The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, August 19, 2009, Page 1
PAYS KETCHUM $2.9M
paid Ketchum $2.9M for an aggressive six-month media relations
program, promoting its leadership and national policies.
included outreach to the New York Times, Wall
Street Journal, Washington Post, Los Angeles
Times, Washington Times, Reuters, Bloomberg,
Associated Press, Time, Newsweek, CNN, and
the key broadcast TV networks.
payment for the six months ended May 31 covered
distribution of the Davos World Economic Forum speech of
Prime Minister Vladimir Putin in which he ridiculed the
U.S. financial system and called for a more global regulation
of worldwide markets.
Omnicom unit reached out to top-tier global media
leaders to gauge their interest in attending a high-level
conversation with Russian President Dmitri Medvedev at the
St. Petersburg Economic Forum, according to Ketchums
attended and reported on a Woodrow Wilson International
Center for Scholars discussion on Putin as PeterRussias
Re-emergence as a Great Power and a Heritage Foundation
event called The Russian-Ukrainian Gas War: Lessons
for Europe and the U.S. Separately, Ketchum received
$895K from sister company, Gavin Anderson & Co., for
work done for Gazprom, Russias national energy company.
CARVER CHECKS IN AT ST. JUDES
Mary Lynn Carver, global
head of internal communications for AstraZeneca, has checked
in to head PR and communications at St. Jude Childrens
Research Hospital, the prominent Memphis institution.
Carver had been at AZ
since 1998 in several roles, including executive director
of communications for the U.S. based company in Wilmington,
Del., and senior director of oncology public affairs. Her
most recent posting was in London.
At St. Judes, she
takes the title of senior VP of strategic communications
and PR to oversee strategy and manage its PR team with a
particular focus on conveying progress being made by the
non-profit institutions labs and clinics.
She was previously communications
director in an eight-year career at Source Media before
moving to AZ.
Associates represents Manhattans Liberty Helicopters,
owner of the sightseeing helicopter that collided with a
small plane over the Hudson River on Aug. 8. That collision
killed all nine aboard, including five Italian tourists.
DEUTSCHE BANK TURNS BULLISH
Deutsche Bank has upgraded
shares of Interpublic to buy from hold,
citing the opportunity to recover revenues and margins with
an economic rebound.
The ad/PR combines
second quarter revenues sunk nearly 20 percent to $1.5B
as net income crashed more than 70 percent to $28M.
DB analyst Matt Chesler
concedes IPGs near-term datapoints are not good.
IPG has already announced that it expects workforce
reductions during the third-quarter, which will contribute
to further declines in base salaries and benefits through
the remainder of the year.
The company has paid out
$120M in severance expenses over the past nine months as
4,100 staffers (9% of its workforce) have been cut.
Chesler sees an opportunity
for patient investors to benefit from the IPGs
upside margin recovery as the economy comes to life and
marketers re-start spending. He credits Michael Roths
management team for turning the firm around toward becoming
IPGs shares trade
around $6. The 52-week range is $2.57 to $9.69.
CLUB MED SHIFTS PR ACCOUNT
Shift Communications has
picked up Club Meds PR account after a review. New
York-based Quinn & Company was the incumbent.
Shifts Boston office
will handle the PR and social media work under the direction
of principal Todd Defren.
We plan to get creative
about connecting Club Meb to new and existing fans, and
helping the brand to maintain these relationships online
even after the vacation has ended, he said.
Kate Moeller, PR director
for Club Med, noted in a statement that Shift has the scope
and connections of a traditional PR firm, but also
adds social media experience, a key factor in the decision.
DRAFT OF NEW PRS BYLAWS CIRCULATED
The PR Society has circulated
a full draft of its proposed new bylaws, a sweeping re-write
that changes the order of the sections, articles and sub-categories
in the bylaws.
Members have complained
that it's hard to see where changes and additions have been
made and have been promised an annotated version later this
month that shows this point-by-point.
Board powers are greatly
expanded by the proposed bylaws.
on page 7)
Edition, August 19, 2009, Page 2
COUNTERS GEORGIA PR
Saylor Co. is countering an information campaign waged by
the Government of Georgia about its right to rule the breakaway
regions of South Ossetia and Abkhazia.
triggered war with Russia last August when its military
moved into South Ossetia. Russia rebuffed the Georgians,
and then recognized the independence of both territories.
job is to counter the expensive and aggressive information
war conducted by the Government of Georgia against
South Ossetia and Abkhazia, including efforts to deny them
their rightful status as independent states,
according to its federal filing. The firm is to publicize
the continued refusal of Georgian leaders to renounce
violence against both states.
South Ossetia, Saylor is to explain how the Russian
military saved the civilian population of South Ossetia
from Georgian military forces, and the necessity of continued
Russian military support to protect the Republic of South
Ossetia from another attack by Georgia.
receives a $30K monthly retainer from both clients.
National Security Council of Georgia retained Public Strategies
Inc. in March at a $50K monthly retainer. Georgia recently
hosted Vice President Joe Biden.
HANDLES STARWOOD IPO
MacGregor Group is working with Starwood Property Trust,
the commercial real estate investment company set up by
hotelier Barry Sternlicht that went public last week in
an $800M-plus initial public offering.
Greenwich, Conn.-based spinoff of Starwood Capital Group
is homing in on commercial mortgage loans and real-estate
IPO, which raised $810M, was expanded from 25M shares to
40.5M on solid demand. The shares, priced at $20, held steady
after a small drop on the first day of trading Aug. 12.
managing director Tom Johnson issued a statement for Starwood
announcing the results of the IPO last week, noting the
company intends to use the proceeds to invest in commercial
mortgages and related real estate debt.
who built the Starwood Hotels empire, is CEO of the new
entity. Starwoods $810M IPO was just under baby food
maker Mead Johnson Nutritions $828M offering in February,
the largest IPO of the 14 in the U.S. this year, according
William Bill Gray, founding General Manager
of Hill and Knowltons
Florida operation, died Aug. 9. He was 82.
to joining H&K, he was the head of Gray & Associates.
His Tampa-based practice spanned 45 years. He retired in
1987, but continued to provide senior counsel to both H&K
Costello, GM at H&K/Tampa, called Gray a true
southern gentleman and a great mentor.
Church of Jesus Christ of Latter-day Saints has tapped APCO
Worldwide to bolster its efforts to achieve legal
status in Italy.
Octobers two-day general conference in Salt Lake City,
LDS Church president Thomas Monson, announced plans to build
a temple in Rome. That temple will join the other 11 in
Europe. It would be the first Mormon temple in the Mediterranean.
State Dept. hand Elizabeth Jones is working the Mormon business
at APCO. She is ex-assistant secretary for Europe and Eurasia
and ambassador to Kazakhstan.
missionaries arrived in Italy in 1850. They were not always
allowed to proselytize, according to the churchs site.
There are 13M Mormons in the world, about 23K of them are
Mormon Church wants the Italian government to put it on
the same legal footing as the Roman Catholic Church. Mussolini
granted special status to the Catholic Church. Other religions
have since received concordates from the Italian
PR ADDS FLYNN
PR has hired Meghan Flynn as director of its food and nutrition
marketing communications practice. The registered dietitian
joins from Stew Leonards, where she was VP-PR.
has more than 20 years of food/nutrition experience. Prior
to Stew Leonards, Flynn held marketing communications
posts at Kellogg Co. and Tropicana.
was the first dietitian hired by Burson-Marsteller and handled
clients such as Dannon yogurt, USA Rice Council and Planters
PR ranked No. 22 on ODwyers `08 list of independent
firms. It had fees of $11.7M, $2.5M of that amount came
from the food & beverage sector.
PAVES WAY FOR BOAT SURVIVOR
handled negotiations with Time Warners HBO on behalf
of Nick Schuyler, the lone survivor of a boating disaster
that led to the deaths of Oakland Raiders linebacker Marquis
Cooper, NFL free agent Corey Smith and University of South
Florida football teammate Will Bleakley.
Feb. 28, the foursome went on a planned day-long fishing
trip in the Gulf of Mexico in Coopers boat.
they failed to return, the Coast Guard launched an intensive
search, and found Schuyler clinging to the capsized boat
on March 2.
Real Sports with Bryant Gumbel will feature
Schuyler telling what went wrong. Correspondent Bernard
Goldberg conducts the interview.
show debuted Aug. 18 and will be available on HBO
On Demand from Aug. 24 to Sept. 14.
Bacon, a former Wall Street Journal
reporter and top Pentagon spokesman during the Kosovo war
who later became a staunch advocate for refugee causes around
the globe, died Aug. 15 from cancer. He was 64. His passing
drew tributes from Secretary of State Hillary Clinton, New
York Times columnist Nicholas Kristof among others.
Edition, August 19, 2009, Page 3
Washington Post is killing its National Weekly Edition
because of declining circulation and the sour economy.
tabloid, which was launched more than 25 years ago, has
a circulation in the 20K range. That's a fraction of the
150K circ it had a decade ago.
Smith, editor of the weekly, told WaPo ombudsman Andrew
Alexander that her readership is literally dying off.
Many loyal readers are retirees, Smith noted.
weekly will end its run at the end of the year.
contains a mix of news stories, features, book reviews,
editorials and opinion pieces that ran in the Post. Cover
price is $1.95.
SET FOR K.C. STAR
Kansas City Star has announced one-week unpaid furloughs
for staffers through the end of the year.
Mark Zieman said the paper will also offer voluntary buyouts
to staffers, though the number of cuts has not yet been
believes the move will strengthen the Star, putting it in
a better position to capitalize on an economic rebound.
K.C. Star is part of McClatchy, which has a wage freeze
in effect for the reminder of the year.
OFFERS SINGLE COPY SUB
Economist is offering single-copy subscriptions
for home delivery the following day in the U.K.
Economist Direct program is aimed at casual
readers who don't want the commitment of a yearly
person can order a copy of the Economist via online or by
text message. The cost is the same as the newsstand price.
CUTS 70 IN WESTCHESTER
is making the 288 staffers at its Journal News (Westchester,
N.Y.) re-apply for redefined jobs that better reflect todays
multi-platform environment, according to a memo
from Michael Fisch, president and publisher.
surviving Journal News workforce will have 20 less ad people
and 50 fewer editorial staffers.
restructuring, Fisch explains, requires different
job skills and competencies in advertising sales and the
information center. The goal is to achieve a
more sustainable cost structure.
will be interviewed this week and final staffing decisions
will be made during the week of Aug. 24. The last day of
work for those not selected is Aug. 28.
SACHS AIDS BECK BOYCOTT
Sachs & Associates and ColorofChange.org,
an online advocacy group for African-American causes, have
gained traction in pressuring blue-chip advertisers who
buy time during a controversial commentary program on Fox
News Channel to switch their spots to other programs.
campaign has targeted conservative host Glenn Beck by highlighting
racially charged remarks he made toward President Barack
Obama, including charges that Obama is a racist
who hates white people. He also inflamed critics by joking
about poisoning House Speaker Nancy Pelosi earlier this
Sachs & Associates handles PR for CoC. An account rep
didnt return a call.
noted the campaign has been one of the more effective
boycott campaigns in years.
Geico was the latest advertiser to remove its ads from Beck's
show on Aug. 4, when the company told its ad buying service
to redistribute its inventory on FOX to other
part of Lexis-Nexis, Procter & Gamble, Progressive Insurance,
Sargento Cheese, and SC Johnson have also pulled sponsorship
of the program after ColorofChange said 75,000 people signed
a petition directed at Beck advertisers. Procter & Gamble
and Progressive said they never intended to advertise on
Beck's show and requested that ads be moved.
wont stop here -- we're going to continue our fight
to see that as many of Beck's advertisers pull their support
as possible, said James Rucker, executive director
claims 600K members.
WANTS PREZ PANEL ON NEWS BIZ
CBS News anchor Dan Rather wants President Obama to establish
a commission to explore the perilous state of Americas
a Washington Post op-ed, Rather declares that a vibrant
press is needed to ensure the overall quality of government
by, for and of the people.
44-year veteran of CBS wants an open discussion of the
role news is meant to play in our democratic system of government
and a better public understanding of the American news infrastructure's
blames unfettered deregulation of the media for reducing
to a mere handful of sources from which most Americans
get their news.
of the news media, in Rathes view, has triggered a
quest for quarterly profits and an ensuing cut of staff
and shuttering of overseas news bureaus. There has been
the nearly complete subordination of a public trust
to the profit motive, he wrote.
hollowing out of staff results in the nightly circus that
passes for news on TV. Instead of hard-hitting reporters,
viewers are exposed to opinion, commentary and marketing
masquerading as news along with a dose of screaming
matches between partisans.
sees a crisis. The country needs news that breeds
understanding, not contempt; news that fosters a healthy
skepticism of the workings of power than a paralyzing cynicism.
managing editor of HDNets Dan Rather Reports
isnt calling for a federal bailout of the news business.
He wants a commission to evaluate the state of the news
as institution and industry and recommendations to improve
news continued on next page)
Edition, August 19, 2009, Page 4
GOES LOCAL WITH SMITH
has established a local media group under the leadership
of Tad Smith, who joins the company on Sept. 1.
headed Reed Business Information, the U.S. arm of Reed Elsevier
Group. He was responsible for Variety, Daily Variety,
Publishers Weekly, Broadcast & Cable and
Multichannel News, plus their online offshoots.
Smith was senior VP/e-commerce at Starwood Resorts and Hotels,
(Sheraton, St. Regis and Westin brands), strategy/acquisition/restructuring
chief at Bertelsmanns BMG Entertainment (Arista, RCA
Records and BMG Music Publishing) and management consultant
at McKinsey & Co.
Cablevision, Smith will oversee Newsday Media Group (Newsday,
amNewYork and Star Community Publishing) and News
12 Networks (seven news channels in Long Island, New Jersey,
Westchester, Hudson Valley, Brooklyn and the Bronx) and
other programming ventures. His job is to rationalize
and integrate online assets to create news products.
reports to COO Tom Rutledge, who called the local group
a new platform/business model that will deliver value
to subscribers, advertisers and communities.
core cable TV operation serves more than 3M homes in the
metro New York area.
PLEADS CASE FOR NEWSPAPERS
PR firm owner and former longtime member of the PR Society
Brian Tierney made the case for the survival of big city
newspapers in a long article in the Sunday New York Times
Magazine Aug. 9.
who heads the local business group that purchased the Philadelphia
Inquirer and Daily News for $515 million in 2006 and
which is now in bankruptcy court, displayed to NYT writer
Michael Sokolove many investigative and human interest stories
and said he can't believe that people will not pay for all
the incredible stuff in The Inquirer and Daily News online.
who say that all this content wants to be free arent
paying talented people to create it, he said.
paper has yet to charge for its online content.
Tierney and editor Bill Marimow talked excitedly with Sokolove
about the aggressive reporting of the two papers.
Media Holdings, of which Tierney is CEO, is offering to
buy the bankrupt company for $35 million plus the Inquirer
building and surrounding land.
company has $400 million in debt.
who is not listed as a member in the current online PR Society
database, told the NYT that if the debt obligation were
excluded, the two papers would be operating at a profit.
Sokolove: That sounds almost comical, like a homeowner
saying his household finances are in terrific shape except
for the mortgage he cant pay.
NYT article notes that Tierney received a pay raise and
a $350,000 bonus right before the bankruptcy filingand
after employees agreed to give up their own paltry union
Confidence in Print
said the web may have its place but it won't replace print.
told Sokolove: The web efforts, they add something.
I congratulate them. Let a thousand flowers bloom. But if
somebody thinks in any short term, or even medium term,
that the answers are those things, theyre kidding
themselves. I know I sound like a heretic in that I won't
come out and say, Theyre the future. But
theyre not. The brawny work is what we're doing, and
the brawny vehicle to carry it is the printed product.
a PR Person
said Tierney has taken his public relations mind-set
to newspapering. He says Tierney thinks the industry
shares too much bad news about itself while
the TV industry does not say its own audience is tanking.
Craig McCoy, veteran Inquirer reporter, told Sokolove that
Tierney is like our P.T. Barnum.
paper held a barbecue in its back lot several months ago
to celebrate its 180th anniversary.
biggest partner in Philadelphia Media Holdings is Bruce
Toll, a founder of Toll Brothers, home builders.
the biggest share of debt is Angelo, Gordon & Co., New
York. It is also a player in the bankruptcy
of The Tribune Co., which owes $13 billion; in the management
of the Minneapolis Star Tribune, which is expected
to emerge soon from bankruptcy, and in American Media
Co., publisher of the National Enquirer and Star,
says the NYT article.
said he talked on the phone twice with highly influential
Bradley Pattelli, a member of the firm, but Pattelli declined
to speak on the record.
Addressed PRS in 2007
was one of the principal speakers at the 2007 annual conference
of the PR Society in Philadelphia when the PRS database
listed him as a member.
counselors Anne Klein and her husband Gerhart Klein covered
the luncheon address of Tierney in which he recounted the
purchase of the two Philadelphia papers and said, Its
kind of ironic to be on this side of the table. He
emphasized that the editorial and business sides are separate
to the papers, he said, Its like we took a plant
that was back in the corner and we put it by the window
and put some water on it. As a result, circulation, which
had been declining, is now growing again, bucking a nationwide
trend that is seeing many major metropolitan newspapers
Tierney was a featured speaker at the conference and PRS
was celebrating its 60th anniversary, the Inquirer provided
no coverage at all of the meeting or Tierney's speech.
only mention of the four-day conference was a three-line
item before the conference in the column by Michael Klein
Oct. 21, 2007 saying Mia Farrow, Tim Russert and Donna Brazile
would address "3,000 flacks." Tierney was sent
historical materials on PRS by this website and Tierney
was contacted about doing an historical piece. He said he
was busy with other projects.
Edition, August 19,
2009, Page 5
OF PR FIRMS
TAKES FAHLGREN HELM
Mortine, president of Fahlgren Mortine PR, has been elected
chairman of parent company, Fahlgren Inc. He succeeds Steve
Drongowski, who will turn over the CEO reins to Mortine
at years end.
who established the PR unit in `86, looks forward to a smooth
leadership transition at the Columbus, Ohio-based
has worked for the Ohio Dept. of Development, Nationwide
Childrens Hospital, Kroger, Donatos Pizza, Emerson
Network Power and Grange Insurance.
Advertising and FMPR have more than 150 staffers. They have
offices in Cincinnati, Dayton, Toledo, Atlanta, Fort Lauderdale,
Tampa and Parkersburg (W.V.).
MOVES TO TRIPLE 7
Pope, an Edelman alum, has moved to Triple 7 Public Relations
Edelman, Pope worked on Nissan and Mars Inc. She assumes
the director of publicity post at Triple 7.
began her career at E!Networks as segment and associate
producer, handling red carpet and backstage events. She
also worked for the Country Music TV as PR manager.
Simons founded Triple 7, which was the address of her childhood
home, in 2007.
she was senior director of corporate entertainment at B|W|R
PR and NBC Entertainment.
the network of PR firms, has elected Stockholm, Sweden-based
as a member. The founders, Johan Wetterqvist and Axel Lagerbielke,
founded the shop in 2005 and are both veterans of independent
Chicago, became the ninth member of Converge, a network
of mid-sized firms and the first representative from the
Windy City. ...RSW/U.S.,
a lead-generation firm, has launched an agency-client exchange
forum for both sides to exchange advice and experiences
without worrying about how it will impact relationships.
The forum is on the RSW site at www.rswus.com.
... ...The Marino
New York, recently wrapped up an assignment promoting Toscana
in New York 2009, a week-long push by the promotional arm
for the Tuscany region of Italy. The firm handled PR and
event management for the late-May event, including a launch
at the The Plaza Hotel attended by Italian and Italian-American
business and community leaders. The firm, which has a growing
portfolio of Italian clients, also put together a healthcare
conference showing how the Tuscan system could be a model
for the U.S. ...MGSCOMM,
an independent marketing comms. agency with offices in Miami
and Mexico City, has acquired New York ad shop Reynardus
The parent company says the merger creates one of the largest
indy minority-owned comms. firms in the U.S. with billings
Kluger PR, New York/Bonanno Aesthetic Plastic Surgery,
for media support of ongoing and breaking plastic surgery
Media, New York/Art21 Inc., for PR for the fifth
season of the biennial PBS series on art in the 21st century
airing in October; Congreso, to raise visibility for the
non-profit social services provider to Latino communities
in North Philadelphia; Harlem Stage, for PR for the performing
arts institution; Network for Teaching Entrepreneurship,
for position and media relations for the non-profit; Penguin
Razorbill Books, for launch of Blood Promise
by Richelle Mead; Skulduggery Pleasant, for
U.S. PR for young adult novels by Derek Landy, and Waterkeeper
Alliance, for strategic counsel and comms. support for the
clean water umbrella group.
Kommunications, New York/The Energy Project, as AOR
for PR, including strategy, brand management, consulting
and national media relations for the energy conservation
group started by author and speaker Tony Schwartz.
Silver Associates, New York/VIA Rail Canada, as AOR
for PR, a renewal on the seven-plus-year relationship. More
than a dozen firms pitched. MSA has defended the work three
Communications, New York/Manhattan Orthopedic &
Sports Medicine Group, for PR.
Communications, Portsmouth, N.H./BreastCancerStories.org,
non-profit online network for people affected by cancer,
for media relations and strategic consulting.
Herman Strategic Communications, Seattle/Talyst,
pharmacy automation services, as AOR for PR for the Bellevue,
Group, Atlanta/Ryla, customer care and contact center
solutions, for a media relations and thought leadership
Group, Boca Raton, Fla./Dr. B. Bruce Myers, oculoplastic
surgeon, for PR to educate people about cosmetic eyelid
surgery, and iBuyer.com,
reverse auction marketplace for vehicles.
Marketing Group, Cincinnati/CincyChic.com, online
lifestyle publication for women, for PR, online work and
Media, Woodland Hills, Calif./Classic Recreations,
built-to-order and hand-crafted performance vehicle producer,
for an integrated PR campaign, including media relations,
social media, product launches and events. CR, based in
Oklahoma, created the Eleanor Mustang for the
movie Gone in 60 Seconds.
Exposure, Los Angeles/Frida Kahlo Tequila, as AOR
for PR. The firm already works for Robert Vacalli Vodka.
Both brands are owned by Dorado-Pizzorni & Sons.
Ardell Group, San Diego/Rapid Bridge, semiconductor
design and development, as AOR for PR.
Edition, August 19, 2009, Page 6
REVENUE SLIDES AS EXPECTED
and digital PR company Medialink Worldwide reported second-quarter
revenue of $3.6M, in-line with expectations but down nearly
28 percent from $4.8M in Q2 of 2008.
which has entered an agreement to be acquired by The NewsMarket,
a deal which could be consummated next month, posted net
income of $48K for the recent quarter, compared with a net
loss of $8.1M for Q2 in 08, a period that reflected
losses from its Teletrax unit and U.K. operation, now divested.
Torosian, chief financial officer, said the company continues
to move forward with the merger and expects to file a definitive
proxy statement shortly. Revenues are expected
to continue to decline from 08 given the economic
climate, the company said, forecasting a $1M slide in revenue
revenues were down 30.6% from last year -- $6.7M for 09,
compared with $9.7M in 08.
had $2.1M in cash and $880K in working capital at the end
all-stock acquisition by The NewsMarket is valued at about
$1.3M. Medialink has also paid out more than $2M to note
holders who were threatening to block the deal.
MAKES B-ROLL PLEDGE
Communications is offering a zero-risk B-roll
distribution service in an attempt to cut down on the risk
of pricey footage underperforming for PR campaigns.
company says the new service uses a media audit before clients
commit resources to distribute B-roll, in addition to the
assurance that WestGlen will split the expense if the pickup
does not meet pre-determined goals for TV news pickup.
audit has WestGlen getting feedback from producers and editors
ahead of distribution.
service also solicits direct-to-consumer feedback as well.
guarantees every B-roll project 3-4M TV impressions, 26M
web impressions, and a placement guarantee on scores of
TV station sites, as well as radio station sites. Those
services come in at under $10K, the firm said.
second step includes traditional TV distribution with goals
step runs $8,500 and WestGlen picks up half the tab if pickup
doesnt reach the goals set.
COUNCIL ADDS BOARD MEMBERS
Issue Management Council, a global group for corporate issue
managers, has added five new board members.
include Esther Bauer, head of issue management, Swiss Reinsurance
Co.; Rob Colmer, policy and stakeholder relations manager,
Shell; Tina Eboka, director, group corporate affairs, Standard
Bank South Africa; Lionel Stanbrook, head of issue mgtmt.
and crisis comms., Syngenta Intl AG, and Amy Dirks
Stevens, regional VP, strategy & business development,
Gordon, a top new media and integrated marketing
exec at NBC Universals resort division, has moved
to the agency side as VP of digital and social media at
360 PR in Boston. Gordon started out as a spokeswoman at
Universal Orlando and put together the Universal Moms program
for that theme park before being promoted to VP for the
theme park division at NBC and handling online programming
for iVillage Live in addition to other tasks. She was previously
director of global communications for Dunkin Brands and
earlier directed the Chrysler account at GolinHarris. She
focuses on social media training for 360 clients and other
Maverick, director of communications, Carrot Creative,
to AttentionPR, New York, as a director in its consumer
practice. The social media savvy pro was previously an A/E
at Bite Communications and A/E at Walter F. Cameron Advertising.
Colchamiro, senior comms. specialist, CB Richard
Ellis and former executive editor for Commercial Property
News, to The Marino Organization, New York, as a senior
Lombard, president and chief consultant, Tenega Group,
to Vox Medica, Philadelphia, as general manager and brand
development officer. She held market posts at Deloitte and
MetLife, among others.
Reid, former director of editorial communications
for the U.S. Chamber of Commerce, to Potomac Strategy Group,
Washington, D.C., as a VP. Reid was communications director
for Sen. George Allen (R-Va.) and an anchor and reporter
at the ABC affiliate in Richmond, Va., and the CBS affiliate
in Waco, Tex.
social media manager for JohnstonWells PR, to Turner PR,
Denver, as emerging media A/E. Before JW, he was an intern
PR manager for the Produce Marketing Association, to Sahlman
Williams, Westlake Village, Calif., as an A/E. She was with
the Delaware-based PMA for five years.
Glassen to senior VP at MWW Groups Financial
Relations Board unit. Glassen, based in Los Angeles, has
worked with United Healthcare, Hansen Medical and MFLEX
in her five years at the firm.
Hornak to president, The Catevo Group, Raleigh, N.C.
He takes over for Mitch Javidi, president and CEO for the
firm since 2005. Hornak has been with the firm at its predecessor,
Epley Associates, for more than 20 years.
Edition, August 19, 2009, Page 7
DRAFT OF BYLAWS (cont'd
from page 1)
It would have the power
to create new member categories; new Assembly delegate categories;
allow the board to expel any member at its "sole discretion";
block election of any officer unless this person first served
as a director; add 25 national committee heads to the Assembly;
add a sitting director to the nominating committee as chair,
and allow members, directors or officers to be paid "reasonable
compensation" for services to the Society.
The bylaws committee has
said the board and officers are to be elected by "the
membership" but a "quorum" for this purpose
is now said to be 500 members who could vote in person or
Electronic elections are
also possible because other New York associations are doing
this, the committee said.
The board would have the
power, without checking with the Assembly, to create new
member categories, new Assembly delegate categories, and
expel a member "at its sole discretion."
would be eliminated on the board and about 25 national committee
heads would be added to the Assembly.
Also new is a rule that
any board officer must first serve on the board. A sitting
board member (immediate past chair) would join the nominating
committee as chair.
PRS's law firm is Venable,
D.C.-based firm with 660 lawyers. Among lawyers assigned
to PRS are Edward Boyle of the New York office, Jeffrey
Tenenbaum and Ann Thomas.
The Assembly, renamed
the "Leadership Assembly," would lose its power
to elect directors and officers and would have as its chief
function "advising" the board on "issues
dealing with the profession."
New wording says that
the PRS chair and CEO "shall preside at the meetings
of the Leadership Assembly."
This wording is opposite
that sought in 2006 by the Central Michigan chapter which
wanted to model PRS after the American Bar Assn. and American
Central Michigan proposed
that "The Assembly shall have the power, by majority
vote of those present, to pass resolutions instructing the
directors to take action on matters concerning the business
and affairs of the Society."
The Houses of Delegates
of both the ABA and AMA are conducted by their own officers
rather than board members, the chapter pointed out.
The PRS board opposed
Central Michigan, claiming the Assembly already had the
powers the chapter sought and that all 300 delegates would
have to be given expensive director insurance.
None of the other 109
chapters of PRS supported the chapter and the move was overwhelmingly
defeated at the 2006 Assembly.
Senior members said that
since 2006 the Assembly has appeared noticeably weaker.
The board members who conduct the Assembly allowed it no
time for "Town Halls" in both 2007 and 2008.
The 2008 Assembly included
3.5 hours of leader presentations, a nearly two-hour "thought
exercise" by a management consultant, and an hour and
45-minute lunch break.
Delegates who attempted
to raise subjects were told to take them up at the town
hall (which never took place).
The meeting was declared
ended at 5 p.m. when only half the delegates voted to continue
it. A two-thirds majority vote was needed to continue the
PRS leaders have refused
to supply the 136-page transcript of the 2009 Assembly to
members who have asked for it.
Several members asked
the New York City Supreme Court for help in obtaining it
but never heard back from the Court.
in PRS E-Group
Members are told to submit
amendments to the bylaws no later than Thursday, Oct. 9.
Delegates will be able
to discuss the proposals at the Assembly Nov. 9 in San Diego.
Interested members may
sign up for an e-group that discusses the proposals. Only
e-group members can access the discussion.
Dave Rickey, bylaws chair,
told the board meeting in April that discussion of the proposals
has been "light." About 14 members have participated
in the governance e-group plus two staff members.
Boston Assembly delegate
Mark McClennan has said the proposal to have the "membership"
elect board and officers directly is unacceptable until
details of the election process are revealed.
Rickey has said that the
details would be spelled out in the Policies and Procedures
manual sometime in 2010.
This manual is not available
either to Assembly delegates or rank-and-file members.
Judith Phair, 2005 president,
and Anthony D'Angelo, 2007 treasurer, have criticized the
bid to have a sitting board member act as chair of the nominating
committee but this proposal remains.
They said this would be
an intolerable conflict of interest since sitting directors
would push for those who shared the beliefs of board members.
Accredited members would
remain dominant in PRS affairs under the new rules. All
11 members of the Ethics Board would have to be APR.
Non-APR members could
run for national office but they would have to have been
a leader of a section, district, chapter or national committee
or be able to prove more than 20 years in PR with ever higher
"responsibilities." Voting in the Assembly would
no longer qualify a member for national office.
However, this is contradicted
by another section of the bylaws that says there are two
classes of membership, "general and associate,"
and that "general members shall have the right to serve
as a member of the board, chair of a committee and to hold
Society national district or section offices."
Edition, August 19, 2009,
Society board members,
at a time when media are in the throes of a revolution and
the economy is on its knees, are obsessed with gaining virtually
complete control of the Society at the expense of its Assembly
advice from law firm Venable, which is leading the directors
down the garden path just like Moses & Singer did in
the 1990s, the directors are lapping up the Venable vision
of the board as all-powerful.
combative M&S did the Society great harm in the 1990s
by winning the battle against authors whose
works had been copied and sold in great quantities by PRS.
never paid the authors a nickel but PRS has had this rip-off
on its conscience ever since. We will not let it forget
blatant power grab that Venable and directors have now agreed
upon is breathtaking in its scope.
Assembly would lose its power to elect board and officers.
The board could create new categories of members and Assembly
delegates at will. The ten districts would lose their representation
on the board. The board could expel any member at its sole
discretion. A sitting board member would chair the
nominating committee. Entire PR or communications"
groups could be added to PRSs membership.
wording says: The chair and CEO (of the board) shall
preside at all meetings of the Leadership Assembly
of delegates of the American Bar Assn., American Medical
Assn. and American Society of CPAs are presided over by
separately elected leaders of the delegate groups, not anyone
on the boards.
there is this shocker: members, directors and officers could
be paid reasonable compensation for services
thought the no inurement clause in the charters
of 501/c/6 non-profits forbade any payments to volunteer
leaders except for expenses. Past presidents have told us
that they get free membership dues for life and free admittance
to the annual conference (worth about $1,000) for life.
now says, after years of saying the opposite, that electronic
voting is okay for members, noting that associations in
New York State are doing it. Then why can't the Assembly
meet electronically right now?
bylaws committee has said that the entire membership
would elect officers and directors rather than the Assembly.
But the entire membership
of 22,000 now turns out to be 500 members meeting in person
or by proxy (constituting a quorum).
Why PRS can't use the
E-Vote service of BoardSource, Washington, D.C., which lets
groups with up to 100,000 members cast secure electronic
The 500 figure sounds
like the 500-600 who are in the "leadership" e-mailings
that go out from time to time.
This includes about 300
from the Assembly (including the 17 directors, 20 section
heads and 10 district heads) plus chapter presidents and
maybe presidents-elect of the 109 chapters, and the 25 or
so national committee and task force heads.
How a dissident member
could campaign against the approved candidates has not been
spelled out. Rickey has said this will be told in the Policies
& Procedures manual but this document is not available
either to Assembly delegates or rank-and-file members.
see the staff's agenda in a lot of this. Staff, whose
compensation was $5.4 million in 2008 or nearly half of
the $11.6 million in revenues (when it should be under 40%),
wants as many members as possible so it can sell them seminars,
webinars and other tutorial products.
the new bylaws, the words public relations have
either been replaced by communications or used
with the term communications.
The new Preamble,
for instance, says PRS serves a diverse community
of professionals, empowering them to excel in effective,
ethical and respectful communications on behalf of the organizations
they represent and the constituencies they serve.
It describes the Society as the worlds leading
advocate for communications professionals.
The word communications
is not in the current Preamble. The proposed bylaws say
that membership is open to anyone engaged in public
relations or communications who promotes the purposes of
Staff is selling a wide
variety of tutorials to members and others, boosting revenues
for seminars and teleseminars 38% in 2008 to
$1,356,300. Its the third highest revenue category
after national conference ($1,510,649) and dues ($4,823,287).
Staff and leaders are
adamant about forbidding anyone except PRS itself from pitching
anything to members.
We don't think PRS should
be in the seminar business at all since there are at least
a half dozen private companies selling the same types of
tutorials and PRS, as a 501/c/6, is not supposed to be in
competition with what any private company is offering.
The Society's 22,000 member
list was built up with tax-free funds and we think it belongs
to the public.
The Assn. for Education
in Journalism and Mass Communications, for instance, notes
in its renewal notices that it often rents its mailing
list to reputable companies. Members can opt out if
PRS rented its lists for
many years and allowed PR Week/U.S. to use it when
the magazine was founded in 1998.
We see staff motives
in the 2004
move of h.q. downtown, making it virtually unusable by the
PR/ad industry, most of which is located in midtown or midtown
The move simply
relieved the staff of having to deal with members dropping
by h.q. The library was closed more than a decade ago and
replaced with a "professional development" service
meaning members mostly have to pay for such services. Staff
and leader disregard for members is evident in the suspension
of the printed members' directory as of 2006 on the ground
that it was out of date and too expensive to print.
However, a thoughtful
leadership and staff would have immediately provided PDFs
of the directory to any member or non-member who wanted
Leaders and staff
today will not discuss the subject of a PDF version of the
directory which would be both cheap and up-to-date. The
real motive for eliminating the printed directory was that
members now had to pay their $225 dues each year for the
online directory or lose contact with the 22,000 membership
list. Ditching the directory was a membership retention
Disregard and even
contempt for members is evident in the refusal of the board
or COO Bill Murray to disclose the terms of his contract,
which was renewed at the July 24 board meeting. IRS Form
990, which would reveal his 2008 compensation, has yet to
be filed although it was initially due May 5.
Both staff and leaders
have combined to block more than one or two PR pros from
working at h.q. since about 1980. Such employees are under
tight control. Staff and leaders simply don't want any members
with clout working at h.q. and observing how Society money
is spent and who is doing what.
Instead of thoughtfulness
and consideration, the hallmarks of good PR, members get
harsh legalisms thrown at them.