Hockey League team negotiates a high-profile Chapter 11
filing and battles with the league to sell the franchise.
Roman, a founding partner of FirstStrategic and former Western
region head of public affairs for Bank One, is speaking
for Jerry Moyes, CEO and managing member of Dewey Ranch
Hockey LLC, the holding company for the hockey team.
said he has worked to keep the team in Glendale, Ariz.,
but the holding company ironed out a deal to sell the team
to Research in Motions Jim Balsillie, who wants to
move the team to Hamilton, Ontario.
deal between Moyes and Balsillie has set up a high-profile
fight (and PR dilemma) pitting the NHL against one of its
Communications of Canada is speaking for Balsillie through
NHL, which is owed $35M by the franchise, is fighting that
agreement and wants to keep the team in Glendale. It has
reportedly been trying to ink a deal with Jerry Reinsdorf,
who owns the baseball franchise Chicago White Sox, which
holds spring training in Glendale.
league has also received support in its legal battle from
the major sports leagues like Major League Baseball, the
National Football League and the National Basketball Association.
court ordered the league and Coyotes ownership to mediation
last week with a mid-June deadline.
was recently renamed from Hamilton, Gullett, Davis &
GETS $5M FROM RETAILER
and actor Woody Allen has agreed to accept a $5M settlement
from American Apparel after he sued the retailer for using
his image in ads, store banners, website and corporate headquarters.
statement from Allens publicist, Leslee Dart of 42West,
called it the largest amount ever paid under the New York
Right to Privacy Statute.
blasted the retailer for trying to smear him
in the legal tussle.
Apparel said in a statement that the vast majority
of the payment will be picked up by its insurance carrier,
which was handling the case.
Apparel calculatingly took my name, my likeness, and image
and used them publicly to promote their business,
Allen said in the statement from Dart.
and press leaks by American Apparel designed to smear me
did not work and a scheme to call a long list of witnesses
who had nothing to do with the case was disallowed by the
court, he added.
Apparels founder and CEO Dov Charney, said he harbors
a sense of remorse and sadness for not arguing
the First Amendment protection for invoking the likeness
of a public figure in a satiric and social statement.
Edition, May 27, 2009,
and communication grads are writing
to tell us about their experiences in the job market and
asking for advice.
pretty late in the day for advice, we tell them. Only a
few will get jobs and the rest are victims of broad forces
of which they have little understanding.
certainly didnt learn about these forces from their
professors, almost all of whom practice PR on
the side or even as their main jobs.
none of the students who contact us ever heard of any of
our five news and informational products including ODwyers
Directory of PR Firms, a basic job-hunting tool.
generally dont like students reading the PR trade
press because a different picture of PR emerges from what
theyre teaching. The 10,000 students who are in the
PR Student Society never see any ODwyer ads in Tactics
because PRS wont allow them. ODwyer products
are competitive with the Societys own products. Politics
is being played at the expense of the students.
PRS bans our ads and wont even let us join, the nearly
identical IABC is running a full page ODwyer ad in
its current Communication World and lets us join.
interviewed eight grads or near grads
for its May issue and its results were similar to what we
are hearing. Only one of the eight even has prospects of
grad complained that many of the unpaid internships
require 40 hours a week while another said most recruiters
at career fairs are pushing internships rather than
jobs. Our advice is that if you going to work 40 hours a
week for nothing, do it for a local business rather than
a PR firm.
interested in PR careers should have
developed a specialty in college and particularly in healthcare,
tech or financial. We tell the jobseekers to Remember
the three Pspress, politics and personal.
and reporting are good routes to PR jobs. So is getting
to know local movers and shakers and helping them with all
sorts of personal issues.
Sonnenberg, one of PRs biggest success stories, helped
clients with their personal lives. His mantra was youll
never lose a client if you do a favor for a spouse, son
or daughter. He got to know what was in clients heart
of hearts (which may have nothing to do with marketing
or profits) and the result was a 12-story New York townhouse
filled with art treasures.
should avoid looking for jobs in the big cities. Stay in
your own backyard, we tell them, and be a volunteer for
local charitable and civic groups. Get to know business
leaders and their spouses. Deal with CEOs, not marketing
advice is contact local restaurants and businesses and see
what help you can give such as building a website for them.
Many PR people started by doing PR for a restaurant in exchange
COO Bill Murrays contract is up
Jan. 22, 2010 and must not be renewed.
staff leadership by a non-PR professional is a disaster
for PR as well as the Society. A poll on odwyerpr.com is
running about 60-40 against Murray being renewed.
is squashed in its own house as PRSs history amply
demonstrates. Assn. types hire non-members, PR juniors,
keep PR staffers under lock and key, or simply have no one
on PR at all (there was no PR staffer from June 1994 to
PR coup by the smaller chapters that was completed in 1980
with the election of Pat Jackson as president included bouncing
all PR pros from the staff.
Betsy Kovacs, an assn. careerist, hired in 1980, did not
hire PR director Donna Peltier until 1984. A tight rein
was kept on Peltier who was not allowed to lunch with the
press without Kovacs present (we had three such lunches
in the ten years Peltier headed PR).
was succeeded in mid-1993 by Ray Gaulke. Peltier stayed
until June 1994 and it took Gaulke a year to find a successor,
Steve Erickson, who joined in June 1995. He was the only
staffer among 50 at h.q. from PR.
lasted just over a year, exasperated by media-averse policies
of staff and board. Erickson quit just before the October
national conference when his services were most needed.
up as PR director was Richard George, a 1990 graduate who
was with Weightman Advertising, Philadelphia. George, hired
eight months after Ericksons departure (April 1997),
also became exasperated with the same policies and quit
just before the 1999 conference. There was no PR person
at all in 2000 when payroll costs for media relations fell
to $4,770 from $85,619 in 1999.
new regime headed by counselors
Kathy Lewton and Joann Killeen (2001 and 2002 presidents,
respectively), took control in 2000 and vowed not only to
clean up the books, taking losses of $426,288
in 1999 and $678,893 in 2000, but to stop hiring juniors
for the PR post.
as treasurer in 2000, had discovered financial irregularities
including years of failure to pay taxes on advertising income
and product sales. PRSs auditors failed
to catch them.
Bolton, VP-communication, International Copper Assn., became
PRSs first chief PR officer in September
2000 at a salary of $150K.
became president/COO at the start of 2001 after Gaulke was
switched to the PRS Foundation. She was PRSs first
PR pro as head of staff since 1979 when Rea Smith was executive
Roberge, a PR veteran of 13 years and most recently with
media-oriented G.S. Schwartz & Co., became director
of PR in August 2001.
was the best media contact at
the Society since the 1970s when Rocco Sacci and Art Young
held that job. Roberge not only lunched and talked with
us but gave us numerous important documents including the
transcript of the 2002 Assembly and the list of chapter
the leadership that succeeded Lewton and Killeen went back
to the old ways of limiting press access.
Byrum was president in 2003; Del Galloway in 2004; Judith
Phair in 2005 and Cheryl Procter-Rogers in 2006.
didnt come back after taking maternity leave in June
2003. Janet Troy, who was VP, marketing and PR, New York
Board of Trade, joined as PR director in May 2004. She was
not a member of the Society and told the Bergen Record
that she was flabbergasted that PRS even existed
and was clueless to it.
left in May 2008 after four years on the job. Arthur Yann
is currently VP-PR assisted by Joseph DeRupo, associate
dir., and Diane Gomez, mgr.