The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 3, 2009, Page 1
TOUTS IOWA FOR BIZ
has won a contract to market the state of Iowa to businesses,
following a review by the Iowa Dept. of Economic Development.
which does not have an Iowa office, aligned with public
affairs firm Larson Shannahan Slifka Group, which will act
as its local representative on the account.
Iowa Dept. of Economic Development split its $6M between
Burson and Des Moines-based Integer, an incumbent which
will handle the tourism portion of the business.
is well connected in Iowa circles. Chuck Larson is a veteran
of the Iowa legislature who chaired its economic development
committee for five years. He was recently U.S. Ambassador
to Latvia from 2008-09. Joe Shannahan was communications
director for Gov. Tom Vilsack.
a statement about the decision, the Dept. of Economic Development
praised Burson for offering a local partner, as well as
its global network of offices, which the state sees as key
as 39% of Iowas business prospects now come from international
Pearson, a veteran of Dell, Novartis and GCI, has joined
WeissComm Group as chief technology & media officer.
VP-communities & conversations, Pearson ran Dells
social media operation. That shop created and maintained
25 blogs, forums and community sites in seven languages.
Pearson directed the computer companys approach to
Facebook and Twitter, and launched Ideastorm,
which is billed as the first external idea community for
a Fortune 500 company.
to Dell, Pearson headed global corporate and pharma communications
at Novartis and was responsible for GCIs healthcare
practice before being promoted to the president of the Americas
slot. Most recently, Pearson was running Common Sense Media
Weiss also announced a strategic alliance with Rule 13,
a social media education, training and research shop founded
by George LeBrun. It has worked with Fox Interactive Media,
Accenture and Best Buy.
Pearson, who was assistant secretary for PA at the
Dept. of Health and Human Services, is now at Fleishman-Hillards
Washington, D.C. office. She is senior VP. Bill Pendergast,
GM of F-Hs Capital City office, praised Pearsons
sterling reputation as one of the most experienced
healthcare communicators inside the beltway.
WPP BONUS PLAN RAPPED AS EXCESSIVE
U.K.-based Pensions and
Investment Research Consultancy has knocked WPP Groups
Leadership Equity Acquisition Plan III bonus plan as excessive.
The program allows top
WPP executives to receive up to five times the amount of
shares they invested in the program.
The bonus payout is based
on WPPs total shareholder return as measured against
its peer group, which includes Omnicom, Havas, Publicis
Groupe and Interpublic and others.
WPP would have to rank
in the top 10 percent of its sector to trigger the full
awards. CEO Martin Sorrells maximum contribution is
capped at $19M, which translates into a $95M bonus if WPP
is the top performer over a five-year period, according
to the Financial Times.
In its statement, PIRC
said: Although we consider the maximum target set
to be stretching, we have concerns that the potential awards
to be excessive under the scheme on a standalone basks and
also taking the overall potential reward under all schemes
Irelands WPP held
its first annual meeting in Dublin on June 2
FLEISCHER JOINS OLYMPIC TEAM
The U.S. Olympic Committee
has brought on former White House press secretary Ari Fleischer
as its chief communications officer prepares to depart.
Darryl Seibel, who held
the top comms. slot for the USOC, resigned on May 5 after
serving as the key PR figure for more than six years, although
he has been around Olympic PR for several years in various
PR roles. He exits on June 5.
Fleischer, who runs a
sports communications firm and served as President Bushs
spokesman from 2001-03, will be a communications consultant
to the USOC and advise the group on the search for Seibels
OPEN MEMBERSHIP DOORS WIDEBARBER
Mary Barber, 2008 secretary
of the PR Society, argues on the PRSAY blog that the Society
should "Open our doors to allassuming they have,
or have had, a job in PR that requires a substantial amount
of time performing some combination of 16 different skills
that include marketing communications and institutional
Barber, director of communications,
Alaska Community Foundation, Anchorage, posted her comments
The bylaws task force
of PRS, headed by Dave
(continued on page 7)
Edition, June 3, 2009, Page 2
FIRM BACKS PROP 8 LEGAL CHALLENGE
Angeles PR firm Griffin Schake is supporting the high-profile
legal challenge to Californias Proposition 8 backed
by former Bush vs. Gore adversaries Theodore Olson and David
Schake, headed by Clinton White House alum Chad Griffin
and California First Lady Maria Shrivers top communications
advisor Kristina Chake, has traditionally supported progressive
said he initially approached Olson about taking up the case.
Whatever discrimination California law now might permit,
I can assure you, the United States Constitution does not,
Olson said at a press conference last week announcing the
lawsuit was filed in federal district court on May 22 by
two same-sex couples challenging the California proposition,
which codified marriage as between a man and woman only.
media have been drawn to the narrative of Olson and Boies
working together on the case.
Olson and I are from different ends of the political spectrum,
but we are fighting this case together because Proposition
8 clearly and fundamentally violates the freedoms guaranteed
to all of us by the Constitution, Boies said.
was appointed U.S. Solicitor General after winning the 2000
Supreme Court case that decided the presidency for George
Bush. Boies is one of the most prominent trial attorneys
in the country.
Robb, director of messaging & campaign strategy for
GS, is handling the account, which is backed by the American
Foundation for Equal Rights.
PR firm Schubert Flint Public Affairs played a key role
in the campaign to have Proposition 8 passed by the state
in November 2008.
HELPS L.A. PORT GO GREEN
City of Los Angeles Harbor Dept. has hired Gephardt Group
Government Affairs to handle environmental matters at the
countrys largest seaport.
Los Angeles County Economic Development Corp. says environmental
remediation is a challenge facing the port.
May 13 LACED report says the ports of Los Angeles
and Long Beach can claim to be the greenest ports in the
nation, according to Jack Kyser, the organizations
economist. Many of the solutions (including on-dock
rail, use of low sulfur diesel and low-emission trucks and
diesel locomotives) are being closing watched by other ports,
ODonnell, former chief of staff to former Majority
Leader and Democratic Presidential contender Gephardt, is
handling the environmental work.
Port joins a blue-chip roster assembled by Gephardt. GE/NBC
Universal, Visa Inc. and Anheuser-Busch are $30K a-month
Corp., the former General Motors parts unit, kicked in $230K
during the first quarter.
earned other Q1 fees from Peabody Energy ($150K), Boeing
($110K), FutureGen Industrial Alliance ($90K), Waste Management
($80K), Ameren Services ($50K), Malaria No More ($30K) and
European Commission has selected Edelman to spearhead a
$2M PR drive by a quartet of firms to convince Ireland to
approve the Treaty of Lisbon, a pact that would
strengthen the power of the European Union.
Treaty must be okayed by each of the EUs 27 members
before it goes into effect. Ireland, the only state where
the Treaty was put to a popular vote, turned down the measure
by a 53 to 47 percent margin last June. A revote is slated
for the fall.
of the Treaty say it will allow for increased coordination
in areas such as economic development, global warming and
with EPS Consulting, Zoo and PHD Media, Edelman is charged
by the EC to give the Irish public more information
about how the EU works. It is to organize a series
of listening events and public discussions, according
to the EC statement.
PR contract runs through next May.
FIRM AIDS CHRISTIAN BROTHERS
Consultants of Dublin is working with the Christian Brothers
congregation as the Catholic entity endures global scrutiny
following a report of decades of abuse in its Irish schools.
so-called Ryan Commission, named after Justice Sean Ryan
who chaired the probe, released a scathing report last month
detailing abuse including beatings and rape
of children by priests and nuns at Christian Brothers
institutions in the Catholic country.
recognise and accept our culpability along with our moral
obligation to former residents, to present and future generations
of children and to society as a whole, said a statement
issued through the PR firm, which also pledged to commit
substantial resources for reparation of past
pledge could reopen a 2002 settlement that capped payouts
from religious groups to abuse victims.
a 35-year-old independent firm, last year handled the PR
contract to push the Lisbon Treaty, which was rejected by
REPS ANCHOR BLUES CHAPTER 11
Group is handling the Chapter 11 filing of Anchor Blue Retail
Group, which operates more than 175 clothing stores in a
unprecedented sustained economic downturn and a related
drop in consumer spending, especially in the teenage market,
triggered the bankruptcy, according to CEO Thomas Sands.
Blue, which is based in Ontario, CA, says it markets well-priced
fashion basics with a west coast style in a fun environment.
also holds the exclusive U.S. license with Levi Strauss
& Co. to run Levis and Dockers outlet stores.
Under the reorganization, those stores are being sold to
Chapter 11 game plan calls for the shutdown of about 50
underperforming Anchor Blue stores. The stores
are in California, Arizona, Colorado, Florida, Georgia,
Idaho, Nevada, Washington and Utah.
Susan Kenney and Rich Tauberman handle the Anchor Blue business.
Edition, June 3, 2009, Page 3
PINCUS BLAMES FAME GAME
Pincus, veteran Washington Post newsman and consultant,
says journalism is in trouble due to its pursuit of the
false idols of fame and fortune.
many editors and reporters are making TV appearances or
are more focused on winning industry awards rather than
breaking stories about issues and how they impact American
Columbia Journalism Review (May/June) has the essay
by Pincus, which was adapted from a speech that he made
at the American Academy in Berlin in February. The essay
is entitled Newspaper Narcissism.
points to Watergate, the high water mark for newspapers,
as playing a big part in ultimately triggering their downfall.
celebrity of Woodward and Bernstein, along with their
financial rewards set new goals for the profession.
also aroused conservative supporters of the Nixon Administration.
They demanded more conservative columnists and "equal
treatment" in news columns for politicians and experts
on both sides of the issue.
was an informal way of applying the fairness doctrine, which
was required of the electronic media, to print, according
notes that American newspapers historically had a political
point of view or were launched to back business or labor.
mainstream media strive to be neutral, presenting
both or all sides as if they were refereeing a game in which
only the players-the government and its opponents can participate.
media are reduced to common carriers, transmitters
of other people's ideas and thoughts, irrespective of import,
relevance, and at times even accuracy.
says newspapers fail the public because they don't set an
agenda for candidates to take up. At a time when it
is most needed, the media and particularly newspapers have
lost their voice.
takes on the media for being the echo chamber
of government, which was not the intent of the First Amendment.
concern is that American journalism has turned away
from its own hard-won expertise when readers are looking
to us to explain the context of what is happening and what
will happen next.
raps the emergence of a PR society in which
headlines come from events created by public relations-press
conferences, speeches, press releases, canned reports and,
worst of all, snappy comments by spokesmen or
wants reporters with the expertise and support to dig out
their own news.
SUCCEEDS KAPLAN AT NYO
McGeveran is taking over for Peter Kaplan as editor of the
New York Observer. He joined the salmon-colored weekly
in 2000 from the New York Blade.
covered real estate, media and politics before becoming
managing editor and editor of observer.com.
who announced plans to depart a month ago, says McGeveran
has the intellectual depth to handle the post,
but most of all he is a New Yorker.
Jared Kushner says McGeverans interim editor
post could very well wind up as a permanent position.
is moving to Conde Nast Traveler as creative director.
reports that McGeveran praised Kushner for a willingness
to trust this enterprise enough to continue to fund
it when this entire industry is falling apart.
AIMS AT BABIES
Worldwide slates a cable channel aimed at pre-schoolers
in an effort to replicate its success of CBeebies
in the U.K.
Pollack, senior VP-childrens and childrens business
development, is charged with leading the launch. Lining
up cable distribution for the program is among Pollack's
reports that the BBC is shifting Matt Forde, director of
content acquisition from London to New York. He is joining
its sales and distribution team.
WARNER DIVORCES AOL
Warner announced May 28 it is spinning off its AOL online
subsidiary, ending an ill-fated marriage of the leading
players in "old" and "new" media.
CEO Jeff Bewkes called the separation "another crucial
step in the reshaping of TW" and a move "enabling
us to focus to an even greater degree on our core content
business." He expects AOL as a standalone company has
"a better opportunity to achieve its full potential
as a leading independent Internet company."
reaches more than 105 million unique visitors each month.
Its online display network covers more than 90 percent of
the domestic market.
Tim Armstrong sees a bright future due to AOL's "global
brand, a committed team of people, and a passion for the
future of the web."
owns 95 percent of AOL. It expects to purchase the remaining
five percent stake from Google during the third quarter
and complete the spin-off by the end of the year. Former
AOL chief Steve Case made the move on TW in 2001 when his
company's stock was near its $100 peak during the dot-com
boom. He found a willing partner in former TW chief Gerry
which engineered a one-for-three reverse stock split in
March, trades at $22.95. The 52-week range is $17.81 to
HONIGMAN TO WS
Honigman , social media and editorial engagement strategist
for Tribune Interactive, is slated to join Weber Shandwicks
Chicago office as a digital communications supervisor on
created Colonel Tribune the Chicago Tribunes
web ambassador on Twitter.
year, he co-founded Old Media, New Tricks, a site for people
working in mainstream media that provides tips
about social and new media.
news continued on next page)
Edition, June 3, 2009, Page 4
STAR IN FILM PR
as many relevant film award programs as possible and aggressively
promote the winning entries, said panelists at an Entertainment
Publicists Professional Society session in Hollywood.
Hollace Davids, senior VP-Special Events at Universal Pictures,
presented Slumdog Millionaire as the poster
film for capitalizing on a little buzz at the film
are major film festivals in Toronto, Tribeca and Los Angeles,
but directors, writers and producers also pick up awards
in Santa Barbara and Palm Springs, said Davids. Theres
a film festival in almost every city of the universe.
Morpurgo, VP at Murray Weissman & Assocs., recently
attended the Newport Beach Film Festival on behalf of Follow
the Prophet, which is looking for distribution.
firm promoted Crash, which scored success at
festivals for being mentioned in the same breath as the
runaway winner. At the festivals, all the talk was
'Brokeback," Brokeback and Crash, he explained.
tide, however, turned on MW&A this year. It was
the other way around. We were on the film team of The
Curious Case of Benjamin Button, which got a lot of
buzz and grabbed 13 nominations. And then this damn Slumdog
came along and took it all away from us. It was the opposite
of what happened last year, he said.
has just penned a book, Of Kings and Queens and Movie
Stars, available for $16.95 at Amazon.com. For
more than 40 years Ive traveled the world as an international
film publicist, acting as father confessor, whipping boy,
friend-and sometimes enemy to Hollywood celebrities,
he said in way of introduction.
festivals dont make a lot of money, organizers do
it because they love them. Success is really about relationships
and a lot of prayer, said Tanya Kersey, executive
director, Hollywood Black Film Festival. Universal
and Showtime used to be huge sponsors, but festivals are
struggling and many are going into debt. Struggling General
Motors, for instance, used to support Women in Film.
is celebrating her 10th anniversary managing the festival
that is billed as the Black Sundance. It draws
celebrities such as Forest Whittaker, Sidney Poitier and
100 film screenings (features, shorts, student, documentary,
animation, music video) run annually at the Beverly Hills
festival. It also features an array of workshops, panel
and roundtable discussions.
use the festival to get their films out there, letting the
industry know about them, said Kersey. They
look for agents, managers and production deals. Studios
use them to build additional buzz for films written and
directed by African-American filmmakers for a competitive
program, said Kersey. She also noted that non-blacks
can enter works carrying African-American themes.
films have different reasons to be in these festivals,
said Davids. Since I work at Universal, we don't have
a lot of movies for the festivals because we have big popcorn
movies that are not looking to go under the microscope of
the film festival. If a movie goes to a film festival and
is not well received, it can get killed. If the movie goes
there looking for distribution and inks a deal it's on its
way, she said.
films end up going the self-distribution route, noted Alice
Zou, account executive at mPRm Public Relations, which handled
Atonement and The Visitor for theatrical
distribution and festivals. Video on-demand and online are
other options, she added.
Magdael, David Magdael & Associates, who works mostly
independent films and documentaries, likes to get
into the head of the filmmaker to discover his or her expectation
for the work. He then tailors what the angle and strategy
will be for working the sales team and producers.
today arent enjoying the same success as recent blockbusters
like Fahrenheit 9-ll and Super Size Me,
so Magdael says the important questions to ask are: What
do you want; what do you see?
SPARS WITH CRAIGSLIST
Village Voice, via PR firm LaunchSquad, took a whack
at Craigslist CEO Jim Buckmaster last week for an attack
on the paper and its online classified site, backpage.com.
statement from Launchsquad called Buckmasters blog
critique a deliberate, unnecessary and wholly inaccurate
shot across the bow.
alleged that politicians are attacking Craigslist but not
Village Voice Media and other media outlets because they
have a need for positive stories and campaign endorsements
from those very same newspapers.
noted in the statement that Craiglist is under fire for
its adult services sections, but called Buckmasters
claims inexcusable and displaying a remarkable
lack of sound judgment.
paper said it does not endorse politicians, and rarely
have anything nice to say about them.
company says its backpage.com
is the No. 2 free classifieds site in the U.S.
SEEKS HUFFINGTON COUNTER
and TV pundit Tucker Carlson said hes planning to
launch a right-leaning website like The Huffington Post
DailyCaller.com in the near future.
says he hopes to add to the conversation of reporting on
the Obama administration with a newspaper format.
to The Hill, he told a Heritage Foundation gathering
that there just aren't enough people covering this
administration and telling the people what's going on.
The site's motto, Carlson said, according to The Hill, is
every seven minutes, and seeks to be even
faster than Drudge.
York Times regional editor Jennifer
been named social media editor for the paper.
Edition, June 3, 2009,
OF PR FIRMS
York Jets safety Kerry Rhodes on May 25 hired MGP &
Associates PR to correct media reports that he is the center
of rape allegations, according to Mike Paul, head of the
New York-based firm.
Canadian tourist told New York City police that she met
Rhodes and another man at a Manhattan hotspot and was raped
by two men at the football players townhouse in Morristown,
N.J. over the weekend.
County prosecutor Robert Bianchi released a statement May
25 to correct misleading media reports that
Rhodes is the subject of an investigation.
said that information is factually untrue and wholly
inaccurate and has capacity to unfairly damage the reputation
of Mr. Rhodes.
Daily Record reports that New York Daily News
and New York Post photographers doing a media stakeout
at Rhodes townhouse were chased away by a neighbor
screaming expletives and threats.
signed a five-year $33M contract extension with the Jets
TRACKS ELECTIONS WITH TWEETS
is leveraging the social networking phenomenon Twitter to
track and analyze upcoming elections in Europe.
firm has produced a website, tweetelect09.eu,
which feeds tweets referencing European elections in near-real-time
and crunches statistics about most-discussed candidates,
countries and other data.
Galbraith, CEO of B-Ms Europe, Middle-East and Africa
operations, said the upcoming contests are the first-time
Twitter is being used during European Parliament elections
and noted it is too early to say what impact this it will
have on voter interest or turnout long term.
channel France 24 is providing video coverage of the elections
to the site and Burson pointed out that viewers can watch
the elections play out with tweets alongside video coverage.
Bonnet, Managing Director-Burson Digital EMEA called the
service the ultimate form of political campaigning
and voter engagement in the digital age.
WORKS PEQUOT SHUTDOWN
Verbinnen is doing media surrounding the shutdown of Pequot
Capital Management in wake of insider trader allegations
lodged against founder Arthur Samberg.
Wall Street Journal called PCM a pioneering
and well-connected hedge fund that gained fame for racking
up years of strong returns.
2001, PCM managed $15B, making it one of the largest
hedge funds in the world, noted the WSJ.
Securities and Exchange Commission reopened a probe in January
into whether Sambergs funds made illegal gains based
on inside information about Microsoft.
wrote a letter to investors May 27, in which he said public
disclosure about the continuing investigation have cast
a cloud over the firm and have become a source of personal
& Baum, New York/Allen Brothers, Chicago meat
purveyor, as AOR for comms. and brand strategy. The firm
has also picked up Edwards Virginia Ham, Virginia-based
ham products producer; LAge de The, artisanal tea
line; Purista, mojito cocktail mix; Sprinkles, cupcake bakery
in Beverly Hills; Susies Supper Club, meal perparation
and delivery service; Terra Plana, sustainable shoe manufacturer,
for media relations and other PR.
Group, New York/The Builders Group, construction
firm, for PR.
Schwartz & Co., New York/Fashion Fantasy Game,
online game and social network founded by New York fashion
designer Nancy Ganz; 10Vox Entertainment, Florida-based
online gaming for children and young adults, and Its
Just Lunch, San Diego-based dating service for busy professionals.
Communications, Marblehead, Mass./Acronis, storage
management and disaster recovery software, as AOR in the
Americas, including media relations, social media marketing,
product reviews, awards and analyst relations.
Baltimore/Behr, paints and varnishes, for media relations
and creative marketing services targeting contractors, remodelers
Brandon Agency, Myrtle Beach, S.C./Crescent Bank,
for a social media campaign including Facebook, covering
how to choose a checking account, online banking safety
and identity theft.
Ink., Miami/InterContinental Miami Make-A-Wish Ball;
Tommy Hilfiger, for media relations for its 2009-10 retail
plan for Miami Beach, Aventura, Las Vegas and Puerto Rico;
Apple/Kore, for launch of Miami eatery; The Wellness Community
Gala; Guerlain Spa Waldorf Astoria and Bar Harbour; Spa
Chakra at the Palmer House Hilton and Short Hills, as well
as Miami and San Francisco spa locations.
Investor Relations Group, Fort Lauderdale, Fla./Sanswire
Corp., Pinksheets-traded aerial vehicle designer, for IR
Mortine PR, Columbus, Ohio/Elmers Products,
for media relations and social media support for its Elmers
Glue Crew with Wal-mart.
PR, Indianapolis, Ind./Ortho, for launch of a new
rodenticide business. The work includes a consumer education
campaign for the national launch of the product this fall.
Kovac, Kansas City, Mo./Grundfos Pumps, pump manufacturer,
for integrated communications targeting the agricultural
Communications, Los Angeles/University of Southern
California, for media relations and placement of the results
of an impact study.
Los Angeles/The OC Super Fair, for consumer awareness for
the July to August fair, and Outfest 2009: The 27th Los
Angeles Gay & Lesbian Film Festival, for PR targeting
film enthusiasts, filmmakers and industry leaders.
Edition, June 3, 2009, Page 6
IS TOPS AT APPLES
working with Iams and the Helen Woodward Animal Center,
earned the coveted Best of the Best award at the annual
Big Apple Awards given out for the 22nd year by PR Societys
New York Chapter on May 21.
work on the 10-year holiday campaign with Iams (part of
Procter & Gamble) and the Rancho Santa Fe, Calif.-based
non-profit animal center set a goal to get one million pets
adopted and resulted in more than 1.2M adoptions.
Maslowski, president-elect of the New York chapter, said
the awards received 186 entries, up 37 percent from last
year despite the difficult economy.
PR Worldwide took top honors in the cause-related marketing
category for Procter & Gambles Protecting
Futures campaign, which targeted unsanitary conditions
for girls using its Tampax and Always brands.
winners include Coyne PR (six), Weber Shandwick (five),
and three agencies with four -- Ruder Finn, Ketchum and
Carmichael Lynch Spong.
American Kennel Club won three awards for its campaign for
the First Familys search for a dog, a PSA campaign
involving Marley & Me, and a push about
protecting pets from theft.
and Coyne PR earned Apples for work in community relations
the former for its work with Bank of America in the
Bay Area and Coyne for its We Cant Let This
Bank Fail, a push for the Community FoodBank of New
Jersey that included Bruce Springsteen.
Shandwick won in the corporate social responsibility category
for its work on the MAC AIDS Fund and Chandler Chicco Companys
Brandtectonics unit won an Apple in the financial/IR category
for ethanol producer Verenium Corp.
chapter also gave out three prominent individual awards.
Di Maria, former VP/comms. at Motorola who is now senior
VP at Willis Group Holdings, was given the John W. Hill
Award for leadership in PR and ethical conduct.
William Doescher took home the Philip Dorf Award for mentoring
practitioners and students, and Sandra Fathi of Affect Strategies
earned the Presidents Award for service to the New
list of winners is at odwyerpr.com.
WESTGLEN UNVEILS I-BLITZ
has launched a microsyndication service for
video, audio and other content to reach more targeted online
and terrestrial outlets like blogs, schools,
senior citizen centers and doctors offices.
Called i-Blitz Interactive,
the service has been put to work for clients like American
Express, Eli Lilly and Honda.
Ed Lamoureaux, senior
VP at WestGlen, said many clients see reaching small but
more active audiences is equally or even more effective
than traditional advertising or PR.
Devlin, a Brunswick Group partner whose husband was
charged and pleaded guilty to insider trading late last
year after allegedly using confidential info related to
Devlins work , has moved to Edelman, New York, in
its financial unit. Devlin, who was never charged in the
alleged scheme, was previously with Citigate Dewe Rogerson
and Taylor Rafferty.
Windram, a 19-year veteran of Verizon, has been named
director of government and external affairs for New York
City. Hell oversee public policy development and advocacy
for the telecommunications company with city agencies, elected
officials and other groups. He also administeres the Verizon
Foundation, which gives grants to local non-profits. He
started out with Verizon predecessor New York Telephone
Norman, VP of interactive marketing at Paramount
Studios until January, to 42West, New York, as head of its
digital marketing and communications unit. Norman will split
time in Los Angeles. 42West COO Tom Reno noted the growth
of social media like Facebook and Twitter and the role played
in connecting people in announcing the hire. At Paramount,
he handled digital campaigns for film releases like Babel
and There Will Be Blood, as well as award campaigns
and studio pushes. He was previously with Warner Bros. Home
Driscoll, VP of investor relations, Best Buy, to
Campbell Soup Company, Camden, N.J., as VP of IR. She takes
over for Leonard Griehs, 62, who is retiring at the end
of July after nearly 20 years.
Blackwood, VP, corporate comms. and IR for satellite
telecomms. company TerraStar Networks, to Arbitron Inc.,
Columbia, Md., as senior VP, corporate communications, reporting
to Alton Adams, executive VP and chief marketing officer.
Blackwood is charged with consolidating the corporate communications
group, including marketing communications, PR and IR, among
other tasks. She was formerly a director in the Washington,
D.C., office of Burson-Marsteller and press Secretary for
U.S. Sen. John McCain (R-Ariz.), as well as a senior staffer
for former New York Sen. Alfonse DAmato. She began
her career in TV at CNN and Good Morning America.
Russo, VP in Stanton Communications D.C. office,
has been named managing director of its office in Baltimore,
Md., where she started her career as a journalist. The Maryland
Office of Tourism, Western Marylands Adventure Sports
Center International and Columbia-based education technology
company eInstruction are local clients.
Bullock, former chief of staff to the late Sen. Daniel
Patrick Moynihan (D-N.Y.), to Ogilvy Government Relations,
Washington, D.C., as senior VP. He had been with parent
company Ogilvy PR Worldwide for the last four years as an
executive VP in its public affairs practice and was previously
comms. director and press secretary to D.C. Mayor Anthony
Edition, June 3, 2009, Page 7
EYES AD MEMBERS
has been proposing that advertising, marketing and other
people working in communications be allowed as full members.
about 15% of those in the Society currently have PR
as part of their titles, noted Barber.
wrote: There is no limit on the types of professionals
our mission encompasses, nor on where geographically those
professionals practice their craft. The programs and opportunities
offered by the Society help all communication professionals
junior and new professionals, specialists and generalists
essay, titled, Opening the Door to Our Tent,
said the Society should embrace anyone who is interested
in learning about our profession, help them to gain the
knowledge they need to be better professionals and enable
them to advocate for what we do day in and day out.
She noted that membership is already open to professionals
who work at companies that sell important services to the
said she looks forward to greeting the ad people and others
as members and growing our active membership to include
more and more communications professionals who advocate
daily for the ethical practice of PR and communications.
Group Drops Term Advertising
American Assn. of Advertising Agencies announced last month
that it was dropping the term advertising from
its name because the term has too many bad connotations.
common perception of our business in the U.S. continues
to be so negative for so many people, president and
COO Nancy Hill told the annual conference of what is now
known as the 4As in San Francisco in April.
a career advertising person (the 4As staff is always
headed by an ad careerist), said the industry needs a better
image. Advertising had been in the title of the group since
study of ad people and ethics, published in 2005, found
that ad professionals tend not to employ ethical reasoning
when considering what course of action to take.
considerations outrank ethical considerations in advertising
decisions, the study found.
journalism professors, Lee Wilkins and Renita Coleman, authored
the study, titled: The Moral Media, How Journalists
Reason About Ethics.
PR Society's Code of Ethics stresses the importance of ethical
behavior (ethical practice is the most important obligation
of a Society member says the code, which mentions
ethics or ethical 12 times on its
last year spent $2,317 on ethics, a decline
of 46% from spending in 2007.
PREPS FOR WORLD CONFERENCE
International Association of Business Communicators will
kick off its annual four-day World Conference on June 7
in San Francisco with Cisco Systems senior VP/comms. Blaire
Christie slated as the opening speaker.
will discuss communication in a rapidly changing environment
to open the conference, which will cover myriad topics from
social media news releases to Shell Oils quest to
which has more than 16,000 members, expects more than 1,500
business communicators from 50 countries to attend the conference,
which includes networking sessions, more than 80 learning
sessions, an exhibit hall and other events.
strategies for the 2010 Olympic and Paralympic Winter Games
in Vancouver will be the focus of a June 9 session.
organizers and the PR team are approaching accountability,
the environment, economics and social inclusion are the
focus of that case study.
Cao, director of Ogilvy PR, China, will lead a session on
tapping into the Chinese market, Shel Holtz will discuss
news release in the social media era, and Chris Bozman,
communication manager for Shell Oil, will lead a session
called When Everybody Loves to Hate You: One Oil Companys
Hand-to-Hand (shake) Battle to Regain Trust.
will also draw from outside the PR world for some of its
Dunn, president and COO of Best Buy, is slated to receive
the goups 2009 Excel Award on June 8 for contributions
to business communication by a non-member.
Schwartz, president and founder of The Energy Project, will
lead a session on June 8 on how to generate positive
energy in tough and trying times.
Ken Robinson (The Element: How Finding Your Passion
Changes Everything) will lead the closing general
session of the conference.
blog has been set up to cover the event: http://insession.x.iabc.com/.
ADVOCATES FOR KIDNAPPED JAPANESE
has a more than $300K contract with Japan's Office of the
Prime Minister to keep the plight of its citizens kidnapped
by North Korean agents in the 1970s and 80s in the
firm's Vox Global Mandate unit is poised to contact American
officials, legislators, media and academic circles about
the abduction of its citizens.
the election in November, President Bush urged President-elect
Obama to be a strong advocate for the return of Japan's
ties with the U.S. were frayed a bit with Bush's decision
to remove North Korea from his axis of evil
leader Kim Jong-II admitted his country kidnapped people
to teach the Japanese language and culture in Korean spy
schools. Only five of the possible 80 victims have been
returned to Japan.
has not yet kicked off a PR program in the U.S., but has
registered its intentions with the Justice Dept. The firm
may possibly engage in political activity for
the Japanese, an action that would require a revised federal
budget for a U.S. program has not been determined.
Edition, June 3, 2009,
2008 audit of the PR Society,
approved by the PKF CPA firm, raises questions about the
totals reported for certain categories. Far more information
is needed for certain other categories.
instance, salaries/fringes for the five staffers who put
out Tactics and Strategist are given as $789,544,
which averages out to about $158K each.
of the articles in both publications are written by volunteers
including PR professors who need to publish their works.
cost of media relations was $428K in 2008 after
being $398K in 2007 (total $826K).
Societys 60th anniversary was celebrated in both years
but we saw no mention of this in any major media, no recapping
of PRSs history, no vision of plans for the future.
are these staffers working on if not media relations?
senior member or a group of senior members working full
time at PRS would be able to keep an eye on how PRS funds
are spent. They must not be under the thumb of h.q. management.
1980, when members mostly from their own or small firms
took control of PRS, only one or two PR staffers
have been allowed at h.q. They have been under the tight
control of staff.
CPA firms double-check
financial reports provided by staff but such reports are
no substitute for daily hands-on supervision and tracking
by senior members.
actually covers travel, meals and hotel expenses. The latter
two sub-categories are not broken out. Total travel
expenses in two years were $1.13M ($563K in 2008 and $571K
wonder in this day of the telephone, e-mail, web, etc.,
whether more than a half million a year is needed for travel.
much is really meals for leaders and staff needs to be broken
travel is said to be $210K but figuring five
board meetings a year for the 17 directors and estimating
$300 in air fare for each gives a total of only about $30,000.
needful of reporting is the chairs travel, meals and
hotels. PRS pays all of the chairs expenses but only
certain travel expenses of the directors.
should know what common stocks
were purchased by PRS. They are only told that $1.1M was
invested in stocks in 2008 and the overall loss in the investment
portfolio was $383K.
do we know whether directors or staff had any connections
with the stocks that were purchased? While some stock market
investing by an organization is not unusual, it was unusual
for PRS to invest 57% of its cash in the market. That put
too much of the members money at risk.
salaries/fringes are reported
as $789K and national conference salaries/fringes as $227K.
happy to see PRS acknowledging more staff costs for the
conference but we still think it under-reports staff involvement
in the conference. In 2003 and 2004, staff conference costs
were reported as only $108K and $103K, respectively.
35 or more staffers typically attend the conference for
about a week or more, and arrangements have to be made during
the year for more than 200 speakers, 50+ exhibits, Assembly
of nearly 300, and two nearly 100-page glossy conference
programs have to be produced, we believe past treasurers
estimates to us that well over $1M is spent on staff salaries/fringes
for a conference.
wonder if work on the two conference programs is included
in the publications category.
(almost all from across the country) and staff like to travel
to distant cities for the conference although it gets a
bigger turnout and makes more money in New York (where the
meeting was in 1990 and 2004).
it seems there is a bias toward showing the conference is
a money-maker (profit of $366,080 claimed for 2008).
suffer severe consequences
when they dont pay attention to h.q.s financial
of $426K in 1999 and $678K in 2000 had to be taken to make
up for under-reported expenses in the 1990s including failure
to pay taxes on ads and product sales.
deferred dues account was drawn down from $904K in 1991
to as low as $169K in 1995 and $350K by 1998 to offset high-spending.
for the first time, did not get the Blue Book directory
of members in 2000 because of lack of funds. Staff costs
on media relations were only $4,470 in 2000
and other services were hit by tight budgets.
has a history limiting financial information.
1992, it decided to eliminate (with the approval of CPA
firm Ernst & Young) the 1991 Statement of Functional
Expenses (12 categories of spending for 27 types of services
or 324 statistics in all).
forced a return of the Statement in 1992 but nine categories
were missing including board expenses ($177K in 1990); cost
of districts ($35K), and committee/task force support ($72K).
& Young in 1992 paid $400M to settle claims that it
made improper audits; PRS audits were not involved].
2005, the board removed $2.0M in overhead from
13 categories of 2004 spending. Biggest sum removed was
for publications, which had $457K in such costs
2003 costs of publications, previously reported as $1,428,564,
were then restated as $970,726.
costs removed from the 13 categories in 2008 totaled $2,643,617.
Mike Cherenson, speaking
on the For Immediate Release audio program in
December 2008, promised a full-fledged PR for
PR program in 2009. That has not happened. He also said
that PR operates somewhat in the shadows and
people may never truly understand what we do
of my clients dont understand what we do
tool box gets bigger and larger, actually, its going
to be more and more difficult to explain what we do.
he can explain something to the public that he himself has
difficulty explaining is a mystery to us.
COO Bill Murray, in winning the 2009 Outstanding Assn.
Executive of the Year Award of the New York Society
of Assn. Executives, was praised for developing and
driving a multi-year, multi-level thought leadership
platform for the PR profession, called The Business
Case for PR.
of a PR for PR program, the board and Assembly are engrossed
in an unnecessary re-write of the bylaws. The only change
needed is ousting the APRs from power, which they have held
since the 1970s.