The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 24, 2009, Page 1
SEEKS PR TO BACK FORCE GEN PUSH
Armys public affairs office is considering PR help
for a wide communications campaign supporting its new Army
Force Generation program.
goal of the three-year PR effort is to boost public awareness
and comprehension of the Armys cyclical program of
developing and sustaining soldiers, which goes by the acronym
ARFORGEN developed after soldiers were rotated into
service in Iraq and Afghanistan to fulfill heavy demand
before their requisite rest time was completed.
The new program was unveiled last year and comes as the
Army hopes to add as many as 21 new brigades to its force
in coming years.
emphasis for the PR effort is being placed on new media
and social networking to get information to soldiers, families,
civilians, employers and communities. The selected firm
will work with the public affairs office at Fort McPherson
(Georgia) and other locales.
work is expected to begin in July and an RFP is linked from
LEVICK RECRUITS WHITMORE AS
Levick Strategic Communications
has recruited David Whitmore as COO/general counsel.
The 25-year financial
and operational veteran is a savvy Washington player, having
served as executive VP/CFO/COO at Qorvis Communications,
the No. 2 independent shop in the nations capital.
Whitmore held key posts
at Interpublics Shandwick Washington/The Cassidy Cos.
He also served as M&A officer/North America at Shandwick,
where he closed deals worth more than $120M, according to
the announcement from Levick.
Most recently, Whitmore
handled the D.C. outpost of Larry Webers Racepoint
Group, handling crisis, issues management, government and
PA for the high-tech firm that is based in Massachusetts.
B-M MERGES MARSTELLER, PSB
merged Marsteller Advertising with sister polling outfit
Penn Schoen & Berlands ad unit to create Proof
The new entity is headed
by Jay Leveton, who had headed PS&B's PSBcreative advertising
Bill Marsteller founded
MA in 1951. He joined with Harold Burson in 1953 to create
Proof IC offers broadcast/print
advertising, media buying, video services and events production.
ODWYERS 2009 DIR.
LISTS 1,800+ PR FIRMS
The 2009 ODwyers
Directory of PR Firms, listing more than 1,800 firms
and providing 616 PR specialty rankings, was published June
22. Copies are available at ODwyer offices at 271
Madison Ave. and odwyerpr.com.
The 39th annual edition
of the soft-cover Directory runs 400 pages.
Although 24 fewer firms
than last year took part in the ODwyer rankings this
year because of the economic environment, the number of
specialty rankings in the 2009 ODwyers Directory
of PR Firms only fell to 616 from 618 as more and more firms
break out fees for the specialties.
was the biggest category with 102 firms reporting their
fees under this heading. Other big categories were healthcare,
96; financial/IR, 71, and professional services, 65.
Ranked are 169 independent
firms (-21) and 11 ad agency PR departments (-3).
The Directory has the
only cross-index to clients of the PR firms. Indexed are
more than 7,500 clients.
More than 400 firms have
expanded their listings by displaying their logos and describing
the unique nature of their services.
Those taking logo/statements
are also listed on odwyerpr.com
under the heading, Database of 400 PR Firms.
This is the most frequently-accessed part of the ODwyer
Thirteen pages of rankings
break out 13 types of specialties by categories ranging
from agriculture and beauty/fashion to technology and travel/leisure
and by 17 different geographic areas.
Essays on How to
Hire a PR Firm are provided by Jack ODwyer,
editor-in-chief, and Fraser Seitel, ODwyer columnist
and author of The Practice of Public Relations
Orders for the $95 Directory
are handled online at odwyerpr.com
or at the toll-free 866/395-7710.
OMC SHUFFLES PR UNITS
Omnicom has merged Ketchum
with its Europe-oriented Pleon unit to create an entity
with more than 2,000 staffers and 100 offices.
Ray Kotcher, Ketchum CEO,
helms the new outfit that will carry the Ketchum moniker
outside of Europe, where it will be called Ketchum Pleon.
Timo Sieg, who was CEO
of Pleon, becomes chief of Europe based in Dusseldorf. Ketchum
and Pleon bill the linkage of sister shops as one
of the largest mergers ever in the PR industry. Full
integration is expected by January.
Edition, June 24, 2009, Page 2
TREASURY PR IMPROVING
Treasury Dept. is moving in the right direction with its
communications strategy for the TARP program but the PR
effort to keep Congress, stakeholders and the public informed
may not be as effective as it could be, according
to a Government Accountability Office report.
report notes that the Treasury Dept. has created a more
streamlined website and developed a media relations position
for TARP, in addition to including public affairs and legislative
staff in regular meetings with its new Office of Financial
GAO said, however, that until Treasurys plans to keep
regulators and the public fully apprised, many stakeholders
may not receive information in a consistent or timely
manner. The report noted that Treasurys revamped
website, financialstability.gov, is a key component of its
efforts to improve communication but the department hasnt
taken any steps to gauge if users are finding the information
GAO report said that Treasury is in the process of expanding
its public disclosure and efforts to keep Congressional
stakeholders more up-to-date. The department has established
a working group to address TARP-related communications internally
GAO was following up on a March report and will continue
to monitor TARP-related communications.
from Treasurys public affairs and legislative affairs
office told the GAO that the Financial Stability Plan announced
in February 2009 provided a base for the new administration
launching its current communication strategy. As major changes
occur, the public affairs unit now has a process in place
to timely issue releases, hold media briefings and conduct
outreach to academia and investors. It also has a staffer
focused only on TARP issues.
WORRIES ABOUT IMAGE
has established a government panel to work on its global
image as the one-year anniversary of the invasion of Georgia
Wall Street Journal reports the image commission
includes top government officials. It is chaired by Sergei
Naryshkin, chief of staff to President Dmitry Medvedev.
Foreign Minister Sergei Lavrov sits on the panel.
Kremlin believes it has been unfairly characterized
as bullying, neo-Soviet and expansionist when it is only
asserting its national interests, reports the WSJ.
expects an image boost in the aftermath of hosting the first
summit of the BRIC (Brazil, Russia, India and China) nations
on June 16.
BRIC group seeks to showcase its economic clout, while reducing
the overall dominance of the U.S. dollar in international
however, is the weak link among the BRICs as its economy
is expected to contract five percent this year.
Ketchum unit has been handling PR for the Russians since
firm received $5.2M from the Russian Federation and another
$2.9M from Gazprom, the states energy company, during
the latest 12-month period ended Jan. 31.
DEFENDS MATRIXX VS. FDA
is helping Matrixx Initiatives rebound from the Food and
Drug warning that use of its Zicam nasal spray offerings
may result in the permanent loss of smell. The federal watchdog
recommends that consumers stop using the product immediately.
stands behind the science of its products and its
belief there is no causal link between Zicam Cold Remedy
intranasal gel products and anosmia, according to
a statement from CEO William Hemelt.
hits the FDA action as unwarranted and plans
to vigorously defend its scientific data developed
during more than 10 years of experience with the products,
demonstrating their safety.
appears a bit miffed by the FDA move. We are surprised
that the FDA decided to take this action without notifying
us first, given our cooperative relations with the FDA since
we launched our first product in 1999.
the opportunity existed for a sit down with the FDA
beforehand, Hemelt is confident that Matrixx could
have clearly demonstrated the safety of our products,
according to the statement from GH, a unit of Interpublic.
Kamali, a VP in GHs Los Angeles office, works on the
FDA matter for Scottsdale, Ariz.-based Matrixx, along with
staffer Kelly Simonsen.
FDA actions are limited to Zicam Cold Remedy Swabs and Zicam
Cold Remedy Gel, which are being voluntarily withdrawn from
company has established a hotline for consumers and urges
them to visit www.zicam.com
for refund information.
OUTFITS BAUERS CHAPTER 11 PR
& Co. is handling the Chapter 11 filing of Eddie Bauer
Holdings, parent of the 89-year-old classic American brand.
CEO Neil Fiske blames the double-whammy of crushing
debt burden triggered by the `05 reorganization of
Spiegel and prolonged recession for doing the company in.
describes EBH as a good company with a great brand
and a bad balance sheet.
has arranged a Section 363 sale of its assets to private
equity firm CCMP Capital for more than $200M. It plans to
close the deal with 60 days unless another bidder emerges
for the bulk of the companys 370 stores, catalog and
Seattle-based clothing company has received credit commitments
from Bank of America, GE Capital and CIT Group.
Wendi Kopsick and Diana Postemsky work the account.
CHECKS IN AT EXTENDED STAY
Stay Hotels, which has been battered by the drop in corporate
travel, is using Sitrick & Co. to handle its Chapter
Spartanburg, S.C.-based company, which was also burdened
by debt connected to its acquisition by the Lightstone Group,
remains in operation.
Sandi Sternberg handles ESH.
Edition, June 24, 2009, Page 3
SCALES BACK TO MOVE FORWARD
Digest said it is reducing its U.S. frequency from 12
to 10 issues a year and scaling back its rate base from
8 to 5.5 million over the next 18 months as part of an effort
to move to new platforms and respond to consumers
changed media appetite.
87-year-old magazine, which once had 17M readers in the
U.S., said it will roll out this year a new suite of products
under the name Readers Digest Version,
a concept that means getting to the point.
people everywhere, the Readers Digest Version
is a concept that means getting to the point, president
Eva Dillon said in a statement. We will now turn that
concept into an explicit brand delivering essential content
the way in which consumers expect from Reader's Digest.
title, owned by private equity firm Ripplewood Holdings,
has moved in a more conservative direction by cutting back
on news and entertainment coverage and focusing on more
upbeat content. It entered a venture with evangelical pastor
Rick Warren earlier this year.
also said last week that it has made U.S. editor-in-chief
Peggy Northrop its new global EIC responsible for its 50
international editions and all digital content. After the
rate base reduction, RD said its global circulation will
be 14.5M, the largest of any magazine.
previously revamped its U.S. website in June 2008 and it
will be further tweaked to incorporate the Version
UNLOADS WEEKLY STANDARD
Corp. chief Rupert Murdoch has sold the Weekly Standard
to Denver oil man Phil Anschutzs Clarity Media Group.
15-year-old publication, which has a circulation of more
than 80K and was a must-read during Bush Administration
II, is edited by Bill Kristol, formerly of the New York
Times op-ed page for a year.
issued a statement thanking Murdoch, noting his generous
support and (if I may use the term) liberal disposition
have made whatever weve accomplished possible.
ownership will produce an even better magazine with
a stronger web presence and even larger readership,
according to Kristol.
launched the WS to have a conservative voice on the political
scene. He more than achieved that goal with the acquisition
of Dow Jones & Co. and its flagship Wall Street Journal.
McKibben, chief of CMG, called the WS one of the most
highly respected publications of public policy and political
commentary in America. He oversees the San Francisco
Examiner, Washington Examiner and local websites
in 90 cities.
Corp. is slashing staff at its MySpace social networking
site by 30 percent in an effort to return to a start-up
culture atmosphere. About 400 people will lose their
Van Natta, who heads MySpace, says the outfit is bloated.
The cuts, he said in a release, are painful for many,
but necessary for the long-term health and culture of MySpace.
He aims to forge an environment of innovation that
is centered on our user and our product.
grew too big considering the realities of todays
marketplace, added Jonathan Miller, head of News Corps
digital media operations. He expects MySpace will operate
more effectively both structurally and financially
lost some bragging rights in May when Facebook inched ahead
in terms of U.S. users by a 70.28M to 70.26M margin. More
tellingly, the number of Facebook users more than doubled
during the last year, while MySpace lost five percent of
New York Times reports that people are leaving MySpace
because its performance is poor and its brand is becoming
synonymous with one of those perpetually declining Internet
properties like AOL.
has 307M users worldwide in April, according to ComScore,
while MySpace has 126.9M. Twitter, which ranks No. 3, is
on a tear. It had 17.6M users, up more than 2,700 percent
CEO TAKES TEMP LEAVE
Dubow, CEO of Gannett, is taking a temporary leave of absence
following back surgery.
Martore, executive VP/CFO, steps into his shoes until Dubow
is ready to get back to work.
is confident that Gracia and our strong experienced
management team will continue to execute our strategic play
while I am recovering.
took the helm at The Huffington Post nearly two years ago,
has left Arianna Huffingtons social media site. Eric
CEO of Ziff-Davis and a managing partner at Softbank Capital,
take the reins.
is a board member of HuffPo and Softbank and is an investor
in the site.
Morgan joined HuffPo from CBSNews.com,
where she was managing director.
Wall Street Journal has named Patience
editor-in-chief of its European operations. She is based
Thomson, WSJ's managing editor, says Wheatcroft's
extensive experience in media and business will make
the Journal a formidable presence in Europe.
was editor of the Sunday Telegraph and city editor
of The Times of London. She reports to Thomson.
Boston Globe has tapped Christopher
Washington bureau chief.
47-year-old had been the paper's political editor, covering
the Massachusetts State House and Boston's City Hall. Prior
to the Globe, Rowland reported for the Providence Journal.
He replaces Peter
who has shifted to editorial page editor.
news continued on next page)
Edition, June 24, 2009, Page 4
NEWSWEEK PLAY CATCH-UP
and Newsweek are switching from news coverage to
analysis but are about a decade late in doing
this, says Michael Hirschorn in the July/August Atlantic.
may suffer the fate of U.S. News & World Report,
which went monthly, his article warns.
Economists ad revenues climbed 25% last year while
Newsweeks dipped 27% and Times, 14%.
The Economist does is cleverly distill the world into
a reasonable compact survey
the real value of The
Economist lies in its smart analysis of everything it deems
an Atlantic contributing editor, is impressed that the magazines
U.S. circulation is nearing 800,000 and that more than 75,000
copies are sold on newsstands at $6.99 at a time when
were told information wants to be free and newsstands
and Time, which are now modeling themselves after The Economist,
are making brave stabs at relevance in a changing
media environment but are also a decade late,
newsweeklies initially were counterprogramming to
newspapers, back when we were drowning in newsprint and
needed a digest to redact that vast inflow of dead-tree
objectivity, he writes.
circulation, nearly 3.5 million in 1988, will be cut to
about 1.5 million. Time, which was five million in 1988,
is now 3.4 million.
Economist rarely gets scoops but provides in-depth research
to support its analyses, says Hirschorn, noting a recent
30-page article on fusion energy in Indonesia. The newsweeklies
no longer have the staff to do such articles, he feels.
magazine remains primarily a print product with
little presence on the web, although both Time and Newsweek
have large web audiences (4.7 million unique users a month
and two million, respectively).
FUND MAG TO START UP
Institutional Investor said it will start a new magazine
and website in September covering U.S. and international
hedge funds, called AR.
publisher said it will contain similar content to its Alpha
and Absolute Return publications, but will have new
surveys, rankings and high-powered web functionality.
Absolute Return is owned by EIV but published by HedgeFund
Fallon, editor-in-chief of Euromoney, noted the hedge fund
sector is under intense scrutiny from Washington, regulators
and investors and sees it as an excellent time
to launch a hedge fund publication.
Celarier, editor of Absolute Return, will edit the new magazine.
Institutional Investor's sales team will handle advertising.
GOES 3-D WITH GE
Sciences July cover featured a 3-D image that
activates when the magazine is projected through a web cab.
augmented-reality cover, which features a GE
wind turbine in motion, was produced by ad agency OMD, with
GE's (non-financial) support and technology from software
cover can be printed at popsci.com/imagination.
TAPS DIRECTOR FOR HELM
Communications has named independent director Burl Osborne
as its interim CEO to replace Scott Flanders, who has resigned
for the CEO post at Playboy Enterprises.
has served on Freedom's board since May 2004. He was executive
editor and then publisher of the Dallas Morning News
from 1980 to 2001 and served as president of the publishing
division at Belo Corporation, parent company of the Morning
News. He was also chairman of the board of the Associated
Press from 2002 to 2007 and chairman of the Southern Newspaper
Publishers Association, as well as director of the Newspaper
Association of America.
continues as Freedom's CEO through June and will work with
Osborne on the transition.
Calif.-based Freedom owns more than 30 daily newspapers
and scores of other publications, as well as several network
affiliate TV stations.
FIRM BUYS MAINE PAPERS
Pennsylvania newspaper executive and private equity firm
have acquired Blethen Maine Newspapers from the Seattle
Times Company, a unit which includes the Portland Press
Herald/Maine Sunday Telegram and other properties.
Connor, a Bangor native who purchased The Wilkes-Barre Publishing
Company in Pennsylvania after serving as editor and publisher
of its Times Leader paper from 1978-86, will serve as CEO
of the new company formed MaineToday Media
backed by PE firm HM Capital Partners. He continues as CEO
of W-BPC, which is also owned by HM Capital.
Me.-based PR firm Savvy Inc. is working with MaineToday,
while Kekst & Co. is speaking for HM Capital Partners.
price was not disclosed. The Seattle Times Co. paid more
than $210M for the Maine papers in 1998. A Times spokesperson
said it is unreasonable to compare newspaper values
today with the 1990s.
said it has entered into new contracts with employee units
to give them an ownership stake in the new entity. Tom Bell,
president of the Portland Newspaper Guild, said workers
ownership stake will motivate workers and increase
morale across the new company.
includes the Portland Press Herald/Maine Sunday Telegram,
the Pine Tree States largest paper, along with the
Kennebec Journal (covering the capital, Augusta),
Waterville Sentinel, Coastal Journal and MaineToday.com.
The deal also includes four office buildings and two print
Health magazine is marketing an iPhone application,
Mens Health Workouts. The $1.99 application
includes workouts and exercises and users can also purchase
additional groups of workouts.
Edition, June 24,
2009, Page 5
OF PR FIRMS
SPARK PR LAWSUIT
Hills, Mich., PR firm Tanner Friedman has filed a defamation
lawsuit to unmask a Twitter account that published tweets
critical of the firm.
suit was filed on May 27 against the anonymous Twitter userJohn
Doewho set up an account with the username tannerfriedman.
The suit, which is not against Twitter, gave the social
networking service until June 12 to answer a subpoena handed
down by U.S. District Court to identify the owner of the
partner Don Tanner said the agency is waiting to hear back
from its attorneys. He said the ordeal goes back several
months and TF has had exchanges with Twitter, including
one of its founders. It seems to us it took Twitter
several months to actually take the page down, he
said. Whoever did this, according to Twitter's guidelines
of behavior, theyve lost their right to have that
page and we'd like to have it.
said the firm is not asking for money but wants to make
sure that social media is held to standards" as traditional
media has been throughout history.
Louis Cardinals manager Tony LaRussa sued Twitter last month
over an account created in his name that posted material
he found offensive. Twitter is reportedly working on identity
authentication features in the wake of that high-profile
said feedback to the agency on the lawsuit has been about
97 percent positive, with a few critics accusing TF of staging
a publicity stunt or saying the agency shouldve created
the page before someone else had the chance. Its
an emerging medium and I see it as if I open a bank and
havent yet put in the alarm system, said Tanner.
If somebody robs me, its still a robbery.
ALBERTA REVIEWS PR ACCOUNTS
Alberta, the tourism marketing entity for that Canadian
Rocky Mountain province, is reviewing its in-country PR
accounts for North America, the U.K., Australia, The Netherlands,
Mexico and China.
Finn handles U.S. PR for the province and won its last review
the U.S., the provinces primary focus is California,
as well as media markets east of the Mississippi. An RFP
for the U.S. has drawn the interest of several firms, including
Edelman, Fleishman-Hillard, Latitude PR, MWW Group and The
work includes press releases, story ideas, media relations,
and other PR activities.
for the U.S. are due by June 24.
PR VETS SET UP SHOP
presidents from entertainment PR powerhouses BWR PR and
PMK/HBH are setting up their own shop with four other colleagues.
Ginsberg, VP at PMK, and Chris Libby, VP in BWRs film
division, head the new shop Ginsberg and Libby
based in Los Angeles.
have handled myriad film PR campaigns with Ginsberg guiding
Oscar nominees La Vie en Rose and Sweeney
Todd: The Demon Barber of Fleet Street. Libby has
worked on The Reader, In Bruges
and Roman Polanski: Wanted and Desired of late.
New York/The Carlton Hotel, Manhattan hotel which just underwent
a $60M renovation, for PR. The architect, David Rockwell,
is also a client of DKC.
Media, New York/Museum at Bethel Woods, Upstate New
York performing arts center, for media outreach for the
40th anniversary of the Woodstock Music & Art Fair.
& Knowlton, New York/Tata Communications, outsourcing,
IP and other communication services, for global PR excluding
Communications, New York/SendTec, customer acquisition
ad agency, for Chapter 11 communications.
Communications, Andover, Md./Pegasystems, business
process management software, as AOR for North American PR.
Pan is focusing on business press, high-level IT and vertical
media, as well as social media and thought leadership.
Gillespie & Associates, Washington, D.C./
SatCon, venture-backed start-up focused on power conversion
and system design for renewable energy plants, for government
relations headed by Patrick Von Bargen, former chief of
staff to Sen. Jeff Bingaman (D-N.M.).
Communications, Atlanta/Greatwater Software, IT solutions
provider, for media visibility and social media, and Halfpenny
Technologies, health information exchange, for media relations,
PR writing, speaking engagements and message dev.
& Eaton, Cleveland/CPI Corp., portrait photography
chain mainly out of Sears and Wal-Mart stores, for investor
relations, and MAPCO Express, convenience store unit of
DELEK US Holdings, for PR and media relations.
Communications, St. Paul, Minn./Lavera Naturkosmetik
of Germany, as U.S. AOR for PR. The organic personal care
company is launching its first U.S. push this summer through
Target and CVS stores.
Heron Communications, Norman, Okla./Thompson/Center
Arms Company, part of Smith & Wesson, for outdoor media
relations and marketing communications. BH serves as day-to-day
point of contact for all media inquiries for the company,
which produces firearms for the sporting market.
Bateman Group, San Francisco/Kapow Technologies,
Palo Alto-based web data applications, and Solace Systems,
Canada-based content networking and messaging middleware
equipment, as AOR for PR and social media marketing.
New York/LG, for global PR via WPP firms Burson-Marsteller,
Hill & Knowlton and Ogilvy PR under a entity called
LG-One led by Ogilvys Luca Penati. Billings are in
the low seven-figure range.
Edition, June 24, 2009, Page 6
TO CHARGE FOR NEWSPAPER LINKS
U.K.s Newspaper Licensing Agency is implementing a
system to charge businesses, including PR pros, for forwarding
and linking to web content from newspapers starting in January.
group has alerted the Chartered Institute of PR, the U.K.s
top PR group, of its plans to rein in aggregator sites and
media clipping businesses with the creation of license charges.
next January, PR pros would have to pay license fees to
send and forward hyperlinks to newspaper content as part
of their work, as well.
we can understand the NLAs proposal to charge fees
to specialist online cuttings agencies in order to level
the field with traditional print cuttings, we oppose any
levying of individual fees on our members for, effectively,
forwarding potential customers to a newspaper website,
said CIPR director general Colin Farrington in a statement
said CIPR succeeded through meetings with NLA in getting
changes made, including a delay of its introduction until
January. He added CIPR remains fundamentally opposed
to the charges but will continnue in talks with the
is noticeable however that the NLA is not including Google
in its charging plans, he said. Could it be
that it fears Google might have very deep litigation pockets?
NLA was set up by U.K. papers in 1996 to oversee collection
of copyright fees for print and digital copying of content.
The group, which now represents 1,400 publications, says
its new license fees are an effort to apply its efforts
for print content to the web.
group is also investing £2 million in a media monitoring/content
database of all newspaper content called eClips that it
will license to media monitoring companies.
director David Pugh told the U.K.s Press Gazette
that the license applies to organizations circulating hyperlinks
to articles as part of a business model and there is no
attempt to regulate the use of hyperlinks that is not part
of a chargeable service, like private individuals
or as the results of queries by Internet search engines
like Google News.
HEADS NIRI CHICAGO
Paul, principal of ButtonWood Associates, was elected president
of the Chicago Chapter of the National Investor Relations
Institute, her third year on the organizations board.
more than ever, the role of investor relations in the local
and national economy is critically important, Paul said
in a statement.
Thielen, senior manager of financial communications at Allstate,
was elected executive VP.
as VPs were Elizabeth Higashi (programs), principal at Sard
Verbinnen & Co.; William Pfund (treasurer), VP of IR
at WMS Industries; Steven Eschback (membership), VP of IR
at Integrys Energy Group, and Jeffrey Goldsmith (communications),
regional VP at Curran & Connors.
NBC TAPS PR EXEC
FOR STRONG IP PUSH
has moved its executive VP of communications into a newly
created position overseeing intellectual property protection
and the media companys efforts to strengthen and build
support against piracy.
who has headed communications for the company since 2006,
is charged with building alliances with other IP-intensive
businesses, labor unions and other groups with a stake in
preserving and protecting IP rights.
lifeblood of a media company is its intellectual property,
which is why Ive asked Cory to take on this crucial
challenge, said president and CEO Jeff Zucker in a
statement. Zucker said it makes sense to have
a high-level communications exec in the role.
to the company from another sector hit hard by copy protection
and IP issues the music industry. He was senior VP
of corporate communications at SONY BMG Music Entertainment
after serving as chief communications officer at J. Walter
he reports to EVP and general counsel Rick Cotton.
Shields PR background will help the company shape
government policies, industry actions, and public opinion
to strengthen IP protection.
Sweeney, who directed PR and social media work at
Success Communications Group, to The Marcus Group, Little
Falls, N.J., as an A/E.
Grosser, former manager of community affairs at Grumman
Aerospace Corp. in a 30-year career there, to Madison National
Bancorp, Hauppauge, N.Y., as director of external affairs.
Tyree, media relations rep for the City of Sn Diego
Fire-Rescues Lifeguard Division, to J PR, San Diego,
as a publicist. She is a former intern of the firm.
Pujadas to partner and director, global technology
practice, and associate director, New York, at Ketchum.
Mike Doyle and
were also promoted to associate directors in N.Y.
Adams to practice director of government relations
at Merritt Group, Reston, Va. He has been with the firm
since 2007 and MG said he oversaw a 52 percent rise in the
GA practice last year. Michelle
Schafer was upped to director of its security practice
group. She has been with Merritt for five-plus years.
Shigas to VP of digital and social media, French/West/Vaughan,
Raleigh, N.C. The four-year veteran of the firm has counseled
Coca-Cola, Canada Post and WaterPartners Intl, among
Lambert, president and managing partner of Lambert,
Edwards & Associates, Grand Rapids, Mich., was named
to Michigan State Universitys College of Communications
Arts & Science Board of Directors.
He has a B.A. in advertising and comms. from MSU and is
active in its alumni and Varsity S Club.
Edition, June 24, 2009, Page 7
PR TAB PASSES $7.6M
Federal Deposit Insurance Corporation, which is playing
a key role in the banking crisis, spent $7.6M through January
on its 75th anniversary PR push and a public service campaign
with Weber Shandwick and Porter Novelli.
figures were provided to this newsletter from Kenneth Thomas,
lecturer in finance at The Wharton School, who filed a Freedom
of Information Act request for the data.
PR firms are still under contract with the FDIC. The anniversary
campaign wraps up at the end of this month but PN will continue
working with the federal agency on an extension.
FDIC began work on the campaign in March 2008 and it launched
on June 16 of that year, the anniversary of the agencys
creation by President Franklin D. Roosevelt. The advertising
and PR effort included events across the country as part
of a Face Your Finances Roadshow to educate
the public about deposit insurance and instill confidence
in the stability of the insured banking system, according
to FDIC documents provided by Thomas.
PR tab as of January was at $1.2M and about $4.5M went to
paid media and creative work. The PSA effort rang in at
more than $1.9M.
Novelli has received an extension to support the FDICs
EDIE the Estimator, an online deposit insurance
calculator that has been revamped.
was paid about $5.7M, while PN billed just under $2M. Both
figures exclude payments to subcontractors, which were not
listed in the FDIC documents.
RELAUNCHES MADOFF UNIT
is handling the re-launch of Bernie Madoffs market-making
business unit as Surge Trading, a venture led by former
TD Waterhouse executives.
Simon, managing director of Cognitos U.S. operations,
and former Citigate VP Loretta Mock are handling the account.
has been renamed from Castor Pollux Securities and launched
on June 18 to execute trades and provide other services
for broker-dealers. Press materials note its roots under
Bernard L. Madoff Investment Securities, where it gets its
proprietary trading platform acquired in an asset sale on
June 17. Former sales traders and client services specialists
of BLMIS have also been hired by Surge.
Petrill, former CEO of TD Waterhouse, has been hired to
head the venture. Former Fidelity Brokerage Services president
Robert Mazzarella is non-executive chairman.
which is based in Madoffs former business home
The Lipstick Building on Third Avenue in Manhattan
has locked up venture financing from Fairhaven Capital Partners.
NAME ENERGIZES PRACO OF COL.
one of Colorados largest integrated agencies, has
changed its name to Vladimir Jones to signify a new philosophy
of business that represents a fusion of discipline
and soul, of precision and emotion.
Vaughan, president, said the name and philosophy change
have helped the agency to forge unprecedented conversations
its almost like someone new
and terribly interesting and insightful has entered
said clients are bringing the firm to the table more frequently
and asking the firm to consult in new areas.
engaged with prospective clients in an entirely different
way, successfully getting and staying on their radar.
in 1970, the firm has 14 PR staffers among total staff of
70 and does more than $2 million in PR fees.
has clients in travel and resorts, healthcare, real estate,
transportation, government infrastructure and consumer products.
Vladimir Jones a real person? asks Vaughan, who answers
her own question as follows: The answer is yes. Vladimir
Jones is the very real person inside everybody who struggles
with the great dualities of our business.
it an art or commerce? Do we use the right brain or left?
Research or gut? Vladimir Jones is our way of saying we
choose both. He represents the fusion of discipline and
soul, of precision and emotion.
is the first anniversary of the name change.
existing employees have taken ownership of the companys
new direction, and have risen to the challenges posed by
the agencys new brand attributes: smart, eclectic,
focused, curious, fearless and soulful.
firm, she said, went through an audit of where it had been
and where it wanted to be. At no point can you sit
back and take for granted your positioning in the marketplace.
We challenge our clients to combat complacency, so this
is us practicing what we preach. Though it was a big job,
wed do it all over again. Ask us in another 40 years.
SPORTS FIRM WINS
UTAH TOURISM PR WORK
Communications has won PR duties for the Ogden Weber (Utah)
Convention & Visitors Bureau following an RFP process.
firms were not released. The bureau has previously worked
with Florida tourism PR firm Geiger & Associates and
Salt Lake City-based Intrepid Group.
Draper, Utah-based firm specializes in outdoor sports and
recreation clients (SOAR stands for sports, outdoor, athletics
and recreation), a background which attracted the CVB. Sara
Toliver, president and CEO of the bureau, said the firms
experience is a perfect fit with our growing reputation
as an outdoor recreation mecca.
Journal in May named Ogden among its Best Neighborhoods
in the West, noting it is in the midst of a
comeback with galleries, restaurants, outdoor sports
and a commuter rail link to Salt Lake City.
rebound started when the city hosted events for the 2002
is an affiliate of tech PR firm Politis Communications.
Edition, June 24, 2009,
almost alone among magazines,
is thriving (ads up 25% in 2008) while Time and Newsweek
are floundering, losing ads and trying to copy The Economists
formula of thorough research and sharp analysis, says the
heartened to see that even in the Age of Twitter theres
a substantial audience out there for those who want facts
and analysis high and hard.
readers want stories put in historical context. They want
analysis and well-buttressed explanations.
and Newsweek, in a fight for their lives, are now copying
The Economists approach, says the Atlantic.
switched from being newsweeklies to analysisweeklies.
Lengthy articles, laden with historical background, help
readers to get a grip on a subject. Time/Newsweek
know that readers are now getting spot news
almost minute-by-minute on the web or via hand-held devices.
PR industry, parts of which are obsessed with Twitter and
other social media, also serve specialized media like The
Economist that have sophisticated audiences.
interest is out; niche is in, says the Atlantic. We
tracks with what we see in PR. PR firms are thriving that
reach specialized audiences and media in healthcare, technology,
financial, food/beverages, travel, beauty/fashion, celebrities,
pros in these areas have to be experts in order to deal
with experts in the media and those who write for the media.
Knowledge of subject matter, not strategy, is
editors have a strong sense of what is right and wrong,
of how politics gets in the way of rightful actions. The
magazine is an arbiter of right-thinking opinion
main articles urge politicians to solve complex problems,
says the Atlantic.
take the same tack with the PR Society, which is about to
pick new members for its board.
APRs, not unlike the mullahs who have lots of sway in the
MidEast, have ruled the Society since the 1970s.
remind us of the regimes of Fidel Castro, in power in Cuba
since the 1950s, and Robert Mugabe, who has ruled Zimbabwe
since the 1960s. Both leaders, to remain in power, have
done great economic damage to their countries.
as hard to dislodge are the APRs, who while claiming the
loftiest of ethics, have wrecked the ethical underpinnings
of the Society including abandoning the enforceable ethics
code in 2000.
geographic, PR professor and staff politics riddle PRS while
what is good for members takes a back seat.
it not so intent on minimizing the power of New York, the
annual conference would be in the city every second or third
year since that location loses the least amount of money.
For one thing, it saves the expense of transporting 35 staffers
to a distant city for five or more days.
it not so intent on minimizing the power of New York, there
would be about a dozen veteran members working at h.q. If
the PR professors were not so powerful in PRS, students
from any of the 4,000 colleges could join PRS directly,
raising lots of funds. The profs in the 300 colleges recognized
by PRS only want their students to be able to put Member,
PRS, on their resumes since competition for jobs is
already hot enough.
student membership has been blocked from even coming to
the floor of the Assembly since 2001. Similarly blocked
is any proposal removing APR from the bylaws. Politics triumphs,
no doubt about the doctrinaire,
rigid, anti-modern, anti-media and anti-communications beliefs
of the APR mullahs.
leaders have no insight into how similar their policies
are to dictatorships which regularly frustrate, imprison
and murder journalists.
would expect PRS to show some interest in the plight of
fellow communicators including the two American female journalists
who have been sentenced to 12 years at hard labor by North
year, at our suggestion, the Committee to Protect Journalists,
Reporters without Borders, International News Safety Institute
and International Womens Media Foundation were asked
to solicit PRS leaders for contributions. PRS is not listed
as a donor on their websites.
Society didnt even have the courtesy to reply to any
of them much less contribute a nickel. Had there been any
real interest in obtaining member comments on the dozen
or so new bylaw proposals, especially major ones such as
removing the power of the Assembly to elect board and officers,
PRS staff and leaders would have put them one at a time
on the first page of the website and allowed a debating
Dave Rickeys bylaws committee dumped all of them at
once in the new PRSAY portion of the website and in a special
governance section open to members only.
happened? Almost no comments whatever. The minutes of the
April 17-18 board meeting in Washington, D.C., have this
telling comment: PRS Bylaws Rewrite: Mr. Rickey reported
on the status of the Bylaws Rewrite project. At this time
the conversation has been light. Duh.
is at odds with members and leaders on ethics. While the
bylaws tout ethics as the supreme duty of members, zero
staff time has been spent on ethics in 2006, 2007 and 2008.
Total spending on ethics was $2,317 in 2008 (two-thousandth
of one per cent of total spending of $11.4M ).
spending on lawyers, outside CPAs, and consultants such
as Tecker is well over $100K but not a nickel is spent on
outside PR counsel which is what the mullahs need. PRS leaders
have found that there are plenty of lawyers, CPAs, assn.
people, management consultants and even PR pros who will
sing their tune when money is waved in front of them. Its
possible no major PR firm would take this account since
the politics are simply too fierce.
fanatics have, in effect, made it into a religion.
They rhapsodize about it endlessly. Currently they are saying
that APR is the equivalent of more than 20 years of
PR experience with increasing levels of responsibility.
If youre not APR, thats what you have to prove
to get on the national board. The new APR test
(multiple choice, computer administered) is six years old
as of June 30 and the results are dismal. Almost no one
takes it either within PRS or outside of it (eight other
groups are supposedly members of the Universal Accreditation
Board but only two of them are more than nominal participants).
of the end of March 2009, 821 PR people in all nine groups
had become APR. Based on past second quarters, we would
estimate 60 more will be APR in Q2 for a grand total of
880 in six years.
works out to an average of 146 yearly. Since PRS members
account for 80% of those passing the test, that works out
to 656 PRS APRs or about 110 yearly. At least 18,000 of
PRSs members are non-APR so less than 2% of them pass
this test yearly (pass rate is about 70%).