The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, September 30, 2009, Page 1
REELS IN MONSTER
Novelli has scooped up the estimated $1M Monster.com
account in a hotly contested pitch.
Weber Shandwick and Fleishman-Hillard were in the mix. Ketchum
was the incumbent, but did not pitch. It will continue current
projects such as Monsters National Football League
which is headed by Gary Stockman, is to handle Monsters
PR, product launches and social media initiatives.
recession has dealt a blow to Monster Worldwide as the online
job search company suffered a $1.4M second-period 09
loss vs. $30.8M profit for 08. Revenues plunged 37
percent to $223M. Chairman Sal Iannuzzi told investors the
company continues to invest in product innovation,
technology, new verticals, global reach and sales force
expansion, while reducing expenses.
SILICON VALLEYS ALERT
SYSTEM SEEKS PR
Clara County has begun a search for a firm to produce a
public awareness campaign for its newly minted AlertSCC
Regional Notification System, an emergency system aimed
at contacting each of the 1.7M residents of the area.
The county, which includes
Silicon Valley, wants a campaign to brand the
system and encourage the public to register their mobile
devices and email addresses so they can be notified in the
event of a disaster like an earthquake.
Social media, PR and traditional
marketing are expected to be part of the campaign. A logo
and web-based collateral materials have already been developed.
The countys Office
of Emergency Services issued an RFP on Sept. 21 and is seeking
pitches through Oct. 14. An award is slated for November.
FIRMS WORK XEROX, ACS DEAL
Kekst & Co. and Brunswick
Group are working with Xerox and outsourcing giant Affiliated
Computer Services, which have reached an agreement for ACS
to be acquired in a $6.4 billion deal.
The acquisition would
make Xerox a $22 billion document and business process management
company with the addition of Dallas-based ACS business
process offshoring services.
Michael Buckley, a partner
for Brunswick in San Francisco, is handling the ACS business.
Carl Langsenkamp, VP of global PR for Xerox, said that most
of the work on the Xerox side was handled in-house in tandem
with Brunswick. He said Kekst provided some counsel on the
BEIJING TAPS H&K
The capital city of the
Peoples Republic of China has hired Hill & Knowlton
for PR in its initial foray onto the global media stage.
The WPP Group unit is
to handle Beijings global media and communications
counseling in an effort to bolster the image of Chinas
second largest city. Beijing has a population of 14.9M compared
to Shanghais 17.4M. Gauging international opinion
of Beijing is a top priority.
H&K won the business
based on its handling of the 2008 Olympic Games.
The Beijing Municipality
recognizes how public relations contributed to the success
of the Beijing 2008 Olympic Games, said Wang Hui,
director of information for the Beijing Municipal Peoples
H&K has a long history
in Chinas PR arena, opening in the PRC 25 years ago.
AIELLO WALKS TERROR BEAT
Aiello PR & Marketing
is handling the media crush surrounding Najibullah Zazi,
who has been arrested by the FBI for alleged links with
a plot to blow up buildings in the U.S.
Wendy Aiello told ODwyers
that her Denver-based firm began working for Zazis
law firm, Folsom Law Offices, on Sept. 17. We are
assisting Folsom in managing media inquiries and monitoring
media coverage, she said via email.
Court documents charge
that Zazi purchased explosive materials and had a laptop
containing notes on how to make and handle a bomb, detonators
and parts of a fusing system in a car rented by the 24-year-old.
Zazi is a U.S. legal resident
who was born in Afghanistan, raised in Pakistan and currently
lives in Aurora (Col).
SPJ REBUFFED PRS, SAYS CHERENSON
PR Society chair
Mike Cherenson, who spoke for 57 minutes Sept. 23 to the
Central Michigan chapter in East Lansing before allowing
about seven minutes for questions, said PRS approached the
Society of Professional Journalists about doing some joint
projects but the SPJ refused.
E-mails have been
sent to Cherenson, Joe Skeel, executive director of SPJ,
and Kevin Smith, president, for further comment.
and guests were present for the Cherenson appearance. Cherenson
spent about half of his speech on PRS programs and half
on social media.
(Continued on page 7)
Edition, September 30, 2009, Page 2
NETS RUSSIAN OLIGARCHS NBA DEAL
is repping Onexim Groups deal to invest $200M for
an 80 percent stake in the National Basketball Assn.s
New Jersey Nets.
is controlled by Russias richest man, Mikhail Prokhorov.
The 44-year-old bachelor billionaire is reportedly
transaction with Forest City Ratner provides a financial
shot in the arm to its plan to build the $800M Barclays
Center. That future home of the Nets is the centerpiece
of the $5B Atlantic Yards Project in downtown Brooklyn.
Three-quarters of the 30 NBA team owners must okay Onexims
ownership before the deal becomes official.
commissioner David Stern considers Onexims investment
a slam dunk to both Brooklyn and his leagues international
expansion dreams. Prokhorov envisions introducing NBA training
techniques in his country and interning Russian coaches
overall transaction gives Moscow-based Onexim a 45 percent
stake in the Barclays Center and the option to buy a 20
stake in the 22-acre Atlantic Yards commercial and residential
Klores Communications works for Forest City Ratner.
JAPAN TAPS PODESTA
Japan has hired the well-connected
Democratic firm Podesta Group to be its eyes and ears in
Tony Podestas firm
is to counsel Japans Embassy on U.S. policies and
developments in the American political scene. PG will serve
as Japans liaison to Congress and the White House.
PG receives a $15,000
a month retainer for the work. Under the agreement, that
retainer may change if the volume of the consulting work
changes significantly and that changed work load is
likely to endure for several months.
Podesta, whose brother
John was President Clintons chief of staff, is assisted
by Molly McKew, a former research program manager for defense
and foreign studies at the American Enterprise Institute.
They report to Japans
Motohiko Kato, Minister and Head of Chancery.
USAID WANTS A FEW GOOD PR
The U.S. is looking for
individuals to bolster its public communications in Afghanistan
Uncle Sam wants applications
for four outreach and communications officer positions to
work on year-long contracts stationed in one of four regional
offices in the country.
USAID, an independent
federal agency that gets cues from the State Dept., is the
foreign aid arm of the U.S. government.
The work involves disseminating
information about USAID programs to the public and media,
supporting VIP and congressional visits, and other comms.
USAID notes that life
in Afghanistan is somewhat improved since the
establishment of a government, but living conditions are
still difficult. Its pitching a historic
Salary ranges from about
FAMILY OF KIDNAP VICTIM GETS
A PR pro with experience
in a child abduction case has been called in by the family
of Jaycee Dugard, the 29-year-old who reunited with her
family last month after an 18-year kidnapping.
Erika Schulte is handling
media relations and strategy for the girls family,
which has stayed out of the media spotlight and communicating
only through Schulte and an attorney, McGregor Scott, a
former U.S. attorney who now works at Orrick, Herrington
Schulte told ODwyers
that she was initially recommended to the family by law
enforcement officials, who were familiar with her work on
another abduction case. She has worked with Erin Runnion
since the 2002 kidnapping and murder of Runnions five-year-old
daughter, Samantha. Schulte is a founding board member of
The Joyful Child Foundation, which was set up by Runnion
and focuses on complimenting community policing and violence
reduction in schools.
Schulte has been an independent
PR consultant since 2004 and was previously director of
PR for Irvine, Calif., agency RiechesBaird.
SV WORKS WITH FRENCH RAIL
Sard Verbinnen & Co.
is working with French National Railways as the European
high-speed rail operator eyes U.S. interest in the mode
FNR, the national railroad
operator for France, said last week that it had responded
on Sept. 14 to the U.S. governments request of expression
of interest for building high-speed lines in four markets
California, Florida, Texas and the Midwest.
High speed rail lines,
which run at speeds as high as 220 miles per hour, are seen
as an environmentally sound alternative to automobiles as
the trains could lessen dependence on oil.
FFNR, known by the acronym
SNCF, for Société Nationale des Chemins de
fer français, is majority owned by the French state.
It has been dogged somewhat by its role in transporting
Jews for the Nazi regime during World War II, but the company
was given the Legion dHonneur after the war after
thousands of its workers were executed for its role in the
DEWEY SQUARE GRABS MICROSOFT
Democratic PR firm Dewey
Square Group has tapped Microsoft PR exec Ginny Terzano
to head its communications practice, following the summer
departure of former Hillary Clinton advisor Kiki McLean.
Terzano, a former press
secretary at the Democratic National Committee during Bill
Clintons successful run for the White House, was senior
director of PR and corporate communications for Microsoft
McLean stepped down in
June after being recruited for the global head of PA and
D.C. managing director slot at Porter Novelli. Terzano was
previously acting PA head for Housing and Urban Development
Secretary Andrew Cuomo and press secretary to Vice President
Al Gore from 1996-98 and deputy at the White House before
DSG also named its Hispanic
practice head, Maria Cardona, to lead its new public affairs
Edition, September 30, 2009, Page 3
companies have slashed jobs at nearly three times a faster
monthly rate than those positions lost in the overall economy,
according to the Layoff Tracker Report of Unity:
Journalists of Color, an organization of minority reporters.
news business slashed 35,885 jobs since the collapse of
Lehman Brothers last September. The report shows a 22 percent
boost in lost journalism jobs each month from September
2008 through August '09. The overall economy shed jobs at
an eight percent monthly clip during that same period.
numbers confirm that the economic downturn has hit the news
industry very, very hard," Onica Makwakwa, Unity executive
director, said in a statement issued with the report.
led the job-cutting parade as 24,511 positions were cut.
Tribune Co.s Los Angeles Times suffered the
most cuts (1,200). The New York Times (769), Hearsts
Houston Chronicle (450), Gannetts Arizona
Republic (369) and Chicago Tribune (319) ranked
broadcast sector lost 8,333 jobs, while magazines shed 1,172
topped the list of job-cutters, paring 6,629 people from
the payroll. It was followed by McClatchy (5,368), Hearst
(1,580), Cox (1,383), and New York Times Co. (1,361).
reports 201 media outlets have closed since Jan. 2008. They
include the E.W. Scripps Co.s Rocky Mountain News
and Seattle Post-Intelligencer, a Hearst property
that is now online-only.
compiled its survey from Securities and Exchange Commission
filings and self-reported data from 1,100 print and media
losses include layoffs, buyouts and jobs lost by attrition.
WAPO'S SHADID TO NYT
Anthony Shadid, Baghdad
bureau chief for the Washington Post, is joining
the New York Times outpost there.
The Pulitzer Prize winner
sent an email to Editor & Publisher saying it
is time to seek new challenges.
His wife Nada Bakri, another
WaPo staffer, is also going to the NYT in January. They
eventually will move elsewhere in the Mideast for the Times.
Shadid has been with the
Post since 2003. Earlier, he wrote for the Associated Press
and Boston Globe.
Steven Myers is the NYTs
Baghdad bureau chief.
SONG OF PRAISE FOR AL JAZEERA
Al Jazerra is what
the internationally minded elite class really yearns for,
a visually stunning, deeply reported description of developments
in dozens upon dozens of countries simultaneously,
wrote Robert Kaplan in the October edition of The Atlantic.
The Arab language satellite
TV network would eat steadily into the viewership of TheNewsHour
with Jim Lehrer if it was widely available in the
U.S., according to Kaplan.
In the Why I Love
Al Jazerra piece, Kaplan notes that Al Jazerras
strength stems partly from having headquarters in Qatar's
capital city, Doha. That location liberates Al Jazerra from
great power politics, he says, as CNN and the BBC report
news as foreign extensions of Washington's or London's
As for Fox, it can't hold
a candle to Al Jazerra. Kaplan calls Fox's viewpoint jingoistic,
meatloaf provincialism straight out of an earlier black
and white era. Al Jazerra exudes hustle,
constantly gets scoops and has gritty,
hands-on coverage across the Middle East that nobody
else can match.
The Arab network has prejudices.
It is anti-Israel and hostile to American military power,
wrote Kaplan. Al Jazerras news isn't so much
biased as honestly representative of a middle-of-the-road
developing-world viewpoint, according to Kaplan, senior
fellow at the Center for a New American Security.
Kaplan is disturbed with
Al Jazerras moral rectitude as he sees
the network believing the weak and powerless are always
right despite the complexity of the problem.
YES MEN STRIKE AGAIN
The Yes Men, a troupe
of activists known for staging stunts that use the media
to highlight issues like global warming, published a faux
edition of the New York Post on Sept. 21 containing
articles on the environment.
Post distributed in New York featured the Post-line headline
Were Screwed and contained articles on
cap-and-trade, climate change and even a Page Six
about celebrities championing green causes. The prank came
a day before a U.N. summit in New York on climate change.
A member of the group
famously posed as a Dow Chemical executive on the BBC in
2004 and said the company would liquidate its Union Carbide
unit to make reparations for environmental disaster at Bhopal.
The Yes Men are preparing
to release two documentaries - The Age of Stupid
and The Yes Men Fix The World.
CBS PARTNERS WITH GLOBALPOST
CBS News has forged a
partnership with GlobalPost, a foreign news website that
was launched by Philip Balboni, founder of the New England
Cable News Network and Charles Sennott, former oversees
correspondent for the Boston Globe.
The network is to pay
a monthly fee to GP for use of its materials that are generated
by part-timers in 50 countries. They are not going to get
GP receives more than
400K unique visitors a month. It generates revenues via
paid subscriptions, syndication and online advertising.
Paul Friedman, executive
VP of CBS News, said the network is pleased to work with
GPs global network of talented and experiences
He believes CBS now has
unmatched access to first-rate journalists with expert
knowledge of the countries they live in and cover.
news continued on next page)
Edition, September 30, 2009, Page 4
DIES AT 79
Safire, journalist, PR man, President Nixon speechwriter
and Pulitzer Prize-winning New York Times columnist, died
Sept. 27 from pancreatic cancer. He was 79.
dropping out of Syracuse University in 1949, Safire begin
his communications career as legman for Tex McCrary, columnist
for the New York Herald Tribune, who also hosted
a radio and TV show. Safire interviewed celebrities like
Mae West before exiting in 1951 for a WNBC-TV post in Europe
and the Middle East.
served in the Army from 1952-54 and reported from Europe
for the Armed Forces Network.
burst onto the worlds stage as PR man working in Moscow
to promote U.S. products. Safire helped stage the famous
kitchen debate between Vice President Nixon
and Nikita Khrushchev. The iconic photo, snapped by Safire,
stood to contrast communist and capitalist systems.
hired Safire to work his 1960 campaign against John F. Kennedy.
Safire opened his own PR shop in 1961 and handled political
campaigns such as Nelson Rockefellers 1964 bid for
the presidency and John Lindsays race for the mayor
of New York.
firm was sold in 1968, freeing Safire to join the Nixon
Administration as special assistant and speechwriter. He
penned many of Nixons speeches on Vietnam and the
economy, and is famously known for coining phrases such
as nattering nabobs of negativity and hopeless
hysterical hypochondriacs of history that Vice President
Spiro Agnew hurled at his critics.
1973 to 2005, Safire was the conservative voice of the NYT.
He won the Pulitzer Prize for columns probing the financial
dealings of Bert Lance, President Carters budget director.
received the Presidential Medal of Freedom from President
George W. Bush in 2006, and most recently chaired the Dana
Foundation, which supports research in neuroscience.
HELMS CYGNUS OUT OF CH. 11
French, former CEO of Penton Media, has been named CEO of
Cygnus Business Media, the B2B publisher that emerged from
Chapter 11 reorganization on Sept. 21.
called the company a "formidable influence in business
today." He takes over for interim-CEO, Charles Carnaval,
an executive with turnaround firm Zolfo Cooper who will
aid in the transition.
dozens of titles include Food Logistics, Fleet
Maintenance, Yard and Garden Magazine,
Law Enforcement Product News and Advanced Imaging.
GUIDES BAY AREA NEWS GROUP
& Wolfe is handling the Bay Area News Project,
which is the working name of the non-profit online news
venture being launched with $5M in seed money
from the Hellman Family Foundation.
BANP is a collaboration of public TV/radio/interactive programmer
KQED and U.C. Berkeleys journalism school.
is to provide media outlets in-depth coverage of government/public
policy, education, neighborhood news, arts, cultural affairs
and food and wine.
San Francisco Bay Area has suffered a major media contraction
as newspapers and broadcasters have gutted newsrooms.
Hellman, co-founder of investment firm Hellman & Friedman,
believes BANP is a new economic model that will sustain
original, local and quality journalism.
New York Times is in discussion to distribute BANP
content for its Bay Area pages.
Knight, VP at C&W, serves as PR director of BANP. The
groups temporary site is at www.bayareanewsproject.org.
OUT AT NEWSDAY
Knight has stepped down as publisher of Newsday after
a five-year stint at the Cablevision property. He emailed
staffers to tell them the time is ripe to move on and let
others move our business forward.
Jimenez, publisher of sister paper, AM New York,
is taking over for Knight on a temporary basis.
Smith, Cablevision's president of local media, oversees
both properties. Cablevision acquired Newsday from Tribune
Co. last year. Tribune acquired Newsday's former parent
Times Mirror in 2000.
BLASTS ROLLING STONE
McCaughey, the former Manhattan Institute scholar credited
with conjuring up the death panel charge in
the current health care debate, has blasted a Rolling
Stone October issue piece by Tim Dickinson that said
she worked with tobacco company Philip Morris to derail
the Clinton-era overhaul attempt.
in a Sept. 23 statement, blasted the accusation as outrageous
and fictional. She also criticized the Wenner
Media magazine for accepting tobacco advertising.
RS piece, titled The Lie Machine, cited a Philip
Morris memo that said McCaughey worked with the company
on a three-part article in The New Republic which
ran a McCaughey piece, No Exit, credited with
playing a key role in torpedoing Clintons attempted
reform of healthcare. RS said in the article that McCaughey
did not respond to a an interview request.
publicist Mark Neschis did not return an inquiry from O'Dwyers
about McCaugheys criticism.
1994 New Republic piece was recanted by the magazine in
2006, when it apologized for running it. She rode a wave
of interest in her work to the lieutenant governership of
New York under George Pataki.
readers should know is that Rolling Stone would rather try
to discredit me (however lamely) rather than address the
real issues, said McCaughey, who dismissed other criticism
in the article as a tired rerun.
reported that the Philip Morris memo detailed an effort
to cultivate favorable pieces with friendly
contacts in the media as part of the 90s-era
Clinton overhaul included tax increases on tobacco products.
30, 2009, Page 5
OF PR FIRMS
MAKES ANOTHER MOVE
Jersey PR firm Beckerman has acquired boutque digital media
relations shop Wise PR.
Wise, based out of Manhattan, takes up the VP/new media
strategies post at Hackensack-based Beckerman.
founded in 1990, acquired Avalanche Strategic Communications
in June to boost the firm to 35 staffers and around $6M
AFFECT GETS U2 BUZZ FOR FIRM
Affect Strategies is working
with New York design firm Hoberman Associates as the company
steps in the spotlight for its work on the high-tech stage
used by U2 on its North American tour currently underway.
Hoberman worked on a tranformable
video screen used by the Irish band in their elaborate stage
show. Affect is helping position HA as a premier design
studio by showing off its work on fusing digital and
The firm is also pitching
CEO Chuck Hoberman as a thought leader in the architectural
RESOLUTE EXPANDS IN NORTHEAST
PR firm Resolute Communications has opened a new U.S. office
Resolute, which has a
New York outpost, said it now has a broader footprint in
the U.S. to deepen its work with a growing diversity of
healthcare organizations in the Northeast.
VP, leads client services for the new office. This
is one of the geographic centers representing the future
of healthcare communications opportunities with its numerous
medical and academic centers, biotech and pharma companies,
and device, diagnostic and health technology organizations,
she said of Pittsburgh.
Pennsylvania ranks No.
4 in the U.S. among all states in bioscience academic R&D
Travel and tourism firm MMG
Mardiks, New York, has redesigned its website at
mmgmardicks.com with more detailing firm info, case studies
and new media tools. ...IKON
Public Affairs, Fairfax, Va., has been tapped to
run Chuck Kozaks U.S. Senate bid in Nevada. Kozak,
a Republican, seeks to unseat Senate Democratic Majority
Leader Harry Rein. IKON is part of AIMS Worldwide. ...Jeff
Monter, principal creative services at Innis
Maggiore, Canton, Ohio, exhibited his watercolor
paintings and drawings at the Canton Museum of Art from
Sept. 22-29. Theme was Quiet by Nature. ...The
Washington, D.C.-based League of American Bicyclists has
declared Minneapolis-based Carmichael
Lynch Spong as a Bronze Level Bicycle Friendly
Busines, one of 45 new designees. The agency makes
bicycling an option for transportation and provides amenities
like locker rooms for changing and incentives for biking
employees, including entering them into a quarterly drawing
to receive a $500 gift certificate to a local bike shop.
Communications, New York/Ci&T: consulting and
technology outsourcing services; Vigilant LLC: consulting
and managed services for IT security teams; CodeFutures
Corporation, database-performance tools, EDM Council, nonprofit
trade association created by the financial industry to elevate
data management as an essential business mandate; Cloakware,
software solutions to manage, protect, automate and monitor
access to vital information assets; and CT, software for
legal, financial and insurance professionals.
Consultants | PR, New York/Heart Rhythm Society,
for branding and message development, as well as graphic
design work for a public awareness campaign slated for an
October launch to coincide with Sudden Cardiac Arrest Awareness
Young Communications, New York/Bodegas Farina, Spanish
winery introducing its Colegiata brand in the U.S. in early
2010; Vinos de Madrid, wine producing region of Spains
capital, for PR in New York and Chicago in October targeting
industry trade and media, and The Kingdom of Navarra, Spain,
for trade and media promotion of its wines in February 2010
in New York.
Communications, New York/Capco, business consulting
and tech services for the financial services sector, for
PR for its North American operations based out of N.Y.,
Chicago, San Francisco and Toronto.
Worldwide, Washington, D.C./Pursol Solar Systems,
for public affairs and government relations consulting centered
on the green energy sector.
Raleigh, N.C./Blount Street Commons, Raleigh downtown development,
as AOR. Work includes , including media relations, social
marketing and events.
Public Relations, Raleigh/North Carolina Veterinary
Medical Association, for developing and implementing a PR
Government Affairs, Washington, D.C./Credit Union
National Association Mutual, financial services for credit
unions, their members and customers, to monitor legislation
on insurance and financial services industries.
Smith Media Innovations, Nashville, Tenn./faces clinic,
cosmetic surgery clinic, for marketing and PR services.
Marketing Group, Cincinnati/Greater Cincinnato World
Affairs Council, for brand development, media relations
and website development. The WAC was formerly incorporated
as GlobalCenter and focuses on global understanding and
cross-cultural awareness of international affairs.
Communications, Los Angeles/Robert Danhi, chef, cookbook
author, and restaurant consultant; Out & About Tours,
bus tour of LGBT history and hotspots in Los Angeles; iZO
Cleanze, full-body cleanse system; Nana, Whats
Cancer? book, all for PR.
Edition, September 30, 2009, Page 6
MERGER GETS NOD
shareholders voted on Sept. 25 to approve by a wide margin
a merger with The NewsMarket.
than 3.6M shares voted in favor, compared with just under
as of Aug. 3, 2009 were eligible to cast ballots to accept
or reject the $0.20 per share offer worth about $1.3M based
on 6.4M available shares.
which will be the surviving corporation in the
merger, posted second quarter revenue of $3.6M, a 28 percent
slide from 2008 but in line with expectations.
merger was completed with the filing of a certificate of
merger with the State of Delaware, where The NewsMarket
WILKS NAMED NIRI CHAIRMAN
Brad Wilks has been elected National Investors Relations
Institute 2010 chairman, taking over for Bina Thompson,
VP-IR at Colgate-Palmolive.
Jeff Morgan, president
of the more than 4,000 member organization, calls Wilks
ideally suited to lead the board during this period
of profound change.
Prior to SV, Wilks was
managing director & Chicago chief of Ogilvy PR Worldwide,
senior VP at Fleishman-Hillard and IR head at Ball Corp.
He began his PR career at Adams & Rinehart. His experience
includes mergers & acquisitions, litigation, crisis,
proxy fights and product recalls.
Wilks says his goal is
to strengthen the ties between NIRI headquarters and local
chapters, while stepping up the advocacy role of the Vienna,
WT SETS UP CLIMATE CHANNEL
World Television, a London-based
broadcast PR shop, last week kicked off an online video
news portal for reporters ahead of the United Nations Framework
Convention on Climate change in December.
The portal, climatetalks.tv,
will host video footage for download from October through
2010, as well as news content on the climate debate.
The site is supporting
hundreds of organizations attending the event.
The conference runs from
Backs CPSC: News Broadcast Network is handling broadcast
PR for the U.S. Consumer Product Safety Commissions
video news release campaign touting the Deadly Dangers
of Furniture and TV Tip-Overs.
NBN last week broadcasted
via satellite a VNR in English and Spanish featuring demonstrations
of furniture and TVs tipping over on a dummy, as well as
testimony from a parent of a victim and other information.
Takes Initiative: PR Newswire has inked an agreement
with the Clinton Global Initiative for news distribution
services throughout the year for the entity and its non-profit
participants amid its annual meeting in New York last week.
The CGI ran from Sept.
22-25 in New York.
Hannaford, managing director of Zeno Groups
New York outpost and head of its corporate and public affairs
unit, has returned to Washington, D.C., to chair Levick
Strategic Communications expanded PA practice. Hannaford,
who handled clients like SCA, Surescrips and T-Mobile at
Zeno, was previously managing director of MS&L's D.C.
office where he worked on Eli Lilly and Co., Nike and Allergan.
He worked in-house on corporate advertising for Blue Cross
and Blue Shield in the capital area. Hannaford started out
as a legislative aide to Sen. Richard Schweiker (R-Pa.)
and moved on to the Dept. of the Interior and Minerals Management
Service. Richard Levick, president and CEO of the firm,
in announcing the hire, said the new legislative and regulatory
environment in the capital, as well as vastly changed
and diffused communications channels have made policy
communications more challenging.
Samson, a senior marketing comms. strategist for
GolinHarris, has been named VP in Los Angeles. Sybil
Wartenberg, national media relations director for
the Kaiser Foundation Health Plan, has been named a VP at
GolinHarris in San Francisco.
Daye Scott, an expert on the fast food sector, to
Weber Shandwick, Atlanta, as an account director. She had
recently been editor of the trade magazine QSR and appears
often as an expert on Fox Business and CNBC. She is a former
writer and editor for D Magazine in Dallas.
Lopez, who stepped down as chief of staff to Sen.
John Ensign (R-Nev.) when Ensign confessed to an extramarital
affair with a campaign aide, has joined the D.C. office
of Las Vegas-based R&R Partners. Lopez served Ensign
in the senate since 1995 and became chief of staff in 2006.
He previously worked for Ensign when he was a congressman
when he lost a 1998 bid for the senate to Sen. Harry Reid
White to VP, public affairs, MWW Group, East Rutherford,
N.J. The four-year MWW veteran has served as public affairs
and government relations liaison for client teams across
the agency. He is a former Republican political operative
in New Jersey.
Simon, chairman of Amplify Public Affairs, will receive
the Donald H. McGannon Award, a lifetime achievement honor,
on Sept. 30 from the Office of Communication of the United
Church of Christ in Washington, D.C. The group aims to tackle
digital issues from an ethical and moral view and was formed
in 1959 to tackle discrimination among souther TV and radio
networks. Simon founded Issue Dynamics in 1986.
Edition, September 30, 2009, Page 7
questions were taken at the end of his speech and most of
his time was spent explaining that PRS wants to keep up
with changing job descriptions and therefore needs to enroll
everyone in communications and not just people with PR job
must agree to abide by the Society Code of Ethics, he noted.
the Q&A period, Cherenson moved to an area that had
been set up for a meeting with chapter leaders.
the speech he mentioned that PRS reached out to SPJ for
the purpose of setting up joint projects or programs but
that SPJ spurned the offer.
in the p.m. Sept. 10 teleconference on the proposed bylaws
of PRS, expressed doubt that journalists could live up to
the Society Code.
Wants to Be Inclusive
said Sept. 10 that the aim of the new bylaws is to make
PRS more inclusive and that "If we can
make them (advertising people) part of us, we can make them
sees the new bylaws as an opportunity to improve the
entire communications community
a huge opportunity
said that anyone who joins PRS will have to agree to abide
by the code.
then said (34:00) that he doubted that journalists could
sign the code because they may not safeguard confidences.
Cherenson: A reporter, for example, might have a difficult
time signing our code of ethics because, for example, safeguarding
confidences where the reporter may not I'm not going to
keep your confidences. I'm going to publish what I hear
and so Im thinking they may not be able to join because
they might not be able to adhere to our code of ethics.
So while they may be communications professionals, that's
one group, for example, because our code is written specifically
for PR professionals, they may be a communications discipline
that just won't be able to join. So if you read it through,
if I am a reporter, can I sign this code of ethics? I dont
see how I could. Not that theyre unethical. They abide
by a different code.
PRS member then commented that an unethical
reporter could sign the code. Cherenson said that was "another
and the Assn. for Education in Journalism and Mass Communications
have been asked to comment on Cherenson's remarks about
journalists. Answers have not been received as of press
Unconcerned on Bylaws
people at the lunch said most of those in the audience seemed
either unknowledgeable or unconcerned with the PRS bylaws
re-write that has occupied "thousands of hours"
of volunteer time according to Cherenson.
people said most of those in the audience seemed to be concerned
with information on job openings and career possibilities.
chapter members work for non-profits, government bodies,
or educational institutions.
of the six top chapter officers are in such jobs.
Readett, president, is with the Office of Highway Safety;
Denise Donohue, president-elect, Michigan Apple Committee;
Andrea Messinger, Michigan Municipal League; Melody Kindraka,
asst. treasurer, Michigan State Police, and Kate Tykocki,
past president, is with Capital Area Michigan Works.
Weller, treasurer, is with Jackson National Life. Attempts
to have chapter members, PR or journalism majors from Michigan
State, which is located in East Lansing, or the Michigan
State student newspaper cover Cherenson's speech were unsuccessful.
State's journalism dept. is described as nationally
and internationally known and that it includes a Pulitzer
Prize winner, ex-Time magazine reporter and world
class researchers and specialist faculty with extensive
experience in newspapers, magazines and other media.
Among those listed on the University website is Prof. Jane
Briggs-Bunting, a lawyer as well as a reporter. However,
when contacted, she e-mailed that she is not full time with
the University for the next year.
at the State News, the University newspaper, did not return
calls or e-mails. The lack of interest was similar to that
which was found in Akron, Ohio, earlier this year when Cherenson
addressed that chapter. See story at: http://www.odwyerpr.com/members/
NEW MEDIA NOT MOVING INVESTORS
influence of new media is unquestioned but it has not profoundly
impacted the investment community, according to a survey
of institutional investors and sell-side analysts by Brunswick
financial PR firm found that a perceived lack of reliable
data is the key reason that the investment community in
the U.S. and Europe has shied away from blogs and social
networking platforms. Sixty-seven percent said data provided
via new media was not solid enough to be the basis for an
than half of the 500 parties surveyed said information direct
from companies was the source with the most influence, and
83 percent cited it in the top three. Only 38% cited online
versions of business publications among their top three
sources and even fewer, 27%, rely on print publications.
A paltry four percent cited new media as the source of most
influence, and only 12% put it in their top three sources.
Duckworth, a Brunswick partner in San Francisco, said thats
good news for corporations. Companies should be encouraged
that the majority of investors and analysts look to them
for the information that has the greatest influence on their
investment decisions and recommendations, she said.
43% said they read blogs for business info and nearly half
said they have found information that prompted them to investigate
further. Only 13% check social media sites and 4% said they
made an investment decision after initially getting info
from a social networking site.
Edition, September 30, 2009,
behavior of PR Society chapter members,
the local press, and PR students and academics last week
in E. Lansing, Mich., tells volumes about the current practice
of PR, journalism and the teaching of PR.
tap Sept. 23 was none other than Mike Cherenson, chair of
the 32,000-member PR Society, who is leading PRS through
a gut-wrenching, expensive, and time-consuming (thousands
of hours) re-write of its bylaws.
drama to his appearance is that the local chapter, Central
Michigan, is the very chapter that went head-to-head with
national leadership in 2006 as the chapter tried to model
PRSs governance after that of the American Bar Assn.
and American Medical Assn.
leadership cried crocodile tears and threw everything at
CM but the kitchen sink, saying (falsely) that the Assembly
already had the powers it sought and that directors
insurance would have to be purchased for all 300 delegates
sent background materials in the past couple of weeks to
CM chapter leaders; PR and journalism professors at Michigan
State, based in E. Lansing; its school newspaper, The
State News; the local Gannett paper, Lansing State
Journal, and contacted faculty adviser Russ White of
were offering, as we did earlier this year when Cherenson
visited Akron, up to $200 for recording, writing about and
taking pictures of his visit.
more drama to this picture is that Cherenson on Sept.
10 told a PRS teleconference that journalists as a group
could not, in his opinion, join PRS because they could not
live up to the ethics code of PRS which calls on members
to protect confidences.
PRS, in a desperate move
to add members, is repositioning itself as the worlds
leading advocate for communications professionals
and wants to take in anyone remotely connected to communications
with the exception of journalists (in Cherensons view).
We thought this might
make the blood boil of someone in the MSU journalism dept.
which says it is nationally and internationally known,
has a Pulitzer Prize winner, an ex-Time mag reporter and
world-class researchers and specialist faculty
Among those is Prof. Jane
Briggs-Bunting, a lawyer and reporter. We were especially
interested in her opinion on PRSs proposed use of
proxies to pass the bylaws.
However, she e-mailed
us back she was on leave for the academic year.
She referred us to the new J-school director Lucinda Davenport.
take down of journalists is not only a low blow and
especially hurtful in these difficult economic times, but
something that will hurt PR also.
UNITY, Journalists of
Color, McClean, Va., has tracked the layoffs of journalists
since Jan. 1, 2008 and found that 46,599 have lost their
jobsthree times the job loss rate of other industries.
No doubt many of the journalists
will seek jobs with industry, providing stiff competition
to experienced as well as fledgling PR people. The journalists
have proven writing skills.
On top of that, those
majoring in communications will have that many
fewer media jobs available to them.
calling on Cherenson to retract his statements. He
said, If I am a reporter, can I sign this (PRS) code
of ethics? I dont see how I could. Not that theyre
unethical. They abide by a different code.
We have sent Cherensons
quotes to the Society of Professional Journalists, the Assn.
for Education in Journalism and Mass Communication, and
Journalist groups should
strike back and not let attacks by a PR group on the trustworthiness
of reporters go unchallenged.
PRS goes after critics
of PR hammer and tong. Jeff Julin, 2008 chair, called on
all members to e-mail CBS commentator Andrew Cohen last
year when he said PR is a craft based on deceit and
spin that tries to turn milk cows into race
horses and turkeys into eagles.
SPJ ethics committee refused to say anything earlier
this year when we sent it a report on the annual PR Seminar
meeting of nearly 200 PR executives and editors of major
media such as the New York Times, Wall Street
Journal, Newsweek, Financial Times, Washington
Post, MSNBC and CNN.
None of these media has
ever mentioned Seminar. A member of the ethics committee
found ten SPJ ethical violations by journalists at Seminar.
gave an upbeat speech about PRS and its goals and
the new media, occupying 57 minutesclassic mike control.
No more than seven minutes were allowed for questions.
Its what PRS leaders
did at the 2008 Assembly5.5 hours of programmed activities
out of a 7-hour meeting. Delegates who tried to ask questions
were told to hold them for the Town Hall that
never took place.
Had Cherenson been interested
in what members think about the sweeping bylaws re-write,
he would have talked for a couple of minutes and asked for
Sources at the meeting
said most of those present were in non-profit, government
or educational jobs and had little if any inkling of bylaws
changes that include having Assembly delegates serve one
year instead of three; power to elect board/officers being
removed from the Assembly, and proxy votes being used to
pass these and other changes.
The main interest of the
36 attendees (of 127 chapter members) was seeking news of
the job market.
salute the chapter for having a published list of
its members including their employers and phone numbers.
E-mails should be added.
This is the only PRS chapter
we know of that reveals its members. All national PR groups,
including PRS, IABC, EPPS, NIRI, Arthur Page Society, PR
Seminar, Publicity Clubs, etc., only allow member access.
This is an unequal picture
because contact points of virtually all reporters and editors
are public and dossiers are kept on them by services using
state-of-the-art software including personal information.
is the failure to interest any
journalism or PR students or professors in Cherensons
historic visit. Had some unusual life form been on display
were sure science and other depts.. would have flocked
to this meeting, overwhelmed by curiosity.
PR, in sometimes
avoiding knowledge, is the opposite of science, education
While MSU has PR
and Journalism depts.., the University of Michigan, in nearby
Ann Arbor, has no such courses. UM is Ivy-League level
in its curricula, attracting students from throughout the
nation. Most students as MSU are from within the state.