The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, September 23, 2009, Page 1
RELEASES TOBACCO PR RFP
has delayed the planned release of an RFP for its $1M a
year tobacco control PR account. Approval to release the
RFP is expected this week.
NL reported earlier this month that the RFP was expected
in mid-September covering the states Dept. of Public
Health, which oversees the public education effort. The
Rogers Group of Los Angeles is the incumbent.
three-year pact with two year options is planned starting
in March 2010 with a budget slated for $1M a year. Proposals
are due Oct. 13 and a voluntary bidders conference is set
for Sept. 30 in Sacramento.
must have a California office and been in business since
at least 2005 with $2.5M in annual PR billings for two of
the past three years.
RFP will be posted online at
OGILVY BEEFS UP CONSUMER BIZ
Liz Van Lenten, who was
external communications director at Abbot Laboratories,
has shifted to Ogilvy PR Worldwide as executive VP and group
director of its Chicago consumer marketing practice.
At Abbott, Van Lenten
developed consumer campaigns and supported pharmaceutical
outreach using both traditional and social media PR tools.
Earlier, Van Lenten chalked
up more than 20 years of consumer and brand marketing experience
at MS&L, Burson-Marsteller and GolinHarris.
Ogilvy credits Van Lenten
for work on accounts such as Kelloggs, Energizer,
McDonalds, P&G, Levis, General Mills and
the Florida Dept. of Citrus.
Mike Hatcliffe is managing
director of Ogilvy/Chicago. Barby Siegel leads the WPP Groups
global consumer marketing operation.
POWELL DIES AT 65
Jody Powell, a top aide
and press secretary to President Jimmy Carter who helmed
the public affairs powerhouse Powell Tate in D.C., died
on Sept. 14 at his home in Maryland.
The Georgia native was
65 and suffered a heart attack, according to Harris Diamond,
CEO of Weber Shandwick, which oversees PT.
Jody was the ultimate
professional and helped create the modern practice of public
affairs, said Gerald Cassidy, founder and executive
chairman of Powell Tate sister firm, Cassidy & Associates.
KURDS PAY QORVIS $480K
The Kurdistan Regional
Government of Iraq has agreed to pay Qorvis Communications
a $40K a-month retainer under its one-year media relations,
strategic PR and Internet consulting agreement.
The pact can be renewed
for another year as long as the retainer is increased a
minimum five percent.
Qorvis CEO Michael Petruzzello
is the partner in charge of representation of the restive
energy rich northern section of Iraq.
Matt Lauer, managing director,
handles day-to-day activity. He was previously exec. director,
U.S. Advisory Committee on Public Diplomacy, at the State
In the agreement, Qorvis
explains that it has no control over KRGs PR material
once it is released to the press and no control over whether
the media will provide an accurate presentation of
information supplied by us. KRG agrees not to request
that Qorvis create a campaign or publicity material that
it deems untrue, indecent, libelous, unlawful or otherwise
prejudicial to your interest, or ours.
EL AL FLIES TO 5W
El Al Israel Airlines
has signed Ronn Torossians 5W Public Relations as
its agency of record. Ruder Finn had the business.
5W is to work on various
communications initiatives in the U.S. such as strategic/creative
planning and media relations.
El Al is more than 60
years old and offers the most non-stop flights between New
York (JFK/Newark) and Israel. It has the only direct link
between Los Angeles and Israel.
With revenues in the $2B
range, it flies to more than 40 locales from Israel and
serves 22 other American cities via partnerships with other
PRS CIRCULATES BYLAW AUDIOTAPES
The PR Society has
made available to members audio of the two bylaws teleconferences
Sept. 10 and the tapes are circulating among members.
A link provided
on odwyerpr.com allows the recordings to be listened to
or downloaded for use on an iPod or MP3 player. Users can
move through the hour-long files from start to finish, stopping
when needed, or replaying sections as desired.
Chair Mike Cherenson
announced at the start of the teleconferences that the sessions
were being taped and that anyone who took part in the sessions
gave permission for such recording.
on page 7)
Edition, September 23, 2009, Page 2
HOPPS TO PR BEAT
Mission to the United Nations has hired Hopps & Assocs.
to handle PR as the clock ticks for the hotly anticipated
appearance of the countrys leader Col. Gaddafi before
the world body.
U.N. General Assembly kicked off Sept. 15, helmed by Ali
Treki, a veteran Libyan diplomat.
Libyas Minister of African Affairs, was elected president
of the U.N. in June. He will serve until next September.
is to attend the U.N. for the first time on Sept. 23. His
lodging plans shifted from a Bedouin tent in Englewood,
N.J., to the swanky Pierre Hotel in Manhattan to Libyas
has so far received a $50K payment from the Mission.
firm will engage in marketing consulting services including
advertising, PR, event management and new business development
including trade and investment delegations.
plans to work for the Libyans on an as needed basis
through December 2010 or longer pending a written agreement,
according to its Justice Dept. registration.
Hopps heads H&A. He reports to Abdul Hamid Yahya, assistant
to Libyas Ambassador to the United Nations.
PAGE HONORS HARRISON
The Arthur Page Society
has awarded E. Bruce Harrison, a frequent contributor to
ODwyers, its 2009 Distinguished Service Award
to honor the dean of green PR.
Harrison burst onto the
PR scene by spearheading the Chemical Manufacturers Assn.s
response to Rachel Carsons devastating Silent
Spring, the book that warned about the threat that
pesticides posed to the environment. He went on to the corporate
VP post at Freeport Minerals (now Freeport McMoRan), handling
PR, IR and international government relations for the companys
huge copper mine in Indonesia.
With wife, Patricia, Harrison
founded E. Bruce Harrison & Co. in Washington in 1973.
That corporate greening specialist was acquired
by Ruder Finn in 1996. Harrison wrote Going Green,
the seminal work on environmental PR in 1993, and Corporate
Greening 2.0 in 2008. He now runs EnviroComm International
in Washington, D.C.
Meanwhile, the Page Society
named Bill Margaritis, senior VP-global communications and
IR, its president. He succeeds Maril MacDonald on Jan. 1.
ROSS EXITS MS&L
Allison Ross, VP-director
of global communications at Publicis Groupes MS&L
Worldwide is leaving the firm to travel and spend time with
her family. She took that post in 2000.
Nancy Brenner, senior
VP and director of media relations in the firms corporate
group, is handling Ross duties for the moment.
CEOs HIT AS CARBON CRIMINALS
The chief executives of
six companies including Dow Chemical, Exelon and Duke Energy
are being blasted as carbon criminals in a wanted
poster campaign by JunkScience.com.
Advocacy Ink is handling PR for the effort, which is targeting
a handful of CEOs the group says are lobbying in support
of the Waxman-Markey cap-and-trade legislation currently
JS is headed by Steve
Milloy, a conservative-libertarian and fierce critic of
the environmental movement. His group is whacking the CEOs
James Owens of Caterpillar, Jeff Immelt of General
Electric, Robert Lane of John Deere round out the group
as being part of a gang of large corporations
and Park Avenue environmental groups that have joined forces.
If you see one of
them, Milloy said, approach with caution and
shake your head in disgust.
The Senate is taking up
the bill shortly with the hopes of passing it ahead of President
Obamas December trip to the United Nations Climate
Conference in Copenhagen.
ACORN MOUNTS PR DEFENSE
Two New York public affairs
firms are working with embattled grassroots organization
ACORN, which again is facing national scrutiny amid a district
attorneys probe in New York.
Employees of the group,
a popular target of Republicans critical of government-funding
it gets to register voters and perform other services, were
caught counseling two undercover activists for a conservative
blog who were posing as a prostitute and pimp
to lie on tax and mortgage documents.
Scott Levenson, president
of The Advance Group, a Democratic-leaning PR shop in New
York, serves as a national spokesman for ACORN. He is a
former aide to ex-N.Y. public advocate Mark Green.
Jonathan Rosen, a principal
at BerlinRosen, is serving as a spokesman for ACORNs
New York operation.
Levenson told O'Dwyer's
his shop has represented ACORN in various capacities over
WIND POWER GROUP REORGANIZES
The American Wind Energy
Association is ramping up its profile in Washington with
a revamp of its government affairs team and plans to tap
a public affairs chief in the near future.
This is an historic
time for energy legislation in America and there is a lot
at stake, said Denise Bode, CEO of the 35-year-old
AWEA has tapped Chris
Chwastyk, former chief of staff to Rep. Chet Edwards (D-Tex.)
in an 11-year Hill career, as VP of federal legislative
Rob Gramlich, who was
recently promoted to senior VP for public policy, said Chwastyk
was hired because he guided Edwards to victory in a tough
conservative district. Those skills will be very valuable
to Chris in putting together winning lobbying campaigns
for us in the future, said Gramlich. Republican operative
Jim Martin was recently named director of strategic policy
initiatives for the group.
The Rosen Groups
D.C. office handles PR.
Edition, September 23, 2009, Page 3
WRAPS UP PRINT/WEB MERGER
Washington Post expects to complete the merger of
its print and online operation on Jan. 1, according to an
email from publisher Katharine Weymouth.
means the online staff will move from Arlington to the paper's
Washington facility, which is undergoing renovation.
believes the consolidation will make the paper a more nimble
media company distributing information on multiple platforms.
newspaper is in the midst of a redesign and the revamped
Sunday magazine is slated at the end of the month.
STRIB SET TO EMERGE FROM CHAPTER
The Minneapolis Star
Tribune is expected to emerge from bankruptcy Sept.
28 as a New York judge has approved its reorganization plan.
The paper declared Chapter
11 eight months ago, burdened by the crushing debt connected
with its $530M `07 acquisition by private equity firm Avista
The Strib doesn't expect
to turn a profit until `13, according to its financial projections.
GOLDBERG GETS LAT EDIT POST
Nick Goldberg has been
upped from deputy to editor of the Los Angeles Times
editorial page, taking over for Jim Newton who wants
to wrap-up his book on Dwight Eisenhower.
He assumes charge of the
editorial board, op-ed, Sunday opinion, letters and online
operations on Sept. 28. Newton will become editor-at-large,
a new masthead position.
Goldberg joined the LAT
in 03 from former sister publication, Newsday.
At the Long Island paper, Goldberg covered Albany and the
presidential campaign of Bill Clinton. He also served as
Middle East correspondent from 95 to 98.
DOBBS BOYCOTT LAUNCHED
A coalition of Hispanic,
immigration reform and media activist groups last week kicked
off a campaign to pressure advertisers to pull the plug
on CNN's Lou Dobbs. An unrelated action has targeted Fox
News Glenn Beck.
Specific beefs are spelled
out on the dropdobbs.com site. For the last three years,
Dobbs has been attacking immigration reform efforts, and
more specifically Mexico. He has declared Mexico an enemy
of the U.S., an eager supplier of drugs to this nation,
and the brains behind a reconquista plot to
regain control of places like Texas, Arizona, New Mexico
More recently, Dobbs has
aligned himself with the birthers by demanding
President Obamas birth certificate, and alleging a
nefarious Obama plot to turn control of this country to
The coalition includes
National Council of La Raza, National Puerto Rico Coalition,
MediaMatters for America, Hispanic Institute, Netroots Nation,
Southern Poverty Law Center and Reform Immigration for America.
RDA REVAMPS RANKS
Mary Berner, CEO of Readers
Digest Assn., has shuffled the management ranks in a bid
to jump start growth.
Suzanne Grimes, food &
entertaining president, is now head of a new group called
U.S. affinities that combines her group with
the home & gardening operation.
The U.S. affinities unit
includes brands such as Every Day with Rachael Ray,
Taste of Home, Allrecipes.com,
Birds & Blooms and The Family Handyman."
Alyce Alston, who was
responsible for home & gardening and beauty & wellness
is now chief of emerging businesses.
That operation is to create,
test and grow new businesses from incubation to launch.
Digest Community operation remains in the hands of
Eva Dillion. She keeps control of the flagship magazine,
books, music and digital offshoots.
LANDMAN GETS CULTURE
Jonathan Landman, deputy
manager editor of the New York Times is moving to
the culture editor position. The 56-year-old had been working
to integrate the print/web editions of the newspaper.
Bill Keller, executive
editor, said since the integration is now complete it was
time for a new position for Landman.
Sam Sifton, who was handling
the culture beat, recently took on the restaurant critic
Landman had served as
acting culture editor from 2004 -05 before moving to the
print/web integration spot.
He joined the Times as
copy editor in 1987.
He has been metropolitan
editor, Week in Review editor, assistant editor
for enterprise reporting and deputy editor of the Washington
CNN OPENS STOREFRONT
CNN unit has launched a commercial self-service online storefront
that is intended to enable journalists, publishers and media
organizations to license individual stories.
CNN Wire charges
$199 for a one-time use of a story.
Susan Grant, executive
VP of CNN News Services, says the service meets the need
of a changing business landscape.
CNN Wire provides
an opportunity for a new platform to make CNNs stories
easily accessible, and for the first time, on a per-story
basis to any publisher, anywhere on their own timetable,
says her statement.
to publishers: use our story to bolster your own outlets
healthcare, entertainment, political, investigative and
news continued on next page)
Edition, September 23, 2009, Page 4
MEDIA IS FAR FROM DEAD
print media is far from dead, but must be reinvented for
a world in which "content is everywhere," according
to a panel discussion Sept. 15 sponsored by Kaplow Communications
at the Algonquin Hotel in New York.
Sreenivasan, professor at Columbia Journalism School and
former TV technology reporter, spoke against the gloom
and doom talk about the media that makes it feel like a
person is attending a wake.
that enrollment at CJS is up 40 percent, Sreenivasan said
journalism will thrive by marrying traditional and technical
skills. To him, media have entered the world of the tradigital
isnt going out of style, agreed Lesley Jane
Seymour, editor-in-chief of More, the magazine targeted
at 40-plus women. Good content rises to the top.
senses a backlash against the roving masses of bloggers
and believes todays harried Americans need editors
to cut through the garbage.
Millstein, senior VP-digital media at Hearst Newspapers,
is more confident of the future now then he was 18 months
ago. After rounds of cost cutting, Hearst newspapers have
just recorded their best week in quite some time, he said.
likened the newspaper business to the transformation made
by IBM when the mainframe giant was besieged by nimbler
competitors such as Wang Laboratories, Prime Computer and
Digital Equipment during the 80s and 90s.
brought in an outsider, Lou Gerstner, a veteran of McKinsey,
RJR Nabisco and American Express, as CEO in 93 to
be a disruptive force. Gerstner revamped the
mainframe focus of IBM to that of a global services company
that even had the temerity to incorporate software of the
competition into their offerings.
CEO had to fire half the sales force to make IBM work. The
result: Wang, Prime and DEC are now history.
said newspapers were once the disruptive force
that put the pamphleteers of Colonial America out
of business. He knocked the notion that papers faced
a defining moment. There have been many defining
moments in various business cycles. The newspaper business
model must simply be overhauled.
instance, Millstein noted Connecticut has 25 daily newspapers.
Long Island, which has an equal population to the Nutmeg
State, has a single daily, Newsday. The Connecticut medias
traditional small town orientation is out-of-step with today's
digital age, according to Milstein.
wants a timeout. The death of newspapers story
has been oversold and overtold, he said.
real story, he said, is about mega-deals gone bad. Those
acquisitions were made by buyers who thought the industry
was at rock bottom.
cited real estate maven Sam Zells acquisition of Tribune
Co., Rupert Murdoch's purchase of the Wall Street Journal
and PR man Brian Tierney's group acquisition of the
Philadelphia Inquirer/Daily News as questionable
deals made just prior to the recession.
survive the digital age, Millstein believes the newspaper
industry must work together to get people to pay for online
content. They will pay for content as long as newspapers
are not perceived as offering commodity news.
pay for cable TV, for instance, because there is a perception
that channels like HBO have value.
noted that the print media is not going to go belly-up any
time soon because the huge Baby Boomer generation
still buys papers.
big problem faced by newspaper ad reps: 30-year-old media
buyers overwhelmingly favor digital buys.
believes that is a big mistake. He said Hearsts Houston
Chronicle sells 500K copies each Sunday. Advertisers
just love it when their preprints fall out of the paper
and a person has to pick it up. That is advertising that
works, said Millstein.
AILES TOPS RUPE AT NEWS CORP
Fox News Channel CEO Roger
Ailes outearned News Corp CEO Rupert Murdoch, 78, in fiscal
2009 (ended June), according to the media giant's proxy
Ailes, former President
Reagans media guru, scooped up total compensation
of $23.7M, up 19 percent from the $19.9M haul of 07.
Murdoch's comp slipped 27 percent to $20M.
The 69-year-old Ailes
has a contract through fiscal 13. Under that agreement,
he is to serve as Fox News Channel chief, Fox Business News
CEO, editor-in-chief of FoxNews.com and chairman of Twentieth
TV. He is guaranteed a base of $5M and $1M bonus through
10. The bonus jumps to $1.5M from 11-13.
Murdoch earned $8.1M in
salary in 09, an equal amount to former COO Peter
Chernin, who left with the expiration of his contract.
OBSERVER KICKS OFF NEW PUB
The New York Observer
has launched a new quarterly magazine, Observer Playground,
a glossy lifestyle pub focused on parenting in New York
The magazine has been
inserted free in the Sept. 16 edition of the Observer newspaper.
Parental advice on nutrition,
fashion, education and other topics on navigating the city
with children are a focus. Lynn Stern, an author who founded
the website Divalysscious Moms, is editing the publication.
Weeds actress Mary-Louise Parker is on the first
Media Group publisher Jared Kushner said sophisticated
people with children are a cornerstone of Observer
readership. OMG launched Commercial Observer, a weekly
covering real estate, last month.
23, 2009, Page 5
OF PR FIRMS
GRABS STAKE IN ATTENTION
Partners, a publicly traded network of marketing and communications
firms, has acquired a stake in New York-based Attention
Partners, a social media-savvy PR firm.
terms of the investment were not disclosed.
was set up in 2006 by Curtis Houghland, a Middleberg and
Ruder Finn veteran. Houghland said the deal gives Attention
the resources to grow its business with the autonomy to
run the firm and preserve its entrepreneurial culture
chairman and CEO Miles Nadal noted several of its agencies
have worked with Attention for more than a year.
GC LANDS ASIAN YOUTH FESTIVAL
Global Communicators has
picked up U.S. PR duties for the "Southeast Asia Youth
Engagement Summit" set for Malaysia in November.
The conference is expected
to attract more than 6,000 young people from Malaysia, Thailand,
Indonesia, Singapore, Laos and Brunei. They will hash out
ways to create change to better the world.
GC CEO Jim Harff says
Barack Obama and his overall message of "change"
is a key inspiration for YES 2009.
The Yes 2009 website features
a photo of Obama with the caption our reason for being.
It hails the American President as the No. 1 citizen
on the planet this year, he gave birth to a renewed sense
of hope, confidence, self-worth and empowerment to many
across the globe.
The site also makes clear
the movement is not about President Obama; its
about the youth of southeast Asia.
Speakers at the event
include Sir Bob Geldof, founder of Live Aid, Gary Kasparov,
chess champion, Biz Stone, co-founder of Twitter, and Amitabh
Bachchan, Bollywood mega-star.
took a battering in the latest index of brand values since
2008 by Interbrand and BusinessWeek.
The value of the top 100
brands fell 4.6% overall since last year's tally.
Seven companies fell off
the list, including Merrill Lynch (34 last year), AIG (54)
and ING (86). UBS dropped 31 places to No. 72, a loss of
50 percent of its brand value, according to
the index. Google, Amazon and Zara were the top gainers.
Coca-Cola, with a brand
value calculated at $68.7B, topped the index for the ninth
straight year and was up three percent over '08. IBM (+2%),
Microsoft (-4), GE (-10), Nokia (-3), McDonald's (+4), Google
(+25), Toyota (-8), Intel (-2) and Disney (-3) rounded out
the top 10.
American Express tumbled
32 percent to No. 22 with an estimated brand value around
$15B. Harley-Davidson plummeted 43% to $4.3B.
Complete list of 100 is
Young Communications, New York/The Italian
Wine Masters, wines of four regions of Italy, including
Runello di Montalcino, Chianti Classico, Nobile di Montepuliciano
all of Tuscany, and Conegliano-Valdobbiadene in Veneto,
for PR. Events are slated for Chicago and New York.
Morris + King Company, New York/Univ. of California,
San Francisco Center of Excellence for Breast Cancer Care
and Quantum Leap Healthcare Collaborative, for PR for BreastCancerTrials.org,
a clinical trial matching service for breast cancer patients.
Novelli, New York/2009 BlogWorld & New Media
Expo in Las Vegas, as AOR for PR for the Oct. 15-17 event.
The Omnicom-owned firm will work with independent shop Shift
Communications on media outreach, on-site support and creative
PR, New York/3DIcon Corp., developer of next-generation
3D projection and display technologies, as AOR for strategic
communications for its CSpace technology.
PR, New York/Network Media Holdings, owner of sites
as AOR for PR.
Communications, Boston/1366 Technologies, silicon
solar cell designer and maker, for PR to build awareness
of its innovations among manufacturers, investors, and green
industry influencers. The firms green
unit handles clients like Northern Power Systems, Advanced
Electron Beams and the U.S. Department of Energys
Baltimore/Buster Sports, fan website for college football
and basketball, for brand positioning and communications
targeting fans of the two sports.
Raleigh/Parelli Natural Horsemanship, for PR counsel, development
of a media relations campaign, social media, as well as
advertising, event marketing, and partnership dev.
& Associates, Atlanta/Danver Stainless Steel
Cabinetry, for integrated marketing comms., including branding,
PR and social media.
Group, Boca Raton, Fla./My Coupster, text-message
marketing company, for PR. The company texts coupons to
cellphone users in Dade, Broward and Palm Beach county.
PR, Los Angeles/YWCA Greater Los Angeles, for a three-year
integrated marketing comms. plan, including advertising,
PR, direct marketing, events, community and talent relations.
Hong Kong and Beijing/Habitat for Humanity China, for PR
support of the 2009 Jimmy and Rosalynn Carter Work Project,
the Mekong Build. GH staffers in China are handling media
relations for the Sichuan project, slated for Nov. 15-20,
which will also be launched simultaneously in Thailand,
Laos, Cambodia and Vietnam.
Edition, September 23, 2009, Page 6
BOOSTS MEDIA TEAM
Oliff has left Trevelino/Keller Communications to serve
as team leader for media relations at Washington, D.C.,
broadcast PR firm zcomm.
manages media relations and social networking for the firms
clients like Beveragette, Ponds, and One A Day Vitamins.
previously handled assignments for Raving Brands, Beazer
Homes and Delta Community Credit Union while at T/KC.
is a former PR assistant and special event manager for Saks
Fifth Avenue in Atlanta.
IABC/NYC HONORS SUSMAN
The International Association
of Business Communicators' New York Chapter has named Sally
Susman, senior VP & chief communications officer at
Pfizer, its "2009 Communicator of the Year."
Susman is lauded for taking
a "leadership role in helping the company and the pharmaceutical
industry build a constructive, open dialog with stakeholders
on healthcare reform," according to the statement of
Robert Noltenmeier, IABC/NY head.
Susman joined Pfizer in
February '08 after seven years at Estee Lauder Cos., where
she was executive VP for global communications. Earlier,
she was a top communicator at American Express, deputy assistant
secretary for legislative and intergovernmental affairs
at the Commerce Dept. and legislative assistant at the Senate
Committee on Commerce, Science and Transportation.
Susman receives her IABC
honor during a Nov. 12 gala at the Metropolitan Club in
PRS SEEKS INPUT ON MEASUREMENT
The PR Society is asking
for industry comment on its set of recommended metrics and
approaches intended to move the industry toward a standard
The guidelines were put
together by a group of staff that considered input from
members, the group said. Ketchum partner and managing director
David Rockland heads the group.
It is asking for comments
via one of the Societys blogs: http://comprehension.prsa.org/.
Smith, principal for IT staffing solutions provider
Matrix Resources, has moved to interactive marketing agency
as VP of sales. He covers its Atlanta base and New York
office. ... Noting more than 400 companies have filed their
first exhibits in the XBRL reporting format with the Securities
and Exchange Commission, Business
Wire has put together a Sept. 24 webinar, XBRL
Update: Guidance for Successful Filings. David Blaszkowsky,
director of the SECs Office of Interactive Disclosure;
Campbell Pryde, VP, doman and chief standards officer at
XBRL US; Clare OLeary, a CPA at Pfizer, and Ali Paksima,
XBRL accounting manager for BW, round out the panel discussing
lessons and tips of transitioning to the format. Info/registration:
Cover, senior VP at Ogilvy PR Worldwide, to Spectrum,
Washington, D.C., as senior VP and practice leader for disease
management. Cover handled large federal accounts for the
Centers for Disease Control and Prevention and the Dept.
of Health and Human Services, among others, at Ogilvy. Kevin
Walsh, director of online strategy at LensWorld.com,
has also joined Spectrum as VP of digital strategy.
Beeman, an 11-year veteran of Dix & Eaton, has
moved to the corporate side as director of corporate communications
and investor relations for Akron, Ohio-based A. Schulman,
a global supplier of plastic compounds and resins. Prior
to joining D&E in 1998, she worked at an IR shop in
OShaughnessy, media director, The Bomstein
Agency, to Sage Communications, Vienna, Va., as VP of its
media services unit.
Ferguson, copy editor and columnist for Gannett Newspapers
The Ithaca Journal, to the Produce Marketing Association,
Newark, Del., as PR manager. Shell handle, media,
industry, member and public communications for the 3,000-company
trade group for produce and floral suppliers.
Krass, A/E at JMPR Public Relations, to Novom Marketing,
Hollywood, Calif., as an A/E focused on travel and resort
accounts in Mexico and Arizona. She is also a masters
candidate at California State Univ. in communication studies.
She previously worked at Pop Culture PR.
Villa to lead A/E for JB Cumberland PRs green
divsion in New York. VP Marie Cacciato continues to manage
Matson to A/S and Alison
Zemanski to senior A/E in GolinHarris D.C.-based
public affairs unit. Matson is a nearly five-year staffer
of the firm and has handled The Meth Project, the Foundation
for Community Empowerment in Dallas and Kent State Univ.
Zemanski has worked on the Games for Health Project and
Century 21. The PA unit has also added Kathryn
Seck, communications and outreach director for Democratic
Mass. Sen. John Kerrys Committee on Small Business
Burness, former senior VP for public affairs and
government relations at Duke University, has been named
a member of D.C.-based Widmeyer Communications higher
education advisory panel. Burness held the top PA slots
at Cornell, Univ. of Illinois and Stony Brook.
Field and Danielle
Bickelmann to A/Es, Michael A. Burns & Associates,
Dallas. Field, a two-year PR veteran, handles accounts like
Future Food, ASSA ABLOY Hospitality and Thompson Realty
Corp. Bickelmann works on Warwick Intl, 6 Day Dental
& Orthodontics and NexBank.
Edition, September 23, 2009, Page 7
CIRCULATES AUDIOTAPES (contd
from pg. 1)
The teleconferences, including
six more that are scheduled, are a move to build consensus
among Assembly delegates and the membership for a complete
revision of the current bylaws. Members are asked to send
in their suggestions for new bylaws.
Debates about many sections
of the proposed bylaws are taking place in the governance
e-group of PRS and in PRSAY, a blog on the PRS website that
is open to non-members as well as members.
PRS leaders have long
emphasized that the Society represents not only members
but the entire industry worldwide (worlds leading
advocate for communications professionals).
Members have criticized
proposals to end district representation on the national
board (all directors would be at-large); that only those
who have served as directors could be officers; that direct
voting by the 22,000 members would elect board and officers
(a quorum being 500 members voting in person
or by proxy); directors could serve four years in a row;
a board member would chair the nominating committee, and
the board could expel a member at its sole discretion.
Start at 22:20 of Recording
Member questions did not
start until 22:20 of the p.m. session when a delegate from
San Diego asked if it were true, as stated in an e-mail
to the chapter from Jack ODwyer of this newsletter,
that advertising people would be sought as members.
One of the answers, by
2007 chair Jeff Julin, was that PRS is trying to grow
the discipline of building relationships and that
if ads were aimed at that purpose they would become a
powerful PR tool. There would be no reason to reject
an advertising copywriter if the ads worked to build relationships,
In the first 22 minutes,
Cherenson welcomed those on the call and gave the rationale
behind some of the changes. He said that by broadening PRS
to include advertising and other communicators, PRS could
become even bigger and better. (12.00).
Make Them Part of Us
Cherenson, at approximately
30.00 in the session, said the aim is to make PRS more inclusive
and that If we can make them part of us, we can make
He sees the new bylaws
as an opportunity to improve the entire communications
a huge opportunity for us.
Cherenson said that anyone
who joins PRS will have to agree to abide by the code.
He then said (34.00) that
he doubted that journalists could sign the code because
they may not safeguard confidences.
Said Cherenson: A
reporter, for example, might have a difficult time signing
our code of ethics because, for example, safeguarding confidences,
where the reporter may [say] Im going to publish
what I hear, and so Im thinking they may not
be able to join because they might not be able to adhere
to our code of ethics. So while they may be communications
professionals, thats one group, for example, because
our code is written specifically for PR professionals, they
may be a communications discipline that just wont
be able to join. So if you read it through, if I am a reporter,
can I sign this code of ethics? I dont see how I could.
Not that theyre unethical. They abide by a different
A PRS member then commented
that an unethical reporter could sign the code.
Cherenson said that was another issue.
Bonnie Upright, 2008 chair
of the Sunshine district (7 Florida chapters), at 1:05 said
districts will lose a pipeline to national if
each of the ten districts do not have their own representatives
on the board.
Both Cherenson and Rickey
responded that what is important is strong leaders
and that geographical location should not trump such skills.
Just because youre from a geographical area,
does that mean youre naturally going to be a good
leader and youre going to serve your district well?
Upright, who heads Upright
PR in Orange Park, Fla., said, Every district absolutely
has folks that are capable and would be fantastic leaders
at the national level. She said there are only a couple
of districts that have trouble fielding candidates and the
rest of the districts should not be punished because
Districts that have had
such trouble include Southeast, Southwest, Northeast and
Tri-State (N.Y., Conn., N.J.). Lynn Appelbaum, Tri-State
director, only agreed to serve for 2009-10 after two nomcom
deadlines had passed. Her predecessor, Francis Onofrio,
was from Bethany, Conn. No one from New York sought the
Another caller said PRS
leaders have offered no compelling argument
for depriving the districts of board seats. He said the
board could wind up with directors from the two coasts and
no one in between. He cited a poll of members that found
that 75% want to keep district representation on the board.
Senior members have long
said that the 35-year bar against non-APRs serving in national
posts is the main cause of the shortage of candidates.
At the 38:00 mark, Cherenson
said that members should not complain about vendors
being members because the role of vendors in the PR industry
has changed over the years.
Some PR newswires were
once considered vendors but they are now part of strategic
communications, he said.
it, said Cherenson, most agencies are in a vendor
capacity as well looking for corporate clients and often
hawking their wares and trying to secure clients.
APR No Test
When several callers decried
the proposed removal of APR as a requirement for national
board service (42:00), Rickey and Cherenson noted that the
APR exam does not test for leadership skills.
APR does not mean
you are going to be a great leader, said Rickey.
At 53:00 Rickey noted
that the trend in associations is not to demand any particular
credentials for leadership posts.
Edition, September 23, 2009,
rules that let banks hide depressed assets
in off-book cubbyholes and financial writers who talked
about subprime loans when a better phrase was
predatory lending, are faulted in commentaries
in the New York Times and Columbia Journalism
accounting columnist Floyd Norris, in a Sept. 11 column
with unusually harsh language (it was headlined Accountants
Misled Us Into Crisis), blamed banks that hid dubious
assets off their balance sheets and the accountants
who let them do this. He is by no means assured that this
might not be repeated.
aim is taken at the Financial Accounting Standards Board
and its international equivalent, saying they are racked
by politics and unable so far to make needed
had large losses from assets they did not even report owning,
he wrote, because of a loophole called Qualified Special-Purpose
Entities which were supposed to operate automatically
with others owning the securities.
wants to pull the plug on this device although the move
is years too late, says Norris.
also reports that FASB and its international equivalent
are having trouble coordinating on fair value
and other rules and that both boards have been forced
by political pressure to back down on some specifics.
staffer Elinore Longobardi, writing in the Sept./Oct. issue,
says newspapers and other media were bamboozled into
using subprime as the name for loans to the
unqualified when terms such as predatory lending
or even liar loans were more accurate.
Homeowners were led down
the garden path when they started dipping into their home
equity when what they were really doing was taking
PR Society Assembly Nov. 7 in San Diego could go
crazy, parliamentarian Colette Trohan has warned.
It certainly could and
one of the chief causes will be Roberts Rules of Order
Newly Revised. (RONR$21.47 via Amazon.com).
We have covered at least
35 Assemblies and have seen debate descend into chaos because
few delegates knew RONR and especially the Order of Precedence
of Motions (11 of them).
The chair will shout out
of order to anyone who violates this order, rattling
Besides studying the proposed
bylaws, a bald attempt to give greater powers to the executive
committee and rob the Assembly of its right to vet and elect
officers and board, delegates must study RONR and books
that simplify it.
RONR imposes a rigid straightjacket
on gatherings and those who know the rules have a distinct
The rules are aimed at
encouraging fairness but theres a reason that parliamentary
maneuvers has entered the language. The rules can
be enforced, ignored or falsely stated. For instance, at
the 2003 Assembly, a motion to reconsider dropping APR for
the Assembly was allowed for the losing side when only the
winning side has the right to do this.
PRS Assembly is still governed by RONR although leaders
have opted to ignore the following statement in the newest
edition that was aimed at states like New York that accept
the 1987 Revised Model Non-Profit Corp. Act that calls for
an explicit prohibition of proxies:
If the law under
which an organization is incorporated allows proxy voting
to be prohibited by a provision of the bylaws, the adoption
of this book as parliamentary authority by prescription
in the bylaws should be treated as sufficient provision
to accomplish that result.
What could be clearer
than that? RONR is against proxies because they violate
the fundamental principal of parliamentary law that
only members physically present can vote in a legislative
body. RONR also adds that proxy voting violates the
principle of one member, one vote since one member
may have numerous votes.
PRS leaders cite Section
609 of the NYS Not-for-Profit law which says Every
member may authorize another to act for him
by proxy. But this refers to regular members
and not to elected delegates.
group of five or ten people who tried to discuss
something using RONR would soon head for the nearest bar.
In fact, under Roberts,
the motion that has precedence over all other motions is
Fix the time to adjourn, followed by Adjourn,
followed by Take a recess.
In other words, Lets
just blow this whole thing off is the most important
thing in Robers, requiring only a motion, no second,
allowing no debate, and only needing a majority to pass.
No. 4 is Raising
a Question of Privilege, which actually means you
dislike the sound system, the air-conditioning or some other
matter involving comfort.
If a single person is
affected, a point of personal privilege can
Assembly delegates tend
to confuse this with Point of Order which is
for claims that rules are being broken.
Few delegates will have
the knowledge (or the nerve) to announce, Division
of the Assembly, which means the chair is required
to call another vote on something. The request does not
need a second and is not debatable. The chair may use a
standing vote or a roll call.
need to study RONR
because there are 75 major sections in it.
Motions are broken
down into those that are main, subsidiary, incidental, or
privileged. Members can request that motions be reconsidered,
rescinded, renewed or ratified or classed as dilatory,
absurd or frivolous.
They need to know
the meaning of lay on the table (end debate
until this decision is reversed), orders of the day
(keep to agenda unless there is a suspension of the rules),
commit or refer or recommit, call of the
house (bring members to the floor), committee
of the whole, and informal consideration,
among many others.
PRS leaders have
signaled their intention to use electronic voting devices
for the tenth year although such devices were never approved
by the Assembly. They are not used by either the ABA or
AMA. Unless a roll call vote is sought, and there has been
only one in ten years at the Assembly, the devices block
who votes for what. Since the voting devices are numbered
and assigned to individuals, there is an immediate electronic
record of how everyone voted including who voted the proxies
and how they voted.
PRS has not revealed
how proxies were voted since they were introduced in 2005
when 81 were voted (out of a total of 240 votes). PRS that
year stopped releasing a transcript of the Assembly to reporters
Senior members say
members who elect the delegates should know how their delegates
vote. They also say it should be known how the 17 national
directors, 10 district chairs and 20 section heads voted
last year when a motion was made at 5 p.m. to continue the
Assembly. The motion lost because only 52% favored continuing
and a two/thirds majority was required.